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USDA'S REPORT TO CONSUMERS
UNITED STATES DEPARTMENT OF AGRICULTURE- OFFICE OF INFLATION WASNGTON, D.C. 20250
September 1968 No. 56
What's Ahead? Researchers at the U. S. Department of
Agriculture predict that Mrs. Consumer will have more money
to spend in 1980--perhaps even 50 percent more than she does
now. Population growth will have an impact on the labor
force as well as on consumer purchases of foods and other
goods, according to the economists. The family appetite for
beef and veal should continue to increase for the next ten
years or so. And housewives will be reading the recipe books
for new ways to prepare chicken and turkey...because of the
relatively low prices for poultry, the USDA reports.
National Better Breakfast Month. A bird-size breakfast is
just for birds. If you're a human...you'd better not try it.
Good nutrition starts with breakfast, according to the U.S.
Department of Agriculture nutritionists. One-fourth of the
day's food should be eaten at breakfast. A basic breakfast
plan of fruit, cereal or bread (or both), milk, and/or eggs,
can be varied by using a different form of fruit, or by
adding meat. September 1-30 will mark National Better
Breakfast Month-- wysq of better nutrition starts at
HOME SWEET HO OKS SWEETER 0
E OCT 1968 )
Rural Situati ightens. Ba o-the-country living may now
be possible fo ay who stay d the city for lack of any
other choice. er administration in the U. S.
Department of Agr 4Cffi be in a position to help more
people than ever befo e newly enacted housing law no
anger requires city dwellers who work in rural areas to own
their own lots in the country before they are eligible for
FHA loans to build homes. T r1 will now be able to buy an
exist. home in a rural area with FHA help. Low income city
dwellers (who work in rural localities) now may move directly
from the city into r:- ..financed rental or co-op units.
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SPRING IS HERE, ALREADY
Gardeners, Take Note. Two new azalea varieties are expected to be ready for
distribution in time for 1969 spring or fall planting, according to researchers
at the U. S. Department of Agriculture. The "Mrs. LBJ" azalea was named in
honor of Mrs. Lyndon B. Johnson for her work in beautification. The evergreen
plant, which grows three feet tall, has medium green leaves. It produces
white flowers resembling a trumpet inside a trumpet and blooms in late May.
The second evergreen azalea, named the "Ben Morrison," was developed to honor
B. Y. Morrison, creator of the famed Glenn Dale azalea and the first director
of the National Arboretum in Washington, D. C. The large rose and white single
flowers bloom in clusters of two or three in middle to late May. Both varieties
are hardy in southern New Jersey, Delaware, eastern Maryland, northern Virginia,
AN OLD BORE FOR NEW HOMES
Old House Borers. An insect that can cause severe damage--most often in new
buildings--but sometimes in older ones--is called the "old house borer." The
adult beetles are usually found in the eastern United States and in Texas,
Mississippi and Louisiana. They prefer pine and spruce woods, but may attack
hemlock, true fir, or Douglas fir. It does not work in decayed wood. The
larva bores through and feeds on wood. Serious infestations of this insect
have occurred in the Atlantic coastal states. To learn about precautions to
take and signs of infestation, the newly revised booklet "The Old House Borer,"
Leaflet No. 501 may be ordered from the Superintendent of Documents, U. S.
Government Printing Office, Washington, D.C. 20402--Price 5 cents.
THE CHERRY CROP...DROPS
Wonder Where the Cherries Are? The sweet cherry crop will be down 25 percent
in 1968 in comparison with last year's output. The nation's top sweet cherry
producing area--the northwest--was plagued by freezing weather throughout
the spring. Oregon's crop will only be about a third of its normal out-
put...Washington state will produce only half. On the brighter side--California
is the only state that will have a good cherry crop. The California production
is estimated to be two thirds above their 1967 production.
GROWING THINGS, GROWING MINDS
The Care and Feeding of a Tree. It was do-it-yourself in the fifties.
Today it's grow-it-yourself in outdoor conservation laboratories es-
tablished in a number of schools by U. S. Department of Agriculture
technicians. The Department's Soil Conservation Specialists have given
students in Michigan and Louisiana a chance to experiment with growing
plants, watch the interplay of plant and animal life, and follow many
other experimental projects in outdoor laboratories. In some areas,
equipment is available for outdoor study in biology, physics and
earth science. The first conservation education projects in District
of Columbia Schools are now being established.
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Dubbed a "Model Project." Mt. Rogers National Recreation area in southwestern
Virginia is a 13,000 acre playground. Located in the Jefferson National
Forest of Virginia, it is administered by the U. S. Department of Agriculture's
Forest Service. It is near the tri-state junctions of Tennessee, Virginia,
and North Carolina. Because of its centrally located populated region,
eventually, the recreation area is expected to be within a day's drive of
a third of the population of the United States. It will be a working
forest in miniature as well as a playground. Hunting, timber harvesting and
grazing will be allowed, although recreation will be given first consideration.
The goal by the year 2000 is accommodation of 5 million visitors a year--initial
step in USDA's development for reversing the flow of rural population to
the over-crowded cities. Recreation areas benefit urban as well as rural
FOREST BEAR IS TV LION
"Smokey" Makes It Big. "Smokey Bear," top firefighter for state and federal
forest services, will have his own weekly TV show. The animated color
series will be shown on ABC-TV network every Saturday morning starting
in September 1969. All fees collected from the license will be used to
further the nationwide Forest Fire Prevention Campaign. A recent nation-
wide survey disclosed that Smokey's effectiveness in educating the public
made him one of the most popular symbols in the nation.
NATURE TURNS NASTY
Hurricane Season Here. Do you know what the U. S. Department of Agriculture
can do for you when natural disaster strikes? Tornadoes, earthquakes,
floods rarely send advance warning. The USDA can provide emergency food
to disaster victims from stocks already available in the states. Emergency
loans may be extended to aid farmers whose property has been damaged or
destroyed and the Rural Electrification Administration may make such loans
to restore electric and telephone service in rural areas. Federal help
can restore and conserve disaster stricken land and water resources. The
USDA gives practical advice on repairs and on cleaning up after storm
damage. During Hurricane Betsy in 1965, over 5 million pounds of food
was made available to help feed nearly 320,000 victims of the disaster.
It was the largest emergency feeding in USDA's history.
How Do YOU Compare? Do you own a cotton summer dress? Is it your favorite
fiber for summer dresses or would you prefer one of cotton-and-synthetic?
How about blouses? Four out of five women interviewed on a U. S. Department
of Agriculture nationwide survey owned blouses they had worn in the past
year--do you? More than half the women interviewed expected to get three
or more year's use out of a blouse. The nationwide survey is one of a
series of studies conducted by the U. S. Department of Agriculture's Statis-
tical Reporting Service.
UNIVERSITY OF FLORIDA
3 1262 08740 0601
PICK THE PLENTIFUL
September Best Buys. Peanuts and peanut products seem to go with the thoughts
of "Back to school" days. Milk and dairy products, also on the plentifuls
list, go hand-in-hand with the breakfast and school lunch programs. For the
weekends there is still plenty of time to consider outdoor barbecues. And
what is more delectable than the aroma of barbecued chicken?
WHAT DOES MOTHER BUY?
One-Third of the Food Money. Where does it go? It puts the meat on the
table. A report on the food buying habits of urban homemakers in three
Alabama cities was recently released by the Auburn University Agricultural
Experiment Station. Homemakers interviewed said they were interested in
serving varied meat dishes. However, pork, beef, and poultry were the meats
bought by most of the homemakers in the week prior to being interviewed. The
pork purchases were high in this area because of the wide local use of
bacon or sausage for breakfast. Three out of four consumers had purchased
a broiler during the week preceding the interview and half usually
served broilers once a week. Homemakers revealed they purchased broilers
because the family liked them--broilers were an economical protein source--and
they considered the price to be favorable. For prestige meals--celebrating
birthdays, entertaining friends, etc.--chicken rated first, followed by a
beef roast. And the Alabama survey disclosed that steak is still considered
the number one man's favorite.
PLANTS BREATHE, TOO
Polluted Air and Your Garden. That sickly, white-speckled plant in your
garden-may be the victim of air pollution--especially if you live in or
near a large metropolitan area. U. S. Department of Agriculture scientists
have found that polluted air even in a typical greenhouse can cut the growth
of very susceptible plants as much as 50 percent. The very sunlight that
promotes plant growth reacts with auto exhausts, smoke, and other combustion
products to form "photochemicals." Ozone, the most destructive pollutant of
this type to plants, is likely to be at highest levels on clear summer days
when, to the/casual observer, air pollution levels seem low. A USDA re-
search project is underway to develop resistant varieties of every major
crop and ornamental plant. In the meantime, a number of popular home garden
vegetables/as well as ornamentals, grass varieties, and trees are known
to be relatively resistant to photochemical air pollution. Scientists
warn that the problems brought on by polluted air may someday affect
gardens and farms throughout the country, not just those in or near urban
SERVCE is a monthly newsletter of consumer interest. It is designed for those
who reportt to the individual consumer rather than for mass distribution. For
information about items in this issue, write: Shirley E. Wagener, Editor of
SEPVICE, U. S. Department of orriculture, Office of Information, Special Re-
ports Division, Washington, D. C. ,1)'O. Please include your ziocode.
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