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Harbor Oaks, Daytona Florida (590)
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Permanent Link: http://ufdc.ufl.edu/UF00005115/00001
 Material Information
Title: Harbor Oaks, Daytona Florida (590)
Physical Description: Book
Language: English
Publisher: Francis-Pickering Company
Place of Publication: Daytona, FL
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltqf - AAA6428
System ID: UF00005115:00001

Table of Contents
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        Cover 1
        Cover 2
    Main
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FIELD OFFICE OF THE FRANCIS-PICKERING COMPANY


7o rida--the olden Utop ia

"--a hundred years old-but just discovered"


UST a little more than a century ago the
proud flag of Spain was withdrawn for-
ever from Florida and the Flowery Penin-
sula became one of the United States of
America. Ohio was then the "west;" a little later
Indiana and Illinois became the "west;" then Iowa
and then the "west" moved westward until the
golden shores of California were reached and there
was no more west.
Our nation was founded by pioneers and in all
these intervening years every progressive advance-
ment has been made by pioneers--the men who
brave the hardships and reap the rewards due those
who change the wilderness into the fruitful field.
When there was no more west, the people of our
country assumed, without thought, that the day of
the pioneer was over, that not again would there
by opportunity to plant and reap where but yester-
day the unbroken forest reared its frowning front.
But our people had forgotten that jutting peninsula,
crowned with sparkling lakes, guarded along a thou-
sand miles of water front by ten thousand green-clad


islands, enriched by perennial forests and made glo-
rious by her rivers, her towering palms and her ma-
jestic oaks, known now to all the world as Florida,
for there was a new "west"-the last that will ever
come into the lives of the millions who make up the
great population of our great nation.
Four centuries ago men battled with swamp and
jungle and wild beast, hoping to find beneath the
bright skies of Florida that golden Utopia, which,
since the days of Plato the Scholar and Aristotle the
Thinker, has fired the imagination of ambitious
men. In all these eventful intervening years, the
quest has been part and portion of our American
heritage, yet only in very recent years has fortune
smiled upon those who sought.
But now, after an expanse of time, broader than
the lives of ten men, has been rolled into the untold
total of human existence, this wondrous world of
golden opportunity, has suddenly made captive the
imagination of all men everywhere-and Florida is
reaping the reward that four centuries ago seemed
almost hers.


















�aa


A DAYTONA BEACH SCENE


6Daytona Beach--the


finest in all America


J17/,ere Happ,*Icss J'ijgns


q - FTER ten generations of quiet slumber the
giant has awakened and today Florida, the
last "west," the sole remaining pioneer
state, has broken the fetters of indifference
and doubt and distrust that held her helpless and
is making forward strides unequalled by any other
region in all the world.
The forest has become the field; the swamp a
garden; the river a channel of commerce; the lake
a gem of scintillating beauty; the sea shore a place
where tens of, thousands of the tired workers from
the north come to play; new\ roads are building to
every corner of the state; new railroads are uncer
construction there, though nowhere else; the slow
creeping dredge is deepening bay and river and with
the deposits of the deep is building islands mole
swiftly and more beautifully adorned than the coral
islands of the south seas; homes costing millions
have been added to her wealth as well as those -or
her common people costing thousands only; great
hotels that exceed in extent and magnificence the


flaunted glory of Europe's greatest castles give color
to her coast line; cities and towns spring up almost
over night; her highways are crowded with auto-
mobiles carrying a hundred thousand eager visitors
into her borders in a single month; while ships and
trains and all the. great transportation facilities of
America vainly struggle to bring to her bosom the
vast throng who seek the comforts of her gracious
clime; and today that last pioneer "tite, that la;t
"west" reaches out to all who w:o.i1d 'hav happy
days under bright skies, or who would toy again
with the Goddess of Fortune in her most pleasant
mood, saying, "Come, if opportunity for enduring
health, abundant wealth and broadest happiness,
still has its appeal."
The earliest evidence of civilization was the
home. Four words only in all human existence
rouse the memory and play upon the heart strings
as does that simple word "home" and these words
are Mother, Father, Daughter, Son-and they are
in themselves home.














































































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f... -' - ' -







HALIFAX RIVER WATER FRONT IN HARBOR OAKS


_ �Jome 5"uere atisfies


g OR home men have fought and upon its
threshold and in protection of its sacred
portals, have died. The best that is in
men's lives is aroused at thought of home. For
it and what it symbolizes men have braved the
wilderness and have fought the savage and the wild
beast. If the influence of that word were taken
from the lives and souls of men, this world of ours
would become a sad, a terrible place, where passion
and hate and injustice would blacken the hearts of
men and inspire in them only thoughts of cruelty
and revenge.

But no power can ever rob mankind of the ele-
vating influence of that simple word and so long


as love of home dwells in the hearts of men, civili-
zation is safe.
He who contributes to the home, who brings
\vith;i reach of men opportunity to own a home, de-
ser\c. well of his fellow-men and to you who read
Awe bring that fruitful opportunity.
.tter travelling for months over Florida, we
clianciic one morning to drive down the Dixie
H;il-iwa\ southward from Daytona and following
that w lingg road came to the banks of the Halifax
River jlit as the rosy tint of early morning gave
uondroi.l color to that beautiful scene and there
we -a" that for which we had searched-The
Honie ite Beautiful.







And c7/lwn GI iw CRarhor (9Wh-s

And so we bought 650 acres, their eastern
boundary for 7,500 feet, the Halifax River, their
southern sweep ending in the waters of Rose Bay.
Of this tract we have surveyed and platted Unit
One and have named that unit Harbor Oaks, so
named because river and bay long ago formed a
harbor for the restless Spanish adventurer and be-
cause of the wonderful oaks that grace and deck
in unrivalled majesty almost every lot, and today
we are engaged in adding just a little to the splendid
beauty with which,prodigal and munificent nature
has adorned that region.
This unit we have dedicated to the home and no
business shall ever insult its beauty nor mar its
quiet peacefulness. There, beneath its towering
palms and in the shade of its majestic oaks, we have
made for you a place for your Home, more charm-
ing than any spot your eyes have ever beheld, more
ideal than ever your fondest dreams have.pictured.
There, within a stone's throw, is the Halifax
River, beautiful, serene; yonder, Rose Bay, placid,
calm, where the evening shadows drift unmolested
by wind or wave and where the. mellow tints of the
setting sun give colors that no mortal artist may
rival.
There, in the quiet places of nature, where
beauty still reigns, where in clear skies the stars
shine in the glory of Israel, and where the moon-
beams lovingly linger, we have established for 3,,I
The Homesite Beautiful.

You we do not know, but this we do know-
that if the instinct and the hope of all men through-
out all the centuries to own a home still lives xithil
your soul, you have but to see this Homesite Beau-
tiful to long for a home there, away from the cold'
and storms of'the .north, beneath friendly skli,
where nature always smiles, ambitious to take your
part in the growth and development of the great
south, content to cast your lot with Florida, thef
Beautiful.


There is romancee in Every Bit of Scenery


Our prices are fair, our terms easy. We want
you to buy and build in Harbor Oaks and there en-
joy the generous gifts of bounteous nature. We
want you to become a potent factor in building and
in maintaining forever lovely The Homesite Beau-
tiful.



THE FRANCIS-PICKERING COMPANY
120 ORANGE AVENUE
DAYTONA, FLORIDA




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