Fruits and juices availability in retail food stores

MISSING IMAGE

Material Information

Title:
Fruits and juices availability in retail food stores
Physical Description:
5 v. : ill., maps ; 28 cm.
Language:
English
Creator:
United States -- Agricultural Marketing Service
United States -- Dept. of Agriculture. -- Production and Marketing Administration
United States -- Dept. of Agriculture
Publisher:
U.S. Agricultural Marketing Service
Place of Publication:
Washington, D.C
Frequency:
semiannual (irregular)
semiannual
completely irregular

Subjects

Subjects / Keywords:
Fruit trade -- Periodicals -- United States   ( lcsh )
Fruit juices -- Periodicals   ( lcsh )
Genre:
serial   ( sobekcm )
federal government publication   ( marcgt )
periodical   ( marcgt )

Notes

Dates or Sequential Designation:
Aug. 1951-Feb. 1956.
Issuing Body:
Issues for Aug. 1951-Feb. 1953 issued by U.S. Production and Marketing Administration; Aug. 1953 by U.S. Dept. of Agriculture.
General Note:
"CPFJ - nos."

Record Information

Source Institution:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 004931022
oclc - 13321562
lccn - 2010229481
Classification:
ddc - 630.8971 Un28
System ID:
AA00008504:00001

Related Items

Preceded by:
Availability of certain fresh fruits and canned and frozen juices in retail food stores
Succeeded by:
Availability of selected fruits and juices in retail food stores

Full Text




A9
7mmrP


FEBRUARY


NI


195'6


TED


STATES


DEPARTMENT


AGRICULTURE


AGR


CULTURAL MARKET


NG SERVICE


I


I


/


() () i ~ ()









PREFACE


This report


citrus fruits,
food stores in
earlier survey
expressed both
centage of thoe
For frozen jui
of all food st
freezer cabine
similar inform


a few months


summarizes


information on availability of


and canned and frozen juices and ades
the United States during August 1955
months. Availability of fresh citrus


as
se
ces
ore
ts.
ati


star


a percentage of all food
customarily handling fresh
availability is expressed
s and as a percentage of t
Preceding reports in thi
on obtained from surveys i
ting with October 1948.


stores an


fruit
both
hose e
s serl
ssued


s O


certain fresh
in retail
compared with
fruits is
&d as a per-
r vegetables.


as a percentage
quipped with
es have presented
at intervals of


Data on availability of these fruit and


juice products were obtained


from a na
stores df
in each o
counties,
each of t
sample ha
Large sto
order to
have been
Data on a
food stor
of store
dollar vo
indicated


tional p
stribute
f the re
with an
he three
s been e
res were
obtain b
possible
vailabil
es are p
manageme
lume of
in figu


probability sample of approximate
d aiong the 5 regions indicated
gions, the sample is composed of
average of 5 to 6 sample stores
cities, Chicago, New York, and
nlarged to include a minimum of
sampled at a heavier rate than
better representation among these
e in the case of proportionate r
ity of these fruits or fruit pro
resented in this report according
nt, (2) size of the store in ter
business, (3) location by geogra
re 1, and (4) by size of city in


ly 1,900 retail
in figure 1. With-
apprcaimately 50
per county. In
Los Angeles, the


about
small
stor
epres
ducts
g to:
ms of
phic


150 stores.
ones in
es than would
entation.
in retail
(1) type
Annual
region as


which the


store


is located.

The reports are issued as a part of a program financed cooperatively
by participating fruit industry groups and the U. S. Department of
Agriculture with funds proVided under the Agricultural Marketing
Act of 1946.


L(




V


CONTENTS


Page


Summary...............*..........
Fresh Citrus Fruit.....................
Frozen Juices and Ades..................


Canned Juices.


Tables


Percentage of retail food


stores


having specified


products available, February 1956 with comparisons


Table 1.--Fresh citrus fruits, summary.


2.--Juices


and ades, summary...


3.--All fresh oranges..........


4. --California-Arizona


5.--Florida


oranges.


oranges............


6.--All fresh grapefruit.......*...............
7.--California-Arizona grapefruit...".'.......'
8.--Florida grapefruit.........................
9.--Fresh lemons...............................
10.-Fresh tangerines.......................
1. -Fehtngrns .. .... 0. ... @. .. .. .. .


11.--Frozen and shelf-pack concentrated


juices


ades.


.,. 12


12.--Frozen concentrated orange and grape


juices....


13.--Frozen concentrate for lemonade and frozen
single-strength lemon juice.........................
14.--Frozen concentrates for orangeade and limeade.........
15.--Frozen concentrated pineapple juice...................


16.--Shelf-pack concentrated


orange


juice and concentrates


for lemonade and orangeade..........................
17.--Canned single-strength orange juice by container
size................................................
18.--Canned single-strength grapefruit juice by
container size......................................
19.--Canned single-strength orange-grapefruit blended


juice by container


20.--Canned single-strength lemon juice by container
size................................................eeeee
21.--Canned single-strength tangerine juice by


container


22.--Canned single-strength orangeade by container


size....


23.--Other canned single-strength juices...................


size


Size........,...,......











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FRUITS

AVAILABILITY I


AND JUICES


N RETAIL FOOD STORES


FEBRUARY 1956


SUMMARY


Fresh oranges and grapefruit were available
tion of the Nation's retail food stores during F
earlier, according to an audit of a nationwide s
Consumers could buy fresh oranges in 85 percent
stores in February 1956 and grapefruit in 65 per
ability of fresh lemons was up one percentage po
pared with a year earlier--78 percent of stores
February 1955. Data from surveys conducted in F


in a slightly larger propor-


e


bruary


ample o
of Unit
cent of
int in
compare
ebruary


* 1956 than a year
if retail food stores.
ed States retail food
Sthe stores. Avail-
February 1956 as cornm-
d with 77 percent in
* of 1953 through 1956


indicate that
of these three


there has been
citrus fruits


only slight variation in
over this period.


level


of availability


Frozen concentrated juices could be purchased in a slightly greater pro-
portion of United States food stores in February 1956 than in February a year
earlier, primarily as a result of increased availability of frozen concentrated
grape juice. Frozen concentrated orange juice was offered by 59 percent of the
Nation's food stores in February 1956, only 1 percentage point higher than in
February a year earlier but the highest level of availability yet reported for
the month of February.


The proportion of stores equipped with freezer cabinets stocking frozen
concentrated orange juice, however, was lower in February 1956 than in either
February 19514 or February 1955. This would indicate that frozen orange juice
was not stocked in a majority of the stores that have added freezer equipment
in the last two years.


Availability of frozen single-strength lemon juice was down somewhat in
February'1956, compared with February 1955.

Improved availability of frozen concentrate for lemonade was noted in
February 1956 as compared with a year earlier. The proportion of stores equip-
ped with freezer cabinets stocking frozen lemonade was unchanged from a year
earlier. Frozen concentrate for orangeade was available in a smaller propor-
tion of stores than in February 1955, while frozen concentrate for limeade was
available in a larger proportion of stores.

Canned single-strength'orangeade and shelf-pack concentrate for orangeade
could be purchased in 22 percent of the Nation's food stores in February 1956,
both down 1 percentage point from February 1955. Shelf-pack concentrate for
lemonade was stocked by 23 percent of United States food stores in February,
A^vET nt r~n a n afiTrh a -P-.an, Wal~n 'a r n -i^-^ ran--!- .-- an -v i-nt 4 4->n a 1-tlv 1 +-1,0 a?




2 -

There was little change from February 1955 in the overall availability
of canned single-strength juices in the Nation's food stores in February 1956.
Canned grapefruit juice was stocked by a slightly smaller proportion of stores,
but other canned single-strength citrus juices were almost unchanged from a
year earlier--up or down only 1 percentage point from the level reported in
February 1955. The noncitrus juices, apple and grape, could be purchased in
slightly more stores than in February a year earlier. Availability of prune
and pineapple juices were unchanged; availability of tomato juice, almost
unchanged from February 1955.


FRESH CITRUS FRUIT


Fresh oranges could be purchased in about 85 percent o
tail food stores during February 1956. Florida oranges ver
percent of the stores surveyed; California-Arizona oranges,
the stores. These percentages represented a larger proport
handling Florida oranges but a smaller proportion of stores
Arizona oranges compared with February 1955.


Practically all chain foo
oranges in February 1956. Abo
about 96 percent of the indepe
fresh oranges on hand in Febru


Availability of Florida o
February 1955 in all geographi
ability was lower (table 5).
Arizona oranges was lower than
regions. Significant gains in
were noted only in the Mountai
unchanged from the same month


regions


the Nation's re'
Found in 54
in 44 percent of
on of stores
handling California-


d stores, both national and regional, stocked
ut 84 percent of all independent food stores and
ndents that customarily stock fresh fruit had
ary 1956 (table 3).

ranges was either unchanged or improved from
c regions except the North Central where avail-
The proportion of stores stocking California-
Sin February 1955 in the Northeastern and Pacific
Availability of California-Arizona oranges
n-Southwestern region, with availability almost
a year earlier in the North Central and Southern


(table 4).


Fresh oranges were stocked in February 1956 by
food stores having an annual volume of business of $
same period, consumers could purchase fresh oranges
tail food stores having an annual volume of business
(table 3).

Grapefruit appeared in 65 percent of the Nation
February 1956, a slightly larger proportion of store
(table 6). Florida grapefruit was stocked by 46 per
and California-Arizona by 10 percent of stores. The
handling was unchanged from a year earlier for Calif
but was larger for Florida grapefruit. Of those sto
fresh produce, 57 percent had Florida grapefruit on
percent, California-Arizona grapefruit (tables 7 and


94 percent or more of all
50,000 or over. In this
in only 79 percent of re-
of less than $50,000


's retail food stores in
s than in February 1955
cent of all food stores
proportion of stores
ornia-Arizona grapefruit
res customarily handling
hand in February 1956; 12
8).








A smaller proportion of national chain food stores stocked Florida as well
as California-Arizona grapefruit in February 1956 than in February 1955. The
proportion of regional chain stores stocking California-Arizona grapefruit
declined from a year earlier. But the proportion of such stores stocking
Florida grapefruit was unchanged. There was a substantial gain in the propor-
tion of independent food stores stocking Florida grapefruit and a slight gair
in proportion of stores stocking California-Arizona grapefruit, compared with
a year earlier.


Fresh grapefruit was
retail food stores in all
ability declined somewhat.
in February 1956 was below
was more readily available
food stores (table 6).


available in larger proportions of the Natior's
geographic regions except the Pacific, where avail-
Availability of fresh grapefruit in New York City
That for the Nation as a whole. Fresh grapefruit
Sin Los Angeles and Chicago than in all United States


The proportion of retail food stores with lemons on hand during February
1956--78 percent of the total--was almost unchanged from February 1955 and
1954. Ninety percent of the stores customarily handling fresh produce had
lemons for sale in February 1956. Fresh lemons were offered by almost all
chain food outlets in February 1956 and were available in 77 percent of the
Nation's independent food stores (tablp 9).

Tangerines were stocked by 43 percent of United States retail food stores
in February 1956, a slightly lower proportion than a year earlier. Tangerines
were more readily available to retail buyers in the Northeastern and Pacific
regions than a year earlier. A smaller proportion of stores reported offering
tangerines in all other geographic regions than a year earlier. The proportion
of all stores offering tangerines ranged from a high of 59 percent in the
Northeastern region to a low of 17 percent in the Mountain-Southwestern region
(table 10).


FROZEN JUICES AND ADES

Frozen concentrated orange juice was available in 59 percent of the
Nation's retail food stores during February 1956. Although this proportion was
only 1 percentage point higher than in the corresponding month of 1955 and 1954
it was the highest proportion on record for February. Despite the high level
of availability in relation to all retail food stores, there was a decline in
the proportion of stores equipped with freezer cabinets that stocked frozen
concentrated orange juice (table 12).


This decline appears toc
treated orange juice to gain
to their store equipment in
in total number of retail fo
1954 to February 1956, there
Mad S. 0,. .n 4ll anna al a as 3


have resulted from
entry in stores that
the past few years.
od stores in the las
Shas been about an 1
- 2 L .Da a -a am mI a


the failure of frozen concen-
Shave added freezer cabinets
There has been little change
t few years but, from February
1 percent increase in number of


S








was a
this p
stock
treated
Centra


slight increase in the proportion
product, while there was a decline
ng frozen concentrated orange juic
orange juice ranged from a high o
1 to a low of 34 percent of stores


f independent food
n the proportion of
. Availability of
'76 percent of stor
in the South (table


stores offering
regional chains
frozen concen-
es in the North
12).


Frozen concentrated grape juice could be purchased in 44 percent o
Nation's retail food stores in February 1956 compared with 41 percent i
February 1955. About 63 percent of all food stores equipped with freez
inets had frozen concentrate for grape juice on hand as compared with 6
percent in February 1955. A decline in availability in national chain
stores compared with February 1955 was more than offset by an increase
proportion of regional chains and independent food stores stocking this
product (table 12).


f
n
er
1
fo
in


the

cab-

od
the


There was little change from a year earlier in the proportion of stores
handling frozen concentrated pineapple juice--21 percent of all stores had
this product in February 1956 compared with 20 percent in February 1955 (table
15).


Frozen
States food
About 67 pe
concentrate
earlier.


concentrate for lemonade was carried by about 47 percent of United
stores in February 1956, a record high for the month of February.
recent of all stores equipped with freezer cabinets stocked frozen
for lemonade in February 1956, unchanged from February a year


Frozen concentrate for lemonade appeared in a greater proportion of
stores than in February 1955 in all geographic regions except the North Central
where a decline in proportion of stores handling was noted. Improved avail-
ability compared with a year earlier was noted for stores with an annual volume
of business of $50,000 and over. Availability declined slightly in stores
reporting an annual volume of business of under $50,000 (table 13).


Only 1
in February
increases in
offering thi
food stores


in 20 retail food stores stocked frozen concentrate f
1956, down somewhat from February 1954 and February 1
Sthe proportion of chain stores, both regional and na
s product was offset by a decline in the proportion o
handling frozen concentrate for orangeade (table 14).


or orangeade
955. Slight
tional, -
f independent


Frozen concentrate for limeade could be purchased in 17 percent of the
Nation's food stores in February'1956 compared with 14 percent of the stores
in February a year earlier. Sizable increases in the proportion of stores
handling was noted for each of the three major types of retail food outlets
(table 14).


Shelf-pack concentrated orange juice could be purchased in about 1 in 14
retail food stores during February 1956, a smaller proportion of stores than
in either February 1955 or February 1954. Availability was either unchanged


I~







Shelf-pack concentrate


Nation'


stores


retail food sto


in February


1955


for orangeade c
res in February


and 26 percent of


would


be purchased in


1956 compared with


stores


in February


22 percent of


percent of
Although


1954.


percent of United States


food stores


stocked


this


product in February


only


percent of


customers


(ta


the retail
ble 16).


food stores


in Chicago offered


this


product


to their


Canned single-strength


States
1955.


retail food


outlets


Seventeen percent of


single-strength


container


sizes


orangeade
(table 22


orangeade
in February
all retail


compared
).


with


was


available


1956,


in 22 percent of United


almost unchanged


food stores


percent o


stocked
f stores


from February


the 46-ounce


can


stocking other


Shelf-pack


of retail


concentrate for


food stores


in February


emonade was
1956 than


available


at a smaller proportion


in the same month


a year


earlier.


Most of the decline


tion of
of store


earlier in


in availability


independent food stores
s handling shelf-pack c


Northeastern,


can


offering
concentrate


be attributed


this
for


to a drop


product. Al
lemonade was


though


Mountain-Southwestern and Pacific


in the propor-
the proportion


higher than


regions,


a year
rather


sharp decl
the North


ines in the proportion of st
Central and Southern regions


.ores
(tab


handling was
>le 16).


reported for


stores


CAINmED JUICES


Retail


store


surveys


canned single-strength


percent of the Nation


strength orange


juice


ow that
orange


s retail food


in 9


improvement from February


1 percent of
1955 but was


for the month of February,
juice could be purchased in
stores. Availability of ca


stores


in February


lower than


1956


the proportion


1953 t
90 to


through
93


nned single-
showed slight


of stores


handling this


juice


in February


1953.


same proportion of


stores--73


percent--reported stocking orange


juice


in the 46-ounce can as


in the


No. 2


can.


Over the past few


years


there has


been a reduction in proportion of
of stores in February 1953 to 73
of stores stocking the 46-ounce c


stores


stocking the


percent in February


an has


remained


No. 2 can--from 80 percent


1956--while


fairly constant.


the proportion
Improvement


in avai
except


liability of canned orange juice was reported in all ge
the Northeast where availability was down slightly and


graphic


regions


in the Mountain-


Southwestern region where availability was moderately


lower


(table


17).


Approximately 83 percent of United States
single-strength grapefruit juice to their cons
slightly smaller proportion than in February 1


proportion of


percent


stores


stocking this


to 83 percent in February


u


retail food stores
mers in February 1


955.


Since Febr


item during this month has
1956.


offered
956--a


uary 1953, t
dropped from


he
89


A decline


regions
anA^ 4nW


in availability,


compared with a year earlier,


took


except in the Mountain-Southwestern where availability was


Pai 4.4 rhaa


+lio nwaA n + wo a Cmnr


roanr41'r lr41%


place in all
unchanged


I fI


1956,


sh


fihnrr






46-ounce can and in the No. 2 can was about equal in February 1956. Availability
of grapefruit juice in the No. 2 can declined from 74 percent of stores in
February 1953 to 64 percent in February 1956. During this same period there has
been only a slight decline in availability of grapefruit juice in the 46-ounce
can (table 18).


Approximately half of the nation's retail food stores offered canned
single-strength orange-grapefruit blended juice during February 1956. This level
of availability was almost unchanged--up one percentage point--from February 1955
but considerably lower than in either February 1954 and February 1953.


A smaller proportion
during February 1956 than
in national chains but was
stores. In February 1956,
of stores in the Southern
regions compared with over


of regional chain food s
in February a year earli
unchanged from a year e
blended juice could be
and 29 percent of stores
60 percent of stores in


tores offered blended juice
er. Availability increased
earlier in independent food
purchased in only 25 percent
in the ltuntain-Southwestern
other regions (table 19).


About 50 percent of United States retail food stores stocked canned or bottled
single-strength lemon juice in February 1956, almost unchanged from a year earlier.
Availability in regional chain stores increased but the proportion of national
chain food stores and independent stores offering this item was slightly lower
than in February 1955 (table 20).

Canned single-strength tangerine juice could be purchased in 11 percent of
the nation's retail food stores in February 1956. A slight decline in the pro-
portion of national chain stores handling this product was more than offset by
slight increases in the proportion of regional chains and independent food stores
handling tangerine juice. Availability was highest in the North Central region
where 18 percent of stores had the product on hand and lowest in the Southern
region where 8 percent of stores stocked the product (table 21).


Availability of canned single-strength non-citrus
was slightly improved compared with February 1955. To
chased in 93 percent of U. S. retail food stores in Fe
level of availability reported for a canned single-str
juice was available in 82 percent of the Nation's reta
1956; apple juice, in 50 percent; grape juice, in 73 P
in 74 percent. With the exception of tomato juice, av
juices was considerably lower in the South than in oth
(table 23).


juices in February 1956
mato juice could be pur-
bruary 1956--the highest
ength juice. Pineapple
il food stores in February
percent; and prune juice,
ailability of noncitrus
er geographic regions










i1


Table 1.-- Percentage of retail food stores having specified products available, February 1956 with comparisons--


............ .Fresh citrus fruits, su nary____.
**
**
Fresh citrus fruits. February 1954 February 1955 : February 1956
*
SPercent Percent Percent

Oranges :
California-Arlzona........................ 47 46
Florida..................................: 54 51 54
Texas....................................: 6 4 6
otal _/............................... 85 82 85

Gr-apefruit
alifornia-Arizona...................... : 8 10 10
Florida....................... ....... 46 41 46
Texas....................................: 12 11 11
Total _/.............................. 65 63 65


Tangerines ................................. 40 46 43
77 77 78
L amons.....................................:
S*

1/ Includes fruit unidentified as to origin.

National Retail Store Audit conducted by Market Research Corporation of America.





Table 2.-- Percentage of retail food stores having specified products available, February 1956 with comparisons--

Juices and ades, summary

Juices ani ades : February 1954 : February 1955 : February 1956
:Percent Percent Percent
S
Canned single-strength Juices: :
Orange...................................: 92 90 91
Grapefruit...............................: 87 85 83
Orange-grapefruit blend.................. 56 49 50
Sangerine...,....................S.....: 14 10 11
Lemon................................... 51 51 50
Prune.,.................... ....,.....: 75 74 74
Apple....................................: 52 47 50
Grape...................................: 76 71 73
Pineapple.........................,...: 85 82 82
om*ato.......................*. *..... ...: 92 92 93
Canned single -strength aides:
rangeade...............................: 21 23 22

Frozen concentrated Juices: :
Orange................................... 58 58 59
G2ape................................ : 43 41 44
Pineapple................................: 22 20 21
Lemon i/................................*: 16 14 11
Shelf-pack concentrated juices:
Orange.................................: 10 8 7










eBO


TIble 3.-- Percentage


of retail food


stores


having product


available


store classification


and location,


Fenruaty


1956 with


comparisons


All fresh oranges
All stores : Stores customarily handling
Store classification : fresh fruits and vegetables
and location February : February
a195: 1955 : 1956 : 1954 1955 : 1956
Percent Percent Percent Percent Percent Percent
C
U. S. total................................. 85 82 85 96 95 97
.a
Volume of store business annually:
Under $50,000.............................: 80 76 79 9 92 95
450,000 .a$99,999..... ....a..........: 95 92 94 98 97 99
$100,000 $299,999......................: 95 96 97 96 98 99
$300,000 and over.........................: 99 99 98 100 100 100

Type of store management:
National chains.........................: 96 100 100 96 100 100
Regional chains ./.......................: 99 95 99 99 96 100
Independent groceries.....................: 84 81 84 95 9 96

Store location by city size, population: :
Under 10,000 g/.......................,....: 6^ 80 8B4 93 92 96
10,000 -- 99,999........................ 89 87 88 97 97 98
10,000 -- 499,999....................... : 95 92 94 99 98 100
500,000 and over..........................: 80 77 80 96 96 98
*
\Store location by region or city 3/: :
ortheast....,.............................: 85 80 86 96 96 98
North Central.......aa........ ...........: 97 93 95 98 97 99
South....................................: 78 7 78 90 89 91
Mountain-Southwest.....................9 .: 88 86 86 98 96 97
Pacific..... ...* *................t......: 95 95 95 99 99 99
a
New York City...............................: 58 58 63 92 96 98
Chicago...................................: 95 96 96 98 99 99
Log Angeles............ ............. .......: 93 91 91' 100 99 100
a

I/ Excludes voluntary chains.
SIncludes rural route stores outside corporate city limits.
SData for New York City, Chicago, and. Los Angeles not included in regional totals.

National Retail Store Audit conducted by Market Research Corporation of America.




Table 4.-- Percentage of retail food stores having product available, by state of origin, store classification and location, February 1956 with
comparisons --

California-Arizona orange;
SlAll stores : Stores customarily handling fresh fruita
Store classification : e : and vegetables
and location : February a Febrryu
1954 : 1955 1956 : 195 : 1955 : 1956
: Percent Percent Percent Percent Percent Percent
*
U. S. total........................e........e: 47 46 44 57 57 54
a
a
Volume of store business annually:
Utndier $50J00.a.............................: 37 37 33 438 9 65
$50,000 -- $99,999........................: 63 55 57 66 60 60
ti00,000 -- $299,999......................: 66 69 68 68 70 69
,300000 and over.........................: 81 85 79 81 86 81

Type of store annagment: ;
National chains..................,.......: 68 81 83 66 81 83
Regional chairs 1/................ .. : 73 66 68 73 66 69
Independent groceries.....................; 6 h2 55 56 53

Store location by city size, population:
Under 10,000 2_/...*......................: 38 35 34 k6 45 43
10,000-- 99,999.........................: 57 56 58 66 65 67
100,000-- 499,999........................: 61 63 59 63 6 6k
500,000 and over......aa............... ...: 53 52 48 67 67 62

Store location by region or city a/:















store classification and location, February


food stores having product available,


with coamparison m--


Florida oranges
: .All stores Stores mnlng freah fruta
:_________________________: and vegetables
Store classification :
and location : February_ : February
195 : 1955 : 1956 195 : 1955 1956
: Percent Percent Percent Percent Percent Percent

U. 8. total......................aa...si......* 54 51 54 6l 58 61
*
*
Volume of store business annually: :
Uader $50,000...............a....... ........: 50 47 49 58 57 97
450,000o -- $99,999..........................-: 61 55 60 64 58 63
$Ioo,000o -- $299,999........................: 61 56 61 61 57
$300,000 and over......... ... .....a..... ... 77 76 71 78 77 73

Type of store management: :
National chains.............................: 85 89 89 8 89 89
Regional chains /..........................: 85 75 73 85 76 74
Independent groceries.......................: 52 49 52 59 56 59
*
*
Store location by city size, population: :
atder 10,000 2/.............................: 52 52 54 56 59 60
10,00oo0 -- 99,999............................: 56 54 52 6 60 58
100,000oo -- 499,999..........................:. 59 53 56 62 57 62
500,000 and over............................: 56 44 53 68 57 65

Store location by region or city 3/: :
ortheaest.................................: .66 64 73 77 77 86
North Central...............................: 56 48 43 57 52 45
South.......................................: 66 63 67 76 75 78
Hountain-Southwest..........................: 21 15 15 23 16 18
Pacific.....................................: 2 1 11 2 1 12
*
New York City...............................: 55 56 58 89 96 92
Chicago.................................. ..: 60 63 65 63 66 69
Los Angeles.........................s.......: 2 2 5 2 3 6
*
*

I/ Excludes voluntary chains.
/ Includes rural route stores outside corporate city limits.
3 Data for New York City, Chicago, and Los Angeles not included in regional totals.

National Retail Store Audit conducted by Market Research Corporation of America.


Table 6.--Percentage of retail food stores having product available, by store classification and location, February 1936 with comparisons--

All fresh grapefruit,
stores : Stores customarily handling fresh fruits
*N. : res _: and vegetables
Store classification :
and location : February : February
S 195a : 1955 : 1956 : 1954 : 1955 : 1956
** N C S
S Percent Percent Percent Percent Percent Percent

U. S. total....................................: 65 63 65 79 77 79

Volume of store business annually: :
Under $50,000............................... 54 51 51 70 67 69
$50,oo000 -- $99,999....... ..................: 83 82 85 87 88 89
$100,000 -- $299,999........................: 89 90 94 90 92 96
$300,000 and over................. .........: 97 99 93 97 100 95

Type of store management: :
National chains.............. ........... ......: 96 100 94 96 100 91
egional ans _/ ..........................: 96 98 95 96 98 95
Independent groceries.......................: 63 61 63 77 75 78
*
*
Store location by city size, population: :
Under 10,000 2/.................. ........: 59 57 59 73 72 74
10,000 -- 99,999.............................: 75 71 73 82 81 82
100,000 -- 499,999.......... .... ......... ..: 85 81 81 93 88 91
500,000 and over............................: 62 60 62 79 77 80

Store location by region or city 3/: :


5,.Fsrcrmtaga


etete oi orlgia,


oi xatilfl











-10-


Table 7.--


Percentage


of retail


food stores


having


specified pro
February


luct


avialable,


1956 with


state of origin,


store classification,


axd location,


caiaparis~ons --


Store classification
and location


: 1954
: Percent


:Sto~ raescuat


All stores


nurIly~


fresh


fruits


utI ,nYnfa


February February


: 1955
Percent


: 1956
Percent


Percent


Perc1955ent
Percent


S 1956
Percent


U. S. Total.


volume


of store business


annually:


Under $50,000..................


$50,000
$100,000o
$300,000


4299 ,999... *4S1(


of store management:


hatianal


ch


ains ....S


chains /...................... ....:
int groceries......................:


Store location


Under 1
10,000
100,000
500,000


Store loc


by city


L0,000 ,/.......
-- 99,999....
i-- "99,999....
i and over......

action by region


size


, population:


* .........Sf..... t**.




or city 3/:


Northeast...................... ........*
North Central............................
South....................... ...... ......
)Mountain-Southwest....... .. .................
Pacific.. .............. .. .................


New York City......
Chicago...........
Los Angeles........


(111(11))1()1 111)((lS


Includes


voluntary c
rural route


chains.
stores


outside


Data for New York City, Chicago,


insufficient


cornorate


art Lors Angeles


,y limits.
not included


data for analysis.


in regional


totals.


National


Retail


Store Audit conducted


by Market


Research


Gorporat io


of America.


Table 8.--


Percentage


of retail


food stores


baring


specified product
February 195


avialable, by


6 with


state


or origin, store classification, and location,


comparisons --


Store classification
and location


All stores


Florida grapefruit
S Stores


customarily


* a,. I anle


fresh fruits


:1994


LA22L


: P356
Percent


Percent


LJ22L


U. S. Tota

Volume of
Under $5


store business annually:


0,000......1,


;.50,000 -- $99,999....
00,000-- $I99,999..
300,000 and over.....


* ** S *t*tS*~ *4*~s*t~ *
S
* * *6~O a t ** C
S
* *S I SWt*#*~t *** St.
p
* *. ......... S *~ -


af to ~ wnannnrv


REgilonal


ch


ains......


groceries.


t....a,.,. .fl**..**t**.


S *t *. S S **~* *4~*~ *$ *


Store location by city


Imider ic


,000 g/.......


10,000 -- 99,999.......
100,000 -- 499,999....
500,000 and over......


size


, population:


S* *4 6*
4
* W******* tS**~t*~ @0*t*
p
* S US*ttW* S U *t~4 *


tnn+.A~nn It.


-aSl J-


je an5 nt 4I.


hA %W t 3


he~dUM


(L)I((I1)11((:


: lgfi6


Ehains ~;/..................,.......


mt


f







-11-


9, --Percentage


of retail


food stores


having specified product available
compariSons- -


store classification and location,


Februr


Fresh lemons
clasi tion A stores : Stores custmarily handling fresh fruits
Store classification :.a_____________________end ve tables
and location : February : February
: 1954 : 1955 : 1956 : 1954 : 1955 : 1956 /
: Percent Percent Percent Percent Percent Percent
*
U. s. total....................................: 77 77 78 88 89 90

Volume of store business annually: :
thder $50,000................................: 69 70 70 83 86 87
S50,000 $99,999..........................: 91 89 90 95 93 93
i100,000 -- $299,999........................ ..... ..: 95 93 96 96 95 97
$300,000 and over............................: 97 96 96 98 97 98
*
*
Type of store management: :
National chains............e.........*.......: 96 94 99 95 94 99
egioal chains ...........................: 99 97 97 99 98 98
Independent groceries........................: 76 76 77 88 89 90

Store location by city size, population: :
ader 10,000 2..........................*.....: 72 74 73 83 86 85
10,000 -- 99,999...si..........................: 84 81 84 92 91 94
.00,000 -499,999........* ......a......,.: 93 94 90 96 97 93
500,000 and over............................. 77 73 80 92 92 97

Store location by region or city 3/:
Northeast...,...............................: 79 75 78 92 89 91
North Central................................ 91 87 85 94 89 89
South.................................... :...: 63 71 69 75 86 86
Mountain-Southuest........................... 80 81 83 90 92 94
Pc ic....................................: 93 92 94 96 97 98
C
New York City................................: 59 61 68 93 94 96
Chicago~.................. .......................: 88 84 90 91 87 93
Ls A-ngles..................................: 85 89 89 94 99 98


i Excludes voluntary chins.
W Includes rural route stores outside corporate city limits.
_/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

National Retail Store Audit conducted by Market Research Corporation of America.





Table 10.--Percentage of- retail food stores having specified product available, by store classification and location, February 1956 with
comparisons--

Fresh tangerines
S: sStores customarily handling fresh fruits
Store classification __: Al s_____ tores :_____ and vegetables________
and location February : February
1954 : 195 : 1956 : 1954 : 195 5 1956
Percent Percent Percent Percent Percent Percent

U. s. total....................................: o 46 43 50 56 53
C

Volume of store business annually:
under $50,000 .............. ...............: 30 36 32 47 43
$50,000-- $99,999............ ... ........ 55 57 58 57 60 61
4100,000 4299,999... ...................... 60 68 64 61 70 65
$300,000o and over............................ 77 86 81 78 87 83
'a
Type of store managemnt:
National chaisns.............................: 65 77 79 64 77 79
Regional chains 3/..-...... ................ 79 88 74 79 88 75
Independent groceries......................a 38 43 41 48 53 51
C
Store location by city size, population: :
Under 10,000 2/..............................: 3J 38 35 13 47 5
10,000 -- 99,999.... ......................:.... 4 54 49 56 61 57
100,000 499,999....................... 51 60 58 56 65 62
500,000 and over...........................:. 43 49 50 55 64 65

Store location by region or city 3/:
ortheast....................................: 55 56 59 67 70 73
Rorth Central................................: 45 53 44 49 57 47
South.. ...................................: 33 42 37 53 51
Waintain-Srthuast...... ....... ...... ..... .. iS P 17 ) 2P 9


~ble


with







-12-


Table 11.--


Percentage


of retail food


stores


having specified products available, by store classification and location,
February 1956


Frozen


and shelf-pack concentrated Juices and ades


Frozen concentrated juices Shelf-pack : Frozen
Store classification : : concentrated juice : single-
and location Orange Grape Pineapple Orange strength
: *:_ : :lemon juice
T.a.n an On4 ..na nfa. 4- naqean .4fl


rC~J. *%n *


r I'


rcenlll


U. S. Total.............


. ... .*. .. .:C


Volume of


store


business annually:


Under $50,oo000..........
$50,000ooo -- $99,999.....
oo100,000 -- $299,999...
$300,000 and over......

Type of store management:
National chains........
Regional chains 1/.....
Independent groceries..


St


ore location by city s
Under 10,000 2/.......
10,000-- 99,999....-.


..m....... .b...


LIIIIII()IIIS


ize


s population:


......." ..* S t S.


100,000


-- 499,999....


500,000 and over......


Store location by reg
Northeast..........
North Central......
South..............
Mountain-Southwest.


;ion or


city 3/


Pacific........*.....................:

New York City.......*..................:
Chicago...............................:
Los Angeles............................


Frozen concentrate for ades : Shelf-pack concentrate for aides

Lemonade Orangeade Limeade Lemonade Orangeade


Percent


Percent


Percent


Percent


Percent


U. S. Total.


Volume of


store


business annually:


Under $50,0


$50,000 -
$100,000
$300,000


Type of store management:
National chains...........
Regional chains 1/........
Independent groceries.....


Store location by city
Under 10,000 2/......
10,000-- 99,999.....


100,000
500,000


-- 499,999...
and over.....


size


.... ... ...


, population:


t* ...cc.....t .. .


Store location by region
Northeast.............
North Central.........
South.................
Mountain-Southwest....
Pacific...............


or city 3/


hI~a~rIt A.


... ... ... ... .. 9


00 . ..:

$299,999..................:


and over.....


ssr~nlr


TCII;FLIL


Vnnlr


....


hlrff







I


lTlb 12.--PePTentap of


retail food store having specified products avawleab ,


by store


clasification and location,


FebnraIary 1956 vith copariss--


t .


-13-


SFrozen concentrate onr m and pya juices
!Frosen concentrated orange Juice F roze concentrated gape juice
atores Stores with t -t
Store classification At : rtfrezer cabinets All .tores freezer cabinets
and location
SebzMiarvy rebrnaj unalxry rebnaxy

: 1954 1955 1956 ;1954 1955 1956 1954 1955 1956 1954 1955 1956
p erce- t Per ete recent Percent Pent Percet Percent Percent Perce Mt
U. S. total.................i...................: 58 58 59 92 B7 85 43 Ia U 67 61 63

Volb of store business annually:
aIar $50,000........II....................... 42 43 43 &7 80 74 a6 a6 29 54 48 50
$50,000 -- $99,999..........................: 83 82 85 95 93 94 67 60 6. 77 68 71
000 -4299,999......................: 92 89 90 98 97 98 79 73 72 84 79 78
3 000 *nd eer............................ 99 100 97 99 10O 97 91 91 89 91 92 90

Sype of store .nuiomenat:
National chans.............................. 96 96 96 99 100 98 96 84 79 98 88 61
agonal chain 1/........................... 93 96 89 98 100 93 78 83 87 82 87 92
dependent groceries........................: 56 56 57 91 86 84 4o 38 4 65 59 6o
Store location by city size, population:
Uoter 10,000 .. ..............................: 5 44 50 88 79 8a 31 32 35 6l sq y9
10,000 --99,999.............................. : 0 0 70 67 94 91 4 51 46 51 68 o 614
1000 -4.,999.. ...........................:. 74 74 75 91 91 90 6l 59 58 76 73 68
500,000 and over.............................: 67 72 67 95 95 86 51 48 51 72 63 65

Stote location by region or city 1/:
*o 6 ut.................................... 69 70 66 98 94 8 50 51 54 71 69 71
Lort Centrals..................................: 74 74 76 93 90 90 58 53 55 73 65 66



IncluCestrurl.* 9CCC *t stogre... *o*tsi *e acortes:tylmis
South........................*..*............ 32 32 34 83 68 67 19 21 22 50 45 43
Mountain-Southwe5t........................... 51 54 62 81 86 90 43 4l 48 69 66 70
Pcificge....................ee....... ....... 77 75 77 93 94 92 52 44 48 62 56 57

Newi Tork City................................: 6l 63 67 1oo 99 96 55 50 56 90 79 81
ahteo....................................... 79 81 73 95 94 84 51 36 54 6i 42 63
Lns AngeIs........................e.........: 85 88 86 95 94 90 66 66 60 74 70 63

Rzcludes voluntary chains.
2 Includes rural route stores outside corporate city limits.
3 Data for New York City, Chicago, and Los Angeles not included in regional totals.

National Retail Store Audit conducted by Market Research Corporation of America.






Table 13.--Percentage of retail food stores having specified products available, by store classification and location, February 1956 with co parisons--

Frozen concentrate for lemonade and frozen single-strength lemon juice
.Frozen concentrate for lemonade Frozen single-strength lemon juice
e Clasifcaio."All stores : Stores with : Stores with
Sto elation freezer cabinets All store freezer cabinets
and location
:ndFebruary February : February February

S19 1955 :1956 1954 1955 :1956 1954 1955 1956 195 1955 1956
SPercent Percent Percent Percent Percent Percent Percent Percent Percent Percent Percent Percent
U s. total.................................... 46 45 47 72 67 67 16 14 11 25 21 i6

Volime of store business annually: :
under $50,000........................ ........ 30 33 32 63 6o 55 1o 6 22 18 10
450,000- $99,999...........................: 69 6l 67 80 69 74 22 l8 i6 25 20 17
$100,000- $299,99.........................: 78 71 74 83 77 81 30 26 21 32 28 23
$300,000 and over............................ 91 88 90 91 88 90 29 32 31 29 32 31

Type of store management:
National chains.............. .................. 81 81 84 83 84 86 21 i8 22 21 19 2
Regional chains If.............e...........*.a 89 78 79 94 81 84 23 26 25 25 27 26
Independent groceries........................: 43 43 45 71 65 65 15 14 10 25 21 15

Store location by city size, population:
tUder 10,000 ?/......................C..,..... 34 35 38 67 6l 63 13 12 9 24 22 15
10,000 -99,999........... ................ 55 53 55 74 68 69 20 20 17 26 25 22
100,000 -499.999..........................: ... 61 59 59 76 73 70 19 17 15 23 20 18
500,000 and over..e............g............ 55 53 54 78 71 69 1S 12 8 aS 12.
Store location by region or city 3/:
Northeast...................................... 50 55 57 71 74 75 '23 1 32 27 24
North Central........... .*....... ........c...: 63 57 55 79 70 66 22 20 13 28 25 15
South.......... **....*........ ......: 2. 24 26 62 51 51 8 9 6 21 i8 12
ountaln-soutl4est...........................: 41 42 49 65 67 70 16 12 12 a6 18 17
Pacific.....................................: 64 57 70 76 72 84 13 13 9 15 16 10
*i



















specified products available,


concentrates


for ades


Frozen concentrate for orangeade Frozen concentrate for limeade
o : Stores with : : Stors with
Store classification Al toe :freezer cabinets All stores : freezer cabinet
and location S e
February ruary Febrary February

: 95 : 1955 : 1956 1954 : 1955 : 1956 195 1955 : 1956 :1954 1955 : 1956
: Percent Percent Percent Percent Percent Percent Percent Percent Percent Percent Percent Pect

U. s. total.................................... : 7 7 5 11 10 7 15 1* 17 24 221 2

Volume of store business annually:
Under $50,000............................... 4 4 1/ 7 7 2 8 7 7 6S 13 13
$50,oo000 -- $99,999.........................: 13 10 7 14 11 7 23 16 27 aIS 30
$100,000 -- $299,999........................: 12 9 12 13 10 13 37 38 3 o 41 39
$300,000 and over.......,.................: 21 30 22 21 30 23 42 48 55 42 49 $5

Type of store management:
national. chains.............................: 17 33 35 l8 34 36 64 30 62 45 32 63
Regional ebains 2/..........................: 10 l8 20 11 19 21 29 33 45 31 35 47
Independent groceries.......................: 7 5 4 U 8 5 1i 7 15 23 11 22

Store location by city size, population:
Under 10,000 3............................ 5 5 2 9 8 4 13 11 12 25 19 20
10,000 -- 99,999.................... ......: 12 7 6 16 9 7 0 18 6 26 23 33
100,000 --499,999..........................: 10 12 12 13 1i 15 23 23 28 2S 31
500,000 and over.................................... 6 8 6 8 10 8 4 1 16 19 19 21

Store location by region or city 4:
Northeast.,................... ..... ....... 12 9 8 17 12 10 18 15 19 25 2 25
north Cetral................................ 8 1 7 10 13 8 21 0 20 27 24 23
Sou....................................... 3 3 2 7 7 4 10 6 10 25 13 20
Mountain-Southwevt....,...................: 6 5 3 10 7 4 16 26 21 25 b0 30
Pacific.....*................................: 7 3 2 9 4 2 16 15 23 19 19 27

new York City............................... 6 8 10 10 12 15 12 10 13 19 16 19
Chicago............................... ......: 5 4 If 6 5 1/ 2 13 29 24 15 33
Los Angeles..... .i*............................... 2 1 2 1 21 22 25 23 26


Y Insufficient data for analysis.
Excludes voluntary chains.
/ Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

National Retail Store Audit conducted by Market Research Corporation of America.







Table 15.--Percentage of retail food stores having specified product available, by store classification and location, February 19%6 with co-parxon-

TFrozen concentrated pineapple juice
All stores Stores with freezer cabinets
Store classification February ebay
and location _________________________________________
1954 1955 1956 1954 : 1955 : 19%


Percent


Percent


Prcent


Percent


Percent


U. S. total.


Volume of store business
Under $50,oo000o.........


$50,000
$100,000
$300,000


-- $99,999.....
-- $299,999..


annually


ye of store management:
Rational chain........
Regional chaint 1r/....
Independent groceries..


Store location


)IX I)I1(1 (11((((1S


by city size, population:


Under 10,000 L .......
10,000 -- 99,999......
100,000 -- 499,999....


5ccj~or


sad ....,,,


5.5*45*. *S *.*.- *4 S S .4
4*5****5*w5**5******t*B.
S.... 55455 .,,,,,,,,*4**-


Store location


NorthKat ..........
North Central......
Southwe.t.......
otman-Southwest.
Pacific............


by region


or city 3/


5:: 55,555.,,, 4******** S 5


n- S V-


Frozen


,.1 ts.


r41


o 14


J956 xith oc~pa~a~e


Z'u~31e Ilr,--PerclePtage


of retail food


St~RB haYinB


by store claaeiftlcatiw


and locsWriot


Feb~


'I'l










I





I

I


Xe 16.--ftrcentee


of retail food


stores having specy ed products avalhbl e,


to f-ac


by store classification and location,


concentrated


orange Juice and concentrate


Yabnary 1956 with


tar Moea


I S


- 15


: Shelf-pack concentrated Shelf-pack concentrate for
Stlepac clfamaooncen___________ __________________md_______________ ____________X__________________________
: orange : r~e~
hore eastricatio & rungeads Lemnade
toelanditt~ion ;_____________________________________ ________________________________ ____________________________nay_________
br~usa-y ." Fbary ." Februzary

: 1954 955 : 1956 1954 : 1955 : 1956 : 1954 : 1955 : 1956
: Percent Percent Pervent Percent Percent Percent Percent Percent Petreen

0. s. total.............................: 10 8 7 2 23 22 24 26 23

Voblue of store business annually: :
IBder $50,000......................... : 8 7 7 i6 13 12 15 17 13
50,000 -- $99,999.................... 10 9 4 33 33 30 31 31 30
*000 $299.999.................: 18 14 7 45 45 44 46 47 41
$3,000 ad over.....................: 15 18 17 76 6 67 71 72 69

Type of store management: :
Internal ehae./......................: .b 15 13 68 60 66 48 56 59
Rteonal chairs /....................: i8 19 14 71 66 72 73 72 71
Independent groceries.................: 9. 5 7 24 20 19 21 23 20
m
Store location by city sizoe, population::
loder 10,000 2........................: 9 8 8 27 21 22 20 24 20
10,000 99,999......................: 9 10 6 30 28 23 29 26 29
100,000 -- 499,999.".................: 12 9 9 33 30 3 37 34- 33
500,000 and over..................... : 12 8 5 19 1 15 22 24 19
S*
Store location by region or city 3/: .
Northeast....... .........Y....a......: 13 10 5 31 27 25 32 31 35
north entral............ -.............: 12 11 l4 36 33 32 35 40 30
S*th.....*...........................S: 7 6 4 17 12 10 3 13 8
ounttain-Soute t....................: 5 6 6 27 24 26 21. 15 20
Pacific...............................: 6 6 6 39 34 41 36 30 36

New York City..........................: 13 14 11 14 15 15 13 20 18
Chicago.. .....................*.... ... .: 9 6 3 9 9 4 17 23 15
Los Angseles...........................: 11 4 5 32 34 34 31 26 25
S

Ij Excludes voluntary chains.
Includes rural route stores outside corporate city 1nimta.
Data for Sew York City, Chicago, and Los Angeles not included In regional totals.

National Retail Store Audit conducted by Maaet Research Corporation of America.






Table 17.--Percentage of retail food stores having specified product available, by store classification and location, February 1956 vith cccparisans--

Canned single-strength orange juice, by container size
No. 2 can .46-ounce can 6Total 1
Store classification e e. February
and location _____erary___________ ____________ery _______ ____________b________
1954 : 1955 : 1956 1954 : 1955 : 1956 195 : 1955 : 19
Percent Perccent P percentt Pzeent_ Percent Percent Percent _ercent Percent "

U. s. total............................. 76 72 73 73 71 73 92 90 91

Volume of store bu..ness annually: .:
Outer $50,000:.............,...........: 72 69 69 64 63 65 90 88 89
$50,000 *-- $99,999.-................... 79 72 76 85 82 84 94 91 92
$100,000 -. $299,999..................: 88 85 78 96 88 91 99 93 91*
$300,000 and o-ver.....................: 97 94 96 95 98 99 100 99 100

Type of store manaoaeient:
Hataonal chains.......................: 96 99 95 100 94 100 loo loo 100
neg~oaal phen-l gf....................: 94 92 87 93 97 95 98 99) 95>
independent groceries.................: 75 71 72 71 69 72 92 89 90

Store location "by city size, population::
eder 10,000 3e.......................e 73 71 74 70 70 73 94 92 94
10,000 99,999......................: 79 68 68 75 69 70 90 85 84
100,000 -- 499,999....................: 76 74 74 79 73 79 88 89 92
5Pt,0o0 and over......................: Bo 79 77 76 74 74 91 90 6

Stoze location tsy region or city 4/(
rortheast.............................: 75 70 68 79 76 74 90 88 87
orth Centrar.........................c 70 67 65 88 82 88 97 92 96
Boirtf.................................: 80 76 80 60 6l 66 92 92 94
Mountain-southwest....................: 80 75 80 65 70 68 95 93 88
Sactic.....................,,.........: 75 72 73 75 66 72 89 84 91

new York City......................... 74 74 75 66 67 65 77 88 76
$hicago..........1....................: 79 75 70 69 60 57 89 34 73
T$3 0 t0a, O.. .. .O 6 99 100 99 10c









- 16


Table 18. --Percentage


of retail food


stores having specified product available,


by store classification and


Pebnuaxy


with comparisona--


single -stren-th grpefrdt


Juice:


by ecoatainer


SNo. 2 can 6-ounce can Total/
Store classification : : -eb
and location February February :Febra r
and location :___________February_______________ __________________________________ ___________Fbay___________________
: 195 195 5 : 19 195 1955 : 1956 : 2.955 : 1956
: Percent Percent Percent 3ervent ardent Pereent Percent Percent Percent

U. s. total...........................,.: 67 67 64 67 64 65 87 85 83

Volume of store business annually: :
Under $50,000.........................: 63 63 57 55 53 52 83 81 76
$50,000 .. $99,999...................: 70 71 68 83 82 84 92 93 92
$100,000 -- 299,999..................: 81 80 77 93 88 91 98 91 94
$300,000 and over.....................: 89 90 98 97 95 99 100 100 o




I%*
Type of store ranagepent: :
National chainsa.......................: 98 96 99 99 94 99 100 X. 100
Regional chains /.....................: 82 79 87 92 89 95 97 95 97
Independent sroceries................: 66 66 62 65 63 63 86 85 82

Store location by city size, population::
Under 10,000 3/.......................-: 62 64 59 Go 59 62 85 84 81
10,o000 -- 99,999.................... 66 65 63 72 65 64 88
100,000 -- 499,999....................: 72 76 75 77 74 71 90 92 89
500,000 and over......................: 77 74 72 72 70 72 88 88 89

Store location by region or city /: :
.ortheast..............................: 72 69 67 76 68 68 91 86 8
North Central................. .........: 62 6i ] 8 82 81 93 95 90
South................................: 64 67 62 47 45 48 S0 79 72
Mountain-Southwest....................: 70 72 76 69 71 68 91 90 90
Pacific...............................: 68 70 76 76 66 69 86 82 89
*
New York city.........................: 72 73 73 64 68 69 76 77 7B
Chicago...............................: 69 64 72 66 59 66 80 75 81
Los Angeles...........................: 88 89 86 88 85 89 97 9* 96

Includes other can sizes.
/ Excludes voluntary chains.
/ Includes rural route stores outside corporate city limits.
SData for New York City, Chicago, and Los Angeles not included in regional totals.

National Retail Store 4udit conducted by lMarket Research Corporation of America.






Table 19.--Percentage of retail food stores having spec ied product available, by store classification and location, February 196 with copariauns--

Canned single-strength ornge -',pefnit blended uice; by ecmtaiaer alse
*
No. 2 can t6-ounce can total
Store classificatio .b
and location : erayFbrayPbur
1954 : 1955 : 1956 1954 : 1955 : 1956 : 1954 : 1955 : 19%
Percent Percent Percent Percent '_n _ce Percent Peret Peret Percent Percet
U. s. total............................. 39 35 3 39 t0 56 So

Volume of store business annually:
Under $50,000.........................: 30 a6 25 30 27 26 46 38 37
$50,ooo -$9g,999,9....................: 49 42 35 63 53 56 73 62 6'
$1.00,000-- $299,999..".....-.. ".....r 59 55 58 76 65 69 81 75 79
$300,000 Bea over.....................: 89 83 84 93 85 87 98 93 93
Type of store management: :
National chaina....e...................: 95 72 91 96 4 92 99 90
egonal -h$in9 9 /....................: 74 76 69 63 86 81 93 62 6
LIndpedent groceries.................-: 36 33 32 1 $6 J7 Sk 47 4?

atore location by city size, population::
Under 10,000 3/.......................: 26 2T 27 36 32 3f 4? 61 k3
10,000" 99,99......................: l5 38 34 50 40 3 62 53 4a
100,000"-- 499,999...................: 47 .r5 5 55 586 6 68 62 7o
t00o000 nal oner..........,...........: 95 46 77 52 98 51 59 9o 93

ortheat .............................: 61 c7 46 61 52 5 68 66
nortdp centrel.....e...................: 37 39 33 65 56 53 70 65 47
southe.................................: 15 15 19 15 15 18 86 a 25
utrtain -Southtws....................: 30 29 3 3 a8 t a
pacoric...............................: 49 86 68 55 78 53 67 60 K

**ttorSc City.........................: 59 58 63 50 57 35 63 53 a
hicse)o......r........................: 51 45 52 56 03 45 74 63 5T
Nor ACanfesl..........................w: 37 6a 68 59 51 60 75 5 6
Sout...,. S* ** e, at. a~ts 1915 9 1515 8 u










:"iii


- 17


"Prbt -Fercatarg of


retail food


stores having specified product


sallble.


by store


class iltto a lcationandbet


retary 1956


with c~flsa-


Canned s nagi-strenuth


lemon juice:


by containr


5-1/2 unclee can Other 1/ abt
store classificatkcn Februa
a Febma r
and location February __ February Fe ---ar
1956 1 1955 29% I9l5: 19%5 1954 : 3955 : 195
_________ ________ __.... ...................... .. _...............................__ ..._ ____________ ....._..
Percent Percent Percent erent Percent Parsent Percent Peroent FPazeet

U. S. total.,...........................: 30 27 27 32 34 33 51 51 50

Volbe of store business annually: :
lkder $50,000..........................: 3. 19 18 22 24 23 37 39 36
;,50,000 $99,999..a..................: 39 36 33 45 4A 41 67 67 65
,000 -- $299,999..................: 51 41 48 58 58 61 84 75 82
3o0,000 and over.....................: 72 64 64 72 78 75 94 93 89

Type of store anaa t: :
National chans......................: 65 6 62 81 87 87 90 9 91
anglmal chainf 2/.....................: 68 53 65 69 74 68 91 86 88
Independent groceries.................: 27 25 24 30 31 31 48 48 47

Store location by city size, population: :
tder 10,000 /......................... 21 20 22 27 29 29 41 44
10,000 -- 99,999......................: 38 36 33 33 37 34 56 59 54
100,000 499,999.....................: 42 35 39 32 32 35 56 53 55
500,000 and over........................: 34 3 27 44 6 42 65 64 58

Store location by region or city 4/: :
ortheat.. ...... ....................: t 42 38 32 37 40 36 61 63 56
North central........ ..................: 36 a6 29 55 55 46 74 67 64
outh..................................: 10 12 13 13 16 18 21 245 2
Mountain-Southve at.....................: 31 32 29 18 18 26 42 42 45
Pcifc.............................*: 46 41 53 25 35 35 65 72
e York City........................: 32 30 33 39 6 45 59 60 6
c*ica o.....................*.........: 18 27 26 65 51 59 73 63 66
Los Angeles............................: 77 8o 8o 47 48 53 86 90 88


I/ Includes glass containers.
2 Excludes voluntary Chaina.
Includes rmral route stores outside corporate city lUmite.
SlData for New York City, Chicago, and Los Angeles not included in regional totals.

National Retail Store Audit conducted tby Market Research Corporation of America.





Table 21.--:Percentage of retail food stores having specified product available, by store classification and location, February 1956 vith cazpartsamn--

Canned single-strength tangerine juice: by container size
N No. 2 can 46-ounee can Total 1/






U. S. total..................S........ : 8 7 6 5 6 1 0

Volue of store business annually: :

;b50,0r $90,999...........0.0....- ": 9 9 6 6 5 6 14 13 12
$100,000 $299,999....................: 16 12 10 19 15 15 30 24 a0
$300,000 and over......................: 28 28 6 32 33 36 46 43 48
-
Type of store management: :
national chains........................: 27 22 22 22 34 35 38 42
Bmional s hlna 3/...................... 31 31 25 42 26 32 52 43 44
Independent groceries..................: 7 5 5 5 3 4 12 8 9

Store location by city size, population: :
der 10,000 4/..................*.........: 5 5 5 6 4 4 11 9 10
10,000 --99999....................: 10 11 8 9 7 8 15 14a 1
100,000 -499,999 *..... -.......: 10 7 8 34 8 12 20 13 17
500,000 and over.......................: 12 7 7 7 3 4 15 8 9

Store location by region or city 5/: :
Norrtheast...............,.............: 15 11 6 10 7 7 20 15 11
North central..........................: 8 9 7 15 9 11 21 16 18
South..................................: 3 3 6 3 1 2 6 4 8
rontaNn-sout--ret-t.....................: 6 5 4 4 9 8 8 n 10
Pacitic.......--..-... ....... : 10 8 10 2 2 3 12 9 12

ew Yorfk City..........................: 15 7 9 2 1 2 16 8 9
Chicago...............................: 4 2 4 2 1 2/ 7 3 4
Los Angrles...........................: 7 6 9 2 6/ 2/ 7 6 9


asize


















of retail food stores having


single-strength orenaade:


by container size


S46-ounce can Other can sizes : Total
Store classification : F e :
and location February February ebuarys
S 195 : 1955 : 1956 195 : 1955 19 56 1954 : 1955 : 19%
___________~~P rc T *_____...............* .................................. .... _.. _....._ ._._............................ ... .. ..* .._________ *__________________
Percent Percent Peret Percent Peret ntPercent Perent Percent Pareet

U. S. total ............................ : i6 18 17 8 10 8 21 23 22

Volume of store business annually: :
Under $50,coo.........................: 10 11 8 7 8 6 15 15 13
$50,o00 -- $99,999...................: 18 23 24 9 10 10 25 28 a8
$100,000 -- $299,999..................: 30 34 41 12 16 11 36 39 4
$300,000 and over.....................: 47 61 58 6 21 23 55 67 67

Type of store management:
National chains................... ..... .o '3 53 1 0 H 13 3 45 5
Regional chains 1/.................... 51 53 62 15 at a2 56 6a 71
Independent groceries................. 13 16 15 8 9 7 19 20 a0

Store location by city size, population:
Under 10,000 2/.......................* 17 8 1i 8 10 8 2 2 23
10,000 -- 99,999......................: 16 22 17 9 15 10 23 29 2
100,000 -. 499,999...................: 25 6 26 9 8 xl 30 27 31
500,000 and over..........................: 8 12 12 7 7 5 13 1 15

Store location by region or city 3/: :
Sortheast.............................: 15 19 11 9 11 9 20 22 39
north Central.........................: 1i 27 22 5 10 6 17 32 25
South................................: 17 13 18 12 10 9 24 17 23
HouDtain-Southwest....................: 18 22 25 9 16 2 29
Pacific............................ ..; 2 2 6 29 3 7 8 25 30 35
*
New York City.........................: 6 4 6 5 7 5 9 oD 35
chicago..............................: 11 4 6 6 3 13 6 6
Los Angeles.........................: 12 9 12 20 1i 926 22 18


SExcludes voluntary chains.
2 Includes rural route stores outside corpomte city lmits.
hata for New York City, Chicago, and Los Angles not included in regional totals.
Insufficient data for analysis.

National Retail Store Audit conducted by Market eaearch Corporatia of America.





Table 23.--Percentage of retail food stores having specjiled products sa i-able by store ciasaiflcat.on att location, Pebuaq 1956 with osfaon-

Other canned sinlee-trngth uics
a a
: aneopple 1 Suanto A ple 2 Grape 1 Prnma
9 *t --~*aP~
Store classiflcatikn .
and location February n February C Febluajy February : .
S 1955 : 1956 : 11955 1956 : 1955 : 19% 1955 ; 19% : 15 : 199
*_ *__ __ ___ ___ ___ Pea ___
a Percent ere Percent Pcent Percent n F ent Percent recentt Pe ent 'Paeet percent
**
Ue. tot.al.............................; 82 8 92 93 57 0o 71 73 7T

Volime of store business annually: :
utder $50,000........................: 77 76 90 91 36 38 6. 62 65 GA
$50,ooo -- $99,999..................... 91 90o 93 95 6o 62 B7 9o 89 89
$100,000 -- *299,999................a: 94 94 95 95 75 78 92 94 96 92
$300,000 and over.................... 100 10 lDoDo 1000 6 96 100 99 96 100

Type of store mnagsent: :
ational chalns........... ............ 100 100 94 100 81 91 101 100 100 100
giaonal ca /.................... 96 99 99 99 92 91 97 97 98 99
Independent groceries................. 82 1 91 92 45 0 71 72 72

Store location by city sze, population::
Under o0,000 g/.....................: 79 79 93 9 38 3 68 70 69 0
10,000 -- 99,999......................: 82 81 91 90 52 53 72 76 77
100,000 -- 499,999...................: b7 85 92 90 59 9 9 79 79
500,000 and over......................: 89 89 88 93 58 62 75 7 81

Store location by region or city 3/: :
orthast...........................;.. 88 B9 93 92 60 5B 78 81 A6 GB
North cantral......................... 92 86 96 9: 8 &w 79 a, a a
South................................. 73 10 89 92 9 5 8 7 6 58
Mountan-Sothweet.................... 82 65 95 93 53 56 79 83 75 TS
Pte ............................... 82 87 ft 90 61. 74 72 77 mf 97

ew Toit City.........................: 79 79 81 82 63 69 67 72 78 7?
Ch.cas*.............................. 76 85 87 8S 52 h9 66 62 7i 6?
LoB Ape es. .................... ......: 99 96 98 97 83 5B 88 O9 93 93


- 18


IlebruarJr 1~156


spefitled product B~aUebfr,


ayekrn


claea~xlaticYI ~nd


LOCllflCOI


Table 22,--Perwntsge


with cr~g~ariwn~-





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UNIVERSITY OF FLORIDA


126 0833 3;


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