Title: Harritos: Tampa, Fla.; a cigar of Samuel Davis and Company.
Full Citation
Permanent Link: http://ufdc.ufl.edu/SF70000361/00001
 Material Information
Title: Harritos: Tampa, Fla.; a cigar of Samuel Davis and Company.
Physical Description: 1 cigar label ( 15 x 24 cm )
Creator: Samuel David and Company ( Manufacturer )
Cigar City Collection ( Contributor )
Publication Date: 1906
Subjects / Keywords: Label ( Documentary Artifact, Communication Artifact )   ( nmc )
Samuel I. Davis & Co. (900 N. Howard Avenue)   ( nmc )
Cigar industry   ( lctgm )
Harritos -- Cigar labels   ( lctgm )
Spatial Coverage: Tampa |z 1271000 |2 ceeus
Hillsborough County |z 12057 |2 ceeus
United States of America -- Florida -- Hillsborough County -- Tampa
General Note: Much of this label is filled with gold inlay. Around the turn of the 20th century, cigars were advertised and sold mainly by the colourful, intricate labels that adorned the boxes. Intense competition encouraged manufacturers to see who could create the most beautiful, eye-catching labels. A different stone was required to print each colour. It was not unusual for as many as 20 stones to be used to create a single label. The register for each printing had to be perfect.The process became known as STONE LITHOGRAPHY or CHROMOLITHOGRAPHY.Once this exacting printing process was completed, the labels were then gilded with hand-applied gold leaf. Finally, the labels were embossed using huge 30-ton presses. According to Joe Davidson, the eminent American art dealer and collector, the "Golden Era" of cigar labels is associated with the introduction of gilding and embossing in the 1890's up to the late 1920's when the less attractive full-colour or photo-mechanical labels began to appear. Genuine gold leaf was used primarily by German and Cuban printers and "bronzing" in which bronze powder was mixed with lacquer or sizing, applied like ink, then burnished with brushes or polished rollers to make them gleam like gold. These particular labels were produced by the German factory, Gerhard Meinesz in Bentheim, near the Dutch border, and closed in 1932. The labels were used during the 1920's.
General Note: Two cigar factories, Samuel I. Davis & Co. at 900 N. Howard Avenue and Y Pendas & Alvarez at 2400 N. Albany Street, differ from their counterparts in their more classical detailing. The two factories are nearly identical with pilasters to divide the bays of the upper levels. An offset side octagonal tower which housed the water tank that serviced the sprinkler system and also served as a clock tower, reportedly was never finished. The two are the most architecturally distinguished industrial structures in West Tampa.
Funding: Funded in part by the Institute for Museum and Library Services (IMLS), Ephemeral Cities Project.
 Record Information
Bibliographic ID: SF70000361
Volume ID: VID00001
Source Institution: University of South Florida
Holding Location: University of South Florida, Tampa FLorida, Special Collection
Rights Management: All rights reserved. 2005.
Resource Identifier: C24-05406

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