Citation
Assessing an Academic Library’s Marketing Strategies to Promote Subject Specialists: A Mixed Methods Approach

Material Information

Title:
Assessing an Academic Library’s Marketing Strategies to Promote Subject Specialists: A Mixed Methods Approach
Creator:
Huet, Hélène
Ewing, Stacey
Hines, April
Publication Date:
Language:
English
Physical Description:
Conference Poster

Notes

Abstract:
The purpose of this study is to analyze the effectiveness of an academic library’s public relations (PR) and marketing strategies designed to promote library subject specialists to undergraduate students. One of the core issues librarians face is that many students do not necessarily know what a librarian does, nor how they can help them. To remedy this problem, a group of librarians at an R1 institution collaborated with students from a PR class to devise marketing strategies so as to better reach undergraduates and promote the libraries’ subject specialists. Following this collaboration, the group implemented some of the recommended marketing strategies, and assessed whether these methods would resonate with students and/or change their perceptions of librarians. For the purpose of breadth and depth of understanding and corroboration, the researchers used a mixed methods approach, believing that combining elements of qualitative and quantitative research approaches through distributed surveys and focus groups, would help them to better understand the effectiveness of library marketing and PR strategies to promote subject specialists.
Acquisition:
Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Hélène Huet.

Record Information

Source Institution:
University of Florida Institutional Repository
Holding Location:
University of Florida
Rights Management:
This item is licensed with the Creative Commons Attribution License. This license lets others distribute, remix, tweak, and build upon this work, even commercially, as long as they credit the author for the original creation.

Downloads

This item is only available as the following downloads:


Full Text