University Press of Florida

Electronic Commerce: The Strategic Perspective (2nd ed.)

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Material Information

Title:
Electronic Commerce: The Strategic Perspective (2nd ed.)
Physical Description:
Book
Language:
en-US
Creator:
Watson, Richard T., Berthon, Pierre, Pitt, Leyland F., Zinkhan, George M.

Subjects

Subjects / Keywords:
Electronic commerce, ecommerce, e-commerce, Internet business, Online business, electronic publishing, electronic money, Internet security, Web strategy, Integrated Web communications, Internet marketing, Cyberservice, Web pricing, Modernism, Post-Modernism, Fragmentation, Dedifferentiation, Hyperreality, Time and space, paradox, reflexivity, pastiche, …
Business Education, Internet, Marketing, Online Systems
Social Studies / Technology and civilization

Notes

Abstract:
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
General Note:
Expositive
General Note:
Community College, Higher Education
General Note:
http://www.ogtp-cart.com/product.aspx?ISBN=9781616100292
General Note:
Adobe PDF Reader
General Note:
Textbook
General Note:
http://florida.theorangegrove.org/og/file/29589c3c-8bcd-72c1-b2f2-37789232eb3c/1/Electronic_Commerce.pdf

Record Information

Source Institution:
University of Florida
Holding Location:
University Press of Florida
Rights Management:
Copyright © 2008 by Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan. This work is licensed under the Creative Commons Attribution 3.0 License. See http://creativecommons.org/licenses/by/3.0/
Resource Identifier:
isbn - 9781616100292
System ID:
AA00011663:00001


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