Material Information

Service USDA's report to consumers
Portion of title:
USDA's report to consumers
Physical Description:
: ; 27 cm.
United States -- Dept. of Agriculture. -- Office of Governmental and Public Affairs
United States -- Dept. of Agriculture. -- Office of Communication
United States -- Dept. of Agriculture. -- Office of Information
U.S. Dept. of Agriculture, Office of Governmental and Public Affairs
Place of Publication:


Subjects / Keywords:
Consumer education -- Periodicals -- United States   ( lcsh )
federal government publication   ( marcgt )


Dates or Sequential Designation:
no. 1- Nov. 1963-
Numbering Peculiarities:
Publication suspended Dec. 1979-
Issuing Body:
Issued Nov. 1963-Feb. 1973 by the Department's Office of Information; Mar. 1973-Dec. 1977 by the Office of Communication.
General Note:
Issues prior to Jan. 1978 were classed: A 21.29:(nos.)

Record Information

Source Institution:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 001360420
oclc - 01716336
notis - AGM1835
issn - 0037-2544
System ID:

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S I-

AUGUST 1970 No. 7 t


Be Aware. A nationwide campaign to increase nutrition awareness
of Americans will soon be underway. The campaign, scheduled for
September and October, is being promoted by the Food Council of
America, an organization of 27 associations of food manufacturers
and distributors,in cooperation with the U.S. Department of
Agriculture. The campaign theme, "Eat the Basic 4 Foods Every
Day," and special Four Foods symbol will be seen on television
screens, in magazine and newspaper ads, on banners and signs in
retail stores and in special information material prepared by
Council cooperators. The campaign is a result of a recommend-
ation of the White House Conference on Food, Nutrition, and
Health, held in December 1969.


Search for Resistors. USDA scientists estimate that air pollu-
tion injury to vegetation is causing losses of more than half
a billion dollars a year. So, while we are cleaning up the
air, plants which can resist the pollution must be found. At
the Plant Air Pollution laboratory in Beltsville, Md., scien-
tists of the Agricultural Research Service are working on this
problem. The team is especially interested in the effects of
photochemical oxidants on plants. These oxidants are toxic
chemicals formed by the action of sunlight on certain hydro-
carbons emitted into the atmosphere by combustion of fuels,
such as gasoline. In experiments, the scientists found that
some plants have fared almost as well in unfiltered air as in
filtered air juniper, arborvitae, American and English holly,
pyracantha, and tomato. By contrast, yields of Norland and
Irish Cobbler potatoes were almost 100 percent higher when
grown in filtered air.


Some Equivalents. Everyone needs milk every day -- at least two or more cups
of 8-fluid-ounce equivalents. Because of the versatility of milk and its products,
the nutritional benefits can be obtained in a variety of delicious ways. You can
drink it, of course, and here are some other ways to get calcium, equal to an 8-
fluid-ounce cup of fresh whole milk or milk made from nonfat dry milk:

1 1/3 cups of creamed cottage cheese
1 ounce Swiss cheese
3/4 cup of homemade macaroni and cheese
1/5 of a 14-inch round pizza made with cheese topping
1 cup of oyster stew
1 cup yogurt
1 cup of pudding made with milk and cornstarch
1 1/3 cups of ice cream
1 milk shake made with 2/3 cup of milk and 1/2 cup of ice cream
1 cup of cocoa made with milk


Study Reveals Eating Patterns. Which is your family more likely to eat in the
course of a week -- Vienna sausages or chicken livers? Your answer may not only
reveal facts about your family's eating habits. It may also indicate what income
bracket your family falls into. At least it did in a recent study of household
meat-eating patterns. The study, conducted by the Economic Research Service,
showed that middle-income families ate more luncheon meat than lower or-higher
income families. On the other hand, variety meats such as heart, liver, sweet-
breads, and tongue, were most popular with families at the highest and lowest
income levels.


Newest National Forest. USDA's Forest Service has just been given the administ-
ration of another National Forest. It's the Beaver National Forest, 1 1/4 acres
big, on the grounds of the Ghost Ranch Museum about 65 miles northwest of Santa
Fe, New Mexico. Ghost Ranch Museum was opened in 1959 by the Charles Lathrop
Pack Forestry Foundation to display the plants, animals, and geology of northern
New Mexico. The Beaver National Forest, named after its star inhabitant and host,
an animated talking model of a beaver, is one of the museum's exhibits. The
forest-in-miniature uses small trees and shrubs and half-scale models of people
and animals to provide an easy-to-see demonstration of the major uses of the
National Forests -- timber, grazing, recreation, water, and wildlife. The Pack
Foundation decided to place the museum and all its exhibits under Forest Service
jurisdiction to insure their continuation as sources of public enjoyment and


USEA Emblem of Plenty. An "emblem of plenty" recently introduced by the
U.S. Department of Agriculture can be an aid to food shoppers. The
new emblem is used to identify foods on the USDA Plentiful Foods List. The
Plentiful Foods List -- celebrating its 25th anniversary this year -- is compiled
each month by USDA's Consumer and Marketing Service. It consists of foods that
are expected to encounter marketing problems because of their abundance. The
list -- and now the emblem -- is furnished to food merchandisers, newspaper food
editors, broadcasters, and others. So, keep these foods and the emblem in mind
when you do your grocery buying.


Refreshing Ideas for Hot Days. Summer temperatures seem to cool down when the
menu includes crisp, fresh summer vegetables. Sweet corn and tomatoes, for
instance. And smiles definitely warm up when dessert is red, ripe watermelon.
Food shoppers and menu makers can find these temperature-tampering items among
foods on the Plentiful Foods List for August. Featured on the August list are
wheat products, always popular, nutritious, and in great variety. Also included
are fresh plums, peanuts and peanut products and, in the Southeast and Northeast
areas, canned grapefruit sections. For September the Plentifuls will include
canned peaches, canned applesauce, peanuts and peanut products, and dry split peas.


Soil, Water, and Slopes. Does rainwater from your neighbor's property drain onto
your garden? Is your garden on a slope so that water rushes off and is lost to
the plants, taking the soil with it? If so, consider planting on the contour or
building a terrace. Contouring and terracing can divert the flow of water from
your garden, control erosion, and distribute water evenly. The pay off is in
better yields and higher quality vegetables and flowers. A new publication from
USDA's Soil and Conservation Service, "Gardening on the Contour," (H & G 179)
contains easy-to-follow instructions on how to plant on the contour and construct
a terrace. Singlecopies are available free from the Office of Information,
U.S. Department of Agriculture, Washington, D.C. 20250.


"How to Buy Beef." A new slide set released by the U.S. Department of Agriculture
tells you what to look for when buying beef. For instance, "How to Buy Beef"
discusses meat quality and how to spot it; gives tips on how to cut steak for the
greatest number of servings; and helps explain where the different cuts of meat
come from. The 33-frame color slide set is available for $12.00 from the Photo-
graphy Division, Office of Information, U.S. Department of Agriculture, Washington,
D.C. 20250. A filmstrip version is also available for $5.50 from the Photo Lab,
Inc., 3825 Georgia Avenue, N.W., Washington, D. C. 20011. An illustrated narrative
guide accompanies each slide set and filmstrip copy.


Invite Them -- Naturally. Sixty-eight varieties of birds are known to be fond of
redcedar; thirty-seven go for Virginia creeper. By knowing some of the trees,
shrubs, vines, and other plants which are particularly attractive to birds, you
can provide a natural invitation for feathered friends to visit your home and
grounds. Such plants not only attract birds, they can also be pleasing to you.
With the same stroke, you can provide places where birds can feed, nest, rest,
hide, and do all other things birds do -- and get your landscaping done. And
the birds will repay the courtesy -- their colorful songs and lively antics are
a delight to the human ear and eye; their attack on insect pests help protect
flowers, lawns, gardens, and people. In an attractive brochure, "Invite Birds
to Your Home," (PA-940) the Soil and Conservation Service lists several plants
which would be invitations to birds. Information includes a description of the
plants; locations for best growth; the months it blooms and bears fruit; and the
number of bird species using it. The brochure, designed primarily for use in the
Northeastern U.S., also includes information on planting patterns in rural and
suburban areas. Single copies of the publication are available free from the
Office of Information, U.S. Department of Agriculture, Washington, D.C. 20250.


Our Wilderness Heritage. Did you know that 9.9 million acres of wilderness in
60 areas are held in trust by USDA's Forest Service for the use, enjoyment and
spiritual enrichment of the American people? As part of the National Wilderness
Preservation System, these lands are as wild and free today as they were when
first viewed by early settlers of America. Still another 4.4 million acres are
being reviewed for inclusion in the system under provisions of the Wilderness Act
of 1964. The grandeur and variety of the Nation's wilderness system are described
in a full-color brochure put out by the Forest Service. It offers brief descrip-
tions of the 88 wilderness and primitive areas in 14 States, stretching from
coast to coast. Color photographs offer graphic proof of the solitude one en-
counters in these retreats from the modern world. Copies of "Search for Solitude,"
(PA-942) are available for 65 cents from the Superintendent of Documents, U.S.
Government Printing Office, Washington, D. C. 20402.


Dial-A-Menu. Food shoppers in Buffalo, New York, and in Ontario Province, Canada,
are finding some fresh answers to "what should I buy for dinner this week?" All
that is needed is a trip to the telephone to "Dial-A-Menu." This unusual service,
offered in Buffalo by a public utility company and in Ontario by a government
agency, is helping homemakers plan better menus and also helping ease their
budget. The menus are based on USDA's Plentiful Foods List so shoppers know that
the foods are in good supply at stores and generally at reasonable prices. The
Ontario program has gone a step further, too. Now there is a Mail-A-Menu service
which is reaching 7,000 consumers each month.

SERVICE is a monthly newsletter of consumer interest. It is designed for those who
report to the individual consumer rather than for mass distribution. For information
about items in this issue, write: Lille Vincent, Editor of Service, U.S. Department
of Agriculture, Office of Information, Washington, D.C. 20250. Please include your

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