Title: Local action strategy : lack of public awaremenss : U.S. Virgin Islands
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Permanent Link: http://ufdc.ufl.edu/CA01300697/00001
 Material Information
Title: Local action strategy : lack of public awaremenss : U.S. Virgin Islands
Physical Description: Book
Language: English
Creator: Curtis, Susan
Virgin Islands of the United States. Department of Planning and Natural Resources. Coastal Zone Management Program. ( Contributor )
Publication Date: 2007
 Subjects
Subject: Caribbean   ( lcsh )
Spatial Coverage: North America -- United States Virgin Islands
Caribbean
 Record Information
Bibliographic ID: CA01300697
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.

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LOCAL ACTION STRATEGY:

LACK OF PUBLIC AWARENESS

U.S. Virgin Islands


U.S. Coral Reef Task Force Meeting March 2007
Susan Curtis, U. S. Virgin Islands Division of Coastal Zone Management





ISSUE & IMPACT: LACK OF PUBLIC AWARENESS
Impacts in the USVI:


* Socioeconomic values provided by


reefs


* Cultural,


heritage and aesthetic values of reefs


* Environmental protection from storms and beach erosion
* More sustainable tourism industry






PRIORITIES: LACK OF PUBLIC AWARENESS
The UVSI directed all LAS activities for fiscal years 2005 to 2007 within the
St. Croix East End Marine Park.
Top priorities for Lack of Awareness:

To build awareness of the importance of coral reefs & teach and encourage
positive behaviors that will protect and nurture them through:
1) Integrating coral reef education into the schools.

2) Promoting the understanding of the values of coral reefs locally.

3) Increasing coral reef education for visitors through hotels, cruise ships etc.



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SI- East End Marine Park
.Mi A Shelf area to 100 fahoms




VINE

Virgin Islands Network of Environmental

Educators Member Logos


tCoral World
,%xr'0 OCEAN PARK


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VIWIA
V-^?I" .4lW s-


The Nature $
Conservancy r
SAVING THE LAST GREAT PLACES ON( EARTH


St. Croix, USVI
www.wirmarcs.org


The Ocean Conservancy


VIRGIN ISLANDS
NATIONAL PARK


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VINE Accomplishments

* Development of an organizational structure with 2
active VINE chapters; St. Croix and St. Thomas/St.
John
* Database of environmental programs, educators and
resources in USVI
* Annual VINE teacher workshops
* VINE sponsored media campaigns
* Quarterly newsletter distributed to territorial schools
* Series of capacity building workshops for members
* VINE model in development in British Virgin Islands


ML~~"










VIRGIN ISLANITDS
coral conservation
conso rti u m


coral conservation
consorti u m


The Virgin Islands Coral

Conservation Consortium

(VICCC)



An agency-neutral network created to develop a
coral reef awareness media campaign for the
USVI


www.coralreefs.vi


coral conservation
consorti um




VICCC Project Scope:

* Target residents and visitors of VI
* Materials will be produced in both English and Spanish .
* Increase coral reef conservation and stewardship of
reefs through
* Broad-based education campaign

Project Outcomes/Products: Duratrans advertising placed in Miami, DC
and NY airports
.Postcards
Local and Visitor targeted video PSAs
(Coming Soon!)
Beverage Coasters (Coming Soon.)
Posters and Banners
^ *Website (www.coralreefs.vi)
Duratrans installed in Miami International Airport Website (www.coralreefs.vi)
VICCC Members: --T...

TheNature "
Conservancy. The Ocean Conservancy B^
LSAVING THE LAS] GREAT PLCES UK EARTH "d-






Environmental Mobile Van
* Development of a mobile environmental education
and outreach program





CHALLENGES: LACK OF PUBLIC AWARENESS

* Incorporating participation into work plans
* Lack of financial incentive for the individual
organizations Limited potential collaboration efforts
* Technical capacity = the one with the $$





NEEDS: LACK OF PUBLIC AWARENESS

* Evaluate current LAS initiative
* Diversify LAS efforts beyond STX East End Marine Park
* Provide financial incentives through access to LAS funding
for project partners to implement projects








FUTURE PLANS: LACK OF PUBLIC AWARENESS


Practice adaptive management in determining

direction and form for future LAS initiative


* Reinvigorate the LAS initiative based upon

results


evaluation


* aD


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March 2007


U.S. Coral Reef Task Force Meeting
Susan Curtis


Thank you!




I. Integrating coral reef education into the schools
Meet with Science Coordinators and Administrators
Hire an Environmental Education Specialist to teach, conduct
workshops and coordinate coral reef education activities.

II. Promote understanding of the value of coral reefs locally
Develop a snorkeling excursion program for local residents in order
to increase awareness about coral reefs

Ill. Increase coral reef education for visitors through hotels,
cruise ships etc.
* Kiosks at the St. Croix Airport and Christiansted boardwalk with
written materials and a billboard about the East End Marine Park
* St. Croix East End Marine Park video and materials for hotels
SDevelop guidelines and written materials for private tour operators
about coral reef resources and the East End Marine Park.
Educational snorkeling excursions for visitors




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