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 Front Cover
 Frontispiece
 Preface
 Main
 Back Cover














Actual Facts About the East Coast Of Florida (649)
CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00005131/00001
 Material Information
Title: Actual Facts About the East Coast Of Florida (649)
Physical Description: Book
Language: English
Publisher: Florida-Indian River Land Company
Place of Publication: Melbourne, FL
Vinton, IA
Manufacturer: Telephone Journal Press
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltqf - AAA6444
System ID: UF00005131:00001

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    Frontispiece
        Page 1
    Preface
        Page 2
    Main
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
        Page 29
        Page 30
        Page 31
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
    Back Cover
        Page 37
        Page 38
Full Text





ACTUAL FACTS ABOUT THE


Co'pa (Tll�Rod3


Buck Realty Company, Agets
Office: 822 ' . .)y St.
2 Blocks East Uaiou epet
Jacksonville, - Flcrida


The Information in this Booklet is Well Worth any Man's
Careful Consideration. READ IT


MELBOURNE, FLORIDA


VINTON, IOWA


I _ _ __


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71 MR W'RR gmaelfama~ss


)FR 'EdMC3 EMM RVO~~~~II~l~ ~~n~~









W E are issuing t:i s booklet at this tinie in accordance with the staled policy of our
company; to furnish intending settlers on our tract such practical information as will
help them in every practical way to get started. The writer, as well as his associ-
ates in our company know what it is to pioneer on the prairies of Illinois and Iowa-
before the advent of the rural mail delivery, the telephone and present day methods of trans-
portation, and when neighbors were few and far between. Sometimes during the winter
months, when the blizzards prevailed for days at a time, isolation was complete-no neighbors,
mail, in fact no communication of any kind with the outside world.
How different are the conditions today for the new settler on the land which is offered
for sale in the Indian River district of Florida! Transportation, both water and rail, is of easy
access, as are the other modern facilities. Then, too, there are no winter blizzards to contend
with. Instead of shoveling snow the more pleasant task of caring for the winter vegetables can
be pursued with pleasure, and what is better still, with profit. Here one does not have to de-
pend on the success of one or two varieties of crops, such as wheat and corn, at stated seasons
of the year. In Florida you can raise dozens of different fruits and vegetables during the
whole year. The most profitable crops, of course, are raised for market at a time when no
other part of our country is producing them.
For much of the information contained in this booklet, we are indebted to the Florida
East Coast Railway Company. Th*s popular road is responsible for the up-building of the
East Coast of Florida and is aiming at all times to keep in touch with the settlers along its line;
because it is to the interest of a railroad to have settlers become shippers. SETTLERS who
become SHIPPERS not only increase the traffic of a railroad but they develop a community of
prosperous and happy homes.
We honestly believe that the information contained in this booklet is based on facts
which can be proved by actual experience. In fact, it is nothing more nor less than a record
of the experiences of those who have made good in the famous Indian River country and are
personally interested in the welfare of Florida as a whole.
If this booklet should fall into the hands of anyone who has not already received our
advance folder and illustrated booklet "A Farm for You in Florida", we shall be glad to send
them on application, together with maps, etc., showing just where our land is located, also the
advantages in the way of water and rail transportation.
As a matter of course questions arise from time to time, answers to which cannot be an-
ticipated in advance but the policy of the Florida-Indian River Land Company is to give their
prospective purchasers all the information obtainable, as well as to encourage a most thorough
investigation as to the possibilities of the East Coast country, based on the experience of the
past.
In conclusion the writer wishes to emphasize the fact that our company is doing busi-
ness on the "GOLDEN RULE" basis and that our guarantee is back of every statement made
in all our literature. We know that the man of energy and brains can succeed and that is why
we stand back of our whole proposition with an absolute guarantee to purchasers of our lands.
If the land which we select for those who cannot personally inspect it at the time of purchase,
is not as represented when inspection is made afterwards, we will cheerfully refund every cent
that has been paid on the land. We will be satisfied only with satisfied customers.
If any reader of this booklet, who has not purchased any of our land is sufficien tly
i:1:. rested to send us his nnme and address, we will send other good things as they come to us
Yours very truly,



So"t _ ^
>* / ^^/


PI E.I Di k.N i








































LE N S. LOIZEAUX
President


CHAS. W. ELLIOTT
Vice-President


STANLEY S. LICHTY
Secretary


WILLIAM MILLER
Treasurer


OFFICERS OF

The Florida-Indian River Land Company
VINTON, IOWA and MELBOURNE, FLORIDA


^ I-' I
















SEEING IS BELIEVING

HE photographs reproduced in this booklet
show what is actually being done in the Indian
S River country of Florida while you are looking
at them. 4 We take pleasure in showing you
the real thing between the months of October
/ and June-the beautiful roads, the orange and
grapefruit groves, fields of potatoes (Irish and sweet), celery,
strawberries, tomatoes, Bermuda onions, cauliflower, melons,
lettuce, cabbage, and in fact almost any kind of vegetables that
you can think of that are good for man or beast. 4 Then, too
don't forget the profitable raising of cattle, hogs and chickens.
But our advice to all is to go and see for yourself-seeing is
believing. 4i Homeseekers' rates are in effect every month in
the year to Florida, tickets limited to twenty-five days. Tourist
tickets can also be bought at a reduced rate, beginning October
15th. These cost more than homeseekers' tickets, but are good
to return until June 1st. Ask your local ticket agents or write
to us for further information. At any rate go and see Florida.


PAGE TWO


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Farm and Grove of Chas. Christensen, Grant


SELECTING LOCATION
In selecting a location for a home in Florida,
there are several vital points to be considered if
you expect to make a success.
Nearly all products grown in Florida are
"Perishable." This means they can not be stored
and kept indefinitely like the grains grown in the
North, but must be harvested, shipped and reach
the Northern markets in the right stage of ripe-
ness. In order to do this Quickly and Econ-
omically, Hard Surface Roads on Which to do
Your Hauling and Nearness to Water or Rail
Transportation is Absolutely Essential.
Imagine how a farmer would be handicapped
if he is without roads and many miles from a
shipping point. All the counties along the East
Coast have hard surface roads which are being ex-


tended each year as the country is settled. This
is true of Florida in general as the "Good Roads
Movement"' has taken hold of the state in earnest.

SELECTING THE LAND
This is the most important of all. Florida
be grown both fruits and vegetables, but all land
is not adapted for fruits, neither is all land adapt-
ed for vegetables. A large percentage of the
land is not adapted for farming of any kind.
Land that will grow Pineapples to perfection may
not be adapted for any of the other crops.
How important, then, that the intending set-
tler should make up his mind what he wants to
do and select his land accordingly. The Flori-
da-Indian River Land Company will assist the
purchaser in getting the best of the kind of land
he wants.
PAGE THREE


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For the convenience of the reader, and for
the sake of brevity, much of the following infor-
mation is put in the form of Questions and
Answers:

VARIETIES OF LAND
What are the different varieties of land used
for farming in Florida?
Answer: High and medium high pine, low
pine or "flatwoods," high hammock, low ham-
mock, cabbage palm hammock, clay and marl
prairie, muck land and rocky pine land.
What lands are best adapted for fruit grow-
ing?
Answer: The high land with natural drain-
age; flatwoods and low hammocks will grow
certain fruits when well drained.
What lands are best adapted for vegetables
and trucking?


Answer: The flatwoods or low pine lands
with clay subsoil, prairies and muck lands.
What land is not suitable for farming of any
kind?
Answer: High sandy land without any sub-
soil, low swampy land incapable of drainage.
Pine land with hardpan for subsoil not good for
citrus fruits, but will grow vegetables, corn, cane,
rice, oats, etc., where the hardpan or marl is not
nearer than 2 feet to 4 feet from the surface. In
many instances clay takes the place of hardpan as
subsoil in flatwoods.

COST OF GRUBBING AND
CLEARING LAND


What is
the different
Answer:


the cost of grubbing and clearing
varieties of timbered lands?
Pine lands, $20 to $40 per acre;


The G. S. Snedeker Farm at Malabar


PAGE .FiI'I


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Florida Soil Certainly Does Produce Beans


"cut-over" pine lands, $15 to $30 per acre; ham-
mock land, $75 to $125 per acre; palm hammock,
$50 to $75 per acre; rocky pine land, $75 to $125
per acre.
Is the timber of any value?
Answer: Yes, in some cases timber enough
can be saved to pay for the clearing.
Does the above cost mean hand labor?
Answer: Yes, where machinery or stump-
pullers are used, the cost is considerably less.
What is the cost of drainage?
Answer: When done by hand labor the cost
is from $2.00 to $3.00 per acre for land drained,
but when done by machinery on a large scale the
cost is about half.
Are the prairies and muck lands ready for the
plow when drained?
Answer: No, they are generally covered


with a coarse grass that must be cut and burned
first.

SIIIC ATON

Is irrigation necessary in Florida?
Answer: Not as a general thing.
What crops are generally irrigated?
Answer: When land is tiled sub-irrigation
for celery, lettuce, strawberries is a safeguard
towards a successful yield.
How is the water obtained?
Answer: Principally from flowing artesian
wells.
Can flowing wells be obtained on the land
owned by The Florida-Indian River Land Co.?
Answer: Yes.
What is the average depth of flowing wells
and the cost?
PAGE FIVE


I















Answer: From 75 to 200 feet at a cost of
$1.00 per foot.
Is surface irrigation ever resorted to?
Answer: Yes, during March and April it is
frequently dry and it is an excellent safeguard to
be able to turn the water into a field of potatoes
or other crops. It has often saved a crop.
How large a field will one well cover?
Answer: A six inch well will irrigate fifty
acres.



How soon do trees begin to bear?
Answer: In about four years after planting.
How long after trees are planted does a grove
return money invested and begin to show a pro-
fit?


Answer: In from seven to eight years.
From that time the trees increase in bearing ca-
pacity rapidly.
What is the average cost of making a grove
and bringing it up to the seventh year?
Answer: About $500.00 per acre, varying
according to price of land and cost of getting
same ready.
Is irrigation necessary for groves in Florida?
Answer: No, not one grove in a hundred
is irrigated.
Can citrus fruits be diversified?
Answer: Yes, there are many varieties of
oranges, some mature early and some late, and
it is well to plant both oranges and grapefruit.
What is the average profit from an acre of or-
anges or grapefruit?
Answer: Depends on the age of the trees.


In the Comstock Grape Fruit Grove Near Malabar


PAGE SIX


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E. B. Arnold's

A grove ten years old should average eight hun-
dred dollars per acre.
Can any other crop be grown in a grove while
the trees are young?
Answer: Yes, frequently vegetables or pine-
apples (in the pineapple region) are grown be-
tween the trees, greatly reducing tlie expense of
making a grove.

PIN'APn l ..
What kind of land is best adapted for this
fruit?
Answer: High. light sandy soil where there
is no standing water. 'They cannot b1, grown on
muck land or prairies.
What time of the year are they planted and
how many to the acre?


Grove at Malabar
Answer: During the middle of the summer,
about August, and from 10,000 to 12,000 to the
acre.
How much does it cost per acre to bring a
plantation into bearing?
Answer: From $250 to $350 per acre, de-
peniding on the price of the land and amount of
tilmber to be cleared.
How soon do they come into bearing?
Answer: In 22 months.
How many years will the plants bear?
Answer: An average of eight years.
What is the average yield per acre?
Answer: From 250 to 350 crates.
What is the average market price loaded on
cars?
Answer: All the way from $1.00 to $2.50
per crate.
PA.\1: SEVEN


I














Is there any other income except from the
fruit?
Answer: Yes, the "slips" from which the
new plants are propagated are worth $5.00 per
1,000 and this frequently adds more than $100
per acre to the income.
Is there ever a crop failure and what is the
cause?
Answer: There is never a total failure, but
the yield is frequently cut down either on account
of lack of rain, cold weather during the blooming
season or low markets.

TOMATOES
What does it cost to make a crop of tomatoes,
from planting to loading on the cars?
Answer: If land is ready and cleared for
cultivation, the cost will average $78.00 per acre.


What is the average yield per acre and the
selling price f. o. b.?
Answer: Three hundred crates per acre,
average $1.00 per crate. The enormous yields of
$500 or even $1,000 per acre from tomatoes are
about as rare as the total failures.

MISCELLANEOUS VEG TABLES
What are the profits from eggplant, peppers,
cucumbers, beans and onions?
Answer: All the way from $150 to $500 per
acre, according to area and methods of cultiva-
tion.
IRISH POTATOES
What is the cost per acre of making a crop of
Irish potatoes?
Answer: If land is ready, the cost will aver-
age $75.00 per acre.


The Famous Conklin Farm Near Tillman Three-fourths of an Acre of Strawberries, Never Yields Less than $700.00 Annually
PAGE EIGHT


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Party of Homeseekers from Kansas and North Dakota in Mr. Comstock's Grove, near Malabar


What time of the year are they usually plant-
ed?
Answer: In January.
How long does it take a crop to mature?
Answer: About one hundred days.
What is the average yield?
Answer: Fifty barrels (2 3-4 bushels to the
barrel.)
What is the average price f. o. b. cars?
Answer: $3.00 per barrel.
Can any other crop be grown on the land the
same year?
Answer: Yes, in some sections of the State
three crops are grown with fertilizing only for the
first crop.
How is this done?
Answer: The following example is furnish-


ed by one of the leading farmers of Florida:
20 acres potatoes, average 60 barrels per acre,
1,200 pounds sold, $3.50 per barrel ........................ $4,200.00
Corn planted when potatoes dug, yield 35 bush-
els per acre, 75c per bushel, $26.25------------- 525.00
Cowpeas sown when corn cultivated last time,
11 tons hay per acre, $15.00 per ton,
$22.50 -......... ................... .. ....... 450.00


Gross sales from three crops....................
TOTAL COST OF PRODUCTION
Cost of potatoes, planting, fertilizer,
barrels, labor, etc., $75.00 per
acre ..................... ... . ......... $1,500.00
Cost of seed corn, planting, culti-
vating, harvesting, etc., $4.50 per
acre ..... ....... . ........................ . 90.00
Cost of cowpeas, sowing, harvesting
etc., $5.50 per acre---............ -------- . . 110.00-

Net sales from three crops ----- -----------------
P


....$5.175.00







-$1,700.00

....$3,475.00
AGE NINE















SV }, ::i " O .I T H i ..

How are they propagated?
Answer: From slips.
What time planted?
Answer: From April 15 to July 15.
When does crop mature?
Answer: 100 days after planting.
Average yield per acre?
Answer: 200 to 450 bushels.
Average price per bushel?
Answer: 35 cents to $1.00 per bushel.
Cost of making crop?
Answer: About $5.00 per acre.
Can they be planted as a second crop?
Answer: Yes.
C... .- CANI" .

When and how planted?
Answer: Middle of M1arch to April 1st.


~ti~J~Y


PAGE TEN


a second crop, planted on potato ridges after po-
tatoes are worked last time and laid by.
Cost of making crop, including labor, fertiliz-
er, etc.?
Answer: No fertilizer used when planted as
a second crop. Labor and manufacturing about
25 cents per gallon.
Average yield per acre of syrup?
Answer: From 250 to 400 gallons.
Average price of syrup?
Answer: From 40 cents to 75 cents per gal-
lon.
Cost of outfit for grinding cane and making
syrup?
Answer: About $250.00.
When is cane harvested?
Answer: In December, after which land can
As be prepared for potatoes again.


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A Miscellaneous Crop of Vegatables, Principally Celery


How about home-made sugar?
Answer: Very successfully done and quality
good.


What is the modern method of growing
celery?
Answer: Sub-irrigation (tiling.)
Can this be done except where flowing wells
can be obtained?
Answer: Not very well.
What is the cost of tiling five acres?
Answer: About $500. A flowing well would
cost, say $150, and bleaching boards. $330.
What is the yield per acre?


Answer: From 500 to 1,000 crates.
What is the selling price f. o. b.?
Answer: From $1.50 to $2.50 per crate
Can any other crop be grown during same
season?
Answer: Yes, lettuce before the celery and
corn or some other crop during the summer.



What land best adapted?
Answer: Damnp. gray soil.
Cost of plants and how many per acre?
Answer: $1.75 per 1,000 and 18,000 to the
acre.
PAGE ELEVEN


OR3


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Cost of making a crop from planting to load-
ing on cars?
Answer: About $60.00 per acre.
Average net returns per acre after deducting
all expenses?
Answer: $500.00. In rare cases the profits
will run very much higher, but the above is a fair
average.
What are the popular varieties in Florida?
Answer: Klondykes, Excelsior and Lady
Thompson.

M CELLANEOUS FRUITS
What are some of the other fruits grown in
Florida?
Answer: Among the most common are
guavas, peaches, pears, grapes, persimmons, figs,
plums, mulberries, melons, blackberries, and rasp-
berries. As most of these are grown in the sum-


mer time they find ready sale in the local mar-
kets and are used in making preserves, etc.

GENERAL FARMING
General farming is developing rapidly in the
East Coast of Florida, especially in the counties
of Duval, St. Johns, Volusia, and Brevard.
Corn, cane, oats, upland rice, sea island cotton,
all grow well on the East Coast on lands adapted
to them, and these crops rarely fail. Where im-
proved varieties of seed are used and properly
cultivated the yield is most satisfactory.

CATTLE AND HOGS
In the northern and central portions of the
State stock of all kinds are raised with profit.
Throughout the country cattle and hogs are
scarce and high and it is pretty certain that there


Native East Coast Stock


PAGE TWELVE


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Some of Our Grazing Land


will not soon be any material increase in the sup-
ply or reduction in the price. Altogether the cat-
tle interest in Florida is flourishing.



Florida is a big State, 500 miles north and
south, and from 100 to 400 miles east and west;
there is never a crop failure which affects the
whole State, such occurrences are local and may
be due to any of the following causes: Too wet
too dry, frost, low markets.



Diversify. You can grow things in Florida
every month in the year. The man who has


made a success anywhere else can make a success
in Florida. From the foregoing it will be seen
that capital is necessary in order to do things in
the best way.

('OST OF BIILDING MATERIAL.
A temporary cottage can be built for $250.00
or $300.00. A finished five-room bungalow can
be built at from $800 to $1,000. No basements
or cellars are required in Florida. Cement houses
are easily made, all you need to buy is the ce-
ment, the other material is right at hand.

M.VIN1 1O FLO.iDA
The best time of the year to move to Florida
by people north of the Ohio river is in November
PAGE THIRTEEN


7.7


~ I s----~- ___ -u


- -
















or December, about the time winter sets in at
the north.
It hardly pays to ship household goods un-
less one wishes to take along some live stock.
Upholstered furniture is not suitable for Florida.
There are good furniture stores in all the princi-
pal towns and Jacksonville has stores equal to
any large city in the north.



As the cultivation of land differs somewhat
from the Northern methods, it does not pay to


ship implements but get them from local dealers
in Florida.


STARING ON NEW LAD
A man with a family would do well to go
down a month or so in advance of the other mem-
bers of the family in order to get things ready,
some land cleared, a house built, well water pro-
vided, etc. Where the well water is not soft it is
well to build a cistern as soft water is a blessing
to the housekeeper. But in this section of the
country the surface water which is obtained at a


Prairie and Timber Land


PAGE FOURTEEN


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Ducks are Plentiful on the Indian River


depth of from ten to twenty feet, is as pure and
soft as rain water. The artesian water, which is
obtained at a greater depth, is hard but is excel-
lent for drinking and irrigation purposes.
Settlers who are obliged to take their families
with them before a house is built or other con-
veniences provided, live in tents or rent houses
in the nearby towns.



Probably no State in the Union offers a finer
field for sport than Florida.
Game Laws. Quail and turkey, season Nov-
vember 1 to March 1. One man can kill 20 quails
and 2 turkeys a day.


Deer, season November 1 to February 1.
One man can kill 2 deer in one day, and not to
exceed 5 in one season.
Ducks, season October to April, no limit as
to number killed.
Shipment and sale of all game is prohibited
by law.
Hunting License. For non-residents only,
and the fee is $10.00 for each county, obtained
from county officials.
No license required for fishing for sport or
fish for one's own use.
The turkey buzzard, all song and plume birds
are protected by law.
Other game that can be killed are black
PAGE FIFTEEN


I














bear, panther, wildcat, racoon, opossum, squir-
rel, shore birds, pigeons, etc.
License required to carry a rifle or pistol.
Obtained from county officials by filing bond and
paying small fee.

FERTILIZING
This Booklet would not be complete without
a word about this important subject. This is a
matter not always understood and is frequently
used as an argument against Florida by those
interested in other sections of the country where
they say fertilizer is not necessary. Inten-
sive farming is scientific farming; it is culti-
vating a small area and getting more returns in
actual net cash than is ordinarily obtained from
a larger area.
The truck growers around Chicago fertilize;
the celery growers around Kalamazoo fertilize;
nearly every up-to-date farmer uses stable manure
on land that has been cultivated a few years.
There would not be so many "abandoned" and
"worn-out farms" in certain sections of the
North and East today had the owners known
the present scientific methods of applying the
fertilizer. It is a well-known fact today that
graduates of the agricultural colleges can take
one of those abandoned farms and make them
grow fine crops.
We can show you farms in Florida that have
been cultivated for fifty years or more that
produce as big crops today as they ever did. Go
to Mr. James Masters at Elkton, St. Johns county,
Fla. "Uncle Jimmy" is about 70 years old, has
lived upon and cultivated the same land since
he was a boy and no one can beat him in the
yield per acre on that same land today.
The up-to-date Florida farmer looks upon
fertilizer as an investment and not as an ex-
pense. He invests so many dollars in fertilizer
and puts it on the land in order to make a bigger
profit than if he did not make this investment.
If you want to make money from the sale of a
steer or hog, you must invest in feed and feed
the animal.
The fertilizer business in Florida is under
State supervision. All the fertilizer sold must be
analized and approved by the State chemist.
Different soils and different crops require
different fertilizers. Some require a ton per acre,
some only a few hundred pounds. But it is
PAGE SIXTEEN


possible as has been shown in this book, to grow
two or three crops in one year from only one
fertilizing. Investing $35.00 an acre in fertilizer
is surely a good business proposition when it en-
ables you to take from $100 to $500, or more net
cash from that same acre.
Many Florida farmers, especially those en-
gaged in the dairy business, get enough stable
manure to fertilize their crops and do not buy a
pound of the commercial fertilizer.
This booklet is not intended to tell of the
ways or methods of growing the various crops in
Florida. Different methods are employed on
different soils and in different parts of the State
and it would require a large book to tell it all.
The new settler generally gets this information
from the older farmers who are always willing to
assist the new comer in every way. Bulletins
can also be obtained free of charge from the De-
partment of Agriculture in Washington, D. C.,
giving detailed information on all crops grown
in the South.
The main and important thing about Florida
farming is to cultivate a small acreage and do it
thoroughly, as it will show better results and net
larger returns than if one attempts to cover too
much ground.
POULTRY
The raising of poultry in Florida is an ideal
occupation as well as one that is extremely profit-
able; and it is a place where the fowls have fewer
troubles than in any other country. Practically
the only thing to be contended with here is the
insects.
The successful growers of poultry here now
dust their fowls at frequent intervals and keep
their fowls houses in perfectly sanitary condition
by the use of kerosene and other sprays. Sore
head and other diseases of fowls are practically
unknown because of the dry porous soil. It is
the universal custom here to eliminate from their
brood all weak chickens and should a fowl at
any time show any signs of sickness she is imme-
diately killed and burned. There are a number
of poultry plants and the loss from sickness is
practically nil.
The breeds that do the best here are of the
Mediterranean class. Orpingtons and Rhode Is-
land Reds are the favorite among the American
breeds. The matter of feed is the only serious
problem at the present time. But those who are
interested in this industry have found that it is a












2- LZ~-- - ----~~=--~�I


practical proposition to grow whatever they deem
necessary, so that the grain bill is reduced consid-
erably. Kaffir corn and sunflowers grow splen-
didly and alfalfa grows prolifically as is indicated
in an alfalfa article elsewhere in this publication.
For grain foods there is an ample supply,
there being many natural weeds that the hens de-
light in and vegetables such as cabbage, rape, etc.,
grow prolifically.
There is here an excellent market for poultry
and eggs. In the winter season eggs sell from
forty to sometimes seventy cents per dozen and
poultry from eighty cents to a dollar and a quart-
er each.
In the summer season the demand for poultry


is excellent as people prefer it to a beef diet in
a warm climate.
There is no industry which offers better re-
turns and larger profits than does that of poultry
raising. As a matter of fact the demands of the
home market in Florida are so great that the lo-
cal supply falls far short of meeting the require-
ments. As a result, there is an enormous im-
port, principally from Georgia and Tennessee.
While the exact figures showing how much is sent
out of Florida for poultry to these two States are
unavailable, it is known to be an amount that is
almost beyond belief. With proper care the in-
dustry is one that means great wealth to parties
who engage in it. It will be many years before


Chickens Thrive in an Orange Grove


PAGE SEVENTEEN

























































In the Comstock Orange Grove Near Malabar


the Florida farmer can raise a sufficient quanity
of poultry and eggs to meet the demands right at
his own door.



Don't allow yourself to become negligent
about your poultry duties.
Have some object in view and work to it.
Nothing under the sun is better for fowls,
both young and old, than dry bran.
Keep your breeding fowls active and work-
ing and you will produce more and better chicks.
Utility means more to the farmer than fancy
points.
PAGE EIGHTEEN


There are a great many things to consider
before one should launch out in the poultry busi-
ness.
Remember good blood counts for much. In
breeding pure bred poultry insist on the "royal
blue."
There is danger of vermin getting in their
work no matter how careful you are. Keep a
constant fight against them.
Spray your roosting rooms once a week with
a solution of two parts water to one of carbolic
acid and coal oil.
If you failed last season in raising a fine flock
of fowls it is no sign you will again this year.


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- -












---.-~.~ -----11


WINTER HOMES IN FLORIDA
Florida is the greatest winter resort in Amer-
ica, not only on account of its perfect climate,
but its accessibility from all sections of the
North. There are hotels and boarding houses to
meet the demands of the rich and poor, and more
of these have to be added each year to meet the
growing demand of the thousands who come
South to escape the rigors of a Northern winter.
Hundreds of these people own their winter homes,
from the modest little cottage costing a few hun-
dred dollars to the expensive bungalow or man-
sion. Those who own their winter homes usually
come about November and remain until April and
May. Many of them have small farms or groves
in the vicinity, giving them something to do and


in most cases netting enough not only to defray
all expenses, but a handsome profit besides. In
the spring they return to their farms or business
in the North. Verily this is an ideal way to live.

ALFALFA
Alfalfa has not had the attention it deserves
as a forage crop on the East Coast of Florida,
from the fact that up to the present time the
vegetable and fruit industry has taken the entire
attention of the settlers. But with the develop,
ment of the country other branches of agriculture
are being investigated and developed, and among
these alfalfa.
In a small way alfalfa has been grown very
successfully on the sandy land in St. Johns coun-


The Merrill Home Across the Indian River


PAGE NINETEEN













ty by Mr. J. A. McGuire, of St. Augustine, and in
quite a large way a large acreage in St, Johns
county by Mr. F. R. Allen, also of St. Augustine.
He has produced it on muck land.
In Palm Beach county, alfalfa has been grown
on the sandy soil for four years. That is, alfalfa
planted four years ago is now growing success-
fully and has been cut many times each year.
Within the last year at Yamato, twenty-six miles
south of West Palm Beach, a man by the name of
J. H. Hassell who has had a wide experience in
other parts of the country growing alfalfa, has
made a success of growing it at Yamato on muck
land. The main thing to make alfalfa a success
in this State is to plant it at the proper season.
It should be planted in sandy soil three to four
inches deep in drills. This is for the purpose of
insuring moisture for the propagation of the seed.
It should be planted at the beginning of the cold
season, that is, the last of November to the mid-
dle of December, so that the young plants will
reach the surface and grow large enough to shade
the ground before the hot weather comes on.
Otherwise the hot sun on the surface during the
hot weather will kill the tender plants if planted
late.
In muck lands it is not necessary to plant
quite so early, neither is it necessary to plant the
seed so deep.
Mr. Hassell says of his endeavors:
"I have thoroughly proved now that all the
clovers can be grown on our muck lands, not only
as well as they are grown in the Northern States,
but a great deal better. There is a belief among
a great many people who grow alfalfa that since
the roots of that plant penetrate the soil to a
great depth it is necessary that the earth below
the surface should be in a suitable condition to a
great depth, otherwise the plants will not thrive.
This may be so in the Northern States, but I have
proved that the plants grow naturally in Florida.
When the soil is made suitable for the require-
ments of the plants I find it is just as simple and
easy to grow alfalfa as it is to grow cowpeas or
any other plant."
Florida is the wonder land of agricultural
America. Her soils are rich beyond comparison.
The alfalfa grown in this State runs high in
protein and is destined to become the leading
forage crop and will be planted extensively as
PAGE TWENTY


the country builds up with settlers because of the
demand for feed for cattle, horses and hogs.
There are over twenty varieties of grass that will
grow in Florida. At the same time the principal
hay crop is made from crab grass that grows on
the vegetable lands following the harvesting of
the vegetable crop. This grass is a rank grower
and makes excellent hay.
At the present time this hay is worth $22.00
per ton. Of course alfalfa being a much more
valuable food will sell for a higher price, but
even at the present price of hay it would be a
profitable crop.
The Florida-Indian River Land Company has
thousands of acres of muck land that will grow
alfalfa.

SEEKING FLORIDA LAND
Florida land was never so much in demand
before as it is now, says the Jacksonville Metrop-
olis. Every State paper reports prospectors and
sales in their respective sections. Prices have ad-
vanced in many counties, but that does not seem
to deter purchasers. Large timbered tracts are
eagerly sought by capitalists and companies of
other States, but there are not many of such
tracts on the market, as those owning them are
keen enough to receive the advancing prices, as
the longer held the bigger the prices.
In many counties newcomers have invested
in home and farm tracts. These are the kind of
investments that help the State. New citizens
are acquired and vacant lands are brought into
cultivation, and the public revenues are increased.
None but the blind and the deaf fail to see
and hear of the grand onward march of our pro-
gress as a State. It is in evidence on every hand,
and before long we will be one of the most pros-
perous and happy people on the continent.
The Florida-Indian River Land Co. invites
inspection of their lands after inspection of other
lands has been made.
What railroad is near this land?
Answer: The East Coast Railway, the main
trunk line in the State. A number of trains pass
each way every day, and through passenger and
express connections to all parts of the United
States. The transportation facilities to and from
this land are unequaled.


















































Our High Pine Land


What other form of transportation have you?
Answer: Finest in the world. We have the
famous Indian River which is divided from the
Atlantic Ocean by only a narrow strip of land
with a good many outlets to that great body of
water, and steamboat facilities to every place are
unequaled.
What is the nature of the land?
Answer: In brief it is composed of prairie,
virgin timber and cut-over lands.
What grows on the prairie lands?
Answer: It is covered with a luxurious


growth of grass. In some places there is what is
called saw palmetto. There is but very little
underbrush on this land. When the stumps have
been taken off, it will be clean and ready for the
plow.
What is the nature of the soil?
Answer: Rich organic matter. Some of it
is a light, sandy soil with a splendid clay sub-soil.
The richest dry land in the State and is capable
of producing a great variety of crops.
Is it hard to clear this land?
PAGE TWENTY-ONE









arnrR ~�-' ';_~�;


Answer: Not very. The stlmpls can easily
be 1)lurned out as they contain so much pitch and
rosin that they inflame quite readily, but if one
wishes to clean quickly they can do so by pulling
the stumps with miiodern ilmplleilnlnts for that pur-
pose.
Has this land ever been worked before?
Answer: Our tract is entirely new and is
just being opened for settlement. You couldn't
expect to buy it at the price and these terms if it
were cultivated land. But it is easy to cultivate
and you can get fabulous prices when it is set out
in fruit.
Does the frost reach that part of the country?
Answer: A light frost has been known down
to the southern part of the State but we are far
enough south to be exempt from any danger.
What is the mean temperature of Brevard
County?
Answer: Last year it was 72 above zero.
Warmest in summer is 93. Coldest in winter, 40
degrees above zero. Very even throughout the
year.
Is the land level, sloping or hilly?
Answer: Comparatively level. No stones,
but high and dry.
Is the land swampy?
Answer: No.
Is there any malaria?
Answer: No.
Is the water good?
Answer: Clear and sparkling and is unsur-
passed for its purity. They get drinking water
at a depth of 15 to 30 feet, and a flowing artesian
well at a depth of 75 to 200 feet. It costs about
$1 per foot to bore an artesian well.
Do people settle near this land, if so what
kind of people?
Answer: Yes, people have settled near this
land and there are some fine groves of oranges
and grapefruit which there attain the most per-
fect quality and make the highest grade of fruit
of any in the State. The settlers are mostly
from the North, having purchased land and gone
there to establish their future homes.
Is there sufficient rain fall?
Answer: Yes. The annual rainfall amounts
to fifty-two inches a year. This rainfall and the
mild, even climate is what makes vegetation so
luxurious down there.
PAGE TW\ENTY-TWO


Will you sell farms to colored people?
Answer: Decidedly no. We will have noth-
ing but the highest class of people and the best of
neighbors.
How about churches and schools?
Answer: They are good and cannot be ex-
eelled any place and imuch above the average new
country.
Are there many people going to Florida?
Answer: Yes. More people are pouring in-
to Florida than they ever did to any other State
in the Union at any time.
How much money will it take to get started
after I get there?
Answer: It requires less than in the North
where one has to build a house to keep out the
extreme cold of winter. It is mild there all the
year around. You can get started in an economi-
cal way for a few hundred dollars. Our company
will do all that they can to assist good people
that want to get started there.
Is it healthy there?
Answer: Yes. The climate is mild and the
atmosphere is dry and invigorating and people
become well that are affected with lung and
catarrlal trouble.
Can I buy ten acres and get an option on ten
to forty more?
Answer: Yes; but we think it much the bet-
ter way for you to make your first payment of
the entire amount you want as our land will in-
crease in value very rapidly and you could easily
sell it at a profit even if you do not care to keep
up the payments.
Are there any taxes to pay?
Answer: No; we pay the taxes until you
complete your payments on your contract and
you secure a deed.
Don't waste your money in wild speculation.
Invest your savings in safe real estate.
Land investments are more eagerly sought
today than ever before. Now is the time.
Why not live in comfort the balance of your
life? Get ten acres of our grapefruit and orange
land and live easy.
An investment in a ten acre tract is safer
than putting your money in any bank.
You can't buy better land any place than we
are offering you.














Make your first strike for a home in that
wonderful country by sending in your applica-
tion today. Everything your way.

FLORIDA EAST COAST CANAL
Probably many of the Advocate readers do
not know that the Florida East Coast Canal is
not only the longest canal in the world without
locks, but it is, as finished between Jacksonville
and Miami, about the second longest canal, with
or without locks. It is second only to the
Erie canal in length, and it will be the long-


est navigable canal in the world if the distance to
Key West be added. The Florida East Coast
Canal would be of great service to torpedo boats
and other small craft of the U. S. Navy, if it were
dredged deeper, affording a continuous inside
passage from Jacksonville to Key West. While
the canal is practically completed and boats of
moderate draught can make a safe passage
through it; yet we are told there is much work to
be done before it is finished and ready for big,
deeper draught boats. Anyway, Mr. Geo. F. Miles,
the general manager, has done good work, and


Open Timber Land


PAGE TWENTY-THREE













deserves to be highly complimented in connection
therewith.
This will be one of the greatest yachting
rivers in the United States, and thousands of
crafts will be sailing on the Indian River. Land
will never be any cheaper and now is the time
to buy it in and around Titusville, either for
farming or a winter home.-East Coast Advo-
cate.
Titusville is the county seat of Brevard
County, and is just north of the Company's
lands. It is a thriving town and the Advocate is
interested in the development of the whole
county.
Florida people are noted for their sociability.
It is hardly fair to say that the people of the East
Coast are more sociable than those of any other
portion of the State, but it is true that they are
equally so. An important factor is the nearness
of the several localities the entire length from
Nassua county to the Florida Keys. All along
the line of the Florida East Coast Railway are
hundreds of villages, towns and cities where are
enjoyed nearly all the comforts that may be found
in the most favored localities in the United States.
This is a feature that is always commented
upon by newcomers and is of importance to the
family that is thinking of making Florida its
future home.
There seems to be a community of interest in
every town, not only of social but of educational
and religious life. Everywhere are to be found
churches and schools and the latter are among the
best in this country. Florida is making wonder-
ful strides along educational lines and it will be
found that country schools are available for the
children in nearly all sections and that distances
are extremely short.
It is not like going out to the great West
where homes are sometimes fifteen or twenty
miles from the school house. In Florida three
miles is thought to be an exception, and in most
localities where the distance is that great the new
method of wagon transportation has been insti-
tuted. To their credit be it said that the people
who have located on the East Coast have fully
realized the value of first-class school privileges
and have taken every precaution to provide the
rising generation with the best liberal education
obtainable.
PAGE TWENTY-FOUR


St. Augustine has long been noted as an ed-
ucational center. This ancient city boasts of a
new public school which cost $80,000, and an
academy. Daytona has recently erected a splen-
did new school at a cost of nearly fifty thousand
dollars. New Smyrna, Titusville, Fort Pierce,
Jensen, Stuart and Jupiter are well cared for, the
schools in these towns being well built and mod-
ern in every detail. West Palm Beach boasts of
one of the finest educational institutions in the
State of Florida. The magnificent public school
building recently erected there cost nearly sev-
enty-five thousand dollars and it is finely located
on the bluff overlooking the great Everglades
lands to the west and to the east Lake Worth and
the blue Atlantic. Miami is also splendidly
equipped for the education of the children in that
section, and, in fact, all the towns between West
Palm Beach and Miami have excellent school fa-
cilities.
To the extreme north, Nassau and Duval
counties boast of their school buildings and Jack-
sonville, as the metropolis of the State, naturally
has the largest school building and largest attend-
ance. The fact to be emphasized is that the
school facilities in the country districts are equal-
ly as good as, if not better than, those in any oth-
er part of the country. The new settlers will find
the social and educational features all that could
be desired. The children are sure of careful
training at the hands of the State and the moral
influences which will surround them are fully as
numerous as prevail in the North and the West.
As to schools and churches the State of Flor-
ida is well provided; the State authorities fully
appreciate the fundamental needs of the new-
comer and there need never be any doubt on the
part of the prospective settler about the educa-
tional advantages to be enjoyed by his children.


HIOW TO REACH l'T I. FLO.U DA-INDIAN
RIVER COMPANY'S LANDS
When you arrive at Jacksonville, the great
gateway to Florida, from any direction whatever,
you will be in the large union depot where you
can take the Florida East Coast Railway, travel
south one hundred and ninety-four miles and get
off at Melbourne, the largest town adjacent
to the tract. Melbourne is situated on the high


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AR
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lsiawPn-^"'


The Virgin Prairie Land


west bank of the Indian River, which is two miles
wide at this place-and just across the river and a
narrow strip of land, is the Atlantic Ocean. About
three and a half miles north is the mouth of the
Banana River and Merritts Island. To the south
are Crane and Turkey Creeks. These creeks are
famous for salt water fishing and rafts of ducks.
At the mouth of Crane Creek is a fine harbor
where boats of all kinds can ride in safety. There
are no swamps anywhere near and the drinking
water is pure. The hotel accommodations are ex-
cellent, the largest hotel being the Carleton, over-
looking the river. The hotel is modern in every
particular. The Brown House is not so large but


is equally modern, both hotels enjoy a patronage
equaled only by their capacity.
Melbourne is also a rudder station. Gasoline
and all boat supplies handy during the season
which opens November 1st for quail, snipe, wild
turkey and deer. The duck season begins Octo-
ber 1st and lasts until March 30th. There are no
severe storms in this locality such as affect the ex-
treme southern portion of the State during the
equinoctial period.
Melbourne is built up with beautiful winter
homes. It has three churches, a good school and
a long established newspaper, the Melbourne
Times.
PAGE TWENTY-FIVE


t=-~fiE~f~~4, ,_,~z---- - --
-- E=r F~F~F~F~F~F~F~F~F~t~'LCCT-~ -~













The first station south of Melbourne is Till-
man, then Malabar. Here is one of the most
beautiful water fronts along the entire river and
it is located just right for one of the best little
towns in Florida. It is not as large as Melbourne
but as the country develops, which it is now do-
ing, Malabar is destined to be a splendid shipping
point for the settlers of these lands.
Valkaria also has a bright future as the
country west of here is settled up with a very
thrifty class of settlers. Then comes Grant
which has made wonderful strides during the past
several years and the "booster" spirit exhibited
here will make her northern neighbors hustle to
keep up the pace.
All of these towns are reached up and down
the Indian river by launches; or by automobiles
and teams, over the beautiful shell road along the
banks of the river.

ROWING COR IN i RVARD 1
Mr. E. B. Arnold, of Malabar, chairman of
Brevard County School Board, brought into the
Advocate office, Mlonday, a stalk of corn about
10 ft. 6 in. in height, with five ears of corn attach-
ed. He also brought us several large ears of corn,
all of which were grown by himself upon muck
land. He says he can grow three crops of corn
a year, by planting the seed in January, May and
September. The corn was grown from Hastings'
Prolific seed.
Mr. Arnold says that no energetic man who
knows anything about farming can fail to make a
living here, if he is a worker; and he would like
to know in what part of the North or West a
farmer can grow three crops of corn in one year.
-East Coast Advocate, July 1, 1910.
Rev. I. W. Waddell has returned to Florida.
He told us last week of the success this season
of a truck farmer in Florida by the name of W.
R. Brown. He said Mr. Brown had one and three-
quarters of an acre of land that he planted in let-
tuce. He gathered and shipped the lettuce to
New York at 75 cents per crate, selling the lettuce
for more than $700 per acre. He then planted
the land in cucumbers and shipped them, realizing
a clear profit of $4,700 net from one and three-
quarter acres. He now has the land in pepper,
which is to yet be gathered and sold. Truck
farming in Florida beats a Gold Mine in Mex-
ico.-Albany Herald, Albany, N. Mex.
PAGE TWENTY-SIX


It has always been a hard matter to get the
people in the Northern States to realize the dif-
ference in weather conditions between the more
northern latitudes and Florida. When they read
of the continuous summer climate, the entire ab-
sence of freezing winter weather, with the accom-
panying piercing winds, they say, "that's a real
estate man's story, it is impossible that there
should be such a vast difference in climatic con-
tions covering only a few hundred miles." For
the past few days the press dispatches have been
loaded down with harrowing tales of fearful cold,
death-dealing blizzards, yet here the warm sum-
mer sun was shining, plant life making a most vig-
orous growth, people clad in white summer attire
and everybody happy and content. From Texas
a dispatch says, "The upper Panhandle is in the
grip of a fierce blizzard. Snow began falling
about midnight, and is still falling thickly, ac-
companied by a high wind. About a foot of snow
has already fallen."
Another dispatch from Topeka, Kan., says:
"Telegraph wires all over western Kansas have
gone down before a heavy sleet storm. * * *
The condition of the telegraphic service retarded
traffic on all the railroads."
Kinsley, Kan., reports the "heaviest sleet
storm in years, limbs of trees are broken and all
telegraph and telephone wires torn down and
poles broken off. Dodge City and Wellington
report heavy sleet for eighteen hours, extending
into Colorado."
Lincoln, Neb., according to disl)atches, is
having the worst storm for years. The dispatch
says: "The worst sleet storm in years in south-
west Nebraska yesterday caused great damage to
telegraph) and telephone systems, demoralizing
street lighting and street car traffic. The heavy
rain was followed by a drop in temelprature, freez-
ing the water to the wires."
A dispatch from Amarilla, Texas. says:
"Live stock is suffering greatly through the Pan-
handle country by reason of driving snow storms.
Last night the fall measured six inches. An inch
of rain fell Tuesday night, lacompanied by a drop
of 40 degrees in the temperaturee"
Denver, Colo.: "The snow storm which has
continued for two days increased in violence in
the southern portion of the State late last night.


~g,
-~~~~-------


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Wintering in Florida-A Hunting Camp


It is feared that sheepmen will suffer heavy loss.
The wires are working poorly."
In other portions of the west, northwest and
southwest, the same story comes of cold, sleet
and snow, each doing great damage to stock, rail-
roads, telegraph, telephone lines and a general
suspension of business.
In contrast we give the official record of
weather conditions at Miami for the last week in
November and the first day of December, taken
from the records of the government observer in
that city: Max. Min. Mean Actual
5 p. m.
Nov. 24 ------- -------- 76 63 65.5 65
" 25 ---------- 76 50 6--3 62


" 26 ............... 78 56 67 69
" 27------------------------ 78 62 70 71
" 28 ........................ 81 61 71 69
" 28-----.--- 81 61 71 69
" 29 ................ 81 54 67.5 70
" 30 ............... 80 52 66 72
D ec. 1........................ 79 64 71.5 78
The above is about the weather conditions
that will prevail in South Florida during the en-
tire winter season, while the west, north and
southwest are but getting a slight foretaste of
that which will follow before springtime is usher-
ed in.
The claim that the East Coast of Florida has
the best and most equable climate in the world is
based on actual facts, and when it is taken into
consideration that the farmer, the fruit grower
PAGE TWENTY-SEVEN














and all tillers of the soil receive larger returns for
each acre in cultivation than in other portions of
the United States, the conclusion is that it is the
best place in the world to live.
The East Coast of Florida is without ques-
tion the garden spot of the universe, its climate
is unsurpassed, the tillers of the soil receive larger
profits from each acre that they cultivate and for
heathfulness it cannot be surpassed.
Just why people will insist on staying in the
cold, uncomfortable and dangerous climates of the
North, laden with disease, such as pneumonia,
consumption, diphtheria, scarlet fever and other
fatal diseases, is a wonder. When the thermom-
eter is making a record below zero, the wind
howling and shrieking around the house corner
and you are huddled about the stove trying to
keep warm, just read this article and if possible
transfer yourself in your mind to this land of sun-
shine, health and happiness and you will come to
but one conclusion, and that is to sell out and
come South.-The East Coast Homeseeker, St. Au-
gustine, Florida.
Jacksonville, the commercial capital of Flori-
da, has increased 120 per cent. in population in
eight years. Sixty-six thousand five hundred and
twenty people live there, and the mettle of Jack-
sonville business can be estimated by the fact that
in 1901 the city was almost completely destroyed
by fire, but like San Francisco has rapidly risen
from its ashes. Twenty-five million dollars' worth
of building has been done since then, and the
channel from the city to the seaboard has been
deepened by the Government, at a cost of $4,000,-
000. A twenty-four foot channel instead of an elev-
en foot channel now brings in increased commerce,
while plans for a thirty foot channel are under
way. During the past eleven months there have
been 3,784 foreign clearances of vessels. The for-
eign exports have risen from $425,916 to $2,310,-
506. The bank clearings have increased by over
$16,000,000 during the past year. Jacksonville is
said to have more wholesale houses than any oth-
er city of its size in the country.

POSSIBILITI O)N THlE EAST COAST

One of the most concise statements ever writ-
ten regarding the resources of Florida appeared
in the Outing magazine last winter. It was from
the pen of a popular Florida writer on fruit and
PAGE TWENTY-EIGHT


vegetable growing, Mr. E. P. Powell. Mr. Pow-
ell said:
"There remains a phase of agriculture in
Florida quite as remarkable as anything that can
be discovered about orange orchards; I mean the
growing of early vegetables for the Northern mar-
ket, and a succession of later vegetables, making
three or four crops from a single plat of land.
Florida has this unrivaled advantage, that what-
ever may be undertaken by any other State to
the North, even Georgia, we can get our potatoes
and vegetables and fruit into Philadelphia, New
York, Boston and Chicago at least two weeks
ahead of any rival."
The recent publication The Nation's Garden
Spot confirms the above remarks when it says:
"One of the strongest inducements for
settlers to locate in this State (Florida) is the di-
versity of its products; it is a leader in early fruits
and vegetables of the standard market crops, as
well as producing many fruits not grown in other
States.
"Thrust by Nature down into the tropic seas
and watered by showers from both Atlantic and
Gulf of Mexico, Florida can hold her own against
all the gardens and groves in the world. Florida
has no competition outside of her own boundaries;
she stands supreme, alone as the last threshold of
unlimited opportunities on American soil.
"Florida is a wonderful State-a State of
varied and rich opportunities and of glorious
climate; a State which is destined to become the
greatest producing State in the entire Union. The
soil of Florida is wonderfully fertile and Northern
people accustomed to the changes of winter, de-
vastating blizzards and frozen ground, cannot
realize Florida's tremendous possibilities in the
winter cultivation of soil so favored by Nature,
unless the facts and figures are of their personal
knowledge.
"Florida lands are still cheap and are being
sold regardless of the producing value but land
values are increasing every day and it is safe to
say that land now being sold for $40, $50 and $60
an acre will almost immediately be worth $100 an
acre in its rough, unimproved condition. Only a
short time ago there were thousands of acres of
land that were considered worthless, which are to-
day netting their owners from $200 to $1,500 an
acre profit.













"It is a mistake to assume that Florida has
only the advantages of a delightful winter climate.
No State in the country has better summer weath-
er or more or better summer resorts. Florida is
not a land merely for pleasure seekers; it is in re-
ality the best place in the world for an industrious
working man. Any white man of family with a
little money and more willingness to work can
come to Florida and earn a home and a better
living than ever dreamed of in the North. The
man who makes the most money here is the man
who reads most and works the least-works least
physically, not mentally. Mental labor in Flori-
da is at a premium and always succeeds. The
man who uses brain and hires his work done is
an assured success. Florida climate and Florida
land will do the rest.
"Florida is not a land of malaria and swamp.
There is no healthier country in the world than
Florida. There is hardly a doctor along the favor-
ed East Coast who is not engaged in some profes-
sion other than his own profession. It is not that
these men are in love with fruit and vegetable
growing but that they do not find their profession
lucrative enough to supply their needs and are
therefore obliged to add to their income by fol-
lowing other pursuits. Nearly every one of them
has a large garden or grove and some are en-
gaged in dairying and poultry farming.
"A few hundred dollars in the hands of a fru-
gal man will go farther in this section than any-
where in the cold freezing North, and such is the
productiveness of the soil that any man of moder-
ate means and common sense combined with
ambition can easily become an unencumbered
Florida land owner.
"The least improved opportunity in Florida
is in the line of vegetable raising. There is not a
day in the year that the farmer cannot be plant-
ing, cultivating or harvesting. At the same time,
ways and means that apply to the broad fields of
New York State, Pennsylvania and other fields of
the North and West are not adapted to this sec-
tion. Here the work must be done on a smaller
scale-more intense. Heavy teams and machinery
here are worse than useless. The acre in the
North producing twenty bushels of wheat may
here be made to produce $150 worth of potatoes
-or $300 in cabbage.
"The set tler needs 1,lt few simple imple-


ments. In five years a resolute man should have
won from the soil a sufficient competence for the
balance of his life.
"Citrus fruits do well and the quality of
Indian River oranges is known everywhere.
Peaches, persimmons, grapes, figs, guavas, straw-
berries, corn, oats, rice, potatoes, Irish and sweet,
beets, onions, peas, beans, celery, lettuce, toma-
toes, melons and so on can be grown to perfection
and for prodigious yield by the man who knows
his business and readily adapts his knowledge to
the congenial and light labor conditions exacted
by Nature in Florida.
"You have likely read of what seemed to you
fabulous prices that have been realized from the
winter-grown crops in Florida, but an investiga-
tion reveals that the many statements are not at
all extraordinary where care has been exercised in
the cultivation of the land.
"At Hastings, on the East Coast Railway,
are the potato farms-acres and acres being de-
voted to the growth of this one money-making
crop. Mr. W. H. Erwin, Hastings, has published
the results from his farm of 45 acres. He says he
shipped 3,326 barrels of an average of 739-10 bar-
rels to the acre. Each barrel brought from $2.50 to
$3.50 f. o. b., and this does not include the many
barrels of culs, or left-overs which he sold at
$1.75 per barrel at the depot.
"From his Hastings farm on May 4th, Mr.
F. R. Allen gathered 90 barrels to the acre which
netted him $2.71 a barrel at the depot.
"Florida's potato crop averages $24.60 per
acre more than the average in Pennsylvania, Illi-
nois, Wisconsin, Texas, Indiana and Alabama,
while on the Florida East Coast the individual
harvests are much greater than the average for
the entire State.
"As to the cost of production, Mr. Clarence
White of Hastings, averages it per acre not in-
cluding cost of land, as follows: Preparation,
fertilizing, seed, digging, hauling, etc., at $85 an
acre. With only a very low estimated yield of
61 barrels to the acre, this leaves a net profit of
about $120 for every acre cultivated.
"In this section potatoes are planted in Feb-
ruary and marketed in April and May.
"Under favorable conditions tomatoes pro-
duce 250 crates to each acre, or 2,500 for ten
acres, netting an average of at least $1 per
PAGE T\WENTY-NINE


Us ~ ~ Y














crate. As the cost of cultivation for the ten-acre
tract amounts to less than $500 there is a profit
of $1,717.75 for the settler as a result of five
months' work with hired felp, or a net and clear
profit of about $160 per acre after deducting the
cost of the settler's own living. Where else in
the North could you put away $1,600 as a result
of five months' work?
"Some growers place the yield of tomatoes
as high as 300 crates to the acre, showing such
yield is possible; others have placed the price at
$2 a crate, also showing such prices have been
obtained.
"Sweet potatoes will frequently yield 200
bushels to the acre realizing 50c. a bushel; egg-
plant, $250 to $800 per acre; peppers, $400 to $1,-
000 per acre; cucumbers, $300 to $800 per acre;
$3,000 has been known; strawberries, $500 to
$1,000 per acre; celery, $600 to $1,500 per acre;
string beans, $300 to $1,000 per acre; corn $20 to
$30 per acre; onions, $300; cabbage, $200; lettuce,
$400 per acre; cauliflower, 600 crates per acre,
realizing $1.25 per crate.
"Here in Florida the harvesting of one crop
does not end the use to which the land is put for
the year. After one crop-then another; after
that another, until three, four and sometimes
five have been taken from the same land in the
same year.
"One man planted seven acres in Irish pota-
toes. This crop netted $1,050. The next plant-
ing was to cantalope, netting an additional $1,-
240. This was followed by sweet potatoes and
velvet beans, clearing up almost $2,500 the first
year after deducting the cost of a good living.
Florida farmers "rest" their tracts in summer by
putting in cowpeas or a similar crop and harvest-
ing it in the early fall.
"The climate of the Indian River section is
admirably suited to poultry raising. The cost of
the out-buildings is much less than in the North
because less is needed. A ready market is found
in Florida for all the eggs and poultry that can be
raised-and more, and at a good price. Of course
the best season comes in winter when tlhe State is
full of visitors.
"The easily cultivated crops for maintenance
and fattening of hogs has demonstrated that a
pound of pork can be produced lhere for about
one-half the expense that it can be produced in
PAGE THIRTY


any other State. The Florida pigs are not oil-fed,
they are practically nature fed and the meat is of
an incomparable sweetness, consequently Florida
pork is a favorite among Floridians.

"Along this ridge of fertile country pecans
prove profitable. The settler should make up his
mind to plant the soft-shelled variety as soon af-
ter he settles as possible, as the trees take four to
five years to reach the bearing point.
"The farmer who will plant pecan trees as
shade trees in front of his house and about his
barns and farm will have better investment than
a policy of life insurance, one that, in ten years
will pay twenty per cent. on fifty times the origi-
nal investment. One hundred grafted trees will
cost $100 and in ten years will bear forty pounds
of nuts each, if in good condition, and the best
varieties will sell for not less than 25 cents a
pound. They will produce as good a shade tree
as the trees commonly used for that purpose, so
that by all means we advise settlers to plant pe-
can shade trees that produce a profit in preference
to the common trees which do not.
"Transportation is the keynote to a vegetable
growing business. The Florida East Cost Rail-
way runs from Jacksonville direct to Key West
reaching the latter place over the "Over-the
Ocean" railroad, as the Key West Extention has
been termed. This main line runs through Or-
mond and Port Orange. At Jacksonville, the line
connects with the Seaboard Air Line Railway,
Atlantic Coast Line, Southern Railway, Illinois
Central Railway, Louisville & Nashville and other
important trunk lines which give direct outlet to
all parts of the country. Refrigerator cars are
handled by way of the Florida East Const Railway
direct to all market ce.nters. At Jacksonville con-
neetion is made with the Clyde Stecamshlip Com-
pany and Merchlants and Miiners' Translportation
Company, which give water rates to Boston, New
York, Philadelphia and other places along the
eastern coast. These splendid transportation faiil-
ities to and from Port Orange and Ori(ond insure
low freight rates on household goods coining
Soutli and on all products shipped North. Jack-
sonville also lhas direct steameir (co)ninnici;ition
with Galveston, Texas, and Havana, Cuba.
"The coast and Indian River towns and the
b)nacii s are thronged during the summer by visit-
ors from all over Florida. Indeed, this section


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offers as many forms of recreation and opportuni-
ties for quiet enjoyment as the heart could de-
sire."-The East Coast Homeseeker, St Augus-
tine, Florida.


For years California has been set up as the
standard for fruit growing states.
We believe Florida is ahead of California as a
money-making proposition.
Because Florida is one to two thousand
miles nearer the best markets of the world.
Because her lands are well watered with
the natural rain fall, and irrigation is not
needed.
Because the famous East Coast orange and
grapefruit are unexcelled and command the
highest market prices.
Because there is a difference of 50c per box
on oranges and grapefruit in the saving of
freight charges.
Because Florida has a much better fruit,
being thinner skinned, and it commands a
better price.
Because Florida is the home of the grape-
fruit, and no eliimate in the world is as well
adapted to its raising as Florida.
Because Florida fruit is earlier and gets to
market at a time when California is not com-
peting.
Because California fruit is picked green
and is ripened in transit, while fruit from
Florida can be picked ripe and rushed to mar-
ket in a few hours; so it is always of better
quality.
Because the narrowness of the state and its
consequent exposure to the fructifying in-
fluence of the balmy ocean winds, produces
a plleasantness and salubrity of elimiat e and a
power of vegetable production truly wonder-
ful.
Because no state in the Union is so well ad-
vertised today as Florida.
Because her spring-like suininers and her
autumn-like wint es give Florida one of the
most delightful clilla tes in the world, and
tourists from all over the country anre l-ing
attracted by this rest ful cliiiiate and are pour-
Sig into Florida by the thousands.
Because land values in Florida are bound to


go higher, and nowhere in this country can
there be found as good a place for invest-
ment as Florida.
Because Florida is the poor man's paradise
and everybody's haven.



Since the first issue of "ACTUAL
FACTS ABOUT THE EAST COAST OF
FLORIDA," one year ago many improve-
ments have been made at Melbourne and
other points adjacent to our land. At
Grant and Malabar a number of new
homes have been built by new settlers.
A new addition has been laid out at Mal-
abar and a number of town lots sold on
which new residences are now being con-
structed. This is true also of Grant, al-
though most of the new homes have been
constructed on the land purchased from
the Company by settlers from all parts
of the country. But the greatest devel-
opment is now going on in South Mel-
bourne where one of the largest saw mills
in the country is being erected, and sur-
veyors and graders are now busily en-
gaged in constructing the new railroad,
west through the Company's land and
across the St. Johns River, to one of the
finest tracts of cyprus and long leaf yel-
low pine timber in the State of Florida.
This new railroad has made traffic
arrangements with the Florida East Coast
Railroad at Melbourne, and will eventu-
ally connect with another railroad which
will establish a direct line across the
state.
These are some improvements that were
not promised by us to purchasers of land,
but we are glad that they are getting the
benefit so soon after purchasing their
land. The new saw mill will purchase
all the timber that is offered for sale-
as well as ties, piling, etc., while the rail-
road will afford a means of easy trans-
portation from the extreme western por-
tion of our tract of land.
Now is the time to get your application
in for a tract of land near the new rail-
road. Don't wait and be sorry after-
wards.
PAGE THIRTY-U NE


ITTI!


04'













GEO. HORRIDGE, PRESIDENT C. 0. HARRINGTON, CASHIER
W. C, ELLIS. VICE-PRESIDENT GEO. D. McELROY. ASST, CASHIER



SFarmers National Bank


_ Capital $65,000 Surplus S20,000



SVinton, Iowa, Oct . 7th, 1910.




TO WHOM IT MAY CONCERN:

Messrs. Leon S. Loizeaux, William Miller,

Chas. W. Elliott and Stanley S. Lichty, have

been for many years among our leading business

men, and have handled successfully large land

deals.

We have personally had business rela-

tions with them of considerable importance and

have always found same satisfactory. We re-

gard them as reliable and responsible.

C. 0. HARRINGTON, Cashier













JOHN LORENZ, VICE-PRESIDENT


PEOPLES SAVINGS BANK
CAPITAL $60,000.00. SURPLUS $25,000.00.

Vinton, Iowa




October 7th, 1910.

TO ALL CONCERNED:

I have had the pleasure of knowing Leon S.
Loizeaux, William Miller, Chas. W. Elliott and
Stanley S. Lichty for a number of years, being
prominent business men of our city, and I consider
them strictly reliable and worthy of the fullest
confidence.
For a number of years these gentlemen have
done an extensive real estate business, having
bought and sold thousands of acres of land. They
have built up this vast business on the principle
of a square deal for everybody. I have always
regarded them as possessing the highest quality
of honor and integrity, and I take pleasure in re-
commending them to the public.

A. B. ALLEN,
Cashier.


JOHN YOUNG. PRESIDENT


A. B. ALLEN, CASHIER















Chas. H. Stewart
Successor to
Fee & Stewart, Bankers



Melbourne, Florida, August 27, 1910.
G. C. SCHERZINGER, Cashier First State Bank,
RANSOM, KANSAS.
DEAR SIR: Replying to your inquiry of the 23d, beg to state that I have a high opinion
of the possibilities of the land offered by the Florida-Indian River Land Company lying west
and south of this point, and comprising approximately 90,000 acres of land. The healthfulness
of the climate is unsurpassed. Soil is productive according to immediate location and degree
of intelligence displayed in proper treatment, most of it requiring fertilization, and in relation to
its immediate character and the crop planted. Necessarily in so large a tract, there can be
found all kinds of soil, from the richest muck to the less fertile white sand, and the various
kinds of soil are adapted to different uses. Little of the land in this vicinity has, as yet, been
placed under cultivation, except along the river, (Indian,) and lying to the east of the above
tract. Farther north and south, similar lands have been very successfully cultivated, yielding
large crops of Irish potatoes and other vegetables and fruit, but to bring the land into success-
ful and safe cultivation, considerable drainage has been required, and these lands will require
similar treatment and we understand the company has employed a competent engineer to
immediately begin drainage work on the land. The land is held at an average value of $20.00
per acre, and we know of adjoining lands being sold at a higher price, while other similar
lands have, previous to this year, been sold at less prices. We have been unable to obtain
such information as to the responsibility of the owners of the land, (those comprising the
company), except as to the capitalization and amount paid in; these figures you can obtain
through your regular bank correspondents as we have done. We have personally met the
officers of the company, with one exception, and found them courteous and pleasant gentlemen,
and are favorably impressed with their prospects for the development of the enterprise. Rain-
fall is satisfactory, averaging through the year what appears desirable for crop conditions. We
have great faith in the ultimate and largely increased value of the land over present prices.
We will be pleased to write you further on any points that may arise.
Yours very truly,
(Signed) CHAS. H. STEWART.



















Chicago, Ill., July 1st, 1910.
MR. S. S. LICHTY,
MELBOURNE, FLORIDA
DEAR SIR:
Your letter of the 28th, also copy of contract received. Have also had a letter from
Mr. Cushing that he had not been able to see his friend so as to determine just what he could
do, but thought he would take 40 acres anyway and would determine soon. I have another
friend here who has about decided to take a 20 also and is to let me know Sunday.
My folks and others seem to think I have gone "daffy" over the Florida question, and
the Melbourne proposition in particular. I should certainly enjoy being down there now not
only for the delightful breeze from the Atlantic but for a daily dip in the surf. We are
making great plans for the next year providing we can secure a suitable house in Melbourne
and trust you can give me the names of the owners of some houses that can be had. As long
as we will take our household goods with us, it is immaterial as to whether the houses are
furnished or not. I regret now that I did not stay over another day and look around more,
but you know how favorably impressed we both were on taking a walk down to the postofflce
and up over the river front and I decided then that it was so far ahead of anything I had seen
in any otherpart of the State, or in the five other propositions investigated, that I would not
look any further, provided the tract you were selling would compare with the others and I guess
it was not hard for you to determine our decision, even though we were somewhat guarded as
to committing ourselves at the time.
The lay of the land, both prairie and timber, and best of all the four and a half feet of
soil overlaying the subsoil which we turned up at different places, settled the question for me
as I know Mr. Cushing was very glad I prevailed upon him to make the trip with me before
closing elsewhere.
Have sent in application covering 80 acres reserved and that for the other 20 will go
on Monday, and the five families propose to be located in Melbourne before the snows of next
winter overtake us here.
Sincerely,
GEO. M. McFERRAN

















Columbia, S. C., July 8, 1910.
FLORIDA-INDIAN RIVER LAND CO.,
S. E. DEPT., ASHEVILLE, N. C.
GENTLEMEN: Having contracted for 10 acres of your indian River Lands, I decided
to make a trip down to see and inspect these lands. So I went down last week and after a
close and careful inspection of this land and country for several days, I am glad to say to you
that I found everything fully as good as represented by the Company's literature, and I find
that the Fruit and Vegetable growers there are making more money and living easier and more
pleasantly than in any section of the country I was ever in. The timber lands are the very
finest, with a quantity of the finest lumbering timber you will find in ar.y section of the country
and has a most fertle grey or dark sandy loam soil about 18 to 24 inches deep and this all
underlaid by a very rich muck sub-soil which would be simply inexhaustible. The Prairie lands
are a very rich black sandy loam for 18 to 20 inches and then muck for several feet. I find
to my entire satisfaction that this is the most ideal country that one will find and the opportuni-
ties here are the best for a man of moderate means of any place in the United States today, and
while my visit was at such time as the people tell me is the most undesirable to be there, yet I
found it much -nore pleasant than here.
I wish to say to you that after having made this investigation, I am herewith sending
you payment for 10 acres more, making my purchase 20 acres instead of 10 ac res, and only
wish that I was in a position to buy a solid Section of 640 acres. I believe that it would be the
best investment that I will ever have an opportunity to make. I shall have part of my tract set
to Oranges this fall or winter, and will develop all of it as fast as possible. I find that the
Truck Growing industry means a nice fortune to a man in this most favored locliity in a very
short while. I am certainly glad that I was fortunate enough to get in on this proposition and
believe it to be the opportunity of my life. Hoping that you may soon settle this Colony with
a good class of people such as you have been selling to, and to soon be permanently located on
my property there where life will be a real pleasure to live, and to reap the great future bene-
fits I see in store for me and all others who may be fortunate enough to get one of these farms,
and with my best wishes, I am,
Yours very truly,


204 Picad~illo St.


BARNEY M. STUKE.')
















THIRTY-FOUR YEARS EXPERIENCE.


Malabar, Fla., July 7th, 1910.
To WHOM CONCERNED:
I have had thirty-four years experience in farming and fruit growing on the Florida
East Coast, in the Indian River country. I have had experience in the North from New York
to Colorado, before and after coming to this country, and I am satisfied that climatic conditions
here are as near perfect as they can be found in any part of the world. The summers here
on an average, are cooler than they are in the northern states, owing to the cool sea breezes,
which we enjoy from day to day. Scarcely a night passes but that one wants a goodly amount
of covers on.
Occasionally, during some winters we have frosts, but intelligent protection against these
is a source of profit to the intelligent farmer.
The fact that there is a high bluff shore all along the Indian River from Melbourne
south to Roseland; together with the fact that the Indian River is a salt water stream, makes this
a very healthful country. No malarial fever ever exists here.
The lands lying west towards the St. Johns River-say a distance of ten to twelve miles
are not lower than twenty feet above tide water and these lands are the finest in the State.
Where drainage is necessary it is easily done, owing to the peculiar lay of the land. When
these lands are properly cultivated three crops can be produced every year-fall, winter and
summer. I am now growing the third crop on my farm this year. First, I raised a crop of
tomatoes, next a crop of Irish potatoes and now have a fine stand of corn and cow peas. Am
enjoying roasting ears at the present writing. My experience has taught me that from 25 to 75
bushels of corn to the acre can be produced here. In fact all kinds of vegetables can be grown
here that can be grown in any other state in the Union. The intelligent man who can succeed
elsewhere will find no trouble in making more than good here.
The transportation facilities are of the best. We have the Florida East Coast R. R.-
the best road in the state; besides, we have the Indian River with the canal connections to the
north, which gives us water transportation clear to Jacksonville-and from there to all parts of
die world. Our transportation rates are most favorable indeed.
Artesian wells are secured here at little expense. The water is good to drink and in
case of necessity can be used for irrigation. We ha-e good schools and we are getting good
roads. Men who are willing to work and do right are welcome. We have everything here to
make life worth living.
Respectfully yours.
E. B. ARNOLD.

NOTE-Mr. Arnold is president of the school board of Brevard County, Florida.





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