ON THE DIXIE HIGHWAY
THE GATEWAY TO OPPORTUNITY
In Sun-Kissed Florida
ON THE NEW DIXIE HIGHWAY
- where Fortunes oAre Being SMade
In 'ealty Investments
-rightly named (275 feet deep) lies in the heart of Arcadia Gardens-A
Spot for recreation-sport-romance Here enjoyable afternoons and
evenings will be assured all residents as direct roads will be cut to join
all the property of the Stanley Realty & Development Co.
,a. ,' iI ' a I'
*sdi ~-~a'~~uI~ -b
Where It's June
.... . . . . . . . . . ~~. ~
Te health climate and tem-
............perature of South Florida
are not equalled by any
_.. other state "n. the country.
Such disease as neumonia
-17a, -rheuma-:�~ ��~'�~: �~���jI~~i j
...... ....... pleurisy, influel�:� '
cA Home of Tour Own
The land of
wealth and op-
portunity - the
land of Fruit and
and outdoor life
- the play-
garden spot of
TYPICAL FLORIDA HOMES
I;-' .' ' *. � . ' A
s __ A , ?d� <
clouds sail over-
head - Where
night - Where
Home is Home
and Life is
/OUR dream of a home in Florida can now come true! Down in
Arcadia Gardens, below the frost line, close to those famous
ocean resorts-Tampa, Bradentown, Sarasota, St. Petersburg-
Civic Engineers have planned and executed a community of small
estates beyond compare. It is divided into villas, townsites, and 5, 10
and 20-acre tracts adjoining. Spacious avenues pierce the villa and
blend into the new Dixie Highway which bounds Arcadia Gardens.
Now, here's the plan. The Stanley Realty & Development Company,
Community builders, will erect an artistic home for you (to your
plans, if desired). Their experts will develop land on citrus fruit,
pecans, etc., and cultivate them for you-at cost plus 5 per cent. You
pay after the work is completed and approved. Proper affidavits will
be shown to prove that the work is actually done. You take no risk
at all. And you can choose from a wide variety of "Dream Homes."
8� ~U~�~' x
For Shouters of "Fore"
there is the dandy Arcadia Golf Club course or the sporty
links at the ocean resorts nearby.
Arcadia Gardens is but a short distance from Sarasota-
Bradentown - Manetieu - Ponta Gorda - Tampa - St.
Petersburg - Fort Myers. Beautiful Lake Okeechobee, the
largest lake in Florida, is quite nearby. East coast points
are within easy access over paved roads within a few hours.
ARCADIA TOURIST'S CAMP- . AN ARCADIA BUILDING
oArcadia gardens Lies Rght
on the 'Dixie Highway
C HAT'S an important point, for the Dixie Highway, a vital link
in the Lincoln Highway chain, is the only and shortest High-
way twixtt Florida's east and west coasts. It is estimated that
20,000 to 50,000 cars will pass the property daily when the road is
completed. Motoring in Florida is something to look forward to.
Roads that wind their way through palm and moss-shaded hills and
ravines-through picturesque country land, dotted with charming
brooks and lakes and streams! Besides, De Soto County has shown its
wide-awakeness by spending, within the past few years, nearly a mil-
lion dollars for hard-surfaced roads. The road-building spirit is good
and strong here.
THE MOTORIST'S JOY-THE DIXIE HIGHWAY
Grow Citrus Fruits
Satsuma, King and Temple oranges,
as well as grapefruit and tangerines,
are wonderful income producers.
Study this table of estimated orange
growing profits. (De Soto Chamber
of Commerce figures):
Planting 1 Acre 5 Acres 10 Acres
from Income Income Income
3rd year.. $ 100 $ 500 $1,000
4th year.. 200 1,000 2,000
5th year.. 500 2,5'00 5,000
7th year.. 700 3,500 7,000
10th year.. 1,000 5,000 10,000
15th year.. 1,500 7,500 15,000
20th year.. 2,000 10,000 20,000
'De Soto County oAnnually Ships
One and One-half Million 'Boxes
of Oranges and grapefruit
TATISTICS show that De Soto County is one of the largest citrus-producing
counties in the State and excelled by no other county in Florida in the quality
of its fruit; each year continues to produce its quota of thousands of new bearing
trees and the ratio of increase grows in favor of De Soto County. Some of the largest
and oldest groves in Florida are here. Some are from 50 to 75 years old.
A Live 'Business Center
A RCADIA, center of the citrus belt, is amply provided with packing houses to
take care of every condition, its representation of private packers being the
largest firm in the State. Its co-operative Florida Citrus Exchange house,
modern in all particulars, is second to none. The citrus packing houses of Arcadia are
equipped to conveniently handle and pack twenty carloads of fruit per day. Three
railroads serve Arcadia-The Atlantic Coast Line; the East and West Coast Rail-
road, a subsidiary of the Seaboard Air Line Railway; and the Charlotte Harbor and
A BUSINESS SECTION OF ARCADIA
Florida Realty Is a
EFORE it is too late, look into
this money making opportu-
nity. Florida is a veritable
ST AND BANKING COMPANY magnet that annually draws a million
APTALSTOCK OO5,�000O OO
KING.INURAcEANoB people to its shores. The sick and
Jay 5th, 1925. ailing sent on doctors' orders. The
wealthy of the U. S. A. The rich from
abroad. Young and old alike! All,
Blvd. Florida-the wonderland.
SIn Florida you can golf and play
n eference to your letter
nformatin in gard t tennis in mid-winter. A fisherman's
of Arcadia Gardens and u paradise-650 different kinds of fish
seem reliable car outli
tised and outlined we
dveris aroert should not swim in its waters. A hunter's Gar-
y this iocaed and has
and sounds herein t- den of Eden-bear, deer, wild turkey,
ess as a town and farming
etc. Winding roads. Ocean surf-
yours very tr bathing.
-Pre6sideanf & Cashier
e Certified abstracts by
Chicago Title & Trust Co.
A Panorama View Showing Arcadia Gardens--
Ground Floor Prices
For the price of one lot in Arcadia
you can buy a five-acre tract in Ar-
cadia Gardens. Where you would pay
$1,300 to $1,500 for a lot in Arcadia
you need pay (if you purchase now)
only a fraction of these prices for a lot
in Arcadia Villa itself. And just
visualize how valuable this land will
be in the near future. Men and women
with foresight and vision will have
made Arcadia Gardens and Arcadia
Villa, Florida's spot ideal!
Here realty values are in the mak-
ing. Fortune, health and happiness
References: National Bank of Com-
merce, Chicago, Ill.; De Soto County
Chamber of Commerce, Arcadia, Fla.
C. L HIAGD pr CO.
LAND SURVEYORS AND CIVIL ENGINEERS
30so NoTRT LA SALLE STREET
CHICAGO April 3, 192Z.
-tanley Realty & Levelopi.ent Co.,
Icy 1I. La Salle Street,
Re - nature of soil in Arcadia l:aens
Having inspected the 4000 acre tract near
Arcadia, ilorida, which our firm is ducdividing
for you, I have no hesitancy in assuring you tnrt
tha land i ait-.able for citrus groves and general
truck raising. It is free from palmetto and
timoer and canr therefore be tilled ,i thaut pre-
The watershed seems to be samle to take
care of drainage if requit-'l durfnj the wet season.
Thb land ceinf at present used for r-.rin, purposes.
In excavating for section covers we discovered
some of tne finest black loam I have ever seen, especially
fine for celery a-.I berry crops.
A Community of Small Estates--in all its Splendor.
_ � I
FOR INDUSTRIAL AND
CHICAGO ASSOCIATION OF COMMERCE
WESTERN SOCLET OF ENGINEERS
ILLINOIlS SOCIETY 01 ENGINEERS
GUSTAF H. CARLSON S, �O',
F'ELO NOTES AND RECORDS
. " . - .
Live Stock, Dairying
and Truck Farming
in the near future will be
considered Florida's greatest in-
dustries. Here thrives in its
natural element the beggar-
weed-a marvelous hay plant
said to be eight per cent richer
in protein than alfalfa-and
richer even than wheat bread.
Here flourish Natal, Para,
Napier, and Mercer grasses,
and Japanese cane, ideal for
making mixed feed. Florida
produces all the elements
needed in stock food. Truck
and farm crops, vineyards,
banana plantations, blackberry
and strawberry patches are
rapidly being developed. Some-
thing can be planted-some-
thing harvested-every day of
W . N
STRAWBERRY INDUSTRY GROWING
Strawberries Bring Handsome 'Profits
IT HAS been demonstrated for the past few years that there are no better straw-
berry lands in Florida than in De Soto County. A number of plantings here have
produced a very encouraging yield and the average price for the berry during
winter months has been far above the average. The berries are handled by the Asso-
ciation, all being shipped by refrigeration, standard pack, grade and brand. De Soto
County ships thousands of quarts of strawberries during a single season.
C ORN, beans, cucumbers, cabbage, pep-
pers, string beans, egg-plants, are all
grown with success. The demand from
northern markets, when north, west and
eastern acreage is frozen up, makes growing
these crops extremely profitable. Hens work
here 365 days a year-besides grasses and
other green stuff grow here the year round,
an essential for laying eggs. The absence of
cold winters eliminates warm expensive poul-
try quarters. Highest prices for poultry
products are commanded.
Live Stock Raising
N FLORIDA live stock can live in the
open the entire year, hence are freer
from tuberculosis during the fall and
winter as well as spring and summer. There
are large bodies of hammock and forest land
in this section, with considerable cut-over
and prairie land, excellent for grazing pur-
poses. Hogs, especially good ones, are in-
creasing very fast, in addition to better cattle,
both beef and dairy breeds.
l IA ;i"
Seven Modern Brick School Buildings
,rLtcc. ,it a.. . . .ft ... hi un rcd th. - .ui-.r dJ. lliri
--pr,,.idC .in . t c.Iler <,hi _.,teni in butrr
. qI I,'. - it 'l.ti ly n than r h.. mn -~t n - , uh c-i. ie- I).'
, , * _',1'.. I ,t-t , 1prLid ._, the ch....I aJ A ,n
t.c , I, able ,. ,ff.fcr her I'...: arJ ,'rl Fr.,in
it rinur. thr,_,uch the huh1 -ch,-,. l . . ir-c a.t
t e.' , ,.'raJe., the n.j lir p[:irp.-- is full prepir.ati. 'In
.r the:' life \,..rk .t it- stuJcntt The hi.2h -ch....!
C.,. .. N . .
7" ~ p . ,
I , . ,
L . - �� -.
DE SOTO COUNTY COURTHOUSE
SRCADIA is the county seat of
De Soto county. It has fine stores,
business buildings, three strong bank-
ing institutions, beautiful streets and hand-
some residences, eight churches, active
lodges, $125,000 County High School, two
grade schools with another planned, and
golf club. There are six large fruit and
vegetable packing houses, two bottling works,
an ice factory, electric lighting plant, cigar
factories, concrete plant, saw-mills, etc. Ar-
cadia is the junction point of three railroads
-the Atlantic Coast Line, Charlotte Harbor
and Northern, and the East and West Coast.
ON THE bank of the Peace River,
Arcadia is a city of homes, and its
citizens are a home loving people,
prosperous and happy.
De Soto County is famous for having one
of the best school systems in the state. All
of the children of the county have the privi-
lege of attending the De Soto County High
School at Arcadia, free of charge-and with
free transportation to and from the school
Arcadia has ample churches. Nearly all the
leading denominations are represented and
have beautiful homes of worship. A pleasing
feature is the friendly spirit of co-operation.
651) different kinds tf fish swim in
Florida's hundreds of streams and
fresh water lakes. Besides, fishermen
have the ocean and gulf. Quail,
squirrel, bear. deer and wild turkey
are plentiful. Tennis! Baseball! Golf!
Horseback riding! Boating! Ocean
surf-bathing! Indeed, Florida is the
sportsman s mecca.
;3." '; �: : l_s' , ,,
Florida Collects no State
Tax on Incomes or Inher-
itances - an Inducement L HAS
for Living Here and In- - 0S0 0 JACvi
vesting Here. r S A
THE VAST EXPANSE OF FLORIDA
Extending 460 miles from'north to south and 400 A
miles from east to west, Florida ranks as the second
largest State east of the Mississippi. Its area of"'
59,000 square miles is greater than the combined
area of New York and Massachusetts. Its coast line
is over i,ooo miles long without counting indentations
Why You Should
Live in Florida
More seacoast than any other state.
Mines 80% of world's total output of
Abundant rainfall for farming.
Has the largest pecan grove in the world.
Leads all other states in average crop value
Ten thousand miles of good roads-and
more being built.
Ships an average of six cars of fruit and
vegetables every hour in the year.
Its farm land increases fifteen to eighteen
per cent annually.
The only Camphor plantation in the United
Bananas grow here-lemons, too.
Rapidly becoming a corn growing state.
Annual production is about 13,500,000
Beautiful hills-fertile valleys.
Produces more winter-grown tomatoes than
all other states combined.
Tampa tobacco factories send out to the
smokers of the world 500,000,000 cigars per
Abounds in artesian wells.
The only sponge fisheries in the union.
As large and fine sea beaches as any in the
Make your life happy and accumulate wealth.
Don't delay. Buy Arcadia Gardens and Ar-
cadia Villa Property now while selling at
bottom offering prices.
Suite 315, Burnham Bldg., 160 N. La Salle St.
St. Petersburg, Fla.
770 Central Ave.
New York City
The Hub of Southwest Florida
CENTRAL ADVERTISING CO.. CHICAGO