• TABLE OF CONTENTS
HIDE
 Front Cover
 Back Cover
 Foreword
 Map
 Magic Realm of Water
 Florida Keys --Magic Realm...
 Forty-Eight Hours to Summer
 Oversea Highway
 Construction Underway From Both...
 Construction Underway Way From...
 Stock Island Link Completed/Engineers...
 Key West the Only Frost-Free City...
 Key West the City of Achieveme...
 Outdoor Sports Daily Privilege...
 Investment Opportunities Along...
 Hotels at Key West/Residential...






Group Title: Key West, Florida : the paradise of America.
Title: Key West, Florida
CITATION THUMBNAILS PAGE IMAGE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00005063/00001
 Material Information
Title: Key West, Florida the paradise of America
Alternate Title: Paradise of America
Key West and the Florida Keys, Monroe County gateway to Cuba, West Indies, Panama Canal, Central America and South America
Key West "The Island City"
Physical Description: 28 p. : ill.(some col.), map ; 23 cm.
Language: English
Publisher: The Record Company
Place of Publication: St. Augustine Florida
Publication Date: 192?
 Subjects
Subject: Monroe -- 12087   ( ceeus )
Description and travel -- Key West (Fla.)   ( lcsh )
Genre: non-fiction   ( marcgt )
 Notes
Summary: Key West, to winter visitors, is described as a "city of sunny skies and breeze-swept shores where winter is summer and summer is eternal".
General Note: Source document from the Florida Ephemera Collection, No.773, at the University of Florida Department of Special Collections' P. K. Yonge Collection.
Funding: Florida heritage collection
 Record Information
Bibliographic ID: UF00005063
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: notis - AAA6508
 Related Items
Other version: Alternate version (PALMM)
PALMM Version

Table of Contents
    Front Cover
        Cover
    Back Cover
        Cover
    Foreword
        Unnumbered ( 3 )
    Map
        Unnumbered ( 4 )
    Magic Realm of Water
        Unnumbered ( 5 )
    Florida Keys --Magic Realm of Water
        Unnumbered ( 6 )
        Unnumbered ( 7 )
        Unnumbered ( 8 )
    Forty-Eight Hours to Summer
        Unnumbered ( 9 )
        Unnumbered ( 10 )
    Oversea Highway
        Unnumbered ( 11 )
        Unnumbered ( 12 )
    Construction Underway From Both Ends/Two Long Bridges
        (MULTIPLE)
    Construction Underway Way From Both Ends/Two Long Bridges
        Unnumbered ( 14 )
    Stock Island Link Completed/Engineers Face Swift Tides/Asphalt Over Marl
        (MULTIPLE)
        Unnumbered ( 16 )
        Unnumbered ( 17 )
    Key West the Only Frost-Free City in the United States
        Unnumbered ( 18 )
    Key West the City of Achievement
        Unnumbered ( 19 )
        Unnumbered ( 20 )
        Unnumbered ( 21 )
    Outdoor Sports Daily Privilege of All
        Unnumbered ( 22 )
    Investment Opportunities Along the Florida Keys
        Unnumbered ( 23 )
        Unnumbered ( 24 )
    Hotels at Key West/Residential Facilities
        (MULTIPLE)
        Unnumbered ( 26 )
        Unnumbered ( 27 )
        Unnumbered ( 28 )
        Unnumbered ( 29 )
Full Text















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CUBA CENTRAL
WEST AMERICA
INDIES and
PANAMA SOUTH
CANAL AMERICA
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FOREWORD
EYl WFST and the Florida Keys bring
benign suiuner to the door of every
American. Within easy access of the
populous North lies this magic emerald chain, a
land of golden sunshine, iridescent se-s, and
balmy, salt-laden breezes. Bleak winter and his
knave, Jack Frost, are barred forever from the
Florida Keys by the guarding rays of a tropic sun.
Winter raiment here is summer raiment else-
where. Gay with exotic flowers, rustling palms,
and shimmering opalescent waters, Key West
and the Florida Keys beckon southward you who
would flee the frozen North for a sunnier clime.
Here winter is a succession of blue and gold days
with the sun coming up out of the Atlantic like
a ball of molten metal, shedding a mellow
warmth upon the Florida Keys as it wends its
way westward descending amid twilight shadows
and brilliant sunset colors into the depths of
the purple-hued Gulf.
Then down comes the dark upon the Florida Keys in all its
dusky, star-strewn beauty. Bright moonlight sharply silhou-
ettes the rustling palm trees into graceful, many-fronded fans
gesturing languorously to one another as they are swayed by
the soft seabreezes. Lights glimmer here, there, and yonder,
beaconing to you who halt upon the threshold of this enchant-
ing country that the yachting fleet has once again left the
ice-bound North to drop anchor off Key West and the
Florida Keys-"The Yachtsman's Paradise."


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MAP of KEY WEST, FLORIDA


I or further inform tion about Key West and Monroe County, appiv to
SECRETARY, CHAMBER OF COMMERCE
KEY WEST, FLORIDA


















EY WEST, the southernmost city in the
United States, offers winter visitors the
allure of tropical countries with continuous
life in its great out-of-doors. Balmy sunshine, invigorat-
ing salt-laden breezes and ocean bathing all contribute to
the happiness of those who love the open spaces. This joy-
ous freedom from housebound conditions of the wintry
North is the great boon granted by the Island City to those
within her gates.
Those who are accustomed to the austere and barren
landscapes of winter can not but remark the complete
change of scenery to be found here, and joyously fare
forth each day to revel in the allure of sea and sky with
its vivid scenic vistas, or to participate in the multiplicity
of open-air sports which are made possible by the marvel-
ous winter climate.
No other city in the world enjoys the unique distinc-
tion that is accorded to Key West as an insular city, one
hundred and fifteen miles out to sea, connected by rail-
way with the mainland of the United States. Upon the
completion of the Oversea Highway, which is now under
c.-urse of construction from Key West to the peninsula of
Flor4da, this city shall become world-famed as a terminal
to two of the wonders of the universe.
Situated upon an island with marine surroundings of
tropical brilliancy, shadowed by myriad coconut palms,
possessing a climate unsurpassed for equability anywhere
in the United States, its insular isolation made accessible
by railway and highway, aeroplane and steamship, with
developers working fairy-like transformations upon its
verdant surface, Key West, the gateway to the tropics,
welcomes you, whether homeseeker or tourist.
With its architecture reflecting the influence of the
Spanish regime, its coffee shops, its turtle crawls, sponge
and fish markets, its harbor dotted with ships from all
over the world, its street vendors crying their wares in the


WEST


liquid syllables of old Spain, and its cosmopolitan con-
course of pedestrians thronging its coral streets, Key West
has an old-world charm with a similar personality to the
French quarter of New Orleans. Rich in tradition and
romance, the city atmosphere here is indefinably fascinat-
ing with its custom-bound observances. Insular and
hitherto isolated from the rest of the world, its code of
living, like that of all islands, has been autocratic, easy
unto itself.
These are the salient points of city life in Key West
which are caught into colorful panoramas of strangely
alluring sights by the stranger within its gates-and there
has yet to be a single person who is not enthralled by its
magic surrounding of sea and sky which greets the eye in
every direction as the streets are traversed.
This is a city of sunny skies and breeze-swept shores
where winter is summer and summer is eternal. This
smiling country with its allure of tropical enchantment
beckons you in hospitable gesture to join the vast throngs
who are daily discovering "the splendor of the tropics"
upon her fair shores.
Florida Keys Magic Realm of Winter-
Resort Fairyland
Key West is rapidly awakening from her apathetic
indifference to what.is going on in the outside world, and
is speedily enhancing her radiant native beauty with the
artifice of man. Many and busy are the hands at work
upon her fair shores, transforming verdant wastes into
palm-shaded drives, velvety golf courses, winter villas,
and fishing lodges with piers thrust out into the shallows
of its ocean front. Hotels, public buildings, apartments
and houses are scheduled for erection here this winter.
Already building activity has exceeded the total of three
years' volume with promises of increased energy in this
direction with the advent of the winter season.


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KEY WEST'S NEW BUILDINGS
5. Wolkowsky Building. 6. Renedo Building.
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5. Wolkowsky Building. 6. Renedo Building.






Elaborate winter resort developments are in course of
construction upon the Florida Keys, almost every island
in the chain being included in one project or another.
Notable among them is the Key Largo Club Properties
which is backed by Senator Butler, of Massachusetts, and
others prominent in northern commercial life. Another
development south of this one is the Largo City Proper-
ties embracing an expenditure of $20,000,000. There are
numerous smaller developments amounting to thousands,
hundreds of thousands and on to half a million of dollars
in improvements which are being prepared on Key Largo
this year. With the opening of that link of the Oversea
Highway in January, it is felt that this island has a most
roseate future as the site of many winter resorts.
Another Key, which is scheduled for winter coloniza-
tion, is Upper Matecumbe. This island is owned by
George Merrick, the Madison Holding Company of New
York, and numerous multimillionaires who have winter
homes there. A yacht club is already erected there which
is controlled by fifty New Yorkers who spend the winter
there annually for the fishing. This club is built in semi-
colonial style with beautiful grounds surrounding it, and
has a fleet of fishing boats ever in readiness for the use
of its members.
Plantation Key is the scene of much investment at pres-
ent and it is rumored that a gigantic development is
planned for this key by those who control it, although this
can not be substantiated as yet. Lower Matecumbe is the
property of the Matecumbe Properties, a subsidiary of the


Miami Beach Casino Company, which is controlled by
members of the Newport Beach Association. It is said
that Lower Matecumbe is to be developed as a second
Monte Carlo, rivaling the European resort in point of
magnificence and scenic beauty. Long Key has long been
famed as a fishing camp de luxe, operated by the Florida
East Coast Hotel Company in conjunction with its chain
of hotels from St. Augustine, Palm Beach to Miami and
Key West. Here migrate many of the wealthy contingent
for the game-fishing, and Zane Gray, the novelist, has
established his winter home on this key for no other reason
than that of angling for the gamey species.
Big Pine Key is the scene of development with fishing
camps, winter-resorts, residential subdivisions all included
in the program of activities for that island. At its south-
ern end lie the New Found Harbor Keys, jeweled islets
already converted into winter estates by Chas. Munson, of
New York; Percy Cook, of Scotch Plains, N. J., and
others who desire to combine the beauties of the tropics
with privacy. Here the Miami Land Company is putting
on a development located upon the largest key in the chain
which is to be put on the market in the form of half-acre
estates with every device pertaining to comfortable exist-
ence incorporated into plans for improving this island.
These estates will be sold to a most exclusive coterie who
desire privacy and luxury combined with the superb win-
ter climate offered by the Florida Keys.
There is an enterprise in the first stages of organization
upon Sugar Loaf whereby the natural growths of sponge


Florida East Coast Over-Sea Extension-Bahia Honda Viaduct


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will be reinforced with an artificial sponge farm to be
propagated in the waters immediately adjacent to Sugar
Loaf at a little station named Chase. This was the site
of a former attempt to propagate sponge which failed,
but the present undertaking is profiting by that experiment
and under the new regime of sponge growers will doubt-
less prove a success. R. C. Perky, wealthy owner of Key
property and an enthusiastic advocate of the future of
these islands as ideal winter-resort sites, is backing the
project on Sugar Loaf. He has acquired the services of
experts and his staff is composed of men who have made
the sponge industry a life-long vocation. With their able
assistance he feels that he shall succeed beyond his most
optimistic hopes. This project is located over on the bay
side of the island and in no way interferes or is connected
with the many ocean-front resort projects which are afoot
for that part of Sugar Loaf.
Although almost every island in the chain is included
in the wide-spread plan of development that has been
made for the Florida Keys, only those that are taking con-
crete form are mentioned here; for that reason, numbers
of keys just as attractive as the ones described are omitted.
They will without doubt have many interesting develop-
ment stories to tell before the year is out.
For lack of authentic information, many similar de-
velopments must go unenumerated. There are many in
embryo state now, that already will be announced before
this publication is issued. But it is the policy of the
Chamber of Commerce not to mention anything which is


yet in the realm of unrealities unless its future actually is
guaranteed. Details of pending plans of development
upon any island of the Florida Keys may be had, how-
ever, upon request.
Forty-Eight Hours to Summer
Key West easily is accessible from northern and west-
ern cities because of the great diversity of transportation
mediums feeding into this port. The marvelous Over-
sea Railway, constructed over the Florida Keys by Henry
M. Flagler at a cost of $49,000,000, affords direct train
connection with every important city in the United States.
New Yorkers entering Pullmans in Pennsylvania station
when the weather is registering zero, forty-eight hours
later will descend into the mellow sunshine of Key West's
glorious winter climate. Chicago is but a few hours
farther away and almost all of the North comes with-
in that radius. "Forty-eight hours to summer" aptly
emphasizes Key West's accessibility to all.
In reality Key West may be said to be the hub of the
Western Hemisphere, since it likewise is the gateway to
the West Indies, Central and South America and the
Panama Canal. Owing to its strategic location in the
waters of the Atlantic and Gulf, it is an important mili-
tary and naval base in time of war. It possesses this same
strategic importance from a commercial standpoint in
peace-times, and is destined to become not only the most
beautiful winter resort in southern United States but a
marine and aerial port of world-wide consequence.



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47


Florida East Coast Railway and Peninsular and Occidental Steamship Terminals.
Insert-Freight Car Ferry. "Jos. R. Parrott."


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OVERSEA HIGHWAY
Views of Completed Links Over Southern Keys. Scenic Vistas from This Wonder Highway. Something of
Construction Which Is Speeding This Road to the Mainland of Florida.


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The Florida East Coast operates through trains over
its Oversea extension from New York, Chicago, St. Louis,
and other points. Pullmans entered in Key West convey
passengers to their destination without change. During
the winter season when travel southward is at its height,
travel facilities are luxurious, trains of drawingroom cars
with observation and diner traverse this system at fast
schedule, transporting passengers to Key West in a mini-
mum of time and with a maximum of comfort. Travel-
ers who come to Key West by way of Florida's west coast
will find ample and comfortable accommodations on
Peninsular and Occidental steamships, "Cuba," or "Gov-
ernor Cobb."
Both of these ships make speedy trips to and from Key
West to Tampa. They have a passenger capacity of 450
each. This company also operates a daily schedule to
Havana, Cuba, from Key West. This trip is made in
six hours, ships leaving every morning at ten o'clock ex-
cept Sundays. Within six hours passengers leaving the
Island City arrive in the Cuban Capital, ninety-two miles
away. The scenic beauties of the trip are incomparably
beautiful, and approximately one hundred thousand tour-
ists pass through this port en route to Cuba every season.
Many of these avail themselves of stop-over privileges in
Key West.
Through trips are made from Tampa to Havana and
vice versa with Key West as a port of call. When travel
is heaviest over this line, another steamer, "The North-
land," is added to accommodate all who desire to visit
the island of Cuba. This ship has a capacity of 600 pas-
sengers and is used to supplement the regular service when
needed.
The Metal Air-Craft Express Corporation, composed
of wealthy Detroiters and New Yorkers, have already
arranged for a landing site in Key West, in establishing
their connections along the coast of Florida en route to
Havana, Cuba. This organization intends to maintain a
daily schedule from Jacksonville, St. Augustine, Daytona,
Palm Beach, Miami, Tampa, to Key West en route to
Havana and return. It expects to operate a repair station
here in conjunction with its passenger business through
this port. With its corps of experienced aviators and
splendid aerial equipment it will undoubtedly become a
stabilized method of transportation to points included`"in
their itinerary.
This corporation plans to extend its network of aerial
lines from Havana to Mexico next winter, and there is a
possibility that it may seek stations in South America as
soon as arrangements toward that end may be effected.
There is a persistent rumor that this city is to be in-


cluded in the system of Florida resorts touched by the
Vanderbilt-Ford aerial enterprises. This has not been
authoritatively affirmed as yet, although the possibilities
are encouraging people here to believe it inevitable.
In this manner Key West becomes important as the hub
of aerial activity to and from northern and southern coun-
tries.
The completion of the Oversea Highway, which is
now progressing from its two terminals to a central meet-
ing point somewhere along the Florida Keys, will form
another link for Key West with the outside world. The
connection of Key Largo with the mainland of Florida
by means of this road, which will be ready for travel by
January Ist, insures an influx of visitors to its shores this
season. The southern end is already linked with two more
keys and there is a prospect of its extension to Saddle
Bunches within the next few months. In the meantime,
everything possible is being done to expedite construction
along its entire length, and it is hoped that this wonder
highway will be in readiness for tourist travel by the
winter of 1928. Through the medium of this motor
highway, Key West will undoubtedly attract thousands of
visitors to this last frontier of the United States, which
has hitherto remained an unexplored territory.
Approachable through the medium of aeroplanes, auto-
mobiles, railways, steamships or upon one's own .yacht
down the well-defined water channels which parallel both
sides oi the Florida chain, Key West is becoming easily
accessible to the populous North, whose thousands turn
southward with the first chill blast of winter winds. Dis-
tant but forty-eight hours from many cities, as trains and
ships run, this time is reduced to one-fourth when aerial
transportation is employed. Eventually aeronautics will
revolutionize travel methods, bringing Key West and the
Florida Keys to the very doorstep of every American.

The Oversea Highway

One of the greatest automobile highway construction
feats ever attempted, which, when completed, will stand
alone as the only boulevard of its singularly unique na-
ture in the world, now is under way to connect the city
and island of Key West with the Florida mainland. Be-
tween its two termini lie 125 miles of ocean and low
palm-bordered islets. There are ocean spaces between
which the low isles almost fade from sight, and passes
thirty feet in depth through which the waters oft rush in
a seven. or eight-mile torrent at the greatest ebb and flow
of the tides. a
This stupendous undertaking no longer is a dream. It
is an actuality. Construction has begun. It now is possible


































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KEY WEST'S WATERFRONT AREAS, WHERE THE MAGIC HANDS OF RESORT DEVELOPERS ARE AT WORK
1. Key West's Ocean-Front Soon to Be Developed Into Boulevard and Residence Subdivision. 2. Beautiful Bay at Head of Island Bounding One End
This Development. 3. Historic Martello Tower, Part of Which Is Soon To Be Sold. 4. "Martello Towers," New Residence Subdivision In Its Com-
pleted State. 5. "Waters Edge" Residence Subdivision on Stock Island. 6. "Martello Towers" As It Looked Last Spring.


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to describe its magnitude and details in a more definite
way than was permitted before surveys had actually been
undertaken or bonds had been issued for the construction
of various divisions of the job.
Present means of transit to the Florida mainland
available to citizens of Key West are via the overseas ex-
tension of the Florida East Coast Railway, which crosses
the ocean passes by huge viaducts, trestles, bridges and fills
to its deep water terminal station at Key West, or by boat
to Miami. There are more than 1,500 automobiles in
Key West, and while there are some twenty-five miles of
fine asphalt roads on the island and connection already is
to be had with Stock Island, the next island on the way
to the mainland, Key Westers have had a natural long-
ing to make their city available to the tens of thousands
of motorists who journey down the Dixie Highway to
Miami each winter.
So they are starting to build the overseas automobile
road which will pass over much the same route as the
Overseas Railway, well called the "Eighth Wonder of
the World," which was completed by the late Henry M.
Flagler in 1912. The overseas auto road, however, will
not require so direct a route as that necessitated by the rail-
way, and it will take a greater advantage of the natural
contour of the isL..ds. But it will present the same won-
derful vistas of the Atlantic Ocean and Gulf of Mexico,
pass across beautiful keys or islets thickly clad with vege-
tation and bordered with palms, and disclose to the auto-
mobilist what are without doubt some of the greatest
game fishing grounds in the world. It will make it pos-
sible to go from any point in the United States to Key
West in a motor car.

Construction Under Way From Both Ends

Three hundred thousand dollars in bonds were raised
about two years ago to start work on this strangest of auto
roads. Last March $2,600,000 in bonds were voted, and
today construction is under way both from the Key West
and Florida mainland approaches. Indeed, it is expected
that before the year is closed motorists will be able to
journey from Miami to Key Largo, the first of the keys
from the mainland. Incidentally, it should be mentioned
that part of the work lies within Dade County, Florida,
of which Miami is the principal city, and Dade County
has made an initial appropriation of $100,000 to link up
that part of the route within its boundaries with the over-
seas auto road.
Undoubtedly the advance in property values will more
than pay the interest and return the principal on any fu-


ture bond issues that may be essential. At present bonds
are issued out of the authorized $2,600,000 to undertake
different sections of the route as they are contracted for.
Flagler's herculean task in bridging the vast gaps of ocean
proved that it can be done. He had to fight terrific tor-
rential rains and high winds in the season of the fall
equinox, and to establish his great concrete foundations
by building through muck to coral bedrock deep under
the sea.
The plan of construction adopted by the engineers em-
braces the laying of two principal sections of the high-
way simultaneously from each terminal, that is, from the
mainland and from Key West; so that as the funds be-
come available from the bond issues, the road will advance
nearer and nearer to a central meeting point until it
finally becomes an unbroken stretch of asphalt surface
and concrete bridging. Work also is being started at sev-
eral points along the middle of the route which will
greatly accelerate the early completion of the whole road.
Work from the Miami end has now been under way
about eighteen months, and it is expected that Card Sound
to Key Largo will be bridged by the first of the year. On
Key Largo, which is a long and beautiful island, with a
length of about thirty miles, much road work has been
done. Fine resorts and a golf links and clubhouse will be
established there, and there will be a good road the length
of the island which will be a link of the new overseas
auto road.

Two Long Bridges

It is expected that it will be possible to use the road be-
fore all the water gaps are bridged. Except for two gaps
of ocean, one of twelve and one of seven miles, the re-
maining of the route will then be a continuous stretch.
The bridging of these gaps will, it is now thought, be
financed through franchises granted to private capital for
the construction of the bridges, although an effort will be
made to have the war department take over the work in
order to give greater availability to the important military
and naval post of Key West.
In any event, the bond issues call for the construction
of ferry-boats until the road builders have completed these
long gaps of bridging over the deep water. They will run
on a definite schedule, making trips daily, and will make
it possible for the tourist to reach Key West by automo-
bile several years earlier than if he were required to wait
until the stupendous engineering work required to com-
plete this bridging of deep waters could be completed.
As the work now is outlined and under way it easily is
possible of early completion, except for the two very deep

















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SPORT AS IT IS KNOWN IN KEY WEST
1. Playground City Park. 2. Going Home With the Friday Menu. 3, 5. Groups of Bathers Christmas Day. 4. "Ladies Day" at the Fishing Grounds.
6. What Mr. and Mrs. Tourist Can Do In One Afternoon. 7. That Famous Drive "From Atlantic to Gulf" on Key West's Golf Course. 8. Baby
Flamingoes. 9. "Safe at Home." 10. Key West's Version of "Beauty and the Beast." 11. Bay View Park Where Daily Band Concerts Are Held.






water gaps above mentioned. It may take three or four
years to bridge these gaps; but that will not prevent the
motorist from reaching Key West or enjoying to the full
the marvels of the virgin territory to be seen in the thou-
sands of picturesque keys.
The ocean liners following the deep sea lanes to Cuba
and Panama will often be the motorist's only sight of
civilization, and not infrequently the sight of huge game
fish leaping and flashing in the bright sunlight will make
the drive a strange and vivid experience to the tourist who
dares to venture so far from terra firma. The motorist
then may fancy himself more a navigator than a chauffeur.

Stock Island Link Completed

The road from Key West end will start from Stock
Island, which is the near island from Key West island on
the way to the mainland. Bridging between Key West
island and Stock Island has long since been completed, and
a fine roadway of asphalt has been completed the length
of Stock Island. From Stock Island the roadway will
cross the water to Saddle Bunches and Boca Chica Is-
land. The fill-in from Stock Island to Saddle Bunches is
well under way. The water is simply alive with beautiful
colored fish and there are many sea birds. The islands
suggest coral atolls in the South Pacific. From Boca Chica
over to Sugar Loaf, a distance of about sixteen miles, con-
struction is well under way.
From Sugar Loaf Key the road will go west to Cudjoe
Key, where it will meet the Florida East Coast Railway
and will run almost parallel with it to Big Pine Key,
crossing many waters and islets on this twenty-mile hop.
It is from here to Key Vacas the next hop, that ferries
will be used till heavy bridging can be completed. The
distance is twelve miles, and with two small exceptions
there are no islands. Key Vacas to Grassy Key is almost a
continuous stretch of islands.
Then comes a big seven-mile jump over the ocean to
Long Key fishing camp, the greatest big game fishing
camp in all the world, the experts say. Huge sailfish, tar-
pon, amberjack and a hundred other species of fish are
caught here every winter by thousands of sportsmen who
come from all parts of the globe. From Long Key to
Lower Matecumbe Key, Upper Matecumbe to the end of
Plantation Key, the motorist will traverse the most mag-
nificent islands in America. Beautiful palms, blue skies,
water and white sandy beaches lure every visitor. After
leaving Plantation Key the road hits Key Largo, and the
motorist does not again transverse water until reaching
Steamboat Creek, where he turns directly west, crossing


Card Sound to the Florida mainland. This last lap is now
under construction, a good part of it being almost com-
pleted. When he strikes the mainland he will be only
thirty-five miles from the city of Miami.

Engineers Face Swift Tides

The amazing nature of the engineering feat can be
realized only after one understands the natural elements
that must be overcome. Deep, swift running tides, which
exert a tremendous pull upon the bridge foundations and
other immovable objects sometimes during the equinox
West Indian storms whose velocity is nothing short of a
tornado; shifting sand that repeatedly changes the plans
of the engineers, and other forces of nature are planted
squarely in the path of these pioneers in automotive marine
road construction.
There are places where the Florida East Coast Rail-
way viaduct passes over thirty feet of water. To this must
be added the depth of the piers in the sea bottom and the
height of the piers above the surface of the ocean. Some
of the piers rise almost thirty feet from the water. It
required the entire carrying capacity of one great seven-
masted schooner to bring down the materials from the
North used in the making of a single pier.
Wherever the water is shallow huge steam shovels scoop
up a glue-like mud from the bottom called marl, contain-
ing ninety-one per cent lime, pile it high enough for a
road bed and allow it to dry.
There is an erroneous impression that this is caused by
coral deposits. The Smithsonian Institute believes it is
due to the precipitation of lime in the sea water. When
exposed to air this material gets very hard and may be-
come so hard with oxidation as to require blasting. When
crushed it gives a beautiful soft finish, which makes an
excellent road surface with the application of crude oil.

Asphalt Over Marl

Entire road embankments made from this marl will be
constructed wherever possible. To insure a smooth road,
however, it will be covered with asphalt, which also does
away with the brilliant glare of the sunlight reflected by
the bare marl rock surface. It will be from sixty to
seventy feet wide and ordinarily about six feet above the
surface of the water at high tide.
This is believed to be the onlyinstance on record where
engineers can make the sea give up a road bed. In deep
water the road will be constructed of concrete, some of
which will undoubtedly be prepared from the marl on
the ocean bottom.




















































































-~* -i '-


-~r .-- -.- n.4-, --. ----- ----.-3


PANORAMA OF KEY WEST-THE ONLY FROST

























































-_ l_ ....I

ce~Pbr .I~. -~~ Cd~


ST-FREE CITY IN THE UNITED STATES






The Overseas Highway, as it will be known, will be a
continuation of the famous Dixie Highway that extends
from Chicago and other middle West centres to Jackson-
ville, Florida, thence follows the East Coast line for a
distance of 418 miles, running through St. Augustine,
Ormond Beach, Daytona Beach, Palm Beach, Ft. Lauder-
dale, Miami and other famous winter resorts that border
the Atlantic. The Key Largo bridge passing over Card
Sound, which is the first the motorist will cross upon leav-
ing the mainland, was started June 20, 1924, after per-
mission had been granted by the war department to the
joint application filed by the county commissioners of
Monroe County, of which Key West is the principal
centre, and Dade County, of which Miami is the me-
tropolis.
Key Largo is nearly thirty miles in length and a mile
and a half wide in certain sections. Small plantations of
pineapples, oranges, lemons and limes, and tomato fields,
together with thousands of cocoanut trees, are seen in
every direction. Much is raised on the other keys near by,
too. Some of the keys already have roads constructed, so
in a few instances it is only a matter of linking them to
the new highway being constructed to form the Overseas
Highway.
When this is completed, it will form another wonder
in addition to that marvel of engineering achievement,
the Oversea Railway, which was thrust down the length
of the Florida Keys by the indomitable energy and per-
severance of that great financier and dreamer, Henry M.
Flagler, who emptied the coffers of a fortune in his deter-
mination to span the emerald chain. Constructed at a cost
of $49,000,000, this great undertaking is a means of easy
access to Key West today, and the memory of this great
man who did so much for the Island City will be handed
down from generation to generation as Key West's great
benefactor. Key West, as a terminal city to these two
wonders of the world, is destined to become the Mecca of
thousands desiring to witness these engineering marvels.

Key West the Only Frost-Free City in the
United States

Key West and the Florida Keys possess a climate un-
surpassed by that of any other section of the United
States. It not only is the warmest city in winter but the
coolest in summer. When other parts of the country are
sweltering in the torridity of stifling heat waves or freez-
ing in their winter's slush, Key West's weather is a suc-
cession of cool breezy days the year round.
The wet and dry seasons are well defined here, the


former occurring from May to November and the latter
extending over the winter season. For that reason, winter
in Key West is particularly desirable with its contrasting
wealth of sunshine and dry warm weather.
Coal shortages and snow-bound traffic conditions seem
dreary unrealities to the people of this chimneyless city
who are free to seek the out-of-doors day after day, un-
conscious that there are less-favored places in the country,
where inhabitants are housebound by one rigor of winter
or another.
The annual monthly temperatures for one year as
given below from the report of the United States Weath-
er Bureau, which is stationed in Key West, show con-
clusively the equability of climate peculiar to this city and
the Florida Keys alone:
January, 74.1; February, 75.5; March, 77.9; April,
80.7; May, 84; June, 87; July, 90.3; August, 90.5;
September, 89.1; October, 84.8; November, 79.9;
December, 76.2. Annual average temperature, 81.7.
Total yearly rainfall was 24.89. Of this table of
monthly precipitation, only 1.88 occurred from Novem-
ber to April. The monthly tabulation of precipitation is
for January, 0.35; February, 0.06; March, 0.39; April,
1.08; May, 5.67; June, 3.14; July, 2.88; August, 3.88;
September, 4.97; October, 1.39; November, 0.73;
December, 0.35. Annual precipitation, 24.89.
When other cities in Florida are in the grip of chilly
weather with frost nipping their winter blossoms into
blackening shrubs, Key West is immune. Only once in
the history of the city, as shown by weather records over
a period of fifty years, has the thermometer ever descend-
ed below its customary range of fifteen degrees and that
was upon January 12, 1886, when it registered a mini-
mum of 41 degrees. Two times it has risen to 93 degrees
in summer, but the average annual temperature as in-
dicated by the tabulation above is 81.7 degrees.
It can not be gainsaid that Key West's greatest asset is
its equable climate, superior to that found anywhere else
in the entire United States.
Unlike any other city in Florida, Key West is free of
the malarial mosquito, and for that reason inoculated
persons find themselves rid of this disease after several
months' residence on the island. The medical profession
are becoming more and more convinced of the efficacy of
sunshine as a germicide, and upon this island, where sun-
shine and salt air sweep its surface every day in the year,
disease is not the malignant death-dealer it is in less
favored sections of the country. So healthful is Key
West that there is only one undertaker for this city of
nineteen thousand people and he is obliged to work at





other trades in order to make a livlihood. Under the beam-
ing rays of a tropic sun, reenforced with invigorating
saline breezes, obstinate cases of influenza have been
known to succumb to healthful conditions found here,
with complete restoration of the person afflicted.
Key West, because of its equability, is an ideal home
for children. Danger of pneumonia is a rarity and even
juvenile contagious diseases contracted in this climate
seldom result in more than temporary discomfort. Many
little tots arriving here pale, anemic and delicate have
gained the vigor of health and bloom of vitality under
the gentle rays of Key West's warm sun, salt air and, dis-
porting themselves in the ocean waters, attain that sun-
tanned and robust appearance that denotes complete well-
being.
Vital statistics which are compiled annually by the
State Board of Health show that Key West is one of the
most healthful cities in Florida, and this result is credited
entirely to its equable climate and insular isolation.

Key West, the City of Achievement

Through their ingenuity and initiative in conceiving
and carrying out the idea of an Oversea Highway to the
mainland of Florida, the people of Key West have won
the attention of the nation; and prosperity, in the form of
wealthy investors, is already traversing the Florida Keys,
centering its attention upon the Island City.
Through the medium of this great undertaking, Mal-


A Day's Catch


colm Meacham, wealthy New Yorker, became intrigued
with possibilities for winter-resort development here. He
toured the island on the occasion of his visit to Key West,
and was so enthusiastic over the wonderful inducements
offered by the city that he bought one thousand acres of
ocean-front property for the purpose of developing a
gigantic winter colony here. This tract parallels the
water-front and the county road for approximately four
miles. It contains the old salt ponds and some of the finest
land on the island. There is a four-mile beach along its
ocean side, and one of the most beautiful natural harbors
bounds its northeastern shore. Mr. Meacham intends to
erect a winter-resort de luxe upon this area, a paradise of
winter homes, yacht basins, scenic waterways and bathing
casinos. The entire development will be representative of
similar developments effected elsewhere along the East
Coast of Florida, and in point of architectural and scenic
beauty will eclipse many.
Mr. Meacham was so impressed with the ideal climate,
beautiful marine surroundings and easy accessibility of
Key West that he is already at work upon his tract pre-
paring the ground for other improvements. When this
development begins to assume the tangible outlines of its
future destiny, it will greatly enhance the artistic beauty
of a city already attractive with its coconut palms, sunny
climate and superb water scenes.
Another development that is more than half-com-
pleted is "Martello Towers," a residential subdivision
which is in process of improvement under the direction


SHOOTING AND FISHING ON THE FLORIDA KEYS Top--Turtle Haul
The Florida Flamingo Bottom-Aeroplaning Between Havana
Trap Shooting at Long Key and Key West





of Ladd & Company, who are handling it for the Bur-
bank Realty Company, owners and developers of the
tract. This area embraces thirteen acres, half a block from
South Beach, and directly across the street from beautiful
Casa Marina, the Florida East Coast Hotel Company's
hotel. This development faces the narrow strip of ocean-
front property known as Martello Tower reservation, a
government-owned preserve containing historic old Mar-
tello Tower No. 1, and two platforms for arc-lights.
Almost the entire area is free of buildings so that resi-
dents in this subdivision have an unimpeded view of the
ocean front. The two streets which bound the property
on its northern and southern ends extend to the water's
edge.
This subdivision is particularly attractive to the winter
homeseeker because of the beneficial restrictions govern-
ing residence there. The entire area has been zoned with
space allotted for business, apartment, and residential sec-
tions. Building rights are regulated, the minimum cost
of any single structure to amount to $10,000. All public
utilities, such as sewerage, lights, telephone and gas, will
be installed through underground conduits, eliminating
unsightly poles and other paraphernalia. Only masonry-
construction will be permitted and there is also a clause
calling for uniformity of frontage on all lots, insuring
a symmetrical development of the property.
In return for these restrictions, developers of this tract
have filled in the entire tract with substantial soil, paved


streets and sidewalks, improved each lot with coconut
palms, using approximately five hundred of these orna-
mental trees there. Grass has been planted, and there only
remains the construction of buildings and homes to be
done by owners.
This subdivision was put on the market early in July.
In less than a month, these lots were completely sold out,
and prices there now range from $14,000 to $25,000 for
single lots.
C. S. Baxter, a member of the Burbank Realty Com-
pany, owns a tract on the ocean-front, immediately ad-
joining "Martello Towers." He has already announced
that he will erect a hotel and bathing casino on this tract.
The entire development project, which is under way
through Ladd & Company, calls for an elaborate program
of macadamized streets, white ways, Roman baths, bath-
ing casino, hotel, and residence lots prepared for actual
building. When this is completed it will become linked
with Malcolm Meacham's development as one continuity
of beautiful winter homes and recreational centers. This
entire area will be circled by the boulevard which Key
West is ready to construct now.
Yet another development which is diminutive in area
but promises to be one of the attractions of Key West's
suburb, Stock Island, is "Water's Edge," a small sub-
division located near Boca Chica bridge on that Key. This
subdivision faces the water and will be extended into the
channel for seventy-five feet beyond its present shoreline.


It4I Pit.
'pj~ j irL






101 7iL


"-" _4-'-.-"su,,

KEY WEST'S PUBLIC BUILDINGS
Marine Hospital. Entrance United States Army Barracks. United States Weather Bar-ain. First National Bank. Lighthouse. Federal BHll inl
and Postoffce. County Court House. Ovals-Maine and Soldier and SailorsCivil War (Federal) Monuments.







A dragline is at work there now, filling in the tract which
is to be elevated to approximately three feet above its
present surface. Coconut palms will outline every lot,
and the water-front will be bulkheaded. It is the plan of
its owners, Miss M. P. Harris and Judge Ileen Williams,
to persuade other owners of adjacent property to cooperate
with them in forming an unbroken series of similar
developments, thus enhancing the appearance of that coast
of Stock Island.
In addition to these developments plans are approach-
ing consummation for the erection of many apartments
and other housing units for Key West.
One new hotel is already nearing completion; others
are to be formed of buildings to be remodeled for that
purpose this fall. Many improvements in architectural
and scenic effects are already noted. Old buildings are
being renovated or remodelled, still others have been de-
molished to make way for more modern and attractive
structures. Many are being camouflaged with shining
coats of paint and the entire appearance of the city is
beginning to show signs of marked improvement.
One of the most vital needs of the community is on
the verge of actuality in the impending construction of a
boulevard around the island of Key West. This will un-
doubtedly prove one of the greatest assets possessed by the
city in its new enterprise of attracting winter visitors.
Great arches of Spanish design will designate the en-
trances to this driveway, which will be paralleled by a


fifty-foot park. At 100-foot intervals along the boule-
vard, huge urns of tropical plants and fern will be
placed, and townspeople and visitors alike may circle the
island with an uninterrupted view of the magic waters
surrounding Key West.
Other funds are now available for an extensive pro-
gram of street paving. Work on this feature will be
commenced immediately, providing added miles of high-
way and sidewalks to those already established. Approx-
imately $125,000 will be expended on this one detail
alone.
The war department has authorized the removal of the
fence enclosing a portion of Ft. Taylor reservation front-
ing upon the ocean. This releases almost 500 feet of
beach to public use, pending a possible sale of the prop-
erty. It is understood that the department will offer the
property to the city, county, or state in respective succes-
sion before considering bids from private corporations or
individuals.
This is one of the most magnificent stretches of beach-
front on that side of the islAnd, and should the city avail
itself of the privilege of purchasing this tract when the
property is ready for disposal, this feature will doubtless
be capitalized in the development of a park and bathing
beach there by municipal authorities. This possibility
added to other marine attractions possessed by Key West
would undoubtedly appeal to the winter resident who en-
joys water sports.


.BEAUTUL CASA .,ARNA- Flo, .d.- ast Coast Hotel Com 's Newest and Finest Hot
BEAUTIFUL CASA MARINA-The Florida East Coast Hotel Company's Newest and Finest Hotel






Outdoor Sports Daily Privilege of All

Perhaps no other city offers a more suitable
climate for participation in outdoor sports than
does Key West with its equable winter weather.
When the thermometer is drowsing around 69
degrees with its hosts of visitors engaged in the
diversity of sports to be found here, other cities
of the South are in the grip of Jack Frost. As
the only frost-free city in the United States,
Key West reigns supreme as the ideal spot for
open-air recreation.
The city has constructed an eighteen-hole
golf course at a cost of $150,000, where lovers
of this sport may go round in championship
form. A country clubhouse is almost completed
and will form an attractive adjunct to golfing
facilities with its well-appointed lounge, buffet
service and spacious ballroom. On this course,
which is slightly over the 6,000-yard require-
ment, one may drive the ball from the Atlantic
to the Gulf and the vistas of sea and sky from
this velvety links is incomparably beautiful.
Access to this course is had by means of a drive-
way around the water-front of Stock Island
leading into the county road at the Stock Island
bridge.
Fishing opportunities are the finest in the
world here. There are four hundred varieties of t
finny tribe in these waters, and nowhere else may o:
find the fishing as good as that of local fishing ground
The gamey species such as tarpon, amberjack, barracud
sailfish and other kinds are plentiful and approximate
four million pounds of edible fish are shipped out of K
West annually, indicating that the supply is almost ine
haustible. Fishing craft with expert guides may be hir,
by those who wish to try their luck at the fascinatii
game of angling and there is a possibility that fing
piers may be constructed off Boca Chica bridge whe
fishing is excellent the year round.
This is the Mecca of world celebrities, titled nobili
from European countries, industrial kings and mult
millionaires who come here annually for the game-fis.
ing. Many of these arrive on their yachts and sper
weeks cruising around the Florida Keys, fishing, swing
ming and enjoying the balmy winter weather which pr
vails in this section. The Vanderbilts, Wanamaker


LaCONCHA HOTEL-Key West's Newest Modern Hostelry, Now Open


Astors, and other well-known in the registry of Amer-
he ica's social contingent, make Key West headquarters for
ne weeks at a time while they indulge in the many outdoor
Is. sports to be found here.
ta, Boating, bathing and fishing are at the best here. On
ly the upper East Coast and other parts of Florida there are
ey days when a dip in the ocean is not relished one
x- hesitates on the brink in fearsome dread of the chill ac-
ed companying entrance into its depths. That experience is
ig never encountered in Key West where winter is a conl-
er tinual round of warm sunny days. Bathing here is all
re that may be desired with its invigorating and refreshing
effects. Every morning and afternoon the water is
ty animated with crowds of old and young enjoying the op-
:i- portunity to swim, dive or float upon the mobile waters
h- around the city.
id Tennis courts, indoor basketball courts, baseball
n- diamonds, juvenile playgrounds with every device of en-
e- tertainment for children, moving picture houses, motot
.s, highways over five islands joined by road and bridge





work ratifying through tile United States. Strategically
the hub of the Western Hemisphere, Key West's future
from both marine and aerial standpoints is one of steady
and continuous advancement until she shall come to be
known as one of the leading industrial seaboard cities of
the United States.
A new passenger steamship line has recently been estab-
lished from Tampa to Havana and return, making Key
West a port of call en route to and from the Island Re-
public. This service is furnished by the Clark Steamship
Company of Tampa on a biweekly schedule.
"The United States," a 3,000-ton ship, has been
secured to make this run. It has a capacity of 216 pas-
sengers and 30 automobiles. Rates are the same as that of
other lines into Tampa and Havana, with service com-
parable to that of other passenger ships plying between
these ports. The rate on automobiles is especially attrac-
tive; a charge of $1.50 a lineal foot being made, which
is considerably lower than prevailing rates over other
mediums.
The Clark Steamship Company intend to maintain a
year-round schedule and form Key West's newest addi-
tion to its diversified shipping interests.

Investment Opportunities Along the
Florida Keys
Investment opportunities here are superb. Property
values have rocketed upward steadily since spring, when


land on the'keys averaged $300 an acre. Prices now range
from $1,000 to $25,000 according to location. The
presence of elaborate developments of winter colonies
along the entire chain has so greatly enhanced adjoining
property that prices on acreage which scaled $500 in May
can not now be bought for less than $5,000. As these
developments progress toward ultimate completion, in-
cluding golf courses, club houses, winter homes, city units
with utilities equal to that of city service, yachting piers,
and other improvements incorporated in plans for these
areas, prices on those islands continue to increase. Key
West is included in this prosperity where property that
was purchased for a few hundred dollars is now selling
for thousands. A business site disposed of for $20,000
last spring was resold at $40,000, only a few months later.
Although vast moneyed interests are at work devising
fairylike recreational and winter-resort colonies from one
end of the Florida Keys to the other, there are as marvel-
ous opportunities here for small investors who may deal
profitably in parcels of city lots or limited tracts, as there
are for capitalists or financiers. Key West and the Florida
Keys are yet in the initial stages of development, with no
undue inflation of property values. It is now a land of
roseate promise to the small and large investor alike. As
a site for winter homes, par excellence, Key West has no
equal, and property for this purpose is within the grasp
of all.


A KEY TOWN
Oval: One of the Many Sand Beaches Shaded by the Coconut Palm, a Common Sight Along the Florida Keys















































Map of 18-hole golf links under course of con-
struction, at a cost of $150,000. This course is
located on Stock Island, adjacent to the island of
Key West and about four miles from the city. Nine
holes of this links are in perfect playing condition
and hazards there are said to be especially interest-
ing, adding zest to the game. Upon this links, which
is hewn out of the coral rock, a ball may be driven
from the Atlantic Ocean to the Gulf of Mexico at


CA6AD OF 7TL COISR,5E
HOLE YARDS PAR HOLE YARD PAR
1-400-4 10-340-4
2-435-4 11-460-5
3-355--4 12-120-3
4- 150-3 13-385-4
5-500-5 14-425-4
6- 325-4 15- 180-3
7-210-3 16-540-5
8-415-4 17- 250-4
9-3 70-4 8- 4454
3160 35 3145 5 36
TOTAL 6305 YARDS-PAP 71


one stroke. Paralleling this velvety course are the
opalescent waters of tropic seas, vistas of its chame-
leon-like beauty being revealed through rifts in the
shrubbery as the player goes round. In Key West's
superb tropical climate golfers find it possible to play
the course in summer attire freed of the burden of
sweaters or other heavy swathing. Fanned by invig-
orating breezes from the nearby sea, warmed by a
beaming sun, golf here is the game ideal.






with marvelous scenic beauties revealed at every turn,
band concerts, cabarets, public library, and city parks all
contribute to entertain and amuse those who spend their
winters in Key West. At every turn there is some new
outdoor recreation beckoning one to participate. Even the
sun smiles in kindly welcome on rich and poor alike, and
the entire city radiates an airy and cordial welcome to all
who would enter into its mood of outdoor festivity.

Hotels at Key West

Casa Marina, the palatial hotel operated as one of the
many controlled by the Florida East Coast Hotel Com-
pany, is situated in an extensive area of well-kept grounds
facing the ocean front. An inimitable panorama of sea
and sky is spread out before the view of its guests and
passing ships, flying yachts, bathers disporting themselves
in the briny deep, all combine to intrigue the eye with
colorful effect. Flowering shrubs, rustling palms, grassy
plots enhanced with gay beds of blossoming plants form a
perfect setting for the architectural beauty of the hotel
which is modeled after the Spanish Renaissance with glass
enclosed loggias overlooking the sea.
This hostelry is built of fireproof, solid concrete ma-
terial. It accommodates 300 people and is operated on
the American plan.
There is a stately ballroom on the first floor, and one
of the attractions of the winter season is the series of
dances given there. These are enjoyed by the society set
of Key West as well as hotel guests. Many diversions are
provided for guests in the way of golf, tennis, surf-bath-
ing, motorboat excursions to nearby keys, fishing trips for
which the management provides boats and expert fishing
guides, afternoon teas and dancing, evening concerts,
balls and various other forms of entertainment; or the
time may be spent delightfully in peaceful quiet. Out-
door life in this perfect climate makes the strongest claim,
and every day brings new opportunities for life in the
open.
Tennis courts, a clock golf course and bathing pier
supplement other entertainment facilities at Casa Marina.
This hostelry is the newest and most attractive of the
chain of hotels controlled by the Florida East Coast Hotel
Company, and thousands of winter visitors pass in and
out of its portals in the course of the season.
Another hotel in Key West is La Concha, which will
be opened December 1st. This structure is now nearing
completion and when finished will constitute one of the
city's finest hotels. It will contain 100 rooms and baths
and will be equipped with every modern device essential
to the comfort and convenience of those who patronize


it. Features of unusual attraction will be the terrace
where guests who so desire may dine in the open. Effec-
tive screens of tropical vines, plants and shrubs will be
used to insure privacy, and lighting effects will be gay and
ornamental. The spacious dining room may be used by
others who prefer their meals indoors. An orchestra will
furnish music daily and nothing will be omitted in point
of service and cuisine to make this hotel attractive to its
patrons.
A roof garden soon will be included in the program of
entertainment planned by the management of La Concha.
This feature will be operated along metropolitan lines
with vaudeville programs, dancing and the usual service
incorporated.
La Concha is located in the centre of the business sec-
tion on the corner of Duval and Fleming streets. It will
be under the direction of hotel experts, and when opened
next month will form one of Key West's most attractive
hotels.
The Oversea is under new management this year, with
improvements in service, appointments and other facili-
ties. It is located in the down-town district and is equipped
with modern conveniences throughout. Its restaurant
will be operated as a cabaret during the season where
those who like to dance may combine this pastime with
the delicious dinners served there.
There are numerous restaurants throughout the city
where a la carte service is furnished and one or two del-
icatessen stores may be found to supply the wants of
those who keep apartments. Many apartment houses are
planned for erection this season, and there are already a
number of small apartment units about the city, modern,
airy, and furnished completely. Attractive living quar-
ters may be had all over the city and boarding and light
housekeeping facilities are also available.

Residential Facilities

Key West, with its population of nineteen thousand,
offers every inducement to those desiring to establish win-
ter homes here. Aside from the angle of amusements and
outdoor sports, there are the conveniences of every-day
life as signified by the many industrial agencies which
contribute to the needs of the average American family,
and which are taken as a matter of course until depriva-
tion of these essential commonplaces is encountered when
they become the paramount requisite. All of these neces-
sary complements of civilized society will be found here,
many of them rendering service equal to that received
in larger cities. a
Almost every family is interested in school systems,






andi for that
reason this detail
of educational
facilities will be
included. The
school system of
Monroe County
will compare fav-
orably with other
school, in the
State. There is
e-- cone high school
e. and its faculty
and teaching
Equipment is par
excellence. The
| two grammar
schools are pro-
New York-Havana Special En Route to vided with a large
Key West teaching staff and
are situated in the heart of the city with access by bus and
street car. All buildings are fitted with modern conven-
iences. Plans are already formulated for the erection of
a four-unit kindergarten building incorporating the new-
est and most attractive ideas in development. Busses are
already purchased for the purpose of transporting the
little tots to and from this unit. Another building is
planned for construction immediately. This struc-


turc will occupy
grounds at the
rear of the Mon-
roe High School,
and equipped will
cost approxi-
mately thirty-
thousand dollars.
It will house the
departments of


1
't~


science, home
economics, and
athletics, includ- N .
ing gymnasium,
lockers, showers .. '
and other para- .
phernalia. Ath-
letic exhibitions
will be held here The Lighthouse Which Protects the Lives of
St w Mariners Through These Waters
during the winter
ranging from basketball matches to boxing and wrestling
bouts and other diversions.
In addition to the regular course of study prescribed
for students, there are five other departments comprising
home economics, music, commercial courses, manual
training and athletics. There is a complete teaching staff
of sixty instructors, including principals of schools and


CASA MARINA INTERIORS


The Ballroom


The Dining Room






librarian, employed in city schools alone. An innovation
in school methods is the inauguration of an opportunity
room in each school where children who are retarded
through one cause or another, are given intensive instruc-
tion until they reach the grade they should normally attend
when they are returned to regular class rooms. A school
nurse supervises school health, holding clinics every
semester for the purpose of ascertaining the physical condi-
tion of children. These examinations are made under the
expert direction of a doctor.
Owing to the fine winter climate which predominates
in this section, school children have access to open-air
playgrounds daily. Teachers direct all play action and
urge outdoor recreation upon all who are able to indulge.
The Key West Electric Company, a branch of the
Stone & Webster's utilities, own and operate an electric
power plant and street railway here. They are on the
point of abandoning the latter, however, for the more
modern method of bus transportation. Street-car service
is already supplemented by a bus line running over part
of the city, and additional service will be installed as soon
as busses can be built. These cars are now being manu-
factured by the American Car Company of St. Louis.
These busses accommodate thirty people and are con-
trolled by safety devices which operate automatically in
time of necessity. Through this efficient medium, the
safety of school children is assured as no premature en-
trance and exits while cars are in motion are possible.
The power plant which furnishes light and power to
inhabitants of this city is amply equipped to give service
for increased population. It takes care of the street-light-
ing system now in effect, and aside from its street cars,
furnishes power to other industries carried on here. Effi-
ciency is its watchword, and interruptions in its service


have been almost negligible over the long interval it has
functioned as a utility for Key West.
Another essential is that operated by the Gas Service
Company of Key West, which makes it possible to ex-
pedite kitchen service in every household on the Island.
This company maintains offices and a plant here which
furnishes artificial gas to hundreds of homes in the city
at a nominal sum.
The question of fuel for heating purposes does not
figure in artificial statistics as that is done entirely by the
sun which rises every morning to beam in benevolent
warmth upon Key West until sundown, tempering the
climate to the needs of all, the year round. No coal
strikes or fuel shortage problems occur in the lives of
those who dwell in Key West.
The Thompson Ice Company has just completed addi-
tional facilities for supplying the public with ice. This
new unit will enable the company to meet any increased
demand for a number of years to come, and through its
system of trucks daily delivery is made from door to door.
The Columbia Steam Laundry is another utility cater-
ing to the public with its equipment of machinery and
service at the command of those who live in Key West.
A number of trucks are employed to collect and distribute
its business and the usual regulations governing laundry
service apply to this institution.
Shops, stores, produce houses, news and fruit stands-
all may be found in the business section of Key West
filled with merchandise covering a wide range. Courtesy
and interest attend every transaction and those who come
here to spend the winter, or to reside permanently, will be
pleased with the air of attention and accommodation that
pervades the commercial life of Key West.


- r.


n :,
MO I"MiwllilwimijI04I


I _77-071






Another phase of development other than that of win-
ter-resort-making is occurring at Key West, county seat
and seaport city of the Florida Keys. As the nearest port
to the "Broadway" of marine trade from Atlantic to
Gulf, Key West has come into the limelight as the only
deep-water port of entry into the State, making Florida
accessible to lumber dealers, manufacturers and others
interested in getting needed material into the Land of
Flowers. With its channels carrying thirty feet of water
to Whitehead Spit Buoy and twenty-six feet into docks,
with its berths at railway terminals where cargoes may be
stevedored into freight cars, its privately owned docks
equipped with fuel, water and other marine supplies, its
modern machine shops, electric welders, and marine rail-
ways, Key West's harbor is peculiarly adapted to the deep-
water commerce which is now finding its way into this
port.
Millions of feet of lumber are arriving here by ship
from far-off British Columbia and northwestern United
States. Cargoes of steel from Germany and concrete
from Amsterdam are wafted into Key West by the "white
wings" of commerce periodically to be speeded up the
State by rail as fast as it is discharged into cars. More than
2,000 tons of miscellaneous building material are thus
reaching Florida contractors daily, making it possible to
carry forward the immense constructive development now
going on all over the State.


With an open roadstead of sufficient area to accom-
modate the navies of the world, and an inner harbor
provided with the marine facilities Key West now has,
unquestionably no other harbor in the State is as accessible
to shipping as is this port, but 45 minutes from the high-
way of trade through adjacent waters. As the nearest
American port to the Panama Canal, her destiny is that
of the marine gateway to the tropics, with the commerce
of southern countries of the Western Hemisphere using
this city as a port of entry into the United States.
Exports and imports through Key West totaled over
$51,000,000 last year. What those figures may be made
to read through increased marine trade with southern
countries only a mathematic expert could estimate. Cer-
tain it is with the diversity of marine interests finding
entrance into Key West's port, from Cuba, the West
Indies and the Panama Canal, its expansion into a marine
centre harboring commerce from all over the world is
inevitable.
Aerial corporations are now seeking to establish sta-
tions at Key West en route from the United States to
Havana, Cuba. One company has already made arrange-
ments to locate a station and repair shop here because of
its proximity to the Island Republic. With that medium
of transportation becoming more and more stabilized,
Key West is thus aligned with other progressive cities in
being among the first to become part of this aerial net-


KEY WEST'S MARINE FACILITIES
Porter Dock Company and Lloyds Agency. Texas Oil Company Plant in Background


, *\ .1A.S1~'A& ^ -\ i- *.\. l-

















-7.















NAVAL LIFE IN KEY WEST
Naval Station. United States Marines on Parade. Happy "Gobs." Entrance to Naval Station. Naval Docks and Coaling Station


Key West is of strategic importance to the United States in its naval defense, since it commands the entrance
to the Gulf of Mexico and approaches to the Carribean and Panama Canal. Here the government has built a
$1,000,000 submarine base, established a naval and aerial station, and an army barracks. All units of the navy
make this port en route to and from the tropics to take on supplies, receive orders or to base in the harbor, as
the occasion requires.


CHURCHES AND SCHOOLS OF KEY WEST
Fleming Street Methodist Church. Harris Grammari S"hl. First Methodist Church. Congregational Church.
Roman Catholic Church. Division Street rammar School. Protestant Episcopal Church.




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