Day by Day in Daytona Beach and the Halifax Country
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Title: Day by Day in Daytona Beach and the Halifax Country
Physical Description: Archival
Publication Date: 1924
Copyright Date: 1924
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Full Text

DAY BY DAY


IN

DAYTONA BEACH
AND THE


HALIFAX COUNTRY

















"DAYTONA BEACH
INVITES YOU"








MAY, 1924


SPEC IAL
AD\'ANCE
SUMMER
EDITION


S i I I'' H - UMCOND
DR G MI RANDALL
. I' GOLD
S FRANKLIN N WO'OD
JIOGE N. C SEARS
D J ENELR'
' . MCON iIORNTON
FRANK L HUif-TAKER


Sc PER COPY


/


9


"THE ATLANTIC CITY OF THE SOUTH"


*..�








Summer and


its Possibilities

F OR those who love the Great Outdoors, who
.',F enjoy Summer for what offers, golf, tennis,
riding, swimming and a myriad of other sports
enjoyable here during the summer seaso-.,
Coquina Highlands is a superb location for a
simple home or a magnificent estate. There
is scarcely a lot in the First Tract of 800 acres
', which does not command a view of lakes,
parks or golf course.
You will be delighted with the hills and
glens and with the cool breezes which sweep
*' ' , them and the clear, dry atmosphere which
' '"'- pervades them; you will love the splendor of
the summer foliage which covers them.
TRI-CITY INVESTMENT CO.
Selling Agents, 413 Main St.
Daytona Beach
Phone 235
W. C GILMAN
Owner and Developer










S1o r c- tx









Hotel Clarendon
(ABSOLUTELY FIREPROOF)
SEABREEZE-DAYTONA BEACH, FLORIDA


AMERICAN PLAN
Finest cuisine in the South
REMAINS OPEN ENTIRE YEAR
FACES THE OCEAN
Overlooking Daytona Beach, one of the most famous
in the world
MAGNIFICENT 18 HOLE GOLF COURSE
with grass greens
AUTOMOBILES WELCOMED
Excellent Grill-open day and night
Full Orchestra-Dancing every evening


RATES REDUCED DURING
Single without bath.
Double without bath.
Single with bath. ...
Double with bath-.......


SUMMER SEASON
.......$7.00
......... 12.00
......... 10.00
..-....1 5.90 up.


E. L. KINCAID, President









PonceDeLeon Springs
De Leon Springs, Florida
















"Florida's Fountain of Youth"
Discovered by Don Juan Ponce De Leon in 1512
THE CENTER OF RECREATIONAL ENJOYMENT
Swimming, Motorboating, Fishing, Canoeing, Refreshments, Historic Ruins,
Picnic Grounds, Woodland Walks
Ponce De Leon Spring, one of America's natural scenic wonders, boils forth
50,000 gallons of water every minute of the year, water so pure and invigorat-
ing that its original Indian settlers termed it "healing water." Rich in legend and
historic interest, many relics of the past remain to enhance the attractiveness
of this pleasure place. Ruins of the old Spanish Sugar Mill, which were
destroyed by Northern troops during the Civil War, have been restored with
the sugar vats and other interesting antiques, and the ancient water wheel has
been again set in motion.
To the natural lovliness of Ponce De Leon Spring has been added all the
attractiveness of modern landscaping and architecture under the supervision of
A. D. Taylor, prominent landscape architect of Cleveland.
A large and beautiful Casino, containing spacious dining and ball rooms,
together with an ideal bath house, has been erected for the pleasure and con-
venience of visitors.
The surrounding woodland park meets every requirement for picnic parties.
The adjacent lakes offer some of the finest fishing in Florida. Motor boats and
canoes are maintained in the boat livery for those who enjoy boating.
A beautiful cascade is supplied by this large volume of water from the
Spring. When illuminated at night by varied colored lights under the rushing
water this cascade is enchanting.
Ponce De Leon Spring is the play spot complete.
F. N. CONRAD, Owner





THE CIVIC MAGAZINE


First to Greet You-Last to Say Goodbye
LOOK FOR THE BLUE BUS


Daytona Transfer Company
Authorized Transfer Agents for F. E. C. Ry.
BAGGAGE TRANSFER, TAXICABS,
AUTOMOBILES
General Hauling, Storage, Shipping
Baggage Checked Direct from House or Hotel
to Destination
Main Office
5 Magnolia Avenue PHONE 1 1

Just say "DAY BY DA Y " to advertisers


Seaside Inn

On the ocean
front
OPEN ALL
. SUMMER
5 Come and
enjoy the
beach and
bathing
Operated by the OWNER
J. P. GLENN





DAY BY DAY


Volume 2 MAY, 1924 Number 1


Table of Contents
Cover-Miss Charlotte Nash, "Mi"_ St Louis" in N.nl; nal
Beauty Pageant at Atlintl.- CI'. Inl,1 ur.-,.n-er, the Qarl
with the $100,000 d.r..ple . PI..otoraphed on Daylona
Beach.
Foreword and In' t .l...n- Franl; Livingstone Huffaker... 7
Snapshots Here and There ....................... ....... .................. 8
E editorial ... . . . ... ............................ . .... ........ .................... ....................... ...... 9
"Where There Is No Vision The People Perish"
Richard H. Edmonds..............................................................--- 0
What Our Waterfront Park Means to Daytona
G . M . R andall, M . D .......................................................... ...............12
W hy?-- Nathaniel C. Sears................... ...................... ....... .. ........... 14
Beautiful Ormond Beach-Macon Thornton......................... 15
Seabreeze-Daytona Beach, "Where Spring Time Seems
to Linger"- P. D. Gold ...... ... .. .................................. .........16
The Daytona Islanders .................................. .................................... ... .. 8
The Land of Flowers (Poem)-Franklin N. Wood ........... 13
Advertising, the Dissemination of Useful Information
D . J. E m ery .... ........................... .............. ... . ... ... ......... 17
Map of Halifax Country and Surrounding. Territory ............24
Summer Amusements in the Halifax Country
Stuart J. D avies ................................................................... ................... ......... 6
Arthur Am sden's Band ..................................... ..................................... 28
Random Facts and Remarks About the Halifax Country.
Low Tides on the Beach ........ ................... ................ ..................... ..... 44


Just say "D A'Y BY D A Y " to advertisers


Among the interesting places of Daytona we mention the
Luther Restaurant, which annually satisfies thousands of the
most fastidious people in the land. It is different from the
rest. We have reason to believe that this famous "Little
Restaurant" will expand during the corning season to care for
their increasing patronage.


R. 0. Landrum
BICYCLES SPORTING G


We invite you to inspect our stock of fishing tackle and base-
ball goods before going elsewhere
296 S. Beach St. Daytona
(Opposite Yacht Club)


DS


I


*/


Oc




THE CIVIC MAGAZINE


HOTEL BREAKERS
DAYTONA BEACH, FLORIDA
Rooms with or with-
out bath
Hot and Cold Run-
i ning water in every
. Room
$4.00 per day and
I '^ .*I~ IJHB � up
1~� Special weekly rates
Excellent Cuisine
On the Ocean
N K HARRIS
-_ f r____),,ner a,,d Proprietor




Green Brothers


GARAGE

DODGE BROTHERS MOTOR CARS

EVERYTHING FOR THE AUTOMOBILE


150 Atlantic Ave.
Daytona Beach, Fla.
Phone 73


20-26 Magnolia Ave.
Daytona, Fla.
Phone 26


Just say " DA Y BY DA Y " to advertisers






Just a Summer "Invite" to a
Summer and Winter Time
" God's Country"
From the Seabreeze-Daytona Beach Association
BY FRANK LIVINGSTONE I-UFF-LKER
T' ^ HIS is simply worded but cordial invitation. friends of both
.i Northern and Southern States, for you to make a summer-time
[ 'ili trip-and your stay will be permanent if you follow the ex-
! anmple of others-to the Seabreeze-Daytona Beach section of
the East Coast of Florida. Come, even if fo. only a few days. and
we'll rely upon your pleasant-weather experiences and topographical
observations to hold you.
It is needless to "guild the lily" in describing the Seabreeze-
Daytona Beach Peninsula, skirted on one side by the Atlantic ocean
and on the other by the incomparably beautiful Halifax river, for
mere recital of lon.g -established facts will more then suffice. Head-
quarters of the fastest and most famous automobile racing beach in
the worldd , a strip of cement-like sand 22 miles in length and 500
feet in width at low tide, and of the finest fishing grounds off the
,hoies of Florida. Seabreeze and Daytona Beach have for more than
30 years been the fall. winter and spring havens for scores of milti-
millionaires, artists and other world-famed celebrities, many of whom
have become and are becoming permanent residents. It is destined
to become equally as popular as a summer resort. Ask those who,
after spending many winters here, have prolonged their stays to a
12-month period. They'll tell you.
The home, hotel, or apartment house in which you are privileged
to live may be elegant in appointments. We hope it is. But you
can find no home that will more thoroughly appease your taste for that
which is luxurious than the tourist hotels of our section, some of which
are now open for the summer months for the first time in their history.
Perhaps you are of economical turn of mind-and the manifesta-
tion of the spirit of economy is nothing more than common sense.
You cannot out-do our lower-rate hotels, apartment houses, cottages
and private homes, nor get better service than our merchants can give
you.
If it is carnival pleasures, bathing. boating, fishing, golfing and
other outdoor sports that you're looking for in summer we ve got
em-and they're at your disposal.
From a home-life viewpoint, and in the matter of varied enter-
tainment, we offer everything and anything you may desire in reason.
So why not join us in this realm of rapid development, rest and re-
creation in the- *
Halifax Country of Fast-Developing Peninsula Florida?









4
























































1.-The "mother" of Halifax visitors-Mrs. Anna M. Griffith at the Peabody Community
House. 2.--The sign of the day! Turn to the right and see the Islanders in action.
3.-281/_-pound sea bass and Bob Elkins of Pittsburg who did the trick. 4.--Want to
play in the sand? 5.--A summertime glimpse of "Main Street", Daytona Beach. 6.-A
future admiral in action. 7.-"Marriage" of "Miss" John Spatz and Mr. William Mertens,
with "Reverend" Bruce Richardson officiating. One of many Amsden Band stunts. 8.-"Let's
go fishing ! I'm hungry". 9.-Yes, Jack likes Daytona Beach--made during a recent visit.


m


=31 -:0







ialCIIicieU-


THE MILLER PUBLISHING CO.
PUBLISHERS
R. GLOVER MILLER..............Editor and General Manager
S. JOHNSTONE DAVIES .......................Advertising Manager
47 Volusia Avenue-Daytona, Florida-Phone 100
Published weekly. On sale at all news stands, 5 cents
per copy. By mail or delivery to January 1, 1924, 50
cents. Articles, photographs, drawings, and information
gladly received.
Circulation this issue over 4,000 copies
For detailed information write
Daytona Chamber of Commerce. 26 Magnolia Avenue
a----------_F
- a - _ _ _ . .. ^ _ S


Be A Child Again!
SOU, too, have watched with glowing eyes, pulsating interest,
and a touch of unselfish envy, childhood in exuberance of
play. Perhaps you are one whose growing years have been
tempered and made radiant by sympathetic understanding of
the ways of youth. And then it is probable that your life has been
so burdened with worldly problems that you may think it impossible
to be other than the staid individual you have become. In any event
our appeal is the same.
Spring time is here and the call of new life is abroad. ' The spirit
of play bursts forth in action that is youth. It isthe time when child-
hood is supreme and must be heard. The touch is universal and has
no age limit. Feet which once instinctively and without question
sought the water puddle in the barefoot days, turn with the same
prompting to summer's accepted romping ground-the ocean beach.
Some people think that they cannot afford to play; others know
that they cannot afford not to play. Left to the judgment of one
who has tested no more than the financial advantage of recreation,
our stand will be vindicated.
At any rate be human. Forget the cares of business, toss aside
responsibilities for a time-drown your troubles at Daytona Beach
this summer!
Be a child again! Why not?







"As a community we hold in trust nature's boundless blessings
in natural advantages. Shall we use them as trustees for the fu-
ture, to make this city noted throughout the land for its love of
the beautiful, for its development of the beautiful, for its utilization
to the fullest extent possible of our river front, that these great
natural assets, latent as they are now to a large extent, shall be
turned into tangible wealth ?"

" Where There IsNo Vision the People Perish"
BY
RICHARD H. EDMONDS
Editor Manufacturers Record, Exponent of America


PPORTUNITY is knocking
at the doors of the Halifax
Country, but the failure to
avail of their opportunity has
often cost communities as
well as individuals years of retarded
growth. "There is a time," we are
told, "which taken at the flood leads
on to fortune." The flood tide is set-
ting toward the Halifax Country, but
the people of this section must do
their part or else there may come an
ebb tide holding this section back
for many years from the things which
it could now make certain of achiev-
ing by broad vision and constructive
upbuilding.
The Bible tells us that "where there
is no vision the people perish." The
Halifax Country needs vision of the
broadest kind, and it needs determined
untiring, never ending energy and ac-
tivity to make the vision become a
reality.
Perhaps the most
important single -
event for the good ' ASKED to giv
of this community - garding a large
which has occurred of the Halifa:
for many months is Edmonds has
up the situati
the decision of the up the situati
- the urgent nee
manager of the = ion broaden
Clarendon Hotel to - nation-wide o
keep it open dur- quickened by
ing the entire year. 5 est in Florida
That superb ho- Country, he se
tel, located as it = in this article
is immediately on - point the wa
the great ocean 2 progress.
bea ch , is k n ow n -,, ........................., .... .


throughout the land, and the very
fact that its manager has decided
to run it as an all year round hotel
will have a wide effect not only on the
people of Florida and of other parts
of the South, but it will attract at-
tention in every part of country and
cause people to realize that here is a
summer resort of such potentiality as
to justify that hotel remaining open
during the summer season. It is a
superb advertisement of the summer
climate. It is a daring venture by the
manager. As an advertisement pure
and simple it is worth hundreds of
thousands of dollars to this commu-
nity, and the question may be very
properly raised, will the community
by its works justify the keeping open
of the Clarendon during the summer
season? If the results this summer
should not be entirely satisfactory,
necessitating its being closed next
summer, the effect would be like the


re his views re-
ger development
x Country, Mr.
frankly summed
on and outlined
ds. With a vis-
d by years of
observationn and
a genuine inter-
and the Halifax
ts forth a policy
which may well
y to boundless


ebb tide.
ii The community
is wisely preparing
g an active campaign
g to bring the peo-
ple from the inte-
rior of Florida and
from other sections
to the great beach
front, but it re-
quires every visitor
every time he
- crosses the Halifax
- River to put up
with the nuisance
of decrepit, out of
,- date, toll bridges.


iillliiiltaiiilluinui [Li nlnli i mii llniiiu





DAY BY DAY


If these bridges were modern and
fairly high enough above the river
to avoid the necessity of opening the
draw as often as at present, the visi-
tors and local people themselves
might feel justified in paying a toll.
But only a few moments ago, and that
very talk has suggested this line of
thought, a gentleman who has recent-
ly settled here in business, coming, by
the way, from Miami, stated that a
few days ago he tried to cross the
Concrete Bridge and it was blocked
by the draw for over an hour. He
got out of the crowd and got back to
the South Brilde. only to find that the
draw on that bridge was being open-
ed to permit a small boat to pass
through.
The community is asking tourists to
come here in ever increasing numbers,
but tourists on the Daytona Beach or
4eallrn..e side cannot with any degree
of- certainty trust to getting to the
depot unless they lose half an hour's
time by starting in
advance. Indeed, I
should think that
every tourist or
permanent resident
of the Daytona
Beach and Sea-
breeze side would
always feel a little
nervous uncertain-
ty as to whether he
was going to make
a train even if he
started half an
hour ahead of time.
There is an old
saying that "time
is money." If one
measured time by
-money the econom-
ic value of men's
time, the actual fi-
nancial loss would
very soon far ex- RICHARD,
ceed the cost of Editor of one of A
locations devoted to
building modern, progress and develop
up to date toll-free of the day, and a kee
Mr. Edmonds has gen
bridges. We are given his time and
living in an age building of the Halif
when time means a been his winter hon
years. This article
great deal in every for this numb&l of "


m
mi
in

'1
er
ef
a
w
D.


man's work, and yet. we are permit-
ting time to be wasted, time gone
which can never be recalled.
The ability of every business man
in this section to do business is ham-
pered because for much of the time
when he tries to cross the bridges
he finds a draw open, and five, ten,
fifteen and sometimes twenty minutes
is wasted. The impression which this
must make upon the winter tourists,
and which will be made with the in-
creasing force upon the summer tou-
rists, is lamentable. The amount of
toll itself is not the question at issue,
although that is just as undesirable
as would be the continuation of toll
roads in these days of motor travel.
Maryland used to have a great many
well built roads, as did Virginia, Ken-
tucky and other states; but when
Maryland undertook its road building
campaign a few years ago it bought
every toll road on a fair valuation
and abolished all tolls, and I have
never heard the
wisdom of it ques-
tioned.
But it is not sim-
ply the delays and
the tolls which
make an unfavor-
able impression
upon the visitors
here. The North
Bridge is being re-
built, though I do
doubt if we were
. ever justified in
these days in the
building of a wood-
en bridge; but the
Concrete Bridge is
an eyesore. It cre-
ates the impression
that there is no
love of the artis-
tic or beautiful
here. Spanning one
EDMONDS of the most beauti-
erica's foremost pub- ful rivers in the
he worthy cause of world, its ugliness,
ent, a leading thinker its unkempt condi-
reader of the future,
ously and unselfishly tion are so glar-
orts toward the up- ing that the tray-
x Country which has eler crossing the
for more than ten bridge is almost
as especially written i al o
ay by Day". involuntarily for-








WhatOur WaterfrontPark Means to Daytona
BY G. M. RANDALL, M. D.


It is rather agreeable to consider
what the state of mind of the com-
munity was that voted to expend
$300,000.00 in a waterfront park. What
does it mean? What was the psy-
chology of the voter who said by his
vote, "I am willing to pay my part
to make Daytona beautiful?"
Our park system is not to be a
formal park or garden, but a very
carefully planned and reclaimed sys-
tem that will reproduce some beauti-
ful scenes in Nature. The "march of
civilization" until recently has been
essentially destruction of Nature's
grandest and most beautiful schemes.
Knowledge which has been considered
most essential has been language and
abstract sciences, and these more es-
pecially as instruments with which to
gain gold. The study of natural his-
tory out of doors by our boys and
girls has been suffocated by our in-
door curriculum, or studiously limited
to hours of play. Man's "call of the
wild" is not an evidence of "rever-
sion to species". It is better to look
upon man's love of out of doors, his
desire to escape
from the desk, the
store, the bank, the
mill, as an appre-
ciation and fond-
ness for God's nat-
ural gifts to man's
inherent desire to
live his leisure
time as was in-
tended from the e
beginning.
A man who takes
his vacation roam-
ing the fields and
woods and wading
streams and pad-
dling his canoe or
sailing his yacht
will come back to
business better r
morally and phy- DR. G. M
sically. He has One who recognize
h e 1 d communion sibilities of the
with forms and Randall does mor
forces of Nature making them actual
that make him in the greatveloper, and writer
that make h i m in the great adva


!.
es
e
nli
tn<


better able to administer his af-
fairs. Mercy on a community so sor-
did, so gross, so scientific, so political,
as to be nothing but a place to barter
and exchange, to eat and sleep.
It is a healthy sign of the times
when Daytona, Florida, which unques-
tionably has a richer gift of climate,
natural beauty and variety of soil and
terrain than any other city in the
United States, has awakened to a full
realization of her gifts, and is about
to start a plan of conservation and
reclamation and construction along
classic lines. We cannot hope to make
our waterfront park more beautiful
than some of our natural parks and
scenes near at hand on the Halifax,
on the Tomoka, or at Wilbur-by-the-
Sea or Ormond or Rio Vista, but we
can build, as it were, in miniature,
an area that will be a perpetual uplift
to every resident of the Triple Cities,
and an attraction to the tourist. We
will sit in comfortable seats out of
doors and watch the birds, or listen
to classic music, or watch some en-
grossing sport. We cannot all be
players on the stage, but there will
be enough room
for all who choose
to be actors, how-
ever, whether it be
roque, tennis, base-
ball, football, bas-
ketball, swimming,
or what not.
This so-c a 11 ed
municipal improve-
ment has a deep
meaning when one
gives it suitable
consideration. It
means something
worth while that
our boys and girls
have a place at-
tractive, safe and
healthful, w h e r e
they are welcome,
RANDALL which is actually
the enormous pos- theirs, where they
alifax Country, Dr. can walk and talk
than his share in and chum and play,
ties. Physician, de-
he is a strong factor; without let or hin-
cement being made. drance.













!; ^ THE LAND



FLOWERS

.-A nnger-like. thin stretch of silvery sand
Divides the pale--,een -,ulf from ocean blue.
Foi minus a paradise of fertile land.
\Vhere fruits and flowers of a radiant hue
In rich profusion �grow. on every hand:
Their golden shades fiorn suiny skies imbie

From purest gold God spins the �.opic da:.
.And scatters healing balm on bkeezes he.e:
Far out beneath the glistening sunshine iav.
Great porpoise schools play in the tepid sea:
Bright-plumaged fowl through marshes win<,
their way
.And songsters trill from almost every tree.

!No'.'. evening's brilliant, over-jeweled sky
Appears. fresh washed, by cleansing tropic
showers:
A ci.clinL' osprey squawks a lonesome cry.
While faintly. through the oRange ,-iores and
bowers
All nature strums a restful lullaby.
In Florida, the magic land of flowers.
-Franklin N. Wood.

i l -. : p ,r i. _, r F i .l r . .:1 I , , ,. t i . .. -, ', : ,I .. l - I , L *- u r' , z r a n d e u r
1. - , r. . _, _ ...n ,I1 l -. -.r . .- , r i , r. i i -:,r il.el n - ,a n .l, a r u ., . fo u nr '1
S.- I-ii'.. _'' -,.,- :,ii-l -. ,ppr.- n n Th-e L ir.J )I FIl-,..-er;
PI - Ph,.-o b. Coiren








Growth of a section means the constant influx of new people.
Outsiders, free to go anywhere, select the place having the most
to offer. The marvelous progress being made by the Halifax Coun-
try is an index to its worth.




WHY ?
BY JUDGE NATHANIEL C. SEARS


HY- do optimistic persons
prophesy such great things
for the Halifax Country?
What basis is there for their
glowing predictions? Are
there any substantial reasons back
of it ?
Yes!
First, the best blend of climate in
the United States. An equable tem-
perature throughout the entire year.
Many of the families seeking a winter
resort include persons of advanced age
of delicate health. They cannot well
remain in the North throughout No-
vember. It is not safe for them to
return to their northern homes before
late in May or June. What other re-
sort is there in Florida where they can
be comfortable in November and May
and June?
Second, the most
wonderful ocean .... ....... ..
beach in the world. JUDGE SEA
Enough said! in the ranks
Third, the Auditori- have long se
um, to which thou- ities and mc
sands of totirists are - velopment a
Country.
drawn by the Open civic stren
Forum, the largest in E staunchly
the United S t a t e s. e -ins presi
Thousands more are insula Civic
brought here and kept organization
here by the frequent- cently made
ly occurring Assembly member of
numbers. The special Daytona Bea
attractions, entertain- a siognmilar bohis
ments given by the g community.
greatest artists in the
country, draw visitors EaIltiuiII utIltlllfll
from Jacksonville, St.


RS
o
en
ou
>f
A
gtl
sto
ng
enl
c
re,
th
ch
cdy
v


Petersburg, Miami, Palm Beach, Tam-
pa, and many other cities of the state.
The Auditorium, with its forum and
special attractions, made this com-
munity the intellectual and musical
center of Florida.
These three reasons are enough to
justify the most optimistic.
There are, of course, many other
reasons, including the Halifax River,
the Tomoka, the beautiful drives, the
band concerts, the baseball games, the
Peabody Playground, the Casino and
the Burgoyne Playground. But the
three reasons first given are peculiar
to the Halifax Country and distin-
guish it from all other resorts.
The resort cities will ultimately sur-
pass the commercial cities in popu-
lation. Florida is not a manufacturing
state, as it is too far
from markets. It is
. . ... . to some extent an
is a pioneer agricultural state and
f those who g fast becoming more
the possibil- important in this res-
ided the de- | pect. But Florida is
the Halifax 9
bulwark of pre-eminently a tou-
h, he has | rist state-a winter
od for an and summer resort
Betterment.
t of the Pen- state.
League, an - Some day the 1 a r-
aound was re- E gest city in Florida
an honorary will be a resort city,
Assoieabreeze-tion, and the Triple Cities
y which rec- E can-if they will-
alue to the = together make the
= foremost resort city
uIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII , of the state and of
the South.




























4s


Airplane view of Ormond Beach, between the Halifax River and the Atlantic Ocean. Hotel
Ormond on the left front. "The Casements", home of John D. Rockefeller, on the right
front; Hotel Coquina on the ocean front to the right; and the Ormond Beach Golf Course
on the left rear.


Beautiful Ormond Beach
BY MACON THORNTON


AVING lived in the Halifax
Country for the past twenty-
five years, up to less than
two years ago, one of the
greatest mysteries to me in
the gradual development and spread-
ing out of Daytona and immediate vi-
cinity, was the little knowledge that
the general public possessed pertain-
ing to that particular part of the Hali-
fax Country known as Ormond Beach.
Yet Ormond Beach was one of the best
known resorts in Florida, known
throughout all the United States and
Europe. This widespread knowledge
was due to the fact that the first au-
tomobile races of any consequence
held in Florida were held there. The
first great world's records were made
on that beach. Not until the land


speculators commenced their opera-
tions in the Triple Cities, did the peo-
ple of the communities wake up to
the fact that Ormond Beach was des-
tined to be, as has been proven, the
greatest money-making area adjacent
to the Triple Cities.
Ormond Beach is developing along
a little different line to that of any
other part of the Halifax Country.
We are rather encouraging the build-
ing up of large homes and estates
which are not dependent upon the
close proximity of stores and shops.
When John D. Rockefeller, one time
reputed to be the richest man in the
world, was seeking a desirable loca-
tion for a winter home, he selected
Ormond Beach.







Summer Time Is Bathing Time-Why Not Enjoy a Real Vacation
at the World's Most Famous Beach ? ,

Seabreaze--Daytona Beach
"WHERE SPRING TIME SEEMS TO LINGER"
BY P. D. GOLD
MAYOR OF SEABREEZE


0 write a brief story of the
wonders of Seabreeze-Day-
tona Beach is to attempt to
describe a compendium of de-
lights in a syllable. Situated
on the Riviera of the Florida East
Coast, Seabreeze-Daytona Beach has
probably the most even climate in the
world with the possible exception of
Hawaii. With the summers cooled by
the trade winds of the Atlantic, and
the winters tem-
pered by the e
balmy breezes of
the Gulf Stream,
the thermometer
seldom touches
above eighty or
below forty.Here,
indeed, s p r i n g-
time seems to lin-
ger.
In the summer
there is always ..
an absence of the ,
nights which are k ' t
so often the sour- ., ,-
ce of, such dis-
comfiture in the
Northern states,
and: a blanket is
usually essential
for comfort, even
in the warmest
season of the e
year. In the days
fresh trade winds
blow steadily
from the south-
east, keeping a
circulation in the
air which not on- P. D.
ly prevents sul- MR. GOLD, Mayor o
as the father of the
triness but brings big factor in the p
a balmy exhilara- Country. Through 1
qualified to discuss
tion which de- of our great beach.


GC
f
S
ro
on
ti


lights. By night a starry firma-
ment spreads overhead, such as made
the Italian skies famous, and of which
poets have sung since ancient time,
and the days are made glorious by
the wealth of coloring in this "Land
of Flowers". Here indeed, "the
heavens declare the glory of God, and
the firmament showeth His handi-
work; day unto day uttereth speech
and night unto night showeth know-
ledge".
The beach is one
of the wonders of
the world. Where
the land and sea
meet, the finely
ground shell of
the tiny coquina
clam intermingle
with the crystals
of sand, forming
a natural cement
when treated
with the proper
solution of salt
* water. As the
tides rise, the
ocean spreads its
foamy brine over
the gently slop-
ing beach and re-
ceding leaves a
boulevard two
hundred yards
wide and twenty
miles long, a bou-
levard so smooth,
hard and perfect
that the skill of
man has never
)LD yet been able
Seabreeze and known to equal, nor has
eabreeze Bridge, is a he been able to
gress of the Halifax
g residence he is well
he "drawing" powers (Continued
onrPage 34)








Why Has the Halifax Country a Tourist "Seasoin"? Summer or
Ignorance-Where Is the Blame to be Laid?


ADVERTISING
THE DISSEMINATION OF USEFUL INFORMATION
By
D. J. EMERY
Director of Publicity, Coquina Highlands Company


WENTY-five years ago Ad-
vertising, then in its swad-
dling clothes, a new recruit
in the great army of business
details, was an unknown quan-
tity. Even by many of the most
brilliant minds in the world of Big
Business it was eschewed as "unethi-
cal." Today little or nothing can be
;a i'.in li:.he:l v.irih,...ut th,- iI of ad-
,-erti-ing. It, has taken its place, and
'v.ith due credit to itself, in the world
of affairs. It has become, iii.l-.i, th .
very -if--!-ring of commercial enter-
prise, no matter what the line to be
sold or the project to be promoted.
In speaking of 1 :i , -i,-', f,:.'iI
the point of view .-,f it- *if,..ri'- t,-
value to those among whom it i- Eit-
culated, only that which is bare.l onm
truthful statements and deals only in
facts is included; for a.v1-ertiring. like
many another good ti,. uet'uil com-
modity, may be used, and unfortunate-
ly sometimes is, to mislead and mis-
represent.
There is today no business in the
United States more in need of good,
sound, confidence inviting publicity
than the development of new or com-
paratively new territory; no enter-
])pni-- wi'iee irt-ult' miy be more accu-
]at,.ily ih-.k.-l ad n .btained. Let us
take, f'.,i in-tarn.e. rli,- Halifax Coun-
try it-elf. C(,l tanliy ni f-,ec:tin in all
these furty-eighlt :tate- po.Is -
more naturaJl adanitage' than thin
w'oInder t'ully deilightful Ceetion of the
Flirrida Ea-t Cqast. It is a known
fact (among the all too few who do
know) that the Halifax Country is
endowed with a summer climate which
even surpasses, if possible, ita unri-
valled winters. But why is this fact
not better known?


Not long ago the writer overheard
a conversation between two winter
visitors on Beach Street. Said one:
"You had better buy whatever you
want now if you are going to stay
here after the first of May." "Why?"
inquired Number Two. "Because after
that, so I understand, all the stores
close until next fall." A sad com-
mentary upon our Halifax Country
publicity! It is true that in the past
there has been what might be termed
something of a "i-t-dowln" at the close
of the winter tf-, iit ~-ea-ion, a feeling
that the real lui. i.tixe part of the
merchandising business, the so-called
hotel crowd, had left until the open-
ing of tli- next -er-i:n. This let-down,
however. v.-a much less marked last
ye-ar than river before an.d will be even
:- -.,: thii year. There i, no reason
why, with proper use of constructively
planned and carefully placed public-
ity, the summer season cannot be
made every bit the equal of the win-
ter season which has gained in such
rapid strides under tI,- i inIpetu' of this
same method.
The State Development Board, an
organization looking to the greater
good of all Florida, is planning on
spending in the neighborhood of hall'
a million dollars this summer in pro-
moting the state as a place to live, a
place to invest and a land of rare
opportunity for the young as well as
rlth,- well pa|t middle age. This
should leirI -utipi.i. t i-l confidenI:e to
those intere-t rl i pincina g the Hali-
fax Corutry ltefroe tho-e -se'.hing
for what we have to offer in a more
forcible manner than ever before.
What little has been done in this
line thus far has assuredly borne good
Continued on page 32








Are You a Member of the International Order of Baseball Bugs?
If So, Come to Daytona. If Not, Come Anyhow!

THE DAYTONA ISLANDERS
BY R. GLOVER MILLER.


ATTER up! Play ball!"
Baseball days have come,
but unlike many cities, Day-
tona's mortality rate among
grandmothers has not boomed
-for the boss, as well as the office
boy, is "somewhere on the City
Island!"
- Daytona, as one of the six cities in
the Florida State League, is the scene
of six diamond battles every other


week. The national pastime, as usual,
is more than popular in the Halifax
Country, and crowds swell the ca-
pacity of the Island every day when
the Islanders are at home.
With a great number of the regu-
lars in harness again and several new
players of promise signed, Daytona's
chances look bright despite a bad
start. The Islander aggregation is
hitting as never before and with added


THE 1924 ISLANDERS
Top Row-Left to Right: Gober, Manager Bill Holloway, Schulte, Greene, Parry, O'Brien,
Murphy, Cooper, Lauzon, Cusack, Sims, Cashion, "Dad" Williams.
Bottom Row-Yost, Thomas, Finney, McKinney, Messner, McGuire.
Above-City Island Park on the opening day of the 1924 season.





DAY BY DAY


strength in the pitching department
the final game should see them among
the leaders-
The I-liandicl aie receiving the sup-
port of the I'lublic and business men
in a better iririnier than ever before.
On the opening day of the present sea-
-,.A ,tt .]an, : w ith tlil_ - :i n': lijti.,il, i.. kil and
lie:- -nitelirne taking the ,,ver'l'w.
Mfl>'lh ,:-ie.lit tIt the ',:i' o Ii rgai tiot'' of
thet ' 921 I-i .iei i- i . P eF:.l-ent
R. D. Craig and Manazger Bill Hollo-
way. Both have w.., ke-i untiringly
and given their best efforts to build
a winning team.














R. D. Craig, President of the Daytona Base-
ball Association, and Manager "Big
Bill' Holloway

GAMES AT DAYTONA
First Half
Date Club.
May 8-9-10 ............-.......... ..... Tampa
May 12-13-14 . --------- Orlando
May 15-16-17 ---................--- ..... Lakeland
M ay 26-27-28 ................. Bi. Jeit..i. n-
May 20-" -1 . - -.............. St. Petr--buri g
June 12-1..'-1 .....-..- ......... Tampa i
Second Half
June 16-17-18 --------- Orlando
June 19-20-21 . ..-----.......... Lakeland
June 30-July 1-2---- ..-...-.......-... Bradentown
July 3-4-5 .......-----------.............. St. Petersburg
July 17-18-19 -....- .......---.-.... Tampa
July 21-22-23 ......-- ...-....-----------. Orlando
July 24-25-26 ---------.............-..--. Lakeland
August 4-5-6 -....................------.. Biaie t..
August 7-8-9 ................ St. P-r-tr-btg
August 21-22-23 .............. .... Tampa


Flowers

For Every Occasion
Give flowers to the sick, for
birthdays, to your wife
on your wedding
anniversary

Our store is open all the year


Currey The Florist
Cor. Orange and Palmetto
Avenues

PHONE 776-W







Our Store

is open the year 'round

Dry Goods and Dresses
Dressmaking

MRS. ALICE NI. EUBANKS
Proprietor


Volusia Ave. Daytona
I (lpp,-,.lte Po-t Ofi.ce I

- - - -. . . . . . . . . . .


Just say "DAY BY DA Y " to advertisers











' i, i -f 1- IV


W


GALA DAY SCENES-SEABREEZE-DAYTONA BEACH--APRIL 19
Top Row (left)-Close-up of a few beauties. Miss Anne Holland, first prize, third from
left; second, Miss Helen Carnegie, extreme left; third. Miss
Bobby Beringer, fifth from right.
Second row (right)-Start in 30-mile free-for-all. Left, Chevrolet, with Hayden Smith,
winner; center, Bill Lindley, in the "Gondola"; right, Harry Pepper Special.
Part of the Committee who put it over. Top row (left to right)
T. J. Reynolds, Jr., P. D. Gold, T. J. McReynolds, Sr., E. L. Kincaid, M. T. Schneider,
L. E. Hoeye. Center row (left to right)--Roy Gridley, Geo. Bennett, Cassy Wingate,
Harry Pepper, H. E. Gardiner. Bottom row (left to right)--Geo. A. Murdock,
E. H. Fitzpatrick, C. L. Vining, Guy Bailey, W. P. Bauer and Quinn Branch.
THE SEABREEZE-DAYTONA BEACH ASSOCIATION EXTENDS TO YOU AN INVITATION
TO SPEND YOUR SUMMER VACATION AT THE WORLD'S MOST FAMOUS BEACH
MORE AND BETTER GALA DAYS ARE COMING




DAY BY DAY


Edmondson & Willaume

PHONE 134

CADILLAC AND NASH DEALERS
ACCESSORIES - STORAGE
GOODYEAR AND KELLY-SPRINGFIELD TIRES
GABRIEL SNUBBERS
17 Orange Avenue
Daytona, Florida




DAYTONA, DAYTONA BEACH, AND SEABREEZE
REAL ESTATE


Make an investment in the Halifax Country, destined to be the
greatest year 'round resort in the South



Conrad & Donnelly
REAL ESTATE-GENERAL INSURANCE

234 S. BEACH ST. DAYTONA

Just say " D A Y B Y D A Y " to advertisers




24 THE CIVIC MAGAZINE


HANEY'S


Haberdashery

Headquarters for
Bathing Suits for Men,
Women and Children

Main St. Daytona Beach
(One-half block from the ocean)
"Buy it in Daytona Beach"







Holland &


Ponsang

REAL ESTATE BROKERS

Cor. Main and Coates St.
Daytona Beach

Phones:
1024-J and 1024-W


THE HALIFAX COUNTRY LOCATION
The Halifax Country includes the incorporated cities of Daytona, Daytona Beach,
Seabreeze, Ormond, Ormond Beach, Port Orange, Holly Hill, and various neighboring
cities and sub-diviisions being developed by private enterprise.
The location of the Halifax Country is an ideal one as a resort and place to live.
With the beautiful Halifax River flowing between the narrow peninsula and the mainland,
separating Daytona Beach and Seabreeze from Daytona, together with the marvelous
beach of the broad Atlantic, a natural setting is formed which has no equal for beauty
and "livability".
Motor roads radiate from Daytona through some of the most picturesque natural
scenery on the globe. Splendid drives run he entire length of the peninsula and at
low tide the beach forms a boulevard, surp ssing any made by man, over which the
extent of the Halifax Country may be traversed at a speed limited only by the power
of the motor.


Just say " DAY BY DAY " to advertisers


W.F.GILLE
REAL ESTATE
227 North Beach Street
Phone 760-W


$30,000
Large House and Large Lot
for Hotel Site on Ridgewood
Avenue, Two Blocks from City
Hall.
The Only and Best Corner in
the City for This Purpose.




OCEAN AND RIVER
FRONT BARGAINS
We are now prepared to offer
ocean front lots in Daytona
Beach at $60.00 front foot, and
river front lots at $50.00 front
foot. We invite you, instead of
going to the Mountains this sum-
mer, to come to Daytona Beach,
the finest beach in the world.
Lots of amusements, and where
you can invest money with a
certainty of profit. See us when
you come for rentals or invest-
ment.
DEEN REALTY CO.
126 Atlantic Ave.
Daytona Beach


N1il 00 9(/1/l I i I U
Just say " D A Y- BY D A Y " to advertisers


DAY BY DAY 25







ARTHUR AMSDEN'S BAND


Whose Wonderful Music, Entertainment "Stunts" and Group Per-
sonality Have Endeared Them to Thousands of Visitors
to the Halifax Country


RTHUR AMSDEN and his
Saginaw, Michigan, band,
having proven themselves to
be the greatest attraction
Daytona has ever had for the
entertainment and enjoyment of her
guests, as well as the local people, has
been re-engaged for the coming year.
Amsden has shown himself to be an
artist of rare qualifications, being a
fine conductor, expert cornetist, with
a personality and smile that make
everybody his friends; is a master at
programing, knowing exactly what
and where to play certain things that
command attention from start to fin-
ish; is modest, firm and unassuming;
his musicians are his pals and thus a
"team" whose slogan appears to be
"win or perish".
Mr. Amsden has many versatile
musicians in his band, prominent
among whom are the ones who con-
stitute "the gang", live members who
have been pals for years and who are
frequently seen in front with a song
or a specialty that never fails to "go
over". Besides Mr. Amsden they are:
Bruce Richardson, euphonium, styled
"the funny man" by the thousands of
tourists who have been amused by his
antics, John Spatz, sweet singer and
saxophonist, whose delightful songs
and solos are received with enthusi-
asm, William Mertens, singer and
trombonist, whose solos, songs and
genial smiles have added greatly to
the popularity of "the gang", and 0.
J. Swiggett, singer and cornetist, the
most recent member, has given a good
account of himself. Many members
of the Amsden band would have no dif-
ficulty in "holding a chair" in bands
of the Sousa type, prominent among


them being the veteran clarinetist,
Alfred Drew, and his side partner,
Albert Williams.
Daytona has done well in securing
this attraction again and it may be
safely predicted that their second en-
gagement will prove even more pop-
ular than the last has been, if such a
thing is possible.


ARTHUR AMSDEN
Jovial Leader of Daytona's
Popular Band.





DAY BY DAY


AMIERICAN PLAN OPEN ALL 'EAR
ROO(M \X ITH PRIVATE BATHS
SPECIAL RATES FOR SUMMER


The Seminole
IUNIFiFR M NC\r\ GFr IEINT OF \' .1. SCuLL1
NEAR OCEAN AND GOLF LINKS OCEAN BOULLE\.-ARD
TELEPHONE 53'0-1. SE.-\ABREEZE. FLORIDA


YOU ARE INVITED TO VISIT
Coursen's New Ivy Lane Studio
It has just been completed and is built expressly as a studio,
.arranged for your comfort, and the making of better pictures.
Take advantage of the Special Opening Rates we offer for a
short time.
21 Ivy Lane W. L. COURSE



E\'ERY BOTTLE OF THE BOGART ANT POISON
IS GUARANTEED TO E\TERMIINATE ANTS

The Bogart Pharmacy
Daytona Beach, Florida
All DtuIsists Have It-25 Cents




Magnolia Novelty Works
HENRY U. WHIPPLE, PROPRIETOR
CONTRACTORS, BUILDERS AND WOODWORKERS
Office and Shop: Eldorado Ave. Near Magnolia
Telephone 714-W
DAYTONA, FLORIDA

Just say "DAY BY DA Y " to advertisers






THE CIVIC MAGAZINE


"Where There is No Vision the People
Perish"
(Continued from Page 22)
about it that there would be an end-
less stream of tourists enjoying the
marvelous beauty of this wonderful
work of nature. If Silver Springs
were only about 70 miles by a good
road, t hou.a ind of visitors here would
spend a day motoring over to Ocala
to see them, and that would be another
means of entertaining the visitors the
importance of which cannot be over-
estimated. And such a road would
bring people from the Ocala section to
enjoy the charm of the ocean beach.
They would motor over this way in the
winter time as well as in summer
to share in the glories of surf bathing
on the world's most wonderful beach.
There has been some suggestion of
a municipally owned golf course,
Though I do not golf, I know that it
is a great attraction to millions of
people who find in the outdoor life
of golfing health and invigoration of
body and mind. The suggestion of a
municipally owned golf course is well
worth consideration; but far and away
in importance ahead of that would I
place a municipally owned hospital
built by the issue of bonds, and the
building of one or more good modern
bridges in keeping with the possibil-
ities of these communities, and the
building of a highway from here to
Ocala.
If we would make this city attrac-
tive to the extreme, known far and
wide, we must make it beautiful. Man
must take advantage of nature's gifts
and use them for beautifying every
spot which can be made more beauti-
ful. We are trustees to the future.
As a community we hold in trust
nature's boundless blessings in natu-
ral advantages. Shall we use them as
trustees for the future, to make this
city noted throughout the land for
its love of the beautiful, for its devel-
opment of the beautiful, for its utili-
ization to the fullest extent possible
of our river front, that these great
natural assets, latent as they are now
to a large extent, shall be turned
into tangible wealth? Or shall we by
inertness or mistakes bury them and


thus kill the possibility of their be-
coming creators of joy through being
creators of beauty and creators of
boundless wealth, by drawing thou-
sands and tens of thousands of people
here winter and summer who other-
wise would seek the communities
which give the utmost possible atten-
tion to the development of nature's
advantages, to the creation of parks
and the beautifying of river fronts.
I had a wonderful story a few days
ago about Fort Worth, Texas, which
recently celebrtaed the fiftieth anni-
versary of its incorporation. Fifty
years ago it was but a little side sta-
tion for the gathering of cattle to be
driven across the prairies toward
western markets. It had all the ear-
marks of a wild, western, ill-kept
cattle village. Today it is a city of
180,000 or over. It has 8,000 acres in
parks. It built a great dam across the
river and made a lake 30 miles in
length, and developed a bathing beach
where more than 100,000 bathers
every summer enjoy the pleasure of a
swim. It has built superb colleges,
and only a few weeks ago one of its
good women added to the endowment
of one of its colleges over $4,000,000.
It pulsates with life and business ac-
tivity, but much of this has come
about by reason of its appreciation of
the beautiful, its development of its
wonderful park system-and I know
of no other city of twice its size in
the country that has 8,000 acres in
parks.
These are the things accomplished
by men of vision; men who looked to
the future, and dared to spend money
without limit to achieve these mar-
velous results. What will not the
whole Halifax Country do if we catch
the vision of these Fort Worth build-
ers and move forward on the same
plane of activity? These betterments
will vastly enlarge the business opera-
tions of the community and be worth
far more than the mere development
of sub-divisions or the selling of town
lots, for under such a development
town lots would literally sell them-
selves at an ever increasing value.
Let us therefore, while realizing how
(Continued on Page 32)





DAY BY DAY


Just say " DA Y BY D A Y " to advertisers


Paul's Pharmacy
A Real Drug Store in a Real Town
SERVICE FOREMOST
At the Busy Corner-1/2 block from Ocean
"Spend the Summer at Daytona Beach"


Miss Jennison
HAT SHOP
Dress and Sport Hats
11 N. Beach St. Daytona


PENINSULA REALTY CO.
J. Kingston W. Kingston
Write us about summer rent-
als, Apartments and
Cottages
SEASIDE INN BUILDING
Daytona Beach






THE CIVIC MAGAZINE


(Continued from Page 30)
much has been accomplished in the
THE HAMILTON last few years, unitedly go forward
planning for still larger things. Flor-
"The House of Hospitality" ida is but in the very infancy of its
growth. Its future is dazzlingly
MRS. I. M. MABBETTE, Prop. bright. The Halifax Country can
MRS. I.share to the fullest in this progress
114 South Palmetto Avenue and we can hasten the day when the
development of the present will be
DAYTONA dwarfed by the achievements of the
future, if we all unite in a "long pull,
a strong pull and a pull all together."



HOTEL WINDSOR iF
Amenrarn PlaI., _.rtiTNI
Facing the Halifax (A ,
Open Dec. 15-April 15

O,.,ier and NI . ,aazer




TROY HOUSE
"It's Better"
Special Summer Rates
$1.00 to $2.50) per dclay
119 Volusia Ave., Daytona HERE'S HOW!
___ADVERTISING
(Continued from Page 17)
fruit. One result worthy of note is
the fact that two of the leading hotels
in this section are remaining open for
o the summer season and another, as
H o e pretentious as either of these, is in
prospect and will in all probability be
fernw ood built this summer.
Altogether the section may look
with anticipation toward the future as
Daytona Beach, Fla. regards a good lively summer busi-
ness in all lines of trade; but this
Special Summer Rates fact is still paramount: It must be
dug for! Sound advertising will do
1 the digging.




DAY BY DAY


BLACK DRAGON COFFEE SHOP
LUNCHEON AND AFTERNOON
TEA
9 ^ Special attention given to card
parties and clubs
Home made cakes for sale and
Sto order
Halifax Ave. and Ocean Boulevard. Seabreeze, Florida
Luncheons put up for tourists and motor parties


For Better Men's Wear THE JENNY LIND SHOP

The To[ rery Batik and Hand-dyed
Gowns, Negligees, Scarfs, Hand-
Daytona's Leading Men's woven Capes and Scarfs
Shop Art Linen, Bags
176 South Beach Novelty Jewelry
46 Magnolia Ave., Daytona
Phone 727 Summers Nantucket, Mass.




According to Hoyle
If you want good drug supplies try us first.
Let us convince you
"THE BIG LITTLE STORE"
516 Main St. Daytona Beach
"Buy It In Daytona Beach"




Anthony-Balch Co.
"Daytona's Big Store"
OUTFITTERS TO MEN
DRY GOODS SHOES
PHONE 20

Just say " DAY BY DAY " to advertisers





THE CIVIC MAGAZINE


THE
BANK OF ORMOND
Efficient and Courteous
Service
Special Attention Given to
Tourists' Accounts
Ormond, Florida




J. G. GARDNER
Ormond, Florida
Everything in Real Estate
Fire Insurance
Phone 302-L3 ........




DESIGNS OF DISTINCTION
for Personal and Home Adorn-
ment-The Largest Line of
Beads in the State
ARTHUR'S NEEDLE-
CRAFT SHOP
228 South Beach Street
Branch at Daytona Beach

__- I

THE

Barlow Gift Shop

Pine Needle Baskets a
Specialty
706 Main St.
Daytona Beach
- __ - -


create, mechanism so powerful
as to meet Nature's gift.
Here the world's record for speed
meets itself as its own antagonist.
No automobile has yet been built with
speed so great that the broad expanse
of smooth surface could not accom-
modate.
The gradually sloping beach affords
the finest surf bathing the world. Here
the smooth, even bottom of the sea
is practically free from pits and holes,
and there is ,a notable absence of
heavy undertow which makes so many
beaches dangerous. The water main-
tains a temperature which is exhila-
rating and scarcely is there a day in
the year when bathers do not take
advantage of the wonderful bathing,
while in the summer the surf is alive
with those so fortunate as to be able
to enjoy the delights which it affords.
The broad Halifax River, a sheet of
water a half mile wide, kisses the
shores of Seabreeze-Daytona Beach on
the west. Here boating and canoeing
can be enjoyed without fear on the
protected waters of the land-locked
harbor. In its limpid waters trout,
drum, sheephead, the sportive bass
and countless others of the finny tribe
delight the heart of the angler. For
those who prefer deep sea fishing, the
Inlet a few miles south gives oppor-
tunity for trolling on the ocean or a
visit to the Snapper Banks.
In this paradise of pleasure and
sports, man has added comforts and
enjoyments to Nature's gifts. Within
a radius of four miles of Seabreeze-
Daytona Beach there are at present
three eighteen hole golf links, with
two others in contemplation. Within
the corporate limits of Seabreeze is
licated the Clarendon course, and
across the river the Daytona Golf and
Country Club, both open all the year.
They are among the best in Florida
and are open to the visitor at mod-
erate cost. Well paved highways and
boulevards afford delightful motoring,
while dancing and many other forms
of amusements can be enjoyed.
For the comfort of the visitor, there
are at all times hotels which furnish
de luxe entertainment. There are
(Continued on Page 38)


Just say "DAY BY D Y " to advertisers





DAY BY DAY


PROFESSIONAL CARDS


R. L. SELDEN
Attorney and Counselor at Law
Selden Building
DAYTONA BEACH, FLORIDA
Phones: Office, 452-J, 619-J
Residence 839-W


21st Year 18th Year
in Practice in Daytona

DR. ADDISON O'NEILL
OSTEOPATHIC PHYSICIAN

I 7 North Beach Street Phone 208


DR. LAUREN JONES
Osteopath and Medical Physician
All Chronic Diseases, Specialty of
Nervous Disorders and Diseases
116 Grandview Ave. Daytona Beach
PHONE 502-J


DR. C. D. BOONE
DENTIST
6 South Beach Street
Over Hankins Drug Store

CHIROPODY
(Podiatrist)
DR. HARRIET H. DANSER
86 S. BEACH ST. PHONE 556


DRS. G. A. and EMMA V. BAKER
Chiropractors
DAYTONA BEACH
235 S. Peninsula Drive
Phone 378-W


CHAS. M. McDONALD
& SON
Boat Building and Repairing
Gas Engine Work
Only First Class Mechanics
Employed
Galvanized Iron Storage
Over Fresh Water Basin





Baggett


Wetherby


Co.
Furniture and Undertaking
Motor Ambulance - Chapel
Receiving Vault
Day and Night Service
Corner Palmetto and Magnolia
Day Phones Night
135,156 518-W, 219


BURWELL THORNTON
Attorney and Counselor at Law
Practice in all Courts
Special Attention to Land Title and
Probate Matters
4 Post Office Building
Phone 1083

C. E. GARNETT
ARCHITECT
Registry Number 194
186 South Beach Street


Just say " DAY BY D A Y " to advertisers





THE CIVIC MAGAZINE


KODAK FINISHING




C. E, Grenell


AUTHORIZED KODAK
DEALER

140 Atlantic Ave.
(Opposite Post Office)

Daytona Beach




While shopping on Second
Avenue stop and see if

HAYWOOD
Has Anything You Need in
Dry Goods, Ladies' Ready
to Wear or Men's
Furnishings
135 Second Ave.



RUN RIGHT TO

Reed's
For Your Grocery Needs
123 Second Ave., Daytona
Phone 814-J


RANDOM FACTS, SUGGESTIONS
AND REMARKS HERE AND THERE
ABOUT THE HALIFAX COUNTRY
It is cooler at Daytona Beach in
the summer time than at seashore re-
sorts in the North.
We have bathing beauty parades
every day. The prizes are all in the
parade.
The Seabreeze-Daytona Beach As-
sociation is a bunch of live wires who
PAY "boost" as well as SAY "boost."
The State Druggist's Convention
will be held here in June.
The Tomoka is considered the most
beautiful river in the South.
Gene Johnson has toured the state
and knows that the Halifax Country
affords better fishing than anywhere
else.
The new Ocean Shore Boulevard
will make a direct route from St. Au-
gustine to Daytona Beach.
Chas. Luther makes a sporting
proposition on the rain checks at the
ball park. Go to the, next game and
get one.
The Casino dance floor is one of
the best in the state.
DeLeon Springs is an ideal spot for
a day's outing. The bathing is won-
derful-boating, dancing, 'n' every-
thing.
Construction will be started at once
on a new pier at the Beach. It will
be 200 feet longer than the present
one. Plans call for cement construc-
tion to the water line, and a dance
pavilion will be built out over the
ocean.
Send some Halifax products home
from No. 9 Orange Grove.
Inlet Terrace will be the site of a
150-room modern hotel, facing the
point, overlooking both the ocean and
the river.
Visit the lighthouse, one of the
highest on the Atlantic coast. Return
via the Port Orange Bridge and see
the old Sugar Mill and Big Tree west
of Port Orange.
Children and grownups like to visit
the Zoo at Rio Vista.
A new 18-hole golf course is under
construction in Coquina Highlands.


Just say "DAY BY DA Y " to advertisers




DAY BY DAY


Hardware-Bicycles
BUY YOUR Fishing Tackle AND SAVE MONEY
Paints
Evinrude Motors
FROM
Gene Johnson
.N. Beach St. and Fairview Ave. Daytona
Phone 142



The Atlantic


Laundry
"The Soft Water Laundry"
SERVICE AND QUALITY




Phone and We'll Call



The Chas. E. Gardiner Co.
DRY GOODS AND NOTIONS
196 S. Beach St. Daytona
"Daytona Beach Beats The Mountains"

Just say "DAY BY DA Y " to advertisers





THE CIVIC MAGAZINE


OUR SLOGAN

Bargains for Buyers and Buyers
for Bargains

OUR MOTTO
An Impartial Interest in the
Seller and Purchaser in Negotiat-
ing a Real Estate Transaction
Fair to Both with a Legal Com-
mission as Compensation.
We buy for the Buyer as well
as Sell for the Seller Anything
from Farm Land and Groves to
Hotels, Residences, Business and
Beach Properties.
REAL ESTATE
EXCHANGE
12 S. Beach St., Daytona
Phone 896-J




DRAKE LABORATORY
Skilled workers in GLASS
Cut, Grind, Bevel, Bore and Pol-
ish. Plates, Tubes and Rods. Desk
Plates, Cash Fronts, Shelves,
Signs, Furniture Tops, Etc.
STANDARD AUTO GLASS
To order for any make
Wings, Windshields, Body Glass,
Mirrors, Lenses. We do the best
grade of work and use the best
materials.
REPAIRING AND
CONSTRUCTING
of all kinds of Fine Instruments
and Machines. Much unusual
Material on hand.
Established 20 years
60 machines driven by 32 motors
FAIRVIEW AVE.
DAYTONA, FLORIDA
Telephone 582


M. M. CLARK
Special Agent
New York Life Insurance Company
28 MAGNOLIA AVENUE
Phone 947-W P. 0. Box 55



DAYTONA AUTO PAINT-
ING COMPANY
C. W. Winfree, Prop.
"The Place to Get Good
Work"
40 S. First St. Phone 148
Daytona


smaller hotels at more moderate cost,
and boarding houses where the prices
are within the reach of all. Cottages
can be had of varying styles and cost,
where families may enjoy the privacy
of home life.
Among the prominent hotels are the
Clarerldon, one of the finest on the
Florida East Coast, open both sum-
mer and winter; the Seaside Inn, Ho-
tel Seabreeze, Seminole Inn, the Day-
tona Beach Hotel, the Breakers, the
Barbe, the Geneva, the Mayfield, the
Fernwood, open all the year, and the
Princess Issena, open from December
to May.
Seabreeze-Daytona Beach is Na-
ture's paradise for the enjoyment of
the people of Florida and Georgia. At
their very door are opportunities far
superior to those which are found to
the north which would take more time
and expense to reach. It is within a
few hours' ride by auto from any part
of Florida, and special summer rates
have been made for transportation by
rail. The cooling breezes of the ocean
invite you as a respite from the heat
of summer. Nature has been profli-
gate in her blessings which are yours.
It is for you to come and enjoy these
blessings. You and yours are wel-
come at Seabreeze-Daytnoa Beach,
"where springtime seems to linger."


Just say "DAY BY DAY" to advertisers




THE CIVIC MAGAZINE


"The Store with a Million Items"


DunnBros.

want your HARDWARE trade
I - -- ________________ ___ _________


Home Owned Home Controlled
"We Freeze To Please""
Buy your ICE from the Yellow Trucks
Pure, Clean ICE, Full Weight, Courteous Service
PATRONIZE HOME INDUSTRY

Peninsular Ice & Cold

Storage Co.
DAYTONA BEACH, FLORIDA
CALL 547

Just say "DAY BY DA Y " to advertisers


Haile Grocery Co.
WHOLESALE GROCERS
Distributors of DEL MONTE Food Products
DAYTONA, FLORIDA





THE CIVIC MAGAZINE


MACON THORNTON
GENERAL REAL ESTATE BROKER
Magnolia Avenue, Daytona Halifax Drive, Ormond Beach
"NOTHING TOO LARGE TO HANDLE-
NOTHING TOO SMALL TO PUSH"
Many attractive properties listed, both improved and unimproved.
A consultation before buying or selling is respectfully solicited.



WE KEEP REMINDING YOU THAT-

Ocean Dunes
Is the place to make money! The place to live! Daytona Beach
Cannot expand and build without absorbing OCEAN DUNES
R. L. SMITH & CO.
20 South Beach St. REALTORS-Established 1901 Phone 332
R. L. SMITH, President T. J. McREYNOLDS, JR., General Manager
M. M. HOGAN, Sub-Division Director


FOR A REAL INVESTMENT OR HOMESITE
SEE

Wilbur-By-The-Sea
"PENINSULA'S PARADISE"
Office: 805 Main Street, Daytona Beach

Just say " DAY BY DA Y " to advertisers


Tobin and Tobin Realty Co.
REAL ESTATE, RENTALS, AND INSURANCE
718 Main St. Daytona Beach, Florida
Headquarters for Good Buys and Courteous Treatment
We Refer You to Our Large List of Satisfied Clients
THANK YOU
JAS. J. BROWN, D. B. BASS,
Rentals and Insurance Vice-President and Manager






DAY BY DAY


MILEAGE TO DAYTONA BEACH
FLORIDA


DeLand -----. ---..-..--
Sanford ..............................
Orlando .........................
Lakeland .-.......-... ........
Tampa ...... .......................
Jacksonville ..---...............
St. Augustine ..................
Palatka ...............................
Gainesville ----..........
Lake City ---..----......-....-
Ocala ..............................
Live Oak .........................
Madison ......--..... ..-...-
Tallahassee .......................
St. Petersburg ..................
Plant City .........................
New Smyrna
Titusville ...........................
W est Palm Beach .........
Miami ...............................


.......................... 25
S........................ 44
69
..-..--.....-..-..- ..... 129
.............-....-.-..- 166
-......................... 113
.......................... 73
.......................... 65
........................... 110
........................... 175
......................... 82
-......................... 200
........................... 229
- - --.........-- .... . 291
.......................... 203
.......................... 144
.....-..... ............. 15
.......................... 47
......................... 193
........................... 273


OTHER STATES
A tlanta -. - ---. --.--..-- ............................. 4
W across . ----------------. . - -.... -... ............. .. 1
Macon --.--. --.-..--.- ................................ 3
A thens ..--- ..-- --- ..... ................................ 4
Brunsw ick ----. ------.-...-..... .....-.............. 2
Savannah . 2
H endersonville -...-...-.- .... ............. .......... . �
A sheville .-.--..-.-- .----- ...... . ..............
G reenville ....... ..---- .. - .......................... 5
Chattanooga -----...--.-.............. ....... ................
Nashville ----..--.. - -------- ------... -
Richm ond . .... -----.. . -..................... ..... �
M ontgom ery .--..... .-----.. --..... ---............ .... ...... 4
Birmingham ----- -----..--.-........... ......... 5
Meridian -----------............
H ot Springs --- ---- -----------. . -... - - -
Little Rock . -- ---................ .............. 8
Baltim ore - ---. - -. ----------.. . -.................. 9
H avana ..-....... ----------.. -.....--............. 7
Los A ngeles . -----....................................... 2,7
D enver . . --. ------- ... --.-..............- - ............ 2,(
N ew Y ork . . .......... ..........-- .................. 1,1





' "qualityand$erniceaboaeall"

Respess Johnson

SEngraVing Compang
36 South Main St.
Jacksonville, Fla.
Makers of
PRINTING PLATES
ETCHED RIGHT
MOUNTED RIGHT
THEY PRINT RIGHT


CHAS. K. BARNHART

CONSTRUCTION CO.

Concrete Work a Specialty
Volusia Ave. and George St.

Daytona, Florida

Box 571 Phone 661





HOME BAKERY

C. L. A. Wenger, Prop.

702 Main St. Daytona Beach

"Spend SOME Summer
with us"


Just say "DAY BY DA Y " to advertisers


SUSAN H. WARD

REALTOR

Cottages and Apartments for
rent for the summer
Correspondence solicited

713 Main St.
Daytona Beach


HARRY A. HORN

Attorney-at-Law

407 Main St.

Daytona Beach





THE CIVIC MAGAZINE


* lll llllll l ll lllll llll llll lll ll lll llllllll lll l l lll; ll lllll lllllll l llllll llllllilll


Foster


Company

Everything for Men
Shoes for Everybody

202 South Beach St.
DAYTONA

llllllll llll llll lilllill iill lllll ll illlill ilillll illlllullllll llll l l llllllllllli lllli lllllll i llI







MaryRoxby


Shop for Women and
Children


Dresses, Gowns, Hats
Sport Togs
"You Will Find It Here"


18 Orange Ave. Daytona
"Come and Spend the Summer"


Gala Day
Bathing Beauties-Speed Clas-
sics-Airplane Thrills--Danc-
ing-Holiday Happy-Go-Luck-
iness-Oh, Boy!
Were you there? It was a great
day, a merry day, a day of fun and
carefreeness-that Saturday of April
19! Imagine a great ballroom floor
miles long and five hundred feet wide
lined with thousands of people, air-
planes roaring overhead and racing
cars flashing by, with all the trim-
mings of a regular holiday at hand,
and you have a slight conception of
what it was all about.
The feature racing event was a 30-
mile free-for-all which was won by
Hayden Smith of Jacksonville, driv-
ing a Chevrolet, in the time of
29:45 2/3. The 20-mile motorcycle race
was taken by Kenneth Harlin on a
Harley-Davidson and the stock car
event went to H. D. McQuaid, in a
Hudson.
The first six bathing beauty prizes
were awarded to Misses Anne Hol-
land, Helen Carnegie, Bobby Beringer,
Miss Hardesty, Ruby Holland and
Sally Hawkes in the order named.
The day was brought to a fitting
close by a brilliant ball given at the
Clarendon, one of the leading hotels
of the East Coast, which will be open
the entire year from now on.
Those to whom the credit is due for
staging the big beach festivity are
the General Chairman, T. J. McRey-
nolds, Jr.-program committee, E. L.
Kincaid, chairman, T. J. McReynolds,
Jr., J. B. Kahn, P. D. Gold-racing of-
ficials, H. E. Gardiner, chairman,
Clyde Harton, J. A. Reed, Guy G.
Bailey, William Goldenburg, Raymond
Green, George H. Wilkinson-Bathing
beauty judges, E. E. Miller, chairman,
L. G. Gardner, E. L. Potter-grand
marshal, W. G. Costin-advertising
and publicity, Franklin N. Wood,
chairman, Russell A. Smith, P. D.
Gold, J. B. Kahn, E. R. Hawkins-
publicity, Frank L. Huffaker.


Just say "DAY BY DAY" to advertisers





DAY BY DAY


The


Waldorf


Shop

FEATURING
FASHION PARK
KUPPENHEIMER
AND GRIFFON
GOOD CLOTHES
Beach St. Daytona
"Call me Sam"





ROWE'S
llll l li. I 11 . !1 |I 1 >I ll lli il ll , IIIII :I' ,ll I 1 lll:, ; .II, Ill ' l h
MAY
"The Emerald Month"


Anything from $2.00 to $2000.
Our prices have always been
with the Market. We mount
your stones in Platinum, White
or Green Gold. 48 hours service.
The Little Store With The Big
Stock
Reference-Anybody


RO WE's
Daytona, Florida


7I BUSINESS CARDS [


FAIRVIEW PHARMACY
Fairview Ave., Daytona
"A Good Place to Patronize"
North End of Town
A. B. HEMINGWAY, Prop.


A. L. BROOKS
.WATCHMAKER - JEWELER
OPTICAL GOODS
Opposite Post Office
Daytona Beach

WE DO DRY CLEANING
Without The Smell
An All-Year Establishment
ATLANTIC CLEANING CO.
PHONE 8

MORE THAN YOU WOULD EXPECT
AT
F. MILLARD COMPANY
TAILORING, CLEANING, PRESSING
REPAIRING
24 VOLUSIA AVE. PHONE 40-W

HALIFAX MACHINE WORKS
The Best Equipped Machine Shop in
the City-We Specialize on Marine and
Auto Motors - Repairs of All Kinds.
Acetylene Welding.
R. L. MULLEN, Prop.
Wall Street Phone 894-J

New and Second-hand Furniture
HOOVER FURNITURE CO.
Cots, baby Carriages, Cribs Rented
121 Atlantic Ave. Phone 609
3rd Bldg. North of Post Office


Just say " DA Y BY DA Y " to advertisers




THE CIVIC MAGAZINE


AT YOUR SERVICE


Arcade


Barber Shop

F. R. AND C. L. QUARLES




BENNETT AND HIDDEN
"We sell it for less"

Staple and Fancy Groceries
Free Delivery
814 Main St. Phone 663
Daytona Beach





COLONIAL

APARTMENTS
(Opposite Post Office)

One block from the beach

Furnished Rooms and Apart-
ments-Day, Week
Month

SPECIAL SUMMER RATES

All outside rooms. 900 feet
of shady porches. Rock-
ers and swings

Address: Ben Walker, Mgr.

P.O. Box 1194

DAYTONA BEACH


DO YOU LIKE THE NEW

"'DAY BY DAY"



It is being sent all over the
Southern States and to many parts
of the North.
Beginning about the first week
in May the regular schedule will
be resumed on the new basis in-
dicated by this issue.

HAVE

"DAY BY DAY"

Sent to your friends

Two Subscriptions to Jan. 1, 1 925

$1.00



LOW TIDES ON THE BEACH
Feb. 1, 1923, to June 30, 1924
Forenoon and afternoon tides occur at ap-
proximately the =ame hour and minute.


Date Feb.
1 ..--.-........-- .. 11:23
2 .................. 12:23
3 .... ........... 1:18
4 ............. 2:09
5 ................. 2:55
6 .................. 3:37
7 ............. 4:20
8 .................. 5:01
9 ....-. ......- . 5:42
10 ........--..-- 6:26
11 .....-.. ..... 6:47
12 ................ 7:40
13 ......... ... 8:34
14 ......-..-.-.- . 9 :31
15 ............. 10:26
16 ............. 11:20
17 .-..-..-...--.-. 12:12
18 .....-..-.- .. . 1 :00
19 .... ..... .. :45
20 ..-. ........-.. 2:27
21 ................. :08
22 ................ 3:49
23 ................ 4:31
24 .............. 5:17
25 ..--..-. ....- ...- 6 :07
26 .... ....-...... 6:51
27 ............... 7:55
28 ............... 9:00
29 ................. 10:04
30 ............... ........
31 ...............


Mar. I Apr. May June
11:06 12:83 12:47 1:37
12:05 1:19 1:80 2:17
12:58 2:02 2:09 2:54
1:46 2:40 2:46 3:29
2:30 8:18 3:22 4:05
8:11 3:53 3:57 4:44
3:50 2:48 4:31 5:27
4:26 5:05 5:10 6:18
5:04 5:45 5:54 6:57
5:43 6:30 6:36 7:51
6:26 7:10 7:29 8:48
6:57 8:06 8:26 9:43
7:50 9:04 9:22 10:39
8:46 10:00 10:17 11:36
9:43 10:54 11:11 12:32
10:39 11:47 12:05 1:27
11:33 12:38 12:58 2:20
12:25 1:27 1:49 3:12
1:13 2:15 2:39 4:04
1:58 3:01 3:29 4:57
2:41 3:48 4:20 5:51
3:24 4:37 5:15 6:50
4:08 5:30 6:13 7:27
4:55 6:30 7:15 8:20
5:48 7:22 8:00 9:11
6:46 8:24 8:55 10:01
7:39 9:24 9:46 10:48
8:43 10:19 10:38 11:36
9:46 11:13 11:26 12:22
10:45 12:021 12:13 1:07
11:41 ............ 12 :56 ............


Just say " DAY BY D A Y " to advertisers





DAY BY DAY


Triple Cities Laundry
COATES STREET, DAYTONA BEACH
HIGH CLASS
LAUNDRY AND DRY CLEANING
Phone 483




CATERING TO THE HALIFAX COUNTRY


Fuquay and Gheen
(Incorporated)

Are Dealers In
"Everything in Building Material"
Advisory and Architectural Departments
"We Build and We Supply"


DAYTONA BEACH, FLORIDA
(Near Concrete Bridge)


Just say " DAY BY DA Y " to advertisers


Now is the time to give us
your rental listings for the
summer season
What Have You to Sell?
SEE
RANDALL-VIALL CO.
608 Main St. Phone 780-J
Daytona Beach


New Millinery at The Beach
Distinctive Creations
Clara E. Smith
807 Main St.
Daytona Beach






THE CIVIC MAGAZINE


VISIT

Number Nine Plantation and

Preserving Plant
AT
ORMOND BEACH
Fancy Citrus Fruits, Preserved Fruits, Jellies, Marmalades
and Crystallized Fruits
Guaranteed 100 Percent Pure
Shipping Direct to Consumer Our Specialty
"Remember Your Friends at Home'
F. B. Nordman, Jr. Branch at Williams Hotel





New Smyrna Beach
(More than a sub-division-A TOWNSITE)

Where lots can yet be bought for as low as $450.00
Lots on hard-surfaced streets with cement sidewalks

THINK, INVESTORS, WHAT THIS MEANS!
PENINSULA PROPERTY AT THAT PRICE!
Make arrangements in advance to go to New Smyrna Beach-
by boat or bus. Call at either of our three offices
H. B. SCHULTE REALTY CO., Inc.
DAYTONA NEW SMYRNA DAYTONA BEACH


Just say "DA Y BY D A Y " to advertisers






ESTABLISHED OVER A QUARTER OF A CENTURY


DAYTONA, FLORIDA

Here to Serve the Visitors to the Halifax Countr.

RESOURCES OVER FOUR MILLION DOLLARS


Atlantic Bank & Trust Company
DAYTONA BEACH, FLORIDA
CAPITAL AND SURPLUS $1 25,000.00
TOTAL RESOURCES OVER $1,000,000.00

A COMMUNITY BANK MODERNLY EQUIPPED WITH
COMMERCIAL, SAVINGS, BOND, TRUST, AND
SAFETY DEPOSIT DEPARTMENTS

TOURISTS' ACCOUNTS INVITED

F. N. CONRAD, President
T. J. McREYNOLDS, C. H. TALTON, Cashier
Executive Vice-President
H. C. THOMPSON, Vice-President F. J. NIVER, Secretary








Summer and



its Possibilities

OR those who love the Great Outdoors, who
enjoy Summer for what offers, golf, tennis,
- ' -riding, swimming and a myriad of other sports
.... Cenjoyable here during the summer season ,
Coquina Highlands is a superb location for a
simple home or a magnificent estate. There
is scarcely a lot in the Firt Tract of 800 acres
h t- , 1 i doe- not coinmni d ,n 1vi'., of lakes,
o " v ill be del.:ht.-d ,.i h the hills and
": len,. and with the col breezes , which sweep
', hen iend the :lea!. dci\ atmosphere which
" , .. -, ades then:" . .' ill l;\e the splendor of
'-i o.ninw ei lolia e - which c-;ers them.
. ",.y � " TRI-CITY INVESTMENT CO.
Selling Agents, 413 Main St.
Daona Beach
.- , f.. ."' ' Phone 235
. -L , ,, \' C. GILMAN
S* Oun-r .nd De. Opt.










z.




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