The Blue Eagle


Material Information

The Blue Eagle
Physical Description:
v. : ill. ; 43 cm.
United States -- National Recovery Administration
National Recovery Administration
Place of Publication:
Washington, D.C
Creation Date:
June 25, 1934
Publication Date:


Subjects / Keywords:
1929   ( fast )
Depressions -- Newspapers -- United States -- 1929   ( lcsh )
Depressions   ( fast )
United States   ( fast )
Newspapers   ( fast )
Periodicals   ( fast )
Newspapers.   ( fast )
Periodicals.   ( fast )
newspaper   ( sobekcm )
newspaper   ( marcgt )
Spatial Coverage:
United States -- District of Columbia -- Washington


Dates or Sequential Designation:
Vol. 1, no. 1 (June 11, 1934)-

Record Information

Source Institution:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
oclc - 16917556
lccn - sn 87091090
lcc - AN14 .B48
System ID:

Full Text


Issued Weekly by the National Recovery Administration, Washington

- I


New Office Handles Allo

Code Violations and

t Complaints
y;, ".:. ', Iy -
.*i- 7 '1 --" * *'' "

!Al IState Compliance Officers of NRA Now Under

Direction of an Assistant Administrator

Newly Appointed Official Will Direct Code .Authority Toward
S Real Job of Self-Government

T he President's telegram sent to'the Charleston, W.Va., cele-
bratidnof the first year of NRA, he said: "The first phase of .drawing to a close. Ninety-five. percent of industry
.beeh'odified. Very-soon we shall be free to concentration
continuingg task. of code organization, code revisio' and
/niance." :, .
MI ppintment of an Assistant Admxinistrator for Field
% mnistration coincides with the entrance of NRA into this
'con phase of Code Administration.
1'v .... ".* - -- *

Machine Age and

Its Laws Must be


Edward A. Filene a Degartment

store uwner, ueciares uoo r-
dination is Prime Requisite
for Economic Success

A radio address over the National
Broadcasting Co.'s network was
made last Friday by Edward A.
Fiene, well-known department-store
owner, who said the machine age
had arrived and its laws must be
obeyed. He thought there must be
not only.coordination of-the various
units within each Industry but co-
ordination of industry within
"We hear otherwise intellgept
people saying today that the "new
deal" means regimentation. It
doesn't. It means freedom. It
means freedom from the domination
of the chiseler, whose power was
such that he could and did compel
American employers generally to cut
wages at a time when only a general
raise in wages could save American
business from prostration.
Nothing short of Nation-wide co-
ordination of American industry to
remove wages from competition
could achieve our emancipation from
this tyranny.
Obey Laws of Machine Age
"We cannot return to the old road
because, we traveled that road as
far as the road went, and came to
a place where we had to take an-
other road or stop. There may
be better roads somewhere, but
that isn't the point, and it is a waste
of time to argue about some Ideal
social order-either some past Arc-
ady or some future Utopia. The
point Is that we have arrived at the
machine age and we must obey the
laws of the machine age or take
the consequences. Our machines
have become so productive thht the
masses must have an enormous In-
crease of buying power or the ma-
chines will choke; and to provide
them with such adequate buying
power necessitates the Nation-wide
coordination of all our economic
"Not merely coordination of the
various units within each industry,
but coordination of industry with
industry, coordination-of industry
with agriculture and coordination of
capital, labor, and sclentflc manage-
ment In the interest of the mass
consumer and of legitimate profits
to business."

Conferences Settle

Legal Difficulties

Litigation Division of NRA
Avoid Court Procedure by.
r.. UndtmtAndiniRinilemst'

ofCode Enforcement'

This week one of the assistant
counsel of the Litigation Division of
the NRA received a letter addressed -
to him, "c/o War Department of
the NRA." The correspondent send-
ing this letter, probably believes that
the Litigation Division counsel are
in a constant state of war with code
violators-and that ".cracking down"
:is "their only function. .
--It. can he said that more cases
have been settled by-the Litigation
Division around the conference
table than have been actually set-
tled by litigation, although the
courts, with one exception, have co-
operated splendidly In the enforce-
ment of the act. .
The Litigation Division Is riot
concerned solely in -getting the best
of a legal argdiment with'those who
have gone into rebellion. against
some code, but they are first and
foremost a' part of the National, Re-
covery Administration. .
The men In charge of litigation
work cannot, of course, treat those-
who have been. violators just the
same as those who have cooperated
to make the codes work. Asa mat-
ter of ordinary good faith to those
who have helped .In the Administra-
tion's plans .for national recovery,
violators must be treated differently
from compilers.
Compliance of Business Rules
But after all, the prime motive of
all. enforcement work Is that indus-
try shall be led into cheerful com-
pliance with the new rules of the
business game laid down by the
NRA. If penalties must be enforced
and restitution obtained, this must
be done, not in the spirit of persecu-
tion, but-simply to play square. If
violators realize this, the work of
the Litigation Division should be
helpful in- bringing about industrial
peace rather than being simply the
"War Department,of the NRA."

Needs of Man
When we look over this great flow
of industry as It comes through NRA
we realize that the greatest part of
Its activities Is devoted -to 'the needs
of man, the things that hbe eats, his
clothing, his amusements, his trans-
portation-all. of'these things are re-
ceiving the attention of NRA.-By
Charles Oarvin, Secretary, National
Stationers' Association.

Courtesy of Th.c-Tribunei Tampa, Flor-a

a" .e'. this new Assistant Ad-
> iniltrator have been ..placed the
"XState. Compliance Officers of
.NR.A;, the Compliance Division in
iashingtoni including the Compll-'
.ace.Oonci, and a new office which
willprobably. be called the Code Au-
thority Adninistration Office.
;'V'T.,ia *reorganization will central-
islthe':receipt of all complaints of
'iwbatyer nature which come into
E n-,.nd. will place. the "respdti2si-
Sfitty forifollow-up. upon one official,
ithdia'Fl el d :A administrator.
& oIds-o.fComplaints .
. .. .. . .vedW.D-IMIa''ffr'
['aliopt :entiely into 'two categories.
ift-.6.on6e hand, there are the com-
pints :alleging code violation, and
Son.ti'': other hand, there are. the
'nomplalnts' alleging code maladmin-
istratlin. The first class of coin-
I-'plaints:re now handled jointly by
.the.: Compliance Division and the
,coe. afithority, their routing de-
*i:pending upon where they originate,
; and. he: pirticaular code authority
,'c6cerned."'lThe second class of com-
;.plifnts ate now handled by the di-
vision -and deputy administrators,
4-wh' usually refer them to the ad-
m..inihistration members for" comment
K: 'and action since if code maladmin-
I. tsfration exists it is probably pri-
.'marily the .fault of the code au-
,-';:Uider the new field administra-
b';..oa set-up, the field administrator
will be responsible for studying the
.wo rk of the industry division inso-
far as this wbrk relates to the effec-
:t1ve execution of code provisions.
A:.: field administrator he will have
.. nouresponsibillty for any matter per-
,ii.,.ning. to code legislation Itself,
'rsuch as a proposed amendment, in-
.,terpretation or explanation of an
e.,'xisting provision.
Job of Self-Government
"..AsBthe work of code legislation
::ilnds up, NRA is becoming Increas-
S'ugly conscious that the real job of
self-government Is just beginning.
S'hls:Job cannot be properly launched
until .code. authority organization is
Scompleted..-In other words, one of
the field administrator's tasks will
ibe to bring pressure upon code au-
,.,thorlties to adopt their bylaws, set
u p their complaint committees, and
.utbmit their budget and assessment
;.plans for the approval of the admin-
;lstrator. Unfortunately, these ele-
.mentary mechanical details are not
as -far. advanced as they should be
j%.tthls: time, and the selection of
L.oi "'of the crack executives in NRA
.ts6eed this work Is Indicative of
TPe, .Iportance the administrator
teaches to the functioning of the
.0'.ode Authorities Must Do Job
i It is the administrator's firm con-
lti6n .that insofar as the code au-
ghoritles do their Job, NRA. will
3e..less and less to do. In other
Iords, if the code authorities were
fulnction with 100 percent effl-
ency NRA's" organization would
V almost :innmcessary, but Insofar
(W-de:Kauthoritles fall to function
*LlQ.-.percextet efficiency, NRA's..
:Tisinade that much greater.

Price Cutting Ruins


Without Fair Competition, Ad-
ministrator Tells Memphis
Convention, Business
!- W ,u-M "estr "et',

The Natiopal Recovery Adminis-
trator addressed the annual conven-
tion of -the Retail Credit Associa-
tion In Memphis, Tenn. last Wed-
nesday. He said: '
We in NRA know, and plenty of
you know that without the fair com-
petition proclaimed and established
by industrial codes, thousands upon
thousands more business houses
would be on -the junk heap today
hnd, inevitably, more thousands
which are surviving and beginning
to prosper, would land there despite
the wisest credit management or
sound merchandising policies of the
men who manage them. /
When the merchants of this
country put a halter on price cut-
ting, and locked up the loss leader'
where it can do.eno harm; when in-
dustrialists combined, with the
blessing of law and government, to
prohibit the unconscionably de-
structive discounts and rebates
through which the businessmen who
pinned hope to volume could hurl
himself to destruction by the mere
expedient of doing more and more
business, losing more and more
money; when they did these and
similar things they made possible -a
return to unfrenzled merchandising
that Immeasurably lightens the load
of responsibility on the shoulders of
you credit men."

They Benefit Too-
Six hundred retail-store execu-
tives viewed the "new deal" from
a variety of practical angles at a
recent meeting and, with a few ex-
ceptions, declared it a benefit to
their business.
Speakers at the opening of the
annual convention of the National
Retail Dry Goods Association, all of
them executives basing their opin-
ions on their own balance sheets,
reported that retail trade increased
from 10 to 40 percent In the year
ended June 1.
The NRA was given credit for
turning red Ink to black, however,
by David Owens, president.
He attributed Improved condi-
tions to NRA control of wages and
prices and said that "I don't know
any responsible retailer who wants
to get rid of the NRA and its codes."

June 25,"t

NIRA Proteci
I. "A : .a I ..

Against 6mpol

Section 3[E] lnsuresi
Competition When AffA t
by Foreign Goods,

The.purpose of section 3 (ef-
National Industrial, Recoveryj.
to insure the maintenance,46
Sof fair solapetition when stfidci
Stenance Is- seriously. endang4
reason of foreignpompetit!ion
designed tod relieve .industriesis
have Incuried I lncreased'dfips
tage In edmiettion 'vithi-.
due to Increased'bosts ora otite
tors arising from aldherenceRt
National Recovery program -I
connection consideration ::ew
.given to various offsettinrg, i
such .as changes. In' forelgi
change. .. '.'- '-..:
rn order to obtain' actloA
section f ,(e)., it is :eiesary AI
code rf .fair' competition oi
President's Reediployment" L'.
meant be in actual-operatitn'l
domestic. production' o o this
Switch respect to which' anci
competition from import'fii"
Moreover,." It' will ordiaiTf
necessary to file a. complaint
that iectlounlia'.d mae:a:
c-cas 'that.' Iiports.; aie ist
or: ihcreasng',(that: .isiscgn"
increasing) In ratio to dome
duction; and that ,the lmg",-
on :such terms or.: uindersi.
ditldns as to render':ienteffdt
Seriously to Mendanger. tbC
tenande of .a code" or'-'aree' i
Actual operation .:nan':in.
Complaints :may be mad edt.'t
proprifate fradd.orgamiza on ol
author ity.or -by '.a labor
Single produce iniflssa
is. resposible for'th'e. entire'u
gteat bulk,, of domestic prodi
of the :atldle -i' question.
.Complaint: Form Outlined
Office Order No. 37, which. i
obtained on appllcation-tol.:,tbil
ports Divihion, contains the
scribed form on whichc.60mp
must be made and a schedule o
Ing the type. of informationi"
sary to enable a..decislon :io
qdestdion -whether .ain.Tfivet
is warranted. This schedule
signed to assist Industries t:o1
a prima face case: for ihvest6i
under section 3 (e)" If It Ie-
mation called for .therein,'is4;
fully at the. time of flung.a'
plaint, It' will not only faciltal
cision as to whether the'.comi
should be the subject of an:i..
gation but will also '.ekp.d"lti
completion of .. an investli
should It be ordered. .:..):i..
.An industry 'desiring.-'to ,m
complaint should studythb,:;sc9i
carefully *.and write, the, ..:
Division :of the National. .eP
- Administration regarding "hany0 I
lems which may. arise In exec
It Any. -adjustments .^whic&i'
Seem necessary or advia'ble 'w
authorized.' "
When the complaint Is re1ett
thed' Imports Divisidn; Bujipo it
the necessary Informat1dni,"lt;.
given careful' consideratlon."a
report made ,to the.. Presldi
quickly 'asi possiblee .In ordert.i
able him to decldq whetbe.a
investigation by the Tariff' Go
slon'"Is warranted. W hen ri
by the President, the Tariff.Cbz
slon .Investigates, holds" a':
Hearing, and reports Its finding
recommendations to him :-O
basis' of thee findings anddri'
mendations, the. 'Presiddent"'
such action under' section 8 (i
may be deemed by him approp

No Use for Red in

The following is an excerpt t"i
a letter written by a Norfolk,,q1
lumber company: ",'
While our company Is not mail
money,'we are most gratifiedt'no
find It necessary to use red Inl:
this, the anniversary ofthe-NItA
seems to me a propItious" tifmh
express to the .Presidexit, youi
your assistants, one Republtani
i berman's '"sincere 'appreiaon"'A
your untiring efforts In y.-bur?
and the wondeuful.-resnls obtai
* , -: " :'6 ", '

se.N. 3 -




*'. v -; *"




uithday Vli24%

iessigesOne II. Mu nroe, Secretary,
,foriidiSrS'dFlrorida Members
tif(id altS.a Pioneered Stabilization
bfth brlbutes~ to :.. .. eq Retail Grocery Association of
4~ rersit6'fatd'. 4Sblithwjest -lorida" recently Deld
tthhirxe"onve6n ti1b in'- Tampa,: apd
e Ao~tfi'.Na. .Wrhi/!N. ...Muimroe, :secretary-manager,
made .the fillowing orders:
^td-ciie".f ;-' .i r&ll:.that; .1 year ago the
6-eUnd:..Wmrtd :Natiboani t.ecoery Act -was InaugU-
oroery ra~iai rated- and, the.'grocerymen did their
'hopefo^the: --pdrt-. of pilneettug through their
tralUsts;lab ..aders -traade'association, f.or ithe purpose of
pngms"- and poles- --stabUizing the..- grocery Industry.,
ig ;hi -i"Sdi:cl e nd ; '-Today,-wefind that our business
hout-bCtMihounythe: I 24:L- percent greAter: :than it was
>'djed t'dhnitljriflig 5BlY- 5,a .ya~r.'ago.,; "This 'we atctribute to
.rg ... .-the National Recovery.' Admnistra-.
^ ; : .: .; .,.: ..... .: ,,' t, ;* b .,.:*, *-.. .: ', .. .: _-. .. ..: 4
usiti MebM ages' .- ,."Thereis nothing that. I. say
'Sho" Govero o thd e -trri: fm of:'praise. for: the.
ofS0tz.:o ,mr, f I ,,- ec.ther
sohraiftlaons 'on an.' 'officials. of .thbe Natofioal Recovery
R whits cord'0' .Adlminlstration;...for these, men. have
rt'Havisud prboc- given. antirily--:of-thelr time to"'tbe
lorida too people drawingn of codes, and putting them
ent you; id 're- intoeffec,-and, wridng. out. other
..isheb '' '', recovery, programs wich have- kept
Djreetors,' Xmerican': .tthis .ouny out -f ternal Indus-,
trial strife" .
resident ease aaregoing into-our second
artiest.on..gratlaons year-with the election' of a new.lrei.-.
etiondf."the.frstear's .dent and a board of directors with
6 oiNatlo -,ReoV ry 'd- definite pla,' of' bperatlon. There
o-nstructive.-. .wl be ad ttal of:-6-subexecutive
?imddb^n'cWtli ^,6. comndttees in the association,., men
.copnectin w ei 't: picked for their -ability, leadership,
Ro 06" Iron e ed" andtl qdalifieations. These conmit-
itbuted greatly to;t; tees are as follows .- "-
'^*:i:l;; handing ,"*, ;Cooperative buying; -advertising;
eratltPledged handling- complaints and:- recom-
i606: 'a g.. mendationsf6r Federal food supply
u.taWdt aagug- depots ; a griqvance .- committee;
zon.fetai Code Au.- x;merchandisLng;. and the ,last- and
a ;b'. futh e.Nity.' -most important is .a committee of
Oe* Authority n, ac6unts. Thlik committee will
aacontln fiaceof the 'undertake. to teach.'tbe old Dutch
fooperaopnthat we systeni -of aeco6uiiti to 'memIrs of;
dto datetomake e the -asdociation.6so that they. may
greatciarterof k-niow the- exd&t.financlal condition
.Ounder ck;emer :of their business.". -
es-hrer tbr'wh ibbc-- .. ...... -. -.
>spi4of aress;:niot SmallMiSrchaint .Sells for Less -
mit to ;their -empiloyees;--: *..- .*.'-, -1:-; ..*
cometitb sw --.-'--am going to take this oppor--
tKct -it fr i.-tunty. to.pve my opiniout -mein-

teg 'Ohbttoerx~~ty'' cons. .^Pendeut': 'merchant You'; 'eXpress.
e ft .saying. that you. cannot.
s.ndtbe-o'Natons e me comPetit'iveplrices'of the-large'

ve~ryand clalrecon- merhant,. sells "-: a-.a ctheaper"prilce
to epfp?^fec -'t o; the i~'a than. *the -l largest: .chain2-. NRA- has
!b.scedoan addonsl .burden on-the-
*nub~'.dolrs organizations by the.enforce-
.. iflve" -o...- went..o.tte eminlmdim 'wage." This
-n -. lies. -has .tendency to better the inde-
oackw orkThe p'.endent.".merehanLs position by
"ng'Aq u r, t him on a- more equal foot-.
be m "anua srer -. a ing .with his .competitor.. No one
t-ege the Inu- .an dispute t.he fact ithat a- strong
s4M-!po 1fih i tetai grocery association hlaving.the
Ai n e t supirt:of its wholesalee and. jobber
Y.& IA corganiza.tbon and working -together
Waxand ;:,could .place .an independent-,mer- '
oy-.On'- the- h-i-ch ant. on' an equal .footing, econom-.
S"-annivr.:say f theailly, with his, Competitor. .This co-.
"tiea.o 'o t "eoperaton is :ihdispensafble for',sour.
overcXct hd' Coe Am"welfare.". -- .' '- * "'" ***
li'.; urnitiireand flor :
vi&'=nrogres'ma.ade.:"- Diision. N. 26, Retail Lau'mber
-admIis :tr i d':oas:a nd 'as and "Building. Material Code.--.,
iiiiya] pport.and' Members' o .'1f Retail Lumber and
i..4A.e effortsyonu re. .Bqldrng:Mateural.ode, Diision No.-
' r d ,: :daho, Montaua, Oregon, a od
,p, /.-ttS : ;-.*. {- :. -1' *eY~ai~da desire, to coogratLiate you"
ad from lii .... -,; s.on the success of' th'e flrst .year's ;
i-- ee -operation *of- the NR'A assapplytng-
late Lumbme not, 'ldustrybut to lsbor 's:
Oe. ousanddretail well, and we. pledge ur continuous.
,. '" iastern-.LPen.syL- support to'the NRA Adminlttatlbon
ieso New ersy,. Dela- as a whole." :. -" o -
;and radn&,lbitrlct.oq.Gt--. . ..-
coN iidrg.'=N:RA -N A Great- Public Se vlce,. : '
ersInd,'p'ho u b i.en .Textile Processing Code Author--
berj.Idupstsj' 'h b 'e ity, Stanley R. Stager, Chairmaut-
'pn":a tb despal":Boir- D'iesp-tt aUi-criticiebu, I am corp'
f- "e.hca, sound
w oirir t opes- to dent thlatthle uderlying principles.
ecbveryAH .i.lreds 'of 'of 0the, Natlona Recovery Adminlnsb-
M4Sa.ngi rgmlNa-... tatio n are-.sounbd and tai In, due
Ltf :oOmUpqtpi'h and' time, they :WilUe betterr cnompre-
teeCs a ......le r com ended1 appdt rociated by the pub-.'
g'ga- 4eL. -'bjt.. Ken ic generally. .Plaase accept. assur-
"OP .; ... . ': . t. nces of ;m y: cR i.tai ed su, import and
ly^ ^ :.' '! ; r1b.!" : .'.: : ": best. w ishes, =; i" '."- "-. "
'be r Fiber:.,,End Feuther.
""'AtobyA '""Ther .Code -' Authorify. ,-Y;bu have.. our
Xi m w 't E.. .oc- whole-hearted--idpport for. the con-
letiat' ^anniversary b" ttnued ,success, of -the-. National lie.
ltecoery.Ad.minlRtta- eoyf:e Admlnlitratior." .-
lfata aidon .wiea n ..w 'Coat'r end',"S9t 'Cade 'Authority,
,ts;:;zpeclatj.oufor -the George .W. Alger.-" The (oat and
t;otthe NA hin the. BdUIt-'OOde'Authority, offers its con-
ian t6.o.assure'ybiu graduationns .on the. flrstanniversa pv
: 'f-endedand 'a'

iue4'::oopera~on'..P and- ot-NA and pJerlges Itself to attempt
-.Ti- d Indup.try .wel to meet' fairly and Impartial]y. the
opportunity Sf6ror oeo, -new .-problems 'of, buflness better-
zll3pu^:to-'do Itt share self.goavrn:.
b1 1nent. of. the-goal meait- hoW cbntepilatfd by the -Na--
"":'-:-:'.-".':'r-' -onA Re ry Adminletratjon, "
7Ge;r"i,"-.," l'-i.- '-'he.... "
'I '.%6o ito:- an: ,,_p-_ 'ndD geBisef ,,ttm

:;% .' .;' ..,? :. .,. -. . .

-Newspaper Advertising Recognized as Pulse of Business-

'M EDIA Records, Inc.-an authority on advertising--shows in chart f6i
Indisputable facts the way business has taken an upturn. The charts-depq
... ment store advertising-and total advertising-show clearly that :
consumer has cash again and is spending it for clothing, household goods, food1 a
other necessary things. including certain so-called luxuries-all of which shd
prosperity. ..



u p 11.1.; ;;:,Xi H.10.1: l i h i .'1iH. *3 S flG *SO

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25 25Sf)

'ASI ir l "" SE

... . .. -93
91" I9 ,, I 1_ 1932 '1933 .1934
2381% 84.11,28, 1935
.JiNUARY 6,3673 059,57 25,871137 1- 3721,34,09 ,:3
FBR UAR .,370410 879,194 .3591,287 . 1,.,1 63 t,1,l
3229.7,92 37,824.,90 3 ,, 2 269.4.979,556 8,49, 4
AY 373 9;44.013 1* *69 823.228 6,051s.4
i i -. : -6 1 L 81 04 ,601,301_
TrR ,7,597,520 .,4341 ,

3otse 1.7 ,04,527 2,227,370 5 6377,0
Y 2,027.382 "9,58:,21 31,7.52,737 ,.321 "25,384.697 27,026,763
549,773,902 337,9B41 2.. 33.1,863,433 322,595 65,. 256,688,204

".. 1272
953: -. 1-2- -_ -3,--0--0


. -. "y3|j -.. T .- 52CTIES JANUARY 1928-TO.DATE-z. "', F,.
'*.. .' ; .. ..- .- t.* _.. .' .'.^ .... ~'-:, f . :* ". ^' ^--', **:. -. : *. ". .. '* -" i .
I Joe,

J:'. : J F HA ArE: I I81 E mi7 N IA E(1 OC. *II 554

:., Mm ". 91928 1929 1930 1931 1932 1933 1934
JANiA' 135,979,928 44,336,762 '134,555,698 15,466,04 10032,029 77956,89 82,454.64S
SFr euARy 133,341,762 138,826,991 128,223,534 112,787,961 97 570,237 S3,85 77702
-" H 157,950,734 171,684,086 152,370,253 138,511,587 109,807,748 76,363,8, 8 03,648, 0
APRIL 4,88834- 165,907,396 158,236,978 36,435,834 10,68;6,421 91,053,494 107,490,670
Y '59,8Z1,928 175,569,314 157,588 .13 38,195.937 106,004,093 94,648,666 I12 I,122,217
JUN. 47,697,725 157,459,711 139,223,427 123,927,869 100,156,S35 93,167,974
JULY 129,016,974 135,014,320 116,786,028 108,619.55 80,871,452 78319,115
AUGUST 132,921.200 139,591,873 113828,492 106,021,291 I 78,838,572 6,338,635
SEPTmcBER 148,348,653 -.161,592,109 135,145,781 114,862,218 93,002.658 92,617,963
OTOER 168, 637,686' 82i489,647 .151,861,097 130 895392 103323346 10597192
NovEMBER 166,729,819 166,972,356 36,622,128 122,134,972 4,967.454 99,237309
18 11 3492 .596,2454 96,725,609
D1m."BR 162,097,019 1.57.748,453 129:804:420 117,008,994 i1.5096274 969715:692
. ". .. 1802,481,742" ,L897,213,018 1,654,246,249. 1,464,867,677 1,164,769,619 1,065,.514,601

Trade Associations Show
-..'Big Increase

Over 500 new trade associations
have'l been organized since the pas-
sage of the National Industrial Re-
covery Act, conservative estimates.
show. .
The nature and scope of these- or-
ganizations vary greatly. Some-are
organized as (1) general' industry,
organizations; and others as (2)
hpeciflc product organizations, Ex-
amples of the first are:noted In the
creation of such organizations as
the Fabricated Metal Products, Fed--
eration, which groups together in
.its membership over 100 'separate
trade associations, representing di-
isloun of the industry. There is
also the Machinery and AJlled
Products Institute, also grouping
'together a large number of separate
trade associations in the machinery

86,000 Reemployed

in Grocery Trade

Asserting that 86,000 perspus have
been reemployed in the food and
grocery trade since August 1, 19388,
B, G. Yonker, chairman of the'Dis-
trict of Columbia Food and Grocery
Code Authority, today declared that
the code for the industry had proved
of value to producer, consumer, em-
ployees, and the Industry Itself.
Elimination of "loss leaders"
under pricing provisions, he stated,
had tended-to stabilize the general
price level, without unduly raising
costs to the consumer.
Mr. lonker, who is president of
the Sanitary Grocery Co., also re-
ported 'that thee code has brought
order out. of chaos in .the industry,
and promises more economical dis-

";",: .'.- -.


Trade Associations Hi

Technical Schools

Education along technical
as well ad phases ,of business -.
agement, Is being carried. 01o
many trade associations fqr.:,
respective industries. ':
The Alabama Lumber & Bul
Material Association of Blrmldgi
conducts a sales school in c6d'"O
tlon with the Southern Pin''A
elation and the Forest Products3
oratories. The American Be
Association of-Chicago,
Institute of Baking mainly
practical course in the science
technology of baking; a depat
of nutritional educatUion and..
service in organization. The a.
Ican Bottlers of Carbonated -S
ages, located. In Washingtonj
lisbes various booklets uliderC.
reaction of various committees
association. '~:

SAW. .


6ts of Silk Textile Industry

'ies in Self-Government
-....... '. -.
IN * -. '* '

! :Van Horn, Code Authority Chairman, .Says All

Factions Must Unite in Unselfish Cooperation

T'ie only hope for 'our Industry lies in uniting various divi-
,"gr-oupsiaEnd factions of the Industry under one leadership,
*'ork-out'our common problems through the administration
,uCode,"' declares Peter Van Horn, chairman of the Code
;i0rity 'for the Silk Textile Industry. -
TICi k of more complete success in our effort to date to self-
Ieri.the Inddstry through Code administration can, in every
baice' be directly traced to the failure on the part of some
.s or: factions to .grasp this fact. This condition explains
anuiinatisfactory provisions of our Code, and the fact that
r: .di.visio.ns.-amd closely allied Industries were not brought
ther;'ith our Industry under one Code. -This problem can
r_ be'solved :until every employer in our Jndustry haa demon-
itedd the ability tounite in working for the good of the'Indus-',
Asia;. whole- .-.. .. -, .
Bil'tvbs .o. every firm- in our B t
istry mustnot forget that Presi- o
o tsoveftdescrlb the NIRA Code Brings Better
.tl'er _oBn Selfishness.' Every
p, section, and Individual In the. Bi iness th
pr; must be prepared .to give uIc
tae fox the common good. "___
- the hortaslghted and selfish -
ei ncts. Theave his own way on Paint and Varnish Trade Reg-
oebsalons.o The days of the
i individualists are over. To ulates Self and Aids
S.'successful self-gove nment of
Industry, each individual in It Buying Publict -a .sympathetic under- . .
dgm-nof- his competitor's prob- "-
;i:very group, section, and In- .Some accomplishments' under the
iualof,'oor Industry which or Paint,' Varnish and Lacquer Indus-
iVt ot"CoPerating 100 percent try rode are listed by a mldwestern
:the-,Cede Authority, and with
-Natitbn"al Federation of -Tex- manpfaclurer as follows:.
;'aD;c ais blocking the path of "The writer has been very much
;e.s.,:Elvery group; section, and' interested .in the. efforts of the Nh-
ndual- bf'-the Industry which or -.tions Recovery Administration to
is-iolating the provisions .-of promote an even keel in business
Code-ia an enemy to progress. and can make a very -definite and
1, group, section, or- individual positive statement that the fair
ur.I-du&try which or who can- p sa
-bffeses, differences trade practice regulations in .the
O 013.petty -Jealousies, etc., pai t, varnish, and lacquer. code
.*isure-up. to-the.requlre- -have been helpful to-'the Indtistry.
S-ot-united-actlon' -andhave not- hurt -the.-genbral' buy-.-
11..Ireturn proflts '.to Ilng pubUlc"in any-wai. Some of the-
% have'.ae pitM itivested in things that have been accomplished
.'<- '. .:" are as follows:
IdiLaw for Industry "A better observance" on the part

a ley, the above state-
t necessary to the large
o 'executives of the 1,30u
e n ms operating under the
iS; tnle:. Code. They know the
! -o .thee- thoughts -expressed,
0y."-.-carI"ed "on.'-valiantly to
t id."They hve:ablded by .and
:ecte d welaw for the industry,
h .a pehr6 in our Code They
ewl lnglyf and gladly paid their
a.asBessmint. They have not
Vs1pportdd, -financially,- through
biershipwi subscription, the efforts
:he'National Federation of Tex-
yt-.ser-Ae the Industry, but
S0oftthe'leading executives have
Al]ly donated their time to serve
ffcen,-'meinbers of Boards, vari-
'0otamittees,'etc., so that the
-I worbk for the Industry might
forward .
T Eo thls:,majority, all good citi-
I in .the Industry owe a debt of
t.d.e. This statement is ad-
ie principally fo the small
rity,. referred to so often by the a 10 percent minor-
-.which: Is', found in every in-
ry,'.bt which unfortunately, Is
Sote-nh'ard In the silk indus-
tll!1 In many others. This
.llllortty, although contribut-
itn' to' the moral and flnan-
tpport of either the Code or
deration, for 'some reason
lf is.ibeyond my understanding,
*not. H:estate to criticize both
ateirynd publicly, the efforts of

,UnIted for. Self-Government
nly'by this means can we hope
ethe. day when the large ma-
tyof executives who have capl-
jvested in the Industry, will
'at a profit, which is the
S }purpose. Only through this
SI'ca,' we hope to solve the per-
%Ig problems of stabilizing pro-
tiJ),.:dlscontinue the evil of sell-
MEMl.. cost, pay fair wages to
MTad'- offer an acceptable prod-
tt.he consumer at a fair price.
t-i':jno "longer up to the Gov-
atint Only the mentally lazy
Sl:ma'ny ..-cases, uninformed,
Sally.-look to the Government
"j )$ es.. The NRA, although
k dtIadegqtate for Its pdr-
,l,1,]to Industry to get to-
,9&AI .work It out. Let's do it I

or the -mercnants or manufacturers
cash discount terms and net terms.
"Elimination of unprofitable con-
signed stocks.
"Elimination of untruthful state-
ments on the part of manufacturers
in regard to.their products.
"Elimination of a definite time
guarantee on the wearing qualities
of our products which In itself
meant a great deal'in the mind of
the purchaser but which was abso-,
lutely unfair in that the manufac-
turer had no possible control over
the application of his products.
S"A standardization of package
"Elimination of many. confusing
advertising stunts that were at
times. deceitful, yet concealed from
the public viewpoint -
"Our company is not a very large
company. We have a volume of
business of slightly over one million
dollars per year. We feel, however,
that we have been benefited by the
code as it stands today and wish to
protest vigorously any change on
y)ur part that will tear down the
work that has already been accom-

We're All Better Off
"Mbe die-hard screams that will
greet this news will be heart-rend-
ing. But It Is hard to see how we
can drop the NRA's basic princi-
ples .. For all the mistakes and
the excessive zeal, the Blue Eagle
has done a grand Job In the first year.
We're all either better off or more
hopeful than we were a year ago,
including the people who are howl-
ing the loudest, against the Blue
Eagle.. .'--New York Daily News.

Each member of the Industry
can help by doing four things:
"1. AbidhIg by the letter and
spirit of the Code.
". Pai. palng Code assessments.
"8. Supporting the Federation
both moral y and fnanOially.
"4. Joining with other members
of the Industry to see that the Code
is fairly and efflOieiilt enforced and
that the Federation is enabled to
serve the Industry effectively."

Coal Industry Gives

Support to NRA

Leaders of Bituminous Mining
.Adopt Resolution of Cooper-
ation with Government

Resolutions approving the NRA
code for the bituminous coal Indus-
try and pledging the support of the
industry to its maintenance and suc-
cessful continuation were adopted
by the directors of- the National
Coal Association at their meeting
here June 20. -
This action, coincident with the
transmittal of a copy of the-resolu-
tions to the Administrator, marks
the first- formal and public approval
by the National Coal Association of
the bituminous coal code, hlch be-
cam.e effective last October after
protracted negotiations' and' much.
dissension, and' which has been "on
trial' "'ever since.' -
"* 'Code Benefits Public"
The test of the resolutions It as
"4,0WHnas, The Bituminous .Coal.
Industry of the United States is op-
erating under a Code of .Hair Com-
petition promulgated in -cooperation
-with the United States Government,
and .
WHAs In, the opinion of this
Board all those dependent upon the
Bituminous Coal. Industry and the
Public generally have benefited from
operation of the Code:
" "TErgoEr, 5B1 IT RESOLVED, That'
the' board of directors of the Na-
tional 'Goal AssadOciation assembled
in Washington today hereby places
its general approval upon .the Code
of Fair Competition for the Bitu-
minous Coal Industry and pledges
its best efforts to promote and con-
tinue the successful operation of the
Pledges Code Support L
SIn his letter to the Administrator,'
John. D. Battle,.executlve -secretary
of. the .- National Coal.- Association,
: w rote -:. :- .' -= ; -, - -- .-:-'
1 am happy-to advise you-that'
the National Coal Association, speak-:
ing through its board of directors
assembled at Washington on June
20th, after long, careful, and delib-
erate consideration, adopted a reso-
lution approving of the_ Code of Fair
Competition for the- Bituminous
Coal Industry and pledging Its best
-support toward Its successful con-
tinuation; .
I am quite sure you realize that
this organization Is the official
spokesman of the bituminous coal
industry of this Nation. Its direc-
tors are among-the leading men of
the industry, although not neces-
sarily the largest operators. They
truly represent the industry."

Retail- Trade Defines


A professionall." In the retail
trade has been defined by the
National Recovery Administration.
Under the definition given only the
following can be properly classified
as professionals: ChemIsts, physi-
cists, dentists, physicians and -sur-
geons, registered nurses, chiropodists,
pharmacists, optometrists, architects,
artists and creative decorators,
training directors whose entire time
is devoted to education or training,
research technicians, statisticIans,
engineers -(who hold degrees from
qualified Institutions of higher
The interpretation defines as a
professional "a person whose work
is: ('1) Predominantly Intellectual
,,r mental in character as opposed to
purely physical work or work in-
volving the application of manual,
Mechanical, physical or operative
technique or skills, and (2) based
upon educational training In a speci-
ally organized body of knowledge as
distinguished from training of a
manual, mechanical, or operatively
technical type, or the performance
of routine mental processes in ac-
cordance with a previously indicated
or standardized formula, plan or
procedure, and (8) of a nature that
is creative and cannot be carried
on by anyone not having a similar
training or quallfleations without
losing its unique characteristics."

Steel Code Benefits Smaller Compa'

.' . . ... *- -. .- ;- .": .' ; :.-:; ,* "
o _C_& 'Si.p

133 Non-Integrated Concerns Show filet Income -Against DI
,- ".. of -Larger Firms,' ,.'-" il

The operation of the Steel Code in general has nO.4t op
but has' benefited the smaller companies in thle steel, idiU
revealed in the following figures:. ".. ,,;
_. 87 Companilu ; 4,;;*/".: ;
Producing. . 8= Othr =
'Year Steel Ingots Oompantes o 61
Total operating oqme....... _-.._-.. $673.810,702 A' 5,,6 8411."i / l'S'
Net. lnoome................-- ......- () -4, 798, 707 -. 1 -04,478 ( "( .
W ages and elaldi-...-........._.- .... 899,280,105 56M,320,811
Dividends-...--..."....--.. 13,247,308 7;132, 91i ..
lvestmen _t.. ... .--. .. .......- ,428,077,377s 4 4,6.,8,907." ,
Percent earned on-Itnvescment...-- (Vd) -0.75," ].83%- 6d)
Number of Blookholder._....- ,466, 67 .. 47,87 ""
Number of wage earners--- ---........ ...- :
(* )=deflct. '- ,-

The features of the above are that
the 183. nonintegrated -companies
had 'a net income of $5,000;000,
representing, an earning on invest-
ment of 1.83 percent, whereas"57 In-
tegrated companies producing steel
Ingots (the latgbi -cbmluinIes)':Ead'
a net deficit 'of $65,000,000, and :of.
.course a loss rather .:thah earnings
on .investiiMent,- thus sacrificing-;prof-
is to increase pay Tolls. . '
SIt ,is also' significant that the tdtal
number'.of .stockholders in this In-
dustry,. -514,244,. considerably' ex-
ceeds the total number of employees
and they received-less than-$40 ins
Dividends per atockholderx- on the
average during the yehr 1933. Con-
Tversely, had the. amount paid out. in
dividends been. distributed equally
among 400,000 wage earners,. 'It
would'have.amounted toles than
$1 pet week per -wige earner.'-

Retail Auto Financing.

Increases 83%

Over Year -
*. /. '
-. '
Preliminary estimates of.the.dol-
- tar volume o retail financing of new
passenger automobiles based on
dally average figures with each busl-.
ness day of- the"week weighted ac-
cording to the relative_ volume of
business as determined by experi-
ence in the trade, show'an increase
;of 83 percent for the month of May comparedd with, IAay 1933,.and. .an
ii.creapp of 10i6l percent as compared.
with May 1932, according-to the De-
partment of Commerce.. As com-
pared with April ,there was an in-
crease of 12 percent
Comparison .of, May 1934, wlth the same
month of previous- years and the percentage
changes from April to May in past years are
shown below:
Comparisons of May te same moanitt, of
preouea years -
-May 1934, was- '-
83.2 percent higher than May 19S33.'
100.8 percent higher than May 1932. -
1." percent lower than hray 1931.
24.7 percent lower than May 1930.
44.0 percent lower than May 1929.
April-May change in previous years,
Percentage change from April-
May 1934, +11.8
MaN 1933, t.27.9
lay 1932, 10.1
May 1931, + 02 :
May 1930, 1.2
May -992-, + 9.2
These estimates on autompoblle.,
financing are based upon figures 're-
ported to the Bureau of the Census
by a sample group of large finance
companies that have been in con-
tinuous operation since 1929. The
dollar volume of these organizations
represents over three-fourths of the
business written by all finance com-
panies reporting to the Census and
the early receipt of their figures -
makes It possible for the Bureau'of
Foreign and Domestic Commerce to
make monthly estimates much In
advancesof the regular reports.


Cb urfl Tsenueae, NahidtW, June It 1


Favor P'remki.

Date of Codefor Baking Il
-1 . ,;=, I" '. .. '

try Given Short Extenil
. ..

The President hals exteia&
effective. difte f th4e codc ftN
baking lIndutrt from June 4
-July 9. '. At .theasame" time
.mitted the code. provision p6rt;' i
Ing the 'use .of premiums flS pj
effect. The original. order
ing 'the cb6de 'specified that.r
miumni clause should beasy-
ing further"drderi. The"Ul. eft
jiorting on th- ra'tioi
code's labor pro haae
tended to November5 .'Be
approve .ng -he:-code'-had,
such, a report within 0qaji
AA .su y df. the, bakn ia.-
made. since the. pblcie
the dcode shows.htht oiyr'14,
more than 25,00...bakeril.3
country favor the.use "of"pe j
with bakery products NEL:
- revealed. -t '-. '. -.
The test df: .the.order 'Is
ows: -
W ASa certain W fact
- eubmttnleby members of- e~';M.eSftl
duetrj indiatin-g' the"-eiiceselty-/?
tain modfleca dbne i n t-',c6de":i-of
competition for sald nudstrya'
prdvedby zhe on, May 28, 1934.;'aud-
-Waass," t-~a'ppears necesarl
bbllUc Interest to make-sud-modi
ons In order to.' effecrtiate- the/pirI
of the. act; ""
Now T HausirOBA1, I Frautuin D Hi
velt, Presldernt of the United St
pursuant to the 'authority satediJn
by title- I of the -National' inda
-Recovery Act upon due consideratlo
the facts anjd upon the recommeodM
of the Administrator for Industral.
covery,.hereby order :
1. That the effective date ot-the
of fair competition for the bkih
dustry-be and the same hereby Ie
untij July 9, 1934; *'
2. That the second conditioo-
order'of May 28, 1934 approvig.
said code, sthying the provislo
article ViI section 6 (prohibiting
miums) nilal my -furfilr orderr'ispbe
eliminated and the provislons."'6
section shall be in full force, ande
on the effective date of said codeX'1
8. That the period within ,whitoh
code authority is to, report Its-inI
garion of the -operation and the:efe'
the provisions of articles III; Va
(labor provisions) to me l-heeby
tended from the date designated i
order of approval to November I15,

Movie Groups Named

Work with Produce

Membership of groups to cot
with producers regarding the:s
tons of the latter -with' vai
classes of employees, under thec
visions of the motion-pictureo,.
were announced by the. NRA :.I
slon Administrator -in a teiegraf
Eddie Cantor, president of1
Screen Actors Guild In..oiy
The representatives- ofthe
will consist of Kenneth Thomi
whose alternate will be Anfin
Ing; Ralph Morgan, alternate'0
ter Morris; Richard Tucker, 9M
nate Par O'Brien; Robert tiM
gomery, alternate Paul Mfini,'s
Claud King, alternate MaryA%
The group of writers will -ini
Ralph Block, alternate G.ladj\y
man; John Eminerson,- aLtal f
Rupert Hughes; James 'ea
alternate John FP.. Natterford i
ley Nichols, alternate Seatont'l
and Waldemar Young,, aIter-
Courtney Terrett., '.
Representatives of tb.e prodp
areito be selected by the coB
thrity 'for negotiation' li
above groups .. '
-.. .

. A -... .-

........-.. i. -.

* *, : */;:-;!:'-**^'.

iFTER spending many weeks, of time and thousands of
tlIars, "President. Roosevelts -fact-finding committee re-
etl%' U idtcdnd'd kts: laborsand' sat down to report with
i'jiptsgiings. that the little business man is being utterly
yl- operations of the National Recovery Act.
1ati day-dj'-Times-Herald reporter spent several hours of
kand no money, whatever to learn that it isn't so.
least the plannedeconomy program does not. appear to be
hipuswith& a.' big, the-door here. * *
oti. no#faultLf his bwn,.he has been dragged into price
k'e:,se-a' same block advertises lower
I .hconispicuous signs,:he feels there, is nothing else to do
ieef the price.' -And it puts him out of business in a short
:iecanhdtc-m..etthe. payments on his presses and boilers,
|&6hid wVitl6the irent, and he loses the savings he put into
Isiness. '' .' .. ." .
the cleaning ariddyeing shops of the6-city, large and small,
.... h cleiin,, g yeings..... . .
iHsles.t :mdedr-a Code, the shops in this city have been
_-g& a't price' that'permitted -their employees a living wage
inmselves w fair profit. The big shops do not want a price
Sy.more..than the little menfi do. There hasn't been a price
'iA id' th&s. ':7 *.7A *.. t ,. : ; "
le: cleanimngi do not want the threat of prosecu-
D ri'ituient remioveld..They wanit/the prices they are
gnow,for they can'rpay their employees wage. The
mpanies have to pay the same wages and maintain the same
schedules .that .they do and pay rent just as they do. A close
f ts businesss fails to reveal anything except that the little
was been benefited. T :he :-mortality rate in the industry has
eelenorm osly. .* .... -. -
itin., shps have:gone broke. by th6e dozens in Dallas:in the
ye.ars-.. There: has:beebbihe, price fight after another,-and
he .adoption of.'a Code-saved them&.: They have agreed and
rgnaup.,"to a ..schedule of-reasonable prices for their work
permit deien 'wage f or. their employees. ,
barber sh'dps.and.'beautyshops have not adopted a Code of,
wn but are-operatino: under.--the President's blanket agree-
Bt that ..has..kept .them out Qof .a destructive price' war.
,1* :. : '' i. .. '. -. .
independent, garages are:goingm to -add to their incomes and
me'rolls by going-into-the tire business
iavbe eh0orced out'of it-175,000 of them in the
ithe last 3 yers-by merciless .price-cutting. they
4dtAN*d%4s 4--v% -ibt- ---^-- -$ ; '*.^* -i
...m. .. ..p .m..b..t...- ... .

.imTerdfth.embaiid6i d thbirie, rack altogether
dpi of Cde:od'.Ati'- 15b last, m .inium prices on-
ee-fid and.- they can be -no-longer driven out by
hich' large competitors.:r'can- charge in one community,
!asr'&bi e-the .lossin another community where:the business
.1l4 Ath'inie.. m It is estimated-that the. 175,000' garages
.fagak selltires wil employ at least :an average of one
ac .i'se. adhandle them, and a large number-will be.
j]pbi Da las as a result.
assuriedly, independent garage men say, theirs is one small
as1that has been helped, .not kur4 by ARA. * ,
.. '.. .--Times-Herald, Dala, June 10.

vf' *.;:*'} .h *** -" ..-. . ": *
alio tei tremendous gains. of the past,.-iear can be attrib-
i..NA,~ '-of course': "Itis .only part of the Presideyt's
eihm ,:--' m in. :
Sa be 'the. main factor working toward restoration
[64era.ibalancetweefi the share-d of labor and the share of.
ht -e-p.zQfits olfindustry. :
ehe-,President signed the-National' Recovery: Act last
N(.: has added billions 'of dollars to the industrial pay
the. Nationi,- -.
kjiid ~jbs9pforfat'ldast 8,000,000 workers.. '
:-'!ped:,o.uithe evils of child labor.
:S..shorfnied.working .hours. And .it has bettered working
ons. . . .
rfim#6 s'i are So great, the changes are so sweeping that
6iult to recall-fulty the depths of depression from which
Waeb dragged- us.. .. ..
Ptiavie'.transformed a -nation-in a year.
-f^.7- ^ *'* -** .** S *
matria'-t6benefit6 of NRA are. themselves enough to justify-
s Wie... 8t there-are others.
ig portant :is 'establishmeint of. the principle that labor
al:rights;with.industry-that industry cannot thrive-unless
l s b -t hb r i v e t. -. / .; -- .-. .. -
iaa..made. the Nation realize .that prosperity of a ,nation
typoA .t1e-' well-being' of its workers. t has taught
*rthatat. has obligations tb'labor.
shown :that industries cannot work 'independently and
Ly .or, their own benefit. That every industry must sell
workers. in other industries if it is to survive.
.Wages.,mIust .be high enough to distribute purchasing
||toaJll the people.?*. ",-'
,:5;.,.;';.'; ;11'. :'' .*.', \ *. .

Iconicenfratin'on the essential elements of NRA-higher
shorter, hbiurs, and betterworking conditions-4tiere-will
n further ga ns b 'wokn
?a t ier.gain ,.... -\. "i .: -.i "'*:- s :':i; '. ... "*'.'
Yd todayp ..iA s.ho$i"b. e.vbnrwouer],pon itssecond '
|rsay.-.-ro.PA ehi. Record, .... . .'.
,A t .;- .=. .. = : ., . . . ,

~ vr-r~--i-- -.--.-

o fl ne Insist Products

Have Standard Quality

Advisory Board Believes That Adulteration

Is as Unfair as Price Slashing

A GROWING interest -in standards of quality for industrial
--and agricultural products .is evidenced by the fact that
some-form of standards provision occurs in 135 out of 430
approved codes recently analyzed in this respect by the Consum-
ers Advisory Board of NRA. Many of the producer codes set up
committees charged with studying the applicability of standard-
ization, and with making recommendations on the adoption of
grade labeling to the Administrator.
The Consumers Board hhs con-'
sistently urged upon producers that o
the labeling of their goods aqcord- ov s E o m
Ing to grade comes under .the head IV|
of fair trade practices necessary to S i P l m
the stabilization of legitimate busl- Social Problems
ness., -Cut-throat competition, the
Board holds, can take the form of'
quality adulteration .as readily as It PhiliptP.Gtt~ommerceExe
does that of price slashing. It has ilipP.GottCommerceExpert,
pointed out. that the former price Stresses Importance of
cutter, now stoppedin that opera-esses Importance of
tiou by the codes, can do the same Trade Associations
damage through leaving his price _____
the same but reducing the quality
of his product. "The National. Industrial Re-
o his product.. -^ _.... i,, i.... .!ha.m, !x h o,1.,

Industry Against Adulteratloq
The defense of legitimate industry
against quality adulteration, in the
Consumers Board's opinion,. is the
establishment of quality standards
and the-labeling of the products to
identify their true nature to the
buying public. .
An example in point is cotton
sheeting, which may contain a high
percentage of sizing to make it0ap-
pear glossy and heavy on the store
counter, but which loses these
qualities upon laundering. The low-
cost producer of this inferior prod-
uct is taking advantage of the pub-
lic's ignorance to sell in a price
Strange higher than his -gods deserve,
tto the :.aetriirt .of- botfi', th&2c6W-.:
shme.and bfe.manihifacdturder 'wiho
does not.giv'e-his sheeting' a false
appearance of high quality.. In this
case, the Consumers Board recoin-
mends that the industry devise for
its-own protection a system of la-
beling the fabric to let the customer
know its tensile strength and other
quality factors. '
SInterest in grade labeling has been
especially active In the NRA food:
products' codes. .. Standardization
does not apply to 14 of the 44 food
codes now pending or approved. Of
the 30 where, grade labeling Is pos-
sible, the 9 codes so far approved
have standard provisions. The'most
Important is the Oanning:, Code
which provides for a committee to
study the question and make its re-
port-to the Administrator by August
27th. -.
Standardized Dry Cleaning
The dry cleaning-industry. Is one
in.' which the Consumers Advisory
Board urges the adoption of astand-
ard service as a base for fair corn--
petition, rather.than attempting to
prevent cut-throat tactics' through
price fixing. The service sold under
the name "-dry cleaning" should
normally Include 10. separate steps,
sueCH as.sorting, agitation in a clean-
ing fluid, spotting, repairs, pressing,
etc. The ease of concealing the'
omission of mardy of these steps
from customers gives an opportunity
to cut costs and.then to slash prices
in a War for -volume of sales. The
remedy, in the Bbaid's opinion, is
for the industry to adopt-local NRA
service codes In which It shall be
made unfair practice to sell "dry
cleaning" service which does not
conform to standard practice.
Grade Labeling Important
The retailers of the country are,
In general, taking a keen Interest
in the question, of grade labeling
Recent studies in, the cost of .han-
dling goods returned by dissatisfied
customers reveal losses running into.
tens of millions annually. Quality
and standard dimbnslons labels,
which would tell customers at the
store.counters.exactly what they. are
getting, would -go far in reducing
the. returned goods expense.
The Consumers Advisory Board
%maintains -a standards staff to make
detailed'studies on the practicality
..of applying standardization to the
. products of-industries coming under
codes. The -Board's code advisers
offdt-r the results of these studies,

- -''. ,' - '' .' : ,- - : .:
:,r :/';bf ,'. .:2 '.- ,,/",! .. n','. .I_ x "* ..

vuvay AU1L naa cspjJuOsai1c LJu ITwa
of trade associations and the im-
portance of "cooperative effort in
solving our economic and social
problems", Mr. Philip P. Gott,
manager of the Trade Association
Department of the United States
Chamber of Commerce told a com-
mittee of the Kiwanis Club of
Washington recently.
"This act specifically provides
that trade associations and indus-
trial groups. may submit codes of
fair competition to the Government
which, upon approval, have the fQrce
and effect of law . ." he related.
Telling this group of his observa-
tions on the accomplishments of
traileassociations in his capacity as
Smanager.'of that. department; at -the
1haimbei he .;said,:"A'.manager -of.,,.
Athe. Trade -Associatibn-': Depkrtment"
of the', Chamber of Commerce of the
United States, I have found that the
accomplishments of. the trade asso-
ciation are more readily recognized
by surveying some of the numerous
constructive activities, such as arbi-
tration, certification of materials,
quality labels, cost accounting, co-
operative advertising, credit service,
educational programs for members
.of the association and their em-
ployees, accident-prevention work,
.registration of design' and inter-
change of patents, scientific and
marketing research, statistics, trade
promotion, traffic, and trade regula-

- i

Plumbing DelegaI

and Exhibits

A straw which 'shows which'
the wind blows was exhibited
Washington last week when .(
parsons were made between::
attendance at the 1934 convene
of the National Association of l
ter Plumbers and the record In 1
There were 61 exhibitors, flMIrig
booths, as against 40 exhibltoi
year ago. Last year there were'l
members and delegates In atti
ance, and this year over three ti
that number,. Indicating the
creased confidence of the pluml
all over the country in the poeasi
ties of their trade for the- cdni
The Washington convention r
tered 1,821 delegates and memi
from 46 States. There were 22
admissions to the exhibition, w]
featured -the developments and'
ventions of the manufacturers
anticipation of private and pu
building, as we continue to cl
out of the depression. ..

How Good Is the NRJ
S. S
But the NRA has not inter
to be either monopolistic or sad
istic, and this country does not-I
wish either of these alternafi
The public is convinced that.!
old system of Individualism fa
and is not to be revived and thi
new way out, thaNis suitable toq
governmental habit and our de
cratlc inclinations, must be fo
What has carried NRA over ii
bumps has been the open-minded,
of its leaders who have been wil
again and again to revise the'p1
and rechart the course along-
lines of our broad national intere
The booksellers fought against
presslon of small business under
retail code, and they conquered d,
problem. Theirs was a fight:
the little fellow. If the publish
codes are for the special benefit
the big fellow, that has' yet t:
revealed: We have seen the..-
in the production etd these codes"
'long months of discussions, ;:*
bel.eve- :thatY .thieir^.f. i'"
been arilived at wlti'tlfaln-cd
tlon for both large.and sinmalin
ests. In fact, it jould seem I
the small unit of business, li--i
capable of taking care of itself id
out some enforced standards. of p
rice than' the large, and, lf'
. standards are made in common p:
twice, the small concern has mor
gain than the large. ,..
As we freshly examine the" c
of the publishing industry In .
final form we see in them a sa
testimony to constructive ialmti
reasonable desires on the part
those who have worked In the 0i
aration.-The Publiskers' Week1j
May 26. :

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