Basic Marketing Plan Components for Promoting New Digital Collections, and for Milestones for Existing Collections

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Material Information

Title:
Basic Marketing Plan Components for Promoting New Digital Collections, and for Milestones for Existing Collections
Physical Description:
Mixed Material
Language:
English
Creator:
Taylor, Laurie N.
Publisher:
George A. Smathers Libraries, University of Florida
Place of Publication:
Gainesville, FL
Publication Date:

Subjects

Subjects / Keywords:
Press
Promotion
Marketing
Assessment

Notes

Abstract:
Basic list of marketing plan components for promoting new digital collections, and for milestones for existing collections. The standard template for the news releases and archived news releases were developed in conjunction with this: http://ufdc.ufl.edu/AA00009727/00005/allvolumes

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
Applicable rights reserved.
System ID:
AA00013453:00001


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Basic Market ing Plan Components for Promoti n g New Digital Collections and for Milestones for Existing Collections Write standard announcement with subject specialist liaison/curator Archive announcement in UFDChelp : http://ufdc.ufl.edu/ufdchelp o htt p://ufdc.ufl.e du/AA00009727/ Blog announcement Update/a dd Wikipedia entry o UFDC main : http://en.wikipedia.org/wiki/University_of_Florida_Digital_Collections Email Cataloging to update/add collection level record Update/add to LibGuide(s) as appropriate Send announcement to subject specialis t UF departments and groups Send announcement to the Director of Communications for standard wider distribution venues which may include: o UF PR o UF Faculty update newsletter o Gator Times o Alligator o Gainesville Sun o Chapter One o Library News: http://guides.uflib.ufl.edu/content.php?pid=16457&sid=270977 o Library news blog o UF Libraries on Facebook Additional Lists/Venues to Consider Subject Specialist/Curator lists DISC: SUSDIGIT L@LISTS.UFL.EDU SobekCM list : https://lists.ufl.edu/cgi bin/wa?A0=SOBEKCM UPDATES L SobekCM highlights page : http://ufdc.ufl.edu/sobekcm/development/highlights Florida Libraries Journal: http://www.flalib.org/ (see Fa l l 2011 issue with story on PCM) Image collection lists o diglib@infoserv.inist.fr o VRA L@LISTSERV.UARK.EDU o IMAGELIB@listserv.arizona.edu D Lib Magazine : http://www.dlib.org/ FACRL newsletter : http://facrl.fcla.edu/newsletter/newsletter.html

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Lyrasis member newsletter http://www.lyrasis.org/News/Member News.aspx ALA Digital Library of the week: http://ilovelibraries.org/articles/digitallibrary Scout R eport : http://scout.wisc.edu/Reports/ScoutReport/Current/ Archives : SAA and SFA: http://www.florida archivists.org/ ( check with Archivists to send ) Technical lists : A SERL ITDIIG and CODE4LIB D LOC list and newsletter UF LAC newsletter: LACNEWS L@lists.ufl.edu Humanities/ Digital Humanities o Center for Humanities and the Public Sphere o UF Digital Humanities list Exhibits and museum related o Check with Exhibits Coordinator for additional promotion, which may include : mcn announce@mcn.edu and Smithsonian list for exhibits GovDocs o Check with Documents for additional promotion, which may include: GOVDOC L@lists.psu.edu Newspapers o Check with Journalism for additional promotion, which may include: newslib@listserv.unc.edu Maps o Check with the Map Library and Special Collections for additional promotion, which may include: MAPS L@listserv.uga.edu Rare books/textual studies o Check with the Map Library and Special Coll ections for additional promotion, which may include : SHARP L@listserv.indiana.edu Consider Additional Opportunities For instance: A PowerPoint of selected items can be shown on the public fac ing computers in the different libraries Webinars on specific digita l collections and milestones tend to be popular (NEFLIN, Tampa B ay Library Consortium, and others organize these events)