1t:s Sp ringtime all tfe time
Sin Clearwa ter"
* to W rII . '
m_ mm fLs
On i e GULF
'It Springtime atlt6e time
World's Largest Checkerboard in Clearwater's Tourist Park
LEARWATER's beautiful Tourist Park
is located on the highest elevation
of the Florida coast, overlooking
the Gulf of Mexico, and has been truth-
fully called "The Tourist's Paradise."
Almost every form of outdoor recreation
is available-roque, lawn bowling, horse-
shoes, tennis, checkers, chess, etc. Then
there are swings and slides for the chil-
dren and an abundance of shady seats
for relaxation and rest.
The Community House with spacious
porch is unusually attractive and com-
fortable and most appealing to the ladies.
A diversified form of musical enter-
tainment is provided every afternoon and
evening by means of a modern radio
receiving outfit with a gigantic amplifier.
One may sit here in this comfortable
spot and hear musical concerts, lectures,
market reports and the latest news gath-
ered from the four corners of the country.
A Tarpon Caught in Clearwater Bay and Fresh-water Bass
Out of Lake Butler
N the semitropical waters of Clear-
water Bay and the Gulf of Mexico are
found in abundance not only the won-
derfully game silver tarpon, ranging in
weight from 50 to 200 pounds, and the
equally game kingfish, but the sea bass,
weighing from 50 to 600 pounds,' the
grouper, sea trout, snapper, channel bass,
deep-sea bass, devil-fish and jewfish, and
the delicately-flavored pompano and
Our fresh-water streams and lakes of
awe-inspiring beauty abound in many
varieties of fresh-water fish, principal
among which is the big-mouth bass.
To fish in the bay and gulf and in the
fresh-water streams and lakes is a distinct
delight to Clearwater's throng of winter
visitors. It is not merely a pastime but a
thrilling sport in every sense of the word.
Surf-bathing at Clearwater Twelve Months in the Year
LEARWATER BEACH is second to none
in the country, and surf-bathing is
enjoyed at this most popular wa- DETRO1 - eOUALo
tering place every month in the year. * ti 12
This gracefully curving coastline and gradually c'" vTOLEDO - PITA opE
sloping beach forms the gulf side of the keys 00 BA M '
separating Clearwater Bay and the Gulf of __" I wAU0
Mexico, and it is but a five-minutes' drive from \
the heart of the city over a modern traffic bridge. r RICHMONO*Z
A dip in the salt waters of the gulf is a real 1
tonic-pleasant and healthful.
Our climate is unsurpassed. It is warm in the CHATTANOOO . j
winter, rarely dropping as low as 40, and with
an average maximum of 87 degrees. The average LANT
summer temperature is 70 degrees. Our rainy N APLES ON
season comes during the summer months, and S A
not in the winter, a distinct advantage both
summer and winter. 140L 1
The balmy breezes from the Gulf make life
more enjoyable-winter and summer. EWORLAS3 DAYTO
Considering the geographical location of CLEARWATE
Florida, it is of interest to note that the average ST.PE\
distance of Florida is more than 400 miles south PAU
of the southern boundary of California, and that MIA
Naples, Italy, in latitude 41, is 640 miles north
of the northern boundary of Florida. IT'S NOT FAR
Clearwater is permanent training quarters CL EA R W AT
Brooklyn Baseball Club of the National League.
These Clearwater Clubs Welcome
COUNTRY CLUB (GOLF) SHRINE CLUB
YACHT CLUB MOTOR CLUB
TOURIST CLUB GUN CLUB
AMERICAN PLAN RATES
BELLEVIEW HOTEL - Day, $10.00 up; week,
GRAY Moss INN-Day, $5.00 up; week, $35.00 up
SUNSET POINT TAVERN-Day, $5.00 up; week,
DUNEDIN LODGE-Day, $5.00 up; week, $35.00 up
HOTEL CENTRAL-Day, $4.00 up; week, $21.00
CLEARWATER BEACH HOTEL - Day, $4.00 up;
week, $21.00 up
SEA ORA LODGE-Day, $3.50 up; week, $25.00 up
PRINCESS ULELAH INN-Day, $5.00 up; week,
PHOENIX HOTEL-Day, $3.25 up; week, $21.00
CHICAGO HOUSE-Day, $2.50 up; week, $10.00
OTHER FIRST-CLASS ACCOMMODATIONS
COMFORTABLY FURNISHED ROOMS
HOMELIKE BOARDING HOUSES
DAINTY TEA ROOMS
For Further Information and Handsome Booklet
CLEARWATER CHAMBER OF COMMERCE
THE RECORD COMPANY, ST. AUGUSTINE, FLORIDA
One of Clearwater's Many Beautiful Homes
WO MAIN trunk lines, the Seaboard
Air Line and the Atlantic Coast
Line, provide through train and
Pullman accommodations from all points
in the North, East and West without
change or other inconveniences. From the
discomforts of winter to the pleasures of
summer with the speed of the Nation's best
trains. The "Suwannee River Special," on
the Seaboard, and the "Pinellas Special,"
on the Atlantic Coast Line, are popular,
well-known, solid Pullman trains operat-
ed directly from Chicago, Detroit, Toledo,
Cleveland, Columbus, Cincinnati, Pitts-
burg, Buffalo, Philadelphia, Boston, New
York and all intermediate points without
change. From the Icy North to the Land
of Sunshine without leaving your car.
Pinellas County Courthouse at Clearwater
LEARWATER is the county seat of
Peerless Pinellas, in which are lo-
cated three other progressive cities
of national reputation-St. Petersburg of
tourist fame, Belleair of golf fame, and
Tarpon Springs, the largest sponge mar-
ket in the world and the only sponge ex-
change in the United States. Dunedin,
Oldsmar, Pass-a-Grille, Largo, Safety
Harbor, Ozona and Sutherland are other
progressive cities that are growing rapid-
ly. A network of paved highways connects
all these points. St. Petersburg is 18 miles
south of Clearwater, Tampa 30 miles east
and Jacksonville 212 miles north, all con-
nected with Clearwater by improved brick
highways. A modern system of passenger
busses makes its headquarters at Clear-
water, operating to and from Tampa, St.
Petersburg, Tarpon Springs, Belleair,
Lakeland, Orlando and on across the state
to all points on the Florida East Coast.
A Clearwater Residence Street Leading to Bay and Gulf
Through Palms and Oaks
N ITS marked simplicity, this little
folder is intended to convey to you
in just a meager way a few of Clear-
water's charms and attractions.
When once in Clearwater, you will find
that the statements made herein are con-
servative. Men here have combined with
nature to develop its resources to the
height of beauty.
If you want to know more about our
many assets as a Tourist Resort, a Busi-
ness City, a City of Homes or as a City
located in the center of one of Florida's
greatest Citrus Fruit and Vegetable grow-
ing sections, write the Clearwater Cham-
ber of Commerce for their handsome new
booklet, or, better still, come to Clear-
water and see for yourself that it's
"Springtime All the Time
Golf Clubhouse, Clearwater Country Club
C LEARWATER "On the Gulf," the
county seat of Peerless Pinellas, a
county that is in itself a diminutive
Florida, in that it is a peninsula reaching
out into the semitropical waters of this
wonderland, is a truly progressive, year-
round resident and business city and one
of the most popular tourist cities in the
state. Here the ocean breezes have an un-
obstructed sweep over the mainland,
furnishing a pleasant obligato to life,
both by night and by day.
Florida is in its infancy-is just get-
ting a start-but it is already the winter
playground of America.
Florida's all good!
Our personal appeal is somewhat
magnified over the general Florida ap-
peal, however, as our elevation is the
highest of any coast resort in the state-
a high bluff overlooking Clearwater Bay
and the Gulf of Mexico.
Seventh Green, Clearwater Country Club
Commodious, Well Trapped and Shady
THREE modern golf courses are lo-
cated in Clearwater and on Clear-
water Bay, and five other courses
within an hour's motor drive of the city.
The 18-hole course of the Clearwater
Country Club is one of the sportiest in
the country, and moderate fees are
charged our tourists, who are finding this course
more popular each season. A magnificent club-
house, with artistic furnishings, and commodious
showers and locker rooms for both ladies and
gentlemen, is available to visiting golfers. The
grass greens are commodious and scientifically
designed and located. The fairways, just narrow
enough to be interesting, stretch over rolling
territory and natural hazards. It is a Herbert
Strong layout. The two 18-hole courses at the
Belleview Hotel, constructed under the direction
of Donald J. Ross, have been famous for years
and are the scenes each winter of the West Coast
Open Championship for the Plant Trophy,
attracting the leading golfers of the country,
and won this year by Walter Hagen, winner of
many 1923 championships.
Private Yacht at Dock in Gorgeous Clearwater Bay
LEARWATER BAY is a land-locked
harbor at the foot of the highest
elevation of any Florida coast re-
sort. The City Tourist Park and many
imposing homes overlook this beautiful
body of water, beyond which, separated
by the keys, lies the Gulf of Mexico
stretching to the distant horizon.
The gorgeous sunsets from this unusual
spot are a source of never-ending won-
der and delight.
A view of the bay and gulf may also
be had from the business section and
from practically every hotel in Clear-
water. The main highway leading from
Tampa to St. Petersburg is located within
sight of these delightfully attractive sea
expanses on its way through the heart of
If the sun shines in Florida, it shines
in Clearwater and on Clearwater Bay.
~ 9PI"~Lc/ �~'-~�I-7
Travel Information Fr,
Cor. Second St. 4 Central Ave.
Popular Midwinter Water Sports on Clearwater Bay
LEARWATER BAY and the adjacent
Gulf are the scenes of all popular
forms of water sport, particularly
yacht and motor-boat races.
Many interesting meets are held under
the auspices of the Clearwater Yacht
Club, and aspirant seekers of elaborate
trophies should enter these interesting
events, particularly the annual midwin-
No more enticing picture can be offered
than the flying spray of a speed craft,
battling for honors, witnessed under ex-
cellent weather conditions in midwinter.
To realize this scene, one must only come
Various beautiful shades of green and
blue coat the waters of the bay and gulf
during the continuous days of sunshine
through the winter months.
<7old iv $Picture an Fory
The Sponge Fishing Industry
By Chas. R. Pierce
THE sponge fishing industry of the United States presents
the interesting antithesis of an industry restricted to a
single state, and a product perhaps more generally employed
and having a wider range of usefulness than any other article yield-
ed by the American fisheries. There is scarcely a civilized habita-
tion in the world in which the sponge is not in almost daily use.
Although for many years the status of sponges, whether
animal or vegetable, was in dispute, the time has long since passed
when the right of the sponges to be placed in the animal kingdom
was established. The sponge in the natural state is a very dif-
ferent looking object from what we see in commerce. The entire
surface is covered with a thin slimy skin, usually of a very dark
color. This is the live matter.
The sponge of commerce is in reality only the home or skele-
ton of a sponge. The composition of this skeleton varies in the
different kinds of sponges. The merchantable sponges of the
state of Florida fall under five heads: the Sheepsnose, or wool
sponge; the Green; the Velvet; the Grass; and the Glove sponge.
For many years, before the Florida sponges attracted attention,
it is said that the entire sponge industry of the United States was
derived from the Mediterranean and later on some few were ship-
ped to this country from the Bahamas.
From best information, it is said that about the year 1852
some few sponges were gathered in the waters above Key West
and shipped to New York, a venture which resulted in the estab-
lishment of a market for the Florida product. From that time on
Key West became the home of the industry in this country, and
numbers of sailing vessels were fitted out as spongers. The in-
dustry grew until the yearly catches in the waters about Key
West amounted to something like seven and eight hundred thou-
sand dollars. Possibly a hundred and fifty vessels were employed
in this business, and not less than twelve or fifteen hundred men.
This state of affairs continued until about the year 1904,
when several Greek companies introduced the method of gather-
ing sponges by the use of the diving apparatus and established
headquarters at Tarpon, Florida. In this way the value of the
yearly catches at Key West was reduced considerably, but the
industry is still a big asset and the catches amount to a quarter
of a million dollars yearly and more.
T rl iD. 'Pic iture and 0oAv,
. hI 6, IA I.ib
1. The Turtle Dock.-h,.,irg a
2. Banran Tree
3. Sponge Caught in Key West
1 4. M1 'rimerl I.,- the Mk ,,e
L.u.i \ H b,.r. r Bdri,.l at
5 and 6. Views of Weather
M61 i anal 1S.r F gr WaSN'
T a/mildn - zPic ture and rorYc
I. n ,a.r .1 N. r-.,-arlv'-
R ++i'l� n''^
2. M vi (% ijrr-,. R. .lre. .
3 [Mr- R..-..ri (,rrV . R,.,-
4 udr.e L. " Beihrl'. R-;-
5. 11 I). rnh'. H..lc.I-.u
Key West-A Home Town
By John A. Macdonald
MOST Key West people own their homes. We have in the
neighborhood of six thousand homes in the city, and not
less than a thousand of these cost from five thousand dol-
lars to twenty-five thousand dollars to build. More than three
thousand of our homes cost from three thousand dollars to five
thousand dollars. We have no millionaires' homes.
Key West is a great village, and there are hundreds of rooms
in private homes and small hotels that may be had at a very
reasonable rate, summer and winter. We have a hospitable
people, and visitors to Key West are always made to feel that
they are welcome, as they are.
Key West has no fashionable hotels; it has no automobile
highway to the mainland, and consequently no swarms of auto-
cars congest the streets. Key West is an island, and is some-
what different from other American cities. It started differently,
the people are different, the climate is different; it is West Indian,
tropical. Built on a solid rock, covered with soil, there are no
earthquakes, no rivers, no floods, never a fog, but frequent
showers and plenty of fresh water.
Key West is the best city in the United States for people
who have a reliable income, who want no more, and who can live
within their means. A home may be bought in this city for less
than it can be bought in any other American city of twenty-five
thousand people, and once you have your home in Key West,
you are ready to enjoy life and the best climate in the world.
We never have frost in Key West, and there are but few chim-
neys on the island-none are needed.
, The solidly built city of Key West covers about a square
mile of land. Twenty miles of streets, five of which are paved,
embrace the highest part of the island. All, or practically all,
of the built-up section of Key West is from seven to fifteen feet
above high tides. The remainder of the island belongs to stock
companies, and this part of the island has few settlers so far.
Lots can be bought from these land companies at very reason-
Key West is a home town, and those who come here looking
for the ideal home town will not be disappointed when they have
(IA 6 7VanI6X&AJ&R SXWO-T
V. i 'nmn, I-Irr. R-..
~. . *ho L..,c,. Jr R .d w
L' . H. (.a.). Jr r-'.:
11. Capt. J. L. Watrout'
12. R. W. Harrison's
13. J. W. Atkins'
14. A Cool Spot Near
A Row of Atlractive
9~anal CeaWNR Zo-P-Y W67
tf's Sprintirne all fe time