in .; ..
t iLauderdale 7gqfi Scfiool
y rA^* ;
` '' -` II
a ** .
1 mu'"N. .I
t-.I :' -? r
-a I~ -af~9' .k~t I .
COLOHATCHEE is the first station three miles north of Ft.
Lauderdale and within half a mile of the Southeastern
Packing Plant. On either side of this hamlet is a small
river where bass and sergeant play. These streams run through
most beautiful scenery, with palms and pines overhung with masses
of trailing gray moss.
Out from Colohatchee are many truck farms, from which are
shipped carloads of winter vegetables and fruits; the packing
sheds make an interesting place during the shipping season.
The Woman's Club at this village is very active, and the results
accomplished by this band of women give evidence of the enter-
prise they have, and the spirit of co-operation in the promotion of
Free bus transportation is furnished by the school board for the
children to the Ft. Lauderdale schools, where they enjoy every
Davie -The Experiment Station of Broward County
ZONA was the first settlement in the Everglades and located
on the South New River Canal, nine miles west of Ft. Lau-
derdale, and so named from the fact that the first settlers
were from the Panama Zone. They came prepared to pioneer
their way through this wild, isolated land, and set to work to bring
results from what seemed to them to be the richest soil in the world.
No roads, no means of transportation or communication except the
boat which came from Ft. Lauderdale up the narrow canal, and
which gave them the only thrill from the outside world. The mar-
velous stories of snakes, alligators, insects and other attacking
forces were always before them, and the head of one household
carried a hyperdermic needle with the necessary equipment in order
to treat the snake bites they were going to get. After waiting many
years to apply this remedy, the needle was relegated to the trash
with the stories.
The village, for various reasons, became known as Davie, and the
settlers proved the fact that there were no lands superior to these
for fall and winter vegetables and fruits. The drainage projects
called for the widening of the canal, and with the building of the
first road, the success of Davie was assured. Out from this point,
farm development is rapidly going on. The greatest achievement
of this Davie district is the planting of the first citrus grove in
Everglade muck soil in 1914, and the results have attracted the
wide attention and interest of citrus growers all over the country.
It made this favorable showing without fertilizer, without extensive
cultivation, and with a minimum of spraying, etc. The fruit from
this grove in competition with fruit from other groves in the State
of Florida and California, topped the market in New York City.
The great success of this experiment has prompted a strong move-
ment toward tree planting in this neighborhood of the South New
River Canal, and hundreds of acres are being planted to citrus.
The people of Davie are rather proud of their town and its achieve-
ments, and while the community is small, there being a little less
than a hundred families tributary to it, they believe in the outcome
of the near future. Good roads, a very finely equipped public school,
costing $15,000, stores, repair shops. The town is now engaged in
raising funds for the erection of a new church, having outgrown
the present structure. Fresh-water fishing in the South New River
Canal, and a drive of seven miles over hard-surfaced roads, to Dania
beach or the surf at Ft. Lauderdale, gives a fine recreation in water
sports in the Atlantic Ocean.
Perhaps the finest thing at Davie is the co-operative community
spirit animating all her people, causing them to pull together in
splendid harmony in all matters for the material or spiritual good
of their town. The growers' organization, the woman's club, the
various societies of the church folk, all seem to be as one in every
proposition for the good of Davie and Broward County.
The thing which animates the Davie folk, which fills them with
this magnificent spirit is the profound belief that kindly nature
never gave better opportunities for money-making or for happiness
The Everglades in
HE SOUTHEAST COAST OF FLORIDA is rapidly coming into
prominence for its opportunities in diversified farming, and
the trained eye of a far-seeing business man is not needed
to sense the possibilities of the Everglade area in Broward
County, as they are too evident for further doubt.
Intensely interesting is the study of the productiveness of this
wonderful muck soil, which is from a few inches to twelve feet in
depth, the richness of which is unsurpassed, and aided by the most
favorable of climatic conditions, there being a greater number of
growing days, produce is brought to northern markets at a very
early date. Of great importance is the fact that very little fertilizer
is used in cultivating crops. The main canals are being augmented
by miles of laterals and ditches, which are gradually draining a
portion of the county in a most effective manner. At the present
time, about 12,000 acres are drained, the dredges at work in sec-
tions radiating from Davie, and each month sees more land avail-
able for cultivation.
The satisfactory production of vegetables and fruits has been
established, and the people of Broward County's drained Everglade
district are now looking into the near future with a vision of stock
ranging over these lands, grasses planted for fattening cattle and
and contentment than these offered in this Cream of the Land of
the Everglades. Whether it be making or creating wealth from
any one of a dozen kinds of farming, vegetables, fruits, poultry or
animal; whether it be living a life of ease in a climate unsurpassed;
,or whether it be the mere taking of a daily living and a daily joy
with the least possible effort, they believe that no other spot is its
superior, and very, very few its equal.
We invite you to share these things with us.
hogs. With the luxuriant growth of all forage and food crops, it is
believed that stock can be raised at a much less figure than in any
other part of the country.
Even now there are to be seen beautiful fat cattle in fields of
velvet beans and corn, ready for the show ring or markets.
The poultry industry is as yet in its infancy. The continuous
green so necessary for thrifty chicks, is available the entire year,
and to be had for sowing the seed. Being under the most favorable
weather conditions, the laying period is extended. Local markets
consume all the output, and the demand is greatly in excess of the
With about 800 acres now being planted to citrus, 500 acres
of young trees, and 600 acres in bearing, Broward County will be
able to favorably compete with other localities in the production
of this fruit.
Men of wide prominence are holding a finger on the pulse of
Broward County, watching with much gratification the develop-
Iment of their interests, while the attention of many others is
attracted to this progressive locality, and who are investigating its
wonderful advantages and opportunities for the near future along
all agricultural lines.
A Ten-Acre Everglades Citrus Grove Produced Over 3,000 Boxes On Its Ninth Birthday Without Fertilizer or Cultivation
IIIIIIC ,, ~
,"~ '` i
Upper-Las Olas Beach
Gulf Stream Only Three Miles from Shore, Making Ideal Climate
Lower-Bird's-eye View of Fort Lauderdale
City Assessed Valuations, 1918, $1,826,058; 1923, $6,112,000
Hotels and Apartments-Broward, Tarpon, Gilbert, Bivans, Palms, New River, DeSoto.-Dresden, Wallace, Smith, Overlook, Shippey, Tilton,
Olifred, Las Olas Inn at the Beach, and Others
Rotary, Kiwanis, Anglers, Masons, Woman's Club, Scouts, Eastern Star, and Other Fraternal Orders Making Club Life Very Interesting.
Three Avocado Pears in Cluster Weighed Twelve Pounds
Hard-Surfaced Asphalt Road Into Everglades via Ft. Lauderdale Ten Miles to Davie, Returning via Dania
Exponents of the National League of Horseshoe and Quoit Pitchers have attained a high standard of competition,
f_! ~ I
K, iI' g
Golf course, open to players the entire year. Municipally owned. Wonderful fairways, excellent grass greens, course well bunkered. Professional services.
S* *^ 'OA
Two miles south on the Dixie Highway is the Trap Shooting Range, installed with Western Automatic Traps. Trophy shoots.
Rlli~6IPPe~ D ~a;;frI~ d.' *iri~arzj
NE of the most progressive steps taken by Broward County
is the opening of an inlet into the ocean, at the mouth of
New River. With a channel-width of 600 feet between
jetties, furnishing a depth of 10Y feet of water through
which sea-going vessels of light draft find a safe entrance and harbor.
The Lighthouse Service of the Department of Commerce and
Labor has placed a light buoy off shore, channel lights and such
aids to navigation as are necessary for the safety of vessels coming
up the river to the center of Fort Lauderdale, where our modern
free docks and pure water are furnished for all purposes.
The jetties extend several hundred feet into the Atlantic to a
depth of twelve feet of water.
The north jetty will be completed with smooth surface to permit
of its being used as a fishing pier.
She really caught these and many more. It takes an expert to land them, but the Anglers' Club records show many such catches and of such a variety
that both deep-sea and fresh-water sport appeals to all lovers of the rod and reel. Within half hour from the center of the city, a line can be cast into the
Atlantic, off the beach at Ft. Lauderdale, for a day's catch of Sail, Barracuda, King, Amberjack, Bonita and others. Off the jetties, off the pier, through
which many varieties are running; Mangrove Snapper, Sergeant, Bream, and many other near-shore runners. If there is no time to go to these places,
just throw your hook into New River from the city docks where fish are so numerous at times, that upon one occasion in the absence of hook and line,
a lady used her umbrella for a net, drawing up as many as it could hold. Further up this beautiful stream, there are nooks which entice a fisherman
even against his will, and where he may indulge in the sport of landing Big-Mouth Black Bass. In this same river the gamey Tarpon roll, and are fre-
quently caught in the city limits.
The Anglers' Club is One of the Live Organizations of the East Coast. Medals, Cups and Other Prizes Are Given for Each Largest Fish of Many
Varieties Caught with Light and Heavy Tackle During the Year
Here Is a Real Village of Seminole Indians Who Are Peaceful and Law-Abiding and Who Live by Hunting Alligators, Otter, Raccoons and Other
Fur-Bearing Animals for Their Hides
D .nli The City of Civic Pride
,- I X : je-
"~- ET~S- IJ'I
... --== =- ---' : -- ', e.-' !,N4t~th ':. :- =' \ ., .,:
Dania-The City of Civic Pride
THE second largest city in Broward County is
ideally located, being on the Dixie Highway,
the Florida East Coast Railway, about two
miles from the Atlantic Ocean. Miami is only
twenty miles south, and Ft. Lauderdale five miles
north, with Palm Beach forty-seven miles further
Paved and oiled streets, a new boulevard to the
Atlantic Ocean having just been completed, shows
that Dania's one-thousand-resident population be-
lieves in good roads.
Three churches, a state accredited high school
and a grade school having an attendance, last year,
of two hundred and fifty. Stores, garages, pack-
/ k .. .._
k.la ~pi~*"" J!Ai~~d
ing houses, hotels, apartment houses and bank.
Dania has an active Civic Improvement League,
which invites you to their social hours, lectures,
library, luncheons, discussions and musical fea-
tures which are planned by this organization. Its
home is in the Community house in the public park.
On the park grounds are horseshoes, tennis courts,
chess and checker boards to help you to live out-of-
doors and be happy. Dania's bathing beach is attrac-
tive, and one mile north is the golf grounds where
you are welcome. Good fishing and hunting.
Farming is one of the greatest factors in the
rapid growth of Dania, and owing to the richness
of the soil it has become the largest tomato grow-
ing section of the East Coast north of Miami. Last
season's production exceeded three hundred car-
loads. Besides tomatoes, cabbage and corn, there
are fine orange, grapefruit and avocado groves in
this vicinity. Dania has the largest tomato canning
factory in the state of Florida, and its output
amounts to twenty-five carloads every season.
Dania owns its water system, and the water has
been pronounced by experts to be equal to the best
in the state. It also has telephone and electric light.
The Dania Canal flowing from the Everglades
into the Dania Sound, and the Florida East Coast
Canal the inland waterway from New York to Key
West, flow through a vast farming section where
fruit and vegetables are grown in great quantities
during the fall and winter season. This Dania Canal
is one of the deepest and widest of all the drainage
canals, being ninety feet wide and eight feet deep.
In the upper reaches, there is an abundance of every
variety of fresh-water fish, and near the mouth
many salt-water fish are caught.
Dania has provided a camp ground for the auto-
tourist, with a beautiful rest room, reading room,
ladies' retiring rooms, running water, electric lights,
toilets, showers, etc. It is located at the northern
approach of the city on the Dixie Highway.
A cordial welcome is extended to all who care to
avail themselves of this opportunity. The Chamber
of Commerce is anxious to make reply to any com-
munications, and extends an invitation to you to
make a personal investigation.
Among the attractions of Broward County is the
beautiful garden of Wyldwoode located just north
of Dania between the canal and the Ft. Lauderdale
golf grounds. Entering through an avenue of
purple Bougainvillea, the visitor is spellbound with
the beauty of it. On either side, tropical trees and
plants, a large variety of the Palm family, Royals,
cocoanuts, date palms and others, with a collection
of rare specimens of trees from foreign lands. A
magnificent Royal Poinciana, with a snow-white
clematis climbing to its highest branches, spread-
ing its feathery spray in a graceful shower over
the top of this tree. The Australian Fat tree, the
pomegranate, sugar apple with fruit resembling
the artichoke, camphor tree, crepe myrtle, and many
others. Thirty-four varieties of Crotons, with a riot
of colors, yet all in glorious harmony. There are
very few varieties of the citrus family not repre-
sented in this twenty-acre garden, and of most lus-
cious flavors. Some of these trees are thirty years old,
and continue bearing delicious fruit. Mangoes and
avocadoes with exceptionally fine fruit, some of the
trees growing to a most unusual size and height. In
fact the marvelous development of all growing
things within Wyldwoode is very wonderful.
Nature was given a free hand in this "Beauty
Spot," and she chose a wide range in which to make
her display-from the dainty blue flower, the roses,
the purple and red Bougainvillea, the unrivalled bril-
liance of the Royal Poinciana, to a battle between
two giants of the forest, the outcome of which is one
of the wonders of South Florida. A beautiful speci-
men of live oak, a tall and stately giant of the Flor-
ida hammock lands, perhaps sheltered a bird in its
migration from some southern clime, for the seed of
a Banyan tree was deposited in the top of the oak,
which sprouted, sending out a slender brown thread-
like root, which continued to grow, dangling by the
C- --- 9_ ---tiP _
D i a The Cty of Civic Przde
..SP ....__,_ -. .
side of the oak, until at last it barely touched the
ground where immediately it took root. This root
soon became taut as a fiddle string, hardening as
it grew. Others followed until there were millions
of them, twisting around each other, the slendor
brown roots turning into a menace of fearful ten-
tacles, ever straining and pulling, wrapping their
grasping fingers around the mighty oak until unable
to withstand the force of the enemy, it has suc-
cumbed, its branches being encircled and crushed,
its trunk now resting at an angle of nearly 45
degrees. A feeling of awe comes over one in the
presence of this relentless battle in which these two
giants of the forest are engaged, and it is a struggle
to the death, for the great oak has met its Waterloo
and is surely doomed. How long, no one knows, but
I 4- I
iB Ii I I
the Banyan roots grow at the rate of four to six
inches per month.
Loath to leave this strange demonstration, the
visitor passes through walks or paths to other things
of interest. Here a golden pheasant, there strange
Japanese and Chinese fowl, over in the sunlight a
peacock spreading himself in the sunshine, display-
ing his gorgeous blue-bronze plumage. But the
strangling of the oak calls the visitor again with its
strange fascination. A unique feature is the fence
made of Gumbo Limbo posts, placed in rustic fash-
ion, and having taken root are sending out branches
which give a picturesque effect to the beautiful
tropical setting of Wyldwoode.
You are invited to come to this garden on the
Dixie Highway, for it will add a pleasant memory
to your trip.
From Pine Woods to a Modern City in Two Years
THE story of Hollywood's development from a
pine forest two years ago to a beautiful mod-
ern city, with all of the necessary conveniences
and many of the luxuries of our larger centers of
population, reads like a romance.
Two years ago J. W. Young, president of the
Hollywood Land and Water Company, laid the
plans and started the building of a model resort on
the Dixie Highway, seven miles south of Ft. Lauder-
dale. Included in the company's holdings was one
of the most attractive natural beaches on the East
Coast of Florida.
Today, the dream of the founder and pioneer
has become a reality. Hollywood is past the experi-
mental stage. The foundations have been laid.
Miles of paved streets and sidewalks, attractive
bungalows and public structures, have obliterated
all traces of the early surroundings. Hollywood is
now attracting national attention. In its clientele of
loyal enthusiasts practically every state in the
Union is represented. Its substantial population is
a cosmopolitan gathering from many sections of this
and other countries. And all in the short space of
Hollywood has the distinction of being one of the
few towns in this country that have been scientifi-
cally planned in advance. The latest ideas in city
building have all been incorporated. The mistakes
that other places have made have been carefully
avoided. Wide streets and boulevards, with beauti-
ful parkways, free from unsightly poles, ample
parks and playgrounds, and a spaciousness in the
general outlines are appealing features that im-
mediately impress the observing visitor.
Excellent drinking water is provided, every resi-
dence having access to the city supply. For over a
year the city has had its own power and light plant.
A second unit of 300 horse-power has been ordered
to take care of the increased voltage called for on
the beach. The lights on Hollywood Boulevard,
with their ornamental eloctrolier clusters, have
attracted much favorable comment.
.. -.m .
~---------- ------ ------
Hollywood now has nineteen store rooms, all of
them either occupied or under contract. There is
an excellent grocery store, two hardware and elec-
tric stores, a general store, and one of the best drug
stores on the East Coast. A family can buy all nec-
essary provisions at home. An artificial ice plant with
twenty tons daily capacity, has been built. Build-
ing supply materials are taken care of in a lumber
yard, a concrete block and tile mill, an interior
fixture plant, etc.
The Hollywood schools opened for the first time
this fall. Teachers are supplied by the county. A
church is planned for this winter.
There is a Chamber of Commerce and a Business
Men's Association. Last winter the Hollywood
Woman's Club was active in civic affairs.
T is doubtful if any young city in this country
can boast of a hotel as magnificent as the Holly-
wood. The accompanying photograph will give
an idea of its proportions and architectural design.
The exterior is of white stucco, surmounted with
mottled Mifflin Hood tile roof and coping. Green
awnings at the windows complete a colorful artistic
On turning down Hollywood Boulevard, Flor-
ida's widest paved thoroughfare, one finds the
Hollywood Hotel looming up majestically across a
ten-acre circular park, replete with flowers and
tropical shrubbery. The setting is all that could be
desired, overlooking the park and fronting on the
Dixie Highway toward the west, and facing the
ocean toward the east.
Every room is an outside room, assuring plenty
of ventilation and affording a pleasing view. All
the furnishings are new and in excellent taste. A
spacious, well-lighted lobby and two large loggias
permit the assembling of numerous guests.
One of the entertainment features that made an im-
mensely popular appeal last season is the Hollywood
Marimba Band, a company of seven young Guatamalan
artists who perform on the marimba, a native musical
instrument. With the single exception of Pryor's Band,
this organization was the most popular musical aggrega-
tion in or around Miami last winter. The Marimba Band
will furnish musical programs throughout the entire
n A -_'i'
ia ON r S NM Owl
season again. In addition, at regular intervals, noted
artists will appear in informal concerts.
Adjoining the hotel is one of the best eighteen-hole golf
courses in the South, for the convenience and pleasure of
the guests and their friends. Last winter matches were
played on this course by national and international champ-
ions. Former President Harding and his party spent an
afternoon playing in Hollywood and complimented the
course very highly.
The Hollywood has gained an enviable reputation for
its chicken dinners. Last season the capacity of the din-
ing room was constantly taxed to accommodate the crowds
that drove out from Miami, Palm Beach, Ft. Lauderdale
and surrounding resorts. Realizing that the best adver-
tising any hotel could have is an excellent cuisine, the
management is sparing no expense in the culinary depart-
ment. The Hollywood is conducted on the American plan.
Hollywood Hotel rates are very reasonable and the
service unsurpassed. A home-like atmosphere of cordial
hospitality pervades the place. Many advance reserva-
tions have been received. Write for rates and reservations.
OLLYWOOD is exceptionally fortunate in having an
ideal ocean beach close at hand. Practically all
resort towns along the East Coast of Florida are
separated from their bathing beaches by an intervening
stretch of bay and long bridges, or causeways. Hollywood
fronts directly on the ocean, thus saving time and expense
in reaching the beach. This feature alone will give Holly-
wood an immense prestige and a large following.
Hollywood beach has a high shore line running full
length of the present development. The beach itself is
shallow, with no precipitous declines and no undertow.
The slope is gradual, making it possible to wade out for
two hundred feet without encountering any great depth.
Everywhere is pure white sand.
One of the unique features of this beach is the Broad
Walk of cement, thirty feet wide, which extends for a mile
south of Johnson street. It is the only promenade of its
kind in the state. Already the Broad Walk has given
indication of its future popularity, since it has attracted
hundreds of visitors who have come to walk over its broad
expanse. The time will come when Hollywood's Broad
Walk will be the mecca for thousands of sightseers, similar
to the throngs that crowd Atlantic City, Coney Island, and
other northern resorts.
Along the Broad Walk will be a row of ornamental
lighting posts, with electrolier clusters, that will make the
walk light as day. These lights will be seen far out at sea.
A dancing pavilion will be erected along the Broad
Walk, the Marimba Band furnishing the music. Anyone
who has ever danced to the rhythmic melodies of these
magical performers will never be satisfied until he has
had the pleasure again.
While the $250,000 bath house and casino is being built
a temporary structure will be erected to serve the crowds.
At the southern extremity of the beach a magnificent tent
city, with ample accommodations for 1,400 people, is be-
ing installed. Nothing is being neglected to make the
Hollywood Beach one of the most exceptional and attrac-
tive on the East Coast of Florida.
CONTRACT has been let for the new Hollywood sta-
tion to be built on First Avenue, along the Dixie
Highway. When completed, this station will be the
largest and most imposing south of Jacksonville. Includ-
ing the projecting concourses, it will have a total extent of
something like 425 feet north and south. It will be of
white stucco, with red mottled tile roof and coping.
Hollywood, this fall and winter, will be a scene of busy
activity. A number of new public buildings are under
contract, besides many apartments and private residences.
Hollywood is destined to be one of the most rapidly grow-
ing cities in the state of Florida. To date over four mil-
lion dollars worth of property has been purchased by
prospective home owners and investors.
Hallandale-Au Revoir to Broward County
JUST beyond Hollywood, on the Dixie Highway,
is the thriving little town of Hallandale, located
in the early nineties, most advantageously in
high level pine land, with marl soil on the east, with
marl, rich hammock and Everglade land on the west.
This makes the territory adjacent to Hallandale very
desirable for vegetable and fruit growing. For this
reason it is a large contributor of all kinds of pro-
duce to northern markets.
There is rarely found a more favorable section
for agriculture and horticulture. During the ship-
ping season the packing houses run to their limit.
Hotel, stores, garage, all give the impression of an
enterprising and contented community, with the citi-
zens engaged in making the town and vicinity of
their choice a good place in which to live. A beauti-
ful, up-to-date school, equipped with tennis and
basketball grounds; churches, one a community, the
other of Swedish Lutheran faith; Woman's Club,
and other things which stand for a good, wholesome
The beach is connected with the town by a boule-
vard and easily accessible. There are the same at-
tractive characteristics as prevail over the twenty-
- .- -. ~ -
six miles of ocean front in Broward County, with the
addition of deposits of a great variety of shells
brought in by the combers.
One of the most spacious homes in the county has
been constructed at Hallandale Beach, and contains
a collection of rare art treasures. Within the grounds
is a large variety of imported birds and fowls.
Hallandale people invite you to pay them a visit,
take a dip in the surf, and share with them the real
pleasure of living.
1 -401 0 0 y-
Broward County lorida
t t^^ j- f---,==^--^,^a^
r- f ~ ~ w-w,,i'" T. '''. .. __
BOARD OF COUNTY COMMISSIONERS
This booklet compiled by the Advertising Committee
of the Fort Lauderdale Chamber of Commerce.
COMMODORE A. H. BROOK, Chairman.
For further information, write the Secretary.
County Population .
County Assessed Valuation
County Resources of Banks
Railroad revenues increase
this same five-year period.
over 150 per
Printed by The Record Company, St. Augustine, Florida