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Using NLM Exhibits and Associated Events to Engage Library Users and Reach the Community
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Permanent Link: http://ufdc.ufl.edu/IR00000633/00001
 Material Information
Title: Using NLM Exhibits and Associated Events to Engage Library Users and Reach the Community
Physical Description: Conference Poster
Creator: Beth Auten ( Author, Primary )
Hannah Norton ( Author, Secondary )
Michele R. Tennant ( Author, Secondary )
Publisher: Presented at the Southern Chapter Medical Library Association Annual Meeting, October 7, 2011
Copyright Date: 2011
 Notes
Abstract: Title: Using NLM exhibits and associated events to engage library users and reach the community Question/Objective: In 2010 we began a concerted effort to make our library a more welcoming, relevant space, and developed programming around traveling exhibits from the National Library of Medicine. We assessed our progress in reaching our primary users in the health sciences, as well as others on campus and in the community. Methodology: We first hosted “Rewriting the Book of Nature: Charles Darwin and the Rise of Evolutionary Theory”. Although the library augmented the exhibit with related presentations, we experienced lower than anticipated turnout. We analyzed our approach to the exhibit, identified a number of potential areas for improvement, and then hosted “Frankenstein: Penetrating the Secrets of Nature.” We created an interdisciplinary film and lecture series related to the exhibit, and were awarded $2500 in supporting funds through a competitive process. Our intended audience included faculty, students, and staff from various disciplines and members of the community. We developed a detailed marketing/communications plan, and publicized widely. To assess the impact of our programming and this plan, we surveyed attendees at each event. Findings: Results indicate that respondents heard about the events in multiple ways, suggesting that a broad approach using many media is effective. The majority of respondents indicated that they would be more likely to use the library following attendance, and that their perception of the library had changed. Conclusion: NLM’s exhibits and associated programs can bring members of the university and community into the library, providing attendees with a glimpse of what the library offers. An increase in attendance for Frankenstein suggests the creation of a robust marketing communications plan is worth the effort. Survey results will inform our coordination of future programming. This poster will describe our planning, programming, survey results, and lessons learned.
Acquisition: Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Anna Auten.
Publication Status: Unpublished
 Record Information
Source Institution: University of Florida Institutional Repository
Holding Location: University of Florida
Rights Management: All rights reserved by the submitter.
System ID: IR00000633:00001

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Using NLM Exhibits and Associated Events to Engage Library Users and Reach the Community Beth Auten, Reference and Liaison Librarian, Health Science Center Libraries, University of FloridaGainesville; Hannah F. Norton, Reference and Liaison Librarian, Health Science Center Libraries, University of FloridaGainesville;Michele R. Tennant, Assistant Director, Biomedical and Health Information Services, Health Science Center Libraries and Bioinformatics Librarian, UF Genetics Institute, University of FloridaGainesville In 2010 we began a concerted effort to make our library a more welcoming, relevant space, and developed programming around traveling exhibits from the National Library of Medicine. We first hosted Rewriting the Book of Nature: Charles Darwin and the Rise of Evolutionary Theory. Although the library augmented the exhibit with related presentations, we experienced lower than anticipated turnout. We analyzed our approach to the exhibit, identified a number of potential areas for improvement, and then hosted Frankenstein: Penetrating the Secrets of Nature. We created an interdisciplinary film and lecture series related to the exhibit, and were awarded $2500 in supporting funds through a competitive process. Our intended audience included faculty, students, and staff from various disciplines and members of the community. We developed a detailed marketing/communications plan, and publicized widely. To assess the impact of our programming and this plan, we surveyed attendees at each event. in the health science colleges. Background Purpose of Our Exhibits and Events Program Darwin: Our Voyage Begins Planning began in August of 2010 for a November 2010 opening. Although we wanted to plan programming around the exhibit, we decided to plan relatively few events and keep the exhibit somewhat low key given the short timeline, our relative inexperience in event planning, and the lack of funding. from the Health Science Center Libraries (HSCL) director. and existing events: Tea with Dr. Betty Smocovitis, a nationally-renowned Darwin scholar from UF A Galapagos travelogue by a librarian who had recently visited the islands A panel of health care students who work in Central and South America to celebrate the concurrent International Education Week. liaisons, postings on the library website, printed posters in the Health Science Center, development of a LibGuide. was lower than expected. Frankenstein: Evolving from Exhibit Plus to True Event Series December of 2010 for a May 2011 opening numerous lessons from the Darwin experience, we: Searched for potential on and off campus speakers who would interest the scientific and medical realms as well as those that could provide broader appeal Added film screenings to the list of possibilities Created an extensive HSCL Communications and Marketing Plan Sought funding from UFs Center for the Humanities and the Public Sphere Created a short survey to learn more about our attendees and their programming preferences Health Science Center, HSC + All University of Florida, HSC + UF + Gainesville Community Over 40 methods/venues Table tents (cafeterias), posters, newsletters, fliers, Post (HSC magazine), Alligator (campus newspaper) Faculty, student, and programmatic e-mail lists, library websites, splash page on HR/administrative website, retired faculty and student websites, campus marquees, campus calendars Facebook, Twitter, Foursquare, Gowalla, Yelp, YouTube exhibit content and intended audience. at the University of Florida offered support for workshops and speaker series in the humanities. literature as well as science and medicine. the CHPS stressed interdisciplinary themes and bringing in members of the wider community. HSCL Communications and Marketing PlanIn order to assess our efforts at engaging our users and the broader community through exhibits and programming the HSC Library designed a survey to hand out to participants at our events surrounding the Frankenstein exhibit. This 8-question survey was distributed in paper form to attendees at each event and asked for basic demographic information, how attendees found out about the event, how their perceptions were affected by the event, and suggestions for future events. What We Learned events. needed. difficult to book speakers (even those existing on campus). refreshments) would allow more diverse programming (external speakers, films). choose from each day; a slate of events that represented both science/medicine as well as arts/humanities might be appealing. Survey ResultsA total of 90 attendees at all 9 of our events responded to the survey. Their responses to key questions are summarized below. What We Learned from Frankenstein future library-sponsored events through email. the word. programming, but a larger team is necessary to carry out the required tasks throughout the exhibit timeframe. They draw people to the library, and often change attendees perceptions of what the library is and what librarians do. need to find a way to attract more primary clientele from the health sciences. from October 10 to December 2. to: Develop more relevant programming tied to the themes of the exhibit (for example, a suture clinic run by the medical student association) Develop additional partnerships and funding strategies Facilitate advertising to students and faculty via their peers. Finding Funding Outside the Library Assessing Our Efforts Whats Next? Are you more likely to use the HSC Library now that you have attended an event hosted by the HSCL? Aliation of Attendees