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Promote UF research, collections, & online materials with SEO and Wikipedia writing/editing
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Permanent Link: http://ufdc.ufl.edu/AA00008692/00001
 Material Information
Title: Promote UF research, collections, & online materials with SEO and Wikipedia writing/editing
Physical Description: Workshop overview and lesson notes
Creator: Reboussin, Dan
Taylor, Laurie N.
Publisher: UF Libraries
Place of Publication: Gainesville, FL
Publication Date: 12/2011
 Subjects
Subjects / Keywords: Competencies
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 Notes
Abstract: This training will provide an overview of an integrated set of techniques to promote and improve the discoverability of UF research, collections, and online materials through search engine optimization (SEO) and Wikipedia writing/editing. The training will include a 50 minute presentation on SEO concepts, Wikipedia (history, norms, standards, impact for SEO), UF web rankings, and a case study from the African Studies Digital Collections. The training includes a short break (20 minutes) followed by a hands-on session for 50 minutes that will include creating an account on Wikipedia and editing/creating new Wikipedia entries. Attendees should bring content to add to an existing Wikipedia entry or content to use in creating a new entry on Wikipedia (content should be about UF Research, Collections, and Collection Materials).
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution.
System ID: AA00008692:00001

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1 Promote UF research, collections, & online materials with SEO and Wikipedia writing/editing Presenters/Trainers: Dan Reboussin and Laurie Taylor Date/Time: February 2, 2012, 1 3pm Overview This training will provide an overview of an integrated set of techniques to promote and improve the discoverability of UF research, collections, and online materials through search engine optimization (SEO) and Wikipedia writing/editing. The training will include a 50 minute presentation on SEO concepts, Wikipedia (history, norms, standards, impact for SEO), UF web rankings, and a case study from the African Studies Digital Collections. The training includes a short break (20 minutes) followed by a hands on session for 50 minutes that will include creating an account on Wikipedia and editing/creating new Wikipedia entries. Attendees should bring content to add to an existing Wikipedia entry or content to use in creating a new entry on Wikipedia (content should be about UF Research, Collections, and Collection Materials). Learning Objectives After this course, attendees will be able to: Identify reasons to use SEO and Wikipedia writing/editing to support UF research, collections, & online materials Locate and use guides to Wikipedia writing standards and rules Create a Wikipedia account, login, read user messages, and use the User Talk Page Edit an existing Wikipedia page Optional: Write a new Wikipedia page Additional Resources History Syllabus with Wikipedia assignment: http://ufdc.ufl.edu/AA00001452 Wikipedia assignment, for use in a course: http://ufdc.ufl.edu/AA00001431

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2 Training/Lecture Notes Pre activity Attendees should bring content (about UF research, collections, & online collection materials) to add to an existing Wikipedia entry and/or content to use in creating a new entry. First Section (50 minutes) Introduction to the presenters/trainers Purpose of the training: o Learn how to promote UF Research, Collections, and Collection Materials through Search Engine Optimization (SEO) and Wikipedia writing/editing How web search engines work o Dynamic updating, algorithms, and factors for rankings o Domains: .edu and .org o Links: sites linking to a specific site and a specific page o Content: HTML and CSS compliance for crawler comprehension; rich, textual content UF site o Highly ranked: http://www.alexa.com/search?q=ufl.edu&r=site_siteinfo&p=bigtop UFDC o Optimized for search engines at the system level (compliant code, RSS, Wikipedia entries, blog stories, etc.) Wikipedia o Impact for search engines (.org, rich and structured content, edited) o History, development from earlier encyclopedias o Standards and norms – NPOV, links, categories, no conflict Case study: African Studies Digital Collections (employing traditional & new tools for access) o Manuscripts collection description is ‘traditionally’ at collection level Provided per best practice via detailed catalog record, finding aid Open access digital collections require dense item level metadata for ‘discoverability’ online (donor & curator provided, interpreted) Access improves with additional research context linked to related resources (UFDC landing page links to IR, web resources, related manuscripts finding aids, bibliographies, biographical sources, etc.) o Researcher behavior & SEO impact: External resources can be situated in context with collection, improving collection placement in search results Google rankings Wikipedia Blogs Break – 20 min

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3 Second Section (50 minutes) Hands on o Wikipedia Accounts Creating an account on Wikipedia User Talk page and messages Preferences o Editing an existing Wikipedia entry o Creating a new Wikipedia entry