• TABLE OF CONTENTS
HIDE
 Front Cover
 Title Page
 Front Matter
 Main
 Back Cover














Three Day Trip to Howey in the Hills : 300 Mile Round Trip (636)
CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00005127/00001
 Material Information
Title: Three Day Trip to Howey in the Hills : 300 Mile Round Trip (636)
Physical Description: Book
Manufacturer: Pinellas Printing and Stationary Company
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltqf - AAA6440
System ID: UF00005127:00001

Table of Contents
    Front Cover
        Page 1
        Page 2
    Title Page
        Page 3
        Page 4
    Front Matter
        Page 5
        Page 6
    Main
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
    Back Cover
        Page 19
        Page 20
Full Text
72e
SUNRISE
CITY
























































L rr- :.rc.. T -:
iT . .Ca . N CorF
M4 L I N T C.>- 4 A . P. \







3-DAY TRIP
TO


Howev
l ISN


300 Mile Round Trip
Three hundred mile round trip from St. Peters-
burg through the hill and lake section, the most
beautiful part of Florida, to Howey in the Hills.
Elevation exceeds 300 feet on and overlooking
beautiful Lake Harris, the center of
THE FINEST CITRUS DEVELOPMENT
IN THE WORLD
HOWEY, LAKE COUNTY, FLORIDA
Trips Cover These Points of Interest, Via
Gandy Bridge Winter Haven Winter Garden
Tampa Lucerne Park Mineola
Ybor City Dundee Howey
Plant City Lake Hamilton Mascotte
Lakeland Haines City Tarrytown
Auburndale Davenport Dade City
Lake Alfred Kissimmee Denham
Florence Villa Orlando
Transportation is Free
in our de luxe coaches, leaving our office every
Monday and Thursday.
$10 COVERS ALL YOUR EXPENSES, including
EXCELLENT HOTEL ACCOMMODATIONS
Make Reservations with
F. C. WEST, Realtor
Phone 40-419
621 Fifth Ave. North St. Petersburg, Fla.
REPRESENTING
W. J. HOWEY CO.
HOWEY, FLA.
PINELLAS PoINTING & STATIONERY CO., ST PETERSBURG, FLA.

























































































































































TC













OPIE READ
1P29 EAST 60TH STREET
CHICAGO

April 7, 1926.

My Dear Mr. Howey:---



*****. A man can only do good work when his

conscience is behind it. In other parts of

Florida I had tempting offers to write, to

talk, took all under consideration and am not

sorry. To Howey I have committed myself and

know that I shall not regret it. I shall be

more than pleased to see you whenever you come

o this snow-bound community.




Yours, (Z 4 c.



























































































































C*








AN ancient king remarked to a
philosopher: "And now, sire,
name a pleasure that I may confer upon
you.
And forthwith the philosopher an-
swered: "Sire, inspire me with the tell-
ing of a truth."
Cynicism during all the ages has de-
clared that man is not an inherent lover
of truth, that he finds not only .profit
but pleasure in prevarication; but this
is not true. Even among savages truth
is held to be one of the highest of the
virtues, and among enlightened men is
the very crest of honor. St. Paul was
thankful to Agrippa that he was per-
mitted to speak for himself, for, speak-
ing for himself, he was granted the
privilege of speaking the truth. Once
I heard a lowly man remark: "I feel
well today because I have told the
truth." To me the reflections are all
of them subjective and lead me to this
confession: I am thankful to William
Howey, of Howey-in-the-Hills, for he
has endowed me with an opportunity
and a desire to write what I conceive to
be a deep-seated verity.
Recently I traversed almost the entire
State of Flc:i.i i ini since my return







THE SUNRISE CITY
numerous of my friends and acquaint-
ances have put forth the question:
"Well, what do you think of it?" And
now in my own way permit me to
answer that question. I shall not essay
to add volume to the echo of a boom,
and surely I shall not attempt to make
a sales talk; I shall indulge in musings
and reflections.
The remarkable part of Florida's re-
cognition is that its development should
have been so long delayed. Its great
asset of climate is surely not of recent
discovery. The early Spanish explor-
ers told of the charm of the air, of
operatic birds singing in their winter
festivals, of a soil ready to supply the
sweet juices of life; and yet the restless
American, seeking a home turned to-
ward the dark winter woods of the
Middle West. But today man is more
considerate of himself. He has begun
wisely to take a suggestion from the
fowls of the air; he does not deem it
necessary to suffer the rigors of freezing
wind in order to live; he has not ceased
to look for profit but desires that lux-
ury should attend it. This means a
higher state of civilization.






BY OPIE READ

YEARS ago long before a boom had
been whispered in the air, William
I-' wty, ot lirPois, went to Inlnma.
It lay not within his prospective view
to incite a flurry of speculation. In his
broad-sweeping forward look he saw
thousands of homes with luxuriant
orchards of citrus fruits. He was and
continues to be too much of an idealist
to be a mere speculator. In the rich soil
of his mind there germinated the seeds
of altruism; he was a landscape poet.
His verses were the blooms, the fruit of
orchards, and their perfume metered his
stanzas. But with it all he was prac-
tical. His visions were not floating
like a mist but as steadfast as a land-
scape. He knew that speculation could
build a town but that development of
country was required to sustain it.
Above all he came forward a man of
truth. Men found that they could rely
upon his word; and the years have not
found a man who in the slightest de-
gree has been deceived by him. This
is of more worth than his present day
development of more than fifty mil-
lions. He has built a number of towns
and all of them are self-sustaining, for






THE SUNRISE CITY
first he developed the neighborhoods ly-
ing about them. If with him a sky-
scraper arises you may know that it is
of natural growth like a great tree reared"
by the soil. But the climax of his
enterprises is Howey-in-the-Hills. I
shall not forget a visit to this Sunrise
City. I had gone to many places and
had schooled myself against astonish-
ment. I had looked upon cities arising
out of the flat lands of the coast, dwel
ling houses constructed in an artistic
mingling of Moorish and Spanish de-
sign; I had seen great hotels rearing
their towers in exquisite grace; indeed I
had seen sensational and miraculous
Plorida, but Howey-in-the-Hills thrill-
ed me with a surprise. In truth I did
not believe that there were any hills in
Florida. In a coast village I had met
a humorous old fellow who in a droll
manner told me his experience with
hills.
"I wan't looking' for hills," he said.
"My doctor he told me that I must live
on as low a level as possible on account
of my heart. After a wlile I got scared
of even a lump in the road, and one
morning' when I went out into me back
yard and found that the moles had
been at work, why, I had to move






BY OPIE READ
across the street to git down outen the
dizzy altitude."
I thought that it must be somewhat
like this with Howey. I had been fool-
ed so often with hills in Florida that I
had begun to suspect that the only hills
such as we have in the Middle West
were to be found only on paper and in
the forensic fervor of the salesman. But
Howey is correctly named: it is in the
hills. Before reaching the town I was
thrilled with memories of the graceful
upheaving of Wisconsin. In every
direction there arose wooded hilltops,
some of them rugged, panting a car to
carry them; but what was reserved as a
joyous delight to the searching eye were
numerous fresh water lakes flashing in
the sun. The landscape seemed the
rolling lands of the North, but the air
was the soft breath of Florida. The
tourists broke forth in song, memories
of genial summers coming upon them.
and a wise old fellow of our party, an
,owner of Michigan orchards in the
neighborhood of St. Joseph, turned to
me and thus expressed himself:
"They may put a skyscraper in a
desert and tell me that commerce will
sustain it; they may lay out art pat-
terns on the sand with the statue of a






THE SUNRISE CITY
goddess gargling fountained water in
her throat and tell me that people must
of necessity come there to establish their
homes, but my experience teaches me
that right here in Howey is the natural
heart-beat of Florida."
We all of us could agree that he had
spoken a truth. The billowed district
of Howey is the productive heart-throb
of this ancient commonwealth now
arousing itself into the vigor of produc-
tive maturity. And this is not without
a cause. "Behind everything there is
something else," wrote a metaphysician.
Everything depends upon a chain of
causes, and every time we discover a
cause man looks about him with an eye
of more estimative wisdom. In truth,
the neighborhood of Howey is exempt
from blighting frosts. In California
and in Florida there may at times be
seen great embankments of oranges
ruined by frost. In the valley orchards
of California great fires are lighted
when chill winds blow a warning of
coming cold, but some times the cold is
so sudden that the fires are not lighted
in time to protect the fruit; and even if
there be time enough this artificial ex-
pedient is but an inadequate safeguard.
But why are there no blighting frosts






BY OPIE READ


in Howey? It is a question propound-
ed not only by curiosity but by intelli-
gence. And it is easily answered: Be-
cause of the fresh water environment.
A salt marsh generates frost. Flowers
edging the coast in Florida as in other
places are often found to be withered
with cold, while blooms adjacent to the
breath blown across fresh water retain
their color and their fragrance. In
Michigan, just across the lake from Chi-
cago, there are some of the finest and
most productive peach orchards in the
entire country. On the Chicago side of
the lake peaches do not flourish. Why
should there be such a contrast in dis-
tricts separated by only sixty miles of
water? The difference is explained by
a cause. In this region the prevailing
winds are from the West. St. Joseph's
winds come across fresh water which
extracts the killing frosts which in the
budding season are so prevalent. In
the Chicago district the winds for the
most part blow across snow-covered
plains. In Howey every breeze must
ripple fresh water. Howey is in the
midst of the highlands of the State. It
is a district of real timberous growth,
the natural soil not satisfying itself with
the putting forth of scrub oak. There






THE S'UN RISE CITY
are shade trees beneath which one may
loll in the noontide. In the soil there
seems to be a sort of gladness, exulting
in the luxuriance of production.
But in the town of Howey, a city in
inevitable prospect, nature has not done
all. Hither man has come with his
art and his science. The growth of the
city is swift, but nowhere is there an
evidence of haste. In the far west cities
grew up swiftly but there were of a
spongy growth, mushrooms; but in
Howey the growth of each instant
looks toward the substantial future.
The city is not more an experiment
than the climate is an experiment. Its
resources are as natural as the tempera-
ture of Florida.
I was pleased to meet Mr. Howey,
the projector of this mighty enterprise.
I am not much acquainted with what
the newspapers so aptly term big busi-
ness. I have not been endowed with
the sagacity of industrial speculation.
If a love for the beautiful be a weak-
ness, I am crippled and hobble on
crutches. But I do not agree that love
for the beautiful is a weakness. Is it
weakness to admire a Peraclean temple?
May not an art gallery contribute more
toward the real civilization of man than







BY OPIE READ
a stockyards? Is there anything more
beautiful than a citrus fruit home?
Think of a winter dwelling place sur-
rounded by an orchard of grapefruit
7nd oranges. Think of the benediction
of sitting on your veranda, catching the
sweet scent of blossoms and knowing
that on your own land there is a harvest
turning to inevitable gold. A news-
paper has fallen from your, hand and
lies on the floor. You look down and
are stared at by a monstrous headline:
"Terrific Blizzard Sweeps North!"
Yes, there are many things of which
I know little, but I do something about
men. It has been my pleasure to con-
template them. In ancient history I
have found man in his cradle, and in
the public prints of today I see him
standing in the, pride of his success.
Ah, but what is success? Is it the ac-
quisition of money? No, for misers
have money and no miser was ever a
successful man, for real success entails
happiness and a lover of money cannot
be even contented. It seems to me that
the most substantial happiness comes to
the man of creative mind. High in
this class I should place Mr. Howey, a
man who sees his day-dream arising
into an altruistic reality. Like all men







THE SUNRISE CITY
who have projected and accomplished
great things he is simple in manner and
unpretentious in dress. His clear eye
reveals the consciousness of strength and
of purpose. In politics he would have
been a statesman. In the ways of pro-
ductive life he is cultured, potent in
creative faculty. About him is an
adornment which to me is especially
impressive, nature's stamp of sincerity.
"Ah," said a thinker, "show me the
man and I shall not be deceived in what
he has to offer."
I DO not believe the day distant
when we shall see this Sunrise City
graceful and regnant in the midst of a
thousand private estates, all of them
richly productive. It will be an empire in
miniature drawing its sustenance from
its own generously flowing juices. Upon
these estates men will not come merely
to idle away the time, until winter is
done with its sneezing of sleet and snow
in the North, but to reside there, a per-
manent home beautified, romantic and
profitably sustaining. Sitting upon its
hill tops Howey itself will be a capital,
attracting men and women who wish







BY OPIE READ

not only to play but who wish to
think. The golf courses will be among
the finest in all America and the hotels
will stand rivalling one another but
almost unrivalled elsewhere. Here will
be constructed one of the greatest sani-
tariums on the continent, not as an ex-
periment but called for by science. Dr.
Emile Roy has, after clinical investiga-
tions, agreed with other physicians that
the grapefruit grown in the highlands
in the Howey tract is almost a never
failing relief and cure for high blood
pressure and diabetes. Nature brings
forward a palliation for nature's ills;
rightly consulted she seeks to cure her
own wounds and thus it is that Howey
will become a capital of health as well
as of industry and wealth.
Booms come and go, yes, for they
arise out of man's enthusiastic incentive,
but nothing can supply the place of
natural resources. History shows that
the seaport town arises first and then
eventually there arises a superior city in
the interior. It was thus in Europe,
with London, Paris, Berlin; and this
induced the Lord Mayor of London,
during a recent visit to America, to pro-
claim in a speech that eventually there
will be in the midst of our country a







THE SUNRISE CITY

city of more than thirty millions. The
ultimate city of Florida will not be on
the coast. Li the future air navigation
will render the sea town of less import-
ance. The great municipal growth will
seek the spot most favored by nature.
Of all Florida Howey is the favored
spot. This is not a sales write-up; it
is the utterance of conviction. Howey
has given me an opportunity to tell
what I conceive to be a truth, and here-
with I have spoken it. The Sunrise
City is flashing its light.









COPYRIGHiT, 1926, BY THE
W. J. HOWEY COMPANY
PRINTED IN U. S. A,













NV. T ? 'RE'S CI. -1R.! SPOT

F, CorE LEAD
I I r r I, i. r : . .I '. i t . :.r,

Hr ., .ri.. r . .r I r . i
rI . . , .. r,..r l , ,: ,_I "I: .:

T r:. Ji. Irrl I. , r A r.[ t F e ,.

. I 1. .. .. I]: ,. i . r, [ . [ : '. ..r
..i.1 , r, I r iir ,,,, r ?. -

., I .r, r,.: r l. . I i . . ':. * .

- '. , 1 .:.. I., I , .. ,, .:1 . r ; . , .:,- . I r.,:
T r. ! I -,r i , F .: , . ,. . .r r l


















Of the:mind - , , .I.:; - : ; :,,.,-'.
The pine tree .' .: r i ir:. "' i . ' .

Aerial loom I n 1 ii 1.. 1.1. .
Are h.,appy- : . : ..: ' A li ', -I. ili
And blur of I .i "r. .. . I r .: 'iEr. . ,
I 1 .1u .,r F I, r , rl, 1,, s


Then let me Ii . f ,:t. l I . .h I.- ri l-.
Gone, as all i. .. h ,:. i ,.- Il,
Of the mind . it . .
The pine tree r j
A ll .i, r-.j i,, 11 - , .
Aerial loom iU ,-, . ' rc.i
A r e h a p p y 1 . : i . . . .: -,..c.- L , Im0 ,. I .:
And blur of �.-, t,.,.r.r .,I , r.J .
Then let me 1. . -i:r,, It, Ic... 'd.pp ' 0l rl..
In Nature's C-hA ,r, r.f.., Fi:, .:, -, I- H IIl




























i4I




University of Florida Home Page
© 2004 - 2011 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated May 24, 2011 - - mvs