Fruits and juices availability in retail food stores

MISSING IMAGE

Material Information

Title:
Fruits and juices availability in retail food stores
Physical Description:
5 v. : ill., maps ; 28 cm.
Language:
English
Creator:
United States -- Agricultural Marketing Service
United States -- Dept. of Agriculture. -- Production and Marketing Administration
United States -- Dept. of Agriculture
Publisher:
U.S. Agricultural Marketing Service
Place of Publication:
Washington, D.C
Frequency:
semiannual (irregular)
semiannual
completely irregular

Subjects

Subjects / Keywords:
Fruit trade -- Periodicals -- United States   ( lcsh )
Fruit juices -- Periodicals   ( lcsh )
Genre:
serial   ( sobekcm )
federal government publication   ( marcgt )
periodical   ( marcgt )

Notes

Dates or Sequential Designation:
Aug. 1951-Feb. 1956.
Issuing Body:
Issues for Aug. 1951-Feb. 1953 issued by U.S. Production and Marketing Administration; Aug. 1953 by U.S. Dept. of Agriculture.
General Note:
"CPFJ - nos."

Record Information

Source Institution:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 004931022
oclc - 13321562
lccn - 2010229481
Classification:
ddc - 630.8971 Un28
System ID:
AA00008504:00006

Related Items

Preceded by:
Availability of certain fresh fruits and canned and frozen juices in retail food stores
Succeeded by:
Availability of selected fruits and juices in retail food stores

Full Text

,4T ALOGED




AVAI LIABILITY

iRetad Foad Stsw


O0000000000..


AUGUST 1954


/


UNITED STATES DEPARTMENT OF AGRICULTURE
AGRICULTURAL MARKETING SERVICE
December 1954


GPO-O-Agri (AMS) 101








PREFACE


This report summarizes information on availability of certain fresh
citrus fruits, and canned and frozen juices and ades in retail food
stores in the United States during August 1954 compared with earlier
survey months. Also included in the report are data from a similar
survey in May 195I on availability and inventories in retail food stores
of canned red sour cherries. Availability of fresh citrus fruits is
expressed both as a percentage of all food stores and as a percentage of
those customarily handling fresh fruits or vegetables. For frozen juices
availability is expressed both as a percentage of all food stores and as
a percentage of those equipped with freezer cabinets. Preceding reports
in this series have presented similar information obtained from surveys
during the months of October 19U8; April, August, and November 1949; May
and August 1950; February, May, and August of 1951, 1952, and 1953; and
in February 1954.

The definition of stores normally stocking fresh fruit and vegetables
has been changed. Figures for these stores in August 1952 and August
1953, therefore, were revised to conform with the new definition and
will differ from those published originally for these periods.

Data on availability of these fruit and juice products were obtained
from a national probability sample of approximately 1,900 retail stores
distributed among the 5 regions indicated in Table 1. Within each of
the regions, the sample is comprised of approximately 50 counties, with
an average of 5 to 6 sample stores per county. In each of the three
cities, Chicago, New York, and Los Angeles, the sample has been enlarged
to include a minimum of about 150 stores. Large stores were sampled at
a heavier rate than small ones in order to obtain better representation
among these stores than would have been possible in the case of propor-
tionate representation. Data on availability of these fruits or fruit
products in retail food stores are presented in this report according
to: (1) Type of store management, (2) size of the store in terms of
annual dollar volume of business, (3) location by geographic region as
indicated in Figure 1, and (4) by size of city in which the store is
located.









This work was financed cooperatively by participating fruit industry
groups and the United States Department of Agriculture. Funds used by
the United States Department of Agriculture were provided under the
Agricultural Marketing Act of 1946 (RMA Title II).






CONTENTS



Summary ....... .............. .................................... ........
Frozen Juices and Ades ............................................... .
Canned Juices .......................... .................... ............. *
Fresh Citrus Fruit .....................................................
Canned Fruit ................................................... ....... .

Figure 1.--Regions for national retail food store audit ..................


Table 1.--

2.--

3.--

h .--

5.--

6.--


7.--

8.--

9.--


10.--

11.--

12.--


13.--

14.--


Tables

Percentage of retail food stores having specified
products available, August 1954 with comparisons--

Fruits and juices, summary .................................

Fresh oranges .................................................

Fresh lemons ...................... ........ .. ........

Frozen and shelf-pack concentrated juices and ades ...........

Frozen concentrated orange and grape juice ....................

Frozen concentrate for lemonade and frozen single-strength
lemon juice ...................................... .........

Frozen concentrate for orangeade and limeade ..................

Frozen concentrated pineapple juice ...........................

Shelf-pack concentrated orange juice and concentrates
for lemonade and orangeade ..................................

Canned single-strength lemon juice by container size ..........

Canned single-strength tangerine juice by can size ...........

Canned single-strength lemonade; and canned orangeade by
container sizes o..........................................

Canned red sour cherries ....................................

Canned red sour cherries, can size ............................


Page

1
1
4
5
5

7



































Digitized by the Internet Archive
in 2012 with funding from
University of Florida, George A. Smathers Libraries with support from LYRASIS and the Sloan Foundation


http://www.archive.org/details/fruitsjuiavai 1954unit








FRUITS AND JUICES


AVAILABILITY IN RETAIL FOOD STORES

AU3UST 1954


SUMMARY

In August, the proportion of food stores offering fresh oranges that
customarily handle fresh fruits and vegetables was unchanged for oranges
and slightly higher for lemons than last year.

With the exception of frozen concentrated orange juice, the proportion of
all stores stocking frozen concentrated juices was down slightly in August
1954 compared to a year earlier. However, a larger proportion of stores
handled these products than in August 1952.

Availability of frozen concentrated orange juice to the Nation's tonsuners
continued to improve. From being available in about one-fourth of all
food stores in August 1949, frozen orange juice was available in about
three-fifths of all stores in August 1954.

Shelf-pack concentrated orange juice was available Jin 10 percent of all
food stores in August 1954 as compared with h percent a year earlier (table 9).
However, availability in August 1954 was down considerably from the 40 percent
of all stores reporting stocks of this item in August 1952.

Frozen concentrates for ades with the exception of orangeade concentrate
were available in a greater number of stores in August 195!1 than a year
earlier. Shelf-pack concentrate for orangeade was available in fewer stores
than a year ago, while concentrate for lemonade was offered by about the
same proportion of stores as last year.

Fewer stores offered canned tangerine and lemon juices in August 1954 than
a year earlier. The proportion of stores handling tangerine juice declined
from 19 percent in August 1952 to 10 percent in August 1954. The proportion
of stores handling canned lemon juice, although lower in August than a year
ago, was up moderately from 2 years ago.

Householders could buy canned red sour cherries in about three-fifths of
the Nation's retail food stores in May 1954, slightly fewer stores than a
year earlier. Inventories of this item held by food stores were about i4
percent below a year earlier. Inventories held by independent food stores
were down about 24 percent from a year earlier, but were still above stocks
held by other major retail outlets.

FROZEN JUICES AND ADES

In August 1954, frozen concentrated orange juice was available in a larger
proportion of the Nation's food stores, while frozen concentrated grape
and pineapple juices were available in fewer stores than a year earlier.








Frozen concentrates for ades with the exception of orangeade were
available in slightly more stores than a year earlier. Shelf-pack con-
centrate for lemonade in August was available in about the same number
of stores as a year earlier, but orangeade was available in fewer stores.
Shelf-pack concentrated orange juice was more readily available than a
year earlier. Availability of canned single-strength ades in August was
unchanged to slightly improved from August 1953.

Frozen concentrated orange juice was available in about 3 out of 5 of
the Nation's retail food stores in August 1954 as compared to about 4
out of 7 stores a year earlier. This increase in availability occurred
principally in smaller stores and in independent stores. By geographic
region, consumers could more readily purchase frozen orange juice in the
North Central region. However, compared to a year earlier, availability
increased most in the Northeast region. A higher proportion of stores
reported handling this product than a year ago in all regions except the
Pacific (table 5).

The increase in availability of frozen concentrated orange juice in the
Nation's food stores accompanied an increase in the proportion of these
stores equipped with freezer cabinets. Practically all national and
regional chain stores so equipped handled frozen concentrated orange
juice and about 9 out of 10 independent food stores having freezer cabi-
nets offered frozen orange juice to its customers in August 1954 (table 5).

Frozen concentrated grape juice was in about 41 percent of all retail
food stores in August 1954, compared with about 43 percent a year ago.
There was a slight to moderate drop from a year ago in the proportion of
national chain stores handling frozen grape juice, and a substantial drop
in the number of regional chain store outlets, while availability in the
Nation's independent food stores was about the same as a year earlier.

One of the most significant changes in availability of frozen concentrated
grape juice from a year ago was a decline in the proportion of food stores
equipped with freezer cabinets offering this product. Availability of
frozen grape juice in food stores eqnjipped with freezer cabinets was down
in August from a year earlier in all geographic regions except the South
(table 5).

Frozen concentrate for lemonade could be purchased in about 5h percent
of the Nation's retail food stores in August 1954--a moderate increase
from a year earlier. A large part of this increase in availability can
be attributed to the increase in number of independent food stores handling
this product. Availability in national chain store outlets was unchanged
from a year earlier, but fewer regional chain stores offered frozen con-
centrate for lemonade. Availability was up moderately from last year in
all regions except the Pacific (table 6).

Contrary to the situation for frozen concentrate for lemonade, slightly
fewer stores offered frozen single-strength lemon juice in August 1954
than a year earlier. The greatest decline in availability was in national
chain store outlets, However, despite the decline in availability of this
product in the Nation's food stores, from a year earlier, it was more readily
available in the Northeast and Southern regions.








About 29 percent of stores with freezer cabinets stocked frozen lemon
juice in August 1954 as compared to 33 percent a year earlier (table 6).

Frozen concentrate for orangeade could be purchased in a smaller propor-
tion of the Nation's food stores in August 1954 than a year earlier--
9 percent as compared to 12 percent last year. A sharp decrease occurred
in the number of regional chain store outlets handling this item compared
with a year earlier. Availability appeared to be down from a year ago in
all regions except the Mountain-Southwest. Frozen orangeade was available
in Chicago retail outlets in only about 1 out of 10 stores in August as
compared to 1 out of 5 a year earlier (table 7).

Consumers could purchase frozen concentrate for limeade in about 1 out of
5 of the Nation's food stores and in about 3 out of 10 stores equipped with
freezer cabinets in August 1954. Despite a slight improvement in availa-
bility of frozen limeade from a year earlier, the proportion of national
chain store outlets offering this item dropped sharply. Availability of
frozen limeade improved or remained about the same as a year ago in all
geographic regions except the Northeast (table 7).

Although frozen concentrated pineapple juice was available in a smaller
proportion of the Nation's food stores in August than a year ago, a con-
siderably larger proportion of national chain store outlets stocked this
item. Fewer stores in all geographic regions reported stocking frozen
concentrated pineapple juice in August than a year ago. Availability in
stores equipped with freezer cabinets was lower than a year ago for all
stores except national chains irrespective of location, annual volume of
business or type of management (table 8).

The number of the Nation's retail food stores offering shelf-pack concen-
trated orange juice in August 1954 increased sharply from a year earlier--
one out of 10 as compared to 1 out of 25 in August 1953. Availability was
improved from last year irrespective of the stores type of management, annual
volume of business or region in which located (table 9).

Shelf-pack concentrate for orangeade was available in 28 percent of all
food stores in August as compared to 33 percent a year ago. Availability
was lower or unchanged from a year earlier in the 3 major types of retail
food stores and in all geographic regions.

In general, no appreciable change was noted in the proportion of the Nation's
food stores handling shelf-pack concentrate for lemonade in August 1954
from last year. However, about 60 percent of national chain store outlets
reported stocking this item compared with about 50 percent a year earlier.
Of the 3 major types of outlets, availability continued to be lowest in
independent food stores. A slightly larger proportion of stores in the
Northeast and Pacific regions, but a smaller proportion in the Mountain-
Southwest region handled shelf-pack concentrated lemonade than a year
ago (table 9).








Availability of canned single-strength orangeade in the Nation's food
stores improved slightly from a year ago. The proportion of stores stocking
the 46-ounce can was about the same as a year earlier while the proportion
of stores handling other can sizes increased. Availability of orangeade
increased in August from a year earlier in regional chain stores and inde-
pendent food stores but was down moderately in national chain stores.

A higher percentage of stores handled orangeade than a year earlier in each
geographic region except the South (table 12).

The proportion of the Nation's food stores handling canned single-strength
lemonade in August was unchanged from a year ago. Important changes in
availability from a year ago appear to have been a sharp drop in the pro-
portion of national chain stores stocking this product, and a moderate in-
crease in the proportion of regional chains stocking it. Availability de-
clined from a year ago in stores in all geographic regions except the
Northeast. Availability improved slightly from a year ago for the smallest
and largest stores (table 12).

CANNED JUICES

Availability of canned single-strength orange, grapefruit, and orange-
grapefruit blended juices was not determined in the August 1954 retail
food store audit. These products were omitted from the August 1954 audit
primarily because they are with few exceptions readily available in the
Nation's retail food stores, and in addition, have shown no marked change
in availability in recent audits.

Consumers could buy canned single-strength lemon juice in only about a
half of all food stores in August 1954. Availability was slightly lower
than a year ago. The proportion of national chain stores having lemon
juice was improved from a year earlier. Availability in regional chain
stores was well below that of a year ago and slightly lower in independent
stores. Availability over a year ago was slightly improved in the North
Central and Pacific regions, but down in all other geographic regions
(table 10).

Consumers found bottled lemon juice in about the same number of stores in
August as a year ago. However, bottled lemon juice could be bought by
consumers in only 58 percent of regional chain stores as compared to 73
percent a year earlier. Fewer stores offered bottled lemon juice in the
Northeast and Southern regions in August than a year earlier (table 10).

Canned single-strength tangerine juice was available in only about a tenth
of the Nationrs stores in August 1954 as compared to about a sixth of all
stores a year ago. Tie proportion of retail stores handling this product
declined in all regions from a year ago. Only about a half of the regional
chain stores, about 1/3 of national chain and one-eighth of independent
food stores made tangerine juice available in August 1954.








The availability of canned tangerine juice in the 46-ounce can was only
slightly lower than a year earlier--6 percent of all stores in August 1954
as compared to 7 percent last year. However, tangerine juice in the No. 2
cans was available in only 5 percent of all stores in August as compared to
12 percent a year earlier (table 11).

FRESH CITRUS FRUIT

Availability of oranges in retail food stores normally handling fresh fruits
and vegetables was up slightly from a year earlier. However, the proportion
of the Nation's retail food stores offering fresh oranges was slightly'below
last year but about equal to that of 2 years ago.

Availability of oranges during August in all food stores reporting less
than $50,000 and from $100,000 to $300,000 business annually was down
slightly, but was unchanged from a year ago for stores in other income
classifications (table 2).

The decline in number of stores carrying fresh oranges occurred principally
in the Northeast and Mountain-6outhwest regions. Although the proportion of
all food stores in the Southern region offering fresh oranges was up only
about 3 percent from last year, availability of oranges in stores normally
carrying fresh fruit and vegetables was up bout 10 percent in this region.

Among the major outlets normally handling fresh fruit and vegetables, oranges
were available during August in slightly more national chain stores and
independent stores, but in fewer regional chain stores than a year ago (table 2).

Fresh lemons were available to consumers in about 4 out of 5 of all food
stores during August--a slightly lower proportion than a year earlier. About
5 percent of the food stores normally handling fresh fruits and vegetables
did not carry lemons at the time of this survey in August. This was unchanged
from a year ago. Availability continued to be greatest in retail food stores
in the North Central region and least in the Southern region (table 3).

Availability of lemons during August was slightly lower in all major retail
outlets than a year ago. The decline in availability from a year earlier
was greatest for stores reporting under $50,000 volume of business annually.

CANNED FRUIT

Canned red sour cherries were stocked in 62 percent of the Nation's retail
food stores surveyed in May 1954 compared with 65 percent of stores a year
earlier. Availability was lower in all regions with declines in the Southern
region being greatest. Availability continued to be greatest in the North
Central region. Availability in national chain stores increased slightly
from a year earlier but was down in regional chain stores and independent
food stores (table 13).






6


The No. 303 can of red sour cherries was available in about 14 percent
and the No. 2 can in about 47 percent of all food stores in May 1954.
This was the first time availability by can size has been determined in
this series. Availability of this product in the 303 can size was
greatest in the Mountain-Southwest region and lowest in the Northeast
region. Among major outlets, the 303 can size was most readily available
in regional chain stores with 1 out of 4 stores reporting stocks in May
1954. The No. 2 can size was most readily available in national chain
stores (table 14).

Inventories of canned red sour cherries held by retail food stores in
May 1954 were about 14h percent less than a year ago. Stocks in the hands
of independent stores in May 1954 were down about 24 percent from a year
earlier, while inventories held by national and regional chain stores were
slightly above a year ago. Largest inventories were reported by indepen-
dent stores, in population centers under 10,000 and in the North Central
region (table 13).

















































Store sample for


national retail food store audit, I/ by store classification
and location, August 1954


Store classification Stores audited
and location Total :Customarily handling fresh: Having freezer
fraits and vegetables : cabinets
Number Number Number

U. S. total 1,921 1,540 A,532
Volume of store business annually:
Under $50,000 859 564 524
$50,000 to $100,000ooo 45 39 ho08
6100,000 to $300,000 : 382 359 366
$300,000 and over a 235 223 234

Type of store management:
National chains a 53 51 52
Regional chains 2/ 107 104 103
Independent groceries 1,761 1,385 1,377

Store location by city size, population:
Under 10,000 3/ 671 534 472
10,000 to 100,000 1 354 309 308
100,000 to 500,000 : 29 228 231
500,000 and over 637 469 521
Store location by region or city 4// a
Northeast a 272 214 221
North Central : 305 282 275
South : 271 189 142
Mountain-Southwest 270 228 210
Pacific : 232 206 206

New York City 228 113 171
Chicago : 146 133 118
Los Angeles 197 175 189

/ Conducted by Market Research Corporation of 4merica for U. S. Department of Agriculture under AMA contract.
Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Area included in specified regions indicated in above map.
New York City, Chicago, and Los Angeles not included in regional totals.


Figure I.-REGIONS FOR NATIONAL RETAIL FOOD STORE AUDIT.










Table 1.-Percantage of retail food stores having specified products available,
Fruits and juices.


August 195U with comparisons--

summarv


Products 1952 1953 1954
Products --:
August August August

Percent Percent Percent

Fresh fruits:

Oranges 7l 76 73
Lemons 83 85 82

Canned juicess

Tangerine 19 16 10
Lemon 52 55 5$3

Canned single-strength ades:

Orangeade 27 21 23
Lemonade 9 6 6

Frozen concentrated juices

Orange 52 56 61
Grape a 38 43 41
Pineapple 23 20
Lemon : 11 21 19

Shelf.pack concentrated juices:

Orange 41 4 10

Frozen concentrate for ades&

Orangeade 11 12 9
L-monadea 2 51 54
Limeade 10 18 20

Shelf-pack concentrate for ades:

Orangeade : 33 28
Lemonade :5 27 28


Data not available.
Frozen single-strength juice.

Sources National Retail Store Audit conducted by Market Research Corporation of America.








9


Table 2.-- Percentage of retail food stores having product available, by store classification and location,
August 1954 with comparisons --

Fresh oranges
All stores : Stores customarily handling
Store classification : fresh fruits and vegetables
and location : August August
S 1952 : 1953 : 1954 : 1952 : 1953 : 1954
PerPercent Percent Percent Percent Percent

U. S. total 74 76 73 85 86 89

Volume of store business annually:
Under $50,000 : 64 67 64 77 80 85
$50,000 to $100,000 : 90 88 88 94 92 94
$100,000 to $300,000 96 94 91 98 96 94
$300,000 and over 99 98 98 100 99 99

Type of store management:
National chains 95 90 92 96 90 92
Regional chains i 99 98 96 100 99 96
Independent groceries 72 74 72 84 86 89

Store location by city size, population:
Under 10,000 / 68 69 68 79 79 84
10,000 to 100,000 : 80 83 78 88 92 92
100,000 to 500,000 89 91 90 95 96 95
500,000 and over 73 76 72 88 92 94

Store location by region or city 1/:
Northeast 79 85 77 87 94 93
North Qentral 94 94 92 97 96 97
South 52 51 54 66 64 74
Mountain-Southwest : 80 82 74 91 92 89
Pacific 92 g3 90 97 94 96

New York City 49 57 55 82 91 97
Chicago : 9 94 92 98 98 97
Los Angeles : 7 88 86 94 96 97



SExcludes voluntary chains.
2 Includes rural route stores out .-de corporate city limits.
Data for New York City, Chicag and Los Angeles not included in regional totals.

Source: National Retail Store Ar'it conducted by Market Research Corporation of America.




Table 3.-- Percentage of retail food stores having product available, by store classification and location,
August 1954 with comparisons --

Fresh lemons
.Al stores : Stores customarily handling
Store classification A:l fresh fruits and vegetables
and location : August :August
: 1952 : 1953 : 1954 : 1952 : 1953 : 1954


U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,000 and over

Type of store management:
National chains
Regional chains _/
Independent groceries

Store location by city size, population:
Under 10,000 2/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


Percent

83


Percent Percent Percent

85 82 91


Percent Percent

94 94


Excludes voluntary chains.
2 Includes rural route stores outside corporate city limits.
SData for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.










Table I.--Percentage of retail
classify


Store classification
and location




U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,000 and over

Type of store management:
National chains
Regional chains i/
Independent groceries

Store location by city size, population::
Under 10,000 2/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city j/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles








U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,000 and over

Type of store management:
National chains
Regional chains 2/
Independent groceries

Store location by city size, population:
Under 10,000 2/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 2/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


1 food stores having specified products available, by store
ication and location, August 1954 --

Frozen and shelf-pack concentrated juices and ades
Frozen concentrated juices

Orange Grape Pineapple : Shelf-pack concentrate
S: orange juice
Percent Percent Percent Percent


: Frozen
a single-
ed : strength
: lemon juice
Percent


Frozen concentrate for ades Shelf-pack concentrate for ades

Lemonade Orangeade Limeade 5 Lemonade Orangeade
Percent Percent Percent Percent Percent


/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.












Table 5.-- Percentage of retail


Store classification
an d lotio n


food stores having specified products available, by store classification and location,
August 1954 with comparisons --

Frozen concentrated orange and grape juices
Frozen concentrated orange juice : Frozen concentrated gr-ape juice


Ail stores


Stores with
S freezer -abinets


All stores Stores with
sofreeser cab nets


August : August : August : uus
___: 93 194 : 1953 : 1951 : 1953 : 1954 1953 :19
: Percent Percent Percent Percent Percent Percent Percent Percent


U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,000 arr over

Type of store management:
lat ional chains
Regiono- chains 1/
Independent groceries

Store location by city size, population:
Under 10,000 2/
10,000 to 100,000
1I000,00 to 00,000
p00,003 and over

Store location by region or city,/:
Northeast
Ilorth Central
South
Ilounctain-Southwest
Pacific

New York City
Chicago
Los Angeles


: 56 61 90 92 43 4! 69 '2


47 86 o3 23
32 92 9Q 62
91 96 95 78
loo !00 1o0 96


100 100
100 100
89 91


31 05
52 70
55 76
47 72


69 t3
76 -


/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for INe York City, Chicajo, and Los Angeles not included in regional totals.

Source: I'ational Retail Store Audit conducted by Market Research Corporation of America.





Table 6.-- Percentage of retail food stores having specified products available, by store classification and location,
August 1950a with comparisons --

Frozen concentrate for lemonade and frozen single-strength lemon juice
Frozen concentrate for lemonade : Frozen single strength lemon juice


Store classification
and location


All stores : S-ores wth : All stores : Stores with
freezer cabinets :: freezer cabinets
-. Per en Ams ___ August
: ent : : 1953 : 1954 : 195 : 1954
{ Percent Percent ; ?: .: .':--.' Percent Percent Percent Percent


U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000C
$100,000 to $3OO,OOC
$300,00 and over

Ty'e of store Tanag National chains
Regional chains l/,
Indeljndent groreri--s

atcro location by city size, population:
Under 10,000 -
10,00 to ICOtoC'
100,000 to :00,000
500,000 and over

Store location by region or city /:
Northeast
North Central
South
1ountain-.outhucst
Pacific

1Nev Yori City
Chicago
Los Angeles


51 54 81


81 92 9o
Go4 9h 91
52 30 81


21 19 33 29


53 53 a5
77 75 93
31 81 3


1 acludes vo.unto- c- ns.
Includes rur-l i-.la stores outside corporate city limits.
Data for New Yorv- City, Chi _go, and los Angel s not included in regional totals.

Source: National Retail Store Audit conducted by thrket Research Corporation of America.


U55
FT 35
67 60


31 27
32 29
39 34
i- 39


33 22
37 37
20 18








12


Table 7.-Percentage of retail food stores having specified products available, by store classification
and location, August 1954 with comparisons-

Frozen concentrates for orangeade and limeade
Frozen concentrate for orangeade : Frozen concentrate for limeade
Store classification : All stores :Stores with freezer cabinets: All stores sStores with freezer cabinets
and location : August : August August : August
1973i 9 : 1953 : 195 : 153195 l195! S 1953 : 195S
:Percent Percent Percent Percent Percent Percent Percent Percent
2
U. S. total 8 12 9 18 14 18 20 30 31

olume of store business annually:
Under $50,000 : 6 5 13 10 10 11 20 20
$50,000 to $100,000 a 16 12 19 14 26 29 31 33
$100,000 to 4300,o06 I 23 20 24 22 0o 47 43 51
$300,000 and over : 51 31 51 31 73 62 73 62

Type of store management:
National chains : 39 35 41 36 62 45 64 46
Regional chains / l 42 26 46 28 43 $6 47 60
Independent groceries : 10 8 16 13 16 18 27 29

Store location by city size,populations:
Under 10,000 2/ 7 6 lI 12 12 15 24 28
10,000 to 100,000 : 18 13 24 16 26 23 35 30
100,000 to 500,000 : 15 11 20 13 29 32 38 38
500,000 and over : l4 13 20 17 20 24 28 32

Store location by region or city 3/:
Northeast : 20 17 28 23 24 21 33 28
North Central : 13 i1 16 14 27 32 34 39
South : 5 3 13 7 7 9 18 21
Mountain-Southwest : 7 7 11 11 15 23 24 36
Pacific : 7 6 8 6 18 18 22 21

New York Citt : 19 18 32 30 20 19 32 30
Chicago : 20 8 25 10 41. 6 50 54
Los Angeles : 2 1 2 1 20 22 21 23



/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for Nev York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corooration of America.




Table 8.-Percentage of retail food stores having specified product available, by store classification
and location, August 1954 with comparisons-
Frozen concentrated pineapple juice
Frozen concentrated pineapple juice
SLore classification : All stores : Stores wita freezer cabinets
and location : August : August
1 953 : 195U : 1953 1954
-: recent Percent Percent Percent

U. S. total 23 20 36 30

Volume of store business annually:
Under $50,000 12 9 24 18
$50,000 to 8100,000 33 29 39 33
o100,000 to $300,000 : 52 hl 55 52
S300,000 and over : 77 66 77 66


Type of store management:
National chains
Regional chains L/
Independent groceries

Store location by city size, populate
Under 10,000 2_/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 3/s
Northeast
North Central
South
Mountain-Soutwest
Pacific

New York City
Chicago
Los Angeles


on:


1 33
S 29
8
17
33
29
29
38


Excoudos voluntary chains.
/ Includos rural rouae stores outside corporate city limits.
Data for New York City, Chicago, and Loc Angeles not included in regional totals.

Sourr:z National Potail Store Audit conducted by Market Research Corporation of America.












Table 9.-- Percentage of retail food stores having specified products available, by store classification and location,
August 1954 with comparisons --

Shelf-pack concentrated orange juice and concentrates for lemonade and orangeade
Shelf-pack concentrated : Shelf-pack concentrate for
Store classification : orange juice : Orangeade : Lemonade
and location : August : August : August
21953 1954 : 1953 : 1954 : 1953 : 1954
Percent Percent Percent Percent Percent Percent

U. S. total 4 10 33 28 27 28

Volume of store business annually:
Under $50,000 : 3 7 24 18 19 20
$50,000 to $100,000 : 4 16 40 41 32 37
$100,000 to $300,000 : 4 17 58 48 48 43
$300,000 and over : 9 17 84 73 66 67

Type of store management:
National chains 9 26 72 64 51 61
Regional chains l/ 4 19 76 69 68 70
Independent groceries 4 10 30 26 24 25

Store location by city size, population:
Under 10,000 2/ 2 9 33 28 26 23
10,000 to 100,000 5 10 37 26 28 26
100,000 to 500,000 2 16 36 4i 31 43
500,000 and over 8 10 28 26 24 32

Store location by region or city 1/:
Northeast 4 11 47 34 34 37
North Central 6 16 42 40 39 39
South 5 16 16 13 12
Mountain-Southwest: 2 10 40 26 24 20
Pacific 12 41 40 34 37

New York City : 17 17 24 21 20 23
Chicago : 4 6 15 14 22 39
Los Angeles 9 39 37 26 31


SExcludes voluntary chains.
2 Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.




Table 10.-- Percentage of retail food stores having specified product available, by store classification and location,
August 1954 with comparisons --

Canned single-strength lemon juice by container size
Store classification 5-1/2 ounce can :Oi. --other_ i_ :__Total
and location August : Augu:____ As
1953 : 1954 : 1 1956 __ 1953 : _____1954
Percent Percent Percent Percent Percent Percent

U. S. total 35 31 32 32 55 53

Volume of store business annually:
Under $50,000 : 24 22 26 23 43 42
$50,000 to $100,000 54 40o 35 42 72 66
$100,000 to $300,000 : 55 54 55 57 64 81
$300,000 and over 78 68 75 69 96 92

Type of store management:
National chains 8 67 7 60 65 90 94
Regional chains 2/ : 57 62 73 58 93 79
Independent groceries : 33 29 30 31 53 51

Store location by city size, population:
Under 10,000 3/ 30 26 28 30 47 47
10,000 to 100,000 44 35 34 35 64 57
100,000 to 500,000 : 42 43 32 29 59 57
500,000 and over 36 33 41 38 63 59

Store location by region or city 4':
Northeast 44 41 40 35 66 63
North Central 44 38 51 58 76 78
South : 17 15 16 12 30 24
Mountain-Southwest : 36 29 18 21 46 44
Pacific 49 47 23 27 60 63

New York City 40 34 39 39 62 58
Chicago 24 14 56 57 65 60
Los Angeles 73 77 32 49 83 89



/ Includes glass containers.
2/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.







14


Table 11.--Percentage of retail food stores having specified product available, by store classification
and location, August 1954 with comparisons-

Canned single-strength tangerine juice by can size
r No.2 can l-oune can Total /
Store classification
and location August 1 A1 t : Agust
1953 : 1954 : 1953 : 1954 ; 1953 195k
t Percent Percent Percent Percent Percent Percent

U. S. total : 12 5 7 6 16 10
Volume of store business annually:
Under $50,000 3 7 2 2 3 9 o
5o0,000 to $100,000 i 14 6 9 4 20 9
$100,000 to $300,000 1 25 13 21 13 39 23
$300,000 and over : 39 23 43 31 57 40

Type of store management:
National chains 33 12 36 33 47 34
Regional chains 2/ 39 33 40 33 60 48
Independent groceries 10 4 5 4 14 8

Store location by city size, population:
Under 10,000 3/ : 10 1 6 5 14 10
10,000 to 100,000 : 16 7 8 7 20 11
100,000 to 500,000 l 9 5 12 8 17 12
500,000 and over S 13 6 7 3 18 8

Store location by region or city W/:
Northeast I 16 7 9 7 20 12
North Central 114 6 15 9 25 14
South : 7 3 3 4 8 7
Mountain-Southwest 9 4 7 7 13 9
Pacific 16 6 2 2 17 8

New York City s 15 7 1 17 7
Chicago 1 6 3 1 9 2
Los Angeles Z 15 6 15 6

/ Includes other can sizes.
Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.




Table 12.--Percentage of retail food stores having specified products available, by store classification
and location, August 1951 with comparisons-
I Canned single-strength lemonade; and canned single-strength orangeade by container sizes
I 'Single-strength : Single-strength orangeade
Store classification I Lemonade 6.-ounce can : Other can sizes : Total
and location : August : August : August August
1953 : 195 1953 195195 1953 A 195U4 1953 195U
: Percent Percent Percent Percent Percent Percent Percent Percent

U. S. total : 6 6 17 17 8 10 21 23
volume of store business annually:
Under $50,000 : 5 10 10 6 8 14 16
$50,000 to $100,000 9 7 20 21 8 15 25 32
$100,000 to $300,000 1 10 8 38 33 13 14 43 39
$300,000 and over a 8 9 55 55 23 18 61 62

Type of store management
National chains 11 2 18 38 10 15 54 143
Regional chains : 10 14 53 56 26 20 60 62
Independent groceries 6 5 14 15 7 10 19 21
Store location by city size, population:
Under 10,000 2/ 7 3 17 18 6 9 20 23
10,000 to 100,000 6 9 18 20 9 11 23 28
100,000 to 500,000 : 8 7 20 25 9 15 25 33
500,000 and over 5 7 14 7 9 10 20 15

Store location by region or city 23/
Northeast 7 11 15 15 8 9 20 21
North Central : 10 6 21 21 7 13 24 32
South 1 5 3 15 15 10 10 21 20
Mountain-Southwest 5 14 19 21 4 10 21 26
pacificc 4 1 1 25 26 6 6 28 29

New York City l 3 2 6 2 9 12 13 13
Chicago a 1 3 6 10 6 6 9 11
Los Angeles a 1 2 14 7 3 12 16 16

Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for Now York City, Chicago, and Los Angeles not included in regional totals.
Sources National Retail Store Audit conducted by Market Research Corporation of America.








15


Table 13.- Percentage of retail food stores having product available, and inventories in retail food stores,
by store classification and location, United States, May 1953 and 1954 1/ --

Canned red sour cherries
: Percentage of stores having canned cherries : Inventory
Store classification ay .May
and location 1953 2/ l95 1953 2/ : 195
Percent Percent 1,000 cases 1,000 cases

U. S. total 65 62 274 235

Volume of store business annually:
Under $50,000 56 52 96 75
$50,000 to $100,000 76 76 62 51
$100,000 to $300,000 : 87 85 67 51
$300,000 and over : 92 92 49 58

Type of store management:
National chains : 90 92 21 28
Regional chains / 89 85 39 44
Independent groceries 64 61 214 163

Store location by city size, population:
Under 10,000 5/ 70 67 140 115
10,000 to 100,000 69 65 65 50
100,000 to 500,000 : 70 67 36 38
500,000 and over : 47 47 33 32

Store location by region or city 6/
Northeast : 51 50 41 45
North Central 89 88 115 94
South : 61 55 57 46
Mountain-Southwest : 72 67 37 27
Pacific : 73 72 12 12

New York City : 18 18 2 2
Chicago : 62 51 5 5
Los Angeles : 78 81 5 4


Excludes fruit and vegetable markets.
2/ Revised in accordance with slightly different statistical basis used in the May 1954 survey.
SEquivalent cases of 24 No. 2 cans.
Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.





Table 14.-- Percentage of retail food stores having product available, and inventories in retail food stores according to can size,
by store classification and location, United States, May 1954 _/

Oanned red sour cherries


Store classification
and location


U. S. total

Volume of-store business annually:
Under $50,000
50,000 to $100,000
00,000 to $300,000
300,000 and over

Type of store management:
National chains
Regional chains _/
Independent groceries

Store location by city size, population:
Under 10,000 Y/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city A/
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


: Percentage of stores
3 having canned cherries


: #03o
* cans

: Percent

14


: ,2 : Other :
: cans : sizes

Percent Percent

47 9


Inventory
tal 303 : : Other : Total
: cans : cans : sizes :
1,000 1,000 1,000 1,000
Percent cases 2 cases 2/ cases g2/ cases 2/

62 47 161 27 235


92 3
85 14
61 30


V/ Excludes fruit and vegetable markets.
2/ Equivalent cases of 24 No. 2 cans.
Excludes voluntary chains.
Includes rural stores outside corporate city limits.
Sata for New York City, Chicago, and Los Angeles not included in regional totals.
Less than 500 cases.

Source: National Retail Store Audit conducted by Market Research Corporation of America.




UNIVERSITY OF FLORIDA
1 262 08860 611111 1 56lllllll llllllllll
3 1262 08860 6156