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A..-, no s .' tot' w A
S:' iTA. t . BOARD OQFTRADE
SI *TAMPA FLOPIDA
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Containing lands, rich and of in-
finite variety, adapted for fruit
raising, agriculture in all its
phases, trucking, poultry farming,
stock raising, and all those novelty lines for which Florida is
famous. The market place of practically all of South and West
Florida, with over 50 miles of salt water shoreline. Look us over.
"Plescd to Meet You"
-' -_- i,- ,-=.---
HE County of Hillsborough is glad to
welcome the farmer, fruit grower,
stock and poultry raiser, truck farm-
er, grower of deciduous fruits, and
all those who wish to provide for
-- themselves an income from the pro-
^ ducts of the soil. The stranger to
Florida and Florida conditions might
think that this is rather a large contract-
Ihat of furnishing soil types for the different lines of
endeavor enumerated, but this county can do it. Like
all .f Florida, our lands run from rich muck and ham-
iio.ik lands to the high pine and lighter sandy soils.
All are good for something and will well re-
pay the effort of clearing and drainage, if
necessary. Here and there are timbered
S lands, and in these cases clearing is easy and
inexpensive. The rich hammock lands are
tle most expensive to clear, but when this is done it
'" '- i- naliiot like finding a treasure of gold. We have some
muck lands, drained and otherwise. In many instances
the mere digging of ditches will render the lands that are termed "muck,"
available, and which are practically always the beds of "flatwoods ponds" and
lands that are subject to overflow during the rainy season.
We have an abundance of good, yet uncultivated, lands which are cheap
compared with lands of other states. The Hillsborough County farm, rightly
conducted, will produce a large proportion of the food consumed in the home,
probably averaging around 80 per cent. The soils as a rule have sufficient
sand to make them easy to cultivate when dry or when wet, thus making it
possible to keep both men and teams busy for productive work. The topogra-
phy of the county is generally level or very gently rolling, simplifying the care
of large fields by the use of tractors and other labor-saving machinery-thus
insuring larger crops.
The humus and nitrogen supply in our soils may be maintained or in-
creased easily, due to the heavy growth of vegetation during the rainy season.
Velvet beans probably draw more nitrogen from the air than any other crop
grown in this country, amounting to more than 200 pounds to the acre in some
instances. Our lands may be kept growing crops practically all the year, thus
preventing leaching and erosion. Our climate is unsurpassed-that fact is too
well known to admit of any argument. The rainfall will average from 50 to 60
inches during the year, which is not excessive owing to the porous nature of
our soils. This rainfall is plentiful, too, although some farmers play safe by
providing for irrigation. This latter is an easy matter, owing to the fact that
water is of easy attainment, quite often through the medium of flowing wells,
when irrigation by gravitation can be done. The windmill and water tank
is the next best thing, and is often advisable because it enables the farmer to
put water right in his home. Positively we have no "droughts" here. Neither
is the rainfall too great.
This booklet is intended as a rather terse exposition of the true advan-
tages lying open for utilization by the incoming farmer, grower or stockman.
It would be rather a useless expenditure of space for us to detail the different
AGRICULTURAL HILLSBOROUGH COUNTY IP
crops that can be grown in the county with a minimum of effort. Florida is
noted for its wonderful variety of crops, its forage grasses, and its well-nigh
perfect adaptation for different lines of endeavor connected with the soil.
Hillsborough County is like the rest of the state in this respect, with this dif-
ference-and this sometimes often spells the variation between success and
failure-we have the markets and the roads that lead to them. The City of
Tampa, with its vast commercial interests, is a huge power plant for the agri-
cultural interests of the county, and its "fuel" consumption is great. We realize
the value of our back country, and are lending all our efforts to its develop-
ment-hence this booklet.
On the pages that follow we show many illustrations. With but a very
few exceptions, these views were all made in this county. We do not claim
them all, but show them as indicative of the possibilities here. Nor do we
make any extravagant statements for inducement of the possible settler, nor
encourage so-called "shoestring" starts. Men have been successful who started
here with practically no resources other than physical stamina and willing-
ness to work hard. There has been a certain percentage of failures among
these, and for this reason we are painting the picture as darkly as possible
in order to foster the right kind of start. Making something from nothing
is a hard task, so we advocate no attempt at growing without a sufficient
amount of capital to get going good.
Certainly living is cheaper here, with the home garden possibilities, and
the huge saving on winter clothing and fuel. We have some big farms with
a large output in nearly all lines, but the small farmer has a chance along
with the large one. The county is thoroughly organized, and by that we
mean we have a county agricultural advisor, a home demonstration agent
and department of home economics. The services of these officers are free
and should prove invaluable for the newcomer. This trade body has an ex-
haustive supply of information and a highly effective clerical force. If there
is anything you want to know that is not contained in this booklet, of if there
is any one subject on which you want more details, kindly let us know. We
are here to help you.
There are certain sections of the county that have become literally famous
in certain lines of growing or endeavor. If these lines appeal to you, you
should settle in these districts, for the reason that a large output attracts buy-
ers and makes for the organization of cooperative associations. These condi-
tions invariably create a competition that reacts favorably upon prices. Then,
again, this enables growers to study each other's methods to distinct advant-
age, buy fertilizer and supplies in a cooperative way and save money all around.
It is not at all necessary to start on land located at a prohibitive distance away
from the markets. This would be pretty hard to do in this county, owing to
the fine highway system and the number of railroads that bisect the county.
Cheap lands there are a plenty, and occasionally real bargains can be picked
up, but like all bargain sales, a chance is taken. We have lots of excellent land
left, but the county is more thickly settled than most counties in the state.
This is an indication of growth, and in the near future realty values
will take a sharp rise. When you ex- Our boys are doing
pend money and labor on a farm you are I *.. nk
building for the future with a vengeance. it ei.,, it t ,
Every acre you clear, every tree you plant, & '
is an added value, and with any kind of
proper care should stand and be a bulwark
against future want. It is our earnest desire ,
that you look Hillsborough County over, ..
and, if it should attract, we will be glad to
welcome you here as one of us. A. .'
H- -i *. l l
; -''' YOU WOULD
":- T LIKE TO LIVE
A i.-rii-al ol thli- I>.,(..klit ill
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AGRICULTURAL HILLSBOROUGH COUNTY
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t .^ ;4- -, -. --..... \' -
ST would be hardly in keeping with a description of this county
unless one dwelt rather exhaustively on the citrus fruit industry.
Deeply implanted in the hearts of practically all newcomers is a
picture of an orange or grapefruit grove. This line of fruit grow-
ing has but lately takeanan added impetus, although we have
some very old groves in the county. Really the county's chief
asset has always been its business interests, and this .phase has
caused less planting of citrus trees than probably some other sections of the
state have done. The proper lands ae rer la a here, however, and the thousands of
acres of groves that have reached a bearing stage are thriving splendidly,
producing fruit of the highest color and quality.
In the newer plantings there are a few thousand acres in one piece. This
would hardly be attempted, you will agree, without a thorough knowledge of
conditions and a perfect confidence in the soil possibilities of the county. The
S. high oak knolls are favored in citrus planting, and in this
... n county this type of land is rather heavier than in other
s sections of the state, and for this reason produces fruit of
Better color and carrying quality. We have some really
I beautiful groves, and a visit to them would well repay any-
one's time. The citrus industry has long been considered
"the backbone of Florida," but we are not arguing this
S point. It is an attractive line, and no farm should be con-
sidered complete without at least a small grove on it. In
St some instances vegetables can be grown between the rows
of trees, though not always advisable. Hay and forage
crops can be produced in this way, for the reason that
humus-making plantings can be made that will add tree
food to the soil and furnish feed for stock as well.
There are packing houses located at advantageous
t IT I:TKPI- PHUII PAY BIG -
.A1" AGRICUL 7 LTURAL IIlLLSBOR l-IUGH ;-ITNTY
, '-'''^ "?*!- =.'- -- :* = . ....... .. -= '_ ..
1, a I,1 / I p, if Illi' p" I., f, I,, f, I1,1t0 f ill l*llll .A
I I I if I ,I} l,* I I II*II /11'. i f 0 f III l .
a young grapefruit tree, all products of this county.
points in the county, and the Florida Citrus Exchange, a cooperative, non-
profit, organization, is equipped to handle the fruit of its members, and act
generally in an advisory capacity for those who care to join. Membership
costs nothing. There are fruit buyers and other organizations who buy fruit
on the tree, if this line of selling should appeal to the grower. Here again
we wish to point out to the progressive newcomer that the ablest assistance
is given by the thorough "organization" of the county. In this county you
cannot get out of reach of our help-if you desire it. The grower is never
isolated from either the markets or the source of supply for all his needs. The
business houses within reach carry positively everything required in the fruit
growing line, and are all in easy reaching distance when required.
If we were to tell you of the thousands of boxes of citrus fruit shipped
out of Hillsborough County last season it would probably mean nothing to
you. There were hundreds of carloads handled through
the various agencies and a mail-order ,.,.kb._'- lu-ini-- -if..
reaching up into stupendous figures. hI. ,,m,'in -,.a-o, .
promises an increase over last, as new *.r, .-- i 1-,- iiinin g
into bearing constantly and modern u,-.lhi n u- .. I. iii. .
brought into play, making for in- '
creased production on thie olderco
groves. Citrus lands are cheap, corm-ia itr E a rti -
paratively speaking, in Hillsborough t i J
County, rand you can be guided right hnle te fit of its m and at
by consulting our organization. Itwho buy fruit
will be a pleasure to answer any ques- s s a t t r r. Hr
tions if you are ernested in citrusif y die i. e g e s ee
FI;!E,;iT u Ti_'.!A 1TY F:UI-fT
AGEii'ILTrUF:.L HiI.LLSBRiR 'UIGH CiiUNfY
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i,,i tli. \u li- il hl. dh l 'l I 'rt l f illllli'.
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Thli.iik-l *ivi -. JIdI Il 1ll*I,_l Ih, I li) ial s
i,-i,,i.trv 1,I lxh.,i-n \ h k.- -,.-in ,,> Iei
tlh li,\,U i ,ill v.,li ,itle i,, t ( ll', ;ir, ],,ts
f ,ilh,. r kill re',: nll II Ill l UrS.
:lil, rather susceptible to frost, can
be protected easily by "A"
troughs should the weather
be threatening. They are
grown through the winter
". months, although the March
S crop is considered the most
lucrative. During this month
there seems to be absolutely
.-' no competition from northern
growers and the demand is
big. Celery is always in de-
mand and the celery lands of
rt' S. Hillsborough County are not
INCO: IE-PrF' -,'-1 : iNG I-; 1 PS
eri arnt t, r i -_q-"
S t% o In /i v I I i*-
er\ b l l i' in iiin-
Hlill 11 ,i ,., li..
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Ajj- ---Is~3 ~ C
Lettuce, cabbage, potatoes and beans. All are raised in large quan-
tities. We have plenty of lands suitable for this line of growing.
These are, of course, staples, and are just what one would expect to have in
a home garden, but the commercial growing possibilities here are infinite. We
show above three pre-marketing scenes that should give a little idea of just
how far we have gone in this line of producing. We don't believe we are "draw-
ing the long bow" at all when we say that nowhere in the county are better
vegetables of the kind pictured above grown. And we
have this advantage-we can get them into the markets
of the north when the demand is greatest and prices
highest. This sort of growing should appeal to the
man who has farmed in other states, for it is just the
kind he has always been used to. This kind does best
on well-drained, semi-high lands, of which we have
plenty, but will do equally as well on well drained
"muck" or "hammock" lands. Understand that vegeta-
ble growing is always considered the most lucrative line
for the reason that three or more crops a year on the
same land is possible. The frost risk is always greater,
however. Vegetable lands should always be kept work-
ing with some crop or other. The last put on for the sea-
son should be a humus-restoring crop, such as velvet
beans, cowpeas or beggar weed. All these can be plant-
ed between the rows of corn, harvested or cut off for
hay, and turned under as a soil builder. There are
other valuable forage crops, and one can have his
choice. We cannot enumerate our full vegetable line
for lack of space, but we grow all the vegetables and ; .
practically all the berries here in Hillsborough.
si 'M11ETIIIN(-'; GROWING EVERY ATC'NTH
AG P P CULTURAL HILLSBOROUGH 0_)UNTN"
AGRICULTURAL IIILI.SD'FROUGH CO 'NTY.
N* -'; I appealed to le r
d irt" iner. Naturally
''" I'c h ; ha r air in' .1 ou
if.. 4 "0'iffil [)at[I of rai-i n g of llii-3
class. ii county pre-
sents opportunities for this
w ,.'a w appIa' Ie o the re.al
firl)L par er'. r Na luri- Lr
that are about right for good pasture lands. The diversified farm is ready-
made on a place of this kind. Your vegetable lands will produce a crop of corn
and forage with no additional fertilizer after the vegetables have been taken
off. Ordinary land will produce chufas, than which there is no better fattening
ration for hogs. Our illustration shows some Duroc and belted Hampshires.
These animals were bred and raised in the county.
Cattle raising, as well as hogs, has taken on an added interest and volume
here in the past ten years. The introduction of pure bred stock has been
responsible for most of this, of course, but the ease with which feed can be
raised has played no unimportant part in the making of what is now one of
our most important industries. The hay shown is velvet beans, and was grown
between the rows of corn. This is one of the greatest of stock rations. There are
quite a few silos in the county, and practically all our big dairies have them,
where the pasturage is not sufficient for feed the year 'round. We have had
quite an eminent authority tell us that a
good cow is worth a dollar a day on any
S farm. We are not prepared to either sub-
that a farm without a cow or cows is lack-
ing something very essential to the well-
being of the occupants.
With hogs it is the same, and espe-
cially with well-bred stock. In these you
S....-'1-'' have your staple meat and a ready source
y,* & ..- -ICE.r of income. We are offering the greatest
DIVEr:SIFIEL' FAAIMIN.(_; Pri.'FITAI:IE
AG-;I' UILTII:.AL HILLM:'iO;ROUG;H i.'.'UNTY
'' .-',' ,, . ', ;
i' 1' . '* ._"'1.
~nic i 1 r. 7
Modern dairies are the rule.
encouragement in the entire state for the men who want to raise good stock.
There is a state cattle association and a state swine grower's association. Both
organizations are exceedingly active and are doing much good for the industry.
This county raises some of the best, and there is opportunity along this line
through the ideal conditions to be found here. On this page we are showing
some dairy scenes, pasturage and fine dairy stock. Hillsborough County raises
these animals and our soil raises the feed to keep them in the splendid condi-
tion in which you see them. For the physical
well-being of the stock in the county \,e lia. e
made ample provision, not alone through our .
county agricultural advisor, but throu.nl
the State Experiment Station at Gain.- -
ville, through its department of ani-
mal husbandry. There isn't a single
reason in the world for leaving the
conduct of your farm to chance alone.
If you want advice at any time it is
free for the asking. You see, we want
you to succeed and are willing to do
our part. We have confidence in our ,
soils, and nothing is now being "tried
out"-all experimentation is over.
All we are asking you to do is sim-
ply follow in the footsteps of success.
Sj --. - -_ P --. -.-- ..- ---_- -.......- N: .
AGRICULTURAL HILLSBOROUGH COUNTY ,
: There are many novelty side
lines that can be carried on
in connection with poultry
raising that should make
the whole a lucrative bus-
iness, as well as pleasant
outdoor occupation at all
times of the year.
OULTRY raising is an occupation that appeals to all manner of men
and women in all walks of life. Florida, with its all-the-year-
pleasant climate, can hardly be excelled in all this country for
this line of endeavor. In Hillsborough you can grow something
every month in the year for poultry feed. Contrast this condition
with that where others are less happily situated, and then look
this section over for your likely place. We assure you there are
plenty of them. It is a well-known fact that the size of the feed bill has
appalled many an experienced poultryman and placed his figures on the
wrong side of the ledger. Here it is easily possible to raise practically all the
feed, and the green stuff, which plays so important a part in the production
of eggs. and the making of poultry health is always possible to secure on
the place, such is the advantage of our
millioni P Ri-bFlg In enter intoIll E
all Illn'lli ilh oulr )'iellnt Iotil-
Irx lll1. 1 I r, ,-ile th, Le, iihr, n-.
Ih e RIck- and Rhode 1-land
Xeil- lt;. the call fI,r fawo riti-ni
lh-r,- in the (:, 11nt1. \- in all otlfI r
-ectiti-, n l* ,_,1' t i, tltlt 'v '.,ti a iern
1.1 hae their fadltrile br,.ee and 'as
-Ilh'. hl'ile vorkld ",ili them. know
Ilwi t f r Il, hi a ind Itil d-.' every Itan to hli
liking. 1It I I k o.t\\ Ln, Fll IIt 1 1 e ne r (,
il itil d',-Ilte hr, i n F iltht .,_,llit.
and prl,.lo il,'ally all of thw, ar, 1lo-
inl w.ll, i l lt-i 10 ne ,-olml-r ha-
PO L R -I'- G ._E P ;-
POULTRY FARMING SUCCESSFUL
- _ I -_
-.. .AGRICULTUI.RAL HILDI.I...'(ROU(H ('ilNTY
Ile- i--s a .-i -.rit o of c It .
kind i ill profit -u e-."- -
T lie IIrket arI e liere r ig hi in -
-o-iiiy ;nnl q iie a .iiiii.i. .O tl-; i.
beter bred -lock. T irk.-1 1iin i. _tl t .
lere. atnd if you hae n lla. l thlorol I .hi, 'I.-
quainltalnce iill tile ,rea t anld gluriiiV.
Tiankgiing tird." Nyou ill lihae your Irou t-
bles mapped out unless you find the magic key to success.
There have been failures in turkeys, and there have been signal
successes. It means a fine profit if you can master the line.
There are quite a few side lines that can be carried on in conjunction
with poultry raising and many have reported a fine success with them. We
refer to rabbits, cavvies, squabs and bees. Rabbits seem to be ridiculously
easy to raise, and the meat is always in good demand, besides there is a good
sale for pairs and trios. Cavvies (guinea pigs) are in demand seemingly from
all the hospitals and experimental stations of the country. They make a good
side line. Bees, of course, are always good and the climate is such that but
little feeding will have to be done. A good bee location is quite valuable, and
if one wishes to take up that line in a large way he should choose carefully,
for bee stations should be quite wide apart or someone's hives will suffer for
lack of food.
For side lines on a farm, or for a straight specialization in the things men-
tioned here, you can hardly do better, if you like an outdoor life. Certainly a
fine livelihood can be maintained if this buti-
ness is gone into properly. We hi:. a -tate Tuaii.k- nre luird
beekeepers' association, and the eqeriunt to ll".1 blt Soie
station has a competent force at work for 'i're, dowil it well-.
the betterment of the honey and lbrio-.
We have a law that prevents the imlp'rt.i- s
tion of diseases, and once again we -call
your attention to the organization that _
looks after your welfare, not only
throughout Hillsborough County. "
but the state as well. .
-' -EKF E. .
AGRICULTURAL HILLSBOROUGH COUNTY
r~ . *'~t!7
Itar. is otie of
titestnaples anid iri.hotPli i vic
It,%- liere thel year 'round.
SREAT is Hillsborough for general farming ow-
ing to the character of the soils. We could give
you many a description of this sort of farm.
For years the native farmer here has been do-
i ing his moving along the lines of least resist-
Sance. Getting a living has been easy, the cli-
mate has been a supreme delight, and now and
, t then some of them became ambitious and
started things in a big way. So we now have big farms
l15' and little fa'rms-and it would be quite surprising to note
tile -niiall acreage that will give up just an ordinary living.
i', (Outside folks have come in, some with large capital, so
Inow thing- have started with a rush. With the new men,
as -well as with the progressive old ones, have come mod-
ern machinery, tractors, etc. Naturally production has
increa-cd. the markets have expanded, cooperative asso-
ciations hav'e sprung up here and there, and land values
You might cast your eyes over the corn on the
left of the page, and, while it is a pretty good
"stand," the most remarkable thing about it is, in
our mind, the fact that it is one of three crops
n rai-ed on the same land in the course of a year,
and ihay will follow the corn-making the fourth. Our
io', ,not eminent authorities have declared that keeping
land working all the time makes for constant improve-
i' lnnt. or at least a maintenance of the soil. When those
soil improving crops are put in it means just so much
-more profit. This is the sort of advantage we offer
o- ou here, and we are of the opinion that the
S"r -' most casual investigation will disclose a
-- verification of our statements in this re-
BIG YIELDS, BIG RETURNS ( ,,,
AGRICULTURAL HILLSBOROUGH COUNTY
-'- .'1 .- '" '-C.l._]--^ .--. :* -._ ', . .
-. ". "' ... ' ' ' ', "- --'- -. ^ ,.
'' 1; .o' I "l l ('I i J i I li 't .
i 'i -'. II' ill il r lilI s. fT E'
i ll lEi lllI Y l~
.:. in t pit har,.-
obo t*r Illl tI ll til-
the coui UPRtItMELYtIiii- -
for1 r. oil na lit!" itli-ii -
h" l I i Io t l i llt I A-'
r- :It ,j i f r o it h e.
in giin- yo th i n f or,:
I it- Il O Ila IIN 4 &
....... -,.| _, -i ,,fi ,, il.
he Glf and the hunr h' c,, lakr-.- in:"
the county %e ofll'r tint, oaip lrtu iiiti- ; '
for the raising of sub-tropical fruitt. The i.i1ie,. of miiiay
of them would probably be -trtanige to thle nl,.irwolime.r. \\
have mentioned a few above. but Iliere are dozeni of othr-.
Commercial raising of this line ia ju- i i il iliiuNv. and
in giving you this information w%. ar, merely ilin-lic ou4 /
another of the "thousand-and-one" chae- l-r in Hill-
borough County. Practically .very -.a-I a nI:w fruilit or1
two is brought into the start' from hll, trop)ic aind 'ul-
to dabble in these strange
and beautiful thing s. .."s
Guavas are raised here
in immense quantities
and the jelly is one of
the most delicious of ta- -
ble delicacies. Avoca- "
dos are growing in popu-
lar favor and the home mar-
ket will take care of a hun-
dred times more than we gr,,wt
here at present.
SA VARIETY OF TROPICAL FRUITS
AGRICULTURAL HILLSBOROUGH COUNTY
' I '/
S Above is a picture of our County
S Agent, R. T. Kelly, Plant City,
Fla., esteemed by all the farmers.
S\ HE busiest man, agri-
-culturally, i n t he
- a county, is our county
i agriculturall advisor,
Sor County Agent. The
i growing industry has
Assumed such im-
m e n s e proportions
tha thie am.,unt of work entailed upon this one man is some-
hling enornoti. He ha- shown himself well fitted for the posi-
tion. howv er, a.d has acquired the faculty of "being in
three pIlahe- at oni,.c" %%ith great facility. The scope and
arieh-, of his work requires special skill and
adaptituide, for one day he is consulted
about the proper building of a silo, another
part of the same day is devoted to some
of hiis boys' clubs, corn or pig; another
f;-' t" Io the inoculating of hogs against chole-
ra-and so on. He is conscientious, en-
thuiia;tic. and a call for his services means
tiha you get just what you want-the best
.hat i, in him.
The value of an agricultural advisor,
and especially such a one as
S- Hillsborough. County has, is
bhe yyond computation. I t
means that a farmer or grow-
er can always be started right,
MI- 'and that the prevention of
C -' ~ ~,
-"T OPPORTUNITIES IN LIVESTOCK
AGRICULTURAL HILLSBOROUGH COUNTY
Here we are showing some girls who are
part of a class in home demonstration -. -
work, which shows that the days of ..
grandma when the making of preserves
and the "putting up" of things to eat are
due for a grand revivification.
mistakes, and losses can always be avoid-
ed. Mr. Kelly knows the county agri-
culturally as no other does. His services
are free. This is what we mean by refer-
ences to our "organization." Mr. Kelly
is at the head of affairs in agricultural
lines and consequently is at the head of
our "organization." We have given you
his address, and a written line to him
will bring a prompt and courteous reply
-if it is information you want.
The county has a home demonstration agent, a lady who combines en-
thusiasm with skill, and whose time is much taken up with visits and instruc-
tion among the girl clubs. The schools of the county devote certain times to
this work, and prizes are occasionally offered to stimulate interest among the
fair canners and preservers. There is plenty of rivalry, and some of the girls
are making some real and substantial profits out of the results of their work.
Here is another service that is free, for the expense is paid for out of the county
funds. Doing this work for the sake of knowledge that will be useful in after
life is one thing-but when it is shown that as a source of
money-making it can hardly be beat-a fine stimulus is
It speaks well for the county, we think, that we have
made all these things available for the young people. It
gives a new zest to life on the farm or in the grove, and the
fact that it is available for pupils in the schools makes it
much more interesting, to say the least. Canning and pre-
serving, when it reaches the zenith at which it rightfully
belongs, can easily be made into an important
industry, and this county, with its wonderful di- .
versity of fruits is due now for rapid stride
along this line. Our future home-maker- are 4,111,
children, we think, and it has always been i
our aim to make the way easy for them. a-
well as pleasant and profitable. For tii. rea-
son we have dwelt at length on the adlanit-
ages to be derived from our Home Deumnii-. "-' '
1 .- -
JOIN OUR CANNING CLUB
AGRICULTURAL HILLSBOROUGH COUNTY
The Sozlth Florida Fair anrd
(;Gazparillar Carniilal is a feat.
wIc- heIdI %eaih it Tatirpa.
FIery %- iear it ex1)andi. anid
the E.ihhibitioti growi( nuore
splendid.A.'ofe the niarugiifi-
ci111 (l1iii iual iii fore'growirud.
HE County of Hillsborough does not compete with her sister coun-
ties in our annual exhibition of the products raised and propa-
gated here. Nevertheless, one of the most magnificent agricultural
and horticultural displays was shown by this county. The top
of the following page will give some idea of what it was. There
were hundreds of varieties of products of field and grove in this
splendid showing. Hillsborough is the host yearly of practically
all of south and west Florida, and an average of ten thousand paid
admissions a day saw our "Fair" last February during its ten day's run. This
year promises to eclipse anything ever done in the state, and it can better be
understood when noted that even from far-away Mexico and Canada come
The Carnival feature comes from a custom that has long been observed in
Tampa once a year, when the gallant "Gasparilla and ye Mystic Krewe" comes
up the Hillsborough River, with pennons flying and cannons booming, and
"captures" Tampa. A pleasing diversion from the ordinary "Fair" and one
that makes for great social activity. The "Gasparilla Ball" is really a remark-
Sable event, given, as it is, with great
splendor and quaint pomp. Tampa, the
county seat, is a business city, and not
at all dependent unon the "tourist" bus-
iness. It is an all-the-year-'round city,
and consequently a market place for
County products at all seasons. This is
one advantage that the farmer or grower
of Hillsborough County learns to appre-
ciate very quickly.
AT THE SOUTH FLORIDA FAIR -Q S
AGRICULTURAL HILLSBOROUGH COUNTY
,z ...'.l' .l i,-. -f,, ll ".,d 1. p 1'*
eve t lin don -e t il e l -
ouagh and Soni Florida g -nerally
a i t Oll: agen< 1 il iI. 4f .TulF
)ein l ;" a tl- til. 41". 'I .1)-1 -
to or u itir So li F horidla F1ir. \ e l ,'- li i I
e lent ilm | l-it-, inore to brini i a real-
izalio, of [lih great ne--; of I lill i lor-'
ouh a _ll]i lr Fr11 Floria i 1 1eral %.
anlly one agen % iii it. T[h-,e Fair -
galnd. 11 ha ga In.a111 1 a t
getting their lri t ii i iht iuntoe ,
lthe inineiene jrodut ilyt of4
Florida: tiI" oetFra-Dli Iar O p-(
portlliitie hWe h.ve 1her f or
stock rai inii. p tilhry rpa-ii a- n d
kindred pumr-.nit-. ,e of Tamilja and
Hillsbharoutli C ,l aron preioul d of tih di lin:e-
lion i 1i; r wi ser- 1 aUon t i. an id li. ,- gne to great
pai d l 1( exlw,,-e Iak, dt, event in ieatile
animal and fowl I world, the supremest of fruits, in the heart of winter-in other
part- of the country.
1Undtr-tand. Hillsborough County's part is but to play the host at these
gathering-. Numerous counties join with us and show their best products of
field and vin-: and tree. Without them we would be rudderless, sailless-but
we have for.tered the thing, financed it in greater portion, and yearly offer
prize- amounting to many thousands. We are glad to be so honored-glad
that we have the railroads and highways that make the great Fair possible.
Every year ie are visited by a great host, who come and see and marvel, and
Tampa and Hillsborough County are the axis upon which the marvelous ex-
S.. MONSTER DISPLAY OF PRODUCTS
cl*^l3ll\, fr--- -^^ ^
.A;I'I.'LLTIIRAL HILLSBPOROIUGII COi-UNTY
Here you see children of the schools of the county in
tie' s.iinfih.'i i toltdoor. b,tnoe', of fI al urt%
ar' I r..iilllh fil linm ., lot dw, \rvr. Hlldth%
cunlitioni' niil. fur tilrdtl
ytIiiit.1l'rtr 'IIItd brir ll I ,lir
1(, <4tl. '. It l I, t. -,c l dr. Ipli-
\a taI %% l v Il r i 11iit I .r -
-id -. tiri" OIwr,. dre blziil,-.s
4,., 'oll, 'g,- \ here thll- 4' ilihr',n
illi 1 I'ailr ,,lu. i- tio, i ;i 1,
Sl.ii hlit -44iiillihinlig 11 -fl' l I'r"
lll life t' i1 11111i -i 1111i .1ill r.
a' \\ 1 h a, l l lr-11,hO11 tll iii ,' i1i v -iliN e II ll,
ln,1.tI lii,(, l .itr I uil ''a ll r l i ll 1 tI l ;ila. -
; i- ll a ti- t e |tpial "litli r.il -, (hool."
I. i a.li i"ill i- ,',,ill ,'i l-,ly' li'r-'. anil l rr, i.
S l i't'r,'Il t li. r ihai l in l l .' %n irll fi r lit, ]ii-
lhi, il i- I, ig t a -l[rt "'i-I like laId." iOr *v,.ni
bi'lt.-r llbin llid. AI eli et, painil in ll ,I" roiin-
I % l e I IhI' li' uai|l.11I.taii, l jrrd t il t at i ll a
school building is erected in the community.
-~t a- -.
FLORIDA MAKES KIDS HUSKY
AGRICULTURAL HILLSBOROUGH COUNTY
-C --,' C--
JL~-R 2. V~o s
i7R N T
NoteI/1 flle load' b%(U .I t~le sub'd of( a
stitili eiL riit-r. Bel onIt i i V
~ctrater. pilif. '111d pl eliteollsrr d
LO\WING 11un.r11. u
[lit, -tatI are QM
liqany I 11 11i r- .
t r i no otitio i i t out i u ou
is prey he.ard to ind h Cmial anls of o l s h al s s n
the purest of water.
Noite the very beautiful o mbination of live oaks and palmettos on the
.banks of the river in the illustration at the top of this page. This is a typical
alilr. h, l l\,ll,.l' to irrig .it, l>\ '1 11%
llrida llrandape, and it is ticl of Hill ooh as wll. Think of divi
force water as high as the second story of
their houses, when the water was piped in. This is possible here in some in-
stances. There is no contamination in wells in the county if sunk deep enough
to get to the right sort of water. In fact, stagnant water, even on the surface,
is pretty hard to find here. Chemical analyses of our lakes have always shown
the purest of water.
Note the very beautiful combination of live oaks and palmettos on the
banks of the river inthe illustrations left and at the top of this page. This is a typical
Florida landscape, and it is typical of Hillsborough as well. Think of driving
home to your place through scenes like this! Decidedly worth while, isn't it?
We think so, and we believe you would think the same after a personal investi-
gation of places to be seen by just a few miles drive from Tampa. The main
highways will show you lots of just such places, and the lesser-traveled roads
will reveal little gems of places that house happy contented families. There
are lots of these locations left and the values are not prohibitive.
^"S ------'^ ^WHERE YOU LIVE OUTDOORS ~~
AGRICULTUI-AL HILLSB(OROUGH COUNTY
)AD construction in
is a matter of para-
with $5,250,000 avail-
'able since 1912; the
gram started with a $1,000,000 bond issue providing
for roads entirely within the country districts. Four
years later an $875,000 issue carried for the improve-
ment of additional roads. This was supplemented by
various state and county road and license funds,
amounting to some $375,000 and in 1922 the people
voted--by a large majority-$3,000,000 for still further
. .--MILES OF GOOD ROADS
pa*f, ud h
V g -..... ... .... f... .
..AG, ICUITRA. I I.I.S ( H COUNTY --'.-
The weather service and especially the
kind we are favored with, has proven most
valuable. _We plant many tender things
that are extremely susceptible to frost or
cold, and no man need be "caught napping" who is in
telepshowing devices used by our weather bureau. Provisions for
covering all tender vegetables planted at a timns one of these
year when frost is likely should bureaus in the City oall pm-
^y | I pa, under the supervision of W. J. Bennett. l
dent persons The weather service and especially the over
a nd just when the old favored will p ass us byrovence the
valuable i. We pla at mantle providential things
that are extremely susceptible to frost or |
cold, and n o the elif au gst ost ofnapping" who is in f
telephone call of our weather bureau. Provisions for
covering a all tender vegetables planted at a time of the
year when frost is likely should be made by all pru- if
dent persons. The weather bureau tells when to cover, and
come,just when the cold wave will pass us by-here are o hat
-rvier ', is available at the providential timw. (.,on- ]
Irar v to tihe belief aiimilgst most of the peophr of ithe
orth. %%e are- in.t a[ all interested in hot wave-. \ie
*liae tlwiin -ehdoul in lite summer, and vAlihn lIer 114 '
_. ^ come, there are no heat
prostrations and no ter-
rible suffering as ex-
perienced in the north.
Tampa's hottest day, in
S thirty years' record, was
97.2. As the city is quite
S the country places, you can see that we
have quite a summer resort, all reports
to the contrary notwithstanding. Tam-
pa's weather is good all the year around,
and "Summer in Florida" grows more
popular each year.
EFFICIENT PULHI.C SERVANTS -"
S nrketing scenes that depict but
an infinitesimal part of the im-
tnene production of this county.
Top. left, shows portion of river
traffic, ocean-going vessels and
E raetor destined for foreign ports.
md furthrrrrer indic a y of the "su eve
M ARKETS we have in great plenti-
ttdeo. by the way of the "seven
.,Ca.t" the railroads and the high-
% %as that lead to the terminals,
boih steamship and railroads, as
% ell as to the home markets. If
there ever was a county "psycho-
logically situated," surely that county is Hillsborough. As we are a seaport,
we enjoy better rates than the inland sections, and these rates play quite an
important part in the eventual cost of supplies to the farmer and grower.
In Tampa, as a consequence, there are warehouses and wholesale concerns
with large and comprehensive stocks. They must be just that, for Tampa is
a sort of key, a supply station, to no inconsiderable part of the state. This
means big business, and lots of it, and is a further indication of the surety with
which all sorts of supplies and produce can be taken care of quickly and sent
to the markets of the country.
Hillsborough County, were its acres all farmed with the intensive methods
the soil and climatic conditions warrant, could supply a goodly proportion of
the country with foodstuffs. We are sending these lines to the farmers and
growers of the country in the hope that the call will be heeded-the oppor-
tunity be taken advantage of. We assure you that you would be extremely
interested in viewing the marketing activities at different places in the county
-at the citrus fruit packing houses, the track-side selling at Plant City, which
is conceded to be the paramount strawberry center of the state. At other times
the winter vegetable shipping takes place, and carloads of stuff by the thousands
flow out of our countryside to the railroads, which in turn carry them via refrig-
erator line (should the season warrant it) to the consumers in the north. Where
there is such production there must be soil and climatic conditions to warrant it
-and we are not talking without the facts and figures to back our statements.
THE BUSY HIARVEST .EAS)nN ''
....___ = ._:. _.-
AGI:I'ULTUI.\L HII.L .-'P BOROUGH COUNTY
..-_ .AGRICU LTLIiR.\AL CIIILL EU!.'ROU(;H ('OITNTY _. .
gr s n F i, 1, llit h i h
be nid' o-l thiis /III I lnid1 that
type of land. have been turned
into golf grounds.
S NCIDENTALLY we have all sorts, andl
S telephone, telegraph, rural delivery,
ice plants located at intervals enabling
; the rural resident to secure ice; elec-
tric lights in reaching distance of
some, and capable service on all.
There is practically no isolation in this county
that is compulsory, and the farthest-out person
is in reaching distance of the amusements
should he desire to indulge his fancy in that
way. Rural mail is delivered on all pa'vedl
roads, and in some instances
on roads that are merely hard-
surfaced. We are making ev-
ery humanly possible attempt
to make the way of the farm-
er and grower an easy one,
and a farm on a paved high-
way with a telephone line run
into the house has about all the coin-
forts of the city-with less of the ob-
vious inconveniences of the city life.
r PLENTY CiF PLAY PLACES ,.
.,--.- AG RICULTUPRAL HILLSBOROUGH COUNTY
IHilIlbrni., C,,unI I h/99 -:
,it1ir fill Y 11ile f sid t Wt- -
'M --c -"
T3 \KIlN; I1i viie- .f lile that even the tiller of the
-fil li lkei- ir' vr.atli. we have the most delightful
1i 1 -.alt > iar l.atlling covering about one-third of
iii Imiiidiar of Il 11w county. Our beaches are all
,iiliin .i-\ ir. lig distance from the entire sec-
li.ml. Th.- \;ati.r- .,f our bays are calm, as a usual
thing;. aiill Ihe finie-It .f sanded shores prevail. There
arM. n,11 Vl'ri'tioliI- aid Lil .llmay enjoy the delights of salt
\ialrr lal~ihinmg n .111 Iin;1. The fishing is superb at all
lin,'- afi the year, .an' l 1 \-I-i- and scallops may be had for
ithl ,atlh-erinil. \AI,\m' \\~ are showing a beach bathing
piarlt. all f' themii. I'rnmii thl kiddies to the grown-ups, hav-
ing hal i- lt --t i -
BR'Im i i- a Ipirvni Imarl onm the sands, preparing a feast
of friil i-h and oi-tal r -tr w. These enjoyable outings can
li, hlial at ie.r% -r.ian 1I' tli. year, and are just our offer-
ing for thli re-il'lnt.- ift thl. county. We have no "no tres-
1.i-' -iii- iin uiir lirj lies. They are easily reached
S oi,.mr ,-ooil roal-. a.in all one has to do is to load the
4 92 family into
A S. hie little car
BY THE SEASHORIE -
AG RIrCULTURAL IIILLSBOROUGH COUNTY -.'T
This man might well be
termed a "fish hog." But
what are you going to do
when the fish won't stop
biting "a'tall?" He is catch.
ing salt water trout and "yel-
jest a fishing. "
as you like, get a coating Cof
tan that goes with perfect at
health-and then go again. I
For purely recreational li I-
poses our salt water beaches ar. r ie
1 1 l- N III-
i n Iiiii-
I | 1* 01 e -
w ie you can get a
Lace with a lake on
it. There are plenty of
; them to be had in this coun-
tv. \Ta~l,' you like sports afield. If so,
we have plenty of bird shooting. Quail abound
anld in the deep hammocks turkeys are frequently
fomil. Rabbits and squirrels are plentiful, too.
Thil, season is from November 20th to March
S20th on the game birds. Rabbits and squir-
rels may be shot at any time. Aquatic
birds, snipe, ducks, etc., have their sea-
.. .. son, and visit our county in great flocks.
FISH AND HUNT IF Ya- LIKE
S AGRICULTURAL HILLSBOROUGH COUNTY
M ISS n i- _'_ .....,... ^^ ,,,-...,,,,,,,--.M-.-__. ,,.,...- ^._n-. ^ ...^^ ^^
(our .frlll Iit)mlP'~ vi,/l r~coil-
pare with those anywhere.
1 OOKING at the general run of
farm homes in this, our Hills-
1 borough County, it is quite easy
to deduce the general prosperity prevalent.
We have a pleasant and beautiful place in
which to live. Building is comparatively cheap, for a quantity
S of lumber is turned out by our very own home mills.
You may have just as fine a house as you think the state of your finances will
permit-or just a modest one. All the tropical and sub-tropical plants do well
for home decorations. The palm is right at home with us. It should be a real
labor of love to build a home, set out plants, vines and other decorations. They
will all come along nicely, with any reasonable sort of care.
Candidly, our county
is the real "land of the
"'great outdoors," and not
-' just the usual vision you
'-' .- "" see drawn in the ordinary
booklet. Our illustrations
are made from actual pho-
Stographs. We have the dis-
Strict that is healthfulness
.- -elf. The sun seems to shine for
Si"- iith a special splendor. Our
y ..IvIiiil pictures are of a variety
thi.it make for a true religion of
iI. -oul. Here you can regain
11,r health-if you have it not-
S anii keep it. Your children can
-..-t at all times in the outdoors,
MA .,1 have the full benefit of the
i- most excellent schools and
I he higher places of learning.
We have neglected nothing
ihat will be a benefit for all.
HEALTH, HAPPINESS, PR---SPERIT-
r, AGRICULTURAL HILLSBOROUGH COUNTY ..
$5,250,000 WORTH OF ROADS IN HILLSBOROUGH COUNTY
Hillsborough County has led the State in road building for years, but is
never content to rest on past records. Three large road bond issues have been
voted since 1912 for the building of hard-surfaced roads in the county. These
issues have been supplemented with $375,000 from county and state funds.
Asphalt block and brick are the two materials most in use throughout the
county, and the roads listed below do not include the many miles of "improved"
roads, by which we mean roads which have been clayed or shelled.
Tampa-Plant City --.......
Nebraska Ave. -----------..
Tampa-Port Tampa .-.....------....
Six-Mile Creek-Riverview .........
Grand Central Ave.-West Coast
Plant City-Hopewell ...............
Plant City-Coronet .....................
Plant City-Knights Station --
Total, brick ...........--
Knights Station-Pasco Co. -..--
Sulphur Springs-Pasco Co. -
Riverview-Manatee Co ............
Grand Central-West Coast .......
West Tampa-Sweetwater ..........
Florida Ave.-Nebraska Ave. --
Plant City-Lakeland ..........-.......
Coronet-Polk Co ...........-
Total, asphalt .....
Overhead, both .--.-....
Grand total ................-
Asphalt Block Roads
-...-.. .. 5.24
.--...... ..... -.. 12.18
-..... .......----- 2.00
............- .... 3.56
..... ........... 3.84
Roads to be constructed out of the $3,000,000 issue voted in August, 1922.
Lake Thonotosassa-Seffner .............
Interbay Peninsula ....................
Tampa Bay Boulevard ................
Citrus Park Road ...........-...
Armenia Avenue Connection ..........
Waters Avenue Connection .---........
Lake Magdalene Road .........-..........-
Temple Terrace Road ...................
Plant City-Thonotosassa Road ..........
Midway Road --......-...
Plant City-Picnic Road .........-.......--
Bayshore Road to Manatee County
Wimauma Link ..--....-....-
Bayshore Boulevard ........--........
Nebraska Avenue Link ......... .......
Total .... ........... --
Grand Total .................-.... ....
Bridges and overhead bring this
... . 14.74
-...-- .. 6.06
..... --- 132.99
VELVET ROADS INVITE YOU
Planting Calendar for Hillsborough County
JANUARY AND FEBRUARY Beans, Beets, Brussels Sprouts, Buck-
wheat, Cabbage, Cantaloupes, Carrots, Collards, Cauliflower, Sweet Corn,
Cucumbers, Dasheens, Eggplant, Kale, Kohl Rabi, Lettuce, Leek, Mustard,
Onions, Onion Sets, Parsnips, Parsley, Pepper, Garden Peas, Potatoes, Rad-
ishes, Rape, Romaine, Rye, Squash, Spinach, Tobacco, Tomatoes, Turnips,
Rutabaga and Watermelons.
MARCH Pole, Lima, Bush, Butter and Field Beans, Beets, Benne, Ber-
muda and all other grasses, Broom Corn, Barley, Cabbage, Carrots, Canta-
loupes, Chicken Corn, Chufas, Collards, Cotton, Dasheens, Eggplant, Kale,
Leek, Lettuce, Lespedeza, Sweet, Field and Kaffir Corn, Cucumbers, Goo-
bers, Lyon, Yokohoma, Soja and Velvet Beans, Radishes, Millet, Okra,
Peanuts, Pumpkins, Rice, Rape, Sorghum, Sage Squash, Sunflower, Toma-
toes, Turnips, Cow Peas, Egyptian Wheat and Watermelons.
APRIL Pole and Field Beans, all Grasses, Broom Corn, Cantaloupes,
Cow Peas, Beggar Weed, Chicken Corn, Chufas, Cotton, Benne, Lespedeza,
Field, Kaffir and Pop Corn, Goobers, Lyon, Yokohoma, Velvet and Soja
Beans, Potatoes, Millets, Mustard, Okra, Peanuts, Pumpkins, Radishes, Rice,
Sorghum, Sunflower, Watermelon and Egyptian Wheat.
MAY Pole and Field Beans, Benne, Beggar Weed, various Grasses,
Broom Corn, Field, Chicken, Kaffir and Pop Corn, Chufas, Cotton, Goobers,
Lyon, Velvet, Yokohoma and Soja Beans, Lespedeza, Millets, Cow Peas,
Peanuts, Pumpkins, Rice, Radishes, Sorghum, Sunflower, Okra and Egyptian
JUNE Field Beans, Beggar Weed, Chufas, various Grasses, Goobers,
Eggplant, Lyon, Velvet, Yokohoma and Soja Beans, Broom, June and Kaffir
Corn, Lespedeza, Millet, Cow Peas, Peanuts, Pepper, Rice, Okra, Mustard,
Sorghum, Sunflower, Turnips, Rutabagas, Collards and Egyptian Wheat.
JULY Beggar Weed, Celery, Chufas, Eggplant, various Grasses, Col-
lards, Kaffir Corn, Lespedeza, Mustard, Millet, Okra, Cow Peas, Spanish
Peanuts, Pepper, Rice, Sorghum, Turnips and Rutabagas, all varieties Vel-
vet Beans and Sunflower.
AUGUST Brussels Sprouts, Cabbage, Cucumber, Cauliflower, Celery,
Collard, Eggplant, Kale, Leek, Lettuce, Grasses, Golden Millet, Pepper,
Mustard, Okra, Onion Sets, Cow Peas, Radishes, Squashes, Tomatoes, Sun-
flower, Sorghum, Turnips and Rutabagas.
SEPTEMBER Bush Beans, Beets, Brussels Sprouts, Barley, Cabbage,
Carrots, Cauliflower, Celery, Collards, Cucumbers, Kale, Kohl Rabi, Let-
tuce, Leek, Mustard, Okra, Onion Seed and Sets, Parsnips, Parsley, Garden
Peas, Irish Potatoes, Rye, Radishes, Rape, Romaine, Sage, Spinach,
Squashes, Tomatoes, Turnips and Rutabagas.
OCTOBER Alfalfa, Red, Crimson, White and Burr Clover, various
Grasses, Bush Beans, Barley, Beets, Broccoli, Brussels Sprouts, Cabbage,
Carrots, Cauliflower, Celery, Collard, Kale, Kohl Rabi, Leek, Lettuce, Mus-
tard, Onion Seed and Sets, Parsnips, Parsley, Garden Peas, Rye, Radishes,
Rape, Romaine, Spinach, Turnips, Rutabagas, Oats, Vetch, Sage and Wheat.
NOVEMBER Alfalfa, Natal, Rhodes and Rye Grasses, Burr Clover,
Barley, Buckwheat, Brussels Sprouts, Cabbage, Carrots, Cauliflower, Kale,
Kohl Rabi, Leek, Lettuce, Mustard, Onion Seed and Sets, Parsnips, Parsley,
Garden Peas, Rye, Radishes, Rape, Romaine, Spinach, Turnips, Rutabagas,
Oats, Vetch and Wheat.
DECEMBER Beets, Brussels Sprouts, Barley, Buckwheat, Cabbage,
Cauliflower, Celery, Collards, Kale, Kohl Rabi, Lettuce, Mustard, Onion
Seed and Sets, Parsnips, Parsley, Garden Peas, Rye, Radishes, Rape, Spin-
ach, Turnips, Rutabagas, Vetch, Oats and Wheat.
Copies of this booklet may be had by application to
THE TAMPA BOARD OF TRADE,
GROWER PRESS. TAMPA
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