Hollywood gazette

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Material Information

Title:
Hollywood gazette
Abbreviated Title:
Gazette
Physical Description:
Newspaper
Language:
English
Publisher:
Jennifer A. Sandomir
Place of Publication:
Hollywood, FL
Publication Date:

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Genre:
newspaper   ( sobekcm )
newspaper   ( marcgt )

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
All rights reserved by the source institution.
System ID:
AA00025512:00029


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POSTMASTER: TIME SENSITIVE MATERIAL. PLEASE DELIVER BY FEB. 7 PRSRT STD US POSTAGE PAID PERMIT 1498 SO FL, FL 3363 SHERIDAN ST. SUITE 209 HOLLYWOOD, FL 33021 IN THIS ISSUE COVER STORY LOVE LETTERS! PAGE 32 19 DINING ADVENTURES 32 LOVE LETTERS 24 CHAMBER NEWS 27 MARGARITAVILLE UPDATE 31 CLASSIFIEDS 33 PARTY WITH A PURPOSE 35 COUPONS Hollywood Beach Man Donates Bikes to Kids page 7COVER PHOTO BY COURTNEY ORTIZ WWW.COURTNEYORTIZ.COM

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954-526-9999 Save 20%Offer only available at: www.berries.com/sweetor call 1.888.471.1571*20% discount will appear upon checkout. Discounts may not be used in conjunction with other special offers, coupons or discounts. Discount applies to item cost only and does not include discounts on shipping and handling or taxes. Discount only applies to items over $29. Valid now through 02/28/2011. Mouthwatering Gifts Mouthwatering Gifts 2 FEBRUARY 2011

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HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM3

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6 FEBRUARY 2011

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Hollywood Beach resident Bob Bikebob Lieberman likes creating smiles first as a toy company executive and most recently as the founder of Bikes 4 Kids, a volunteer organization that collects, fixes and redistributes used bicycles. Lieberman, 58, served as the unofficial Creator of Smiles for Matchbox Toys before becoming a business life coach through his marketing company, Its a Shore Thing, which assists professionals who want to grow their businesses. An avid bike rider and environmentalist, Lieberman launched Bike 4 Kids last September and has since delivered nearly 200 bicycles to wheel-less children and homeless adults. Dozens of volunteers help out by putting up posters in storefront windows and handing out business cards. Collectively, they are known as Bikebob & Friends. Its a simple premise: People call Lieberman to pick up their unwanted or unneeded bicycles, which ultimately get a second life with a new owner. Bikes needing repairs are delivered to the Bicycle Spot in Oakland Park, which does all the work for free. But the vast majority of donated bikes are in good, even pristine, condition, according to Lieberman, who has collected bicycles valued as high as $400. They need a little air in the tires, need cleaning, a little TLC, he said. The idea for the donation program grew out of a green interest, said Lieberman, a member of Hollywoods Green Team Advisory Committee for the past two years. Bikes 4 Kids first bicycle recipient was a 14-year-old local boy, the son of an unemployed single mother, who wanted to ride with Bikebob & Friends in the annual Candy Cane Parade on the Hollywood Beach Broadwalk in December but didnt own a bike. I gave him my $1,000 mountain bike, I gave him a helmet and I gave him a lock, said Lieberman. That was bike one, by me. Since then, Bikes 4 Kids has distributed second-life bikes not only to children but also to some homeless adults through the Jubilee Center in Hollywood. Some recipients are referred through organizations that assist the needy, while others call Lieberman after seeing one of his posters. On one particular occasion, Lieberman delivered bicycles to four siblings. The looks on their faces it was like we gave them cars, he said. I felt like Oprah. Bikes 4 Kids is for all kids not just the disadvantaged. If a child asks for a bike, I dont care who they are, they get one, Lieberman said. So its not just based on need; its based on want. To raise awareness for Bikes 4 Kids and celebrate Hollywoods eco-friendly attitude, Lieberman has organized Hollywood Bike Day from 10 to 11:30 a.m. Sunday, Feb. 20. The fourth annual informal gathering of bicycle enthusiasts will feature a bike parade along the Broadwalk, beginning at the south end near the Summit Towers Condos and ending at North Beach Park at Sheridan Street. Anyone is welcome to join the leisurely paced procession at any point along the route. Riders should wear a helmet and bring drinking water, sunscreen and a smile or two, Lieberman said. The slogan for the day, Forever Young, not only refers to the youthful exuberance experienced by bike riders of all ages but also recognizes Hollywood and founder Joseph Young, who purchased the first parcel of land that would evolve into the present-day city back in February 1921. Not coincidently, February is also Heart Healthy Month. In addition to the empowerment to be free that Bikes 4 Kids gives children in the community, Lieberman said he volunteers his time to the project because he knows firsthand the healthy benefits of regular bike riding. I was very ill. The bicycle helped me recoup in saving my life, he recalled. These days, Bikebob can be seen in his yellow Bikes 4 Kids T-shirt pedaling along the Broadwalk, where he logs 10 to 15 miles a day, and spreading the word about Bikes 4 Kids and Hollywood along the way. Some people call me the Mayor of Hollywood Beach, Lieberman said. And like a true ambassador, the Brooklyn-born Creator of Smiles is inspiring other people in cities across the country to start their own Bikes 4 Kids program. He also has plans to organize an annual Bike Day in area elementary, middle and high schools that would allow older students to swap bicycles theyve outgrown for bigger rides and pass along their toosmall wheels to the younger children. Its really grassroots. Its little by little, Lieberman said. For more information on the Hollywood Beach Bike Parade or to donate or receive a bicycle, call Lieberman at 954-593-8501 or e-mail him at shorething401@aol.com. COVER STORY BY CARON CONWAY LEAD CORRESPONDENT caron@hollywoodgazette.com Hollywood Beach man donates bikes, creates smiles HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM7 PHOTO BY COURTNEY ORTIZ WWW.COURTNEYORTIZ.COM

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The City of Hollywood recognized eight Nativity Catholic School eighth-grade students at the Jan. 5 City Commission meeting for their participation in the Teen Council Interview Exercise. In December, 72 students in Lynne Moores Grammar and Composition classes began a business writing unit by creating their resumes. They then wrote cover letters to Mayor Peter Bober and applied for a position on the Hollywood Teen Council, a group they thought was fictitious. However, a similar group exists. The City implemented the Youth Council Network to enlist feedback from the youth of the community on issues they see as important and want the City to address. And while they were not actually applying to the position, Hollywood City Manager Cameron Benson still visited Nativity School to interview eight students with particularly well-crafted resumes and cover letters and to hear about issues they wanted Hollywood to look into. This assignment was part of a life skills writing assignment designed to teach the students about the importance of writing and interviewing skills, Moore said. The unit ran the gamut of the interview experience, while students constructed resumes they can build on for high school and beyond. The students really enjoyed this, and now so many students want to be a part of the Youth Council. Eight students Kristoff Beauzil, Siena Benson, Nicholas Crawford, Jenna Herrera, Molly Matis, Gabriella Salemi, Marco Turturro and Julian Wood dressed up in business attire and performed one-on-one mock-interviews with City Manager Benson in front of their entire class. Moore said that after City Manager Benson interviewed each student, he offered constructive criticism about his or her performance, and the rest of the class did as well. They evaluated each students performance on a scale of 1 to 5, basing the score on eye contact, responses, voice and enthusiasm. These students put a lot of hard work into this assignment, City Manager Benson said. I have to say, some of the resumes and cover letters I received were better than some of the ones I receive from professionals. He added that after visiting Nativity, he wanted to include younger students in the Youth Council. High school students currently participate in the program, but after hearing the things these students said during the interviews, City Manager Benson thinks reaching out to middle school students will greatly benefit the City, too. We want to have an open process for everyone to give us the information on what they want done in the City, he said. I think we need to hear from younger people. This will be their community in the future, and theyre the future leaders of the City. They need to know whats going on in the city government and actively participate in it. After the interview, students wrote letters thanking City Manager Benson for his time just like they would after an actual interview and Mayor Bober and City Manager Benson presented the eight students interviewed with certificates at the City Commission meeting last month, commending them for their work on resume writing and interviewing skills. What was really nice was that all of the students could see the interviews going on, Moore said. Everyone learned a lot. I have about 30 students interviewing for jobs (in the near future) so this assignment was extremely important. For more information about the Youth Council Network, call Leander Hamilton at 954-921-3471 or call Gail Reinfeld at 954921-3218. STUDENT NEWS City recognizes Nativity students for resume writing and interviewing skills BY BRETT DALY | brett@hollywoodgazette.com ASSOCIATE EDITOR The City of Hollywood recognized eight Nativity Catholic School eighth-grade students at the Jan. 5 City Commission meeting for their participation in the Teen Council Interview Exercise. Mayor Peter Bober and City Manager Cameron Benson presented the eight students interviewed with certificates, commending them for their work on resume writing and interviewing skills. 8 FEBRUARY 2011

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By David Udoff | dmu088@aol.com CORRESPONDENTWelcome to a new column called IN THE LOOP that will balance satire and topical news stories from Hollywood and beyond. Having worked in the media, both in Hollywood, California and Hollywood, Florida, Im convinced there is no monopoly on fruits and nuts among the populous. To get the scoop on your hometown or sound smart at a party, just read my column every month. PEOPLE & POLITICS To start with my observations, I recently attended a buffet breakfast sponsored by the Greater Hollywood Chamber of Commerce. The keynote speaker was Mayor Peter Bober who gave the annual State of the City address. Throughout his speech, the Mayor spoke about the challenging economic times for Hollywoods 143,000 residents. Another issue the Mayor discussed was SR 441, in which he advocated infrastructure improvement. The City Commission has worked to encourage property owners to form a civic association, he said. There are many steps that need to be taken in the revitalization of SR 441. Have you seen those pawn shops on this commercial thoroughfare? Ive hit buzzers on several locked iron doors just to get inside these unctuous businesses. The salesmen resemble Ted Nugent; its a shopping experience where one must have an attitude. Beautification might help to soften the image with daffodils or birds of paradise growing outside in brick planters. Well its official Hollywood has a Red Light District! I know what youre thinkingstreetwalkers and traffic slowing down to have a look. However, thats not the case. The City has joined the list of South Florida cities that have installed traffic cameras at key intersections to catch unsuspecting drivers who run red lights. Intended to curb traffic violations and promote motor safety, the City will also add new revenue to its coffers. This might help balance the budget. If you feel these cameras are controversial and believe Big Brother is expanding, heed the warning, and look at as another way to get into the Hollywood film industry. PLACES If youre searching for a place to possibly shoot a scene for a movie, Hollywood has its own unique, movieworthy hotspot. Have you been to the renowned Le Tub Saloon a zany, outdoor, tropical hamburger place with porcelain bath tubs and toilets used as garden planters on Hollywood Beach? The eatery has been around before the original Miami Vice. And, when visiting Downtown Hollywood, come to expect a lively atmosphere as well. The international flavor of fine restaurants, boutiques, and art galleries will be especially busy Sunday, March 13 for the annual St. Pattys Day Parade. And then on March 25 Downtown hosts Relay For Life at the ArtsPark on Young Circle. Participants have already raised over $10K at press time. Call Lauren Welch to sign up today 954-200-7532. My prediction: this stretch of upbeat activity will be the next Las Olas Boulevard. So youve visited the beach and Downtown Hollywood, but how many times have you driven along I-95 near Griffin Road and noticed that old fashioned wooden roller coaster on the eastside of the freeway? That is Boomers, and it is the only amusement park in our neck of the woods. Not since Pirates World has there been a place packed with more fun and excitement. For a $12 ticket, a rider gets four hours of unlimited rides on the roller coaster, and Boomers also has miniature golf, bowling, batting cages and go karts. Exciting news! Hollywood has a new way to travel. You can now cruise to Hollywoods hot spots by Water Taxi. An adult all day pass is only $20 (unlimited rides all day). Water you waiting for?! And speaking being taken for a ride, what is going on at the Yellow Green Farmers Market on Taft Street? After all the red tape leading to its official opening, is it living up to all the initial hype? Well discuss that and much more next time In the Loop. Send comments and ideas to dmu088@aol.com or post online at www.hollywoodgazette.com 4x4 UP TO 20x20EVERYTHING MUST GO! TILES FROM 40 HALF MILLION SQ. FT. OF TILE MUST GO The inside scoop for those who visit, work and live in Hollywood IN THE LOOP: POLITICS, PEOPLE AND PLACES Mayor Peter Bober and Family at the State of the City Address DEPARTARRIVEDEPART A RRIVE DEPART A RRIVEWater Taxi Stop #7 Giorgio's Bakery and Bistro Giorgio's Bakery and Bistro Joe's Tiki Bar Grill & Sushi Joe's Tiki Bar Grill & Sushi Water Taxi Stop #79:4510:3510:4010:4510:5011:40 11:4512:3512:4012:4512:501:40 1:452:352:402:452:503:40 3:454:354:404:454:505:40 5:456:356:406:456:507:40Water Taxi Hollywood Express Schedule 2011 Stop #7 is the Fort Lauderdale Grande Convention Center located beneath the SE 17th Street Bridge on the east west side of the Intracoastal, adjacent to the Fort Lauderdale Grande Hotel. HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM9

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featuring 10 Jumbo Chicken Wings: mild, medium or hot, Peel-n-eat Shrimp, Loaded Chicken Nachos or Hamburger served with french fries and pasta salad. O.F. JewelersLimit one per customer. May not be combined with any other offer.$50 OFF Limit one coupon per customer. No valid with other offers. Restrictions apply. Valid at above-listed location only. The UPS Store centers are independently owned and operated. Mail Boxes Etc. Inc.1 2 3 OFF SHIPPINGWhen you ship 1 packageOFF SHIPPINGWhen you ship 2 packagesOFF SHIPPINGWhen you ship 3 packages $ $ $ Park Sheridan Dry Cleaners 20% OFF ALL DRY CLEANING 3 or more items. Found from Website PDF (Recreate PMS) Optometrist For leasing information call FIRM Realty, licensed real estate broker at 954-926-2510 or email Robin@FIRMRealty.com For leasing information call FIRM Realty, licensed real estate broker at 954-926-2510 or email Robin@FIRMRealty.com in one place in Hollywood Everything that I needSheridan St.N. Park Rd. O.F. JewelersBagels & More Emerald Hills Animal Hospital Hunan Wok Hiro Maru SUSHIAVAILABLE FOR LEASE SPACE AVAILABLE FOR LEASE SPACE AVAILABLE FOR LEASE SPACE AVAILABLE FOR LEASEHOLLYWOOD CollectiblesAND FRAME SHOPShop N SaveDr. Justine ChenOPTOMETRISTSheridan DRY CLEANERS Dr. Richard Topolski HOMECARE AMERICAPool Depot Number One NailsSouth Broward Tag AgencySkylake Insurance COMING THIS SPRING 3353 Sheridan Street, Suite CNOW OPEN! NOW OPEN! $ 4 OFF ANY SERVICE $11.95 OR HIGHEREZ CARE PHARMACY Come Watch your Favorite Sport!$5 HAPPY FOOD HOUR SPECIAL AVAILABLE AT THE BAR from 4-7pm or 1-3am$5 Happy Hour Premium Liquor Specials TURNKEY PIZZA/ SANDWICH SHOP AVAILABLE 954-983-KIDS (5437) LOHG 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 Coffee Bank Deposi t Mail gift to da d Mani/Pedi Pick up new iPad Take dog to ve t Lunch w/ mom Order ice cream cake Haircu t Renew ta g Pick-up Dry Cleaners Get wine & chees e 10 FEBRUARY 2011

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featuring 10 Jumbo Chicken Wings: mild, medium or hot, Peel-n-eat Shrimp, Loaded Chicken Nachos or Hamburger served with french fries and pasta salad. O.F. JewelersLimit one per customer. May not be combined with any other offer.$50 OFF Limit one coupon per customer. No valid with other offers. Restrictions apply. Valid at above-listed location only. The UPS Store centers are independently owned and operated. Mail Boxes Etc. Inc.1 2 3 OFF SHIPPINGWhen you ship 1 packageOFF SHIPPINGWhen you ship 2 packagesOFF SHIPPINGWhen you ship 3 packages$ $ $ Park Sheridan Dry Cleaners 20% OFF ALL DRY CLEANING 3 or more items. Found from Website PDF (Recreate PMS) Optometrist For leasing information call FIRM Realty, licensed real estate broker at 954-926-2510 or email Robin@FIRMRealty.com For leasing information call FIRM Realty, licensed real estate broker at 954-926-2510 or email Robin@FIRMRealty.com in one place in Hollywood Everything that I needSheridan St.N. Park Rd. O.F. JewelersBagels & More Emerald Hills Animal Hospital Hunan Wok Hiro Maru SUSHIAVAILABLE FOR LEASE SPACE AVAILABLE FOR LEASE SPACE AVAILABLE FOR LEASE SPACE AVAILABLE FOR LEASEHOLLYWOOD CollectiblesAND FRAME SHOPShop N SaveDr. Justine ChenOPTOMETRISTSheridan DRY CLEANERS Dr. Richard Topolski HOMECARE AMERICAPool Depot Number One NailsSouth Broward Tag AgencySkylake Insurance COMING THIS SPRING 3353 Sheridan Street, Suite C NOW OPEN! NOW OPEN! $ 4 OFF ANY SERVICE $11.95 OR HIGHEREZ CARE PHARMACY Come Watch your Favorite Sport! $5 HAPPY FOOD HOUR SPECIAL AVAILABLE AT THE BAR from 4-7pm or 1-3am$5 Happy Hour Premium Liquor SpecialsTURNKEY PIZZA/ SANDWICH SHOP AVAILABLE 954-983-KIDS (5437)LOHG 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 Coffee Bank Deposi t Mail gift to da d Mani/Pedi Pick up new iPad Take dog to ve t Lunch w/ mom Order ice cream cake Haircu t Renew ta g Pick-up Dry Cleaners Get wine & chees e HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM11

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Since the launching of the RecycleBank rewards program one year ago, the City of Hollywood has collected more than 6.8 million pounds of recyclable material, and residents have redeemed more than 16.5 million points at local, regional and national businesses, said Kee Eng, administrative services manager for the Public Works Department. The benefits to Hollywood, Eng said, include saving the City money by avoiding landfill fees (it costs the City $98 to burn one ton of garbage), generating money since the City receives $58 per ton of recycled material and preserving the environment by reducing pollution from incinerations. The program has been extremely successful, said Public Works Director Greg Turek. It has removed a lot of tonnage from our waste stream. The program, which encourages residents to recycle by rewarding households with points for their efforts, has attracted around 15,000 residents to activate accounts with RecycleBank. And although the City delivered more than 30,000, 95-gallon recycling containers to households last January, Eng said the residents who have not MUNICIPAL NEWS RecycleBank collects nearly 7 millionBY BRETT DALY brett@hollywoodgazette.com ASSOCIATE EDITORThis program has received attention around the state and around the country for its success. It has been recognized by several different agencies for its impact on the environment.KEE ENG, administrative services manager, City of Hollywood Public Works Department RecycleBank members can redeem their Points for rewards of their choosing from more than 20 categories, or donate to charities or local schools. 12 FEBRUARY 2011

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activated accounts could still be recycling. Active participants receive points based on the amount they recycle 2 points per pound of recyclables and they can redeem these points for coupons at national retailers, such as Publix and CVS, and 45 local businesses, such as Sage Oyster Bar and Ocean Alley. Residents redeem their points at Publix more than any other business partner, Turek said. Each container contains a personalized identification tag or RFID chip. Recycling trucks read this tag, record the weight and convey the number to RecycleBank, which converts the amount to points and credits the residents account. Eng said they have encountered several problems with the identification tag, including tags coming loose or falling off, preventing the scanner from identifying the homeowner. He encourages residents to periodically check the tag, located on the front of the container, to ensure it remains in place. Anyone with a loose or missing tag should call the Public Works Department. Currently, only single-family homes that are Hollywood Sanitation customers can sign up for the RecycleBank program, but Eng said RecycleBank is developing ways to track recycling for multi-unit homes like apartments and condominiums. They City might implement this feature if it becomes available. In addition to redeeming points at national, regional and local businesses, RecycleBank participants can also donate their points to two Hollywood schools: The Quest Center and Hollywood Hills High School. RecycleBank offers environmental grants to schools in communities it services, but the caveat is the students need to earn points in a true grassroots effort, encouraging friends and neighbors to donate points to their school. This program has received attention around the state and around the country for its success, Eng said. It has been recognized by several different agencies for its impact on the environment. He said Anderson Cooper featured the program on his show AC360, and the City received a 2010 Sustainable Government Best Practice Award from the Collins Center for Public Policy, a nonprofit organization dedicated to advancing the important social and economic public policy issues facing Florida and beyond and dedicated to finding meaningful solutions to their challenges, according to the organizations website. The award-winning program is a single-stream recycling program, meaning residents do not need to separate glass, paper, aluminum, etc. Everything goes into the same container, Eng said. We ask residents to be considerate of the fact that these carts are for recycling only, not household garbage. For information regarding problems with the collection of recycling carts, contact Waste Pro at 954-967-4200. For any problems with the recycling cart, contact the Citys Environmental Services Division at 954-967-4320. And for any questions or concerns with RecycleBank accounts, reward points, participating retailers or account activation, contact RecycleBank at 1-888-727-2978. pounds of recycling in first year MUNICIPAL NEWS I feel safe. I am protected. I have Life Alert.When ALONEI am home One touch of a button sends help quickly in the event of a medical emergency, fall, home invasion, re or carbon monoxide poisoning. For a FREE brochure call:1-888-535-8856Now we have two systems available: Life Alert Classic for seniors Life Alert 50+ for people 50+New! One touch of a button sends event of a medical emergency, fall, home invasion, re or carbon monoxide poisoning. One touch of a button sends invasion, re or carbon monoxide poisoning. HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM13

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Florida Intercultural Academy, a Broward County Public Charter School, opened its doors in Hollywood in 2005. The school finished the first year with 59 students and offered a curriculum that encompassed world studies of different cultures. Now, the Hollywood campus has both elementary and middle school grade levels and enrolls nearly 300 students. Because of the increase in its student body, Florida Intercultural Academy has purchased additional property in Davie at 3367 N. University Drive on the southeast corner of Stirling Road and University Drive to serve even more students. The school will incorporate a World Wise program modeled on the United States Peace Corps World Wise Schools curriculum. The Peace Corps World Wise Schools program, which is implemented within our middle school, is promoting cultural understanding through an appreciation of similarities and differences of world peoples, said Wayne Williams, a board member and parent. Its important that middle school students understand and value opinions and cultures different from their own, making them global citizens. The school hosted a ribboncutting ceremony on Jan. 28 to introduce the Davie campus, and Dr. Gwendolyn Purcell, founder and director of Florida Intercultural University and a Returned Peace Corp Volunteer (RPCVJamaica), said the school is unique in the fact that it offers a multicultural education that focuses on a specific country each month and implements that culture into each subject taught at the school, whether math, reading, social studies or even science. The students will have a global attitude and a global outlook, she said. Specifically, we aim to foster dialogue moreover than a general textbook by offering students experiences of what life is like in places around the globe through Returned Peace Corps Volunteers (RPCV), video DVDs, Peace Corps books, social studies lessons, Multicultural Food Fair and many other culminating lessons. Students and parents enjoy the focus of a wellrounded education inclusive of world studies. For more information, visit www. interculturalacademy.com. Florida Intercultural Academy opens additional campusSCHOOL NEWS Florida Intercultural Academy, a Broward County Public Charter School in Hollywood, opened a new location in Davie to serve more students in Broward. The schools Hollywood location opened in 2005 and enrolls nearly 300 students in both elementary and middle school grade levels.BY BRETT DALY | brett@hollywoodgazette.com ASSOCIATE EDITOR $1 47! $1 47!$14 7$14 7 Sweetheart Tulips *Minimum product and accessory purchase of $29.99. Does not apply to gift cards or certificates, same-day or international delivery, shipping and handling, taxes or third-party hosted products. Offer expires 2/14/2011. Red Diamonds +s/h Valentines Day February 14 Sweetheart Tulips *Minimum product and accessory purchase of $29.99. Does not apply to gift cards or certificates, same-day or international delivery, shipping and handling, taxes or third-party hosted products. Offer expires 2/14/2011.Red Diamonds +s/h Valentines Day February 14 14 FEBRUARY 2011

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La Creperie Caf 954-927-6119 101 N. Ocean Drive #103 Hollywood Beach, FL www.oceanwalkmall.com Oceanfront SPACE AVAILABLE: 1,000 SQ. FT. AND UPHollywood Trikkes and Creature Art HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM15

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Family Performances Bits N Pieces Puppet Theatre: The Ugly Duckling Saturday, February 5, 2 pm The entire family will enjoy this musical production featuring nine-foot-tall puppets. These bigger-thanlife puppets make even adults feel child-sized. Meet the cast after the show and take your photo with the performers! Adults: $10 member, $12 non-member. Youth (12 and under): $5. Florida Youth Orchestra: Major Music Presents Saturday, February 19, 2 pm The Florida Youth Orchestra continues to be recognized as Floridas premier youth orchestra for ages 5-19. Event includes a playpen where children can hold and play musical instruments, and a take-home workbook. Adults: $5 member, $6 non-member. Youth (12 and under): $3 member, $4 nonmember. Ethan Bortnick And His Musical Time Machine Sat., March 5, 7:30 pm, and Sun., March 6, 3 pm The ten-year-old pianist, composer, and entertainer brings his nationally touring show to Hollywood. Ethans performed alongside Barbra Streisand, Gladys Knight, and Celine Dion, among many others. $40, $35, and $30 per person.All performances take place at the Hollywood Central Performing Arts Center, US-1 and Monroe Street (1770 Monroe). Box Office will open one hour prior to show time. To purchase tickets before the day of the show, please call 954. 921. 3274 or visit ArtandCultureCenter.org.1650 Harrison Street Hollywood, FL 33020 954. 921. 3274 ArtAndCultureCenter.org Funding for the Family Performing Arts Series is provided in part by a grant from Funding Arts Broward. Ethan Bortnick and His Musical Time Machine is funded in part by Citizens Interested in Arts, Inc. The Art and Culture Center of Hollywood is a 501(c)(3) non-profit organization supported in part by its members, admissions, private entities, the City of Hollywood, the Broward County Board of County Commissioners as recommended by the Broward Cultural Council; the State of Florida, Department of State, Division of Cultural A ffairs, the Florida Council on Arts and Culture; and the Kresge Foundation. We welcome donations from all members of the community who wish to support our work. 16 FEBRUARY 2011

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A t r a d i t i o n o f q u a l i t y e d u c a t i o n s i n c e 1 9 5 7 1704 Buchanan St. | Hollywood, FL | 33020 (HOLLYWOOD CAMPUS) 3367 N. University Dr. | Davie, FL 33328 (DAVIE CAMPUS)PHONE: 954-924-8006 | Fax: 954-924-8044 New Campus! HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM17

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Just seven to ten minutes away on University Drive and Griffin Road are by far some of the best-priced lunches and dinners in South Florida. I mean good food real good food and large portions. With appetizers to please the pallet and pasta cooked to order, its no wonder all the tables around us were feasting on all three courses. No table cloths here; Id rather give my customers a greater value in quality and quantity, said Tommy Fariello, owner and hands on manager. Evidently, he must be doing something right because this place is jumping. With a wine bottle on each and every table and a wine list that seems to be 50 percent less in price than most restaurants, I cant see how people dont buy a case or two from this restaurant to take home. In essence, we ate, we drank and we were happy very happy. Starters: Very exciting dishes like the Porcini Mushroom Ravioli ($10) in a brandy mushroom cream sauce was simply divine, and the Zuppa Di Mussels ($10) in a light tomato broth was purrfect. The Pear and Cheese Pasta Purses with cinnamon ($9) was so sinful I wanted to kiss the chef (I kissed the owner). We ordered the French Onion Soup, Salad and more .Wow, what an evening...Im in Heaven. We expected nothing less than good food and good service, great plating and low prices, and thats exactly what we got. The Chilean Sea Bass ($28) melted in our mouths, the Eggplant Rollantini ($15) was passed around the table for all to enjoy. Low and behold, out came this tripledecker Filet Mignon ($32) packed with flavor, mashed potatoes, string beans and roasted sweet carrots, which is enough for two to share and which comes with soup or a salad (worth every fork-full). The Naturefed Tomahawk Veal Chop ($28) is worth the trip from anywhere in South Florida. The Parmigiana Combo (Veal, Chicken and Eggplant) with penne pasta on the side was plentiful and only costs $19. The wine kept flowing, each dinner plate was picture perfect and the flavor and quality of everything we ordered was spot on. I asked for the chef to come to our table to congratulate him on a job over and above our expectations. Thanks again Chef Fernando and Chef Juan for an evening that was another Dining Adventure. We had no room whatsoever for dessertnext time for sure. To add more excitement at the restaurant, between 3 and 5 p.m. Monday through Friday, Tommy gives away a complimentary glass of wine or soft drink with every meal purchased at the restaurant. (Now thats a deal.) Offer is only good until April 1. You just gotta love this place!!! There is also catering from A to Z thats Antipasto to Zuppa Di Mussels and everything in between. Enjoy and have a very delicious Valentines Day. Heres to good food...good friends... good times and heres to you. Marty Foyer can be reached at diningadventures@aol.com. Sea bass French onion soup is served in a mini pot at Tommys. DINING ADVENTURES WITH MARTY AND COMPANY Monday-Thursday: 11:30 a.m. to 9 p.m. Friday: 11:30 a.m. to 10 p.m. Saturday: 5 to 10 p.m. Sunday: 5 to 9 p.m.954-680-01134777 S. University Drive MARTY FO YER RESTAURANT / FOOD CRITIC Filet Mignon NOW OPEN!Best Gyro in South FloridaDINE IN, TAKE OUT & DELIVERY (5 mile radius min. $10)2 Hours FREE Parking at City Parking Garage Open Mon-Thu 11:30am 11pm Fri & Sat 11:30am 12 midnight Sun 12 noon10pm 2003 Harrison St. | 954-929-9966AUTHENTIC GREEK CUISINE EVEN THE ANCIENT GREEKS CAN AFFORD! HARRISON ST S. 21ST AV E. S. 20TH AV E.VA N BU REN ST HOLL YW OOD BL VD TO .com HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM19

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$1 Drafts til 10 p.m. 1/2 POOL til 8 p.m. Every Day Bucket specials every day From 2 p.m to 2 a.m. Jade MassageTRADITIONAL & ORIENTAL (500 feet West of Dixie Highway) $5.00 OFF Any Service(must present this coupon) Unique, Romantic gifts for your Valentine.20, 30 and 50% off on many selected items EXPERIENCE DOWNTOWN HOLLYWOOD MENTION THIS AD FOR A FREE UPGRADE!Princess Reads-a-Lot Kali Rosendo, a sophomore at the University School and an ambassador of the Broward Center for the Performing Arts educational programs, recently visited Sheridan Park Elementary School in Hollywood to kick off the delivery of the Broward Centers gift of more than 1,500 books to 550 local Head Start students. Sheridan Park Elementary School is one of 12 area schools that participate in the Broward Centers Reading Readiness Through the Theater program, which fosters early reading for all children. Throughout the year, students in the Head Start classes at all of these schools receive books to begin a home library; receive free admission to live performances of these titles at the Broward Centers theaters, which they are invited to attend with their parents, siblings or caregivers; and receive activity sheets, which add a new dimension to learning, before and after the show. The Reading Readiness program enables students to practice their reading skills at home with their families and fosters connections between learning and the arts, said Broward Center President and CEO Kelley Shanley. The Broward Center is proud to be a literacy partner in this vital program that impacts so many of the underserved children in our community at an early age. The Broward Center team also distributed books to the other schools that participate in the Reading Readiness program: Bennett Elementary, Bethune Elementary, Charles Drew Family Resource Center, Deerfield Beach Elementary, Tradewinds Elementary, Peters Elementary, Broadview Elementary, Collins Elementary, Fairway Elementary, Davie Elementary and Stephen Foster Elementary. For more information, visit www. browardcenter.org. Local college student visits Hollywood schools, encourages kids to read STUDENT NEWS The students surprised the Broward Centers Princess Reads-a-Lot Kali Rosendo with hand-drawn thank-you cards. The Broward Centers Princess Reads-a-Lot Kali Rosendo delivered the gift of reading to Head Start students at Sheridan Park Elementary school. Students at Sheridan Park Elementary, as well as other local schools, received more than 1,500 books from the Broward Center. Photo credit: Doug Eaton. 20 FEBRUARY 2011

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EXHIBITOR TABLES 6' Tables-$125 8' Tables-$150 12' Tables-$200Spring Business Expo Monday, March 28th 5pm 8pmSheraton Fort Lauderdale Airport Hotel MONTHLY FEATUREE-mail a hi-res photo with the following information: Name (owners/parents); Pet (breed and name); Age & Gender; and Special traits & talents to brett@hollywoodgazette.com.DO YOU WANT YOUR BABY OR PET TO BE BABY OR PET OF THE MONTH?Beatrixof the monthpetBeatrix was adopted last year by Eric and Cheri Spiegel. She is a good traveller, and she misses Mommy and Daddy when they go to work. HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM21

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CHAMBER NEWS The Greater Hollywood Chamber of Commerce (GHCC) is excited to kick off 2011 with the organizations newly elected President, Donna Dickey of The Miami Herald Media Company. This years theme is innovation, and with this in mind, Dickey, the vice president/Broward business manager for The Miami Herald, stated, We know that in order to thrive and to help our members thrive, we must be INNOVATIVE! The key to running a Chamber that continues to be a good investment for our members is to stay ahead of the curve, so we will continue to invent and create new services, programs, events and value to help our members succeed in 2011. Along with this years theme, Dickey also feels it is imperative that the Chamber keeps the new mission on the mind to ensure the GHCC stays laserfocused on the goals and objectives that mean the most to its members. Mission: To be the organization that fosters a business climate that promotes success, excellence and resources for our members and the greater Hollywood community. Dickey, 36-year veteran of The Miami Herald, spent the first 22 years of her career in circulation. She worked in all Miami Herald markets and in various positions on the marketing side of the newspaper business, including: Director of Circulation Marketing, Dade Sales & Marketing Manager, Subscriber Service Manager, Broward Palm Beach Sales & Marketing Manager, Palm Beach Circulation Manager and Retention Manager. Dickeys community involvement includes holding leadership positions on several Chamber boards. She currently serves on The Hollywood Art & Culture Center and The Common Wealth Institute Boards of Directors. Some of her accolades and recognitions include: Broward Volunteer of the Year Award, 2003-2004; The Breaking the Glass Ceiling Award, 2007; Knight Ridder Excellence Award for Marketing, 1997; and Miami Heralds Herald Hero, 2002. She was also nominated for the South Florida Business Journals Business Woman of the Year in 2003. For more information, please contact Sue Ann Scharon at 954-923-4000 or e-mail sueann@hollywoodchamber.org.Miami Herald veteran leads the Greater Hollywood Chamber of Commerce into 2011 with Innovation Find the Chamber on Facebook! The Greater Hollywood Chamber is now a page. Now you can access the latest networking opportunity, new member information and member deals by finding us on our new Facebook fan page. You can become a fan today by logging onto: facebook.com/ HollywoodChamber. The Greater Hollywood Chamber of Commerce (GHCC) is proud to introduce its new and improved website. The new site is offering the latest technology to Chamber members in an aesthetic and userfriendly format. Whether you are looking to promote your business, optimize your visibility through highly efficient search engines, register for upcoming Chamber events, capture tourism inquiries, start or expand a business or locate business-related news, www. hollywoodchamber.org is the web address for you. New features include: updating business professionals on business community news allowing users to easily find the latest Hot Deals Hollywood featuring several links to informative websites Directory providing business contact information and direct links Deals, an exclusive GHCC benefit, highlighting promotions exclusive to members Hollywood a quick and efficient way to connect prospective visitors to our local hoteliers, eateries and calendar of events The new website solidifies the Chamber commitment to being a reliable community resource and information hub. The Chamber has embraced new technology and is offering it for FREE to its members. The Chamber understands its members need for high end technology and is responding to the demand through its new website. Steven Alig, So Fla Web Studio, co-chair of the Chambers IT Committee, took the lead in the development of the new site based on his years of experience working with businesses. Alig, a Chamber member, understands the value and importance of technology in the 21st century and has aligned the website concepts consequently. Looking to get your company name out there? New and affordable advertising opportunities are also available. Take a moment and explore the new Chamber site at www. hollywoodchamber.org. Looking for business or community news? Visit the New Hollywood Chamber website! 24 JANUARY 2011

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Key points from Mayor Bobers speech during the Good Morning Hollywood Breakfast: redevelopment of A1A and sees great opportunity for Hollywoods A1A corridor for businesses to flourish Hollywood Beach Hotel & Resort and would like to see it restored to its original state with less. For example, by utilizing any and all recycling efforts, Hollywood currently holds the No. 1 slot in Broward County for recycling program, which has helped Hollywood decrease its crime by 15 percent prepare and some day my chance will come! CHAMBER NEWSThe Greater Hollywood Chamber of Commerce and 2011 Chamber President Donna Dickey of The Miami Herald are excited and pleased to invite you to the Chambers 48th Annual Awards & Board Installation Dinner. Set for Friday, March 4 at the prestigious Westin Diplomat Resort & Spa (Golf Location) located at 501 Diplomat Parkway in Hallandale Beach, the evening promises to be Hollywoods mystery party of the year. Chamber President Donna Dickey is planning a memorable evening for honorees and guests that will reflect the Chambers philosophy: Innovation! The soiree will commence at 6:30 p.m. with a cocktail reception, and will be followed by a dinner and awards ceremony at 7:30 p.m. and then a mystery to solve. During this unforgettable event, presented by Royal Caribbean Cruise Lines, the Hollywood Chamber will honor some of its key business and community leaders with prestigious awards. The business community in Hollywood is assuming leadership in the development of a sharp vision and a strong direction for our community, said Hollywood Chamber Executive Director Anne Hotte. From Royal Caribbean Cruise Lines bringing passengers to Hollywood on a weekly basis to HEICO Corp. showing outstanding growth within the last year, Hollywood is positioning itself for success. This years Honorees are: The Spirit of Hollywood Award: HEICO Corp., Tom Irwin Economic Impact Award: Royal Caribbean Cruise Lines, John P. Fox CSI Hollywood Award: Hollywood Police Department Chadwick E. Wagner, Chief of Police Community Service Award Recipients: Public Sector: Heidi O Sheehan, Vice Mayor City of Hollywood; Private Sector: Mardi Gras Casino, Dan Adkins 2010 Leadership Hollywood Award: Steve Farbman, Leadership Hollywood Class 23 2010 Hollywood Business Woman of the Year: Jerilyn Grimm, Memorial Healthcare System 2010 Small Business Person of the Year: Robert Rentzer, INRO Marketing 2010 Ambassador of the Year: Karen Renzaglia, Sun Credit Union Join the newly installed Board of Directors of the Hollywood Chamber, fellow Chamber members, honorees and guests on March 4. The dress attire will be black tie. Tickets prices are $150 for Chamber members only and $200 for future members. Get noticed in front of many of South Floridas movers and shakers by becoming a sponsor. Sponsorship opportunities are available. To RSVP, contact Marie at 954923-4000 ext. 17 or e-mail programs@ hollywoodchamber.org. Interested attendees can also visit www. hollywoodchamber.org for more information. Friday, Feb. 11 Good Morning Hollywood Breakfast 7:30 to 9 a.m. 1710 E Hallandale Beach Blvd. Hallandale Beach, FL 33009 Speaker: Broward County Mayor Sue Gunzburger Topic: County Update Sponsored by: $12 members/$20 future membersFriday, February 18th 7:45 a.m. to 9:00 a.m. Greater Hollywood Chamber of Commerce 330 N Federal Highway Hollywood FREE for members / $10 future members Weds., Feb. 23 5 to 7 p.m. Hors doeuvres and drinks served. $7 members/$12 future membersFEB. CHAMBER OF COMMERCE EVENTSREGISTRATION REQUIRED FOR ALL EVENTS! Call the Chamber at 954-923-4000 to register for all your Chamber events or visit www.hollywoodchamber.org Diana Pittarelli, GHCC President-Elect, and Florida State Senator Eleanor Sobel were helping the American Cancer Society Relay for Life of Hollywood rally supporters during the breakfast event.GHCC Trustee Shawn DeRosa Northwestern Mutual Financial Network and Lori Duffy of Dance Explosion.Hollywood Mayor Peter Bober presented the Annual State of the City Address to GHCC members and the business community at the Jan. 14 Good Morning Hollywood Breakfast. GHCC Executive Director Anne Hotte and 2011 Chamber President Donna Dickey of The Miami Herald introduced two new GHCC Trustees, Wilson Atkinson of Atkinson, Diner, Stone, Mankuta, & Ploucha, PA and Jamie Mardis of Sidram Power, Inc.Hollywood Chamber 48th Annual Board Installation Dinner sets the stage for a night of spectacular mystery This years event to take place on March 4, 2011 Scenes from The Chamber HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM25

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After hearing about a 9-year-old childs battle with Lymphoma cancer from a friend, Hollywood resident Kristi Huddleston felt compelled to help in any way she could. She helped raise money for the family and wrote the little warrior a song that delivered a message of hope, strength and faith, and in the process, she founded Music 4 Miracles, a nonprofit organization that aims to raise financial support for children battling cancer and provides music education to lift their spirits and give them hope. Music is very inspiring, said Huddleston, a mother of twin sons. There have been dozens of studies that prove music therapy helps heal all kinds of patients. Its soothing, and this is a great way to help children battling cancer. Huddleston began Music 4 Miracles in 2009, and she is now taking her Hollywood-based nonprofit organization one step further. She initiated Harmony Hope, a music education program specifically created for children battling cancer. Each child enrolled in the program will receive private music lessons for one year in his or her home to learn an instrument of his or her choice. The children will then have the opportunity to showcase their musical talents at the organizations annual benefit concert and other events throughout the year. Huddleston said one Harmony Hope participant, 6-year-old Mackenzie Gonzalez who is fighting a very rare and aggressive cancer called Rhabdomyosarcoma and who recently underwent brain surgery wants to learn how to play the piano. They will make her dream come true. We believe that bringing music into the childs home will give them a positive focus, while at the same time, inspire hope and provide a music education that can last a lifetime, Huddleston said. Music 4 Miracles will host a fundraising event for the Harmony Hope program on March 4 at the Passion Nightclub at the Hollywood Hard Rock Hotel and Casino. The event, which begins at 8 p.m. with doors opening at 7:30 p.m., will feature an open bar for one hour (8 to 9 p.m.); performances by Music 4 Miracles singers and musicians who will perform Huddlestons self-written song that launched the nonprofit organization; raffles; and a silent auction for a $20 donation. It will cost $2,400 for each child enrolled in the program, and while Huddleston has applied for a grant that would put 30 children through Harmony Hope if she receives it, she still needs members of the community to help in any way they can. I believe everyone should give back to the community, and we should all do the best we can, Huddleston said. This event will be good entertainment and a good night out for a great cause. In addition to the Harmony Hope event, Huddleston and Music 4 Miracles will visit the Joe DiMaggio Childrens Hospitals oncology ward on Valentines Day to bring the gift of music to the children fighting for their lives. Huddleston said they will play games like musical chairs and Name That Tune. For me, children are precious little angles, she said. I find a lot of joy in helping these children. Its a great thing to see a child with cancer smile, and (this endeavor) has been extremely spiritually rewarding for me. For more information about Music 4 Miracles or to donate, visit www. music4miracles.org. Hollywood resident provides music therapy to kids battling cancer BY BRETT DALY | brett@hollywoodgazette.com ASSOCIATE EDITORFOR GOODNESS SAKEMusic 4 Miracles founder Kristi Huddleston with 6-year-old Mackenzie Gonzalez. MacKenzie is fighting a very rare and aggressive cancer called Rhabdomyosarcoma. 9 5 4 2 3 9 1 7 8 0w w w m e r c u r ya ut o t r a n s p o r t c o m $2 5 o f fy o u r d e p o s i t w i t h m e n t i o n o f t h i s a d 26 FEBRUARY 2011

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The Hollywood City Commission unanimously approved the Margaritaville Land Lease at the Jan. 19 City Commission meeting, bringing Hollywood one step closer to containing a $130 million tourist attraction complete with a 349-room hotel, public pools, restaurants and a new parking garage. Funding for the project, as stated in the 99-year lease agreement, will come from a variety of sources, including the EB-5 Investor Visa Program, a federal program that offers green cards to foreign nationals and their immediate family members to invest in a project that creates a minimum of 10 American jobs. The EB-5 project will consist of $75 million of the projects funding. Additional funding will come from $10 million in developer equity and a $10 million loan from the Citys Community Redevelopment Agency to be repaid in 10 years at 5 percent interest. The 300-page lease also sets the foundation for the creation of a Community Development District, an independent board with the sole purpose of raising $30 million for the construction of the public portion of the 1056-space parking garage. Six-hundred spaces will be public. Developer Lon Tabatchnick will pay the City $20,000 a month during construction, which is scheduled to begin March 1, 2012, according to the lease agreement, and the City will be paid $500,000 a year, with a 3 percent increase annually, once the hotel is operational. Additionally, the lease states that any changes to the previously approved site plan will require approval from the City Commission through an amendment, giving the City a lot of control over the appearance and layout of the project, said City Attorney Jeffrey Sheffel, who presented the terms of the lease to the City Commissioners. The Margaritaville Resort is scheduled to open in March 2014. I have never worked with a municipality in any state that put forth the effort of working through the evenings, through the weekends, and through vacations to get (a project) right, Tabatchnick said. The whole goal was to get it right. This document has to survive 99 years, and we all worked really hard. For more information about the terms of the lease, visit the City of Hollywood website at www.hollywoodfl. org. DEVELOPING NEWS City Commission approves 99-year Margaritaville land leaseBY BRETT DALY | brett@hollywoodgazette.com ASSOCIATE EDITOR The Margaritaville Resort is scheduled to open in March 2014. Hollywood Boulevard & Harrison Street in Downtown Hollywood Presented by the City of Hollywood and the Hibernians of Hollywood MONTHLY FEATUREDrake & LoganDrake and Logan are 4 month-old twins. Drake (wearing the hat) is the big brother who likes long, excited conversations and is always ready for fun and games. Logan (top) is the little brother whose favorite things include watching football, perform ing his powerful dolphin kick and trying time. Their parents are Dena and Rip Rob bins.of the monthbaby WANT YOUR BABY TO BE BABY THE MONTH?E-mail a hi-res photo to brett@hollywoodgazette.com 27 HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM

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I had a conversation with a good friend of mine who told me about a new strategic partner he had just hired to help propel his business forward. He felt super excited about the initial meetings they had and the possibilities they created for his company. But, his enthusiasm started to dim when I asked him what the status was. He said, Well I hired her, and I havent heard a thing since then. I initially assured him that a lot of work was probably going on behind the scenes and that he needed to be patient. It had only been a week and a half. I could hear myself starting to get a bit defensive. But why? The more my friend kept talking, the more uncomfortable I got. It forced me to ask myself some questions: What is my customers experience when working with my company? Do we set the expectations up only to disappoint? I realized we sometimes get so focused on doing the work weve been hired to do and the results we are trying to achieve that we overlook a critical element: the customer experience. I felt like a huge idiot and a fake given the business Im in. I should know better. It has been an unbelievable wake-up call and opportunity for my company, and Im happy to report its now a topic we think about constantly and, more importantly, act upon. We created these seven simple steps to create an exceptional customer experience: 1) Manage customer expectations: Make sure everyone understands their roles and responsibilities and how often they want a progress report. We use a great project management system called Basecamp (www.basecamphq.com) which allows our customers to check in anytime, and even better, we can give them assignments. 2) Check in early and often: Ask your client every so often how things are going. What could be improved upon? Dont be a stalker about this, but touch base every so often. 3) Develop a communication system that works: Make it easy to share information and feedback. Some of our clients love Basecamp, but others like a weekly conference call, while others love e-mail. 4) Do what you say you are going to do EVERY TIME!: Be relentless about keeping your promises. 5) Put yourself in your customers shoes: Ask yourself, If I were them, would I be ecstatic? If the answer is less than positive, figure out what it would take to get it back on trackand fast. 6) Be willing to say no: When you care intensely about your customers, it is easy to fall into the trap of saying yes to everything. Big mistake. Say no, and provide an alternative solution. 7) Maintain a human touch: Get eye to eye every so often with a face-to-face meeting. Bottom line is if your customers dont appreciate what you provide them, then it doesnt matter how hard you work behind the scenes. Make 2011 The Year of the Customer. You cant go wrong when you have elated customers. Go create some! Wendy Lieber is the president of Athena Marketing, a trusted marketing adviser and resource to companies interested in the growth and success of their businesses. SMALL BUSINESS MARKETINGBY WENDY CROCQUET LIEBER | wendy@athena-marketing.com Seven steps to creating an exceptional customer experience www .scaranofuneralhome.comA R eputation EarnedNot Inherited PINES MEMORIAL CHAPEL STIRLING MEMORIAL CHAPEL Funeral Homes SCARANO Pre-Plan to Guarantee T odays Prices Foreve r SafecareMedical Center Richard J. Wilbur, M.D.Board Certified in Internal Medicine 28 FEBRUARY 2011

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Broward County Commissioners have amended an ordinance that defines and governs dangerous dogs. The newly revised ordinance identifies a dog as dangerous after the dog has killed or severely injured a domestic animal more than once. Under the revised ordinance, a dog that kills once is defined as an aggressive dog and is subject to regulation. The amended ordinance also provides restitution to the owners of dogs attacked by dangerous dogs and requires dogs defined as dangerous to undergo an examination by an animal behavioral specialist for assessment. Broward Commissioner Chip LaMarca brought the amended ordinance forward. This is a basic, common sense change to a bad law, Commissioner LaMarca said. I am very pleased we were unified on the decision to enact real, common sense solutions for the citizens. Our goal was to promote responsible pet ownership around the county, and I think we got a little closer to that today. This is a perfect example of a good non-partisan issue, one of many that will come before us. Broward Commissioner Lois Wexler pushed through the amendment that will label a dog as aggressive if it kills another animal once. The revised ordinance is a mirror of the state law, Commissioner Wexler said. But one free kill of an animal doesnt get me where I want to go. If we define a dog that has killed another animal once as aggressive, it will get the owners attention. In order to qualify as either an aggressive or dangerous dog, the attack in question must have occurred off the owners property and be unprovoked. Broward County Commissioner Kristin Jacobs proposed further changing the ordinance to include restitution to pay the victims documented, reasonable veterinary expenses and disposal costs if applicable. The restitution must be made within 15 days after documentation is presented. We have to be responsible to the victims of these attacks, Jacobs said. They often have no recourse. Dogs can also be euthanized under the current ordinance if they had previously been declared as dangerous and then attack or bite a person or domestic animal without provocation. Any dog that attacks and causes severe injury to or death to a human being is also subject to being euthanized. Dog owners are permitted to request a hearing to challenge those actions. Dangerous Dog Ordinance changed In a new variation of identity theft and fraud, imposters are creating web sites and Yellow Page ads to imitate respectable businesses. Innocent citizens and businesses have been fooled by these criminals who overcharge, do unprofessional work, and are not connected to the genuine contractor. Lees Locksmith of Hollywood and their customers have been victims of this crime. Lees is taking a proactive re sponse to warn the Hollywood commu nity. Through this notice and other pub lications at Lees is putting the word out. Lees general manager Marco Salvino, Jr. warns, Anyone can create a web site such as LeeLocksmith123.com, imitate a trusted commercial contractor and fool unsuspecting citizens. This is happening more and more to contractors providing on site services. Dont be a victim. Learn how to avoid this. Be warned and be safe. Go to www.LeesLocksmith.com and click on FRAUD ALERT for details or call Lees at 954-391-5484. Dont invite a criminal to your home or business. This message was paid for by Lees Locksmith as a public service to the Hollywood community.Lees Locksmith Puts a Lock on Identity Theft Ta Call for free consultation954-234-4567 H&L Electric Motor Repair, IncSales & Services to Motors & Pumps AC/DCPOOL PUMP BROKEN? Lewis Holmes 954-925-6233 2327 N. 21st Ave.Hollywood, FL 33020www.hlelectricmotor.com 10% DISCOUNT WITH AD On-site Service Since 1978 954-444-7708 305-444-7709 Hollywood Home Inspector MEMBER: Building Inspectors, Realtors, and Inspectors locks and window tracks, TIP OF THE MONTH: HOLLYWOOD SERVICE DIRECTORY HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM29

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Dear Pink Realtor, The real estate market has finally turned into a buyers market. Prices have remained pretty stable the last six months, houses are the most affordable they have been in decades seeing some good deals out there and the banks are (finally!) lending to first-time homebuyers again. So, I am ready to buy a house. The problem I have run in to is the real estate agents. I have called at least a dozen of them to find a house. I have gotten two different results, and I dont like either one. The first group, I will call the disappearing acts. I call, I leave messages, I e-mailand nothing. Or, we talk once, and they never call back again. These agents I guess dont want to work. Thats OK; I dont want to work with them. The second group is demanding and pushy. One Realtor had the nerve to ask me on our first call if I was qualified to buy a house. Why else would I call? Then, he even said he needed to see proof that I am qualified. How do I find a professional Realtor to help me find a house and actually give me good service? Sincerely, Customer is Always Right Dear Right, First, on behalf of all of the hard-working, professional Realtors of South Florida, I apologize. As in any field, some professionals provide better service than others. The Realtor who asked you about qualification was actually giving you good advice and setting you up to win. It could be that he did not explain it well, but that is another matter. It is accurate that the banks are lending. However, it is vitally important to know what type of loan you are qualified for prior to beginning the process. Why? Some sellers can accept any type of loan for their property. For many years, any seller could accept (almost) any type of loan. Today, sellers are limited in what loan types they can accept, usually for reasons beyond their control. For example, banks (the sellers of all those foreclosure properties) are frequently only able to accept cash, can usually accept conventional loan types, and less often can accept FHA and VA loan programs. Many condominium sellers cannot accept any loan type and can only sell for cash with no financing. And nearly all condominium sellers cannot accept FHA loan programs at this time. If an agent were to show you houses while unaware of what loan type you are qualified for, it would be highly likely you would eventually find a property you wanted to buy and be unable to do so solely based on your loan type. He would have wasted your time and his, and Im sure you would then be dissatisfied to have never been informed about why you needed to be pre-qualified in advance. Now, to the heart of the matter Lets find you a qualified professional. Not every licensed real estate agent is a Realtor. A Realtor is a licensed agent who is a member of the National Association of Realtors (NAR) and is held to higher ethical and professional standards. There are 1.3 million Realtors, mostly in the United States, and an additional 1 million licensed real estate agents who are not members of NAR and cannot use the term Realtor. In addition, the U.S. Bureau of Labor Statistics claims only about 600,000 working real estate brokers/salespersons (http://www.bls. gov/oco/ocos120.htm). The bottom line: Fewer than half of the people licensed to practice real estate professionally are actually working as agents. A few more go to the trouble to pay dues, advance their training and voluntarily agree to be held to a higher ethical and professional standard. So, how do you find one of the select Realtors who are well qualified to represent you in researching, contracting, negotiating and closing what will probably be the largest single transaction you will do in your lifetime? I suggest the following: Call various Realtors who work in your area find them on the advice of friends, family, colleagues, etc. or from advertising (online, in newspapers, magazines, signs in your neighborhood, etc.). Ask them as many questions as it takes for you to feel comfortable and satisfied that the person you are speaking to knows what he/she is doing. Be sure to ask them what services they will provide, how the process works, how long they have been in business and what extra training and certifications they have. I suggest working with a person who has worked full time in your area for at least three years. Ask for references and check them! Your agent should be your partner in realizing your dream of home ownership, provide you great service and have answers to every question you have. He/she should be loyal and represent only you. And likewise, you should hire the best Realtor you find and work with only him/her. Dear Pink Realtor, All I hear about with this real estate market is how low the prices are and how it is all a buyers market. With so many foreclosures and people giving their property away, I am wondering if I will ever sell my house. When will it be a sellers market again? Sincerely, Ready & Willing but Unable Seller Dear Ready & Willing, The good news is the market is stabilizing and improving. In 2010, more houses sold than at the height of the real estate sales market in 2006 but at a fraction of the price, as reported by the Miami Association of Realtors. So, prices are down and volume is up. Buyers are currently at an advantage. Analysts expect the industry to continue the long road to recovery in 2011. Short sales and foreclosures account for about half of the sales volume of 2010, and there are thousands of such properties in Broward County that will have to work their way through the system before we are anywhere near a return to a sellers market. With a glut of distressed properties on the market, foreclosure cases stalled in courts and high unemployment, theres still a possibility that prices could slip further this year. Market research firm Clear Capital is predicting another 6.5 percent drop in South Florida home values in 2011 (as reported in The Miami Herald Jan 20, 2011). There are some positive signs as well. The overall inventory of homes is down to 40,000 in South Florida from a peak of 75,000 in mid-2008. The law of supply and demand is coming into play here which should raise the median price of a home in Hollywood. Investments from overseas investors have stimulated demand, as well as a move toward granting more mortgage loans in Florida. The even-better-than-good news, Dear Ready & Willing Seller, is demand for move-in ready homes is on the rise. Buyers are beginning to realize that even if they can acquire a house for a low price, there may be months of work at a cost of thousands of dollars to complete before the house is even ready to be lived in. We are hearing more buyers asking for a move-in-condition house than ever. Call a Realtor, and ask about a comparative market analysis for homes like yours. He/she will look up actual closed sales, pending sales and available homes to give you a good idea of what a similar home to yours might sell for. You may be pleasantly surprised! REAL ESTATE Have a question about the real estate market? Ask the Pink Realtor: E-mail RochelleLeCavalier@gmail.com BY ROCHELLE LE CAVALIER | RochelleLeCavalier@gmail.comHollywood Real Estate Q&AAsk the Pink RealtorLeCavalier has an extensive background in land development, construction, mortgage banking, and real estate sales, marketing and management with more than 15 years experience in the industry. She is known as the Pink Realtor around South Florida where she and her team cheerfully serve the real estate needs of many clients. In addition, LeCavalier serves as Fund Manager for SISCO Limited Partners, a private equity fund that rehabilitates foreclosed properties and rents them via affordable housing programs in Broward County, and she is a licensed Real Estate Agent and an Accredited Residential Manager (IREM, ARM). For more information, visit www.pinkrealtor.com. 30 FEBRUARY 2011

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Short term terms also available $399/wk.5334085SPORTS and competitive instruction on the oldest and most noble olympic sport. All age groups above 7 years old are welcome! workout while learning this ancient European martial art. Or, give your child a path to success through a sport that teaches great mental skills, leading up to scholarships in top schools! www. 917-685-5539.5247319 ads online at www. hollywoodgazette .com Place your classified ads online at www.hollywoodgazette.com Jennifer A. Sandomir PUBLISHER Brett Daly ASSOCIATE EDITORbrett@hollywoodgazette.comJack A. Siriani DIRECTOR OF SALES AND MARKETING Richard Mann CREATIVE MARKETING STRATEGISTrichard@hollywoodgazette.comCourtney Ortiz COVER PHOTOGRAPHERwww.courtneyortiz.comCaron Conway LEAD CORRESPONDENT/ CALENDAR EDITOR caron@hollywoodgazette.comMarika Guyton EVENT COORDINATORmarika@hollywoodgazette.com David M. Udoff CORRESPONDENT Marty Foyer DINING COLUMNISTdiningadventures@aol.com Southeast Offset (305) 623-7788 PRINTER All Service Now! DISTRIBUTION Gilmore Associates DIRECT MAIL SERVICESHollywood Gazette Copyright 2011. All rights reserved. The entire contents of the publication shall be the property of Hollywood Gazette. No parts hereof may be reproduced without prior written consent of the publisher. Hollywood Gazette is not liable for errors appearing in advertisements beyond the cost of the space occupied by the error. The views and opinions expressed by our columnists do not necessarily reflect those of the Hollywood Gazette. Established in 2001, Hollywood Gazette is independent, community newsmagazine available by subscription and at highHollywood, Florida. 954-962-8180 or visit www. hollywoodgazette.com. Ten-year-old pianist, composer and entertainer Ethan Bortnick, a Hollywood resident, brings his national touring show to the Hollywood Central Performing Arts Center on Saturday, March 5 and Sunday, March 6. He will perform music ranging from Mozarts Ala Turca to Little Richards Good Golly Miss Molly to his own composition Arctic Jazz. In addition to this tour, Ethan has made four appearances on The Tonight Show with Jay Leno and has been featured on The Oprah Winfrey Show and Good Morning America. In February 2010, Ethan was the youngest participant in the We Are the World 25 for Haiti recording, where he performed alongside Barbra Streisand, Gladys Knight and Celine Dion. The March 5 show occurs at 7:30 p.m. and the March 6 performance takes place at 3 p.m. Tickets cost $40, $35 and $30. To purchase tickets, visit www. ArtandCultureCenter.org or call 866811-4111. Ten-year-old Hollywood resident and pianist to perform at the Hollywood Central Performing Arts Center HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM31

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Always, Jen I love you with all my heart and soul, Sweetheart! Love,MichelleDear Pauli, I love you so very much, one year ago we met and soon Ill be your wife. I look forward to a lifetime together. ElBri-Bri, LOVE NOTESSteve, I treasure you. All my love, Judy xoxoTo Clara Gracia, Me Amor, te quiero muchoYou are my destino with love, AlexTo Jackie Kimmons from SonnyHappy Valentines Day, Wes. I love you more. Love always and forever, Robin Iris,You are in my dreams when I sleep, and you are in my thoughts every second Im awake. Love you always, Your Husband Tom Dear Queen, I will always love you till the end of time. Love, Joe You have given me the best gift anyone can ask for...a son. Looking forward to a wonderful Valentines Day with you and our baby!Babe, My friend, my first love, my only love, my husband, my Ernie.To my Valentine, Always your Valentine, Lisa Every time I see you, I fall in love all over again. Thank you for sharing your life with me.Love Always,Jack Mindi, To my valentine who always makes me feel like daddys little princess -Cynthia Thank you for filling my heart with so much love, joy & happiness. I love you more than all the Valentines in the world! Tommy Penny & Jordan With all my love on Valentines Day Love Dede You are the Best Sons a Mother could EVER ask for! I love you both so much! Dear Mike and Jack Gallagher Love, Mom To Matty LoveHollywood Love Notes 32 FEBRUARY 2011

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Custom Pet Portraits by Drago Milic call 954-924-8211 Do you Want to without leaving your job. Call now and listen to what message) Community comes together to support a local family Priscilla Avilez hasnt lost faith. She hasnt given up hope. She knows her husband will get better soon and will be reunited with her and their three young children shortly. And until then, Priscilla has the love and support of family, friends and the community. Last September, Priscillas husband, Derek, a Hollywood firefighter, had a skim boarding accident on Hollywood Beach and has since been at Memorial Regional Hospital paralyzed and on a ventilator. Priscilla witnessed the accident. She recalled the scream she yelled that informed others of the accident; she recalled the feeling of panic she felt when she saw her husband floating in the water; and she recalled the doctors telling her he had broken his neck. But despite all these tragic things, Priscilla has remained strongin large part because of her support system. Before Dereks accident, I didnt see the kindness in people that I used to, but now, I see how much kindness people have to offer, she said. The community has responded very well. Theyve gone above and beyond helping us out. Priscilla said Dereks co-workers at the fire station have picked up his shifts so Priscilla can still receive his paychecks and said dozens of people have approached her wanting to help in any way possible. The Hollywood Junior Chamber, or the Jaycees, for example, recently donated the money they raised at Hollywood Gazettes monthly Party with a Purpose event to Priscilla and Derek. The fundraising event raised about $1,500 for the Avilez family. The Jaycees is not always about putting on events to raise money for our own organization, said Sara Lavenka, president of the Jaycees, who said she was thrilled with the communitys response at the event. We try to have events that benefit people in need, and this was the perfect opportunity to do so. Priscilla is a very, very strong woman. She and Derek have faith and strength, and they are a great couple. Priscilla said her husband is getting stronger every day she said Derek recently breathed on his own for 12 hours and said she will continue to perform range of motion exercises with him until he can do everything on his own in rehabilitation. She feels confident he will get better soon and feels grateful for the generosity the Hollywood community has shown her family. Every time I turn around, someone is planning something else (to raise money), Priscilla said. Im very thankful for everything everyone has done for us. Im very happy. Anyone interested in making a donation to the Avilez family can contact any Hollywood fire station. They will collect checks (made out to Professional Hollywood Firefighters Care of Derek Avilez) to give to the family. BY BRETT DALY | brett@hollywoodgazette.com ASSOCIATE EDITOR benefiting Hollywood Relay For Life $10 donation at the door for the Derek Avilez family. Derek Avilez HOLLYWOOD GAZETTE | 954-962-8180 | WWW.HOLLYWOODGAZETTE.COM33

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story pool home on 3 lots. New on the market Intracostal view Asking $1,199,000. Hills one story home. 3 Bedrooms 2.5 baths with pool and 2 car garage. Large living and dining room with access to pool area. Split privacy. Kitchen Good condition but needs cosmetic updating. Brick paver patio. Gated community close to shopping, I-95 and turnpike. $284,900. Lovely 3 bedroom 2 1/2 bath, located in a private cul de sac in the Homes at East Lake. All windows and doors have accordian hurricane shutters. Tile oors downstairs, carpet upstairs. Gated community with pool. Near beach and downtown $1900 per month. For sale at $255,000. Spacious 5 bedrooms 2.5 bath home with customized pool done landscaping in prestigious Emerald Hills. Centrally located, worships, shoppings, beaches and major $429,900 Come see this tropical Hollywood Lakes. 2-story, Key-West style charmer with 4 beds/ gourmet kitchen, wood yard, built in 2004. Great location, steps to Intracoastal, minutes to beaches. Gorgeous 954-989-4655 carol@ussteam.com www.carolsuss.comCarol Spanier954-963-1367 carolspanierreal@bellsouth.net henryteam@bellsouth.net Call the Multimillion Dollar ProducersJoan Henry954-849-4936954-260-7531Neil Spanier754-244-3155954-966-7734 ellen.wrubel@ oridamoves.com Oren Hilel954-554-0124 oren.hilel@ oridamoves.com www. oridamoves.com/oren.hilel The Preferred Team!954.270.2163 Direct micciol@comcast.net Over 100 years of Bringing Buyers and Sellers Together Hollywoodwww.floridamoves.com/hollywood 3319 Sheridan Street Hollywood, FL 33021 HOLLYWOOD LAKES FABULOUS INTRACOASTAL VIEWS EMERALD HILLS AT A BARGAIN EMERALD HILLS 5 / 2.5HOLLYWOOD LAKESUpdated 2 bed 2 bath condo tile, newer kitchen with new counters and wood cabinets, appliances. Enjoy eat-in kit, large living room. New baths .Washer and Amenities include pools, sauna, tennis, club house, gated entrance. Offered at $169,000Bernard Shapiro954-830-3275 www.bernardshapiro.com SHERIDAN BY THE BEACH CONDO MINUTES TO BEACH JUST LISTEDCall us today for all your real estate needs! HOLLYWOOD LAKES FOR SALE OR RENTFabulous Ocean and oor REO. $624,900. Pending! Intracoastal vistas, 2075 SF $350,000.Linda Rose/Elaine Hedleston Team Linda cell: 954-559-1680 Elaine cell: 954-629-9105 www.Floridamoves.com/linda.rose, www.Floridamoves.com/elaine.hedleston RENAISSANCE ON THE OCEANNorth Miami Greynolds Park 2/2 condo. Very clean. Great view. Washer/Dryer in unit. $89,000.JUST LISTED OAKRIDGE BEAUTY Spacious 3 bedroom 2.5 baths 2 story Mahogany model in immaculate Granite in kitchen and baths, 18 tile on 1st oor. Private covered patio overlooking private spacious garden, Accordion storm shutters on 2nd oor, Gated community. Shows 5 Bedroom 3.5 Bath tropical paradise with corner property. Split oor plan and new gourmet kitchen. ANN LANE954-802-5107DAVID LANE954-258-0510 davidlanepa@gmail.com EMERALD HILLS GOLF COURSE $649,000 selling? Call David Lane. JUST LISTED JUST LISTED 100 ft lot; Home over 2500 sq ft; 2 car garage 3 bedroom 3 Bath; Updated electric; Tiled throughout; Laundry room; BackYard; faces Southlake Dr; Offered at $599,000 Fabulous 3 bedroom 2.5 bath patio home with own pool and 2 car garage. New granite kitchen, with cherry wood cabinets and tile oors throughout .Built in Ofce with Murphy bed. Good condition.. Full accordion hurricane shutters. Private back yard beautifully landscaped with Mexican tile around pool. Pool needs new diamond brite. Gated community. Not a short sale. FHA nancing available. Offered at $279,900. Lovely 3 bedroom 2 1/2 bath, located in a private cul de sac in the Homes at East Lake. All windows and doors have accordian hurricane shutters. Tile oors downstairs, carpet upstairs. Gated community with pool. Near beach and downtown Hollywood. Also for rent at $1900 per month. For sale at $249,000. 5 Bedroom 3.5 Bath tropical paradise with sweeping golf course views from this huge corner property. Split oor plan and new gourmet kitchen. Direct ocean 1/1 corner unit on Hollywoods Boardwalk. Direct ocean and Intracoastal views. Building recently painted. Roof Top Pool. A must see! This is a short-sale, bank approved at $192,000!!! No short sale of foreclosure here! Spacious 2 beds/2 baths on high oor with spectacular east view of ocean, intracoastal, Diplomat Golf Resort, city, canals. Kitchen has granite counter tops, stainless appliances, wood cabinets, washer/dryer. Tennis, pool, tness and much more. Walk or bike to beaches, shopping. Super location, luxury lifestyle! Offered at $299,000. Updated 2 bed 2 bath condo with screened balcony facing garden. Beautiful neutral tile, newer kitchen with new counters and wood cabinets, appliances. Enjoy eat-in kit, large living room. New baths .Washer and dryer. Lots of closets. Ammenities include pools, sauna, tennis, club house, gated entrance. Offered at $169,000Fabulous Ocean and Intracoastal views from this beautiful 3/3, hi oor REO. $624,900.Intracoastal and park panorama from highly upgraded mint 2/2+. $595,000Intracoastal vistas, 2080 sf, wood oors, private elevator entry. $475,000. Carol Suss 954-989-4655 carol@ussteam.com www.carolsuss.comCarol Spanier954-963-1367 carolspanierreal@bellsouth.net henryteam@bellsouth.net Call the Multimillion Dollar ProducersJoan Henry954-849-4936Robert Henry954-260-7531Neil Spanier754-244-3155Ellen Wrubel954-966-7734 ellen.wrubel@oridamoves.com ANN LANE954-802-5107DAVID LANE954-258-0510 davidlanepa@gmail.comOren Hilel954-554-0124 oren.hilel@oridamoves.com www.oridamoves.com/oren.hilelRay & Lucy Miccio The Preferred Team!954.270.2163 Direct micciol@comcast.netBernard Shapiro954-830-3275 www.bernardshapiro.comLinda Rose/Elaine Hedleston Team Linda cell: 954-559-1680 Elaine cell: 954-629-9105 www.Floridamoves.com/linda.rose, www.Floridamoves.com/elaine.hedleston Over 100 years of Bringing Buyers and Sellers Together Hollywoodwww.floridamoves.com/hollywood 3319 Sheridan Street Hollywood, FL 33021 SOUTHLAKE STEPS TO THE INTRACOSTAL THE GREENS OF EMERALD HILLSCORNER 2 STOR Y 3 2.5 TO WNHOUSE EMERALD HILLS GOLF COURSE $649,000MAINSAIL ON HOLL YWOODS BOAR DW ALKDUO H ALLAND ALE BEACHSHERID AN BY THE BEACH CONDO MINUTES TO BEACH RENAISSANCE ON THE OCEAN SHORT-SALECall us today for all your real estate needs!Take your Real Estate Career to the next level and nd out why we say, Its Better Here! JoinCBtoday.com 954-963-1600Spacious corner 2 story 3 / 2.5 townhouse with garage, 3rd bedroom on 1st oor now used as family room/ den. Screened patio off eatin kitchen & living/dining rooms overlooking lush tropical garden. Extended master bedroom with private screened balcony. Gated community. Beautiful setting across from TY Park. Close to everything. $229,900HOLL YWOOD LAKES FOR SALE OR RENTThinking of selling? Call David Lane.North Miami Greynolds Park 2/2 condo. Very clean. Great view. w/d in unit. $89,000. REDUCED