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o1 florida _
e ss$ lager
, I ( 0 STORES
'ri a]acsovill,TI a.
Visitors to Florida
CAN EASILY MAKE THE EXPENSES OF
THEIR TRIP BY A SMALL INVESTMENT IN
WHICH HAS THE REPUTATION OF IN-
CREASING FASTER THAN IN ANY CITY
OF THE SOUTH
LOCATED IN THE HEART OF THE BEST
RESIDENCE SECTION; HAS FINE BOULE-
VARDS AND PARKS; NEAR RIVERSIDE CAR
LINE; EVERY LOT SETS ABOVE THE
STREET; HANDSOME HOMES ALREADY
STARTED. LOTS AT EASY PRICES AND
City Property in all Sections
WE ALSO HAVE OTHER SUBURBAN PROP-
ERTIES IN OTHER SECTIONS OF CITY. WE
ARE ALWAYS GLAD TO SHOW OUR PROP.
ERTY AND TAKE PLEASURE IN DOING SO
Albert Fendig & Co.
BUCKMAN BUILDING Opposite Post Offe
r A NE W AND COMPLETE MAP OF THE
ree CIT OF JlK_ ,'NV i lE WILL BE GIVEN
FRE. 70 VISITORS "< 4< I t < %9 *
C--~---~.-.~-.-.llllIl-r;~ i. ~-l3;;;y_yylIYlllliiY~__~
Florida Ostrich Farm
FLORIDA OSTRICH FARM
CHARLES D. FRASER
TREASURER AND GENERAL MANAGER
Fl-rid. O-rdh F.-m
Florida Ostrich Farm
when wild defying the power of both horse and
countries, excelling in its grace and beauty that of every other
The ostrich family is represented by four species: the Ostrich
mentary wings unadapted to flying; and in having the breast
the ostrich family by the fact that it has only two toes; by the
weight of its eggs, which average three or four pounds each;
by the absence of feathers from its head and neck, and by the
rare beauty of its plumage. The only other member of the
family which produces feathers of a marketable value is the
The age to which the ostrich attains is largely a matter of
conjecture. One writer asserts that the bird may reach the
FLORIDA OSTRICH FARM, JACKSONVILLE, FLORIDA 7
advanced age of a hundred years, but this statement, like the
estimate of profits, is uncertain.
Every bird has twenty-four white plumes on each wing, with
a row of protectors, or floss feathers, underneath. Above these
is a row of feathers, and still another row shorter in length, and
black in the adult male, but drab in the female.
To thousands of tourists who have visited Florida in the past
five years, there is no more interesting and remarkable place to
spend a few hours than the Florida Ostrich Farm, located on
the banks of the beautiful St. Johns River, in the pretty suburb
of Fairfield, within the city limits of Jacksonville; the greatest
attraction of that constantly growing "Gateway to Florida." It
can be reached by the electric cars (marked "Fairfield") or by
the beautiful Shell Road drive on Tallyrand Avenue, and lies
about fifteen minutes' ride or drive from the center of the city.
From an educational point of view, there is nothing of the
kind in this country that is equal to the sights one sees at this
farm; where in a country to which these large birds are entire
strangers, the breeding, raising and growing of African ostriches
has been successfully accomplished in a few years' time on a
large scale and with a percentage of loss unusually small when
one considers the great difference between the climatic and gen-
eral conditions of the land of their nativity and those of the
United States of America. The great value or income from
ostrich raising is in the growth and development of the plumage
or feathers, which, as we all know, are the most beautiful and
attractive for commercial and decorative purposes of any, being
of a quality and texture that adapts them and places them at the
head of all feathers for personal and millinery decorative pur-
poses. Beginning in 1885, when a shipment of thirty-nine ostriches
reached this country from Africa, and for a few years thereafter,
while these birds were taken to different parts of the West, ostrich
farming was in an embryonic state. In the fall and winter of
1898-99 the present farm at Jacksonville was permanently located
and has since then been a most decided success, and at the same
time created a point of interest for all those visiting Florida.
8 PLORIDA OSTRICH FARM. JACKSONVILLE, FLORIDA
To the average American accustomed to see only those few
solitary and undersized specimens in the traveling menageries
and zoological gardens, there is something truly wonderful in
the appearance of the beautiful and perfectly developed ostriches
at our fams where, having allowed sufficient and ample range
and space, in large corrals built especially for their comfort and
needs, we have raised and grown from a few birds a flock of
nearly 200 magnificent ostriches that weigh from 260 to 400
pounds each, standing from seven to ten feet high.
Given the best possible attention, carefully fed, their smallest
needs constantly studied and daily supplied, it has resulted in
their being perfect specimens of their race-"the largest living
bird in existence today."
FLORIDA OSTRICH FARM, IACKSONVILLE; FLORIDA
The life, habits and characteristics of ostriches are really.
peculiarly interesting. Starting with the mating of thegrown
birds, we first must allow the male and female to select their
own mate; and by careful observation and study. we discover
that a certain pair of birds have decided to "pair off'" from the
balance and breed. We immediately place this pair in a separate
pen or corral where they have all the room necessary for their
proper care. After breeding, the male bird prepares the nest for
his mate, a hollow in the sand, generally in a secluded spot in
his pen, about four feet in diameter and twelve inches deep,
i-- ,.; ,; .,-. i r H;, ,' ,- ,, ,-- -
, ,o -. j l -,q ... 1 , .
i ,~ -, . _-j . .. . ,, ,
10 FLORIDA OSTRICH FARM, JACKSONVILLE, FLORIDA
The eggs are from fifteen to eighteen inches in circumference and
weigh about three and a half to four pounds each, the shell being
from one-sixteenth to one-eighth of an inch thick and withstand-
ing a decided blow. After laying her nest of eggs, the birds
begin "setting," the hen during the day and the male ostrich
covering the eggs at night time, and they remain on the nests
constantly for from forty-two to forty-five days-never leaving
it, except for food twice a day. Even then the male bird covers
the nest frequently while his mate seeks her food.
The "chick" when ready to hatch, will usually break or "pip"
the shell itself, but at times the hen ostrich will assist by break-
ing the thick shell with her breast bone, by pressing upon it, and
helping the "chick" out by lifting it out with her beak and shaking
the shell from its body.
The first growth of ostrich chicks is remarkably fast, as
from ten days of age up to six months old they grow at the
rate of one foot a month. After six months they grow much
Both sexes are similar in color and appearance and are almost
indistinguishable until about fifteen or eighteen months old, when
the feathers on the male bird-which have been a mixture of
drab, white and brown-begin to darken and finally at about four
years old become a decided black, while the female's feathers
remain drab during her entire life. Baby ostriches do not eat
for three days after hatching. The third day they begin to stand
np and "toddle" like a child, and after being taught to eat by
having bits of their food placed in their beaks, very quickly dis
cover the use of their beaks and pick up their own food.
The chicks must be most carefully fed and have to have spe-
cially prepared food, plenty of fine grit and fresh, clean water.
They are carefully housed and guarded day and night against any
dampness or chilling winds, which are liable to cause sickness and
carry them off in a few hours time. Their first crop of growth of
feathers matures at from eight to nine months after birth and are
then "plucked," not pulled, out, as that would cause great pain to
the birds, as well as serious damage to the sockets in which each
FLORIDA OSTRICH FARM, IACKSONVILLL, FLORIDA 1-1
feather grows and from which it directly receives its life and
nourishment for its growth to maturity.
By the use of sharp clippers we cut the quill of the ripe feather
about an inch or two from the bird's body, thus preserving the
beauty of the feather fibre and also causing the bird no pain. In
two months' time, in the ordinary course of nature, the stub of the
"Oliver W., Jr.," in Harness
quill left in the socket dries and naturally falls cut and a new
feather at once begins to grow in, and in six months' time another
feather has matured and we again clip, or, as we call it, pluck it.
This applies to each of the feathers that grow on an ostrich which
we can use. The male ostrich has the finest quality and longest
length of feathers. Being either a jet black or clear white its
feathers are most valuable, while the twenty-four white feathers
that grow on each wing of each male bird are of a length, breadth
and quality that make them much sought after. The young
ostrich grows more slowly from six months to eighteen months
and does not fully mature until about three years old if the female
and four years if the male bird. They are kept in pens and cor-
rals separate from the older birds, as the fighting qualities of the
FLORIDA OSTRICH FARM, IACKSONVILLE, FLORIDA la
male bird, and particularly his viciousness during the breeding
season, make it necessary to keep the older birds separate, so
they cannot kick and possibly seriously injure the younger ones.
During the laying and incubating season the males become
very fierce, and have often been known to dangerously wound a
man with a blow of the foot. They kick forward with the
dog; they will not hesitate to charge a man on horseback, but the
The feathers are taken from these birds every eight months;
and are then sent to our factory in New York, where they are
prepared and made up into beautiful Boas, Plumes, Tips, Pom-
pons, etc., as described herein, and which we offer for sale at
It is impossible to describe Ostrich Feathers accurately by
means of a price-list or catalogue; in fact, figures give one very
little idea of their different values, some very short feathers being
worth more than longer ones, their values being determined by
their width and quality.
All of our finest goods are made from the feathers of the
higher c cil value.i'
o bhigb ....ooi'o'al ooboe.
14 FLORIDA OSTRICH FARM, JACKSONVILLE, FLORIDA
- '* -C
.- -.., 4 .
A Bunch of Beautwsa
PLORID. OSTRICH F.4RMF I.-CKqOVI'iLLE FLORIDA 15
Ostrich Plumes and
It Every Plume purchased from the
Florida Ostrich Farm
Is guaranteed to be as represented. If for any reason
it does not reach our high standard return it at our
expense and we will refund your money.
16 FLORIDA OSTRICH FARM, JACKVON.tIL.E FLORIDA
French Curled Plume
This beautful and fa-hinahle
French Curled hlunie is made from
cir il Ii selected male stock. same
a; uLced in our finest Plumes. the
onlv difference btmin in the nidth
and length, these being ome\ihat
longer hut nt quite so road Ex-
Nn L.t rTH PRICe
24 Id inches $310
71 17 5n
I 1n ti
'1 0 '" 10 50
We Pay All Express Charges.
FLORIDA OSTRICH FARM, JACKSONVILLE, FLORIDA 17
French Curled Plume
Extra Wide. Extra Heavy.
The graceful an 3ine flue. are ,if the very finest grade. Stock
has been carefully selected, and skilful handwork brought to bear
for the rich and fashionable effects these Plumes impart in
This style Phlme is not recommended in a length exceeding
No. Lem'PT PuIc
701 11 inches $5.00
901 14 7.50
211 17 10.50
We Pay All Express Charges.
1 FL.RID.4 OSTRICH F.4R.Mt I.CIFSON'ILLE FLORIPI .
TheI Florida Du ch-
essi ill %%Ear fIr
aear % without l.a-ing
it% ,,rnginal luster
TI c hiav a, head ir-
pirt that full rich
apr-earancs found in
the highest price
Plumes. Flues are
long and wide. The
Florida Duchess is a
Florida Duchess. Extra Width.
Among our higher grade Plumes. Fine, wide and heavy.
Unusually stylish and effective. Male feathers only.
FLORIDA DUCHESS EXTRA WIDE
No. LeUNGT Palcs No. Lactr Pace
23 20 inches $12.50 12 17 inches $12.50
38 21 15.00 14 19 15.00
38 22 18.00 83 20 18.00
118 23 20.00 118 21 20.00
im- ttk b,,tmai
2i0 FLORIDA OSTRICH FARM I.CKSONVILLE. FLORIDA
Florida Willow Plumes
Willow Plumes are the most handsome of Ostrich Plumage.
One makes a complete trimming for any hat. We use the finest
of selected stock only, and several feathers go to the making of
each, thus they are really a "creation" of our own skilful Plume
makers who make them by an improved process over the French
made Willows. Ours are tied by hand in place of being pasted,
rendering each Plume more beautiful and capable of giving many
years of satisfactory service.
No. ,, I NosTr Puar No. LENcrT PRict
25 17 inches $1.600 256 21 inches $25.00
254 19 20.00 259 23 35.00
Ostrich Farm Special. Seminole Special.
The fluffy appearance of this Extra Willow is shown in the
next photograph which does not by any means do the beautiful
Plume justice. Made from extra specially selected stock and
handled by our most experienced plumage makers. Its luster and
beauty make it worthy to set before a queen.
No. LSNGar PIarc No. LWNGH PaIcs
XX 25 inches $40.00 XXX 28 inches $50.00
22 FLORIDA OSTRICH FARM. JACKSONVILLE, FLORIDA
Prince of Wales
Rich and glossy, made in whites, blacks and all opera shades.
In the hands of a skilful milliner these Tips will make any hat
very tasteful and effective.
"3 in a bunch $4.00
We Pay All Express Charges.
FLORIDA OSTRICH FARM, JACKSONVILLE, 'FLORIDA 23
St. James Demi Plumes
N- -1, T w '
o The Court of St. James requires Demi Plumes as a part of
the costume of all ladies presented at its Court. We assemble
these Plumes in groups of three which are most graceful and
R effective, the effect being one of lustrous richness and great
No.. LNGrc PaIcs No. LzNGoH Psice No. LENCGT Parce
662 8 inches $3.50 664 10 inches $5.00 666 18 inches $6.00
668 14 inches Extra wide, extra heavy $20.00
We Pay All Express Charges.
IIItI-I;. -(,RADL- N'-)\ Fl TIES
FLORIDA OSTRICH FARM, JACKSONVILLE, FLORIDA as
Fancy We Pay Ill
Pompons BIn b Charges
Cannot be equalled for millinery and hair decorations. The
same extreme care is taken in the assembling of these Pompons
as in our larger Plumes. Prices range from $10.50, $15.00 to
$25.00 for larger Pompons with stiff Aigrettes as shown in pho-
Medium Size Cross Aigrette .... $5.00
Small Cross Aigrette .......... 2.50
We use only the finest selected male stock in the manufacture
of these boas, and they will be found to be particularly rich and
heavy and of a much finer grade than those usually retailed at
dry goods stores.
The ostrich boa is a staple article of dress that cannot be
counterfeited or imitated. Its only competitor is the fur boa,
whose only recommendation is its warmth. The ostrich boa is
peculiar. It is both warm and cool. An ostrich feather boa is
light and when thrown back a little from the neck does not feel
26 FLORIDA OSTRICH FARM, IACKSONVILLE, FLORIDA
uncomfortably warm, yet gives a slight protection to the shoulders.
When drawn up close to the neck it is as warm as fur and is much
cleaner and has no odor. The ostrich feather boa is an indispen-
sable article of dress, not only for its great utility, but for its
extreme beauty and iashionallncss. CLur Loas are not to be
compared with those commonly found in department and dry
goods stores. They are made for hard use as well as beauty.
We sell thousands of them to people who write the most glowing
We can also 11' orders for .
length, prices in proportion
No LocTn Prce L GTHa PCer
3X 54 iches $13.0 72 inches $1800
4X 15.75 100
5X 18.00 2.00
6X 2" 2.50 30.00
105-7X 27.00 36,00
104-8X 3375 45.00
Seminole Special, 109 inches, extra heavy.... $7500
Finest Boa Made
XXX White or Black, 3 strands, 2s yards ..$50.00
XX 72 nch Black or White, 2 strands.. .. 1800
72 ch Black or White, 3 strands.. 2700
72 mch Natural, 3 strands......... 24.00
We Pay All Express Charges.
Ostrich Feather Fans
We carry an immense assortment of Ostrich Feather Fans,
with handles of Mother of Pearl, real Tortoise Shell, Ivory, Bone
and Wood, at prices ranging from 75c. to $75 "1 each, in black,
white, pink and blue colors.
HOW TO MEASURE A FEATHER.
A Feather is
the Tip End to
the Drawn Line
as Shown in this
OSTRICH EGG SHELLS.
Ostrich Egg Shells, plain . ... . . . . $1.00 each
Ostrich Egg Shells, decorated .. . . . ... 1.25 each
Anything Can Be Retrned,
and if desired the money will be refunded.
WE PAY ALL EXPRESS CHARGES ON EVERY-
PRICES AND DISCOUNTS.
The prices quoted n this ctalogue are never devoted from.
We si l everythmg at pducers pces, and cannot make con-
30 FLORIDA OSTRICH FARM, IACKSONVILLE, FLORIDA
Florida's Most Modern
10 Stories 250 Rooms
Being of the mos advanced
steel and concTele consrTUC-
Open January 1, 1910
Cor. Hogan & Forsyth
c~apd,d ii Vjl JId,.,.,A&
FRlrud hR,..diC... 8* A.,p.,i,..
Barnett National Bank
Ir.ites ..ur u-iness a while you art in Fli.-ida. The oldtit and
ljarit.; bank in the [3re; it is in a position to offer .petial la:Ih-
lnie to traeler,,
LETTERS OF CREDIT
ON ALL P.\kTS OF THE W'i iRi
I he onlc nk 1. J.i:korr.ille malnliniri: an Eln/ti, \Wr'om-
Certiic:tei of Dep'-, her r Iraire'r .i 1 Itcir three mnith.
Safe Depor't Boxes
Nlj, I.- rt,-l i.or | -.n 0 r the fp'otecT.r,T -4" jetl ..nd
Is paid on Saving Accounts. Barin, g by Mail is given special
The Barnett National Bank
ESTABLISHED 1877 UNITED STATES DEPOSITORY
BION H. BARNETT, Prsid t
GEORGE R. DeSAUSSURE, Cashir
Northwest Corner Forsyth and Laura Streets
Headquarters [or Lverything m
Fancy Leather and
1 ,.. oI' r ".-., T- ........... o ,, a Cka -.-s,',
PLEASE VISIT OUR STORE
Florida Trunk Mfg.
Co 124 MAIN STREET
company Jacksonville, Florida
NEW DIRECT LINE
FINE STEAMERS. LOW FARES. BEST SERVICE
Through Tickets on Sale to
Atlanta, Birmingham, Chattanooga
Washington, Pittsburg, Cleveland
Buffalo, Atlantic City,
New York, Providence, Boston
All Northern and Eastern Points
H. C. AVERY, Agent
J. F. WARD, Trav. Pass. Agent.
CITY TICKET OFFICE
SEMINOLE HOTEL, JACKSONVILLE, FLA.
W. P. TURNER, P. T. M., Baltimore, Md.
BILVEA MEDAL. HIGHEST AWARD
THE FLORIDA OSTRICH