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Title: De Land "the Athens Of Florida" The Educational Center of Florida (286)
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Permanent Link: http://ufdc.ufl.edu/UF00004129/00001
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Title: De Land "the Athens Of Florida" The Educational Center of Florida (286)
Physical Description: Book
Language: English
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Bibliographic ID: UF00004129
Volume ID: VID00001
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Holding Location: University of Florida
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Resource Identifier: ltqf - AAA6581

Table of Contents
    Front Cover
        Page 1
    Main
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
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        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
    Back Cover
        Page 29
Full Text











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KEY TO ROADS
IMPROVED AUTO ROADS
0THER DIRT ROADS
RAIL ROAtD5
UNDER CONSTRUCTION_ -_. ...


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DE LAND CHAMBER OF COMMERCE AND TOURIST CLUB


MAP OF FLORIDA


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WELCOME

SHE words and pictures of this brochure can but yield a glimpse of the real De Land.
Its tropical colors . its gaiety .. its culture and its art . congenial people
S a glorious, health-giving sun . the sweetness of its breezes . the rich-
ness of its soil . .great oaks against an azure sky .far rolling hills . .pure water
from artesian wells . .fish leaping in the sunlight . all these we cannot show. But we
do extend a cordial invitation for you to come and see for yourself.

The Indians were wiser and healthier than we moderns. They moved with the seasons,
following the sunshine and the birds. We all need a change now and then, whether it be from the
tumult of a great city or the loneliness of ice-bound spaces. We need the warm, sweet air and the
sunlight; to relax and recreate our energies out-of-doors. We need just such a place as De Land.

De Land is a City of Homes set in an atmosphere of culture and refinement. The retired
business or professional man will find this a good place to make his home, and those past the
heyday of life may spend their later years here in comfort and mellow enjoyment. It offers
exceptional educational advantages to the student, and to the business man and the farmer it
offers great possibilities.


DE LEON SPRINGS AND BATHING POOL



















Scenes

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Sylvan

Beauty


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The Visitor's Quide

HE CHAMBER OF COMMERCE BUILDING, in
the heart of the city, maintains a tourist
bureau which is of inestimable value to
the motorist, tourist and traveler in general. Route
information, road guides and maps, booklets of all
Florida cities, files of agricultural, horticultural and
livestock journals, hotel booklets, hotel and apart-
ment house lists, list of realtors, board of health
reports, weather reports, copies of the De Land
paper, railroad and steamship folders are here for
the convenience of all. Pullman reservations and
railroad tickets are procurable in this office.
Bring your problems to us and we will do every-
thing in our power to solve them.


A Springtime Climate

N ALMOST perfect climate is the pride of
De Land in "The Land of Sunshine." Its
location, far enough south in the Florida
peninsula to escape the chill of winter and yet far
enough north to avoid the heat and humidity of the
tropics, is largely responsible for its wonderful
climate. Situated on a high elevation and tempered
by the trade winds and the Gulf Stream, De Land
is cool in summer as well as warm in winter. The
sun shines nearly every day of the year. Below we
are submitting temperatures and rainfall for an


average year:
Mean
Month Maximum
July ............. 92.4
August .......... 93.4
September ....... 89.1
October ......... 83.4
November ....... 78.5
December ........ 70.4
January ..... ... 69.0
February ........ 74.1
March ........... 80.1
April ............ 79.4
May ............ 83.9
June ............ 91.1
For Year ........ 82.1


Mean
Minimum
71.5
72.5
69.1
62.6
55.5
48.1
44.3
51.6
54.4
56.5
60.5
68.4
59.6


Mean
82.0
83.0
79.1
73.0
67.0
59.2
56.6
62.8
67.2
68.0
72.2
79.8
70.8


Your Way In
RAIL-You may i.ikr tIIhe XLinti.- I.,a-.t Lin,-
Railroad and get off iihl a .1 e Land. l hi iu.ad
operates eight first-cli-- pa.--:-eei ILrain- dasil. lur
north and four south. itlh hllr 'u.hl Pullman- Ifrni
New York and interiieIli.ile tinl- and ,niineli.iin-
to all parts of the Unitrdl .rale- .in.I 'laina1a.
Bus -You may c.i.e .ill thie i\, l. I ii -traihlit
to DeLand from an\ pait lII the i-ciitlr\ n.rllh.
south, east or west. Bu-,r- al-,, (I niI'it \iith thi'
Florida East Coast l.llua\ .at )lj\l.ili. lIrt\
minutes' distance awa \.
HIGHWAYS You ma1. nio.lir lhei .11 i ie ll-pIi i'e
roads, no matter fi.,ni lihat dir.-,'li.ii \'-i i.mi e.
De Land is located alcut niicltas\ Ilticenii Jaclkun-
ville and Tampa on llt St. John,- cenii lighil1a\.
the shortest route no Ili 1 d -suli thruiulhi lle -ttal,-.
In addition, four oth'-r liunk line hiihu\\ai% entei
De Land, making ace i tr Ith i.t-,ri't \er\ ea-\
indeed. Our Chamliei ol (, niineri.e %\ill lurniIli
motor routes from an%\ ilintl I') Land uplin
application.
AIR If you are **in, rh,-e aIdu I- e, ,i-d inrlt-i n-
who have taken to the air \II nral plJa 11n n laniilin'
in safety on our spa:i.iui ai iaition lield. t11%, rile-
west of the city, near the pae-.-inic-r Ir~slit ,i lin-
Atlantic Coast Line Railtadi and iu-I nnrrth rl llie
Volusia County Fair (Groundl.. Thli i- anl e, ellrili
field and is being eq quipped in a ni.lIr-in ijanner.


Rainfall
Inches
7.43
3.69
4.09
3.89
1.44
1.85
0.89
0.98
3.54
7.66
3.61
3.95
43.02


Location

DeLand lies 110 miles south of Jacksonville,
four miles from the historic St. Johns River, "The
American Nile," and nineteen miles from the At-
lantic Ocean. The location is extremely favored
by nature as it is a section of rare scenic beauty,
with pine forests, orange groves, modern farms
and gardens, picturesque hammocks, huge flowing
springs, vineyards, sporty golf courses- and trav-
ersed by railroad and fine highways.


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1. New Hotel Putnam. 2. Orange City Inn. 3. College Arms.
4. The Palms. 5. Inglehart Inn. 6. The Lexington.
7. Eastwood Terrace7 8. The Cirrllton.


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Where To Li '.e
t- IVING accommodations have grown to meet
the increasing fame of De Land as a winter
resort. One may stay at one of the larger
hotels where social life may be found, at one of the
smaller and quieter hotels, or one may rent an apart-
ment, a bungalow or a large house all furnished for
the winter. The Chamber of Commerce will send
hotel booklets, apartment house lists and a roster of
the city's realtors upon request.
Hotels
The atmosphere of the DeLand hotels is so cordial
and homelike that their guests return year after
year to enjoy their hospitality and renew old friend-
ships. Their variety meets all tastes and means.
THE PUTNAM, with a capacity of 200, is one of
central Florida's leading hostelries. Surrounded by
spacious lawns, flowery shrubs and gay beds of
blossoming plants, the Putnam is delightfully lo-
cated on one of the principal residential streets of the
city. It is a modern fireproof structure with com-
fortable lobbies, well-appointed parlors and writing
rooms, and broad verandas, and is fully equipped
with every convenience for the comfort of its guests.
THE HOTEL COLLEGE ARMS is rightly called by
its management, "A winter home for discriminating
people." It has rooms for 300 guests. It stands fac-
ing south in the center of a ten-acre lawn. Wide
porches and promenades along its entire front and
the spacious lobby with an immense fireplace at one
end give the true Florida effect of plenty of room
and easy access to sunshine and air. Adjoining the
lobby are the ladies' parlor, the music room, where
the hotel orchestra gives concerts, a large sun parlor
and writing room. Nearby are the pool and billiard
room, the barber shop and the manicure parlors.
There are nineteen or more other resort homes
with capacities ranging from 10 to 100 guests. Each
one of these is good enough for an individual story,
but that may be had direct from the management.
Below a list of these hotels is given in the order of
their capacity:
McLoud Hotel (Rooms Only) 100
De Land Hotel .. . .... 60
Inglehart Inn .. .. .. 50
Eastwood Terrace 45
Oaks Hotel .. 36
The Carrollton .. 35
The Palms .. 35
The Lexington 35
Commercial House (Rooms Only) 30


The Albioun (R{oou Only)
The Preston (Rooms Only)
Vermont Hotel .
Ferndelle .
Princess Ann (Rooms Only) .
Hutchinson Hall .
Shadow Lawn (Rooms Only)
The Holland (Rooms Only)
The Ferns .
Waverly House .


. 28
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20
S20
S20
20
15
12
10
10


Auto Camps
THE DE LAND AUTO CAMP. De Land's model auto
camp is considered by the Florida State Board of
Health one of the most desirably located, the best
managed and most sanitary auto camps in Florida.
Its location is ideal, being in a natural park of
virgin pines, three blocks from the business section,
thoroughly drained, having a central pavilion for
informal gatherings and meetings, running water
and electric lights, men and women's shower baths,
men and women's rest rooms and toilets, an outdoor
laundry, a recreation ground, a custodian constantly
in charge and police protection. The camp sites are
thirty by fifty feet.
CAMP ORANGE, located just south of the city, on
the main highway, has recently been taken over by
a large corporation and is one of the most unique
camps in the state, with cottages available for those
who desire them.


A "TOM THUMB" GOLF MATCH











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I. Lake Winona. 2. Grandstand, Volusia County Fair. 3. After
Quail. 4. Deer. 5. Champion on Links. 6. Day's Catch. 7. Re.
triever. 8. College Arms Golf Course. 9, Catch on St. Johns


De Land

Is

Sportsland









Sportsland
Sn E WANT our visitors to return year after
(year and to this end the city of De
SLand has provided all sorts of amuse-
ment equipment to entertain them. Shuffle-board,
roque, bowling-on-the-green, horseshoe pitching,
checkers and chess in the out-of-doors pagoda are
provided for all members of the family, young and
old. The older members of the family throw them-
selves into the fun with as much zest as the younger.
At the tourist club, adjoining the sports park, the
capable director of tourist activities arranges sports,
bridge and parties, including a weekly concert of
talented artists, to fill every hour with pleasure.
Two miniature golf courses, where the ambitious
golf player may perfect his game and the uninitiated
practice putting, have been built here this season
and are proving very popular.

Golf
With three fine golf courses, all with grass greens,
this city offers the real thing to golfers. The oldest
course, right in the heart of the city, is The College
Arms. It is of eighteen holes and over it many
celebrities Hutchinson, Barnes, Ouimet, Sarazen,
Hagen and others have engaged in tournaments.
The contour of the course is hilly, and there are
numerous natural hazards; the fairways are of firm
Bermuda grass and the grass putting greens are
second to none. The College Arms Golf Club with
its present professional, Mr. D. E. Miner, was the
pioneer in building grass greens in the South. It
has always maintained its supremacy in this diffi-
cult achievement.
The De Land Country Club lies a very short dis-
tance to the south of the city and is laid out over
some of the prettiest golfing terrain in the state.
There is a comfortable club house and a profes-
sional in charge.
The newest of golf courses here at De Land is
the Ponce de Leon Golf Course, lying right at these
famed springs. De Land visitors and residents have
access to all courses and the season, monthly and
daily fees are among the most reasonable in the
country.
Fishing
Gratify that piscatorial longing and "go fish'n"
at De Land. Pack the old tackle and come down
here where the big fighting beauties are "just rarin'
to go." You may find better fishing some other


place in the world than here, but we know not where.
Here is black bass fishing right in our "front yard"
on the beautiful St. Johns, or in the lakes with which
the county is so plentifully besprinkled. All the
salt-water game fish of the Atlantic coast are taken
in waters but forty minutes by motor from DeLand.
There is fishing here at all times of the year, with
boats and experienced guides. At Lake Beresford,
an estuary of the St. Johns, motor boats, row boats,
canoes and power launches can be obtained.

Hunting
There is fine hunting country just outside the city
limits. Deer, bear, turkey, duck, snipe and quail
are the principal species of game here. From twenty
to thirty-five quail a day are not exceptional bags
for a party. Efficient guides with trained dogs and
hunting equipment are available.
OPEN SEASONS-Fish, all but two months. Deer, November
20 to December 31. Quail, Turkey and Cat Squirrel, November 20
to February 15. Marsh Hens or Rails, September 15 to November
30. Ducks, Doves, Geese, Brant, Snipe, Coots, November 20 to
January 31.
NO OPEN SEASON on Wood Duck, Fox Squirrel, Doe Deer,
Plover, Yellowlegs, Swan, Woodcock, all non-game birds and
animals except:
UNPROTECTED English Sparrow, Sharp-shinned Hawk,
Cooper's Hawk, Goshawk, Great Horned Owl, Crow, Jackdaw,
Buzzard, Butcher Bird, Wildcat, Weasel, Skunk, Flying Squirrel,
Panther, Bear, Opossum, Red and Grey Fox, Alligator, Rabbit.

















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Hom es of
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Southern
Architecture


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Sporting Clubs
-- I -I -L De Lan 1. R11,1 and Gun Club. iomiln-i-ed
I.,' real ;l-pur nitlll i. llenllberslhip il) whichh
i.- opliin to all ne\ lre-ident- and \iitor..
hlitli- Ir[lp-lshi .Ilt- ant d ca-tinti, I.urnalrnenl- at Qtatedr
tienrral-.
Theli \ .lu-;i (jallr and l-i-lI Pliei ti e A--....i.
illnI. ille Ir ll1.lila i illitele- t inl ii ro)lll in till he
i.ril.',pagatiol.n )1 -iamie andl .lanie fihl and protecting
lir-in. a-.i-.l Ih? -'[iTirl-nilan inll kin hi- aian31 ge-
iiienl-.
f rli I-Jiak \\itllin i.ea-le l Ii- 3 idallnh at De.
* I antI.

Other Sports
I.' i-i ri. l g lilduring thl Ipin. re, ofl the \ olusia
I Ilunty Fair. heil in Feblruary . A Lut racing
I ia\h ina Bea h i . M t. riii. oter Florida'
lilll< -t li.ll a\), . . inillling in tlie beautiful
Il II" De L-eoin S.1i in. -. 1 in tihe ireker. at Day-
S Iia l it-acll .. (C.ll>-ee atllleli:- at John B. Stet-
S-1n lninkersiltv.


Theatres

S rTHE DL)nEk\ I HE\TRE. The i1nI nider --Juild
S rt:-pi.rodui:li-, u quipillene t la- been in-ltaltd in tile
t Ireka Tlie .lr. \llii. h i in its coni-truftion one il"
S the nIst mniolen tIhatie- in Florila. It ha- a large.
:0_, l h l ,lIl\. i lieliient dlile-ri, llsn 4-on111orlta le
-:at-. \illh at la.i 1 t 1 ( l1.1. Tlie -\ l.'-ni of \entila.
lion a d i idlalidli.n i-_ Ilie ni-t efliriellnt kni':, ln th
lhi--aire ail( iile: -.
THE AFllLN-! T[i-llE. LeMitiniale lshons and
taudiu\ ille attra :lion- lie.luenti vis-it this theatre.
liich is nli.. iern in all its a.,c._:,:ninl odations A. ne%
iltap lon,:'i i-_ Ioh beiIng in-lalled whii:h uill enable
it it, pie enil the I li-t la ort.l in talkies.

De Land Band and Public
Addressor
The reputation iio the De Land. Ban.1 i- Sutate-" ide.
Ilue Ir it-. e\teI-i\e repeltuiire and the tlienIl-) i\
nltlu. iciallns iiI r. l ll. .._ it, mn i ln\ of %liunll h ele for-
nmerl\ alilialed withi lanous nalioiial hands. Tlihe
il:l:en-air c:olitelt- in CJit\ Hall Park. under the dire--
tion lo Band NMaster R. C. Bushnell. draw crowudd
S roni neai lb itie- a- well as De Land.


I l1 I'ul i,. \l.h.r---.. -\-lelli. inxe.entl\ n-talled.
I- used dlal\ in [lie ( it\ iPrk ifti "ne -% o-i the da -"
and c.oncllert work.

A City of Homes
le aland e-e*ti all\ .1 hile II r c.l\. I c-ti r
hill.s. preat Iranl. hinu ak. a- a- ijlea-anlt -liha.e.
-niall lakes andl .teani l pai\ide- tiiharing and pic-
lul ftlliage ran l e t-a-il\ ,2lllli a.ltut Ille thou-e.
\er\ le" let ii- Ill in F iili tre a- %iell -hiaded a-
lie Land. (Li.int ak- arle nut built in a ,la\. Through
the lire-i'!it ot Mr. lie LandI upLn the lI.'uimling
of tlhe citl\ Ihve oak/ :ie planted Ilt\ leed apart
.llng pro-i p tite -Iieel- anl, tlih:' hate al lavy; been
.llJ .~edt li, -land if the\ diid not at luallN interl'eie
iith builin-; and pa\einent.
Adijded t th, le natural adi\antage- aie -ul l <(_ivi
iIllrii \enelliriil a- perfi.l drlr iiiiad e. tlrt)-thot niile-
-fI pa\hi ;. gn. eleO tr ilyl anil -Irini and -a nitar\
-eh age '-tlell-.
For the lihinekeel-er tlo thing- al to tlhe pleasulrr
,, running a home in De Land: the riglit kind 'of
Iiod in lar-e tarit\ i- et-il\ obtainable e anil the
nater i- exell-nit.


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The

Importance


Education


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Food Supply
*' ,UIT lipeninge on tile tree ever\ month
o f the \eai. 'evetables fresh from the
v ard.len-i each morning. hll; and oisters
right out ot their nali\e waters. milk and cream from
modern dairie- rigidly inspected. eggs and poullrN
from nearly farlm- and poultry plants. -tores and
market-, -locked witll all do. metric and imported food
commoditie-: -uirl\ lihe hounJ-r ife ma\ 'hop with
pleasure.

Pure Drinking Water
S _if De Landl'. mans valuablee assets lerhalp- her
after -t.jppil i- the greate-l. l.Coming from artesian
w\ells 41iUl feet in depth. the "atler is identical in
analysis with Orange Cit6 mineral aler. bottled -si
miles south oI I)e Land. %hliii in competition with
table "ateli Irom all -ectlion o.f the United States.
,,ai a"naided the medal for pure-t water at the
\\, irll's Fair.
It is enlirels ..ul..,rle.ss and -dorle-. and free ronim
sulphur or other reign taste so objelioi unable in
man\ Soutlhern municipal iater supplie..

\ITER .1N.\l .Y1,
I*-ult- ex- .rIe-se l in parl-, of million,.
S 'ili. ia 16.11
I Calcium 39.0
I rion 00.07
1aies-iunm 6.8
.,.li, uu i and P,,la -ium 7.6
Di. arbonair- 1 10.0
Sulphate .l 9..1
I h .lorideI 12.1.1
'Nitrate.. -1.3
liard ne 125.0
S Total Solid- 172.0

Good Schools
SL)e Landl. "llhe .Atl'-ns of Florida." was intended
S l.\ it- ti.unlr-r. Heni\ .\. De Land. and I.\ John B.
S telts.-n. Iundler ',f the famous Stet.lon Linitensilt.
Sto hIe a -eat of 'larnini and culture, and it ha- indeed
S .I.O II to [ir ki,'hIi : a- one of the e lucational Ienlei-
ilt the Soutlh


Public Schools
Parent- lma) put their children in tile public
schools here and lie assured that they are getting the
best po--ible educationi. Our -chools have been
Slassilied by the Educational Department of the
State of Florida a. "acc:reditil t- hool- of superior
-tandardizatic-n." The\ are on a par withl any -chool
in the country. The tao elemneniar\n school' are
hliu-ed in new buildings equipped itih all the mod-
ern impro\ement- olf -anitaltin and hygiene. The
Hi';li. School is a beauitilul -t uctuie equipped uith
manual training, dlome-.tic ieice departments and
\lnmna-iumn. Such modern e educational develop-
mentl a& nationall muidan:ce and a visiting teacher
coolperaling mitit the parent- hate been adlopted b\
the De Lanld Hih 1School.

Private Schools
]'here aie -e\eral private -.claiol- for children n and
kinleri artens lor the little 1one.. Other private
-. hcola ofier busine, educaitin and their graduate-
are .apabli- of enterini- into commer, ial work. audit.
ing. federal iork and stenograplli. (Chief of these
are the Beeler S lho.ol-. 'tell knomn throughout the
q ounltr .


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1. H, "k 1 A .n ** H ... U l .
De Land















































I. -'r-n.r G row >. I L.II ** lrm .iii l IIII I t> 1 .
t. Home of Women's Club. 7. DeL.n.d Mrinur l tiopiladl .









































































































Cbureb he I. Bapla.I. 2. Cbrhi.Ian. 3. PrsvLLstrian
4 New. lrlhods.I. South. 5. Mahusdizd Epi..opal
6 Catholic Episeopal


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Churches
SII troHs are itarmly wIelr.ome to tile manr
churclhe- in De Land andl invited to take
part in the mnan\ s- cial aati\itie. hliichi
'enter around the church. The denomination, rep-
resented are Bapti-t. (atholic. (hri-t ian. First Pre--
Ib lerian. First churchh ,.t Chri-t. Scientist. Northern
\letholdi-t and Southern Mlethodist. V esper Ser icke
are' al-o held in the auditorium of Stel-oin Univer-
-itv where a fine pipe ,'rgan andi chiime. attract
man \ i.itir%.
Dulin the uninier months Uinion -er\ice- are
hell earlch Sunday in the City Park.

Clubs
All the leading Ild'L e- hlade liie organizations in
De Land and a li-t if' lIoile, andi oflicer-s % ill [ie
mailed upon reque-t tl tie Colmmercial Club. The
,ir.ler- inc lude Ma.onii ( hllapter and commanderr .
Elk-. Knights of P\thia-. (.IhI Fello.,m Vodmenel.
Rel-ekahs and Ea-terni Star.
lThe American ILegion De Land Po-t No. 6 has
%%hal is, aid to be the handlsoine-t and moi,_t tcomnplete
Iepion Club House in Florida. haoin~ club room.
arsenal. asenibl\ and I-all room. \ ikiting legion-
naire are alwav welcome.
The De Land \:oman'ls Club i- an organization
of t hi: li thle mii is ju-tly prou.I. ha ing fostered and
carried to. c.nlmp'letion mo\es for a greater De Land.
'Tis; organization has ju.t completed a handsonle
I lub limoi,-e.
The Bu-iness and Protfe-.-ional Wonmen' Club. in
addlition to their clul leature-. join hands witli the
other r organizations! in promoting the city'- welfare.
The Y. C. .\. and Y. W. C. A. have organiza-
lion, in De Land I ith live secretarie- at their head.
The Y. NI. C... A.camp at Lake Winona eleven
mile- I ik tonicedtd t'r lie the fiine-t V. M. C. A. camp
'n Floi iila.
The Bu, St out-. organization include- most of the
li.'el. a' :i\e south of De Land and mould- them
iiti, g...ii I ilizenl-.

City GQovernment
De Lan.l ha- a comnmiioion form of government
,ith IMa \or or Conmmlnisiioner at large. lour coniis-
-sijner- and Cit\ IManager. The last .en-u- conduct-
e,.l I tlie Chamber of Commnerce ve ae he city a
population of ll.i ilt) urban. 3,5i.i.i culburban. ba-ed
on a reliable Icania-. Sevent\ per cent of the popu-
lationi i, whilee : thirty per cent ik olre : \ire m f'e%%


i RIlRrH OF HRI-T. -CIFNTI- i


*w-*^ ~ ~ ~ ~ ~ ~ ~ ~ ~ i -^^ w^ .fCfh.tf^j~rgiiji-ij^im m 3-


-----a---


are toreigi borni. Ihe a-ser-clI ,aluatiou -, die lc-9.
Il00l).ill)0: lad rate i- 111. mill-. bas-d on ad -lne
hundred per cent valuation. The bhndled dblt i-
-1761.0) ll.i e .
Of [lthe 12 miles at pared -.treel-. 3-1 are ,,I on.
, lete andl brick. There are I miile. of "White
\\ a\" lihitin.g within the viO limit.. m iles of -ani-
tar\ -eneer- and I mile. ,.f -torm -e.er-. -There is a
nmunicipally oulned tler %le-tlm. itlh I .ip.,a,:ih iI
>.75i- g-allons per minute.

De Land i- the Count\ Seat iind the \olu--i
1.iuiity Court House. ju-t tconpletel. i. the tine-I in
hle state.
The Barnetl National Bank it aHilialed ~ itlh lir
Barnett National Bank of Jack-moii\ille. one of the
Inldest and most conser\aliie bank- in the country .
establi-ihed -inie 1877 an>l known a a Florida land
mark.
THIE D) LANi) .5-i N Nt:.- i- the lailt ialpei. hlia.
ini a circulation of 1.20' .A mniember of the _A-
-s.,cialemd Pres-. it has the late-t new fromn all piart-
,f tile 'o'rlid a.- tell a- from De Land.
THL DL L.ND MIEMORItAL Ho-PIT L. er.'i tew to the
memory of our bto\s- \%Iho paid the -upremne sa r i ice
in the iWorll War. i. a model of ar' hitei.ture. equip.
ment and service. The -upeltintendent. uurgevrin-.
ph\sician. and nursing -taMl exert eter\ effITrl h.
maintain the high ideal-, of the in-titulion.

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A Group

of

Public

Buildings


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I. Barnmti Nmiional Bank. I. arleII.JoJdan HBld. 3. Albro,
Thrare 1. Amer. Legion Bldi. 5. .. N. Aseiand BI'd. 6.Dreks "'L I
TheaLr. 7. Federal Bldg. 8 New Cii Hall 9. Ma.aonw Bldg ;. - -.-*- r


Lp:~


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~n _1_ -ILIIILJ~f., .- i111~3:









Business Opportunities
HE growth and development of De Land
has made possible remunerative invest-
ment in many lines of industry. There
are outstanding openings for a citrus by-product
plant, a furniture factory, a tool and implement fac-
tory, a fertilizer mixing plant, a cold storage plant,
a creamery, and fruit and ornamental nurseries.
The various business enterprises make De Land a
live town every month of the year. Emplom nent i-
furnished to hundreds of people 1. the lumber (om-
panies, brick company, banks, citru- enterprise-.
bulb and fernery nurseries, steam laundr\. uni'er-
sity, stores, marmalade factory. Cigar oimpanie-.
hotels, garages, telephone, telegraph and electric
light companies, auto-service companie-. the difler-
ent city departments and the building trades.
Never has De Land's growth been .en-ational andl
in no wise has it resembled the "buill-in-a-.la\ or
boom towns, being rather of a more permanent na-
ture, having developed in the last thi ee decade- from
a small hamlet to the present thri ing. n:idlern cit\.
For this reason it is prosperous todac and forging
steadily ahead.
Farming
Thousands of acres of excellent farm -.oil aoiind
De Land still await the man with the pl-ow and the
brains. Thousands of acres are now under cultiva-
tion and yield splendid returns. It is a well-known
fact that the farmer can raise ninety per cent of what
goes on his table to feed himself and falmil\-and
it is also a fact that he can produce -omnething for
the market twelve months in the sear.
The farmer has a real chance here for eter\thing
has been laid down for his convenience and profit.
The De Land Chamber of Commerce. the Countl
Agent, the Poultry Advisor and the Home Demon-
stration Agent stand ready to help tlih new( .omner.
Not only may he raise a variety oh cI-plI but he may
transport his produce easily. The St. John- Ri\er
has a daily freight transportation to the niarket- of
the north. On the west is the main line of Atlantiw.
Coast Line Railroad and on the ea-t the Florida Ea-i
Coast Railway. There are cross-v'ountry line-. ii.'..
De Land is the business and civic i.enter of a fer-
tile farm country. Prosperous farm-. grn-'.-,. \in.e
yards, poultry plants and ranches Itretch for man%
miles in all directions.
FRUIT-Oranges, grapefruit and other itru- cul-
ture are at the present time our lealinii- miinei\ rip.


Being near tile northern limit., of the cilru?-fruit
belt our citru- trees remain dormant through the
winter months. therel, fore-talling one of the great
hazard. of cilrus 'ullure killing fro-t. Our posi-
tion topographically, coupled with proximity to
numerous lakes and streams, makes for size, quality
and color. These qualities give us most successful
competition in the World's markets. De Land is
said to be the heaviest shipping point in this coun-
try for tangerines. Florida's two early seedless
oranges had. their orisiin near )De Land, a- dii the
I elebratled Lue Gim Gong orange. a late variel..
Pears. peache.- plumni. pier.-imrnnons, peCdls- and
ialliicularlk bum Ii grapes hi\e attained prime favor
in production and hat% or.
POT\TOts-Iri.h potal-e- are one of our most
successful and lu-ralie t.rips. Eight hundred dol-
lars per arre i- not an unu-ual return from Iliis <:rop.
S\eet pItatotr are gro n with great ea-e and in
abuin.lanw.e. frequenll. \ielling from 2530 to 4-il
hushel- per acre.
_.OTTON \ND ( ORN-- -hee I.I -laplle crop- ha\t
I ertainl\ come into their :'nii in this -ection. Deter-
mined to -upport the Government and be independ-
nII themselves. our farmer- ha\e planted large acre-
.get of these crops andl the ield iha -.urmpa-.ed lthr
misit -anguine expectation-.
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Um


Evidences


A Substantial
Back Country


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I. Local Dary Farm. 2 Da.ry Cattle. 3. Chester White Swine.
. y .^. "-4...." ...^ Local Poultry Ranch. 5. Champion Short Horn. 6. Holder
-'y16 Rbhbonl 7. Local sheep Ranch. 8. Angora Goals.


i









PEANUTS Recently farmers have experienced
remarkable success and profits from peanuts. Pos-
sibilities in this field loom large.
Soy beans, chufas, artichokes, cassava, maize,
velvet beans, cowpeas and millet are among other
leguminous and forage crops that thrive here.
ASPARAGUS PLUMOSIS The production of this
beautiful fern has become an industry about De-
Land and from 160 large ferneries in western Volu-
sia County shipments are made to Northern florists,
this being the popular green decoration so much in
evidence at weddings and other functions.
SORGHUM CANES AND GRASSES-Hybrid canes that
yield from twenty-six to sixty tons per acre are be-
ing produced here. These are known as the Florida
Wonder, the Florida Giant and other sorghum canes.
Their rapid growth and prolific yields will go far
toward solving the feed problem in raising cattle,
hogs and poultry; and an excellent syrup, high in
sugar content, is manufactured from the stalk. These
are supplemented by many kinds of grasses success-
fully grown here, including Rhodes grass, Natal
grass, Bermuda grass, Napier grass, Para grass and
others.
LIVESTOCK-In the vicinity of De Land are many
stock farms and cattle ranches, where are produced
hundreds of the best hogs, cattle, sheep and goats
in the South.
The County and Federal Government furnish an
expert for the farmer and stockman the County
Agent, who gives his time largely to assisting the
farmer to adapt himself and his crops to the require-
ments of Florida agriculture. He encourages the
production of the best grade of cattle and advises
with the stockmen, poultry breeders and dairymen.
Demonstrations are periodically held here by the
Government and State horticultural, agricultural,
stock and poultry experts. All Government and
State bulletins bearing on these subjects are on file
in the County Demonstrator's office here. The Gov-
ernment also maintains an expert on home canning
in De Land, where the housewives receive instruc-
tions in the best method of preservation of the fruits
and vegetables abounding in this section. This agent
is also in charge of Boys' and Girls' Club Work.
De Land's dairies are most modern with their
pure-bred herds of Jerseys and Holsteins, their fine
barns, rich pastures, etc. Within recent years the
production of sheep and goats has become an im-
portant industry. Rabbits are also raised very
profitably.
POULTRY AND BEES-Other industries profitably
pursued are IiioulrS andl bee culture. Recently great


progre?, has been made here raising poultry and
producing honey. In this as in many other lines,
real opportunities are offered the small investor.

Nearby Places of Interest
DeLand has charming one to six-hour drives
to such interesting points as the famous DeLeon
Springs, Daytona Beach (well-known resort on the
Atlantic Coast), New Smyrna (with its ancient
Spanish missions), Eustis, Crescent City, Ormond,
Orlando, Sanford (with its miles of celery farms and
vegetable gardens), Blue Springs, the equally inter-
esting Green Springs, and Silver Springs (famous
for the transparency of its water wherein brilliant
fish and marine vegetation may be clearly seen).

De Leon Springs
De Leon Springs is De Land's favorite watering
place, nine miles from the city. The owners have
spared no expense to make this an exquisite spot.
The spring produces over one million gallons of
sparkling mineral water every hour, bubbling up
from one gigantic boil in the center of its saucer-
like pool. The temperature of the water is 72
degrees the year round and its medicinal properties
are recommended by physicians. Surrounding the
springs are beautiful parks traversed by walks, one
of which leads to the ruins of the old Spanish sugar
mill and furnace reminiscent of Ponce De Leon and
Spanish reign. Many exciting aquatic sports are
held here throughout the year.
a p n-w


FOUR PRIZE WINNERS. VOLUSTA COUNTY FAIR








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Florida's

SMost Versatile

Agricultural

Section


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1. Banana Planting. 2. Carmen Grapes. 3. Asparagus Plumosis
Fernery. 4. Picking Oranges. 5. Display of DeLand Oranges.
6. A Four-year-old Orange Grove.


7*y; 3
-. "" -J, "










Volusia County Fair
*C / -H %ear. during February. the Volusia
'i i Count Fair is held hfie daNs and fine
Sniihti-. This is the outstanding annual
extent of Ea-t Central Florida and here it i- that one
may iew a conilrehensie exlpo-ilion of Florida"s
products s.Itelmatically and attracti\- lv huused in
the seventeen modern Expos-ition Buildings. The
exhibits, include floriculture. hortirulture, apiary,
liestock. ,swine, poultry. ralbits. varied industries.
education. fine arts. domestic art. dome-tlic science,
home denioni;iation. bo--s' and girls" club. public
health. kennel show\ and negro department. Conm-
munit\. state and an exten-ie pg-i.ernnient exhibit
are shown.
The Fair Grounds are laid in a sixt\-three-acre
park. beautifully land-caped and maintained tihe
entire lear as a Bolani. al Palk, a point of interest.
The aimu-enient p)rcgram of the Fair inilude- horse
and auto ra in12. band concert-. tiwent\-li\e art- of
\audetille. Hippodrome events and (ir(cu features.
The steel grand stand. holding 6.0(ii). and I.ordering
the la-s oval track. is patronized to overflowing dur-
iiin the above p'rograin. and the stupenldou- Pyro-
lechnical -peac le .rof a'ncilint E \pt eathi night.
The Midu a.. m ith it- threr-quarter-mile ol -hows,
riding de\ ice- and conircesions, represent; the be-t
obtainable in Exposition Midways.
The \olusia (CountN Fair ha- been de-ignated a-,
tie South'a greate-t Counts Fair and in magnitude
,,f exhilbit- andI attra(.tion- it -urpasses many -tate
and national expi,-itilons.

Winter Quarters of the Johnny J. Jones
Exposition Shows
)t prime interest to children and een adult- are
tlie 1tinter quarter- of the Jlohnn J. lone- Shiws\-.
hliere lIuin, tiger; elelihants and le,-er folk of the
animal torld _,o into Iraiiiinui in l tle Sunny South
luring the \\inter mlonttlls. These -lioi, ccimprise
the largestl group furni-liing amu-ementsi to fairs
and expositions in America. Thev include four
hundred employee- andI their --hoe train mniasures
uer one mile in le-ngth. Visitors are al'a;s. wel-
conme andl rill be -hotin soer the plant by superin-
tendents and trainers.


Distances From De Land
NORTHERN POINTS


Atlanta
Bo stone, .
thic:ago .
Cinc innall
Detroil
Ne% York
Philadelphia
St. Loui,
\\ a-hington

LDa tolna
Jack-on, ille
Fort NMler-
Miami
(h'ala .
Orlansld .
Palatka
St. Augustine
St. Peter-burg
Tallahassee
Tanmpa


MILES
428
1,447
1,183
990
1,271
1,240
1,145
1,087
950


FLORIDA POINTS


22
. 112
. 209
. 273
65
. 42
. 57
86
. 160
258
. 139


WINTER QUARTERS IN DELAND OF THE
JOHNNY J. JONES SHOWS
















Scenes from
John B. Stetson
University


1. SLetson Athletic Field. :. Fllladblb Hill. : -nce Hill
4. Chaudoin Hall. 5. luotball 'quad. r. ~li-t.n Hall
7. Carneise l!biary.


~e~









Stetson University
%ER 501.1 ltudlent.;t-. fi I)*n raticallN
-,%er% s tate in the Ulnion arid nianN
Ir.-Pi ein coi~ni1Iiet. a- %%el I rtirir-ue th.oir



Lniiior~rit. %%a- foiunided in De Land -s'nie t1%i-nt-
hie %ear, It liI-. a sl.51i11)JIii I ll end rnielt and11.
11.3 .Ili ntlIIng in.i're thinil half a Illillion Inmel dii iii
b Iulllin.- aiiii .-q.uipnleInt. It iIlclJlde- a college
dqiar I nlnt o.f ar n-] an v.ie~nre- or mien andl %% oren
--j~~e oflIa%% a rclle'e A' engineer in ,I a I .I-
l e-w 1'-i tea' her-!: 3 111111 e 'At 1a11na 1 i a a a I
-4 n~itv0-u and f ine art-.;
:Ntet-..n L ni~eI-i i%4.n lii to, niul _hIq toi aia
-tire Uf Iil". at De Land. Itm; art -aIlcr% ha-, a fine

D )irrin, thie %ear drainatic perl'oi niince.e. lilght o*pera-
and oilier hni. e-itrrtainiiinnt are -taged. The jilter-
lii-
-anie; (A'for-thall.baIkvlballand trai.


are ik--i a fe~.Iwlle '4 \7i1iei unllvriaininent fo r~r %kii-


nv-% n-ONCERT IN CITY PARK


'Our Latchstring Is Always Out
\isii u. hlivi \i.-u can. We shall be glad to see
...u hliether \ou cr.me for business or pleasure, for
. leI\ ..la\ recreation or for a winter home.






.-// Communications 7b --



Chamber of Commerce

De Land, Florida



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%D~~[F 'Iii 1104illivi %N aT ;,TI I-;0% I %.1 r RiT'


I-U-b77C~ii~I






















Ii,


1 FAIR DE LAND
Sh% uill fl.) Il-.r i.irdlr. p.rnd
U1 h.ri' ice nn. n -.- n -er r].
Ah I.. n De L.ir.J ih. u rnm iun .han.,
r,.J replhI r. .. ,r in li pi ..
O6h li' r CH.s -f D, L.and.
In lh. loI lI.s p.r I i., mk. lrIai l.
S Here ,sers chadr, r. r ahIr- hIie..
S" rmbLtl .f G-.l PIrlrdl.e.
-" flr.culll a ,k' ..I aoelr. hI.a.
hr. -un hr- irrti.. Ih c -hol \-ar
Ihro.Jch.
alh I'ru.1 Ind ll.'. er- on piers hanl,
iI Ihe-e %,ol II rhid in FI'r L).: Land.
Th- eeiiinn tell. ..fi bL- an "F U.
1 l.I gre l tihe lar- ind Iallina del.
hal -*eeler inmrr.e, pu II lind lhan
Ihee
To floal uprl ja Soilhbern brep-z
Her pirer i i mans churche- lell
Ihal Go d'. chil.rren lu.* H.nm ell.
r' hool-. hume.. Lin.] Irienl. an.J love
al.ound
To pfree the Irdanrer r.n his round.
m i meel me here in Fau De Land.
S And lien 'P.i. in %'.1 l.ke .L ,r .lad, .
And rad here i EarLh'. Para.Ji.e--
Thai here her choice t
Strea ure I Se;.
W. C. Loosn m" -


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HOMES OF PICTURESQUE CHARM


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11'7-71




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