Title: Directory and guide of Florida railways for shippers, 1920-1921
Full Citation
Permanent Link: http://ufdc.ufl.edu/FS00000087/00001
 Material Information
Title: Directory and guide of Florida railways for shippers, 1920-1921
Series Title: Directory and guide of Florida railways for shippers, 1920-1921
Physical Description: Book
Creator: Atlantic Coast Line Railroad Co
 Record Information
Bibliographic ID: FS00000087
Volume ID: VID00001
Source Institution: Florida State University
Holding Location: Florida State University
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltqf - AAA1015

Full Text



Has a Very Wide Distribution

Kreolis Disinfectant
A Water Soluble Liquid for
General Disinfecting

Fenole's Cedar Sweeping
A Cedar Sweeping Compound
of Excellent Quality ,

Fenole's Liquid Toilet Soap
and Dispensers, for Public
and Private Lavatories

Fenole Stock and Poultry
Disinfectant and Insecticide
for Animals and Fowls

Fenole's Cedar Polish
For Floors, Furniture, Wood-
work and Automobiles

Fenole's Cedar Floor Oil and
Medicated Floor Oil
For Public and Private

We are Distributors of
Nev-a-tu Toilet Paper, Paper
Towels, Drinking Cups,
Economical Serving Devices
for Same

Fenole Disinfectant Powder
For Surface Closets, Garbage
Cans, Poultry Houses,
Stables, etc.

A Stainless Liquid Insecticide
for Indoor Use

We solicit inquiries from large consumers, and are in position

to give prompt deliveries

Manufactured only by

Fenole Chemical Company

451 Riverside Avenue

Jacksonville, Florida

Family Packages For Sale by Drug, Grocery and Hardware Stores
Accept No Substitutes-If your dealer can't supply you, communicate with us direct




The Fenole Chemical Company, now
one of Jacksonville's biggest industries
and known nationally, has grown from
a small beginning to one of the largest
disinfectant makers in the country. Their
products are in demand in every city in
the United States.
The phenomenal rise of the company
is an interesting story. It began in the
back yard of a residence in Tampa, Fla.,
in 1908. After rapidly growing the com-
pany came to Jacksonville where the
factory floor space occupies 14,000 feet,
with offices and equipment of the highest
standard. There is a complete shipping
department and their equipment includes
a number of auto trucks for rapid deliv-
ery in Jacksonville and vicinity.
The Fenole Company manufactures the
following products that are household
words: Fenole Insecticide, Cedar Sweep-
ing Compound, Cedar Polish, Liquid
Toilet Soap, Cedar and Medicated Floor
Oils, Carbolic Disinfectant Powder, Coal
Tar Disinfectants andDips, ToiletPaper,
Paper Towels, Drinking Cups, etc.
The company supplies the U. S. army
and navy with its products and also many
other government institutions.

The Jacksonville Home of Bradley's
Coe-Mortimer and Bowker's Fertilizer


We have the tools. The most modern and completely
equipped factory in the entire Southeast aids us in maintaining
the high standard of our fertilizers.

Our booklets, "Citrus Culture"
and "Market Crops of Florida"
are free. Write for your copy

The American Agricultural
Chemical Company




Members Federal Reserve System


One Million

Three Hundred

"The Bank of
Personal Service"

Over Four Million





Vice President

Vice President



Vice President


Assistant Cashier

Assistant Cashier

The First State Bank, Ft. Meade, Fla.
Bradentown Bank and Trust Company, Bradentown, Fla.
First National Bank, St. Petersburg, Fla.

Bank of Ft. Myers, Ft. Myers, Fla.
Bank of Plant City, Plant City, Fla.
Bank of Pasco County, Dade City, Fla.





DR. LOUIS A. BIZE, President
PHILLIP LICATA, Vice President
GEORGE V. BOOKER, Assistant Cashier

LEROY CROWDER, Assistant Cashier

Extend to the public a cordial and hearty welcome


Meet your friends at the Big Bank Building

Table of Contents

Agricultural Opportunities ................... 13
Alphabetical Index to Advertisers............. 161
Arcadia ................... ............... 35
Avon Park ................................. 37
Apalachicola ............................... 38

Boca Grande ................................ 39
Boynton .................................... 39
Bradentown ................................. 39
Buena Vista ................................ 39
Bunnell ........................... ........ 39
Business Opportunities in Florida ............. 156

Captiva ..................... ............. 40
Chuluota ................................... 40
Clearwater and Belleair ...................... 81
Classified List of Advertisers................. 158
Classified List of Industries and Shippers on
Atlantic Coast Line Railroad ............... 112
Classified List of Industries and Shippers on
Seaboard Air Line Railroad................ 144
Clermont .................................. 40
Cocoa ..................................... 40
Cocoanut Grove ............................. 41
Commercial Bodies .......................... ..
Crescent City ................. ............. 41

Dania ..................................... 41
Daytona-Daytona Beach-Seabreeze ............ 41
DeFuniak Springs ........................... 42
DeLand ................. ................ 42
DeLeon Springs .......................... 43
Delray ..................................... 44
D undee ..................... ............... 44
D unedin .................................... 81

Eau Gallie .................................. 44
E ustis ...................................... 44

Fellsm ere ..................................
Fernandina ................................
Florence Villa ..............................
Florida City .................... ... ........
Florida's History .................. ........
Fort Meade ..............................
Fort Lauderdale ............... ...........
Fort M years .................................
Fort Pierce ..............................

Gainesville and Alachua County...............
Green Cove Springs .................. ......

H aines City .................................
H astings ....................................
H om estead ..................................
H opkins ........................ .... .....

Jacksonville .................. ............

Kenansville .................. .............
Key W est ...................................
Key W est Extension .........................
Kissimmee ................... ............

Lakeland .................................. 59
Lake W ales ................................. 60
Lake Worth ................................ 61
Largo ..................................... 81
Leesburg ................................. 61
Lemon City ................................. 63
Live Oak and Suwanee County................. 63
Lumber Mills on Florida East Coast Railway .... 156

Manatee .................................... 65
Marion County ............................ 65
Melbourne .................................. 66
Miami ..................................... 66
Monroe County ............................. 67
Monticello ................................. 67
New Sm yrna ................................ 67

Ocala ....................................... 68
Oldsmar .................................. 82
Okeechobee ................................. 69
Orlando ................................... 70
Ormond-by-the-Sea .......................... 71

Palatka and Putnam County................... 73
Palmetto .................................. 75
Palm Beach County .......................... 75
Palm Beach .............................. . 75
Pass-a-Grille .............................. 82
Pensacola ................................... 75
Perry ......................... ............ 77
Pinellas Peninsula ........................... 81
Pinellas Park ............................. 82
Plant City .................. ............. .. 79
Polk County ................................ 84

Quincy ..................................... 87

Rockledge .................... .............. 87

Safety Harbor .............................. 82
Sanford ............. ....................... 87
Sarasota .............. ..................... 89
Silver Springs and the Ocklawaha River........ 89
St. Augustine .............................. 89
St. Petersburg ............................. 84
Stuart ................................... 89
Sutherland ................................. 84

Tallahassee ................................. 91
Tampa .................................... 95
Tarpon Springs ............................. 84
Titusville ................................ 103

23 Vero ................... .................... 109

57 W auchula .................. ............... 109
57 W est Palm Beach .......................... 109
57 Wholesale Merchants ........................ 142
59 Winter Haven .............................. 109

~LK ----


HE object in presenting to the public
this volume of Florida's Railways is
to encourage closer and more profit-
able relations between manufacturers, mer-
chants, shippers and business interests located
in the different sections traversed by the At-
lantic Coast Line, Seaboard Air Line and
Florida East Coast Railway, and to promote
the growth and development of the territory
served by these systems. These lines reach
particularly good sections which offer splen-
did opportunities to locate industrial plants
at points where they may distribute directly
to the greatest number of patrons, which is
of vast importance.

9tR S





i., _.,U -- -.

This is the Interlocking Tile.
The drawing opposite shows
it built into the wall.

The practical
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of strength,
beauty and
economy for
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Partitions always directly over
each other giving greatest
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:3 -' -I '

Same tile bui -
walls any hi.:!
ness. Thi- i
8-inch wal:

Plaster cir-ci
on tile-nc. lu
ring neces:ar:.

d ~;' Er'~
A ~ -;5~

Many Florida homes-bungalows,
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ments, warehouses, factories,
packing houses, schools, etc.,
have been built with Interlocking
Tile-supreme for beauty, utility,
safety and economy.
Illustrated booklet, "Home Walls,"\
and other literature mailed on request.)
[Manufactured and Distributed by

Gamble & Stockton


Office: 327 Laura St.
Phone 1522.




Every mo:-rtar
joint interruJpr-
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heat, cold :or

Honeycorbe.d .

b est in su la .:.r r.'- 7'
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built of trne .
same tile. --

The Interlocking Tile wall showing how it can
be built in different thicknesses and faced with
stucco, brick or left exposed.

Other Fireproof Building Materials of the Superior Sort





Florida Railways




Compiled and published for distribution to
patrons desiring information regarding the
in the territory traversed by the




a 3

_ __

Florida East Coast Railway Company

Industrial Department
J. E. INGRAHAM, Vice-President
~ H. S. MCLENDON, Agricultural Agent

Associated Land Companies:

Model Land Company,
Chuluota Company,
Perrine Grant Land Co.

Okeechohee Company


J. E. INGRAHAM, President
W. R. KENAN, Fice-President
C. S. BRUMLEY, Asst. Secy. & Treas.
J. D. INGRAHAM, Sales Agent
J. E. INGRAHAM, President
W. J. KELLY, Vice-President

Local Agents
St. Augustine,,
Fort Pierce,
West Palm Beach,
. . . Key West,
Cape Sable Lands, St. Augustine,

T HE MODEL LAND COMPANY and associated com-
panies have a large acreage in Duval, St. Johns,
Putnam, Flagler, Volusia, Brevard, St. Lucie,
Palm Beach, Broward, Dade, Monroe, Okeechobee, Os-
ceola and Seminole Counties, which the local agents will
take pleasure in showing or in answering written inquiries
for information. The Model Land Co. has a large acreage
of lands in the Lake Worth sub-drainage district, a large
part of which is now ready for sale, and on which the
S engineers state that reclamation is assured and practi-
DL cally complete.

Main Offices: City Building, St. Augustine, Fla.




Jacksonville Office: 304 West Forsyth Street

- --- -~- -- C

-,.~~ I. I ~L~I

Florida's History

LORIDA'S history carries us back to the early
part of its Sixteenth Century and involves more
of struggle between European nations seeking a
foothold in the newly discovered continent than that
of any other State in the Union. It has passed from
the hands of the Spanish to those of the British and
back again, and finally into those of the Americans.
It was on Easter Day, PAscuaFlorida of the Spanish,
March 27, 1513, that the fair, low-lying shores of what
is now known as Florida were first sighted by a white
man's eye and the expedition headed by Juan Ponce
DeLeon, a Spanish soldier and adventurer, landed near
the present site of St. Augustine. DeLeon taking pos-
session of the country in the name of his king, named
it Florida in honor of the day of its discovery. His
long and fruitless search for a fabled fountain of
eternal youth has been often told. He was also, like

Od Fort Marion, St. Augustine

other discoverers of his age, lured on by reports of the
existence of gold in the country. The great springs in
various sections of Florida sufficiently explain the
fountain myth.
He finally sailed for Spain disappointed, but re-
turned four years later to renew his search for that
fountain, but finally gave it up. Other Spanish adven-
turers attempted to gain a foothold on the coasts of
Florida without success, one of them, Pamphilo de
Narvaez, landing in 1527 at which is now known as
Clearwater Bay; fighting its way to the site of St.
Marks where, attempting to leave the country on some
boats and rafts his troops had constructed, the ex-
pedition was wrecked and all were lost.
In 1539 the famous expedition of Hernando de Soto,
consisting of 1,000 men, 350 horses and one cannon,
landed at the present site of Tampa and pushed its
way to what is now known as Tallahassee, where he
wintered. The next spring he went northward out of
Florida and westward toward the Mississippi river,
where he died near Natchez. His army went to pieces,
most of it perishing, a remnant reaching Mexico.

His vessels had discovered Pensacola Bay and re-
ports of its great size, value and beauty led Don
Tristan de Luna on August 14, 1559, to found a colony
on the bay which, however, was unsuccessful. Flor-
ida was left undisturbed until 1562, when a French

Coa t of Arms, Fort Marion
expedition under Capt. Jean Ribault discovered the St.
Johns river, so named because discovered on St. John's
Day. Ribault built a fort on a bluff commanding the
mouth of the river and established a colony whose
members, however, began to plunder the natives, yet
failed to do any work for themselves and were finally
starved out. The same year Admiral de Coligny, the
famous French Huguenot, sent a company of his un-
fortunate coreligionists to America who settled below

The City Gates, St. Augustine


N, Vice President W. A. REDDING, Vice President G. J. AVEN
JOHN A. NEWSOM, Assistant Cashier F. W. BEIDELMAN, Assistant Cashier
B. S. WEATHERS, Assistant Cashier N. A. WAKEFIELD, Assistant Cashier

T, Vice President


OVER $16,000,000


in banking is a rare element. Furthermore, personal
attention without judgment is of little value.
The management of the Florida National Bank is in
the hands of a board of 25 Directors, each one of whom has
a live, active interest in the welfare of the bank and of its
We earnestly solicit the confidence of the general public,
and assure you that you can feel certain of the highest
measure of safety under all circumstances and a careful
consideration in exact accordance with the requirements of
each individual call.


"A Financial Stronghold"

at }

_ __ __

what is now St. Augustine. These were attacked by
Spaniards under Don Pedro Menendez and nearly all
killed. Their bodies were hung on trees with an in-
scription over their heads stating that they were
killed, not as Frenchmen, but as heretics and enemies
of God! Menendez left a garrison there and founded
the first permanent settlement on the Florida penin-
sula which he named St. Augustine. Pensacola was
founded by the Spanish in 1696, but its site has been
twice changed, being once near where Fort Pickens
now stands on Santa Rosa island. Both settlements
have changed masters several times between the
French, British and Spaniards, and finally the Amer-
Florida in those days covered a large and indeter-
minate territory. It was ceded by Spain to Great
Britain in exchange for Cuba in 1763; the country
west of Pensacola was ceded back in 1781 and both
"East" and "West" Florida in 1783-the first named
division with the territory between the Apalachicola
and the Perdido rivers comprising what is now known
as Florida. During their occupancy, in 1765, the En-
glish residents built the King's Road from Fort Bar-
rington to St. Augustine, and in the same year Dennis
Rolle obtained a grant of 40,000 acres on the east bank

Ruins of Fort Matanzas

of the St. Johns and founded the English colony of
In 1767 some 1,500 Greeks, Italians and Minorcans
were brought to New Smyrna by Sir William Duncan
and Dr. Andrew Turnbull. They were indentured to
work for a London company but were treated as slaves
and, after enduring much hardship, they fled the
colony and went to St. Augustine in 1776.
In 1783 Governor Zespedes took possession of Flor-
ida in the name of the king of Spain and built a fort
at what is now known as Jacksonville, then called by
the English settlers "Cow Ford" because at a certain
point the river was shallow enough at low tide to allow
cows being driven across. General McIntosh marched
down from Georgia in 1794, captured this fort and
destroyed it, together with some Spanish galleys in
the river.
The name of Tallahassee was given to that city by a
Creek chief, Nehamathla, head of a band of Indians
who settled in Leon county. The capital of this State
has been the site of two ancient Indian towns.
Settlers along the southern border of Georgia organ-
ized a provisional government in 1812 and elected
John H. McIntosh as Governor and Colonel Ashley as
General. Fernandina was then a neutral town so far
as trade was concerned, but the Spaniards now
fortified and garrisoned it. Taking this as a "defi,"
"Governor" McIntosh besieged the town and took it,
March 12, 1812.

Constant irritation between Spaniards and the
Americans north of them existed, due to various
causes. Runaway slaves from Georgia, whom the
Spaniards refused to give up, settled along the
Apalachicola river where Governor Nichols (English)
built a fort which was garrisoned by troops under
Colonel Blunt. This was on a bluff where Blounts-
town now stands. A British fleet sailed into Pensacola
bay in August, 1814, and garrisoned the fort at the
request of the Spanish Governor. Congress had, on
January 15, 1811, authorized the President to seize
West Florida, within which this territory then was, in
case any foreign power attempted to occupy it, and
this act came within the letter of the law. General
Andrew Jackson marched from Tennessee with 5,000
volunteers, hewing a road through the wilderness of
which remains are yet to be seen, and invested and
captured Pensacola. Then he sent a detachment
against the negro settlement on the Apalachicola,
with Creek Indian auxiliaries, and aided further by
two schooners, took them.
In 1818 General Jackson made an inroad into Flor-
ida with a mixed force of Americans and Creeks and
took Miccosukie and Fowls, two towns, and captured a
Spanish fort on St. Marks Bay, then marched back to
Pensacola and took the city again and held it for the
United States government.

Florida Sold to the United States
Spain was now quite willing to give up a country
which she could not hold without great cost and effort,
and in 1821 sold both Floridas to the United States
for $5,000,000, the stipulation being made that all the
grants she had made should be respected. The change
of flags was made at St. Augustine July 10th and at
Pensacola July 21st. General Jackson was appointed
the first Governor. Congress declared Florida a Ter-
ritory of the United States March 30, 1822, and
William P. Duval was appointed Governor. The first
legislature met at Pensacola in June, 1822. Congress
declared the two provinces united into one and the
next meeting of the territorial legislature was held at
St. Augustine March 30, 1823.
Dr. William H. Simmons and John L. Williams,
commissioners for the territorial legislature, selected
Tallahassee for the capital in 1824, and that winter
the first house was erected in the new capital. The
capitol was begun in 1826 and completed in 1842.
The territorial legislature called a convention by an
act approved February 2, 1838, calling a convention
to prepare a State constitution, which convention met
at St. Joseph in December and, on January 11, 1839,
agreed upon a constitution and a memorial to Congress
asking for admission as a State. The act for the
admission of Florida into the Union was passed by
Congress March 3, 1845. William D. Moseley was
elected the first Governor of the new State.

The Seminole War
In the meantime occurred the Seminole War, a
conflict confined entirely to Florida. The Creek In-
dians, living mostly in Georgia, had formed, in 1794,
an offensive and defensive alliance with the Spaniards,
and the Indians checked the immigration which was
pushing into South Georgia and Florida to the dis-
quietude of the Spanish governors. The chief of the
Creeks, Alexander McGillivray, induced the Creeks
and the Florida Indians to cooperate and laid the
foundation for the Seminole War. The Seminoles
were renegade, or refugee, Creeks, the name being
Creek for either epithet.
Nearly fifty years before this dissensions in the
powerful Creek Confederacy had led to the seces-
sion of Chief Secoffee and his followers who went
south and settled in what is now Alachua county,
Florida, where the native Indians welcomed them,


aB I f

Six Basket Carriers

Mills at Jacksonville and Palatka, Florida

Savannah Supply Company
Savannah, Ga. Jacksonville, Fla.

Mill, Railway and

Plumbing Supplies


~f ^1

Orange Boxes

probably because their own numbers had been reduced
by the constant warfare with the Europeans. The
word Seminole was gradually extended to include all
the Indians in Florida.
In September, 1823, a treaty was made between the
Americans and the Seminoles at Moultrie, near St.
Augustine, in which the latter agreed to send some
of their chiefs to report on the new country in the
West assigned to them with a view to removal there-
to. This committee of chiefs was induced to sign a
treaty agreeing to emigrate without consulting their
people. The attempt to enforce this treaty resulted
in the Seminole War. The officer in command of Fort
King, near Ocala, notified the Indian agent, in 1834,
that the Indians refused to be removed.

Convention, which met at Tallahassee and adopted a
new constitution which was not submitted to the
people. In 1866 President Johnson declared the "in-
surrection" in the State of Florida at an end.
In 1868 the Constitutional Convention assembled at
Tallahassee, organized with forty-one out of forty-
six members, but dissensions reduced the number to
twenty-six who drew up a new constitution. This in-
strument was adopted at the next popular election.
In 1876 occurred the disputed Presidential election
when the United States House of Representatives
found itself unable to decide whether Tilden or Hayes
had been elected, and an Electoral Commission was
appointed to visit and canvass the vote of three States,
of which Florida was one. This Commission decided
that Florida had voted the Republican ticket.
The election of Governor Drew in 1876 ushered in
a new era of prosperity for Florida. Under his
successor, William D. Bloxham, 4,000,000 acres of land
was sold to Hamilton Disston and a syndicate of
Philadelphia capitalists for $1,000,000, in 1880, and
the proceeds put the finances of the State on their
feet, since which the credit of the State of Florida has
been kept at a high mark.
A new constitution was adopted in 1885 by a con-
vention called for that purpose, of which the provi-
sions were elastic enough to allow of the growth of
the rapidly developing State, but in one of its most
essential features, that of representation, it has been
disregarded by successive legislatures, quite to the
detriment of the State's real interests, as several of
the counties have since that time lost population
while others, having no greater representation in the
legislature than these, have increased their popula-
tion in some cases to five times as great as it was
twenty years ago.
We have traced the history of Florida as briefly as
possible, dwelling on no event which has not had
some bearing on present conditions in the State,
directly or indirectly.

A Seminole Indian Chief
The murder of General Thompson at Fort King and
the massacre of Major Dade's command a little dis-
tance southwest of what is now Bushnell, in Sumter
county, ushered in the war in 1835. After thirteen
battles had been fought, a treaty was concluded at
Camp Dade, March 6, 1837. Osceola, their great
chieftain, and seventy-one prisoners were captured by
an act of treachery by General Jessup in the following
October. The war immediately broke out afresh and
was waged until 1842 when, on August 14th, it was
formally declared ended. All the Indians had been
removed to the West in 1839 except a remnant which
waged desultory warfare until 1842, when they re-
tired weakened in numbers and disheartened to the
remotest part of the then almost impenetrable Ever-
glades, where their descendants still live.
Osceola was thrown into the dungeon at Fort San
Marcos, St. Augustine, where he was treated with a
severity, it is said, which has left an irradicable stain
on the honor of this country.

This brings the history of Florida down to within
the memory of most of our elder readers and it is not
advisable to more than state most briefly the leading
events of the past sixty years.
The ordinance of secession was adopted by a con-
vention assembled in pursuance of an act of the Gen-
eral Assembly on January 10, 1861. Several battles
were fought on Florida soil.
The ordinance of secession was repealed by a State

- TI1



They Will Please You

Hundred Twenty-Two Kinds. One for Every Taste and Need
Write for Price List

Jacksonville Cracker Works

Jacksonville, Florida

C. S. Hammatt, President

H. R. Worthington, Vice President

F. H. Downes, Secy. & Treas.

Consolidated Engineering Company

Motors and Generators, Electric Equipments
Armature and Coil Winding, Switchboards, Electro-Plating and
Galvanizing, Elevators

215-219 East Bay Street

Jacksonville, Florida

R. N. Ellis, Jr., C. E.

E. W. Curtis, C. E.

T. Hurd Kooker, F. M.

Ellis, Curtis & Kooker
Civil Engineers and Surveyors

Drainage Work a Specialty

Rooms 211-215 Realty Building

Jacksonville, Florida

Phone 948

Gress Manufacturing Company
Jacksonville, Florida


New York, 185 Madison Avenue
Boston, Mass., 236 Old South Building


A9 A

If -

Agricultural Opportunities

AWAITING investment and development in Flor-
ida. Also facts and figures showing the agri-
cultural progress since 1912 to 1918 and 1919.
This information is mostly compiled from the Quar-
terly Bulletin of October 1, 1919, of the Florida State
Agricultural Department, Mr. W. A. McRae, Commis-
sioner, and from information furnishedby the Flor-
ida State Marketing Bureau, Mr. L. M. Rhodes, Com-
Some Facts About the Agricultural Progress of
Florida Since 1912.
From 1912 to 1915 the total acreage in all crops in
Florida increased from 1,000,505 to 1,478,428, or an
increase in three years of 477,923 acres, or 47 per cent.
The value of all crops in Florida in 1912 was $63,-
823,297, as follows:

YEAR 1911-12.
Total Acreage of Crops.
Field crops, acres ...................
Vegetable and garden products, acres...
Total acreage in cultivation..........
Value of Farm Products.
Field crops .......................
Vegetable and garden products........
Fruit products ....................
Livestock on hand ...................
Poultry and products ................
Dairy products ......................
Miscellaneous products ...............

Total values



. . . . . . . . . . $ 63,823,297
CROPS 1~ 17-1019

Total acreage ........................ 1,636,983
Field crops ..................... . $ 31,145,904
Vegetable and garden products......... 18,838,149
Fruit products ....................... 16,381,818
Livestock on hand .................... 62,573,373
Poultry and poultry products ........... 5,993,243
Dairy products ....................... 6,017,296
Miscellaneous products ................ 312,992
Total .............................. $141,262,776

Percentage of increase in crop value in six years,
from 1912 to 1918-121 per cent.
Livestock and dairy products have increased in the
same time-153 per cent.
From 1912 to 1918 the total acreage in cultivation
increased from 1,000,505 acres to 1,636,983 acres. An
increase of 63 per cent, or 10.3 per cent per annum.
The total value of all farm land, livestock, machin-
ery, implements, poultry and bees in Florida in 1912
was $184,001,801. In 1918 the total value of all farm
lands, livestock, machinery, implements, poultry and
bees in the State was $404,803,962. An increase of
120 per cent.
The total acreage planted to all crops in the United
States in 1912 was 248,256,000 acres. In 1918 the total
acreage planted to all crops in the United States was
289,000,000. An increase of 40,440,000, or 16 per cent
in six years. The increase in Florida in the same six
years was 63 per cent-nearly four times as much as
the increase in the United States.
The total value of all crops in the United States in
1912 was $9,532,000,000. The total value of all crops
in the United States in 1918 was $12,500,000,000, an
increase of $2,968,000,000, or 31 per cent. While the
increase in value of all crops in Florida in the same
six years was 121 per cent, or four times as much as
the increase in the total value of all crops in the
United States.
A Comparison of the Production of Florida in
1912 and 1919.

Name 1912
Irish potatoes ............... 1,964
Cabbage .................... 968
Tomatoes ................... 3,771
Celery ................... ... 1,201
Lettuce ................ ..... 1,562
Pepper ..................... 629
Onions ................... ... 186
Dasheens ...................
Squashes ........ ............ 281
Eggplant ................... 98



Wholesale Merchants
Dry Goods and Notions

Success For Our Customers Is Success For Us
Nos. 301-313 East Bay Street


Wholesale Shoes and Hats
Sole Southern Agents for Broctonian Shoes


Cukes ......................
W atermelons ................
Rom aine ....................
Cantaloupes .................
English peas ................
B eets .......................
String beans ................
Lima beans .................
Okra .......................
Strawberries ................
Oranges ....................
Grapefruit ..................
Lem ons .....................
Lim es ......................
Peaches ................... .
Pears ......................
Plum s ......................
Grapes .....................
F igs ........................
Pineapples ..................
Bananas ....................
M angoes ...................
Japanese persimmons ........
Sugar apples ................
Avocadoes ..................
Sapodillas ...................
Guavas .....................
Coconuts ...................
Total number carloads fruit
duced for 1919, 68,008.
Total number carloads fruit
duced for 1912, 40,626.

Corn as Grown in Florida

A Bunch of Florida Peanuts

Field Crops.
Amount Amount
Name 1912 1919
Sweet potatoes..... 2,952,258 bu. 4,054,000 bu.
(For 1920) ....... 4,272,000 bu.
Corn.............. 5,453,936 bu. 13,500,000 bu.
Oats............... 287,708 bu. 250,000 bu.
Wheat ............. ... 3,350 bu.
Peanuts.............1,534,736 bu.
(For 1920) ....... 4,317,000 bu.
Cowpeas........... 76,885 bu. 216,000 bu.
Velvet beans....... 320,930 bu. 1,250,000 bu.
Soy beans......... ... 15,000 bu.
Rice............... 14,737 bu. 91,895 bu.
Hay............... 60,953 tons 80,000 tons
Cassava........... 923 tons 597 tons
Broom corn....... ... 41 tons
Sugar cane syrup... 67,846 bbls. 120,000 bbls.
Pecans ............ 844,650 lbs. 3,500,000 lbs.
Upland cotton...... 42,013 bales 12,800 bales
Sea Island cotton... 28,071 bales 34,000 bales
Tobacco ...........1,144,626 lbs. 3,990,000 lbs.

Livestock, Poultry, Dairy and Livestock Products
Sold in
1912 .......$ 7,071,998 1919........$26,000,000
Value of All Livestock
1912 ........ $23,510,479 1919........ $74,000,000
Poultry Products Sold
1912........$ 2,176,059 1919 ........$ 7,000,000
Total Production of Pork
1919 ........................... 47,396,722 pounds
Total Production of Beef
1919 ........................... 82,102,357 pounds

- ----~--------------~----


1912 1919
908 997
6,895 6,475
38 45
801 89
31 126
57 201
1,920 3,482
... 62
... 31
35 333
13,248 17,506
3,913 5,848
32 25
98 43
446 300
154 122
44 75
81 83
41 52
889 251
75 82
66 47
12 21
1 2
50 52
11 4
141 51
17 6
and vegetables pro-

and vegetables pro-

The Letter Shop

Specialists in
Advertising, Selling and General Business Problems
Folding, Enclosing, Sealing and Stamping
PHONE 1626

Rooms 12-28
United States Trust Building

Jacksonville, Florida

W. T. Hadlow
Contractor and Builder
Room 15, Baldwin Building
Jacksonville, Fla.

Cummer Lumber Company

Jacksonville, Florida

Cypress and Hardwood Lumber

and Crate Material

Mills at Jacksonville and Sumner, Florida

f *- ----4


We sell crops, livestock, truck, fruit, dairy and
poultry products to the amount of $80,000,000 and im-
port into the State the same to the amount of $70,-
000,000, making an agricultural transaction per annum
of $150,000,000. This vast amount of business requires
that a carload of products must cross the State line
either going out or coming in every four minutes.
Florida's production of turpentine, 1920, will be not
less than 121,242 barrels and 367,069 barrels of rosin
in 1920. Average turpentine per annum for four
years, 112,639 barrels. Average rosin per annum for
four years, 338,778 barrels. This means that not less
than $50,000 a day run down out of our pines.
Florida sawmills turn out an annual average of
1,000,000,000 feet of lumber, valued at present prices
at $41,626,032. The finished products turned out by

We produce more fuller's earth than all the other
States combined.
Florida has the largest pecan grove in the world.
Florida leads all the States in average crop values
per acre.
Florida has 75,000,000 fruit and nut-bearing trees.
There-is enough lumber standing in the forests of
Florida to build homes for all the people in twenty of
our largest cities.
Florida grows a greater variety of products than
any other State and can grow more crops on the same
land in a single season than any other State.
Florida still has bear, deer, wild turkey, quail,
ducks, squirrels and other game and 650 different
kinds of fish swim in her waters. It is the hunter's
Garden of Eden and the fisherman's paradise.

1i -
"; *^ .i .,- .' ., :. .- ,,-, *" ,, . *.. .. '

XP ---



Florida manufacturers add $29,267,142 to the price of
raw material, making the total value of our lumber
and lumber products $70,893,174.
Florida has more seacoast than any other State in
the Union, which gives us delightfully pleasant
breezes and pure air, sea food in abundance and access
to the markets of the world by water.
Florida mines 80 per cent of the total output of
phosphate in the United States.
Florida has a greater rainfall than any other State,
making abundant moisture accessible to the farmer.
We have more surface water in rivers and lakes
than any State except Minnesota, giving us fresh
water supply, and cool breezes in summer and temper-
ing the winds in the winter.
We have more growing days than any other State
in the Union.
We produce more turpentine than any other State
in the Union.
Only commercial coconut grove in United States is
in Florida.

We can go fishing, surf bathing, or pick strawber-
ries in January.
We have many of the largest and most beautiful
springs in the world. Some of them sending up 7,500
barrels of water per minute, or a daily flow of over
10,000,000 barrels.
Florida has 4,158 miles of graded earth roads, 664
miles of asphalt; 483 miles of brick; 35 miles of con-
crete; 1,268 miles of rock, oil treated; 538 miles of
shell; 1,944 miles of sand clay; a grand total of 9,224
miles, and more being built.
There are within her borders 10,000,000 acres of red
clay subsoil land, and 10,000,000 more acres of sand
and muck land, making at least 20,000,000 of the 37,-
700,000 acre area of the State suitable for growing
something. Less than 2,000,000 acres of this has been
touched by the plow.
We can go fishing, boating and surf bathing when
the waters of the North are covered with thick ice.
Florida has more varieties of trees than any other
State. Her trees supply fruits, nuts, oils, sweets, dyes,

~CZ~--~--;---------- ~ $

J. C. Halsema Manufacturing Co.

Everything for

the Builder

Ninth and lona Streets

JOHN D. BAKER, President
ROY D. FISK, Vice President and Manager

Jacksonville, Florida

R. D. BALDWIN, Secretary and Treasurer

Baldwin Lumber Company

Wholesale Lumber

307-309 Atlantic National Bank Building

Manufacturers of Seamless Turpentine Stills,
Coils, Condensers, Copper Pipe and
General Copper Work

Jacksonville, Florida

Dust Separators, Tanks, Vetilators and Smoke
General Sheet Iron Workers

McMillan Metal Company

Jacksonville, Fla. Pensacola, Fla.

_ g_

~-------- 9d

Mobile, Ala.

Savannah, Ga.

drugs, chemicals, tar, pitch, rosin, turpentine, gum,
lumber, cross-ties, moss, etc. All of these things are
of value to man.
Bananas grow in Florida; so does the lemon.
The live oak is at home in Florida. One tree at old
Blountstown measures 8 feet 6 inches in diameter
above the spread of the roots and is 48 feet around at
the ground.
There are 160 nurseries in Florida.
Florida is rapidly becoming a corn-growing State.
The annual production is about 13,500,000 bushels.
Florida is not all flat. There are many beautiful
hills and fertile valleys.
Florida produces more winter-grown tomatoes than
all other States combined.

With a mild climate and plenty of grass, Florida is
especially adapted to dairying.
No place on earth can grow an orange or grapefruit
with as fine flavor as Florida.
Seven thousand five hundred cars of watermelons
and 300,000 crates of cantaloupes have been shipped
out of Florida in a single season.
Florida farm land increases in value from 15 to 18
per cent per annum.
Florida is as large as Maine, New Hampshire, Ver-
mont, Massachusetts, Rhode Island and Connecticut.
Those States have 15,000,000 people. Florida has 1,-
000,000. There is room for you.
The only camphor plantation in the United States
is in Florida, and tons of that important gum have



The population of Florida has increased 30 per cent
in five years.
The bank deposits of Florida have increased 205
per cent in five years.
Tampa.factories sent out to the smokers of the
world 300,000,000 cigars per annum.
No State in the Union has better natural advan-
tages for growing poultry and livestock than Florida.
In Florida you can be a general farmer, citrus
grower, peach grower, truck grower, fig grower, grape
grower, pecan grower, or you can specialize in poul-
try, hogs, cattle, sheep or goats.
We can grow some kind of feed for livestock and
poultry in every month. Sunstroke to man or animal
is rare, compared with other States.
We have the lowest death rate of any State in the
We ship an average of six cars of fruit and vege-
tables every hour in the year.
Florida is the natural home of the bee, and much
honey is shipped in carlots.

been made. The camphor tree is one of the finest
known for yard and street shade purposes.
Key West is 300 miles nearer the Panama Canal
than any other American port.
Florida abounds with artesian wells.
Florida has the only sponge fisheries in the Union.
Coquina rock for building purposes is plentiful
along the East Coast of Florida, and limestone exists
in all parts of the State.
The manufactured products of Florida aggregated
in 1917, $149,181,529.
There are 3,000 different kinds of trees, shrubs,
herbs, etc., in Florida.
Florida has some 500 sawmills, with an annual out-
put of 1,000,000,000 feet of lumber, not counting cross-
ties, staves, veneers, tanbark, etc.
Crops are grown in Florida every month of the year.
Florida has as large and fine sea beaches as can be
found in the world.
Florida can be made to produce enough sugar to
supply the United States.



The Florida Metal Products Company
Galvanized Flat Sheets, Roofing, Siding, Shingles, Con-
ductor, Eave Trough, Ridge Roll, Culverts, Portable Camp
Heaters, Turpentine Cups, Strips and Aprons, Tanks, Etc.
Metal Ceiling, Tin Plate, Solder, Lockers, Office Furni-
ture and Tinners' Supplies


Stephens Lumber Company
Jacksonville, Florida
Yellow Pine and Cypress Lumber
New York Office: 50 East 42nd Street

Co-Operative Timber Company
Jacksonville, Florida
Manufacturers and Exporters
Railroad Cross-Ties

Z .5-

You need less fuel and clothing in Florida than in
any other State in the Union.
There are 70 ice factories in Florida. It is easy to
keep cool.
Seventy per cent of the farmers of Florida are
white; 73 per cent of the farmers own their homes;
85 per cent of the white farmers in Florida operate
their own farms.
The total amount of farm mortgages in Florida is
less than two per cent of the total farm value.
Florida has 2,915 common schools, 104 high schools,

There were, in 1910, thirty-four railroads operating
in the State of Florida with a total of 4,855 miles.
This mileage had increased in 1919 to 6,242 miles with
a valuation of $48,115,424.00 in the same year.
There are five railroad systems of importance
operating in Florida with the following mileage:
Atlantic Coast Line with 1,603 miles of main track.
Seaboard Air Line with 1,026 miles of main track.
Florida East Coast with 757 miles of main track.
Georgia Southern & Florida (Southern System)
with 152 miles of main track.


4 State schools for higher education, 16 denomina-
tional colleges.
Eleven steamboat lines are operated in Florida
The gardens, fields and groves of Florida can be
made to produce something good to eat in every
The decrease in the world's sugar crop, 1914-1918,
was 6,204,141 tons. Florida could easily supply the
shortage. If all its sugar lands were developed and
in use it could supply the world.

Louisville & Nashville with 244 miles of main track.
There are 215 State banks and trust companies in
the State of Florida (only two of these being private
banks). The following are the resources for these as
given by the Comptroller's office of Florida, of the
date June 30, 1920: In round figures, $116,526,680.
There are 50 national banks in the State of Florida
with resources of $79,439,000.
The total assessed value of Florida in 1910 was
$177,855,906.00. This had increased in 1919 to $346,-
020,620.00, or an increase of 94.5 per cent.


I i


,\ A

New Automatic Latch Lifts to Open
For Sale Everywhere
Agents Wanted


Jac1sonville, Florida

H. HAROLD HUME, President

D. A. MORRISON, JR., Sec. & Treas.

WM. P. SIMMONS, Vice President

E. O. Painter Fertilizer Company

Fertilizers, Insecticides, Sprayers, Poultry Supplies

For thirty years we have been manufacturing
fertilizers in this State. We have satisfied
customers in every county in Florida.


Standard Paper Box Company

Manufacturers of
Plain and Fancy Paper Boxes,
Paper Cigar Boxes, Shelf Boxes, Flower Boxes, Suit Boxes,
Candy Boxes, Millinery Boxes

Bell Phone, 8111

Bay and Liberty Streets

Jacksonville, Florida

Wilson-Otwell Manufacturing Co.
Successors to

Potato Barrels-Boxes and Crates

Cross Arms

Stockton and Enterprise Streets





Jacksonville, Florida

HE traveler who comes to Florida seeking the
physical and mental stimulation of the most de-
lightful and healthful climate in the world, for
finest ocean beaches, the most beautiful lakes and
rivers, the most entrancing scenery, finds them here
as of old, undiminished, even accentuated by vast im-
provements made for his comfort. But when he stops
at Jacksonville, as he must of necessity do, he is con-
fronted with a man-wrought miracle in brick and
stone, steel and concrete, as remarkable in its way as
the prodigal and benevolent works of nature which
have been famed all over the earth for centuries.
He finds here, near the mouth of the St. Johns River,
an important seaport, with one of the most magnifi-
cent deep-water harbors in the world, with 7YV miles
of water front lined with great docks and terminals
and warehouses, from which the products of Florida
and the South are scattered by steam and sailing ships
to the North, to gulf ports, to Europe, the West Indies,
Central America, South America, everywhere on the
globe that a demand may exist. He finds five great
railroad systems from the North, the South, the West,
the Northwest, controlling 16,000 miles of track,
bringing and forwarding millions of tons of freight
each year. He finds a sky line of tall buildings that
makes him wonder, as he rubs his eyes, whether he
really left New York or Chicago night before last.
He finds a city of 92,000, energetic, prosperous and
happy people, a city pulsing and throbbing with the
activities of finance, building, manufactures and com-
merce, with broad, well-paved streets, brilliantly
lighted, with great department stores and beautiful

and costly residences, splendid churches, schools,
hospitals, fireproof hotels, powerful and prosperous
banking institutions, a community provided with every
necessity, convenience and luxury of modern life and
every advantage of education, culture and social up-
Then when it is remembered that practically all this
has come about in little more than a decade, the full
significance of what is going on in Jacksonville is real-
ized. On May 3, 1901, the principal part of the city
was practically wiped out by fire, with the exception
of some property along the waterfront. Eighty blocks,
covering an area of 650 acres, were burned over, 2,600
buildings were destroyed, with a property loss of $15,-
000,000. It is true that prior to that calamity Jackson-
ville had been for generations a place of importance
in the South, with a long and intensely interesting
history. The story might go back to the dark days of
civil strife, and the still harder years which followed;
back to the month of June, 1822, when the town was
laid out and named in honor of one of the greatest
American patriots, or to 1816, when the first house of
the present city was built by Lewis Hogan; still fur-
ther back to January, 1791, when Robert Pritchard
made the first settlement on the site under a grant
from Governor Queseda; even centuries back of that,
when bold spirits from across the seas were exploring
and searching and fighting over this beautiful land of
On two sides, indeed it may almost be said on three
sides of Jacksonville, stretches the great St. Johns
River, which reaches, with its tributaries, 300 miles

r's,l. ,-- - 4t -a. ,.-> ;- ... .- S2.Sj -.iz i' t..?;. ,**; S,
- *- r -' .t. .- -' *
-:^ ! ^ -^ ss^?!? ^





^----- ------------

Seminole Lumber & Export Company
Graham Building

Manufacturers, Wholesalers and Exporters of

Long Leaf Yellow Pine

North Carolina Kiln Dried Pine

Gulf Red Cypress

High Grade, Close Grained, Long Leaf Dimension Our Specialty

Branford, Florida Braganza, Georgia Wannee, Florida

The Mapes Manures
The Standard for Generations
Availability without Acidity :: Crop Producers and Soil Builders
Use them and do your bit towards the present universal demand for food


Relaying Rails, Railway Equipment
Locomotives and Steam Shovels

Jacksonville, Florida, U. S. A. Cable Address: WELLERCO

af- ----~--~---

~s~ii~ - -- 1


southward into the interior of the State, itself navi-
gable for nearly 200 miles, and one of the principal
influences which give to the city its proud distinction
as the most important port on the South Atlantic
coast. Twenty-seven and five-tenths miles away is the
bar which marks the mighty stream's junction with
the ocean, where great jetties 16,000 and 13,000 feet in
length, 1,600 feet apart, have been built of rock by
the United States to secure and protect the channel
to the deep-water harbor at Jacksonville. Already
the city has 24 feet of water at mean low tide, and the
general government has undertaken and made much
progress toward deepening the entire channel to 30
feet. When this project is completed the entire river
and harbor improvement from Jacksonville to the sea
will have cost approximately $7,000,000, and this will
be the only port on the coast south of Norfolk where
the larger ships will be able to enter or leave at any
stages of the tide, the rise of which at Jacksonville is
only about one foot.
Lying on the opposite side of the St. Johns River,
directly across from the business center of Jackson-
ville, is the rapidly growing town of South Jackson-
ville, a distinct and separate municipality, yet in
reality a vital part of the parent city, and closer to it
in time and distance than many of its suburban sec-
tions. A few years ago the town was merely a boat
landing, now it is a thriving, prosperous community
of 2,500 people, owning its own water works and
electric plant, with artificial gas from Jacksonville,
and all the conveniences of modern life.
With beautifully shaded streets, lined with giant
live oaks and tropical foliage, perfect sanitation and
low mortality rate, South Jacksonville, as a residen-
tial district, possesses every advantage of a large city,
with none of the disadvantages. The business section

is being rapidly developed, and street paving improve-
ments are under way.
In manufacturing also South Jacksonville has many
advantages, including desirable river front locations
in touch with both rail and water transportation.
Already located here are large establishments, turn-
ing out fertilizers, brick and tile, gas engines, boats
and ships. The rate of taxation is very low, and with
every desirable condition of location and resource,
South Jacksonville is certain to undergo unusual
growth in the next few years.
Jacksonville's port record more than justifies every
claim to supremacy on the South Atlantic coast and
gives the city a commanding position among the
largest and most important seaports of the South. An
authority on maritime affairs has said within a recent
period: "The port and harbor of Jacksonville, Fla.,
are the most important to shipping on the South
Atlantic coast. This relative importance is likely,
almost certain, to be increased much within the next
two years, and in a decade the port will be next to the
two or three greatest on the entire Atlantic coast of
the United States."
Duval County, of which Jacksonville is the seat of
government, was founded in 1882 and named in honor
of Florida's second Governor. It has an area of 822
square miles, the land ranging from flat to gently
rolling, and its climate is practically sub-tropical. The
county holds excellent opportunities for the develop-
ment of trucking and kindred industries and has much
suitable land at reasonable prices. The natural condi-
tions of climate and soil, and an abundant supply of
artesian water for irrigation, point to a large develop-
ment in this direction as the demands of the city in-

-- -o

M x

---- --~uc---



40 Different Varieties of Face Brick

Hollow Building Tile
Plants: Callahan, Florida, and Augusta, Georgia

Hull & Rivas
509 Atlantic National Bank Building, Jacksonville, Florida

THOS. E. NUNN, President

CARTER HOUGH, JR., General Manager

Ja'cksonville Ship Chandlery Company
Jacksonville Tent & Awning Company
All Kinds of Canvas Articles to Special Order
Canvas Tents, Awnings, Sails, Tarpaulins, Boat Tops, Canvas Bags, Covers, Flags

231-235-239 EAST BAY, corner Market Street


First Street and Railroad Avenue


Wholesale Building Materials of All Kinds

Prompt Service



TP 4;

Large Stocks

A, -


An inquisitive person who might ask a Jacksonville
citizen what makes the wheels go round would be re-
ferred immediately to the Chamber of Commerce, and
there, in figurative sense, he would find the answer to
his query. Numbering in its membership more than
1,100 of Jacksonville's livest business and professional
men, this organization is the strongest of its charac-
ter in the South.
By unanimous consent, and most appropriately, it
has been called the "Power House of Jacksonville." It
was organized in 1884, incorporated in 1893. It is and
has been one of the most powerful and effective forces
in the city's development. It occupies a handsome
building of its own.

Facts About Jacksonville
Jacksonville is the metropolis and gateway of Flor-
It is a modern, progressive city of 92,000 people.
Its public buildings emphasize the highest type of
Its system of parks is unequaled by any other city
of its population.
It owns and successfully operates its own electric
and water plants.
Its business houses rank with cities more than
double its population.
It has various forms of innocent amusements, in-
cluding ten motion picture houses, ostrich farm, skat-
ing rink, etc.

Business Section of Jacksonville

Its numerous magnificent churches typify strong
and earnest congregations.
It has no saloons nor gambling houses.
It has no "red light" district.
It is the home of the Florida State Fair, a marvel-
ous exhibition of the matchless resources of the State.
It has one of the strongest chambers of commerce
south of the Ohio River.
It is within seventeen miles of the finest Ocean
Beach in the world, easily accessible by paved high-
Eight railroad systems enter the city and the finest
union station south of Washington.
It is unexcelled for driveways, and licensed automo-
biles exceed seven thousand.
Its public schools excite favorable comment from
Its numerous successful banking institutions give
proof of its commercial activity.
The St. Johns River, on which it is located, is one of
the most beautiful in the world, and in the harbor are
active scenes of industry. Ships from nations find it
a fruitful field.
It has two progressive, wide-awake newspapers and
several weekly publications.

Beautiful Homes

The beautiful homes show the pride of householders,
and the varied architecture a subject of favorable dis-
It has built its own municipal docks at a cost of
$1,500,000, and has the finest armory in the South.
The Commodore Point Terminals, with over one
mile of concrete steel dockage, costing over $2,000,000,
are the wonder of the entire South.
It operates under a commission form of govern-
ment, and business methods are employed in every de-
Its climatic conditions both summer and winter call
forth praise, and its general health speaks volumes
for the city.
Official records show that there has never been a
case of sunstroke in Jacksonville.
St. Johns and Riverside drives excite amazement
from their palatial homes and semitropical scenes.
Blessed by nature, and peopled by an enterprising,
hospitable citizenship, it ranks with the most intensely
interesting cities of the world.
To enumerate its great advantages, its hundreds of
industries and its special attractions would require
many hundred pages of a book. It is a city up-to-date
with a glorious past and a more glorious future.

- --


Vice President

Sec'y. & Treas.

Asst. Sec'y. & Treas.

Howard Grain Company


Grain, Hay, Feed, Flour

Jacksonville, Florida
United States Food Administration License No. G-40640

United States Wheat Director License No. 009761 Y

James Ramsay

Roofing and Water Proofing Contractor

14th and Main Streets
Jacksonville, Fla.

Atlantic Engineering and Construction Company

Consulting, Estimating, Designing and
Supervising Engineers

Florida Engineering Society, Florida Technical Society, American Association of Engineers

Masonic Temple


OUR SPECIALTY: Automobile Parts of Every Description

J. Goldstein Company
Office and Yards: 815-825 North Myrtle Avenue
Private S. A. L. R. R. Siding Jacksonville, Florida

Wholesale Dealers in Scrap Iron, Metals, Rubber, Second-Hand Machinery

I_ _

_ I~ ~


Varied Industries, Roads,

Churches, Etc.

You surely will be interested to know that Jackson-
ville has, among hundreds of other industries, one
very large one, the abattoir of the Armour Packing
Company, having a capacity of 1,000 hogs, 450 cattle
and 300 sheep daily. This abattoir is in connection
with the Armour Packing plant and is supplied largely
with Florida-raised livestock through the Interstate
Stock Yards.
Since the Armour people have provided a ready
market the farmers of the country about Jackson-
ville are rapidly building up the range stock into beef



cattle that bring first-class prices and make money
for them. A number of wealthy men have interested
themselves in the cattle- and hog-raising business and
own large stock farms within a few miles of Jackson-
Florida is a cattle State-it looks as if cattle will
displace fruit as the "first" crop of the State before
many years pass-and Duval County, with her thou-
sands of acres of range lands and her nearness to
market, is destined to be among the leaders in the
industry. Land is obtainable at low prices, the climate
is ideal, the ranges are good, there is water in plenty
and the market is within driving distance. Every-
thing cooperates to give ideal conditions for cattle
and hog raising and people interested in this branch
of agriculture certainly should investigate.


an" --------- ~Pf

I- '-

7th Street and Railroad Avenue

The Duval Planing Mill Company
C. G. BUCCI, General Manager



Door Frames, Window Frames, Columns,
Brackets, Balusters, Stair Work

Grills, Bank, Store and Office Fixtures,
Flooring, Ceiling and Siding


Boxes to Order
Manufacturers of
Suit, Pastry, Laundry, Candy Cartons, Ice Cream Pails
Quality-Prompt Shipments

Florida Folding Box Company
Union Terminal Warehouse Jacksonville, Florida

Phone 2093

E. G. Phinney Company

Long Leaf Yellow Pine
Cypress and Douglas Fir

Branch Offices, 21 East 40th Street, New York-Hattiesburg, Miss.

Atlantic National Bank Building

Jacksonville, Florida

30 ^

- ---- -- --- --

Long Distance Telephone 1749

When this business was started, just a few years
ago, the people of Jacksonville wondered where the
cattle and hogs were to come from-many of them
thinking that the packing plant would have to get its
raw material from other States or run for only a part
of the time. This thought was merely a barometer of
the general feeling about Florida at that time. Few
realized the vast possibilities of our all-the-year-
round grazing, our equable climate, and our other
advantages for producing livestock.
But the Armour interests do not "guess" and that
the powers behind this packing house knew more of
the stock-raising capacity than the citizens of Jack-
sonville has been shown by the fact that the plant
had to be doubled in capacity before it was in opera-
tion three years, just to take care of the cattle, hogs
and sheep from Florida and adjacent States. The
owners have been negotiating with the city for some
time to obtain more land for future enlargement, for
it has been demonstrated that Florida can raise live-
stock in almost any quantity.
Asphalt naturally makes one think of roads and
streets. Many of our best streets are of asphalt with

are mostly up and down the St. Johns River. In other
directions are great pecan groves, fertile farms, live-
stock ranches, everything that location near a big
market makes profitable is raised in Duval County.
There are eight good banks owned and conducted
by white people and one operated by colored people.
Jacksonville bought $26,234,300.00 worth of Liberty
Bonds, and War Savings Stamps, oversubscribing all
the various loans and has enough money left to be
able to keep $49,566,489.45 on deposit in her banks,
this being the amount shown in the statements called
for by the Comptroller on December 31, 1919.
A number of cigar factories make real Havana
cigars and the largest of these is purported to be the
cleanest in the world. No smoker need fear the pos-
sibility of not finding a Jacksonville-made cigar that
suits his taste.
We have one of the really big coffee roasting plants
of the South, a link in the chain that packs the famous
Maxwell House coffee, which is the largest selling
high-grade coffee in the United States. This plant is
another model of efficiency and cleanliness.
Cotton comes here from all over Florida and from


concretic bases or of asphalt blocks, while the roads
throughout the county are divided between asphalt,
brick, concrete and shell, with the shell predominat-
ing, and these roads are closely linked with our agri-
cultural development.
The casual observer passing through Duval County
on a train, or motoring rapidly through on one of our
splendid roads, would think that we had never learned
how to till the soil because, strange to say, most of
our farms are off the main roads, back along the
creeks and rivers that abound, back in the hammocks
where the soil is "as black as your hat." One large
livestock ranch is way, way off from the path of
civilization, on an island down near the ocean, and
while it occupies five hundred acres you would never
know it was there unless you landed on the island and
commenced to walk around and hunt it!
But one who will meet the ferry boats early in the
morning-somewhere between four and six o'clock-
or go down to the docks at the foot of some of our
streets and watch the motor boats unload their
cargoes of truck will soon realize that we do know
how to raise things in Duval County. Oranges, cab-
bages, carrots, lettuce, beans these boats and
wagons are piled high with delicious vegetables and
with chickens and eggs, fresh from the farms which

Georgia and Alabama, for export through the Muni-
cipal Docks. The city is now negotiating for a com-
press that will just naturally "squeeze the size out"
of a bale of cotton, diminishing its cubic capacity to
such an extent that the ocean freights will be at a
minimum. This will be one of the most powerful
compresses in the South and will be kept busy prepar-
ing cotton for the big ships that load at the municipal
docks and leave there for all parts of the world.
Crackers are manufactured here in a clean, sanitary
factory and they are so good and the freight rates are
so equable that they are distributed all over the South,
as far west as Texas and as far north as Baltimore.
The convenience of Jacksonville's location to the
cotton fields and the favorable freight rates of our
port have been potent factors in the success of the
cotton oil refinery here. Two of the products find
ready sale throughout the entire South.
Churches abound. There are over ninety here, rep-
resenting almost every well-known denomination.
The congregations are loyal and most of the churches
are financially strong. There is seldom a time when
one or more of them is not erecting a new edifice or
adding to buildings already erected.
In dry kilns we are among the world's leaders be-
cause Jacksonville-invented and Jacksonville-made


~pb--__-_ __

J. B. POUND, President
Associated Hotels

Hotel Henry Watterson

Hotel Patten

Rates without Bath $1.50 and up
With Bath $2.50 and up

Chas. G. Day, Manager

E. S. McLean, Jr., Manager

Vegetable Plants
in Season

Our Specialties:
Cabbage, Collard, Sweet Potato Plants

Florida Seed and Plant Co.

The House That Satisfies

Jacksonville, Fla.

Breeders of Registered Large Type Poland China Hogs Improve your hterd
Pigs Sold at Weaning Time Write us for particulars



All Fire-Proof

European Plan

kilns season lumber from Canada to Cuba and from
Maine to Southern California. These kilns operate
on a slightly different principle than ninety per cent
of the others on the market, and this principle is so
good that the company making them has been forced
to build another factory out on the Pacific coast to
take care of the orders it gets from that section of
the United States.
In every direction from Jacksonville are thriving
chicken farms, mostly producing White Leghorns, in
lots of one, two, three thousand. Looking around at
some of these farms one would think that there ought
to be enough eggs laid on them to give every man,
woman and child in the city two a meal, four meals a
day, yet we have to import eggs in carload lots to
keep up with the demand.
Lumber is, of course, a great big industry in Jack-
sonville because the city is so favorably situated-
right in the producing section and provided with the
necessary export facilities.
Saw mills are numerous, mills that saw lumber,
mills that make crate material enough to move the
millions of boxes of fruits and vegetables raised in
Florida, mills that make baskets, mills that make

ship timbers to furnish our shipyards with material;
all combining to make a great industry.
The office buildings are full of lumber brokers and
merchants who represent mills all over the South,
and in the Graham Building are the headquarters of
the Georgia-Florida Sawmill Association and the
Southern Cypress Manufacturers Association, two of
the biggest organizations of the kind in the United
Packing plants are growing enterprises that are
going to continue to grow. Florida has hundreds of
thousands of acres of fertile grazing land yet un-
touched and the ready market is certainly going to
stimulate the raising of cattle to a wonderful extent.
Five nationally known packers and two local ones
operate here now.
We have stockyards here to supply the packers with
plenty of cattle and hogs and several good, live, well-
financed livestock commission merchants. This fact
is quite a big factor in the development of Jackson-
ville as a livestock market.
Five railroads have their terminals here. Ten lines
run into Jacksonville from various directions and
several roads run their trains into Florida over rails
owned by the other five. The big new Union Station,
which is said by well-informed people to be one of the
finest east of the Mississippi, is taxed to accommodate
the crowds that come in on the one hundred and fifty
odd trains which enter and leave it every day. Many
of these are fine through trains, run on fast schedules

between the North and East and Jacksonville. Prac-
tically every good-sized town in Florida is connected
directly with Jacksonville by main line railways over
which first-class schedules are operated. Jackson-
ville is, in fact, the hub of the railroad systems in the
State. This station has just been finished, has the
latest, most modern equipment and is not only an
efficient means of handling the crowds but is a pleas-
ant place to stay while waiting on trains.
During the war we had shipyards every few hun-
dred feet along the river front; building wooden ships,
steel ships, concrete ships, tugs, sub chasers, barges,
one even that made such good life boats that it was
kept busy on just this one thing. And in addition to
these we have a ship-outfitting yard which adds every-
thing from the engine to the captain's silver service
on all the ships built in territory adjacent to Jackson-
ville. While some of these have gone and some are
yet to go there are several of the big ones that will
stay and continue to build the big ships that are so
badly needed for the world commerce that is knock-
ing at the door of the port of Jacksonville.
Jacksonville is justly proud of her schools and that
is a drawing card that should bring thousands of new

residents, for a place that takes such good care of the
welfare of her children is bound to grow and provide
opportunities for the children's parents. We have
within the last few years constructed twenty odd
thoroughly up-to-date modern school buildings and
several large additions, equipped with the most mod-
ern facilities for training children efficiently and well.
Our waterworks is another municipally run proposi-
tion of which we are proud. The supply of Jackson-
ville comes from a series of deep artesian wells, gush-
ing up thousands of gallons of pure water every day.
The water is a little sulphury but aerating plants
have been built so that all trace of sulphur is eliminat-
ed before it reaches the consumers. There are 114.61
miles of water mains in the city and the service is
We are glad to have as many visitors as we can get
to come here. Every summer we have them in large
numbers from the interior of Florida and from Alaba-
ma and Georgia and the other Southern States. Special
excursions are run on the railroads to bring people
to Jacksonville and to the beaches just seventeen
miles down the river, while hundreds of automobiles
bring visitors into Jacksonville from adjacent states
every week during the warmer months, more especi-
ally for week-end visits to the shore. Our institutions
like the Chamber of Commerce, The Tourist and Con-
vention Bureau and the Automobile Club all help to
make things pleasant for these visitors so that they
come again and again.

j~_ ___~


No. 5534



Capital, $100,000

Resources, Over $1,250,000

Surplus, $50,000

Vice President
Assistant Cashier


Oldest and Largest National Bank in De Soto County

R. G. Tonkin & Company

Dealers in

Grazing, Timber and Muck Lands, Colonization Tracts,
Orange Groves, Townsites, Stock Farms with or without
Stock, Desirable Water Fronts for winter homes, Sugar-Cane
Land and Trucking Farms with water protection from cold.
We can sell you the best Sugar-Cane Land in the United
States-rich deep Muck-well located as to Railroads, Public
Roads and Drainage Canals. If you are going to locate in
Florida, investigate DeSoto County, The Banner Citrus-Fruit
and Livestock County in the State.
For full information about Lands and Livestock write us.

R. G. Tonkin & Company

Arcadia, Florida


C. A. ROE, Proprietor

American and European Plan

Free Sample Room



HE county seat of DeSoto County, Florida; located
275 miles southwest of Jacksonville and 70 miles
southeast of Tampa; in the heart of the greatest
citrus, cattle and trucking section of the State; on the
eastern bank of Peace River, 10 miles above Gulf tide-
water; 61 feet above sea level; practically in the center
of the county north and south, and is the junction of
four railroads, viz., the Atlantic Coast Line, Charlotte
Harbor & Northern, East and West Coast, and the
Government Air Service Line, which will, no doubt, in
a short time be extended to the East Coast. No other
city of its size in the State can boast of as many rail-
roads. The junction of the Dixie Highway north,
south, east and west, all approaches to the city, miles
of which are paved with concrete or asphalt. Only 30
years old. Has made a steady growth of from 1,736 in
1910 to over 5,000 in 1920. The best all-the-year-
around business town of its size in the State. Clean,
sanitary and healthful. Located at the Flying Fields
nearby, and is naturally a healthful place to live in.
Beautifully laid out, with palmetto trees along the
main business streets and palmettoes, oaks, eucalyp-
tus, maple, camphor, and pines making beautiful
thoroughfares along nicely-kept lawns dotted with all
kinds of tropical and semitropical plants and shrub-
Arcadia is justly proud of the school advantages
she is able to offer to her boys and girls. The system
embraces all the units of secondary education, each
group having separate faculties, the whole being
under the supervision of a supervising principal, an
office corresponding to the city superintendency. From
the primary through the high school, a course of
twelve grades, the major purpose is the full and com-
plete preparation for complete living of its students.
The high school is affiliated with the State's colleges
and universities and with the colleges and universities
of the South and Southwest through the Southern As-
sociation of Colleges and Universities. Departments

of Manual Training, Domestic Science, Domestic Art,
Expression, Music and Teacher Training are fully
organized and equipped, and the work in each is defi-
nitely correlated with the academic work of the school.
Departmental work extends from the fourth to the
twelfth grades, inclusive.
Arcadia is distinctively a school and church town.
Her superior educational facilities are commented on
elsewhere and are only alluded to here because religion
and popular education go hand in hand.
To the deep religious sentiment and excellent church
organization is largely due the liberal provision made
for her excellent schools.
There are eight organized white churches of as many
different denominations doing active work jn the city,
and yet there is no friction or unseemly rivalry, but
to the contrary a broad spirit of fraternal regard
obtains, and in many movements of Christian service
there is a cordial cooperation that obliterates sectar-
ian lines.
The traveler will seldom find anywhere a city the
size of Arcadia with as much good paving, there be-
ing fifteen miles of the finest asphalt laid on all the
principal streets.
On leaving the city, north or south, one finds a con-
tinuation of this velvet asphalt running for miles and
connecting up with either shell or grouted brick. East
at the city limits the roads fork, the right being the
Dixie Highway south to Fort Myers, and the left the
Dixie Highway east to the East Coast. This road is
solid concrete as far as the aviation fields, and is
graded to receive hard surface beyond. All of the
above are State and National-aid roads.
To the west there is a graded road, which will soon
be hard surfaced, to the West Coast and will become
part of the State roads projects.
No State has more good roads than Florida, and
very few are at this time making the stride in build-

ing roads faster than this "Land of Flowers."


3X-"-- -g

Flint Lumber Company
Capacity, 1,200,000 Per Month

Avon Manufacturing Company
Mutual Crate Company

Capacity, 300,000 Per Month

AVON PARK Vice President and General Manager LO A


a A

&~ Sct ~ C ~. _,:~-.vc-r- ;~-,.F~

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Avon Park
S attractively situated in what is known as the
Scenic Highlands of Florida, the high ridge sec-
tion of the State, having an elevation of 200 feet
above sea level. Avon Park is on the branch of the
Dixie Highway running from Tampa to the East
In and around Avon Park will be found thousands
of acres of orange and grapefruit groves, some of the
trees bearing from twenty-five to thirty boxes of fruit
each year and others just planted. Here will be found
thousands of acres of land of the same quality as is
now planted, where those who desire to engage in
citrus growing can make an investment, with the as-
surance that if ordinary business judgment is used
and intelligent cultivation adopted, an income will
be forthcoming which will pay them handsome profits
on their investments.
In the town of Avon Park will be found progres-
sive citizens, whose faith in the future of the town

and the surrounding country has led them to invest
heavily, and whose business acumen and foresight has
resulted in the displacement of old wooden business
structures with modern brick business blocks, occupied
by wide-awake merchants, who are reaping a rich
harvest with the growth of the town and the outlying
sections of country. And the field for business invest-
ments is still open for many lines, making it worth
the while of those coming to Florida to investigate be-
fore taking final steps in the matter of location.
Avon Park has or is planning for everything that
can be desired in a model community. It has several
good churches, splendid schools, up-to-date business
establishments, manufacturing industries with large
payrolls, pure water, modern conveniences, paved
streets, cement sidewalks, a splendid hotel, twenty-
eight beautiful lakes in the township, accessibility to
the larger cities and markets, no mosquitoes or other
troublesome insects, but little sickness, two strong
banking institutions, a friendly and law-abiding
citizenship, a strong Board of Trade, an ice plant,
electric light and waterworks, telegraph and tele-
phone, splendid garages and a location second to none.

Pittsburgh-Florida Fruit Growers Association
Operating 1440 acres Grapefruit and Orange Groves and Lakewood Villa Groves on Lake Byrd, Florida


"Quality" Grapefruit and Oranges

Pittsburgh Office
Home Trust Building

Avon Park, Florida


PALACHICOLA, rich in memories of the early
history of Florida, awakens to assume socially
and commercially the rank for which nature
has bountifully endowed her. Apalachicola, meaning
the "Land Beyond," was the name given by the early
Indian settlers, who were attracted here by the
abundance of fish and game. These settlers, forming
a colony of forty thousand, represented several tribes
from various sections. Cotton traffic on the river was
inaugurated in 1828, when many large steamers were
engaged delivering the cotton at Apalachicola for ex-
port. These steamers of varied capacity, ranging
from 100 to 375 tons, plied the Chattahoochee, Flint
and Apalachicola rivers, delivering cargoes of cotton.
Apalachicola was incorporated in 1831.
It was during the height of this great prosperity
that the eminent scientist, Dr. John Gorrie, was
attracted to Apalachicola, coming in 1833 as a prac-
tising physician from his native city of Charleston, S.
C. He early became identified with the development
of the city, assuming the highest positions of honor
and trust. Highly educated, and with his devotion to
his profession, he became endeared to all. His crown-
ing achievement and the greatest blessing to human-
ity was his successful invention for the manufacture
of ice, completed in 1850. To the memory of this great
man, and his great achievement, a statue has been
placed at the Nation's Capital, in the Hall of Fame.
Apalachicola is situated 85 west longitude, and
291 south latitude, being the same latitude as Gaines-
ville, Fla. It is the county seat of Franklin County,
a prominent peninsula of West Florida.
Apalachicola is situated at the mouth of the river
of the same name, which river is formed at the junc-
tion of the Chattahoochee and Flint rivers, 136 miles
inland; hence Apalachicola assumes the title "Gate-
way to the Chattahoochee Valley." The system com-
prising the Chattahoochee, Flint, Chipola and Apala-
chicola is the greatest navigable system east of the
Mississippi. The Chattahoochee is navigable for 210
miles south from Columbus, Ga., and the Flint is
navigable for 150 miles south from Albany, Ga.; the
Chipola is navigable for fifty miles and the Apala-
chicola is navigable for 136 miles, its entire length to
the Gulf.
Apalachicola is situated upon a magnificent land-
locked harbor, fifty miles in length, and from one to
eight miles in width. This harbor, known as St.
Georges Sound, Apalachicola Bay and St. Vincent
Sound, is formed by a chain of three tropical islands:
St. George, St. Vincent and Dog Island.
The entrances to the harbor are: East Pass,
separating Dog Island from St. George, is the main
entrance, maintaining a natural depth of twenty-two
feet over the bar; West Pass, separating St. Georges
Island from St. Vincent, maintaining a depth of thir-
teen feet and used chiefly by the coastwise steam and
sailing vessels; Indian Pass, separating St. Vincent
Island from the mainland, is used only by the large
fleet of small fishing craft.
Apalachicola is also one of the important points of
the proposed system of intercoastal canals, a link of
which is partly complete, connecting Apalachicola
with St. Andrews Bay.
Apalachicola, with a population of 4,000, is sup-
ported chiefly by the following industries:
4 Canning plants and packing houses.
15 Packing houses, handling raw oysters and fish.
1 Cypress sawmill of 75,000 feet capacity.
1 Hardwood sawmill of 75,000 feet capacity.
1 Pine sawmill of 60,000 feet capacity.
2 Cypress shingle mills of 150,000 feet capacity.
1 Cypress tank factory.
2 Novelty wood-working plants.
1 Barrel factory.
1 Twenty-five-ton ice plant.

1 Marine railway, 180 feet.
4 Marine railways, small.
3 Pine mills within radius of 50 miles, capacity
250,000 feet.
4 Wholesale fish houses within radius of 25 miles.
1 Fertilizer plant within radius of 25 miles.
Apalachicola has:
Commission form of Government.
Live Chamber of Commerce.
Modern system of sewerage.
Supply of wholesome water distribution.
Electric light system and telephone.
Modern High School building, costing $30,000.
Modern convent school.
Modern theatre.
2 Public parks.
2 Public piers extending 100 feet into the Bay.
2 Banks.
4 Hotels.
4 Denominational churches.
8 Secret Order and Social Organizations.
Automobile Club.
Amateur Dramatic Society.
Apalachicola needs 5,000 additional population.
The Federal Survey of Franklin County is quoted
"as mild with a mean annual temperature of 69 de-
grees Fahrenheit. For the summer months the
temperature averages about 81 degrees and for the
winter months about 50 degrees, while for the spring
and fall months the mean temperature is about 70
degrees. The temperature of both summer and winter
are modified by breezes from the Gulf. The winters
are usually pleasant with occasional periods of cool
"The mean annual precipitation is 56.19 inches,
with a range from 30.69 inches for the dryest record-
ed to 77.80 inches for the wettest. The latest killing
frost recorded in the spring is February 20th. The
earliest recorded killing frost is November 13th. This
gives a normal growing season of 310 days."
By reason of the mild climate and the balmy sun-
shine, outdoor exercise and recreation is a source of
continuous enjoyment.
Bay Avenue, following the Bay shore, appeals to
the pedestrian for extended hiking along the Bay
shore. Streets paved with oyster shells and continued
onto public highways to the extreme county limits,
along the Bay shore, offer the most excellent auto
driving; thence unto the broad hard beach upon the
Gulf shore eighteen miles distant-a perfect beach
for bathing, autoing and fishing. Here are offered the
magnificent summer cottages known as "Camp
The placid waters of the Sound, shallow for some
distance, offer a safe and attractive pleasure of boat-
ing. In these waters, among the oyster beds and in-
lets, is to be had the best fishing on the coast. In the
deeper channels and passes is found Florida's popular
sport fish, the Tarpon.
When too rough for salt-water fishing, the inland
streams and lakes offer equal sport to the angler.
Game is found in season to the satisfaction of the
real sportsman. Within a short distance we find the
haunts of bear, turkey, deer, quail, squirrel, and the
coastal region is the feeding ground for geese and
With the number of pleasure craft, delightful rec-
reation is offered exploring the outlying islands, or
inland among the lakes and rivers, overhanging with
beautiful tropical growth.
The varied transportation facilities offer a very
attractive feature to all industrial enterprises. Inland
water service is offered via three river boat lines with
boats of 200 tons burden. These offer a quick service
to all points on the river, making rail connections at
several points and extending through to Columbus and
Albany, Ga., upon the Chattahoochee and Flint rivers.
These boats also offer a very excellent passenger
service. Coastwise service to Mobile, Ala., and Pensa-
cola, with steamer of 400 tons, maintaining a weekly


schedule and excellent passenger accommodations;
the Apalachicola Northern Railroad connecting at
River Junction with the three main Southern trunk
lines; the Georgia, Florida and Alabama Railway via
Carrabelle and Tallahassee to Georgia points. These
lines give Apalachicola a double daily service with
through connection north, east and west.
Coastwise and foreign cargoes are now loaded
fifteen miles distant from the city from lighters.
Along the docks and up river for fifteen miles,
eighteen- to thirty-feet draft can be accommodated,
but channel connecting with outer harbor has yet only
been improved to twelve feet. Apalachicola's grow-
ing need for harbor improvements is being urged and
early relief is hoped for that will offer deep-sea load-
ing from docks. The rapidly-developing section de-
mands better facilities.
The resources of Franklin County, more diversified
than any other county of the State, are practically
unlimited. Chief of these are: Climate, sea foods,
timber, naval stores, bee culture, and high-class lands
for agriculture and grazing upon the 246,000 acres.
The sea-food production is foremost of importance,
as unlimited in supply, it gives support to the greatest
amount of labor. A Federal survey of the oyster bot-
toms gives Franklin County 7,135 acres of natural
oyster beds. Other sea foods include shrimp, deep-sea
and shore fish. The industry supports four canning
plants packing oysters and shrimp for nine months of
the year. In the industry are engaged 200 or more
boats averaging three men each, otherwise employ-
ing more than a thousand men, women and children.
In addition to the four canning plants, there are
fifteen packing houses, handling raw oysters and fish
only. Oysters caught during the season of 1916-1917,
114,412 barrels.
The honey industry, only in its infancy, is produc-
ing approximately sixty tons of high-grade honey
each year.
The extensive area of cut-over land is as good as
any found in the State, and well adapted to cattle
raising, truck growing, pecan culture and citrus fruits.
Experiments in graded cattle and sheep have proven
a successful industry. The river valley lands are well
adapted to sugar-cane and rice culture, being rich in
deposits and overflow.

Boca Grande
A HRIVING town of commercial importance, as
well as a resort of rare attractions. It is
situated on Gasparilla Island, at the mouth of
Charlotte Harbor, one of the prettiest harbors on the
Florida Gulf Coast. The railroad touches Boca Grande
directly, crossing an arm of the Gulf. Tarpon fishing
reaches its highest excellence in the nearby waters,
and many other deep sea fish are to be captured. Boat-
ing, bathing and sailing are enjoyed at their best.
Tennis and golf are also well provided for. The Boca
Grande Hotel and Gasparilla Inn are modern and
first-class. The Boca Grande Gulf Shore Golf Club's
eighteen-hole course is very convenient.

ITUATED on the ocean beach at the foot of Lake
Worth. Hunting and fishing are excellent and
varied here, combining as they do those of the
land, the lake and the sea. A short distance to the
west is the great canal from Lake Okeechobee to the
ocean, which drains a large part of the area between
Lake Worth and Biscayne Bay. The ocean waters
about Boynton abound with many kinds of fish, and
alligators can sometimes be seen in the canal.

RADENTOWN is the county seat and principal
city of Manatee County, Florida. In 1900 it was
an incorporated village of 350 people. In 1910
it had a population of approximately 1,900. In 1915
it has a population of approximately 4,000.
In 1908 the work of municipal improvements was
begun. Prior to that time a small water works system
had been put in and some sewer work. In 1908 and
1909 our main street and a few of the principal resi-
dence streets were paved, but not much work was done
until 1912. It is now claimed for Bradentown that it is
the best paved town for its size in the United States.
It now has 20 miles of asphalt and brick pavements;
more than 30 miles of cement sidewalks; from 10 to
15 miles each of sanitary sewers and water mains. In
1911- the tax assessments totaled $1,086,000. The
assessments for 1914 were about $4,500,000, so that at
present, in addition to being a completely paved town,
it has a complete system of sanitary and storm sewers
and water mains. The electric plant, which is owned
by a private corporation, furnishes 24-hour service of
current for light and power purposes.
Within the last three years buildings of the most
substantial character have been erected in Braden-
town, as follows: County Court House, built of re-
inforced concrete, three stories high, at the cost of
$100,000; a new High School building, at a cost of
$35,000; City Hall, at a cost of $8,000; two new
churches, at a cost of more than $20,000 each; new
passenger station, at a cost of $7,000. Within this
same period from 300 to 400 new homes of the most
modern types have been built.
Bradentown schools will compare favorably with
the graded schools of any city of the North, East or
West. Both grammar and high schools are under the
supervision of a competent superintendent and corps
of teachers.
The banking, hotel and telephone facilities are as
good as can be found in any community of its size.
The town has two good, substantial banks, both doing
a profitable business. The telephone system is the
fourth in size in the State, having more than 1,400
phones handled through the local exchange, reaching
to every point in the county and also furnishing long
distance connection to any point in the United States.
Bradentown is located on the south bank of the
famous Manatee River, four miles inland from Tampa
Bay and about 10 miles from the Gulf of Mexico. Hav-
ing the advantages of this water location and being on
well-drained land, it is one of the healthiest and most
beautiful localities to be found anywhere and furnishes
a pleasant climate all the year round.

Buena Vista
F ORMERLY an incorporated town, but now apart
of greater Miami, it has become in reality a sub-
urb of the "Magic City of the Florida East
Coast." Nestling-close to the shores of Biscayne Bay,
surrounded by beautiful homes and well-kept grounds,
it is a most desirable spot for winter residence. The
tropical verdure is here at its best.

COUNTY seat of Flagler county, headquarters
for the Bunnell Development Company and one
of the busiest little towns in this section, with
good hotels, stores, bank, school, electric lights, etc.
Small farms in the immediate vicinity, with good
hunting. The Bimini drainage project has been com-
pleted and some 53,000 acres adjacent to Bunnell are
now available for farming purposes. Only seven miles
from the ocean, with a new brick highway to the

P 9.

SOUTHERN Florida was the spot selected for the
winter term of the Snyder Out-of-Door Pre-
paratory School for Boys, which is located here,
on Captiva Island. The climate is excellent and the
bathing and other facilities for outdoor recreation are
unexcelled. Captiva is reached from Fort Myers by
a thirty-five-mile steamer trip down the beautiful
Caloosahatchie River, across San Carlos Bay and
Pine Island Sound, thence past Sanibel Island. Mil-
lions of exquisite sea shells line the beaches of
Captiva Island, and the quest of these is a favorite
pastime of visitors.

THE town of Chuluota is six miles west of the St.
Johns River, and twenty-eight miles inland on a
direct line from the Atlantic Ocean, on the
Okeechobee Branch. The country is high and rolling,
with almost countless lakes of all dimensions scat-
tered here and there. It is estimated that within the
borders of Seminole County, in which Chuluota is
situated, there are one thousand lakes. Within two
miles of Chuluota Station there are between thirty
and forty lakes varying in size from one acre or less
to one mile in diameter, while within the townsite
there are two lakes and portions of two others. These
numerous lakes are deep and clear, and abound with
fish, furnishing great sport for the angler.
The Indians, who, in the days before the coming of
Ponce de Leon four hundred years ago, roamed
through this country, had an eye for the beautiful as
well as a faculty for picking healthful spots for their
camping grounds. Being in full possession of all this
territory, they picked out the most attractive spots.
They gave Chuluota its present name, which in their
language means Beautiful View.
The Econlockhatchee, which forms a meandering
boundary of the Chuluota district on the west and
north, has its rise in Hart Lake, in the southern part
of Orange County. The river follows a sinuous course
for about one hundred miles north and east, and
empties into the St. Johns River a little to the south
of Lake Harney.
The stream is well named by the Indians. The name
of the river is really three names in one; Econ means
black, lock means crooked, and hatchee means river,
so it is the black and crooked river. It is a turbulent
little stream, with a swift current between narrow
The hunting around Chuluota is particularly good,
there being an abundance of quail, squirrel, duck, wild
turkey and deer. The main streets of the town are
hard-surfaced, and good roads make a large adjoin-
ing territory easily accessible. The townsite is high,
having a natural drainage and being very free from
mosquitoes and other insects. This territory is adapt-
ed to general farming, stock raising, citrus fruits and
trucking; and its beauty and healthfulness make it a
most attractive location for winter homes.

THE middle section of Florida, which, because of
the narrowness of the State, is not very far from
either the Gulf of Mexico on the west or the
Atlantic Ocean on the east, is now receiving more
attention from the investor, homeseeker and tourist
than ever before. No longer is Florida considered to
be all coast line.
Lake County, the most talked-of county in this sec-
tion, is noted for its hills, its beautiful lakes, its citrus
groves, its Natal hay fields, its truck gardens and its

fine all-the-year-round climate. Clermont is located
in the very heart of Lake County, almost exactly in
the geographical center of the State, surrounded by
beautiful clear water lakes and hills which are known
locally as the Apopka Mountains.
The town is located on the A. C. L. and the T. & G.
railroads and is 169 miles by rail south and west of
Jacksonville. It is on a hard-surfaced road west of
Sanford and Orlando and to the automobilist's delight
other good roads connect it with all parts of the State.
No less than eight large or small lakes are found
near Clermont. The townsite embraces an area of
about one square mile, resting on high ground in the
hills overlooking Lake Minneola on the north and
Lake Minnehaha on the south. These two lakes with
their sloping sandy beaches and their borders of oak,
pine and orange trees and cultivated fields, with the
cottages of contented owners adding to the beauty,
make a never-to-be-forgotten view.
It would be difficult to choose a prettier townsite
than that of Clermont. The rolling green carpeted
hills with the lakes form a picture for the landscape
painter-words can not do it justice.
With pardonable pride Clermont points to the rapid
strides she has made in civic development and im-
Clermont has four general stores, one drug store,
two meat markets, two garages, an ice plant, a brick
plant, a sawmill, moving picture theatre, a news-
paper, two packing houses and the T. & G. Railroad
shops. Clermont has electric lights, broad streets,
beautifully shaded; two and one-half miles of cement
walks, fine hard-surfaced roads, artistic parkways,
fine homes, modern buildings, boarding houses and a
good hotel.
A substantial bank, express office, handsome club
house, splendid school system, and public library add
much to making Clermont a splendid town. The city
water system and electric plant supply every resi-
dence and business house with these modern con-
veniences. Clermont is always growing. The Board
of Trade, an active organization composed of the
successful business men of the town, is doing much for
the advancement of Clermont by procuring for her
people every advantage enjoyed by larger cities.
The two garages furnish an important advantage
for winter residents who bring their autos with them.
The stores are well stocked and up-to-date. No need
for the tourist to buy what he needs for the winter be-
fore coming. Clermont stores can supply every want.
The business future is bright for Clermont; her
stores, her industries and her modern methods insure
prosperity and progress.

OCOA, almost in the center of Brevard County,
on the main line 173 miles south of Jacksonville.
Overlooking the beautiful Indian River, sur-
rounded by bearing citrus groves and truck farms,
lies the city of Cocoa, dominated by the spirit of
The center of the famous Indian River orange sec-
tion and the largest shipping point of these celebrated
oranges and grapefruit. The river from which this
section derives its name is a beautiful body of water
one hundred twenty miles in length and varying in
width from one to six miles. At this point a bridge
one and one-half miles long has recently been con-
structed connecting the mainland with Merritt Island.
Indian River is noted for its abundance and variety
of salt-water fish. The many wharves and the specially
constructed fishing platforms on the new bridge make
this a most desirable point for this sport. Lake Poin-
sett, two and one-half miles west of Cocoa on the St.
Johns River, is also noted for its black bass and bream
fishing. Surrounding this lake and to the west are
thousands of acres of pine, prairie and hammock lands

S- A

where game of all kinds are plentiful. Conveyances
and competent guides may be secured at a nominal fee.
With nearly three miles of newly-paved asphalt
streets, new$50,000.00high-school building, $85,000.00
bridge, the only one across the Indian River proper, a
new white way, the most modern hotels and business
houses, Cocoa justly deserves the name of "The City

Coconut Grove
ASMALL town overlooking Biscayne Bay and con-
nected with Miami by a hard-surfaced road.
The town is a collection of homes, schools and
club houses, and the bay front has a succession of
beautiful villas. The drive from Miami is through a
hammock section, the beauty of which forms a fitting
introduction to the semi-tropical loveliness of Coco-
nut Grove. This is the winter home of the Adiron-
dacks Florida School and the Lake Placid School for
Boys. Boating, motoring and fishing are the chief
amusements. There is a good nine-hole golf course
here, which is maintained by a flourishing country

Crescent City
IS located on a ridge between Lake Stella and Lake
Crescent, a few miles south of Palatka. Its
streets are lovely, lined with many aged and
stately oaks, and there are numerous beautiful homes.
A remarkable peculiarity about the two nearby lakes
is that while they are only a quarter of a mile apart,
there is a difference of forty feet in their levels. The
former is fed entirely by springs, and the latter is a
drainage lake which is tributary to the St. Johns
River. Good boating and fine fishing are to be found
in both lakes.

LOCATED twenty-one miles north of Miami, five
miles south of Fort Lauderdale, one and three-
quarter miles west of a beautiful beach on the
Atlantic Ocean, which is made accessible by a hard-
surfaced road, on the Florida East Coast Railway, and
the South New River Canal running from Lake
Okeechobee to the ocean. It is in the center of the
largest tomato- and cabbage-growing section on the
East Coast, there being planted last season about
1,500 acres of tomatoes and 600 acres of cabbage,
which is about the usual acreage. The land planted
to vegetables produce abundant crops of corn and
other forage crops, after the vegetables are harvested,
making two crops in one year on the same land.
Dania is also the center of the citrus-fruit industry
of Broward County, there being about 500 acres of
groves tributary to Dania, mostly young groves,
although this year's yield is estimated at from thirty
to forty thousand boxes. The town has two modern
and fully equipped orange and grapefruit packing
houses, thirteen tomato packing houses, two modern
canning factories, one dairy, two lumber mills and
one fishery. It is well supplied with schools and
churches, has electric lights, telephone system,
municipal water works, mercantile establishments,
banking institutions, hotels, good hard-surfaced roads
and an active Chamber of Commerce.
For further information apply to the Secretary of
the Chamber of Commerce, Dania, Florida.

Daytona Daytona Beach-

T-aHIS composite resort community is one of the
most attractive of the State. They possess all
the charms of a seaside resort and offer the ac-
commodations of a modern metropolis.
Daytona is situated on a ridge skirting the Halifax
River, with a water front of about two miles. Daytona
Beach and Seabreeze are located on the peninsula be-
tween the Halifax River and the Atlantic Ocean, and
they are connected with Daytona by four bridges over
the Halifax River.
A network of hard-surfaced roads runs through
these resorts and radiates in all directions. The thirty-
five-mile drive along the Ocean Beach Speedway,
which at low tide is 500 feet wide and smooth and
hard as a boulevard, is famous among auto enthu-
siasts the world over. The Million-Dollar-Triangle-
Highway, extending west through DeLand to Tavares
and Leesburg, thence south to Sanford and Orlando,
is one of the most beautiful roads in Florida. Jackson-
ville, Tampa, St. Petersburg, Palm Beach and Miami
are each within one day's journey by automobile, over
good roads.
Surf bathing is a favorite pastime at Daytona Beach
and Seabreeze. The eighteen-hole golf course con-
nected with the Clarendon Hotel at Seabreeze, and
the links of the Daytona Golf and Country Club at
Daytona are good courses. Baseball, tennis, trap
shooting, hunting, etc., are forms of recreation that
here are well provided for. The splendid fishing in the
Halifax and Tomoka rivers is a source of pleasure to

- -

A Driveway Under the Oak Tree
A Driveway Under the Oak Trees

~ss ~K

DeFuniak Springs
CROWNS the crest of the Blue Ridge Mountains
in the western extension of Florida, in the midst
of pine forests, and is said to have the highest
altitude in the State. It is the home of a winter Chau-
tauqua which has a large membership. Many springs
and lakes in the vicinity furnish pure water, and there
is excellent fishing as well as facilities for many other
sports and recreations. The "Great Spring," a mile
in circumference and eighty feet deep, is filled with
chalybeate water, sparkling, clear and valuable in the
treatment of anaemic disorders. A beautiful park
surrounds the spring, and the attractions of the
adjacent country afford opportunities for many fas-
cinating outings.

DELAND is situated 110 miles south of Jackson-
ville on the Atlantic Coast Line Railroad. The
city is beautiful for situation, in the midst of
the undulating pine lands of the lake region section,
with a wealth of orange groves on every hand and
only five miles from the romantic St. Johns, where
the bass and perch and bream and variety of others
of the finny tribe afford the disciples of Isaac Walton
abundant sport and pastime.
Within a half hour's drive the huntsman may enter
a region where an occasional deer and wild turkey
will add zest to his winter outing. Quail abound
throughout this region.
DeLand has the best of the unexcelled semitropical
climate. The city water is of very superior quality,

Stetson University, DeLand

and the health record has made a city eminent as a
DeLand is a church-going community, with Baptist,
Presbyterian, two Methodist, Christian, Episcopalian
and Roman Catholic churches.
Stetson University, one of the greatest educational
institutions of the South, has a present student enroll-
ment of about 500, with an able corps of professors;
also there is a well-organized and equipped public
school in the city, with 13 instructors.
Beautiful lakes are in the suburban section of the
city, with boating privileges for all. The drives in and
about DeLand are beautifully shaded by great num-
bers of handsome water oaks. Many miles of paved
streets and concrete sidewalks add to the comfort and
pleasure of citizen and visitor.


DeLeon Springs
OU have probably read and heard so much of
the glories and delightful features of a trip to
Florida in winter time, that we feel that we
cannot adequately describe all of its wonders and
charms. Let it suffice to say that Florida, basking in
sunshine and warmth, during the long winter months,
when snow and ice hold sway most everywhere else
offers inducements to the tourist that cannot be
denied. Here you will find the best climate, the best
bathing, best hunting and fishing to be found any-
where in the world.
Deciding upon a place where you can enjoy these
pleasures to the utmost, then, is the problem you have
before you.
Seek no further!
DeLeon Springs offers every attraction to winter
visitors that other resorts in Florida offer, in addition
to wonderful natural advantages unequaled any-
where. If you like to swim-and who does not-you
will be delighted beyond measure, and benefited
through bathing in this wonderful spring.
Famed in song and story as the mythical "Fountain
of Youth" discovered by Ponce de Leon, the Spanish
adventurer of the fifteenth century, DeLeon Springs
is located in the high rolling pine country of Volusia
County. It is surrounded on all sides by beautiful
golden orange and tangerine groves, and wonderful
tropical foliage of all kinds.
The spring itself is one of the most interesting
wonders to be found in the State of Florida. Thirty-
five million gallons of water of a strongly medicinal
character bubble up out of the spring daily, and old
and young find swimming here surprisingly easy and
become daily devotees of this beneficial exercise.
The temperature of the water during the winter
maintains an average of 75 degrees, and bathing can

Excellent Crop on Newly Cleared Land
be indulged in every day of the year. The exhilarating
effects of this water after a good swim is well known
to regular winter visitors.
In addition to the natural beauties of DeLeon
Springs-and Nature has been most kind in bestow-
ing her favors here-there is a quaint old sugar mill,
built several hundred years ago with bricks import-
ed from Spain, which stands as a monument to those
brave and bold adventurers who followed Ponce de
Leon to Florida. Connected to the sugar mill is a
gigantic water wheel, which in time gone by furnished
motive power for the mill.
DeLeon Springs is on the main line of the Atlantic
Coast Line Railroad, 100 miles south of Jacksonville.
It can also be reached by taking the St. Johns River
Scenic Route to DeLand, which is only five miles
away, or by automobile from Daytona.

Near Famous DeLeon Springs-the Fountain of Youth


Well Ventilated,
with Modern

DeLeon Springs, Florida

MRS. M. J. POWERS & SON, Proprietors


DELRAY is a thriving colony originally settled
by Michigan people and named after a suburb
of Detroit. It is one of the few towns in Florida
that combines the advantages of a location on the
Atlantic Beach with those of a soil suitable for the
growing of vegetables, pineapples and citrus fruits.
On account of the nearness of the Gulf Stream on the
east and the position of Lake Okeechobee on the north-
west, Delray and vicinity is not as susceptible to the
cold winds as some other points, making it especially
free from damaging frosts.
Recently the T. A. Snider Preserve Co. established
a branch of their business, manufacturing their toma-
to catsup and soup, and consuming over 20,000 baskets
of ripe tomatoes each twenty-four hours and operat-
ing day and night during the tomato season. The
Causse Manufacturing and Importing Co. have also
established a branch at Delray for the preparing of
pineapples for shipping to their headquarters for
crystallizing. Not only do the plants mentioned use
the produce raised in the immediate vicinity, but also
use crops shipped from points north and south of

IS located in the midst of the mountain lake region
of the "Scenic Highlands" of interior Florida. It
is adjacent to many fresh water lakes of good size
and great beauty, upon which there are opportunities
for splendid boating, and in which are to be found
many varieties of fine fresh-water fish. Bathing is
also amply provided for, and there is good hunting
in the nearby hills and forests.

Eau Gallie
EAU GALLIE is on the west bank of the Indian
River and opposite the southern entrance to
the Banana River, which is celebrated for its
fine fishing and duck shooting. Lake Washington, six
miles to the westward, is famous for its black bass
fishing, and is easily reached by automobile. Quail
shooting in the season is good in the vicinity of the
town. Eau Gallie has several miles of hard-surfaced
roads and a fine harbor for light draft boats. There
is a good clubhouse for visiting yachtsmen, which is
open from December 1st to May 1st.

S located on Lake Eustis, 220 feet above sea level
and forty feet above the level of the six large,
interconnected, navigable fresh-water lakes, with
a shore line of 250 miles, which form the source of the
Ocklawaha River. Its orange and grapefruit groves,
pine-clad hills, tropical hammocks, recreation pier and
pavilion, pure and soft drinking water, first-class
hotels and good boarding houses, are some of the
reasons for its rapid growth and present popularity.
Sixty power boats and a large fleet of sailing craft
afford ample facilities for water sports and pastimes.
A good nine-hole golf course is another of the town's
attractions for visitors.

Drainage Canal in the Everglades

ELLSMERE is located ten miles west of Sebas-
tian, on the Fellsmere Railroad, on a tract of
118,000 acres, where the Fellsmere Farms Com-
pany has expended upwards of two million dollars on
a complete drainage system.
The town of Fellsmere is a thriving community of
many attractions. It has several miles of concrete
and macadam streets, a new $40,000.00 school house,
bank, well equipped stores, many attractive residences,
moving picture theatre, library, two churches, tennis
courts, lodges, municipal electric light plant and an
artesian well system. There are 1,000 acres of citrus
groves in the vicinity.
In addition to hard-surfaced county roads, now under
construction, a bond issue of $80,000.00 has recently
been approved, which provides for the extension of
hard-surfaced roads into the adjacent farming terri-
tory. Shipments of farm products are made through-
out the year.

Lake County Manufacturing Company

Lumber and Building Material
Sash, Door and Mill Work




I. B. BUSSELLS, President
C. E. SUMMER, Vice President D. N. CHADWICK, JR., Secretary-Treasurer






Fernandina, Florida Pablo Beach, Florida Milford, Delaware

*W. m

31 -ja

P. O. BOX 438

IRA W. HARDEE, President

JOHN R. HARDEE, Vice President

GAYNOR WIGGINS, Secretary-Treasurer

Standard Hardware Company


Paints, Oils,
Building Material

Fishing Tackle,
Motor Boat Supplies



Keystone Hotel

Fire-Proof Garage-AMERICAN PLAN-Free Sample Rooms

Modern and Absolutely Fire-Proof

Every Room with Running Hot and Cold Water

The Borden Lumber Company, Inc.



Cypress Shingles, Railroad Ties and Staves, Ship Masts and Spars
Creosoted Lumber, Ties and Piling

Blum Building, Jacksonville, Florida

Fernandina, Fla., Jacksonville, Fla.,
Tampa, Fla., Pensacola, Fla., Mobile,
Ala., Pascagoula, Miss., Moss Point,
Miss., Gulfport, Miss., Port Arthur,
Texas, Galveston, Texas, New Orleans, La-

Fernandina, Florida



across the prairie. The benefit of good boating, fish-
1 R7 ing and bathing in fresh and salt water is here avail-
able. The county rock oiled, paved road extends from
Miami, the county capital, to Florida City, and is be-
Sing extended southwesterly through Royal Palm Park
to Cape Sable. Suburban land on the east and south
is of the best marl loam prairie, and west and north
pine and redland and porous rockland, being suitable
for growing winter vegetables and fruits. Here is the
IB H* natural home for growing avocado and other fruits,
tomatoes and other vegetables, natal grass, para grass
S A and various feed products, and for raising cattle, hogs
|-_ and poultry. Florida City is the most southern in-
corporated town on the mainland in the United States,
S and the farthest southeast, and now has a population
.. .. of about 500, with good prospects for future growth.
The climate is ideal; snow, ice, sleet and freezing be-
ing strangers.

THIS is one of the oldest cities in Florida. In
Amelia Beach it has one of the finest beach
resorts in the South, with pavilions, casinos and
well-appointed bathhouses. It is only an hour and
thirty minutes by rail from Jacksonville, and is a
popular day resort for citizens of that city. There is
an excellent automobile highway between the two

Florence Villa
ONE of Florida's high-class pleasure resorts,
situated in the picturesque mountain lake
region, 200 feet above sea level. There are
ninety-seven lakes within a radius of five miles. A
forty-acre grove of oranges and grapefruit is near-
by, to which free access is accorded to the guests of
the Villa. The appointments of the hotel are thor-
oughly modern, and the capacity is large. For amuse-
ments there are a nine-hole golf course, lawn tennis,
billiards, box ball, lawn bowls, row boats and launches.
Excellent asphalt roads.

Florida City
T HIS station was originally Detroit, but was
changed to Florida City after being incorporat-
ed, December 28, 1915. Florida City has seven
stores, ice plant, town hall, two-room modern con-
crete school building, $5,000 M. E. church, modern
buildings, pavilion, several large packing houses, in-
cluding a branch of the Snider Preserving Company,
two canals extending to Bay Biscayne, nine miles east
How Grapefruit Grows


Boats and Engines Repaired

General Work on Ocean Steamers No Limit as to Capacity
All Kinds of Brass and Aluminum Castings

Fort Meade
IS on the Dixie Highway which traverses the
county north and south, an asphalt road fifteen
feet wide and in perfect condition, and is also on
the only road crossing the county directly east and
west, which is surfaced with asphalt and taps the very
center of the best orange-grove section in the county,
that of Frostproof, and at its western extremity
traverses the heart of the phosphate mining district.
This makes it possible for the business men of Fort
Meade to share all the advantages of splendid mine
payrolls, and at the same time own groves which they
can personally superintend, being only a few minutes'
drive from them. Many of our business people take
advantage of this.
Fort Meade has a grammar and graded high school
second to none in the State, new churches of all de-
nominations, two railroads, and one of the million-
dollar banks of the county, of which there are now

five; also about thirty mercantile establishments,
three meat markets, two bakeries, two wagon shops,
telephone exchange, three repair shops, two pressing
clubs, two novelty mills, one crate factory, a tin shop
and plumbery, two flourishing banks, the best electric
plant between Jacksonville and Tampa, furnishing all
kinds of light and power night and day; two garages,
two splendid swimming pools, a wholesale house for
selling explosives, three orange packing houses, a
cigar factory, bottling works, ice and ice cream fac-
tories, four hotels and several good boarding houses,
two modern theatres and picture shows and a live
The country around Fort Meade has long been noted
for its fine health. Many people who came here as
invalids have grown robust and strong.
Fort Meade is only thirty-six hours' run from Wash-
ington and about forty hours from New York.
We need more farmers, better farmers and larger
farmers, as well as truckers and fruit growers.

Dr. L. A. BIZE, President VERNON CLYATT, Vice President
S. H. BROWN, Vice President L. L. BEAN, Cashier

The First State Bank

Assets, $850,000.00


Main Street Garage
F. S. BATTLE, Jr., Manager

Auto Supplies and Accessories


Stutz, Hanson and Maxwell Cars

Fort Meade, Florida

Goodyear and Diamond Tires



Fort Lauderdale
COUNTY seat of Broward County, and sometimes
called the Gateway to the Everglades. The town
is located on the site of a fort of the same name
built during the Seminole War. New River, the out-
let of the two largest of the drainage canals, flows
through the town. Fort Lauderdale and vicinity is
particularly adapted to the growing of all kinds of
winter vegetables. It is a large shipping point also,
much of the products being forwarded to Fort Lauder-
dale through the canals and by way of the river. It is
about twenty minutes' run by motor boat and five
minutes by auto to a beautiful shaded beach. Seminole
Indians are frequent visitors to the city. Interesting
excursions up the canal to Lake Okeechobee are
popular. Good bathing beach and up-to-date pavilion.
Deep-sea and river fishing, excellent hunting. Rock
road throughout the county and no toll bridges.

Fort Myers
FROM Lake Okeechobee, in the heart of South
Florida, the palm-fringed Caloosahatchee flows
southwestward with widening sweep to the Gulf
of Mexico. Where the incoming Gulf tides meet the
down-coursing river, swelling its expanse into a
veritable bay, 2 miles wide, Fort Myers, one of the
most tropical cities in Florida, is builded and is being
built, on the southern shore.
It is the furthest south of Gulf Coast cities of the
United States, beautiful with the charm, but devoid
of the disadvantages of the tropics, and pregnant with
remarkably remunerative commercial, agricultural
and horticultural possibilities.
The climate is, primarily, the chief charm and
asset of the State of Florida, and Fort Myers excel-
ling in this, is indeed blessed. In winter, the temper-
ing Gulf Stream that carries its native warmth,
though with diminishing vigor, far up the Atlantic
seaboard and which, as shown on ocean current maps,
strikes nearest the mainland of Florida at the mouth
of the Caloosahatchee, checks the withering sting of
northwest winds long before they sweep to this
sunny shore; and in summer, this self-same Gulf, with
most amiable nature, aided and abetted by the
Caloosahatchee, and Lake Okeechobee, and by won-
derful summer-time rainfalls, busily fans with cool-
ing breezes, home, grove and field.
Where stately Royal Palms, "the charm of Cuba,"
tower overhead, and graceful Coconut Palms wave
their wide branches to the housetops, and mammoth
mangoes and prolific avocadoes flourish, there stand
nature's attestation to immunity from freezing. So it
is at Fort Myers, but not at points north thereof, and
the grower of oranges and grapefruit, of limes,
mangoes, avocadoes and of vegetables, may feel that
in Lee County, if anywhere in the United States,
freedom from frosts is assured.
More than half a million dollars have been expend-
ed in recent months in improvements, including the
building of handsome business blocks, residences,
high school, court house and streets, and plans for
the immediate future include the expenditure of
additional large sums. These improvements, made
with excellent taste, have all enhanced the beauty of
the city as well as added much to its more practical
Within the city are important industrial plants, in-
cluding two immense fruit-packing houses, three
cigar factories, shipways and novelty works.
There are more than fifty varieties of palms grown
at Fort Myers, including the rare Traveler, the Date,
Washingtonia, Fishtail, Cocos Plumosa and Cork-
screw. The golden Allamanda, purple Bougainvillea,
red and pink Hibiscus, and a multitude of other
tropical flowers blossom with wonderful profusion
throughout the year.

It is suggested that openings especially worthy of
investigation are apparent for a box and crate fac-
tory, canning plant, fruit preserving concern and a
large cigar factory.

Fort Pierce
ORT PIERCE is ideally located in the heart of
the Florida East Coast, 242 miles south of Jack-
sonville, 128 miles north of Miami, on the Florida
East Coast Railway and the Dixie Highway, situated
on the high and sloping banks of the beautiful Indian
River, which is two and one-half miles wide, beyond
which is the peninsula of from one-fourth to one-half
a mile wide, and then we face the grand old Atlantic
Ocean, which fans the East Coast with ever-refresh-
ing breezes.
Fort Pierce, the home of the famous Indian River
orange, is nestled among the stately palms, the moss
and vine-covered oaks, and other tropical trees, shrub-
bery, vines and flowers of many colors and shades,
groves of golden citrus fruit, among extensive pine-
apple fields, surrounded by natural beauties unsur-
passed in the South, and is blessed with health and
Fort Pierce has a population of 3,000 people, is the
county seat of St. Lucie county, which has an esti-
mated population of 11,000, and is within five miles of
the center of the county, north and south. Thirty
miles to the north is the Sebastian River and twenty
miles to the south is the St. Lucie River, and these
coupled with the famous Indian River and the Atlantic
Ocean, at our very doors, makes this a picturesque and
inviting place in which to live.
Fort Pierce has six religious institutions-Baptist,
Methodist, Presbyterian, Episcopal, Christian and
Catholic-with their several societies and working
bodies. Fort Pierce has a Woman's Club, public
library, rest room, commercial club, golf and country
club, rod and gun club, secret societies, brass band
with weekly concerts, public park, movie theaters,
baseball, tennis, swimming pool, year-round surf-
bathing, boating, fishing, hunting and motoring. It
has what is conceded one' of the prettiest riverside
driveways in Florida.
Fort Pierce has a citizenship unsurpassed by the
people of any community in the South. They are big-
hearted, glad-handed, law-abiding, thorough-going,
progressive, liberal, energetic, encouraging, helpful
and prosperous. Visitors comment most favorably up-
on the fine community spirit, good natures and social
dispositions of our population. They are impressed
with the hearty welcome we extend to strangers. Our
citizenship is largely made up of citizens of other
states. Possibly every state in the Union is represent-
ed within this county-and there is room and oppor-
tunities for many more good and industrious people.

Harvesting the Orange Crop

I- %


S31ftL ribna national iank riba

J. J. HA YMANS, President
J. MORGAN FENNELL, Vice Pres. & Cashier
T. JENNINGS CONE, Vice President
C. S. NIBLO, Assistant Cashier
ROBT. C. BOWERS, Assistant Cashier
Chairman of the Board

The Largest Bank in the County

Cash Capital - - $200,000.00
Surplus - - - 40,000.00
Shareholders' Liability 200,000.00
Depositors' Security $440,000.00

Resources $2,500,000.00

Standard Crate Company

Rough and Dressed Yellow Pine Lumber


E. J. BAIRD, Manager

Gainesville, Florida

9." 54 *. -Am .,


aVF IkA;

Lima .- -19- w I-


Gainesville and Alachua

ALACHUA COUNTY is situated near the center of
the State. Its western limits are 40 miles from
the Gulf of Mexico and the eastern limits are
50 miles from the Atlantic Ocean. Gainesville, the
county seat, is 70 miles from Jacksonville, on the
main line of the Seaboard Air Line Railway and the
Atlantic Coast Line Railroad. It also has a western
outlet for transportation over the Tampa and Jack-
sonville Railway and Georgia Southern and Florida
Extract from pamphlet prepared by Department of
Agriculture of the State of Florida relative to
Alachua County:
"For natural beauty, fertility of soil, perfect drain-
age, a light, dry and invigorating atmosphere, good
water, good society and educational advantages, the
county is not excelled by any portion of the State and
the healthfulness of the county is not excelled by any
portion of the United States."
It is confidently believed that Alachua County pro-
duces a greater variety of farm and garden products
profitably than any county in the United States.
Wheat is, perhaps, the only farm product that cannot
be produced profitably.
The livestock industry in this section is growing by
leaps and bounds. Alachua County leads all other

counties in the production of livestock for market and
also pure-bred stock. Some of the finest stock farms
in the South are located here.
It is difficult to give information of this kind, as the
price of land varies so widely. Unimproved timber
land can be purchased for from $10 to $50 per acre;
improved land, $25 to $75 per acre, according to loca-
tion, etc.
Alachua County's schools are recognized as being
the best in the State. Florida's school system is the
best in the South and equal to that of many of the
Northern States.
The Florida University and the Agricultural Ex-
periment Station are located in Gainesville, the county
capital. They are doing a grand work for the farmers
in helping to solve the problems they have to contend
What Alachua County wants is good, substantial
farmers-those who understand general farming and
stock raising. There are splendid openings here for
this class of people, and we extend to you a cordial
welcome to come among us.
Gainesville, the county seat of Alachua County, is
the largest and most progressive inland city in the
State. It has approximately 10,000 inhabitants. This
is a beautiful, clean, moral little city. Has miles of
good paved streets, concrete sidewalks, white way and
beautiful shade trees. It is an ideal place to live.
The Gainesville Board of Trade will cheerfully
furnish any additional information.

C. E. LIPFORD, President and Treasurer

Lipford-Shands Crate Company

Fruit and Vegetable Crates and Pine Veneer




Dowling-Shands Lumber Company

Manufacturers of


Dimension Lumber- Rough or Dressed

Rail or Water Delivery

We Specialize on








J. T. PRINCE, Sec'y, Treas.
and Sales Manager,


Manufacturers of Flooring, Ceiling, Siding, Finish and House Building Material

T. W. SHANDS, Vice President

W. A. SHANDS, Secretary


ONE of the favorite interior resorts of Florida,
located on a broad stretch of the St. Johns
River, a short distance north of the Picolata
Narrows. It takes its name from a great sulphur
spring, which discharges three thousand gallons of
water per minute. This flows down into a perfect

bathing pool, and many visitors come here for the
benefit to be derived from these waters. There are a
number of excellent modern hotels, and a wide range
of amusements is provided for the entertainment of
guests. The Qui-Si-Sana Golf Club, owned by the
Spa and Hotel Company, has a fine nine-hole golf
course, attractively laid out on a beautiful meadow
stretch near the banks of the St. Johns River.


en Cove Springs

6% I

Write for our Booklet covering the famous "Ridge Country" from Haines City to Sebring

Isaac Van Horn Company
Capital $100,000
Fully Paid

Headquarters in New England
for Property in the

Lake Region Citrus Fruit Section
or the "Ridge Country" of
South Central Florida


80ICharles River Road
Cambridge, Mass.
Marsh Block
Spencer, Mass.

1352 Beacon Street
Brookline, Mass.
More Building
Haines City, Florida

We are specialists in inside business property at Haines City, our Mr. Van Horn
spends a great part of his time there and we are in a position to give reliable information
about this coming city as the "Gateway" to this wonderful section of country.

Orange and Grapefruit Groves, Bought and Sold
We buy, sell and develop on the unit plan Orange and Grapefruit Groves in this
famous country and solicit correspondence.

Reports Made For Non-Residents
Correspondence Solicited

Isaac Van Horn Company
Cambridge, Mass.; Spencer, Mass.; Brookline, Mass.; Haines City, Florida
X ----


Haines City
AWORLD of its own in South Central Florida. This
is what the "Ridge Country" is. Comparisons
would be only useless. All individual sections
of Florida, as well as of every State in the United
States, have sort of similar conditions linking the
mind's picture of them. This "Ridge Country" of
South Central Florida is peculiarly isolated in its own
At the "gateway" to it, as its natural distributing
or inviting entrance stands the town of Haines City,
with its doors wide open to varied opportunities both
commercial and otherwise. Elegant paved roads,
surpassed in no rural section in the United States,
radiate from here out into its great tributary terri-
tory, the "Ridge Country."
Haines City invites you to come and see for your-
self its opportunities. To come and acquaint yourself
with the reasons why the foundation is being laid here
to build in South Central Florida an important city.
To come and take advantage of the natural and
logical opportunities furnished because of its geo-
graphical location and present and future railroad
facilities. There is something here to show as a basis
of fact for its future, and all those interested in com-
ing to Florida are frankly invited to come and see for

themselves, and then they will be able to act intel-
Look it up on the map and you will find that it is
located on the main line of the Atlantic Coast Line in
almost the geographical center of South Central Flor-
ida, reached without change of cars from New York
City and the whole North.
Branching off is the line of railroad down the center
of the famous "Ridge Country" into that wonderful
citrus-fruit section and on into the great muck-land
country of the South, all naturally tributary to Haines
City, its gateway. Just think what it means to have
fifteen thousand acres of bearing trees, signed up to
ship fruit through the local Exchange Packing House;
then stop and consider that the highest price paid last
year for fruit through the Florida Citrus Exchange
was reached by the Haines City Association which
was an average price of $3.39 per box. As this is the
great product of this section of this particular ter-
ritory, such figures tell their own story, and when it is
understood that in what can be considered tributary
territory from two million and a half to three million
boxes are shipped annually, some idea can be formed
as to the future opportunity at Haines City as the
distributing center.
In many places in the South bad water or water
that is distasteful to a stranger is a drawback, but
Haines City, standing among its rolling hills and lakes

C. C. YOUNG, Cashier

LISLE W. SMITH, Vice President

State Bank of Haines City

Deposits Insured

Haines City, Florida

Capital $25,000.00

J. T. MILLER, President

Surplus $7,500.00

~e~ld~~+T~i~~ "


at an altitude above sea level of a little less than two
hundred and fifty feet, can boast of the most beauti-
ful and healthful water that could be desired.
In a setting of rolling hills and lakes, having a
climate unbelievable almost in its continuity through
the twelve months of the year, Haines City offers a
location for those seeking a winter home that must be
seen to be appreciated. Certainly something that one
is urgently asked to see before making a choice must
necessarily have the merit to make good-so that is
why, if you are seeking a location for a winter home
and prefer an interior, rolling country, full of beauti-
ful lakes, you are invited to come and see. But not as
a citrus-fruit section (although it is second to none);
not as a winter paradise for homes for a few months
of bad weather (even though no location can boast of
a superior opportunity) does Haines City seek the
attention of the public. But as the coming metropolis
or commercial city of all South Central Florida based
on its natural geographical location and present and
prospective railroad facilities, as a great distributing
center; on these it solicits your attention and invites
your consideration.
No matter what your object is, in desiring to come
to Florida, no matter what your ideas about the use
of funds for development in this state, you are
frankly invited to come and see for yourself; Haines
City can treat no more fairly with everyone than to
simply request an honest consideration of its merits
by a personal inspection of the opportunities it has
to offer.
Haines City has a population of 700, five hotels, one
bank and a charter for an additional bank on applica-
The Chamber of Commerce will be pleased to
answer any inquiries, and if you are interested in






participating in the great opportunities offered by a
city building a town in the logical location, just
remember Haines City.

OCATED in the fertile part of St. Johns county,
eighteen miles southwest of St. Augustine,
Hastings has won fame as a great potato-grow-
ing section. The Hastings belt stretches out for sev-
eral miles in all directions from the hustling little
town which is growing steadily in importance.
Attention was first attracted to Hastings some
thirty-five years ago by the wonderful success of one
or two pioneer farmers who specialized on the Irish
potato. Since that time the potato acreage has
steadily increased until now about sixteen thousand
acres have been brought under cultivation and yield
heavily. Improved farming methods are employed
and Hastings matches up with the best agricultural
sections of other States. While the spud is king, his
dominion is not absolute, for sugar cane, corn, truck-
ing, fruit and livestock contribute liberally to the
wealth and prosperity of the place. Pretentious homes
are observed on every side, attesting the prosperity
of the farmers.
Hastings town has paved streets, electric lights and
other modern improvements. It has a bank, splendid
stores, excellent school, churches, an unlimited supply
of pure artesian water, cold-storage house and a
progressive people. With the rich agricultural lands
bringing in a stream of dollars in ever-increasing
volume, Hastings has a very bright future and will
become one of the important cities of the State in the
course of a few years.


Hay, Grain and




Cole Planters
Pipe and Fittings
Builders' Supplies
Fostoria Electric

Hardware Co.




Wire Fencing
U. M. C. Ammunition
Dozier & Gay Paints
Wetter Stoves and
B. F. Avery & Sons
Steel Plows


____ ~


HOMESTEAD is the shipping point for the
famous Redland District of South Dade County.
It has a larger acreage of grapefruit groves
than any other locality in Florida of corresponding
size. It is a great truck-farming section, shipping
tomatoes, beans, peppers, eggplants, squash and other
garden truck from the middle of December until late
in spring. Homestead has a $30,000 school building
and a first-class corps of teachers; the town owns its
own electric light plant; has paved streets and con-
crete sidewalks; $5,000 City Hall, seven churches; the
"Ingraham Highway," Homestead to Cape Sable, and
the health of the town is unsurpassed.

SNEW town, and a busy, enterprising place. The
large saw-mill, owned by the Union Cypress
Company, is located here and is operated
throughout thd entire year, cutting fifty to one hun-
dred thousand feet of finest grade of cypress timber
daily. The population, including the logging force,
is about eight hundred. Has one hotel, drug store, post-
office, church, hospital, theatre, and one of the largest
general stores on the East Coast. The town is bril-
liantly lighted by a large up-to-date electric plant,
which also furnishes the electricity for the neighbor-
ing city of Melbourne. Hopkins is the junction point
with the Union Cypress Company's Railroad, which
extends westward for thirty miles. Deer Park is the
name of the town at the western terminus of the
Union Cypress Company's Railroad.

KENANSVILLE is located in Osceola County on
the Okeechobee Branch of the Florida East
Coast Railway, fifty miles north of Okeecho-
bee, and about the same distance from Kissimmee, the
county seat of Osceola County, and the nearest town
to the north.
Oranges and grapefruit are produced readily and
of excellent quality. The average shipments of these
fruits is about ten cars. There is a small private pack-
ing plant here where part of the fruit is packed.
Cattle and hogs are raised in large numbers on the
open range and appear to thrive, but would yield
better results with tame pasture and better care.
Many varieties of grasses for suitable pastures and
for hay grow luxuriantly.
The timber yields turpentine and resin in large
quantities and is distilled here so far as the industry
is developed. New distilleries are now being installed
and the business is expected to be developed on a
large scale in the immediate future. A sawmill is to
be located here soon. Arrangements are completed for
timber, both cypress and pine. Lumber, lath, shingles
and material for fruit and vegetable crates, boxes and
barrels are to be manufactured on an extensive scale.
Grasses, most vegetables and many grains can be
grown so readily that it is confidently expected that
dairies and fruit and vegetable packing will soon be
among the permanent and profitable industries of this

Key [est
THE county seat of Monroe County and the south-
most city, is a gem of an island set in the bluest
sea that ever rolled beneath a sky. It has a
climate unsurpassed-never too hot, never too cold,
and is a place of golden opportunities.
The city of Key West has contracted for newly-
paved streets to cover the island and the county of

Monroe has already begun work on roads on the keys
which will eventually be joined together, with water
gaps bridged or ferried, so as to make Key West the
terminal of the Dixie Highway, the novelty of our
key scenery giving it an alluring and fitting climax.
We have ocean-going ferries upon which solid trains
of loaded cars are despatched daily between Key West
and Cuba. We have a harbor deep enough to afford
easy access to the largest ship afloat and large enough
to shelter all the navies of the world at one time. We
have direct steamship lines to New York, Havana,
Galveston, Mobile and Tampa and railway facilities
to reach any part of the United States.
Climate, our greatest asset, the most equable in
America. The average minimum temperature is 65
degrees, average maximum 74 degrees. In July and
August (our hottest months) average minimum 79
degrees, average maximum 89 degrees, with 72 per
cent of sunshine for the entire year.
The lowest temperature ever known in Key West
was 41 degrees in 1886, while the following cities have
had: Atlanta 8 below zero, New Smyrna (Central
Florida), 16 above, Miami and Los Angeles 28 and
Tampa 19.
For the past twenty-five years the thermometer at
Key West has not registered above 93 degrees, and
while freezing conditions have covered every other
part of the United States, frost has never touched the
Florida Keys.
Key West has now sixty-five factories employing
over three thousand operators and making approxi-
mately 9,000,000 cigars per month. We have room for
more factories and more men.
Sponge fishing and farming are industries restrict-
ed to the State of Florida. The product has a wider
range of usefulness than any other article yielded by
American fisheries. Yearly the natural supply grows
less and the United States government, fearing their
final extinction, spent several years in demonstrating
that the most merchantable varieties, sheepwool,
yellow and grass, can be grown (or farmed) by artifi-
cial propagation and that the cultivated article is in
every way superior to those of natural growth. We
have at Chase, sixteen miles from Key West, the only
sponge farm in the world, and Monroe County is the
only one in which the business can be carried on with
safety. It is possible for the farmer on the keys to
farm on land and in the water, agriculture and
aquaculture, and to produce crops from both that will
mean an independence.
Additional Key West industries are three fish com-
panies, the largest green turtle soup canning factory
in the world, two artificial ice companies, two im-
portant steamship lines, one iron works, and one dock
The Key West National Bank has resources of over
$2,000,000. The Key West Chamber of Commerce has
a membership of 1,000 and the Rotary Club sixty

Key West Extension
W HILE the Key West extension really begins
at Miami, the portion of the line usually
known as such begins at Homestead. Across
the Jewfish Creek drawbridge the railroad uses the
southern half of Keylargo, which is the largest key
in the series and has been inhabited for many years.
Leaving Keylargo over Tavernier Pass Keys, the road
crosses Plantation Key, Upper and Lower Mata-
combe, all of which now have regular stations, their
names and order as follows: Keylargo, Rockharbor,
Tavernier, Plantation, Quarry (where much of the
rock used for filling on the south end was obtained),
Islamorada, Central Supply, Indian Key, Crevallo,
Cook's Siding and Crescent.

rK 9




Flooring, Ceiling, Siding and Finishing
Shingles and Laths


Shipping Point: Freight and Express, Campbells, Florida.

State Bank of Kissimmee

Kissimmee, Florida

Organized 1901

Capital and Surplus

C. A. CARSON, President

- $125,000.00
- 830,000.00

A. E. BEARDEN, Ass't Cashier

Mach Brothers Garage

Nash Automobiles and Trucks-Service and Repairs

Manufacturing Crates-That's Our Business
Capacity One Car Daily

Kissimmee, Florida
f \


HE county seat of Osceola County. Among the
cities of South Florida, Kissimmee stands out
with a prominence that is justly deserved. Its
renown as one of the progressive, fast-developing
communities in a section remarkable for its rapid
advancement in every line, has gone forth to other
parts of the country, borne by the thousands of
visitors who journey through this land of potential
resources and wealth.
Almost every phase of enterprise is embraced in
the operations carried on in the territory surrounding
Kissimmee; the cattle industry was originally the
main support of this section, but conditions are chang-
ing with each succeeding year, and today the agri-
culturist forms the mainstay of the business struc-
The location of the city on beautiful Lake Tohope-
kaliga is in itself an asset of considerable importance.
Water transportation through the chain of lakes and
rivers southward to Lake Okeechobee makes com-
merce possible with the territory along this route,
and a large proportion of the trade with the "back
country" is carried on by this means.
Offering railroad facilities that are recognized as
ample for every purpose, Kissimmee, with its location
on the main line of the Atlantic Coast Line Railroad,
between Jacksonville and Tampa, receives the benefits
accruing therefrom.
Kissimmee is situated 79 miles from Tampa and 165
miles south of Jacksonville, with many populous and
growing communities located in every direction in
the immediate vicinity.
The residence district of Kissimmee is made up of
shady streets, sheltered from the rays of the noon-
day sun by wide-spreading oaks, with their festoons
of Spanish moss, while well-kept lawns and blossom-
ing flowers form an added attraction to the temporary
or permanent resident.
Lake Tohopekaliga's waters furnish cooling breezes
in the summer season and during the winter months
afford protection from chilling winds, forming an
effective barrier against damaging frosts which
might do injury to the tender vegetation of this sec-
tion. Its beauty and charm add materially to the de-
sirability of Kissimmee.

HE metropolitan city of Polk County, Florida,
has become familiar to thousands of Northern
people who have been coming to the State during
the last few years. The growth of this city and sur-
rounding section of country during the last two or

three years has been phenomenal. Having a popula-
tion of 3,719 at the last census in 1910, Lakeland has
leaped forward by means of a steady, healthy growth
until now her normal population is not less than 8,000.
Of course, there is a reason. Her location in the
center of South Florida is unique, and the big Atlantic
Coast Line system has made much of this by making
it an important division point, with lines diverging in
every direction, constituting a most important dis-
tributing point for a large and growing territory,
capable of marvelous development. The action of this
big railroad corporation in recently spending $400,000
in improvements and extensions of their holdings here
at once emphasizes the importance, permanence and
future of this growing city. Traveling men point to
Lakeland as the best all-year-round town in the State
and speak of it as being the "biggest town for its size
in the South."
Fully equipped as a modern little city, she modestly
boasts of miles of paved streets, good sidewalks, light
and water plant, municipally owned (and about to
spend $100,000 on improvements and extensions),
pure water, up-to-date mercantile establishments,
three sound banking institutions, one of the best daily
and weekly papers in the South, good modern fire de-
partment, commission form of government, splendid
schools and churches, hotel accommodations up to the
minute, a number of growing industries, good and
well-managed playhouses, excellent railroad facilities,
with through trains from New York City and other
Northern points; large railroad payroll and a score
of other things which all go to make up a prosperous
community. Her citizens have shown their faith by
investing every dollar of their own in building up the
town and who are now reaping the reward of their
confidence and judgment in attracting outside in-
vestors to do likewise.
Naturally, Lakeland must have a rich and fertile
back country to draw from or she could not have
made such developments, and good farmers, fruit
growers and agriculturists generally are invited to
come and look around for themselves and join with
us in reaping the reward which comes from merely
tickling the soil in this incomparable climate, where a
man is not confined to one or even two crops a season,
but with energy, ability and the cooperation of na-
ture, he can grow three and even four crops a season
on the same piece of land. Only those who have had
experience and "know how" are encouraged to come,
for dollars do not grow on orange and grapefruit trees
or in truck and strawberry gardens, except as the result
of energetic and intelligent industry.
Many millions of dollars are already invested in the
mammoth phosphate plants in Polk County tributary
to Lakeland, an industry which gives employment to
thousands of men and disburses nearly $2,000,000 an-
nually in payroll. Out of 52 per cent of the total out-
put of the world, Polk County produces 38.8.


- ----~-- Yt

-4-,i-RP'^ In
.EL- lC .*


Lake Wales
CENTRALLY located in the Scenic Highlands
section of the mountain lakes region of south-
ern Florida. Proudly designated by its citizens
as "The Crown Jewel of the Ridge." It is on the Scenic
Highlands automobile highway and some 300 miles of

this perfect road are available to the motorist without
a break. In the near neighborhood of this place are
many beautiful clear-water lakes which afford excel-
lent boating, bathing and fishing, while the surround-
ing country abounds in game. There are several fine
tennis courts in the town and the clubhouse and nine-
hole golf course at Mountain Lakes.

Ebert Hardware Company

Full Line of

Household and Builders' Supplies

Lake Wales, Florida

Yellow Pine and



Roofing, Lime, Plaster, Cement, Sewer Pipe,
Beaver Board, Sash, Doors, and Screens.

Townsend Lumber Company
Lake Wales, Florida


Lake Jorth
THE first railroad station south of Palm Beach,
and named after the lake on the shores of which
it is situated, Lake Worth is a most attractive
spot for winter residence, and its tourist accommoda-
tions are ample, excellent and not excessively priced.
The town has about 1,500 inhabitants, is busy and
prosperous and is backed by a large and growing
farming country. There is a new free bridge to the
ocean beach and there are fine auto roads to all points
of interest.


EESBURG is located at the headwaters of the
Ocklawaha River, in the heart of the great
Lake Region of the State, about midway be-
tween the Atlantic Ocean and the Gulf of Mexico;
about 135 miles south of Jacksonville and 90 miles
north of Tampa, and on the crest of the watersheds-
the lakes sometimes emptying into the Atlantic and
at others into the Gulf.
Leesburg is served by both the Atlantic Coast Line
and Seaboard Air Line Railways, and in addition to
the main line of the Atlantic Coast Line there are two
branches running out from this point, one to Astor on
the St. Johns River and the other to Sanford. More-
over, Leesburg is now assured of water transporta-
tion via the Ocklawaha River and the St. Johns to the
Atlantic, and thence to the world. The plan-a canal
60 feet wide and 6 feet deep-has been adopted by
Congress, carrying an appropriation of $733,000, with
$175,000 immediately available. This canal, when
completed, will prove of inestimable benefit to this
section of Florida, and it is not too much to say that

Leesburg will become the city between Jacksonville
and Tampa and the commercial center of the penin-
sular portion of the State.
These are varied, and comprise loam, clay, sand and
muck, but generally speaking, the whole has a sub-
stratum of clay, which serves to hold the moisture
and has the fertilizer holding qualities so necessary
for the improvement of the land. There are the low
hammock land with its heavy black soil, the high
hammock with its loose, loamy soil, and the pine land,
whose soil is varied in character, but well adapted for
general purposes.
Almost any known crop, suitable to the South,
thrives in this section. In addition to the great orange
growing and trucking industry, general farming crops
may be raised with profit. Cotton, during the pre-
orange days, was the principal money crop; corn,
potatoes (both Irish and sweet), sugar cane, peanuts
and all the staples do well here. More than 250,000
boxes of oranges and grapefruit are shipped from this
vicinity annually, and hundreds of cars of cabbage,
lettuce, beans, tomatoes, cucumbers, watermelons,
etc., find their way to market every year from satisfied
and prosperous growers here.
The Lake County Crop Improvement Association,
an organization helpful to the grower, has employed
an expert, whose services are always free to those
seeking advice in better methods of agriculture, etc.
The native grasses grow with very little attention;
pea vine and velvet bean vine hay are easily grown
and, in addition to these, two foreign grasses have
been introduced and tried out for four or five years
and bid fair to make this the best stock raising coun-
try on the globe. These are the Rhodes grass and
Natal grass. The latter has proven to be especially
good for this section of Florida; four to five crops can
be cut each year, producing from one to three tons per
acre at each cutting; it is also splendid for pasturage.

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INCORPORATED -$300,000.00,

Send for Catalogue

Vice Pres. & Gen. MAr.




The Standard Lumber Company

General Offices:

Mills Located On
The L. O. P. & G. R. R.

Long Leaf Yellow Pine
and Gulf Red Cypress

Daily Capacity 500,000 Feet

Structural and Railroad Timbers.
Dimension and Planing Mill
Products. Lath and Shingles.

Can Supply any Material Needed
in Yellow Pine or Cypress.
Mixt Cars a Specialty.

Standard Foundry & Machine Works

The Best Equipped Foundry and Machine Shop on the Coast Line

Large and Small Castings
Machine Parts and Repairs
Locomotive Repairs
Oxy-Acetylene Welding

Your Work Can Be Done With
Promptness and Satisfaction
Send It To Us

Cheerfully Furnished


Leesburg has good clay roads leading out in every
direction, and these extend to all important points in
the county and to adjoining counties. A bond issue for
$500,000 was recently authorized for the purpose of
hard-surfacing, grading and extending the roads of
the county. This work will soon begin, and when
completed a better and more extensive system of
highways cannot be found in the State.
Leesburg maintains a school of 12 grades, ranking
with the best High Schools of the State. The people
are awake in educational matters and recently voted
$35,000 for a school site, building and equipment. This
building will be one of the best in the State. It will
have 12 class rooms, principal's and teachers' rooms,
laboratories, domestic science and manual training
rooms, gymnasium, large auditorium, steam heat and
all modern conveniences.
Leesburg has four churches: Methodist, Baptist,
Presbyterian and Episcopalian. These are in charge
of able ministers and wield a great influence for moral
progress and community uplift.
Leesburg has splendid brick business houses, and
more are in building. The merchants carry up-to-date
stocks of goods, which would do credit to cities much
larger in size.

Lemon City
N attractive town beautifully located on Bay Bis-
cayne which is nearly four miles wide at this
point. Boating, fishing, bathing and hunting
afford ample amusement for visitors. It has a popula-
tion of about 1,000 and an assessed valuation of the
amount of $1,000,000. There are three churches, a
public library, a hotel and a number of boarding
houses where accommodations may be secured at very
reasonable rates. On a plat of ten acres a new $25,000
school building has recently been erected. The streets
are hard-surfaced and the Montreal-Miami highway
passes directly through the town. In the vicinity are

more than one hundred acres of grapefruit and three
hundred acres of pineapples. There are also about
two hundred acres planted in tomatoes, peppers, beans,
etc., which yield a satisfactory profit to the growers.
The locality is indeed a pleasing one and its future
seems to be well assured. Consequently great things
are expected of this growing and typical East Coast

Live Oak and Suwanee

N all the State of Florida there are few cities to-
day that appeal to the man of progressive nature
more than Live Oak. The reason for this is be-
cause Live Oak is not a boom city in the midst of some
newly-discovered section, but is the thriving county
seat of a section of Florida which for the past several
years has been coming steadily and surely to the front
as one of the most favored parts of the State. Live
Oak has taken on a great growth in population dur-
ing the past few years and now boasts of 6,000 people
or more. It is the belief of the residents of Live Oak
that the next few years will give the city a popula-
tion of 10,000 people, a possibility that is entirely
probable if based on the recent records.
Most important from a business and commercial
standpoint is the fact that Live Oak is touched by
four railway lines, the Live Oak, Perry and Gulf Rail-
way, the Florida Railway, the Atlantic Coast Line,
and the Seaboard Air Line. The first two mentioned
have their shops and principal offices in Live Oak. All
the roads are doing a magnificent business in both
freight and passenger traffic. In a brief description
such as this must be, it is impossible to give a detailed
account of all that makes Live Oak one of the most
progressive cities of Florida, but here is a short list of
what the city has: an ice plant, electric light plant,
cold storage plant, brick works, cotton gins, sawmill,


A _W3

sash and door factory, planing mill, machine shops,
railway repair shops, three banks, two wholesale
grocery houses, seventy mercantile firms. For the in-
formation of possible investors, it may be mentioned
that the city needs a cotton mill, broom factory, can-
ning factory, meat packing plant, cottonseed oil plant
and a creamery.
The timber industry is one of the greatest assets of
Florida, and Suwanee County has done her share to-
wards sending out carload after carload of yellow
pine to the waiting markets of the North and East.
Suwanee County cannot be classed as a leader in
the lumber industry, since the greater part of her
timber was cut years ago to supply the demands of
the Northern markets. However, there is abundant
timber to supply the local needs, as will be shown by

the numerous sawmills and planing mills in operation.
A fine growth of long-leaf yellow pine is found in the
county sufficient to keep a number of mills constantly
employed. All kinds of lumber, from the rough tim-
bers of large dimension to the most fancy designs of
interior finish are manufactured from the yellow pine.
Building material is low in price compared to the
northern section of the country.
Farm products that can be raised in this county are
as varied as they are valuable, including Sea Island
cotton, corn, sugar cane, oats, sweet and Irish pota-
toes, all kinds of forage, every known vegetable,
squashes, pumpkins, melons, cantaloupes, grapes,
peaches, plums, persimmons, figs, pears and, not the
least important, the valuable pecan nut, the last
named finding its natural home in Suwanee County.


Wholesale Grocers


Robinson's Code

Live Oak, Florida

G. F. ALLISON, Manager

Allison Motor Company

Ford, the Universal Car

We are here to Serve the Public and we welcome you to Suwanee County and Live Oak

Live Oak, Florida

C. N. Hildreth, Jr.

Cotton, Fertilizer, Hay and Grain

In the market at all times for both Sea Island and Upland cotton, both in seed and lint

Live Oak, Fla.

AN old, well-known and very popular town on the
Florida Gulf Coast. Manatee has a large and
remarkable mineral spring located in the
middle of one of its principal streets, the curative
qualities of which have a wide reputation. This place
is in the midst of hammock and pine lands, excep-
tionally fertile and very healthful. There are many
winter homes and fine plantations in the vicinity, and
the neighborhood is rich in historic and legendary
interest. Manatee River, on which the town is situat-
ed, is a beautiful stream, with a charm all its own. It
is about two miles broad at its mouth and for several
miles more than a mile wide.

Marion County
MARION COUNTY is different from other
counties in Florida. It has several marks of
distinction. It may be said to be the most
versatile county in the State. It is above all an agri-
cultural section, is important commercially, it is rich
in minerals and has beauties enough to attract the
tourist and those who are seeking a place in which to
live the year around. Situated where the peninsula is
narrowest, where the uplands and the lake region
meet, Marion County has a delightful climate, both in
winter and in summer.
Marion County is very generally acknowledged to
be the best all-around agricultural county in Florida.
Its supremacy has been proven time and again at the
fairs .and by the records of the State Department of
Agriculture. The latest report of the department, for
instance, shows that in 1917-18 Marion County pro-
duced a greater variety of field crops than any county
in the State; and only four counties produced a great-
er variety of vegetables and garden products. The
county produces twenty-seven kinds of field crops,
and sixteen kinds of vegetables, besides citrus and
other fruits and pecan nuts. Only two counties in the
State had a greater number of acres under cultivation
last year. During the early spring and the early
summer the vegetable and melon buyers gather in
Ocala from all over the country. Marion County leads
the State in the production of cantaloupes and only
two counties produce more watermelons. Over 200,-
000 boxes of oranges and grapefruit were shipped out
of the county during the season of 1918-19. It is not
generally known that Marion County, the original
citrus fruit section of Florida, has some of the finest
groves in the State, and produces fruit of an excep-
tionally fine flavor, which tops the market. Some of
this fruit brings as high as $12 and $13 a box. The
first oranges shipped out of Florida were shipped
from a grove near Citra in this county.
Marion County was a pioneer in the introduction of
better graded and pure-blooded livestock into Florida.
A sale of registered Poland China hogs in this county
September 17, 1919, shows the remarkable advance
that has been made from the days of the "razorback,"
and points to the great future in the breeding and
raising of hogs in the State.
There is a good home market, and good markets in
Jacksonville, Tampa and other cities within a radius
of 100 miles. For hogs and cattle, Armour & Co. have
a large packing plant in Jacksonville, and there is an-
other concern in Tampa. Marion County fruits and
vegetables are shipped in carlots and by express all
over the eastern part of the United States and into
Canada. During the seasons buyers are here from the
northern markets. The citrus fruits are handled
through the Florida Citrus Exchange and independent
packing houses. Recently the American Fruit Grow-
ers, Inc., a $50,000,000 concern, have entered the field
and have purchased orange groves in Marion County.
During 1919 stock yards for handling hogs in small
and car lots were opened at Ocala.

Along the Ocklawaha River in this county are some
of the richest muck lands in Florida. Much of this
muck is under cultivation. Much of it needs but to be
There is a wide range of soils in the county, suit-
able for general farming, dairying, trucking, citrus,
and other fruits, pecan nuts and livestock. The fol-
lowing products of farm, garden and grove are grown
and raised in Marion County with success:
Upland cotton, Sea Island cotton, corn, oats, sweet
potatoes, rice, sugar cane, field peas, soy beans, field
pea hay, native grass hay, Natal grass hay, sorghum,
velvet beans, peanuts, cassava and stock beets.
Onions, lettuce, celery, peppers, Irish potatoes, cab-
bage, tomatoes, squash, eggplant, cucumbers, water-
melons, cantaloupes, English peas, beets, string beans,
lima beans, oranges, grapefruit, Japan persimmons,
guavas, pears, peaches, plums, figs and pecan nuts.
Agricultural development in Marion County has
the support of the banks. They follow a liberal policy
in the extension of credit to the farmers. The county
had the largest boys' pig club in the State in 1919.
This is financed by the banks. One bank recently
made an appropriation of $1,500 toward the farm ex-
tension and demonstration work in the county.
Marion County captured first premiums at the State
Fair in 1918 and at the South Florida Fair in 1917,
and second premium in 1919 at the State Fair, and
has had a brilliant record in the past. The Marion
County Fair, in Ocala, in November, has been an ex-
hibition annually of the wonderful resources and pos-
sibilities of the county.
It should be noted that Marion County offers
splendid inducements for those who desire to locate in
F lorida and enjoy its wonderful year-around climate,
but who are not independently wealthy enough to
forego the earning of a living. The delights of this
county are backed by its substantialness. The im-
portance of the county commercially is shown by the
list of its industries. These include: lumber, crate
manufacturing, naval stores, a knitting mill, foundry-
ing, the milling of corn products, the manufacture of
peanut butter, mining and killing of lime, and mining
of phosphate and peat, and the manufacture of cigars.

Fourteen-Year-Old Grapefruit Tree


THE first settlement was established on the site
of which is now the City of Melbourne in 1878.
The name was given to it by one of the early
settlers who came from Melbourne, Australia. The
Florida East Coast Railway was built through the
town in 1892, prior to that time the transportation
facilities consisted of steam- and sailboats -n the
Indian River. Melbourne is located 194 miles south of
Jacksonville and 176 miles north of Miami, and is now
commonly referred to as the "Midway" City. It is
situated on a bluff overlooking the Indian River, some
twenty-five feet above the river and the Atlantic
Ocean, and Melbourne has long been referred to as
the highest and healthiest point on the famous East
Coast of Florida.
The streets of the city are wide, well laid out and
electric lighted. Other modern improvements are be-
ing added as rapidly as circumstances and the ability
of the people to invest will permit. A live Chamber
of Commerce is ever on the alert to exert every pro-
gressive effort which has for its object the advance-
ment of the interests of the city and the surrounding
country. Capital is gradually being interested in tak-
ing care of the ever-increasing demand for new homes
in which to house the increasing number of visitors
and permanent settlers who are coming here each
year. And every evidence at hand points to the steady
and substantial growth of the city.
In addition to the hotel facilities there are a number
of private boarding houses, which cater to the tourists
in the winter season.
At Melbourne Beach, easily reached by ferry from
Melbourne, a large number of bungalows are avail-
able for tourists, both summer and winter. Here surf-
bathing and fishing may be enjoyed throughout the

The Melbourne Times is one of the oldest news-
papers published on the East Coast, having been
established over twenty-five years ago. It is now one
of the leading papers of Brevard County. They also
operate a modern job printing plant.

WENTY years ago Miami was only an Indian
trading post. Today it is a city of nearly thirty
thousand people and probably the most beauti-
ful city of the New Sol-th. The remarkable growth of
Miami has caused it to be called the "Magic City." It
is the county seat of Dade County, which has 500
miles of excellent rock road.
The city of Miami is not only beautiful and pic-
turesque, but it is clean and remarkably healthy and
comfortable to live in. Boating in all its variations,
from life on the handsome deep-sea yacht and the
magnificently appointed houseboat, down through the
many gradations of pleasure and fishing craft to the
primitive canoe and light rowboat, according to one's
inclination, is here the paramount pastime. Miami
has one of the best yacht harbors in the world, and
during the winter season the bay is filled with pleasure
and fishing craft. There are frequent boat excursions
to the beaches, Norris Cut and Cape Florida. The fish-
ing is particularly good, and one can take his choice
of variety and size by the simple selection of location.
Small pan fish may be caught in the bay, while out-
side in the ocean the large ones are waiting to be
caught. One of the finest golf courses in the South
will be found at Miami Beach, the eighteen holes
measuring 6,088 yards. A handsome clubhouse has
been built and visitors are welcomed. The annual mid-
winter speed-boat races on Bay Biscayne attract some
of the fastest boats in the world. Surf-bathing at

W. G. WELLES, President
F. R. McCONNEL, Vice President

H. T. DAVIS, Sec'y and Treas.
C. F. WALKER, Gen'l Manager




Manufacturers of

Fruit and Vegetable Packages

?f --

& f


Miami's ocean beaches is the equal of that anywhere
on the Atlantic Coast. The beaches are now connect-
ed with Miami by a long wagon bridge over Bay Bis-
cayne, with autobus service from Twelfth Street to
the ocean pavilion. There are also ferry lines operat-
ing from the foot of Twelfth Street. There are good
hotels suited to the means of all classes. Winter
visitors may place their children in the public schools
free of any charge and the Southern Business College
founded by A. H. Perry, or the private school of Miss
Julia Filmore Harris will be found equal to any in
the North.

Monroe County
DESTINED by nature to be the Riviera of
America, is the southmost and only frost-free
county in the United States and the only one in
which tropical fruits can be grown in winter time
with safety, for King Frost comes not to us to destroy.
Monroe County lies, in part, on the southmost tip
of the Florida peninsula and extends out to sea on a
chain of fertile and productive islands running parallel
with the warmed by the Gulf stream to the city and
island of Key West, one hundred miles away. These
islands (or keys) are served by the Florida East Coast
Railway, Key West being its terminal, only ninety
miles from Havana and nearer by several hundred
miles than any other United States port or city to the
Panama Canal.

IS located among the red clay hills of western Flor-
ida, in a fine natural environment. It possesses
a half dozen or more good hotels and excellent
boarding houses, and many Florida visitors are
attracted here yearly. It is only a short distance from
the Gulf, and there are a number of rivers in its
vicinity. Quite near Monticello is Lake Miccosukee,
and in the environs of the town are to be found most
excellent fishing and quail and duck shooting.

New Smyrna
N EW SMYRNA is one of the oldest settlements
in the United States and one of the younger
towns of Florida, having a present population
of around three thousand.
It is located on the west bank of the Indian River
North, one hundred and twenty-five miles south of
Jacksonville. Being laid out in a natural forest of
hardwood timber, such as water oak, live oak, hickory,
magnolia, cabbage palms, and various other trees,
New Smyrna is famous for its natural beauty.
New Smyrna is a division point of the Florida East
Coast Railway, two branch railroads of this system
go south to Okeechobee City, and the other line con-
nects with the Atlantic Coast Line Railway at Orange
City Junction, making connections for all points in
the interior of Florida.
In addition to the railroad facilities, New Smyrna
has good hard-surfaced roads running north, south
and west, connecting with all automobile roads going
to every section of Florida.
Indian River North is navigable north to Jackson-
ville and south to Miami, Fla. This river abounds in
fish, and numbers are engaged in commercial fishing
trade, while this section is famous as the sportsman's
fishing and hunting grounds.
New Smyrna has three tourist hotels, numbers of
boarding houses, there are seven white churches, a
free library, tourist club, woman's club, and all secret
organizations are well represented.
There are thirty-five retail business houses in the
city, and one wholesale grocery, seven manufacturing

industries, two very progressive banks, and a live
building and loan association.
Our hammock-land soils are particularly adapted to
raising the famous Indian River oranges for which
markets always pay fancy prices. This soil being rich,
does not need such extensive use of commercial fertil-
izers. It is covered in the natural state with a heavy
growth of all varieties of hardwood timbers, which
makes this section very attractive to furniture manu-
In addition to the citrus industry, sugar-cane grow-
ing has been started here on a large scale, and will
prove very profitable to engage in. We need capital
to develop this sugar industry.
All lands in and throughout this section can be
bought at from $35.00 to $150.00 per acre, according
to location and quantity. Trucking is engaged in ex-
tensively and is increasing fast throughout this sec-
tion. We have one complete drainage district on the
west borders of New Smyrna that will prove one of
the garden spots of Florida.
New Smyrna is only one and a half miles from the
Atlantic Ocean at Coronado, a pretty, progressive
tourist resort for both winter and summer visitors,
who engage in surf-bathing the year round. There are
three hotels at Coronado and one fine beach pavilion
that has proved very popular with surf-bathers for
Adjoining New Smyrna on the south city limits you
will find Hawks Park, a pretty village fronting on
Indian River, where there are many winter homes.
At Hawks Park there is located the Forster Sani-
tarium, fronting on famous Indian River, where pa-
tients can secure expert professional services of the
best doctors and surgeons. This sanitarium is very
popular throughout the East Coast section.
For any other information address, Board of Trade,
New Smyrna, Fla.

One of Florida's Numerous Lakes


~E~EE~--~-~-- 'XV:

OCALA, borrowed from the Seminole Indian
language, means "fertile land" and the flourish-
ing city now known by that name is well de-
serving of such a definition. Its prosperity depends
upon the products of the lands which surround it and
its continued progressive march towards greater civic
accomplishments is a continual testimonial to its
farmer friends.
Among inland cities of Florida, Ocala ranks well in
the top of the list. The 1910 census gave the city
4,610 population, but even at that the count was un-
questionably inadequate. There are today not less
than 6,000 people living in the city, and it may be that
this estimate falls considerably short of the actual
Ocala is a city of pretty homes and well-kept lawns.
The soil is unusually well adapted to the forming of
solid sod and this condition has been taken the great-
est advantage of by Ocala home builders. The many
beautiful homes that line its principal streets are a
lasting testimonial to the pride of its citizens.
But Ocala is not alone a residence city. Business is
on the move every minute. The railroads running

north and south through the State converge here and
give rise to industries that less-favored sections of
the State seek in vain. Competitive rates prevail and
the advantage is doubled.
As a county site, Ocala is ideally located. Almost
in the center of the big County of Marion, the city is
easily accessible from every point. Good roads, nearly
500 miles of them, converge in the city of Ocala and
the most interesting portion of the county from a rec-
reation standpoint is immediately adjacent. Being
a business center for much of the hard rock phosphate
territory of Florida, and having around it one of the
most permanent and widely developed agricultural
sections of the State, Ocala naturally is a great trade
mart in proportion to its size. On the other hand,
occupying as it does one of the most attractive spots
along the high ridge which forms the watershed divid-
ing line for South and Middle Florida, it is a city
which attracts residents who have the capital to live
where they please.
Ocala, owing to geography and railroad building, is
nearer the center of the State than any other city.
This has caused it to be the meeting place of more
conventions than any other town in Florida. The
agriculturist, the mechanic, the financier, the lawyer,
the doctor, the politician, all have come to see us and
gone away well pleased.

Ocala Manufacturing Company
Vegetable Packages and Crate Material

Own and Operate

Ocala Ice and Packing Company
Quality and Service




In usefulness to all, our system of good roads is ex-
celled nowhere in the State. They were started years
ago with the idea, first of connecting Ocala with the
surrounding rural communities, and second with other
cities, so they might form an integral part of a great
State system. The work has been steadily kept up
until now our roads are the pleasure and convenience
of our own people and the admiration of our visitors,
and have won us a place on the great national high-
Ocala is one of the centers of the turpentine and
timber industries, and will be yet for years to come.
There is abundant promise that when the trees that
make naval stores and lumber are gone, those that
bear fruit will take their places, and that orchards
and groves will make up for the loss of the forests.
The greatest phosphate fields in the world are with-
in a day's journey of Ocala, and our city is head-
quarters for that immense industry. There is no rea-
son to believe that it will cease to grow for 50, per-
haps 100 years.
Ocala is the center of one of the greatest truck-
growing sections of the United States. It is so situated
that it is ready for market just at the time when it is
most necessary and appreciated in the North.
Ocala is solid; Ocala is self-sustaining. In the years
of panic, when all the world clung with desperate
hands to the fringes of credit, Ocala stood on her own
feet and paid her own bills. When freezes and fail-
ures wiped out fortunes in a night, our people went on
working, and today of disaster there remains not
even a scar. With enterprise and integrity in their
own affairs, and with great public spirit for the com-
mon weal, there is no reason to doubt that the citizens
of Ocala will continue to extend and improve their
city until it is one of the greatest in Florida, as it is
now one of the best.

OKEECHOBEE is located at the head of Lake
Okeechobee-the second largest body of fresh
water wholly within the United States. It is
the terminus of the Okeechobee Branch of the Flor-
ida East Coast Railway-is surrounded by some of

the best muck, citrus, pine and prairie lands in the
State-and is destined to become a center of com-
merce, a place of wealth and political power and
eventually to become the metropolis of the prairie
and Everglade region.
Okeechobee is the county seat of the newly-formed
county of the same name which embraces thousands
of acres of the most fertile lands in Florida.
There is now under contemplation a plan-the
survey for which has just been completed-to extend
the Florida East Coast Railway from Okeechobee to
West Palm Beach. This will provide a short route to
the coast for the transportation of products from a
large area of farm lands and make available for
settlement a much larger region to Okeechobee.
Character of the Soil.
The lands adjacent to the lake are a deep muck
formed by the fall and decay of successive growths of
vegetation. They produce a superabundance of all
kinds of vegetables, peanuts, white and sweet pota-
toes, canes, grasses, grains, etc. Five or ten acres
with proper attention will in a very short time make
a man independent of any other income.
This land may be had in farm tracts of different
sizes; or a choice may be had of farms containing a
variety of soils, such as muck and sandy loam, muck
and hammock, hammock and sand, or all of each
variety. Many of these farms overlook beautiful
Lake Okeechobee. Along the front of some of these
tracts, and continuing around the lake shore is a
margin of oak, hickory, palm, rubber, and other trees
close to the water, and, in some instances, a narrow
margin of cypress just back of the above. These
muck lands have recently come into great demand
and are moving very rapidly.
Next to this fertile and productive muck is a soil
running gradually into sand, which is likewise very
productive and is interspersed here and there with
hammocks of oak, cabbage palm and palmetto. These
soils are especially adapted to raising oranges, grape-
fruit, guavas and other semi-tropical fruits.
The Climate.
Florida's climate is mild and restful and is adapted
to every human requirement-to the homeseeker, the


ML --

pleasure-seeking tourist and the invalid or health-
seeker. Its refreshing summer showers, invigorating
and cooling sea-breezes, cool, star-lit nights choired
by the "whippoorwill", the sweet notes of the mock-
ing bird and cheerful chirp of the katydid, are among
the attractions of this section. It is safe to say that
healthful recreation and pleasant out-of-door work
may be enjoyed practically every day during the year.
While located in the most southerly part of the
United States, our summer days are not unbearably
nor oppressively hot as may be supposed by residents
of the North. Quite the contrary-our days are uni-
formly tempered by the invigorating breezes blowing
across the peninsula actuated by the influence of the
Atlantic Ocean on the east and the Gulf of Mexico
on the west, with Lake Okeechobee in the center. As
the Okeechobee District is open prairie land, it enjoys
the full benefit of these practically constant air cur-
The sometimes prevalent idea of the man from the
Northern States that this section is swampy, over-
flowed bog is greatly in error. Nothing could be
further from the facts. The Okeechobee Region at
the north end of the lake has natural drainage from
the Kissimmee River and Taylor's Creek or Onosho-
hatchee River. Furthermore, the Okeechobee Com-
pany and the Consolidated Land Company have con-
structed numerous ditches for drainage of the muck
lands adjacent to the shore of Lake Okeechobee to
carry off the resulting waters of unusual rains or
Stock Raising.
Opportunity here for stockmen is unsurpassed any-
where in the United States. Nutritious grasses grow
wild in profusion. The winters are so mild that it is
unnecessary to house or protect the stock in any way.
This conserves both flesh and energy gained during
the fall, and with no extra feed one's cattle are in
prime condition for the spring market. The only
objectionable feature is the cattle tick (which is found,
however, in all the Southern States), but our stock-
men, realizing the great advantages of having tick-
free stock, are splendidly cooperating with both the
county and State authorities in the tick eradication
Hogs are in their native haunts when running wild
in the Okeechobee Region, and feed on native roots
and grasses which grow the year 'round in abundance.
In fact, throughout this locality hogs have been run-
ning wild for a great number of years, having
originally been brought by the early adventurers or,
perhaps, the Indians. These native hogs make an ex-
cellent foundation for breeding up by the use of im-
ported thoroughbred stock, and during recent years
much attention has been devoted to breeding. A
modern packing plant is in operation at Jacksonville,
providing a ready and accessible market.
If interested in hog raising you should have a copy
of our illustrated pamphlet, "Hog Raising in Flor-
ida," which will be mailed on request.
The Future.
While Okeechobee City is but three years old, it has
a white population of 1,200. That it is a "going" com-
munity may be seen by the fact that it has:
Eleven orange groves adjacent to Okeechobee con-
sisting of about one hundred and twelve acres, and
one lime grove consisting of about ten acres.
One up-to-date packing house, equipped with all
modern machinery and with a capacity of three hun-
dred boxes of citrus fruit per day.
One lumber mill with a capacity of about five thou-
sand feet of rough lumber per day.
Four fish companies that handle fresh-water fish of
all kinds that are caught out of Lake Okeechobee;
these companies combined ship on an average of
twelve carloads of fish per week.
About one hundred and twenty-five acres of sugar

cane in cultivation this year. The muck land is very
fertile, and without the use of any kind of fertilizer
at all it will produce from five to seven hundred gal-
lons of syrup per acre.
One weekly newspaper, known as the Okeechobee
One electric light plant and one ice factory with a
capacity of forty tons of ice per day.
There are about sixty thousand head of cattle in
Okeechobee County. We have one of the largest cattle
companies located here in the South, with capital stock
of $500,000.00.
The city of Okeechobee has let contract for nine
miles of paved streets and is putting in a waterworks
system. Okeechobee County is also building hard-
surfaced roads leading to the lake, and the cross-state
highway, which will soon be under way, will also pass
through Okeechobee city.
We have one gents' furnishing store, six grocery
stores, one department store, two hardware stores,
two drug stores, two soft drink and cigar stores, two
furniture stores, one ladies' toggery shop, one dry
goods store, two barber shops, one bakery, three
garages, five hotels, one bank with resources of $600,-
000, one telephone company, one motion picture show,
two oil companies, one lumber yard, three marine-
boat ways.
Two churches, Missionary Baptist and Methodist,
Sunday school, and preaching at both churches Sun-
day morning, also services at both churches Sunday
evening; one $40,000 modern school building with an
enrollment of over three hundred pupils.
Two turpentine companies, one of which is the
largest in the State, owned by McNeill Brothers; the
pay rolls of these two companies amount to about
$400,000 per year.
The Okeechobee branch of the Florida East Coast
Railway, running from New Smyrna to Okeechobee,
traverses Okeechobee County. This road has been
surveyed on to West Palm Beach from Okeechobee
and will be completed as soon as labor and other ma-
terial is available.
So, as may be readily seen, you are not coming to
a new, untried and untested community, but one well-
established and with every element of a dependable
and worth-while future. Its growth is assured, and
like all other growing and prosperous communities,
it is the early-comers who always have the first and
best opportunities.

Water Supply.
Abundance of pure water is essential in every com-
munity. In this particular, Okeechobee is fortunate
indeed, as an ample water supply for all purposes is
readily obtainable.

RLANDO is the county seat of Orange County,
Florida, a county with a thousand lakes. It is
a clean city. It is as wooded as the forest of
Arden. One almost expects to find Orlando's carv-
ings on the trunks of the mighty live oaks, and can
easily imagine that they can hear the love-lorn Rosa-
lind exclaim, "I'll tell thee, Aliena, I can not be out
of sight of Orlando." It is a city of homes. It is a
place of beauty with its palms, its roses and other
flowers, and in the midwinter it is ablaze with poin-
Orlando is on the central ridge, the most beautiful
and healthful region of the State. Two great lake
systems originate within its limits, one flowing east
into the St. Johns River, the other westerly into the
Gulf of Mexico.
It is a modern city with splendidly paved streets
and sidewalks, electric lights, gas, a complete system
of sewerage and pure water.


It is the center of the citrus industry and in the
heart of Florida's best farming and trucking country.
Orlando offers opportunity alike to the tourist, the
healthseeker, the homeseeker and the investor.
Orlando proudly claims the distinction of having
taken the initiative in organized good roads agitation.
The first national good roads congress was held here
in February, 1897, under the auspices of the Orlando
Board of Trade, and was attended by delegates not
only from all sections of the United States, but from
all over the world.
All of our principal streets are paved with brick,
and others with marl.
The streets extend from the business district into
the residence sections, past well-kept parks, beautiful
lakes, orange groves, rose gardens, truck gardens,
patches of bananas, wonderful palms, and nearly all
the time beneath the shade of mighty oaks, inter-
spersed with camphor, maple and eucalyptus trees.
At the city limits these streets connect with the
county brick roads. There are seventy miles of brick
and many miles of clay and pinestraw roads in the
county outside the city. Orlando is the brick city and
Orange County the brick roads county-of all Florida.
That is why Orlando is the automobile center of Cen-
tral South Florida. There are more automobiles
owned in Orlando in proportion to population than
any other city in the United States.
Orlando has four banks-one National and three
State. They are sound, conservative institutions and
largely controlled by home people. They will wel-
come your account and grant all the accommodations
usually granted by banks.
Orlando stands well as a manufacturing center.
Transportation facilities are excellent and the city's
central position in Florida makes it a valuable point
for the location of manufacturing enterprises. Labor
conditions are fairly good with both union and open
shop, though the average pay for mechanics is less
than that paid in the large industrial centers of the
North, while common labor is much cheaper.
Among industrial institutions are: South Florida
Foundry and Machine Works, three cigar factories,
two fertilizer plants, three planing mills and novelty
shops, one soup canning company, several fruit pack-
ing houses, two ice factories, one electric light and
gas company, sheet metal works, two wagon shops,
artificial stone factory, insecticide factory, marma-
lade factory, blacksmith shops, garages, shoe repair
shops, etc.
Graduates are fitted for college, and many boys and
girls who have completed the course in the Orlando
schools have taken high rank in the greatest colleges
of the country.
The Cathedral School for Girls, an Episcopal school,
is located in Orlando. This is one of the best private
schools and enrolls students from all over the county.
Rollins College, the oldest in Florida, is but five
miles away. It is situated on a chain of lakes and
offers the best of advantages to its students.
Fraternal orders are strong in Orlando: Masonic
orders, including a chapter, a commander, and a
local Shrine club; Knights of Pythias, Odd Fellows,
Woodmen of the World, Modern Woodmen, Red Men,
Elks, Eagles, Rebekahs, Royal Neighbors, and East-
ern Star. The different orders have erected an attrac-
tive building on Orange Avenue and the Elks have a
home on Central Avenue upon which they are spend-
ing $15,000 in enlarging.

Florida is the only State in the South that has such
areas of virgin soil never before available, and where
the farmer can-but not without some knowledge and
experience-make a better living from a small farm
of ten to twenty acres than he could do on two to
three hundred acres in the cold Northland, besides the
great saving in fuel and clothing bills.

OCATED in the eastern part of Volusia county,
about one hundred miles south of Jacksonville.
With the Atlantic Ocean washing its shores,
making the finest beach on the East Coast, giving
good hotels, stores, bank, school, electric lights, etc.
thirty-five miles of beach drive, as smooth and hard
as asphalt, the joy of the heart of the autoist, where
some of the best records in the country have been
made in auto-races, Ormond stands preeminent as to
The beautiful Halifax River, one-half mile in width,
runs through the center of the town furnishing the
best of boating and fishing, making a thoroughfare
for the many excursion and freight boats plying be-
tween Jacksonville and Miami by the inland water-
Ormond is a sturdy little town of thirteen hundred
inhabitants; many northern people having found the
location delightful have built themselves homes and
are all-the-year-around residents, while many others
have a home for the winter only.
The city has good schools and churches, good up-
to-date business houses, an electric light and power
plant, an ice factory, guava jelly manufactory, and a
good progressive city government. Situated as it is in
the heart of one of the most fertile agricultural and
trucking districts, where all kinds of citrus fruits are
successfully raised, both from a productive and
financial standpoint; with its good high land; with
plenty of drainage; with its high hammock back from
the river; with the finest artesian water for every
home; with a climate in winter that is the envy of all
the snowbound states of the North and a delightful
salubrious atmosphere in summer all prove Ormond
an ideal spot in which to make one's home.
The hotel facilities far exceed those of many larger
places, having accommodations for about one thou-
sand guests and in addition many fine modern
furnished homes which one can lease for the season.
Ormond has more miles of good drives than any
town of its size in the State, winding through bowers
of old mossy oaks, by flourishing orange and grape-
fruit groves and beautiful hammock lands with all the
luxuriant foliage of the South.
Unimproved farm lands in this vicinity can be
bought at from $5.00 up per acre.

One of Florida's Hard-Surfaced Roads

H. O. HAMM, Vice President and Manager

Dealers in
Hay, Grain, Flour, Meal, Grits, Etc. Fruit and Vegetable Crates of all
Fertilizers, Cement, Lime kinds, Improved Florida Orange Boxes
Birch Hoops and Wraps






Tilghman Hardware Company
Hardware, Stoves, Ranges, Paints, Varnishes, Oils, .Sash,
Doors and Blinds
Roofing, Fencing, Wagons, Farm Machinery, Harness

Palatka, Florida

Hudson and Essex Pleasure Cars
Automobile Accessories

Moline Universal Tractors
Potato Diggers and Planters

Mann-Hodge Seed Company



Send for free catalogue

L. W. WARREN, President
WALTER W. TILGHMAN, Vice President

J. E. JOHNSON, Secretary
R. W. SAWYER, Treasurer




Wholesale Groceries
Hay and Grain

Palatka, Florida


W. A. MERRYDAY, President

W. T. HAMM, Secretary and Treasurer

Palatka and Putnam County
PALATKA is the county seat of Putnam County,
and is at the head of deep-water navigation on
the St. Johns River, fifty-five miles south of
Jacksonville. It is less than a thousand miles from all
of the big market centers of the Eastern portion of
the United States.
The population of the city of Palatka is about six
thousand and the population of the county is about
sixteen thousand.
Palatka and Putnam County have four railroad
lines, namely, the main line of the Atlantic Coast Line,
Jacksonville to Tampa, a branch thereof from Palatka
to Rochelle and west part of Florida; the main line of
the Florida East Coast Railroad; the Georgia South-
ern & Florida Railroad, connecting Florida with
Macon, Atlanta and the Northwest; and the Ockla-
waha Valley Railroad, which runs from Palatka to

and up. Most of these wells are distinctly sulphur
water, though some of them have a distinctive salt
taste. The use of these wells for irrigation purposes
is very extensive.
On the rivers of this county we have the St. Johns
River Clyde Line, giving daily service to Palatka; the
Beach & Miller, giving triweekly service from Cres-
cent City; mail boats giving daily service, and the
Hart Steamship Line and the Silver Springs Daylight
Line, which give sight-seeing trips during the tourist
season, Palatka to Silver Springs.
Putnam County has approximately fifteen hundred
miles of county roads, and radiating from Palatka is
a system of surface roads, brick, shell and clay of
considerably over a hundred miles, giving easy access
from all parts of the county.
The rivers and numerous lakes of the county
furnish excellent fishing and many strings of black
bass, pickerel, etc. Shad are shipped in large quanti-
ties. The forest gives excellent hunting for quail,
doves, turkeys, ducks, bears, wild cats, squirrels, deer,
rabbits, and foxes.

--- ,, .

-y '" :..- ^., .-. -. Bi..


The St. Johns River, giving deep water navigation
as far as Palatka; the Ocklawaha River, furnishing
one of the most beautiful water trips in the United
States; Dunn's Creek emptying into the St. Johns
River a few miles above Palatka, giving access to the
waters of Crescent Lake, on which is located beautiful
Crescent City; Deep Creek, which gives water trans-
portation to a portion of the potato farms and Rice
Putnam County abounds in numerous fresh-water
lakes, which range in size from a few acres to lakes
with several miles of shore line. Prominent among
these lakes are Lake George, Crescent Lake, Little
Lake George, Little Orange Lake, Lake Stella, Lake
Margaret, Lake Como, Lake Broward, Saratoga Lake,
Lake Lagonda, Lake Chipco, George's Lake, Orange
Lake, Lake Grandin, Orange Grove Lake, Lake Keuka,
Hewitt's Lake, Picnic Lake, Mariner's Lake, Lake
Ida, Twin Lakes, Silver Lake, and many others.
There are many springs throughout the county,
fresh water, sulphur and salt water, prominent among
them being Welaka Springs and Beecher's Springs.
Artesian wells may be obtained in a very great por-
tion of the county at depths of from one hundred feet

Prominent among the industries of Palatka and
Putnam County are:
One of the largest cypress mills in the South; one
of the largest cypress door and sash factories in the
South; one of the largest cypress tank factories in the
South; one of the largest bucket and pail factories in
the South; five large pine lumber mills; one of the
largest camphor farms in the United States; exten-
sive kaolin mines; five naval stores companies; crate
factory; two barrel factories; cigar factory; three
boat yards; two wholesale fish houses; extensive fish-
ing industries; iron and brass foundry; five machine
shops; wholesale farm implement house; grit, meal
and feed mills; three wholesale oil companies; large
mail-order houses; wholesale and retail seed house;
moss factory (largest in United States); retail stores
in all lines; mattress factory; four wholesale grocery
houses; novelty works; two bottling works; cement
block factory; shipyard; two barrel factories; good
retail stores all lines; junk dealer; job printing offices;
garages; electric light plant; ice factory; gas works;
water works; extensive farming, stock raising, citrus
groves, potato raising and truck farming interests.



Three banks, East Florida Savings & Trust Co.,
Putnam National Bank, and State Bank of Palatka,
give adequate banking facilities.
Palatka Morning Post, a daily with large city and
county circulation; Palatka News and Palatka Times-
Herald, weeklies, with a large general circulation, and
Palatka Advocate, a weekly, with large circulation
among the colored people.
The secret orders of Palatka and Putnam County
include some of the strongest lodges in the State. The
various orders represented are Elks, Knights of
Pythias, Woodmen of the World, Redmen, Odd Fel-
lows, Eastern Star, Pythian Sisters, Masons, and
Methodist, Baptist, Presbyterian, Episcopal and
Catholic churches in Palatka hold regular services.
The public library open to visitors at a nominal
charge is housed in the City Hall and gives an ade-
quate source of supply for magazines and books.
Palatka is well equipped with electric light plants
for lighting and power.
Palatka has a large gas plant for lighting, heating
and cooking processes.
The educational system of Putnam County is well
organized, with the High School of Palatka at the
head. Besides the public school system there is the
Catholic Convent which furnishes excellent facilities.
The streets of Palatka are paved with brick and
the sidewalks are of concrete.
Palatka has a small paid fire department, assisted
by regular volunteers and is equipped with an auto
chemical engine and derives water from the municipal
waterworks under high pressure.






Resources Over Three-Quarter Million

There are two waterworks systems in Palatka, the
municipal system with a supply from artesian wells,
which is treated so as to remove the sulphur, and a
private system with a water supply from natural
springs of soft water. Many homes have their sulphur
water from artesian wells.
Palatka's sewerage system is one of the best under-
ground systems in the State and empties into the St.
Johns River by gravitation.
The climate of Northeastern Florida is ideal. The
temperature ranges from about thirty in winter with
an occasional few hours of slightly lower to about
ninety-five degrees in summer. The annual tempera-
ture is about seventy. Rainfall about fifty inches.
Heat in summer is not oppressive and sunstroke is
unknown; our nights are cool and comfortable.
Putnam County is in the midst of the great potato
belt, known as the Palatka, Hastings, Federal Point,
Orange Mills potato section, and the principal crops
are Irish potatoes, sweet potatoes, corn, peas, velvet
beans, cane, cotton (long staple). Two crops can be
grown here in one year, and the land in most sections
is very productive.
Artesian wells give irrigation at a minimum cost
and insure crops against drought, while many of the
ditches used for surface irrigation carry off water in
wet weather.
In conclusion, Palatka wants you: For a permanent
resident, for a winter resident, for a business man,
for a man with money to invest, for a manufacturer,
for a farmer, for rest and recreation, for health, for
anything that is good in any other place.
For further information address: Secretary, Palatka
Business Men's Association, Palatka, Florida.

R. F. ADAMS, President
E. P. ROSS, Cashier
W. S. BURDETT, Secretary

Careful and prompt attention to
Collections at favorable rates

Your business invited

Palatka Machine and Boiler Shops

Locomotives Bought, Sold and Exchanged,

Leased and Repaired

Manufacturers of
Boilers, Iron Tanks, Sheet Iron Work

Out-of-Town Work Solicited
Phone 114 Palatka, Florida


ON the north bank of Manatee River, near the
southern end of Tampa Bay and nearly op-
posite Bradentown, is in the center of a fertile
and famous farming section. It is notable here that
most of the farmers live in the town, but cultivate ex-
tensive tracts in the outlying country. The city is up
to date, with many modern improvements, several ex-
cellent hotels, the best of educational facilities, and
many social advantages. There are some very old
orange groves in this vicinity, with trees more than
fifty years old, and still in bearing. The climate here-
abouts is perfect, frosts are almost unknown, and out-
door life can be enjoyed nearly every day during the
winter season.

Palm Beach County
PALM BEACH COUNTY was created by act of
the Legislature out of the northern part of Dade
County on July 1, 1909. The county has more
Everglade drainage land than any other county in
the State. We produce more pineapples than any
other county in the State, and our farm products
average greater returns than any county in any
Northern State.
The total area of Palm Beach County is 2,250,000
acres. Of this Lake Okeechobee takes up about
392,000 acres, and the lake, entirely within Palm
Beach County, is the largest body of fresh water in
the Southern States; the length is 40 miles and the
width 30 miles.
The latitude of Palm Beach County is between 26
and 27 and is in the same latitude as are the Canary
Islands, Suez and Cairo, Egypt. The Gulf Stream is
only a few miles from our shores, making the climate
equable and delightful.
Among the fruits grown in the county are: Oranges,
grapefruit, pineapples, mangoes, avocadoes (alligator
pear), kumquats, lemons, limes, guavas, strawberries
and every kind of tropical fruit.

Palm Beach
LIKE a myth from the Arabian Nights, rising at
the touch of a modern Aladdin, has been the
growth and development of beautiful Palm
Beach. The story of its conception and development
would furnish a theme for the pen of a Jules Verne.
Palm Beach is a winter paradise, created by the
genius of man for pleasure-loving human beings. It is
indisputably the most famous of the winter resorts;
its hotels are the largest, the most fashionable and
the most frequented. Palm Beach, with its wealth of
cultivated beauty, is on a strip of land between the
east shore of Lake Worth and the Atlantic Ocean, the
former of which, like other inland waters of the East
Coast, is a tidal lagoon of sufficient size to make an
ideal harbor for the many private yachts which yearly
visit Palm Beach, and for boating pleasures of all
varieties. It is a perfect waterway for motor boating;
motor-boat racing events take place there frequently
every winter. On the ocean side is a fine sandy beach
for surf-bathing, and a casino, with a large covered
pool for those who prefer their salt-water bathing in
quiet waters.
Globe trotters the world over have come to know
and appreciate Palm Beach as the ideal winter resort.
No more cosmopolitan resort exists in the world. At
no other winter resort the world over can so endless
a variety of things to do and see be found. No matter
what your pleasure hobby, your sport hobby may be,
it will be found here, either on land or sea. No effort
has been spared to make the place one continual de-
light. Man and nature have thus combined, the result
being a rare perfection of beauty, comfort and luxury.

ENSACOLA is a beautiful old and historic city,
noted for its beauty of location and environment.
It is the metropolis of the West Florida country
lying on the Gulf of Mexico in the heart of the Land
of Flowers. A city to dream of is this, as it lies on its
hills by the sea. On either side, the bay has extended
its arms to form placid bayous. Down the bay toward
the gulf, the Government has set its Naval Air Sta-
tion and daily the white planes may be seen hovering
over the city and the water, dipping and rising like so

many sea gulls. Still farther down the bay stands
Forts Barrancas, Pickens, and McRae, silent sentinels
guarding the entrance to our magnificent land-locked
Pensacola is at the same time one of the oldest and
one of the youngest cities in the United States. Its
history dates back to the discovery of Pensacola Bay
by the Spanish Explorer, Panfilo de Narvaez, in 1528,
just thirty-six years after the discovery of America
by Columbus.
In 1559, a city was built on the shores of Pensacola
Bay by Don Tristram de Luna. This was the first
settlement within the limits of the Continental United
States, on the site of what is now Fort Barrancas and
was called "Santa Maria," thus antedating the settle-
ment of St. Augustine by four years. This site was
afterwards abandoned by De Luna and in 1696 Pensa-
cola was resuscitated by a Spaniard, Don Andres de
Arriola, on the former site of Santa Maria. He named
it "Pensacola" after a fortified seaport on the Medi-
terranean in Spain.
Pensacola has the distinction of having the first
church and church bells in this country.
Pensacola was first permanently settled by the
Spaniard De Luna and his compatriots from Vera
Cruz. It was captured and destroyed by the French in
1719, and restored to Spain in 1723. The settlement
was then located on Santa Rosa Island, at a point
about the present site of the Life Saving Station. In
1754, the village being destroyed by storm, was moved
to the north side of the bay on present site of the city
of Pensacola. By the Treaty of Paris, which terminat-
ed the French and Indian War in 1763, Pensacola with
West Florida was ceded to the British. Pensacola was
then made the capital of West Florida, was surveyed
and laid off by the English. Streets were named and
George Street (now Palafox Street) extended through
a swamp to Gage Hill (now Lee Square).
In 1779, the British Governor recognizing the value
of Pensacola harbor, selected a site for a navy yard
and built Fort San Bernado in 1781. Don Bernardo
Galvez, Governor of Louisiana, captured it in his cam-
paign against the English in the same year, and by a
treaty the territory was restored to Spain in 1783,
and in 1808, the names of the streets were changed
from English to Spanish names.
In the war of 1812, Spain consented to the occupa-
tion of West Florida by the English and General
Andrew Jackson captured the town to prevent its
occupation by that nation. It was restored to Spain
at the close of the war of 1812, but in 1818 General
Jackson again seized it. In 1819, Pensacola passed to
the United States with its purchase of West Florida,
but the United States, in pursuance of the terms of
the treaty, did not take formal possession until 1821.
Many of these old historical spots may still be seen
in and around Pensacola. Just west of what is now
Lee Square is the site of Fort George, which has been
the scene of many desperate struggles; about a
quarter of a mile to the north of it, was built Fort San
Bernado, where General Jackson planted his guns for
the bombardment of Fort George. At the present
army post, Fort San Carlos, built by the Spanish in
1696, may still be seen; parts of it are in very good
repair, an excellent testimonial to the permanence of
Spanish masonry. Immediately behind Fort San
Carlos and adjoining it, is Fort Barrancas, built by



Burton Swartz

Cypress Company




---- J

the United States after the acquisition of the territory
of Florida, but now abandoned. Some distance north-
west of Barrancas, are the ruins of Fort Redoubt,
built by the Confederates at an enormous expense
during the Civil War. Fort Pickens on the western
end of Santa Rosa Island has the distinction of being
the only fort in the South held continuously by the
Federal forces during the Civil War. Fort Barrancas
and Navy Yard were held by the Confederates and
many violent efforts were made by the Confederates
on one hand, to capture Fort Pickens, and by the Fed-
erals on the other hand, to capture Fort Barrancas
and the Navy Yard. Probably because of the trouble-
some times along the shores of Pensacola Bay, Pensa-
cola remained a small village until the beginning of
the twentieth century, when the effect of peace began
to be felt. Its real development may be said to have
taken place within the past ten years. Now she is forg-
ing to the front and will soon be recognized as one of
the foremost ports of the United States. She is noted
for her deep sea fishing industry, is one of the largest
pitch pine and mahogany ports in the United States,
and the third primary naval stores market in the

ERRY, Florida, the county seat of Taylor
County, is in the heart of a cattle section. Some
farming is done in the county while large saw-
mills, the only plants of the kind in the State which
boast of every separate piece of machinery being
driven by an individual electric motor, are converting
the pine and hardwood forests into building material
for this and European countries. Some blooded swine
and cattle are produced in Taylor County, and there
is one horse range near Perry, where some splendid
animals are bred. The Taylor County Herald is a live
weekly newspaper published at Perry, which is blessed
with one of the best high schools in Florida. Former
State Senator W. T. Cash is now superintendent of
schools and it is largely the result of the work of this
man, who is also an official of the Bank of Perry, that
Perry and Taylor County enjoy what is possibly the
best rural school system of any Florida county. Perry
is the terminus of the Atlantic Coast Line Railway
and had a population in the Federal census of 1920 of

S. H. PEACOCK, President

J. H. LOUGHRIDGE, Vice President

W. L. WEAVER, Cashier

first 78ational Oank

Capital and Surplus $85,000.00

Resources over $600,000.00


The Perry Electric Company, Inc.


Sufficient Power for Interests of all Kinds





Hendry & Wentworth

Abstracts of Title and Fire Insurance

Representing the following Strong and Conservative Companies: Aetna Insurance Company, Hartford, Conn.; Atlas Assurance
Company Ltd., London, Eng.; Hanover Fire Insurance Com-
pany, New York City; National Fire Insurance Company, Hartford, Conn.; Norwich Union Fire Insurance Society, Ltd., Norwich,
Eng. Virginia Fire & Marine Insurance Company, Richmond, Va.; Svea Fire & Life Insurance Company, Gothenburg, Sweden,
The Insurance Underwriters Agency of the Insurance Company of the State of Pennsylvania. Having assets of 77,000,000.0
6- '- '





t Plant City's Oldest and
Largest Bank

Barlow Land Company

Real Estate -Rents-Insurance

C. E. BARNES, Manager

Phosphate Lands, Timber Lands, Truck Farms, Orange Groves
City and Suburban Property Bought, Sold and Exchanged

References: PLANT CITY, FLORIDA Harrell Building
Bank of Plant City Phone 144


Plant City
LANT CITY is 22 miles east of Tampa, 189
miles south of Jacksonville and 20 miles from
the Gulf of Mexico. Plant City is on the main
trunk lines of two railroads, 22 passenger trains daily.
Several excellent brick-paved roads.
Plant City has six packing houses for the orange,
grapefruit and vegetable production of its surround-
ing territory. It is the largest inland shipping point
in the State of Florida.
Plant City is the strawberry center of the State,
and produces and sells $500,000 worth of strawberries
every season.
Plant City territory produces and sells $600,000
or more worth of vegetables every season.
Plant City territory produces and sells $150,000
worth of citrus fruit every season.
Plant City territory has a phosphate industry that
gives employment to 1,000 men the entire year, pay-
ing a total of more than $1,000,000 in payrolls.
Plant City has a crate manufacturing plant that
employs nearly 300 people. Plant City has a number
of other industries that employ a large number of
Plant City has three banks, with assets of over a
million dollars.
Plant City has a new modern $60,000 high school,
equal in equipment to any in the State. It employs
24 teachers and has an enrollment of nearly 1,000
Plant City is a good place to live. It is 137 feet
above sea level; no malaria or other annoying ail-
ments prevalent; a pleasant and refined citizenship.
Plant City enjoys the year-round climate that is un-
surpassed; far enough south to escape the severe cold
of winter; near enough to the coast to enjoy the ex-
cellent gulf breeze during the summer.
Plant City has a population of about 4,000, with
growth that is steady and permanent.
Plant City has six good churches.
Plant City is the second city in size and commercial
importance in Hillsborough County. As the name
indicates, it is an agricultural city and is the center of
the best farming section of Florida-the soil being
peculiarly adapted to the growing of all kinds of early
vegetables, which are shipped to Northern markets.
Plant City has a population of about 4,000. During
the winter, however, this population is augmented by
numbers of people from the then frozen regions of the
North, attracted by our unsurpassed climate, splendid
hotels and excellent hunting and fishing.
Plant City, during the three days beginning March
13th, shipped 99,500 quarts of strawberries. That is
over 33,000 quarts a day, or twenty-two cars.
Up to, and including, March 15th, Plant City berry
growers had shipped 601,454 quarts of berries, at a
very handsome average price. The first berries
brought around a dollar a quart, and for the greater



part of the early season the price kept well above
sixty cents. It is safe to figure that to the date given
there has been paid into the pockets of the berry
growers of this one section in Hillsborough County
alone, exceeding half a million dollars.
These berries averaged 39 1-3 cents a quart, bring-
ing to the growers the neat sum of $39,105. Out of
this there is paid no commission or freight, the farm-
ers driving to the platform and the buyers paying
cash for the berries as they are delivered.
Hastings is famed for its early Irish potatoes, San-
ford for its celery, other sections for various other
things; but when it comes to strawberries, Plant City
is the acknowledged king of all cash-bringing sections.
Every year the acreage is increased in this locality
and every year the demand for an extra early straw-
berry grows apace. It is long yet until enough straw-
berries will be raised to give every man, woman and
child in the country a generous slice of strawberry
shortcake, or a heaping saucer of luscious fruit be-
fore May.
It is of the utmost importance to the tiller of the
soil who hopes by a change of location to better his
condition, to select a section of the country that will
answer all requirements as to fertility of lands,
climatic conditions, accessibility of markets for the
sale of his products and social conditions that will not
deprive his family of any church or school privileges
they have previously enjoyed.
With all the above qualifications the territory must
be one that no matter how much or how little capital
he may have to invest, he must be able to purchase
lands at a price that will yield him a greater return
on capital invested than the section from which he is
The fertile soils, equable climate, cheap lands,
school and church privileges of the Plant City section
meet all conditions necessary in selecting a new home.
To those who are tired of battling continuously
against extremes of climate which obtain in the
Northern States, and who are desirous of bettering
their condition, what we have to say cannot help but
be interesting.
Generally speaking, the farmer has been content to
operate large acreage in the Northern States, getting
only one crop a year, when conditions were favorable,
and struggling through the hard winters and rough
weather, not counting on the actual cost in cash. To-
day, however, there are signs of improvement; the
up-to-date farmer wants to live where the climate will
be of assistance instead of a drawback, where the
growing season is 12 months in the year, instead of
from three to five months.
Good roads are playing a very important part in the
development of this section. Hillsborough County
now has 140 miles of hard road and a $1,000,000 bond
issue to build 75 miles of brick roads. The farmer
who lives along this 215 miles of hard road can get
into his nearby markets at much less cost and effort
than over indifferent roads.

Write for Catalogue

Quality and Service Counts


f mm



Resources One and Quarter Million

The Bank that Backs the Farmer


Not the Oldest
but the Largest


VERY farmer knows the importance of selecting seeds of high vitality. For the past
ten years we have made a careful study of the best varieties for Southern Planters.
In order to accommodate growers that only want the best we have opened a branch
store at Plant City, Florida, for their benefit, where we have a complete stock of
new crop seed. Our free "Valuable Farming Information Book" for 1921, will be ready in
December. Order your copy now as supply will be limited.


"Pure and Reliable Seeds"

Branch Store: Plant City, Fla.

Warnell Lumber and Veneer Co.


Fruit and Vegetable Crates



- -

Pinellas Peninsula
TO ALL readers the Pinellas County Board of
Trade brings greetings. In the compact little
county of Pinellas there are peculiar ties of inter-
est binding closely together each of its communities.
In uniting still more harmoniously the various towns
and the rural settlements the County Board of Trade
has been an important factor. Among its achieve-
ments, directly or in a contributory sense, are: The
fine system of brick county roads; the securing of a
county nofence law; the survey of the county by Olmsted
Brothers, landscape architects, for the purpose of
planning for the whole peninsula a "County Beauti-
ful"-of parks and playgrounds and pleasure drives.
Pinellas County, otherwise the Pinellas Peninsula
of Florida, created from Hillsborough County, began
its official career in 1912. The smallest county in the
State, it is yet one of the richest, certainly one of the
best known. The map shows it as a peninsula on the
West Coast of Florida, dividing Tampa Bay from the
Gulf of Mexico. Its greatest length north and south
is about thirty-four miles, and its width varies from
five to fifteen miles. On the Gulf side is a chain of
beautiful coral "keys." All the shores are much in-
dented with bays and bayous. The peninsula has
about eighty miles of coast on the mainland and 130
miles including the keys.
The country is usually level, although there are
rolling lands in some places. In the interior are a
number of clear blue lakes and pretty little streams.
The picturesque Anclote, in the north end of the
county, is the only river. Flowing into the Gulf, it
affords a good harbor. The most extensive harbor is
on Tampa Bay$4t Bayboro, one of the suburbs of St.
Petersburg. The area of the county is 234 square
miles or 149,760 acres.
The estimated population is approximately 30,000.
The ten banks of Pinellas are known throughout the
State for their solid and prosperous condition.

Clearwater and Belleair
CLEARWATER and Belleair, the first the county
capital and the other known everywhere for its
palatial resort hotel, are so near together and
so intimately associated in interest that they may be
considered as one.
Clearwater has an admirable central location as
county seat, nearly half way down the peninsula, and
is on both the Atlantic Coast Line and the Tampa &
Gulf Coast Railway. No site in Florida possesses
greater natural loveliness than this on a bluff, the
highest point on the Florida Gulf Coast, overlooking
Clearwater Harbor, with the verdant keys beyond
and then the broad Gulf. Here centers also the brick
county road system.
The town is well paved and has all modern conveni-
ences, as well as exceptionally good business build-
ings. The handsome new courthouse and auxiliaries
cost $140,000 and the brick hospital $50,000. Other
outstanding features are the excellent school build-
ings, the pretty Carnegie Library and the broad 1,000-
foot pier and public pavilion. Along the bluff are
many of the handsomest residences and grounds in
Two miles westward, on an island in the Gulf, is
Clearwater Beach, a favorite resort for fine surf bath-
ing. This is connected with Clearwater by a long
bridge with passage for motorists.
Clearwater is the center of a fine citrus and vege-
table section, and the volume of county business
assists in making it a good all the year round town.
In addition, a goodly number of winter tourists are
Belleair is a pretty resort, made up chiefly of ele-
gant winter homes and the beautiful Belleview Hotel

and grounds. The golfer is in his element here, with
two of the most famous 18-hole golf courses in the
country at his command. But golfer or not, every one
who can is recommended to visit this delightful place
and enjoy the magnificent water views, like scenes
from an Italian picture. Numerous golf tournaments
are held during the winter. Many notables have the
"Belleair habit"-for instance, Frank Vanderlip,
Sewell Ford and George Ade. Clearwater andBelleair
have just the right combination of business, beauty
and pleasure.

UNEDIN, delightful "City of Oaks," has a rarely
beautiful shore line on the Gulf, and shaded
drives of such leafy loveliness that this town of
Scotch name has a remarkable attraction for even the
casual visitor.
Dunedin is on the St. Petersburg branch of the
Atlantic Coast Line, and well favored in the matter
of brick highways. It is paved, electric lighted, has
modern sanitary and water systems, good schools and
churches and also hotels and other tourist accommoda-
tions. The homes of the winter colony are very attrac-
tive, as are also the headquarters of the Dunedin
Yacht Club and the older estates of the community.
Here is located the Skinner Manufacturing Com-
pany, inventors of the famous Skinner system of over-
head irrigation, and makers and dealers in all sorts
of packing house machinery and equipment. The
plant is a model one.
Dunedin is in a very fertile district and citrus fruit
raising is its largest industry. The value of the
orange and grapefruit crops aggregates many thou-
sands of dollars annually.
It is delightfully clean, green and charming in out-
look, and despite its air of thrift and industry, Nature
has marked Dunedin as an idyllic spot.

ARGO may be termed the agricultural "metro-
polis" of the county. It is one of the most im-
portant fruit shipping points in the State. There
are 3,500 acres of bearing orange and grapefruit trees
in the Largo section, with many acres more of young
groves, and the annual output of fruit is now 200,000
boxes. The fruit is of choicest quality, and the modern
packing houses and machinery are well worth seeing.
Last season a successful grapefruit and orange jam
factory was operated, utilizing every box of fruit not
up to the high standard required for shipping. The
total product was bought by the Government for use
of our soldiers.
Some of the most fertile land in Florida encircles
Largo, including 500 acres of rich muck and hammock
land reclaimed from Lake Largo, which produce ex-
cellent yields of corn and vegetables.
Two of the most valuable institutions are the
County Agricultural School Farm and the Pinellas
County Fair. The special demonstrations and in-
struction in improved farming and stock-raising are
of great advantage to the farmers, growers and breed-
ers of the county. The annual display at the fair is a
revelation to those unacquainted with the possibilities
of Pinellas soil.
With such a back country, the town of Largo is on
a substantial basis, as its business plants, homes,
schools and churches bear witness. It has the usual
public utilities, brick streets and two railroads, the
Atlantic Coast Line and the Tampa & Gulf Coast,
which, with the county highways, give it easy accessi-
bility. The Gulf beach resorts, with two long bridges
to the keys, are but a short drive from Largo, and a
little to the westward is one of the loveliest tropical
jungles that can be imagined.



O LDSMAR is the "wonder town" of Pinellas-a
veritable "infant prodigy." Less than five years
old, it was established, under war conditions,
by the Reolds Farms Company, headed by Mr. R. E.
Olds, the well-known automobile manufacturer. See-
ing the extent and character of its buildings and the
large surrounding acreage of flourishing crops, one is
bound to wonder what might not have been accom-
plished had the times been normal.
Thirty-seven thousand five hundred acres comprise
the Farms properties which the homeseeker may
purchase in large or small tracts. Here has been
carved from the wilderness an exceedingly modern
little town, with hotel, stores, garage, electric lights,
paved streets, water works, lumber mill, ice plant,
tractor and truck factory, church and school facilities,
a number of large brick buildings, and bungalows of
especially attractive appearance.
Oldsmar's site was wisely selected, with respect to
scenic attractions, accessibility and future commerce.
Located at the head of Old Tampa Bay, on a perfectly
curved shore line, about fifteen miles west of Tampa,
on the Seaboard Air Line, and on the automobile high-
way connecting Tampa with St. Petersburg and other
West Coast points.
The activities of Oldsmar are four-fold: 20,000
acres of loam and muck land are to be devoted to
farming. 10,000 acres of fruit land are destined for
citrus growing. The picturesque tropical waterfront,
the outdoor recreational facilities and the tourist ac-
commodations already provided indicate its resort
character. And the big factory district (a large
tractor factory is now in operation) reserved along
the railroad, outside of town, will insure a sound
industrial development.
The feature of greatest interest at Oldsmar is the
demonstration farm, showing what the soil will ac-
tually do, and the hundreds of acres of crops already
grown on raw soil without previous cultivation.
Vegetable growing, stock raising and canning of
garden produce have proved finely successful beyond
the experimental stage, and fruit crops are but a
matter of time; while the factory proposition is
already a going and growing one. Thousands of
dollars are being spent on improvements. Oldsmar,
its youngest town, is setting a rapid pace for the rest
of Pinellas.

ASS-A-GRILLE, on Long Key, has a peculiar
charm for everyone who visits the West Coast.
Particularly because of the fine fishing at the
"Pass" and around the adjacent keys, it has long been
famous throughout the country.
There are two landings on the island, one at the
town of Pass-a-Grille and one at the Pass-a-Grille
Hotel. There is boat service to St. Petersburg, Tampa
and the Manatee River country; also to Gulfport and
thence by trolley to St. Petersburg.
Pass-a-Grille is a suburban town and seaside resort
all in one, with its hotels, residences and many pleas-
ant cottages for rent at all seasons. The main street
is brick paved and there are electric lights, water
works and other city improvements. Pass-a-Grille
was one of the first municipalities of the State to
adopt a commission form of government.
Nearby on small islands are Forts DeSoto and
Dade, fortifications guarding the entrance to Tampa
Bay, where a considerable garrison is stationed.
No finer surf bathing can be had than at Pass-a-
Grille's beautiful Golf Beach, where the sands have
the shining whiteness of piles of sugar or drifting
One of the finest developments in the country is now
in progress at St. Petersburg Beach, at the north end

of the island, an automobile bridge over a mile long
connecting with the mainland at Davista, one of the
suburbs of St. Petersburg, and paved driveway ex-
tending south to Pass-a-Grille proper. The bridge and
paving will be completed before the end of the year,
besides a number of the handsome cottages which are
to be a feature of this new Gulf resort. There are
large expenditures in progress and in prospect for the
development of the island.

Pinellas Park
INELLAS PARK is about the center of the broad-
est part of the peninsula, on the Atlantic Coast
Line running to St. Petersburg, about seven miles
distant. The town is but a few years old and originally
a settlement of northern colonists.
The townspeople have displayed unusual grit and
vim. With characteristic Yankee thrift and energy,
they have built a town in the healthful pine woods
section, have made it well known to the outside world,
and have carried out one of the biggest undertakings
of the county-the securing of an extensive drainage
system which has reclaimed much land.
Not the least important thing done at Pinellas Park
has been the practical demonstration there of the pos-
sibilities in sugar cane growing in the county. Cane
syrup has been manufactured and canned in Pinellas
Park of as fine quality as any on the market.
The broad asphalt streets connect with the brick
highways leading to St. Petersburg and Clearwater.
The features one would expect in a much older city
are present in Pinellas Park-electric light and water
system, fire department, active Board of Trade, a
flourishing Building and Loan Association, and tourist
accommodations. The schools are of the uniform good
character found throughout the county and there are
churches of several denominations.
Outside the town is a large tract of land divided
into 10-acre farms. Attention has been given mainly
to rice, cane and vegetable growing. This is also a
fine poultry section, as is the nearby rural settlement
of Lealman.

Safety Harbor
SAFETY HARBOR, another coast town in eastern
Pinellas, stands upon a high bluff, giving a glori-
ous view of Old Tampa Bay. Splendid auto roads
connect it with Tampa, with Clearwater and other
points on the Gulf, and with St. Petersburg. The Tampa
& Gulf Coast Railway from Tampa to St. Petersburg
and its connections give good rail service.
Safety Harbor, with its fine location, beautiful
scenery, and the rich muck and citrus lands there-
about, would seem to have more than a fair share of
natural advantages, and indeed it is an attractive
locality. But it has one unique feature, overshadow-
ing these in value and interest-and that is its won-
derful health-giving springs.
Espiritu Santo (Holy Spirit) Springs-so named
from DeSoto's advent upon these shores-are well
known to Floridians and others who have tested their
virtues, but they have been little exploited in com-
parison with their value. The spring properties need
but proper development to make Safety Harbor one
of the leading mineral bath and health resorts of the
country. The bath house and swimming pool here are
the objectives of many invalids and excursionists.
The springs are five in number, within an area of a
quarter of an acre. Each has a different analysis, and
the waters of all are pronounced radioactive. The
water is bottled and shipped to various points in Flor-
ida and elsewhere. Tests of many years and numer-
ous cases have proved its efficacy in healing or palliat-
ing many diseases, such as rheumatism, skin affections
and many more. Espiritu Santo Springs is one of the

Le 41



New brick and concrete building,
facing on three streets

All outside rooms, with hot and
cold water, 150 baths




T. A. Chancellor, President
Max A. H. Fitz, Cashier

C. W. Springstead, Vice President
P. V. Cunningham, Assistant Cashier
R. J. McCutcheon, Jr., Assistant Cashier

The First National Bank

of St. Petersburg, Florida

Tourists' accounts welcomed, whether large or
small. Travelers' Cheques cashed or sold.
Drafts issued on all Foreign Countries. Do-
mestic Exchange-Collections. Bonds and
Securities. Safety Deposit Boxes. Savings
Department -Four Per Cent Interest.

Capital $200,000.00

Surplus Earned $100,000.00


OLDSMAR is the "wonder town" of Pinellas-a
veritable "infant prodigy." Less than five years
old, it was established, under war conditions,
by the Reolds Farms Company, headed by Mr. R. E.
Olds, the well-known automobile manufacturer. See-
ing the extent and character of its buildings and the
large surrounding acreage of flourishing crops, one is
bound to wonder what might not have been accom-
plished had the times been normal.
Thirty-seven thousand five hundred acres comprise
the Farms properties which the homeseeker may
purchase in large or small tracts. Here has been
carved from the wilderness an exceedingly modern
little town, with hotel, stores, garage, electric lights,
paved streets, water works, lumber mill, ice plant,
tractor and truck factory, church and school facilities,
a number of large brick buildings, and bungalows of
especially attractive appearance.
Oldsmar's site was wisely selected, with respect to
scenic attractions, accessibility and future commerce.
Located at the head of Old Tampa Bay, on a perfectly
curved shore line, about fifteen miles west of Tampa,
on the Seaboard Air Line, and on the automobile high-
way connecting Tampa with St. Petersburg and other
West Coast points.
The activities of Oldsmar are four-fold: 20,000
acres of loam and muck land are to be devoted to
farming. 10,000 acres of fruit land are destined for
citrus growing. The picturesque tropical waterfront,
the outdoor recreational facilities and the tourist ac-
commodations already provided indicate its resort
character. And the big factory district (a large
tractor factory is now in operation) reserved along
the railroad, outside of town, will insure a sound
industrial development.
The feature of greatest interest at Oldsmar is the
demonstration farm, showing what the soil will ac-
tually do, and the hundreds of acres of crops already
grown on raw soil without previous cultivation.
Vegetable growing, stock raising and canning of
garden produce have proved finely successful beyond
the experimental stage, and fruit crops are but a
matter of time; while the factory proposition is
already a going and growing one. Thousands of
dollars are being spent on improvements. Oldsmar,
its youngest town, is setting a rapid pace for the rest
of Pinellas.

ASS-A-GRILLE, on Long Key, has a peculiar
charm for everyone who visits the West Coast.
Particularly because of the fine fishing at the
"Pass" and around the adjacent keys, it has long been
famous throughout the country.
There are two landings on the island, one at the
town of Pass-a-Grille and one at the Pass-a-Grille
Hotel. There is boat service to St. Petersburg, Tampa
and the Manatee River country; also to Gulfport and
thence by trolley to St. Petersburg.
Pass-a-Grille is a suburban town and seaside resort
all in one, with its hotels, residences and many pleas-
ant cottages for rent at all seasons. The main street
is brick paved and there are electric lights, water
works and other city improvements. Pass-a-Grille
was one of the first municipalities of the State to
adopt a commission form of government.
Nearby on small islands are Forts DeSoto and
Dade, fortifications guarding the entrance to Tampa
Bay, where a considerable garrison is stationed.
No finer surf bathing can be had than at Pass-a-
Grille's beautiful Golf Beach, where the sands have
the shining whiteness of piles of sugar or drifting
One of the finest developments in the country is now
in progress at St. Petersburg Beach, at the north end

of the island, an automobile bridge over a mile long
connecting with the mainland at Davista, one of the
suburbs of St. Petersburg, and paved driveway ex-
tending south to Pass-a-Grille proper. The bridge and
paving will be completed before the end of the year,
besides a number of the handsome cottages which are
to be a feature of this new Gulf resort. There are
large expenditures in progress and in prospect for the
development of the island.

Pinellas Park
INELLAS PARK is about the center of the broad-
est part of the peninsula, on the Atlantic Coast
Line running to St. Petersburg, about seven miles
distant. The town is but a few years old and originally
a settlement of northern colonists.
The townspeople have displayed unusual grit and
vim. With characteristic Yankee thrift and energy,
they have built a town in the healthful pine woods
section, have made it well known to the outside world,
and have carried out one of the biggest undertakings
of the county-the securing of an extensive drainage
system which has reclaimed much land.
Not the least important thing done at Pinellas Park
has been the practical demonstration there of the pos-
sibilities in sugar cane growing in the county. Cane
syrup has been manufactured and canned in Pinellas
Park of as fine quality as any on the market.
The broad asphalt streets connect with the brick
highways leading to St. Petersburg and Clearwater.
The features one would expect in a much older city
are present in Pinellas Park-electric light and water
system, fire department, active Board of Trade, a
flourishing Building and Loan Association, and tourist
accommodations. The schools are of the uniform good
character found throughout the county and there are
churches of several denominations.
Outside the town is a large tract of land divided
into 10-acre farms. Attention has been given mainly
to rice, cane and vegetable growing. This is also a
fine poultry section, as is the nearby rural settlement
of Lealman.

Safety Harbor
S AFETY HARBOR, another coast town in eastern
Pinellas, stands upon a high bluff, giving a glori-
ous view of Old Tampa Bay. Splendid auto roads
connect it with Tampa, with Clearwater and other
points on the Gulf, and with St. Petersburg. The Tampa
& Gulf Coast Railway from Tampa to St. Petersburg
and its connections give good rail service.
Safety Harbor, with its fine location, beautiful
scenery, and the rich muck and citrus lands there-
about, would seem to have more than a fair share of
natural advantages, and indeed it is an attractive
locality. But it has one unique feature, overshadow-
ing these in value and interest-and that is its won-
derful health-giving springs.
Espiritu Santo (Holy Spirit) Springs-so named
from DeSoto's advent upon these shores-are well
known to Floridians and others who have tested their
virtues, but they have been little exploited in com-
parison with their value. The spring properties need
but proper development to make Safety Harbor one
of the leading mineral bath and health resorts of the
country. The bath house and swimming pool here are
the objectives of many invalids and excursionists.
The springs are five in number, within an area of a
quarter of an acre. Each has a different analysis, and
the waters of all are pronounced radioactive. The
water is bottled and shipped to various points in Flor-
ida and elsewhere. Tests of many years and numer-
ous cases have proved its efficacy in healing or palliat-
ing many diseases, such as rheumatism, skin affections
and many more. Espiritu Santo Springs is one of the

&E _r



New brick and concrete building,
facing on three streets

All outside rooms, with hot and
cold water, 150 baths




T. A. Chancellor, President
Max A. H. Fitz, Cashier

C. W. Springstead, Vice President
P. V. Cunningham, Assistant Cashier
R. J. McCutcheon, Jr., Assistant Cashier

The First National Bank

of St. Petersburg, Florida

Tourists' accounts welcomed, whether large or
small. Travelers' Cheques cashed or sold.
Drafts issued on all Foreign Countries. Do-
mestic Exchange-Collections. Bonds and
Securities. Safety Deposit Boxes. Savings
Department -Four Per Cent Interest.

Surplus Earned $100,000.00


Capital $200,000.00

Gadsden Lumber Company


Quincy, Florida

E. M. COLLINS, Secretary-Treasurer

Embry Tobacco Company



Office and Warehouse:


Bell & Bates Hardware Company, Inc.




__________________________________ ,

Growers and Packers of

High Grade Combination
Slat and Cloth
Shade Grown


from the county were made in 1891, and since that
date the yearly production has increased to such an
extent that now the pebble-phosphate tonnage shipped
from the county amounts to over 2,000,000 tons per
annum and has a value of $10,000,000.
There are twelve active operating companies and
several new properties are being developed and con-
struction of plants started. The number of men em-
ployed directly in the mines is between three and
four thousand, representing an annual pay-roll of
four to five million dollars.
Phosphate rock is the basis of all commercial fertil-
izers and at least 90 per cent of the tonnage mined is
used for this purpose. Manufacturers of dyes,
chemicals, medicines, munitions, etc., also use phos-
phate rock in the preparation of their products.
Fossils of land animals are found, including masto-
don, rhinoceros, horse, and land turtles. Marine fos-
sils include crocodile, teeth, vertebrae, and bone, and
members of this order were, no doubt, abundant in the
shallow water in which the land-pebble phosphates
were accumulating. The fish remains include chiefly
teeth of shark, and ray, the former being extremely
Mining phosphate rock and overburden is carried on
by the open-pit method; water, under high pressure,
is used to break down the overburden and rock stratas.
The overburden must be removed before the bed of
phosphate rock is available.

HE county seat of Gadsden County, in the ex-
treme northwestern corner of the State, located
in a high, rolling and very picturesque country
that affords every opportunity for outdoor winter life
and sports. The roads in the vicinity are good and
there is excellent hunting in the neighborhood.
Quincy, with a population of 4,000, is in the heart
of the Florida tobacco-growing section and, in com-
parison with its size, the livest business town in West
Florida. It has two large and prosperous banks and
large weekly payrolls.
The tobacco produced in the county this year is
about 3,000,000 pounds and worth about $3,000,000.
The shade-grown tobacco is the finest cigar-wrapper
tobacco grown in the United States if not in the world,
and the sun-grown tobacco is used for filler and bind-
ers for cigars.
The land is very fertile. The crop of sugar cane,
even at the present low prices for sugar-cane syrup,
is estimated to be worth $250,000. Good corn and oat
crops are raised here as well as considerable well-bred
cows and hogs.

SOCKLEDGE was one of the first winter resorts
established in Florida and was popular when
tourists were obliged to make the trip by way
of the St. Johns River to Enterprise, rail to Titusville
and Indian River steamboats to destination.
It derives its name from the formation of coquina
rock, which crops out in ledges along the shore. The
hotels at Rockledge are surrounded by beautiful orange
groves and the water life is very attractive. The
Indian River Hotel Company has a nine-hole golf
course, which is available for use by guests of all the
hotels at Rockledge. There are many interesting
places to visit in the vicinity of Rockledge, excursions
to Merritt Island and the Banana River being popular.

HE county seat of Seminole County is a city of
5,000 population, located on the south side of
Lake Monroe and the present head of navigation
for large steamers on the St. Johns River, and on
main line of the Atlantic Coast Line Railway.
Sanford has doubled its population in the past few
years and is one of the most progressive cities in the
State; has several miles of brick pavements, cement
sidewalks, sewer system, good churches and schools,
two ice plants, paid fire department with auto equip-
ment, railroads extending in every direction, street
car line, telephone and telegraph systems, free city
and rural mail delivery, two newspapers, three banks
and one trust company. Practically all of the promi-
nent secret orders are well represented besides several
popular women's societies.
Sanford is the center of the famous Sanford Celery
Delta, the productiveness of which in both crops and
dollars has attracted world-wide notice.
Those who enjoy water sports will here find an un-
limited field; extending both north and south from
Sanford, the St. Johns River offers 300 miles of un-
equaled tropical scenery, while its numerous tributaries
and lakes add many more miles of continuous pleasure
for those who care to explore their winding courses.
Sportsmen from all over the country come to Flor-
ida to hunt and fish. Nowhere can better sport of this
kind be found than here. Every lake and stream in
our county is stocked with fish for the lover of rod
and reel.
All kinds of migratory fowl spend the winter
months on our rivers and lakes and at times the waters
are literally alive with feathered game. Quail and
snipe abound everywhere and a short ride will take
one to the outlying districts where deer, turkeys and
other wild game abound.

Crown Paper Company, Inc.


Manufacturers and Printers of

George D. Bishop, Secretary

% &

A. W. MACNEIL, Manager



The Hill Hardware Company


Sporting Goods and Cutlery : Farming Implements : Housefurnishings, Paints and Oils

The Hill Lumber Company

Doors, Sash, Lumber, Lath, Railing and Moulding : Vulcanite Roll Roofing
Red and Green Shingles : American Fencing
SeweryPipe, Tile and Galvanized Corrugated Roofing : Ocala and Keystone
Lime, King's Windsor Plaster : Cement


SITUATED on the West Coast of Florida, on
beautiful Sarasota Bay. It is the center of the
great fishing grounds lying between Tampa Bay
and Charlotte Harbor, and there is an endless variety
of fish, ranging from the giant tarpon to the tiny
minnow. There are to be found also many varieties of
shell fish. The Sarasota Bay district is a great fruit-
producing region, and includes oranges, pineapples,
grapefruit, lemons, limes, grapes, figs, pears, and
many winter vegetables. As a place for winter resi-
dence Sarasota is ideal, and the shores near the town
are dotted with villas, cottages and bungalows. Surf
bathing on the outlying keys is a favorite winter
diversion. Boating and sailing here are freely in-
dulged in because of the great safety. Fine hotels, a
nine-hole golf course, tennis courts and facilities for
other sports are some added reasons for making
Sarasota a place of sojourn.

Silver Springs and the

Ocklawaha River
W EIRD and wonderful are these two features
existing in the midst of the sight-seeing
attractions and resort life in Florida. The
sail through the tortuous, winding channel of the
Ocklawaha River from its mouth, near Palatka,
through 135 miles of black, cypress-dyed waters, to
the mammoth, crystal-clear Silver Springs, is an ever-
changing panorama of wild, tropical, jungle beauty.
The banks are overhung with cypress, live oak, pal-
mettoes and trees of gorgeous bloom, from whose
branches hang the ever-present Spanish moss. Trail-
ing vines and rare tropical flowers, whose perfume
hangs heavy in the silent air, are everywhere. Birds
of brilliant plumage inhabit the trees and alligators
of monstrous size slip silently into the river's opaque
waters at the first splash of the steamer's wheel.
Silver Springs are said to be the outlet of an under-
ground river and are one of the principal sources of
the Ocklawaha River.
Steamer service on the Ocklawaha River is main-
tained throughout the winter between Palatka and
Silver Springs, and railroad connection is made at
either place for all points, a short motor trip being
necessary between the latter point and Ocala.

St. Augustine
ST. AUGUSTINE is probably the best known
winter resort in America, being distinguished for
its antiquity. It is famed for its magnificent
hotels and natural beauty. Although the tourist
patronage is one of its largest assets, it has indus-
tries that give substantial support. The headquarters
of the Florida East Coast Railway Company, includ-
ing general offices and shops, are located here.
The population of St. Augustine, according to the
recent census, is 6,192, but this does not include the
suburbs where the principal growth has taken place
within the last ten years.

Industries include the shops of the Florida East
Coast Railway, which employ several hundred skilled
mechanics; shrimp fisheries and packing houses,
employing thirty boats and several hundred people;
eight cigar factories; thirty hotels and numerous
boarding houses; two national banks and two State
banks; one daily paper; one fine theatre and three
motion-picture theatres; splendid public high school;
young ladies' academy unsurpassed in State; excel-
lent parochial schools; three golf courses, one of
which is equal to the best in America; churches of the
leading denominations; a live board of trade with a
paid secretary; the Florida State School for the Deaf
and the Blind, one of the finest institutions of the
kind in the South; three hospitals, one of which is just
in the finishing stages and which is unequalled in the
State; silk farm industry, recently started.
St. Johns county, in which St. Augustine is located,
includes the famous Hastings potato belt. The crop
of spuds varies in value between five and six million
dollars. While potatoes form the main agricultural
product, corn, sugar cane, rice, fruits of many vari-
eties and general trucking add to the wealth of the
Land values vary according to quality and location.
Good land, unimproved, may be purchased as low as
$25.00 per acre, and improved from $100.00 to $300.00
per acre.

TUART is in the heart of the Pineapple belt, is
also fast becoming a great citrus-fruit-produc-
ing locality, and right now is raising and ship-
ping to the markets some of the finest tomatoes,
potatoes- both sweet and Irish beans, eggplant,
cabbage, peppers, and, in fact, all the various semi-
tropical fruits such as bananas, avocado pears,
mangos, persimmons, etc.
Situated at the head of an attractive peninsula, with
deep water on three sides, and with the broad Atlantic
but a short distance away, we have all the attractive
features of a model tourist town, backed up by one
of the best agricultural localities in the State.
Our fine new passenger depot is located in the center
of the town; a fine new twenty-five-room hotel has
been added to our list of popular hotels; a concrete
block, a $3,500 theatre and several business buildings
have been erected of late years, which, together with
several miles of paved streets and more being con-
structed all the time, it is small wonder that we have
shown such marvelous growth.
One of the last official acts of President Taft was
the signing of the Rivers and Harbors bill which,
among other items benefiting all Florida, was the
$100,000.00 appropriation to begin the work of open-
ing the St. Lucie Inlet, which, when completed, will
permit ocean-going vessels to come up to the Stuart
Also, the canal from Lake Okeechobee to the South
Fork of the St. Lucie River, when completed, will no
doubt eventually become a ship canal, enabling vessels
to reach the Gulf of Mexico at a saving of several hun-
dred miles and greatly reduce the hazard of making
the long trip around the lower end of the State.
Some of the inducements to be considered by pro-
spective purchasers of a home in Florida-in all of
which this locality offers special advantages are
climate, schools, churches, water and rail transporta-
As a fishing resort, Stuart is strictly IT. Situated
on the beautiful St. Lucie River with its hundreds of
miles of protected water-and opposite the St. Lucie
Inlet-made famous as fishing grounds by the late
Ex-President Grover Cleveland and Joseph Jefferson,
we can truthfully lay claim to fishing advantages pos-
sessed by few localities and excelled by none.

~-~--~---~ ---

On Three Highua)s
Dixie,5panih Frail
and Bee-Line
Lessee and Nlanager

on Lake Okeechobee,
.A. (. L. R. R. and
Canal rhru Everglades
J. R. R \NDLE, Lessee
I. F. %% ILLIAMS, Manager


G. W. Saxon, President T C State, City and County
J. A. Ball, Vice President Depository
A. F. Philips, Cashier C a iJ L L Transit Number 63-68

Capital and Surplus $75,000

Resources nearly $600,000.00
Our number is 26, one of the oldest banks in Florida. Special attention
to accounts of tourists

Safe Deposit Boxes for Rent



You will find a warm welcome and
every facility for your service at

The Exchange Bank


The Oldest Bank in Florida

Began Business in 1856

GEORGE E. LEWIS, Vice Pres. and Cashier
JOHN W. HENDERSON, Vice President
P. B. McDOUGALL, Asst. Cashier


6t ff

TALLAHASSEE is one of those old Southern
towns that has outgrown the lackadaisical meth-
ods of so many places, but has not lost that
peculiar charm that must come from a community of
homes, where the apartment house has no standing,
where nobody is extremely rich and nobody very poor,
where the climate is so delightful that most every-
body would rather stay home all the year round,
except for little short trips "just to be going some-
Leon County reminds one of the foothills of some
mountain range. Vegetation is lush. In the meadows
luxuriant crops of corn and hay are everywhere in
evidence, registered Jersey cows add a touch of busi-
nesslike beauty along the lake shores, vast groves of
pecans extend for miles along the beautifully hard-
surfaced roads and everywhere "prosperity stares one
in the face."
In 1823 an old Indian field was where Tallahassee
now stands. Leon County, formed in 1824, was an
almost unbroken forest, but in 1825 the cornerstone
of the Capitol was laid, and within seven short years
the county had over 6,000 population and Tallahassee
had begun that steady, unhurried growth which has
brought it to a position to be envied-a good, solid
city where the laws of Florida are made in an atmos-
phere of conservative moderation.
The hilly nature of the country is one of the first
things that impresses itself upon one who has seen
other portions of Florida first; and a view of the
city, with the Capitol Dome and the Supreme Court
Building towering above the splendid oaks, fixes it-
self in your brain, and stamps the scene as real
grandeur-an ideal home for Florida's Capital. But
Tallahassee has much besides the Capitol.
The Supreme Court Building of the State of Flor-
ida is a building thoroughly modern in every respect,
and a fitting place for the deliberations of such a body
of men.
The capitol, and the Governor's mansion, represent-
ing an investment of $300,000.00, makes Tallahassee
residents feel doubly secure when some one starts
agitating "Move the Capital," as many good politicians
have done in the past, and will probably do in the
These fine buildings have influenced very much the
architectural development of Tallahassee in lines not
controlled by the State, and, gradually, the antiquat-
ed land marks are disappearing and modern buildings
are taking their place.
Tallahassee is proud of its position as Capital of a
great State like Florida and each year many dis-
tinguished Floridians from other cities are welcome
visitors and "short time" residents of the city. The
presence of these law-making gentlemen and their
families makes things quite lively during the sessions
of the Legislature especially, and the society of Talla-
hassee is glad to welcome each new Governor and his
lady folk. Many of the other State officers make their
residences in Tallahassee and, having a longer tenure
of office, have built or bought homes here.
Tallahassee is not "dead" during the interim be-
tween sessions of the Legislature. Business every
place has, metaphorically speaking, a "business as
usual" sign always out.
Tallahassee is so hilly and there are so many great
big trees everywhere you turn that you cannot get a
real good idea of the numbers of people living there,
because you can't see enough of the houses at one
Leon County has the money along with the other
good things-four banks whose combined resources
amount to $2,995,520.65 and with whom the Talla-
hassee folk have on deposit $2,577,112.21.
Pretty good for a city of 5,637, isn't it ? Nothing
could speak in plainer language of the profits to be
made in every line of business around Tallahassee.

The dairy business has assumed such remarkable
proportions in Leon County that the Seaboard Air
Line Railway has found it expedient and a paying
proposition to run two regular milk cars, specially
iced, on daily runs to Jacksonville. A 1,500 gallon
cooling station has been erected and over 1,000 gallons
of milk are shipped daily. The reason for this large
milk business is the adaptability of the pasturage
around Tallahassee to the high bred cattle and in
every direction you see herds of Jerseys peacefully
grazing in the rich meadows.
Leon County now has about 1,000 registered Jer-
seys, but there is plenty of room for double that num-
ber, and a good market for the milk.
Keeping up a high standard in quality has done
much to help make dairying in Leon County one of
the biggest money makers in this section of the State.
Too much stress cannot be laid on the dairy business
here because climate, soil, accessibility, and trans-
portation all tend to success, and correspondence with
real farmers is invited.
Jacksonville is the best market at present. That
city imports over a million dollars' worth of butter
alone, and the dairy business in Leon County with
such a market accessible, offers amazing opportunities
for the dairy farmer.
Tobacco is a commodity that cannot be grown "just
any old place." Soil and climate must be exactly
suited or the result is an article that is unsalable at
profitable prices.
Eighty-five acres shade tobacco yield an average
of 1,000 pounds per acre, bringing an average of $1.00
per pound, 25 acres sun tobacco average 40 cents per
Leon County's most progressive farmers use the
method of growing tobacco under shade because this
leaf is worth from two to three times as much as the
sun grown grades.
The paper-shell pecan, when growing in favored
localities, is a wonderful money producer, because the
market is always ready for good pecan nuts and the
demand is increasing daily. Leon County pecan groves
are proving successful because the soil and the climate
are both just right.
Figs, peaches, plums and other small fruits thrive
in Leon County.
The Dixie Highway comes in from Georgia via
Macon, Albany and Thomasville, and forms one ofthe
leading tourist routes for automobilists Florida bound.
It extends east to Jacksonville, and thence south to
Miami, and is in a wonderfully good condition, except
between Lake City and Jacksonville, where the State
Road Department is now building a sixteen-foot brick
road which will probably be open during 1921.
Via Pensacola, comes the old Spanish Trail, a
historic road, which is being improved from Talla-
hassee to California.
The North and South Bee line ("Duluth to the
Gulf") has its southern terminus at Tallahassee.
The selection of Tallahassee as the site for the
Woman's College was not a political move, nor was it
a hurried thought, hurriedly turned into a reality,
but a carefully planned out proposition, in which
everything affecting the daily life of the young ladies
was carefully considered before the decision was
finally made.
All around Tallahassee, in the city itself and up and
down the many good clay roads that radiate in every
direction, you find real homes. The houses look solid,
seem to indicate a good solid class of citizenship, and
nothing tends to the welfare of the newcomer more
than this.
Other crops that have been raised in Leon County
to advantage are sweet potatoes, Irish potatoes, sugar
cane, cabbage, onions, lettuce, turnips and mustard.
It is small wonder that the Leon County farmer is
a success when he really tries, for he can raise prac-
tically everything he needs except sugar and coffee
and for sugar he can use "long sweet'nin'" as cane
syrup is sometimes called.



Yates Grocery Company



Seedling and Paper Shell Pecans Bought and Sold

Marianna. Florida

Vice President and General Manager
Tallahassee, Florida

Secretary and Treasurer
Tallahassee, Florida

Pennington- Evans


Yellow Pine


Cypress Shingles



Yaeger-Rhodes Hardware Company
Agricultural Implements, Lime and Cement





President Vice President and General Manager Secretary and Treasurer

Tallahassee Lumber Company
Manufacturers and Wholesalers of
Daily Capacity 100,000 Feet
Corey Rose
Woodville Thomas
Tallahassee Ocklocknee Tallahassee Florida

Tallahassee Iron Works


Repairs on Locomotives, Saw Mills, Engines and Boilers Promptly Done. Full Line of
Mill Supplies, Iron and Brass Castings. The Largest and Most Modern
Machine Shop and Foundry between Jacksonville and Pensacola.


Capital City Realty Company

WE have farm tracts ranging from 40 to 3,000 acres. Good red *
clay rolling lands. The most fertile in the South.
We have some choice city residence and business properties at a bar-
gain. We have bargains in suburban property.
We have excellent bargains in cut-over and grazing lands, timber
lands and colonization propositions in North Florida and Southern
If you want to buy for an investment, or if you want a farm, business
location or a cattle ranch or other property in this favored section, it
will pay you to see us. We have what you want, where there are
good people, good roads, good water, the most productive soil and
the best climate on earth.

See us first. Our customers are our references.
They are satisfied. List furnished upon request.

Capital City Realty Company
P. O. Box 338 TALLAHASSEE, FLORIDA Telephone 485
W --- V '!



Asst. Cashier

Asst. Cashier

Asst. Cashier





Financial Agents









Commercial Department
We offer the services of a thoroughly equipped and well organized Bank,
always identified with and interested in any enterprise for
the material advancement of South Florida

Savings Department
Four per cent interest paid, compounded quarterly
^ -- -

aF ___ ___

A OUT midway between the most southerly city of
the United States and the northerly shores of
the Gulf of Mexico there is located a seaport
city, made up of some of the most progressive citizens
of the country, who through their efforts have made
that port one of the most important, not only in the
South but in the Nation.
Tampa is built on the shores of Tampa Bay, with all
of the natural advantages and additional man-made
advantages which have made it the commercial,
financial and industrial metropolis of the Winter Play-
ground of America, that peninsular portion of Florida
generally known as the South Florida section. There
is probably not another commercial centre in the en-
tire country so peculiarly situated as regards its com-
mercial territory. Tampa has not a real competitor
in industrial trade nearer than two hundred miles;
and is also the nearest available port of any impor-
tance in the United States to the Panama Canal. The

and county have always kept foremost in their plans
additional improvements of the latest type and of
sufficient capacity to supply the wants and needs of a
city considerably larger than at the time of installa-
tion. The public utilities of the city have always kept
ahead in their improvements of service for the public
good. The telephone system, with the new automatic
equipment, gives the highest grade of service to its
patrons. This equipment is capable of serving a city
of many thousand people and is of modern type.
The citizens have cooperated with the officials in
making the community the most healthful and sani-
tary in the country, and the clean appearance of the
streets and buildings seldom fails to bring a compli-
mentary remark from the visitor.
The city throughout is paved with a permanent
class of material, so that practically every street in
the city is accessible over pavement. The streets are
wide, shady and well-kept, and are further improved
by being well lighted, either by gas or electricity.
One of the show places of Tampa is the Bayshore
Boulevard, extending seven miles beyond the city,


commerce of this port has probably increased faster
than that of any port.in the country, starting as a
mere fishing village about thirty years ago; now rank-
ing seventh in the United States in the matter of
customs revenue, eclipsing such ports as Baltimore,
Detroit and St. Louis.
Tampa's growth has not just happened, but has
been brought about by the enterprising, farsighted
citizenship which makes up the city of seventy thou-
sand souls. Tampa extends a welcome to all good
classes of people, whether pleasure-bent, health-seek-
ing, industrially-inclined, investors, agriculturists or
the traveler seeking something new. Tampa is many
sided, and one can find there whatever he is seeking.
The growth of any city can only continue through
the growth of the territory it serves, and in having the
fortunate position of serving a territory so great in
extent, with such wonderful natural advantages as
those possessed in South Florida, Tampa has logically
grown in proportion to that territory. There are
eighteen counties in this territory, comprising ap-
proximately one-half of the peninsular area of the
To provide the necessary and most desirable con-
veniences for citizenship the body politic of the city

skirting Tampa Bay, with handsome homes fronting
the water. For a part of this distance, and within the
city, this drive has an ornamental lighting system
which has been termed a "String of Pearls," and well-
named it is, as will be seen by approaching the city
from the bay.
Hillsborough County's educational system has been
one of the most important public duties handled in
the community, and the buildings are of the most
modern construction with every convenience for the
pupils. From the little tot to the high school graduate
most diligent care is exercised by those in authority
to secure the maximum of efficiency in education for
the coming generation. The county is fortunate in
having the best educational facilities of any in the
State and is on a par with those throughout the coun-
try. The courses of study are such that children from
any other accredited school can take up their work in
the Hillsborough County schools where they left off
before coming here.
The teachers of the Hillsborough County schools are
of the highest type from the best educational institu-
tions, and every branch of the curriculum is in the
hands of those best equipped to take charge of their
particular duties. Every care and effort is used to

an *"


W. G. ALLEN, President


C. G. COPP, Secretary

Tampa Drug Company




Corner Florida Avenue and Washington Street

We carry a complete line of

Druggists' Sundries
School Supplies
Fountain Supplies


J. Bates, President

J. L. Hudnall, Vice President and Secretary

M. M. Jetton, General Manager and Treasurer

Bates-Hudnall-Jetton Company
General Contractors and Dealers in

Pine and Cypress Lumber
Rough and Dressed

Turning and Scroll Work, Shingles and Lathes,
Brick and Lime, Mantles, Show Cases,
Sash, Doors and Blinds

Office and Plant: Willow Avenue and Grand Central, TAMPA, FLORIDA

Office Telephone, 3430 Mill Telephone, 3457


Mill Telephone, 3457

Office Telephone, 3430

The Tampa Daily Times

Published Every Afternoon Except Sunday

The paper you need to keep pace with Florida's growth

"Florida's Great Home Daily"


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