Citation
Brianna Winoski - Portfolio

Material Information

Title:
Brianna Winoski - Portfolio
Creator:
Winoski, Brianna Leigh
Publication Date:
Language:
English

Notes

Abstract:
My experience in graphic design has become all about design thinking. Solving problems for children with anxiety, questioning mobile application experiences, and making emotional connections with users to tell a story are just three experiences I have had in my design process. At the heart of all my experiences includes research. This is the most important step in design thinking. I look at books in the library, articles on the internet, social media, documentaries, art exhibitions and more. I gain new perspectives from reading books about sustainability and typography or watching documentaries about the food industry and minimalistic practices. Every new place I look sparks a new idea or concept for my designs. As a designer I have a lot of questions. I question everyday objects like staircases and elevators, I question our exposure to technology, and I question sustainable practices. In my work I try to find solutions to my questions that are simplistic, minimal, and spark conversation. Through the use of illustration, color, and typography I create design systems that turn my questions into a positive learning experience. ( en )
General Note:
Awarded Bachelor of Fine Arts in Graphic Design, magna cum laude, on May 8, 2018. Major: Graphic Design
General Note:
College or School: College of the Arts
General Note:
Advisor: Jarred Elrod. Advisor Department or School: Graphic Design

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
Copyright Brianna Leigh Winoski. Permission granted to the University of Florida to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

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UF Undergraduate Honors Theses

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Full Text

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660136 Graphic Design Faculty Sponsor: Jarred Elrod briannawinoski.com

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My experience in graphic design has become all about design thinking. Solving problems for children with anxiety, questioning mobile application experiences, and making emotional connections with users to tell a story are just three experiences I have had in my design process. At the heart of all my experiences includes research. This is the most important step in design thinking. I look at books in the library, articles on the internet, social media, documentaries, art exhibitions and more. I gain new perspectives from reading books about sustainability and typography or watching documentaries about the food industry and minimalistic practices. Every new place I look sparks a new idea or concept for my designs. As a designer I have a lot of questions. I question everyday objects like staircases and elevators, I question our exposure to technology, and I question sustainable practices. In my work I try to nd solutions to my questions that are simplistic, minimal, and spark conversation. Through the use of illustration, color, and typography I create design systems that turn my questions into a positive learning experience.

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pages 4 pages 7 pages 1013 pages 1416 pages 1719 pages 2023 pages 2425 pages 2628 page 29 r f r n r nn n

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4 EASE

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5 EASE

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6 EASE Empathize With Your Anxious Self, better known as EASE, is a series of childrens books targeted toward teaching children how to deal with common environmental and social activities that might cause anxiety or fear. The core goals of the books are to normalize anxiety and teach without lecturing by using interactive activities and inclusive designs. The characters are the heart of the program. They represent these fears or anxieties that young children experience, however the books teach children that they are apart of us and we must empathize with them to live a life without anxieties.

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7 Bruno Mars Album

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8 Bruno Mars Album

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9 This new Bruno Mars album, titled Thats What I Like, was inspired by the creative playfulness of Brunos music and dance moves. The title of this album, which is one of his recent hits, was a play on words, referencing Brunos inspirations from the funk, disco, soul, rock, and R&B era. The songs on the album are songs he would have liked a lot and drew from to create his own personal style of music. By incorporating these old black and white images of musicians and animating them with the outlined gestures, I give life to their poses and represent the feeling that you get when you hear these songs. This album promotion is Brunos way of paying respect and admiration to the musicians that helped form his personal musical style and performance strategies. These musicians are an extension of him. They all represent some part of his style and swag.

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10 Objects in Motion Research Poster Detail images

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11 Objects in Motion T-Shirts Flyer Stickers

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12 Mobile App Wireframe Poster Detail images Objects in Motion

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13 Objects in Motion is a unicycling and juggling club at the University of Florida. I spent an entire semester following their social media, observing their social gatherings, and researching all topics related to juggling and unicycling activities. My research was split into three parts, each growing o the previous ndings and exploring the needs and future goals for the club. Part 1: My research poster. This poster is 30 by 60. I modeled the design of the poster o of a Venn Diagram, in which unicycling and juggling intersect and share commonalities. Some information found in the poster includes my primary research from observing the club and delving into their social media. It also includes secondary research, which is from articles and videos I found relating to unicycling and juggling. The visual elements are related to the law of motion, a nod to the clubs name. The plus signs and circular elements referencing the positive and negative charges and molecules. Part 2: Brand Awareness Kit. This kit includes t-shirt designs, stickers, and yers. This kit was inspired by the clubs, then, lack of awareness on campus as well as visual branding. My goal was to create a brand package that each member would get and use to spread the word out about their club, that meets every week. Part 3: App Design. The OIM (Objects in Motion) App is a combination of social networking and wireless game playing. This design is a prototype for an application that would help solve the clubs problem of gaining new membership and advancing skill sets. This app is tailored towards the juggling community and was designed with the goal of helping jugglers communicate and improve their own skills.

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14 Leave the Pack

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15 Leave the Pack

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16 r Leave the Pack is the name I chose to illustrate an article written by Jen Christensen, from CNN. The article talks about the harmful side-eects of smoking and narrates personal struggles with smoking tobacco. I chose her article for the basis of my argument: that smoking is harmful for not only yourself but others around you. Not to be in a judgmental or you must quit now sort of way, but to inform readers and make them question their habits. I chose to do illustrations with the graphics, because most of the images I see on smoking tobacco are extremely graphic and gross, at times. I wanted the illustrations in this editorial to be open for all to read, something children or adults could understand and spark conversations about. The full-page graphic is where the title came from. This idea that people are the cigarettes in the pack, was a way of using surrealism and irony to make the point that you must leave the pack or group of smokers in order to take control of your life.

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17 National Wonders Stamps

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18 National Wonders Stamps

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19 f This collection of stamps is based on National Wonders. For the assignment I was given three wonders: the light bulb, space shuttle, and Golden Gate Bridge. I then chose three more wonders that I felt accompanied these three in a collection. I chose baseball, blue jeans, and Arches National Park. When I looked at all six together I felt a sense of history and age. They all had a vintage quality and had been around for quite a long time. So I created a color scheme in which all the colors were muted and earth-toned. I used simple vector illustrations but incorporating detailed textures where needed. The color choices for these stamps are an important feature that keeps the style consistent. There are the six dierent background colors and then some accent colors used in the images like the reds and browns. I chose these colors because they were low in saturation. I wanted colors that I thought would be seen in the wonders environments. Blues, grays, tans, greens, and rosy pink are colors seen in mountains, the grass, the sky, and rocks.

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20 South Lake Stage Bus Stop Poster Mock-up

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21 South Lake Stage 3-D Logo Signage Mock-up

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22 South Lake Stage Mobile Ticketing App Screens

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23 r n South Lake Stage is a theater in need of a new direction. For this assignment, I was tasked with branding South Lake Stage. They had no restrictions, except that they request an image that is progressive and forward-thinking, yet accessible by the general public and attractive to those who might not normally attend plays. There is also no desire to t into any theatre mold or conform to industry cliches. It should match present an atmosphere of creativity that matches the high quality of the theatres productions. I decided for the new South Lake Stage to create a sophisticated, edgy, dark cinematic shadow theater. This theater would produce the most complex of shows that deal with the use of light and shadows. Its edginess is unique to all other theaters because of its artistic rendition of classical plays and classical style ballet shows. The shows the theater presents are based on classical poetry and literature that deal with topics such as murder, bad romance, and betrayal. These themes are highlighted in the poster for the rst showing of South Lakes rendition of The Tell-Tale Heart. The heavy, dramatic photography is a literal way in which the theater presents itself as a shadow theater. The copy throughout all advertising and posters will tell a story of how light and dark play o each otherwithout using the word shadowmuch like the themes they present in their plays; about good and evil. I chose a dark navy blue and a light blush pink to be symbolic of their black and white counter parts. The gray in between represents the shadows that come from the interaction of the light hitting the darkness. The logo is also another gurative representation of shadows. The use of abstracting the letter S, for South Lake, represents how the actors look in the shows when they are behind frosted glass screens.

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24 Pack Mobile App Wireframe Mock-up Detail images

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25 r Pack is a mobile application about Paynes Prairie Preserve in Gainesville, FL. This app is targeted towards children in encouraging them to get outside and visit their local nature preserves. This app is a survival guide and coin-collecting game in one. The app features several dierent aspect of the preserve that visitors can do, such as camping, shing, and star-gazing. Pack, named so for its ability to help you carry around survival tools, like a backpack would, contains all the necessary steps in completing an activity in the preserve. If you choose to build a re, it will take you step by step and when completed, the user will receive Prairie Pounds, which is the points system in Pack. This app helps solve the problem of children loosing touch with the outdoors and survival techniques. By using a game with a points-based system and a message board that allows them to socialized, I have combined two aspects of current technology culture that brings children outdoors and engages them with nature, as well as brings in more visitors to the Paynes Prairie Preserve.

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26 Aggies Pillows & Throws Catalog

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27 Aggies Pillows & Throws Catalog

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28 nn f & f n Aggies Pillows & Throws makes homemade, one-of-a-kind pillows and throws to look and feel like dierent types of cats. I created Aggies brand to be heavily involved with cat welfare and protection as well as making quality items that will bring everlasting memories and companionship. When deciding on a name for my home goods catalog I kept coming back to the main concept that inspired the idea and that was my cat Agnes (Aggie). She is the reason that I collect pillows that feel like my cats. I was always away from her for school and I would have my pillow to remind me of her. So for Aggies I wanted there to be a heavily drawn sentimental quality as well as a good will that the company stands for. I love to support companies that give back to the community, and I know other people, cat owners especially, would be thrilled to see a brand that makes personalized, cat inspired, home good items that takes a portion of the proceeds and donate to shelters with nancial need for surgeries, medication, or vaccinations. My process for creating this catalog started with nding inspiration from other home goods brands. I wanted Aggies to be high quality, clean, and minimalistic, so I looked at photography from places such as West Elm, Target, and Ikea. The main focus was the photography and the brands tone, which is why I spent a lot of time researching cat photography and lighting techniques so I could try and get the best natural lighting for an indoor photo-shoot.

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29 In my portfolio I included eight projects that reect my simple, illustrative, fun style but also showcase a variety of concepts and executions. In each of these eight design systems I showcase books, vinyl cases, posters, mobile applications, product design, and editorial design. I explore topics such as anxiety, home goods, theater branding, stamp collections, editorial spreads, and juggling and unicycling. My ability to stay engaged and open to new ideas allows me to have a diverse range of interests. I incorporate diverse viewpoints of age and skill and nd a medium in which both spectrums can relate. In projects such as EASE and Pack I take the viewpoint of a young child for visual identity and user experience but from the angle of an adult to wishes to help their child heal and explore. Even in such projects that deal with children, I can take these experiences and incorporate them in to an editorial design, something very elegant and informational. In my project, Leave the Pack, I created an editorial on the harmful eects of smoking tobacco. While the message is for adults the design is open for all, to spark conversation and not be limited to only the user of the product I am referring to. Through inclusive design and conversation starting concepts I can make sense of all my evergrowing questions. What I have learned: there is no one answer to any question, but an abundance of answers and also a few more questions.