Electronic Commerce: The Strategic Perspective (2nd ed.)

University Press of Florida

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Electronic Commerce: The Strategic Perspective (2nd ed.)

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	Permanent Link:	http://ufdc.ufl.edu/AA00011663/00001

Material Information
	Title:	Electronic Commerce: The Strategic Perspective (2nd ed.)
	Physical Description:	Book
	Language:	en-US
	Creator:	Watson, Richard T., Berthon, Pierre, Pitt, Leyland F., Zinkhan, George M.

Subjects
	Subjects / Keywords:	Electronic commerce, ecommerce, e-commerce, Internet business, Online business, electronic publishing, electronic money, Internet security, Web strategy, Integrated Web communications, Internet marketing, Cyberservice, Web pricing, Modernism, Post-Modernism, Fragmentation, Dedifferentiation, Hyperreality, Time and space, paradox, reflexivity, pastiche, â€¦ Business Education, Internet, Marketing, Online Systems Social Studies / Technology and civilization

Notes
	Abstract:	This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
	General Note:	Expositive
	General Note:	Community College, Higher Education
	General Note:	http://www.ogtp-cart.com/product.aspx?ISBN=9781616100292
	General Note:	Adobe PDF Reader
	General Note:	Textbook
	General Note:	http://florida.theorangegrove.org/og/file/29589c3c-8bcd-72c1-b2f2-37789232eb3c/1/Electronic_Commerce.pdf

Record Information
	Source Institution:	University of Florida
	Holding Location:	University Press of Florida
	Rights Management:	Copyright © 2008 by Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan. This work is licensed under the Creative Commons Attribution 3.0 License. See http://creativecommons.org/licenses/by/3.0/
	Resource Identifier:	isbn - 9781616100292
	System ID:	AA00011663:00001

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