Group Title: You'll enjoy Jacksonville, Florida
Title: You'll enjoy Jacksonville Florida
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Permanent Link: http://ufdc.ufl.edu/UF00000021/00001
 Material Information
Title: You'll enjoy Jacksonville Florida
Physical Description: 16 p. : ill. ; 23 x 21 cm. folded to 23 x 10 cm.
Language: English
Creator: Harry E. Burns & Co
Jacksonville (Fla.) -- City Council
Publisher: City Council of Jacksonville
Place of Publication: Jacksonville Fla
Publication Date: between 1928 and 1935]
 Subjects
Subject: Pictorial works -- Jacksonville (Fla.)   ( lcsh )
Genre: local government publication   ( marcgt )
non-fiction   ( marcgt )
 Notes
Statement of Responsibility: prepared by Harry E. Burns & Co. Inc., Advertising.
General Note: Cover title.
General Note: Date estimated from visual contents.
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Bibliographic ID: UF00000021
Volume ID: VID00001
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 002118753
oclc - 22922862
notis - AKV8490
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jrThe Key City to the Great Southeast










1 ~ ~ I O-U 'L L ENJOY



mi-cm.-ndrri -5 New Yoi_ l.
wi -i i r:- i nrl ai niin







Kz")kl. fair ycriizf Ilia nun~fl l.


..f a hi-n z-p rn.! n ricr fx) t d You


%'is[-.' OAL U IP, wm:ur ir
II hm ;i r t L Lmrk;L

1 'ki~iL -11 J13-winville invicLnC


j:.IT, tlt h:;TCI. ~3~15. ~ a,























;L"yv. mua y c m a-rvern:11 cf [he [Axel, hmtdlih a: --Kvii~ h It il The Itariorl P-X-T CC Sg~aaIL9ASLatrpL UmAL46in wmil li -wmrrlb 411,: M;,W~ftZT~rjr: plaljjrS
PTA)JUrinfl 6LL;F1Ed PLed~t-UifU LL LW Trzu i~l v






One of the Four Corners of the United States
"4- *- "-- --

./ vn~ LLI:_ H 1 l


'11 rtuuh ;M r.c.J of The ?'Io.:;Ji M '1I L.a.y AIJJI. I*'sy
n elimrm i'f :.ne br~w7&.j1 31~. )Ckm TI -vemr.T

ACKSONVILLE J- ; th hv:LrL Ilf a regigN bk.5wcd
Jb NaLLtre. LuL:; i.n and c.lmaut have cxmhinnc4
1. 4) 7 iLe 1il- i y-ij hN Ah and wcaith, Jr is a bwv,
happy city 1iYL'h 311 ir4 grwr indusTries. itscsi- amd
IZIIJ-XITT'e cnmriarce, ITS: 'rI-.%l1riij 5C[lo001s irg fflag-
n-fih.nt hfji aTind ir4 year-round sr.s,
':)ulrUwar d Ho'j' Lhle ve;LC~hWIIILI ofl the ciiiv qndi
SUL. ward LLI FRIInida ea cyar I;orrec in vver-incrersF-
inK iL!xx3 cf tr3vdI. A r, Aeel i rig T'kC i heLamni n wPIa rm-h
of a goIIvr sijn in. wtntcT youhrb impaticnr ro
rli wsu outw OUCCO yg r*ji LIELd 111=60
mud baniwr1, in scarclh of 'L J'eC9JJlC LLL lIri lmsilevs OR,
PU[-,JLLYt .LIT 31.tlatCIUILLUt, lured by. Ideal In-
dI Lal cuI 4 tULJu. .tf Lhe firmer. (keirm~neI: ti
LuIr. FlklErida'iN U111ilied, ferI*67,e wiadebneks Mt,0 .1grtclol-
Luzal bimnanzex. -
TIhmc fow iroP I~o-da on -1ie innal trayel tirit!
YV*-Lk!L fkSBL ACikL~jLLak!1;)n%-iI1-e, Lhe nordthwrlv p kitlxis6
of L IC Lra-pic. IL iS lere Lhai vC112 hb!fgln ro kLlGw
Fkrida- And L~o kr.i.w Flri&k yoeu mimt first know


,r_ Jo~lin k v,:r Hridgln, neI jikjk.-v'jCeF jtLP~ikilAX



Mild and Delightful Summers

Winters Give Jcksonqi'e a.

~jackmwJI le. Cws;1UYnl d iif tlm arr~t:heast, Ims porrF
u1 L*1. ixr rsxmuch Arnericz, progwriv, growing,
hjvd-. JALk!k.nvIIIe 'ha sn individulali-ty nlo To -
foIund cIrwvhere. It% hlitimC -i4 mild atid cquable,
made g) by dle (jJ31af )TI-cam wli~I~~jbfB i,?'d'r
v.1omric nurzhwari rb ibough rw Atlmiijc, -h few~ rill;Le
frOm .tjlCkSn C'S h.)L'c'r LLICILL1l.
Th~ Iay ar2n~nro nf rxtrer1me l~t oe n 3n Tni1d-s5imn1r, Tlh wiut'r d-al yAe by-Lmlic
and warrr, 3C 1hrEh >rjiskL, S[LbW 15 NUCIL Z rdIrit%
MG-57 CL3~: jJCiLCJA -, -OWm up widll)lUL ever h iin
%V.11 ,1i, n F LaLJpt3raLu. re in winm.r are infre-
quctlr, SULY3ll11.0 nrii'r br-nw c sinrscnikI. Nalrkim'
L~rdLjsbX3Iag5 Ixten i1nLrman!53 by ;ir Alert health de-
parLnuent. anrd J ick-Ynville ib omio of the Narion's
healtl&ic .lirie wi',h a Low deach-rare.

Ummrner arnd Whiter Varalon
R owds Lead it J ickson 'iifle

rIc, lt Lu 1 COrPIC .I SCELioj anmd Wi Lla n 3ii~al
cuLt:11; JO, Juck1,wrrliA:!i an ALLIMLc NUrLPvl COIiIM






Jacksonville, the


Gateway


City to all Florida








i .


Fiq~n1:flr 14~ r.kyiknv- i hk nr iwI N.1:.! .im H~iuij F ill I Ii.


and Buoyant and Stimuating

Popular Year-round Climate

m.ndiig gruowriag wadc wicb SOi.rb Armricj, a
mLnu.rALLLrj'iE cm:itc cd Cevr-j-,mciacsing Lmrpirmce,
a Mecca ior tdxu7:hLi adLL 3pOYIJJJCEL, a JLOxnq,-
kIppY iCry fCr LL% ruidentS.
VWSLLK~ri Lu JULk.6onille ma~y com by boAt. hy,
ind %Iy t (a%L l I.rZ L* IILJL Lu MdAke Auii LJIV
hub of 3 vait ar.d vzried yitmt (if ttajmpclpbra iOr 3
rapauIyg ankward hkik a web in ;ill dirt LLus. Ha:LdA-
Soincln?3y al>poyiitVd ~ZOAL~tWifC srcrcer.sof che MNer~hanai
tdJ 1l1imcr and c a .I'd J U.neS 3rd l ip~ frum iX'Wtign
1uitJ srcmni 22 tnL- up the. S-_ jolim Ri ver t o JaI-
WunRIk hcLC'Id-lockgd urbo'. 1iye Crun--linU rail-
road:; L'[LN LUn CJ dk$.s filow of mritjc into .1akstvn-
.iI] ea'i pTiSIISCl CI an-d frcCh r LCrLnr E11, S. rom
'ht! mid wm the Didr HiDe war and ITUII Lhe Nordi
the newly Lxmplt~ d ALL.mLic COhLSL ILibway lcad
ti) TJl:I.%onvL.Ilt!, Ai1,ili the~ Oki 'S1M:I~h T.LaLI LL
Eh colrorfkil 3md romantic reachE irn FluriLd iU h
Padcif3c.
An LtpOrL !O P)ji r nacrjrg '."a ftt-cLsi; ra!ing
with iht IJniLtrd SLLLci Dcpr ctfle J of Coauncrce,
('Wr-ed and ct~raLttd by Lhe C:LV, aiwmit. a.r Lt:.vi]Cee.


V d ] .1A .Ii'' r,*ln.xi. cIhr ri' q I-Cn-- .m the
L.cI'CdIldI vCJi,& ff LI:L iFlk% 4 Ill.

I ILM&L d!isl ul plane% touch ;an nizlli a- tlhi kI wr wsi.c0h
ha.s kx~curriii ll: A [113b Of &mrhe .ir 'rrivrl, Bw W]Urbeic
vjiiLkITS L:)rM 1r1 Tgak]. W.3 4)r air, Th-ir fi.-Sr impressi.0an
is one: vf hm:tlnn L 'WInli[[~ ~iCL b~j PjC
i~~ne ~ @i ah:tii, hu.;v inLTfopO]l' WX L LU3 ul
inf. tinl ,e and -shops. Epkendid and orjrrIrf.rIL:hle
hnnvcs and mnRJ:V 5tocLy~ E-euvwIkirC LI-It! tirns i%
a nionc of TMPi-.'. JOYdLCJI--s.h verdine Lnham of
114arid x.

A City of a lIunzdre ePer.noONc!W
to Fire yvi'r- Interest
J ACKSW5NVTi.T ,P. ir titv of a htindTvd pmro1-
Alitile hbVC f lhl foremmri *r N; an indilat.rial
aik]d :nmmer'il cttv. Bevame it cioflinALr, Mr-ITiTIA
ii minuntiiciur om1 m cimi e ;ryid rintn1 JIcksonvllIe
hbos &Kx cIL-d "'Tloridas FuIcSa" -SUiys sbhow
CIME iLr LIa7-s QUJCITA of rhc popLLaBiOa1. -iys OL<-
scVCJ2h Of Ibc c.IC s d1oCi5 COnC-SE'COJOT Of dClC busi-
nCem and CLrIcMs orI'-s5V;uLhl ofL tLrC Ol:fCs~ L
Fhlri~da







Ideally located on the Mighty St. Johns River


IIr







A l






Wi-j--l tig: hride p;Lhs A-,, sliuW h yrJ tufftri" palms
ini thw ;rm; of i!Iftt.lrIrijwJ ixibk.

Gewnril T~Ogld"n cif JCLAbVrj& ~ ciFrijm:' 'd-
v~rntagCS. 11. 1 L Y L,() 511kCS rCC 9 04 r t~Tl.~
(O:VCJ:!L.ft.LIkL -irrI Tk tV La Norrdi anli South Anmc icL.
shjftpijd ra r;i.1 fiCL(o11, plenLIE11 bbor L maind
i flxduzn frci-n JIL-O Lmusu~les, arc btiuri.131; Tnan


Ij w .=-- ~g' -~BL

jm- ~mrn-W n I m -mxfl
.z


A ngtw CluId:er 4d GQnmnmv BLuLIiu anel Ariir.wruui


One of Jicl1..jnill 'q h ve r..flLD evteecfl s11i1 F qr: ms
T1Iv Tmmu~juin3 Cuvrs md C&L'ilixvulic

So rapid lJ]r been Tlu induscriAL duvel )pmflmt thm
mch vcar Lhtl Nit of faaCriie; And rnMMnfaCturemr
nMUSE be remod, Nearly 4(l msntifaUriUjnK plants
prmducc finislLed Pi'x.3uuL frmni raw jnatciiaLi. .IXII
Lx~nctrrllS JS I&- atd MnItor Compimiy, Jiwift & Cam-
pany, Lindc A-Le Pri01iicU, s.Arraue & Aymp~ny havt
u;:Ictcd Ehis -6 L v funT i- sire o- JLLLIe brn ca p[AnSE9.
WPddle L% .1aclrhmwalc i .2ln irnpor-inr businkm-~ city,
IL W, MlS ; tOUlrjgL city'. Tts p]ay-]loing. -.-rvk-liwing
pJMI.P c rC, IU uznanLtti SOuThern aLmrLpherr, in s laT si
WOods and, NLY'arri 1w :iaois kal hack ground nmke A
PowerfTuI appeal to the se-aImr1l y3"i toa.
T6, moirisr hCl:Lun herc is noc cuufned ou winzox
p12V. MiorC anid mtire thc cW01 &kfuLv Of its SUnIxrUt
diys is brwnping warm wachaer V',stiwsn who find
COMfOEE nnd ezjLr in its S.IAL Lungid occu breeze, iLU
SkIM~e et SEXITU, jCS MJX-velEM11, [IC~ch-Ijisu1rpzmed~l by;
anV in the. world.
To knlow Jac"nriinvilce Onc MTut klnow jAS SMI&L%,
's Pj1rk6, 34% 1lR1I4vL 3and surprising bits uf huezty,
its jh:irnat,, uut-o-f-Ebe-way corners, iRs iirpixing and
btAliznt hotel 1!Ld iLi Friidklr Ind vimaller ituais i*S
uIi~rful waircriunt m4ith the ziipping of ;A duittn
nmcions [oardinK irgcO of a hunditil kiads, the imcxi!-
hung tuystcir 4?F ics r~erby f~r~mt asisle, thje gIarnctr-
GUs de LI elf it past.
Hardly a IiI-ALiir ago Ja1oviun]11r Was a tiny)
rivar Vi]]age JncWn as Cow Furd. Toda-y itt tuvmr-
ing sk-yIirw IoxmA commaxiieifln cv-cr die bruad h.ir-







Where Sunshine adds to the Joy of Recreation
L .. . o o 1 .. I .. . . -- i, t . .. .... .. t


miriiMA:A AmE .M maNNOWBmer
S 'I i wjr. 1-nr i.rrr.I Ua11 L ;i tl t t J-vknai 'llf f(i"ing ll r rrIil:x :in t"he d hiu Atlan:i::.

Ibr tisin Tand the flat wooded country whchb screches
away to the horizon.
TiLe visiLor first. finds that the shopping and
liManlcial cnitC- is comipact, A square mijc e coIm-
partes all of its b.ks.al s, t hca, hols, public bLildin.sp
and convetiron I .ls. Two main thorougihfares,
Main Jand Fursy-h. SLreet, hbi rT this discricT.
S1ih compacrciss 'S CSpCCiialy COnvwenienL for
ConvarjioJs, StLJLu- arnd ]:Is.Ll are handy to the
CLhambCe ur C ventiunt are held and ro bhe ArnorXy w]ert4 th.e
Ixrgst grolups mct,.

A Colorful World Port
of Importance
Fr.A NA KING rche business disrrici is rhet wire:-
I iErunrl wJ'a iLL ~ tming activity, its w ha've, d:y-
doc.k and anchor-ges whrme che tirnyr hnats nf fiiher-
uer,. s air frietLdly coaracc wiclh rbe ahinig LulLs oi
miltionnir's yachts and die squar hblks of licnrs and
frriguhteT.-
In rhe midsr of the down-town sectIOL the visitor
comes upor. his first glmpae of iruly iropieal love-
Lines-THermning Pari. T"-his tiny, cjLy black k-
Square park is a gem of tropic chzrm. Tp many
tourists it is a haven of rest and beauy ~o whiCi
rhey rcrunrl year afre r ycE ro while away surn-
drenched, drtamy hiurs, uponn its benclei.


Irl ll: .. ,iJi..u ni lwriwril- pllira A.41ni in
inqiH -iL i ad :i ni Fl .i% i: n !Ilii II-^I *I a: J irk c .".I r .
SLaily" puliv, lifL LIIit' LUi ~ilCd L mwYisn almi'' 'am-
phlrr, wild alive and oleaInder Lre;:. Kshrbhbsry, bright
atad havy-ic.nred flowrn .. hC. Lc xiri.i I vCed-
uic of Flloida o roueht wirh cool and renir.te
lbeautuy LJ~L uuis ouf xiencyl Lucked iw.ix amid call
building. in a bustling city's busy heart,
mammi- mri-ummei U amumial


)r I h ,: a :n il :lf l rhi: mr..il-,Ir :m c r al-ivc :|I' K IIc
li,1l,. "f ilt:, Il. |..-Il Kivvr.






Miles of Ocean Beaches are Close at Hand


A nsidcjuiii l secitOn .-iI akwn -millr- *ky-ite iL the distaOcc.
i.' .' El I m k ir I ': I i mrj ; ui .


Jacikhirnille haM many r .kS ol srLaLL nrea rather
chain a fC w exC'Il.vc OjeIC. ILN Igarg~Et is Sprjngfield
P.rk whlch l ifollow. he winding courEs of a clear
scrr'e.a for many bkil.'k, rermjrjin.nig in Lhe hitrder
cIf tae businlcsl disrr j: i a Ler ork.s Par-k anrd Coo-
fQdercrt P.:ik. ded:eatcd tu t1--. mrorr -r of SoILITherc
L c ro-
_


I ,FirYh S.ree, nr. 1dr thri SoucB's Mrn imijiirint
1 hirCg hlif"ar, I hi: rItrCr Uf tU5L :bL i iir.


Mfreorial Park, founded in hnlnor of World War
dead soldiers. i one of Lhie Iovyiest OE all Jacksmn-
illc' parks, It ovirJiimLs broad expanse of river
and Colntlarati u memnria ~cL[lpLtur that i i~-iLOWCCed
fori h.ci Sey.
Caie" haL laen given, too. L;a -,lAxgrnjnds, and few
cities have so ma ny and .ri wrell equipped ureaLicin
spact. Animong Llie rTr tona., t'afilLii Of the city
proper aft three mujici.pully-uwne.d wi lm'.ijnig i. s.
~evern prinac pools and numerinMs ci e&l cou~rs.
Jacksornville's minncipnl ',.;od;tiTrg t t arI 0 L
WJAX, is housed i a hunchli-. -c buildinA in Wauter-
wiurksL Park. Viirtlr! are invitCd tO wJ.:ch the broad-
catiL which rear.hrs eCvry par't uf the naction. A
tomlrit club haz been Lniablihed on d.he ,utounld Jluur
ul' the radio srtiorin. Many ; ,US:'mLCj]S are avaiJIble,
including, miniature. gC]f on thc Adi*~Ient timnicipally-
OWicsd coiure.
Throughout the year ;elrlikc ever.t art huld in
[the Iig mrnnimKlI] srailu::j. builtt by the city and
operated by khe playrTuUrid deprTnmlCLL. Several
TLajor collkee (l oth lI gameIs.L P pla-yed in chis sa-
dium eiach -fJJ bdforc rlnJJLKtI If .s. rC eCrCbusimrs
nrmin many cities in the .5oth,


A glihi, ,u, jmi: '.yI il' naunMc: pJIY,-owI d] 'udsiii'm ~ .ir a
Suiiti ljd Inr.:-l'r-El PF~ k il It I;ildI J.


-- -







A City of Beautiful Homes and Year-round Gardens


A
yi;~


i 1.1111W%~ I.IUIL 71L[ '1-11;11 I:nwsI ir : iziw m ll 1 %.inwl m i "b
v 1 Ike i LjI I i.si:id Iar jhiia'.llT.


Fivc goLf hJLki iffi rd spuyi fUo t[L oifcr. (OL
uf LIkeri iN mLnic-p3lpI Ivfltvned. IL wa de!iiqncd by
DlcrnlId Rnr, 2ndn is oir rihar~piRihip kflgth. PAanu
havr bamn mode ck ro vLrr kc by adding mnin more
hoki. 1lis i16Iok- COLSC iS iJ2OuS ZthLULIFhOUI 1h1
JnIg4II antd bicadi: (;f LI1r lzrLL. Any W.i6LOC' LILJ.'
wme the rnw-lnicipal link 'by p3-.in~r ;i5-csrnc peen tee-
'111cre is LILICLi to do in rhc XL IC fijn, dilirjiz ,idwt

fixi1d ;L; Sliuir1hTn darjnLivr. RUL when LI1I& a.Lra~c
Liurvf 2nd Lbhive of the Iin- ; and ternir .mrm pall.
i.lherr i pflet-v RI JO Z IdWO f3iTt).r aJiid.
YOU Lan Vi.AiL the Cily mx) thru enillN from che
$ c r Th.C ~' is sri]1 mn Fe .growilg !tage
and nany Of Ch anLnah rm -LLI rcrnporary qilicis,
buI ic iotfCes a LarAC aind vie-iLd *CIjiL (if animal
lif C. Nlanlk uf JiC Lkn_-.CILN nf Flosrrida'% Ikvrxxl% arc

A biN Turcihc awav yiad UIL EnCS A:Ie hL,6 zay-i
MaI3l' SLrek-CE, Whikch %LreLc]Ies nLIrlhwvard tn he:nmme
iA& ALIznLC ClaL;1 HigwIraV-i1 $he Trrn!ncipal air-
prt w2cr. a~r~git of tbhr air CDine anud go daily,
Under government -.%peryjr~ripn, trhisl Inuilixg field is


ilLul&7 6._, ,Lut i ll f rl PjAL

rhe hlib nf an llllpnl'7,nt air mriA IiT(I.M, rtle J)0110
of runy ]ocn] plans and an imonpI)raaf unit in L!r
rapijdly X1OWLCL AMJ Uf CiuNrlri, airpuelf.
Ho w e -er, irte 3'N mA arqLa-.n Led A-it. the -C ty UIci I
che mannufmiccii in g dUlicr~-cc amid -he wanor~frcmz kvv,
bcca ",;ouc.-'


bi c roc






I


]l rhc11- mLdL o LI: llawn-iW, :rilmr. H-emiig ~rP.rk is a gem cf
I I Lrs'-.CAI rid kvctirm -.-






Flourishing Commercial


Center


Yw:rld Vi Mon~,-meii. ui Milll.~i.il Tlr, (Abo.v Paur of Jacksnnvill'.% imp.:
bdWw) .Tcks~,~:llc' LJ .irJ l' Trrdil. Lir;~ia mril final wouth uf %WaTir

A Place to Invest, a I

a Place to Live
O NE 4f thr most intere Sing f all Jacksocivi]lle'
induairlis iA the municipallv-ownad puwer p]anL
which supplies elec.criciry for ligh, heat, pnwcr and
cooking. This plaur is [lie mswt notable cxampkt of
stceLtsf~ l niunl.ipal cperatinnr of an Utility in the
Unitedf STaCs, IL ives JaclkSJo ile current for al L
usI aC ratce crimiderrably d w those of ocher citels.
It turC invL r ro rhC ciLy tT-iarIy cac yve't mnire
than a milJoio dulluni, mralng lowcr canes psriible.
In rhe industrial w ldon you visit a dscriccr given
over entirely to hucg, squaL oil ator g t JkIL wl rU
the gre t ol] Oompn FtieS tore their Jackt~iville re-
wrB~s. MOe! of the big oil crompanieI mIriiain


"The


-- __






of the


Rapidly


Growing


Southeast


Qopning skyLne. (RQ.ihi, ovxt) Park Line Aparore!s ounn i i. St. Jiijn Kiveur.
hiruran.. (RIi;LE., heldh: Casi I.;n, D;:lk an d Tcminarils m- ]Jckn.i 'l


Place to Make Money,

-eJacksomville!
scor?.e facilities herc, The latesc to seldc: .Jaikson-
vilc ws the AJiatic PcolekuLI Complany, siuidiary
ul tle RouvL DCLLIIh SLell CumltiA)', wljch is spend-
mig mmare Lhan ;a million dnlirs to irrLCOiCve iCL watCr-
front holdings.
S'ithcn c in e mt nvuicipal docks and r.rminals
where vase quanidricc at curpcfrine and rosia-"' -val
S rores"-and [.ul~*t ire Ilamndl'd a.mllu.y. Jac.- viif: s1 1r u of tie wuc ld' r i nmxl m- i :4jtLaL narVA
stLor:W pl tr and is Lhe largest lumber~ market otn [t
Adlantih Cnasc.
The rrsidntial districts offer a direct contrae
rnc th. L hrd-]dri vin Tiv of Thf i;istliATrIjil, .'arCe-


" -- --- I- -~L


~-Lh ~pr I~ -r Ur- lr~~






Splendid Motor Roads Lead in Every Direction



l Il- -
~-,o a


A nirwK Ua a ; i.lIllinZ pri0 4ld Sl. J,.ir: -: vrTF fiCvc LI:.
.rc+ed v"rIiiidj i. Ihe Florida j.ilINI Cub,


fronT, and business ircas- Te has c6a siid )f fanck-
snliLL. that t citJ~rru kr, hLw bw L lirv. A
fiJJlipte of t:-1 i"idential] t!CCIOri hears wi roiu tu
the tntlh of 1,id cljaim.
Fine, large. hicas vwiLh .5par.id.h Ci'cliei.LuTe Vr-
dl>miniti ngre I Lc to b famnd :iin3.,L;[.-Li tihe city aind
iL; slhurbE. Riverside, 0"tCega I;Cetia, ti Sn MUrCo,
Siri Jo&S', where rec:d the folk i.f wielth, offe: trhe
]ast word in -m lmc beauty nd L. nforr- SpaeCDous
L -,ulte ful hnmc; seC in coeep, I nd4caped LiwLt i r
fruinting o. cbc sparkling hlne bInc ofc the St.
J Anmd -ow, ha.'vj~; Sccr L di LCiLy and CInjolYd I7s
c;harTm, yol1 wi] :'a.Lnlt Lt kntcw i homerhing cf he siur-
roinding cotitury6ide. F<:rerrvt comes jacksoavillI
Hnclch Jwhich iS said :n he wichotir a pvt anV whcre:
Jii dhe wcjld. A thircy-Tnl.inlre dritC ffiroi tihe C3it
Ovet a brxod, smnorh highwVay iukts the viL3icr to che
beach. And to a dclihhcful surpr'i.e. The 4irvt im-
pulse is 7o IcfuSC Lt bc JivE your eyes.


Sand du :s', pLwIs i.id :ii IE I 1-A .. m 1 r l:.1|- 4ir:l..1] ll ling
~tIt CcawT 1isi JliklliLi.d
Here, qrrvchlirng away for 3 6 nuikl5 nurLh and
ovch is a sca rc 64U iLet wkid aL [liw Lid .smcn:h
nd ]hard as a ipJL3Ldid highL.way and sloping gently
froln .:1: ~ i-ninLcd dunes ti a Lacy .haZwl rnf tumh-

Five miles av.ay can hbe WIn rho rurrbliig rocam
alr Lhe jeLr.iei where tih Sz, Johns River jempies inLt
th le bluc Archri.
'I' th 50 urh for mc afCer cu viing rrgile reaL;ht
thle shining WliltC bcucLJ daLLie here and there witl
littc groupM of balhee@ anrd Lheir cars.
You ean batl't aL any beach huc there ;arc il0
oLJtbe wuere you can diive for chirty-si mil[s ovcr
an ocEanside ianrlevrrd nf rnor.h, hard-packed wJitiL
sand.
The irstt desire is always t LlOLaoLr duwr LdiIL wun-
4drTfjr nItulr.a' highway a drive ihat is an
rx1ilaraTiLng, LInCVr-ro-bc-forLOLLen eFrikpe-rr e.






Many Fine Schools and


Spacious


Playgrounds


rrx"nl'ntlf' ntAV '


Rirs.dt RirL .,mnrj.i-s hundreds rf a i sl4 II: riarwin r-e
jjl il h.un: q rirnl ."iu, p..:li uo 7 dh1 wnrl l.

IlIe irach is po.LI.'r I wiLh ev~rryvn.r, residents aind
COurisL yW.ar-rouJId. Ex~ellcnt Lior L and nurnerc:us
cattxges atluid accon.modr louat.

vor Waler Snforts-
A Country Wihrnuft Parallel
G OOD ishiing i.s n he lhal LuJe :urf ai in rhf
S:. JeJliu River nearby. All 4<4 the famous.,
1'!oa-idc s eali.ii r uicep'~.ig Ii o.y LhC e. which inhabrs
l-le gulf stream are Co be Lbaen here-carpoin, 2hant-
nel bas boj Laj. jtuiclIert&, pompano, d:uin and many
ochler varietieS of firiny ateliLCIs await che lure of
the SiXtrLUM-na.
Hard-by the sbhl[g Xgrundcs, near clie timuLh of
the nver on lo Ia G eurge Tsland and on St. Jnhns
B]uff WLcctL enacted scmie of the rsmet ttiTring scenes
in earty Colonial hisroryv.


SMLW-.a a gr-M rma agem
M. n.iF'i. cit E m iji i:1. uf ncr .nrmnTlci: ovah' 1 l (:it: I
S ('cpj:i,>I. 1;1 tfhE St .T ohns.

car.ly fanmr ci.amtries ago Jean Riba2l:r Fsr ;set
1:x)L on Fort George Esland and latir fOlunded FOrt
Carolinle on S[. JOLns) BluSff- He"re thi Spatiiladi iunm
St. AuPusZirlw wriinuht their bloody in.'aUacre of the
IPlrnch settlerss anlJ here IX-orgeun avIgeJ TheTU
with a mAssacre as Ory-.
CGentral Ogleth4orpre vd I'OrL Gturjge l1anriids Fis
hiadqLarLten in forays again-L Lhe r.paniCh. Lacer it
beL-ame a grcat plajntaI'ion. Srme of the- od plant
tinn buildis;i and Lhe sav7c cabans ae tlJll standingg.
'11]e vj'jL LtI FCrt CGlxorC IJlaLnd i. a-n LinLorgretblc
da' mnltiing,
Before die dawn of tis ccnltury, Fort Grorge
Isliad va a.i u famous ouris: center bt later it -wa.
abandondcl when fire desctrLiiv~ ts hotels.
It has. wever, herln "rediscovered" by a group
Qof Jlliunitre frnm New York, Ph-la drhia, Chl-
engu and nthler ciTiLS. Disierning, pleaaure-loving
I(olk, they lu.e eLtatlit"hI(d the iLmpv~s.ive Rihablr
Club ovcrlooking _Firt G eor ge hlci, a nacira] yachc
basin, ind they come here each winter TO enjoy lthe
idanJd' secluded bcaury.


- -- -I-XX -I ~1 I -I -


--L






An Established World Port of Importance


Wimarrf-w rjW a 1w -
A p[111r2l 41un:ridxr n iD RMEtcETna Of ',Irrr% mnj bepir-r
Wr~rrkmkillr the SE. jTlr,._

A Surrautnding Coun~r-y
of Rom ntrtzc Chairm

W ITI 11N an h0i3r's jporney frOn
Jackiiinville. is St. Au-'Usline, L6
uldet C.t" il America, W. iti glan-
170135 .AILd 1Un3:rnLiaz hisDyy snad itc old
world aspect.
Thirty miles To tlt n13rth hit! r-
rnandina, an iskttd city fanied for ITs
scxfoods; once a pirate radczrvous. There
BALLkb7eard Wild U prAirt Kikd and their
evil COmpafni,0AS of LI3e "a4;j;QjJnt1; CHRtu
to carma rhcil e dIiiici, tx> ln' thcir pald
and ro bold LheiT rTvrEs on rljC b.aCd.
At Gr~cr: Cove Sprinp, a shori: df-ve
down tk)C St. Jiihns River, irC Lk Pen-
nzy-Cwinn Farms, an agricul-rrc l exptri-
MCIJL upint which dbe cyle% Etf the farnming
wcrM arc fe'Cutad,
JaWk;inville' imiucjmly rich ba c k
Liluntry has juEsi begtw, to dcvx~ap.
1hnwusnd& of new farms havc been,
carrmd OUL uf the Lrirgin wildeervr, of
pillnand npine. Te 9;tenic hexoai of
tis hinttrjard is ulnrivalrcf.


It is a laad of pnimnip W the farmer
2 an uAtLadinL: delight to rhe hwiter
and ftdJrieem for iu ieldds and w LN A
abouund wich gamuc wluiie 'Its1lakes and
$LreajIjS tee miliCE iresh-watr ganic firb
Spier-~didf, Paved bighwayi fead-Lile froinn
jnckowrviLle tx> Vsrcc Ajd Suuih Flcrwid
mnkte all che back Dountry ;wa;essibik by
ind)ttr.


Come to Work.r oPlayv-


N OW you havc ieen Jxck.5onvillc. iCr liu-npink
disrricr, ilh liduxurI5, its P[Jay CLnLeT- and it-
bcML1V. Youa 'hrAT d uf ibL Lharm. You bgve
!*en th:6: ThcksoviviLL i- a h-ne. ci6rvr JAksunville
1f.5 a ~fmanufac T LiLy! j6ki. i:i 1 i.1 a-eport!

11r o


jrrvkrrWr~v'r o~q 1, r3 .nrl w*h 6 M, r5~r in puctricL11~
311 ";3M Of ulfiviun~nFr-


ci~
r







Five Trunk Line Railroads Serve Jacksonville


& wJ4!IrkJi


Ul


JacksUa~i[t is a ya.r-rouad playground!
And Jacksonville i the hub of a gneat
trade territaor. It s a ddightful tourist
hieadquarme r for Florida.
J.ac1kaovilc invites you to rh ik of
Jts advantages and co yield to its clhaur
If you seek new fidlcL for husinis nm-
Lerpries, there is none better 4han
JaiLcksn vili l Mort and more of the
huminess of rhe Souhrbast is b ing ad-
miuisjrcd here.
if iL is manufacturing, there ik no
better market than bhe new SoudiKast
with its increased purchasing power and its eagcr
willingness to buy worrhwhie cotnmoa iies The
man whose intcrests ccnrr on oceaA trade will find
Jacksonvicle an ideal location for his bsmineas.


I.f

7t~ir -'


*~- ~--- '4,


SL Jo,~h Puk Race Trick ii imn o i of the marn in. s-raing
features aaixing vilsres ai Jackti3vle.

A Rapidly Growing
Business Center


SHIPPER, trader, cxportcr or importer,
all who have to do with the seD can
accai chcir goals here.
As tlhKmgh Nifting into Jacksonxille
through a great funiel comn trade from
the back country. All of the SouLheast
and parc of the Middle W'eL 5nd dhrir
prodiucL inLt Jaickminvill for di stribu-
Linn by rail, air and water.
Jacksonvill holds the tourist because
of its geFLLiwe, eAsy charm; its unfuroed
friendliness and its inexpensive comfort-
Everything tie curist can 'wam can be
Jiuand here.
As a playground Jacksunvlie offers bhe
Apltismann an cMpprtiniey far mnudnor en-
joyment that fulfills every dream .
It is a ciy of homes, of spacious hotel
and aparmcents a ciLy in which
Flojida'3 brilliant sports and diversions
are at thdr heighC. Plan now To come o
Jacksoranile. Come to wa.k or to play,
you'll be welomne,


JIzcknirilk' myni~.iipl1ly-uwmd puwr r plant luppmi eleccriciry
fmr lit., ie l power uan cwkina


zV


, kr.r~


L_ _






Winter and Summer Vacations are Pleasant Here












The Supreme Tourist and

Southeast-

notrc hf FloriLd.. Splendid n-ri3a3iri
beachcs, likes, lkin-j~k' ACC bIUrK;CURNr,
Muunki-it d rd5h~E. uCenerv
;re hTo. ard in pfduwinin. Htcnlr,--
.1 ac 'kwkiljC lju ;L an 2r;Ly f i-irst-C]ROS:
IvxtClrio S WiLJb 2nCCrymLCd:tiio.0 fo
Avrix[I Vit cf JLciiMHvrIMV, JbUwi thgE L.~n-k-ij1 PecrJon af cElie .CA-i Afly C0L1Li<)n exLeaptingg, perh]aps, E]l
Wxt it 1 wn LWE E i.i.1ill. 1130attlx gt.lbrinp of rIhe 13LUi6nal


F JU-91, fljkLtfly c'....xm. ............ c .. LL LAC
Acccwnrnk.Kiztu) ns 'adecltiarv LDCCLqr plamCC
lrI-Onivrnl ie ic+Co-I I tthNC are Lhe ;ninrunpl n".M*irCo
for a ronvmcnionu iJv.
JBcksoi~lll e kit all Oif LbL-33L. It i12 mart, too, Chan nwrody
EimeecucuJ IdVU1ivMLLLI.K fur entertaining cnnvenLiio.
Jackwonvill1& clzirrmi toi tmLriE and ccnIvenC~tu. jupmrn~ac
are backed hy fvrti, ni olCd f:N.CU, [LX vi.Adl, Lourfui, :Can-
vincing fact; Th fanme of .acksmiv&-'s c31k ei permality i.
far-flung and folk Lu All coULr`5 Of LiCu wurld kiMnw nf n hi;
owii-d[ grwitg sairr whic p Lh wnj~;let F the Old
Sourh which 6c mezhLd.S uwmviLlk wil l iddk rPLIking Li, ) x ovL .r cir here bcgina
Flur-RL-L! Hire is a sLulbe blending 5if crpi-c luxuriamcc with
the I,- ,IarML tI.nJ scemnry farnihirr r in1LrantryM q9 aif i~aTes









I iiiu Ir-nd e hufm oazc'D Iway I-IIA\ xncbad ~I
rhr H~K 'I~r;.l~F~Djsirki ca ai K;gk.


_II q





One of the South's most Cosmopolitan Cities


Convention Cityl of the

acksunvilie

OLiic2I PartLet. H eVgnrw, d&ivs of
%3marcfr hoich and fi~t*-cLAss b-ardjgrf
hnum~s could takce care of t'hr over-
flow of evem t~hor rnieeiTngs. Several
nLhUable 4-c Ledicwt balls are ipseDIldnF pt
in jackwmvi-rrle. The ballL can bc '1111f; rziumidpaU~r)-% mud IHrPdVL ml Jicloonvjle. 'wherr ;IZgimigg o
SULU511 O the JkmizVn', fJ6C Lhat itir canhv ;it onw L r o drily
Ttli- principal nwul:Lag p-W;~m are the i




Che chimr of Commcrce auplurirrc 1Uul n w nhich Sea~ts n 1 u IndC th
Duvall C~yijniy Armwy Wb]h can accommodau JA Do01 perqns,
Jjacknonvile "' COLITUILient for visicors ccmilng, firim any P~ft
Elf theC NOLL3-n. 1U-LErc,2d, stcamds~llp and bugu sefrvi3(;t! c~vcrge
licre. Ome m j ackyo~nville, rhre. Y-I-;LEr CA1k CLnslnvenicurly'malv
a hurrie-i trip to Cubha or i[Le K2amis. L-Av3'nFhg rlc z[Al and
expermnn;t Gf ;% [aunt lam .1Tm~thl!T C-0-LU2Lry--2 DCW arlllwfiberc
Wrilba= C hC LedloW s CTBaCy :nnf Cppezae I'nVOJVCC n Fljrope;tl
MPOAY. j~ckamV110TI[ fCe]N Lhat ir can, with good. rua.'n, =k&~c
the CIJIM 6that it iS LIU! %nprorrt tuun'Nt 2nd CXnventicia Cillf (iff
the Soudmrrsc,

'i Ais boohlerm arm bLru uii" mJ (h- kq A~e -Lly- Cumned # yr&Aillz. AO,*ty yom
ccnxqmnr-=jxi r :I: mbc- uf ( imnmtrce h ific rdir mf 'K MLI)V
FRLPARrn nTi HMIrr- E- kSujIIs Cm t.. ., Ari l ..4di t"r
F,-;-u*&" Air-1id LrMr.LLg C.xnr Dtq







4,..


A nighE Vim of Tle Hutt iir:4 % akmrdo

























































































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