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November 12,, 1942
~Dear M&r. Pfeiffer:
I was glad to have your letter of Noveniber 4ith, and the other
day I picked up at one of our bookstores a copy of "Diust Tracks
on th roadd.
In many way~s R3~ust Tracks" .is the best book that Zora Hurston
has written. It has both artistry and reader appeal and should
d~o much to bring readers to haer. dithinguished novels. and her
humanized biogrPaphy of M~oses.
I wish I could make somte lsugg~estion that might help in the
distribution of nlDust Tracks". My Secretary has just made a sug~ges-
tion that might be worth the postage. Wdhy not send a copy aifr mail
personally inscribed by Zora to MLrs. Franklin L. Roosevelt in care
of Rarel~Jasges Queen ~ary of England, who would naturally consider
the package important and alghh~thd61iker it in person to M9rs. Roose-
As you know Mirs. Roosevelt is.dBeeply interested in forwarding-
the progress of the Negro race and it; is quite probable .that she
might make some reference to' the book either before or after her
return to this country~.
Why not send an inscribed copy to doger babson, Babson Park,
Florida, who I happen to know is understanding in his attitude to--
w;ard the Ejegroes and who might mention the book in his column.
Which reminds as that there should be a number of columnists
such as Westbrooke Pegler, Henlrry M'Lemore, Lorothy Thompson, P'aul
Gallon, to whom it might pay to send a few copies.
There should be a similar group of famous educators, a few
clergymen and a number of social workers wgth influence, to whom it
would pay to send the book with the author's compliments, in addi--
tion to the usual book reviewers and literary critics. I hve al-.
ways been a great Believer in the liberal use of complimentary
copies during the first few week of a book's publication as in my
opinion it La one of the best wave to seourre "word of mouth adver-
tising" which is so valuable you can't pay for it.
If any of itese suggestions are of service, I5 shall be glad.
I enclose a briefstatement on a separate sheet of which you may
use any part you see fit.
;,:Very sincerely yours,
Mlr. George Pfeiffer III
Special Service Departmarest
J.B. Lippincott Co.
East Washington Square E~dwin 0. Grover
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