Object of This Folder
j5HIS folder is issued conjointly by the Chamber of Commerce and the Town Council to
acquaint you by brief and plain statements with the exceptional opportunities which Cres-
cent City and vicinity offer to the settler. In its preparation the customary advertising
"dope" has been avoided. The information is contributed by conservative members of the Cham-
ber of Commerce and is therefore trustworthy. Behind our development program are two strong
financial institutions-The Bank of Crescent City, whose building is shown above at the left,
and The Peoples Bank, whose new home is shown at the right. Inquiries addressed to the Sec-
retary of the Chamber of Commerce will receive prompt and courteous attention.
GOINCIDENT with highway and other basic improvements the slogan for Crescent City
became, "The Place of Opportunity," which epitomizes our publicity program. At pres-
ent, however, the merchandising field is occupied in the following lines: Drugs, dry goods
and wearing apparel, groceries, meats and stock feeds, hardware, fertilizers, house furnishings
and building materials. We also have two large garages with well equipped repair shops, two
modern service stations.
Rich rewards await intelligent development of our back country. Drained muck lands are
producing large profits for the truck growers as evidenced by the fat checks passing through
local banks, and there are many acres yet to be developed. The growing of ferns for the north-
ern floral market is highly remunerative, several successful ferneries now being operated here.
No section affords better natural conditions for poultry and stock raising, farming and diver-
sified fruit culture. Attention is called to opportunities in special lines mentioned 1 where
IGRE SCENT CITY occupies high
ground between two beautiful
lakes. The upper view at the left
shows a glimpse of Lake Crescent,
a magnificent body of navigable water,
government lighted, sixteen miles long,
connected by deep channel with the St.
Johns River affording an outlet for water
transportation. Another view of this lake
taken from the center of the business dis-
trict appears on the title page.
*' Next below in this group are two views
of Haw Creek at the head of the lake, a
popular pleasure trip section. Boating is
enjoyed the year around.
The dock views show locally owned
pleasure boats, and a freighter of the
Clyde-Miller Line, which affords tri-week-
ly service in connection with the Clyde
The bottom view is taken from the
Crescent City Heights section, a new resi-
dential development overlooking Lake
Stella, a deep body of clear water whose
level is forty feet above Lake Crescent.
From both the economic and pleasure
viewpoints our water advantages are un-
OT only do fish abound in our large
lakes and their tributary streams,
but scores of small lakes near Cres-
cent City afford fine sport. The
fourteen-pound bass shown below, caught
by J. E. Bartlett and snapped on the run-
ning board of his trusty Ford, is the first
of a good many large fish taken in our
waters to be honored by the publication of
The Citrus Fruit Industry
OUR local citrus crop has grown gradually each year until the six modern packing-houses will
ship over a quarter of a million boxes for the season of 1924-25.
This fruit is grown on groves totalling approximately one thousand acres, ranging in age
from three to twenty-five years. The quality is unsurpassed.
A glance at the map of Florida will show that we have about as many small lakes as the fa-
mous "Ridge Section" of the state and when one takes into consideration Lake George to the west
and Lake Crescent to the east we have a much greater area of water than any other citrus growing
section in the state.
We are one of the largest shipping points of citrus fruits in the state, and each year there
are more acres set to young trees and coming into bearing. There are still thousands of acres of
cheap citrus lands available in this section; in fact, the opportunities for citrus fruit culture are
unlimited. Transportation facilities are the best and the rates are lower than from more southern
The yield of tangerines, the "kid glove" orange, is greater here than in any other part of
Our Delightful Climate
LORIDA is a state of local and frequent showers rather than heavy rains.
The extremes in precipitation are 30 and 65 inches. Crescent City has an average of ex-
tremes, or about 50 inches annually. Most rain falls during the summer months.
Temperature is highest in June, July, August and September. The annual temperature is
about 70. Summer temperature is not oppressive, the nights being uniformly cool; the days less
enervating than in the northern states. Heat prostrations are unknown.
Prevailing direction of wind is northeast. There are many more days of sunshine than of
The first frost may be looked for in November; the last frost in February or March. These
frosts should be distinguished from freezes. Light frosts are beneficial in coloring and ripening
fruit. Damaging freezes are rare. Gardens usually flourish all winter.
State and County Roads
W PEAKING of a good road, we have
Crescent City is on State Road No.
3, the most direct between Jackson-
ville and Tampa, otherwise known as the
"St. Johns River Scenic Highway," via
Green Cove Springs and Palatka. Tourists
driving south from Jacksonville via St.
Augustine connect with this road at East
Palatka by way of Hastings.
Above is shown a view of this splendid
highway, 16 feet wide, costing approxi-
mately $30,000 a mile, taken when the
eight-inch compacted rock base had been
laid and on which a three-inch surface of
penetration macadam is placed. The state
forces have completed this highway south
through Volusia County with the same
type of construction.
Development is being stimulated greatly
by the completion of this through high-
way. The county officials are also active
in providing sand-clay laterals in many
GCONTRACTS have been let with en-
gineers and the work of paving all
important streets of city will be
started as quickly as possible.
Local and long distance telephone serv-
ice, and Western Union Telegraph.
An ice plant.
Many miles of cement walks.
A mtinicipal electric plant.
A new municipally owned water plant
with high pressure mains and
A modern fire truck with chemical
HE V. I. A. is a woman's club whose
object is town improvement. It
owns a theater and club house
shown respectively from left to
right in the engraving below.
It runs a first-class motion picture show.
Its departments are social, civic, liter-
ary; and it maintains a public library.
The club house supplies a social center
for the whole community.
The Association initiates and helps civic
It holds weekly reading and social meet-
ings during the winter season, enjoyed by
residents and visitors.
Two tennis courts are maintained on the
The association earns and requires much
money, always for public needs and bet-
terment, and in its work never loses cour-
Our Public Schools
HE schools of Crescent City are
All sides of education receive due
A $25,000 endowment supplements the
funds from taxation.
Besides a teacher for each of the grades,
there is a four-year high school organized
on a departmental Jasis.
Athletics are p-opular.
The program of studies covers both
Latin and Scientific Courses.
Graduates are received in Florida col-
leges and universities without entrance
The schools of Crescent City have al-
ways been good, and they increase in ef-
ficiency year by year.
Our Shade Trees
G RESCENT CITY is not a new town
and its magnificent trees, protected
by years of care, are not surpassed
in the Southland.
Giant oaks shade practically every
street and variety is given by the inter-
spersed palms, long-leaved pines and cam-
Citrus trees abound in the dooryards
and a great variety of tropical flowering
trees and shrubs give color to the scene.
Trailing vines which climb to the tops of
the highest trees flash their brilliant hues
against the sky and one in Crescent City
looks up as well as around to admire the
beautiful scene. The oak shown below
has a spread of 105 feet.
G RESCENT CITY is well supplied
with comfortable church buildings,
the following five denominations
maintaining houses of worship:
Baptist, Presbyterian, Episcopal, Catholic
and Methodist Episcopal Church, South.
With the growth of the town the Metho-
dist people found it necessary to provide a
larger plant and are completing a large
and modern brick structure (shown
above) which includes an auditorium on
the main floor and a complete Sunday
School equipment in the basement.
The Episcopalians are conducting a
campaign for more adequate facilities.
In addition to the regular church facili-
ties Crescent City is the home of the
Southfield Bible Conference Association,
an endowed organization which has con-
ducted an annual Bible Conference for the
last twenty years. Men of national repu-
tation are heard from its platform from
season to season.
Hotels and Boarding Houses
INCE the flourishing days of the old
Potter House, Crescent City has
been a famous winter resort. Grove
Hall (shown at the top) succeeded
the Potter House as our largest hostelry
and has been the winter home of many of
our leading winter visitors. It has been
renovated recently and offers good accom-
modations both with and without private
The Turner House (shown next below)
always has been a popular place and has
served many of its guests through suc-
ceeding seasons. It fills the demands for
those who like an ample table with home-
like surroundings without the expense of
The Gables (third from the top) was
opened as a new place last season. It is
steam heated, and provides all modern
conveniences. Although its accommoda-
tions necessarily demand higher prices it
was filled during its first season. Its serv-
ice includes a public tea room and a gift
AN EXCEPTIONAL OPPORTUNITY is
offered here for a modern hotel and more
high-grade boarding houses. We are turn-
ing away many tourists every season who
are in love with our beautiful location,
but who demand rooms with private con-
veniences. We need also more good apart-
ment houses. The Attleboro (shown at
the bottom) is never vacant, summer or
HE increase in crop and live stock
value of the United States for the
last ten years has been 9 per cent
per annum, while the crop and live
stock value of Florida for the last ten
years has shown 13 per cent per annum
increase.-The Florida Grower.
Crescent City, a Place
O UR homes have an unmistak
"homey" appearance, due largely 3
i the fact that occupants generally
0 1r n them air take interest jnd
pride in their upkeep.
These homes are not great ostentat ous
piles of brick and stone masonry, but, With
few exceptions, modestly attractive bn-
galows and vine embowered cottages witi
ample grounds, shade and fruit trees add
flowering plants-homes of culture.
It is because of these plant and tree sur
rounded homes that it was found impossi-
ble to secure photographic views of many
of the most attractive for this folder.
Crescent City stands on high, well
drained ground; its streets are lined with
magnificent live oaks, making it the most
delightfully shaded town in Florida,
healthfulness is one of the town's chief
assets, with contentment and happiness its
Are you seeking a winter, or all-year-
'round home in an ideally cosmopolitan
American community, with an equable cli-
mate, intelligent, kindly disposed neigh-
bors, clean social advantages? Then take
a look at Crescent City.
We Extend a Hearty
GRESCENT CITY and vicinity offer
great opportunities for develop-
ment. It is through development
that money is made. We have ev-
ery natural inducement to encourage
those who are looking for the opportuni-
ties mentioned in these pages, and our
Chamber of Commerce will give every as-
sistance possible to those who are seeking
development and investment opportunities.
We invite you to BEAUTIFUL CRES-
CENT CITY amid the pines, palms and
giant live oaks, where citrus fruits are
grown to greatest perfection and the fra-
grance of the orange blossom is in the air
from February to June; where nature did
its most beautiful work in the state. Nat-
ural sanitation, healthiest and best all-
year-'round spot in Florida. The sports-
man's paradise; bathing, boating, fishing
and hunting unsurpassed.
CHAMBER OF COMMERCE.
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