Front Cover
 Title Page
 Back Cover

De Land "The Athens of Florida"
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Permanent Link: http://ufdc.ufl.edu/UF00004128/00001
 Material Information
Title: De Land "The Athens of Florida"
Physical Description: Book
Language: English
Manufacturer: The Record Company
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
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System ID: UF00004128:00001

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    Title Page
        Title Page
        Page 1
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
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        Page 12
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        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
    Back Cover
        Back Cover
Full Text

De Land

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Famous for its Climate
1 arid Citrus
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Hunting, Golfing, Fishing,, MAotoring,
Healthiest Tourist Pesort. in Florida.
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The Founders
ORTY-FIVE years ago in Fairport, N. Y.,
resided Henry A. DeLand, a gentleman
revered by his acquaintances for his rare
S judgment and power of conception, which
virtues had won for him a prominent place
among the manufacturers and financiers of
his home State. After amassing a fortune, business was
abandoned and an inherent love of travel and adventure
was responsible for a trip to the "Land of Sunshine and
Flowers" in the year 1876.
Procuring guides in Jacksonville, an expedition taking
in all sections of the State was made. While in the west-
ern section of Volusia County, he became so charmed with
its natural scenic beauties, and with his business instinct
conceived beautiful citrus groves, farms and stock ranches
in this verdant section. The thoughts of this particular spot
remained with him, and upon the conclusion of his journey
he decided to found a town in the highlands of East Central
Florida which would be a monument to him as would no
shaft of stone or marble. And with this ideal paramount in
his mind, he did late in the year 1876 erect a home which was
one of the first in the beautiful city which bears his name.
In carrying out his conception of a model town, he en-
listed the aid of his friend, John B. Stetson, the wealthy
Philadelphia hatter, and the early history, growth and de-
velopment of this city are inseparably associated with the
names of its two greatest benefactors and founders, DeLand
and Stetson. Thus in the development of time, churches
were established, beautiful homes erected, hotels (the last
word in modern elegance) constructed, and a university
founded, and named after John B. Stetson who, until his
death, and his estate since that time, has been a loyal and
warm supporter of the institution.

The reader, as he glances through the pages of picture
and text comprising this booklet, will realize that the con-
ception of Mr. DeLand has been realized and the support
of Mr. Stetson justified. The visitor, upon entering
DeLand from any quarter, is immediately struck by the
wealth and uniformity of the shade on every street, and
this also is due to the founders, who allowed all property
owners a rebate from taxes for every water oak planted
on a line designated by the city surveyor at intervals of
fifty feet. Thus was the glare characteristic of Florida
towns entirely eliminated in DeLand, and these trees, now
mammoth oaks, are responsible for the name, "The City
in the Forest," given DeLand by aviators. But the title
with which the name of the city is inseparably linked is
the "Athens of Florida," due to a comparison made by a
traveller who had visited the ancient Athens and who asso-
ciated the development of DeLand along lines of art, re-
finement and education with the great art and culture
center of Europe.

Location and fAccessibility
DeLand's geographical location is I o miles south of
Jacksonville, 19 miles inland from the Atlantic Ocean
and 3Y2 miles east of the historic St. Johns River (the
American Nile), in a high, rolling and fertile section of
stately pine forests interspersed with orange groves and
threaded by improved highways known as the Orange Belt.
The greatest essential to the development of any city is its
accessibility, and in this respect DeLand is exceedingly
fortunate, having exceptional rail, water, improved high-
way and air transportation facilities enumerated below.
RAIL. On main line of the Atlantic Coast Line Railroad,
1 o miles south of Jacksonville, served by eight first-class
trains daily (four northbound, four southbound), and


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(1) John B. Stetson Home. (2) Tracy Lodge. (3) Sunny Acres, Residence of Mrs. Theo.
Page. (4) Home of C. D. Landis. (5) Residence of J. W. McCormick. (6) The Brady
Home. (7) N. Woodland Boulevard. (8) Residence of J. W. Dutton. (9) Home of Mr.
F. W. Baker. (10) J. P. Tatum Residence. (11) Home of Mrs. C. H. Campbell. (12)
Woodlands, Home of Mrs. G. B. Wilbur. (13) R. M. Bond Residence.



0* DeL and


I _1 |B (1) Interior First National Bank. (2) Dreka Building. (3) Volusia County Bank. (4) Codring-
ton Building and DeLand Apartments. (5) Scene in the Business District. (6) Fountain Block.
Si I ... . .. I. F;.i. ,. I .,i (8) Miller Building. (9) Fisher Building.
I t r H.,.- ; ... I lI I Allen Building and Apartments.

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(4) southern M. E. Church. (J) Christian Church. (6) St. Barnabas Episcopal
Church. (7) St. Peter's Catholic Church.


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through sleepers to New York and intermediate points, with
connections to all parts of the United States and Canada.
Connecting by auto-bus line with Florida East Coast
Railway at Daytona and New Smyrna for all points on
the East Coast.
WATER. The Clyde-St. Johns River Line operate a
first-class daily (except Surlni\) boat service from Jack-
sonville to DeLand and furnish a water route from New
York, Philadelphia, Boston, Baltimore and Charleston
to DeLand. The trip from Jacksonville to DeLand is
said to be the most scenic of any on Florida waters.
MOTORING. DeLand is Florida's logical motoring cen-
ter and is annually the choice of hundreds of motor tour-
ists as a center from which to tour the State. Improved
highways radiate to all sections and connect with both
branches of the Dixie Highway, with the Miami-Quebec
Highway, the National Highway and all auto routes from
Florida to all sections of the country. A map is reproduced
on the inside of rear cover giving some idea of the extra-
ordinary location DeLand bears in respect to motoring.
This city is the apex of the famous Million-Dollar Tri-
angular Drive, one of the greatest joys to Florida motor-
ists, and has in addition scores of other equally charming
one- to six-hour drives to such interesting points as the
famous De Leon Springs, Enterprise (where European
nobility, Grover Cleveland, Joseph Jefferson and others
of prominence spent many winters), Eustis, Crescent City,
Ormond, Daytona, Orlando, Sanford (with its miles of
celery farms and vegetable gardens), Blue Springs and
the equally interesting Green Springs. The St. Johns
Scenic Highway, now being completed, is the shortest route
north and south through Florida, terminating in Jackson-
ville and Tampa, with DeLand located about midway.
Many hours of pleasure are had motoring over DeLand's
fine, uniformly shaded streets and through the estates, orange
groves and woodlands of the suburban sections. The Travel
Bureau of the Commercial Club will gladly furnish you
with routes to DeLand from all parts of the country and
have for free distribution a Florida Road Guide and Tour
Book which is authentic.
DeLand has many modern fireproof garages, four large

new garage structures having just been completed. All
have well-equipped machine shops and competent mechan-
ics in charge, insuring the best of service.
Auto busses operate four times daily between DeLand,
Daytona, New Smyrna, Sanford and Orlando.
AVIATION FIELD. One and one-half miles northeast
of the city is located a spacious aviation field of eighty
acres, designated by experienced aviators as being an ad-
mirable landing field; it is reached in five minutes over an
improved brick highway.

DeLand, being located in the peninsular part of Florida,
has a climate tempered by the trade winds and the Gulf
Stream, making it ideal the year round--cool in summer
and warm in winter. Heat prostration is unknown in
this equable climate and damaging cold is a rarity. During
the past winter, DeLand was one of the very few Florida
resorts in which the tenderest vegetation remained un-
blemished by frost. That Florida is unendurably hot in
summer is a mistaken notion prevailing in the North and
East, as the frequent showers and cool nights make De-
Land's summers the most enjoyable part of the year. Cli-
matological data shows that DeLand has one of the most
uniform temperatures of any city in the United States,
making out-of-door life a pleasure every day in the year
and relieving the resident of expensive fuel bills. Statis-
tics give DeLand the following temperatures:
Average maximum temperature for year, 79.8.
Average minimum temperature for year, 59.4.
Average temperature six coldest months, 61.3.
Average temperature six warmest months, 77.3.
Mean temperature for year, 69.3.

Malaria and its kindred ills, frequently associated with
the subtropics, are unknown here, due largely to DeLand's
high, well-drained location and freedom from standing
water, swamps and low areas. We are taking the liberty
of reproducing below a communication addressed to


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"Northern Physicians" through medical journals, by the
late Dr. John MacDiarmid, Medical Corps, U. S. A.,
formerly Mayor and practicing physician of this city:
"After practicing medicine continuously for the past
twenty-five years, the last eighteen of which have been in
DeLand, Florida, I trust I may be pardoned if I should be
so presumptuous as to consider myself competent to offer
a word of advice to Northern physicians, with reference
to the thousands of their patients who are bordering on
chronic invalidism.
"No physician needs to be reminded of the fact that most
cases of functional disorder, and many cases of even or-
ganic diseases, are benefited by an outdoor life; but in
many instances this kind of life during the winter months
in the Northern States necessarily exposes one to a tem-
perature which is not only uncomfortable but really dan-
gerous to one whose standard of health is below par. Let
us not forget, however, that within a few hours of where
snow and sleet and slush prevail, there is a land of peren-
nial sunshine, where the trees are always green, where flow-
ers bloom in January as in June, and the birds make music
all the year.
"Many very intelligent and well-informed people, and
to this class belong the body of our profession, who have
never lived in Florida, nor ever visited its health resorts,
seem to regard it as one vast swamp where reptiles abound,
and the integrity of life's tripod is threatened by poisonous
atmospheric influences conjured into destructive activity by
some mysterious miasmata. These vague notions have no
firmer foundation than had the superstition of past ages.
There may be such danger zones in the Dismal Swamp, or
the Everglades, hundreds of miles away, but no one is
advised to go there. We do, however, unhesitatingly advise
physicians to send their cases of asthma, insomnia, nasal and
bronchial catarrh, neurasthenia, chronic cough, rheumatism,
and even phthisis pulmonalis in its curative stages (though
we do not advise sending patients in the advanced stages)
to our city, built on seven pine-clad hills, away from la-
goons and marshes, and confidently expect gradual im-

"Years of observation convince me that several of the
fine-spun theories of super-scientific physicians, relative to
the Florida climate, crumble and fall in the presence of
contradicting living facts.
"Some of our most active and successful business men
were once 'nervous wrecks,' or came here on crutches or
stretchers. Fond parents left comfortable Northern homes
in the interest of a weakly, anemic child, to see that child
develop into a robust, romping youngster, where we sel-
dom have to reckon with the thermometer. Nature favored
us with a climate which permits of living almost contin-
uously outdoors, where the old and young may pursue
such activities, whether work or play, as solidify the muscles
of the native woodsman, as well as paint with roses the
cheeks of the invalid sojourner among us. The fountain of
youth is as yet undiscovered, but verily DeLand is built on
the hills of recuperation. If you are inclined to doubt what
I have written I can only say: 'Come and see.' "
Our equable climate is conducive to longevity, which
fact is emphasized by Florida's death rate being the lowest
of any Southern State, regardless of the fact that it is
growing more rapidly in population than any State in the

Water Supply

DeLand appeals to the visitor in numerable ways, but per-
haps in the true sense of the word the water supply is the
city's greatest asset, being identical in analysis with water
from the Orange City wells, six miles distant, which re-
ceived a medal at the World's Fair as the world's purest
water. It is entirely free from any sulphur or other for-
eign taste so objectionable to the majority of Florida water
supplies, and is entirely colorless and odorless. The State
Chemist says: "It is eminently pure and suited for all
domestic purposes and attached analysis designates it as
one of the finest water supplies in the South."
Mineralogical and bactgriological reports will be fur-
nished upon request to the Commercial Club or the City

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Food Supply
The resident and sojourner in DeLand is at all times
assured of an abundant table supplied with oysters and
fish fresh from their native waters, meats (both western
and city killed) from refrigerated markets, vegetables
gathered fresh daily from the local truck gardens, luscious
fruits gathered from the trees on which they have ripened,
poultry and eggs from standard-bred flocks, and the fine
farms of the adjacent territory bring to market daily the
finest of farm products. Many modern dairies, with herds
of Jerseys and Holsteins, supply DeLandites with high-
grade dairy products. DeLand stores and markets are at
all times supplied with the best of domestic and imported

Population and Development
A census of the city, taken under the supervision of the
Department of General Welfare, gives DeLand a perma-
nent population of 5,500, which is augmented to over 8,ooo
in the tourist season and 6,500 during the school year of
eight months. The permanent population is composed
largely of retired business and professional men and their
families from all sections of the North and East, to whom
the exceptional educational facilities and ideal living con-
ditions have appealed. Never has DeLand's growth been
sensational and in no wise has it resembled the "built-in-a-
day" or boom towns, being rather of a more permanent
nature, having developed in the last three decades from a
small hamlet to the present thriving, modern city, whose
building permits for the past year have totalled over

The College QA5rms golf Course
DeLand is the golf enthusiast's Winter Mecca, for here
is located the famous College Arms Course, over which
"Jim" Barnes made the championship record during a pro-
fessional tournament last season.
Its reputation of being one of America's best is carefully
guarded by Manager T. C. Brooks and the professional in

charge, Mr. D. E. Miner, who stands without a peer as
an instructor.
The clubhouse and first tee are located on East New
York avenue, two minutes' walk from the business center,
in the hotel and apartment district and convenient to the
residential sections.
The contour of the course is hilly, with numerous nat-
ural hazards; the fairways are of firm Bermuda sod and
the grass putting greens are the acme of perfection. Both
professional and club tournaments are held at intervals
during the season, at which handsome trophies are award-
ed. All DeLand visitors and residents have access to the
course and the season, monthly and daily fees are most

Hunting and Fishing
The following extract from the Times-Union last Feb-
ruary is concrete assurance of the best hunting and fishing
available in Florida: "A sextet of resident and tourist
hunters from DeLand made a record deer hunt Friday
when they shot five of this species on Bull Island. Messrs.
Wm. G. Cushing, of Middleboro, Mass.; Dr. A. J. Bur-
gess, of Milwaukee; L. M. Boykin, of Jacksonville; E. S.
Robinson and Charles Jones, of DeLand, and J. M. Jack-
son, of Port Orange, composed the party, who are very
proud of their day's work. On Tuesday, Dr. G. E. Rob-
bins, of Ohio, and his host, Mr. F. M. Curry, of this city,
landed eighteen fine bass weighing over sixty pounds. These
were caught in Lake Ashby. William Scott and party
landed sixty-one fine bass in fresh-water lakes north of
DeLand yesterday."
THE DELAND ROD AND GUN CLUB, composed of real
sportsmen, membership in which is open to all new resi-
dents and visitors, holds trap-shoots and casting tourna-
ments at stated intervals. At their headquarters in the
Commercial Club information as to hunting and fishing
guides, equipment, etc., is always available. This organi-
zation published an interesting pamphlet on "DeLand
Sports," which will be mailed you free upon request to
the Secretary.

II I.. 1;i. theatre. (2) The New Dreka Theatre. Seats 700. i; i
S, t:...tgalow. (4) Bungalow of R. H. Jordan. (5) Res. t
I i. .. (6) Interior of Dreka Theatre. (7) Residence of til.
I illiamson. (8) Conrad Block. (9) Conrad Building.


Deer, bear, turkey, duck, quail and snipe are the princi-
pal species of game here. Competent guides are always ob-
tainable, who have well-trained dogs and who will furnish
hunting equipment. The character of the country makes
quail hunting from either auto or carriage available. From
twenty to thirty-five quail a day are not exceptional bags.
James Heddon, known as the "Father of Bait Casting,"
designated this section of the St. Johns River as the finest
bass fishing in America, and he himself spent a season each
year enjoying this sport here. Much of the fishing is done
in nearby lakes as well as on the St. Johns in motor boats.
Several handsome yachts are now anchored at the Beres-
ford Home Base, only four miles west of DeLand, many of
which are for charter. The Clyde Line boats offer daily
trips to Jacksonville, Palatka and Sanford.
Many handsome and valuable prizes are offered in the
trap-shooting, bait-casting, hunting and fishing contests.
A boat dock, guides, launches, skiffs for fishing and a
trap-shooting platform are maintained by the club on the
shores of Lake Beresford, an estuary of the St. Johns River,
three and one-half miles from the city.

The Commercial Club
A present-day community does not show much growth
and development unless its commercial interests are guard-
ed by a trade body, and DeLand is especially well served in
this respect by its Commercial Club, located in their hand-
some stucco building at the corner of West New York
and Florida avenues.
The club has a membership of over two hundred De-
Landites "and a winter tourist membership of many more.
The club building is distinguished in an article appearing
in a recent issue of The American City, which states that
it is one of fifty-two buildings owned and maintained solely
for Board of Trade and civic purposes in the entire coun-
try. This large building, with its commodious auditorium
and many committee and ante-rooms, is largely responsible
for DeLand's reputation as a convention city. Housed in
this building are recreational features for the members
which include pool, billiards and bowling; the large veran-

das are ideal for bridge and the ballroom has a superb
floor. The spacious reading room, hung with many fine
paintings, the work of Artist Harry D. Fluhart, whose
reputation is national, is always popular.
This Bureau, managed by the Club Secretary, is of inesti-
mable value to motorists, tourists and the traveler in gen-
eral. Route information, road guides and maps, booklets
of all Florida cities, files of agricultural, horticultural and
livestock journals, hotel booklets, apartment-house lists,
Board of Health reports, copies of the DeLand papers,
railroad and steamship folders are here for the convenience
of all. Pullman reservations and railroad tickets are pro-
cured by the Bureau manager for any who so request.

The ,Auto Camp

In establishing an auto camp, DeLand decided that it
should be a model of its kind, hence a high, rolling park of
ten acres, densely shaded with towering pines, was pro-
cured at the intersection of Walts and Florida avenues,
but three blocks removed from the city's business center,
and in this ideal setting was established what is known
as the modern auto camp of Florida, having hundreds of
camp sites 30x40 feet, four recreation grounds, a large
central pavilion with fireplaces in the center of the park,
for recreational, civic and religious gatherings, men's and
women's rest-rooms, shower baths, running water, elec-
tric lights, a custodian constantly in charge and police pro-
tection, making this the envy of other progressive cities and
the source of much desirable comment in the travel journals.

Parks and Playgrounds
Between the City Administration and Federal Buildings
is located one of the principal parks, which remains a bower
of flowers the entire year. In this park is the band stand
and here the DeLand Band give their concerts.
Adjoining the Commercial Club is the largest of the city
parks, and it is in this park that the croquet pool court, the
croquet courts, the bowling green, the barnyard golf
courses and other healthful outdoor recreations are en-


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I'.lrk I i *.' I Spanish Sugar Mill. (7) I i I.... ..r 1ill II .... I. .-.
I, I .. ... ...gs. (9) Asparagus Pluir *.. f ;..-. I i l .. .
sper.adlng Iu leet.

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(1) Stately Pin's. (z2 L. .k ,1 ) W v Niew York Avenue. (4) East New
York Avenue. (5) A Famous Hammock Drive near DeLand. (6) One of Our Many Brick
Streets. (7) Howry Avenue With Its Triple Rows of Water Oaks. (8) In the Residence
Section. (9) Pavillions at Lake Beresford. (10) At Beautiful DeLeon Springs. (11)
Ynons GCr~- p-ro-^..r hv Armmorh Oaks. (12) Another View of DeLeon Springs.

De Land


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(1) The Public School Entrance. (2) Carnegie Libi
University. (4) Elizabeth Hall, Showing Chime Tov
ing. (6) Auditorium at Stetson University, Showing
Hall, Stetson University. (8) Conrad Hall, One of
(10) Cummings Gymnasium, Stetson University. (1

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i* ant Sorghum. (2) Shipping Potatoes. (3) Packing Lettuce. (4) Young Pecan Or. 1 *. :
I' Celery Grown in DeLand. (6) Potato Field. (7) Citrus Packing House. (8) Cor . .
SI .nd Exhibit at Midwinter Fair. (9) Corn Field. (10) Long Staple Cotton. (11; 11 I
I . (12) View at Love Farm. (13) Young Sugar Cane. (14) Bearing Orange Grove. 15 1 .
I ... ong and the parent tree of the Lue Gim Gong oranges. (16) 200 acres short staple c 1

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joyed by the city's guests. Quoits is the favorite game and
tournaments are arranged every year with the teams of
nearby cities.
CHILDREN'S PLAYGROUND. In a natural grove of pines
and oaks, on Howry avenue, a children's playground with
swings, teeter-totters, riding devices, slides and gymnasium
equipment is planned for the forthcoming season.

8De eon Springs
DeLand's chief watering place and a source of joy and
pleasure to the tourist is DeLeon Springs, the most famous
of the Florida mineral springs. The approach to this
beauty spot is through a two-mile hammock resplendent
in tropical vegetation, preserved in all its natural beauty.
The spring produces over one million gallons of sparkling
mineral water every hour, bubbling up from one gigantic
boil in the center of its saucer-like pool. The overflow
forms a large river flowing into the St. Johns, twelve miles
away. The water is recommended by physicians as having
exceptional medicinal properties. An up-to-date bath-
house and many unique devices for aquatic sports, together
with a pool having a uniform temperature of 72 degrees
at all times, make this resort very popular with bathers and

Slue ae
Three-quarters of a mile east of the city a natural park
on the shore of beautiful Blue Lake has been developed into
a recreation park and picnic-ground, with bathing pool,
dancing pavilion, clubhouse, boathouse, etc. While a private
enterprise, it is so managed that it is deservedly popular
with the public.

The DeTand Band
Not only DeLand but all Florida is proud of this musi-
cal organization of twenty-six pieces, directed for many
years past by the present bandmaster, R. C. Bushnell. The
services of this band are demanded in all parts of the State
on gala days. Music lovers journey many miles to attend
their concerts in the City Hall Park.

Theatres and YC movies
THE DREKA THEATRE. Just completed, and complete
in every sense of the word, being the most modern movie
theatre in the State, with luxurious lobby, ladies' rest-
room, men's room, etc. This large, comfortable theatre
seats 650 without the crowding noticeable in less modern
motion-picture houses. The underground duct system of
ventilation with the overhead exhaust fans change the air
once every six minutes. Nothing but new releases and
features are shown on the gold screen of the Dreka Theatre.
THE ATHENS THEATRE. At the foot of Indiana ave-
nue, diagonally opposite the Federal building, is located
the playhouse de luxe of East and Central Florida. The
"Athens" is the last word in completeness with the metro-
politan appearance of both the exterior and interior. The
ventilation, seating arrangement, stage facilities, scene loft,
ante-rooms and glass marquis to curb, heating plant, I,ooo
luxurious theatre chairs, and every other convenience for
its patrons portend to make this new theatre the pride of
the hundreds who appreciate the best of both the legitimate
and silent dramas brought here by the management.
PRINCESS THEATRE. This cozy little motion-picture
show, located in the shopping district, plays popular-priced
films, and its popularity is attested by the good attendance
at all times.

Educational Features
STETSON ART EXHIBIT. One of DeLand's strongest
claims to its title, "The Athens of Florida," is vested in
the Art Gallery of John B. Stetson University. This per-
manent exhibit, containing the work of many masters and
said to be the greatest in the South, is frequently aug-
mented by masterpieces secured for special exhibition pur-
poses by the Director of the Department of Fine Arts.
SCHOOL OF ORATORY. This department of the uni-
versity stages many plays in the mammoth auditorium dur-
ing the tourist season and a Shakespearean festival among
the oaks on the campus.
day afternoon during the winter months, are events long

remembered by the visitors and townspeople alike. The
masterful addresses of this noted educator and orator, who
occupies a foremost position on the American lecture plat-
form, supplemented by the large vesper choir and the mam-
moth pipe organ, provide an especially impressive and edu-
cational religious service. The large chapel is crowded to
capacity every Sunday.
DELAND FREE LIBRARY. This popular and necessary
institution has recently been remodeled and doubled in
size, now having a large, beautiful reading room with all
local and metropolitan papers, magazines, etc. The book
room now has several thousand new volumes. The man-
agement and facilities of the library are always maintained
on a high standard by a Library Board and the City Com-

Hospital, Fraternities, Churches
this kind is a humane necessity in any well-regulated com-
munity, but in looking for a fitting memorial to the boys
who paid the supreme sacrifice in the great World War,
DeLand decided to build a hospital which would not only
fill the need of such an institution but which would be a
model hospital and in addition one of great architectural
beauty. Citizens and northern friends contributed most
freely and a handsome building was planned but it was
soon realized that a still larger building and greater equip-
ment would be needed if this institution was to serve the
large surrounding country, and at this time Bishop Mann
of the Southern Florida Episcopalian Diocese gave the
matter his earnest thought and effort with the result that an
amalgamation of the DeLand Memorial Hospital and the
St. Luke's Hospital of Orlando was effected, under the co-
name, St. Luke's Memorial Hospital, and on the beautiful
site, commanding a view of the entire city, the main build-
ing has been completed and put in operation and plans are
made to erect in the near future a nurses' training school,
charity wards and a power plant, which when completed
will give DeLand a hospital plant without a superior.

The site was donated by M r. and Mrs. George H.
Smiley of Minnewaska, N. Y., in memory of their son,
Charles E. Smiley.
FRATERNITIES. All the leading fraternities have live
lodges in DeLand and a list of the officials of any lodge will
be gladly furnished upon request.
CHURCHES. All denominations have handsome church
buildings in the city, photographic reproductions of which
are in this booklet. The following quotation from the
letter of a gentleman residing in Maine is self-explanatory:
"I am deeply impressed with the social life offered in De-
Land, the churches, schools, fraternal orders, etc."
INTERCOLLEGIATE GAMES. Stetson University has'put
in the field scores of championship football, baseball, bas-
ketball and track teams, and the intense interest of the win-
ter residents and home folks is proclaimed by a glance at
the grand stand and bleachers while a game is in progress.

Living Expenses

RENTS. Furnished cottages and more pretentious resi-
dences are available for the winter visitor at prices ranging
from $50.00 per month up. At least seventy-five additional
apartments have been made available in DeLand the past
summer which rent, furnished, at prices in accordance with
size, accommodations and location, from $20 per month up.
ROOM AND BOARD. DeLand's popularity has made it
possible for many of the home-owners to provide accommo-
dations in their homes in the way of room and board at
prices ranging from $o1.oo to $20.00 per week.
WATER. The city owns and operates its own plant and
system, furnishing residences at a minimum of $4.00 per
Io,ooo gallons a quarter, with a charge of 15 cents per
I,ooo gallons for excess.
LIGHTS. DeLand has one of the finest electrical plants
in Florida, giving continuous service with current at fol-
lowing rates per kilowatt: Lights, 15 cents; minimum,
$1.50 per month. Power, graduated, 11 cents, 10 cents,
9 cents, according to consumption. Fuel, 6 cents.
FUEL. Wood, the principal fuel, sells at prices from
$6.00 to $12.00 per cord.


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ICE. DeLand ice is manufactured from distilled arte-
sian water free from any sediment or foreign taste.
Delivered price fifty cents per 1oo pounds; wholesale quan-
tities correspondingly lower.
TELEPHONE. The Southern Bell Telephone Company
has recently installed a new and modern plant in this city.
Rates: Residence, $2.25; business, $3.50; extension, $1.oo.
FOOD SUPPLIES. DeLand does not lay claim to having
maintained the lowest level in food prices in the course of
development from village to city, but we do claim that
quality, complete stocks and service considered, DeLand
stores and markets offer excellent values, and a comparison
and inspection is invited by the Merchants' Trade Asso-

DeLand is noted for her excellent hotel accommoda-
tions, both for the traveling man and the tourist. Perhaps
no town in the State is favored with so many really excel-
lent hotels and boarding places, modern in type, as DeLand.
THE HOTEL COLLEGE ARMS, with a capacity of 250, is
DeLand's largest hostelry. The management calls this at-
tractive place "A winter home for discriminating people."
It stands facing south in the center of a ten-acre lawn.
Wide porches and promenades along its entire front, and
the spacious lobby with an immense fireplace at one end,
give the true Florida effect of plenty of room and easy
access to sunshine and air. Adjoining the lobby are the
ladies' parlor, the music room, where an orchestra renders
concerts every afternoon and evening, a large sun parlor
and writing room. Nearby are the pool and billiard room,
the barber shop and the manicure parlors. The hotel is
fully equipped with elevator, electric lights, steam heat,
and every convenience for its guests. White help is used
throughout the entire house. The amusements include
dancing, afternoon teas, roque, golf, motoring, fishing, gun-
ning, and at the John B. Stetson University, baseball, bas-
ketball, football and other interesting college sports.
THE PUTNAM INN. Early in November, 1921, this
hostelry, well known to thousands of Florida tourists, was

completely destroyed by fire when catering to a capacity
house. At this date, only two weeks since its destruction,
the "New Putnam Inn" is being molded into shape by the
architects and will be a modern fireproof hotel of ioo guest
rooms, each with private or communicating bath, and will
be erected on the site of the old structure in ample time for
the season of 1922-1923.
There are fourteen or more other resort homes with ca-
pacities ranging from fifteen to seventy-five guests. Each
one of these is good enough for an individual story, but
that may be had direct from the management. For the
benefit of any who wish to correspond direct, following are
the names of fourteen. As nearly as possible these are ar-

ranged in order of capacity


Rooms only.
APARTMENT HOUSES. Among the new apartments
constructed in DeLand the past summer are the DeLand
Apartment House, the Dreka Apartments, the Allen Apart-
ments, Keystone Apartments, the Gilliland Apartments
and several smaller three- and four-family apartments. All
the above are the last word in completeness, with baths, de-
livery entrances, lobbies, porches, Murphy door-beds, elec-
trical devices, etc.

City government
In 1920 DeLand by popular vote adopted the Commis-
sion-Manager form of government, which is giving the city
excellent results. The Executive and Police Departments
are under the Mayor, who is one of the three Commis-
sioners. The Street, Sanitary, Fire, Publicity and Parks
Departments, the Auto Camp and Public Library are sup-
ervised by the Director of General Welfare.

The Utilities are under the City Engineer. DeLand
has the improvements and developments generally found
in only the larger places. The bonded indebtedness of the
city is practically nil, which condition amply provides for
future improvements and tends to keep the tax millage be-
low that of other cities. The clean streets and parkages
and neatly trimmed shade trees in all sections of the city are
the envy of other towns.

Stetson University, Public and
Private Schools
John B. Stetson University was founded in DeLand
some twenty years ago. This great institution is known in
educational circles throughout the country. It was designed
to meet all the requirements of local people, while affording
to persons from the North who come here for the winter
a place to pursue uninterruptedly their studies, where they
may be assured of the same high standards maintained any-
where within the United States. The university has a
$1,ooO,ooO endowment, and has something more than a
quarter million dollars invested in buildings and equip-
ment. Its faculty of nearly fifty instructors is recruited
from the best-known colleges and universities throughout
the country. The university maintains a college department
of arts and sciences for men and women; a college of law;
a college of engineering; a college for teachers; a college
of business; a school of music and fine arts; special depart-
ments, and a preparatory department, or academy.
There are ten national college fraternities at Stetson.
Further information may be obtained by sending for a
catalogue to Stetson University, DeLand, Florida.
PUBLIC SCHOOLS. In the matter of public schools
DeLand offers most excellent facilities. In addition to the
eight years' work in the grammar grades, one of the best
and most modern high schools offering four years' work is
maintained. Graduation from the high school equips a
student to enter any college or university. In addition to
the regular grammar and high-school courses, manual
training, domestic science, domestic art, home decoration,
and public-school music and drawing are offered.

The entire school employs twenty-six teachers, seven of
which number are engaged in teaching high-school and vo-
cational subjects. The school is equipped with a modern
brick building which cost $77,000 completed and furnished.
The new primary-grades building, located on Clara avenue,
is a model of its type. The need of this building but two
years after the completion of the public-school building is
further evidence of DeLand's growth and advancement
along educational lines.
The new gymnasium and manual training building has
just been put in use. DeLand's schools stand among the
very best public schools of Florida and the South. DeLand
and Volusia County bear credit of contributing largely to
the educational development and progress of this section.
institution has been turning out commercial graduates capa-
ble of entering a business and handling the accounting de-
partment. The stenographic graduates are in the leading
law and business offices of not only Florida but other States
and the Federal Government as well.
A special course for winter students tutors the student
in his or her own books that they may continue in their
same classes upon their return North in the spring and
still have the healthful benefits of a winter spent in the

HAgricultural Pursuits
The greatest proof of the natural advantages and spe-
cial adaptability of DeLand and its surrounding territory
to the various branches of agriculture is given in a special
edition of The Florida Grower, which tells of the win-
ning, in competition with four other leading Florida coun-
ties at the last Subtropical Midwinter Fair, of practically
all first prizes on mandarines, oranges, tangerines, grape-
fruit, lemons, kumquats, limes, guavas, papayas, persim-
mons, Irish potatoes, sweet potatoes, corn, cotton, hay,
forage crops, field crops, garden truck and, in addition,
many prizes on livestock and poultry, winning the grand
sweepstakes prize for best county exhibit, the highest possi-
ble award, judging done by Government experts.




(1) A morning's bag of deer. (2) At the Golf Club. (3) The Club fisherman. (5) De-
Land Beach. (6) Results of a stroll in the hammock-turkey and raccoon. (7) DeLand's
S Isaac Walton. (8) Famous professionals in tournament play. (9) A day with dog and gun.

... -. .. .





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CITRUS CULTURE. Perhaps orange, grapefruit and
other citrus culture is at the present time our leading
money crop. DeLand and Volusia County boast some of
the State's most beautiful and profitable groves. The fas-
cination and financial gain in growing the various kinds
of citrus fruits bring many visitors to Florida who even-
tually become permanent residents. DeLand is said to be
the heaviest shipping point in this country for tangerines
and other kid-glove varieties.
PECANS. Large acreages planted in pecan trees are
coming into bearing and the results are most satisfactory,
the nuts being of the finest paper-shell variety and com-
manding the best prices in the Northern markets.
PEACHES. The peach crop is becoming a considerable
factor among Volusia's crops. The fine flavor is always
evident. Growing this crop is a quick and comparatively
easy process.
Grapes, pears, plums, persimmons, other fruits and the
various berries are all produced here in profusion.
ASPARAGUS PLUMOSIS. The production of this beau-
tiful fern has become a virtual industry about DeLand
and from a dozen or more large ferneries shipments are
made to Northern florists, this being the popular green
decoration so much in evidence at weddings and other
Perhaps the fernery of W. B. Currey, DeLand's lead-
ing florist, one and a half miles from DeLand on the
DeLand-Daytona road, will give the visitor the best idea
of this business, and there is much else of interest in the
way of rare shrubbery, rose gardens, masses of ornamentals,
etc., on Mr. Currey's place.
COTTON AND CORN. These two staple crops have cer-
tainly come into their own in this section. Determined
to support the Government and be independent themselves,
our farmers have planted large acreages to these crops and
the yield is surpassing their most sanguine expectations.
Photographs of these crops should be carefully studied by
interested agriculturists.
yield from twenty-six to sixty tons per acre are being pro-

duced here. These are known as the Florida Wonder,
the Florida Giant, and other sorghum canes. Their rapid
growth and prolific yields will go far toward solving the
feed problem in raising cattle, hogs and poultry; and an
excellent syrup, high in sugar content, is manufactured
from the stalk. These are supplemented by many kinds
of grasses successfully grown here, including Rhodes grass,
Natal grass, Bermuda grass, Napier grass, Para grass and
POTATOES. Irish potatoes are one of our most success-
ful and lucrative crops. Eight hundred dollars per acre
is not an unusual return from this crop. Sweet potatoes
are grown with great ease and in abundance, frequently
yielding from 250 to 400 bushels per acre.
PEANUTS. Recently farmers have experienced remark-
able success and profits from peanuts. Possibilities in this
field loom large.
Soy beans, chufas, artichokes, cassava, maize, velvet
beans, cowpeas and millet are among other leguminous and
forage crops that thrive here.
TRUCKING. Excellent land for trucking surrounds our
city. Mr. A. N. Hull, who operates a magnificent truck
farm and flower garden on Lake Talmage, just east of the
city limits, says: "I have looked all over Florida and
Georgia for a location. 1 have found as good land else-
where, but this is the best combination for a home and
farm, accessible to all modern conveniences, I've seen in
either State."
Many cars of watermelons from DeLand are among
the first to reach the Northern markets.
All the vegetables grown in this latitude are successfully
raised here. The local market is good and shipping facili-
ties excellent.
LIVESTOCK. In the vicinity of DeLand are many stock
farms and cattle ranches, where are produced hundreds
of the best hogs, cattle, sheep and goats in the South. We
beg to call your attention to the photographs of the same.
The County and Federal Government furnish two ex-
perts for the farmer and stockman-the County Agent,
who gives his time largely to inoculating hogs and assist-

ing the farmer to adapt himself and his crops to the re-
quirements of Florida agriculture; the other expert en-
courages the production of the best grade of cattle and
advises with the stockmen.
Demonstrations are periodically held here by the Gov-
ernment and State horticultural, agricultural, stock and
poultry experts. All Government and State bulletins bear-
ing on these subjects are on file in the County Demon-
strator's office here. The Government also maintains an
,expert on home canning in DeLand, where the housewives
receive instructions in the best method of preservation of
the fruits and vegetables abounding in this section. This
agent is also in charge of Boys' and Girls' Club Work.
DeLand's dairies are most modern with their pure-bred
herds of Jerseys and Holsteins, their fine barns, rich pas-
tures, etc.
In the last year the production of sheep and goats has
become an important industry. We beg to call your atten-
tion to the picture of Southdown lambs and Angora goats;
the former flock contains specimens five months old which
weigh 150 pounds, and the latter are heavy producers of
meat and mohair.
POULTRY AND BEES. Other industries profitably pur-
sued are poultry and bee culture. Recently great progress
has been made here raising poultry and producing honey.
In this, as in many other lines, real opportunities are of-
fered the small investor.
One instance of a successful poultry plant is the Throop
Farm near DeLand, where five thousand happy hens are
doing their bit daily for their country and owner. This
farm is no experiment, having been in operation a number
of years and paying dividends annually since its origin.
Tons of honey, fine in quality, is produced by the many
apiaries in this region.

Business Interests
Various business enterprises make DeLand a live town
every month of the year. Employment is furnished to
hundreds of people by the lumber companies, brick com-
pany, banks, citrus enterprises, steam laundry, university,

naval stores companies, markets and stores, marmalade fac-
tory, cigar companies, hotels, garages, telephone, telegraph
and electric light companies, auto-service companies, the
different city departments, and hundreds are employed in
the building trades.

Business Opportunities
The growth and development of DeLand has made
possible remunerative investment in many lines of indus-
try. Additional hotels, apartments and bungalow subdi-
visions are needed and many more manufacturing enter-
prises could be successfully engaged in. Special informa-
tion along this line will be supplied at any time to prospec-
tive investors upon application to the Commercial Club.
Stock-selling schemes, advertising fakers, itinerant ped-
dlers and other non-resident propositions need not come to
DeLand, as practically every DeLand business man is a
member of the Commercial Club and will not give the
slightest consideration to any of the above type of proposi-
tion unless it is endorsed by the club, which endorsement
can only be obtained after a most careful investigation re-
sulting in a favorable report.

Evidences of Growth
Two new theatres, four new garages, three new business
blocks, five new apartment houses, one large factory, two
new school buildings and one hundred and forty-three new
residences are evidence of DeLand's popularity and growth.
These buildings were erected the past year at a construction
cost of over two million dollars.

cA Convention City
DeLand is rapidly becoming a convention city. Re-
cently many important conventions have met in the city,
including those of the Florida State Press Association,
State Horticultural Society, State Teachers' Association,
State Osteopathic Association, State Federation of Wom-
en's Clubs, American Poultry Association of Florida, State
Medical Association, Florida Baptist Assembly, State Au-

tomobile Association, Florida State Postmasters' Associa-
tion, Florida Associated Dailies and the National Edito-
rial Association. The Eighth Annual Winter School of
Missions will be held here in February, 1922, and in the
near future many organizations who have selected DeLand
as their convention city will meet here.

You WIill Jke DeLand
Because It Has

Congenial People.
A Population of 5,500, and growing.
College Athletics.
Bank Resources of $3,500,000ooo.oo.
Excellent Graded Schools.
Superb Hotel Accommodations.
A Water System Owned by City.
Cheap Electric Fuel and Power.
A Citrus Products Factory.
Reasonable Assessments and Taxation.
Good Shipping Facilities.
High-Class Amusements.
Excellent Investment Opportunities.
The Best Hunting and Fishing.
Rail and Water Transportation.
A Commercial Club.
A Rod and Gun Club.
A Woman's Club.
A Fine Private School.
A Modern Auto Camp.
Recreation and Playgrounds.
A Well-Appointed Hospital.
A Free Public Library.
A Steam Laundry.
A Concert Band.

No Inflated Values.
Eight Churches.
Daily and Weekly Papers.
Florida's Finest Gold Course.
Paved and Shaded Streets.
A Winter School of Missions.
Hundreds of Acres of Orange Groves.
Excellent Department Stores, and other
Stores and Markets.

Because It Is
The Healthiest Tourist Resort in Florida.
The Ideal Home City.
The Motoring Center of Florida.
The Seat of Stetson University.
Free From Malaria.
A Convention City.
In Close Proximity to Business Centers as
Compared With Other Resorts.
In the Best Agricultural Section.
Easily Accessible.

Comparison Invited
In conclusion, let us suggest that before locating in Flor-
ida, either as a permanent resident or for the winter only,
you visit DeLand in conjunction with other cities you
have in mind and compare the healthful living conditions,
climate, moral influences, educational facilities and the
many other advantages and attractions you are looking for.
We feel that such a comparison cannot result but in De-
Land's favor. We cordially invite you to come and tour
the city as the guest of the Commercial Club and see the
modern hotels, Stetson University, DeLeon Springs, the
auto camp, the golf course, and much else of interest. Our
latchstring is always out.

Special literature for motorists, sportsmen, prospective business men, and others is avail-
able at the Commercial Club, and the services of this organization are at all times
at the disposal of those interested. We invite your correspondence.


No"0o. 7..




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