San Marco Avenue corridor : a revitalization project

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Title:
San Marco Avenue corridor : a revitalization project
Physical Description:
Book
Creator:
Regan, Michelle
Publisher:
College of Design, Construction and Planning, University of Florida
Place of Publication:
Gainesville, Fla.
Publication Date:

Notes

General Note:
Landscape Architecture capstone project

Record Information

Source Institution:
University of Florida Institutional Repository
Holding Location:
University of Florida
Rights Management:
All rights reserved by the source institution and holding location.
System ID:
AA00004145:00001


This item is only available as the following downloads:


Full Text
















SAN MARCO AVENUE CORRIDOR:






















Michelle Regan
University of Florida College of Design, Construction, & Planning
Department of Landscape Architecture Senior Capstone Project 2011










-



























A senior thesis project presented in partial fulfillment of the
requirements for the degree of Bachelor of Landscape Architecture.

Prepared by: Michelle Regan
Capstone Advisor: Less Linscott
Spring 2011










-























I would like to give special thanks to Fred Halback and Jeremy Marquis of
Halback Design Group. Their direction, passion, and guidance throughout my
college career has greatly influenced me as a future Landscape Architect.

I would also like to thank the City of St. Augustine for their help in obtaining
the necessary base maps and information to complete this project.


And finally, a very special thanks to the gang in Studio 316 for a great time
and all their support in studio. Thanks guys.










-























I dedicate this book to my parents, John and Felicia Regan, for their endless
support and love. They are my true role models and inspiration.





TABLE OF CONTENTS









ABSTRACT

INTRODUCTION
Context 1
History 3
Project Location 4

INVENTORY AND ANALYSIS
Existing Land Uses 5
Trolley Train Visitor Experience 7
Existing Green Space and Canopy Cover 9
Existing Special Events Program 11
Access and Circulation 13
Focus Group Data 15
User Analysis 17
City Traffic Design Options 19

SYNTHESIS
Opportunities and Constraints 23
Case Studies 25
Goals and Objectives 31
Program Elements 32
















DESIGN STRATEGIES
Conceptual Design 35
Master Plan 37
Design Details: Node Design 39
Design Details: Streetscape Design 41
Streetscape Design: Bicycle and Travel Lanes 45
Before and After Images 49

GUIDELINES
Right-of-Way Design Guidelines 55
Parking Statistics 55
Surface Parking and Parking Requirement Guidelines 56
On-street Parking Design Guidelines 56
Street Lighting Design Guidelines 56
Crosswalk Design Guidelines 56
Landscaping and Street Trees Guidelines 57
Signage Program Guidelines 58
Future Development Design Guidelines 58


CONCLUSIONS 62


REFERENCES




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CHAPTER ONE:






CONTEXT


San Marco Avenue is a portion of State Highway 5A and is located in the City of St. Augustine, Florida. San
Marco Avenue is a major north south traffic corridor and major entryway to the city. It collects traffic
from U.S. Highway 1 which leads north to the City of Jacksonville, FL as well as the St. Augustine Airport.
It also collects traffic from State Road A1A, another major artery from the north.



St. Augustine
Airport









SR16 AlA PROJECTT SITE


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It is an asphalt state highway (Highway 5a) managed by the
Florida Department of Trasportation.






CONTEXT


The most influential part of San Marco Avenue is a % mile long portion at the southern
end State Highway 5A, just outside of the downtown historic district of St. Augustine.
This section of San Marco Avenue leads visitors to the heart of the city.


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San Marco Avenue
Project Location


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HISTORY


St. Augustine, Florida is the oldest continually inhabited European settlement in the United States
and holds some of the most historic city plans and streets in the Nation. San Marco Avenue is a
historic gateway to the downtown district and plays an important role as many visitors first
impression of st. Augustine. In the early nineteenth century, San Marco Avenue was a main
roadway that lead to the city gates of St. Augustine as it still does today.


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MATANZAS BAY
Early Nineteenth Century Map of San Marco Avenue.
(St. Augustine Historic Society Library)


in the late nineteenth and early
twentieth century, a mix of
residential and commercial uses
lined the street and a trolley train
ran down the Avenue.

Recent archeological digs have
uncovered the original tracks, which
still lay under the street today.



Photo of trolley train tracks under
San Marco Avenue.
(City of St. Augustine)






PROJECT LOCATION


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The site is bounded between Castillo Drive to the South and State
Road A1A to the North and is relatively flat with little elevation
change along the street.






EXISTING LAND USES


San Marco is a two lane avenue bordered by mostly one to two story buildings on either side,
some of which are of historic value, along with some hotels that exceed two story heights. It is
primarily a commercial corridor situated within the urban context of the "Uptown"
neighborhood of St. Augustine.


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Commerical


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Residential


Institutional


Green Space


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Building Footprint
Building Footprint


Major Green spaces in the area include:

Davenport Park: that has a children's playground and full
scale, antique carousel
The Mission of Nombre de Dios Grounds: where Ponce de
Leon first landed in St. Augustine and the first Catholic mass
was held in America
The Castillo de San Marcos: the iconic fort of St. Augustine
Francis Field: an open field that house special events




The immediate adjacent context is primarily residential, with
some commercial and institutional along other main road
ways in the area.







ANALYSIS MAP


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TROLLEY TRAIN VISITOR EXPERIENCE








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Trolley Train Route Stops & Visitor Destinations Blighted Structures Properties for Sale



There are two private tour tram companies located in historic St. Augustine. The Old Town
Trolley Tours of St. Augustine and Ripley's Sightseeing Trains. These companies serve as the
primary transportation systems for visitors to St. Augustine and are major users of San Marco
Avenue (60+ trams per day).

Tourist destinations, including the Fountain of Youth, the Old Jail with Trolley Tour parking,
Ripley's Believe it or Not Museum, The landing site of Ponce de Leon and location of the first
mass said in the new world (or the Mission de Nombre de Dios and the Shrine of our Lady
Leche), and the Visitor Information Center with parking garage are all visitor destinations and
trolley train stops located along San Marco Avenue. The private trolley tour companies of St.
Augustine also have their headquarters located on the San Marco Avenue corridor.

However, there are also many vacant, blighted, or abandoned structures located on the street
that have an affect the overall economy of the area. They also give a negative first impression of
St. Augustine and are in critical need of redesign. Primarily an old Firestone Tire Company
property located in the Uptown Shopping District at a closed Trolley Train Stop and an
abandoned CVS Pharmacy property more northward affect the area.


These vacant properties could be opportunities for urban infill projects.

Image Key:
1Trolley Tour Parking and Welcome Center
2 Old Jail Museum
3 Fountain of Youth
4 CVS Pharmacy property
5 Mission de Nombre de Dios
6 Firestone Tire Company Property at closed trolley train stop
7 Visitor Information Center and Parking Garage
8 Ripley's Believe it or Not Museum
9 Welcome Center





ANALYSIS MAP


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EXISTING GREEN SPACE & CANOPY


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Green Space


Canopy Tree Cover


Existing Plam Trees


There is inadequate canopy cover along San Marco Avenue. The existing vegetative conditions
provide little connections for the major Green spaces and fail to meet microclimatic needs. The
pedestrian's experience harsh and uncomfortable, and users are discouraged from walking
along San Marco Avenue.










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EXISTING SPECIAL EVENTS PROGRAM


Uptown Shopping District


Annual Parade Route


Annual Trinity Episcopal
Church Fair Location


Special events that take place on the San Marco Avenue corridor include:

Annual Trinity Episcopal Church fair

Annual Christmas and Easter parades

The Uptown Shopping District of San Marco Avenue is charming area with shops,
restaurants and boutiques. Some of these buisnesses are located in converted single-
family homes, and are rich in character and flavor. Unfortunately, due to a general lack
of awareness for visitors, businesses are not as financially successful and there is a high
turnover rate for businesses of the Uptown Shopping District. Strict parking policies for
the Merchants of San Marco require each merchant to provide a minimum number of
parking spaces for their business. This policy makes it very difficult for new businesses
to open in the area. A Monthly art walk called "Uptown Saturdays" that takes place
on the last Saturday of every month in the Uptown Shopping District.






ANAI VYI1I MAP


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Uptown Shopping District Site Photos


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Uptown Shopping District Site Photos


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ACCESS AND CIRCULATION


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Surface
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4 Lane
Highway


2 Lane
Highway


On Street
Parking


2 Lane Road
With On
Street Parking


Residential
Roads


Traffic Light
Locations


Parking
Garage


View South atA IA Intersection


As a major entry corridor to downtown St. Augustine and the only artery for the Uptown area,
traffic congestion is common on San Marco Avenue.


There are 3 traffic lights located at the 2 main intersections of San Marco Avenue:
The Al A intersection to the north has 2 traffic lights for a 5-way intersection that is
inadequate for both pedestrian and vehicular traffic. The intersection also provides little
sense of entry for visiting traffic.
The Castillo Drive intersection to the south acts as a major barrier to pedestrian traffic
coming from downtown and provided no sense of entrance for the Uptown
shopping district.


The frequency of pedestrian-vehicular conflicts along San Marco Avenue is relatively high.
Most of the existing crosswalks and sidewalks are cracked and in poor condition and at some
points fail to meet ADA accessibility needs.


Existing
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FOCUS GROUP DATA:

St. Augustine Uptown Neighborhood Association

(SAUNA)




During a meeting with SAUNA on December 3, 2010, concerned residents of the
Uptown Neighborhoods expressed the following issues and concerns:

Crosswalks and Pedestrian Conflicts: Do not feel safe crossing at pedestrian crosswalks. Look into
location, signage/lighting, and island options for crosswalks. They are FDOT installed, but there is
little maintenance.

Sidewalks: Not ADA compliant, width too narrow.
Suggestions: remove exiting utility lines, add landscaping and add street trees.

School and Sunshine Bus Stops: No clear locations.

Need for Gathering Place/Iconic Central Location, a Place to Meet:
Suggestions: Coffee shop, grocery store, or an open space to gather.

Parking: Look into policy change for parking requirements and look into shared parking options.
Current policy requires each merchant to provide a minimum number of spaces, this is a huge
drawback for new businesses to move in.

Traffic Calming: Suggestions: look into paving patterns such as cobbles or brick to slow traffic in
commercial area.

Other Suggestions:
Wall on Southside of 31 San Marco Avenue can be used for mural/advertizing.






FOCUS GROUP DATA:

Merchants of San Marco Association






During a meeting with the Merchants of San Marco Avenue on February 13,
2011, concerned business and property owners of the Uptown Shopping
District expressed the following issues and concerns:

Signage: The most important aspect of parking and shopping in the "Uptown Shopping
District". A lack of signage at the parking garage and Visitor Information Center greatly
affects business located on San Marco Avenue. Visitors are encouraged to travel south
(Downtown) as opposed to north (Uptown).

Trolley Tram Stop Location: Both the Red and Green Trolley lines removed a tram stop
located in the "Uptown Shopping District" because of a lack of attendance. This has had a
negative affect on the businesses of the Merchants Association.

Castillo Drive Intersection: Is a major barrier for the customers.

Parking: "I only came because I could find a parking space" is a frequently voiced
comment from patrons and customers. Look into policy change for parking requirements
and look into shared parking options. Current policy requires each merchant to provide a
minimum number of spaces, this is a huge drawback for new businesses to move in.

Trash Cans: Need for more trash cans.




USER ANALYSIS





USER GROUPS


1. Merchants of San Marco Avenue

2. Residents of the surrounding neighborhoods

3. Visitors to St. Augustine


This project addresses the pedestrian and vehicular traffic of each group.






ITY TRAFFIC DESIGN OPTIONS


The City of St. Augustine has explored various solutions for the vehicular traffic issues
that affect the San Marco Avenue Corridor. So far, the City has taken a great interest in
2 design options:

Option A: Where on street parking needs to be retained, a central turning lane can be
added to improve traffic flow.

Option B: Where on street parking can be removed, transit lanes for Trolley Trains,
Buses and Bicycles can be added.







CITY TRAFFIC DESIGN OPTIONS


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Option A: Where on street parking needs to be
retained, a central turning lane can be added to
improve trafficflow.


Option B: Where on street parking can be
removed, transit lanesfor Trolley Trains, Buses
and Bicycles can be added.


Halback Design Group, Inc.


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CHAPTER TWO:






OPPORTUNITIES AND CONSTRAINTS


Based on the information gathered during the analysis phase of
the project, the San Marco Avenue corridor has many unique
opportunities and constraints.


There is no sense of entrance at the A1A intersection
and vehicular traffic design is very confusing.

Vacant lot could be an opportunity to expand the
existing Davenport Park and create a gateway
experience.



The intersection of Castillo Drive acts as a major barrier
to pedestrian traffic in the historic downtown area and
provides no sense of entrance to the Uptown Shopping
District.





Vacant Properties and blighted buildings with peeling
paint a negative picture of San Marco Avenue and St.
Augustine. Key properties can provide opportunities for
urban infill projects.




The Uptown Shopping District has unique architecture
and a unique sense of place and should be retained and
enhanced.


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Traffic Lights, street lights, and utility poles create a
confusing amount of visual input and detract from the
shops along San Marco Avenue.





Sidewalks are cracked and disjointed and in some places,
fail to meet ADA standards.

A lack of adequate vegitation fails to meet microclimatic
needs.








Street crosswalk locations and designs are failing to
meet pedestrian needs and should be rethought.










Traffic congestion is a common issue for San
Marco Avenue and should be addressed.


24






CASE STUDY 1




Located in St. Augustine, Florida


Like San Marco Avenue, Aviles Street is rich in history and culture. Recent street
improvements have helped brighten the street and improved the quality of life.

Aviles Street is a narrow, pedestrian-oriented brick street located in the heart of downtown St.
Augustine. Like San Marco Avenue, Aviles Street is rich in history and culture. It is the oldest
street in America, with its roots dating back to 1573. Throughout history, the street has played
an important role in the civic life of St. Augustine. The City Hospital was once located on the
street, along with historic gems like the Ximenez-Fatio House and the Kirby Smith Building (the
current St. Augustine Historic Library).

Aviles Street has recently undergone a streetscape revitalization, and has become a popular
downtown destination. Policies that allow for outdoor dining give businesses the opportunity
to serve their guests at outdoor caf6 tables. Having increased traffic on the street, buisneses
are seeing increases in revenue.


Halback.com
http://www.firstcoastnews.com/news/local/news-article.aspx?catid=3&storyid=155560
http://www.historiccity.com/


25






AVILES STREET





Aviles Street improvements included:
Relaying the brick street
Converting on-street parking spaces into on-street
dining areas for sidewalk cafes
New historically appropriate lighting
Adoption of an outdoor dining ordinance
Street furniture and landscaping





Features:
Outdoor dining
Signage and color
Attractive lighting
Pedestrian oriented
Nightlife
Street trees
Public art


Halback.com
http://www.firstcoastnews.com/news/local/news-article.aspx?catid=
3&storyid=155560
http://www.historiccity.com/

JI "_A


26






CASE STUDY 2




Located in Delray Beach, Florida


Artistic gateway features, outdoor dining, and streetscape features, give Atlantic Avenue a unique sense of place.

Atlantic Avenue is a main street of downtown Delray Beach, Florida. In 1985, Atlantic Avenue
had a 40 percent storefront vacancy rate and was seldom used after 5:00 pm. Over the past 25
years, Atlantic Avenue has undergone a series of redevelopment projects and has transformed
into a thriving destination with many attractions.

Artistic gateway features, outdoor dining, and streetscape features, give Atlantic Avenue a
unique sense of place. Parking lots and garages are shared parking areas that provide
adequate parking to serve the surrounding businesses. There are many opportunities along San
Marco Avenue for shared parking and public displays of art to help define the area. San Marco
Avenue could incorporate artistic features including entry markers or temporary art exhibits to
bring life to the street.

Making parking convenient and safe has helped Atlantic Avenue thrive.

A major organization that has helped make Atlantic Avenue and Delray Beach so successful is
The Delray Beach Community Redevelopment Agency (CRA). The CRA is a local government
agency that created city partners, attracted private investors, and found creative ideas to
reshape the district with economical development and historic preservation in mind.
http://www.delraycra.org/


27






......ATLANI.C AVENUE


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Atlantic Avenue revitalization projects included:
Streetscape beautification (Street improvements, sidewalk and
crosswalk design, traffic calming)
Local artist's gateway feature design
Park and plaza designs
Library and parking garage installation
Mixed-use redevelopment projects
Landscaping
Opportunities for special events
Tennis center infill development
Shard parking project

Features:
Streetscape design
Shared parking
Pedestrian oriented
Artwalks and Special Events
Street trees
Public art
Nightlife
Marketing
Signage







hrtp //www.delroycro org/
28






CASE STUDY 3




Located in Bethesda, Maryland


Bethesda is known as a great destination for restaurants, boutiques, and artistic hot spots. Similar streetscape design and
marketing techniques can be used to increase awareness of San Marco Avenue as a destination.


Bethesda is a suburban district of the Washington, D.C. area. Similar to the North City of St.
Augustine, Bethesda is known as a great destination for restaurants, boutiques, and artistic
hot spots. Many of the pedestrian-friendly streets of downtown Bethesda cater to a wide
range of daytime and nighttime activities to ensure constant activity on the streets. They are
tree-lined with wide sidewalks, public art, and places for outdoor seating.

There is ample parking and a free trolley train circulator that travels through downtown
Bethesda every 10 minutes. San Marco Avenue could incorporate a similar shared parking and
circulator option for the street.


http://www.bethesda. org/bethesda/parking transit


29






THE STR EETSOF BETHESDA







Features:
Farmers market
Free circulation route
Public art
Special events
Outdoor dining
Shared parking
Street trees
Live, Work, Play
Pedestrian oriented


http://www bethesda org/bethesda/parking-transit


30






GOALS AND OBJECTIVES




IMPROVE ACCESS AND VISIBILITY
Tourists do not generally know about the San Marco area.

Increase signage at critical locations to encourage users to discover Uptown St. Augustine.
Create Gateways at the intersections of Castillo Drive and A1A to raise awareness and increase
the perception of the area.

Create a series of nodes along the corridor to keep people moving and exploring. These nodes
will act as a catalyst for further positive change while sustaining the special character of San
Marco Avenue.

MAKE SAN MARCO A PLACE
Seek what is unique and individual about San Marco Avenue and breathe new life into the street
to create a memorable place with
character and personality.

Implement infill development principals to improve the local economy and enhance the sense of
place.

PROVIDE SOLUTIONS FOR CIRCULATION PROBLEMS:
PEDESTRIAN, BICYCLE, AND VEHICULAR TRAFFIC ISSUES
Shape the creation of a livable urban fabric with an emphasis on sustainable transportation
planning.

Create connections between nodes and existing Green spaces. Rethink parking areas to balance
access and circulation along San Marco Avenue. Give pedestrians space to walk, rest, and shop
to enhance the character of the city.






PROGRAM

The program is largely based on focus group data analysis. It addresses the concerns of the 3
defined user groups: the pedestrian and vehicular experience of the merchants, visitors, and
residents of Uptown St. Augustine.


Entry Experience at A1A: Rethink the "dog-legged" intersection at AlA and expand
upon the existing park to act as a neighborhood anchor and create a proper entry experience.

Performing Arts Center: Provide a place to serve local performing arts centers and
schools.

Farmers Market: Continue to house special events such as farmers markets, parades, art
shows/walks, fairs, etc. as well as provide more gathering spaces for the local residents.

Trolley Train Stop: Reintroduce the trolley train stop in the Uptown St. Augustine
shopping district.

Vodka Distillery: A new destination for visitors in the Uptown Shopping District.

Local Grocery Store: For surrounding residents of the Uptown Neighborhoods.

Gateway at Castillo Drive: Encourage pedestrians to cross Castillo Drive through the
use of color, signage, and architecture.

Streetscape Design:
Improve and widen sidewalks to meet ADA standards.
Improve pedestrian crossing experience through visual cues for vehicles such as color and lighting.
Use streetscape design elements such as street trees, lighting, paving patterns, and public art to
define San Marco Avenue as a place.
Provide adequate shade for microclimatic needs.
Create a plant palate that is native or friendly to the place.

Parking: Rethink existing parking requirements for the Merchants of San Marco Avenue and
provide shared parking lots to serve the surrounding businesses.

Signage and Promotion: Create a signage program to help increase awareness of San
Marco Avenue as a visitor destination. Provide guides and more information about the area at the
visitor information center.

Design Guidelines: Give guidelines for future development.




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CHAPTER THREE:







CONCEPTUAL DESIGN DEVELOPMENT


IMPROVE ACCESS AND VISIBILITY


Create Gateways at the intersections of
Castillo Drive and A1A


Create a series of nodes along the corridor to
keep people moving and exploring.


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MAKE SAN MARCO A PLACE


Implement infill development principals
to improve the local economy and
enhance the sense of place.


PROVIDE SOLUTIONS FOR

CIRCULATION PROBLEMS:

PEDESTRIAN, BICYCLE, AND

VEHICULAR TRAFFIC ISSUES


Create connections between nodes and
existing Green spaces.


Rethink parking areas to
' balance access and
:_ circulation along San
. Marco Avenue.


36


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MASTERPLAN
With the previously stated goals in mind, the final master plan for San Marco Avenue
meets the needs of the pedestrian and vehicular experience of the merchants, visitors,
and residents of Uptown St. Augustine.



1. The expanded park at the A1A intersection acts as an anchor for the
neighborhood.

2. The Performing Arts Center provides a place to serve local performing
arts programs and schools.

3. Infill Development and redesign of existing structures improves the
perception of the area and makes it more pedestrian friendly.

4. The Old Mission Church Grounds are preserved and enhanced to
accommodate an uptown Farmers Market.

5. Re-Openeing a closed Trolley Train Stop in the Uptown Shopping District
will bring more visitors to the area and improve the local economy.

Adding a small Local Grocery Store and a Vodka Distillery at the new stop
will meet the needs of the surrounding residents and create a new visitor
destination at a crucial node.

6. The San Marco Hotel and Gateway at Castillo Drive will bring pedestrians
up the street along with effective Signage and Promotion.

Re-Focused Parking Areas and new Streetscape Design will balance access
and circulation.


37











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NODES
Of these program elements, the park, performing arts center, vodka distillery trolley stop,
and Castillo drive intersection are the vital nodes along the corridor.




1. The expanded park at the A1A intersection acts as an anchor for the
neighborhood.

2. The Performing Arts Center provides a place to serve local performing
arts programs and schools.

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5. Re-Openeing a closed Trolley Train Stop in the Uptown Shopping District
will bring more visitors to the area and improve the local economy.

Adding a small Local Grocery Store and a Vodka Distillery at the new stop
will meet the needs of the surrounding residents and create a new visitor
destination at a crucial node.

6. The San Marco Hotel and Gateway at Castillo Drive will bring pedestrians
up the street along with effective Signage and Promotion.


39





CONCEPTUAL DESIGN


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GATEWAY AT CASTILLO DRIVE

e l Welcome Cent


Adding structures to narrow the passageway at
Castillo Drive and adding color, vegetation and
water feature entices users from the south to
explore San Marco to the north. Shared park-
ing also gives users the opportunity to park
their cars in a convenient location to explore.


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VODKA DISTILLERY NODE


SNew Shared Parking


0 25 50 100 200 FEET

As pedestrians move north, they discover the Vodka Distillery Node on the
site of the Firestone Tire Company Property that is currently for sale in the
Uptown Shopping District.

With the new Trolley Train Stop, shoppers and explorers can hop on and
off at their convenience. The small grocery store on the opposite side of
San Marco Avenue is centrally located for the residents of the area.
Again, adding shared parking makes the area more accessible.







PERFORMING ARTSCENTER NODE


N I


0 25 50


200 FEET


U


Further North, outside of the Uptown Shopping District is
the Performing Arts center in a converted CVS Pharmacy
property that is currently for sale.

Its primary uses are intended for local school and college
performing arts programs, but the entry plaza is also a
place for students to gather. Parking is created in other
surrounding vacant lots.


.4
*u~ I-



d.
aiiii






(ATF\A/AV AT A1 A


0 25 50


200 FEET


The intersection at A1A acts as a gateway to St. Augustine. The 5-way, "dog-legged", two light,
intersection at A1A is simplified to a 4-way stop by terminating a small residential road and relaying
the east west roadways to meet at a 90 degree angle with 1 traffic light. The existing Davenport
Park is expanded upon to act as a neighborhood anchor and create a proper entry experience.

In the north east corner of the intersection is the expanded park space with a small cafe and
relocated parking. The southeast corner of the intersection is a retained detention basin with
vegetated screening. The south west corner of the intersection is a main plaza and shopping and
dining area and new crosswalk designs help create a pedestrian friendly intersection.


44


i I






STREETSCAPE DESIGN


Vegitation and Street Trees


Pedestrian Network
With Crosswalks


Bicycle Lane
and Travel Lane


On Street Parking


Current traffic flow problems are addressed in a new streetscape
design by using a more sustainable transportation system that
incorporates bicycle lanes, travel lanes, and a walkable
environment for pedestrian traffic.


45






CONCEPTUAL MAS ERPLAN


t.
r
~ .1






C-
-5,


5
Miles
46


ti
,


0.25


0.


--------" \~






STREETSCAPE DESIGN: BICYCLE LANE


4' 8' 5' 10'
Parallel Bike Travel
Parking


.\~t~~"


Bike Lane Streetscape


Travel Bike
m-^


Bike Lane With Parallel Parking Streetscape


The existing right-of-way of San Marco
Avenue fluctuates between 54' and 65' along
the corridor which allows the integration of
bicycle and travel lanes. The new design
incorporates a 5' bicycle lane that runs along
either side of the corridor.

On Street parking is located where the right-
of-way allows.


Bicycle Lane
and Travel Lane


47






STREETSCAPE DESIGN: TRAVEL LANE


4' 10 10'
Travel Travel




(~j;


10 10 4
Travel Travel


'-I


Travel Lane Streetscape


4' 8 10'
Parallel Travel
Parking
7n~

Qjf


10' 10' 10 4'
Travel Travel Travel

NEr~u


Travel Lane With Parallel Parking Streetscape


The bicycle lane eventually widens to a 10'
travel lane that accommodates trolley train
traffic and ultimately easing traffic
congestion.

On Street parking is located where the
right-of-way allows.


48





CA-TII I n fRI\/F- RFFnRF R, AFTFR


T.



The Castillo Drive intersection before was as a major barrier to pedestrian traffic and provided
no sense of entrance to the Uptown shopping district.


With the new improvements, the intersection is inviting, visually stimulating, and pedestrian friendly.


49





I IPTn\AAIN RFFnRF R, AFTFR


The Uptown Shopping District had little to no vegetation or street trees and was uninviting for pedestrian
users. Utility lines, on street parking, and vacant properties created a negative visual image.
Al.


Nith a new streetscape design that incorporates street trees, vegetated buffers for on street parking, nighttim
lighting and signage, bicycle lanes and effective crosswalk design, pedestrians are invited to explore the area.


50





PERFORMING ARTS: BEFORE & AFTER

















The abandoned CVS property was considered a blighted space along the San Marco Avenue Corridor.


However, it provided an excellent opportunity for urban infill project as a central gathering space. Thi
development can act as a catalyst to encourage other infill and redevelopment projects in the area.





Al AR RFFRF R AFTFR


The 5 way intersection of A1A and San Marco Avenue was confusing and poorly designed, and the
vacant property next to the existing park only served as more blight in the neighborhood and
detracted from the antique carousel.


Now pedestrians can enjoy the space.




r












CHAPTER FIVE:









RIGHT OF WAY DESIGN GUIDELINES
Narrow travel lanes to 10' for two-lane traffic and widen sidewalks within the existing
right-of-way. Add a 5' bicycle lane that widens to a 10' travel lane where specified on the
master pan.



PARKING STATISTICS
Shared surface lot and on street parking program located on the San Marco Avenue Corridor
(excluding parking on adjacent streets):


Existing Program:


~152 shared surface lot and on street parking spots
73 on street parking spaces
79 surface lot parking spaces


Proposed Program: ~ 207 shared surface lot and on street parking spots
48 on street parking spaces
159 surface lot parking spaces

Increased shared parking by 55 parking spaces located on the San Marco Avenue Corridor.



Shared surface and on street parking program located specifically within the Uptown
Shopping District on the San Marco Avenue Corridor (excluding parking on adjacent streets):


Existing Program:



Proposed Program:


~ 81 shared surface lot and on street parking spots
30 on street parking spaces
51 surface lot parking spaces

~ 98 shared surface lot parking spaces
19 on street parking spaces
79 surface lot parking spaces


Increased shared parking by 17 parking spaces located within the Uptown Shopping
District.


55


I









SURFACE PARKING AND PARKING REQUIREMENTS
Minimum parking requirements and standards for businesses located on San Marco
Avenue should not be required. All new surface parking lots are shared parking areas
that are owned and maintained by the City of St. Augustine.


ON-STREET PARKING
Existing on-street parking is exposed to the traffic of travel lanes and obstructs views to
the buildings on San Marco Avenue. This Master Plan proposes the incorporation of
bump-outs for on-street parking to shield parked cars at the corners of each intersec-
tion and improve safety along San Marco Avenue. These extensions of the sidewalk
shorten pedestrian crossing time and contribute to a sense of enclosure at times when
there are no parked cars. Bump-outs should be the size of a parking stall (8' x 20') and
located every 5-7 parked cars. These bump-outs also serve as planting areas.

Source: Downtown Delray Beach Master Plan

STREET LIGHTING
The cobra head high-type street lights should be eliminated and utilities should be relo-
cated underground. This minimizes the amount of visual confusion on San Marco
Avenue. A more elegant light standard and fixtures that are already in place in other
historic neighborhoods of the city should be incorporated.

Source: Downtown Delray Beach Master Plan

CROSSWALK DESIGN
The City of St. Augustine should request new Florida Department of Transportation
(FDOT) approved crosswalks. New crosswalk designs are 6' wide and made of brick
pavers with an additional 1' wide concrete band on either side. Stop lines are located 5'
in advance of the crosswalk. Using existing right-of-way and new in-street signage is
encouraged.

Permanent in-street signage such as plastic signs placed in the roadway meet FDOT and
the National Highway Traffic Safety Administration standards. Signs should be placed in
advance of the crosswalk to make drivers aware of their responsibility before they are
actually at the crosswalk.

Example of permanent in-street signage:

STAe STTE







Source: United States Department of Transportation Federal Highway Administration.


56









LANDSCAPING AND STREET TREES
Customized plantings on a block-by-block basis will be necessary. Plantings should not
obstruct vehicular view sheds as indicated by FDOT. Annual beds are encouraged to be
located at or near intersections and crosswalks.

Street trees consist of Live Oak (quercus virginiana) and Cabbage Palm (Sabal palmetto). Live
Oak trees are spaced 30' on center and Cabbage Palm trees are spaced 15' on center.
Planting areas should consist of plant material that is non-invasive and resistant to the
extreme conditions of wind, salt, and drought.


Planting material includes but is not limited to:


Alpinia zerumbet 'varigata'
Varigated Shell Ginger

Dietes iridioides
Aftrican Iris

Gaillardia pulchella
Blanket Flower

Ilex vomitoria and cvs.
Yaupon Holly

Juniperus conferta
Shore Juniper

Lantana camera
Lantana

Liriope muscari
Liriope


Loropetalum chinense
Chinese Fringe Bush

Muhlenbergia capillaries
Muhlygrass

Nephrolepis exaltata
Boston Fern

Plumbago auriculata
Plumbago

Rhaphiolepis indica
India Hawthorn

Philodendron bipinnatifidum
Split-Leaf Philodendron

Spartina baker
Sand Cord Gras

Viburnum suspensum
Sandankwa viburnum


57


I









SIGNAGE PROGRAM
New signage that promotes the Uptown Shopping District is to be added at the Visitor
Information Center. Signage is to be in accordance with the existing directional signage
program of the City of St. Augustine.


FUTURE DEVELOPMENT
Future development along the San Marco Avenue Corridor should be encouraged to
vary in overall height, but not exceed a height of 40'. New development should be de-
signed to encourage pedestrian activity. New structures should be located on the edge
of the right-of-way of San Marco Avenue near the street with entrances and facades
facing the street. Street level windows, doors and other transparent architectural fea-
tures are encouraged.



































Source: Downtown Delray Beach Master Plan


58




r












CHAPTER SIX:










-





















Over time, the City of St. Augustine has many realistic opportunities to
improve the San Marco Avenue Corridor and the neighborhoods of
Uptown St. Augustine.



The ability for communities to unite and apply for funding opportunities is
crucial for the success of this project. There are many governmental fund-
ing programs available for proactive communities perusing improvements
to their area.



There is always hope when someone is optimistic about their goal.



Revitalizing the San Marco Avenue Entry Corridor will be a process that will
happen over time. In the end, it will be the most rewarding.










-









WRITTEN

Calthrope, Peter and Fulton, William. The Regional City : planning for the end of sprawl.
Washington, D.C.: Island Press, 2001.

Farbstein, Jay, ed. Visions of urban excellence : 1997 Rudy Bruner Award for Urban Ex-
cellence. Cambridge, MA: Bruner Foundation, 1998.

Jacobs, Jane. The Death and Life of Great American Cities. New York: Random House,
1961.

Zyscovich, Bernard and Porter, Douglas R. Getting real about urbanism: contextual
design for cities. Washington, D.C.: Urban Land Institute, 2008.

City of St. Augustine Department of Heritage Tourism Signage Program.

Treasure Coast Regional Planning Council. City of Delray Beach Master Plan 2002.
Delray Beach, Florida.

Florida Department of Transportation Pedestrian Planning and Design Handbook.


VERBAL

Rhey Palmer President of Abbot Tract Neighborhood Association.


Frederick Halback

Jeremy Marquis

Mark Knight

John Regan

Valerie L. Cason

Melissa Dezendorf


Philip McDaniel


Involved with the Merchants of San Marco Association.

FASLA, RLA, CLARB, Principal of Halback Design Group Inc.

Principal of Halback Design Group Inc.

Director of the Planning and Building Department.

City Manager of the City of St. Augustine.

GIS Coordinator of the City of St. Augustine.

Historic Preservation Planner/Special Projects of the
City of St. Augustine.

Tourist Development Council Funding Panel,
Chair at St. Johns County, St. Augustine, FL.
Immediate Past President at St. Johns
Cultural Council.


64










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San Marco Hotel Redesigned Welcome Center and Shared Parking Water Feature Brick Medallion Plazas 41 SAN MARCO AVENUE CORRIDOR: A REVITALIZATION PROJECT

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Vodka Distillery Neighborhood Grocery Trolley Train Stops New Shared Parking Crosswalk 42 SAN MARCO AVENUE CORRIDOR: A REVITALIZATION PROJECT

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New Performing Arts Center Plaza and Water Feature New Parking New Parking New Parking 43 SAN MARCO AVENUE CORRIDOR: A REVITALIZATION PROJECT

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Expanded Green Space & Relocated Parking Plaza Plaza Brick Medallion Vegetated Buffer Detention Area Cul de sac Road New Parking Shopping and Dining Existing Park with Playground Existing Antique Carousel 44 SAN MARCO AVENUE CORRIDOR: A REVITALIZATION PROJECT

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