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USDA'S REPORT TO CONSUMERS
CITED STATES DEPARTMENT OF AGRICULTURE OFFICE OF MI fRMA-WAtNVGTON. D.C. 20250
November 1965 I No. 23'
Vegetables in Family Meals. You'll have-_' ot l~s trouble
getting Junior to eat his vegetables -- if you"-follow the tips
offered in this new publication of the U.S. Department of Agri-
culture. The booklet, just off the press, tells you what herbs
and spices to use with what vegetables. It suggests special
sauces, casseroles, mix-and-match combinations. Included are
27 basic recipes -- and the number of calories you'll get in
each serving. There also are easy-to-follow directions for
boiling, scalloping, pressure-cooking, baking, frying, panning
and glazing vegetables. To get a free copy of "Vegetables in
Family Meals," HG-105, send a postcard with your request to the
Office of Information, U.S. Department of Agriculture, Wash-
ington, D.C., 20250.
The Many Changes in Food Marketing. The marketing of farm
foods is a multi-billion dollar industry -- one that's growing
and changing rapidly. Anyone who shops for food is aware of
this, though he may not know the where's and why's behind it.
A new booklet issued by the U.S. Department of Agriculture
shows the changes that have taken place in the food industry
over the past 15-20 years -- in processing, wholesaling, re-
tailing; in production, consumption and costs. The text is
easily understandable; the charts quick to comprehend. For a
free copy of "Agricultural Marketing, Vital Link Between
Farmer and Consumer," send a postcard with your name and
address to the Office of Information, U.S. Department of Agri-
culture, Washington, D.C., 20250.
Turkey Time. Appropriately enough, turkey tops the U.S. De-
partment of Agriculture's Plentiful Foods List for November.
Look for lots of big birds at big savings to you, the consumer.
Look, too, for plentiful supplies of apples, potatoes, onions,
cabbages, prunes, split peas, rice and orange juice. And if
you live in the Southeast or Southwest--sweetpotatoes.
Guarantees. A guarantee is only as good as the person who makes
it. How reliable is he? Does it cover the entire product or
just certain parts? What will he done if the goods aren't as
represented? Ask these questions before you decide to buy a
product simply "because it's guaranteed."
- 2 -
Pearless Pear Trees. There's a new kind of pear tree that's ideal for plant-
ing along city streets. The tree, found in China and adapted for planting in
this country by U.S. Department of Agriculture scientists, has a good shape
and is disease resistant. In the spring, it's filled with handsome flowers--
self-sterile so that no fruit is produced if you plant only one. (If you
plant a row, expect pears--though they'll be no larger than cherries.) In
the fall, the foliage is a gorgeous orange-bronze. This ornamental--it's
been taken out of the fruit-tree category--is now being distributed to nur-
series. Ask for the new Bradford pear.
Report on Natural Beauty. Garden clubs may want to write for the new "Report
on Natural Beauty to the President." Free copies are available from SERVICE,
Office of Information, U.S. Department of Agriculture, Washington, D.C., 20250.
The report tells how the Federal government has worked to beautify the Nation's
capital, its buildings and parks. It summarizes what's been done in rural
areas--along highways, roads and waterways. But most importantly, from the
point of view of the club woman, are the programs for "mobilizing public
support." Community action is needed, the publication says. And it lists
some of the Federal programs that are directing--and financing--beautification
across the country. Garden club members will find this little booklet full
of ideas for programs for their communities.
Cotton Still King. Cotton is still the favorite fiber in the United States.
According to the U.S. Department of Agriculture, the average American used
22.6 pounds of cotton last year. That's 4 percent more than in 1963. Domestic
use of wool, however, was down almost 14 percent. Biggest gain in consumption
was in the man-made fibers -- rayon and acetate and especially nylon. Use
of synthetics rose to 15.7 pounds per person in 1964 -- up 11 percent.
Ads Add Up. There are lots of people besides the farmer who share the money
you spend on food. Processing and marketing, storage and transportation all
cost money. So does advertising. And each year more and more is being spent
to attract consumers to buy this product or that. Manufacturers spent almost
$1.4 billion on advertising during 1964. The retail advertising bill came
to $673.2 million. Wholesalers spent another $108.6 million. All told, the
cost of advertising food in 1964 came to $2.2 billion--an increase of $1.4
billion in just 10 years.
Look Out for Outlook. The U.S. Department of Agriculture's annual outlook
conference is scheduled for November 15-18. At this time, top USDA economists
will report the current agricultural and national economic situation and make
forecasts for 1966. While farm specialists explain the trends and prospects
for meat, wheat, tobacco and other commodities, home economists will hold a
series of family living sessions. To be discussed: Opportunities for Adding
to Income; Food, Clothing, and Textiles Outlook--Supplies and Prices; Home
Furnishings and Housing; and Medical Care.
Spade-and-Study Program. A new work-study prm--:T_ inspired by the First Lady's
crusade to beautify the Nation's capital, is giving a half dozen high school
students in the District of Columbia valuable on-the-job training. The
students attend Phelps Vocational High School mornings, then work at the Na-
tional Arboretum in the afternoons, The Arboretum, located just a short dis-
tance from Phelps, makes an ideal teaching laboratory for the horticulture
students who work both inside the research greenhouses and on the grounds. The
project was recently made possible by a new ruling that Federal agencies as
well as State, city, county and private non-profit organizations may partici-
pate in the work-study program provided by the Vocational Education Act of
1963. Funds from the Office of Education pay the student workers.
A Return to Yesteryear. St. Joseph, La., is a town with a past. And its
citizens are proud of it. They even intend to capitalize upon it. To attract
more people to the area -- and, not so incidentally, more tourist business --
they are remodeling the town's Main Street to recapture its look of the 1850's
when St. Joseph was a thriving Mississippi River port. Hitching rails may now
be seen in front of downtown stores, and swinging doors are back in style.
The local service station resembles a livery stable. Old plantation homes are
being restored. There'll soon be an Indian museum and a quarter-horse race
track. The St. Joseph project is just one example of the many activities
rural people are undertaking through the nation-wide Rural Areas Development
Home for Christmas. Mr. and Mrs. Nolan Freeman of Marshall County, Alabama,
are getting a new house for Christmas. It was something the family never
thought possible--because they simply couldn't get the kind of financing they
could afford. The Freemans are obtaining the first insured housing loan made
by the U.S. Department of Agriculture's Farmers Home Administration. In the
past, FHA has made direct loans to farm families, Now it is authorized to
insure loans made by local banks. The Freemans are borrowing $7,500 with re-
payment over 30 years at $40 a month. Any rural family needing funds to im-
prove their home or build a new one -- and unable to obtain credit from other
sources -- may apply at their county FHA office for similar aid. If they can't
locate their local office, they should write to the Farmers Home Administration,
U.S. Department of Agriculture, Washington, D.C., 20250.
A Gift That's Under $5. Looking for Christmas gift ideas, a present for a
bride, a birthday? Send a copy of Consumers All the new U.S. Department of
Agriculture yearbook. It costs only 2.75. The yearbook is as fact-filled
as any almanac and every bit as useful. There's how-to-do-it information for
the handyman, the gardener who grows plants both indoors and out, and the
homemaker whose interests lie in everything from food to finances to home
furnishings. Order from the Superintendent of Documents, Government Printing
Office, Washington, D.C., 20402. Hurry, before the first priitin-g is sold out.
B for Bargain. If you're operating on a tight budget, look for U.S. grade B
eggs. They are just as good to eat as Grade A or AA eggs. They just don't
look as good.
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Bush Babies. A tiny African lemur that looks like a fox and acts like a
monkey may someday serve as your stand-in -- if you suffer from asthma or
hayfever. Popularly known as bush babies, these tiny animals react like
people to injections of antibodies and allergens. Scientists at the U.S.
Department of Agriculture say they are ideal for diagnosing human allergies.
Instead of giving you a "scratch test," the doctor can give it to the bush
baby who has previously been injected with a serum from your body. He then
will react the same as you would.
Wilted Lettuce. The lettuce grower who's in-the-know--and follows U.S. Depart-
ment of Agriculture research findings--will soon be sending even better quality
lettuce to your grocery store. There's no need to let lettuce develop russet
spots and pink ribs, say USDA marketing specialists. They urge farmers to
pick lettuce early in the day and cool it fast. Thirty-four (degrees
Fahrenheit) is the magic number for keeping lettuce cool and crisp. That's
a tip for home storage, too.
Beef Exhibit. How good are you at judging meat quality? Chances are you
can't tell one USDA grade from another--without a peek at the label. This
exhibit shows the various beef grades and illustrates how helpful the USDA
grade labels are to consumers. The exhibit, which gives people a chance to
push the button to pick the grade, is ideal for food shows, grocery store
displays, and consumer meetings. The exhibit stands 8 feet high, is about 7
feet wide. It weighs 427 pounds. You may borrow it from the Exhibit Service,
Office of Information, U.S. Department of Agriculture, Washington, D.C., 20250.
The only charge is for shipping.
Farm-City Week. The dates are November 19 through 25. The purpose--to develop
an understanding and appreciation of both farm and city viewpoints and problems.
If you've got a last minute program opening--you may want to get a speaker to
discuss farm-city relations with your club. Choose a vocational agriculture
teacher, a county agent, banker or other businessmen whose work requires a
knowledge of modern agriculture. The theme of this year's observance is
"Agribusiness Is Your Business." The point, of course, is that the farmer
could not achieve his abundant harvest without the modern tools and services
provided by the city, and the city dweller would not be free to provide services
and work in industry without the efficient production of the American farmer.
EDITOR'S NOTE. Please -- offer U.S. Department of Agriculture publications
as soon as possible after they are listed in SERVICE. Or, we may not have
enough copies available for your readers. If you should hold an item for
several months or more, check with us before you offer a publication.
SERVICE is a monthly newsletter of consumer interest. It is designed for
those who report to the individual consumer rather than for mass distribution.
For information about items in this issue, write: Jeanne S. Park, Editor,
SERVICE, Office of Information, U.S. Department of Agriculture, Washington,
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