Fruits and juices availability in retail food stores

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Material Information

Title:
Fruits and juices availability in retail food stores
Physical Description:
5 v. : ill., maps ; 28 cm.
Language:
English
Creator:
United States -- Agricultural Marketing Service
United States -- Dept. of Agriculture. -- Production and Marketing Administration
United States -- Dept. of Agriculture
Publisher:
U.S. Agricultural Marketing Service
Place of Publication:
Washington, D.C
Frequency:
semiannual (irregular)
semiannual
completely irregular

Subjects

Subjects / Keywords:
Fruit trade -- Periodicals -- United States   ( lcsh )
Fruit juices -- Periodicals   ( lcsh )
Genre:
serial   ( sobekcm )
federal government publication   ( marcgt )
periodical   ( marcgt )

Notes

Dates or Sequential Designation:
Aug. 1951-Feb. 1956.
Issuing Body:
Issues for Aug. 1951-Feb. 1953 issued by U.S. Production and Marketing Administration; Aug. 1953 by U.S. Dept. of Agriculture.
General Note:
"CPFJ - nos."

Record Information

Source Institution:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 004931022
oclc - 13321562
lccn - 2010229481
Classification:
ddc - 630.8971 Un28
System ID:
AA00008504:00003

Related Items

Preceded by:
Availability of certain fresh fruits and canned and frozen juices in retail food stores
Succeeded by:
Availability of selected fruits and juices in retail food stores

Full Text

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AVAI LIABILITY

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February 1953


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U.S. DEPARTMENT of AGRICULTURE
Prod uctin and ..arketijjg .Admiiu traction
Fruit and Vegetable Branch


April 1953


N J 3 1953


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Digirized by Ihe Internei Archive
in 2012 wiih funding Irom
University ol Florida, George A. Smalhers Libraries with support from LYRASIS and Ihe Sloan Foundalion


http://www.archive.org delails/fruitsjuicesavail953unit





PREFACE


This report summarizes information on availability of certain fresh
citrus fruits, canned and frozen juices, and dried fruits in retail food
stores in the United States during February 1953 as compared with earlier
survey months. Availability of fresh citrus fruits is expressed both as a
percentage of all food stores and as a percentage of those customarily han-
dling fresh fruits or vegetables. For frozen juices availability is
expressed both as a percentage of all food stores and as a percentage of
those equipped with freezer cabinets. Preceding reports in this series,
issued by the Fruit and Vegetable Branch of the Production and Marketing
Administration, have presented similar information obtained from surveys
during the months of October 1948; April, August, and November 1949; May
and August 1950; and in February, May, and August of 1951 and 1952.

Data on availability of these fruit and juice products were obtained
from a national probability sample of approximately 1,700 retail stores
distributed among the 5 regions indicated in Table 1. Within each of the
regions, the sample is comprised of approximately 50 counties, with an
average of 5 to 6 sample stores per county. In each of the three cities,
Chicago, New York, and Los Angeles, the sample has been enlarged to include
a minimum of about 150 stores. Large stores were sampled at a heavier rate
than small ones in order to obtain better representation among these stores
than would have been possible in the case of proportionate representation.
Data on availability of these fruits or fruit products in retail food stores
are presented in this report according to: (1) Type of store management,
(2) size of the store in terms of annual dollar volume of business, (3)
location by geographic region as indicated in Figure 1, and (4) by size of
city in which the store is located.



















This work was financed cooperatively by participating fruit industry groups
and the United States Department of Agriculture, Funds used by the United
States Department of Agriculture were provided under the Agricultural Market-
ing Act of 1946 (RMA Title II).


- i -








Contents


Page

Summary ...... .. ...................................****..*..**..* 1

Table 1.- Store sample for national retail food store audit, by store
classification, city size, and geographic area, February
1953 .............00 .......... ......................... 8

Figure 1.- Regions for national retail food store audit ........... 8

Table 2.- Fresh citrus fruits: Percentage of retail food stores hav-
ing fresh citrus fruits available, February 1953 with
comparisons .....9..,......... ....... ........... 9

Table 3.- Juices, single-strength ades, and ade bases: Percentage
of retail food stores having indicated products available,
February 1953 with comparisons .......................... 9

Table 4.- Fresh citrus fruits: Comparison of percentage of retail
food stores having oranges, grapefruit, lemons, and tan-
gerines available, by store classification, city size,
and geographic area, February 1953 .....................o 10


Table .5.-


Fresh oranges availability in all retail food stores:
Percentage of stores having oranges, by store classifica-
tion, city size, and geographic area, February 1953 with
comparisons .......................... ............. ......o .


Table 6.- Fresh oranges availability in retail food stores custom-
arily handling fresh fruits and vegetables: Percentage
of stores having oranges, by store classification, city
size, and geographic area, February 1953 with comparisons

Table 7.- Fresh oranges availability in all retail food stores:
Percentage of stores having California-Arizona and Florida
oranges, by store classification, city size, and geo-
graphic area, February 1953 with comparisons ..........00


Table 8.-





Table 9.-




Table 10.-


Fresh oranges availability in retail food stores custom-
arily handling fresh fruits and vegetables: Percentage
of stores having California-Arizona and Florida oranges,
by store classification, city size, and geographic area,
February 1953 with comparisons ... .....................o.o

Fresh grapefruit availability in all retail food stores:
Percentage of stores having California-Arizona and
Florida grapefruit, by store classification, city size,
and geographic area, February 1953 with comparisons .00..

Fresh grapefruit availability in retail food stores cus-
tomarily handling fresh fruits and vegetables: Percent-
age of stores having California-Arizona and Florida grape-
fruit, by store classification, city size, and geographic
area, February 1953 with comparisons ..................


- iii -







Table 11.-




Table 12.-





Table 13.-




Table 14.-




Table 15.-





Table 16.-




Table 17.-




Table 18.-




Table 19.-





Table 20.-


Fresh lemons and tangerines availability in all retail
food stores: Percentage of retail food stores having
lemons and tangerines, by store classification, city
size, and geographic area, February 1953 with comparisons

Fresh lemons and tangerines availability in retail food
stores customarily handling fresh fruits and vegetables:
Percentage of stores having lemons and tangerines, by
store classification, city size, and geographic area,
February 1953 with comparisons .......................

Frozen and shelf-pack concentrated juices and ades: Per-
centage of retail food stores having specified juices and
ades available, by store classification, city size, and
geographic area, February 1953 .......................

Frozen concentrated orange and orange-grapefruit blended
juices: Percentage of all retail food stores having
products available, by store classification, city size,
and geographic area, February 1953 with comparisons .....

Frozen concentrated orange and orange-grapefruit blended
juices: Percentage of stores equipped with freezer cab-
inets having products available, by store classification,
city size, and geographic area, February 1953 with
comparisons ... ............................. .......

Frozen concentrated grapefruit and grape juices: Percent-
age of all retail food stores having products available,
by store classification, city size, and geographic area,
February 1953 with comparisons .........................

Frozen concentrated grapefruit and grape juices: Percent-
age of retail food stores equipped with freezer cabinets
having products available, by store classification, city
size, and geographic area, February 1953 with comparisons

Frozen concentrate for lemonade and frozen single-strength
lemon juice: Percentage of all retail food stores having
products available, by store classification, city size,
and geographic area, February 1953 with comparisons ,....

Frozen concentrate for lemonade and frozen single-strength
lemon juice: Percentage of retail food stores equipped
with freezer cabinets having products available, by store
classification, city size, and geographic area, February
1953 with comparisons *..................... ........

Frozen concentrated pineapple juice and frozen concentrate
for orangeade and limeade: Percentage of all retail food
stores having products available, by store classification,
city size, and geographic area, February 1953 with
comparisons .. ... ....................... .............


- iv -


Page





Page


Table 21.- Frozen concentrated pineapple juice and frozen concen-
trate for orangeade and limeade: Percentage of retail food
stores equipped with freezer cabinets having products
available, by store classification, city size, and
geographic area, February 1953 with comparisons ........

Table 22.- Shelf-pack concentrated orange juice and concentrate for
lemonade and orangeade: Percentage of retail food stores
having these products available, by store classification,
city size, and geographic area, February 1953 with com-
parisons ................................... ........... ..

Table 23.- Canned single-strength orange juice: Percentage of retail
food stores having specified container sizes available,
by store classification, city size, and geographic area,
February 1953 with comparisons ........................

Table 24.- Canned single-strength grapefruit juice: Percentage of
retail food stores having specified container sizes avail-
able, by store classification, city size, and geographic
area, February 1953 with comparisons ...................

Table 25.- Canned single-strength orange-grapefruit blended juice:
Percentage of retail food stores having specified con-
tainer sizes available, by store classification, city
size, and geographic area, February 1953 with comparisons

Table 26.- Canned single-strength tangerine juice: Percentage of
retail food stores having specified container sizes
available, by store classification, city size, and geo-
graphic area, February 1953 with comparisons ............

Table 27.- Prune juice: Percentage of retail food stores having
specified container sizes available, by store classifica-
tion, city size, and geographic area, February 1953 with
comparisons ........................ ............ .... ...*

Table 28.- Canned single-strength lemon juice: Percentage of retail
food stores having specified container sizes available,
by store classification, city size, and geographic area,
February 1953 with comparisons .......................

Table 29.- Canned single-strength lemonade and orangeade: Percent-
age of retail food stores having canned lemonade and
specified container sizes of canned orangeade, by store
classification, city size, and geographic area, February
1953 with comparisons ................................. o

Table 30.- Single-strength pineapple, tomato, apple, and grape
juices: Percentage of retail food stores having products
available, by store classification, city size, and geo-
graphic area, February 1953 with comparisons ........


- v -







Table 31.-



Table 32.-


Dried fruits: Percentage of retail food stores having
specified dried fruits available, February 1953 with
comparisons ..........o...................

Dried fruits: Percentage of retail food stores having
specified dried fruits available, by store classification,
city size, and geographic area, February 1953 with com-
parisons ............................................


Table 33.- Dried prunes: Percentage of retail food stores having
specified package sizes available, by store classifica-
tion, city size and geographic area, February 1953 with
comparisons o...... .............. ........................


- vi -


Page





FRUITS AND JUICES
AVAILABILITY IN RETAIL FOOD STORES
FEBRUARY 1953


SUMMARY

A record proportion-52 percent--of the Nation's retail food stores
had frozen concentrated orange juice on hand during February 1953, com-
pared with 48 percent in the same month a year ago. Most of this increase
was the result of more stores being equipped with frozen food cabinets.
Approximately three out of five of the stores had these cabinets in Febru-
ary 1953. About 9 out of 10 of the stores so equipped had frozen orange
juicea proportion practically unchanged from a year earlier. Frozen con-
centrated grape juice was in 69 percent of the stores having frozen food
cabinets, a considerable gain over the 58 percent a year before. Frozen
concentrated pineapple juice, a comparatively new product, was found in
about one-fourth of the stores. No significant change occurred in total
availability of frozen concentrated grapefruit or blended juices in these
stores.

Frozen concentrate for lemonade could be purchased in 71 percent of
the food stores having freezer cabinets compared with 63 percent of these
stores in February 1952. This increase occurred prior to August 1952.
Frozen concentrate for limeade was stocked by about one out of five stores
handling frozen foods, about the same proportion as that of a year earlier,
Availability of frozen orangeade concentrate declined sharply, appearing in
only about one out of ten of the stores. Shelf-pack concentrated orangeade
could be purchased in about 22 percent of all the food stores surveyed.

Availability of the principal canned single-strength juices in retail
food stores was only moderately changed from a year ago, with the exception
of tangerine juice. About 92 percent of the stores carried canned orange
juice and canned tomato juice-the highest availability of any of the
canned juices. The proportions of food stores stocking other canned single-
strength juices were: Grapefruit, 88 percent; prune juice and grape juice,
each 73 percent; orange-grapefruit blend, 58 percent; apple juice, 50 per-
cent; and lemon juice, 46 percent. Tangerine juice appeared in only 15
percent of the stores compared with 20 percent of the stores a year ago.

More of the Nation's food stores-about two out of five-had fresh
tangerines in February 1953 than in any other survey month, Availability
of oranges and grapefruit was practically unchanged in apparently 84 per-
cent and 62 percent of the stores, respectively. Fewer national chain
stores stocked Florida oranges in February 1953 than a year ago. Avail-
ability also declined rather sharply in the Northeast and Mountain-
Southwestern regions. Lemons were found in about three-fourths of the food
stores, about the same number as in February 1952.

Dried prunes were found in 82 percent of the stores, about the same
percentage as a year earlier, although availability in regional chain stores
declined somewhat. Availability of dried prunes in transparent film bags
increased sharply in national chain stores. More stores had dried peaches
than in February of the 2 preceding years. There was no appreciable change
in the proportion of stores handling dried apricots and mixed dried fruit.





- 2 -


Frozen and Shelf-oack Concentrated Juices

Frozen concentrated orange juice was available in 52 percent of re-
tail food stores surveyed in February 1953, a record proportion for any
survey month thus far. However, this represented only a slight increase
over the proportion handling frozen orange juice last August and is the
smallest gain in any 6-month period recorded so far (table 2). Availa-
bility increased most in the Northeastern and Mountain-Southwestern
regions, and in the larger sized stores-those with sales of over $100,000
per year (tables 14 and 15). Almost all stores equipped with freezer cab-
inets had frozen orange juice on hand.

Contrary to the continued increase in the number of stores handling
frozen concentrated orange juice, the number stocking shelf-pack concen-
trated orange juice declined sharply. Consumers could purchase shelf-pack
concentrated orange juice in only 8 percent of the food stores in February
1953 compared with 42 percent in August 1952 and 23 percent a year ago.

About 22 percent of the Nation's food stores had frozen concentrated
grapefruit juice in stock, slightly less than the percentage last August,
but equal to the proportion in February 1952 (table 16). Of those stores
equipped with freezer cabinets approximately 39 percent had frozen grape-
fruit juice on hand. This percentage was almost unchanged from the 41
percent a year earlier, and from the 42 percent last August. In this in-
stance, the slight decline was the result of an apparent increase in the
proportion of stores equipped with freezer cabinets rather than a reduction
in the actual number of stores stocking frozen grapefruit juice. Availa-
bility increased considerably in national chain store outlets during the
last year. Of these stores, 66 percent had frozen concentrated grapefruit
juice compared with 48 percent a year earlier.

Frozen concentrated orange-grapefruit blended juice could be purchased
in 15 percent of the retail food stores during February 1953, unchanged
from the percentage for August and for February a year ago (table 14). Of
the stores with freezer cabinets, 26 percent stocked frozen blended juice
(table 15). As in the case of frozen grapefruit juice, more national chain
store outlets had frozen blended juice on hand than in any previous survey
month. In the Mountain-Southwestern and Pacific regions, however, the
number of stores stocking frozen blended juice continued to decline.

More food stores had frozen concentrated grape juice on hand than any
other frozen concentrate juice except orange juice (table 16). About two-
fifths of all retail food stores, and two-thirds of those having freezer
cabinets, stocked frozen concentrated grape juice. Nine out of ten of the
large stores (sales volume over $500,000 per year) equipped with freezer
cabinets had the product available. At the same time, however, only about
three out of five of the small stores (sales volume under $50,000 per year)
had this juice. Compared with last August, the proportion of stores carry-
ing frozen grape juice increased most in the Mountain-Southwestern region.

Frozen concentrated pineapple juice was included in the retail food
store survey for the first time. Fourteen percent of the stores carried
this relatively new concentrated fruit juice in February. Of those stores




- 3 -


having frozen food cabinets nearly one-fourth had frozen pineapple juice
in stock. Availability was greatest in the Northeastern region where
about one-third of the stores had this juice. Availability was lowest in
the Mountain-Southwestern region where only one-tenth of the stores
carried this product.

Frozen single-strength lemon juice could be purchased by consumers
in 14 percent of the Nation's food stores during February 1953, a larger
number of stores than in any previous survey month. Only 8 percent of the
stores had this product on hand a year ago (table 18). A fourth of the
stores having frozen food cabinets had frozen lemon juice compared with 16
percent a year earlier.

Ades and Concentrates for Ades

Frozen concentrate for lemonade was carried by more food stores dur-
ing February 1953 than any other ade product. About 40 percent of the
stores stocked frozen lemonade, nearly double the percentage of February
1951 and up about one-fifth from the percentage a year agoo The product
could be bought in 71 percent of the stores having frozen food cabinets
(tables 18 and 19). The most pronounced gain, compared with February last
year, was the increase in the number of independent stores handling the
product. Of the stores having freezer cabinets, nearly as large a propor-
tion of independent stores-70 percent--had frozen lemonade as did the
national chain stores-73 percent. Distribution, however, was lower among
the freezer-equipped stores in cities over 500,000 population than in most
of the smaller-sized urban areas (table 19).

Availability of shelf-pack (nonfrozen) concentrate for lemonade during
February was slightly above that of a year earlier. Twenty-two percent of
the stores were handling this form of lemonade concentrate compared with 19
percent in February last year (table 22).

Canned single-strength lemonade appeared in only 6 percent of the stores
surveyed during February, compared with 9 percent last August, the only other
month for which data are available (table 29). Contrary to this decline,
probably in part seasonal, consumers could buy canned lemonade in more than
twice as many of the large-sized stores (sales above $500,000 annually) as
in those of last August. A fourth of these stores had canned single-strength
lemonade on hand.

Among the three types of orangeade surveyed during February 1953,
shelf-pack concentrate for orangeade appeared in the largest proportion of
the stores-22 percent. Canned single-strength orangeade was in 15 percent
of the stores, and 5 percent of the stores had frozen concentrate for orange-
ade (table 3).

Shelf-pack concentrate for orangeade, which was included in these sur-
veys for the first time, was in about half the national chain stores surveyed
in February and in nearly two-thirds of the regional chain stores. Only a
fifth of the independent stores, however, had this orangeade on hand (table 13).
Availability was greatest in the Pacific region--42 percent of the stores-
and lowest in the Southern region--9 percent.





- 4 -


Canned single-strength orangeade appeared in only 15 percent of the,
stores, compared with 27 percent last August, the only other month for
which data were collected (table 29). The season of the year may have
influenced the degree of availability, since orangeade is generally con-
sidered a summer drink. Only about half as many stores stocked the
46-ounce can of single-strength orangeade as those stocking it last August,
and only about two-fifths as many had the smaller can sizes available.

Frozen concentrate for orangeade could be purchased, during February
1953, in only about a tenth of the retail food stores equipped with freezer
cabinets, compared with 20 percent last August, the only other month for
which data were obtained. About 27 percent of the national chain store
outlets having freezer equipment had frozen orangeade concentrate. Only
12 percent of the regional chain outlets and 8 percent of the independent
stores had frozen orangeade on hand (table 21).

Frozen concentrate for 3 imeade was in 10 percent of all retail food
stores and in 17 percent of those stores having frozen food cabinets. A
considerably larger number of regional chain store outlets stocked frozen
limeade in February than last August, when data for this product were
first collected. About a fourth of the regional chain stores having
freezer cabinets, and nearly a third of the national chain outlets so
equipped, had frozen limeade on hand.

Canned Juices

Canned single-strength orange juice and canned single-strength tomato
juice were available in more of the Nation's retail food stores during
February 1953 than was the case with respect to any of the other canned
single-strength juices. Each of these two canned juices was available in
about 92 percent of the food stores during the month, compared with grape-
fruit juice, the next highest, which was available in 88 percent of the
stores. The other principal canned juices in order of their retail store
availability were: Pineapple, 83 percent; prune juice and grape juice,
each 73 percent; orange-grapefruit blended juice, 58 percent; apple juice,
50 percent; lemon juice, 46 percent; and tangerine juice, 15 percent. This
was about the same level of availability as that in February a year ago,
except for tangerine juice which was in about one-fourth less stores than
in February last year.

A slightly smaller proportion of the food stores had canned single-
strength orange juice on hand than a year ago, 92 percent compared with
about 94 percent (table 23). However, the proportion of stores stocking
both of the principal can sizes increased. Eighty percent had the No. 2
can compared with 77 percent during February 1952, and 70 percent had the
46-ounce can compared with 67 percent a year ago. The proportion of
regional chain stores stocking the 46-ounce can of orange juice increased
from 85 percent to 92 percent. Availability of canned orange juice was
remarkably uniform in the various geographic areas, varying from 91 percent
in the Southern region to 95 percent in the North Central region. Canned
orange juice was carried by 92 percent of the independent grocery stores,
98 percent of the regional chain store outlets, and by 100 percent of the
national chain store outlets surveyed.




-5-


The number of grocery stores handling canned single-strength grape-
fruit juice increased slightly compared with February 1952. Eighty-eight
percent of the stores had grapefruit juice on hand (table 24). As in the
case of canned single-strength orange juice, a somewhat greater proportion
carried both the No. 2 and 46-ounce can sizes. The increase in the number
stocking the 46-ounce can of grapefruit juice reflected a gain in the
proportion of independent stores with this larger size can. Stores stock-
ing the 46-ounce can of grapefruit juice increased most in the North
Central region and the South.

Canned single-strength orange-grapefruit blended juice continued at
substantially the same availability level as in February and August of last
year-with 58 percent of the stores stocking this juice (table 25). Dur-
ing the last year, however, the proportion stocking blended juice in the
No. 2 can increased, and in February 1953 as many stores carried the No. 2
can as those stocking the 46-ounce tin. The increase for the No. 2 size
can occurred in the regional chain and independent food stores. All the
national chain store outlets surveyed had blended single-strength juice on
hand, compared with only 56 percent of the independent grocery stores. In
the Southern and Mountain-Southwestern regions, the proportion of food
stores where consumers could buy canned blended juice continued to be com-
paratively low.

Canned single-strength tangerine juice was stocked by a smaller uro-
portion of the three major types of food stores than during February a year
ago (table 26). The proportion of national chain store outlets with tange-
rine juice on hand dropped from 53 percent to 40 percent, regional chains
from 57 to 51 percent, and independent groceries from 17 to 13 percent.
These figures also indicate the low availability in independent stores
compared with that in chain store outlets. Availability increased somewhat
in the Mountain-Southwestern region.

For the first time in this series of surveys, all national chain store
outlets audited had canned or bottled single-strength lemon juice on hand.
At the same time, however, the proportion of independent stores and regional
chain stores that had single-strength lemon juice on hand declined (table 28).
Thirty-seven percent of the stores-a record for these surveys-had lemon
juice available in the 5-ounce can. About as many stores had bottled lemon
juice as those of a year ago. More stores stocked both canned and bottled
lemon juice than in February 1952.

Prune juice could be purchased in about 73 percent of the Nation's
retail food stores in February 1953, a slight increase over the same month
a year ago (table 27). All national chain outlets surveyed had prune juice,
and 98 percent of the regional chain outlets had this juice compared with
91 and 92 percent, respectively, a year earlier. Prune juice availability
by regions was practically unchanged from February 1952, except for a slight
increase in the Northeast region.

Fresh Citrus Fruits

Oranges could be purchased in about 84 percent of the Nation's retail
food stores during February 1953. Florida oranges were found in 54 percent
of the stores surveyed and California-Arizona oranges in 48 percent of the





- 6 -


stores. These percentages represented about the same number of stores
handling Florida oranges as in February last year but showed a moderate
increase in the availability of California-Arizona oranges (table 2).

Of those stores customarily handling fresh fruits and vegetables $3
percent had California-Arizona oranges for sale and 60 percent had Florida
oranges on hand (table 8). Availability of California-Arizona oranges in
the three major types of stores was practically unchanged from February
of the preceding year, but the proportion of national chain store outlets
selling Florida oranges declined somewhat. In addition, availability of
Florida oranges declined sharply in the Northeast and Mountain-Southwest
regions.

Grapefruit appeared in 62 percent of the stores surveyed during
February 1953, almost the same proportion as that in February of 1951 and
1952 (table 9). Florida grapefruit was stocked by 40 percent of the stores
and California-Arizona grapefruit by 12 percent, both unchanged from a year
earlier. Of those stores customarily handling fresh fruits and vegetables,
14 percent stocked California-Arizona grapefruit and 45 percent stocked
Florida grapefruit (table 10). As in the case of Florida oranges, the
proportion of national chain store outlets handling Florida grapefruit
declined sharply from that of a year ago. Florida grapefruit also appeared
in fewer of the food stores in the Northeast and Mountain-Southwest regions
than a year ago.

The number of food stores with lemons on hand during February 1953--
77 percent of the total-was less than in August but about equal to that
in February 1952 (table 1). Eighty-six percent of the stores handling
fresh produce had lemons for sale.

Tangerines could be bought in more food stores last February than in
any prior survey month. Forty-three percent of all food stores and 48
percent of those customarily handling fresh fruits and vegetables had tange-
rines on hand (tables 11 and 12). This compares with 36 percent and 42
percent, respectively, in the same month of 1952. Availability gained most
in the North Central, Southern, and Mountain-Southwestern regions. Although
there were substantial gains in the number of regional chain and independent
store units handling tangerines, they were found in fewer national chain
store units,

Dried Fruits

About four out of five retail food stores stocked dried prunes in
February 1953, nearly the same number as in February last year. There was,
however, a reduction in the number of regional chain store outlets with
dried prunes on hand. Only about nine out of ten regional chain outlets
had dried prunes available whereas they were on hand in nearly all these
outlets surveyed a year ago (table 32). In addition, all national chain
stores surveyed had dried prunes, but only 81 percent of the independent
stores had dried prunes in stock. The 1-pound carton was carried by 74
percent of all stores, the 2-pound carton by 21 percent, and the transparent
film bag was stocked by 10 percent of the stores. A record proportion-70
percent--of the national chain stores had dried prunes in transparent film
bags compared with only 55 percent during February of last year (table 33).




-7-


The number of food stores handling dried peaches increased only
slightly over the last 2 years, 38 percent stocking this fruit in February
1953 compared with 37 percent in February 1952, and 36 percent in February
1951 (table 31). Compared with February of last year, availability in-
creased considerably in national and regional chain stores and in the North
Central region. Only 15 percent of the stores in the Northeastern region
carried dried peaches compared with 57 percent in the Mountain-Southwestern
region.(table 32).

During February 1953 dried apricots were available in 3h percent of
the grocery stores-unchanged from the preceding February (table 32). A
decline in availability occurred in the Pacific region, in Chicago, and
among the larger stores (sales volume over $500,000 per year). These
declines were offset by a moderate increase in availability of dried
apricots in food stores in cities of 100,000 to 500,000 population and in
stores with sales ranging between $100,000 and $500,000 per year. There
was a considerable range in availability by store type-95 percent of the
national chain outlets stocked dried apricots compared with only 31 percent
of the independent grocery stores,

Mixed dried fruit was stocked by 17 percent of the food stores during
February, the same proportion as that in February last year. There was an
increase of about one-fourth in the number of national chain store outlets
stocking mixed dried fruit. Of those stores, 74 percent had mixed dried
fruit in stock during the survey month (table 32). Availability in the
other types of stores was almost unchanged: Regional chain stores, 50 per-
cent; andindependent groceries, 15 percent. Availability increased in the
Mountain-Southwestern region from 9 percent to 15 percent of the stores.







Table 1.-Store sample for national retail food store audit, I/ by store classification,
city size, and geographic area, February 1953

S: Stores audited-
Store classification, city size, Total :Customarily handling fresh: Having freezer
and geographic area a fruits and vegetables : cabinets
Number Number Number

U. S. total 1,715 1,565 1,268
Dollar volume of store business annually:
Under $50,000 819 713 453
$50,000 to $100,000 : 25 395 360
$100,000 to $500,000 359 347 343
$500,000 and over 112 110 112
Type of store management:
National chains 52 52 49
Regional chains 110 107 99
Independent groceries 1,553 1,406 1,120

Store location by city size, population:
Under 10,000 : 552 523 344
10,000 to 100,000 289 276 230
100,000 to 500,000 1 210 204 175
500,000 and over : 664 562 519
Store location by region or city 2/:
Northeast : 220 201 164
North Central : 258 255 214
South : 225 200 88
Mountain-Southwest : 244 237 176
Pacific U 224 217 193

New York City 3/ : 216 143 157
Chicago 4/ : 140 134 103
Los Angeles 5/ : 188 178 173


i/ Conducted by Market Research Corporation of America for U.
7/ Area included in specified regions indicated in map below.
5/ Not included in Northeast region.
'/ Not included in North Central region.
3/ Not included in Pacific region.


S. Department of Agriculture under AMA contract.


Figure .-REGIONS FOR NATIONAL RETAIL FOOD STORE AUDIT.




-9-


Table 2.-Fresh citrus fruits:


Percentage of retail food stores having fresh citrus fruits available,
February 1953 with comparisons


1951 1952 1953
Fruits :
February August February August February
Percent Percent Percent Percent Percent

Fresh citrus fruits:
Oranges
California-Arizona l 9 i/ L5 1/ V
Florida : 49 T/ 55 1/ 5h

Total 2/ : 82 75 84 73 84

Grapefruit
California-Arizona : 8 1/ 12 1/ 12
Florida : 31 1/ 60 LO

Total/ : 62 1/ 61 62

Tangerines : 3 36 L3
Lemons 73 C3 76 81 77


1/ Data not available.
7/ Tncludes fruit from Texas and fruit unidentified as to origin.

Source: National Retail store Audit conducted by Market Research Corporation of America.





Table 3.-Juices, single-strength ades, and ade bases: Percentage of retail food stores having indicated
products available, February 1953 with comparisons


1951 1952 : 1953
Juices
February : AugAst February August Feoruary
Percent Percent Percent Percent Percent

Canned juices:
Orange : 92 9L 9L 95 92
Grapefruit : 86 87 86 89 88
Oranpe-graoefruit blend : 58 60 58 59 58
Tangerine 1: 19 20 18 15
Lemon : 5 49 l8 68 66
Prune : 70 71 72 72 73
Apple 4: 6 L8 51 54 50
Grape : 7 1/ 76 74 73
Pineapple : 81 HO 84 83 83
Tomato : 92 92 93 96 93

Canned single-strength ades:
Orangeade : 1/ l/ 1/ 27 15
Lemonade : I/ 1/ 1/ 9 6

Frozen concentrated juices:
Orange : 63 46 68 51 52
Grapefruit : 22 24 22 24 22
Orange-grapefruit blend : 18 19 15 15 15
Grape : 27 32 30 38 39
Pineaople : / I/ I/ i/ 16
Lemon 2/ : / / -8 11 16

Shelf-pack concentrated juices:
Orange : 1/ 1/ 23 L2 8

Frozen concentrate for ades:
Orangeade : 1/ 1/ 1/ 12 5
Lemonade : 73 3h 73 42 ho
Limeade : 1/ 1/ 1/ 10 10

Shelf-Dack concentrate for ades:
Orangeade l/ i/ i/ 1/ 22
Lemonade T: / 77 19 76 22

i/ Data not available.
f/ Frozen single-strength juice.

Source: National Retail Store Audit conducted by Market Research Corporation of America.







Table 4o-Fresh citrus fruits: Comparison of percentage
and tangerines available, by store classificati


- 10 -

of retail food stores having oranges, grapefruit, lemons,
on, city size, and geographic area, February 1953


Store classification, city size, Oranges
and geographic area : California- Florida Total / Tangerines
ArizonaFlorida Total


Percent Percent P t


TT. S. total

Dollar volume of store business
annually:
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Tyoe of store management:
National chains
Regional chains-2/
Independent groceries

Store location by city size, population
population:
TInder 30,000 3/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 4/:
Northeast
lorth Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles








T. S. total

Dollar volume of store business
annually:
Under $50,000
S50,000 to $100,000
$100,000 to A500,000
$500,000 and over

Type of store management:
National chains
Regional chains 2 /
Independent groceries

Store location by city size, population
population:
Under 10,000 3/
10, 000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city:h/:
Northeast
North Central
South
Mountain-Southwest
Pacific '

New York City
Chicago
Los Angeles


:




:

:




s
:


:
s

!

:
:


Grapefruit o
: : Lemons
California- Florida I Total 1/
: Arizona :- :
Percent Percent Percent Percent


a 12 40 62 77



, 9 30 48 69
: 15 51 81 90
i 21 64 94 95
: 36 75 95 93


: 28 70 92 97
2 24 78 96 98
: 12 38 60 76



: 10 37 57 7h
r 13 42 70 82
2 21 48 73 89
: 14 1k 59 70


: 13 52 62 78
: 11 4i 85 85
: 2 38 15 69
: 16 21 56 82
: 61 14 75 86

: 6 46 51 60
, 11 60 76 87
: 80 4 82 84
1


1/ Includes Texas fruit and fruit unidentified as to origin.
E/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
C/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Sources national Retail Store Audit conducted by Market Research Corporation of America.




- 11 -


Table 5.-Fresh oranges availability in all retail food stores: Percentage of stores having oranges, by store
classification, city size, and geographic area, February 1953 with comparisons
Store classification, city size, a 1951 l 1952 s 1953
and geographic area : February : August : February : August : February
Percent Percent Percent Percent Percent

U. S. total : 82 75 84 73 84
Dollar volume of store business
annually:
Under f50,000 75 64 77 62 79
$50,000 to $100,000 93 91 93 90 92
$100,000 to $500,000 95 96 97 95 96
$500,000 and over 100 100 100 100 91
Tyoe of store management:
National chains 93 9t 100 92 92
Regional chains l/ : 94 97 97 97
Independent groceries : 81 74 83 72 83
Store location by city size, ponulation:i
.Under 10,000 2/ : 81 70 84 69 85
10,000 to 1007000 86 81 86 79 83
100,000 to 500,000 : 92 86 90 85 95
500,000 and over 73 73 76 71 74
Store location by region or city 3/:
Northeast : 86 87 86 81 86
North Central 92 91 94 90 94
South : 72 52 77 51 75
Mountain-Southwest : 81 76 81 80 90
Pacific : 94 93 91 90 92
New York City 59 55 58 48 60
Chicago : 89 92 92 92 91
Los Angeles : 85 82 87 89 90

i/ Excludes voluntary chains.
?/ Includes rural route stores outside corporate city limits.
_/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.





Table 6.-Fresh oranges availability in retail food stores customarily handling fresh fruits and vegetables: Percentage
of stores having oranges, by store classification, city size, and geographic area, February 1953 with comparisons

Store classification, city size, : 1951 : 1952 : 1953
and geographic area : February : August : February : August : February
Percent Percent Percent Percent Percent
U. S. total 95 86 96 82 93
Dollar volume of store business
annually:
Under $50,000 93 79 96 73 92
$50,000 to $100,000 l 98 95 97 94 95
$100,000 to $500,000 : 99 98 99 97 98
$500,000 and over 100 100 100 100 92
Type of store management:
National chains : 93 94 100 94 92
Regional chains l/ : 100 99 100 99 99
Independent groceries : 95 86 96 81 93
Store location by city size, population::
Under 10,000 2/ : 93 80 95 76 94
10,000 to 1007000 98 94 99 88 90
100,000 to 500,000 : 97 94 100 91 98
500,000 and over : 95 93 97 90 90
Store location by region or city 3/:
Northeast : 98 97 99 90 95
* North Central : 99 99 99 93 96
South : 88 62 93 59 89
Mountain-Southwest : 95 90 94 89 95
Pacific : 99 98 97 97 96
New York City : 95 92 95 88 88
Chicago : 96 99 99 97 95
Los Angeles : 98 96 100 96 97


I/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.





- 12 -


Table 7.-Fresh oranges availability in all retail food stores: Percentage of stores having California-Arizona and Florida
oranges, by store classification, city size, and geographic area, February 1953 with comparisons
California-Arizona : Florida I All oranges 1/
Store classification, city size, February : February : February
and geographic area : 1952 : 1953 : 1952 ': 1953 : 1952 : 1953
Percent Percent Percent Percent Percent Percent
U. S. total : 45 48 55 54 81 84
Dollar volume of store business
annually:
Under 50,000 : 37 39 48 49 77 79
$50,000 to $100,000 : 56 62 62 56 93 92
$100,000 to $500,000 : 63 62 70 69 97 96
$500,000 and over : 88 85 83 74 100 91
Type of store management:
National chains : 71 72 89 80 100 92
Regional chains 2/ 62 64 75 80 97 97
Independent groceries : 44 17 53 52 83 83
Store location by city size, oonulation::
Under 10,000 3/ 35 35 56 57 8 85
10,000 to 1007000 60 63 55 U9 86 83
100,000 to 500,000 56 71 51 55 90 95
500,000 and over 52 514 80 76 71
Store location by region or city 4/:
Northeast : 55 67 72 58 86 86
North Central : 72 71 13 54 94 94
South : 7 3 67 68 77 75
Mountain-Southwest : 53 56 31 26 81 90
Pacific : 88 91 2 4 91 92
New York City 38 40 56 58 58 60
Chicago 3 70 67 66 92 91
Los Angeles 80 89 2 87 90

1/ Includes Texas oranges and oranges unidentified as to origin.
7/ Excludes voluntary chains.
V/ Includes rural route stores outside corporate city limits.
-/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


Table 8.-Fresh oranges availability in retail food stores customarily handling fresh fruits and vegetables: Percentage
of stores having California-Arizona and Florida oranges, by store classification, city size, and goegraphic area,
February 1953 with comparisons
California-Arizona : Florida : All oranges 1/
Store classification, city size, : February : February S February
and geographic area : 1952 : 1953 : 1952 : 1953 : 1952 1 1953
: Percent Percent Percent Percent Percent Percent
U. S. total : 52 53 63 60 96 93
Dollar volume of store business
annually: :
Under $50,000 : 45 46 60 57 96 92
$50,000 to $100,000 : 59 63 65 58 97 95
$100,000 to $500,000 : 64 63 71 70 99 98
$500,000 and over : 88 86 83 75 100 92
Type of store management: i
National chains 71 72 89 80 100 92
Regional chains 2/ : 63 64 78 81 100 99
Independent groceries : 51 52 62 59 96 93
Store location by city size, population:,
Under 10,000 3/ 1O 39 61 6 95 91
10,000 to 100000 69 9 6 5 99 90
100,000 to 500,000 : 62 74 60 57 100 98
500,000 and over 2 67 66 61 61 97 90
Store location by region or city 4/:
Northeast : 62 7 83 61 99 95
North Central 2 77 76 5 55 99
South 8 3 1 81 939
Mountain-Southwest : 62 60 36 28 94 95
Pacific 2 94 94 3 4 97 96
New York City : 63 59 92 84 95 88
Chicago 2 79 73 71 69 99 95
Los Angeles : 92 96 2 100 97
_


I/ Includes Texas oranges and oranges unidentified as to origin.
7/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
E/ Data for New York City, Chicago, and Los Angeles not included


in regional totals.


Source: National Retail Store Audit conducted by Market Research Corporation of America.




- 13 -


Table 9.-Fresh grapefruit availability in all retail food stores: Percentage of stores having California-Arizona
and Florida grapefruit, by store classification, city size, and geographic area, February 1953 with comparisons
: California-Arizona I Florida : All grapefruit 1/
Store classification, city size, : February : February : February
and geographic area : 1952 : 1953 : 1952 : 1953 : 1952 : 1953
Percent Percent Percent Percent Percent Percent
U. S. total 2 12 12 40 h0 61 62
Dollar volume of store business
annually:
Under $50,000 : 9 9 30 30 h6 h8
$50,000 to $100,000 2 14 15 50 51 81 81
~100,000 to $500,000 : 22 21 65 64 93 94
$500,000 and over : 30 36 82 75 100 95
Type of store management:
National chains : 30 28 86 70 100 92
Regional chains 2/ : 28 24 72 78 93 96
Independent groceries : 11 12 38 38 59 60
Store location by city size, population::
Tnder 10,000 3/ 10 10 36 37 56 57
10,000 to 100-000 : 16 13 h6 h2 68 70
106,000 to 506,000 : 18 21 52 48 77 73
500,000 and over : 10 164 39 h4 59 59
Store location by region or city 4/:
Northeast 10 13 Sh 52 65 62
North Central : 10 11 i1 4 77 85
South 2 2 38 38 h6 45
Mountain-Southwest : 17 16 23 21 54 56
Pacific 65 61 11 16 76 75
New York City 3 6 47 46 50 51
Chicago : 27 11 hl 60 74 76
Los Angeles : 70 80 5 4 75 82

l/ Includes Texas grapefruit and grapefruit unidentified as to origin.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.




Table 10.-Fresh grapefruit availability in retail food stores customarily handling fresh fruits and vegetables: Percentage
of stores having California-Arizona and Florida grapefruit, by store classification, city size, and geographic area,
February 1953 with comparisons
Store classification, city size, California-Arizona : Florida : All Grapefruit 1/
Store classification, city size, February : February : February
and eographic area: 1952 : 1953 2 1952 : 1953 : 1952 : 1953
2 Percent Percent Percent Percent Percent Percent
U. S. total 1 l4 146 6 h5 70 by
Dollar volume of store business
annually:
Under .50,000 : 11 10 37 35 57 56
S50 000 to 100,000 15 15 53 53 85 83
$100,000 to 9506,000 22 21 66 66 95 96
$500,000 and over 2 30 37 82 76 100 96
Type of store management:
National chains : 30 28 86 70 100 92
Regional chains 2/ : 28 24 74 79 96 98
Independent groceries : 13 13 hU 43 68 67
Store location by city size, population::
Under 10,000 3/ : 11 11 40 41 63 63
10,000 to 100-000 : 18 lh 53 6 78 76
100,000 to 506,000 : 20 22 57 50 85 76
500,000 and over i 14 18 50 53 75 72
Store location by region or city 4/:
Northeast : 12 14 62 57 75 68
North Central : 11 12 bh h6 82 87
South : 3 2 46 45 55 53
Mountain-Southwest : 20 16 28 22 63 59
Pacific : 69 64 11 15 80 78
New York City : 5 8 77 68 82 75
Chicago : 29 11 44 62 79 80
Los Angeles : 81 86 5 86 88

l/ Includes Texas grapefruit and grapefruit unidentified as to origin.
W/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
!/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.





ll4 -

Table 11.-Fresh lemons and tangerines availability in all retail food stores: Percentage of retail food stores having
lemons and tangerines,by store classification, city size, and geographic area, February 1953 with comparisons
Lemons : Tangerines
Store classification, city size, : 1952 : 1953 : 1952 : 1953
and geographic area : February : August : February : February a February
a Percent Percent Percent Percent Percent
U. S. total : 76 81 77 36 43
Dollar volume of store business
annually:
Under $50,000 66 74 69 26 32
$50,000 to $100,000 90 90 90 4t 54
$100,000 to $500,000 93 98 95 64 74
$500,000 and over : 100 100 93 92 76
s
Type of store managements!
National chains 1: 00 98 97 82 76
Regional chains 1/ 95 97 98 63 79
Tndependefft groceries 74 80 76 34 41
Store location by city size, population: :
Under 10,000 2/ 72 82 74 26 37
10,000 to 100,000 : 81 81 82 50 50
100,000 to 500,000 : 89 90 89 50 54
500,000 and over 71 76 70 Ut 48
Store location by region or city 3/: 2
Northeast : 81 78 78 54 55
North Central : 82 91 85 41 69
South : 64 78 69 24 37
Mountain-Southwest : 81 85 82 15 23
Pacific i 90 90 86 26 2R
New York City 2 59 51 60 40 45
Chicago : 89 91 87 59 58
Los Angeles : 80 88 84 44 64

l/ Excludes voluntary chains.
T/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.


Table 12.--Fresh lemons and tangerines availability in retail food stores customarily handling fresh fruits and vegetables:
Percentage of stores having lemons and tangerines, by store classification, city size, and geographic area,
February 1953 with comparisons
I Lemons I Tangerines
Store classification, city size, 1952 2 1953 1952 : 1953
and geographic area : February : August : February : February s February
I Percent Percent Percent Percent Percent
U. S. total 2 87 91 86 42 48
Dollar volume of store business
annually:
Under J50,000 82 87 80 32 37
$50,000 to $100,000 95 94 92 46 55
$100,000 to $500,000 : 95 100 97 65 76
$500,000 and over : 100 100 94 92 78
Type of store management:
National chains a 100 100 97 82 76
Regional chains l/ : 98 99 99 65 80
Independent groceries : 86 90 85 39 46
Store location by city size, copulation: :
Under 10,000 2/ 2 82 90 82 29 41
10 000 to 100-000 93 89 90
106,000 to 50,000o 98 96 92
500,000 and over 92 96 85 56 58
Store location by region or city 3/
Northeast 92 88 86 62 62
North Central : 87 93 87 43 50
South 78 89 82 29 44
Mountain-Southwest 95 95 87 18 24
Pacific : 95 97 89 27 25
New York City 97 94 88 65 66
Chicago : 95 96 90 63 60
Los Angeles : 92 94 91 50 69

l/ Excludes voluntary chains.
V/ Includes rural route stores outside corporate city limits.
5/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Sources National Retail Store Audit conducted by Market Research Corporation of America.







Table 13.-Frozen and shelf-pack concentrated juices and ades: Percentage of retail food stores having specified juices
and ades available, by store classification, city size, and geographic area, February 1953


S: Frozen
Store classification, city size, : Frozen concentrated juices : single-
and geographic area : : :Orange-grape-: : : strength
Orange : Grapefruit : fruit blend : Grape Pineapple : lemon
Percent Percent Percent Percent Percent Percent


U. S. total

Dollar volume of store business I
annually:
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Type of store management: I
National chains
Regional chains 1/
Independent groceries I

Store location by city size, copulation:l
population:
Under 10,000 2/ l
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City l
Chicago :
Los Angeles








U. S. total

Dollar volume of store business
annually:
Finder $50,000
$50,000 to $100,000 l
$100,000 to $500,000
$500,000 and over

Tyoe of store management:
National chains
Regional chains 1/
Independent groceries

Store location by city size, population::
population:
Under 10,000 2/
10,000 to 1007000
100,000 to 500,000
500,000 and over

Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


62 27 22 44 22 18
68 29 17 53 15 21
25 9 7 18 4 6
54 27 10 44 6 18
79 21 16 50 20 15

63 37 30 49 27 14
68 18 18 55 20 17
88 34 25 66 44 3

: Shelf-pack concentrate
Frozen concentrate for ades Shelf-pack : for aides
concentrate :f
Lemonade : Orangeade Limeade orange Lemonade : Orangeade
Percent Percent Percent Percent Percent Percent


l/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
V/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.





16 -

Table 14.-Frozen concentrated orange and orange-grapefruit blended juices: Percentage of all retail food stores having
products available, by store classification, city size, and geographic area, February 1953 with comparisons
S: Frozen concentrated orange-
Frozen concentrated orange juice
St.rE cla-ification, crity -ize, Froen on tratd orange jurapefruit blended juice
arna re r.racc ar.,s F.3or'_ *- 1 -- --- L-53
: Ferry a Au-sUt a Feoruary a Feruiry : Ajgust : Ferjruary
a Perrent Pr.erent Percent Percent Per.:ent Percent

U. S. total : 48 51 52 15 15 15
Dollar volume of store business
annually:
Under $50,000 29 34 34 7 7 6
$50,000 to $100,000 73 75 76 24 21 25
$100,000 to $500,000 89 92 95 37 34 35
$500,000 and over 100 95 100 51 67 63
Type of store management:
National chains 97 93 96 45 48 59
Regional chains 1/ 72 76 81 39 34 38
Independent groceries : 6 49 50 1 13 13
Store locationby city size, population::
Under 10,000 2/ : 36 2 42 10 11 11
10,000 to 1007000 : 60 63 63 21 19 20
100,000 to 500,000 62 60 64 17 15 16
500,000 and over 60 60 65 24 26 21
Store location by region or city 3/: a
Northeast 55 58 62 22 18 22
North Central: 60 66 68 14 21 17
South : 2 28 25 8 5 7
Mountain-Southwest 50 51 5E 13 12 10
Pacific : 73 78 79 23 19 16
New York City a 57 58 63 27 32 30
Chicago 63 70 68 25 19 18
Los Angeles 81 84 88 19 19 25

1/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


Table 15.-Frozen concentrated orange and orange-grapefruit blended juices: Percentage of stores equipped with freezer
cabinets having products available, by store classification, city size, and geographic area,
February 1953 with comparisons

Store classification, city size, Frozen concentrated orange juice Frozeraefruit blended ouice
and geographic area : 1952 : 1953 : 1952 1953:
: February : August : February : February : August : February
Percent Percent Percent Percent Percent Percent
U. S. total : 91 91 92 29 26 26
Dollar volume of store business :
annually:
Under P50,000 : 83 85 86 20 18 14
$50,000 to $100,000 a 95 93 95 30 26 31
$100,000 to $500,000 : 97 97 98 40 36 36
$500,000 and over : 100 95 100 51 67 63
Type of store management: i
National chains : 100 96 99 46 50 61
Regional chains 1/ a 97 94 98 53 42 47
Independent groceries : 90 90 92 27 24 24
Store location by city size, copulation::
Under 10,000 2/ 1 86 89 90 25 23 23
10,000 to 1007000 a 94 96 97 32 28 31
100,000 to 500,000 94 84 88 26 21 22
500,000 and over : 95 91 93 37 36 30
Store location by region or city 3/: :
Northeast 94 91 97 39 29 34
North Central : 93 94 93 22 30 23
South a 80 86 82 25 16 22
Mountain-Southwest : 90 86 91 24 21 16
Pacific : 87 90 92 28 22 18
New York City : 99 91 94 47 50 45
Chicago : 93 97 93 37 27 2
Los Angeles : 92 92 97 21 21 28

1/ Excludes voluntary chains.
f/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source National Retail Store Audit conducted by Market Research Corporation of America.





17 -

Table 16--Frozen concentrated grapefruit and grape juices: Percentage of all retail food stores having products available,
by store classification, city size, and geographic area, February 1953 with comparisons


Store classification, city size,
and geographic area


U. S. total

Dollar volume of store business I
annually: s
Under V50,000
$50,000 to $100,000 O
$100,000 to $500,000
$500,000 and over t
Type of store management:
National chains
Regional chains 1/ :
Independent groceries s
Store location by city size,oopulatiorg
Under 10,000 2/
10,000 to 1007000
100,000 to 500,000
500,000 and over 2
Store location by region or city 3/t:
Northeast
North Central t
South a
Mountain-Southwest
Pacific
New York City
Chicago
Los Angeles


: Frozen concentrated grapefruit juice : Frozen concentrated grape juice
: 1952 1953 1 1952 1953
February i Aueust a Februarvy Februarv i August I Februarv


percent
22


percent
24


Percent Percent Percent
22- 30 38


Percent
39


22
57
79
92

85
68
37


1/ Excludes voluntary chains.
?/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals
Sources National Retail Store Audit conducted by Market Research Corporation of America.





Table 17.-Frozen concentrated grapefruit and grape juices: Percentage of retail food stores equipped with freezer cabinets
having products available, by store classification, city size, and geographic area, February 1953 with comparisons


Store classification, city size,
and geographic area


Frozen concentrated grapefruit juice I Frozen concentrated grape juice
: 1952 a 1953 : 1952 : 1953~
SFebruary I Aueust i February L February August FeEbruarv


rercenst
~La


U. S. total i
Dollar volume of store business I
annually: .
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over I
Type of store managements :
National chains t
Regional chains i/ s
Independent groceries I
Store location by city size, population
Under 10,000 2/
10,000 to 100,000
100,000 to o500,000
500,000 and over
Store location by region or city 3/: t
Northeast -
North Central
South
Mountain-Southwest
Pacific
New York City
Chicago a
Los Angeles


percent percent percent
42 39 58


percent recent
66 69


l/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
-/ Data for New York City, Chicago, and Los Angeles not included in regional totals

Source.- National Retail Store Audit conducted by Market Research Corporation of America.





18 -

Table 18.-Frozen concentrate for lemonade and frozen single-strength lemon juice: Percentage of all retail food stores
having products available, by store classification, city size,and geographic area, February 1953 with comparisons
~ Frozen concentrate for lemonade I Frozen single-strength lemon juice
Store classification, city size, 1952 : 1953 : 1952 s 1953
and geographic area : February : August : February : February : August t February
s Percent Percent Percent Percent Percent Percent
1. S. total 33 42 40 8 11 14
Dollar volume of store business I
annually:
Under 950,000 : 16 25 25 4 6 6
$50,000 to $100,000 o 51 64 56 14 17 23
$100,000 to 500,000 76 78 79 16 25 33
500,000 and over 85 93 31 31
Type of store management:
National chains : 73 88 71 23 26 34
Regional chains i/ : 62 64 73 17 20 32
Independent groceries 1 31 40 38 8 10 13
Store location by city size, copulation: 24 33 32 5 9 9
Under 10,000 .2/
10,000 to l00UO 3 45 52 50 13 13 24
100,0oo00 to 500,00 : 2 7 56 9 18 20
500,000 and over 38 ii8 6 11 12 16
Store location by region or city 3/:
Northeast : 37 6 53 13 12 18
North Central : 30 55 10 20 21
South 1 17 2i 22 3 I 6
Mountain-Southwest : 36 42 44 8 15 18
Pacific : 54 64 59 9 11 15
New York City : 39 l5 3 7 10 14
Chicago : 8 57 53 15 16 17
Los Angeles : 69 70 76 3


I/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included


in regional totals.


Source: National Retail Store Audit conducted by Market Research Corporation of America.





Table 19.-Frozen concentrate for lemonade and frozen single-strength lemon juice: Percentage of retail food stores equipped
with freezer cabinets having products available, by store classification, city size, and geographic area,
February 1953 with comparisons
: Frozen concentrate for lemonade : Frozen single-strength lemon juice
Store classification, city size, : 1952 s 1953 : 1952 : 1953
and geographic area : February : August : February : February. : August : February
a Percent Percent Percent Percent Percent Percent
U. S. total : 63 74 71 16 20 25
Dollar volume of store business I
annually:
Under $50,000 : 46 64 65 12 15 16
$50,000 to $100,000 : 66 79 70 19 21 28
$100,000 to $500,000 : 83 83 82 17 26 34
$500,000 and over : 85 93 84 31 31 k6
Type of store management:
National chains : 75 90 73 2k 26 35
Regional chains 1/ s 84 79 89 23 26 39
Independent groceries : 61 73 70 15 19 24
Store location by city size, population::
Under 10,000 2/ : 58 69 68 12 19 19
10,000 to 1007000 : 70 79 76 21 20 36
100,000 to 500,000 63 79 78 14 25 28
500,000 and over : 61 73 66 17 19 23
Store location by region or city 3/:t
Northeast s 6k 73 67 23 18 28
North Central : 61 76 75 16 28 29
South : 56 73 71 10 13 20
Mountain-Southwest : 65 70 74 15 25 30
Pacific : 64 74 68 10 13 17
New York City : 67 70 64 12 15 21
Chicago : 71 79 72 22 22 24
Los Angeles : 78 77 84 1 i4

l/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
-/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.








Table 20.-Frozen concentrated pineapple juice and frozen concentrate for orangeade and limeade: Percentage of all retail food
stores having products available, by store classification, city size, and geographic area, February 1953 with comparisons 1/
Frozen 2 Frozen concentrate for ades
Store classification, city size, : concentrated O
and geographic area pine e juice: r e e i 1ee3
: February : August 2 February : August February
Percent Percent Percent Percent Percent

IT. S. total -: 14 12 5 10 10
Dollar volume of store business
annually:
Under $50,000 6 8 2 5 4
$50,000 to $100,000 : 24 14 8 16 14
$1UO,OO00 to $500,000 27 23 12 26 24
$500,000 and over 52 26 17 29 36
Type of store management: :
National chains 42 33 26 27 29
Regional chains 2/ 32 21 10 13 19
Independent groceries 2 12 11 5 10 9
Store location by city size, population::
Under 10,000 3/ 9 10 4 8 7
10 000 to 100l 00 17 13 7 15 12
100,000 to 500,000 20 11 7 10 1
500,000 and over 23 15 6 11 12
Store location by region or city 4/:
Northeast : 22 12 6 5 8
North Central : 1i 20 8 20 15
South 2 5 2 6
Mountain-Southwest z 6 10 5 14 16
Pacific : 20 16 5 12 8
New York City 27 15 9 7 12
Chicago 2 20 8 5 17 13
Los Angeles 44 1 1 16 22

1/ Data not available for other months than those indicated.
T/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
I/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.




Table 21.-Frozen concentrated pineapple juice ana frozen concentrate for orangeade and limeade: Percentage of retail food
stores equipped with freezer cabinets having products available, by store classification, city size, and geographic
area, February 1953 with comparisons 1/
: Frozen : Frozen concentrate for ades
Store classification, city size, s concentrated :Orangeade Limeade
and geographic area : pineapple juice: _______________
2 1953 : 1952 1953 : 1952 : 1953
: February : August : February : August : February
Percent Percent Percent Percent Percent
U. S. total 24 20 9 18 17
Dollar volume of store business
annually:
Under $50,000 2 16 20 6 12 1o
50,000 to 100,000 30 17 10 20 18
$100,000 to $500,000 : 28 24 13 27 25
$500,000 and over 2 52 26 17 29 36
Type of store management:
National chains 144 34 27 28 30
Regional chains 2/ 40 26 12 16 24
Independent groceries : 23 20 8 18 16
Store location by city size, population:s
Under 10,000 3/ 2 19 21 8 18 14
10,000 to 100O00 26 20 11 22 19
100,000 to 506,000 : 28 16 9 14 21
500,000 and over 2 33 22 9 16 18
Store location by region or city 4/: 2
Northeast 35 20 9 8 13
North Central : 20 28 11 28 20
South 15 15 7 19 14
Mountain-Southwest : 10 17 9 2 2
Pacific : 23 18 6 13 10
New York City 40 24 14 11 17
Chicago 28 11 7 23 17
Los Angeles 49 1 1 17 25

1/ Data not available for other months than those indicated.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
_/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.






20 -

Table 22.-Shelf-pack concentrated orange juice and concentrate for lemonade and orangeades Percentage of retail food stores
having these products available, by store classification, city size, and geographic area, February 1953 with comparisons
1 2 Shelf-pack concentrate for
Store classification, city size, :Shelf-pack concentrated orange juice: Orangeade :
and geographic area / Lemonade
1 1952 t 1953 : 1953 t 1952 2 1953
: February : August : February : February : February : August : February
: Percent Percent Percent Percent Percent Percent Percent
U. S. total : 23 42 8 22 19 26 22
Dollar volume of store business
annually:
Under $0,000 l 13 36 5 12 11 18 14
$50,U00 to $100,000 : 33 46 12 31 29 29 27
$100,o00 to $500,000 146 64 13 47 38 50 39
$500,000 and over : 66 73 25 67 56 60 68
Type of store management:
National chains a 51 75 11 52 42 55 45
Regional chains 2/ a 59 74 25 62 51 64 52
Independent groceries a 21 40 7 20 17 24 20
Store location by city size, population::
Under 10,000 3/ s 21 43 7 23 18 27 22
10,000 to 1007000 : 28 46 13 22 24 25 22
100,000 to 500,000 : 24 42 7 26 19 30 22
500,000 and over : 22 34 5 18 15 21 19
Store location by region or city 4/s l
Northeast : 28 46 10 27 21 25 22
North Central : 28 56 11 34 30 41 36
South : 13 34 5 9 8 15 10
Mountain-Southwest a 22 42 5 23 18 21 17
Pacific : 44 53 9 42 40 48 41
New York City : 18 24 U 16 8 10 13
Chicago a 21 19 5 20 16 10
Los Angeles a 33 28 2 42 36 39

I/ Data not available for previous periods.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
_/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.



Table 23.-Canned single-strength orange juice: Percentage of retail food stores having specified container sizes available,
by store classification, city size, and geographic area, February 1953 with comparisons


Store classification, city size,
and geographic area


U. S. total


Dollar volume of store business
annually:
Under $50,000
$50,000 to $100,000 2
$100,000 to 8500,000
$500,000 and over
Tyne of store management:
National chains
Regional chains 1/
Independent groceries
Store location by city size, population::
Under 10,000 2/
10.000 to 1007000 1
100,000 to 500,000
500,000 and over
Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific
New York City
Chicago
Los Angeles


: No. 2 can a 46-ounce can S Total
S 1952 : 1951952 1953 1952 2 1953 : 1952 : 1953
.February : August :February :February : August :February7February: August :February
Percent Percent Percent Percent Percent Percent Percent Percent Percent
a 77 78 80 67 71 70 94 95 92


77 76 80 64 68 70 96 98 -94
76 74 78 71 75 70 91 91 87
1 86 89 68 77 73 96 97 98
80 83 81 71 73 74 92 93 92

75 78 81 70 76 71 90 92 93
68 66 72 82 83 87 98 97 95
84 85 85 52 58 56 96 98 91
81 81 87 64 70 70 96 97 95
80 77 74 81 85 79 92 93 92
75 75 76 63 62 69 82 82 81
83 3 67 72 71 94 95 94
89 92 91 80 86 87 92 96 98


1/ Excludes voluntary chains.
I/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.





21 -

Table 24.-Canned single-strength grapefruit juice: Percentage of retail food stores having specified container sizes
available, by store classification, city size, and geographic area, February 1953 with comparisons

Store classification city size, No. 2 can : 46-ounce can : Total
Store classification, city size, 1952 : 1953 : 1952 : 1953 : 1952 : 1953
and geographic area : February: August : February: February: August :February:February: August : February
Percent Percent Perercent Percent recent Percent Percent Percent Percent
U. S. total 69 69 72 61 64 65 86 89 88


Dollar volume of store business
annually
Under $50,000 62 63
$50,000 to $100,000 3 79 78
$100,000 to $500,000 82 814
$500,000 and over : 9 91
Type of store management:
National chains 90 96
Regional chains 1/ 3 8h 90
Independent groceries 68 68
Store location by city size, populations:
Under 10,000 2/ 62 63
10,000 to 1007000 74 72
100,000 to 500,000 81 86
500,000 and over 76 76
Store location by region or city 3/:
Northeast : 75 76
North Central 59 62
South 65 6U
Mountain-Southwest 1 73 78
Pacific 79 77
New York City : 75 66
Chicago 81 81
Los Angeles 93 93


68 46 50
77 82 83
83 90 9
91 99 100

92 97 87
86 89 90
71 58 62


52 81
85 94
9 99
94 100


98 100 100
89 98 99
63 86 88


61 83
65 89
73 94
74 90


73 63 65 64 92
62 76 76 84 92
74 140 147 48 76
81 66 70 66 89
75 85 89 80 95
75 59 64 64 80
84 73 73 69 94
92 86 90 89 98


1/ Excludes voluntary chains.
Y/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.





Table 25.-Canned single-strength orange-grapefruit blended juice: Percentage of retail food stores having specified
container sizes available, by store classification, city size, and geographic area, February 1953 with comparisons
: No. 2 can : 46-ounce can : Total
Store classification, city size, : 1952 : 1953 : 1952 : 1953 : 1952 : 1953
and geographic area February: August : February: February: August :February:February: August : February
Percent Percent Percent Percent Percent Percent Percent Percent Percent
U. S. total 0 42 44 43 44 44 58 59 58


Dollar volume of store business
annually:
Under $50,000 : 27
$50,000 to $100,000 : 58
$100,000 to $500,000 : 614
$500,000 and over : 90
Type of store management:
National chains : 92
Regional chains 1/ : 67
Independent grocEries : 38
Store location by city size, populations:
Under 10,000 2/ 1 31
10,000 to 1007000 l 145
100,000 to 500,000 : 50
500,000 and over : 58
Store location by region or city 3/:
Northeast 55
North Central 40
South : 19
Mountain-Southwest 1 35
Pacific : 63
New York City 67
Chicago : 72
Los Angeles : 71


29 28
65 68
69 75
99 98


29 45 4U
61 81 81
76 82 86
87 100 100


92 84 89 99 99
71 79 79 86 88
41 42 42 56 .56


36 140
49 147
52 50
514 52


38 48 52
51 67 63
49 70 70
52 72 71


61 55 54 51 76 73
41 61 63 64 74 75
27 15 18 18 26 28
141 32 36 32 49 52
55 68 72 66 83 814
68 514 52 54 74 74
73 56 56 61 82 80
75 68 73 64 81 85


46
76
85
89

100
88
56

51
63
65
72

75
71
31
47
75


83


l/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.






22 -

Table 26.-Canned single-strength tangerine juice: Percentage of retail food stores having specified container sizes
available, by store classification, city size, and geographic area, February 1953 with comparisons


Store classification, city size,
and geographic area


U. S. total
Dollar volume of store business
aUnder 50,000
$50,000 to $100,000
100,000 to $500,000
500,000 and over
Type of store managements
National chains
Regional chains 1/
Independent groceries
Store location by city size, population:
Under 10,000 2/
10,000 to 1000-00
100,000 to 500,000
500,000 and over
Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific


No. 2 can
1952
February : August :
P recent Percent
15 13


February
Percent
10


6-ounce s
can S
1953 a
February :
Percent
6


Total


S_ 1953
August a February
Percent Percent
18 15


New York City : 27 23 14 2 28 26 16
Chicago : 26 11 15 1 30 14 16
Los Angeles : 20 19 6 1 21 23 6

1/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
I/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.





Table 27.--Prune juice: Percentage of retail food stores having specified container sizes available, by store
classification, city size, and geographic area, February 1953 with comparisons
a Quart glass : Other a Total
Store classification, city size, 1952 9 1953 l 1952 s 1953 : 1952 1953
and geographic area : February: August February February August :February:February: August : February
Percent Percent Percent Percent Percent Percent Percent Percent Percent
U. S. total 68 66 66 21 24 25 72 72 73
Dollar volume of store business
annually:
Under $50,000 57 54 54 12 17 17 61 60 61
$50,000 to $100,000 81 84 86 24 30 31 89 91 92
$100,000 to $500,000 2 9 93 91 53 43 46 97 96 971
$500,000 and over s 9 98 96 78 66 78 95 o10 99M
Type of store management:
National chains 2 91 100 92 86 56 86 91 100 100
Regional chains 1/ 90 90 88 60 56 67 92 93 98
Independent groceries a 66 61 65 18 22 22 71 71 72
Store location by city size, population::
Under 10,000 2/ 2 62 60 59 16 18 20 66 66 67
10,000 to 100-000 72 69 68 25 26 25 77 76 74
100,000 to 500,000 72 74 76 26 32 31 78 80 83
500,000 and over : 80 79 83 32 41 40 814 86 88
Store location by region or city 3/,
Northeast a 78 76 80 14 19 20 82 81 85
North Central 75 7h4 70 21 20 27 79 80 81
South 52 148 19 11 18 13 55 52 53
Mountain-Southwest t 66 68 65 12 40 43 77 9
Pacific a 77 81 76 18 5 3 8 88
New York City 74 73 77 35 35 42 77 78 82
Chicago 78 81 77 56 14 86 90 88
Los Angeles : 80 88 90 73 80 83 90 96 96


/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


February l
Percent i
20


10
27
43
77

53
57
17

17
20
21
25


1




- 23 -


Table 28.-Canned single-strength lemon juices Percentage of retail food stores having specified container sizes available,
by store classification, city size, and geographic area, February 1953 with comparisons
I -4-ounce can : Other : Total
Store classification, city size, 1952 1953 1952 1953 : 1952 : 1953
and geographic area 'February gust IFebruary IFebruary : August February February: August : February
Percent Percent Percent Percent Percent Percent Percent Percent Percent
U. S. total 31 32 37 29 36 30 48 48 46
Dollar volume of store business
annually I
Under $50,000 21 21 26 18 26 22 33 33 34
$50,000 to $100,000 38 44 47 44 50 39 68 67 60
$100,000 to $500,000 59 56 65 55 58 50 86 78 77
$500,000 and over 79 79 82 61 67 62 84 89 89
Type of store managements
National chains 7 74 49 84 70 70 65 98 77 100
Regional chains 1/ 2 50 59 65 68 58 64 84 84 82
Independent groceries 29 30 35 26 35 28 46 45 44
Store location by city size, population::
Under 10,000 2/ 3 23 26 32 27 29 25 41 40 39
10,000 to 10-000 41l 41 42 28 42 30 54 54 50
100,000 to 500,000 4 1 35 34 27 37 29 57 47 47
500,000 and over s 37 36 50 40 56 49 61 65 66
Store location by region or city 3/:
Northeast 2 10 36 4h 36 39 35 60 51 53
North Central 34. 39 52 41 54 46 57 66 64
South 13 14 16 17 20 14 26 26 20
Mountain-Southwest 37 39 36 12 28 16 42 44 44
Pacific 58 65 48 18 h4 25 67 62 64
New York City 4 0 314 4 37 33 44 57 49 60
Chicago 18 20 62 90 80 89 92 84 90
Los Angeles 77 82 78 8 55 36 80 78 88

1/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
7/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.




Table 29.-Canned single-strength lemonade and orangeade: Percentage of retail food stores having canned lemonade and
specified container sizes of canned orangeade, by store classification, city size, and geographic area,
February 1953 with comparisons 1/
: Single-strength 3 Single-strength orangeade
Store classification, city size, : lemonade : 1,6-ounce can : Other : Total
and geographic area: 1952 : 1953 2 1952 : 1953 : 1952 : 1953 : 1952 : 1953
: August : February : Auuust : February : August :February
: Percent Percent Percent Percent Percent Percent Percent Percent
U. S. total 9 6 20 11 15 6 27 15
Dollar volume of store business
annually:
Under $50,000 5 3 11 1 12 4 19 8
$50,000 to $100,000 8 8 22 16 14 7 31 20
100,000 to $500,000 2 25 12 18 27 24 12 53 34
$500,000 and over 2 11 27 63 46 32 19 67 52
Type of store management: 2
National chains 2 16 12 54 29 28 12 62 32
Regional chains 2/ : 24 19 62 40 49 18 71 46
Independent groceries a 8 5 17 10 13 6 24 1h
Store location by city size, population:.
Under 10,000 3/ 2 7 6 20 11 15 5 28 14
10,000 to 100D000 2 9 7 21 11 114 9 27 17
100,000 to 500,000 : 13 10 22 15 12 7 26 20
500,000 and over 9 4 14 8 16 6 25 12
Store location by region or city 4/: 2
Northeast 2 9 7 9 6 12 7 17 12
North Central a 11 9 29 13 15 7 35 17
South a 6 4 20 10 18 6 29 13
Mountain-Southwest : 12 7 23 20 14 4 30 21
Pacific : 11 7 31 22 12 6 37 26
New York City : 3 4 4 5 8 7 10 11
Chicago a 6 1 22 10 14 5 29 13
Los Angeles 2 6 10 22 15 5 3 25 18
1/ Data not available prior to August 1952.
I/ Excludes voluntary chains.
T/ Includes rural route stores outside corporate city limits.
11/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.





2L -

Table 30.-Single-strength pineapple, tomato, apple, and grape juices: Percentage of retail food stores having products
available, by store classification, city size, and geographic area, February 1953 with comparisons


Pineapple Tomato Apple Grape
Store classification, city size, February February February February
and geographic area PerayFb re:ay February..
1952 1953 : 1952 1953 1952 1953 1952 1953
s Percent Percent Percent Percent Percent Percent Percent Percent


U. S. total : 84 83 93 93 51 50 76 73

Dollar volume of store business
annually:
Under $50,000 : 78 75 91 91 38 36 66 61
$50,000 to $100,000 : 92 93 96 96 67 62 89 91
$100,000 to $500,000 : 98 99 97 99 82 86 98 97
$500,000 and over i 100 100 98 100 96 95 100 100

Type of store management: 2
National chains : 100 100 99 100 96 99 100 100
Regional chains 1/ 94 96 98 98 84 76 95 91
Independent groceries : 83 82 93 93 48 48 74 72
Store location by city size, population::
Under 10,000 2/ : 79 79 93 95 45 43 74 72
10,000 to 100,000 : 90 82 96 90 514 54 79 71
100,000 to 500,000 2 92 89 96 94 61 59 78 72
500,000 and over : 90 91 90 92 62 62 78 80

Store location by region or city 3/: A
Northeast 2 88 89 98 96 56 52 77 73
North Central : 91 89 94 95 50 53 84 81
South : 72 70 91 90 34 33 65 62
Mountain-Southwest : 91 87 91 96 64 60 80 76
Pacific : 95 89 94 96 84 77 88 84

New York City : 80 81 82 83 61 68 71 74
Chicago : 95 92 99 94 76 63 89 83
Los Angeles : 90 94 94 96 83 90 84 96

l/ Excludes voluntary chains.
T/ Tncludes rural route stares outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Petail Store Audit conducted by Market Research Corporation of America.






Table 31.-Dried fruits: Percentage of retail food stores having specified dried fruits available,
February 1953 with comparisons


1951 1952 : 1953
Dried fruits *
February : May February May : February
: Percent Percent Percent Percent Percent

Dried prunes
1-lb. carton : 74 66 73 76 l/ 74
2-lb. carton : 22 22 23 ( 21
Transparent film bag : 9 8 7 9 10
Other 2/ : 5 6 7 8 4

Total : 82 77 81 82 82

Dried apricots ; 34 3/ 34 3/ 34
Dried peaches 2 36 V/ 37 3/ 39
Mixed dried fruit : 13 3/ 17 3/ 17

l/ Includes availability of either 1-lb. or 2-lb. carton.
'/ Includes bulk orunes.
3/ Data not available.

Source: National Retail Store Audit conducted by Market Research Corporation of America.




25 -

Table 32.-Dried fruits: Percentage of retail food stores having specified dried fruits available, by store classification,
city size, and geographic area, February 1953 with comparisons
a Dried prunes : Dried apricots : Dried peaches : Mixed dried fruit
Store classification, city size, : February : February : February : February
and geographic area 7 1952 a 1953 1952 : 1953 : 1952 : 1953 : 1952 : 1953
Percent Percent Percent Percent Percent Percent Percent Percent

UI. S. total : 81 82 34 34 37 3b 17 17
Dollar volume of store business
annually
UTnder $50,000 a 74 75 17 17 26 28 10 9
$50,000 to $100 000 : 91 9 53 52 68 24 22
$100,000 to $506,000 97 7 79 68 32 35
g50u,000 and over a 100 96 93 84 84 91 81 70
Type of store management:
National chains a 100 100 94 95 76 81 58 74
Re ional chains i/ 99 90 79 77 66 78 48 50
Tndependelt groceries : 80 81 30 31 35 36 15 15
Store location by city size, population::
Under 10,000 2/ : 80 80 29 31 44 44 13 12
10,000 to 1007000 81 84 43 38 29 34 17 20
100,000 to 500,000 87 81 31 37 37 37 20 18
5U0,000 and over : 83 83 86 36 25 25 30 30
Store location by region or city 3/: a
Northeast : 86 88 30 32 15 15 22 24
North Central : 90 89 50 52 34 43 20 19
South : 69 70 14 15 52 51 6 5
Mountain-Southwest : 82 78 53 52 61 57 9 15
Pacific 1 88 90 50 39 45 37 26 29
New York City 7 73 31 30 6 10 36 38
Chicago a 95 95 52 38 35 30 7 N
Los Angeles : 89 91 54 55 49 54 23 30

1/ Excludes voluntary chains.
i/ Includes rural route stores outside corporate city limits.
7/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


Table 33.-Dried prunes: Percentage of retail food stores having specified package sizes available, by store classification,
city size and geographic area, February 1953 with comparisons
1-lb. carton : 2-lb. carton :Transparent film bag : Total 1/
Store classification, city size, : February : February : February : February
and geographic area : 1952 a 1953 : 1952 : 1953 : 1952 : 1953 : 1952 a 1953
: Percent Percent Percent Percent Percent Percent Percent Percent
TT. S. total a 73 74 23 21 7 10 81 82
Dollar volume of store business
annually:
Under $50,000 : 66 68 12 9 2 5 74 75
950,000 to $100,000 : 83 83 28 26 8 10 91 93
$100,000 to $500,000 87 86 55 55 23 97 94
$500,000 and over : 97 95 89 82 6 100 96
Type of store management:
National chains : 97 91 85 86 55 70 100 100
Regional chains 2/ a 93 85 66 73 32 31 99 90
Independent groceries : 71 74 20 18 5 8 80 81
Store location by city size, population::
Under 10,000 3/ a 71 72 23 19 6 8 80 80
10,000 to 1007000 : 70 74 25 24 9 11 81 84
100,000 to 500,000 : 79 77 20 22 12 15 87 81
500,000 and over : 80 80 22 23 7 9 83 83
Store location by region or city 4/ :
Northeast a 76 77 27 22 3 5 86 88
North Central a 83 85 28 26 5 11 90 89
South a 67 69 8 9 3 5 69 70
Mountain-Southwest : 63 59 28 26 27 23 82 78
Pacific : 59 71 62 44 20 23 88 90
New York City : 70 66 30 34 10 11 74 73
Chicago 92 94 11 9 6 2 95 95
Los Angeles : 82 86 44 53 35 37 89 91

I/ Includes bulk prunes.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
I/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.
U. S. GOVERNMENT PRINTING OFFICE : 0-1953










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