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Fort Pierce, Florida : Prosperous Fort Pierce (5350)
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Title: Fort Pierce, Florida : Prosperous Fort Pierce (5350)
Physical Description: Book
Language: English
Manufacturer: The Record Company
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Source Institution: University of Florida
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Table of Contents
    Cover
        Cover 1
        Cover 2
    Main
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are now about fo175 miles of this
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City of


Fort Pierce

Florida

For further information
wire, phone or write

CHAMBER OF COMMERCE
FORT PIERCE
FLORIDA


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:' ' < "ODAY all the world is asking about
SFlorida. People everywhere are
seeking information concerning this
phenomenal Florida of ours. It is a
wonderful state. It is, like the last stand of the
"Old Guard", the last frontier of the United States.
S In these luxurious pioneering days, far-sighted,
Slenvisioned, and self-reliant Americans are convert-
ing the former jungle and swamp land into a near
Paradise.

With its superb summer and winter climate this
beautiful country of ours is not only a delightful
Health resort and rich man's playground, but it is
S filled with endless opportunities for business and

Industrial development.
Florida has been a part of the United States

only about 100 years. It took our Government
almost half of that time to make it safe for a white
man to live in. Now the state is threaded and
crossed with a network of as fine automobile roads,
canals, lakes, waterways, and railroads as are found
anywhere in the world, and travel in any manner
is as safe and as comfortable as it is any place.

There are millions of acres that are yet in their
natural state. Here beautiful moss-draped trees,

tropical flowering plants, and animal life are seen
i in all their natural glory.
Three great trunk railway lines with their
numerous branch lines into the interior, and two


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great automobile highways each with its numerous,
cross-state roads, gives the tourist an abundance of
opportunity to travel throughout the state.
Fort Pierce, the county-seat of St. Lucie
County, is 250 miles south of Jacksonville and 130
miles north of Miami, on the Florida East Coast
Railway. Fort Pierce is not and never was a flag
station. All trains stop here at least ten minutes.
It is also an important town on the Dixie Highway.
St. Lucie County is the greatest garden spot in
the greatest garden state in the world. It is in the
center of the entire East Coast. It is where the
tropic and temperate zones meet. Its climate is a
joyful meteorological cocktail cooled by the spice-
laden breezes from the Indies and flavored with
the aroma of orange blossoms. It stimulates and
invigorates but does not inebriate.
The soil of our back-country will produce prac-
tically everything grown in the tropical and tem-
perate zones. Our products reach northern markets
ten days or two weeks ahead of all competitors.
Our fruit is superior to anything in the state and
has won the grand "Sweepstakes" blue ribbon prize
on its quality in competition with all the citrus fruit
counties in the state, seven consecutive years at the
great fairs at Jacksonville and Tampa.
Our lands are easily drained and this complete
drainage system makes possible the rich and unlim-
ited variety of production. This drainage has also


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r ..worked all the other wonderful changes in this
SLand of Wonders. When one realizes that our
S city and our county is extremely young, it is really
Sa land of wonderful achievement, and enchant-
i . ment. In scarcely more than twenty years almost
" .' spoall of these developments have taken place.
Greatest of all our splendid accomplishments
is our system of excellent smooth asphalted auto-
mobile roads, in every direction from Ft. Pierce.
Si: These constitute open highways for business and
Pleasure vehicles. They make attendance at church,
lodges, school, theatres and neighborhood rallies




in the city, giving them all the advantages of living
in this or any other city in the state. These roads
are through new and very interesting country and
, scenery that is beautiful and full of wonderful
examples of tree and plant life, wild flowers, birds
k and animals abound. During the last year this
county voted $890,000.00 in bonds for the further
extension of this splendid system of roads and con-
A i "Dr destructionn under that bond issue is now going on.
All of these roads converge in Fort Pierce. The
g great Dixie Highway traverses St. Lucie County
4ft 1, I parallel with the Indian River, fifteen miles of it
south of Fort Pierce being the famous Indian River
WIN ss' D I)rive.


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Fort Pierce is a most important commercial
fishing point on the East Coast. From a million
to a million and a half dollars' worth of edible tish
are shipped to northern markets from this city
each year. --
This cit\ is a division point on the Florida East s- . - . '-.
Coast Raillway, and eNten-ive repair .hops aret > W p i
located here, adding approximately another halfl l * la
million to the industrial pay roll. Then there are"
three exten.iv e lumber and millwork plants in the 1 . I
OitL, a boat building plant, probably the largest in i
the South. There is a general machine shop here
and two great fruit and vegetable packing houses, ."
with one of the largest privately owned packing
houses iI the state, are located here, so that Fort
Pierce has an annual industrial pay roll of -$2,5),-
inl.011i. This means that this is not exclusively a
resort cit.. It is a bus\ place, busy e cry month in
the year. There is no perceptible or vi-sible slack-
ening of business or industry in the summer months.
There are twn' high standard banks in the city and.
their deposit accounts are the surest barometer of
busLiness conditions. There is no seasonal flunctu-
atiorns in the depo-it aco.uints in either bank, but on
the contrary, inl each bank, the deposits have stead-
il gained each month and now ( in October ) thex'
hav e reached the highest totals in the history of
the banks. The Bell Telephone Company is spenid-
mg 3.' SQ,1in1.111ii on tilhe improvement of its plant
and service in this cit\ .




�1 Fort I. rce is essentially an American city with
a minimum foreign population. While it is a busy
.place, where almost everybody works at one thing
or another, there is always the usual social diver-
sions of culture and refinement. All the sports and
athletics are indulged in and many high ranking
amateurs have been developed. Silver cups and
other trophies of championship excellence are an-
nually brought home by some member of the Fort
Pierce High School organized athletics and three
years ago the Girls' High School Basket-ball team
won the state championship in that game. The
S Maravilla-Fort Pierce Basket-ball team, made up of
S young men connected with or living in Maravilla,
a subdivision of Fort Pierce, won the state open
championship in 1924. Baseball, too, is a popular
sport in this city and several good players have been
developed here. Golf is a most popular game and
there are two excellent courses here now and an-
other under construction. Sport fishing is enjoyed
here to the enthusiastic angler's heart's content in
the sea, the inland streams, canals and lakes and
would have been simple joy to Izaak Walton in
his day. Hunting, too, is emphatically one of the
sports of this city and county.
The Sunrise theatre is one of the finest and
largest play houses in the South and its manage-
ment has given to the patrons many beautiful per-
formances of a musical nature and every great
picture produced in America is shown here.
The Fort Pierce Woman's Club is one of the
most active and important in the state and does
much for the betterment of the city. The Woman
Voters' League is also an important educational
organization in this city. The public library is
housed in the Woman's Club and cared for by that
club. There are about 2,500 volumes on its shelves.
The Fort Pierce Music Club is another active factor
in the social life of the city. It is a member of the
SNational Federation of Music Clubs and does much
to elevate musical standards in the city. The Fort
Pierce Concert Orchestra of 14 pieces adds much
to the musical enjoyment of the city. The Golf
and Country Club is a social resort of refinement
; and great value in our social life.
We have enthusiastic Rotary and Exchange
, Clubs, a strong and active American Legion Post





and lodges of Masons, Woodmen, Moose, Odd. ,. .. . .
Fellows and their allied orders, and an application :
for a charter for an Elks lodge has been filed.
Afternoon bridge or 500 parties are frequently
given, usually by members of various card clubs,
during the winter season. Pool parties of various
kinds are frequently given at the splendid swim-
ming pool in the city, while surf-bathing may be
enjoyed here all the year around, in its greatest
and safest perfection.
These, with receptions, dinner parties and ban- .
quets at one or another of our large hotels, make
up our social life in the winter season, at which
prominent guests-presidents, senators and other
dignitaries-are often honored. Society in Fort _A .
Pierce is much the same as would be found in any
American city with an equal population-with little '/"
or no foreignelement in it. It is all very demo-
cratic. No rigid social lines are drawn. Invitation
affairs for the purpose of entertaining a graduating
class or winning athletic team frequently occur but
they are private and usually given in private homes.
More than $300,000.00 have been invested in
the St. Lucie Cbunty school plant in Fort Pierce. I
Practically every Christian denomination is repre- - i
sented in this city by good strong congregations, t "
some numerically greater than others but all earnest _ _l I : ...
and energetic.
There are two daily papers published in the
city. '
The city of Fort Pierce is a very young city, but . . "
it is a husky youngster. It was first incorporated .
in 1901 with a population estimated at 300 people. ..
It has grown and is still growing and is, just now,
in the stage of development where every man has
his opportunity. No matter what he wants to do,
if he is fitted to do it, he can meet his opportunity
here. In 1907 the total assessed valuation of all
property in the city was $142,874.00 and the total
taxes collected amounted to $2,143.00. This year
ending June 30, 1925, the total assessed valuation
of all property in the city was $7,000,000.00. NE
The city is under the commission form of gov-
ernment with a city manager, and city clerk, assessor
and collector, both under salary. We have a Water
and Light department furnishing artesian water. I
Owing.to the rapid growth of the city the water A, ... ::,:,:":

























supply was found inadequate to serve the increasing
Population more than a few years longer and $125,-
000.00 in bonds were voted by the people for the
Necessary imp movement in the water service. The
If I jJ I ^light plant is equipped with the most modern ma-
chinery and supplies not only an excellent lighting
I, Service but furnishes power for manufacturing
Now that the driveway across the Indian River
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.suif-bathing on the Fort Pie-ce beach has become

-4 GOLF
.... u The most ardent devotee of sthe great open air






ulgame can find his hearts desire at Fort Pierce. Weand $
have three courses here and surely one of the three
will suit the fancy of te most "finicky" wielder
' of the clubs. He can play his rounds day after day
sein ourvice summerish winter days. Never any ice or
j snow. Never any cold, dense, wet, clammy fogs-
breeders of t pneumonia-roll up over our land
is completed and the casino on the beach is opened












.Th e Fort Pierce Golf and Courh hasy Club'secome
course is a sporty nine-hole course with all the
natural bunkers and hazards. It was the favorite
course in Florida for the late President Harding,
a golf enthusiast and a firsti-rate golfer. The Pres-
ident stopped here every time he came to Florida
. to play over "the spotiest course in Florida." This
ii onuotr summerish winter days.Never any ice or
� ., snerow. Never any cold, dense, wet, clammy fogs--
S i'! breeders of pneumonia--roll Lip ov-er our land
from the nearby ocean.
".i' ..:@..' --, 7...The Fort Pierce Golf and Coun- ry Club;,s,
course is a ty e-hole Course with all the
.natural bUikers and hazards It was the favorite







- .


C'.iirs i, iln cha!tge I:,f a p -r..ft~ ,i. l I :r , will cheer-
fuiall render y nd th inet \ to Atla t de ire.
TeeiIngI off :n N.. 1. I'': .>.' , ::- 325 :-rds,
-erie ,f traps ,. 1 t le Icftr with iCll-gt idcd green
in pine w.ood-_.
No. 2. O..,i.: ,;y..-14s yard-. The most
spctacilar xiew ,if a-i\ holc in 211 i.olf course.
Driving cat to an cleatced Li-en, with IC.eitiful
Indian River and through inlet to Atlantic ,,-an.
No. 3. Valley I ,;:.:-370 yards. One of the
most distinctive holes on the course. Well trapped
with beautiful green in valley of Taylor's Crcck.
No. 4. Indian River-430 yards. Shooti'rn
from the tee over an elevation of 46 feet-requires
two perfect wood shots and a pitch play in par.
No. 5. Hill Crest-340 yards. Play- back to
the top of high hill same a, N.). 4. Has an t-lc\-atcd
green with another wonderful view.
No. 6. Hell Hole-375 yards. Shooting ftrun
the top of the same hill over small orange grove.
Traps on the left \rwith another same woods lhazrd,
thence crossing a deep water hazard to ano:tther
elevated green. This hole is well named.
No. 7. Pine Tr,.-:;-4-27 yards . First play is
over natural water hazard, thence through hea\v
woods lining each side of the fairway to an elevated
green on top of high hill.
No. 8. The Alps-405 yards. Elbow\ing from
a high hill to the bank of a small river; thence an
all-air carry to an elevated green. Natural water


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hazard on three sides. This hole is unique and
very interesting to play.
No. 9. President Harding-185 yards. An
all-air fairway, small river guarding green. This
hole was so named as it was the favorite hole of the
course to the late President.
All grass greens with hard rolling fairways.
The Atlantic ocean is in plain view on seven of the
nine holes.
SThe Fort Pierce golf course is in a class by
itself in Florida. As a rule the courses are as level
as a floor with artificial bunkers, only a few feet
high, thrown up as convenience dictates, but if you
:enjoy playing real, sure-enough golf, come to Fort
.,I Pierce.
The Maravilla course is a new one, opened for
the first time this season, adjacent to Maravilla, a
close-in suburb of Fort Pierce. This course is under
the supervision of a competent golf engineer and
equals any nine-hole course in the state. It is new
but is growing in popularity all the time because
of the thrills and joys it furnishes the most enthu-
siastic golfer.
THE COURSE
No. 1. 400 yards. Sand traps, canal hazard.
No. 2. 400 yards. Water hazard, sand traps.
SNo. 3. 240 yards. Sand traps.
No. 4. 260 yards. Sand traps.
f No. 5. 385 yards.
No. 6. 500 yards. Dogleg, sand traps, canal
hazard.
No. 7. 150 yards.
No. 8. 350 yards. Dogleg, sand traps.
No. 9. 425 yards. Dogleg.
The Indrio course is now being constructed and
will lie around artificial lakes, islands, etc., and
when completed will be a nationally known course
also.
POPULATION
SThe population of Fort Pierce must be confined
to the statistics of now. Tomorrow, next week,
next month will not do because of the wonderful
|growth of the city at this time. Natives and old
residents of the city, who two or at most three years
ago, knew every man, woman and child in the city
and most of the dogs, now find themselves practical
- strangers in a strange land. "I used to know every-
body in town and now I don't seem to know any-


file 11







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body," is a remarkably apt and true expression of
all the old-timer's experience.
Until just a few years ago most of the residents
were natives or settlers from Georgia and other
nearby states and perhaps that class of Americans
are still in the majority, but the rapid development
of the County's resources has brought in great
numbers of Northern families both in this city and
its back country. But both classes are nearly' all
Americans and proud of it, for they have the -pirit
of their ancestors who carried civilization to the
uttermost corners of the great waste land embraced
in our Government's Louisiana purchase and built
the rich and magnificent empire now known as the
great West.
While this younger generation that has come to
Florida, and are still coming by the thousands, are
pioneers in practically a new country under new
and strange conditions, they meet them with the
same pluck and adaptability their forefathers dis-
played and which have made America famous. But
pioneering in Florida is done among such luxurious
surroundings as the advance of civilization in other
parts of our country never knew.
For actual statistics, we may not go back of
1910, because the census of 1900 "was not re-
ported". In other words, the population in 19011
was so small the Government took no account of it.
From several intelligent men, who were living
here at that time, we learn that there were not over
300 people here then. In 1910 the census report
shows there were 1333 people in Fort Pierce, an
increase of about 440 per cent in ten years. In
1920 the census was 2115 and in 1925 it is 8500,
or approximately an increase of over 300 per cent
in five years.
SUBDIVISIONS
Just about one year ago the first subdivision of
acreage property was launched in this city, when
two parcels were subdivided and put on the market.
All the lots were sold in the first six months, and
many of them have been resold since at a handsome
profit to the original purchaser. Since then a num-
ber of subdivisions have been put on the market,
some of them having streets, paved, light and
water supplied and pretty bungalows built. Man\y
families are now living pleasantly and com fortably


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\vherie ]it a 4hurt time at' wi:lt- nothing but wild,
uncleared pinelaund-.
These suibdi-icKon- are nn, on the market,
Drecamland, Pinem,_,,od, C'.llins Park, Sin Luci,-
Plaza, Indri..-., Ilar:..villa, M ::ira'illa Plaza, l.ira-
v illa TIcrrace, Biltnm-irc Park, Tiucker Terr-ae, and
Regina Palm-.
PINEIM001
PineC .'-, id, tilc bfi-rt r t-ricted re-dlidenti.tl -ubdi-
vision put un tlhe market, i' onc of the prides of
Fort Pierce, the wonder city. KeepinQg Mtep with
the m i- cliO-U tr.in-tfor-m:t. n .-if the \i.ll:Ie o
Fort Pierce ti t.he cit\ .f F,,r-t Pierce v.ith it- :at-
curatell e-timatcd p,_puiilari...n1.. ,,11 t 51 , Pinet v,:'d
strand a- a monument to the ._..nius of pro r-ess and
development. All the arti'.try ..:.f tie leading land-
scape architccLt-. i-. bccn ins:'kcd to enhance it,
ti.cu tiaturtl brI hIt\s.
Pinel'l-':id i- Ht -tLibtIrl n, but i' i inr ltegra
part of the nc\V tity . It i- Mile-half a mile frim th:
city he'll, le-' fl-r.m thhe thc-itre and leading hAtcl,
a::nd. . nl\ a qui.rtcr ','f .1 m ile fr.i'm the - h,' .il.. In-
fact, Pin t\iev od i- tlie hbc -tiful fringe that addL-
artitic effc.:t to tihe W\hole ,_l..ndeirtful pictLure --f
pro1F-,!' ! in F'rt Picr.:c. Thl re i- nl.,thinL. in Flh r-
ida Ith.t equals Pilnc\r-'.d fir beauty .and c'ien-
ience 4f location and arti-ti,: dc,.el''pment.
Becau':e 1-f the rigid re'triction',> it will alIsay
be :1n excluLsie, high-Llas- re-idenrial -r.cti:n.


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With its wide, curved street-s, parkwals and
hIuletards, all beautiful with tropical and sublltrop-
ical shrubbery, flowers and lawns, and all the mod-
ern city luxuries, Pinewood can be fa\'-rably
comparedd with any residential section of any city
in F lorida.
No expense has been spared in making Pine-
wood the premier residential section on the Flo'rida
East Coast. Spanish or Moorish architecture if
the most approved type is a predominating feature
of beauty which makes Pinewood a subdivii.O of
distinctive and striking beauty.
As an evidence of their faith in their city and
their appreciation of Pinewood as its one superla-
tive, master subdivision, many of the leading and
wealthiest citizens of the new city of Fort Picrc'
have reserved generous homesites in Pinew.-,od and
their handsome residences are now under con :trurc-
tion.
SAN LUCIE PLAZA
Another beautiful -Llbdivi-ion within the cit\
limits of Fort Pierce, is San Lucie Plaza. It com-
prises a plot of more than 1100 acres, and will,
beyond doubt, be one of the immediate big factor
in the development of a Greater Fort Pieirc-.
San Lucie Plaza, upon which the work uf t tr.tcr
building, sidewalk building, grading and Jea.uti f\-
ing already is well under way, will offer t,, new-
comers to Florida some (.Ini11 lots on which tI build
homes. Recognizing the need for homesitec, sur-


aro^;-.- *


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rouInded b\ c\ ern coMn eniencc of cit\ life, at an in -
ve\tment that wi�11 be within the reach of the hun-
dreds of thousands of people who are turning their
eyes and their h.,pes Fluridaward, either with the
idea of becoming bona fide Floridians, or to join
the ranks of the seekers after sunshine and recrea-
tion in the Winter months, the San Lucie Plaza has
planned to that end. It has arranged to finance a
large number of houses for those who desire im-
mediately to come to Fort Pierce to take up their
abode.
Herewith are published some photographs and
drawings of types of houses already in process of
erection, or which will be erected, for purchasers.
The houses herewith pictured are of a type that
may be procured at prices ranging from $50i00 to
$7510.I, complete with the lot and all improve-
ments, including water, sewerage and electricity.
A detail drawing gives an idea of the Parkwa\
treatment of the principal boulevards, of which
there are several. Avenues and roads will differ
only in that the parkway will be narrower or will
be umitted. No street will be less than 61.1 feet
wide from walk to walk.
The principal boulevard, running from the
center of the City of Fort Pierce through San Lucie
Plaza to Indrio, paralleling the Dixie Highway, is
known as the "Capron Trail Boulevard". Aside
from the ieuphony 0If the name, which future resi-







- � gT-.-


dents of Fort Pierce doubtless will contract to "The
Trail", it has an historical appropriateness. On
the plot where San Lucie Plaza is located was an
old Seminole Indian trading post, and even to this
day there remains a portion of a fence which
marked the "dead line" becolnd which the Indians
could not pass toward Fort Pierce. Through the
plot ran the old "Capron Trail", one of the land-
marks of the old Indian Da\s when Fort Pierce
was merely a fort on the Florida frontier. Hence
the preservation of the name.
San Lucie Plaza is con\vnientl platted to meet
the demands of a varying clientele. All lots are
platted with a 50-foot frontage, with options of-
fered for varying frontages to those who desire
larger \ard room. No lot is less than 125 feet in
depth.
All boulevards are to be paved with two wide
one-way drives, separated by the parkways, with
con-enient cut-oVers, the principal a-einues and
roads arlc to be hard paved and all other road-
oiled. The streets will be well lighted, principal\
with boulevard lighting systems. Side�salks will
be laid for every block, and excellent, healthful,
potable running water and waste system provided
for.
The development of San Lucie Plaza means,
very conservatively, Fort Pierce-and ,iutain., the
judgment of keenest observers that Fort Pierce is


--S


I��li
II

,I I





destined to be one of the largest of Florida's sea-
port cities.
INDRIO
The name Indrio is a contraction of two words:
Indian, and the Spanish word Rio, meaning river.
It is sixty miles north of Palm Beach and beauti-
Sfully located on "The Ridge", running north and
south, through St. Lucie County, Florida, a high
ridge paralleling the Indian River. From its crest
one looks down on the Indian River, a stretch of
shimmering sea water, separated from the Atlantic
only by a narrow strip of luxuriant jungle land.
Game fish abound in these tropical waters, and
sandy beaches invite one to bathe or bask in the
sunshine. In summer cool breezes sweep in from
the sea, while winter days are made balmy by the
nearby Gulf Stream. Nowhere else in Florida, or
all the world, can be found so enchanting a spot.
Such is the setting of Indrio-a town planned
to be worthy of its incomparable site. Here well
shaded parks, plazas and boulevards are being laid
out with a lavish hand. Everywhere in Indrio will
an air of spaciousness prevail; no residence lot will
be less than 100 feet in width. Architectural har-
mo n y is assured by careful zoning, and the adoption
of the appropriate Mediterranean type of archi-
tecture as standard. Every home and business
building must have the approval of the city plan-
ners before erection.
This alluring site is healthfully high: It is en-
tirely free from germ and mosquito-breeding
places. Crystal-clear drinking water of unques-"
tioned purity flows freely from deep artesian wells.
The climate of Indrio is more delightful every
month in the year than that of the Riviera, and all
the world has been searched for the best and most
beautiful architecture to enhance the natural beau-
ty of Indrio. It will be a bit of the old world
transplanted bodily to the new. The stiff artifi-
ciality of modern buildings will be wholly lacking
in Indrio, where the mellow charm of the Medi-
terranean countries shall prevail.
In Indrio it is unnecessary to guard against ad-
verse weather conditions. Thus its houses will be
created to take full advantage of Florida's glorious
climate. An abundance of windows, patios, and
loggias will open wide the homes of Indrio to the






sun, the moon, and the cool, invigorating breezes
from the nearby sea.
Even the business section of Indrio will possess
an old world atmosphere. Quaint arcaded and
balconied shop buildings will be erected.
The erection of apartment buildings will be
permitted in certain restricted areas. This should
attract to Indrio great numbers of those visitors
who in northern cities prefer the conveniences of
apartment life.
Indrio will devote more land to parks, plazas
and boulevards than any other town of similar size
in the world.
Every residence in Indrio will face either an
avenue or a boulevard. These will'range from one
hundred to two hundred feet in width.
Some very desirable portions of Indrio have
been set apart for the erection of smaller homes.
These may be quite inexpensive provided they are
appropriate in design.
Indrio is the natural trading center for the rich
farming and fruit-raising country which surrounds
it. Fort Pierce Farms, now under development,
are only a few miles away. Thus Indrio business
property will be improved with buildings destined
to increase rapidly in valuation.
In tropical lands the lure of water has ever
been paramount. Hence it is altogether fitting that
Indrio's social life should center about the Oval
Basin, destined to surpass in beauty and complete-
ness any other bathing casino in this country or
abroad. Here young and old will gather to disport
themselves in fresh, invigorating salt water, or to
exchange idle gossip on the loggias which overlook
the gleaming pool. Here tea will be served on
restful afternoons, and at night the tinkle of music
will tempt one to dance the hours away. A palm-
decked isle in the midst of the. pool will provide
romantic strolls.
Beautiful Indrio homes of Mediterranean ar-
chitecture with their walls of tinted stucco, brilliant
awnings and colorful tile roof, will blend most de-
lightfully with the splendor of Florida's sky and
verdure. Rigid restrictions will prevent the erec-
tion in Indrio of other than harmonious homes.
In residential Indrio, with its proposed million-
dollar hotel, the same lavish lure of beautiful,


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quaint old world architecture will prevail.
When blizzards rage in northern cities, or heat
prostrations are of daily occurrence, the climate
here is delightful. In summer cool breezes sweep
in from the sea, while winter days are made balmy
by the nearby Gulf Stream. Seventy-two degrees
is the average temperature.
Such is the setting of Indrio-a setting worthy
of the architectural gem this town is destined to be.
Here, midst a riot of tropical foliage, will be reared
a residential community to charm the most critical
eye.
Planned in its entirety before a street was
cleared, the beauty of Indrio was predetermined.
Parks, plazas and boulevards have been laid out
with an unrestrained hand, while architectural uni-
ty has been assured by the adoption of the appro-
priate Mediterranean type of architecture as stand-
ard.
Indrio is the practical vision of practical men,
who command the financial resources and artistic
skill necessary to insure its realization.

INDIAN RIVER SHORES
Among the developments now being projected
for the coming year is that of Indian River Shores,
adjoining Fort Pierce on the south. This proper-
ty comprises some 2500 acres, extending from the
Atlantic Ocean westward to the Sunrise Boule-





vard, and from the White City Road to a point one ....
mile within the present city limits of Fort Pierce. ;."
The developers of this tract are a group of
financial men who expect to make this one among
the premier subdivisions of Fort Pierce section.
While no extravagant promises are to be made, it
is known that their plans include a casino on the ""_
ocean front, a pier and yacht club on the Indian ...
River, together with a hotel and a large number
of modest homes on the tract extending from the
Indian River to the west. There is also an addi-
tional nine-hole golf course proposed for early con-
struction, which will adjoin the present course at
Maravilla, making it an eighteen-hole course and I- R.
including a modern club house with lockers, etc.,
for the use of members.
This development has a frontage of four miles
on the new Dixie Highway, and it is planned to in- S .
clude two community business centers on this front-
age, with other appropriate portions restricted to
apartments; the balance being available for home
sites.
Because of the difficulties the Commissioners
have encountered in letting contracts for the con- " .
struction of this new Dixie Highway, improve-
ments of streets and sidewalks have not yet been
started at Indian River Shores; but it is expected 3 ".m
that these will begin as soon as the tract is made
accessible by the construction of this new broad
highway.


























,blessing, it is also one of our greatest dangers and
Ui, ,














most destructive agents. Investments, even in
stocks and bonds, should never be made by anyone
Ignorant of the quantity and quality of water in-
Svolved in the transaction. Therefore, we submit
S "; this short accurate sketch on the subject, for the
, information of those who do not know our Florida




SAll vegetation must have water. In Florida
there are areas of land wherein artesian or "flow-
i ng" wells are easily driven and St. Lucie County
is entirely within one of these areas. A flowing




well may be put in at any point within this county.
These wvoled in the transaction. Therefore we submit








above it, a constantly flowing stream of water six
thor eight inches in diameth on the subjr, according ect, for the
inforf patiope driven intof those who do not know our Florida

that may need water, ion must h r to several portions at once,







so that dbe brought any the burning up of the cropsunty.
Above it ar const andtly flowing stream of water six





Tradition says thinat at one time Florida was
practically covered with swamps, most of which

e in from water now comes from the tropical and some-
times torrential rains which fall, possibly for weeks
..........cnta tyfl wngsre m ofw te i


i






























at a time. It is just the same danger that the
farmer faces everywhere. The same conditions
which sometimes destroys cities - High Water.
The condition is no worse in Florida if as bad as it
is anywhere else. But when crops are destroyed-
if they ever are-in Florida the loss is greater, be-
cause Florida crops are worth so much more in mar-
ket than northern grown crops.
Thirty-six years ago this county suffered se-
verely from "High Water". Then there were no
scientific drainage systems in the country, but it be-
came evident that there was an urgent necessity for
such a system. The most competent drainage en-
gineers were employed and an interesting and in-
structive story could be written of their work, the
obstacles they met and overcame, their trials and
discouragement, their successes and their failures.
Out of it all came their ultimate brilliant suc-
cess. Tried, tested and proven success. In 1924,
after thirty-six years, came another six-weeks del-
uge; nothing to compare with it had been wit-
nessed in this county in half a lifetime. High
water almost stopped traffic on the railroads and
did block many highways, but the drainage canals
worked beautifully and the loss in the St. Lucie
County groves and fields was insignificant, almost
nothing at all. Water stood on the ground in some
places while the canals were carrying off the water
from above, but only a short time was required for


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FORT


PIERCE


that. From the peak of the flood, less than a week
was required to take off the surplus water, leaving
no damage behind. No roads were blocked or
traffic stopped by any high water or faulty drain-
age in St. Lucie County.
COMMERCIAL-RAIL AND WATER
St, Lucie Count 7 ' which Fort Pierce is the


county seat, played an important part in shaping
Mr. Henry M. Flagler's decision to build the Flor-
ida East Coast Railway, of which he had dreamed
for several years, and helped materially to make
his dream come true.
In fact, the first great development proposition
--colonizing plan of that railroad-was White


City, now a flourishing suburb of Fort Pierce, for
when the railroad was built, St. Lucie County's
pineapple crop furnished the railroad with its prin-
cipal commerce. That fruit went out of this city
by rail-"not by the car-load, but by the train-
load."
From that day to this, the railroad business


handled at Fort Pierce has constantly increased in
unison with the remarkable growth of all this coun-
try. In consequence of this increase of business,
the railroad is double-tracking its entire line from
Jacksonville south.
There are no available statistics for the early
years, but the total amount r business handled at


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Fort Pierce for the year ending June 30, 1925,
was, in freight, tons, 199,752, and the number of
passengers in and out of Fort Pierce was 81,964.
Of the almost 200,000 tons of freight handled by
the railroad at this station, 186,088 were received.
This, taken with the increase in the deposit account
of both banks, the month of August, 1925, record-
ing the greatest amount ever deposited in the his-
tory of either bank, and the 50 per cent increase in
the school population of the city, gives one a prac-
tical and incontestable view of the growth of the
city.
For the corresponding period ending June 30,
1924, the total amount of freight handled in and
out of this station was 74,806 tons, which shows a
gain, during the last year, of nearly two hundred
per cent, and the total number of passengers in and
out of Fort Pierce for the year ending June 30,
1924, was 43,644, which shows a gain of almost
1 00 per cent during the year ending June 30, 1925.

FORT PIERCE HARBOR AND BEACH
The South, particularly Florida, so long
blighted by the effects of the Civil war and its poli-
tics, is, in this generation, undergoing greater ex-
pansion and development than any other part of
the country, and every Southern port is more than
justifying the money congress has spent on its har-
bors.


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For more than a year and a half now the work
of making Fort Pierce a deep water port for coast-
wise and deep draft vessels has been going steadily
forward.
The inlet and harbor construction consists of a
channel 18 feet in depth and 180 feet bottom width
from deep water in the ocean through the present
inlet to the Indian River, thence 100 feet bottom
width to the fill in the northern part of the city.
This fill is to be extended approximately to 800
feet north of Taylors Creek, being one mile in
length and will furnish ample room for docks,
warehouses and all modern terminal facilities to
accommodate sea-going vessels. At this fill a turn-
ing basin, 18 feet deep or more and 1000 feet wide,
will be dredged, a portion of which has been com-
pleted. Into this fill the city will project sufficient
wharfage to take care of all vessels calling at this
port.
In dredging the inlet proper to the 18-foot
depth and bottom width of 180 feet, all rock exca-
vated will be placed outside of the present jetties
to form a core for the new jetties.
These jetties will be 1000 feet apart and the
great boulders, from three to ten tons, capping the
old jetties, will be utilized for building the new
jetties. An additional dredge has been added to
the equipment now in use and the contract has been
let for the construction of the north jetty and work


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under that contract is now going on. The north
jetty will be completed by the time or before the
S channel is.
The causeway across the Indian River, from
shore to shore, is 8100 feet in length and is from
the northern part of the city of Fort Pierce to the
eastern point of Fort Pierce Beach. Beginning at
S this western extremity of the fill, there is a bridge,
18 feet wide and which is 6,2 feet above mean low
water. This bridge runs east 1200 feet to a swing
drawbridge, which has two 60-foot openings, thence
S 800 feet to the causeway proper. This latter will be
S converted into an island 1100 feet wide and 4000
feet long, thence across another bridge 900 feet
long. These bridges have an imperceptible rise
from 6'2 feet above mean low water to 12 feet
when crossing the drawbridge, gradually descend-
ing as it goes eastward to its 6�-foot level as it
joins the causeway proper, which is 4000 feet in
length and 40 feet in width, of which two-thirds
are now completed.
From the eastern end of this bridge a broad,
smooth automobile road, about one mile in length,
leads to the Fort Pierce Beach subdivision. Orig-
inally this land was very low, but now it has an
average elevation of 62 feet above mean low
water. It is laid off in unique circular drives and
parks and is being beautified by Cocoanut Palms
and Australian Pines. A $50,000.00 casino has
been built having bath houses, a restaurant, ball
room, with a swimming pool now under construc-
tion. City water mains are to be put in and tele-
phone connections with the city installed. City
light wires are already strung and lights are burn-
ing every night.
The causeway provides a beautiful driveway to
the Isthmus and thence to the delightful and re-
markably safe bathing beach, where the surf gently
spreads over the smooth sand from the breakers to
its recession. Every element of surf bathing may
be enjoyed here with a wonderful degree of safety,
because there is scarcely any undertow.
GOOD ROADS
In 1822, when our Government took possession
of Florida, there were practically no roads at all in
what is now the State. The King's Highway was






but little more than a trail, the remnants of which
are to some extent now being restored, and passes
through St. Lucie County. But, soon after the
Government surveys of its new possessions were
completed, and the new territory organized, the ne-
cessity for roads became most obvious and every
possible effort toward building trails and roads was
strained to its utmost. Eventually, this intense
activity became a habit and has continued for all
these years. Even now roads, good roads, better
roads, and the best possible roads are the chief con-
cern of the Board of County Commissioners of
every county. Hence, Florida has more miles of
its area traversed by fine roads than probably any
other state. These roads are more responsible for
the state's phenomenal development than any other
single item of its many natural advantages; the
same is true in St. Lucie County.
The St. Lucie County Board of County Com-
missioners, years ago, organized an excellent road
department which is now well equipped with all
the modern road-building machinery necessary for
the construction and maintenance of good roads.
At the head of this department is the very efficient
County Engineer.
This county has good roads, none better, and
not many on the East Coast as good. The general
type of construction is on a rock base with a top
dressing of liquid asphalt, covered lightly and
loosely with sand. This makes a smooth, durable,
waterproof road. We have now sixty-seven miles
of this kind of road in this county, more than fif-
teen miles of it is known as the Indian River Drive,
one of the most beautiful pieces of roadway in the
State. In addition, bonds for $840,000.00 have
been sold and seventy-five miles more of this class
of roads are to be built--some of it is now under
construction.
The Dixie Highway through St. Lucie County
stood the severe test during the unprecedented high
water period of more than a month, in September
and October, 1924, without a wash-out or a break.
Besides this, St. Lucie County has one hundred
and ten miles of graded roads-a good type of road -
Construction but not a durable one, and expensive to :
maintain. From the bond issue recently voted for
$840,000.00, thirty-three miles more will be






added of this type. of road, making in all two hun-
dred eighty-five miles of good roads in this county.
As soon as sufficient money can be secured by the
County Commissioners, all the roads in the county
will be paved.
FISHING
Fort Pierce is fortunate in having an active Rod
and Gun Club. The main purpose of this club is
to demonstrate to all visiting "doubting Thomases"
that Fort Pierce is one of the finest fishing resorts
in America.
The most ardent disciple Izaac Walton ever had
can find all the thrills his sporting nature yearns
for in the waters of this city. Sea Trout, Sea Bass,
Spanish Mackerel, Bluefish, Pompano, Red Snap-
pers and all the migratory fish are found in great
abundance off our coast and millions of pounds are
packed in ice and shipped to northern markets ev-
ery year. But that is all commercialized fishing
and there's no true sport about it. That is business.
It is the big fellows, the tigers of the deep, the
fighters, that furnish the thrills that are never for-
gotten. There is no sport so full of joy as that
given by the great leaping tarpon when he feels the
pull of the line. Jewfish, which seem to be whales
when hooked, man-eating sharks that require killing
before they give up, that vicious and dangerous
Barracuda, the poison fish. The bold sabruer, the
swordfish and the beautiful, graceful sailfish, are


;.
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all found in the waters of the Atlantic washing the
shores of Fort Pierce. Members of the club and
their guests frequently get tangled up in a glorious
"scrap" with one or the other of these hidden
fiends of the waters on the earth. At first it is diffi-
cult to tell which, all the joy being concentrated
in the knowledge that the fight is on and it is a
fight to the finish.
Then the waters of the rivers, the creeks, the
lakes and the big drainage canals furnish the gen-
tler, more dexterous, and, perhaps, the more scien-
tific sport when one of those big-mouthed bass,
common to the South, is hooked. This is especially
true if the angler happens to have one of the twelve
or fourteen-pounders on the other end of his line.
They do not fight long but they fight hard while
they are at it. Our fresh waters are full of them.
Come on, let's go!
HUNTING
Owing to the equable climate all animals and
birds live and thrive the year around without arti-
ficial shelter. Their natural food grows for them
in winter as well as in summer. Into this delight-
ful climate millions of the downy clad, heavily
feathered, wild fowls migrate every winter to es-
cape the snow-covered ground and frozen waters
of the frigid North.
There has always been good hunting in St.
Lucie County. That was one of the reasons why







...... ,:'C5"" '7"q"' ""~.0 ..,


&























the Seminole Indians (Nature's Children) congre-
gated here in great villages. They lived here by
Sthe thousands and early white settlers could buy a
saddle of venison from them for fifty cents. If
the Indian happened to have none when he was
asked for it, he could go away and return in an hour

U /, yet, and sportsmen who know how to hunt them
have little difficulty in bringing in "all the law al-
M1 d, L:\h h























miles of the city within the last year or two.
Wild turkeys, too, are here yet in fairly abun-
dant quantities and many a Christmas dinner in this
' city is graced by a big, fat gobbler.
Quail we have with us always. The "Bob













White's" thrilling call is frequently heard just out-
side of the city limits, sometimes a covey is seen
within the city.
It is easy for the "stranger in our midst" to
A. .a o e Th. a great deal of
SIn the winter season all kinds of wild fowl



















Wildaths,pLynxFoxes,"Coons",ePossm s s, Skunk
for their fur, and are quite plentiful.




























Mir , dog and "go get 'em" There is a great deal of
� thIn the winter season all kinds of wild fowl
-. , come into our Indian Rive. Ducksw big Mallards,
11t Wood Ducks, Red Heads, Teal, and many other
�" :::l'`.: ;...~,�~��~u �~ . �;.��\ L \ %'>".�V� V�): ,,~?\~~ .,.4}S:;� 21�\~: .. . ci f rty is g r ace d by a b igf t goblert u.
























CATTLE, HOGS, POULTRY AND DAIRYING
Because of there being no necessity for shelter-
ing livestock in this county, a great deal of money
was made in former years, in cattle raising. It
was, in those days, a great, free range and almost
everyone of the early settlers had his "bunch of
cattle". There are a great many cattle raised in
this country yet, but our back-country filling up
with farmers and fruit growers so rapidly, has de-
creased the number very perceptibly. Still, the
East Coast Cattle Company of this city, engaged in
slaughtering and marketing beef, does a business
of $125,000.00 a year. All cattle in St. Lucie are
high graded cattle, scrub stock being very seldom
seen.
The same is true of hogs, and like cattle, they
are no longer allowed free range; most of the na-
tive pork is now kept in pens.
Poultry, because of our open winters, requires
no or very little shelter, just enough to break the
wind from them. The climate is superb for poul-
try of all kinds, no frozen combs or feet. Practi-
cally every farmer or fruit grower has his flock and
many chickens are kept in the towns. There are
only two poultry raisers-that is, two men in the
poultry business-in the county. The demand for
poultry products far exceeds the supply. Chickens,
ducks, geese, every kind of marketable poultry IW. ,






does well here, yet we ship in poultry and poultry
products from as far north as Tennessee. Those
who have embarked in the business here have done
well. Prices for all he can raise are high. As an
average eggs bring 60 cents per dozen to the poul-
try man.
The largest poultry man in the county does a
business of approximately $25,000.00 a year or
more.
There are several dairies in the county and all
doing a good business. Like poultry raising, the de-
mand for dairy products exceeds the supply, every
dairy easily disposing of its entire product. Milk
sells at 25 cents a quart bottle.
There are no statistics of the various phases of
the business, but we can say that "there is room for
more" in the business.
BACK COUNTRY
"Back Country" was formerly used to desig-
nate the farm lands lying from six to fifteen miles
back from the coast. It is now somewhat of a
misnomer, for with the smooth, asphalted automo-
bile roads now penetrating that part of the county,
and those to be built with almost a million dollars
for which bonds have been issued, does away with
the idea of country life. Construction of the new,
and extension of the old roads out from the city,
is now going on and will be completed in just a










. . ' :" . .. . . . . .. . .... - . '. . . " : . . ! . -. :. . . . " " . "






year or two, after which practically every farmer
will live within five, ten, or fifteen minutes of the
heart of the city. Really almost suburban. That
is as it should be, for the farmers in St. Lucie Coun-
ty are all "well off" and most of them are rich.
Perhaps a little human interest story will illus-
trate my meaning clearly. A man of Fort Pierce,
Florida, he was not a farmer-he is an artisan.
His wife owned 40 acres of land near this city. He
had $1,000.00, and harkening unto the wiseacres
who told him all about how to do it, he put all of
his cash into one crop and lost it. There he was,
flat broke. But he is a game sort of a man, and his
wife is just as game as he is, so he went out and
got a job.
Oh, they had their share of hardships, tough
luck, discouragement and actual losses, perhaps
several years of it, but they never gave up. They
staid in the game. Both of them worked on their
place, and to make a long story short, they were
offered this year, $40,000.00 for their property
and refused it. They have been here about thir-
teen years. Can you beat it? There are many such
stories, an hundred or more, some of them much
richer, in our St. Lucie "Back Country".
Citrus fruit is our principal crop, but truck,
which means garden vegetables, is rapidly assum-
ing great importance as a quick money producing
business. St. Lucie County climate and situation


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form ideal conditions for the production of all
kinds of edible vegetables, very early. Under these
conditions there seems to be no end to the profit
St. Lucie County soil will yield. Tomatoes pro-
duced $500 to $600 per acre. Potatoes from $250
S to $400 per acre. Eggplant from $500 to $1,000
S per acre. String beans $200 to $400 per acre, and
so on through the long list.
Because of our favorable location, our truck of
all kinds reaches the northern markets very early,
usually ten days to three weeks ahead of all com-
petitors, and its quality tops the market invariably
each year.
The types of land found in this section, in order
of their productivity, are: Sandy loam with clay
subsoil, usually found in "hammock" land, muck,
high pine land, prairie lands, flatwoods, scrub and
S pineapple lands. Sand is the principal constituent
of all these types of soil, except, perhaps, the muck
and peat. Of the latter there is but little in this
back country, not enough to be worthy of serious
consideration. Pure muck is the most fertile, that
is, it requires little or no fertilizer, but it is always
low-lying land and its drainage is difficult and
expensive. St. Lucie County fruit won the grand
prize six years in succession in the great State Fair
for its quality. Many experts have studied the
reason for this remarkable success. They acknowl-
edged the superiority of the fruit and have tried to


*V./
























find out why it is so. One soil expert came here and
spent months making a soil survey and stated that
it was largely, if not wholly, due to so much of the
land in this county being underlaid with a clay sub-
soil. But the consideration of its fertility or pro-
ductivity depends entirely upon what the land is to
be used for. If one desires to specialize, raising
some one particular crop, land suitable to that crop
should be selected. Corn, for instance, will make
40, 50 or even 100 bushels to the acre on good land
with a clay subsoil and would not return the seed
used in planting it on hard-pan land, whereas cotton
will make "a bale to the acre" on hard-pan soil and
would not do better on clay subsoil. However, the
modern grower usually depends upon diversity of
his crops and, in that case, it is universally conceded
that the hammock lands are beyond question the
best all-around land in the State. There are various
kinds of hammock, but any of them will produce a
greater variety of crops than any other type of soil.
They are difficult and expensive to clear, but usually
drain perfectly and easily. The high pinelands are
more easily brought into cultivation, respond
quickly to proper treatment and can be made to
produce large and early maturing crops. Prairie
lands, if they are perfectly drainable, are excellent
and much in favor because they are usually almost
ready for the plow. The flatwoods are, generally
speaking, low, level lands, with little clearing to do






and, when drained satisfactorily, yield abundantly.
There are 549 square miles of this fertile back
country, or a total of 351,360 acres. Not more than
ten per cent of this is under cultivation, but 150,-
000 acres are under complete drainage. The sum
and substance of the whole matter is that St. Lucie
County has 316,224 acres of land, much of it under
complete drainage but none of it under cultivation.
SCHOOLS
Fort Pierce has a school plant that has attracted
National attention because of its architecture. Vis-
itors from many different states as well as the Flor-
ida school authorities have inspected it, and were
most complimentary in their opinion of its design.
Primarily the purpose of that design is the admis-
sion of sunlight and air in every room, a purpose
successfully accomplished and with great conven-
ience of arrangement. This makes both buildings
perfectly sanitary and hygienic. The new High
School building, occupied for the first time last
year, is almost a duplicate of the first or old build-
ing and has the same sanitary arrangements. Dur-
ing the epidemic of influenza in 1918 and 1919
schools were closed in many of the cities of the
state and many children in other places contracted
the disease, with the usual percentage of death
from pneumonia following the "flue". The mat-
ter of closing the schools in this city was discussed
by the school authorities and the health officer and
they decided that the sanitary and hygienic condi-
tions of the school were beneficial to the children
and therefore the schools would not close. The
result justified the decision, for not a single pupil
contracted the disease. Smooth automobile roads
from the North, West and Southwest enable the
County Board of Public Instruction to operate
school busses in transporting, free, children from
ten or more miles out in our back country, thereby
giving them all the advantages enjoyed by children
living in the city. The school is divided into four
departments in two separate buildings, each having
its own recreation grounds. The departments are
the primary, the grammar, the Junior High and
the Senior High school, each with its full com-
plement of instructors and all under a supervising
principal. There are about 1500 children in at-


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tendance. The school is equipped with a complete!
reference library in charge of a paid librarian.
graduated, experienced nurse is employed to guard:
the health of all school children in the county.
The sports and athletics are under the super-
vision of an instructor and coach and a number of.
state records have been made by St. Lucie Count y
High School students. Numerous silver cups and
trophies awarded for individual and team chamni
pionships are preserved in the school.
The American Chemical Society offers a state
prize each year to the High School student submit-
ting the best original essay on the "Relation of
Chemistry to Health and Disease." That prize,
for the Florida student, has been won two years in
succession by a Fort Pierce High School student.
Young as our county, our city and our school*
are, graduates from the Fort Pierce High School
are now filling important positions in the industries,
arts and sciences and civic welfare work in many of
our great cities and in several foreign countries.
There is a large and interested Parent-Teachers'
Association working in connection with the schools.
Hot lunches are served for the children at the
noon hour each day, under the supervision of a'
committee of public-spirited women, representa-
tives from each church in the city, appointed by the
County Board of Public Instruction. This service
has proven, for years, a very great success, filling
a long-felt want.
CLIMATE
The most surprising thing about the climate of
Fort Pierce and St. Lucie County, to the stranger,
is that we can sit on the porch in a comfortable
rocker and read the newspaper accounts of cold
spells, snow and ice, and blizzards all over -the
country; or can lie in a hammock, gently swayed
by ocean breezes, cool and comfortable and read
of the awful heat waves and the reports of the men,
women and children killed by the heat. There is
never any snow and ice here and the first heat pros-
tration, sunstroke or death from hot weather in the
state of Florida has yet to be reported.
The Indians in St. Lucie County never wear
blankets or shoes, and their pickaninnies wear no
clothes at all. There's many a man in St. Lucie


; 6 '"






p .


i- I- -------


County, lived here all or most of his life, who never
:. had an overcoat on except, perhaps, as a joke, to
S, "try it on just to see how it feels."
We have some "chilly" days in January and
February, perhaps, but they are very exceptional,
S and even then the chances are that "it will be warm
tomorrow." Cowmen ride the range all day long,
v.i perhaps in the rain, and often sleep out wearing
,. only a "slicker" over their clothing as a protection
from the weather.
So much for the days, but it is the nights that
are glorious. Gently warm and balmy with the
soft salt air blowing in from the sea makes a night
of perfect rest certain. Never a hot night if the
prevailing breeze can get to you. And the gorgeous
moon and stars! Whether it is a harvest moon or a
Christmas moon it is always a festival moon, a car-
nival moon, a moon that elfs and fairies delight in.
Ours is indeed a wonderful climate, more days in
the year, than will be found anywhere else in the
World. It is almost a perfect climate. It is where
the tropical and temperate zones meet.
-'. Of course we have some unpleasant days and
nights, but we have weeks and months of gorgeous
: weather. In the summer some days are hot in the
sunshine, but when one steps into a shade-any
shade-our nearly perpetual breeze is cool and
Very refreshing. We have days and nights of rain,
,, but never any of that dense, wet, cold fog, so com-


I�en NO
. .... .... ... .........

























mon along the seashore and which is s
cause colds, coughs and pneumonia. An
liarity of our climate is that our bad
never of long duration, even in the sum
day or two of hot sunshine is almost
change into delightful, refreshing tc
lasting for weeks, followed by another
of hot sunshine. We never have long
spells or bad weather.
SURF-BATHING
If there is any one of the many natu
tages the citizens of Fort Pierce have mc
than anv other, it is the hathin beach.







&tow, but if bathing in eight or ten feet of water is
Sufficient, there is safety.
Now that the causeway is completed it is only a few min-
utes' drive across the Indian River to the beach. There the
fine new Casino and every other requisite for an enjoyable dip
in the briny deep awaits you. And it is glorious. The breakers
come in high and strong, each one rolling under you with a
thrilling intimation of its mighty power which is rapidly dis-
sipated as the great wave force flattens the great volume of
water "as flat as a pancake" before it begins its return journey
to the awful power from whence it came.
No life guards are employed at the Fort Pierce beach, yet
v ..,little children play around unattended in water up to their hips
S. or are taught to swim by their parents out in the water over
their heads. It is a favorite resort for Sunday School and all
kinds of picnics where children predominate. All kinds of
parties are given over there and the casino is an ideal dancing
place in the mystic light of the full moon.
A " ' FRUIT
Every known variety of tropical fruit and many varieties of
fruit of the temperate zone grows luxuriantly in St. Lucie Coun-
ty. At one time in the history of the county the pineapple and
its culture was the leading industry in all this part of South
Florida and St. Lucie County, as usual, was the leading pro-
ducer of that succulent fruit, just as the county is now the lead-
N t ing citrus fruit producing county in the state. Possibly other
counties produce more citrus fruit than this county does, but
" IF the finest fruit grows here.
But the pineapple culture "died out," at least nearly all the
plants died and for many years the growing of that fruit was
abandoned. During the last few years it has been steadily
coming back to its former glory. Each year is proving more
Sand more successful and the future of the pineapple in this








.





count\ is now more promising than it has been for years. In
1909 the St. Lucie County growers shipped 550,000 crates of
pineapples, and now it looks as if that great record would be.
reached again in a few years. This year probably about 42,000
crates is the record, but the fruit was of remarkably fine quali-
ty, better than ever before.
When the pineapple culture failed, the growth of citrus
fruit, which had been already proven a success, became the
leading production of the county. New groves were put out in
increasing acreage each year and are still being put out. The
famous Indian River forms the eastern border of St. Lucie E
County and citrus fruit from the Indian River country has, for k
fifty years or more, been the choicest fruit in the market. St.
Lucie is fifth in the production of citrus fruit trees bearing and
planted in the state, but when it is known that those counties
which have a greater number of trees were settled and planted ~ k
to trees thirty years before this county was opened for settle-
ment, it is easily understood why such counties are in the lead.
Because of its peculiar location, its perfect climate, its perfected
drainage and its clay subsoil, St. Lucie County oranges and
grapefruit have, by their superior quality, won a place of their
own as the premier Indian River fruit. For seven consecutive
years now the citrus fruit of St. Lucie County has won the
grand prize at the great fairs held in the state. In competition
with all the fruit-growing counties in the state, subjected to
every known scientific and practical test by experts, experienced
and nationally known judges from all over the country, the
quality of our fruit has invariably been awarded the blue ribbon.
In fact St. Lucie Countvy has honestly earned and deserves the
reputation of being the best fruit-growing county in the state,
which it enjoys.
Pineapples, oranges and grapefruit are not all the fruit we
raise. They are mentioned first, because they are, at present,
the most extensively cultivated fruits, but almost every kind of
fruit that grows anywhere will grow here. Bananas, grapes,










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s, guavas, peaches, mangoes, huckleberries, avocadoes,
s, papayas, native and Japanese persimmons, limes,
e sub-varieties of the orange grow prolifically in this
Here are many typical tropical fruits growing in this
ach as the calamondin (citrus), strychnos, spinosa,
e, rose apple, cocoa plums, crimson delicioso, passion

and other delicious fruits growing prolifically in
County, such as the mango, the guava, the avocado
apaya, are little known at this time in the North, but
e bound to find their place in the markets of the coun-
: mango is a most delicious and wholesome fruit; it
Shape, green in color until fully ripened and has a
taste all its own. The appreciation of the common
homes with the cultivated taste, but the special varieties
)us from the first. It grows to perfection in St. Lucie
)ut does not do well north of here. The guava seems
)pical may apple, but has much more substance. They
I, sliced and eaten with cream and sugar and make a
cid but delightful breakfast dish. The principal use
he guava, however, is in making the celebrated jelly,
)aste. It grows to perfection in St. Lucie County.
quacata, avocado, or alligator pear, is another tropical
nost nutritious and wholesome fruit, very delicious
onnaise, or used in any kind of salad. It is rapidly
n favor and can be found in the Chicago, New York
great city markets.: It is a true tropical fruit and will
north of the latitude of Fort Pierce. The papaya is a
)mmonly called a pawpaw, although it is verydif-
om the pawpaw of the North. It is known in the
a vegetable pepsin because of its complete digestibili-
gh nutritious value. It is much used as a food in trop-
tries and it is fine with a little salt and pepper on it,
nuskmelon of the North. St. Lucie County is about
northern limit of its growth.






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Railroads meet"


Half the
Population
Within
4 Hours


Fully ,.ne-hAlf the popula-
tion u"f Florida it within four
hliur'' motor run from
Ft. Pierce. This fortunately
l..:ated city is just half-way
between Tampa and Phila-
delphia by boat around the
Florida peninsula.


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FPNTlD a3s I1 RECORD COiPANTr. BT. ACUSTINE, FLOIID, U. B. A.




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