IR e f \Qk Our Roads
S| Either from a business or a pleasure view-
point our wonderful system of paved roads is
S\ undoubtedly our greatest asset. No county
g / 3 Q
S0 o( o the United States, is better equipped in this
mb a respect. Bartow, the hub of the 346 mile net-
SOLK CITY 0 \ work, is connected by asphalt road with every
M t 0% town in the county,while scores of miles of rock
clay surfacing connect adjacent producing
KATHLEEN LAKEALFRE sections with the asphalt system and Bartow.
QJ t A S C M
LAKELAN 'tD pLv KEE
1 c st ^ ^ .SHEET ASPHALT ROADS
,A UM-D ERS ,- IMLR OA g _
CHUT O~TCHIN E
LCROO LKED AKE
O` IGIALROS ? P OF LE A
Q LAND PA\4C rr r
MfooKeD 'LA 0 000 d ^
1% Mn f M a ^ AEADEI y loc U0 0 6o
^S'^^y?1! ^' tC
e"^*'^ \^ Efc-l "'./ -'*^ il i | ;v
BARTOW sends a welcome to you and a welcome
that comes from the heart. We say to all who are
seeking the most desirable locality in Florida,
Come to Bartow. She offers you the full advantage of
a tropical climate, beautiful asphalt streets, splendid
class of people and the best of social attractions. She has
beautiful homes-an excellent school, good churches,
prosperous banks and up-to-date merchants. No finer
water and light systems found in the South and one of the
healthiest places in the South, being midway between
the ocean and gulf, it is a very desirable place for a win-
ter resort or a permanent home.
Bartow is the Capital of Polk County-the second
richest County in the State, Duval being first, which in-
cludes the great City of Jacksonville. Bartow is two
miles square, is a town of about 5,000 people with a live
Board of Trade, progressive and has the ability to do
things. Tourist accommodations of the best and prices
not excessive. Bartow is of the present day modern
town. It is in the centre of a farming country, large
citrus groves, and four large phosphate plants. Bartow
offers her tourists a fine golf course, that will meet their
every need, fine asphalt drives for miles in all directions
with beautiful scenery that can be seen nowhere but in
Polk County. One of the greatest pleasures of living in
Bartow is, it is the centre of a wide circle of the most
valuable lands. In the rural districts around Bartow
are good fruit and garden lands and fine citrus groves.
The volume of county business assists in making Bar-
tow a good all the year round town. In the winter a
goodly number of winter tourists are entertained.
Another attractive feature is the pretty Carnegie
Library and excellent school buildings- four handsome
brick structures, set in a delightful campus, in the most
beautiful residence part of the city. Tuition free to all
white children in Polk County. The school is known as
Summerlin Institute, in honor of an old pioneer, Jacob
Summerlin, who gave ten acres of land for school pur-
poses. In his deed he specified that only white children
of Polk County could enter this school free of tuition.
The first building was erected in 1886. The increase in
population of Bartow demands three other large build-
ings with a large auditorium. This is a weather vane
showing what investors are doing, and Bartow is noted as
a time-keeper of progress, indicating opportunities knock-
ing on the doors of those who have capital to invest.
Use good judgment and invest in Bartow, the home-
seeker's goal. Here are many fine homes and churches
of eight denominations. All the churches own nice par-
sonages which is a credit to any city. Bartow's hand-
some residences are indicative of her wealth and refine-
ment. Bartow's two banks have resources of millions of
dollars, Bartow merchants carry stocks equal to any
city in the State, and it is rapidly developing into one of
the greatest business centers of the State. Bartow has a
motion picture theatre, a Woman's Club which is feder-
ated with eighteen other County Clubs, which means a
County Federation of nineteen clubs for Polk County-
there is also a Business and Professional Woman's Club
There are fine asphalt roads leading out to all parts of
Florida and automobiles are the only conveyances used.
There are four up-to-date garages; Bartow has jitney
lines to Tampa and other points, in which facilities the
town and county is unusually well served. In the mean-
time, the railways from North, South, East and West
are daily scheduled into Bartow and Bartow's union
station is a first class station and automobiles are there
ready to distribute the people according to their wishes.
Many find congenial homes in Bartow. There is a white-
way line to and through the principal parts of town.
During the world war, when all business was much
crushed, cost of living high, young men and many young
women were overseas or in camps, it seemed that Bar-
tow's future hopes had all been swept away, but the
people who had planted their homes in the little town,
held on with abundant courage, and with invincible
hope they gathered to themselves what of strength they
could. Now in the short period of four years Bartow
assumes an appearance of enduring solidity.
Bartow's citizens are thoroughly moral, religious,
broad minded, and noted for their hospitality. Many
are natives of Polk and the State, but it is a cosmopol-
itan town, more of its inhabitants were born in other
states and foreign countries. All are welcome, merit
rather than money is the price of admission to Bartow
society. Fraternities are a prominent feature of Bar-
tow's social life. The Masons and Knights of Pythias
have lodges. Eastern Star, Odd Fellows, are all in a
flourishing condition. Bartow has a government $60,-
000 Post-office and a $17,500 city hall.
An artesian well 726 feet deep, completely cased to
prevent contamination furnishes a plentiful supply of
water. Wastes and surplus rainfall are carried off by
the septic tank sanitary storm sewer system. Motor-
driven American-LaFrance fire engines are an important
feature of the fire fighting equipment in charge of paid
drivers with a volunteer fire company. The court-house
is said to be the finest in the State and was built without
a bond issue, the cost being $100,000. The county jail
is a modern structure costing $60,000. The colored
population of Bartow live entirely in their own sections.
There are two colored towns-one East and one West of
Bartow proper. Each town has its own churches, schools
and stores and other businesses they engage in. They
are a well behaved people, and make good servants, com-
ing to their work each day and returning to their own
homes after working hours.
Churches and Schools
Bartow is wonderfully rich in her soil, her climate, in her good
roads, in her manufacturing interests, and in varied industries
of one kind and another; but she is likewise rich in those things
that make a happy people. Man enjoys the beautiful, works
for the material, but finds satisfaction only in those things
which have to do with the development of his better self. So
here in this wonderful land of opportunity with all of its beauty
and prosperity there are Churches and Schools for the develop-
ment of character. Here the newcomer can find almost any
church of his choice-all shades of belief and "near-belief."
(4 The leading denominations, such as the Baptist, the Methodist,
the Presbyterian, the Congregational, the Lutheran, the
Christian and the Reformed bodies are well represented here.
There are a number of these different denominations in the city
and they extend a most cordial welcome to those who are
seeking a church home. Our schools, too, are of the very best.
Good equipment, competent faculties and efficient management
appeal to those who are seeking to fit their children for the
duties of life. We can conscientiously invite the investor to
our midst knowing that his religious and educational interests
will be well cared for.
Bartow is acknowledged by all as possessing more public buildings than
any other city of its size in the State, and it may be truthfully said that
every one of these buildings is so designed that it fits into the landscape
upon which it is situated in a manner that gives to the city that uniform
beauty that can be obtained only after great care and skill is expended
by men of unusual architectural ability. Each building, together with
the lawns, flowers, shrubs, trees, etc., that surround it receives that
infinite care and attention that is usually given only to the home of
some painstaking housewife, thus Bartow surely deserves her reputation
of being an extremely clean and beautiful city. Notwithstanding this
extreme beauty and cleanliness, a stranger always receives a most
hearty welcome on arrival and soon becomes one of us, in order to
enjoy our blessings, by visiting our city hall, wherein is located the
Council Chamber, City Offices and Board of Trade, or he may visit
and enjoy our Public Library. At the post-office he receives excellent
service, and speaking of service, Bartow's fire department is unexcelled
by any town her size and very few larger, using two American La France
motor fire trucks, manned by an organization composed of home boys
that take a pride in their efficiency. Then, too, we have a modern jail
and court house that are very beautiful and well kept wherein one
may receive most courteous treatment and excellent service. Bartow
bids you welcome. (Write the Board of Trade.)
Bartow has two thriving banking institutions, namely, The State Bank
of Bartow, with combined capital and surplus of $59,000.00 and The
Polk County National Bank, combined capital and surplus $240,000.00.
Both banks are old-established institutions, strong and progressive.
Deposits on December 30, 1921, were as follows:
State Bank of Bartow. ...................... $354,987.89
Polk County National Bank ................. 1,088,834.21
Combined total...................... .$1,443,822.10
Few citii.-s tih:- size ,I Barlu\ can I..,a'l t I .a t Inini: sU "ell >.- iiiI)p|',l
nitli p litci: utiliti,-. Ijuilt. oi>rt .l anild up ratltd I:.. tile :il.\
ro lt:rt l n ln ii t.
OuFr nluiii iil ele tri( In lit anId pl i, r plant etiqipped "itl
Diesel itigines, ing i 'ti.]l ,iil, pr..Juii(:t all thite ,- lv- tri cu< rri:nl
fur liglitiiig p iurpi -, anid a su rplu :t' F pIo v r lwhiih i -Iu[.ppli'-.i
at a rea rinaiahl rle t-, Iocal iiidii.tri,-s and t the lnri lr-iI s i-,f
a'.r,:s' of irrigal:l trii:ck f'arnl s adja.:'-it ti I, l ityv.
Froni tihe si- ; w: rpw-,:r plait "atler ik ',l ii:.li ti: :ilv\ f.'r all
purposes, including I,:lo il- u-r, iiiluiitrii,.. and tire lightin.'.
This water comes from a bored well 726 feet deep, cased all the
way to prevent possible contamination from surface or under-
ground sources. As a drinking water it is famous for its pleasant
palatability and freedom from mineral tastes.
Miles and miles of concrete sidewalks and asphalt-paved
streets, shaded with great live oaks and water oaks, to which
additions are frequently made, give Bartow the well-earned
reputation of being one of the best paved and cleanest cities in
the state and cause it to be known as "The City of Oaks."
Sanitation is provided by separate sanitary and storm sewers
and by regular garbage collection by city truck.
Fire protection is furnished by La France motor equipped
trucks and an unusually efficient volunteer force.
The Seaboard Air Line and Atlantic Coast Line Railways serve
Automatic telephones have been installed in Bartow by the
Peninsular Telephone Co.
*!J 1_ II!-.
Barton is an e
Ii:au.ise o'f leing tlih (C-'ontt site. lo-lated Iall.it tihe center of
the riche-st uandI ,iil-t lirogres-.ive
(-'itlit\ i. ha in\ g tn lare railroad. -, s..tlin as ell aH1 ha' tmi
dlire, d|i ltailt rioad coeini.tioin ithi ev-ery tL.- n iii the teiint\ .
Tlire leiinil miore than a Joze-n iiin:crpiratd j n- tow i, hi th
Coilnt\ oe nir\l. ea-il iuii ,e- Barti,[v's pla,-e as iniiJdustriil
ii nt.er. Y'-t there is al"ais roi:in for mnre. (C',nm.petitini is
the lift' of buhin, -.. Burtorn is tlhe lihome ofi the. Ri-el. Drugr
C,:iinpan ;i thri\vii+ Irp inmanufal'cturihng lus.ines.. hic:h sell.
its o.:*o.Ik in all "t ti:he S.%oithern States. Bartevw als-., has gail'il
[rlniillinen i t s a; lin ill.r city,. lef-auit e of therl lin-ir. throe larm.: -
l.tiler o ni>mpanies-. iniii hu-.ie; llie .l-ril. ellillr anythii: fernll
r.:.iuih hlTmber to orange l,,i\>s or n>,lltyI work. Barteon adl-' hal
a s.liare in their lholi-,sle busini--ss. Its wholesale groeer\,
f'-ertilizer an.] ic'e i:omnpanies doi a \err prosperou-. business.
Bartoe also has two citri-.s pa<:king house.'s and two phisphate
mirues a- he-r hliarr- if tLhios iindiittrie-. In fac:t. Bartn-,\ is m-.1:
li..ate- dl .. li. k- tir su lpp-e.rt on til ,- citrus inJiustri.s ii the
ut-tern and. niirthelrn part uI die County ithe great :iltriu -.?r-
tin ol the state i: ti, the "s--tern and southern part it ti.h
C.iintl art- the greatest phl-sphate mines in the Vorld: the
cattle ran,:!iie-. -tattereil over the C.ionnt3. and also t') the
tru,.k arni-. that are lo:eated in and aleout the ton w. (-C itme
seie fir yViur-.-lf. W e w\at munor- I.,tii.iness. Write th.: Bartoiw
Board ulf Trade.
-i ~ a
-7 L l,
* ~- -e
B .\RTO\V in a ideal city to live in. It ii a rival hlomi lto\i.
()ur It re' l-.. yarir l-. and lit ne- are iiii.nurlpai -er l ttor I ;atily
anid ounilort. Flower-s lirive here whei\ pi\r.n piper
attention. \\e have ipeopiul lr'e ju;tt like you have' at your
ihoie-- lihuiIan. W\e have, in1f i, a ll ret.iLdireme n i- t'-or t Ie inl,
Iody aniid -oiO l. -iil a;-: i"I:id(. li htt-r.\ate 'ewera -e. churrhe-.
(chlool_., lilIrary, pi( ture -how, g olft cluh, ldancil i:iavilioin'.
bIathing report and g l g r et'erchalnt, etc. (CnOME AND SEE.
'*9' "w IW BE
b-W .1 ,
_I _I_ _~I I _C
There is possibly room for argument as to which represents
the greater investment in Polk County, Bartow's trade terri-
Story, the phosphate industry or the citrus groves. It might
.be debatable as to which produces greater income for the
county-both go well into the millions of dollars per year-
but Bartow business men and Bartow's laboring men are
equally pleased-to have both industries to depend on for their
It is entirely probable that the investments in phosphate lands
and mining equipment in Polk County alone is between
$75,000,000 and $100,000,000.
The vastness of the deposits, the permanence of the industry
will probably appear more tangible to the reader when it is
stated that the deposits in Polk County alone embrace prac-
Stically five t,,n ships of thirty-six square miles each, or about
Its importance to the United States may be recognized from
the fact that this County produces approximately 80% of our
national consumption of phosphate; its importance to the
world, by the statement that Polk County produces about
two-thirds of the world's consumption of phosphate; and its
importance to Bartow is 1,est shown by the statement that it
Sfurnishes employment to thousands and pays out in wages and
Salaries annually from three to five million dollars.
Reading up from the lower illliitratio:,, on this page they show:
1st, plant forgrinding soft p, ..slpliate :- id. i tmpl-.- es' residences;
3rd, storage bins; 4th, washer for separating pebble from matrix;
5th, power plant.
Livestock, Dairying and Poultry
Bartow, besides having many other advantages has all of the
natural requirements for Livestock, Dairying and Poultry. It
has that wonderful balmy climate that can be found only in the
center of an island or peninsula, never too hot and never too
cold. Livestock, dairy cattle and poultry are never kept in
winter barns, but are kept on green pastures the entire year.
Think of that saving in health, labor and expense. Then, too,
a native Florida cow, whether of registered stock or not, only
contracts T.B. on rare occasions and never develops it as cattle
in the more severe climates. Bartow has many dairies and
livestock farms and poultry farms. One of these dairies has
the largest and best herd of registered Jersey cows in the State.
In this herd is the Florida State Grand Champion Cow and
Bull, N. Y. State Grand Champion Cow and two full sisters
of world champion, four-year-old Jersey cow. Another dairy
and livestock farm has largest and best herd of registered
Ayrshires in Florida, best and largest herd of Duroc-Jersey
hogs in Florida and the Southern Grand Champion Duroc-
Jeirsey boar. Many high-grade beef cattle and a drove of
imported thoroughbred Arabian horses. There are many
other prizes held by Bartow stock and from all indications
Bartow is destined to be one of the leading livestock, dairy and
poultry farming sections in the United States because
everything is done according to the latest sanitary methods in
this clean, pure climate. Come and see Bartow, the sanitary
.: r`s :'F~; Ln
So radically d]itereiit in theiir ph.y-il. aipet are tlhe phoi phaldte
and citrus ini.lstri,-.. their \ unild .lmo- lIidav, tihe siAlt.seer
i "-n.. llderin it it i- pl isildle that the tn.i vxi, t in the -., niie c.i.inty.
prsaii:. inJleI.l-a o: r.l.:I raitio:r! of "1it:.r. mIa:ld. pipes.
miac:liin r andi -L riui r. ti lil, thil .itris i.io-ii' vell k
Ilid:Ien with pi ilJri ric:l:., ik tih I. .m l::,,li m :-iit I pi..I:tr:,i. rimiancte.
'anity tand fragrici:..
This ptge ils ( rittlen ('hritmiis "e.:.k Ibi.t it is rncIt niil ait that
Ss.asoii, hut .nily Ilher, speially iLmpr,.tl. hr a t lrit. c thlrou.
tithe liIth sani i -If i ru1s irt .itnr is irii \ on aill .il--s of Bnrlii
llthan.t itru tr r fhi ll o I'I o t l ; fi ll, g,. l,.Jl!- .: lur,.,.l truit is not
so Inii i h like an\ thiii f.l, a; i t. i s i ,. a b tifl' ll -..'ci rated
Thousands ot clhil,.lren ho: seld.,..rn lasitd an ,orax.--,- Xr-pt at
('hristmias time liae ra.,on to niaturity "\ith the lhighit in
mIIinl tIhat no., (<'id,.r
th,- pri il-,e ot pluc.kumg Iriin thI tr,-.,s thr bol, lk-n I:, ll. filled
with s.N\ eeh.list. iiectur, andl ,i-:,ting lihere
f'artion. We want tlho, thlOuainds t:, ktow that it is in P,.,lk
('ount.y, wof wlhi.h Barto" s rh (-'s outd, s.it-that this .pr,,lu -
Lt.ion :of citrus 'ruits, oraj -.gs. grap fruit. a11d taiii',rin.--s attaii.s
its v,:ry pY ,,.lIe -f pBrfe:cti...n. But little I the romi-nce is
stln u\nny l:y th,- lpr:duIicti..n l.I.,:iing a l)jbusine.s s. pr..ritab.le
that it ha. bl-(eiiiie si, ieii'irnll.uI, ii this <;iunt that "ne prodii. e
uonc-third as mun h fruit as the u hole remainder of the state.
Tli-,se who are interested iit the raiinil of vrgetablih man\ i.ll
i\.. a little th-t, Lht lt Barlm tor thle real trut.ik l'ariniii
sc tion : l Fluriida li,.. in and a ,t.it Barton In tritli. Bart..
ships nircare calihban- nai.iJ leltir.- tlhal, ;n. other city in the Stite
of Fli.rilt. T h.-iis;,i.l- I (rat,.- ,:.f .itil:.l,-s are slipr-.l tr,,in
Bart..o t.l: lh v:ar. tIhu l. rni -hii ii m l. n i ent to .: manti y pi.-i i .
I.- im. l ri .in i n"rall ti t i tl ie- in t I, l iab.ir andi p tll capital
hl.hiiinr thl -s .' i r. ,. Thli taronin is Jiune,- in the nr-.st irn)rt -.l
nianniier. n itli th tih l,,-t iiiplirmiint. m.ii .,l as t,-ll a. s ha in., thi.
lariis -.ip ithi vriad itirriati.in si tiat tine crnip. ima
ni.-t, r t'fferr hlr natir. atdll at tlie s.am timrieifrnislne th,-
iater t.- thei cril-,p as i.air like a iiatlral rain a ii ist pt -.ilil.
to. do.. \\ith t-he ,lt d,-'ril',.d irri.atim system., it i- always
p'ssile.i e t.: t tlM e plaits ,n t in the rie l.d d,.irin,, a lihlit slo.w, r.
thli,, the pla It,.r las t e .-f, ,uran:,- that the plant, will li.e.
Barto, it, al-.s, hlt-tsd I, natirt- giving tu, her a mild. pilea'sant
weather at all times and seasons. Though we have stressed the
importance to Bartow of the truck farming, we must say that
general farming is carried on very extensively in and about
Bartow, together with the raising of a large amount and
variety of other vegetables. Stock and poultry raising is exten-
sively done in and about Bartow. Also the raising of corn,
potatoes, oranges and most of the tropical and semi-tropical
fruits. Come to Bartow and see for yourself.
Sports and Amusements
To tlle seeker of Illeasure Barlow -,ffers a variety of sports
anJ anuisiementli that can hardly ble equaled anywhere.
For iniitlanc-e, the inoto:rinu_ is as oIoo:l as can he found at
an y place. within n the city terere re mnile- of asphalt
streets amnd cement -idewa;lk>, and leading out of town in
every direction are the same kind of roads. There are
more than three hundred and fifty miles of these roads;
asphalt boulevards connecting Bartow with every town
in the county, and in riding on these wonderful roads
there is always somewhere to go and something to see.
They pass the phosphate mines, the orange groves, the
cattle lands and along the shores of Polk County's many
beautiful lakes. One may ride on these roads to any of
these lakes and there enjoy a few hours of fishing for
trout, bass, perch, bream and many other varieties of
fish, or if he prefers to spend a while hunting, all that is
necessary is to go into the woods at any place along the
road and there he will find quail, doves, squirrel, rabbits
and many other kind of game, and on the lakes and
streams he may find ducks and other water birds. How-
ever, you may not care for the pleasure of pitting your
skill against the cunning of the fish and game, but prefer
a human l i rain Iantd iu.cle tl, c-cllpete with. If that lie
th le c.a-, theIll a-.oe to Bariln" a eill n ijy her ol leu r .iIr.ei,.
Iellilli cllrlt-. Iatl ill 1. r(:. rl 11111 ;an l l: HIi.,oIl'.. FI'r.
in-tai.u e. Barilo\ i- with iiii no.t liore tlihai ain' liI, ii, riidl
to -e l
.lition,. thiigli tlhe c mirse at the Bainrln (;ilt Cili.
located exactly one mile from the center of ti, n. i ui I.e
Illn re tlill .iy of' tI e ot her Colu r.c-. I.iecai-i-.e of it, I.OC l i lii
anld qiualit y. There, the tennis enlthusi-ia t innll finil ain
e\( ellent -MInrl il-0. One _inz1 a;l-o enjtay a n-' i-1 -\%wir ill
EaI'lo Like. a bIeautiful Iody of clear. ipure nater. orl he
mal *1, V tio Ki-illell Siarinl liath I lieiil j11.14 ten iinilllic"
ridle 'roill Barlti w. Ki ilieii Sprinl -, i. a Ir.-e ha;.linll -
i-ryta l-eiar ;ihter flon ii ally mi l-u I I eant iul hilade I. .
the ~v;iter rclnainiln tle a.ine e teiperatiure of -eeventy
a -le-ree. all the year. Illth s i- ing tih t exhilara in .l i,
i 'rioiratinu feelin -. that nothing else n ill. .At Ki,,in_..en
S:riln:s or the I:.atlhinI. leache- one Ima;y p)illr-hle dlriiik
andl -all.Iwichet to ;alis'y that ravenoll l appetite Ilhnt
ali\wa\' follow- one of thliee %\ imi-. Then. if lihe .a're- to
trip the liKlt. fanta-,tic toe there ik a =,ood floor andl inli.-i
a\vaitiin.. BartOw alO l ha-, all active iliinlic ilil. ,
\'*alidli' -cllub aiii1:1 many fraternal order,.
l p -C.
.i. ... .
:)F"rZ C-- --f~:n~tfm i: