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Search Engine Optimization Supports Research Access Online

http://www.africa.ufl.edu/pub_res/casrr.html ( Publisher's URL )
University of Florida Institutional Repository
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Title:
Search Engine Optimization Supports Research Access Online
Series Title:
Center for African Studies research report
Physical Description:
Newsletter article
Creator:
Reboussin, Daniel
Publisher:
Center for African Studies, University of Florida
Place of Publication:
Gainesville, Florida
Publication Date:

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Notes

Acquisition:
Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Daniel Reboussin.
Publication Status:
Published

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Source Institution:
University of Florida Institutional Repository
Holding Location:
UF
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This item is licensed with the Creative Commons Attribution Share Alike License. This license lets others remix, tweak, and build upon this work even for commercial reasons, as long as they credit the author and license their new creations under the identical terms.
Resource Identifier:
System ID:
IR00003517:00001

MISSING IMAGE

Material Information

Title:
Search Engine Optimization Supports Research Access Online
Series Title:
Center for African Studies research report
Physical Description:
Newsletter article
Creator:
Reboussin, Daniel
Publisher:
Center for African Studies, University of Florida
Place of Publication:
Gainesville, Florida
Publication Date:

Subjects

Genre:
Spatial Coverage:

Notes

Acquisition:
Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Daniel Reboussin.
Publication Status:
Published

Record Information

Source Institution:
University of Florida Institutional Repository
Holding Location:
UF
Rights Management:

This item is licensed with the Creative Commons Attribution Share Alike License. This license lets others remix, tweak, and build upon this work even for commercial reasons, as long as they credit the author and license their new creations under the identical terms.
Resource Identifier:
System ID:
IR00003517:00001


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PAGE 1

Daniel A. Reboussin: Search Engine Optimization Supports Research Access Online E ven if it is, can it be discovered by the scholars who need it? In 2011 the University of Florida George A. Smathers Libraries digitized J.M. Derscheid Rwandan history collection T he over 800 items on 2,0 21 microfilm frames were primary sources for the research of Ren Lemarchand, Alison Des Forges, and Catharine Newbury, among others. It was the defin ition of arcane: obscure and esoteric. Most of the contents were in French, copies were scarce, and items had to be identi fied from carbon cop ies of a typescript inventory passed from hand to hand, compiled by Des Forges in 1967 as a graduate student. Simply u ploading scholarly works, research materials, or data to a Web site doesn t assure they can be retrieved by Google if an information seeker is unaware of the resource, or the title or other descriptive information. Search engines use crawling a nd indexing to gather metadata ( much like the information in catalog record s and scholarly citation s ) and to decide what a Web page is about. The Web site itself influence s how Google determines value and ranks results : technical features are important, including compliant code, but .edu and .org domains are also factors su pporting legitimacy, value, and relevance (Wikipedia .org is an excellent example, as it is also among the most visited Web sites) Rich content, dense contextual information within a site, and links to the material from other highly ranked sites are key fa ctors in how a site will appear in search results. Library best practices include providing public metadata for curated materials and for manuscripts and archives collection context (finding aids convey a be the scope, physical extent, contents, arrangement and also point to related works). C an these practices be adapted to ensure that the Derscheid Collection is discoverable online by the researchers who will benefit most from using it ?

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2 Laurie N. Taylor, Digital Humanities Librarian and I combined our technical and curatorial efforts in 2011 2012 to collaborate on an award winning project (CRL Primary Source Award for Access see: http://www.crl.edu/fo cus/article/8132 ) to enhance access to the Derscheid Collection using Search Engine Optimization ( SEO ) techniques W hen employed as a public service, SEO promotes the discoverability of resources so that the researchers who need them can find them online, displayed prominent ly within search results L ibrary and archival c uratorial practices serve as the foundation for applying SEO help ing researchers to find the materials they need online. Briefly, our activities included providing an item by item index online, uploading a translated biography of the collector writing an extended Wikipedia biography on Derscheid and securing permission to digitize 1970 Rwanda and Burundi to include on the Derscheid Collection landing pa ge ( http://ufdc.ufl.edu/derscheid ) Together, the information in these sources provides an excep tionally rich scholarly context to orient readers and excellent data for search engines to crawl. We promoted the new online availability through social media, blogs, and a brief announcement at the ASA roundtable on the 2011 David Newbury We also promot ed our work through local workshops a conference presentation on the theme is/connects: at Oxford ( http://ufdc.ufl.edu/AA00011385 ) and a forthcoming cha pter to be published by its organizers, the Standing Conference on Libr ary Materials on Africa ( http://scolma.org/ ) s regarding the UF Institutional Repository, employing SEO methods for public research, and library related matters. Daniel A. Reboussin, Ph.D. Head, African Studies Collections at the Smathers Libraries and Affiliate Center for African Studies. Digitization of African Studies Collections is supported by the CAS Title VI grant in collaboration with the UF Libraries.