Front Cover
 Back Cover

Title: Souvenir of the Royal Poinciana, Palm Beach (Lake Worth) Florida
Full Citation
Permanent Link: http://ufdc.ufl.edu/FS00000052/00001
 Material Information
Title: Souvenir of the Royal Poinciana, Palm Beach (Lake Worth) Florida
Series Title: Souvenir of the Royal Poinciana, Palm Beach (Lake Worth) Florida
Physical Description: Book
Creator: Duffield, Ulysses Grant
 Record Information
Bibliographic ID: FS00000052
Volume ID: VID00001
Source Institution: Florida State University
Holding Location: Florida State University
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltqf - AAA1002

Table of Contents
    Front Cover
        Page 1
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        Main 100
        Page 87
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        Main 104
        Page 90
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    Back Cover
        Page 92
        Page 93
Full Text

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NEW YORK: 189.



FLORIDA owes much to the energetic enterprise of Mr. Henry M. Flagler. To him, more than to
anybody else, is due the credit of bringing the great army of tourists and pleasure seekers here.
He has not only provided charming abiding places for their accommodation, but he has been
very largely instrumental in diffusing knowledge as to the resources, the climate, and the commercial
condition of the State. To a man of less brain and nerve force, the building of a magnificent hotel,
full 160 miles south of existing resorts, and in an apparently inaccessible spot, would have seemed
a forbiddingly hazardous undertaking. His was the shrewdness to see success and to achieve it, where
another man would have failed by hesitating.

IKE a myth from the Arabian Nights, rising at the touch of a modern Aladdin, the Royal Poinciana
has grown upon the shore of beautiful Lake Worth in the marvelously short space of nine months.
The story of its conception and development would furnish a theme for the pen of Jules Verne.
That such a stupendous structure should be reared in this incredibly short time is indeed a marvel. That
it should be completely decorated and'furnished as well, almost transcends belief.
To gain anything like a true understanding of the difficulty and the consequent glory of the achieve-
ment, one must consider the geographical situation.
Had the work been accomplished in the North, in the midst of the supply cf material and labor,
with every facility for transportation, and where every needed article is within a few hours' reach, the
perfect fulfillment of the promises of the project would not seem so surprising.
Cold figures mean very little if one does not follow their direction, and picture with his mental
camera the facts and the situations which they indicate.
The 1,400 kegs of nails used in the Royal Poinciana traveled 1,600 miles to reach the hands of
the builders. Each nail had to be driven its full length into the wood. Fancy for an instant the
aggregate length of the nails in those 1,400 kegs Fancy a man driving one nail as long as the total com-
bination It would stick through the other side of the earth so far as to interfere with the entire solar
system It is a good thing that things are not all straightened out. It was Mark Twain whose fantastic
brain conceived the idea that, if the Mississippi's crooks and turns were pulled out into a straight line, the
river would stick out into the Gulf of Mexico several hundred miles.
In the Royal Poinciana are 5,000,000 feet of lumber, 360,000 shingles, 4,000 barrels of lime, 500,000
bricks, 2,400 gallons of paint, 20 acres of plaster. 3,000,000 lath, 1,200 windows, and 1.800 doors. There
are 439 rooms and 524 closets. Don't let the figures daze you-think about them Think how many feet
five million really are! Try to conceie a twenty-acre field covered with plaster! Think of an ocean of
paint and a continent of brick!
Then for just a moment consider that all this material was handled ten times in transit; that it was

towed on lighters for ten miles, was carried on a narrow gauge railroad for eight miles, where the total
equipment of the road available for the purpose consisted of four small flat cars, and that sixty thousand
dollars was paid for freight alone!
Ground was broken May I, 1893. Ten carpenters began to raise the frame on the first day of
June. Plastering was begun August io, and the hotel was open and ready for guests on the fifteenth
of February, 1894. Such an enterprise must needs have wise and efficient management after its comple-
tion, and out of the whole hotel world Mr. Flagler secured and appointed Mr. Henry W. Merrill as
manager. Those who know of "The Raymond" at Pasadena, Cal., and of "The Crawford House" in
the White Mountains, will need no introduction to Mr. Merrill. He will be ably seconded by Messrs.
C. H. Davis and W. A. Barron. To accept the position of assistant manager of the Royal Poinciana,
Mr. Davis resigned the superintendency of the ''Waldorf" in New York. Isn't that enough to say?
Mr. Barron comes from the Twin Mountain House" in the White Mountains, and possesses in a marked
degree the attributes which go to make success in hotel management.
T'he misery or happiness of a hotel's guests depends more upon the steward than upon any other
one man. He is responsible for everything in the dining-room and kitchen. His is a hard lot. He
receives very little praise if things are all right-much blame if they are not. Amply able to perform the
manifold duties of this office in the Poinciana is Mr. Harvey, who is a graduate of the Crawford House
and other hotels notable for their perfect cuisine.
HROUGHOUT the construction of this magnificent building the greatest precaution has been taken
to make the building as safe as possible in every feature, and to insure as far as could be the
"patrons from all dangers.
Consequently, the best plan for protection against electric storms and damage by lightning has
been thoroughly investigated, and the 7-16 solid copper lightning conductor, manufactured by N. Wallace,
of Farmington, Conn, adopted, and has been placed upon the Royal Poinciana under the personal
supervision of Mr. Wallace in the most thorough and scientific manner. Mr. Wallace has also supplied
Mr. Flagler's Grand Hotel Buildings at St. Augustine, Hotel Ponce de Leon, Alcazar, and Hotel Cor-
dova, also the beautiful Memorial Church and Parsonage at the same place. The work has been
executed in a most artistic manner, and reflects great credit upon the already well known reputation,-f
Mr. Wallace and his plan of protection.


S H E Hotel Royal Poinciana is situated on Lake Worth, facing due east and west. The approach
to the building is from the lake, and is som.- three hundred feet from the shore.
...The Hotel has a frontage of 455 feet in length, and rises to the height of six stories above the
foundations. The facade is broken by pavilions, projecting from the main building 18 ft., east and west,
namely, the central pavilion, o00 ft., and north and south pavilions, 42 ft. each. The main building is 62
feet in width, and pavilions measure 88 feet deep. From the north pavilion extending east for 210 ft. is
the dining-room, and beyond this is the kitchen, with laundry and boiler house extending south, and barrack
for the help extending to the north. East of and from the centre pavilion is the ballroom, octagon in
form and 60 feet across, not including a piazza 12 ft. wide, which surrounds the entire ballroom. On
the west of the central pavilion and carried against the building is the main piazza, 20 feet in width.
Should it be deemed advisable at some future time to extend the piazza, the design of the facade has been
so arranged as to admit of it being carried along the face of main building, finishing against the north and
south pavilions. The materials of the building are brick and concrete foundations and frame superstruc-
ture. The style of architecture is Colonial. The main building is carried up four stories in the clear, and
contains two stories in the gambrel roof. The pavilions are carried to the height of five stories in the clear,
and are covered with a straight, rigid roof containing one story. The central pavilion is divided into two,
and separated for the distance of 28 feet by dropping the front wall of pavilion five feet back, thus dividing
the central pavilion into two, having a width of 36 ft. Between these pavilions and beginning at the ioof





is a tower, carried to the height of 130 feet from the ground. The main facade of the building is
ornamented by pilasters of the Doric order, carried the entire length of the hotel. The main portico
roof is supported by fluted piers of the Corinthian order, and crowned by an elaborate entablature. This
forms a belt course and intersects the building in two laterally for the entire length. The portico in front
of the entrance is extended io feet, and is covered with a pediment supported by Corinthian fluted columns.
The belt course supports another tier of pilasters, and they are crowned on the central pavilion and north
and south pavilions with a gr-at entablature which contains an entire story. To give a desired effect
pediment windows are placed in every other bay formed by the pilaster on the first story. The buildings
may be entered from the north or south by entrances which are covered by porticoes.
The first floor contains all the public rooms and a number of bedchambers. The central pavilion
contains on this floor the rotunda, 87 x 1oo feet, and with the exception of the office and main stairs the
whole of the space is at the disposal of the public. From the rotunda are wide corriders running north
and south to those entrances, intersected by cross hall in the wings. Off of the rotunda are the parlors,
reading and writing rooms, card rooms and stores. The main entrance is effected directly in to the
rotunda by the means of three doors from the main portico. The centre of the rotunda is supported by
piers forming an octagon, carried two stories and surmounted by a skylight, by which light is furnished
directly. To the east are the main stairs, built of oak and wainscoted in painted wood. Leading from the
first landing of the stairs the ballroom is approached through an arch, over which is a circular window
supported by Cupids and richly ornamented, which, with two triple stained windows on either side, serve
to light the stairs and second floor. These windows are filled with leaded glass. Passing under the
main stairs from the north leads to the bar and billiard rooms, also to ticket and telegraph offices and
barber shop. The rest of the floor is devoted to sleeping rooms. The dining room is approached by a

wide corridor intersected by main corridor, and on either side are the officers' and nurses' and children's
dining rooms. The dining room is 210 feet long and 84 feet wide. The walls are divided into bays by
a series of pilasters and piers, and into these triple windows are placed, affording more than ample light.
In the centre, 132 feet long and 42 feet wide, the ceiling is carried to the height of two stories, thus
forming a clear story by means of which the centre is lighted. The ceiling of this is divided into
fenestrations containing half circular windows of leaded glass. The room has accommodations for 830
The second floor is devoted to sleeping rooms, with the exception of the central portion over first floor
rotunda, which is designed for a ladies' rotunda. On the west side of this room doors lead to a balcony.
The second floor is reached by three flights of stairs-the main staircase from rotunda, and flights at the
north and south wings. From the second floor upwards, stairs are placed north and south of rotunda,
and stairs at the wings continue to the lower part of building. Stairs are also placed at end of dining
room wing, communicating with the rooms over dining room. This wing is carried to the height of four
stories, including one in the roof. The third floor and those above are same as second, excepting in the
central portion, which, above the second floor, becomes a court twenty-seven feet wide, looking east, with three
sides inclosed. Ample attic room in the roof is obtained by the high roofs of ,the buildings. Public toilets
and baths for gentlemen and ladies are placed west of the centre on each floor above the first, and are in
w-ing over dining room. Private baths are connected with every other room, and in every case are lighted
from outside. There are 125 in number. The house contains 501 sleeping rooms, and each room has
36 or more square feet of closet room. There are three elevators, one freight and two passenger, placed
north and south of central portion of building, and running from basement to sixth floor. Four maid
closets are placed on each floor.



T OURISTS visiting Minneapolis, the largest flour manufacturing city in the world, should not fail to go
through the wonderful Pillsbury Mill. This, in its completeness, facilities for handling wheat and flour,
in its size and amount of flour turned out daily, is really one of the wonders of the world. Then the uniform
excellence of the celebrated Pillsbury's best flour made in this mill is proven by the fact that two million families
in the United States use it, and two million housekeepers cannot be fooled. Having seen this wonderful mill,
when you return home, try a barrel of Pillsbury's best flour and you will never regret it.

SOME people know, and some don't, that cypress makes the very best shingle in the world. The wood is fine-grained,
and, after being some time exposed to the light, of a reddish color. It possesses great strength and elasticity, and is
light and less resinous than pine. To these properties is added the faculty of long resistance to heat and moisture. All
of the shingles used on and about the Royal Poinciana were furnished by Vanderbilt & Hopkins, 126 Liberty Street, New
York, who are exclusive New York agents for the mills of Fairhead, Strawn & Co., Jacksonville, Fla. This firm also handles
yellow pine and oak lumber and timber, railroad ties, car and railroad lumber. They publish an exceedingly interesting
book about cypress, which is handsomely illustrated, and which they send free to those who are interested. It is well worth
careful perusal and preservation.

HE Royal Poinciana was built by Messrs. McGuire & McDonald, of Palm Beach. Florida. They
also built the Magnolia Hotel, St. Johns River; Hotel San Marco, St. Augustine, Fla.; Sanford
House, Sanford, Fla.; Seminole Hotel, Winter Park, Fla.; Hotel Ponce de Leon, St. Augustine, Fla.;
Hotel Alcazar, St. Augustine, Fla.; Hotel Ormond, Ormond, Fla.

It would really seem that there need be no more said concerning the firm's facilities, ability and
success. The construction of the most magnificent hotels in the world furnishes them with eight beautiful
and enduring monuments.

It is the Royal Poinciana, however, that Mr. McDonald takes especial and entirely justifiable
pride. For the erection and completion, the credit of this great building enterprise belongs to Mr. McDonald.
His was the master mind, which carried on the whole of the wonderful work of construction; his the
genius which brought the works to a successful termination.
His guiding hand was over it all, bringing order out of chaos, beauty out of the unbeautiful. The
Royal Poinciana is a substantial testimonial, of which any man might well be proud. Mr. McDonald's
success so far only spurs him on to greater effort, and to a man of his character effort is equivalent
to achievement. At some future time we may expect to hear of him as the active creator of even a
greater building than the Royal Poinciana. Looking at the beautiful and majestic facade of the Poinciana,
this is difficult to believe; but men of Mr. McDonald's energy and ability discount probability. Capability
grows in proportion as it is exercised. Mr. McDonald's course has always been upward, and there is no
reason to think that this is the acme of achievement for him.
One of the chief recommendations of these hotels is that the plumbing and gas fitting were done by
Mr. T. F. Lemis. The plumbing throughout, including the bathrooms and' their complete fittings,
furnished by Mr. Lemis, are worthy of the most extravagant praise, both b cause of the handsome
appearance and their perfect sanitary qualities. Mr. Lemis was and is chief plumber in the Royal
Poinciana, and has done the plumbing in the San Marco at St. Augustine, and the Seminole, Winter Park,
Fla., the Ponce de Leon and the Alcazar. His business card says 299 Main Street, Athol, Mass., where
mail will undoubtedly reach him. The actual residence of a man with such diverse interests would be
hard to definitely fix. A great deal of his time of late years has been spent in Florida.


LTHOUGH tardy in so doing, the world is at last beginning to universally acknowledge the
Lake Worth country as the "beauty spot" of all Fair Florida. This is not told in dispar-
agement of any other section of the State, for there are few sections in it that do not possess
charms both to the tourist, health seeker, or permanent resident, and especially of the East
Coast, which possesses charms and advantages peculiar to itself felt and appreciated by all
who see it. Lake Worth and the surrounding territory can be said to be the climax of all this wonder-
land. Nowhere else in all the Southern resort regions has Nature done so much. If such another exists,
mortal man has not yet found it. Almost a tropical climate, yet possessing none of the dampness, malaria,
mist, or clammy caloric of the tropics ; the thermometer ranging in winter from 60o to 72, with a bracing
atmosphere felt nowhere else, and producing a feeling of quiet and invigorating rest so grateful to the over-
worked business man or invalid. Growing nearly all known tropical and semi-tropical fruits, flowers,
ornamental shrubs, etc., in Nature's most bounteous measures. Coming into Florida at Jacksonville, and
beginning the journey south, down the east coast, through the various towns and resorts, the traveler is
constantly seeing something new and interesting; the face and character of the country forming a perfect
kaleidoscope of ever-changing scenes, growing more beautiful as the journey extends south.

Finally, reaching West Palm Beach, the present terminus of the J. St. A. & I. R. Ry. (East Coast
Line), opposite and across the Lake from Palm Beach and the Great Royal Poinciana, the greatest
and most pleasant surprise of all awaits the traveler. Stepping off the cars here on a magnificent ferry
barge, the sail across the Lake, about three-fourths of a mile wide, is made, landing immediately in front
of the hotel, amidst a magnificent grove of cocoanut trees. Bank after bank of flowers, foliage plants almost
without number, limes, lemons, and a world of other growth suggestive of the two Zones, make one feel
as if the land of enchantment had been reached, a perfect description of which would sound more like
an oriental romance woven in a web of poesy to feed the esthetic ears of fancy and heighten the
imagination of all that is beautiful in nature and art than the pen portrayal of a country which has lain
hidden from the world, unhonored and unsung for ages until a few short years back, and which could
only be reached in comfort a few months ago. Such is Lake Worth!
The Lake lies in latitude about 260 40' south, and longitude 20 west of Washington, 300 miles south
of Jacksonville, about the same distance north of Key West, and some 60 miles from Bemini, the nearest
port in the Bahamas. It is a continuation of the inside waters, fed from the ocean, at the east coast of
Florida, twenty-four miles long by from three-fourths to a mile wide. At its northern end, and connected
by a channel, is a smaller body of water known as Little Lake Worth. Coming on south from the
connection of the two, some five or six miles, is the inlet from the ocean, which affords sufficient water
for vessels drawing not over three and a half feet. Across and south of this inlet begins the peninsula,
now made world-wide famous for its beauty and health. Beginning at a point, the land gradually widens
out to a little over a mile, gently sloping upward beyond the reach of the highest tides. A short distance
south of the inlet begin the truck gardens, producing in dead of winter, as it were, all the staples and
delicacies in the vegetable kingdom, growing vigorously in the most profuse abundance, supplying the tables

of the hotels, private winter residents, and yet having sufficiency to divide with our Northern brother
unable to visit this favored clime.
Coming on farther down the Lake, a pleasant walk way on its shores, the finer residences of the
winter sojourners are reached, as well as those of the permanent settlers. Many of these approach the
magnificent, especially in the adornment of the lawns and lake fronts. Beautiful in nature, money has
been lavished unsparingly to still further adorn, until it would seem that the very acme of beauty,
comfort and luxury had been reached. Many people prominent in the affairs of the world either now
have homes here or have bought sites and will improve, so that by the beginning of another season
the greater part of the peninsula will be covered with villas, residences and cottages of those desiring
to live in the land of perpetual spring.
The town of Lake Worth is the first business point reached in coming south on the peninsula,
and around this locality, fronting the Lake, are to be seen some of the most beautiful places on the
peninsula. From here to Palm Beach the distance is two miles, and almost the entire space
between the two places is taken up with handsome residences, surrounded by spacious lawns set to
grass, fruits, flowers, ornamental trees, etc., peculiar to this favored clime, above all of which are
towering cocoanuts in full bearing, the tall and stately palmetto, with the wonderful banyan sending
down its shoots, scattered here and there, the travelers' tree, from Africa, growing vigorously in its
adopted home, the whole presenting a combination of grandeur approaching sublimity.
A beautiful walk way, by the water's edge, leads through all this loveliness, and the visitor may
walk, or he may row or sail, and feast the eye to his heart's content.
From most of these residences are wide graded avenues, bordered with palmetto and cocoanut
trees, leading back to the ocean, and here comes in for prominent mention another one of Lake

Worth's attractions, that of sea bathing. The Gulf Stream comes within a half mile of the shore here,
producing the most delightful temperature at all seasons, but especially in winter. There being a reef
a quarter of a mile out, on which the ocean first breaks, destroys all undertow, rendering bathing as
safe as if in a pond.
At Palm Beach, however, are centred all the beauties of the peninsula. What Nature left undone,
Man has completed. Here the pencil must call to its aid the brush and lens; even then to be appreciated
it must be seen. It would be impossible in so brief an article to mention all the beauties and
attractions centred in this spot. Aside from the endless array of flowers and foliage and other
ornamental plants, native to the soil and imported from almost all portions of the world, are the fruits,
bearing in many instances continually, and a source of never-ending delight. There are tamarinds,
sugar apples, sapodillas, soursops, mangoes, lemons, limes, oranges, deliciosia, bananas, alligator pears,
pawpaws, pineapples, guavas, dates, cocoanuts, and others which cannot be called to mind now. In the
midst of all this is standing one of the greatest hotels of this modern age. There are still other
surprises in store for the visitor who has left snow and ice forty hours ago. Going to the rear of the
hotel will be found the hotel gardens, in which are growing luxuriantly all the vegetables for which
the clime is noted, without even the suggestion of a hothouse. In fact, every day will bring forth its
wonders and surprises to the visitor who gets out and tries to see something, and the better acquainted
one becomes with the nature of the country and its wonderful possibilities the greater the pleasure
will be. It cannot be "taken in" in a week, or even a month. This fact can be better appreciated
when one learns how short a time and under what circumstances all this great improvement has been wrought.
The first homesteader came here in the early seventies, and it was he and another settler coming
after him who gave the start to the immense groves of cocoanuts growing everywhere around. A cargo

of 14,000 nuts was wrecked on the beach opposite here, which they were the first to find. They
retained the good and gave the rest away to their neighbors. Afterwards a large steamer from France,
laden with wine, went to pieces on the Florida reefs, a short distance south, and the casks of wine
were strewn all along the beach. One of the cocoanut finders was the first to find this. He gathered
up a number of casks and gave his neighbors the remainder. This was taken and stored under a
shed near his residence, and not being a drinker and unable to sell it he finally gave it away. Then
the nearest post-office was Port Pierce, on the Indian River, some seventy-five miles distant. Mail was
received once a month sometimes, oftener once in three months. The court house was located at Miami
on Bay Biscayne, seventy-five miles distant. There were no roads, and the only way to get there was
by small boat outside or walking the beach, and this was the most frequent way of going. The mail
carrier made the round trip once a week, carrying the mail sack on his back. People would walk
with him in order to cross the rivers and creeks flowing into the ocean along the route, in his boats,
for which a fee would be paid. But in those days there was but little need of courts, and few were
held. Only one murder had been committed in the county up to last year, and that was years ago
and happened at Bay Biscayne. The murderer attempted to escape in a small boat, but was wrecked
and drowned. Now there is a stage line, put in operation February, 1893, leading from Lantana, at
the south end of the Lake, to Leman City, on Bay Biscayne. The East Coast Canal Company are
at work with two powerful dredges, cutting a canal from the south end of the Lake into Bay Biscayne.
The route is down the coast, just back of the ocean beach, and when completed will open up a vast
area of the finest vegetable and fruit land in the world. The cut will be sixty feet wide by five feet
deep at low tide.
When this is completed there will be inside boating water from Key West to St. Augustine. By

May, of the present year, the waterway will be open from the south end of Lake Worth to a short distance
above Ormond, on the Halifax. It is only about four years since the first public conveyance was
established through to Lake Worth, and only in January of the present year that the Jacksonville, St.
Augustine and Indian River Railway put on through service to Jacksonville. Now the visitor eats his
breakfast in Jacksonville, and his supper in the Royal Poinciana at Palm Beach, covering a distance of
300 miles, and having an opportunity of seeing all the country and much of the famed Indian River
en route. There is certainly no route anywhere in Florida where one can see so much that is entirely
new than this, both in climate and scenery.
For the past four years the entire country around the Lake has been rapidly improving, and during
the year past its growth has been almost phenomenal. Many visitors have bought and become permanent
residents, others have bought and are still buying for a winter residence, while the country is filling up
with those who came solely to make a name and grow fruits and vegetables. With the march of
improvement everything has taken new life, churches and good schools established, and the citizens are
generally surrounding themselves with all the concomitants indicative of refinement and comfort. The
"great change" has also brought its reward to the pioneers, who have been enriched by the almost
unprecedented rise in the value of their buildings, and the most of them are thus enabled to spend the
remainder of their lives in peace and plenty, undisturbed by the fight for fortune going on around them.
There are several little towns and settlements around the Lake, all prosperous. Beginning at the south end
of the Lake is Hypoluxo, the old Indian name of the Lake; a mile coming north on the western side is
Lantana, the starting point of the Bay Biscayne track line. Around these places are quite a number of
fine pineapple farms, as well as other fruits.
Jewell is two or three miles further north on the same side, and near here is the beginning of one


of the finest fruit farms in the entire section. The owner began grape picking in January. He is making
experiments with other fruits never tried here before, and is meeting with unprecedented success. Around
in this section and south, growing wild in the greatest profusion, is a flower called the Lantana, which is
identically the same found growing in the South Sea Islands and the National flower of Hawaii, used by the
natives on all state and festal occasions as the chief floral ornament. From the fruit farm just mentioned
there is very little improvement until the vicinity of West Palm Beach is reached. Here begin large
pineapple farms, handsome residences, cottages, etc., all reached now by either the Lake or a wagon road
running from the County Seat, south, down near the Lake front. West Palm Beach is the new town
and ra lway terminus just opposite Palm Beach, and is undoubtedly the coming commercial centre of the
Lake country. Juno, the County Seat, located at the north end of the Lake, is a thriving village
reached by the steamers and sailboats plying the Lake.
The Everglades, or the beginning of them, are only a short distance, from a half to a mile,
back from the western shore of the Lake, and are of more than passing interest to the majority of
visitors, from the fact that they are totally different from what most of us have been taught. Instead of
being a swampy morass of decaying vegetation and stagnant water, reeking with miasma, they are a
succession of clear .water lakes and creeks, fed from springs, interspersed with high rolling ground, well
timbered, and perfectly healthy. To the hunter or fisherman the 'Glades are a paradise. The former
can find anything he wants, from bear and panther to a squirrel, while the fisherman will find bass,
trout, cream, and other varieties of fresh water fish in the greatest abundance. While on this subject it
may be mentioned that the fishing in the Lake is very fine, while the outside or ocean fishing cannot, be
excelled. In fact, no true sportsman will be put to any trouble to find all the sport desired almost
in the shadow of the great hotel.

But fishing and hunting do not cover the outdoor sports and recreations of Lake Worth. As
already stated, here is the finest and safest surf bathing to be found on any coast. The effect of the
Gulf Stream in keeping the water at a pleasant and healthful temperature, the ocean breaking on an
outlying reef or ledge, entirely destroying the possibility of an undertow, absence of vapor, mists, and
chilling winds, firm, smooth beach, and comfortable dressing rooms render the place, this locality, at
the very head of the list in this particular. Shell and marine curiosity hunting on the beach, Lake,
and around the inlet, boat riding, cruising, excursions to various points on the Lake, to the Indian
mounds, or strolling gives to one and all an opportunity to enjoy him or her self fancy free.
To the invalid this is simply Nature's sanitarium, especially in all throat, bronchial or asthmatic
troubles, run-down condition of the system and weak lungs. All are benefited, and many remarkable
cures have been effected, some of whom are permanent residents to-day, healthy and robust. Added to this
testimony the highest medical authority says that the purity of the air and air currents arising from natural
causes, and citrus fruits, all tend to exempt this coast from the visitation of epidemics of any kind, and
this assertion is borne out by the fact that, while there have been epidemics near us when there was
practically no quarantine or precautions taken to guard against them, there has never been a single case
of a virulent disease. Last summer, when there were from a thousand to twelve hundred men at work
on and around the hotel, the majority of whom were from the North and unacclimated, having for the
most part temporary and the roughest of accommodation, there was not a single case of chills or fever,
or, in fact, any kind of a case of serious sickness. From a letter by a physician of high standing in
Jacksonville the following excerpt is made:
"A visitor from the North, coming to Lake Worth for the first time, experiences certain changes



in his constitution for the better. The circulation is freer, the respiration deeper, the voice more
resonant-every fibre seems to have received a pleasant fillip from some mysterious source-the heart
beats with refreshed rhythm, and the newcomer is ready to assert that he feels since he came to Lake Worth
'several years younger.' And with these changes come the disappearance of certain trivial troubles; for
example, if there is a sore throat, it is nearly gone; a touch of sciatica or neuralgia, it has almost
vanished; a reminder of the dreaded grippe, it has been scared away; a tendency to lie awake all
night, you sleep as sound as an infant. In short, to the invalid I would say there is in this clime
'no writing on the wall' to warn the sufferer not to risk his frail bark on these waters. Here he may
venture in security, certain that, if this side of the millennium there is anywhere on the face of the
globe a spot that may alleviate his symptoms, he has reached it when he arrives at Lake Worth, and no
amount of investigation will sweep away the underpinning of this statement."
Thus it will be seen, if ever a country was specially favored, that of Lake Worth is. Its beauties
and attractions have forced themselves upon the world. No systematic attempt has ever been made to
advertise it. As now, it is only heard from through some of its enterprises or visitors. The latter have
increased with each succeeding season, some dropping out each year as tourists and becoming residents,
improving homes, and in turn adding their portion to the general attractiveness. As a permanent residence
place, it has drawn largely on pretty much all other sections of the State, many coming here who owned
handsome homes to begin over again the making of a "green spot," and the time is near by when the
shores of Lake Worth will present the appearance of a residence village all the way around, while its fruit
groves and vegetable farms will practically control the markets. Our transportation facilities are now all
that could be desired, both by land and wa er, to the north of us, while it is only a question of a very
short time when like facilities will be enjoyed south of us. By next season the Lake Worth visitor will

be able to make excursions to the Bay Country and the Bahamas in a few hours and at small cost,
making this Eden their headquarters. Even to those who enjoy cruising, the waters of this portion of
the coast afford never-ending pleasures, unaccompanied by the dangers of other coasts. All along the
lower East Coast of the State is an outlying ledge, alluded to before, between the shore and which is
deep and smooth water. This extends to Key West, and the trip is frequently made, both to that City
and the Bahamas, in small open sailboats.
All south bound steamers come in so close to shore here that people on their decks are plainly
visible from shore and the upper windows of the hotel. This route is taken to avoid the Gulf Stream,
which comes so close in here, and flows north, with a four mile current. At no distant day it
is more than probable that an iron pier will be built out into the ocean, at which ocean steamers
may land. A company has already been formed, in fact, to build one a short distance above this
locality, headed by names of the best known and most wealthy transportation men of the. country.
This is merely mentioned to give the reader an idea of the interest being manifested in this
almost fairy land by the outside world, possessing, as it does, charms and attractions for all, be they
rich or poor, here for health, pleasure, or money making. There's something for all.
It is impossible in an ordinary sketch to even mention all the attractions of this portion of the
East Coast, so that the stranger may thoroughly appreciate them without paying the country a visit.
Only the most important have been touched here, and in a superficial way ; but, above all things, the
reader is assured of the fact that nothing has been "over told." But the verification, settling all doubts,
is easy. Let one think of the world of money being lavished on the section, the people who are pouring
in, the interest being manifested by the world generally, and reason will teach him that the life-giving
elixir, for which Ponce de Leon so long and fruitlessly sought, is here, free and open to all.

H AVE you observed the stationery used by the Hotel Royal Poinciana, and are you interested in knowing
who furnished it? It was designed and executed by Mr. Geo. C. Keep, who makes a specialty of fine
artistic work on steel and copper from original designs, for society and business purposes ; and gives special atten-
tion to complete hotel outfits, wedding, visiting and announcement cards; engraved and hand painted menus;
invitations, crests, coats of arms, book plates, letter and bill heads, business cards, railroad passes, calendars, and all
kinds of stationery in most approved style. Blank books of all patterns, and general printing and lithographing,
executed with neatness and dispatch. Art Department, Corn Exchange Bank Building, corner William and Beaver
Streets. Commercial Department, 33 Broad Street, New York.

NE of the chief beauties in the Royal Poinciana is the magnificent staircase from the rotunda. The whole design is
Dignified, and in perfect keeping with the somewhat severe Colonial character of the hotel's architecture. But
there is a certain distinguished air about the staircase, with its three separate flights of oak steps and its hand-
somely carved balustrade. It has been said, and truly, that art is finest when it is simplest, and this staircase exemplifies
the fact. It was made by Pottier, Stymus & Co., 375 and 377 Lexington Avenue, New York. The firm is well known, and
without doubt is the leader in its line of business in the country. They make superior grades of furniture and woodwork,
and their reputation for artistic interior decorations and work in papier-mach6 is world wide. Their factory is perfectly
equipped for the work they do, and with the spacious warerooms makes the most complete establishment of the kind in
the United States. The buildings are of brick and iron and are fireproof. Many of the richest and finest private residences
in America have been furnished and decorated by this house. Among them are those of Henry M. Flagler, William
Rockefeller, J. A. Bostwick, John D. Archbold and Fred. T. Steinway, of New York; George Westinghouse, Jr., and
Robert Pitcairn, of Pittsburg ; William Williams, Myron P. Bush and William G. Fargo; of Buffalo, and Mark Hopkins,
Leland Stanford, James Flood, Charles Crocker and Henry J. Crocker, of San Francisco. This list, together with that of
the few hotels they have furnished, tell the whole story as to the artistic quality of their work. It is seen at its best in the
Savoy, Plaza, the Fifth Avenue and Waldorf in New York. In the Waldorf they furnished the celebrated state
apartments, which were occupied by the Duke of Veragua in 1893; also the Renaissance, Colonial, Empire and other
suites which are regarded as the most beautifully furnished and decorated hotel rooms in the world. Much of the finest
work in the Ponce de Leon came from this firm. In Washington the cabinet room of the White House, the Treasury
Department and the Navy Department show their skillful handiwork. Their customers are among the people who
want the very best that there is in furniture and decorations, and who are willing to pay for perfection. No effort or
expense is spared, and the finished product always justifies the outlay. There are no stock patterns. Every piece of
work is unique, made from designs of the firm's own artists, or from those supplied by the architects or artists of their
patrons' choice. The business began in 1856, and by the natural force of merit has achieved the proud position it now holds.
The present officers are W. P. Stymus, Jr., President; Frank R. Pentz, Vice-President and Treasurer; William P.
Stymus, Secretary.
As American people become wealthier and more cultivated, and as they have more leisure for considerations aside
from those of business, artistic elegance in homes is becoming more common.
There is a growing desire for individuality and distinction in decoration and furniture. A wide scope for originality
and beauty in such things is offered by such a concern as Pottier, Stymus & Co. It gives a much needed relief from the
stereotyped designs of ready-made furniture, which is of necessity designed and made to please the great number of people.
In such a case there can be no other distinct style adopted, and the result is the mongrel and commonplace production.







OR the transmission of so volatile a thing as electricity, only the very best conductor is good enough. This fact was
demonstrated in the Hotel Ponce de Leon, at St. Augustine. A kind of wire was used throughout the whole house
which was found unsatisfactory, and which was subsequently drawn out and substituted by the celebrated Okonite
Insulated Wire.
Profiting by the experience of the Ponce de Leon, the management of the Royal Poinciana insisted on the use of
Okonite wire throughout the hotel.
All of the copper wire used by the Okonite Co. is of the highest grade in every respect, is drawn true to gauge, care-
fully inspected for its mechanical qualities before leaving the factory, and during the various stages of manufacture into
insulated wires and cables is frequently tested for possible faults that may develop. Every known precautionary measure
is used to insure perfect workmanship and the most reliable product.
Okonite wire has the unqualified endorsement of the highest electrical authorities. It can be used with perfect
safety, either in mortar or cement, and in mouldings or conduits It is made for alternating or direct systems, and stranded
or solid, with plain or braided finish. It is a fact that the Okonite insulated wires and cables will stand a greater amount
of kinking and torsion, without permanent injury to the insulation, than any other wire in the market. It is a fact that
these wires and cables, when used in constructing telephone, telegraph, electric light, and railway lines or feeders, owing
to their high insulating quality and efficiency, prove a paying investment, though the original cost may be somewhat higher
than for lines constructed of cheaper material.
They were awarded the gold medal at the Paris Exposition in 1889, but it is the uniform satisfaction which they
have given in all cases that assures future purchasers of their unquestioned quality.
The Okonite wires are made by the Okonite Co., whose offices are at No. 13 Park Row, New York, the factories
being in Manchester, Eng., and Passaic, N. J.
They are thoroughly prepared to execute, at short notice, orders for cables, with any desired number or size of
conductors, for telegraph, telephone, electric light, railway, mining, motor, or miscellaneous service, or for aerial, subter-
ranean or submarine use. All of the cables are constructed on scientific principles, and the outside thoroughly protected
with patent "Standard Covering," which, besides being waterproof, adds very greatly to the tensile strength of the
The company publishes a very complete price list, which will be sent to those who desire it, and which gives full
information concerning their product.

SHARLES K. KENYON, Orange Culture, Titusville, Indian River, Florida. The oranges used by the
Hotel Royal Poinciana are from the Kenyon Grove. All guests are invited when they leave this hotel to
stop over at Titusville and observe the culture of oranges. Mr. Charles K. Kenyon will be only too pleased to
explain all details to them.

TOURISTS visiting Minneapolis, the largest flour manufacturing city in the world, should not fail to go
through the wonderful Pillsbury Mill. This, in its completeness, facilities for handling wheat and flour,
in its size and amount of flour turned out daily, is really one of the wonders of the world. Then the uniform
excellence of the celebrated Pillsbury's best flour made in this mill is proven by the fact that two million families
in the United States use it, and two million housekeepers cannot be fooled. Having seen this wonderful mill,
when you return home, try a barrel of Pillsbury's best flour and you will never regret it.

THERE may possibly be something better to eat than the dishes which can be concocted from green turtle,
but they are not many. The Florida variety of turtle is particularly delicious, and all the turtle dishes
which are served at the Poinciana are made from turtles supplied by Frank B. Everett & Co. They also supply
all of the fish and oysters.
They are large dealers in and shippers of fish, oysters, green turtles and game, and have established at
Fort Pierce and at Palm Beach, Florida, where inquiries for anything in their line should be addressed.

SOME people know, and some don't, that cypress makes the very best shingle in the world. The wood is fine-grained,
and, after being some time exposed to the light, of a reddish color. It possesses great strength and elasticity, and is
light and less resinous than pine. To these properties is added the faculty of long resistance to heat and moisture. All
of the shingles used on and about the Royal Poinciana were furnished by Vanderbilt & Hopkins, 120 Liberty Street, New
York, who are exclusive New York agents for the mills of Fairhead, Strawn & Co., Jacksonville, Fla. This firm also handles
yellow pine and oak lumber and timber, railroad tires, car and railroad lumber. They publish an exceedingly interesting
book about cypress, which is handsomely illustrated, and which they send free to those who are interested. It is well worth
careful perusal and preservation.

T HE reputation of Florida as a health and pleasure resort has had a tendency to obscure its
importance as a manufacturing State. It will doubtless surprise many people to know that the demand
for machinery and iron works of all kinds is extensive enough to support a number of large concerns
in that line. Prominent among them is the house of Benton & Upson, Jacksonville, Fla., who furnish
most of the heavy supplies needed in the mining of phosphate and in the milling business.
Their extensive establishment is situated at the end of the viaduct in the Robinson block. This
firm succeeded F. M. Robinson about four and one-half years ago, Mr. Upson having been connected
with the firm from the time it was first established. The success of the business is largely due to his
efforts, and in its management he has acquired a thorough knowledge of all its details and requirements.
The firm is the agent of The Erie City Iron Works, of Erie, Pa., of Chase Turbine Mfg. Co., of
Orange, Mass., and of the Boston Belting Co.
The business is a growing one under Mr. Upson's enterprising management, and bids fair to be, if
it is not already, the leading house of this kind in the South.

T HE carrying trade of Jacksonville by water is much larger than is generally supposed. This is also
true of the direct importation of goods from foreign countries. Some merchants even control
and operate their own boats for this purpose. Church, Anderson & Co. do an extensive importing
business in the line of fruits and produce. The firm has several storerooms with fine offices and sales-
rooms in the Mohawk Building. They have large refrigerators for the storage of butter and cheese,
which they make a specialty, and which they bring direct in refrigerator cars from the creameries of
Illinois and Wisconsin. The business was established in 1883, and has been growing rapidly ever since.

W HILE Jacksonville was in its infancy, Messrs. Kohn, Furchgott & Co., the large well known and
most enterprising drygoods, carpet, clothing, gents' furnishing goods and millinery firm, opened
their doors in the year 1868, and from. the first year they, have grown. and were. successful, and
are doing to-day one of the largest and heaviest businesses in their line in the State of Florida, perhaps
as large as in any of the Southern States. This firm is very enterprising, carry a very heavy stock, supply a
great many merchants, hotels, railroads, boarding houses and so on. They have a resident buyer in New
York. They import a great many of their own goods, and stand as the most enterprising firm in Florida.
Their facilities are unsurpassed and their credit is high. Messrs. Kohn, Furchgott & Co. employ
in the neighborhood of one hundred salesmen and their annual sales amount to hundreds of thousands
of dollars.
Their store is a beautiful two-story building, occupies 65 feet frontage on the main business street, and
runs back over 180 feet. The entire year their stock is complete, and they are capable of filling any
size order-fill .all contracts to the letter. There has never been a firm in the State of Florida whose
reputation stood higher than theirs. Mr. L. Furchgott, the managing partner, who resides in Jacksonville
and occupies one of the handsomest residences, is spoken of as one of the most enterprising, energetic,
and pushing men in that city. He belongs to everything that enterprise includes. He is Director of
the National Bank of Jacksonville, President of three Building and Loan Associations, was appointed
trustee of the proposed million dollar bonds to be used for the improvement of the city, and holds
prominent positions in many other institutions. He is strictly business and honorable in all dealings,
and carries out all contracts to the letter, and any business intrusted to him can be relied upon as being
attended to with promptness and zeal. A firm with such a head is bound to prosper, and we predict the
growth of this house to be one of the largest in the South.
NE of the most attractive places of resort in Jacksonville is the large book and stationery
establishment of the H. & W. B. Drew Co., 59 and 61 West Bay Street, where, in addition to
complete stock in the above lines, those interested in photography may find supplies of all kinds, have
printing and developing done, in the best manner. Plates, films and cameras of all kinds in stock. One
may find here a complete stock of Florida books and literature, with a great variety of views, maps and
guides. The curio seeker will have abundant opportunity to choose from a well selected stock of the
finer grades of novelties in lizard and alligator. Canes of all native woods in great variety of makeup.


' HE German nation is celebrated for its sturdiness and strength-for its general good health. You don't very often
see a thin-faced German. Probably one of the chief reasons for this is the fact that they are great consumers of
beer. Properly brewed beer is undoubtedly the most healthful beverage there is, but, like everything else edible, it
must be pure or it loses its good effect.
On the wine list of the Royal Poinciana may be found two brands of beer, which for absolute purity and thorough
wholesomeness are not excelled. They are American Club" and Export Select." They are both brewed by Lembeck
& Betz, the Eagle Brewing Co., whose brewery is at 164 to 186 Ninth Street, Jersey City, N. J. Only the very purest of
malt and the highest grade of hops are used in its manufacture. Every process in its making is in the hands of an expert
brewer, and it is given plenty of time to age before it is put on the market. It is healthful and invigorating as a tonic and
delightful as a beverage.
Lembeck & Betz are also brewers of excellent ale and porter, and large users of either beer, ale or porter will serve
their own interests by corresponding with them.

HE teas and coffees used by Hotel Royal Poinciana" are furnished by the Oriental Tea Company, 85, 87, 89 Court

Street, Boston. This company makes a specialty of fine teas and coffees for hotels, and numbers among its patrons
many of the finest houses throughout thecountry. The hotel department is under the immediate charge of one of
the firm, and their success in this line is largely due to the proper selection of goods and the personal care given to every
shipment. They are importers and roasters ; own their goods at bottom cost, and name close figures. Manufacturers of
the Oriental Coffee Urn. Correspondence solicited regarding teas and coffees, and method of preparation for the table.

OHN ROBBINS MFG. CO., 58 Kneeland St., Boston, Mass. Established half a century by the late John Robbins, the
pioneer and the first manufacturer of checks, which was started in Massachusetts in 1845, until now the corporation
manufactures checks of all kinds, and badges in brass, nickel, aluminum, and gold and silver; number and name plates;
machine and bicycle name plates. The Red Fibre Key Tags for hotels, which were furnished this hotel, were originated and
placed on the market by this firm, overcoming the many objections to tags in metal, being very light and durable, and will
not soil or mark the woodwork. In their various special departments, mechanical, chemical and engraving, they have a
fine corps of expert workmen, and are prepared to furnish goods in their various lines with promptness and dispatch second
to no other manufacturers in the country. Catalogue and samples furnished and estimates given when specially requested.


THE subject of Paints and Varnishes interests almost every one at times. Nothing goes so far to improve
the appearance of buildings. The great question is which brands to use. The difficulty is that, when
the average person buys, he is apt to be governed by price, and does not take the quality into proper
consideration. As a result, there are great quantities of paints and varnishes used that do not wear satisfactorily.
The house of F. W. Devoe & C. T. Raynolds Co., of io1 and 103 Fulton Street, New York, is the oldest and largest
manufacturing paint and varnish house in the country, having been established in 1755, and they have always
made it a rule of business to make the best quality of goods. They employ the best talent in their factories,
and do not enter the list of competition with cheap goods. As a result, they are known throughout the
country as the leaders in fine goods.

Their ready-mixed paints specially stand very high, and, after careful investigation, were adopted for
use on the Ponce de Leon, Royal Poinciana, and many other hotels in Florida. One of their specialties is
the Hard Enamel Paints, of which a large quantity has been used in the Royal Poinciana, giving a hard,
glossy enamel finish to the woodwork and pillars.

Their varnishes are also well known, particularly their Vernosite spar varnish, for yachts' exterior wood-
work, houses, and on any surfaces exposed to the weather.

We should advise any of our readers who have occasion to use any paints or varnishes to call on our
friends F. W. Devoe & C. T. Raynolds Co., where they can be assured of honorable treatment.

We also caution our friends, when buying Paints and Varnishes, not to be carried away with cheap prices.
Cheap -prices mean cheap goods, and cheap goods are extravagant.

rm. -i ,-


AMONG those who cater to the creature comforts in Jacksonville may be mentioned Robert W. Simms. Mr. Simms' business occupies
the whole of a large building, and, besides dealing in and importing wines and liquors of all sorts, he is the sole agent in Florida
for the celebrated Joseph Schlitz brewery of Milwaukee.
The Schlitz Beer is justly celebrated. It is a beverage of absolute purity, brewed in the best possible way, and is full of invig-
orating and health-giving properties.
Under the able management of Mr. Simms, this beer has become very popular in Florida. It is to be found on the wine list of
" The Royal Poinciana," and also upon the list of every first-class hotel in Florida.
Besides his hotel trade, Mr. Simms supplies a great many wholesale and retail dealers in Florida, the superior excellence of this
beer tending largely to increase its consumption.
As a wholesome beverage and blood-giving tonic, it has been found most efficacious.

ONE of the oldest commercial institutions in Jacksonville is the reliable grocery house of John Clark, Son & Co. It was established in
1856. The firm occupy a building which is interesting because it is the oldest one on Bay Street. It has several times escaped the
fires that have consumed its neighbors on every side, and stands to-day just as it was when first erected, over forty years ago.
The firm carry on a retail as well as wholesale business, and the handsome building they occupy is known as "The Clark Block."
They have also a large warehouse used for storage purposes, the entire frontage being 105 feet and the depth 355, reaching back to the
river, into which a fine pier extends for the use of yachts and other craft which obtain their supplies here.
The Clark Block is probably the best built and best suited building in the town for the uses to which it is devoted. One entire
floor of the building has been set apart for canned goods. In the rear is a coal yard, and also a yard in which is kept a supply of poultry
and vegetables, in which the firm deal on commission.
There is also a very complete line of liquors, the firm holding the agency for Mumm's Champagne and Canada Malt Beer.
The house affords employment to twenty-six men, and enjoys the confidence and respect of the community to a most gratifying
degree. Success has come to them because they deserved it.

ANOTHER one of Jacksonville's most enterprising and most successful commercial concerns is the grocery house of The C. B. Rogers
Co. They are importers as well as wholesale dealers, and have one of the most complete establishments of the kind in the South.
Their stock comprises everything which should be found in a first-class grocery store. They are large and very shrewd buyers, and
give their customers the benefit of their extensive and practical knowledge of their business. Their career has been one of uninterrupted
success since the first establishment of the business.

ONE of St. Augustine's prosperous businesses is that of Middleton & Oliver, who are wholesale dealers in general merchandise. They
sell large quantities of groceries, and also of grain and hay. Their specialty is supplying the needs of the hotel in their various
lines, and in it they have been quite deservedly successful.

PROBABLY the most important interests of Neoga Fla., are those controlled by the East Florida Land and Produce Co. From their
sawmill came a very considerable portion of the lumber used in the construction of "The Royal Poinciana," and for the extension of
the railroad from Daytona to Lake Worth. No contract is large enough to overtax their facilities, and none is so small that it does
not receive the very best of attention.
The particular claims that the company make are that the quality of their lumber is unsurpassed, the delivery quick, and the
rate of transportation low. Those who contemplate building of any kind in Florida will serve their own interests by sending specification
and request for prices to Mr. George V. T. Dow, Manager, Neoga, Fla., or to Mr. George Hazlehurst, Agent for the Indian River territory,
Melburne, Fla.

ALL of the groceries furnished the Royal Poinciana are supplied by Park & Tilford, 72d St. and
Columbus Ave.; 917 and 919 Broadway, cor. 21st St.; 789 and 791 Fifth Ave., 5 and 7 East 59th
St.; 656, 658 and 660 Sixth Ave., cor. 38th St.; 1i8, 120 and 122 Sixth Ave., near gth St., New
York; 36 Avenue de l'Op6ra, Paris.
TO the ordinary layman, slate is slate. Very few people not directly in the business of building
or quarrying realizee that there is as great a difference in this article as there is in lumber or
brick, or any other building material.
The slate for the Royal Poinciana, as well as for all of the other buildings put up in Florida
by Mr. Flagler, was supplied by E. J. Johnson & Co., whose office is at 38 Park Row, New York,
and quarries at Bangor, Pa.
The slate is exceedingly close-grained and dense. It is very smooth and even in quality,
possessing great strength and durability. In color it is a very uniform rich blue black. Builders who
have used it find that there is very little breakage in transit or handling, its natural toughness and
the care of the shippers making this cause of loss less frequent than it is with other kinds of slate.
LORIDA mosquitoes are neither so fierce nor so voracious as the variety that prevails in New Jersey;
still, adequate protection against them is a necessity even here.
It was to be expected that the guests of the Poinciana would be entirely relieved from this
annoyance, as well as from every other. The problem of perfect protection against these winged pests has
been successfully solved by the employment of Mosquito Canopies, made by Jno. S. Gage, I19 Franklin
Street, New York. The fixtures on these canopies are the most convenient imaginable. The canopies
themselves are made of the best material, and their appearance really adds to the cool and airy look of a room.
HE best thing, or house, of any class, is worth knowing about, even though that fact were the only
interesting thing about it.
Mr. T. Murphy has the greatest machine or iron works in the State of Florida. The business
was established in 1875 by the present owner, and is located at 134 and 136 E. Bay Street, Jacksonville,
having a front of fifty-two feet, and extending back to the wharf, where there are ample facilities for the
launching of the steamboats manufactured by this firm, and for the handling of engines and boilers for
A general iron and brass foundry business is carried on, and the pay-roll amounts to $20,000 per year.

As that celebrated epicure, Lord Byron, has said in one of his most charming poems,
"All human history attests
That happiness of man-the hungry sinner !-
Since Eve ate apples, much depends on dinner,"
and dinner depends as much as anything else upon the little relishes and condiments.
Warrock & Co., of Jacksonville, understand this fact perfectly. They manufacture and put up a line
of jellies, marmalades and preserves, that for absolute purity, delicious and delicate flavor, are not equaled
in any place in America. They supply nearly all of the strictly first class hotels of this State, and their
products are also found on the tables of the best families and hotels elsewhere.
Their list of patrons to whom they refer, and who have used their jellies for years, is a very long
one. It will probably be sufficient to give the names of the following: They are H. M. Flagler, Wm.
Rockafeller, Andrew Carnegie, Elihu Root, Wm. Astor, and J. R. Campbell, proprietor of the famous St.
James Hotel, Jacksonville.
Warrock & Co. are anxious to extend their family trade, and to that end invite correspondence.
Any orders sent to their Jacksonville address-413 West Bay Street-will receive immediate attention. An
especial invitation is extended to all guests of the Royal Poinciana to try their Guava jelly, which will
be found on the table and menu of the house.

HE tourist to the State of Florida, after enjoying the mild climate and beautiful scenery, and having
visited the charming cocoanut groves, and known of the fragrance of the magnolia, usually desires
to locate, and purchase a home and furnish it.
For that purpose he invariably inspects the mammoth furnishing establishment of E. F. Clark, at
38, 40 & 42 West Bay Street, Jacksonville, where are the finest and most artistic goods, selected especially
for the requirements of the climate, for the millionaire's palace and the cottage home.
In order that the most fastidious tastes may be gratified, this emporium has been created with
collections from all parts of the United States, so that no one is obliged to purchase in a dozen places,
everything in novelties and substantial being found here.
Of the simplicity, magnificence and beauty of this selection we can say but little, as it must be
seen to b2 appreciated.

RMOUR & COMPANY, who have long been established in the State and years ago placed within the
reach of all Western Dressed Beef and Fresh Meat supplies of all kinds, have shown their appreci-
ation of the fact that under Mr. Flagler's enterprise the East Coast must of necessity develop con-
siderably, and in order to provide adequately for the requirements of that section, they have opened a
Branch House at St. Augustine, particularly adapted to the furnishing of Fresh Meats, choice cuts of Beef,
etc. An inspection of this house will show to visitors that it is equipped as handsomely as any house in
the country, and fitted throughout in a manner which enables Armour & Company to handle the highest
class of products it is possible for them to procure. They evidently intend to grow up with the East Coast.
It has been a matter of great pride with them that some of the products on which they have a
National reputation are used in the finest hotels in this State, and that the Royal Poinciana is using now
their famous brand of "Star Hams" and Star Breakfast Bacon-the most perfect preparations of their
kind. Many of their other products are also being used in this Hotel during the present season, demon-
strating the fact quite clearly that the East is no longer the only source from which these supplies can be
had, and that the West is becoming the strongest kind of a competitor for this business--as a matter of
fact, the West is able to supply the very finest grades of Fresh Meats, etc., and give entire satisfaction.
The enterprise shown by this house is calculated to give a great stimulus to this special branch of
their business, and it is evident that they have placed themselves in a position to furnish hotel supplies as
fancy as anything which can be produced in either the East or West, their determination apparently being
to serve these magnificent hotels in a manner that will merit universal commendation.
MESSRS. I. E. BAIRD CO., Jacksonville, have contributed not a little to the handsome appearance
of the Poinciana. They sell paint and hardware, but the business to which they are giving the
most attention at the present time is the comparatively new department under the management
of Mr. W. H. Kay, recently from New York. In this branch of the business are handled all kinds of
house, sign or steamboat painting, varnishing, hardwood finishing, decorating in fresco, graining, paper-
hanging and moresco. They have every facility for the performance of such work in the most highly
artistic manner. In fact, it may well be said that no concern in America can excel them in interior
decorations. They bring to the work not only a keen artistic sensibility, but also that rugged conscien-
tiousness which assures perfect attention to detail and the highest qualities of material.
The painting and decorating branch of the business has attained very important proportions, and
the firm is now able and anxious to execute contracts in any part of Florida. Those who contemplate
either building or redecorating will find it very much to their advantage to correspond with this firm.

V 4!'


W ERE you ever in a country hotel ? You probably have been. You probably know something of the
fearful and wonderful way in which such hosteleries are conducted. Two of the most exasperating
things which the abused and unfortunate traveler has to put up with are being awakened by the
porter's pounding on somebody else's door, and not being awakened when it is necessary for one to take a train
because of this same porter's neglectfulness. If there is anything more irritating than missing a train, it is being
awakened in the wee, small hours when you do not want to make a train and somebody else does. Such things
are relics of barbarism.
In a country hotel, did you ever try to pull the bell rope out by the roots in a vain endeavor to make
connections with some ice water, or hot water, or to have the fire built, or for almost anything else that you
might happen to think necessary for your comfort ?
Didn't it generally end with your going down to the office to make your wants known, because the bells
did not work?
In every first-class hotel to-day there is a perfect system of call bells and annunciators, controlled by elec-
tricity. If a guest is to be aroused in the middle of the night, the night clerk merely presses a button and the bell
rings in the guest's room, and no place else-rings, too, until he get up and stops it by answering. There is no
chance for him to turn over and get to sleep again. If he wishes any service, he presses the electric button, and
his want is made known by the annunciator in the office.
This sort of thing has reached a wonderful state of perfection, and there are several large concerns in the
United States engaged in the business of making and supplying systems of electric call bells, etc. The largest
and best known concern doing this kind of work is the Western Electric Co., corner Greenwich and Thames
streets, New York.
Their products are the best that have ever been devised, and possess all the advantages that skill and study
can produce; It is probably a sufficient guarantee of the excellence of their work to state that the system of call
bells and annunciators in the Waldorf, Savoy, The New Netherlands in New York, and also in the Ponce de
Leon, Alcazar, The Cordova and the Royal Poinciana in Florida were supplied by them.
Their system is also adaptable for use in private houses, and their Watchman's Time Detector is the
best thing of that kind for factories and large buildings, where it is imperative that the watchman should be
always on the alert, and that his employer should have an absolute check on his movements during the night.

THE east coast of Florida is probably the most remarkably fertile spot in the United States. It is now open
to those who wish to acquire land for homestead purposes, or for speculation. The value and price of
the land is influenced by many different causes-the more or less tropical climate, the supposed freedom
from frosts, the neighborhood of winter resorts, railroads or towns, the natural beauties of the land, and last, but
not least, the wild imagination of the owner. Thus it comes that land at Lake Worth has recently been sold at
$,ooo0 to $15,000 per acre, while the same kind of land forty miles further south can be bought for $1.25 an acre.
Nearly every acre of land on the east coast, properly treated, is capable of giving from $400 to $800 per
year profit. Not only on account of the fertility of the soil, but on account of the semi-tropical climate. In a
thickly settled country such land would certainly be very valuable, but Florida is thinly settled, and owners of
large bodies of land, that is, the railroad and canal companies, are obliged to sell very cheap in order to attract
settlers. Every new settler makes the land more valuable, and emigration is becoming more and more rapid, and
at no point in America is there prospect of so great an increase in value of land in a very short time.
The surroundings are pleasant, and the climate most salubrious. There are none of the hardships which
make pioneer life in the North and West so uninviting.
One more thing may be said in passing, and that is to think twice before buying from the individual owner.
He is one who has bought for speculation, and who is realizing a profit on the sale. The safest and best way to
acquire land is to buy it from first hands. There is as much difference in buying land from a wholesaler as there
is in buying any other commodity.
The Florida East Coast Line Canal & Transportation Co. own large bodies of timber and farming lands,
extending from St. Augustine to Biscayne Bay, which it offers to actual settlers on easy terms and at remarkably
reasonable prices. This land will produce almost anything from corn to cotton, and from Irish potatoes to pine-

W HEREVER the English language is spoken the firm of Acker, Merrall & Condit is known. Their
great stores are really a part of the sights of New York. There are three of them-135, 137,
139 West Forty-second Street; Chambers Street, College Place and Warren Street; and corner of Fifty-
seventh Street and Sixth Avenue. Think of the best grocery you ever saw, add two or three hundred per
cent., and then may be you'll have an idea of this immense establishment. The business as told on. their
cards is the importation of fine wines, fancy groceries and cigars.
What a world-wide realm of delicacies is covered by the phrase "fancy groceries"! Almost every-
thing that tickles the palate of an epicurean devotee comes under that head, and in the stocks of these
great groceries the range of delicate and delicious dainties is most complete. Hotel managers throughout
America know that an absolute certainty as to quality, a perfect promptness of delivery, and the lowest of
prices are to be had from Acker, Merrall & Condit-the lowest prices when quality is considered, that
is. And quality must be considered in successful catering to the public's palate. The question to be
asked is not How much is it ?" but How good is it ?" The answer is always right, in America's
greatest grocery. Even the little things here have scrupulous attention. The concern has always had an
eye to permanent patronage, and in purchasing its goods has been attracted by high quality-not by lowness
of price. They have the finest goods the markets of the world afford. They call them "best." They
have also goods not quite so good-goods that in other stores masquerade as "best." You may have as
low prices here as at any other place; provided you want only high grade goods. Goods are shipped any
place and every place.

ONE of the features of this Hotel is its finely polished floors, which are made from the Georgia
yellow pine and finished in hard oil. Particularly will this be noticed in the grand dining-room.
of which a cut is given in this book. A large part of the flooring for the hotel was furnished by Mr.
G. F. Paddison, who has the most extensive lumber yard on the Indian River, with the most excellent
facilities for shipping, and whose complete stock of building material of all kinds, together with sash,
doors, blinds, etc., makes it an easy matter for persons desiring to build to supply themselves with every-
thing needed to make a house. These yards are located at Eau Gallie, one of the prettiest towns on the
line of the J., St. A. & I. R. Ry., and are situated for shipping by river or rail. The large sheds and other
buildings of this yard occupy about two acres of ground. We must be pardoned for this apparent
digression in thus giving a description of this lumber yard, but, after all, it is the practical we are after,
and as this book is likely to fall into the hands of persons who may desire to build along the river, this
feature may be of much service to them. The amount of lumber handled annually by this yard is about
five million feet, of which the Lake Worth secti, n takes a large part, some of the finest buildings on the
Lake having been supplied from this point. He also furnished the Royal Poinciana about a half million
feet of other lumber in addition to the flooring.

NE man used to build a whole house. He cut the trees, hewed the logs, and put them in place. He sawed
out boards for the door, and if there was a window, the sash for that was made by the same hands. Now
no carpenter or builder ever thinks of making a door or sash. All of those used in the Royal Poinciana,
together with the elegant columns and trim, were supplied by the Derby Building & Lumber Co., whose head-
quarters are at Derby, Conn., and who have immense warerooms at Bridgeport, Conn.
This company's business extends from one end of the country to the other.
They carry in stock a large and fine variety of the latest and most fashionable designs of mantels in
quartered oak, cherry, ash, sycamore, birch, mahogany and whitewood, both with and without tops and mirrors.
They are also large dealers in mantelshelves. They make somewhat of a specialty of designing and building
mantels in unique styles. They also build mantels to order from designs or suggestions furnished by the
purchasers. They have every facility for the proper execution of this work, and have been most flatteringly
successful in it.
Besides mantels, they make doors, windows, blinds, newels, mouldings, brackets, columns and balusters,
and are also dealers in plain and ornamental glass. Tiling of every description, brass and iron fireplace goods,
and Venetian and sliding blinds are also amply represented in their stock. They are prepared to submit designs
in fireplace trimmings for vestibules and halls in public and private buildings, on short notice.
Ornamental woodwork in the line of veneered doors, panel work, bank counters and railings, bar fixtures
and stairways, is an important part of their business.
The company is now in its forty-fourth year, and in its circular says : "We can refer with confidence to
our patrons in the leading towns and cities on the line of the N. Y., N. H. & H. and the Naugatuck & Housatonic
R.R., and to a large select trade in New York City."
They invite correspondence, and assure their customers faithful attention and the lowest prices consistent
with good work.
The manager of the Company, to whom all letters should be addressed, is Mr. W. E. Burlock.

OTHING so delights the eye and pleases the sense as a well laid table. But it must have every detail carefully attended to, and the very
first thought must be given to the linen. It must be of good quality, well woven, and with a pleasing pattern. No matter how much
fine china, cut glass, and real silver there may be, if the table linen itself is not up to the other furnishings, the effect will be entirely
spoiled. It is like the toilet of a woman, who wears fine lace on the waist of her gown when her skirt hangs in a fringe at the foo.
with tattered facings and frayed out braid.
The careful housekeeper is particular about her table linen, making almost a fetish of it, and buys it only where she knows she can be
sure of durable quality and of good style, allied to fair and reasonable prices, she knows that cheap linen is always dear, and if she must
economize in some household detail, she manages to lessen expenditure outside of the domain of her linen closet, and not at all there, knowing,
as she does, that in this case the best is by far the cheapest.
One of the best purveyors of linen in this country is the house of Shepard, Norwell & Co., on Winter Street, Boston, which makes
a specialty of linens, not only for private customers, but for the large hotels, railroad and steamboat companies. Much of the table linen used
atthe Hotel Poinciana is from this establishment, and patrons will have the opportunity of examining its quality and testifying to its beauty.
Orders are filled from this department by mail, as carefully as when purchased by personal selection.

THE wire screens with which the Royal Poinciana is fitted throughout are from the factories of The E. T. Burrowes Co.,
Portland, Me.
Their factories are the largest in the world, and they make a specialty of screening good dwelling houses. They
received the first premium at the recent World's Fair at Chicago.
Catalogue and prices will be sent on request.

WHEN it is considered that at least one-third of every one's life is spent in bed, it will be manifest that the bed ought to be a good one.
Good, sound sleep is the most essential thing if one would preserve good health. Almost without exception, the man who preserved
his strength and vitality to a great old age, testified that he has always been a good sleeper.
It may be possible to sleep soundly and refreshingly on a hard and uncomfortable bed, but it certainly is not pleasant.
As in every branch of business, special skill and "special facilities are necessary to the attainment of the best results in the
manufacturing of bedding. These things are to be found at the factory of Frank A. Hall, Nos. 118, 120, 122 Baxter Street, New York. Mr.
Hall is a manufacturer of all kinds of bedding, and deals in brass and iron bedsteads. His salesroom is at No. 221 Canal Street, New York.
It was he who furnished the bedding for the Hotel Royal Poinciana.


/, L,

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NE of the chief pleasures of a sojourn in Florida is that to be derived from the possession and use of a
steam launch.
They are very simple and compact in construction, and need wait for no condition of wind or weather.
They are always ready when you are.
The great demand for steam launches has induced the Merrill-Stevens Engineering Co., of Jackson-
ville, to make something of a specialty of them. They probably build more steam launches than any other firm
in Florida. This fact of itself is a sufficient recommendation of the correctness and desirability of the launches
They can be made with any special features which the purchaser desires, and in any size.
The company also builds steamboats, and are prepared to execute any order of no matter how great
Besides their boatbuilding business, they make all sorts of boilers and special machinery to order, and
their immense machine shops are constantly kept busy with this kind of work. Particular attention is given to
the building of phosphate machinery for either pebble or hard rock.
During their years of business, they have established themselves an enviable reputation for the relia-
bility and high grade of the work they turn out.

HE most interesting part of the Royal Poinciana to a thorough housekeeper would, of course, be the excellently arranged and furnished
kitchen. Every woman knows that, without proper conveniences and utensils, the best results of cookery are wellnigh impossible. To
produce tasteful dishes and have them done on time, everything about the kitchen must be irreproachable. The great array of labor
saving kitchen tools and the ovens, which can be relied upon fully at all times, make it more easy to understand the perfection of the
finished product when it comes on to the table in the Poinciana dining-room. All of the kitchen utensils and the ovens were furnished by James
Y. Watkins & Son, of z6 Catharine Street, New York, one of the best known and perhaps the largest concern of the kind in the country.

pROBABLY the greatest desideratum in either a dwelling house or hotel is perfect drainage. This cannot be obtained nor can satisfactory
plumbing be done unless perfect piping is used. The John Simmons Co., of xno Centre Street, New York, have made the manufacture of
such pipings and fittings a specialty, and their specially prepared Wrought Iron Jointed Pipes were consequently used exclusively in the
necessary drainage work of the "Royal Poinciana."
By the use of this piping all accumulation of sewer gas is prevented, as there can be no leaky joints, which are almost inevitable in
other piping, and cause such unpleasantness and possibly disease. All the fittings are coated with heated asphaltum; the interior surface is
thereby rendered perfectly smooth, and it is consequently an impossibility for any solid matter to obstruct free passage through the pipes.
Besides the drainage pipes, Messrs. Simmons have supplied the miles of piping connecting the closets, lavatories, toilet basins, etc.;
every inch of which was specially tested for the Royal Poinciana," so that there is little cause for apprehension of leakage from the labyrinth
of piping that amazes the visitor who visits this hotel.

IT is very true that one cannot eat delicate and artistic china and glass, but it is equally true that they have much to do with the way the food
tastes. There is a great deal more in feeding the eye than many people suppose. There is a great deal of pleasure to be obtained from
eating, if one goes about it in the right way, and one of the first things to do is to provide suitable dishes.
All of the china and glassware used in the Royal Poinciana was furnished by Jones, McDuffee & Stratton, o20 Franklin Street, Boston.
They occupy a seven story building, and are prepared to supply everything in the line of fine pottery, china and glassware.

AFTER the Royal Poinciana was built, the most important feature was yet to be considered. The most magnificent hotel building would be
little better tha' a barn if it were not furnished tastefully and properly. Maybe, if you were at the Columbian Exposition, you noticed in
the Midway the Dahomey Village. There was not any furniture in it. Not a stick. The people did not wear any clothes to speak of,
either, and the order of intelligence was very low.
Now, whether furniture brings civilization, or civilization produces furniture, may be hard to decide. Certain it is, however, that the
two go together. The higher the civilization, the better the furniture.
When the furniture for the Poinciana was to be bought, the buyers sought the place where they could get the best looking furniture
and the highest grade of excellence, and at reasonable prices. They found these things in the factories of Nelson-Matter Furniture Co. and
McCord & Bradfield Furniture Co., whose representative in New York City is Mr. J. W. Wheelock, who has offices at 33 Union Square, in the
new and beautiful Decker Building. Mr. Wheelock knows the furniture business in all its phases, and is capable of giving his customers much
valuable assistance and many useful suggestions. Doing business with him is always a pleasure.

The Hotel Royal Poinciana, as well as nearly all
the other important hotels in the world, is provided
with Otis Elevators, built by Otis Brothers & Co.,
38 Park Row, New York.

SUESTS of the Royal Poinciana have frequently remarked the high quality of the wines and liquors
served. Everything in this line which comes to the Poinciana is from the establishment of A. W.
Balch & Co., No. 84 Front Street, New York.
Established in 1832, no firm stands higher in the estimation of the trade, and wherever their goods
are found, whether in the leading hotels of Florida, the White Mountains or the Adirondacks, this firm's
name is a guarantee of their high quality.
In addition to catering to the wants of the first-class hotel trade, A. W. Balch & Co. make a
specialty of supplying the wholesale and retail druggists, whose critical judgment they most successfully
meet. It is the recognition of this fact that has prompted the management of the Royal Poinciana to
purchase their supplies directly from this strictly reliable concern--a firm whose record for over half a
century justifies the utmost confidence in their honesty, as well as in their expert knowledge of the goods
in which they deal. They are direct importers of fine brandies from Cognac, gins from Holland, ports
and sherries from Spain, etc.
One of their leading brands of Whiskey, the Waverley Rye, has found especial favor at the Poinciana,
and among the numerous brands of bottled goods, calculated to suit the most fastidious tastes, may be mentioned
the "Ambrosia" Private Stock Rye and Bourbon, Phile Rye, and "Abooseer" Bourbon.
The members of the firm are Alonzo W. Balch and George B. Lowerre, the former having been connected
with the business as partner since i86i and the latter since 1874 ; thus it will be seen that they have had ample
Hotels and Restaurants who care to cater to the highest class of trade will further their own interests and
those of their patrons by corresponding with this firm.

T HE very rapid growth in the population of Florida, and the consequent increase in building,
have made the lumber business one of the chief industries of the State. The Royal Poinciana
itself consumed some millions of feet of lumber, the selection and handling of which were in itself
no mean undertaking. Of the several firms who furnished a greater or less amount of this enormous
quantity of boards and timnbers, perhaps the best known is Mr. T. V. Cashen, of Jacksonville. Most of
the yellow pine used came from his yards. His is one of the leading establishments of Florida, and
one of which Jacksonville is justly proud. Mr. Cashen not only deals in lumber, but he makes it.
He owns his own mills, has very extensive yards, and is one of the largest shippers of yellow pine,
lumber, and timber in the State, if not in the entire South. He is an expert in the judgment of
lumber, from the tree to the finished product, and has attained his present prosperous and gratifying
position through a well defined sagacious business policy. On the theory that what is worth doing at
all is worth doing well, he has given his own valuable personal supervision to every detail of his large
business. He has perfect facilities and ample capital for the successful carrying out of any contract
intrusted to him, no matter how large. In the matter of prices he asks no favors, relying simply and
solely on his ability to sell just a little lower than his competitors. Lumber wise people will see at a
glance that the pine used in the Poinciana is all well seasoned, straight, and clear-so much for the
Mr. Cashen is a public-spirited citizen, and enjoys the respect and friendship of his fellow-
townsmen to a remarkable degree.

The golden hours on angel wings
Flew o'er me and my dearie ;
For dear to me as light and life
Was my sweet Highland Mary."
Burns understood what light meant. It means life. Not only in the sense that flowers die in the dark
and men lose their health, but there is no enjoyment to be had without light, and without enjoyment what is life ?
One of the most important things about a hotel is its system of lighting. Nobody will go a second
time to a dismally dark and dreary hostelry. The management of the Royal Poinciana fully appreciated
this fact, and to create cheerfulness during the hours when the sun is "off duty" at Lake Worth, they
have provided a Springfield Gas Machine," the largest cold air machine which has ever been built. It
was made by The Gilbert & Barker Manufacturing Company, whose office is at 90 John street, New York.
This machine was invented in 1868. It was the first one in which the air-pump was located in the cellar
of the building, and the generator in the ground outside. This valuable feature has afforded a type from
which all successful gas machines have been constructed.
The machine at the "Poinciana" has a capacity for running 3,000 burners. It is capable of con-
suming 300 gallons of gasoline per day. In the Poinciana it is used for some purposes of cooking as
well as for lighting, and supplies, in case of emergency, gas for 150 stoves.
The stove used at the Poinciana is the "Astral." It is only 16 inches high, 7 inches in diameter,
and weighs but eight pounds. The whole gas plant, burners, piping, stoves, etc, was supplied by Gilbert
& Barker Company. Four car-loads of gas pipe alone were put into the building. A conception of the
size and efficiency of the gas machine may be gained from the following figures:
It has a total capacity of 50,000 cubic feet of gas per day, or 18,250,000 cubic feet annually, a
capacity greater than many public gas works. The machine consists of four gas generators, each nine
feet in diameter, containing seven evaporating pans, all occupying the whole diameter of the machine.
Each generator has a capacity of 1,500 gallons, and the whole machine will hold 6,000 gallons. The air-
pressure is furnished by two air-pumps, one operated by water motor for emergency use, and the other by
a direct acting steam air-pump.
The machine furnishes a very cheap method of illumination, the gas costing only about sixty cents
per thousand feet. For cooking purposes it is cheaper than coal, while it is absolutely clean, free from
smoke, odor, dust and ashes. This makes it particularly valuable in hotels. Gas heat, as is well known,
is unequaled for broiling meat, for making pastry, toasting bread, for use with griddles, waffle-irons and in
all other cases where quick, intense and easily controlled heat is desired.


HE business of Mr. Charles Austin Bates, of New York, is a peculiar one. It is that of writing for
business men-the preparation of business literature. It is a profession which has only a few repre-
sentatives, and is one of the advantages of which business men generally are becoming acquainted.
There are a great many bright, shrewd business men who can talk fluently and convincingly, but who cannot
sit down and write what they have said or what they would say. As a matter of fact it often happens that
the very best talkers are the poorest writers, and.that a man who would present the advantages of his business
most clearly in conversation would not be able to do it justice in cold type.
It is to these men that the services of a specialist are desirable-well-nigh indispensable.
Mr. Bates is one of the most successful, if not the most successful, man in this business. He makes a
study of everything which he writes about, getting from his client all of the information and all the ideas
possible, and working in harmony with them. His theory is that the end and aim of any advertisement or
advertising matter is to sell goods or to create a demand for something, and that only advertisements which do
this are good ones. He has been very successful in producing results for his clients, and while, in some cases,
his charges may seem high, they are really not an expense. Sometimes expenses are profitable-sometimes
saving is extravagance. Not spending when one ought to spend is worse than spending when one ought not.
Sometimes a change of only a few words will make a sentence or paragraph effective, and productive of results
which would otherwise have been missed.
It is the old story of the "chain as strong as its weakest link." Every sentence in the advertisement,
or the circular, is a link in the chain of success. It is Mr. Bates' constant effort to make every link as strong
as every other link, and to make the chain powerful enough to compel and hold business.
Those whose advertising has not been as effective as it ought to be, or who are contemplating the
issuance of circulars, booklets, or catalogues, might find it to their great advantage to correspond with Mr.
Bates. He has a number of samples of his work, and a number of testimonials from clients whom he has served,
which he would be glad to send to any one who is interested.
Address, CHARLES AUSTIN BATES, 1413 Vanderbilt Building, New York.

HIS page reserved for the Anheuser-Busch Brewing Association, Jacksonville Agency.


IT is needless to put in print the merits of the KRAKAUER PIANO. Almost every piano manufacturer
claims all the good points contained in every other make, with many additional advantages which others do
not have. There are three main points to be desired in a piano, and which are very essential, namely,
Of course there are many other points that it is generally well to think of, such as price, style, finish, etc.,
We do not'have to argue with our customers who understand what constitutes a thoroughly good first-
class piano. Every pianist trying the KRAKAUER PIANO pronounces the tone such as pleases most.
Every one used to the touch of various makes pronounces the KRAKAUER equal, if not superior, to any they
ever played upon. Every thorough mechanic who understands what a good piece of workmanship is, pronounces
the KRAKAUER made of such material and in such a manner that there is no question in regard to durability.
Above, we have only quoted what other people say. We have nothing to add, except that any person
buying a piano without first hearing the KRAKAUER may find that he made a serious mistake.
115-117 E. I4th St., New York.

D)WARD BULWER, Lord Lytton, must have enjoyed the good things of life-especially the good
things to eat-to a remarkable degree. In his story of "Pelham," he devotes considerable space
to the epicurean conversations between "Pelham" and another character. Again, in The Last
Days of Pompeii" Lucullus" and his "feasts" cut no inconsiderable figure. There is a certain
negative sort of pleasure to be obtained from reading about good things to eat. Almost everybody
enjoys reading a cooking recipe if he happen to stumble across it. Almost everybody remembers
most vividly some two or three, or more, memorable meals which he had eaten at one time or another.
There is a little English chop-house in what is known as Gamblers' Alley in Chicago, and
one who has once eaten a beefsteak there will remember it all the rest of his life. Delicious, juicy
beefsteak seems to linger longer in a man's mind than any other edible. In this chop-house a nice,
thick "porterhouse," beautifully browned, comes on the table, daintily decorated with crisp parsley, with
little hills of minced beets showing red against the rich brown of the steak. There is no use trying
to forget any such dish as that!
The Steward of the "Royal Poinciana" fully appreciates the importance of good beef, and for
that reason all of his orders for beef, and, for that matter, for a great deal of the other meat used
at the Poinciana, go to 126-8 Sixth Avenue, New York, where Mr. Sol. Sayles carries on what is
'probably the largest, as it is certainly the best, establishment for handling fresh and salted meats in
the country. His particular specialty is beef. All of the beef that he sells is raised and killed in
the East, and is selected by Mr. Sayles with special reference to the requirements of his trade, which
is largely with hotels, the better class of restaurants and steamships.
In order to bring beef to the highest quality and finest flavor, it must be kept on ice until it
is thoroughly dead. This takes five or six weeks. Mr. Sayles is the only dealer in New York City
who adheres to the old method of using ice for preserving purposes. All of the others use the cold
storage system, in which the meat is kept chilled by a system of pipes charged with ammonia gas.
In this system there is. more or less exudation of the ammonia from the pipes, while at the same
time the atmosphere of the chamber in which the meat is stored is very dry. The moisture is
taken from the meat and is congealed on the pipes. This produces the ice which is always seen on
the pipes in the cold storage houses. The evaporation of moisture has a tendency to destroy the
flavor and succulence of the meat. Where ice is used, the melting ice adds to the humidity of the
atmosphere, and so prevents the evaporation of the natural juices, preserves the flavor, and keeps the
meat fresh and sweet.



WHETHER it is because we have become used to seeing them, or because of their abstract beauty, a room does not
look just right without handsome gas fixtures. Those in the Royal Poinciana undoubtedly help the appearance of
the rooms to quite an extent. They are samples of the work of the New York Electric Equipment Co. Their
business covers the furnishing of everything required for electric light, heat and power, and the advantage of having
all of these things executed by one concern, under a single contract, will be appreciated by those whose affairs make the
avoidance of detail desirable.
The company does everything in wiring, construction, etc., for central station service and isolated plants. In manu-
factures and supplies, electric, gas and combination fixtures, sockets, switches, cut-outs, motors, dynamos, arc lamps, etc.,
and conduit tubes and all appliances. Their factory, at 572 to 578 First Avenue, corner of Thirty-third Street, is one of the
most complete establishments of the kind in America, and the Company is the largest contractor in their line of business.
The general offices of the New York Electric Equipment Co. are at the corner of Duane and Elm Streets, and the adminis-
tration of the large affairs of the Company is directed from this point by Mr. S. Bergmann, the President, and to this
address all correspondence should be sent. One of the Company's specialties is the building and placing of isolated
electrical plants for hotels, private houses and other buildings.

THE artistic sense very often is not gratified by too close analysis. Lovers of the beautiful in architecture will see the
Hotel Royal Poinciana as a whole. The builder or the mason will see in it only a congregation of integral parts-
lumber, brick, and plaster, and lath and nails, and cement. If he were.to look at these ingredients carefully, he would
see that they are all good, that each is exactly what it should be, for it came, a great deal of it, from Masons' Supplies Co.
This Company, which was established in 1837, has extensive yards at 284 and 285 South Street and foot of Clinton, East
River, New York. The office is at 284 South Street and 59 Liberty Street.
They sell at wholesale direct from their vessels, and at retail from the yards. What they sell is cement, lime,
plaster, marble dust, lath, nails, brick of all sorts, fire mortar, white sand, hair, and all kinds of masons' and plasterers'
materials. They make a specialty of shipping to the Southern States, South America, and to Australia. Mr. R. R
Latourette is President, and Mr. J. R. Van Valen, Secretary.

PERSISTENT integrity of manufacture combined with honorable and fair dealing will meet with the reward of success in any busi-
ness, but more especially in the manufacture of silverplated wares. Depositions of silver by the electro process can be made so thin, and
yet preserve the appearance of high grade products, that there is no test of quality for these objects except that of actual use. It naturally
follows that consumers have no immediate protection other than in the reputation of the manufacturer-a reputation that is often abused
by unscrupulous makers, who adopt styles, names and trademarks as nearly resembling those of reputable manufacturers as possi-
ble and evade the law. It becomes necessary, therefore, that consumers should carefully scrutinize the trademarks on silverplated goods,
and buy only those produced by the Company of greatest magnitude, capital, age, and reputation. -Such is the pre-eminent position of the
Meriden Britannia Company, of Meriden, Conn.
Incorporated in x852, and from time to time adding branches in New York, Chicago, San Francisco, Canada, London, England, and Paris,
France, they have taken first prizes at all fairs and expositions where their products have been entered; and placed the results of their skill-
ful and honest workmanship in the hotels and private houses of every country on the globe.
Organized first for the manufacture of objects in Britannia metal (whence the corporate name), they were the pioneers in the use of electri-
city for silverplating, and very early in their history abandoned Britannia for the larger field of silver and gold. Capitalized at $,oo000,ooo, and
employing in their immense factories over I,ooo persons, their annual output now exceeds $3,000,000, of which a large percentage finds its way
into the hotels of our country: prominently such houses as the Royal Poinciana, Ponce de Leon; The Windsor, Murray Hill, Astor House,
Grand Union and Metropolitan, in New York; the Balmoral, in Montreal; the Grand Union, in Saratoga; the Revere, House, Boston; the
Palmer House and Leland House, in Chicago, etc., etc., besides the leading restaurants and steamship lines.
Three trademarks designate the wares of this Company: For Spoons, Forks, Knives and objects of that class there is the noted brand of "1847
Rogers Bros.," which has been imitated in every conceivable form. Imitation may be the highest compliment,but this isa compliment from which
both the honest manufacturer and the honest consumer must suffer. The Company's trademark for objects of silverplate on hard white metal is
a circle holding the corporate name, with evenly balanced scales in the centre; for similar articles plated on nickel silver, a rectangle contain-
ing a winged Phenix and descriptive lettering. Wares of these two last classes comprise tea pieces, salvers, pitchers, baking dishes, etc., etc.
The Company publishes a very handsome illustrated "Hand-Book of Hotel Furnishing," containing many valuable hints and suggestions,
and which is sent free to any hotel proprietor or manager on application.
The present Officers of the Company are: George H. Wilcox, President; F. P. Wilcox, Vice-President; George M. Curtis, Treasurer, and
George Rockwell, Secretary.


LL the plumbing material (and sanitary specialties) was furnished by The Haydenville Mfg. Co., 73 Beekman
Street, New York.

To the ordinary individual a brickyard is the most prosaic of places. In the old style yard about
the only thing visible to the naked eye was a mud-hole.
Progress in brick-making has been as rapid as progress in any other line, and with the improved
machinery now in use the finished product of the modern brickyard is something marvelous as compared
with the product of former days.
The JACKSONVILLE BRICK AND COMMERCIAL Co. have two well equipped yards: one on the river, a few
miles above the city, and the other on the Florida, Central & Pacific Railroad, near the city limits.
They have recently put in patent down-draught kilns and driers, and they have a superior quality of clay,
with every facility for the manufacture of first grade brick.
They carry also a full line of building materials, including lime, cement, tile, etc.
Mr. J. S. Smith, Jr., is the agent in Jacksonville. Office, 24 East Bay Street.

W HEN critical connoisseurs are enjoying the delicious game and palatable poultry served in this hotel,
it may possibly be of interest to them to know that all of this class of edibles was obtained from
Drohan & Co., 214 Washington Street, New York.
Messrs. Drohan & Co. enjoy the enviable distinction of providing poultry and game for more high
class hotels, restaurants and steamships than any other firm in existence. Their perfect system for hand-
ling their business extends from Maine to California. Their reputation of handling only the very best
reaches over the entire country, and the producers in their line of live stock send them always the very
choicest things. Stewards and caterers, who have to do with the most exacting and critical epicures, find
the assistance of this firm indispensable. There is no institution in America which has equal facilities
for the handling, packing and shipping of live and dressed poultry.
Immense and perfectly arranged refrigerators, refrigerator cars, and all of the other modern con-
veniences for handling such a business reach the very highest state of perfection in the equipment of this
establishment. The central idea of the business has always been to get the highest possible quality with-
out regard to the amount of effort, brains or money expended.

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NE of the chief pleasures of a sojourn in Florida is that to be derived from the possession and use
of a steam launch.
They are very simple and compact in construction, and need wait for no condition of wind or
weather. They are always ready when you are.
The great demand for steam launches has induced the Merrill-Stephens Engineering Company to make
something of a specialty of them. They probably built more steam launches than any other firm in Florida.
This fact of itself is a sufficient recommendation of the correctness and desirability of the launches themselves.
They can be made with any special features which the purchaser desires, and in any size.
The company also builds steamboats, and are prepared to execute any order of no matter how great
Besides their boatbuilding business, they make all sorts of boilers and special machinery to order, and their
immense machine shops are kept constantly busy with this kind of work. Particular attention is given to the
building of phosphate machinery for either pebble or hard rock.
During their years of business, they have established themselves an enviable reputation for the reliability
and high grade of the work they turn out.

pROBABLY the best known hotel in Florida, and one of the finest in the world, is the "PONCE DE
LEON." It is distinctly Spanish in the character of its architecture and decorations. It is most mag-
nificent and luxurious. The charm of the Orient is combined with the comfort-bringing science of
the West. All around and about is the perfume of fresh flowers. On the walls and ceilings the choicest
of paintings. Nearly 1,ooo guests may be accommodated in the dining-room, and here again are marble,
painting and flowers. The table service is of silver and porcelain of antique and costly pattern. It is
unnecessary to say anything of the cuisine, for, throughout the whole establishment, quality has been the
only consideration.
The question of expense has not entered into the calculations of the management, and the hotel is
designed for those who will be satisfied with nothing less than the best.
Near the Ponce de Leon is THE CORDOVA," also in the Spanish style, with many suggestions of
the famous mosque which attracts visitors to the old capital of Spain, from which this hotel derives its
Every window in its long frontage looks upon either the "PoNcE DE LEON," or the beautiful
" ALCAZAR," with its handsome gardens; the old Spanish palace and gardens, the Plaza, Slave Market, Cathe-
dral, Sea Wall, Bay and old ocean beyond. Added to these charms is the freedom of the groves and
gardens of the Ponce de Leon.
In the Cordova is the famous sun parlor, a room made entirely of glass, and luxuriously furnished,
where invalids may enjoy all the vivifying effects of the sun without being exposed to the slightest touch
of the outside air.

Under the arch, by the round tower, in Hotel Cordova, is a very attractive stock of unique and
artistic souvenirs-books, stationery, artists' materials, candies and cut flowers. This convenient institution
is managed by Harriet B. Foster and Ward G. Foster, and is known as El Unico."





I : I




AT the corner of Fifth Avenue and Thirtieth Street, New York, is one of the handsomest buildings in America. It is ot
white stone and is ten stories high. The building is square and massive, and gives an impression of richness
and dignity. The imposing facade is the finest piece of architectural doorwork in New York. The door arch
and portico on Fifth Avenue are embellished with exquisite carvings of the Italian Renaissance period. That is a
stranger's first impression of Holland House.
It is one of America's finest and most comfortable hostelries. It is also one of the safest, being as good an
example of fireproof construction as has ever been built.
The interior finish and furnishings are entirely in keeping with the magnificent exterior. The corridor leading
from the entrance is walled with rich Sienna marble and lighted most artistically. The grand staircase attracts the
eye and holds it by its massive beauty and exquisite carving. It is not by the details, however, that one is impressed,
but rather by the thoroughly congruous dignity and beauty of the harmonious whole.
Everywhere is evidence of the most correct and cultivated artistic taste. The effect is not marred by any
"unconsidered trifle." Apparently nothing is considered insignificant, and every detail has been attended to with
conscientious consideration for the comfort and pleasure of the most refined people.
The left of the entrance is the caf6 and reading-room, which are separated from the corridor by bronze grilles or
screens. On the right is the restaurant.
All of the silver used here was specially designed, and bears the crest of Holland House. Four men are
employed night and day in a robm, specially set apart for the purpose, keeping this silver in absolute perfect
condition. The linen used throughout the establishment is of the highest quality. The crest is also woven into the
linen, and is etched on all of the beautiful cut glass which is used.
The kitchen is as perfect and immaculate in its way as is every other part of the hotel.
Detailed description is impossible and unnecessary. The hotel is absolutely perfect in all its arrangements
and appointments.
If there are any who would like to have complete description, with photographic views of the important rooms,
it would be well for them to send a request to Holland House for one of the illustrated souvenirs. It is
an exceedingly handsome little book, the paper and cover all through being an artistic blue shade, with the crest
of the house embossed in silver on the cover. The book is well written and amply illustrated, and gives a very
good idea of the hotel.
It is conducted on the European plan exclusively. There are 350 rooms, the charges for which are $2.00
per day and upwards. Holland House is leased and managed by H. M. Kinsley and Baumann. Mr. Kihsley is
known all over the world as the founder of the magnificent Chicago restaurant bearing his name.







, 1 fl







For CHARLESTON, S. C., the South and Southwest,

For JACKSONVILLE, FLA., and all Florida Points.

I Unsurpassed Passenger Accommodations and
'. A.'" ..I %Cuisine. Through Tickets, Rates and Bills of
Lading for all points South and Southwest, via
Charleston and all Florida points via Jackson,
-' ville.

-St. John's River Steamers
Between Jacksonville, Palatka, Sanford,
Enterprise, Fla., and intermediate.
Landings on the St. John's River.
Sailing from Jacksonville daily except Sat-
urday at 3.30 P.M., making close connections
with all railroads at Palakastor, Blue Springs
and Sanford. Through Tickets and Bills of
Lading at lowest rates to all interior points in
THEO. G. EGER, T. M. A.J. COLE, Pass'rAgt.
M. H. CLYDE, A. T. M.
5 Bowling Green, New York.
5 Bowling Green, New York.
12 South Wharves, Philadelphia.

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THE picture on the opposite page represents a string of King Fish, caught off the beach of the Royal
Poinciana, April 2, 1894, in two hours twenty minutes, by J. Merrihew, General Superintendent
of the Western Union Telegraph Company, and Richard Smith, Jr., General Eastern Manager of
the Associated Press.

pROBABLY very few guests ever stop to think of the discomforts which would arise for them if the
hotel laundry was not all that it should be.
The laundry is usually hidden away in some out of the way corer of the building, where nobody
ever sees it. Just how important its perfect working is to the proper management of the affairs of the hotel,
only the steward and the housekeeper know. They are the ones who are responsible for the linen.
The developments in laundry machines and conveniences have been quite remarkable. Since the time
of the old wooden washtub and the clothes line, changes have been so great that, instead of the washing taking
the whole day, the clothes are put through the laundry in a surprisingly short time.
Much of this improvement has been due to the enterprise and inventive ingenuity of the management of
the Crawford Laundry Machinery Company, of Boston, Mass. Their commodious offices and large works are at
14 and i6 Dunstable Street, in the Charlestown District of Boston. They also have large branch establishments
in New York, Chicago and San Francisco. They build the best machinery for every operation that is needful
in the laundry. Work in a great many laundries is turned out complete, washed and ironed, tied up and deliv-
ered within four or five hours after it is received. This speed, of course, could only be obtained by the use
of machinery.
The efforts of the Crawford Company have always been to lessen the work and increase the speed.
This is particularly important in hotel laundries, where there is no telling when there will be unusual demands
upon the capacity of the laundry.
All of the machinery used in the laundry of the Royal Poinciana was furnished by this company, whose
illustrated catalogue should be in the hands of every hotel manager in the country. The company invites
correspondence from those who purpose building new hotels, and from the management of hotels whose laundry
facilities are not what they should be.
A great many inefficient plants have been removed by the Crawford Company in the last year or so, and
replaced with their improved machinery, which, in many ways, is superior to any other made.

Dr2ying Room

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229 Broadway, New Yor]. 300 Washington St., Boston.
31 S. 3d St., Philadelphia. 107 E. German St., Baltimore.
601 Pennsylvania Ave., Washington..

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N the "ALCAZAR near by are the same Moorish designs and furnishings.
One of the chief attractions of this hotel is the great swimming pool. It is deep and wide, and
through it runs a large stream of pure, warm water. It is warm enough for the most delicate invalid on
the coldest January day. It is all under one roof, and is most systematically and conveniently arranged
for both sexes and all ages.
There are also Russian, Turkish and Electric baths, a magnificent ballroom, tennis-courts, beautiful
tropical gardens, and other things pleasing as well as instructive.
The salubrious climate of Florida, with ever-blooming flowers, together with the luxurious "foreign'
air which pervades these three hotels, produces an environment so entirely different from that of the severe,
workaday life of the North, that a condition of perfect rest and recuperation is assured. There is rest for
the mind, and for the eyes, and for the body; in fact, it seems as if one were transported for the nonce
to another world.

Another notable hotel is the ORMOND," at Ormond, on the Halifax. It is reached shortly after
leaving St. Augustine. The location of the town is extremely beautiful, and the hotel itself most pictur-
esquely surrounded. There are fine fruit, good fishing, safe boating, pleasant walks along the beach, sea
bathing, and driving,' the latter Ormond's great specialty. The roads are smooth and hard, the drives
full of interest. There are long drives and short drives. Drives from two to twenty miles on the smooth,
hard beach, drives through groves of golden oranges, through dense tropical woods, to Spanish ruins, and
to the ancient causeways built by the slaves long ago. Some of the best known of these drives are "The
Hammock" drive, Tomaka trip," No. 9," the "Beach Drive and Daytona."
It has been said, and truly, "April is Ormond's most delightful month."

W HAT Paris is to France, and London to England-New York is to America. It is the centre
of all the wit and wisdom, of business, of art, of science, of all that is best, and at the same
time of all that is worst, on the continent. It is a cosmopolitan city, full of the lights and
shades of life. On its stately avenues the pulse of fashion and gayety and wealth beats high, while in the
noisome, narrow, alleylike streets of the poorer quarters poverty and ignorance and vice vie with each
other in producing crime. It is indeed a city of contrasts, a city for the sightseer and the student.
How best to see it-that is the question arising in the mind of every visitor.
Much of the pleasure and profit of a sojourn in the Metropolis depends upon the selection of a
base of operations-a starting point-a hotel.
One wants a quiet place because one must sleep sometimes, even in New York. Still the place
must not lie so far uptown as to be inaccessible except by long and wearisome rides. The Hotel Albert,
on Eleventh Street, corner of University Place, answers the requirements perfectly. It is between the
two greatest thoroughfares in the world-Broadway and Fifth Avenue. Its immediate surroundings, how-
ever, are quiet and in a certain sense secluded. Out of this quietness it is but a step to the central
shopping district, to the theatres and to many of the most important points of interest. In point of con-
venient location, Hotel Albert is without an equal.
A great many families make it their permanent home, and there are ample and thoroughly first-class
accommodations for transient guests. The building is absolutely fireproof, and contains two hundred
rooms, single and en suite, at one dollar per day and upwards. The hotel is operated wholly on the
European plan, and the restaurant in connection with it is irreproachable. The conscientious effort of
the manager, Mr. H. C. Ferguson, is to secure for his guests the most perfect degree of comfort, and at
the same time to keep the rates of the hotel most moderate. He succeeds admirably.
For ladies doing shopping, Hotel Albert is an ideal stopping place. It is close to everything-out
of the noise of everything.

LL of the carpets and draperies used in the Royal Poinciana came from W. & J. Sloane, New
York City, the carpet used in the Main Hall being one of the largest in the world.

H ARDLY less important than the cuisine is the quality of wines and liquors served by first class
hotels like our "Royal Poinciana."
Strictly reliable goods are best obtained from houses of long standing, whose record of years
stands unchallenged for mercantile honor and the sterling quality of their goods.
With this object in view we have made arrangements with the well-known house of H. B. Kirk
& Co., New York, the pioneers and champions of straight whiskies for so many decades, and whose
acknowledged judgment in selecting fine goods has excited the envy of their contemporaries.
Their past history justifies their claims:
That-they sell no mixed or compounded goods;
-keep full lines of all popular brands, age alone governing the price;
-their label never sheltered an imitation article.

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