FCS6018 Get SMART: Improve Your Extenion Objectives1David C. Diehl and Sebastian Galindo-Gonzalez2 1. This document is FCS6018, one of a series of the Department of Family, Youth and Community Sciences, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication dat e June 2012. Visit the EDIS website at http://edis.ifas.u.edu 2. David C. Diehl, assistant professor, Department of Family, Youth and Community Sciences; and Sebastian Galindo -Gonzalez, research assistant professor, Department of Agricultural Education and Communication; Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL 32611.The Institute of Food and Agricultural Sciences (IFAS) is an Equal Opportunity Institution authorized to provide research, educational information and other services only to individuals and institutions that function with non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, marital status, national origin, political opinions or aliations. U.S. Department of Agriculture, Cooperative Extension Service, University of Florida, IFAS, Florida A&M University Cooperative Extension Program, and Boards of County Commissioners Cooperating. Millie Ferrer-Chancy, Interim DeanOverviewIn Extension, program goals and objectives are central of program development and evaluation. While goals broad statements of desired change, objectives are more specic and measurable statements that would indicate progress on the achievement of a goal. e Florida Cooperative Extension guidelines for tenure and promotion state: e program objectives should be clear, measurable and concise statements of the major intended outcomes of the program, i.e., the major changes that were expected to be made by the participants. . ese may be expressed in terms of changes in practices, knowledge, attitudes, skills, etc. e objectives are derived directly from the situation statement (expected returns on investment), therefore the tie with the situation statement should be obvious. e end result (i.e., impacts) of these changes that aect participants economic, environmental or social status can be discussed in the Outcomes/Impacts Section (IFAS Extension, 2007). Objectives should be developed during the program planning stage and should guide the design and delivery of educational materials as well as the intended methods of evaluation. Extension objectives should specically articulate the ways in which a program will change the targeted participants or clientele by building their knowledge and skills through education (learning objectives) or by modifying their behaviors (behavioral objectives). Objectives are useful for planning programs because they clarify the intended outcomes of a p rogram and provide a basis for evaluating the extent to which the expected ha been achieved. Strong objectives a element of reporting provide the struc understanding what change should be taking place sult of programmatic eorts. SMART ObjectivesMany dierent thinkers have proposed the framework of SMART Objectives to assist educators and program planners in developing strong objectives. Michael Patton (2008) discusses SMART Objectives using the following mnemonic: Specic Measurable Achievable Relevant Time-bound Does the objective explicitly state how the target audience will change? In contrast to goals, which are purposefully broad, objectives should be specic and should clearly communicate the desired change that will take place. In Extension programs, objectives should clearly state what knowledge will be built, what attitudes will be changed, what skills will be strengthened, or what behaviors will be increased. Additionally, the specic audience that will experience the change should be identied when possible (e.g., people with diabetes, homeowners, youth in 4-H, etc.). Objectives should be concrete and easily understood.
2 Is the objective measurable and measure it? To be useful, objectives need to be measur in the context of Extension programming. Extension should be able to describe the ways in which objec be measured to assess progress. is means that agents should describe the means by which they measure the possible change in their target audience workshop survey, follow-up survey, interview, obser etc.). Is t he objective achievable given the resources and program you have in place? Objectives should be reasonable, realistic, and achievable within the context of the program being proposed or delivered. When objectives are developed for a new program, it can be dicult to assess what is realistic. However, once a program is in place, an analysis of evaluation data can be used to inform future expectations regarding program performance. Other agents delivering similar programs may also be a source for benchmarking how much change is realistic to anticipate. Does the objective align with the larger goals of the program and with the goals of the participants? Objectives should align with the overarching goals of the educational program and should be consistent with the participants desires for increased knowledge or behavioral change. When this alignment takes place, the objectives are relevant and can be used to describe progress toward the larger programmatic goals. Does the objective state the time frame for the proposed change? It is helpful to place a time boundary on the achievement of objectives. Because Extension reporting takes place on an annual basis, many objectives are written with an understanding that they should be achieved within the programmatic year. Objectives can also be set relative to time frames following programming, such as immediately aer training or within six months aer training. Typically, these time boundaries should correspond to the data collection time table (i.e., When will you collect post-test data? When will you collect follow-up data?). Steps for Developing SMART ObjectivesTable 1 presents four steps that can be used to develop SMART Objectives. Sample ObjectivesObjectives will vary from situation to situation, but these steps can be used to develop SMART Objectives for a variety of program areas. Samples from Extension faculty include the following: Nutrition: Aer a series of ve lessons, 50% of participating children will eat more fruits and vegetables, as measured by pre/post self-reports by the children. Fertilizer Use: Following two on-site visits and soil testing, 80% of farmers will reduce the amount of phosphorous fertilizer applied per acre of pasture by at least 10% as determined by a pre/post survey of producers fertilizer use. Car Safety: Within one year, 50 individuals will be certied to become Child Passenger Safety Technicians, as measured by the certication exam. Pesticide Use: 2008 2012, fessional horticulture service companies compliance with Florida pesticidelicensing 4-H: In 2012, 80% of youth who par ticipate in animal science educational activities will gain decision-making and self-responsibility skills (i.e., accounting, time management, writing, marketing, and goal-setting) related to work in animal management operations as evidenced by project reports, standards of excellence awards, and club participation records. Table 1. Four steps for developing SMART Objectives Step Specics Example 1. Set time frame for the objective. By such and such a time Within 3 months of program completion, 2. Set the threshold for the target audience.___ % or ____ # at least 50% of program participants with diabetes 3. Describe the desired change (behavior or knowledge). will do or will know will adopt two or more diabetes selfmanagement practices 4. Describe the measurement approach.as measured by as measured by a 3-month follow-up survey. Example Objective: Within 3 months of program completion, at least 50% of program participants with diabetes will adopt two or more diabetes self-management practices as measured by a 3-month follow-up survey.
3 Diabetes Management: Aer nine lessons, at least 30% of program participants with diabetes will improve their blood glucose control as evidenced by reduction of their A1c value as reported on laboratory results. (According to the American Diabetes Association good control is less than 7% [i.e., 154 mg/dl average blood glucose]) Master Naturalist: From 20102014, parti cipants completing a Florida Master Naturalist Program class will increase their understanding of coastal systems by at least 10% as measured by pre/post knowledge tests. Forage Management: Ten cow-calf operators in the county will adopt improved forage management practices, including at least one of the following: installing additional cross fencing, renovating/establishing permanent pastures, or including improved or alternative forage species to their forage production systems. is will be measured by a follow-up survey and eld observations. Aer-School Program: Within one year, 90% of youth in school enrichment programs will improve their skills related to self-awareness, decision making, and organization as measured by pre/post tests and teacher observations. Small Farms: Within three months, 50% of clients participating in the Small Farm Establishment Series will understand the importance of treating a farm/ranch like a business. is will be measured through a 3-month follow-up interview. County Extension Director/Administrative: In the current year, 70% of county agents will apply for grants to support Extension programming and 20% will successfully obtain funding. Data will be compiled from faculty Reports of Accomplishment. ConclusionAlthough SMART Objectives are critical to Extension programming, it can be challenging to develop good objectives that correspond to program content and are measurable given the time constraints of many programs. It can also be dicult to ensure that your objectives are meaningful and connect strongly to your expectations for your program. It is always a good idea to have your peers or supervisor review your objectives and use their feedback to ne-tune your work. SMART Objectives are a critical part of all Extension programs and can be used to guide both program development and evaluation. In Florida Extension, objectives are a key component of Plans of Work, Reports of Accomplishment, and review for tenure and promotion. Good objectives create the foundation for good programs and keep educators focused on the change they seek to create in their target audience. Because they are measurable, objectives also form the foundation for evaluating how much progress faculty members are making toward their larger programmatic goals. ReferencesIFAS Extension. (2007). Extension program section: Tenure/ permanent status and/or promotion documentation. Gainesville, FL: University of Florida Institute of Food and Agricultural Sciences. Patton, M.Q. (2008). Utilization-focused evaluation ou sand Oaks, CA: Sage.