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"The World's Finest Beach"
UPERLATIVES are used so many times
in advertising that they often lose their
significance, but the title "The World's Fin-
est Beach" can be very truthfully applied to
Jacksonville Beach. This expanse of Beach is
approximately forty miles long and is not
equalled in the world.
The tides come high up to the dunes twice
a day and when they recede they leave behind
them a glistening, hard packed expanse of fine
white sand, miles long and six hundred feet
wide, over which automobiles glide noise-
lessly, scarcely leaving a track.
At low tides, especially during the summer
months, this beach is the mecca of autoists-
fifteen thousand cars have been here at one
time and there was still plenty of parking
space left for ten thousand more.
Aeroplanes use the beach for an emergency
landing field, automobile races held here are
exciting in the extreme due to the very high
speeds attainable on this "perfect track."
And the bathers sport in the breakers win-
ter and summer, for the water is kept at a
fairly even temperature owing to the prox-
imity of the Gulf Stream.
Come to Jacksonville Beach for the finest
beach on earth and an equable climate that
H.ft Td. Th. W.,, P.11 .f Ba.,.- Still Ploety of
I ~ P.,rkanj Spa..
D URING Florida's "Period of Aberra-
tion," along about 1925, Jacksonville
Beach profited. With speculative intent thou-
sands of new people came here and learned
how truly delightful a seaside resort could be.
Many of them have been coming back season
after season, bringing new friends with them
and a large number have become permanent
residents of this delightful little city.
But the biggest thing that the boom
brought to Jacksonville Beach was the im-
provement of its physical condition. A new
city hall, new parks, new sewer and water
systems and many miles of newly paved streets
attest to the foresightedness of the citizens.
Jacksonville Beach is a splendid year-round
place to live, for climate, location and pro-
gressiveness make life here quite worth while.
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Old and Young Alike Enjoy
SEA BATHING is, of course, the
big thing here because the water
is so exhilarating, not warm enough to
be enervating, not cold enough to be
uncomfortable and the breakers add
the necessary healthy exercise and are
During the season the Red Cross
Life Saving Corps operates very effi-
ciently and the record in accidents to
swimmers is exceedingly small.
Young folks can play in the sand or L'', Guard. o the Job
take a dip in the ocean with perfect
safety if they stay in the zone patrolled
by this body of young men.
Several good hotels and numerous
small boarding houses are here to off
choice accommodations to e\eryon
consistent with his desire for style an
comfort and the size of his purse.
The stores of Jacksonville Beach are F-1
much better than ordinarily found at
resort towns of this type and every-
thing needed for your entire comfort
4 ~J --
Amument Pier A Sunday Afernoon Cro-d
Thousands Come Here, Winter and Summer, for Robust Health
and Good, Wholesome Outdoor Recreation
ACKSONVILLE BEACH is not only a splendid place to live; not only one of the most attractive
SI|J summer resort towns in the Southeast; not only a popular place in winter but it is a health resort
Where worn nerves are rested and bodily stre$ th regained by doing the things one likes best. CThe
climate here is quite salubrious and the whole spirit o the town is interesting recreative. The sun's rays
are rich in violet rays and the man or woman who balks in the sunshine regularly every day for a few weeks
will indubitably be greatly benefitted. CYou always feel better after a vacation at Jacksonville Beach and
- ou always enjoy a vacation spent here. The residents of the beach and its business men know how to en-
S retain and extend Southern hospitality. (The people of the South come here in greater numbers every
l summer because of our easy accessibility, because of our climate, because of our amusement facilities
and because of our grand ocean. You just don't know how fine an ocean can be until you have tried
S ours. The breakers roll in and pound against the beach with just enough force to make surf bath-
ing a real exercise. And when the tide goes out and leaves behind it that broad expanse of fine,
white, hard-packed sand, the automobilists come out in full force and use this great natural
S- speedway to their hearts' content. (If you like fishing you can find it here in many varieties..
Some fish in the surf for whiting, trout and blue fish; some fish from the pier, some from the jetties at
't the mouth of the river a few miles up the beach and some prefer engaging boats at Mayport, just back of /
\ f the jetties, and going out into deep water after the big bass and grouper. Still others prefer the fresh water
y fishing in the numerous lakes and streams where the big mouth bass abound. During certain seasons tar-
pon swarm in the river-then all the dyed-in-the-wool folks forsake everything else for the Silver King.
Golf, tennis, trapshooting, horseback riding and hunting all have their devotees and Jacksonville Beach
provides the proper setting for each and every sport. (In the evenings interest is centered on th
-i boardwalk, on the busy streets lined with interesting stores, and on the amusement pier where young
and old dance to the best music that can be had on a splendid floor, cooled by fresh ocean bree
Come to Jacksonville Beach where an enjoyable vacation awaits you. You'll like it and r'
glad to have you. ,- -,
The Do-X Visits Jacksnville Beach on Its First Historic Flight
S to he United States "August 25. 1931
The Atlantic Coastal High-
way Maine to Miami
"Sandpiper" Fresh Water Swimming
Pool Always Popular
Piuct re-que Xlev~ved
GTLlnrl j TO Ye1Ca
Tarpon Caught in
St. Johns River
Duck Hunting is Good
During the Season
Casa Marina Hotel
Where the Atlantic
Jacksonville Beach Is "Up and Doing"
GIIHE Atlantic Coastal Highway from
IL Jacksonville to St. Augustine passes
through Jacksonville Beach and makes a de-
lightful drive, following the ocean from
the Beach to the "Oldest City."
Adjoining our city to the South is a de-
S velopment of which we have every right to
be proud. After practically all other Florida
real estate developments had ceased work
entirely a great national organization-the
National Lead Company-selected Jack-
sonville Beach as the logical place for one of
the finest developments in Florida and for
the last three years have been quietly at
work preparing over a thousand acres of
beach front property for a restricted resi-
Organizations of this sort, willing to put
half a million dollars or more into a devel-
opment of this character, attest to the real
worth of Jacksonville Beach for they do not
Select to spend money where prospects of
future growth are uncertain. They had all
Florida to select from and the fact that they
chose this location gives us considerable
pride. We extend our hearty felicitations
to the National Lead Co.
Maureen Orcutt and Jack Cawsey Playing in a Foursome at the Ponte Vedra Golf Links.
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St. John's Park During the Winter Meet
Jaclsonville Beach Is Easily and Conveniently Reached
A T one end of a thirty-two foot, two way,
electrically lighted driveway 12 miles
long is Jacksonville Beach at the other end
Jacksonville, a city of 150,000. Many people
live here and drive back and forth to business
in the city.
STwenty-five miles south is St. Augustine
with its Oldest House and its historic old Fort
Marion, its picturesque streets and its modern
hotels and business houses.
Fifteen miles west is St. John's Park where
horse racing, recently legalized in Florida, at-
tracts thousands during the yearly meet.
If there is anything that we haven't men-
tioned but that interests you, please write us.
Come to Jacksonville Beach and spend a
week, a month, a lifetime with us. A charm-
ing and hospitable spot for your vacation.
Cooler in summer and warmer in winter.
Address JACKSONVILLE BEACH CHAMBER of COMMERCE Jacksonville Beach Florida
Jacksonville Skyline at Night