Citation
Assessing Miami Dade and Orange County Extension Offices' Social Media Use

Material Information

Title:
Assessing Miami Dade and Orange County Extension Offices' Social Media Use
Creator:
Salmon, Amara N.
Publication Date:
Language:
English

Notes

Abstract:
The purpose of this research is to assess how the University of Florida's Institute of Food and Agricultural Sciences (UF/IFAS) Miami-Dade and Orange County Extension Offices effectively use social media to communicate with consumers. During the 2018 calendar year, Facebook, Twitter and YouTube for the Extension offices were monitored by myself to gauge their effectiveness. This monitoring also included the pages for the various programs that operate under the Extension offices. This includes the Orange County Master Gardener's, 4-H, Home and Family Finances, Food and Nutrition as well as the Residential Horticulture Programs. In Miami-Dade County the 4-H, Urban Conservation Unit, and Florida – Friendly Landscaping programs were monitored. The results indicated that Extension offices as well as their specialized programs have a social media presence however, are not using social media as effective as possible to engage with their audience. ( en )
General Note:
Awarded Bachelor of Science, summa cum laude, on May 8, 2018. Major: Agricultural Education and Communication. Emphasis/Concentration: Communication and Leadership Development
General Note:
College or School: College of Agricultural and Life Sciences
General Note:
Advisor: Lisa Lundy. Advisor Department or School: Agricultural Education and Communication

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
Copyright Amara N. Salmon. Permission granted to the University of Florida to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

UFDC Membership

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UF Undergraduate Honors Theses

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Honors Thesis ____________________________ ____________________________ ____________________________

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Barriers to Social Media Use New Extension Approaches

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Importance of Social Media

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County. 2. 3. programs.

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Jan Feb March April May June July Aug Sept Oct Nov Dec Orange 12 18 12 13 14 18 14 19 22 5 4 2 Mami-Dade 19 20 13 13 24 15 12 11 17 8 15 19 Figure 1: Miami-Dade Engagement

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Figure 2: Bilingual Post Advertising Workshops in Spanish

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Figure 3: Most Engaging Post for Orange County Figure 4: YouTube Video Description

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Miami-Dade County 4-H Program Figure 5: Summer Camp Video

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Miami-Dade Florida-Friendly Landscaping Figure 6: Use of Emojis

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Figure 7: Use of a Meme Miami-Dade Urban Conservation Unit Figure 8: Original Content

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Orange County Florida 4-H UF IFAS Extension Figure 10: Two Posts with the Same Content

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Figure 11: Use of Facebook polls

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Figure 12: National Youth Science Day Orange County Home and Family Finances

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Orange County Food and Nutrition Orange County Master Gardners Orange County Residential Horticulture

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posts. Figure 13: Missed Opportunity to Engage

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22 Figure 14: Watch Where You Post From Figure 15:: Watch Spelling

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