Marketing

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Title:
Marketing
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f
Creator:
Clouser, Rodney L.
Publisher:
University of Florida Cooperative Extension Service, Institute of Food and Agriculture Sciences, EDIS
Place of Publication:
Gainesville, Fla.
Publication Date:

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Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Melanie Mercer.
Publication Status:
Published
General Note:
"December 1992"
General Note:
"RF-AA102"

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University of Florida Institutional Repository
Holding Location:
University of Florida
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All rights reserved by the submitter.
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IR00004407:00001


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Marketing1 TheInstituteofFoodandAgriculturalSciencesisanEqualOpportunity/AffirmativeActionEmployerauthorizedtoprovideresearch,educational informationandotherservicesonlytoindividualsandinstitutionsthatfunctionwithoutregardtorace,color,sex,ornationalorigin. FloridaCooperativeExtensionService/InstituteofFoodandAgriculturalSciences/UniversityofFlorida/JohnT.Woeste,Dean TheInstituteofFoodandAgriculturalSciencesisanEqualOpportunity/AffirmativeActionEmployerauthorizedtoprovideresearch,educational informationandotherservicesonlytoindividualsandinstitutionsthatfunctionwithoutregardtorace,color,sex,ornationalorigin. FloridaCooperativeExtensionService/InstituteofFoodandAgriculturalSciences/UniversityofFlorida/JohnT.Woeste,Dean TheInstituteofFoodandAgriculturalSciencesisanEqualOpportunity/AffirmativeActionEmployerauthorizedtoprovideresearch,educational informationandotherservicesonlytoindividualsandinstitutionsthatfunctionwithoutregardtorace,color,sex,ornationalorigin. FloridaCooperativeExtensionService/InstituteofFoodandAgriculturalSciences/UniversityofFlorida/JohnT.Woeste,DeanRodneyL.ClouserandGaryF.Fairchild2Marketingencompassesalloftheactivitiesof gettingproductsandservicestotheuser.Itis definedastheperformanceofallbusinessactivities involvedintheflowofgoodsandservicesfromthe pointofinitialagriculturalproductionuntiltheyare inthehandsoftheultimateconsumer.Thus,the marketingprocessisoneofaseriesofactionsand eventsthattakeplaceinsomesequence.Marketing consistsofcreatingproductutilitiesinthetime,place andformdimensions.Thismeansprovidingthe consumerwiththeproductinthedesiredform,atthe desiredlocation,andatthedesiredtime.These dimensionsaresummarizedintheTable1. Inadditiontobuyingandsellingatthefarm, wholesaleandretaillevels,agriculturalmarketing involvesinputs,banking,insurance,transportation, manufacturing,laborandgovernment.OUTLOOKInformationontheeconomicandmarketoutlook foragriculturalcommoditiesandproductioninputsis acontinuingneedforFloridaproducersand agriculturalbusinesses.Productionandmarketing decisionsbaseduponincompleteorinaccurate informationarecostlytoindividualproducersandto thefoodandfiberindustryasawhole.Development anddisseminationofoutlookinformationisamajor activityofmarketingextensioneconomists. Extensioneducationalprogramsinclude information,publicationsandothermaterials designedtoimproveunderstanding,andprovidethe baseforinformeddecisions.Outlookinformationis providedthroughtheFloridaFoodandResource Economicsnewsletter(issuedsixtimeseachyearwith theNovember-Decemberissuedevotedentirelyto outlook). Outlookinformationbecomesextremely importantinperiodsofvolatileprices.Majorshifts insupply-demandrelationshipsimpactcomplex managementandmarketingdecisions.Priceforecasts areakeyinput.Thefundamentalsofacommodity systemarerelieduponinestimatingpriceresponses. Pricemovementcanbecategorizedas(1)secular, (2)cyclical,(3)seasonal,and(4)shortterm.A secularpricechangeoccursoveranumberofyears. Itisanoveralltrend(upordown)inthepriceofa commodityoveranumberofyears. Acyclicalpricepatternoccursifpricesfluctuate inaregularpatternthroughaperiodoftime.Inthe caseofhogsandcattle,thesecycleswilllastseveral years.Thebasicreasonforcyclesisthebiological natureofthecommodity(thetimefromwhenan expansionorcurtailmentinthesizeofanoperation isdecided,untilthetimewhentheresulting productionisreadytobemarketed). Seasonalpricefluctuationsaremoreorless regularpatternsofpricemovementsthatoccurwithin ayear.Becauseofthedependenceofagricultural productionuponclimate,therearedefiniteperiodsof highandlowproductionfordifferentcommodities. Inthecornbelt,cornistypicallyplantedinthespring andisharvestedinOctoberandNovember.Demand forcornisrelativelyconstantthroughouttheyear,but itissupplythatisshifting.Sincepricesandquantities 1.ThisdocumentwaspublishedDecember1992asRF-AA102,FloridaCooperativeExtensionService.Formoreinformation,contactyour countyCooperativeExtensionServiceoffice. 2.ExtensionEconomists,CooperativeExtensionService,InstituteofFoodandAgriculturalSciences,UniversityofFlorida,Gainesville.

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Marketing Page2 Table1. UtilitiesWhichAffectPriceandCost. UtilitiesthatCreateDemand PricesthatReflectDemandto Producers CostsofGettingGoodsFromProducerto Consumer Time Pricemovementsoverlong, medium,andshortperiodsoftime. Costsofproductionatdifferenttimes,and costsofstoragefromonetimetoanother. Place Pricedifferentialsbetweendifferent places. Costsofproductionindifferentplaces, transportationfromoneplacetoanother. Form Pricedifferentialsbetweendifferent gradesorforms. Costsofproductionofdifferentgradesor forms,costsofprocessingtheproductinto differentgradesorforms.areexpectedtogoinoppositedirections,itisnot uncommonforpricestobelowestwhenthequantity availableforsaleisthegreatest,atpeakharvest.It isannualcropsthatmostoftenexhibitaseasonal tendency,butothercommodities--livestockandcitrus-alsohaveaseasonalpattern.Short-termfluctuations incommoditypricescomefrominfluencesacting throughdemand,supplyandgeneraleconomic conditions.Thisissummarizedbelowforagrain crop: 1.ActingThroughDemand a.Domesticconsumption b.Exports c.Deriveddemandforfinalproducts d.Government e.Demandrelativessuchasthepricesof substitutablecommoditiesorsubstitutes resultingfrominnovation 2.ActingThroughSupply a.Production b.Stocks c.Weather d.Governmentprograms e.Supplyrelativessuchastheproductionof substitutablecommoditiesorinnovationinducedincreasesinproduction 3.ActingThroughEconomicConditions a.Businessconditionsasreflectedin industrialproduction,unemploymentand thegeneralpricelevel b.Creditconditions Short-runpricechangesarecausedmainlyby changesinsupplysincedemandforaproductusually changesslowly.However,shockstothemarketing systemcanoccursuchastheimpactofthechemical scare(Alar)onappledemand. Developmentofoutlookmaterialstypically consistsoftwoparts,situationreportandoutlook report.Asituationreportreviewsthecurrentstatus ofacommoditysystem.Factorsthatwilllikely appearinasituationreportarereviewedinTable2. Anoutlookreportdrawsuponprojectedchanges inthesupplyanddemandlevelstodetermine forecastsforprices.COOPERATIVESObjectivesofthisExtensionprogramareto provideeducationalassistancetoproducers, consumers,alliedbusinessesandgovernmental agenciesinunderstanding,determiningthefeasibility, developing,implementingandoperatingcooperatives sothisuniquebusinesssystemmaybenefit cooperativemembersandothersfromsynergismofits collectiveactionprograms.Anagricultural cooperativeisabusinessownedandcontrolledby farmers.Itisusuallyincorporatedandisorganized forthepurposeofrenderingspecificservicestoits membersonacost-of-doingbusinessbasis.The activitiesofcooperativesarewidelyvariedasaretheir size,areaservedandmembership.

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Marketing Page3 Table2. ElementsofSituationReports CITRUS CropSize HarvestRate Yield Pack WorldSupply&Demand Imports Movements Inventory Weather EconomicConditions PriceofCompetingDrinks HOGS HogNumbers: 1.Inventory 2.HogsonFeedby WeightClass Marketings SlaughterRates ColdStorageStocks ProfitPicture Hog/CornRatio LIVESTOCK CattleNumbers: 1.Inventory 2.OnFeed 3.Placements Marketings SlaughterRates Consumption BeefImports ProfitPicture Weather CORN ProspectivePlantings CropSize Stocks Domesticuse: 1.LivestockNumbers 2.FeedingRates Exports Weather SOYBEANCOMPLEX ProspectivePlantings CropSize Stocks Crush SBMFeedingRates OilUse Exports WeatherFarmerscooperatebecausetheyhavelearnedby experiencethattheyoftencanaccomplishmoreby workingtogetherthanbyworkingalone.Theydonot alwaysreceivehigherreturnsfortheirproductsby marketingcooperatively.Theydonotalwaysbuy farmsuppliesmorecheaplythroughpurchasing cooperatives.Manyfarmersare,however,convinced thatcooperativemembershipwillincreasetheirnet farmincomeinthelongrun. Theobjectivesofagriculturalcooperativestoday areessentiallythesameaswhenoriginally established.Infact,theneedforstrengthinthe marketplaceisevengreatertoday.Thetrendtoward fewerandlargerbuyersoffoodcommoditieshas accelerated,puttingtheindividualfarmerinaneven poorerbargainingpositionthanhewasinthepast. Agriculturalcooperativesaretermedcentralized orfederated,dependingontheirmembership structure.Thereislittledifferenceintheoperations ofthetwo.Thedifferenceisinwhoholdsthe membershipcontractwiththefarmer.Ina centralizedcooperativethemembersareindividual farmers.Inafederatedcooperativethemembersare localcooperativeswhichinturnhavememberswho areindividualfarmers. Centralized: Thecontrolofthecentralized cooperativeisinthehandsofthemembers. Thereisoneboardofdirectorselectedbythe members.Usuallythedirectorsareelectedby districts.Themanagersupervisesallofthe cooperative'soperationsandhiresallpersonnel. Thecooperativemayoperatenumerousbranches, butthebranchesaredirectlyresponsibletothe centralmanagement. Federated: Themembersofafederatedcooperative arelocalcooperativeswhichhaveindividual farmersastheirmembers.Thelocalsare governedbytheirownboardsofdirectors,have theirownmanagersandoperatetheirown facilities.Eachlocalchoosesoneormore representativestoserveontheboardofdirectors ofthefederation.Theservicesofafederated marketingcooperative,forexample,include marketingtheoutputofitslocals,establishing gradestandards,brandsandtrademarks, advertisingitsproducts,maintainingsalesor purchasecontractsandconductingresearch.

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Marketing Page4 Bothformsoforganizationaredemocratic.Both canfunctionwithequalefficiency.Cooperativesmay bemarketing,bargaining,purchasingorservice oriented.TYPESOFCOOPERATIVESMarketing: Thetermmarketingreferstoallofthe manyfunctionsorservicesthatmustbe performedingettingaproductfromtheproducer totheconsumer.Themoreimportantofthese jobsareassembling,grading,standardizing, packing,transporting,storing,financing, processing,distributing,merchandising, advertisingandselling.Marketingcooperatives mayperformjustonemarketingservice,or several. Bargaining: Bargainingpowerisageneralterm referringtotheabilitytoinfluencetheoutcome oftheprice-makingtermsoftrademorefavorable tothemselves.Becauseoftheirrelativelysmall sizeandlargenumbers,growersformbargaining cooperativestocentralizeandincreasetheir marketingstrength.Throughtheircooperatives theynegotiateasagroup,ratherthanas individualgrowers.Cooperativebargainingisone methodofgivingfarmersavoiceinestablishing thepricefortheirproducts. Purchasing: Farmsupplyorpurchasingcooperatives attempttoreducethefarmers'costofproduction inputs.Otherwise,thefarmersellshisproducts atwholesalepricesandbuyshisinputsuppliesat retail.Purchasingcooperativesmakeuseof volumediscountsandspecialpurchase opportunitiesforwhichindividualfarmerscould notqualify.Thereducedcostsarepassedonto thefarmerseitheraslowerprices,orattheend oftheyearinrefunds,orboth.Refundsare basedonthevolumeofbusinesseachfarmerdid withthecooperative.Purchasingcooperatives alsoarrangeforthepurchaseofsupplies manufacturedinputstotheirstandardsand qualityspecifications. Service: Theterm"servicecooperative"referstoa widevarietyofcooperativesotherthanthose engagedinmarketing,bargainingorpurchasing. Suchcooperativesmayormaynotbe incorporated.Theyareorganizedtofulfillan economicneed.Theyprovideaservicetheir memberswantatlesscostorthatcouldnot otherwisebeobtained.Servicecooperatives engageinsuchactivitiesasartificialbreeding, farmcredit,generationandmarketingof electricity,mutualirrigation,andproviding marketinformation.COMMODITYINFORMATIONMarketintelligenceisimportantindecidinghow tomarkettothebestadvantage,productionthatis virtuallycomplete(cannotaltertheproduct)andwhat adjustmentsshouldbemadeintheproductionlevel forfuturemarketing. Thesourcesthatprovideinformationabout FloridacommoditiesincludetheFloridaDepartment ofAgricultureandConsumerServices,theFederalStateMarketNewsServicesinWinterPark,Florida AgriculturalStatisticsServiceinOrlando,variouscrop andsituationreportspublishedbytheUSDA,and reportsissuedbythecommodityorganizations.A currentlistofavailablereportscanbeobtainedby contactingtheseagenciesortheFoodandResource EconomicsDepartment.SOURCESOFMARKETINGINFORMATIONInformationonavarietyofmarketingissues acrossawiderangeofFloridacommoditiesis availablethroughextensionmarketingeconomistsin theFoodandResourceEconomicsDepartment.In additiontodirectcontactwithextensionmarketing specialists,informationisavailableintheformof newsletters,extensionnotes,staffpapersand economicinformationreportsaswellasthemore traditionalextensionfactsheets,circularsand bulletins.Othersourcesofmarketingandeconomic informationforselectedcommoditiesaredetailed below.Also,electronicmarketinformationcanbe obtainedbycalling(904)392-6270.CitrusDailyInformationTheWallStreetJournal JournalofCommerce,NewYork OtherMajorNewspapers FrostWarningService,Lakeland,FL CitrusAssociatesoftheNewYorkCottonExchange, "DailyMarketReport"

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Marketing Page5WeeklyInformationCitrusAssociatesoftheNewYorkCottonexchange "FCOJExchangeReport" FloridaAgriculturalStatisticsService,"Fla.Weather &CropNews" FloridaCitrusProcessorsAssociation,"FCOJ Statistics","OrangeUtilization,Prices&Yield" PriceCardsfromMajorProcessors CitrusAdministrativeCommittee,"StatisticalBulletin" Fla.CitrusMutual,"Mutual'sWeeklyCitrus Summary","Triangle" Fla.Dept.ofCitrus-MarketResearchDept.,"Weekly CitrusStatisticalReport","FrozenConcentrate& ChilledOrangeJuice,Nat'l.ConsumerPurchases" Fla.Dept.ofAgriculturalConsumerServices."Fla. CitrusMaturityTests" AgriculturalMarketingServiceFederal-StateMarket News"CitrusMkt.Report" VariousBrokerageOffices,WeeklyCitrusLettersor CommentariesMonthlyInformationUSDA-CropReport Fla.Dept.ofCitrus,MarketResearchDept."Citrus Digest" USDA-CommodityFuturesTradingCommission, "CommitmentsofTradersinCommodity Futures","MonthlyCommodityFuturesStatistics" "CitrusandVegetableMagazine" "TheCitrusIndustryMagazine" "FloridaGrowerandRancherMagazine" UniversityofFlorida,FoodandResourceEconomics"AnnualInformationCommodityResearchBureau,"CommodityYear Book" FloridaCitrusMutual,"AnnualStatisticalReport" FloridaDept.ofAgricultureandConsumerServices, "Fla.AgriculturalStatisticsCitrusSummary" FloridaCitrusProcessorsAssociation,"Yearly StatisticalSummary" USDA-CommodityFuturesTradingCommission, "AnnualSurveyofCommodityFuturesStatistics" CitrusAdministrativeCommittee,"StatisticalRecord"MiscellaneousInformationFloridaDept.ofCitrus,"EconomicResearchReport" FloridaAgriculturalStatisticsService,"FreeCensus" StateofFlorida,"CitrusLaws"DairyDailyInformationAgriculturalMarketingService,Officeof AdministratorofFederalMarketOrders DairyFarmersIncorporated FloridaDept.ofAgricultureandConsumerServicesWeeklyInformationNationalMilkProducersFederation,"NewsforDairy Coops"Monthly(orseveraltimeperyear)InformationDairyFarmsIncorporated,"SoutheasternDairy Review" FloridaAgriculturalStatisticsService,"FloridaDairy: MilkProduction","FloridaAgriculturePrices" USDA-CropReportingBoard,"AgriculturePrices" USDA-EconomicReportingService,"DairySituation","AgriculturalOutlook","FeedSituation" USDA-Farmers FloridaDept.ofAgriculturalandConsumerServices, "MarketBulletin" UniversityofFlorida,"FloridaFoodandResource Economics" FloridaDairyProductsAssoc.NewsletterAnnualInformationFloridaAgriculturalStatisticsService,"Dairy Statistics"MiscellaneousInformationProductCreditAssociations FederalLandBankAssociations

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Marketing Page6PoultryDailyInformationAgriculturalMarketingserviceFederal-StateMarket News,"EggsandPoultryReport",Taperecorded MarketReports(813)272-2592 PoultryProcessorsorEggPackers LocalNewspapersWeeklyInformationFloridaAgriculturalStatisticsService,"Florida Poultry:BroilerReport" CommodityBrokerageHouses,"Market Commentaries"Monthly(orseveraltimesperyear)InformationAgriculturalMarketingServiceFederal-Statemarket News,"EggandPoultryReport:Hatcheryand Production" FloridaAgriculturalStatisticsService,"Florida Poultry:Layers,Eggs,HatcheryProduction", "FloridaAgriculturalProduction" USDA-CropReportingBoard,"Eggs,Chickenand Turkeys" USDA-EconomicResearchService,"PoultryandEgg Situation",AgriculturalOutlook" GoldKist,"GoldKistNews" FloridaPoultryFederation,"Newsletter" UniversityofFlorida,"FoodandResource Economics"AnnualInformationFloridaAgriculturalStatisticsService,"Poultry Summary" USDA-CropReportingBoard,"Chickens,Eggsand Broilers" AnnualReportsofPoultryContractorsMiscellaneousInformationProductionCreditAssociations FederalLandBankAssociationsVegetablesDailyInformationAgriculturalmarketingService-USDAFederal-State MarketNews,DailyMarketReportsOriginating inN.PalmBeach:"Leafy&TenderVegetable Report","TomatoandWinterPotatoReport", "WatermelonReport";Miami:"SubtropicalFruit andVegetableReport";Hastings:"Potato Report";Sanford:"VegetableReport";Nogales, Mexico:"Fruit&VegetableReport" FloridaSweetCornExchange"OfficialPriceBulletin" AgriculturalmarketingService"DailyFreshFruit& VegetableWholesaleMarketReport";Tape RecordedMarketReports-Miami:(305)6667106;Ft.Myers:(813)322-2114;PlantCity(813 754-6822WeeklyInformationFloridaAgriculturalStatisticsService-"Vegetables Highlights","CeleryReport",TomatoReport", "FloridaWeatherandcropNews","DadeCounty PoleBeans" AgriculturalMarketingServiceFederal-StateMarket News"UnloadsofFreshFruitsandVegetable WeeklySummaryShipments",Fla.FreshFruit andVeg.Shipments","NationalShippingPoint Trends" FloridaTomatoCommittee-"WeeklyReports: ShipmentsandPrices"Monthly(orseveraltimesperyear)InformationFloridaAgriculturalStatisticsService-"Monthly CeleryReport""FloridaAgriculturalPrices, "AcreageandIndicatedProduction","Potato Report","CabbageReport",EggplantandPeppers Report" USDA-EconomicReportingService"Vegetable Situation" USDA-CropReportingBoard"ColdStorageReport", "CropProduction","PotatoStocks" CitrusandVegetableMagazine FloridaGrowerandRancherMagazineAnnualInformationFloridaAgriculturalStatisticsService"Florida VegetableAnnualSummary","Vegetable Summary","Watermelon:IntentionstoPlant"

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Marketing Page7 USDA"AgriculturalStatistics" FloridaTomatoCommittee"AnnualReport" AgriculturalMarketingServiceFederal-StateMarket News"MarketingFlorida-GeorgiaWatermelons", "MarketingSoutheasternPotatoes","Marketing FloridaVegetables","Tomatoes","FreshFruitand VegetableShipments","FreshFruitandVegetable Unloads","SummaryofWholesalePrices"Livestock--Cattle,HogsDailyInformationLocalNewspapers OtherMajorNewspapers LocalAuctionReportofSales TapeRecordedMarketNewsReports-Florida: (305)846-6328;Southeast:Thomasville,GA(912) 226-9511Macon,GA(912)743-1903Montgomery, AL(205)263-4114;Midwest:Peoria,IL(309)6768811Omaha,NE(402)731-4481or(402)731-5355WeeklyInformationFloridaDept.ofAgriculturalandConsumerServices "FloridaWeeklyLivestockSummary" AgriculturalMarketingServiceFederal-StateMarket News"LivestockMeat""WoolMarketNews" FloridaAgriculturalStatisticsService"Florida WeatherandCropNews" Federal-StateMarketNews"AlabamaWeekly LivestockMarketReview","GeorgiaWeekly LivestockMarketReview"Monthly/QuarterlyInformationFloridaAgriculturalStatisticsService"Florida LivestockReview","FloridaLivestock","Florida AgriculturalPrices" USDA-CropReportingBoard"CattleonFeed", "HogsandPigs","LivestockSlaughter","Cold Storage" USDA-EconomicResearchService"Livestockand MeatSituation","AgriculturalOutlook" UniversityofFlorida"FloridaFoodandResource Economics" FloridaGrowerandRancherMagazineAnnualInformationFloridaAgriculturalStatisticsService"Livestock Summary" USDA-CropReportingBoard"Cattle:Number ValueandClasses,MajorStates,July1""Meat Animals"Nursery,Foliage,FlowersDaily(ormorethanonceperweek) InformationAgriculturalmarketingserviceFederal-StateMarket News: a.ShippingPointReports-Florida"Ornamental Crops:Foliage""OrnamentalCrops:Cut Flowers" b.WholesaleMarketsReportsFrom:Boston, Chicago,Milwaukee,Dallas,Minneapolis, SanFranciscoWeeklyInformationAgriculturalMarketingServiceFederal-StateMarket News"OrnamentalMarketTrends"Monthly(ormorethanoncepermonth) InformationThePacker"Flower-GrowerSupplement UniversityofFlorida"FloridaFoodandResource Economics"AnnualInformationAgriculturalMarketingServiceFederal-StateMarket News"MarketingFloridaOrnamentalCrops" a.FreshFoliagePlants b.FreshFlowersandFerns USDA-CropReportingBoard"FlowersandFoliage Plants" FloridaAgriculturalStatisticsService"FloridaCrops: FlowersandFoliagePlantReport"MiscellaneousInformationFloridaAgriculturalStatisticsService"FloridaTurfgrassSurvey" UniversityofFlorida"FoodandResource Economics","EconomicReports","Economic InformationReports"

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Marketing Page8 USDA"CensusofAgriculture"GrainsDailyInformationLocalNewspapers OtherMajorNewspapers AgriculturalMarketingServiceFederal-StateMarket News:TapeRecordedMarketReportsSpringfield,IL(217)782-2055WeeklyInformationFloridaAgriculturalStatisticsService"FloridaField Crops" USDA-CropReportingBoard"ProspectivePlanting", "CropProduction","GrainStocks" USDA-EconomicResearchService"FatsandOils", "FeedSituation","WheatSituation","SupplyDemandEstimates","FertilizerSituation","World AgriculturalSituation","AgriculturalOutlook" UniversityofFlorida"FloridaFoodandResource Economics"AnnualInformationUSDA-CropReportingBoard"CropProduction AnnualSummary","FieldCrops","Soybean Stocks"SugarDailyInformationNewspaper FloridaSugarCaneLeague SugarMills CommodityBrokeragehousesWeeklyInformationCommodityBrokeragehousesweeklymarket commentaryMonthly(orseveraltimespermonth)USDA-:SugarandSweetenerReport","World AgriculturalSituation","AgriculturalOutlook" CropReportingBoard-USDA"ProspectivePlantings", "CropProduction" FloridaSugarCaneLeague,"FloridaSugarNews" FloridaFieldReport UniversityofFlorida"FoodandResourceEconomics"FloridaAgriculturalStatisticsService"Field Crops"USDA-CropReportingBoard"CropProduction: AnnualSummary"MiscellaneousInformationProductionCreditAssociation FederalLandBankforCooperatives ColumbiaBankforCooperatives ReportsforForeignAgriculturalService-USDA "ForeignAgriculturalCircularSugar"TobaccoDailyInformationAgriculturalMarketingServiceFederal-StateMarket News,"TobaccoMarketNews" DailyNewspapersWeeklyInformationAgriculturalMarketingServiceFederal-StateMarket News,"WeeklyTobaccoMarketNews" FloridaDepartmentofAgricultureandConsumer Services,"WeeklyReportofProducersofLeaf TobaccobyMarkets"MonthlyInformationAgriculturalMarketService,"StocksReport" EconomicResearchService,"TobaccoSituation", "AgriculturalOutlook" CropReportingBoard"CropProduction", "AgriculturalPrices" FloridaAgriculturalStatisticsService,"FloridaField Crops" Fine-CuredTobaccoCooperativeStabilization Corporation,"Newsletter"

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Marketing Page9AnnualInformationAgriculturalMarketService,"AnnualReportof TobaccoStatistics","AnnualMarketReview" TobaccoAssociates"AnnualReport"MiscellaneousInformationForeignAgriculturalService,"TobaccoCirculars", "ForeignTobacco"Sub-tropicalFruitsDailyInformationAgriculturalMarketingServiceFederal-StateMarket News"Sub-TropicalFruitsandVegetables" TapeRecordedMarketReports,Miami:(305)6667106WeeklyInformationAgriculturalMarketingServiceFederal-StateMarket News,"WeeklyAvocadoandLime"(California) FloridaLimeandAvocadoCommittee,"FloridaLime Shipments,Summary,andComparisons","Trends inFloridaShipmentsbyYearandMonth"and "FloridaAvocadoShipments,Summaryand Comparisons","TrendsinFloridaShipmentsby YearandMonthMonthly(orseveraltimesperyear)InformationFloridaAgriculturalStatisticsService"Agricultural Prices","FloridaSpecialtyCrops:LimeForecast, AvocadoForecast"AnnualInformationFloridaAgriculturalstatisticsService"FloridaCitrus", "AnnualProductionandValue',"Lemon Production","CitrusSummary",FloridaSpecialty Crops:Avocados" FloridaLimeandAvocadosCommittee"Annual Report" AgriculturalMarketingServiceFederal-StateMarket News,"MarketingFloridaSub-TropicalFruitsand Vegetables"MiscellaneousInformationFloridaAgriculturalStatisticsService,"TreeCensus"