Orlando, Florida - The City Beautiful

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Orlando, Florida - The City Beautiful
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City beautifull
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el Forevoord
and d Greeting
llRLANDO, "The City
Beautiful;' is the capi-
tal of Orange County,
-Inland Florida's largest
city-the seventh city of
America's greatest play-
ground. This wonderful
little city of 10,000 happy
men and women, enjoy-
ing a 137.7 per cent growth
from 1910 to 1920, bids
you welcome. Come, all
who read this booklet, and
share with us our
.o joys of life.


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SOME OF ORLANDO'S BEAUTIFUL STREETS AND LAKES
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RLANDO,"The City Beautitul," is Inland Florida's Greatest City
because bountiful nature and a generous Providence have been
.: kind to her; her children have been diligent and faithful in their
task of building a city, and Orlando is the capital of Orange County
which is filled with earnest, hard-working and progressive citizens who have
developed the land. Uncle Sam's 1920 census has given Orlando a population
of 9,282, and these figures are important only because they designate Orlando
as the Seventh City of the great Peninsular State, exceeded only by Jackson-
ville, Tampa, Pensacola, Miami, Key West and St. Petersburg. Population
figures are secondary; citizenship is first, always first, because the character is
essential, if ideals are to be attained.


Yowell-Drew Company's Department Store


Dickson-Ties Company's Department Store









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WONDERFUL STORY OF ORLANDO


IN TEN years Orlando gained 5,388 persons, or grew at
a rate of 137.7 per cent. While Uncle Sam gave Or-
lando a population of slightly less than 10,000, the
actual normal population would be nearer 12,000. This
and the winter population is placed at 20,000.
From 1910 to 1920 Orlando rose from thirteenth place
to seventh position, became Inland Florida's Greatest City,
and in the decade passed Lakeland, Gainesville, St. Augus-
tine, West Tampa, Tallahassee, and Ocala. Orlando is
exceeded in population only by Jacksonville, Tampa,
Pensacola, Miami, Key West and St. Petersburg, and in
percentage of growth in cities of over 4,000 is exceeded
only by Miami, West Palm Beach and St. Petersburg.
As a manufacturing city Orlando is the fifth city of the
State, being exceeded only by Tampa, Jacksonville, Pensa-
cola and Key West. These are figures which are incontro-
vertible and speak for themselves. "The City Beautiful" is
determined to have a population of 30,000 people in 1930.
Orange County is also keeping pace with the splendid
growth of its capital and in 1920 was given a population
of 19,875-a very satisfactory growth, as in 1914 Seminole
County was created from Orange County, which cut off
about one-third of the population.
Orlando is 182 miles south and west of Jacksonville,
98 miles northeast of Tampa, 38 miles west of the
Atlantic Ocean and 70 miles east of the Gulf of Mexico.
Orlando is on a plateau and water-shed, the waters of the
St. Johns River flowing north and those of the rivers on
the south flowing into Lake Okeechobee and the Gulf. The
city is perched upon one of the highest points in the penin-


sula, is excellently drained, and fanned by the salubrious
breezes from the Atlantic and the Gulf.
Orlando is the center of the richest horticultural and
agricultural sections of Florida, the heart of the citrus-
fruit industry and general farming, the center of the brick
highway system of Florida, and the shopping, commercial,
and industrial hub of Inland Florida, particularly South
Florida. The City Beautiful is famous for opportunity,
perpetual sunshine, unexcelled climate, and unquestioned
prosperity.
Orlando is the ideal city for the person who would
enjoy the fruits of the earth to the fullest extent. It is the
orange-blossom "bourne" from which no traveler wishes
to return. It is a beautiful residential city with nearly forty
miles of brick streets; nearly a score of sparkling, clear,
fresh-water lakes; thousands of lofty and spreading oak
trees of age and comforting shade, and majestic pines,
fantastically festooned with Spanish moss, kissing the blue
sky of Heaven; and a multitude of palms, ferns, tropical
plants and flowers. It is a garden spot equalling the pro-
verbial Garden of Eden. It possesses wonderful and allur-
ing shade, mirrored waters of impenetrable lakes, rich
vegetation, and the rare perfume of orange blossoms and
roses. Here is where the silver, tropical moonlight must
be seen to be appreciated. Bountiful nature, aided by
energetic man, has made Orlando the choicest residential
city in the country.
Orlando's chief claim to fame for the past three years
has been construction, and this activity has meant the erec-
tion of nearly one thousand new homes, large and small,


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Orange Avenue, Looking South


Orange Avenue, Looking North










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in a three-year period; seventeen new additions to the in-
dustrial section such as manufacturing plants, warehouses,
fruit and vegetable packing houses, and other important
industries, and twenty new business blocks and profes-
sional buildings along Orange avenue and the cross streets.
For three years there has been no idle labor in Orlando.
Together with its many industries, its business activity and
its record construction, Orlando has enjoyed three years
of wonderful prosperity, and there is no indication that
this activity will halt. Orlando's forward strides have
made the entire nation notice her development, expansion
and growing importance.
Orlando can claim without fear of contradiction that
in three years $12,000,000 has been expended in construc-
tion alone, and this by no means takes into consideration
the vast sum of money which new capital has invested in
Orlando and throughout Orange County in new business
ventures, industries, and the development of citrus-fruit
groves and agriculture in general. In 1919 the actual total
as given in the building permits was $633,367, in 1920 the
total was $1,841,712, and up to the writing of this booklet,
December 1, the total for 1921 is $2,000,000. The na-
tional law of average is that a building permit represents
but one-third of the total cost of construction. As this
booklet is being written the foundation for a new eleven-
story hotel structure, "The Menendez," to cost $1,000,000,
is being laid at the corner of Oak street and Orange avenue,
erected by the Orange Hotel Co., and across the street an
additional wing of seven stories is in process of construc-
tion to the San Juan Hotel.
Orlando has quickly grasped the idea that the winter
population will steadily increase as accommodations are
provided for housing the people, and accordingly the


"build a home" and "build an apartment house" idea has
resulted in hundreds of new residences and a score of
apartment houses ranging in size from a four-suite struc-
ture to larger ones containing as high as forty-three apart-
ments. The building operations have been diversified and
Orlando is studiously refraining from the ills of over-con-
struction. If you are interested in construction, the secre-
tary of the Chamber of Commerce will mail you statistics.
Orlando is expanding in every direction and enjoying
uniform growth.
Orlando, from the standpoint of health, is unequalled
throughout the State or nation. The city, besides its perfect
natural drainage, has a strictly modern sewerage system.
It will be joyful news to the readers of this booklet to know
positively that Orlando has virtually eliminated flies and
mosquitoes. It is a joy to live in "The City Beautiful"
where nature has been extravagant in rich blessings.
Orlando can justly call its water supply the finest in
Florida. The water supply of a city is a matter of vital
importance. Orlando is one of four cities in Florida hav-
ing a supply of pure soft water, and is the only city in
Florida which is supplied with water purified by a modern
filtration plant. The water is drawn from Highland Lake,
a large natural spring with no surface inlet. It seeps into
the lake from springs fed by the rainshed of surrounding
sandy hills and is naturally filtered. To remove all gas,
vegetable matter, and insure against any contamination,
the water is lifted from the lake to an elevation and cas-
caded over cement falls into slow sand-filtration beds, in-
stalled in 1917. The result is that Orlando is served with
the best water in the State, and analyzes more nearly
chemically pure than even the famous Poland Springs
water. As an additional protection a liquid gas chlorine


Orange County Courthouse


Orlando Postoffice


Orlando Fire Department










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apparatus of the Wallace & Tiernan type, which has been
adopted as a standard by the United States Government, is
kept connected at the pumping station. The water is ap-
proved by physicians and by the Florida State Board of
Health.
Orlando's four banks and Orange County's seven banks,
a total of eleven, furnish a bulwark of confidence, strength
and permanency. The banking institutions have enjoyed
a steady growth in keeping with the increased wealth and
development of this section of Florida. The Orlando
banks are the State Bank of Orlando and Trust Co., the
Orlando Bank and Trust Co., the First National Bank in
Orlando, and the Bank of Orange and Trust Co. The
Orange County banks are the Bank of Ocoee, the First Na-
tional Bank of Winter Garden, the Bank of Winter Gar-
den, the Bank of Oakland, the State Bank of Apopka, the
Union State Bank of Winter Park, and the Bank of Win-
ter Park. They are sound, conservative, courteous and
eager to render service. They occupy substantial homes
of their own.
Orlando as an industrial center is assuming large pro-
portions. Statistics show that Orlando's manufactured
products were over $3,000,000 for the past year, being
exceeded by only four other cities in the State. Among
the industries to be found in Florida's fifth industrial city
are foundries and machine works, planing mills, fertilizer
factories, boiler and locomotive repair works, artificial
stone and cement block factories, cigar factories (one of
which is the largest between Tampa and Jacksonville),
citrus-fruit packing houses, wagon works, ice-cream fac-
tories, bottling factory, the only company in the United
States manufacturing exclusively a machine for making
complete window frames, two ice factories, an insecticide
factory, a pottery (manufacturing beautiful wares from
Orange County's plastic clay), novelty works, fruit-pre-
serving factories for the production of marmalades, jel-


lies and preserves, candy factories, and other industries,
large and small.
Other factories and industries are the Cain-O'Berry
Boiler Works, the South Florida Foundry and Machine
Works, many large wholesale grocery plants, Ambrosia
Ice Cream Co., Cohoon Bros.' Machinery Co., etc., etc.
Transportation facilities are excellent, and with two
railroads and the six brick highways Orlando is a logical
point for the location of manufacturing enterprises. The
Chamber of Commerce has an active industrial commit-
tee which investigates new enterprises, and if found worthy
they are backed by the various interests of the city to the
fullest extent.
Orlando is moving forward so rapidly that it is almost
impossible to chronicle the kaleidoscopic changes which
occur. Since January 1, 1921, Orlando's recent $400,000
paving bond issue has been completed, giving "The City
Beautiful" nearly forty miles of brick streets, and giving
Orlando the distinction of being the best paved city of its
size in the United States.
While some portions of the country this year were ac-
cutely attacked by economic ills, Orange County taxpay-
ers by a vote of eight to one carried a $2,500,000 highway
paving bond issue, the largest issue of its kind ever voted
by any county in the Peninsular State. A portion of this
bond money will build a sixteen-foot brick highway di-
rectly east from Orlando to the east coast, bringing the
Atlantic Ocean and one of the finest bathing beaches in
the world within a two-hours ride of Inland Florida's
Greatest City.
During the year Orlando entertained the National Edi-
torial Association, planted thousands of acres of land in
new citrus-fruit groves, placed the Orlando baseball team
(under the management of the famous Joe Tinker, ex-
Chicago shortstop) in the field and won the Florida State
League Championship, laid several miles of sewerage,


San Juan Hotel
GROUP OF ORLANDO HOTELS


Hotel Wyoming


Empire Hotel


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Orlan do, Florida

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steadily increased its postoffice receipts, opened a new
white-way system in West Orlando, organized the Orlando
Realtors' Association, the Rotary Club, the Lions' Club and
the Kiwanis Club, opened up many new subdivisions,
established an Orange County Parental Home and an Or-
lando Day Nursery, voted a $300,000 school bond issue
for new buildings, and in many other ways demonstrated
its speed in progress and development. Also, during the
year, the Orlando Chamber of Commerce purchased a new
building.
The largest hospital between Tampa and Jacksonville
is located in Orlando and is an institution of which a
city many times larger than Orlando might well be proud.
The Orange General Hospital is a five-story brick struc-
ture, costing $200,000, and is thoroughly modern in every
detail. There is a splendid medical and nursing staff,
caring for patients coming from all sections of Inland
Florida. This wonderful institution is the result of the
efforts of a progressive community, awake to every oppor-
tunity within its range. It is operated under a very liber-
al policy, patients being given the privilege of having
physicians of their own choice to attend them. The hos-
pital also does a great deal of charity work, with which it
is aided by a splendid auxiliary of women who devote a
great deal of time to the needs of this agency of mercy
and in helping those who are in want.
In addition to the hospital a modern clinic building has
been erected during the year. It is located within two
squares of the heart of the business section.
Orlando boasts of four of the finest playhouses to be
found in this part of the State which show the latest re-
leases in silent drama and also book many splendid the-
atrical productions, both dramatic and the light musical
comedies. The Beacham Theatre, which has just been
completed, is one of the finest and largest theatres in the
South and is a structure of exquisite beauty. It has a seat-


ing capacity of 1,200 and represents an investment of
$200,000. Located in the heart of the city, it is construct-
ed entirely of concrete, and is fireproof.
Other attractions to be found in and about the city are
an aviation field located one mile from the city limits to
the west, with a hangar for two planes; a Business Men's
Athletic Club, which gives wrestling and boxing exhibi-
tions; a Y. M. C. A.; an annual water carnival, with
pyrotechnic displays on Lake Eola; a Chautauqua course
of one week, with splendid educational as well as enter-
taining programs; many home-talent productions which
during the past season were especially good and attended
by thousands of persons; Elks' annual minstrel show, and
community socials and entertainments in the various
churches, which are always open to visitors, and where
one can feel assured of receiving a warm welcome at any
time. During the last season a tourist club was main-
tained by the Orlando Chamber of Commerce, where
tourists congregated daily for card-playing, reading or
for merely social relaxation. A community "sing" was
also held weekly, which proved particularly enjoyable to
the tourists. Band music is also a feature during the
winter season.
One of Orlando's greatest assets is its music-loving peo-
ple and its many talented musicians within its gates. For
three seasons there has been an annual Music Festival,
when artists of world-wide fame have been brought to the
city and many brilliant concerts have been given. The
fourth music festival will take place here this winter, and
among the,artists booked to appear are Anna Case, of the
Metropolitan Opera Co.; Frieda Hempel, Marie Rappold,
Friedman, Arthur Middleton, and several others of equal
prominence. All musical enterprises are solidly backed
by the public, and musical as well as women's clubs in the
city. The Eclectic Club is Orlando's leading musical or-
ganization, which is federated with the State and National


"The Amherst"
GROUP OF ORLANDO APARTMENT HOUSES


Peppercorn Apartments


"Jefferson Court"










Orlando

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Federation of Music Clubs, and is playing an important
part in the cultural life of the city. It is now entering its
third season and each month gives informal concerts,
mostly of local talent and occasionally with visiting art-
ists, who are always heartily welcomed by members of
the organization.
The Midwinter Subtropical Fair and Exposition is an-
other notable feature of the entertainment offered in Or-
lando during the winter season. This will take place Feb-
ruary 14-19, 1922, and is open to all. There is yearly a
fine display of fruits, grains and vegetables from Orange
County's unexcelled farm lands, and also stock, poultry,
machinery, automobiles, art and many other things of in-
terest. The fair is famous for its racing card. An attrac-
tion each year of the fair is the Johnny J. Jones Shows,
with its "Midway" and many other forms of entertainment
for both young and old.
A booklet describing the activities and the many and
varied attractions of "The City Beautiful" would be very
incomplete without giving a glimpse, at least, of the wom-
an's world in the city, for it is through the womanhood
of Orlando and its many splendid organizations that much


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inspiration has been gained for a better and finer city and
it is through their whole-hearted co-operation that Orlando
has risen to its present status.
The Rosalind Club is an exclusive social organization
with a limited membership of Orlando ladies, and each
season is the center of much social activity in Orlando
society. Many distinctive and brilliant social events are
given at this magnificent clubhouse, which is located on
beautiful Lake Eola.
Another woman's organization is the Sorosis Club,
which is purely a literary society, and is one of Orlando's
most popular and active organizations.
There is also a Business and Professional Women's
Club, United Daughters of the Confederacy, Daughters
of the American Revolution, Woman's Relief Corps, and
many bridge clubs and other social organizations.
The Orange County Chapter of the American Red Cross
and the Orlando Associated Charities are helpful assets
of the community.
Orlando's numerous fraternal organizations lend gen-
uine zest to the play life of the city. The Masonic order
includes Chapter, Council and Commandery, as well as


Above: Delaney Street Grammar School
Below: Magnolia Avenue Grammar School


Above: West Central Grammar School
Below: Orlando High School


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Orlando, Florida
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the Orlando Shriners' Club. The Benevolent and Protec.
tive Order of Elks own a $75,000 home on Lake Eola and
overlooking Eola Park. The Knights of Pythias are un-
usually strong in Orlando, with their own Castle Hall,
which houses also the D. 0. K. K.'s and the Pythian Sis-
ters. Next are the Odd Fellows and Rebekahs, the Wood.
men of the World, Modern Woodmen, Red Men, Royal
Neighbors, Loyal Order of Moose, and other fraterni-
ties; an Orlando Post of the American Legion, the G. A.
R., U. C. V., a Panhellenic Society of both men and wom-
en, Rotary Club, Lions' Club and Kiwanis Club. Indeed,
with all these sources of kindling and rekindling acquaint-
ances, and taking into consideration the various other fea-
tures of recreation in and about "The City Beautiful," a
visit to Orlando leaves impressions so pleasing to the ap-
preciative traveler that they cannot be forgotten.
Orlando is noted for its public school system and has
been looked upon by other cities in the State as a model
by which standards may be gauged. Its accredited high
school and three modern, brick grammar school build-
ings, with highly efficient and well-paid teaching staffs,
aided each by an enthus-
iastic and active Parent-
Teacher Association .
have placed the Sev enth
City in the forefront of
Filridla's ed uca iona!
ran k?. Eav.h year bring,
a larger attendance to
tIle .rio,_l1. and at tlihe
clo-e of each year t[ie
irollelm I of additiolla! .
rolCom or fi tlie coming i
.-,-'l,1I term o.resents it- B r i, N
self to the Board of E.'I


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Education. The Delaney Street Grammar School has only
recently been completed and is one of the best school struc-
tures to be found in the South. However, plans are now
being made for more school buildings, and the next to
come will be a splendid new high-school building, to take
care of the fast-growing youth of the city. Orlando winter
residents can always feel assured that their children of
grammar-school age as well as the young girls and young
men of the high-school age, will be afforded the proper
educational facilities. The grammar schools of Orlando
at the present time have an enrollment of more than 1,400
pupils and it is expected that this number will be greatly
increased during the course of the winter. The high school
now has an enrollment of about 400 students.
Orange County also has a higher institution of learning
of which it is justly proud. Rollins College, which is one of
the oldest educational institutions in the State of Florida,
has everything in keeping with its standing as one of the
leading Christian colleges of the South. It has to offer
fine courses of study, athletics, several aquatic meets and
contests being held during the year, large dormitories, a
large library complete
in every detail, and a
Svhole.ome social en-
Siironmient where parents
Seed never fear for their
VounIg pleol:le's- urr ounid-
S -......-ing ilnfluence-. The col-

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b1eautift1l Lake Vlirgi nia
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f ..ll IIrr i ,Lhich is within tvent
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Central Avenue, Looking West


Orange General Hospital


"The Beacham" Theatre









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city. For information address Dr. George Morgan Ward,
President, Winter Park, Fla.
The Cathedral School for Girls is an Episcopal board-
ing school for young girls from the primary age up to the
"prep," located in Orlando with its spacious buildings
and grounds overlooking Eola Park and Lake Eola. The
courses given prepare students for standard colleges and
there is a wholesome Christian home life that the students
can thoroughly enjoy. The school is patronized by young
women from all States in the Union and also from neigh-
boring points. For information address Cathedral School
for Girls, Orlando, Fla.
St. Joseph's Academy, a Catholic school, and the South-
ern School of Comimerce are also located here.
The churches of Orlando are a notable feature in the
life of the city and all of them, irrespective of denomina-
tion, take an active part in affairs concerning the welfare
of the community at large. Orlando may well be called
the city of beautiful churches, for here are numerous church
edifices of modern construction and of impressive archi-
tectural beauty. Churches in Orlando include the First
Methodist Episcopal Church, South, First Baptist Church,
St. Luke's Cathedral (Episcopal), First Christian Church,
Christian and Missionary Alliance, Unitarian Church,
First Lutheran Church, St. James' Catholic Church, Seventh
Day Adventist Church, and the Christian Scientist Church.
Orlando has a church-loving people who have a com-
mon interest in all things affecting the progress of the
community and the advancement of the church. There
are many societies in the churches to inspire sociability.


The Sunday schools, young men's and women's Bible
classes and missionary societies are interesting features of
the church activities. The management of church affairs
is by no means left to the older members here, for the
young men and women, as well as those having reached
years of maturity, take an active interest in these matters.
One of the greatest social centers in Orlando during the
winter season is the Orlando Country Club, which is lo-
cated just northwest of the city limits and is reached by
a delightfully shaded drive. During the season two din-
ner-dances are given each week besides the usual weekly
informal dance. The management has announced the
engagement of a New York caterer to take charge of the
serving at the Country Club this season, and music will
be rendered by the Wilber Wright Orchestra of Cleveland,
Ohio. Besides the many social activities at this popular
Orlando clubhouse, there has just recently been complet-
ed an eighteen-hole golf course which, according to golf
experts, is one of the best courses in the South. The
course was laid out by Mr. Tom Bendelow, famous golf
architect of Chicago, and covers a playing length of 6,392
yards. Bus service is maintained to the golf links by the
Country Club which makes several trips daily. The club-
house is thoroughly modern and each year some addi-
tional attraction is planned. A new locker house with
nearly 250 lockers for golfers has been erected this sea-
son, and several other improvements are contemplated.
There are also two other similar clubhouses and golf
courses in the county, the West Orange Country Club at
Oakland, located fifteen miles west, and the Winter Park


ORLANDO COUNTRY CLUB AND


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Country Club at Winter Park, five miles north of Orlando.
The turf at the Orlando Country Club is the very best
in the State. There are magnificent shade trees skirting
the course, large grass greens with luxuriant, firm turf of
Bermuda grass, unique water hazards, sand mounds, bunk-
ers and traps, and everything the modern golfer demands
of a sporty course. Come down and enjoy golf with us.
You will find a fine bunch of fellows and a welcome that
will cause you to linger and to return.
Golf tournaments are events of much interest at the Or-
lando Country Club each winter season. Handsome silver
cups are donated each season by organizations and com-
mercial establishments as well as private individuals for
winners in the tournament. There are several professional
players on the links each year, and there are golf instruc-
tors who are always glad to teach beginners in this whole-
some recreation.
The Orlando Country Club tournament play for the
winter season 1921-1922 is as follows:
1921.
November 13-27-Rotary Cup. 72-hole medal play.
December 4-11-Kiwanis Club Cup. Match play.
December 18-31-Lion's Club Cup. 72-hole medal play.
1922.
January 1-8-Chamber of Commerce Cup. Match play.
January 15-28-First National Bank Cup. 72-hole medal play.
January 29-February 5-San Juan Hotel Cup. Match play.
February 12-25-Lucerne Hotel Cup. 72-hole medal play.
February 26-March 11-Wyoming Hotel Cup. Match play.
LADIES.
November 14-December 19-President's Cup.


December 12-January 16-Standard Growers' Exchange Cup.
Match play.
January 16-February 0-Mrs. Geo. B. Huston Cup.
February 13-March 18-Dr. Gaston Edwards Cup.
All to be played under handicap.
Week commencing March 19, 19-Florida State Championship.
During Month of April, 1922-Club Championship. Elimination.
Weekly Events-Mixed foursomes and ball sweepstakes.
Warmed and caressed by the soft breezes of the Florida
lakelands, Orlando is an ideal spot in the winter time.
The summers, too, are pleasant, with cooling rains in the
daytime and the nights are genuinely delightful. During
the past year the average temperature in the winter was
67.5 degrees and in the summer there was an average
temperature of 77.4 degrees. The rainy season occurs
during the summer months-May to October. Rainfall
during the winter months is light, as the skies give way to
sunshine. Average rainfall: Summer, 26.21 inches; win-
ter, 12.10 inches. A weather report showing conditions. by
months, during the past four years, will be furnished by
Orlando Chamber of Commerce upon request.
From January to January, one living in Orlando may
purchase fresh vegetables, fruits and other produce grown
at the gates of the city by going to the curb market near
the courthouse square.
Under a commission form of government, Orlando has
prospered. E. G. Duckworth is mayor, and F. W. Top-
liff and Preston Ayers are his associate commissioners.
Under the administration of these gentlemen there has
been a remarkable expansion of municipal improvements
of the highest standard. The tremendous strides attained
during the Duckworth administration have been made all


SCENE OF TOURNAMENT AND SOCIAL LIFE















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MAP gf FLORIDA

SHOWING ORLANDO'S CENTRAL 1


DISTANCE FROM ORLANDO TO
PRINCIPAL FLORIDA CITIES
BY AUTOMOBILE
Jacksonville. .............. 182
Saint Augustine............... 142
Tampa ......... .... .... 98
Palm Beach.. ............. 243
M iam i........................ 311
Belleair..... .............. 131
Fort M years ................... 169
Tallahassee ................. 293
St. Petersburg ................. 140


/ N 0 L E
R.3i


1


TAFT


8oqy crsek


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)


DISTANCES FRO
NORTHERN
TO ORL,
New York .....
Philadelphi ......
Pittsburgh .....
Cincinnati ......
Chicago ..........
St. Louis ..........
Topeka...........
Detroit ...........
Take A.C.L. from Ja.
steamer up St. John!
and A. C. L. 1


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Harke


MAP of ORANGE COUNTY, FLORIDA. SHOWING GOOD I


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VWU


SCLLE 1 1


R29


R 30


R31


R32











RIDA
'TRAL LOCATION
LNCES FROM PRINCIPAL
NORTHERN CITIES
TO ORLANDO
ork .. ........... 1193
.1phi ................ 1103
irgh ................ 1237
iati .................. 964
o ...................... 1257
,is...................... 1104
..................... 15 0O
....................... 1282
. C. L. from Jacksonville or Clyde
up St. Johns river to Sanford,
and A. C. L. to Orlando


)Ob ROADs AND LAKES


" E AL- W M.t I M. 1- Me
:ACA LE










ra n do, Fl o rida
C--,--- .. --U


the more possible owing to the administration's wise
choice of a strong and efficient staff to supervise the va-
rious departments into which it has been divided. A nota-
ble feature of the city's civic progress is the harmony
of its citizenry when it comes to presenting a solid front
for the attainment of worthy purposes.
Orlando's fire protection probably is not to be ex-
celled by any other American city of its size. It is headed
and manned by experienced firemen, equipped with stand-
ard motor trucks and fire-fighting devices, so that fires of
consequential proportions were unknown here during the
past decade. Fire Chief William Dean has proved his fit-
ness as a fire-fighting executive.
Likewise, the police department is motorized and com-
prised of men well fitted for their respective posts. Leni-
ent with innocent offenders unfamiliar with local regu-
lations, nevertheless these officials deal rigidly with per-
sons who designingly and willfully violate the laws of the
city. E. D. Vestel, chief of police, has cleaned up Or-
lando, and the crooks give the city a wide berth.


In percentage of sanitation, Orlando justly boasts of
the highest standard in every respect, and significant evi-
dence of the claim is wholesomely reflected in the fact
that the community has earned the name of "the city
with no house flies." Contrary to unfounded belief, mos-
quitoes and other insects are seldom seen. A perfect
sewerage system and incinerator plant serve the sanitary
officials well in maintaining this standard.
The Florida Citrus Exchange, with a membership of
more than 5,000 Florida growers, controls the marketing
of more than 5,000,000 boxes of citrus fruits annually,
having a central clearing house in Orlando, the Orange
County Citrus Sub-Exchange, which handles about a mil-
lion boxes and packages of fruits and vegetables annually.
The Standard Growers' Exchange has its headquarters
in Orlando and is a member of the Florida Citrus Exchange,
marketing its fruit through this organization. The Stand-
ard Growers' Exchange owns and operates $2,500,000
worth of orange groves and truck farms in Florida, about
$250,000 worth of peach orchards in Georgia and Ten-


qb~


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Varied Views of Orlando Country Club's Eigl


teen Hole Golf Course and Clubhouse


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nessee, handles about 1,500,000 boxes of citrus fruit,
1,000,000 crates of vegetables and 1,000,000 boxes of
peaches and cantaloupes, annually. The company has the
following branch offices: Miami, Tampa, Atlanta, Macon,
Ga., Southern Pines, N. C.
Other large marketing concerns that have their head-
quarters in Orlando are The American Fruit Co., Inc., S.
J. Sligh & Co., Dr. P. Phillips, A. J. Nye & Co., Walker
Bros., Gentile Bros., and others.
There are also twelve packing houses in Orlando from
where citrus fruits are shipped to all parts of the United
States. This is one of the leading industries of this section
and the packing houses are all equipped with the latest
machinery designed for packing citrus fruits. The fruits
are carefully cleaned, scrubbed, dried, assorted, polished,
wrapped and packed, after which it is cooled in a refriger-
ating room and loaded into refrigerator cars, which carry
the fruit to the markets in the best possible condition and
also bring the highest prices. Fruit buyers from all the
large northern markets, including New York, Philadelphia,


Cincinnati, Baltimore and other points, have their head-
quarters in Orlando during the winter season, buying their
fruits from the packing houses or directly from the growers.
Winter visitors are always welcome to inspect the pack-
ing houses, as much interesting and enjoyable time can be
spent there. All fruit is ripe when picked and packed,
contrary to the prevailing idea in the North, there being a
strict law against picking fruit that is not properly colored.
Other commercial establishments in Orlando include
the Curry & Smith Cigar factory, which is the largest one
between Jacksonville and Tampa. This company puts out
yearly about 5,000,000 cigars of the best grade. The D. L.
Hawley Cigar Factory also in this city manufactures about
1,000,000 cigars annually.
The Atlas Manufacturing Co., which is also located in
Orlando, is the only manufacturer of machinery for com-
plete window frames in the entire country. Machines are
shipped from this factory to every State in the Union and
also to many foreign ports, including Glasgow, South
Africa, Canada and the Hawaiian Islands.


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PARK SCENES IN "THE CITY BEAUTIFUL"


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0 rlan do, Flo rida

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The Yowell-Drew Co. is one of the leading department
stores in one of the largest and finest buildings in Florida,
five stories to the main building and a three-story annex
occupied entirely by the furniture department. The com-
pany employs about eighty salespeople and has a paid-in
capital of $300,000, has assets of more than $500,000, and
an annual volume of business amounting to $750,000.
The Dickson-Ives Department Store is another leading
factor in the shopping district of the city. This company
has just completed its magnificent new home which is a
four-story, fireproof structure, having about 36,000 square
feet of floor space. The company has a paid-in capital of
$100,000. It employs about sixty-five persons.
The Chero-Cola and Coca-Cola Bottling companies have
also establishments here.
The Eatsum Products Co., manufacturers of citrus fruit
preserves, grape and orange juice, marmalades, jellies
and jams, have their headquarters here and have one of
the largest factory buildings in the State.
The Orlando Potteries is another enterprise just recently
opened here, manufacturing wares from Orange County
clay beautifully decorated with Florida flowers, scenery
and inscriptions that are distinctive and unique.


The Rosalind Gardens ship plants and bulbs to all parts
of the country and also to several foreign points.
The Orlando Water and Light Co. gives very efficient
service to its city patrons and has just recently installed a
new gas-holder and carefully watches for the ever-increas-
ing needs of the city in this line.
Orlando's post-office receipts in 1920 were about $75,000
and these have steadily increased with the notable growth
and expansion of the city's business and industrial activities.
Orlando is forty-six years old and today its real estate,
personal property and railroads is estimated at a full value
of nearly $25,000,000.
The bonded indebtedness of the city is only $430,000,
which is very low considering the vast improvements made
by the city.
Two newspapers, the Orlando Morning Sentinel and
the Orlando Evening Reporter-Star, both members of the
Associated Press and both live and up-to-the-minute daily
papers, keep things interesting and bustling in the city.
The Florida Sanitarium is another medical institution
in Orange County which is located just two miles north of
Orlando at the Formosa Station. The sanitarium has a
splendid location in the midst of piney woods and lakes,


Above: Cathedral School for Girls
Below: St. James Catholic Church


Above: St. Luke's Cathedral (Episcopal)
Below: Presbyterian Church


Above: St. Joseph's Academy
Below: Trinity Lutheran Church










0 rla n do, Fl o rida
,/ie C iy49 e1Ltfu ,-


there being fifty-two acres of land surrounding the build-
ing. Fifteen cottages are scattered here besides the main
hospital building. The Florida Sanitarium, which has been
established here thirteen years, gives the famous Battle
Creek system of treatments. It employs about seventy-five
and cares for 1,000 persons annually who come from every
State in the Union and Canada.
Both the Western Union and Postal Telegraph com-
panies maintain offices, sufficiently manned and equipped
to accommodate the large volume of business handled from
early morning until after midnight of each day.
Orlando is headquarters for the Florida State Automo-
bile Association, it having been selected in 1917 because
of its central location and the massive network of good
roads leading from every direction into the city. Hon. M.
M. Smith is president; G. W. Bingeman, secretary. The
"Direction Signs," placed by the sign-posting department
of this organization, are to be seen all over the State, and
render a great service to the motoring public. The Florida
Motorist is the association's monthly publication.
Coming to Florida, via Atlanta, the following route is
recommended by the State Automobile Association:
Atlanta to Griffin, thence Barnesville, Forsyth, Macon,


Perry, Cordele, Tifton, Valdosta to Madison, Florida;
thence Live Oak, Lake City, High Springs, Gainesville,
Ocala and Leesburg to Orlando.
Orlando is the center of the brick highway system of
Florida with six great arteries of brick reaching out in as
many directions and furnishing direct and ready com-
munication with Taft, Pinecastle, Kissimmee, Lakeland,
Tampa, St. Petersburg and the Gulf to the southwest;
Apopka, Zellwood, Ocala, Gainesville, Live Oak, Valdosta,
Ga., and points to the north and west over the Dixie High-
way, to the northwest; Winter Park, Maitland, Sanford,
DeLand, Daytona, St. Augustine and Jacksonville to the
northeast; a new highway soon to be constructed due east
to the east coast highway connecting with Palm Beach and
Miami; and a highway to points west through Ocala,
Winter Garden and Oakland, connecting with the great
clay highway system of Lake County and points toward
the Gulf. In consequence of its position as the heart of
the highway system Orlando has become the greatest auto
mart in Florida. Automobiles and accessories are a fea-
ture of the distributing pre-eminence of Orlando. There
are 70 miles of brick highways in Orange County.


Upper row: Christian Church; Seventh Day Adventist Church; First Church of Christ, Scientist; First Baptist Church
Bottom row: First Methodist Church; Unitarian C hurch; Christian and Missionary Alliance Church











Srla n do, Flo rida .

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It is doubtful whether any other State in the country can
have so many yearly crops and of such a great variety
of vegetables, fruits, field crops, and also such a multitude
of trees, shrubs, and flowers as Florida.
Florida produces more hogs than Maine, New Hamp-
shire, Vermont, Massachusetts, Rhode Island, Connecticut,
Delaware, New Jersey, Montana, Wyoming, New Mexico,
Arizona or Nevada, and more cattle than New Hampshire,
Rhode Island, Connecticut, New Jersey, Delaware, or
Maryland.
In the year of 1919 there was grown a crop of cabbage
of nearly $2,000,000; tomatoes nearly $7,000,000; celery
about $4,000,000; lettuce nearly $1,400,000; peppers, $1,-
700,000; Irish potatoes, $3,600,00; string beans, $2,000,-
000, and citrus fruits about $35,732,000. There were also
grown large crops of dasheens, cucumbers, English peas,
eggplants, squashes, romaine, watermelons cantaloupes,
beets lima beans, okra, and strawberries. The following
are statistics taken in 1919 showing value of field crops:


FIELD CROPS


Sweet potatoes, 4,054,000 bushels
Corn, 12,000,000 to 16,000,000 bushels
Sugar cane syrup, 120 barrels
Oats, 250,000 bushels . .
Pecans, 3,000,000 pounds .
Peanuts, 5,000,000 bushels .
Tobacco, 3,575,000 pounds
Velvet beans, 1,250,000 bushels
Short Staple Cotton, 12,800 bales
Sea Island Cotton, 34,000 bales
Cowpeas, 212,000 bushels .
Hay, 80,000 tons . .
Rice, 91,895 bushels . .
Soy beans, 15,000 bushels .
Total value of field crops .
Livestock, dairy and poultry produce
Grand total . .


. $5,000,000
. 25,000,000
. 4,200,000
400,000
. 1,500,000
. 7,000,000
. 2,247,500
. 3,750,000
. 1,920,000
10,200,000
. 848,000
. 2,400,000
. 252,935
. 45,000
. $3,770,135
. 26,000,000
. $131,027,141


The following figures from the census of agriculture
for Orange County, Florida, in 1920, on farms and farm
acreage was announced by the director of the census,
which should interest the farmer whose thoughts have been


WONDERFUL ORANGE AND GRAPEFRUIT GROVES OF ORANGE COUNTY









7 7.m'7 .7


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led to Orange County. This, however, represents only a
small part of the county, as the greater part of the county
is yet to be opened up for cultivation:
Farms and Farm Acreage, January 1, 1920


Farms .
Land in farms:
Total, acres
Improved, acres .
Value land and
buildings .
Don
Farms reporting
domestic animals
Animals reported
Horses


Corn .
Hay .
Orange trees
Grapefruit trees .


. 1,093


242,443
70,572
?14,898,903


Operated by:
White farmers
Colored farmers .
Operated by:
Owners and managers
Tenants .


jestic Animals, January 1, 1920
Mules
736 Cattle
Sheep
724 Swine .


Principal Crops, 1919
3,525
2,859
435,662
62,694


1,013
80
1,052
41


506
13,072
38
8,173


56,563 bushels
2,861 tons
790,071 boxes
155,492 boxes


And even so, Orange County still is in its infancy, and
it might be said has just begun to grow. Now is the golden
hour to settle here and lay a foundation for assured future
independence. With its natural geographical, commercial
and physical advantages, Orange County enjoys an enviable
position among the agricultural counties of Florida. With
its central location, its continuous chain of lakes, and its
fertile land, varying from the high and rolling to the
lower hammock soils, Orange County is especially adapted
to not less than five important agricultural industries -
citrus-fruit growing, general farming, livestock raising,
truck farming and dairying. The county is located in the
center of the great citrus belt of Florida, where the best
of all varieties of oranges, tangerines and grapefruit are
produced. During the past two years upward of 5,000
acres of land here was set to citrus fruits, while more than
200,000 acres of excellent soil for this purpose remains
to be developed. This section has natural protection from


WHERE THE AROMA OF THE ORANGE BLOSSOM FILLS THE AIR


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frosts, owing to a chain of nearly 1,500 lakes. Develop-
ment of groves are being conducted by the best citrus-fruit
growers of the country, who are making the enterprise a
permanent and profitable business, as well as a pleasure.
Particular attention is paid to the grade and quality of
trees being planted, so that in a few years, when the predic-,
tion that Orange County some day will be a veritable
Orange grove may have come true, the most prolific and.
adaptable varieties will cover the growing fields.
With all of its advantages, allurement and profit, citrus
growing is not the only enterprise that produces from
Orange County the great wealth hidden in its soil and
climate. General farm crops are raised in abundance, and
experts, recognizing the natural properties in our mild
climate and rich lands, have stated that soon Florida will
become the leading State of the Union in dairying, cattle
and poultry raising. Corn and hay to feed the stock are
grown in every corner of the county, and semitropical
grasses, such as Napier grass, Merker grass, Japanese cane,
as well as Bermuda and other forage grasses grow the year
round. Balance feed, such as velvet beans, cowpeas, rye,
oats, peanuts and potatoes, is grown in equal abundance.
Sweet potatoes are especially adapted to the soil. -


Tractors and all modern kinds of farm implements are
employed on the farms. More than 200,000 acres of this
soil awaits development. It has been said by experienced
cattle and dairymen now doing business in Orange County,
that the cost of forage can be lowered 50 per cent here as
compared with the other States where the severe winters
interfere with the industry. For that reason, and for the
more commanding reason that dairying and cattle raising
here is highly profitable owing to a good market through-
out the twelve months, many additional cattlemen and
dairymen are establishing themselves in business here
every year. The dairymen have formed co-operative cen-
ters for the purpose of establishing the most economic
facilities for marketing their milk and dairy products.
On all well-managed farms can be seen some Poland-
China, Duroc, Berkshire or Hampshire hogs, and the
Aberdeen-Angus, Hereford, Jersey and Holstein cattle are
found in great numbers. There is little Texas fever tick
among the cattle and the hog cholera is no longer to be
feared for the present control measures are very effective.
The hog-raising industry in Orange County is only in
its infancy, but to those who are interested in this there is
no end of opportunities in this section.


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PURE-BRED CATTLE, HOGS AND POULTRY THRIVE IN ORANGE COUNTY










.O0rlando,7Flo rd
Z^i37e 30 eacuZtiful
J0.---. .,-___ __ ___ ___ __ ___ __


Orlando is also headquarters for the poultry industry
of Florida and is the monthly meeting place of the Central
Florida Poultry and Pet Stock Association. Poultry rais-
ing in this section is a thriving business and affords good
opportunities with only a small investment. There is very
little loss from disease and the fruit growers are quite
anxious to have chickens raised in their citrus groves.
Mr. C. D. Kime, agricultural agent for Orange County,
will be glad to furnish any information to the prospective
settler, and will give expert advice and an honest opinion
regarding the best methods of planting, cultivating and
marketing crops.
To the county officials is due great credit for the admin-
istration of the affairs of Orange during the past five
decades. Their policies have been sound and progressive,
and the results thus attained have secured to Orange County
a position of prosperity and development second to no
other county in the State. The farmers and grove owners
are alert and employ modern scientific methods.
The fertile shores south of Lake Apopka are served by
Oakland, Winter Garden, and Tildenville. In this region
citrus fruits and vegetables are raised abundantly and re-
turn ample reward for the efforts of such husbandry.


Zellwood and Apopka are the towns on the northeast
shores of the lake. Here citrus growing and cattle raising
is carried on extensively.
Winter Park, the city of beautiful winter homes, is five
miles east of Orlando. Overhung with towering shade, the
driveways at Winter Park, winding about sparkling spring
lakes, are hardly outrivaled by any other little city of its
size in America. Some three miles farther to the east is
the beautiful little town of Maitland, where one of the
largest citrus packing houses in the State is located.
Going south from Orlando you pass the busy com-
munities of Conway, Pinecastle and Taft. Conway is a
rich farming and citrus-growing section. From Pinecastle
to Taft and on to the county's southern boundary line,
many herds of thrifty cattle graze upon the natural pas-
tures of the locality.
Ft. Christmas, Orange County's favorite hunting place,
is a community comprising hundreds of square miles of
territory which is taking on new life, and promises great
development as a result of the extension of the good road
system of Orange County.


Above: Watermelon Middle: Cane and Tomatoes Above: Cabbage
Below: Tomatoes FARMING IN ORANGE COUNTY IS PROFITABLE Below: Lettuce










0 rlando, Fl o rid

W 7e Ci- 3 e a Ltu
,f : -


"The heart of the Florida lakelands" is a typical term
applied to Orange County many years ago, for within the
borders of the county there are more than 1,500 lakes,
most of them abounding in fish, while game sufficient to
satisfy the expectations of the sportsman-hunter also is to
be found. The excellent system of brick roads through-'
out the county makes motor travel a genuine pleasure.
Lake Apopka, the second largest lake in Florida and the
third largest lake in the United States, is located in west-
ern Orange County, about twelve miles from Orlando.
This lake is considered one of the choicest fishing and
duck-hunting bodies of water in the country.
Quail abound in nearly all sections of the county, and
deer and turkey are to be found in the remote districts.
One of the big colonization projects that promise much
for the future of Orange County is that being handled by
the Sylvester E. Wilson organization. Its booklet, "Twenty "
Acres and Plenty," contains a great deal of valuable in-
formation about "The City Beautiful," as well as interest-
ing accounts of crops of oranges and vegetables that are
being raised here.
The photographs for this booklet were taken by the T.
P. Robinson Studio, and reflect his artistic ability. -
The citrus-fruit development throughout Orange County
is astonishing, thousands of acres of land being cleared
annually and set to citrus fruit. One of the large develop-
ment projects undertaken this year is that of the "Lake
Avalon Groves" in West Orange County-a tract of 4,000
acres.


The exact number of acres developed each year in
Orange County cannot be determined, but the Buckeye
Nurseries' representative annually sells from 35,000 to
75,000 trees. "The Superior Nurseries" is being developed
here, indicating the extent of the industry.
According to present indications this winter will be the
greatest and most successful season in the history of the
city and the inrush of winter visitors has already begun.
Everything is being done to make our visitors feel at home
in our midst, and the Orlando Chamber of Commerce,
with its membership of 450 prosperous and enterprising
local business men, is always glad to welcome new enter-
prises and those materially interested in the city and county.
The Chamber of Commerce is always forming plans for
recreation and other entertainment for the tourists to which
all are invited to take advantage.
The foregoing is but a brief outline of the beauties and
advantages of Orange County; a conservative resume of
the commercial and social activities of the community; a
modest prophecy of its future, but a true statement of its
glorious climate and fertile soil.
You must see it to believe it, and live in it to reap your
welcome share of its ever-growing treasure of health and
wealth.
Therefore, accept this booklet with the compliments of
the Orlando Chamber of Commerce, the power house of
progress, the livest commercial organization in Inland
Florida.


~-.


BRICK HIGHWAYS AND FISHING IN ORANGE COUNTY'S NUMEROUS LAKES












STREET MAP OF ORLANDO, FLORIDA ./d RTnWTTiTe rnWT1r0C


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S //////// Indicate Paved Streets.
* Indicate Apartment Houses.


Orland., H;;h Sch.nl.
W--st Ce.nlral Schnol.
Magnolia Grammar School.
De Laney Street School.
Cathedral School.
Cathedral School.
Post Office.
City Hall.
Chamber of Commerce.
State Bank of Orlando.


6 Orlanifn Bank and Truit Co.
7. Fir.t N-iri-.nal Bank in Orlando.
8. Bank of Orange and Trust Co.
9. Beacham Theatre.
10. Phillips Tehatre.
11. Grand Theatre.
12. Lucerne Theatre.
13. Favorite Theatre.
14. San Juan Hotel.
15. Empire Hotel.


I ,t!r o l coq,.4 H C r ,TLI TI T
IM'IX[ WI t91 lSk AJa h ti 11E1.IID
FliNT CIT TA rF *TrP T R BIRG

16. Orland Hotel.
17. Astor Hotel.
18. N,-w l.uc.rne Hotel.
19. V. 0rnine Holel.
20. St. Charle- Hotel.
21. Tremont Hotel.
22. Osceola Hotel.


23. Areade Hotel.
21. Orange Hotel.
25. Orgra Hotel.
26. Jefferson Court.
27. Peppercorn Apartments.
23. "The Amherst" Apartments.
29. The Gables.
30. Orange Avenue Apartments.
31. Michigan Apartments.
32. Boardman Apartments.


40. Fire Department.
41. A. C. L. Depot.
42. S. A. L. Depot.
43. Elks Club.
44. Rosalind Club.
(45) Orange General Hospital.
46. Orlando Morning Sentinel.
47. Evening Reporter Star.
48. U. S. Department of
Agriculture.


Printed by The Record Company, St. Augustine, Florida


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