Title: DDL signs $10M sponsorship deal for CARIFESTA
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Permanent Link: http://ufdc.ufl.edu/CA00100698/00001
 Material Information
Title: DDL signs $10M sponsorship deal for CARIFESTA
Physical Description: Newspaper clipping
Language: English
Publisher: Stabroek News, Saturday, 28 June 2008, page 13
Publication Date: 2008
 Subjects
Subject: Caribbean
Sponsorship
Financing
Marketing
Publicity
Demerara Distilleries Limited (DDL)
Ministry of Culture, Youth & Sport
Rums
Demerara Gold
 Notes
Abstract: Article reports on the signing of a G$10M corporate sponsorship contract between Demerara Distilleries Limited (DDL) and the Ministry of Culture, Youth and Sport, Guyana to allow Demerara Gold to be the official liquor for CARIFESTA X 2008. Also commits DDL to host one super concert and sponsor marketing and publicity for the festival.
Funding: Digitized with funding from the Digital Library of the Caribbean grant awarded by TICFIA.
 Record Information
Bibliographic ID: CA00100698
Volume ID: VID00001
Source Institution: Caribbean Community (CARICOM) Secretariat
Holding Location: Caribbean Community (CARICOM) Secretariat
Rights Management: All rights reserved by the source institution.
Resource Identifier: CARIFESTA X 2008

Full Text

STABROEK NEWS, Saturday, June 28, 2008


DDL signs $10M



sponsorship deal



for Carifesta


Demerara Distillers Limited
(DDL) yesterday signed a
$10M corporate sponsorship
contract with the culture min-
istry to make Demerara Gold
the official liquor brand for
Carifesta X.
According to a press
release from the Carifesta
Secretariat, Minister of
Culture, Youth and Sport Dr
Frank Anthony said he hopes
other organizations will emu-
late DDL's example. He said
DDL is the first official spon-
sor though the ministry is cur-
rently in discussion with five


other major sponsors who are
expected to come on board
soon.
Anthony said he hopes
that the exposure at the festi-
val will help corporate entities
make inroads in international
markets.
The sponsorship package
entails DDL spending the said
sum towards a roster of activ-
ities including hosting one
Carifesta super concert and
sponsoring marketing and
publicity for the August 22-31
festival.
In return the company has


been given the rights for the
use of the Carifesta logo and
entry into official venues ear-
marked to host events.
In a brief address follow-
ing the signing DDL
Marketing Director Sharda
Veeren-Chan said the festival
"is a great opportunity for
Guyana to showcase its
unique cultural diversity."
The Secretariat said its
CEO Nigel Dharamlall and
Permanent Secretary at the
ministry Colonel Keith
Booker also witnessed the
signing.


Culture Minister Dr Frank Anthony is flanked by Permanent Secretary at the
ministry Colonel Keith Booker (left) and DDL Marketing Director Sharda Veeren-
Chan during the signing of a $10M sponsorship package for Carifesta. Carifesta
X Logistics Director Colonel Lindon Ross (standing at left) and Carifesta
Secretariat CEO Nigel Dharamlall also witnessed the signing.


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