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Faculty Communications
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Permanent Link: http://ufdc.ufl.edu/IR00000640/00001
 Material Information
Title: Faculty Communications
Series Title: College of Dentistry Fall Forum 2011
Physical Description: Presentation
Creator: Ross, Christine
 Notes
Abstract: Presentation on fair use, intellectual property, and social media given at the College of Dentistry faculty development workshop given October 2011.
Acquisition: Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Christine Ross.
Publication Status: Unpublished
 Record Information
Source Institution: University of Florida Institutional Repository
Holding Location: University of Florida
Rights Management: All rights reserved by the submitter.
System ID: IR00000640:00001

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College of Dentistry Fall Faculty Forum Oct. 27, 2011 FACULTY COMMUNICATIONS: ISSUES IN FAIR USE, INTELLECTUAL PROPERTY AND SOCIAL MEDIA

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Fair Use Intellectual Property Policy FACULTY COMMUNICATIONS IN THE CLASSROOM

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Print articles, books, newspapers, sheet music Non Print software, movies, photos, sculpture Internet blogs, podcasts, web pages Bundle of Rights reproduce, copy, distribute, publicly perform, create derivatives, publicly display Exceptions Public Domain works of federal government; pre 1923 works; the Internet is not Public Domain! Non Copyrightable Works facts, ideas Performance or Display in Teaching (Classroom and Online) Face to Face Teaching display or perform works Online Teaching limitations; reasonable and limited portions of AV works Fair Use COPYRIGHT DEFINED AND EXPLAINED

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Purpose and Character of the Use a) Educational vs. Commercial b) Transformative vs. Reproduction c) Spontaneous vs. Repetitive Nature of the Copyrighted Work a) Technical vs. Artistic b) Factual vs. Imaginative c) Published vs. Unpublished Amount and Substantiality of the Portion Used a) Small amount vs. Larger quantity than needed to meet pedagogical objective b) Selection is or is not Effect of the Use on the Market a) Copying viewed as alternative to students purchasing original work? b) Ready market for the original? c) Avoiding payment of royalties ? FOUR FACTORS OF FAIR USE

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USING COPYRIGHTED WORKS: PRINT In Class Online May photocopy reasonable quantities of print works for distribution in class guidelines are NOT the law May include quotes in lecture slides Use a link to the work whenever possible URLs not copyrighted License/contract restrictions If posting copies of a work, must restrict to students in course and remove at end of the course

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USING COPYRIGHTED WORKS: NON PRINT In Class Online May perform or display entire works in a face to face teaching setting. Network television recording rules must be viewed within 10 days; cannot delete out commercials (cable or satellite check with channel) Do not burn copies for students! May embed short clips into lecture slides Be wary of YouTube (or any potentially illegal copy) Only reasonable and limited portions of dramatic works (e.g. movies) may be digitized and streamed must be on secure site, limited to students in course Link to free, legal streaming content or encourage students to make use of legal streaming services

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USING COPYRIGHTED WORKS: INTERNET In Class Online Content found online is also protected by copyright evaluate same as any other print or non print work Be wary of copying images or video are the originals legal copies? Can always share links beware of deep linking Be wary of infringing content is already illegal Utilize creative commons or public domain works

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INTELLECTUAL PROPERTY OF OTHERS Using Student Created works students own copyright in their works and must secure their permission before reusing or posting online Instructional materials UF may have a property interest in these Policy: www.research.ufl.edu/otl/pdf/ipp.pdf equipment, materials, or technological information, and includes such support provided by other public or private organizations when it is arranged, administered, or controlled by the University. Development of online courses utilizes many University resources included within definition of Thus, copyright in online courses held by University http://www.generalcounsel.ufl.edu/faq/Copyright.pdf Page 7 employment. In general and unless some other arrangement has been made, the discipline in which the creator is engaged by the University or is made with the use of

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Publications Social Media Policy FACULTY COMMUNICATIONS IN THE COMMUNITY

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Traditional publication agreements Transfer of all rights to publisher teaching May hinder dissemination of research and collaboration How to negotiate publication agreement copyright law permits unbundling of rights Author Addendums SPARC http://www.arl.org/sparc/bm~doc/Access Reuse_Addendum.pdf ScienceCommons http://www.sciencecommons.org/resources/faq/authorsaddendum SHERPA ROMEO and JULIET http://www.sherpa.ac.uk/ Publish in Open Access journals RETENTION OF RIGHTS AS AUTHOR

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Free access, without restriction, to scholarly content via the Internet It is not granting permission for others to use or steal your work in contradiction to your rights. Why is OA Important? Cost of scholarly journals Preserve access to locally created knowledge Dissemination of knowledge to all encourages study, collaboration, research, and production of new scholarship Things to Consider How to locate open access journals in your field Directory of Open Access Journals http://www.doaj.org Benefits of publishing in an open access journal. Recognition by tenure units of publication in open access journals OPEN ACCESS

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Applies to all forms of social media (Facebook, Twitter, YouTube, blogs, etc.) Applies to activities outside of work hours Applies to personal as well as official accounts Makes punishable use of social media in ways that violate local, state and federal law. FERPA do not disclose or release student or applicant information via social media HIPAA do not release patient information, including video and photographs, via social media even if it has been de identified Do not provide medical advice or information through social media even if requested by a patient Intellectual Property unpublished research data or unprotected intellectual property may not be released in a way that impairs patent protection or violates terms of a grant or contract UF Affiliation Misrepresentation those affiliated with UF may not portray themselves as acting on behalf of the university or any part of it or present a social media account as an official account without authorization Official accounts through University Relations (http://www.urel.ufl.edu/marketingCommunications/socialMedia /) UF SOCIAL MEDIA POLICY

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QUESTIONS? Contact Information: Christine Ross, christine.ross@ufl.edu 273 2710 Twitter: campuscopyright & UFScholComm Blog: http://campuscopyright.wordpress.com