THE F. A. A. BULLETIN
T F 3,9
RUSSELL T. PANCOAST C. STAGEBERG
President Second Vice President
First National Bank Building 517 West University Avenue
Miami Beach Gainesville
JEFFERSON D. POWELL E. F. DE LA HAYE
First Vice President Secretary-Treasurer
Profes ional Building Box 3747
Jacksonville Daytona Beach
DIRECTORS OF DISTRICTS
1--R. Daniel Hart Pensacola 8--Harry A. MacEwen Lakeland
2--James A. Stripling, Tallahassee 9--Richard W. Rummell Cocoa
3--William T. Arnett Gainesville 10--Nat G. Walker Ft. Myers
4--LeeRoy Sheftall Jacksonville 11--Bruce P. Kitchell West Palm Beach
5--G. M. Peek DeLand 12--Courtney Stewart Ft. Lauderdale
6--W. Kenneth Miller Orlando 13--Robert M. Little Miami Beach
7--Elliott B. Hadley ,St. Petersburg 14--Robert L. Weed Miami
15--John A. Long Key West
Object: "To organize and unite in fellowship the architects
of the State of Florida and to combine their efforts to pro-
mote the artistic, scientific and practical efficiency of the pro-
JULY 1938 NUMBER 6
WITH THE DISTRICTS
District 11 has luncheon-business meetings at Oceanic
Grille, West Palm Beach, every Friday at 1 P. M.
District No. 5 meets the first Thursday of each month
at Thompson's Grille in Daytona Beach ... They
invite you to drop in . District 13 has held two
meetings, with fine attendance, since the semi-annual
gathering . Other districts plan monthly meetings
and several have formed local units with officers, dues,
and everything regular . District 13 held a meeting
on Friday, May 13, with 13 architects present .. We
suggest a black cat as a mascot . Association mem-
bership; city codes; recognition of architects; regis-
tration law; local problems; etc., are general topics
Lee Roy Sheftall, Director District 4, announces
Franklin S. Bunch as Chairman of Convention Com-
mittee . Convention dates definitely set as Friday
and Saturday, December 9th and 10th.
by O. C. R. STAGEBERG, Gainesville, Florida
Three types of problems occupy the attention of the
average practicing architect-personal, professional and
financial. At every gathering of the profession, either
formal, or informal, these problems are discussed. It
seems appropriate at this time to call attention to some
of our mutual problems that are not generally recog-
nized and therefore not discussed in open meetings.
PERSONAL: . The most delicate problem for
the architect is the personal one. His profession is
such tlat his clients have a right to expect him to be
well, or at least neatly, dressed. It is important for
Architects not to neglect this simple professional obli-
gation. If there is any personal characteristic that
should -be typical of our profession ,it, is refinement.
Fortunately, the majority of our members are above
criticism in this regard.
PROFESSIONAL: . With more or less justifica-
tion, certain systems of architectural education have
been responsible for practically all the ills of the pro-
fession. I know that in many schools the men have
been allowed, to believe that order in a drafting room
is not a requisite to good work. The result is that
these habits formed in school are continued in profes--
sional life, with offices piled high with books, maga-
zines, drawings, and paraphernalia.
Can the public be blamed if they judge a person's
mind by his surroundings? And what architect wants
the reputation of having a disordered mind?
SALESMANSHIP: . Two requisites for suc-
cess in architectural practice are salesmanship and
showmanship. Yet the average architectural curricu-
lum makes no mention of these subjects. Psychology
of Salesmanship and the Arts of the Theatre would be
worthwhile additions to architectural training.
I have on the wall of my office a picture of H. H.
Richardson in; Monk's cowl and gown. Richardson
had a tremendous studio in Boston where he enter-
tained periodically and invited all his friends and im-
portant clients. A stringed orchestra played soft mu-
sic .while the guests assembled. Lights were low, con-
versation murmured. When the guests had arrived the
music rose to a crescendo, stopped abruptly, lights
flashed on, and Richardson made his entrance, wearing
this unusual costume. Richardson's showmanship paid
dividends. He was one of America's first really suc-
cessful Architects, and after his example followed the
success of other architectural firms. An atmosphere of
beauty and professional dignity is appropriate even
in the small office.
FINANCIAL: . Perhaps the most important
problem of the small architect is the, one of finances.
Several suggestions are in order in this regard. Keep
careful records of costs and overhead.
Keep a complete set of books. Study your state-
itent for unnecessary costs and eliminate them.
A suggestion was made to me recently by an archi-
tect whcse affairs are unusually well managed. He
suggested that if several architects combined their
drafting and other office facilities, still maintaining their
individuality as architects, several benefits would re-
sult. The individual talents of the group would sup-
plement each other and raise the standard of work,
thereby resulting in more commissions. The single
administrative cost and the combined files and libraries
could not help but benefit all concerned. This has been
done many times with outstanding success.
Every architectural office has its own individual prob-
lems that require solution in an individual way. But
whatever tihe problem, 'individual or collective, the only
way it can be solved to the satisfaction of the individual
and the betterment of the profession is to recognize and
admit the problem, meet it squarely, and undertake
its solution with intelligence and determination.
TRANSPARENT SILICEOUS SUBSTANCE-
Nori, whose book on glass was published in Florence
in 1612, says, "In the time of Tiberius was invented
a way of making glass malleable, a thing afterward lost
and to this day unknown, for if such a thing were now
known, without doubt it would be more esteemed for its
beauty and incorruptibility than silver or gold, since
there ariseth neither smell' or taste, nor any other
quality" . But, though unknown to the old Italian,
the art was practiced in Persia, if we may believe
Bailey, who says that in 1610, Sophi, Emperor of Per-
sia, sent to King Phillip III of Spain, six glasses that
were malleable and would not break by being ham-
mered; and Blacourt tells that an inventor having pre-
sented a bust of malleable glass to Richelieu 1620, was
rewarded for his ingenuity by perpetual .imprisonment
lest the vested interests of French glass workers should
be injured by the new invention.
Todacy7 we have glass that can stand a pressure of
many tcus to the square inch, and some so fragile that
a.. liht breath will shatter it.
ADDITIONA-I "PAID-UP" ACTIVE
Previously given-145. This list-5. Total-150.
Arthur E. Davis, Jr ................................................ W enonah, New Jersey
Stephen Dechman ......................................... ............ Palm Beach, Florida
A lvin Roger M oore ....................................... .................... A tlanta, G eorgia
Albert Hopkins Pierce ......................... Daytona Beach, Florida
ihelfcrd Sho mate ........................................ Palm Beach, Florida
FLORIDA STATE BOARD OF ARCHITECTURE
NAMES ADDED TO ROSTER AS OF APRIL 30, 1938
Adams, Lewis G., 15 West 38th St., New York, N. Y.
Balikjian, Vahe, Ingraham Building, Miami, Florida.
Charn, Victor Lawrence, 664 N. Michigan Ave., Chicago, Ill.
Davis, Felton, 202 Central Avenue, Valdosta, Georgia
Morgan, Chas. L., P .0. Arcade, Stuart, Florida
Nice, Everett V., 706 S.W. 7th St., Miami, Florida
Prentice T. Merrill, 15 W. 38th St., New York, N. Y.
Making a total of 519 architects registered in Florida.
NEW ADDRESSES-Attention Mellen C. Greeley
Arthur E. Davis, Jr., 3 Poplar St., Wenonah, New Jersey
Alv:n Roger 1Woore, 811 Citizens & Southern Bank Bldg., At-
Robert G. Jahelka, 2322 E. Las Olas Blvd., Ft. Lauderdale,
Edwa'rd Arthur MacKay, 544 San Lorenzo Ave., Coral Gables,
LeRoy K. Albert, 2410 Ponce DeLeon Blvd., Coral Gables,
Albert Hopklns Pierce; 420 Ocean Dunes Rd., Box 244, Day-
tona Beach, Florida.
Belford Shliimate, 2381/ Phipps Plaza, Palm Beach, Florida
., *-X- *
The National Council of Architectural Registration
B-1.rd.- recognizes the fact that an Architect's affilia-
tion with his State organization has a bearing on his
professional standing. For example, whenever an ap-
plication is received for registration in another State
a questionnaire is sent to the Secretary of his State
Organization requesting such information as the fol-
1. A Statement that the person referred to is or is
not a member of the Association in good standing.
2. An enumeration of any offices which he miay have
held in the Association.
3. A statement as to his efficiency and faithfulness
in committee work.
4. Reference to any contributions to the profession-
5. A. statement of any professional won.-Cleveland
THOUGHTS: : . "Yes" men are generally chess
men. A ray of sunlight discloses colors darkness hid.
hn He moritam
May 22, 1861 GEORGE L. PFEIFFER June 15, 1938
The architects of Florida, and his friends in many walks
of life, mourn the death of George L. Pfeiffer, A. I. A., of
Miami, Florida. Those of us who have been in association
with him feel that we have lost a MAN' whose unique in-
dividuality, sense of justice, and enlightening counsel will
be hard to replace.
Mr. Pfeiffer was born in Germany,' May 22, 1861. His
parents were Fritz Pfeiffer and Babette Ochs Pfeiffer.
At the age of five years he entered the public schools
and six years later he entered Technical High School for
a two year term. From 1875 to 1878 he attended the
Polytechnic Institute at Frankfurt, Germany. From 1878
to 1879 he studied in the Academy of Applied Arts at
Karlsruhe, and from 1879 to 1882 he was a student in the
Military Engineering College, Spandau, Germany.
During the World's Fair at Chicago, Mr. Pfeiffer was
a member of the German Architectural Staff and had the
distinction of receiving a Diploma of Honorable Mention.
In Chicago he served for seven years on the School Ex-
tension Commission, eight years on the Small Parks Com-
mission, and a number of years as chairman of the Muni-
cipal Playgrounds and Bathing Beach Commission.
In 1890 he moved from Chicago to Miami.
In 1892 'he married. Miss May Savary of Chicago.
Mr. Pfeiffer's official and membership connection with
professional organizations were many and all held him in
He was instrumental in the passage of the Architect's
Registration Law in the States of Illinois and Florida.
He was past president and an honorary member of both
the Illinois Society of Architects and The Florida Associa-
tion of Architects.
As President of the Florida State Board of Architecture,
of the Miami Architectural Club, of the Miami Society of
Architects his professional interest culminated a service
by which he will long be remembered.
Mr. Pfeiffer was a member of the American Institute of
Architects and a charter member of the Florida Chapter.
For the past fifteen years he was a chairman of the Board
of Supervising Architects of the Florida State Hotel Com-
As a philatelist, his hobby, he ranked high not only in
this country but in several foreign nations.
LIBRARY: . The last addition to the Architec-
tural Library at the University of Florida was over
100 volumes donated by Alvin R. Moore of Tallahassee,
now of Atlanta, Ga. Donated at semi-annual meeting:
Architectural Graphic Standards and Architecture Tos-
Question propounded: Why so many short words in
Rejoinder: Without increasing the average rapidity
of our cardiac pulsations the accompanying subdivision
of connected communication is reduced to symbolic com-
position for the obliteration, nullification and eclaircisse-
ment of the adumbrative misconception that our vo-
cabulary is adolescent, comprising a super abundance of
monosyllabic and duosyllabic expressions.
#s amenuensis of the Bulletin, we strive to avoid
antiphrasis, referential topics, pantamorphic arrange-
ment, alliaceous alloquialisms and to print paraphras-
tically condensed irrepressible effervescent refulgent
ideas emanating from the convoluted mass occupying
the cranium of vertebrates generally afflicted with alo-
Endeavoring to convey multum in parvo we have dis-
covered words of limited length sterotyped in juxta-
position are necessary, and tend to clarify and com-
prehension . OK? Now see picture page 40 of Col-
lier's for July 2, 1938.
Thought for July: Earned success has greater value.
Finally and Friendly-like:-There are delinquent
dues, . The Association needs additional members.
. . Otherwise we may be forced to discontinue the
Bulletin. Five dollars brings you a membership card.
E. F. DE LA HAYE,
Sec.-Treas. The F. A. A.
UNIVERSITY OF FLORIDA
I 111262 05919 8738I
3 1262 05919 8738