Tandemic

MISSING IMAGE

Material Information

Title:
Tandemic
Physical Description:
Project in lieu of thesis
Creator:
Kubisz, Jacob Christopher ( Dissertant )
Roberge, Celeste ( Thesis advisor )
Vega, Sergio ( Reviewer )
Mueller, Robert ( Reviewer )
Miller, Sean ( Reviewer )
Publisher:
College of Fine Arts, University of Florida
Place of Publication:
Gainesville, Fla.
Publication Date:

Notes

Abstract:
The Tandemic Corporation promotes hope for a better tomorrow by delivering ways to overcome our fears in risk taking. This corporation of my invention produces a series of products designed to protect life in potentially unsafe activities associated with American subcultures. My corporation carries various brands and products including motorcycle helmets, double-sided matches, cigarettes, condoms, temporary tattoos, and apparel. In the spirit of Dada and Surrealism interventions on the ready-made, I modify these items and multiples to perform a specific function or carry a new visual aesthetic invested with attributes of specific sub-cultural identities. The fully functional designs sustain and normalize dystopian aspects of society, while offering utopian solutions for our fears. These limited edition products direct their appeal towards subcultures, commercial interests, and high art connoisseurs simultaneously. Tandemic is presented in three ways: 1. A website that advertises the merchandise www.tandemic.org. 2. A trade-show stand used to display the products and give them a legitimate platform for marketing. 3. A promotional performance in which I assume the role of CEO of the Tandemic Corporation. The outwardly fearful objects promoted by Tandemic demonstrate less desirable aspects of our society while proposing designs for a hopeful alternative from exclusion. The audience is left to interpret the rationality of my products as leading the way in the path of progress, or as an absurd proposal that portrays the unresolved contradictions of our indeterminate future.
General Note:
Sculpture terminal project

Record Information

Source Institution:
University of Florida Institutional Repository
Holding Location:
University of Florida
Rights Management:
All rights reserved by the source institution and holding location.
System ID:
AA00001600:00001


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Full Text
TANDEMIC
By
Jacob Christopher Kubisz
SUPERVISORY COMMITTEE: Celeste Roberge, Chair Sergio Vega, Member Robert Mueller, Member Sean Miller, Member
Project in Lieu of Thesis Presented to the College of Fine Arts of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Fine Arts
UNIVERSITY OF FLORIDA
2011


2011 Jacob Christopher Kubisz
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To My Family and Friends
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ACKNOWLEDGMENTS
I thank my father, John B. Kubisz, the only man that I will ever owe. I thank my loving and supportive wife, Laura Kubisz, and my three beautiful children, Julian, Jaeden, and Jasira, for inspiring me. I'd like to offer a special thanks to my twin brother, Josh Kubisz, who has been, and always will be, my biggest critic. I also would like to thank Richard Heipp and Julia Morrisroe for the New York trip, with another thanks to both for Heipp's Professional Practices Seminar and Morrisroe's class on Utopias and Dystopias. I want to thank all of the participants in my project that helped me attain my goals. I additionally thank my committee members, Celeste Roberge, Sergio Vega, Sean Miller, and Robert Mueller for exceeding support, demanding perfection, and accepting nothing less.
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TABLE OF CONTENTS
ACKNOWLEDGMENTS.........
LIST OF ILLUSTRATIONS......
ABSTRACT.........................
TANDEMIC CORPORATION
RISK AND SAFETY.................................................................................................................1
TRENDS IN THE MARKET.......................................................................................................1
TANDEMIC HELMETS.............................................................................
Taboo
Toxic Tactical Tail Tech
Tattoo
REVISITING RISK.....................................................................................
THE MULTIPLES.......................................................................................
Tandem Brand Latex Condoms
- Tandem Ultra Lubricated
- Tandem Good Vibrations
- Tandem Holy Rollers
Tandem Strike Cigarettes
Tandem Quality Matches and The Chariot of Quality Operator's Manual
Tandem Ink Tattoo and Apparel
COLLABORATIONS AND PERFORMANCES.................................................
Dilemma
Breaking the Ban, aF-Uto UF's Smoking Policy
The Fear and Hope Expo Models and the CEO of TANDEMIC
Additional Collaborative Declarations
THE FUTURE OF TANDEMIC CORPORATION............................................
TANDEMIC Remarks
APPENDICES...........................................................................................
APENDIX A
- FEAR and HOPE, a collaborative manifesto
APENDIX B
-CHARIOT OF QUALITY OPERATOR'S MANUEL
ILLUSTRATIONS......................................................................................
BIBLIOGRAPHY........................................................................................
BIOGRAPHICAL SKETCH..........................................................................


LIST OF ILLUSTRATIONS
Illustrations
1 Taboo Ad, 2010 22 Tandem Ultra Lubricated Condom
2 Taboo (Front), 2010 Balloon Figures, 2010
Taboo (Back), 2010 23 Tandem Ultra Lubricated Condoms,
3 2010
4 Toxic Ad, 2010 24 Tandem Good Vibrations Ad, 2011
5 Toxic Detail Diagram, 2010
25 Tandem Good Vibrations Condoms,
6 Toxic Homesafe Emergency Panel, 2010 Balloon Figures, 2011
7 Tactical Ad, 2010 26 Tandem Good Vibrations Condoms w/
8 Tactical Detail Diagram, 2010 Fortune Wrappers, 2011
9 Tacf/'ca/ (Feature View), 2010 27 Tandem Holy Rollers Ad, 2011
10 7a/7Ad, 2010 28 Tandem Holy Rollers, 2011
11 Tail (Left 31/4 View), 2010 29 Tandem Holy Rollers Condom Balloon
Figures, 2011
12 7a/7(On Stand), 2010 30
Tandem Holy Rollers Condoms, 2011
13 TechM, 2011 31
Tandem Strike Cigarettes Ad, 2010
14 Tech Detail Diagram, 2011 32
Tandem Strike Cigarettes Vending
15 Tech Mechanic Side, 2011 Machine, 2011
16 Tech Medic Side, 2011 33 Tandem Strike Cigarette Figures, 2011
17 Tattoo Ad, 2011 34 Tandem Quality Matches Ad, 2010
18 Taffoo (Back), 2011 35 Tandem Quality Matchbox, 2010
19 Tattoo (Top), 2011 36 Tandem Quality Match, 2010
20 Taffoo Mouth Air Intake, Nose Hook, and 37 Tandem Ink Tattoo & Apparel Ad, 2011
Labret Spike, 2011 38
Tandem Ink Apparel, 2011
21 Tandem Ultra Lubricated Ad, 2010 39 Tandem Ink Tattoos, 2011
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Abstract of Project in Lieu of Thesis Presented to the College of Fine Arts of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Fine Arts
TANDEMIC
By
Jacob Christopher Kubisz May 2011
Chair: Celeste Roberge Major: Art
The Tandemic Corporation promotes hope for a better tomorrow by delivering ways to overcome our fears in risk taking. This corporation of my invention produces a series of products designed to protect life in potentially unsafe activities associated with American subcultures.
My corporation carries various brands and products including motorcycle helmets, double-sided matches, cigarettes, condoms, temporary tattoos, and apparel. In the spirit of Dada and Surrealism interventions on the ready-made, I modify these items and multiples to perform a specific function or carry a new visual aesthetic invested with attributes of specific sub-cultural identities. The fully functional designs sustain and normalize dystopian aspects of society, while offering Utopian solutions for our fears. These limited edition products direct their appeal towards subcultures, commercial interests, and high art connoisseurs simultaneously.
Tandemic is presented in three ways:
1. A website that advertises the merchandise www.tandemic.org.
2. A trade-show stand used to display the products and give them a legitimate platform for marketing.
3. A promotional performance in which I assume the role of CEO of the Tandemic Corporation.
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The outwardly fearful objects promoted by Tandemic demonstrate less desirable aspects of our society while proposing designs for a hopeful alternative from exclusion. The audience is left to interpret the rationality of my products as leading the way in the path of progress, or as an absurd proposal that portrays the unresolved contradictions of our indeterminate future.
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TANDEMIC Corporation
The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. (Gladwell, 33)
I began college at Purdue University, in a pre-med program, right on "schedule" after high school. It
was not long before I lost interest with the program and decided to take a risk. Leaving the conformities of
academia in the wintery town of Lafayette, Indiana, I ventured back to sunny Ft. Myers, Florida and began
a successful career in sales. I realized quickly that I had a distinct ability to sell products and market ideas
to people. The reason I excelled in the field was because I enjoyed it. It was "the thrill of the kill", and "if you
don't sell them- they sold you" kind of attitude that fueled my passion. I also modestly admired the ability to
affect the consumer's life in a positive way. I have experience in virtually every type of sales marketing
strategies available in the arsenal of tactics. I compare sales to art in many regards. The act of selling
concerns "sculpting" a relationship with the audience. Art is communication and interactions. After all, if art
does not "say" anything, or affect its viewers, then it was not very successful in "selling" the concept's
relationship to the audience.
"There are also, probably in every culture, in every civilization, real places places that do exist and that are formed in the very founding of society which are something like counter-sites, a kind of effectively enacted Utopia in which the real sites, all the other real sites that can be found within the culture, are simultaneously represented, contested, and inverted. Places of this kind are outside of all places, even though it may be possible to indicate their location in reality. Because these places are absolutely different from all the sites that they reflect and speak about, I shall call them, by way of contrast to Utopias, heterotopias." Michel Foucault, Of Other Spaces, 1967
I never left the business of sales, although I no longer refer to myself as a salesperson directly. I
have also never truly returned to the predictability of conventional academics. I incorporate my acquired
sales skills into my current project that presents my research in a nontraditional fashion. My unique
perspective as CEO of Tandemic allows me to use the tactics of marketing to present my ideas and political
standpoints in the form of products and performances. The project is arranged in the context of a trade
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show exposition. The theme presents a platform for expression in the realm of a heterotopia I call Fear and Hope.
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RISK AND SAFETY
"Life is either a daring adventure or nothing. Security does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than exposure."
-Helen Keller, 1880-1968
My project-in-lieu-of-thesis, Tandemic, examines the predisposition towards risk in today's culture. This uncompromising trait of modern society generates a need for protection. In general, risk is usually considered to be the complement of safety; that is the notion of that which is not safe, is a risk. My project portrays the relationship of risk to safety as being synchronous. That which is safe is defined by the inherent risk, and that particular risk delineates a specific design for protection or prevention. Risk factors are the true engineers of safety. It seems the dilemma is not to invent new ways to safeguard us from risk, but to be able to market that protection towards risk takers. The creation of Tandemic investigates placing the market for safety in a context of danger in an effort to more directly advertise to the potential consumer.
A recent study by Shane Frederick at MIT, published in the Journal of Economic Perspectives claims that performance on a simple math test predicted risk-taking behavior. The study begins by asking subjects to take the Cognitive Reflection Test (CRT), which consists of three simple math questions:
1. A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?
2. If it takes 5 machines 5 minutes to make 5 widgets, how long does it take 100 machines to make 100 widgets?
3. In a lake, there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half the lake?
Then subjects are asked two other types of questions:
(a) Would you rather have $3400 now or $3800 in two weeks?
(b) Would you rather have a guaranteed $1000, or a 90% chance of $5000?
Take the test, record your response and I will address your answers later in the explanation of my project.
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TRENDS IN THE MARKET
Merely by manipulating the size of a group, we can dramatically improve its receptivity to new ideas. By tinkering with the presentation of information, we can significantly improve its stickiness. Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics. (Gladwell, 259)
My research into marketing my products examines the role of alternative identities, within the mainstream of American culture, by proposing an absurdly hopeful heterodox model of cultural hegemony. This premise is based on the assumption that the mainstream is mainly defined by consumption. However, consumerism also provides venues to accept and re-characterize negative aspects of subcultures. In that manner, commercial traits reinvent subcultures, or blur the lines of distinction between different groups to promote consumption.
The process begins with the commercialization of sub cultural aesthetics into the conventional market. Businesses often seek to capitalize on the stylistic allure of subcultures in search of what many see as "cool". This method of cultural appropriation may often result in the demise or progression of the subculture with the branding of once unique and specific expressions. The result is the disintegration of radical differences which leads to even greater stylistic ties to excess and exaggeration for these groups. Members of a subculture continue to implement new styles that appear foreign to mainstream society. This system presents a steady stream of trends which may be commercially adopted. The effect is a comprehensive cultural evolution perpetuated by the cyclical nature of the process.
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TANDEMIC HELMETS
"The Edge... There is no honest way to explain it because the only people who really know where it is are the ones who have gone over. The others- the living- are those who pushed their luck as far as they felt they could handle it, and then pulled back, or slowed down, or did whatever they had to when it came time to choose between Now and Later."
Hunter S. Thompson, 1937- 2005 Tandemic begins by exploring my own anxiety with personal decisions that I have made despite the risks involved, and the solutions I have devised to remain safe from danger. Being a motorcycle rider, and a father of three, I am also a true believer in being a safe risk taker. Statistically, 82% of all motorcycle fatalities could have been prevented with the proper use of a full-face helmet. I love to ride. I cannot stay away from it. A helmet is more to me than simple protection; it is my armor. I put my helmet on and it changes my frame of mind. I become "battle ready", and fear does not exist in this dimension. Riding is something most people do not need to do, but rather feel compelled to experience for various reasons ranging from passion to practicality. For me, nothing feels quite like a motorcycle. It is as close to flying as anything I have ever felt. I become "one" with a machine that moves and bends with my every move as if I am controlling it with my mind. I feel bionic. It is as if I have somehow upgraded my mortal abilities and surpassed the confines of human potential. This amazing sense of freedom is worth all the risk to me. In fact, tempting danger and averting the consequences heightens the superhuman experience. Robert Pirsig describes this feeling in Zen and the Art of Motorcycle Maintenance: "You're completely in contact with it all. You're in the scene, not just watching it anymore, and the sense of presence is overwhelming."
In an effort to extend marketing, functionality, and the potential of protective motorcycle gear, Tandemic Helmets opens with six new designs in safety. Tandemic Helmets suggest paradoxical solutions where safety and danger can coexist. The six helmets are exhibited on the top of spear-like stands. The unsettling appearance and display of my helmets are intended to create the allure of danger contrary to their actual purpose. Each design proposes a solution to a dilemma in the functionality or visual aesthetics
of typical full-face motorcycle helmets. Eight inch digital frames on each helmet stand transition through
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advertisements, diagrams, and text that informs the potential consumer about the product's features or purpose. The alterations that I have made to Tandemic Helmets are my response to the motorcycle riders that do not wear full-face protection. Taboo
We have in our minds a very real a priori motorcycle whose existence we have no reason to doubt, whose reality can be confirmed anytime. (Pirsig, 132)
The first helmet I designed for my project is Taboo. It is one of three "covered" helmets in the sextuple. A motorcycle helmet is specifically engineered to protect a human head in the event of an accident. Its construction is based on functionality, and few structural alterations can be made that will not compromise the reliability of its performance. A typical a priori image of a full-face helmet may only vary then mainly on color or graphics from person to person. The a priori image of the wearer of the a priori helmet becomes the concern of Taboo. The first mental representation conjured by the phrase "full-face motorcycle helmet" is your preconceived image of that term. The image you induct of the wearer may be less defined by physical characteristics, and more by imagined personality traits. The identity of the wearer is replaced by collective stereotypes. The person wearing the helmet is most likely a risk taker. Danger is exciting, and riding a motorcycle is dangerous. This simple induction may result in a series of concurrent reasoning that suggests the person is also sexually exciting. A similar line of judgment is applied to typecast a minivan driver as most likely being a soccer mom, and therefore not exciting. The function of the object imagined contributes to the a prior/characteristics of the user. Helmets are sexy, because they represent risk taking.
Taboo is a full-face motorcycle helmet that has been upholstered in 100% genuine black leather and designed to look like a fetish bondage mask. A mask functions to disguise or distort our perception of the wearer. This mask has significant implications that surround its image. It is a strong visual symbol, much like a motorcycle helmet. Some find it strange and terrifying, while others find it sexual in nature. The
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"master" bondage mask was created to appear both frightening and stimulating. Its associations to the realm of sexual deviance create an identity that is infused within its form. By combining the symbolic mask with the iconic motorcycle helmet, a new visual aesthetic is created that reinvents both images as one. Society's risk takers are inclined towards new experiences and uncertainty. Taboo masks safety in the context of danger and excitement. The process creates an unfamiliar form with new connotations and potential capacities for appeal to the consumer of protective safety gear. Toxic
Toxic initiated the three "modified" varieties of Tandemic Helmets. My directive was to create a motorcycle helmet that would offer a more extensive range of protection for the wearer and accommodate those who are equally concerned with safety and appearance. An example of a similar solution is a bandana. The bandana was developed for protective or decorative purposes. It can serve to maintain personal hygiene or be used as a particulate face mask, scarf, disguise, or mouth gag. A bandana can also represent a personal declaration of style or membership to a particular group. The widespread applications of the bandana make it an easily marketable item. Multifunctional devices package technology with novelty to increase consumer appeal. Toxic is a full-face, black rubber-toned, motorcycle helmet that has been modified to perform as a functional gas mask. It includes a fitted face piece on the interior connected with two army green NATO filters on the exterior. The helmet also has an "emergency impact panel" on the top of it that ejects upon significant impact revealing instructions on how to safely exercise the potentially dangerous situation of a motorcycle accident. The message reads:
ATTENTION:
If you can read this message, I've been in an accident. Do not attempt to move me. Call 9-11. Please notify the numbers below:
NAME _
HOME # _
EMERGENCY* _
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Toxic is additionally equipped with a motion sensor that alerts drivers to the wearer's location on and off their motorcycle with a flashing red triangle. As a final consideration, the helmet provides an integrated valve for attaching a drinking tube that is included for hydration without the removal of your protective gear. The features and design of Toxic make it the bandana of motorcycle helmets. It presents a fashionable way to resolve a number of safety concerns in one device. Tactical
Tactical, in military terms, means "designed for a limited or specific purpose." Tactical \s the second "modified" helmet in the series. This helmet's purpose is to provide a safe way for motorcyclists to enjoy their favorite tobacco option while riding. Many riders endanger themselves by operating a motorcycle without full face protection to smoke a cigarette on the go. The simple solution is to not smoke while riding a motorcycle, but many are not convinced that the risk outweighs the alternative. There is no market for exclusion. By denying individuals their personal freedom, an ultimatum is established that communicates as a threat to the potential consumer. Most risk takers value independence over immediate protection if a situation demands a decision between the two. For similar reasons, an individual may choose to smoke cigarettes despite the risks, for lack of a comparable safe alternative.
Tactical offers specialized features that insure a secure ride, and a pleasurable smoking experience. Spring activated covers flip open, with the push of a button, revealing two devices in the lower front region of the helmet. One device has a conical insert that allows for various diameters of rolled tobacco insertion. The other device exhausts the exhaled smoke from your helmet. Bite valves on the interior mouth region are connected to the exterior devices by tubes that allow a person to smoke a cigarette while wearing a full-face helmet. Other features include a weatherproof cigarette case, windproof lighter with retract cable, a covered ashtray built in to the top of the helmet, and a strap for storing partially smoked cigarettes. The helmet takes on a militant appearance that has been a popular trend in many
motorcycle helmets, such as the "skull cap" and "half helmet".
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Tail
"One could cover anything with fur." Pablo Picasso
This "covered" helmet was designed in response to my increasing awareness of prevailing masculinity in my sculpture. Full-face helmets are inherently phallic in form, and my previous designs have pervaded this association with even more male- dominated references. Tail mocks the expected machismo aesthetic of Tandemic Helmets. It adopts a prototypical full-face helmet and covers it with the fur of a Royal Sago Blue Fox. The resulting form can be seen as almost absurdly conflicting. It is Modish, ironic, and simultaneously attractive and unsettling. Tail transforms the traditional helmet into sensuous, sexually punning safety wear.
The second step in my process involves the discovery of a marketing strategy. The use of fur in
fashion has become the focus of boycotts on the opinion that it is cruel and unnecessary. Despite the
controversy, fur is still worn in most mild and cool climates around the world due to its superior warmth and
durability. It is also sometimes associated with glamour and lavish spending. The use of green PR or green
marketing is used in order to promote a perception that a company's policies or products are
environmentally friendly. As an added satirical element, I market my fur helmet as both glamorous and
green. The advertisement reads:
"At a time when we are all trying to be conscious of how our lifestyles affect nature, fur is an excellent choice. Like leather, suede, and shearling, fur is a natural and sustainable product, a true gift of nature. The softness and glamour you desire is now combined with the full face protection you need. With Tail you can go green, look glamorous, and take a ride on the wild side!"
Tech
The invention of Tech, the final "modified" helmet in the sequence, was inspired by a motorcycle gang called the "EMS Angels". This is a group of CPR and/ or First Aid trained, First Responders, EMTs, Paramedics, Nurses, Physicians, Firefighters and Police Officers who ride to save lives and patrol the streets for drivers in need of assistance. Their collective mission has redefined the potential of gang
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relations in motorcycle subculture. My mission was to honor their commitment by designing a helmet that would offer protection and provide the wearer means to assist in emergency situations.
Tech is divided into two halves. One side of the full-face helmet is gloss-white, and contains paramedic gear for medical emergencies. The other side is liquid-silver, and has mechanical devices for repair and technical assistance. Many vehicles are equipped with standard first aid kits and roadside emergency tools, but a motorcycle is not usually as prepared. Their lack of storage space makes it difficult for riders to carry the necessary gear for emergency situations. The design of Tech permits the wearer to economically access lifesaving devices and tools for repair. The organization of Tech is intended to maximize efficiency by reducing the time needed to locate essential instruments. This helmet packs everything the wearer needs to be a real street hero. More than 1,000 avoidable deaths occur needlessly each year in the nation because of inefficiencies in the cities' emergency systems. Precious minutes are unaccounted for minutes that are lost as the call for help is routed through a busy dispatch center or as crews navigate their way to the victim's side. This can be the difference between making it home safely or not. Tech comes to the rescue because every minute counts, and can make the difference between life and death. Tattoo
"In the Western world, tattoos were once the marks of rebels, bikers or ex-convicts. They were a sign of subcultures, and to "normal" people, they were a sign of an unsavory character. That's changing, though. Tattoos are going mainstream, and now it turns out that the last person you would expect to have one, does." Adam Di Stefano
Tattoos have served as rites of passage, marks of status and rank, symbols of religious and spiritual devotion, decorations for bravery, sexual lures and marks of fertility, pledges of love, punishment, amulets and talismans, and protection. The final "covered" variation of Tandemic Helmets explores the relationship of tattoos to motorcycle subculture. Tattoos can mean different things to bikers, but they all indicate commitment. An example of this commitment is the tattooing related to bikers' pledge to their bikes,
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or the brand of their bikes. Harley-Davidson has been emblemized on the hides of many bikers for the past 80 years. The Harley-Davidson motorcycle is iconic in the biker subculture. As such, the loyalty to the brand for the better part of a century is legendary.
Tattoo is upholstered with a synthetic representation of human skin, and is designed to look as if a man's face has been stretched over a full-face motorcycle helmet. The material consists of latex and silicone that has been hand tinted and stitched together with medical grade sutures. My research into the fabrication of the "skin" led me to contact an artist in France named Olivier Goulet. Goulet has a business that he calls "Skin Bag". The company designs chic clothing and accessories that appear to be made of human skin taxidermy. The products are actually created by using a unique process to manufacture a blend of latex and silicone that can be sewn and worn. The result is a very macabre and convincing fabric that resembles the look and feel of human skin. The fashion trend has scarcely reached the United States, but it is "all the rave" in France. Goulet has passed his formula on to me for the creation of Tattoo.
The helmet is covered in custom tattoos that reference freedom and spiritual enlightenment. The focal tattoo designs incorporate the logos of Tandemic Helmets in the front and back, initiating the notion of loyalty and commitment to the brand. The "face" includes a mustache and beard made from real human hair, and is finished with surgical steel, face piercing ornamentation. The helmet presents unique expressions of individuality connected with a distinctive pledge to Tandemic. The radical presence of Tattoo markets the helmet by creating a vividly memorable impression on the prospective consumer. Additionally, the product serves as a graphic reminder to wear full-face protection by offering a gruesome portrayal regarding the consequence of neglect.
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REVISITING RISK
Concerning your Cognitive Reflection Test responses, my research indicates that questions of type (a) are shown to provide some measure of your "time preference" how patient you are when it comes to money matters while questions of type (b) provide a measure of your degree of risk-taking; people who prefer the more certain but lower-expected-value item are more risk-averse than those who choose the opposite. Frederick found that subjects who scored well on the CRT also tended to be more "patient" on questions like (a) and more risk-taking on questions like (b).
The test measures the ability to overcome impulsive answers. Each of the questions has an "obvious" answer (10 cents, 100 minutes, and 24 days) but those are incorrect; high-scorers thus need to be able to inhibit the wrong answer as well as calculate the correct one; they tend to be more patient and methodical. The correct responses to the questions are:
1. If the ball costs 10 cents and the bat is $1 more than the ball, then the bat is $1.10 and the two combined cannot be $1.10. If the ball is .05 -and the bat is 1.05...-then the bat is one dollar more than the ball combined they are 1.10
2. Each machine makes widgets in five minutes, if you have 100 machines, it will make 100 widgets in five minutes.
3. The patch doubles each day; therefore one day before it is covered entirely will only cover half of the lake in 47 days.
The result of the test does not examine whether or not you are a risk taker, but to what degree you take risks. Risk factors are everywhere. Risk taking can be compared to living we all do it, some more than others.
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THE MULTIPLES
It is safe to say that word of mouth is even in this age of mass communication and multimillion-dollar advertising campaigns still the most important form of human communication.
(Gladwell, 32)
I intend for my artwork to function as an actual business and expand my conceptual artistic
endeavor. In this way, I will communicate to mass culture and the marketplace to reach a larger audience.
My project promotes individuality and personal freedom by injecting a political agenda into my sculpture in
the form of written text, advertisements, performance, and visual metaphors. Variations of functional
products including customized condoms, handmade cigarettes, and exclusive double-sided matches are
sold from wall mounted vending machines adorned with evocative sculptural elements and advertisements.
Tandemic also carries a line of t-shirts and temporary tattoos that advertise my project's concepts. The
products are sold under my company's subsidiary brand, Tandem. The term "tandem" can be used
generally to refer to any group of persons or objects working together. Tandem is a line of products that
work together with people to achieve a common objective. The multiples are made easily affordable in an
effort to reach more people with my sociopolitical ideas. My goal is to make my audience part of an
interactive advertising system as both the consumers and promoters of Tandemic.
Tandem Brand Latex Condoms
There is a simple way to package information that, under the right circumstances, can make it irresistible. (Gladwell, 132)
For me, a condom represents the "edge" of life and death. It stands as a near worldwide icon for today's youth. The presence of a condom is the absence of life, and the absence of a condom is the creation of the living. The condom is also a symbol of safety and responsibility because of its ability to prevent the spread of disease. The condom campaign has become a social epidemic. The male latex condom is the second most used form of non-permanent contraceptive, and is considered one of the best birth control methods out in the market today. Unlike other contraceptives, they've been proven to be
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effective in the use of STD and HIV/AIDS prevention. Condoms have given their users the freedom of
choice. They do not promote sex sex does a pretty good job of that by itself they endorse the right to
have sex safely if you choose to. This amazing invention has popularized safety, and in many ways made it
"cool". To me, a condom seems to be the ultimate form of ready-made sculpture. It is a functional device
that is universally implemented in social and sexual activities, inspires conversation, sparks religious
debates, triggers moral discussions, effects every level of human emotion, saves lives, or prevents life from
ever happening. All of that power exists in a 2 inch, square wrapper. It appears that the best things really
do to come in small packages.
Tandem Ultra Lubricated
That is the paradox of the epidemic: in order to create one contagious movement, you often have to create many small movements first. (Gladwell, 192)
Tandem Ultra Lubricated is my first customized brand of latex condoms. I created this multiple to represent the first visual metaphor of my concepts. The condom is a device that makes sex, an otherwise potentially dangerous activity, into a low risk situation. Congruently, a helmet provides a safe way to limit the dangers of riding a motorcycle. I designed the condom's logo to include a full-face motorcycle helmet silhouette to signify protection and dependability. This parallel, illustrated on the wrapper of the condom, communicates a notion that sex is more adventurous and fun with the use of a Tandem Brand Latex Condom. The exclusivity of the product directs its appeal towards those who may be opposed to purchasing mainstream brands. By purchasing my condoms, the consumers are led to feel that they are trendsetters, and are buying a unique expression of independence.
Over the last year, I have distributed hundreds of my condom multiples by hand to pilot the series. The first art show that premiered my condoms being sold from a vending machine, quickly dispensed $15.75 of condoms, at 750 each, in a 2 hour time frame. I discovered by conversing with the buyers, that they were primarily purchasing the condom merely for the novelty that it presented. Many of the same
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people later reported that they had used the condom and enjoyed the experience. A number of individuals
admitted that if it wasn't for buying my condom, they may have engaged in unprotected sex, as the moment
came unexpectedly. The product was a success. It became a working model that proved a market for
protection exists outside of traditional platforms.
"All in all, the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act." Marcel Duchamp, 1887- 1968
The idea behind Tandem Ultra Lubricated developed into a full scale marketing endeavor. Using
digital technology and cutting edge software, I invented a method to advertise my product by creating
physical representations of the brand. By designing the forms in a computer generated virtual realm I was
able to produce a surreal rendering that could be printed in full color, 3- dimensional format, on a rapid
prototype "z" printer. The forms are finished in a glass-like glaze, and mounted on a cast base of clear
resin. The tactile advertisement features small, balloon-like, male and female figures that are designed to
look as if they were made by twisting an inflated condom to shape a humanoid form. The tandem figures
are seated on a motorcycle of equal conception. The sculpture adorns the top of a customized, coin
operated vending machine that dispenses the condoms. The machine's front displays 2-dimensional
images and text that further advertise the product and my concepts. Each condom has my website
address printed on the wrapper, and functions as my trademark. By using a condom as a business card,
more people are likely to keep the information close to them, instead of disregarding it as just another piece
of paper. It also increases curiosity and the likelihood that someone may actually visit the site. As an added
measure of marketing, I designed digital advertisements that connect with the consumer through humor
and irony. My website showcases the ads and gives the viewer an incentive to read more about my
theories. My project includes a separate, eight inch digital frame, positioned near the condom vending
machines, which cycles through various still frames of the ads.
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The use of Tandem Ultra Lubricated in sex has been described to me by its consumers with an unexpected sense of pride. There is something that people enjoy about the idea of having sex by means of a sculpture. It is as if, in a way, by using the condom, the act of sex has been elevated to the status of high art. I have discovered that the brand has also appealed to those who practice gay sex. It has come to my attention that marketing an overly greased condom, which comes in a rainbow of colors, may have translated as being subtly suggestive towards the homosexual population. Although this was not my original intention, I enjoy the interpretation, and I welcome the outcome. The machine advertisement for Tandem Ultra Lubricatedfeatures a road sign that reads, "CAUTION: SLIPPERY WHEN WET", and has the catch phrase, "Where some see danger, we see opportunity". I think that about sums it up. Tandem Good Vibrations
My second variation of customized condoms I call Tandem Good Vibrations. This is a ribbed condom that contains a vaguely prophetic message on the wrapper. The condom is held in an additional covering that resembles a paper matchbook printed with my logo and website. The condoms are individually and randomly sold to customers who purchase the product from its vending machine. The patron can then open the matchbook cover and reveal the hidden message. The fortunes are comprised of hand selected political inferences and personal observations that reflect my theories.
The concept was inspired by the fortune cookie. Fortune cookies have become an iconic symbol in American culture, inspiring many products. There is a common joke involving fortune cookies that involves attaching "between the sheets" or "in bed" to the end of the fortune, usually creating a sexual innuendo or other bizarre messages (e.g., "Your artistic talents win the approval and applause of others, [in bed]"). Although many people do not take the message in a fortune cookie as a serious and accurate prediction, many of them consider it part of the game that the entire cookie must be consumed in order for the fortune to come true. Variations on this idea include not eating the cookie if a fortune seems unlucky, eating the
entire cookie as well as the fortune, eating the entire cookie before reading the fortune, or reading the
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fortune before any of the cookie is eaten. While some people believe the fortune will not come true if it is
read aloud, or read at all, other people follow rules involving how the cookie is selectedincluding selecting
a cookie with closed eyes, passing a cookie to another person at the table, or choosing the cookie that
seems to be pointing directly at you. Some people believe that there should be at least one extra cookie so
that every person has a choice to make. In any case, it is not the cookie that has popularized the product, it
is the fortune. People will consume the cookie for superstitious beliefs or entertainment. This proves to me
that subversive marketing can not only sell products to individuals who wouldn't normally purchase them,
but also get consumers to use the product.
My goal is to begin to establish the same type of phenomenon with my condoms as the fortune
cookie. The novelty of purchasing pseudo-psychic advice can entice the consumer into buying the condom
as a secondary product. The condom may then be kept for later use, or become a way to fulfill the
prophecy of the message. The ritualistic practices that surround the fortune cookie have developed after
the invention was popularized. The innovative trend had unforeseen repercussions, which is mildly ironic in
that the cookies are supposed to be predictive.
The motorcycle is obviously a sexual symbol. It's what's called a phallic loco-motor symbol. It's an extension of one's body, a power between one's legs. (Thompson, 86)
The figures that I designed for the vending machine advertisement are modeled to look like
inflated, ribbed condoms. A female figure is straddled on top of the male figure engaging in a sexual
position known as "riding". The two caricatures are also perched on a ribbed condom motorcycle as their
platform for relation. The brand is illustrated by making an association to the vibrations that can be felt from
riding a motorcycle to the ribbed texture of the condom causing a similar effect for its users. Vibrations or
"vibes" can also refer to an emotional aura experienced instinctively. Tandem Good Vibrations overtly
packages sex with novelty and entertainment, but offers it in the form of protection. The advertisement
alludes to the source of my marketing strategy and challenges the product by comparison in asking to use
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it, "because you can't have sex with a cookie". Tandem Holy Rollers
The last condom variation in the trio is Tandem Holy Rollers. This is a "blessed" condom that comes in four "heavenly delicious" flavors. The inspiration for the brand came from a recent statement by the Pope. In reference to the role condoms play in the prevention of HIV in Africa, the Pope said, "You can't resolve it with the distribution of condoms. On the contrary, it increases the problem." Internationally, people were stunned at the Pope's scientific ignorance and indifference to human suffering. Africa, after all, is a continent with more than 22 million people living with the disease. Only thin strips of latex have stopped this figure from rapidly multiplying and leaving behind an even more horrific trail of death. I found it ironic that a Pope fixated on reversing the decline of the Catholic Church in Western Europe would declare something so out of touch with the modern world. For people who share my opinion, his unconscionable statement has transformed him into a relic on the verge of irrelevance. There is something pathological and perverse in the psyche of people willing to do enormous wrong in order to prove their doctrine right. In an effort to protest the Catholic religion's views on condom use, I've initiated Tandem Holy Rollers.
I have been an ordained minister of the Progressive Universal Life Church since 2007.1 possess credentials that state my right to perform all religious services, including the Rites of Marriage, Baptism, and Blessing. The Universal Life Church believes that all faiths are best served by freedom and choice regardless of your spiritual or religious denomination. We believe that you have the right to worship your God without intolerance or antiquated religious creed. I have implemented my rights to create a certificate that offers a religious blessing for my condoms. The document states:
This is to certify t'fiat on this Jay, the first of. Tanuary, in they ear, 2Q11
the condoms of 'Tandem 3-CoCy HoCCers 'BrandLatex Condoms
were cleansed, Messed, anddedicatedas holy andsafe from iniquities andwrony doinys.
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The condoms are packaged in a wrapper that carries my logo and website on one side, and the flavor description on the reverse side. The product comes in "Sinful Strawberry", "Blessed Banana", "Forbidden Chocolate", and "Spiritual Spearmint". The labels have depictions of the flavors and are printed on a white, circular sticker that alludes to the religious communion wafer. The condoms flavors additionally suggest that they are to be placed in the mouth, such as the Eucharist. The sanctified condoms rebuke obsolete assertions, and reinstate their use as a moral and safe practice. By offering a variety of taste sensations, the product furthermore encourages consumers to use protection during oral sex.
The figurines that advertise Tandem Holy Rollers are, for the first time, presented in full clothing
detail. The male and female condom-like beings are performing an act of fellatio on a chopper-style
motorcycle. The male figure demonstrates a stunt known to the biker community as the "Jesus Christ". It
involves standing in the seat of the motorcycle and holding your body in the shape of a cross while riding.
The act was made famous by "Indian Larry", a celebrity chopper builder and stunt rider. He eventually died
performing his signature move in front of thousands of adoring fans. As a tribute to the biker legend, the
motorcycle in my advertisement is modeled after "Indian Larry's" chopper. Coincidentally, the stunt that
referenced the holy crucifixion, ultimately martyred a hero in the biker subculture. Tandem Holy Rollers are
condoms that address the irrational aspects of religion, and the spectacle of social epidemics, while plating
the subjects with a light-hearted sense of comedy.
Tandem Strike Cigarettes
Smokers aren't smokers because they underestimate the risks of smoking. They smoke even though they overestimate the risk of smoking. (Gladwell, 221)
The University of Florida proudly issued a campus wide smoking ban on July 1, 2010, ironically placed just before our nation's Independence Day. I can understand where the university is coming from with its efforts to combat second-hand smoke, but as a smoker, I feel that designating areas on campus for tobacco use would be a better solution. Eliminating the risk does not have to mean excluding the minority.
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Since the ban, smokers throughout campus have almost universally ignored the policy. I have even seen faculty disregard the new rule entirely. Smokers have formed a quiet rebellion against the system that denies them. I, myself, have gone on strike against the smoking ban. I have created what I consider to be the flag of our revolution. I call it Tandem Strike. ("Stripes/flags equals cigarette package" Oldenburg, Art Since 1900, 455)
The anti-smoking movement has focused, so far, on raising cigarette prices, curtailing cigarette advertising, running public health messages on radio and television, limiting access of cigarettes to minors, and drilling anti-tobacco messages into schoolchildren, and in the period that this broad, seemingly comprehensive, ambitious campaign has been waged, teenage smoking has skyrocketed. (Gladwell, 250)
The University of Florida's smoking ban is one example of the rights of individuals being taken from them without consideration. The Native Americans' land was taken from them as well, but even they were given reservations. Smokers are continually persecuted without a trial and sentenced to exile. To smokers, tobacco use is more American than apple pie, and more traditional than Thanksgiving dinner. Smokers are not going to quit because someone told them to. It is impractical to make people leave campus to smoke cigarettes most students' and teachers' schedules do not allow the time necessary to commute back and forth. Without designated smoking areas, UF campus has become the ashtray. I do not personally condone littering, and I do not participate in this form of rebellion, but I understand that people feel that their rights have been threatened.
...Art has a significant role to play within this process; and its logical corollary that art must in some sense be in opposition to the status quo because of its revolutionary potential. [Utopias, 15)
In response to feeling personally threatened by the ban, I began manufacturing my own brand of
cigarettes. I wanted to be able to communicate my ideas directly to the consumer by printing them on the
product itself. With extensive research and practice, Tandem Strike became my invented brand of
cigarettes. They are hand rolled and filtered, and made of organic tobacco leaf. The brand comes in hard or
soft pack, "Original Red", and 'True Menthol" varieties. There are currently only 80 packs in existence,
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which makes Tandem Strike the most exclusive brand in the world. In research for the design, logo, and
text for the pack, I decided to incorporate a 1940's aesthetic. During this time, "Lucky Strike" was among
the most popular and recognized brand of cigarettes. The world was in a state of dystopia and American
pride was at an all-time high. The fear of losing their beloved freedom was something that soldiers were
willing to die for. The nation had very real issues to deal with, and little time to meddle in trivial affairs.
Smoking became a way for some soldiers to deal with the atrocities of war. The Red Cross even distributed
packs of Lucky Strike to the U.S. army along with medical supplies. Despite the hardship, the United States
of America rose together and crushed the opposition. Our constitution was safe, at least for a while.
"Those who give up essential liberty to purchase a little temporary safety deserve neither safety nor liberty." Benjamin Franklin, 1706- 1790
Tandem Strike's political stance warns individuals that every time a victory is celebrated in
removing one of our rights, we are welcoming the governing power to remove another. I want to offer a
brand that does not represent what has happened to the rights of smokers, but stands for the possibilities
for smokers to peacefully coexist with society as a whole. My brand encourages the consumer to continue
fighting for every right that we still have as a free country, regardless of personal opinions. The next time a
piece of our liberty is taken, it may very well affect the ones who have paved the way.
What we should be doing instead of fighting experimentation is making sure that experimentation doesn't have serious consequences. (Gladwell, 251)
Cigarette companies will have you believing anything just as long as you continue to buy their products. The fact is, although insoluble tars are a contributing factor to the lung cancer danger present in today's cigarettes, the real danger is radioactivity. According to U.S. Surgeon General, it is radioactivity, not tar, which accounts for at least 90% of all smoking related lung cancer. Tobacco crops grown inorganically in the United States are fertilized by law with phosphates rich in radium 226. In addition, many soils contain a natural radium 226 content. Radium 226 breaks down into two long lived 'daughter1
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elementslead 210 and polonium 210. These radioactive particles become airborne, and attach
themselves to the fine hairs on tobacco leaves.
One of the goals of Tandem Strike is to provide a healthier variety of cigarettes. Companies have
been manufacturing cigarettes and other tobacco products that are marketed as "natural" for a very long
time. This label does not automatically mean that the tobacco used to create the product is organic. In fact,
some tobacco products that are advertised as "natural" are truly more harmful to the health of smokers
because some of the elements of the tobacco, such as the tar or nicotine, are actually higher with these
products than they are with regular cigarettes. I use organic products, making sure that the label states that
the tobacco is organic and does not just label the product as "natural". Tandem Strike has lower levels of
tar and nicotine, and won't make you glow in the dark. A very limited edition of Tandem Strike Premium
Cigars has recently begun production, alongside of the cigarettes, to create a hand rolled organic cigar
that will be distributed as free gifts during the "Expo".
Heavy smokers have been shown to have a much greater sex drive than nonsmokers. They are more sexually precocious; they have a greater need for sex, and greater attraction to the opposite sex. (Gladwell, 230)
My cigarettes will be sold by female "expo models" during the reception. These "representatives" will vend and promote the product while dressed in provocative uniform attire, which contains the company logo and expo insignia. Sex sells, and more importantly, sex sells cigarettes to smokers. Although the experiment is chauvinist in nature, I excuse the principle in the name of science and art. I want to associate the experience of smoking with the pleasures of sex directly. Just because smokers have "a much greater sex drive" doesn't mean they are having more sex. It does mean that they "have a greater need for sex". Malcolm Gladwell has already confirmed the foundation of that theory, and this component of my project will test it once again for good measure. The cigarettes are additionally sold from a vending machine with a USD validator that accepts $1's and $5's. The cost of one pack is $10. Brightly lit and colorful logos indicate
selections above circular buttons. Enlargements of the brand names decorate the black exterior of the
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machine. The object tempts the consumer's curiosity. A small ashtray rests on top of the vending machine
that has been fabricated with the digital prototype, z-printer technique outlined earlier in the project
description. The sculpture depicts two anthropomorphic cigarettes, opposite sex, "flirting" with each other
through body language and other subtleties. The figures rest in an ashtray that is printed with my cigarette
brands and company logo. The surreal portrayal of the sculpture translates the ashtray to a "hot tub" or
"bed", and the cigarettes to "sex". The catch phrase that is printed on the ashtray's front reads, "SPARK
SOMETHING!" This phrase has both sexual and political implications, of course.
Tandem Quality Matches and The Chariot of Quality Operator's Manual
The irrefutable truth seemed to suggest that the reason scientists cannot detect Quality in objects is because Quality is all they detect. The "object" is an intellectual construct deducedTram the qualities. (Pirsig, 234)
The second visual metaphor of my concepts is represented by hand-made, waterproof, strike anywhere, double-sided matches. This product comes in an exclusive box design that has two separate compartments for storing full and half matches. Tandem Quality Matches are packaged with The Chariot of Quality Operator's Manual. This is a politically charged brochure that is presented in the form of a simple instructional booklet. The text has been structured to be interactive and semi- challenging for the reader. The game-like qualities of the "manual" involve the participant's memory and recall abilities. My goal is to communicate my ideas in a way that will inform the consumer and leave an impression of significant words and phrases that have been exercised in repetition of the text. The matchbox contains vague premises concerning the description of the product's ulterior intentions. The included "manual" details my philosophy that is depicted in the object as an allegory.
Each matchbox contains 10 double-sided matches. One of the 10 matches has the term "Quality"
centered between the words "fear" and "hope" labeled along its side. The consumer's eventual discovery of
this feature is prompted by digital advertisements that offer a detail of one of the matches marked with text.
The script on the reverse side reads, "CAUTION: STRIKE AWAY FROM FACE KEEP AWAY FROM
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CHILDREN". By striking the side of the match that contains the first part of the warning, the participant
would burn the same side that has the word "hope". The reverse side would burn the phrase "KEEP AWAY
FROM CHILDREN" and the word "fear". The paradox demonstrated here is that if fear "strikes", and we let
it "burn", we can lose hope (e.g., KEEP AWAY FROM CHILDREN "children" are often spoke of as a
hope for the future). Correspondingly, if hope consumes an individual, it can induce a state of false security,
rendering a person vulnerable to unforeseen risk. "STRIKE AWAY FROM FACE" is only able to be read at
a close proximity to the naked eye. The tiny words begin to inject a fear element almost immediately after
reading the message while being unsure of the match's actual "quality". The word "Quality" is all that exists
on the match after both sides have been struck. It remains safe because it was centered between both of
the potentially dangerous match tips.
Solution of problems too complicated for common sense to solve is achieved by long strings of mixed inductive and deductive inferences that weave back and forth between the observed machine and the mental hierarchy of the machine found in the manuals. The correct program for this interweaving is formalized as scientific method. (Pirsig, 104)
Tandem Ink Tattoo and Apparel
Ideas and products and messages and behaviors spread just like viruses do. (Gladwell, 7) This addition to my products includes numerous black or white t-shirts having Tandem Ink, my invented fashion ware logo, printed on the front, and a variety of expressive and comic "tradigital" renderings of my project's over-all themes and individual subjects on the back of the shirt. Select shirts are sold with a matching temporary tattoo that has been designed and packaged by Tandemic. The solo frame cartoon t-shirts and tattoos satirically denote hopes and fears that are associated with today's culture. Idioms, such as "Germicidal Maniac", mock the individual whose excessive nature causes them to be overly thorough with cleanliness. "Spermicidal Tendencies", presents a sarcastic standpoint concerning regular condom use. Other references, without text, visually express my personal observations.
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But for all that, word of mouth remains very mysterious. People pass on all kinds of information to each other all the time. But it's only in the rare instance that such an exchange ignites a word-of-mouth epidemic. (Gladwell, 32)
A seductive digital advertisement for Tandem Ink appears intermittently on the screens by the cigarette and condom vending machines. The t-shirts are sold for $15 and are displayed from a circular retail stand. Some of the merchandise will be randomly given away as prizes during the project's reception. One such item is a t-shirt that is printed with the provocation, "I was at the Expo, where the fuck were you?" on the back, and a "Fear and Hope" insignia on the front. The advertisement functions to stimulate discussion about the event after the initial exhibition. The website address is the missing element of explanation for curious observers. The intentionally excluded element is substituted with the need for a conversation to occur between the wearer of the shirt and the inspective outsider. The "contagion" of the "epidemic" can most efficiently be transmitted through social contact with an enthusiast of Tandemic, other than by passive on looking. One of my goals with marketing my products is to make the consumer an active participant in the promotion of my "company". By activating a network of social potential, a journey begins towards the fulfillment of my objective.
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COLLABORATIONS AND PERFORMANCES
Yet in order for representability to be achieved, the social or historical moment must somehow offer itself as a situation, allow itself to be read in terms of effects and causes, or problems and solutions, questions and answers. [Utopias, 70)
My MFA thesis exhibition is presented in tandem with Home Safe Solutions, a project and concept of my twin brother, Joshua Caine Kubisz. We have discovered and developed a plurality of complementary and coexistent theories within and between our individual thesis exhibitions. The dual nature of our distinct concepts has given us an opportunity to merge ideas and collaborate on several of the objects presented in the "Expo". The additional pieces demonstrate a strong tension between the separable styles, along with a more direct connection in similar expressivity. Dilemma
In this allegory the seeker, trying to reach the One, is drawn by two horses, one white and noble and temperate, and the other surly, stubborn, passionate and black. The one is forever aiding him in his upward journey to the portals of heaven, the other is forever confounding him. (Pirsig, 398)
One of the collaborations I call Dilemma. A dilemma is a problem offering at least two possibilities,
neither of which is practically acceptable. The collaboration involves my brother for the use of his jet-black,
2008 Suzuki GXSR 600 sports motorcycle, with carbon fiber accents. His bike will be parked inside the
FOCUS gallery where it will initially be seen during the exhibition through the right side of the glass facade.
My pearl-white, 2007 Honda CBR 600 sports motorcycle, with liquid-silver tribal wing graphics, will be
parked on the opposite side, mirroring my brother's bike. The motorcycles will be fitted with customized
license plates designed by Tandemic. The black motorcycle's license plate will read "FEAR" and have the
phrase 'The Hurricane State" underneath a red symbol for a hurricane. The white motorcycle will have
"HOPE" and 'The Sunshine State" with the traditional Floridian orange pictured above the text on the tag.
Both bikes will be footed with a "NOT FOR SALE" sign, indicating that the bikes themselves are not
intended to be sold, and suggesting that the sense of freedom that comes from riding a motorcycle cannot
be bartered with. The conflicting opinions reflected on the bikes' license plates both express inductive
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observations, but neither reaches a definitive deduction. An excerpt from The Chariot of Quality offers a
concise synapsis of the piece, and I feel merits this inclusion:
"There are generally two extremes for every argument. An optimist hopefully thinks that we are living in the best possible world. A pessimist fearfully believes that this is true. While both opinions can be supported with various facts and observational truths, neither are entirely accurate conclusions. The Quality of our present circumstances has an irrelevant past, since it can't be changed, and a vague future, because it cannot yet be determined. The Fear and Hope duality of human nature revolves around the Quality of theses perceptions. Goals are set for later on in life, and accomplishments occur in the pursuit of them. Once the objective has been achieved, new directives have already been placed in front of this, or will soon materialize. Subjective desires define the parameters of our journey towards a better tomorrow. In order to make sure that this is accomplished, we must Fear the worst and Hope for the best."
Breaking the Ban, aF-Uto UF's Smoking Policy
But they weren't cool because they smoked. They smoked because they were cool. The very same character traits of rebelliousness and impulsivity and risk-taking and indifference to the opinion of others and precocity that made them so compelling to their adolescent peers also make it almost inevitable that they would also be drawn to the ultimate expression of adolescent rebellion, risk-taking, impulsivity, indifference to others, and precocity: the cigarette.
(Gladwell, 232)
During the reception of our dual thesis exhibition, my brother and I will execute Breaking the Ban.
This is a performance in which we simultaneously smoke Tandem Strike cigarettes from the Home Safe/
Tandemic Portable Smokeless Station while inside the FOCUS gallery. The Home Safe designed
apparatus was born from a collaborative concept to design a transportable machine that would contain and
filter cigarette smoke and provide a way to eliminate the risk of secondhand inhalation. The demonstration
will begin by illustrating that there are possibilities for an alternative to denying the rights of smokers on UF
campus. Ultimately, this act of peaceful resistance proposes a solution to comprehensively eliminate the
dangers of secondhand smoke in nearly any situation" truth".
The Fear and Hope Expo Models and the CEO of TANDEMIC
"It might but only if you recognize that using sexually appealing spokespeople to attract attention to your exhibit is one component in a cohesive, coherent marketing strategy. Booth babes, as they're known, are more than just 'eye candy'. They should have a clear, defined role in your marketing plan. "Susan Friedman, Sex Sells... Or Does It?
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Businesses in America and Europe are not as heavily male-dominated as they are in countries like Japan. A rising number of women are assuming higher levels of power and prominence within the corporate world. The modern woman may be offended that a company blatantly objectifies females as a marketing strategy. Even if the products and services are bought and used primarily by men, this can still be problematic. Using sex to sell products or market new ideas is definitely a risk, and I am a risk taker.
As CEO of Tandemic, my marketing strategy mirrors pop culture and advertising by utilizing youth, beauty, and women. I began by collaborating with my wife and mother of three beautiful children, Laura Kubisz, to organize and enlisted a group of female UF students to perform as the Fear and Hope Expo Models during the reception. Each girl enthusiastically volunteered to participate after a brief presentation of my project's concepts and research into the use of sex in advertising. Every single person that I solicited for the position agreed and felt that would be an empowering experience. I have received much support and encouragement on this project from my peers. In fact, the UF sculpture shop technician, Brad Smith, explained the concept to his wife, Mary, and she was inspired. Mary Smith owns Scissors, a local beauty salon in Gainesville, Florida. She has volunteered her services for hair design and make-up application for the female models. In response to her overwhelming generosity and cooperation, I have incorporated a sign to thank and recognize Mary Smith for the support of her salon. The sign will advertise during the reception to my consumers that Scissors is both talented and bold. This exchange of services is mutually beneficial for both proprietors, and demonstrates how word of mouth can begin a network of relationships.
The Models' uniforms are white, cotton, sleeveless, "romper-style" ensembles that have lapels, and button- down fronts that connect to racy shorts. The attire is accessorized with front and back logos and insignia, a checkered belt around the waist, calf high, black leather, high-heel motorcycle boots, and cut-off, open knuckle riding gloves. The costume's design was also a collaborative effort with my wife. She selected the initial jumper, designed by Venus, which was to be appropriated by Tandemic, along with the
accessories. My concept for the appearance of the uniform was to combine a look of sophistication with
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independence, power, and sexuality. The fashionable one piece suit presents elements of professionalism and feminine prowess. The boots and gloves add a degree of strength and power to the over-all look. The completed design proposes that complexity and aptitude can be erotic in nature. This selected aesthetic pairs with both Tandemic and Home Safe in that both have elements of the traits presented by the Models' appearance.
The group of seven includes Julliar Nguyen, Charisse Calaquian, Sorina Vaziri, Kaitlin Comunale, Lane Kellman, Lee Rubin, and Emily Miller. All of the participants are students of Fine Arts at the University of Florida. I have explained a series of tasks that I have arranged for the artists to perform during my reception, but I welcomed their creative innovation. Although they will be dressed in identical uniforms, their presentation of personality and individual physical attributes will be entirely decided by each separate artist. I am interested in showing the diversity that exists beyond the surface characteristics. The specific functions of the artists will include welcoming the visitors, dispensing and selling multiples and providing change for money, stamping hands and distributing tickets for intermittent prize drawings, announcing prize recipients, assisting in marketing, and directing the customer to receive the proper information. These jobs will be randomly interchanged between all of the artists to further diversify the performances. The word of mouth advertisement, concerning the artists' involvement with Fear and Hope, has already influenced a gathering of people who anticipate their debuts, and look forward to the Expo. Additional Collaborative Declarations
The concept of Fear and Hope is a collaboration that began with a Manifesto, written and then proposed to my twin brother, which developed into a multidimensional system of participants and cooperation. The Tandemic Corporation has gone from a solo operated endeavor to the introduction of a small scale commercial industry. A significant part of the inception of my "company" was invested in the prospect of integrating a community effort. The care and devotion of many supporters have made it possible for me to continue my research.
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THE FUTURE OF TANDEMIC Corporation
Man is not the source of all things, as the subjective idealists would say. Nor is he the passive observer of all things, as the objective idealists and materialists would say. The Quality which creates the world emerges as a relationship between man and his experience. He is a participant in the creation of all things. (Pirsig, 384)
The continued research of Tandemic's theories will result from the audiences' participation and my reaction to their responses. Tandemic is a network interested in broadening the arena for protection by directly marketing to the potential consumer. Through the analysis of complications, and the exchange of experiences and understandings, Tandemic\n\\\ continue the pursuit of providing safety without negligence or discrimination. We will invent new ways to manage and control risk factors by using methods that connect individuals through joint initiatives and cooperation. Our goal is not to eliminate risk, but simply to provide safe ways for risk takers to enjoy the experience, overcome fears, and sculpt a hope for a better tomorrow.
TANDEMIC Remarks
The process of borrowing qualities from subcultures, in order to merge an idea with an aesthetic, can be the first step for a business to create a trend. After considering the product's function, a professional then selects a look that would appeal to potential consumers. Merchandise that is only available in select venues becomes exclusive to the customer of alternative brands. The subculture, which the appeal is directed towards, or reflects, becomes the initial consumer. The product is then shown on television and in magazine advertisements, and the mainstream is introduced to the new fashion. Conventional society also notices the style worn by "cool" people in public places. The next step is the most important word of mouth advertising. This causes an eventual social epidemic that transforms the product into a mainstream trend.
The disintegration of the product's popularity results from the reversal of this process. The trend begins to represent a new identity. The exclusivity of the brand is eventually traded off to increase the sale
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of the merchandise. The subculture that originally adopted the style now views it as an expression of conformity. The consumer rejects the product and attempts to redefine his or herself as an individual. Society responds to the negative word of mouth by discontinuing their interest as well, and looks to advertising and subcultures to invent a new fad. The process begins again.
By marketing to select groups of people, that have the right social influence, a business can start an epidemic. To continue the journey, they must revolve around the cycle of promoting that idea to the public. A product can only lose popularity if the business fails to respond to its consumers. Word of mouth can be manipulated to carry on the task of marketing as long the response remains positive. After all, it is an idea that creates the technology, and it is communication that sells the novelty to others. Tandem is any group of persons or objects working together; a Tandemic occurs when this happens in epic proportions.
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APPENDIX A
FEAR and HOPE
A collaborative manifesto by sculptors Jacob Christopher Kubisz and Joshua Caine Kubisz
PROPOSITION ONE: THE PREMISE
Ernest Bloch, in The Principle of Hope, explains how fear is passive and constraining, while hope is motivating and productive. The ideas expressed in our dual thesis exhibitions demonstrate that fear and hope are interdependent and share a common goal of progress. The success of hope lies within those whose fear turns towards dreams of a better tomorrow. Making those visions a reality once you "wake up" is the goal of hope. In stating that, "The only thing to fear is fear itself", FDR spoke to the idea that fear can paralyze one from progress, from moving forward, from succeeding, despite any challenges. We need not fear tomorrow or the next day. The only thing we should be afraid of is that fear which keeps us mired in self-pity and loss. If we can overcome that, we can move forward. Fear can also cause a person, group, or nation to act defensively at a time when they desperately need to be acting positively to do what needs to be done. If we never fear anything, then hope is an unavailing notion. Hope is defined then from envisioning a distant and radical change in status. Lack of this presents complacency where hope is an obsolete ideal. Hope then also demands fear. If that was not the case, one would be in a state of false security. Conversely, fear demands hope. Without that it would be despair.
PROPOSITION TWO: UTOPIAS/ DYSTOPIAS
Utopia doesn't exist, and literally means "nowhere". In his book which coined the term, Thomas Moore attempts to describe a fictional island where the situation seems idealistic and free from fear and hope. In review of his text, we find his work actually presents both elements existing simultaneously. With apprehension of losing their way of life, the population of Utopia stores gold with no other value than to provide a method to fund defense from neighboring countries in case of an attack. This is where an awareness of the possibility of loss instills the fear necessary to take these proactive measures. The people of Utopia also believe that conformity to their laws and a noble life will ensure that they will go to Heaven. Utopians understand this to be a paradise in the afterlife. This belief illustrates the hope for a positive outcome related to events and circumstances in one's life, and a break in the complacency of their current situation.
Actual dystopias have existed in history, such as in Nazi Germany. WWII featured fear of repressive social control systems, lack or total absence of individual freedoms and expressions, and constant states of warfare and violence. History and dystopian literature both have underlying cautionary tones, warning society that if we continue to live how we do, this will be the consequence. Fear drives those who acquire it towards the hope of escaping it. Dystopias are "somewhere", and they exist in the past as a reminder of the potential fate of ignoring them.
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PROPOSITION THREE: COEXISTENT AND COMPLEMENTARY BEHAVIORS
In Vision 65 Summary Lecture, R. Buckminster Fuller speaks of education leading to awareness, and its application to govern man's survival and enjoyment of life. He explains how he believes, "there is a plurality of coexistent behaviors in nature which are complementary." This theory has remained a scientific generalization, that is, "the discovery and statement of a principle that holds true without exceptions." For anything to exist there must be a counterpart. Within this logic, for every positive aspect of human nature there must also be a complementary negative. Both aspects exist individually, and simultaneously, towards a common end.
Hope and fear are interdependent of each other. They are coexistent behaviors. In a political realm, we cannot move forward without knowing and understanding the flaws in which we need to progress. Progress is complemented by fear. Fear is an unwilling participant in our social evolution. Fear presents a situation that is uncomfortable. Those that hope to escape from fear, dream of a solution, and move towards achieving that goal. The opposite of a Utopia is a dystopia, which needs to exist to identify the former. Utopias and dystopias are cyclical states of being that are in constant motion perpetuated by fear and driven by hope. The situation has a middle ground that is often termed present reality.
"We now know scientifically that for the first time in history there can be enough support continually all of expanding humanity at previously undreamed of and ever advancing standards of living and intellectual satisfaction in effective participation in the evolutionary processes. But we are frustrated from realizing our success by our different political systems and laws, which have all been devised to protect the few who have or have not adopted the system that promised the most in a bad bargain, or the most just system such as that which would provide for those whose labor produced the little that there was to go round." R. Buckminster Fuller
PROPOSITION FOUR: THE CONCLUSION
The fear and hope duality of our coexistent and complementary series provides a tension that is drawn within and between the bodies of work. The collaboration describes how imagination and reason can be at odds with one another. "The end is near", is an interesting and commonly heard phrase. Every end is also a beginning of something different. It would be more optimistic if it was said that "the beginning is near", or more accurate that "a change is coming". The world revolves in cycles, and people have feared the end since the beginning. Based on historical apocalyptic paranoia, we can learn that the only consistent aspect of time is change. It is not a question of "if"; it's a question of "when". By proposing other possibilities, this parallel exhibit demonstrates that there are different forms of social interaction between people that can be explored. It is another step towards becoming aware of our ever changing and evolving present reality that we exist in for the interim of our current circumstances. By continuing this line of questioning, it may be possible to side step the cycle of fear and hope, and move towards the comprehensive cultural and ecological evolution of our existence. This is not a fight against time, but a journey with it. We look forward to your response.
Jacob Christopher Kubisz and Joshua Caine Kubisz
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APPENDIX B
CHARIOT OF QUALITY
OPERATOR'S MANUA
By Sculptor Jacob Christopher Kubisz
PARTS
ASSEMBLY
OPERATION
. SERVICE AND ADJUSTMENTS WARRANTY
1
INTRODUCTION
Congratulations on the acknowledgement of your new vehicle'. Before you begin your journey, please review the following information:
There are generally two extremes for every argument. An optimist hopefully thinks that we are living in the best possible world. A pessimist fearfully believes that this is true. While both opinions can be supported with various facts and observational truths, neither are entirely accurate conclusions. The Quality of our present circumstances has an irrelevant past since it can't be changed, and a vague future, because it cannot yet be determined. The Fear and Hope duality of human nature revolves around the Quality of theses perceptions. Goals are set for later on in life, and accomplishments occur in the pursuit of them. Once the objective has been achieved, new directives have already been placed in front of this, or will soon materialize. Subjective desires define the parameters of our journey towards a better tomorrow, in order to make sure that this is accomplished, we must Fear the worst and Hope for the best. The following can be used as an operator's manual for the Chariot of Quality that will take you down the path of Progress and pursuit of Knowledge.
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PARTS...........................-.............................. ............___2
ASSEMBLY 3-4
OPERATION.................................-................ ...........................5
SERVICE AND ADJUSTMENTS..-................... ........................6-8
WARRANTY................................................. .............................8
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NO.
PART ID.
DESCRIPTION
1 Part A Knowledge1
2 PartB Chariot
3 Parte Progress
4 Part a Hope
S Part D Oliver
6 Partb Fear
7 PartE Quality
8 PartF Obstacle
Dilemma with an Example Solution
The optimistic outlook states that the glass is half full. The pessimistic take on this is that the glass as half empty. Both views are forms of inductions: reasoning from particular experiences to general truths. The current (Part E) of the contents of this glass can most accurately described as being composed of fifty percent liquid and fifty percent gas. This is the general (Part A) that we can begin to predict a specific observation from, or arrive at a deduction of logic. When an induction occurs, such as pessimism or optimism, an agenda is established that can prevent one from making a calculated decision. The fearful observer automatically applies the assumption that the glass will eventually become completely empty, because the situation can only become worse. The hopeful spectator appends his belief that the glass will just become fuller, because the condition can only get better. For both, to believe any differently, would undefined them as either optimistic or pessimistic, and begin to characterize a realistic view.
Unarguable truths that do not have an agenda: 1. OBSERVE
The glass is in fact fifty percent filled with water (HjO).
The air in the other fifty percent is equal to that of the kitchen's atmosphere.
The process of evaporation occurs from open containers of water under these same conditions.
Evaporation causes the gradual loss of water from the glass.
A CAUTION
'Knowledge can convert into fuel for the Chariot 2
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IMPORTANT:
(Part A) must move through the (Part B) in order for the (Part D) to reach a (Part E) conclusion.
2. POSITION
Consider the general observations.
Decide whether you would like to have more or less water in your glass.
Decide how fast you would prefer to reach your goal.
Prepare a solution.
The glass is most Itkely going to follow the path of the pessimist unless acted upon otherwise by a divergent entity.
Chose bom the following:
Fill the glass with more water to prevent evaporation from eliminating the liquid at a rate that best reflects your desire.
Allow the water in the glass to evaporate naturally.
Empty the contents at a rate that best reflects your desire.
4. ACTIVATE
By considering the worst and best possible scenarios, and applying objective (Part A) to your subjective resolution, you achieve the (Part E) you desire. The glass can now be viewed realistically and the potential of the former situation to become a (Part F) has been removed. The process has transformed the object into a means of progression, or fuel, for the (Part B).
Solutions to problems that are beyond the realm of general (Part A] must be achieved by using the inductive properties of (Part b) and (Part a) to make a deductive inference. Sometimes a (Part F) is unable to be transformed because there is no possible means of experience to acquire the (Part A) to (Part C} from. At this point, consider the worst possible outcome along with the best.
Example: What happens after a Part D has expired?
To continue (Part C) without knowing what is to become of your (Part B), after you are no longer the (Part D), can be a cumbersome notion. In order to escape falling victim to the cycle of (Part b) and (Part a), one must put both ends to rest. Some [Part b) that a (part 0) "soul" could go onto burn in a fiery eternity if they do not (Part C) a noble existence on Earth. Others might (Part a) that a lofty paradise awaits them for their morality in (Part D) form. By splitting the (Part F) into its two extremes, the whole is removed from the current path of travel and no longer prevents one from continuity. By keeping the (Part b) of the worst behind you, and the (Part a) for the best in front of you, secures that you will not be hit from the back or crash headfirst into the unexpected.
The general (PartA) available in this situation is Inconclusive for an attempt at a conversion of probabilities. Regardless of intent, the outcome cannot be definitively altered to support the (Part C) of the (Part B). This information, or lack thereof, should be evenly dispersed between the (Part aj and (Part b) exterior of your vehicle to receive and collect (Part A). Here, ignorance does not mean that you are unaware of the Information, but that you do not yet have the comprehension to use it to your benefit. By acknowledging the extremes of these circumstances, our consciousness becomes a bumper for the (Part F) in the path of (Parte) and receptacle for the (Part A} that fuels the journey.
ERVICE AND ADIUSTMENT
IMPORTANT: Maintain your vehicle and regulate the value at which you sight your (PartC). Remain centered in the (Part B) and allow the (PartA) to be accurately obtained.
When faced with a dilemma, one can easily become caught in the cycle of (Part b) and (Part a). The problem takes the center of the (Part B], which remains still as the (Part D) circles around the (Part F) until there is a deduction.This condition is known as "value rigidity".
When (Part b) strikes, it Is common to close fists tightly in preparation to run or fight. Contrary to this, when a (Part D) becomes overwhelmed by (Part a), their hand positions become open, flat, and fingers spread, as to welcome the sentiment Both postures are unreceptive to (Part A). Information and (Part F) hit the (Part D) directly, and without warning. In the case of (Part b), the information cannot be received because the hand (mind) is closed. The (Part a) arrangement allows the (Part A) to filter through the//nc/ersof the mind, never fully settling before it's gone.
TO RESTART CHARIOT:
Relax your hand and let go of ngid values that may be causing the (Part F) existence as your center.
Refuel your vehicle with the (Part A) necessary to reposition your (Part E) of value.
Transform the (Part F) to assist your subjective desires
Continue your journey of (Part C) in the pursuit of (Part A) within the (Part 8} of (PartE).
VALUE RIGIDITY
NOTE: in continuing thought on Robert M. Persig's metaphor, in "Zen and the Art of Motorcycle Maintenance", a solution anses to the "monkey trap" circumstance with this logic. The example given is that a monkey can be trapped by chaining a hollowed coconut, filled with rice, to a tree. The monkey is so stricken with "value rigidity" that it won't let go of the rice to free itself. Although the monkey should value its freedom without the rice more than the captivity with it, an alteration of hand posture would allow the monkey both. (Part a) and (Part b) will never free the monkey, but if it moves to the center of (Part E), the monkey is liberated and ready to
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receive the rice (PartA) that can be poured into its cradled hand. (Part E) allows you to gain insight through experience.
O
The (Part B) of (Part E) moves along the path of (Part C) with (PartA) being sent from every event or experience. This is made possible by having a cyclical course of travel. As the /Part D), you have only as much fuel as you are able to frons/ormfrom deduction, if your system breaks down from age or illness, your (Part C) stops as well. The passage that your (Part B) has taken beforehand caused alterations in its discourse with time. The orbital path of (Part C) is continually shifting as fluctuations are caused by the presence of (Part b) and (Part a) from an entire system of individual (Part B). (Part E) is a straight and easy way to (Part C), while (Part b) and (Part a) can be less productive paths towards a better tomorrow. (Part A) received is concentrated and transmitted to other receptive (Part B). Once a veh/cte has come to rest, a new (Part D) enters the center, at which the terminal (Part F) has been lodged, and performs inductive surgery to splice the object into its subjective halves. (Part C) is the soul of the (Part D), and its eternal presence continues through the paths of those who receive the (Part A) that is sent. A "lifetime" warranty is included with your (Part B), but the (Part C) is insured for infinity.
C ?? ?E?a/b
rf you have enjoyed Chariot of Quality, please read:
Fear and Hope Manifesto
By Sculptors: Jacob Christopher Kubisz & Joshua Came Kubisz
Support Progress and try these products!
TANDrMIC'M ^
tandem
VISIT US $ WWWJACOBCMBtSTOPneiSKiJBISiCOM
CHARIOT OF QUALtTY
OPERATOR'S MANUA
By Sculptor Jacob Christopher Kubisz
1
IANDI MIC'corporate
10
Printed inU.SA
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ILLUSTRATIONS
Illustration 1
Taboo Ad, 2010
Illustration 2
Taboo (Front), 2010
Illustration 3
Taboo (Back), 2010
SPBCIAL F5ATM.R.&S
Illustration 4
Toxic Ad, 2010
Illustration 5
Toxic Detail Diagram, 2010
Illustration 6
Toxic Homesafe Emergency Panel, 2010
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WEATHERPROOF CK+4RETTE CASE
SPeCIAL F5ATUR.EJS
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5
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EXHAUST
TAN^EMlG^TACTICAL-
Illustration 7
Tacf/ca/Ad, 2010
Illustration 8
Tactical Detail Diagram, 2010
Illustration 9
Tactical (Feature View), 2010
Illustration 10
7a//Ad, 2010
Illustration 11
Tail (Left 3 1/4 View), 2010
Illustration 12
Tail (On Stand), 2010
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Illustration 17
Tattoo Ad, 2011
Illustration 19
Tattoo (Top), 2011
Illustration 18
7affoo (Back), 2011
Illustration 20
Tattoo Mouth Air Intake, Nose Hook, and Labret Spike, 2011
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Illustration 20
Tandem Ultra Lubricated Ad, 2010
Illustration 22
Tandem Ultra Lubricated Condom Balloon Figures, 2010
Illustration 23
Tandem Ultra Lubricated Condoms, 2010
TANDEMS
Illustration 24
Tandem Good Vibrations Ad, 2011
Illustration 25
Tandem Good Vibrations Condom Balloon Figures, 2011
Illustration 26
Tandem Good Vibrations Condoms w/ Fortune Wrappers, 2011
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Illustration 29 Illustration 30
Tandem Holy Rollers Tandem Holy Rollers Condoms, 2011
Condom Balloon Figures, 2011
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Illustration 31
Tandem Strike Cigarettes Ad, 2010
Illustration 32
Tandem Strike Cigarette Figures, 2011
Illustration 33
Tandem Strike Cigarettes & Tandem Quality Matches Vending Machine, 2011
l -Strike anywhere H -Waterproof -Double sided
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Illustration 34
Tandem Quality Matches Ad, 2010
Illustration 35
Tandem Quality Matchbox, 2010
I lustration 36
Tancfem Quality Match, 2010
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Illustration 37
Tandem Ink Tattoo & Apparel, 2011
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BIBLIOGRAPHY
Utopias: Documents of Contemporary Art, ed. Richard Noble. London: Whitechapel Gallery, 2009.
Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. New York: Back Bay Books/Little, Brown and Company, 2002.
Pirsig, Robert M. Zen and the Art of Motorcycle Maintenance: An Inquiry into Values. New York: Harper Collins Publishers, 1999
Thompson, Hunter S. Hell's Angels: A Strange and Terrible Saga. New York: Ballantine Books, The Random House Publishing Group, 1995.
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BIOGRAPHICAL SKETCH
Jacob Christopher Kubisz was born on June 10,1977. He has lived in Illinois, Wisconsin, Indiana, and Florida. Kubisz attended Indiana University, in Bloomington, Indiana for his undergraduate degree. In 2007, he received a Bachelor of Fine Arts in sculpture and minored in art history. In 2009, Kubisz received the University of Florida's Alumni Fellowship Award to attend graduate school in the School of Art and Art History Master of Fine Art program for sculpture. He has been nominated by his committee Chair, Celeste Roberge, for the Outstanding Student Achievement Award in Contemporary Sculpture for 2011. For more information, please visitwww.tandemic.org.
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Full Text

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1 TANDEMIC By Jacob Christopher Kubisz SUPERVISORY COMMITTEE: Celeste Roberge, Chair Sergio Vega, Member Robert Mueller, Member Sean Miller, Member Project in Lieu of Thesis Presented to the College of Fine Arts of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Fine Arts UNIVERSITY OF FLORIDA 2011

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2 2011 Jacob Christopher Kubisz

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3 To My Family and Friends

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4 ACKNOWLEDGMENTS I thank my father, John B. Kubisz, the only man that I will ever owe. I thank my loving and supportive wife, Laura Kubisz, and my three beautiful children, Julian, Jaeden, and Jasira, for inspiring me. Id like to offer a special thanks to my twin brother, Josh Kubisz, who has been, and always will be, my biggest critic. I also would like to thank Richard Heipp and Julia Morrisroe for the New York trip, with another thanks to both for Hei pp s Professional Practices Seminar and Morrisroes class on Utopias and Dystopias I want to thank all of the participants in my project that helped me attain my goals. I additionally thank my committee members, Celeste Roberge, Sergio Vega, Sean Miller, and Robert Mueller for exceeding support, demanding perfection, and accepting nothing less

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5 TABLE OF CONTENTS ACKNOWLEDGMENT S... .4 LIST OF ILLUSTRATION S.......6 ABSTRAC T... ...... 7 T ANDEMIC CO RPORATIO N....9 RISK AND SAFET Y.. 11 TRENDS IN THE MARKE T. 12 TANDEMIC HELMETS.....13 Taboo Toxic Tactical Tail Tech Tattoo REVISITING RISK20 THE MULTIPLE S.. 21 Ta ndem Brand Latex Condoms Tandem Ultra Lubricated Tandem Good Vibrations Tandem Holy Rollers Tandem Strike Cigarettes Tandem Quality Matches and The Chariot of Quality Operators Manual Tandem Ink Tattoo and Apparel COLLABORATIONS AND PERFORMANCES34 Dilemma Breaking the Ban, a FU to UFs Smoking Policy The Fear and Hope Expo Models and the CEO of TANDEMIC Additional Collaborative Declarations THE FUTURE OF TANDEMIC CORPORATIO N. 38 TANDEMIC Remarks APPENDICE S...40 APENDIX A FEAR and HOPE, a collaborative manifesto APENDIX B CHARIOT OF QUALITY OPERATORS MANUEL I LLUSTRATION S.....45 BIBLIOGRAPHY...54 BIOGRAPHICAL SK ETCH... .. 55

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6 LIST OF ILLUSTRATIONS Illustrations 1 T aboo Ad 2010 2 Taboo (Front) 2010 3 Taboo (Back) 2010 4 T oxic Ad 2010 5 Toxic Detail Diagram, 2010 6 Toxic Homesafe Emergency Panel, 2010 7 T actical Ad 2010 8 Tactical Detail Diagram 2010 9 Tactical (Feature View), 2010 10 T ail Ad 2010 11 Tail (Left 3 View) 2010 12 Tail (On Stand), 2010 13 T ech Ad 2011 14 Tech Detail Diagram, 2011 15 Tech Mechanic Side, 2011 16 Tech Medic Side, 2011 17 T attoo Ad 2011 18 Tattoo (Back) 2011 19 Tattoo (Top) 2011 20 T attoo Mouth Air Intake, Nose Hook, and Labret Spike, 2011 21 Tandem Ultra Lubricated Ad 2010 22 Tandem Ultra Lubricated Condom Balloon Figures, 2010 23 Tandem Ultra Lubricated Condoms 2010 24 Tandem Good Vibrations Ad 2011 25 Tandem Good Vibrations Condom s, Balloon Figures, 2011 26 Tandem Good Vibrations Condoms w/ Fortune Wrappers, 2011 27 Tandem Holy Rollers Ad 2011 28 Tandem Holy Rollers 2011 29 Tandem Holy Rollers Condom Balloon Figures 2011 30 Tandem Holy Roller s Condoms 2011 31 Tandem Strike Cigarettes Ad 2010 32 Tandem Strike Cigarettes Vending Machine, 2011 33 Tandem Strike Cigarette Figures, 2011 34 Tandem Quality Matches Ad 2010 35 Tandem Quality Matchbox 2010 36 Tandem Quality Match 2010 37 Tandem Ink Tattoo & Apparel Ad 2011 38 Tandem Ink Apparel 2011 39 Tandem Ink Tattoos 2011

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7 Abstract of Project in Lieu of Thesis Presented to the College of Fine Arts of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Fine Arts TANDEMIC By Jacob Christopher Kubisz May 2011 Chair: Celeste Roberge Major: Art The Tandemic Corporation promotes hope for a better tomorrow by delivering ways to overcome our fears in risk taking. This corporation of my invention produces a series of products designed to protect life in potentially unsafe activities associated with American subcultures. My corporation carries various brands and products including motorcycle helmets, doublesided matches, cigarettes, condoms, temporary tattoos, and apparel. In the spirit of Dada and Surrealism interventions on the ready made, I modify these items and multiples to perform a specific function or carry a new visual aesthetic invested with attributes of specific subcultural identities. The fully functional designs sustain and normalize dystopian aspects of society, while offering utopian solutions for our fears. These limited edition products direct their appeal towards subcultures, commercial interests, and high art connoisseurs simultaneously. Tandemic is presented in three ways: 1. A website that advertises the mer chandise www.tandemic.org 2. A tradeshow stand used to display the products and give them a legitimate platform for marketing. 3. A promotional performance in which I assume the role of CEO of the Tandemic Corporation.

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8 The outwardly fearful objects promoted by Tandemic demonstrate less desirable aspects of our society while proposing designs for a hopeful alternative from exclusion. The audience is left to interpret the rationality of my products as leading the way in the path of progress, or as an absurd proposal that portrays the unresolved contradictions of our indeterminate future.

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9 TANDEMIC Corporation The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. (Gladwell 33) I began college at Purdue University in a premed program, right on schedule after high school. It was not long before I lost interest with the program and decided to take a risk. Leaving the conformities of academia in the wintery town of Lafayette, Indiana, I ventured back to sunny Ft. Myers, Florida and began a successful career in sales. I realized quickly that I had a distinct ability to sell products and market ideas to people. The reason I excelled in the field was because I enjoyed it. It was the thrill of the kill, and if you dont sell them they sold you kind of attitude that fueled my passion. I also modestly admired the ability to affect the consumers life in a positive way. I have experience in virtually every type of sales marketing strategies available in the arsenal of tactics. I compare sales to art in many regards. The act of selling concerns sculpting a relationship with the audience. Art is communication and interactions After all, if art does not say anything, or affect its viewers, then it was not very successful in selling the concept s relationship to the audience. There are also, probably in every culture, in every civilization, real places places that do exist and that are formed in the very founding of society which are something like counter sites, a kind of effectively enacted utopia in which the real sites, all the other real sites that can be found within the culture, are simultaneously represented, contested, and inverted. Places of this kind are outside of all places, even though it may be possible to indicate their location in reality. Because these places are absolutely different from all the sites that they reflect and speak about, I shall call them, by way of contrast to utopias, heterotopias. Michel Foucault Of Other Spaces, 1967 I never left the business of sales, although I no longer refer to myself as a salesperson directly. I have also never truly returned to the predictability of conventional academics. I incorporate my acquired sales skills into my current project that presents my research in a nontraditional fashion. My unique perspective as CEO of Tandemic allows me to use the tactics of marketing to present my ideas and political standpoints in the form of products and performances. The project is arranged in the context of a trade

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10 show exposition. The theme presents a platform for expression in the realm of a heterotopia I call Fear and Hope.

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11 RISK AND SAFETY Life is either a daring adventure or nothing. Security does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than exposure. Helen Keller, 1880 1968 My project in lieu of thesis, Tandemic, examines the predisposition towards risk in todays culture. This uncompromising trait of modern society generates a need for protection. In general, risk is usually considered to be the complement of safety; that is the notion of that which is not safe, is a risk. My project portrays the relationship of risk to safety as being synchronous. That which is safe is defined by the inherent risk, and that particular risk delineates a specific design for protection or prevention. Risk factors are the true engineers of safety. It seems the dilemma is not to invent new ways to safeguard us from risk, but to be able to market that protection towards risk takers. The creation of Tandemic investigates placing the market for safety in a context of danger in an effort to more directly advertise to the potential consumer. A recent study by Shane Frederick at MIT, published in the Journal of Economic Perspectives claims that performance on a simple math test predicted risk taking behavior. The study begins by asking subj ects to take the Cognitive Reflection Test (CRT), which consists of three simple math questions: 1. A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? 2. If it takes 5 machines 5 minutes to make 5 widgets, how long does it take 100 machines to make 100 widgets? 3. In a lake, there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half the lake? Then subjects are asked two other types of questions: (a) Would you rather have $3400 now or $3800 in two weeks? (b) Would you rather have a guaranteed $1000, or a 90% chance of $5000? Take the test, record your response and I will address your answers later in the explanation of my project.

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12 TRENDS IN THE MARKET Merely by manipulating the size of a group, we can dramatically improve its receptivity to new ideas. By tinkering with the presentation of information, we can significantly improve its stic kiness. Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics (Gladwell, 259 ) My research into marketing my products examines the role of alternative identities within the mainstream of American culture, by proposing an absurdly hopeful heterodox model of cultural hegemony. This premise is based on the assumption that the mainstream is mainly defined by consumption. However, consumerism also provides venues to accept and recharacterize negative aspects of subcultures. In that manner, commercial traits reinvent subcultures, or blur the lines of distinction between different groups to promote consumption. The process begins with the commercialization of sub cultural aesthetics into the conventional market. Businesses often seek to capitalize on the stylistic allure of subcultures in search of what many see as cool. This method of cultural appropriation may often result in the demise or progression of the subculture with the branding of once unique and specific expressions. The result is the disintegration of radical differences which leads to even greater stylistic ties to excess and exaggeration for these groups. Members of a subculture continue to implement new styles that appear foreign to mainstream society. This system presents a steady stream of trends which may be commercially adopted. The effect is a comprehensive cultural evolution perpetuated by the cyclical nature of the process.

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13 TANDEMIC HELMETS The Edge... There is no honest way to explain it because the only people who really know where it is are the ones who have gone over. The others the living are those who pushed their luck as far as they felt they could handle it, and then pulled back, or slowed down, or did whatever they had to when it came time to choose between Now and Later. Hunter S. Thompson, 19372005 Tandemic begins by exploring my own anxiety with personal decisions that I have made despite the risks involv ed, and the solutions I have devised to remain safe from danger. Being a motorcycle rider, and a father of three, I am also a true believer in being a safe risk taker Statistically, 82% of all motorcycle fatalitie s could have been prevented with the proper use of a full face helmet. I love to ride. I cannot stay away from it. A helmet is more to me than simple protection; it is my armor. I put my helmet on and it changes my frame of mind. I become battle ready, and fear does not exist in this dimension. Ridin g is something most people do not need to do but ra ther feel compelled to experience for various reasons ranging from passion to practicality. For me, nothing feels quite like a motorcycle. It is as close to flying as anything I have ever felt. I become one with a machine that moves and bends with my every move as if I am controlling it with my mind. I feel bionic. It is as if I have somehow upgraded my mortal abilities and surpassed the confines of human potential. This amazing sense of freedom is worth all the risk to me. In fact tempting danger and averting the consequences heightens the superhuman experience. Robert Pirsig describes this feeling in Zen and the Art of Motorcycle Maintenance: "Youre completely in contact with it all. Youre in the scene, not just watching it anymore, and the sense of presence is overwhelming. In an effort to extend marketing, functionality, and the potential of protective motorcycle gear, Tandemic Helmets opens with six new designs in safety. Tandemic Helmets suggest paradoxical solutions where safety and danger can coexist. The six helmets are exhibited on the top of spear like stands The unsettling appearance and display of my helmets are intended to create the allure of danger contrary to their actual purpose. Each design proposes a solution to a dilemma in the functionality or visual aesthetics of typical ful lface motorcycle helmets. Eight inch digital frames on each helmet stand transition through

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14 advertisements, diagrams, and text that inform s the potential consumer about the products features or purpose. The alterations that I have made to Tandemic Helmets are my response to the motorcycle riders that do not wear full face protection. Taboo We have in our minds a very real a priori motorcycle whose existence we have no reason to doubt, whose reality can be confirmed anytime. (Pirsig, 132) The first helmet I designed for my project is Taboo. It is one of three covered helmets in the sextuple. A motorcycle helmet is specifically engineered to protect a human head in the event of an accident. Its construction is based on functionality, and few structural alterations can be made that will not compromise the reliability of its performance. A typical a priori image of a full face helmet may only vary then mainly on color or graphics from person to person. The a priori image of the wearer of the a priori helmet becomes the concern of Taboo. The first mental representation conjured by the phrase full -f ace motorcycle helmet is your preconceived image of that term. The image you induct of the wearer may be less defined by physical characteristics, and more by imagined personality traits. The identity of the wearer is replaced by collective stereotypes. The person wearing the helmet is most likely a risk taker. Danger is exciting, and riding a motorcycle is dangerous. This simple in duction may result in a series of concurrent reasoning that suggests the person is also sexually exciting. A similar line of judgment is applied to typecas t a minivan driver a s most likely being a soccer mom, and therefore not exciting. The function of the object imagined contributes to the a priori characteristics of the user. Helmets are sexy, because they represent risk taking. Taboo is a full face motorc ycle helmet that has been upholstered in 100% genuine black leather and designed to look like a fetish bondage mask. A mask functions to disguise or distort our perception of the wearer. T his mask has significant implications that surround its image. It is a strong visual symbol, much like a motorcycle helmet. Some find it strange and terrifying, while others find it sexual in nature. The

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15 master bondage mask was created to appear both frightening and stimulating. Its associa tions to the realm of sexual deviance create an identity that is infused within its form. By combining the symbolic mask with the iconic motorcycle helmet, a new visual aesthetic is created that reinvents both images as one. Societys risk takers are incli ned towards new experiences and uncertainty. Taboo masks safety in the context of danger and excitement. The process creates an unfamiliar form with new connotations and potential capacities for appeal to the consumer of protective safety gear. Toxic Toxi c initiated the three modified varieties of Tandemic Helmets My directive was to create a motorcycle helmet that would offer a more extensive range of protection for the wearer and accommodate those who are equally concerned with safety and appearance. An example of a similar solution is a bandana. The bandana was developed for protective or decorative purposes. It can serve to maintain personal hygiene or be used as a particulate face mask, scarf, disguise, or mouth gag. A bandana can also represent a personal declaration of style or membership to a particular group. The widespread applications of the bandana make it an easily marketable item. Multifunctional devices package technology with novelty to increase consumer appeal. Toxic is a fullface, black rubber toned, motorcycle helmet that has been modified to perform as a functional gas mask. It includes a fitted face piece on the interior connected with two army green NATO filters on the exter ior The helmet also has an emergency impact panel on the top of it that ejects upon significant impact revealing instructions on how to safely exercise the potentially dangerous situation of a motorcycle accident. The message reads: ATTENTION: If you can read this message, Ive been in an accident. Do not attempt to move me. Call 9 11. Please notify the numbers below: NAME ___________________ HOME # __________________ EMERGENCY# ___________________

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16 Toxic is additionally equipped with a motion sensor that alerts drivers to the wearers location on and off their motorcycle with a flashing red triangle. As a final consideration, the helmet provides an in tegrated valve for a ttaching a drinking tube that is included for hydration without the removal of your protective gear. The features and design of Toxic make it the bandana of motorcycle helmets. It presents a fashionable way to resolve a number of safety concerns in one device. Tactical Tactical in military terms, means designed for a limited or specific purpose. Tactical is the second modified helmet in the series. This helmet s purpose is to provide a safe way for motorcyclists to enjoy their favorite tobacco option while riding. Many rider s endanger themselves by operating a motorcycle without full face protection to smoke a cigarette on the go. The simple solution is to not smoke while riding a motorcycle, but many are not convinced that the risk outweighs the alternative. T here is no mark et for exclusion. By denying individuals their personal freedom, an ultimatum is established that communicates as a threat to the potential consumer Most risk takers value independence over immediate protection if a situation demands a decision between the two. F or similar reasons, an individual may choose to smoke cigarettes despite the risks, for lack of a comparable safe alternative. Tactical offers specialized features that insure a secure ride, and a pleasurable smoking experience. Spring activated covers flip open, with the push of a button, revealing two devices in the lower front region of the helmet. One device has a conical insert that allows for various diameters of rolled tobacco insertion. The other device exhausts the exhaled smoke from your helmet. Bite valves on the interior mouth region are connected to the exterior devices by tubes that allow a person to smoke a cigarette while wearing a full face helmet. Other features include a weatherproof cigarette case, windproof lighter with retract cable, a covered ashtray built in to the top of the helmet, and a strap for storing partially smoked cigarettes. The helmet takes on a militant appearance that has been a popular trend in many motorcycle helmets, such as the skull cap and half helmet.

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17 Tail One could cover anything with fur Pablo Picasso This covered helmet was designed in response to my increasing aware ness of prevailing masculinity in my sculpture. Full face helmets are inherently phallic in form, and my previous designs have pervaded this association with even more maledominated references Tail mocks the expected machismo aesthetic of Tandemic Helmets It adopts a prototypical full face helmet and covers it with the fur of a Royal Sago Blue Fox. The resulting form can be seen as almost absurdly conflicting. It is Modish, ironic and simultaneously attractive and unsettling. Tail transforms the traditional helmet into sens uous, sexually punning safety wear. The second step in my process involves the discovery of a marketing strategy. The use of fur in fashion has become the focus of boycotts on the opinion that it is cruel and unnecessary. Despite the controversy, fur is still worn in most mild and cool climates around the world due to its superior warmth and durability. It is also sometimes associated with glamour and lavish spending. The use of green PR or green marketing is used in order to promote a perception that a company's policies or products are environmentally friendly As an added satirical element, I market my fur helmet as both glamorous and green. The advertisement reads: At a time when we are all trying to be conscious of how our lifestyles affect nature, fur is an excellent choice. Like leather, suede, and shearling, fur is a natural and sustainable product, a true gift of nature. The softness and glamour you desire is now combined with the full face protection you need. With Tail you can go green, look glamorous, and take a ride on the wild side! Tech The invention of Tec h the final modified helmet in the sequence, was inspired by a motorcycle gang called the EMS Angels This is a group of CPR and/ or First Aid trained, First Responders, EMTs, Paramedics, Nurses, Physicians, Firefighters and Police Officers who ride to save lives and patrol the streets for drivers in need of assistance. Their collective mission has redefined the potential of gang

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18 relations in motorcycle subculture. My mission was to honor their commitment by designing a helmet that would offer protection and provide the wearer means to assist in emergency situations Tech is divided into two halves. One side of the full face helmet is gloss white, and contains paramedic gear for medical emergencies. The other side is liquid silver, and has mechanic al devices for repair and technical assistance. Many vehicles are equipped with standard first aid kits and roadside emergency tools, but a motorcycle is not usually as prepared. Their lack of storage space makes it difficult for riders to carry the necessary gear for emergency situations. The design of Tech permits the wearer to ergonomically access lifesaving devic es and tools for repair. The organization of Tech is intended to maximize efficiency by reducing the time needed to locate essential instruments This helmet packs everything the wearer needs to be a real street hero. More than 1,000 avoidable deaths occur needlessly each year in the nation because of inefficiencies in the cities' emergency systems. P recious minutes are unaccounted for minutes that are lost as the call for help is routed through a busy dispatch center or as crews navigate their way to the victim's side. This can be the difference between making it home safely or not. Tech comes to the rescue because every minute counts, and can make the difference between life and death. Tattoo "In the Western world, tattoos were once the marks of rebels, bikers or ex convicts. They were a sign of subcultures, and to "normal" people, they were a sign of an unsavory char acter. That's changing, though. Tattoos are going mainstream, and now it turns out that the last person you would expect to have one, does. Adam Di Stefano Tattoos have served as rites of passage, marks of status and rank, symbols of religious and sp iritual devotion, decorations for bravery, sexual lures and marks of fertility, pledges of love, punishment, amulets and talismans, and protection. The final covered variation of Tandemic Helmets explores the relationship of tattoos to motorcycle subculture. Tattoos can mean different things to bikers, but they all indicate commitment An example of this commitment is the tattooing related to bikers' pledge to their bikes,

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19 or the brand of their bi kes. Harley Davidson has been emblemized on the hides of many bikers for the past 80 years. The Harley Davidson motorcycle is iconic in the biker subculture. As such, the loyalty to the brand for the better part of a century is legendary. Tattoo is upholstered with a synthetic representation of human skin, and is designed to look as if a mans face has been stretched over a full face motorcycle helmet. The material consists of latex and silicone that has been hand tinted and stitched together with medical grade sutures. My research into the fabrication of the skin led me to contact an artist in France named Olivier Goulet. Goulet has a business that he calls Skin Bag. The company designs chic clothing and accessories that appear to be made of human skin taxidermy. The products are actually created by using a unique process to manufacture a blend of latex and silicone that can be sewn and worn. The result is a very macabre and convincing fabric that resembles the look and feel of human skin. The fashion trend has scarcely reached the United States, but it is all the rave in France. Goulet has passed his formula on to me for the creation of Tattoo. The helmet is covered in custom tattoos that reference freedom and spiritual enlightenment. The focal tattoo designs incorporate the logos of Tandemic Helmets in the front and back, initiating the notion of loyalty and commitment to the brand. The face includes a mustache and beard made from real human hair, and is finished with surgical steel, face piercing ornamentation. The helmet presents unique expressions of individuality connected with a distinctive pledge to Tandemic The radical presence of Tattoo markets the helmet by creating a vividly memorable impression on the prospective consumer. A dditionally the product serves as a graphic reminder to wear full face protection by offering a gruesome portrayal regarding the consequence of neglect.

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20 REVISITING RISK Concerning your Cognitive Reflection Test responses, my research indicates that questions of type (a) are shown to provide some measure of your "time preference" how patient you are when it comes to money matters while questions of type (b) provide a measure of your degree of risk taking; people who prefer the more certain but lower expectedvalue item are more risk averse than those who choose the opposite. Frederick found that subjects who scored well on the CRT also tended to be more "patient" on questions like (a) and more risk taking on questions like (b). The test measures the ability to overcome impulsive answers. Each of the questions has an "obvious" answer (10 cents, 100 minutes, and 24 days) but those are incorrect; high-score rs thus need to be able to inhibit the wrong answer as well as calculate the correct one; they tend to be more patient and methodical The correct responses to the questions are: 1. If the ball costs 10 cents and the bat is $1 more than the ball, then the bat is $1.10 and the two combined cannot be $1.10. If the ball is .05 and the bat is 1.05... then the bat is one dollar more than the ball combined they are 1.10 2. Each machine makes widgets in five minutes, if you have 100 machines, it will make 100 widgets in five minutes. 3. The patch doubles each day; therefore one day before it is covered entirely will only cover half of the lake in 47 days. The result of the test does not examine whether or not you are a risk taker, but to what degree you take risks. Risk factors are everywhere. Risk taking can be compared to living we all do it, some more than others

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21 THE MULTIPLES It is safe to say that word of mouth is even in this age of mass communication and multimilliondollar advertising campaigns still the most importa nt form of human communication. (Gladwell, 32) I intend for my artwork to function as an actual business and expand my conceptual artistic endeavor. In this way, I will communicate to mass culture and the marketplace to reach a larger audience. My project promotes individuality and personal freedom by injecting a political agenda into my sculpture in the form of written text, advertisements, performance, and visual metaphors. Variations of functional products including customized condoms, handmade cigarettes, and exclusive doublesided matches are sold from wall mounted vending machines adorned with evocative sculptural elements and advertisements. Tandemic also carries a line of t shirts and temporary tattoos that advertise my projects concepts The products are sold under my companys subsidiary brand, Tandem The term "tandem" can be used generally to refer to any group of persons or objects working together. Tandem is a line of products that work together with people to achieve a common objective. The multiples are made easily affordable in an effort to reach more people with my sociopolitical ideas. My goal is to make my audience part of an interactive advertising system as both the consumers and promoters of Tandemic Tandem Brand Latex Condoms There is a simple way to package information that, under the right circumstances, can make it irresistible. (Gladwell, 132 ) For me, a condom represents the edge of life and death. It stands as a near worldwide icon for today s youth. The presence of a condom is the absence of life, and the absence of a condom is the creation of the living. The condom is also a symbol of safety and responsibility because of its ability to prevent the spread of disease. The condom campaign has become a social epidemic. The male latex condom is the second most used form of nonpermanent contraceptive, and is considered one of the best birth control methods out in the market today. Unlike other contraceptives theyve been proven to be

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22 effective in the use of STD and HIV/AIDS prevention. Condoms have given their users the freedom of choice. They do not promote sex sex does a pretty good job of that by itself they endorse the right to have sex safely if you choose to. This amazing invention has popularized safety, and in many ways made it cool. To me, a condom seems to be the ultimate form of ready made sculpture. It is a functional device that is universally implemented in social and sexual activities, inspires conversation, sparks religious debates, triggers moral discussions, effects every level of human emotion, saves lives, or prevents life from ever happening. All of that power exists in a 2 inch, square wrapper. It appears that the best things really do to come in small packages. Tandem Ultra Lubricated That is the paradox of the epidemic: in order to create one contagious movement, you often have to cre ate many small movements first. (Gladwell, 192 ) Tandem Ultra Lubricated is my first customized brand of latex condoms. I created this multiple to represent the first visual metaphor of my concepts. The condom is a device that makes sex, an otherwise potentially dangerous activity, into a low risk situation. Congruently, a helmet provides a safe way to limit the dangers of riding a motorcycle. I designed the condoms logo to include a full face motorcycle helmet silhouette to signify protection and dependability. T his parallel, illustrated on the wrapper of the condom communicates a notion that sex is more adventurous and fun with the use of a Tandem Brand Latex Condom The exclusivity of the product directs its appeal towards those who may be opposed to purchasing mainstream brands By purchasing my condoms, the consumers are led to feel that they are trendsetter s, and are buying a unique expression of independence. Over the last year, I have distributed hundreds of my condom multiples by hand to pilot the series. The first art show that premiered my condoms being sold from a vending machine, quickly dispensed $15.75 of condoms, at 75 each, in a 2 hour time frame. I discovered by conversing with the buyers, that they were primarily purchasing the condom merely for the novelty that it presented. Many of the same

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23 people later reported that they had used the condom and enjoyed the experience. A number of individuals admitted that if it wasnt for buying my condom, they may have engaged in unprotected sex, as the moment came unexpectedly. The product was a success. It became a work ing model that proved a market for protection exists outside of traditional platforms. All in all, the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act. Marcel Duchamp, 18871968 The idea behind Tandem Ultra Lubricated developed into a full scale marketing endeavor. Using digital technology and cutting edge software, I invented a method to advertise my product by creating physical representations of the brand. By designing the forms in a computer generated virtual realm I was able to produce a surreal rendering that could be printed in full color, 3dimensional format on a rapid prototype z printer The forms are finished in a glass like glaze, and mounted on a cast base of clear resin. The tactile advertisement features small, balloonlike, male and female figures that are designed to look as if they were made by twisting an inflated condom to shape a humanoid form. The tandem figures are seated on a motorcycle of equal conception. The sculpture adorns the top of a customized, coin operated vending machine that dispenses the condoms. The machines front displays 2dimensional images and text that further advertise the product and my concepts. Each condom has my website address printed on the wrapper, and functions as my trademark. By using a condom as a business card, more people are likely to keep the information close to them, instead of disregarding it as just another piece of paper. It also increases curiosity and the likelihood that someone may actually visit the site. As an added measure of marketing, I designed digital advertisements that connect with the consumer through humor and irony. My website showcases the ads and gives the viewer an incentive to read more about my theories. My project includes a separate, eight inch digital frame, positioned near the condom vending machines, which cycles through various still fram es of the ads.

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24 The use of Tandem Ultra Lubricated in sex has been described to me by it s consumers with an unexpected se nse of pride. There is something that people enjoy about the idea of having sex by means of a sculpture. It is as if in a way, by using the condom, the act of sex has been elevated to the status of high art. I have discovered that the brand has also appealed to those who practice gay sex. It has come to my attention that marketing an overly greased condom which comes in a rainbow of colors, may have translated as being subtly suggestive towards the homosexual population. Although this was not my original intention, I enjoy the interpretation, and I welcome the outcome. The machine advertisement for Tandem Ultra Lubricated features a road sign that reads, CAUTION: SLIPPERY WHEN WET, and has the catch phrase, Where some see danger, we see opportunity I think that about sums it up. Tandem Good Vibrations My second variation of customized condoms I call T andem Good Vibrations This is a ribbed condom that contains a vaguely prophetic message on the wrapper. The condom is held in an additional covering that resembles a paper matchbook printed with my logo and website. The condoms are individually and randomly sold to customers who purchase the product from its vending machine. The patron can then open the matchbook cover and reveal the hidden message. The fortunes are comprised of hand selected political inferences and personal observations that reflect my t heories. The concept was inspired by the fortune cookie. Fortune cookies have become an iconic symbol in American culture, inspiring many products. There is a common joke involving fortune cookies that involves attaching "between the sheets" or "in bed" to the end of the fortune, usually creating a sexual innuendo or other bizarre messages (e.g., Your artistic talents win the approval and applause of others. [in bed]"). Although many people do not take the message in a fortune cookie as a serious and accurate prediction, many of them consider it part of the game that the entire cookie must be consumed in order for the fortune to come true. Variations on this idea include not eating the cookie if a fortune seems unlucky, eating the entire cookie as well as the fortune, eating the entire cookie before reading the fortune, or reading the

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25 fortune before any of the cookie is eaten. While some people believe the fortune will not come true if it is read aloud, or read at all, other people follow rules involving how the cookie is selectedincluding selecting a cookie with closed eyes, passing a cookie to another person at the table, or choosing the cookie that seems to be pointing directly at you. Some people believe that there should be at least one extra cookie so that every person has a choice to make. In any case, it is not the cookie that has popularized the product, it is the fortune. People will consume the cookie for superstitious beliefs or entertainment. This proves to me that subversive marketing can not only sell products to individuals who wouldnt normally purchase them, but also get consumers to use the product. My goal is to begin to establish the same type of phenomenon with my condoms as the fortune cookie. The novelty of purchasing pseudo-p sychic advice can entice the consumer into buying the condom as a secondary product. The condom may then be kept for later use, or become a way to fulfill the prophecy of the message. The ritualistic practices that surround the fortune cookie have developed after the invention was popularized. The innovative trend had unforeseen repercussions, which is mildly ironic in that the cookies are supposed to be predictive. The motorcycle is obviously a sexual symbol. Its whats called a phallic locomotor symbo l. Its an extension of ones body, a power between ones legs. (Thompson, 86) The figures that I designed for the vending machine advertisement are modeled to look like inflated, ribbed condoms. A female figure is straddled on top of the male figure engaging in a sexual position known as riding. The two caricatures are also perched on a ribbed condom motorcycle as their platform for relation. The brand is illustrated by making an association to the vibrations that can be felt from riding a motorcycle to the ribbed texture of the condom causing a similar effect for its users. Vibrations or vibes can also refer to an emotional aura experienced instinctively Tandem Good Vibrations overtly packages sex with novelty and entertainment, but offers it in the form of protection. The advertisement alludes to the source of my marketing strategy and challenges the product by comparison in asking to use

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26 i t, because you cant have sex with a cookie Tandem Holy Rollers The last condom variation in the trio is Tandem Holy Rollers This is a blessed condom that comes in four heavenly delicious flavors. The inspiration for the brand came from a recent statement by the Pope. In reference to the role condoms play in the prevention of HIV in Africa, the Pope said, "You can't resolve it with the distribution of condoms. On the contrary, it increases the problem." Internationally, people were stunned at the Pope's scientific ignorance and indifference to human suffering. Africa, after all, is a continent with more than 22 million people living with the disease. Only thin strips of latex have stopped this figure from rapidly multiplying and leaving behind an even more horrific trail of death. I found it ironic that a Pope fixated on reversing the decline of the Catholic Church in Western Europe would declare something so out of touch with the modern world. For people who share my opinion, h is unconscionable statement has transformed him into a relic on the verge of irrelevance. There is something pathological and perverse in the psyche of people willing to do enormous wrong in order to prove their doctrine right. In an effort to protest the Catholic religions views on condom use, Ive initiated Tandem Holy Rollers I have been an ordained minister of the Progressive Universal Life Church since 2007. I possess credentials that state my right to perform all religious services, including the Rites of Marriage, Baptism, and Blessing. The Universal Life Church believes that all faiths are best served by freedom and choice regardless of your spiritual or religious denomination. We believe that you have the right to worship your God without intolerance or antiquated religious creed. I have implemented my rights to create a certificate that offers a religious blessing for my condoms. The document states: This is to certify that on this day, the First of January in the year, 2011 the condoms of Tandem Holy Rollers Brand Latex Condoms were cleansed, blessed, and dedicated as holy and safe from iniquities and wrong doings.

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27 The condoms are packaged in a wrapper that carries my logo and website on one side, and the flavor description on the reverse side. The product comes in Sinful Strawberry, Blessed Banana, Forbidden Chocolate, and Spiritual Spearmint. The labels have depictions of the flavors and are printed on a white, circular sticker that alludes to the religious communion wafer. The condoms flavors additi onally suggest that they are to be placed in the mouth, such as the Eucharist. The sanctified condoms rebuke obsolete assertions, and reinstate their use as a moral and safe practice. By offering a variety of taste sensations, the product furthermore encourages consumers to use protection during oral sex. The figurines that advertise Tandem Holy Rollers are, for the first time presented in full clothing detail. The male and female condom like beings are performing an act of fellatio on a chopper -style motorcycle. The male figure demonstrates a stunt known to the biker community as the Jesus Christ It involves standing in the seat of the motorcycle and holding your body in the shape of a cross while riding. The act was made famous by Indian Larry, a celebrity chopper builder and stunt rider. He eventually died performing his signature move in front of thousands of adoring fans. As a tribute to the biker legend, the motorcycle in my advertisement is modeled after Indian Larrys c hopper. Coincidentally, t he stunt that referenced the holy crucifixion, ultimately martyred a hero in the biker subculture. Tandem Holy Rollers are condom s that address the irrational aspects of religion, and the spectacle of social epidemics, while plating the subjects with a light hearted sense of comedy. Tandem Strike Cigarettes Smokers arent smokers because they underestimate the risks of smoking. They smoke even though they overestimate the risk of smoking. (Gladwell, 221) The University of Florida proudly issued a campus wide smoking ban on July 1, 2010, ironically placed just before our nations Independence Day. I can understand where the university is coming from with its efforts to combat secondhand smoke, but as a smoke r, I feel that designating areas on campus for tobacco use would be a better solution. Eliminating the risk does not have to mean excluding the minority.

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28 Since the ban, smokers throughout campus have almost universally ignored the policy. I have even seen faculty disregard the new rule entirely. Smokers have formed a quiet rebellion against the system that denies them. I, myself, have gone on strike against the smoking ban. I have created what I consider to be the flag of our revolution. I call it Tandem Strike ( Stripes/flags equals cigarette package Oldenburg, Art Since 1900, 455) The anti smoking movement has focused, so far, on raising cigarette prices, curtailing cigarette advertising, running public health messages on radio and television, limiting access of cigarettes to minors, and drilling anti tobacco messages into schoolchildren, and in the period that this broad, seemingly comprehensive, ambitious campaign has been waged, teenage smoking has sky rocketed. (Gladwell, 250) The University of Floridas smoking ban is one example of the rights of individuals being taken from them without consideration. The Native Americans land was taken from them as well, but even they were given reservations. Smokers are continually persecuted without a trial and sentenced to exile. To smokers, tobacco use is more American than apple pie, and more traditional than Thanksgiving dinner. Smokers are not going to quit because someone told them to. It is impractical to make people leave campus to smoke cigarettes most students and teachers schedules do not allow the time necessary to commute back and forth. Without designated smoking areas, UF campus has become the ashtray. I do not personally condone littering, and I do not participate in this form of rebellion, but I understand that people feel that their rights have been threatened. Art has a significant role to play within this process; and its logical corollary that art must in some sense be in opposition to the status quo because of its revolutionary potential. ( Utopias 15) In response to feeling personally threatened by the ban, I began manufacturing my own brand of cigarettes. I wanted to be able to communicate my ideas directly to the consumer by printing them on the product itself. With extensive research and practice, Tandem Strike became my invented brand of cigarettes. They are hand rolled and filtered, and made of organic tobacco leaf. The brand comes in hard or soft pack, Original Red, and True Menthol varieties. There are currently only 80 packs in existence,

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29 which makes Tandem Strike the most exclusive brand in the world. In research for the design, logo, and text for the pack, I decided to incorporate a 1940s aesthetic. During this time, Lucky Strike was among the most popular and recognized brand of cigarettes. The world was in a state of dystopia and American pride was at an all time high. The fear of losing their beloved freedom was something that soldiers were willing to die for. The nation had very real issues to deal with, and little time to meddle in trivial affairs. Smoking became a way for some soldiers to deal with the atrocities of war. The Red Cross even distributed packs of Lucky Strike to the U.S. army along with medical supplies. Despite the hardship the United States of America rose together and crushed the opposition. Our constitution was safe, at least for a while. Those who give up essential liberty to purchase a little temporary safety deserve neither safety nor liberty. Benjamin Franklin, 17061790 Tandem Strikes political stance warns individuals that every time a victory is celebrated in removing o ne of our rights, we are welcoming the governing power to remove another. I w ant to offer a brand that does not represent what has happened to the rights of smokers, but stands for the possibilities for smokers to peacefully coexist with society as a whole. My brand encourages the consumer to continue fighting for every right that we still have as a free country, regardless of personal opinions. The next time a piece of our liberty is taken, it may very well affect the ones who have paved the way. What we should be doing instead of fighting experimentation is making sure that experimentation doesnt have serious consequences. (Gladwell, 251) Cigarette companies will have you believing anything just as long as you continue to buy their products. The fact is, although insoluble tars are a contributing factor to the lung cancer danger present in todays cigarettes, the real danger is radioactivity. According to U.S. Surgeon General it is radioactivity not tar, which accounts for at least 90% of all smoking related lung cancer. Tobacco crops grown in organically in the United States are fertilized by law with phosphates rich in radium 226. In addition, many soils contain a natural radium 226 content. Radium 226 breaks down into two long lived daughter

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30 elements lead 210 and polonium 210. These radioactive particles become airborne, and attach themselves to the fine hairs on tobacco leaves. One of the goals of Tandem Strike is to provide a healthier variety of cigarettes. Companies have been manufacturing cigarettes and other tobacco products that are marketed as natural for a very long time. This label does not automatically mean that the tobacco used to create the product is organic. In fact, some tobacco products that are advertised as natural are truly more harmful to the health of smokers because some of the elements of the tobacco, such as the tar or nicotine, are actually higher with these products than they are with regular cigarettes. I use organic products, making sure that the label states that the tobacco is organic and does not just label the product as "natural ". Tandem Strike has lower levels of tar and nicotine, and wont make you glow in the dark. A very limited edition of Tandem Strike Premium Cigars has recently begun production, alongside of the cigarettes, to create a hand rolled organic cigar that will be distributed as free gifts during the Expo. Heavy smokers have been shown to have a much greater sex drive than nonsmokers. They are more sexually precocious; they have a greater need for sex, and greater attraction to the opposite sex. (Gladwell, 230) My cigarettes will be sold by female expo models during the reception. These representatives will vend and promote the product while dressed in provocative uniform attire, which contains the company logo and expo insignia. Sex sells, and more importantly, sex sells cigarettes to smokers. Although the experiment is chauvinist in nature, I excuse the principle in the name of science and art. I want to associate the experience of smoking with the pleasures of sex directly. Just because smokers have a much greater sex drive doesnt mean they are having more sex. It does mean that they have a greater need for sex. Malcolm Gladwell has a lready confirmed the foundation of that theory, and this component of my project will test it once again for good meas ure. The cigarettes are additionally sold from a vending machine with a USD validator that accepts $1s and $5s. The cost of one pack is $10. Brightly lit and colorful logos indicate selections above circular buttons. Enlargements of the brand names decorate the black exterior of the

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31 machine. The object tempts the consumers curiosity. A small ashtray rests on top of the vending machine that has been fabricated with the digital prototype, z printer technique outlined earlier in the project description. The sculpture depicts two anthropomorphic cigarettes, opposite sex, flirting with each other through body language and other subtleties. The figures rest in an ashtray that is printed with my cigarette brands and company logo. The surreal portrayal of the sculpture translates the ashtray to a hot tub or bed, and the cigarettes to sex. The catch phrase that is printed on the ashtray s front reads, SPARK SOMETHING! This phrase has both sexual and political implications, of course. Tandem Quality Matches and The Chariot of Quality Operators Manual The irrefutable truth seemed to suggest that the reason scientists cannot detect Quality in objects is because Quality is all they detect. The object is an intellectual construct deduced from the qualities. (Pirsig, 234) The second visual metaphor of my concepts is represented by handmade, waterproof, strike anywhere, doublesided matches. This product comes in an exclusive box design that has two separate compartments for storing full and half matches. Tandem Quality Matches are packaged with The Chariot of Quality Operators Manual This is a politically charged brochure that is presented in the form of a simple instructional booklet. The text has been structured to be interactive and semi challenging for the reader. The gamelike qualities of the manual involve the participants memory and recall abilities. My goal is to communicate my ideas in a way that will inform the consumer and leave an impression of significant words and phrases that have been exercised in repetition of the text. The matchbox contains vague premises concerning the description of the products ulterior intentions. The included manual details my philosophy that is depicted in the object as an allegory. Each matchbox contains 10 doublesided matches. One of the 10 matches has the term Quality centered between the words fear and hope labeled along its side. The consumers eventual discovery of this feature is prompted by digital advertisements that offer a detail of one of the matches marked with text. The script on the reverse side reads, CAUTION: STRIKE AWAY FROM FACE KEEP AWAY FROM

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32 CHILDREN. By striking the side of the match that contains the first part of the warning, the participant would burn the same side that has the word hope. The reverse side would burn the phrase KEEP AWAY FROM CHILDREN and the word fear. The paradox demonstrated here is that if fear strikes, and we let it burn we can lose hope (e.g., KEEP AWAY FROM CHILDREN children are often spoke of as a hope for the future). Correspondingly, if hope consumes an individual, it can induce a state of false security, rendering a person vulnerable to unforeseen risk. STRIKE AWAY FROM FACE is only able to be read at a close proximity to the naked eye. The tiny words begin to inject a fear element almost immediately after re ading the message while being unsure of the matchs actual quality. The word Quality is all that exists on the match after both sides have been struck. It remains safe because it was centered between both of the potentially dangerous match tips. S olution of problems too complicated for common sense to solve is achieved by long strings of mixed inductive and deductive inferences that weave back and forth between the observed machine and the mental hierarchy of the machine found in the manuals. The correct program for this interweaving is formalized as scientific m ethod. (Pirsig, 104) Tandem Ink Tattoo and Apparel Ideas and products and messages and behaviors spread just like viruses do. (Gladwell 7) This addition to my products includes numerous black or white t shirts having Tandem Ink my invented fashion ware logo, printed on the front, and a variety of expressive and comic tradigital renderings of my projects over all themes and individual subjects on the back of the shirt. Select shirts are sold with a matching temporary tattoo that has been designed and packaged by Tandemic The solo f rame cartoon t shirts and tattoos satirically denote hopes and fears that are associated with todays culture. Id ioms such as Germicidal Maniac mock the individual whose excessive nature causes them to be overly thorough with cleanliness. Spermicidal Tendencies, presents a sarcastic standpoint concerning regular condom use. Other references without text, visua lly express my personal observations.

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33 But for all that, word of mouth remains very mysterious. People pass on all kinds of information to each other all the time. But its only in the rare instance that such an exchange ignites a wordof mouth epidemic. ( Gladwell, 32) A seductive digital advertisement for Tandem Ink appears intermittently on the screens by the cigarette and condom vending machines. The tshirts are sold for $15 and are displayed from a circular retail stand. Some of the merchandise will be randomly given away as prizes during the projects reception. One such item is a t shirt that is printed with the provocation, I was at the Expo, where the fuck were you? on the back, and a Fear and Hope insignia on the front. The advertisement functions to stimulate discussion about the event after the initial exhibition. The website address is the missing element of explanation for curious observers. The intentionally excluded element is substituted with the need for a conversation to occur between the wearer of the shirt and the inspective outsider. The contagion of the epidemic can most efficiently be transmitted through social contact with an enthusiast of Tandemic other than by passive on looking. One of my goals with marketing my products is to make the consumer an active participant in the promotion of my company. By activating a network of social potential, a journey begins towards the fulfillment of my objective.

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34 COLLABORATIONS AND PERFORMANCES Yet in order for representability to be achieved, the social or historical moment must somehow offer itself as a situation, allow itself to be read in terms of effects and causes, or problems and so lutions, questions and answers. ( Utopias 70) My MFA thesis exhibition is presented in tandem with Home Safe Solutions a project and concept of my twin brother, Joshua Caine Kubisz. We have discovered and developed a plurality of complementary and coexistent theories within and between our individual thesis exhibitions. The dual nature of our distinct concepts has given us an opportunity to merge ideas and collaborate on several of the objects presented in the Expo. The additional pieces demonstrate a strong tension between the separable style s, along with a more direct connection in similar expressivity. Dilemma In this allegory the seeker, trying to reach the One, is drawn by two horses, one white and noble and temperate, and the other surly, stubborn, passionate and black. The one is forever aiding him in his upward journey to the portals of heaven, the other is forever confounding him. (Pirsig, 398) One of the collaborations I call Dilemma A dilemma is a problem offering at least two possibilities, neither of which is practically acceptable. The collaboration involves my brother for the use of his jet black, 2008 Suzuki GXSR 600 sports motorcycle, with carbon fiber accents. His bike will be parked inside the FOCUS gallery where it will initially be seen during the exhibition through the right side of the glass facade. My pearl white, 2007 Honda CBR 600 sports motorcycle, with liquid silver tribal wing graphics, will be parked on the opposite side mirroring my brothers bike. The motorcycles will be fitted with customized license plates designed by Tandemic The black motorcycles license plate will read FEAR and have the phrase The Hurricane State underneath a red symbol for a hurricane. The white motorcycle will have HOPE and The Sunshine State with the traditional Floridian orange pictured above the text on the tag. Both bikes will be footed with a NOT FOR SALE sign indicating that the bikes themselves are not intended to be sold, and suggesting that the sense of freedom that comes from riding a motorcycle cannot be bartered with. The conflicting opinions reflected on the bikes license plates both express inductive

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35 observations, but neither reaches a definitive deduction. An excerpt from The Chariot of Quality offer s a concise synapsis of the piece, and I feel merits this inclusion : There are generally two extremes for every argument. An optimist hopefully thinks that we are living in the best possible world. A pessimist fearfully believes that this is true. While both opinions can be supported with various facts and observational truths, neither are entirely accurate conclusions. The Quality of our present circumstances has an irrelevant past, since it cant be changed, and a vague future, because it cannot yet be determined. The Fear and Hope duality of human nature revolves around the Quality of theses perceptions. Goals are set for later on in life, and accomplishments occur in the pursuit of them. Once the objective has been achieved, new directives have already been placed in front of this, or will soon materialize. Subjective desires define the parameters of our journey towards a better tomorrow. In order to make sure that this is accomplished, we must Fear the worst and Hope for the best. Breaking the Ban, a FU to UFs Smoking Policy But they werent cool because they smoked. They smoked because they were cool. The very same character traits of rebelliousness and impulsivity and risk taking and indifference to the opinion of others and precocity that made them so compelling to their adolescent peers also make it almost inevitable that they would also be drawn to the ultimate expression of adolescent rebellion, risk taking, impulsivity, indifference to others, and precocity: the cigarette. (Gladwell, 232) During the reception of our dual thesis exhibition, my brother and I will execute Breaking the Ban. This is a performance in which we simultaneously smoke Tandem Strike cigarettes from the Home Safe/ Tandemic Portable Smokeless Station while inside the FOCUS gallery. The Home Safe designed apparatus was born from a collaborative concept to design a transportable machine that would contain and filter cigarette smoke and provide a way to eliminate the risk of secondhand inhalation. The demonstration will begin by illustrating that there are possibilities for an alternative to denying the rights of smokers on UF campus Ultimately, t his act of peaceful resistance proposes a solution to comprehensively eliminate the danger s of secondhand smoke in nearly any situation truth. The Fear and Hope Expo Models and the CEO of TANDEMIC It might but only if you recognize that using sexually appealing spokespeople to attract attention to your exhibit is one component in a cohesive, coherent marketing strategy. Booth babes, as theyre known, are more than just eye candy. They should have a clear, defined role in your marketing plan. Susan Friedman, Sex Sells Or Does It?

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36 Businesses in America and Europe are not as heavily male dominated as they are in countries like Japan. A rising number of women are assuming higher levels of power and prominence within the corporate world. The modern woman may be offended that a company blatantly objectifies females as a marketing strategy. Even if the products and services are bought and used primarily by men, this can still be problematic Using sex to sell products or market new ideas is definitely a risk, and I am a risk taker As CEO of Tandemic my marketing strategy mirrors pop culture and advertising by utilizing youth, beauty, and women. I began by collaborating with my wife and mother of three beautiful children, Laura Kubisz, to organize and enlisted a group of female UF students to perform as the Fear and Hope Expo Models during the reception. Each girl enthusiastically volunteered to participate after a brief present ation of my projects concepts and research into the use of sex in advertising. Every single person that I solicited for the position agreed and felt that would be an empowering experience. I have received much support and encouragement on this project from my peers. In fact, the UF sculpture shop technician, Brad Smith, expl ained the concept to his wife, Mary, and she was inspired. Mary Smith owns Scissors, a local beauty salon in Gainesville, Florida. She has volunteered her services for hair design and m akeup application for the female models. In response to her overwhelming generosity and cooperation, I have incorporated a sign to thank and recognize Mary Smith for the support of her salon. The sign will advertise during the reception to my consumers that Scissors is both talented and bold. This exchange of services is mut ually beneficial for both proprietors, and demonstrates how word of mouth can begin a network of relationships. The Models uniforms are white, cotton, sleeveless, romper style ensembles that have lapels and buttondown front s that connect to racy shorts. The attire is accessorized with front and back logos and insignia a checkered belt around the waist, calf high, black leather, highheel motorcycle boots, and cut off, open knuckle r iding gloves. The costume s design was also a collaborative effor t with my wife. She selected the initial jumper, designed by Venus which was to be appropriated by Tandemic along with the accessories. My concept for the appearance of the uniform was to combine a look of sophistication with

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37 independence, power, and sexuality. The fashionable one piece suit presents elements of professionalism and feminine prowess. The boots and gloves add a degree of strength and power to the over all look. The completed design proposes that complexity and aptitude can be erotic in nature. This selected aesthetic pairs with both Tandemic and Home Safe in that both have elements of the traits presented by the Models appearance. The group of seven includes Jul l iar Nguyen, Charisse Calaquian, Sorina Vaziri, Kaitlin Comunale, Lane Kellman, Lee Rubin, and Emily Miller. All of the participants are students of Fine Arts at the University of Florida. I have explained a series of tasks that I have arranged for the artists to perform during my reception, but I welcomed their creative innovation. Although they will be dressed in identi cal uniforms, their presentation of personality and individual physical attribute s will be entirely decided by each separate artist. I am interested in showing the diversi ty t hat exists beyond the surface characteristics. The specific functions of the artists will include welcoming the visitors, dispensing and selling multiples and providing change for money, stamping hands and distributing tickets for intermittent prize drawings, announcing prize recipients, assisting in marketing, and directing the customer to receive the proper information. These jobs will be randomly interchanged between all of the artists to further diversify the performances. The word of mouth advertisement, concer ning the artists involvement with Fear and Hope, has already influenced a gathering of people who anticipate their debuts, and look forward to the Expo Additional Collaborative Declarations The concept of Fear and Hope is a collaboration that began with a Manifesto, written and then proposed to my twin brother, which developed into a multidimensional system of participants and cooperation. The Tandemic Corporation has gone from a solo operated endeavor to the introduction of a small scale commercial industry. A significant part of the inception of my company was invested in the prospect of integrating a community effort. The care and devotion of many supporters have made it possible for me to continue my research.

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38 THE FUTURE OF TANDEMIC Corporation Man is not the source of all things, as the subjective idealists would say. Nor is he the passive observer of all things, as the objective idealists and materialists would say. The Quality which creates the world emerges as a relationship between man and his experience. He is a p articipant in the creation of all things. (Pirsig, 384) The continued research of Tandemics theories will result from the audience s participation and my reaction to their responses. Tandemic is a network interested in broadening the arena for protection by directly marketing to the potential consumer. Through the analysis of complications, and the exchange of experiences and understandings, Tandemic will continue the pursuit of providing safety without negligence or discrimination. We will invent new ways to manage and control risk factors by using methods that connect individuals through join t initiatives and cooperation. Our goal is not to eliminate risk, but simply to provide safe ways for risk takers to enjoy the experience, overcome fears, and sculpt a hope for a better tomorrow. TANDEMIC Remarks The process of borrowing qualities from subcultures, in order to merge an idea with an aesthetic, can be the first step for a business to create a trend. After considering the products function, a professional then selects a look that would appeal to potential consumers. Merchandise that is only available in select venues becomes exclusive to the customer of alternative brands. The subculture, which the appeal is directed towards, or reflects, becomes the initial consumer. The product is then shown on television and in magazine advertisements, and the mainstream is introduced to the new fashion. Conventional society also notices the style worn by cool people in public places. The next step is the most important word of mouth advertising. This causes an eventual social epidemic that transforms the product into a mainstream trend. The disintegration of the products popularity results from the reversal of this process. The trend begins to represent a new identity. The exclusivity of the brand is eventually traded off to increase the sale

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39 of the merchandise. The subculture that originally adopted the style now views it as an expression of conformity. The consumer rejects the product and attempts to redefine his or herself as an individual Society responds to the negative word of mouth by discontinuing their interest as well, and looks to advertising and subcultures to invent a new fad. The process begins again. By marketing to select groups of people, that have the right social influence, a business can start an epidemic. To continue the journey, they must revolve around the cycle of promoting that idea to the public. A product can only lose popularity if the business fails to respond to its consumers. Word of mouth can be manipulated to carry on the task of marketing as long the response remains positive. After all, it is an idea that creates the technology, and it is communication that sells the novelty to others. Tandem is any group of persons or objects working together; a Tandemic occurs when this happens in epic proportions.

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40 APPENDIX A FEAR and HOPE A collaborative manifesto by sculptors Jacob Christopher Kubisz and Joshua Caine Kubisz PRO POSITION ONE: THE PREMISE Ernest Bloch, in The Principle of Hope, explains how fear is passive and constraining, while hope is motivating and productive. The ideas expressed in our dual thesis exhibitions demonstrate that fear and hope are interdependent and share a common goal of progress. The success of hope lies within those whose fear turns towards dreams of a better tomorrow. Making those visions a reality once you wake up is the goal of hope. In stating that, The only thing to fear is fear itself, FDR spoke to the idea that fear can paralyze one from progress, from moving forward, from succeeding, despite any challenges. We need not fear tomorrow or the next day. The only thing we should be afraid of is that fear which keeps us mired in self pity and loss. If we can overcome that, we can move forward. Fear can also cause a person, group, or nation to act defensively at a time when they desperately need to be acting positively to do what needs to be done. If we never fear anything, then hope is an unavailing notion. Hope is defined then from envisioning a distant and radical change in status. Lack of this presents complacency where hope is an obsolete ideal. Hope then also demands fear. If that was not the case, one would be in a state of false security. Conversely, fear demands hope. Without that it would be despair. PROPOSITION TWO: UTOPIAS/ DYSTOPIAS Utopia doesn't exist, and literally means nowhere. In his book which coined the term, Thomas Moore attempts to describe a fictional island where the situation seems idealistic and free from fear and hope. In review of his text, we find his work actually presents both elements existing simultaneously. With apprehension of losing their way of life, the population of Utopia stores gold with no other value than to provide a method to fund defense from neighboring countries in case of an attack. This is where an awareness of the possibility of loss instills the fear necessary to take these proactive measures. The people of Utopia also believe that conformity to their laws and a noble life will ensure that they will go to Heaven. Utopians understand this to be a paradise in the afterlife. This belief illustrates the hope for a positive outcome related to events and circumstances in one's life, and a break in the complacency of their current situation. Actual dystopias have existed in history, such as in Nazi Germany. WWII featured fear of repressive social control systems, lack or total absence of individual freedoms and expressions, and constant states of warfare and violence. History and dystopian literature both have underlying cautionary tones, warning society that if we continue to live how we do, this will be the consequence. Fear drives those who acquire it towards the hope of escaping it. Dystopias are somewhere, and they exist in the past as a reminder of the potential fate of ignoring them.

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41 PROPOSIT ION THREE: COEXISTENT AND COMPLEMENTARY BEHAVIORS In Vision 65 Summary Lecture, R. Buckminster Fuller speaks of education leading to awareness, and its application to govern mans survival and enjoyment of life. He explains how he believes, there is a plurality of coexistent behaviors in nature which are complementary. This theory has remained a scientific generalization, that is, the discovery and statement of a principle that holds true without exceptions. For anything to exist there must be a counterpart. Within this logic, for every positive aspect of human nature there must also be a complementary negative. Both aspects exist individually, and simultaneously, towards a common end. Hope and fear are interdependent of each other. They are coexistent behaviors. In a political realm, we cannot move forward without knowing and understanding the flaws in which we need to progress. Progress is complemented by fear. Fear is an unwilling participant in our social evolution. Fear presents a situation that is uncomfortable. Those that hope to escape from fear, dream of a solution, and move towards achieving that goal. The opposite of a utopia is a dystopia, which needs to exist to identify the former. Utopias and dystopias are cyclical states of being that are in constant motion perpetuated by fear and driven by hope. The situation has a middle ground that is often termed present reality. We now know scientifically that for the first time in history there can be enough support continually all of expanding humanity at previously undreamed of and ever advancing standards of living and intellectual satisfaction in effective participation in the evolutionary processes. But we are frustrated from realizing our success by our different political systems and laws, which have all been devised to protect the few who have or have not adopted the system that promised the most in a bad bargain, or the most just system such as that which would provide for those whose labor produced the little that there was to go round. R. Buckminster Fuller PROPOSITION FOUR: THE CONCLU SION The fear and hope duality of our coexistent and complementary series provides a tension that is drawn within and between the bodies of work. The collaboration describes how imagination and reason can be at odds with one another. The end is near, is an interesting and commonly heard phrase. Every end is also a beginning of something different. It would be more optimistic if it was said that the beginning is near, or more accurate that a change is coming. The world revolves in cycles, and people have feared the end since the beginning. Based on historical apocalyptic paranoia, we can learn that the only consistent aspect of time is change. It is not a question of if ; its a question of when. By proposing other possibilities, this parallel exhibit demonstrates that there are different forms of social interaction between people that can be explored. It is another step towards becoming aware of our ever changing and evolving present reality that we exist in for the interim of our current circumstances. By continuing this line of questioning, it may be possible to side step the cycle of fear and hope, and move towards the comprehensive cultural and ecological evolution of our existence. This is not a fight against time, but a journey with it. We look forward to your response. Jacob Christopher Kubisz and Joshua Caine Kubis z

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54 BIBLIOGRAPHY Utopias: Documents of Contemporary A rt, ed. Richard Noble. London: Whitechapel Gallery, 2009. Gladwell, Malco lm. The Tipping Point: How Little Things Can Make a Big Difference. New York : Back Bay Books/Little, Brown and Company, 2002. Pirsig, Robert M. Zen and the Art of Motorcycle Maintenance: An Inquiry into Values New York: Harper Collins Publishers, 1999 Thompson, Hunter S. Hells Angels: A Strange and Terrible Saga. New York: Ballantine Books, The Random House Publishing Group, 1995.

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55 BIOGRAPHICAL SKETCH Jacob Christopher Kubisz was born on June 10, 1977. He has lived in Illinois, Wisconsin, Indiana, and Florida. Kubisz attended Indiana University, in Bloomington, Indiana for his undergraduate degree. In 2007, he received a Bachelor of Fine Arts in sculpture and minored in art hi story. In 2009, Kubisz received the University of Floridas Alumni Fellowship Award to attend graduate school in the School of Art and Art History Master of Fine Art program for sculpture. He has been nominated by his committee Chair, Celeste Roberge, for the Outstanding Student Achievement Award in Contemporary Sculpture for 2011. For more information, please visit www.tandemic.org.



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1 TANDEMIC By Jacob Christopher Kubisz SUPERVISORY COMMITTEE: Celeste Roberge, Chair Sergio Vega, Member Robert Mueller, Member Sean Miller, Member Project in Lieu of Thesis Presented to the College of Fine Arts of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Fine Arts UNIVERSITY OF FLORIDA 2011

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2 2011 Jacob Christopher Kubisz

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3 To My Family and Friends

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4 ACKNOWLEDGMENTS I thank my father, John B. Kubisz, the only man that I will ever owe. I thank my loving and supportive wife, Laura Kubisz, and my three beautiful children, Julian, Jaeden, and Jasira, for inspiring me. Id like to offer a special thanks to my twin brother, Josh Kubisz, who has been, and always will be, my biggest critic. I also would like to thank Richard Heipp and Julia Morrisroe for the New York trip, with another thanks to both for Hei pp s Professional Practices Seminar and Morrisroes class on Utopias and Dystopias I want to thank all of the participants in my project that helped me attain my goals. I additionally thank my committee members, Celeste Roberge, Sergio Vega, Sean Miller, and Robert Mueller for exceeding support, demanding perfection, and accepting nothing less

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5 TABLE OF CONTENTS ACKNOWLEDGMENT S... .4 LIST OF ILLUSTRATION S.......6 ABSTRAC T... ...... 7 T ANDEMIC CO RPORATIO N....9 RISK AND SAFET Y.. 11 TRENDS IN THE MARKE T. 12 TANDEMIC HELMETS.....13 Taboo Toxic Tactical Tail Tech Tattoo REVISITING RISK20 THE MULTIPLE S.. 21 Ta ndem Brand Latex Condoms Tandem Ultra Lubricated Tandem Good Vibrations Tandem Holy Rollers Tandem Strike Cigarettes Tandem Quality Matches and The Chariot of Quality Operators Manual Tandem Ink Tattoo and Apparel COLLABORATIONS AND PERFORMANCES34 Dilemma Breaking the Ban, a FU to UFs Smoking Policy The Fear and Hope Expo Models and the CEO of TANDEMIC Additional Collaborative Declarations THE FUTURE OF TANDEMIC CORPORATIO N. 38 TANDEMIC Remarks APPENDICE S...40 APENDIX A FEAR and HOPE, a collaborative manifesto APENDIX B CHARIOT OF QUALITY OPERATORS MANUEL I LLUSTRATION S.....45 BIBLIOGRAPHY...54 BIOGRAPHICAL SK ETCH... .. 55

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6 LIST OF ILLUSTRATIONS Illustrations 1 T aboo Ad 2010 2 Taboo (Front) 2010 3 Taboo (Back) 2010 4 T oxic Ad 2010 5 Toxic Detail Diagram, 2010 6 Toxic Homesafe Emergency Panel, 2010 7 T actical Ad 2010 8 Tactical Detail Diagram 2010 9 Tactical (Feature View), 2010 10 T ail Ad 2010 11 Tail (Left 3 View) 2010 12 Tail (On Stand), 2010 13 T ech Ad 2011 14 Tech Detail Diagram, 2011 15 Tech Mechanic Side, 2011 16 Tech Medic Side, 2011 17 T attoo Ad 2011 18 Tattoo (Back) 2011 19 Tattoo (Top) 2011 20 T attoo Mouth Air Intake, Nose Hook, and Labret Spike, 2011 21 Tandem Ultra Lubricated Ad 2010 22 Tandem Ultra Lubricated Condom Balloon Figures, 2010 23 Tandem Ultra Lubricated Condoms 2010 24 Tandem Good Vibrations Ad 2011 25 Tandem Good Vibrations Condom s, Balloon Figures, 2011 26 Tandem Good Vibrations Condoms w/ Fortune Wrappers, 2011 27 Tandem Holy Rollers Ad 2011 28 Tandem Holy Rollers 2011 29 Tandem Holy Rollers Condom Balloon Figures 2011 30 Tandem Holy Roller s Condoms 2011 31 Tandem Strike Cigarettes Ad 2010 32 Tandem Strike Cigarettes Vending Machine, 2011 33 Tandem Strike Cigarette Figures, 2011 34 Tandem Quality Matches Ad 2010 35 Tandem Quality Matchbox 2010 36 Tandem Quality Match 2010 37 Tandem Ink Tattoo & Apparel Ad 2011 38 Tandem Ink Apparel 2011 39 Tandem Ink Tattoos 2011

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7 Abstract of Project in Lieu of Thesis Presented to the College of Fine Arts of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Fine Arts TANDEMIC By Jacob Christopher Kubisz May 2011 Chair: Celeste Roberge Major: Art The Tandemic Corporation promotes hope for a better tomorrow by delivering ways to overcome our fears in risk taking. This corporation of my invention produces a series of products designed to protect life in potentially unsafe activities associated with American subcultures. My corporation carries various brands and products including motorcycle helmets, doublesided matches, cigarettes, condoms, temporary tattoos, and apparel. In the spirit of Dada and Surrealism interventions on the ready made, I modify these items and multiples to perform a specific function or carry a new visual aesthetic invested with attributes of specific subcultural identities. The fully functional designs sustain and normalize dystopian aspects of society, while offering utopian solutions for our fears. These limited edition products direct their appeal towards subcultures, commercial interests, and high art connoisseurs simultaneously. Tandemic is presented in three ways: 1. A website that advertises the mer chandise www.tandemic.org 2. A tradeshow stand used to display the products and give them a legitimate platform for marketing. 3. A promotional performance in which I assume the role of CEO of the Tandemic Corporation.

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8 The outwardly fearful objects promoted by Tandemic demonstrate less desirable aspects of our society while proposing designs for a hopeful alternative from exclusion. The audience is left to interpret the rationality of my products as leading the way in the path of progress, or as an absurd proposal that portrays the unresolved contradictions of our indeterminate future.

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9 TANDEMIC Corporation The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. (Gladwell 33) I began college at Purdue University in a premed program, right on schedule after high school. It was not long before I lost interest with the program and decided to take a risk. Leaving the conformities of academia in the wintery town of Lafayette, Indiana, I ventured back to sunny Ft. Myers, Florida and began a successful career in sales. I realized quickly that I had a distinct ability to sell products and market ideas to people. The reason I excelled in the field was because I enjoyed it. It was the thrill of the kill, and if you dont sell them they sold you kind of attitude that fueled my passion. I also modestly admired the ability to affect the consumers life in a positive way. I have experience in virtually every type of sales marketing strategies available in the arsenal of tactics. I compare sales to art in many regards. The act of selling concerns sculpting a relationship with the audience. Art is communication and interactions After all, if art does not say anything, or affect its viewers, then it was not very successful in selling the concept s relationship to the audience. There are also, probably in every culture, in every civilization, real places places that do exist and that are formed in the very founding of society which are something like counter sites, a kind of effectively enacted utopia in which the real sites, all the other real sites that can be found within the culture, are simultaneously represented, contested, and inverted. Places of this kind are outside of all places, even though it may be possible to indicate their location in reality. Because these places are absolutely different from all the sites that they reflect and speak about, I shall call them, by way of contrast to utopias, heterotopias. Michel Foucault Of Other Spaces, 1967 I never left the business of sales, although I no longer refer to myself as a salesperson directly. I have also never truly returned to the predictability of conventional academics. I incorporate my acquired sales skills into my current project that presents my research in a nontraditional fashion. My unique perspective as CEO of Tandemic allows me to use the tactics of marketing to present my ideas and political standpoints in the form of products and performances. The project is arranged in the context of a trade

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10 show exposition. The theme presents a platform for expression in the realm of a heterotopia I call Fear and Hope.

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11 RISK AND SAFETY Life is either a daring adventure or nothing. Security does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than exposure. Helen Keller, 1880 1968 My project in lieu of thesis, Tandemic, examines the predisposition towards risk in todays culture. This uncompromising trait of modern society generates a need for protection. In general, risk is usually considered to be the complement of safety; that is the notion of that which is not safe, is a risk. My project portrays the relationship of risk to safety as being synchronous. That which is safe is defined by the inherent risk, and that particular risk delineates a specific design for protection or prevention. Risk factors are the true engineers of safety. It seems the dilemma is not to invent new ways to safeguard us from risk, but to be able to market that protection towards risk takers. The creation of Tandemic investigates placing the market for safety in a context of danger in an effort to more directly advertise to the potential consumer. A recent study by Shane Frederick at MIT, published in the Journal of Economic Perspectives claims that performance on a simple math test predicted risk taking behavior. The study begins by asking subj ects to take the Cognitive Reflection Test (CRT), which consists of three simple math questions: 1. A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? 2. If it takes 5 machines 5 minutes to make 5 widgets, how long does it take 100 machines to make 100 widgets? 3. In a lake, there is a patch of lily pads. Every day the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half the lake? Then subjects are asked two other types of questions: (a) Would you rather have $3400 now or $3800 in two weeks? (b) Would you rather have a guaranteed $1000, or a 90% chance of $5000? Take the test, record your response and I will address your answers later in the explanation of my project.

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12 TRENDS IN THE MARKET Merely by manipulating the size of a group, we can dramatically improve its receptivity to new ideas. By tinkering with the presentation of information, we can significantly improve its stic kiness. Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics (Gladwell, 259 ) My research into marketing my products examines the role of alternative identities within the mainstream of American culture, by proposing an absurdly hopeful heterodox model of cultural hegemony. This premise is based on the assumption that the mainstream is mainly defined by consumption. However, consumerism also provides venues to accept and recharacterize negative aspects of subcultures. In that manner, commercial traits reinvent subcultures, or blur the lines of distinction between different groups to promote consumption. The process begins with the commercialization of sub cultural aesthetics into the conventional market. Businesses often seek to capitalize on the stylistic allure of subcultures in search of what many see as cool. This method of cultural appropriation may often result in the demise or progression of the subculture with the branding of once unique and specific expressions. The result is the disintegration of radical differences which leads to even greater stylistic ties to excess and exaggeration for these groups. Members of a subculture continue to implement new styles that appear foreign to mainstream society. This system presents a steady stream of trends which may be commercially adopted. The effect is a comprehensive cultural evolution perpetuated by the cyclical nature of the process.

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13 TANDEMIC HELMETS The Edge... There is no honest way to explain it because the only people who really know where it is are the ones who have gone over. The others the living are those who pushed their luck as far as they felt they could handle it, and then pulled back, or slowed down, or did whatever they had to when it came time to choose between Now and Later. Hunter S. Thompson, 19372005 Tandemic begins by exploring my own anxiety with personal decisions that I have made despite the risks involv ed, and the solutions I have devised to remain safe from danger. Being a motorcycle rider, and a father of three, I am also a true believer in being a safe risk taker Statistically, 82% of all motorcycle fatalitie s could have been prevented with the proper use of a full face helmet. I love to ride. I cannot stay away from it. A helmet is more to me than simple protection; it is my armor. I put my helmet on and it changes my frame of mind. I become battle ready, and fear does not exist in this dimension. Ridin g is something most people do not need to do but ra ther feel compelled to experience for various reasons ranging from passion to practicality. For me, nothing feels quite like a motorcycle. It is as close to flying as anything I have ever felt. I become one with a machine that moves and bends with my every move as if I am controlling it with my mind. I feel bionic. It is as if I have somehow upgraded my mortal abilities and surpassed the confines of human potential. This amazing sense of freedom is worth all the risk to me. In fact tempting danger and averting the consequences heightens the superhuman experience. Robert Pirsig describes this feeling in Zen and the Art of Motorcycle Maintenance: "Youre completely in contact with it all. Youre in the scene, not just watching it anymore, and the sense of presence is overwhelming. In an effort to extend marketing, functionality, and the potential of protective motorcycle gear, Tandemic Helmets opens with six new designs in safety. Tandemic Helmets suggest paradoxical solutions where safety and danger can coexist. The six helmets are exhibited on the top of spear like stands The unsettling appearance and display of my helmets are intended to create the allure of danger contrary to their actual purpose. Each design proposes a solution to a dilemma in the functionality or visual aesthetics of typical ful lface motorcycle helmets. Eight inch digital frames on each helmet stand transition through

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14 advertisements, diagrams, and text that inform s the potential consumer about the products features or purpose. The alterations that I have made to Tandemic Helmets are my response to the motorcycle riders that do not wear full face protection. Taboo We have in our minds a very real a priori motorcycle whose existence we have no reason to doubt, whose reality can be confirmed anytime. (Pirsig, 132) The first helmet I designed for my project is Taboo. It is one of three covered helmets in the sextuple. A motorcycle helmet is specifically engineered to protect a human head in the event of an accident. Its construction is based on functionality, and few structural alterations can be made that will not compromise the reliability of its performance. A typical a priori image of a full face helmet may only vary then mainly on color or graphics from person to person. The a priori image of the wearer of the a priori helmet becomes the concern of Taboo. The first mental representation conjured by the phrase full -f ace motorcycle helmet is your preconceived image of that term. The image you induct of the wearer may be less defined by physical characteristics, and more by imagined personality traits. The identity of the wearer is replaced by collective stereotypes. The person wearing the helmet is most likely a risk taker. Danger is exciting, and riding a motorcycle is dangerous. This simple in duction may result in a series of concurrent reasoning that suggests the person is also sexually exciting. A similar line of judgment is applied to typecas t a minivan driver a s most likely being a soccer mom, and therefore not exciting. The function of the object imagined contributes to the a priori characteristics of the user. Helmets are sexy, because they represent risk taking. Taboo is a full face motorc ycle helmet that has been upholstered in 100% genuine black leather and designed to look like a fetish bondage mask. A mask functions to disguise or distort our perception of the wearer. T his mask has significant implications that surround its image. It is a strong visual symbol, much like a motorcycle helmet. Some find it strange and terrifying, while others find it sexual in nature. The

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15 master bondage mask was created to appear both frightening and stimulating. Its associa tions to the realm of sexual deviance create an identity that is infused within its form. By combining the symbolic mask with the iconic motorcycle helmet, a new visual aesthetic is created that reinvents both images as one. Societys risk takers are incli ned towards new experiences and uncertainty. Taboo masks safety in the context of danger and excitement. The process creates an unfamiliar form with new connotations and potential capacities for appeal to the consumer of protective safety gear. Toxic Toxi c initiated the three modified varieties of Tandemic Helmets My directive was to create a motorcycle helmet that would offer a more extensive range of protection for the wearer and accommodate those who are equally concerned with safety and appearance. An example of a similar solution is a bandana. The bandana was developed for protective or decorative purposes. It can serve to maintain personal hygiene or be used as a particulate face mask, scarf, disguise, or mouth gag. A bandana can also represent a personal declaration of style or membership to a particular group. The widespread applications of the bandana make it an easily marketable item. Multifunctional devices package technology with novelty to increase consumer appeal. Toxic is a fullface, black rubber toned, motorcycle helmet that has been modified to perform as a functional gas mask. It includes a fitted face piece on the interior connected with two army green NATO filters on the exter ior The helmet also has an emergency impact panel on the top of it that ejects upon significant impact revealing instructions on how to safely exercise the potentially dangerous situation of a motorcycle accident. The message reads: ATTENTION: If you can read this message, Ive been in an accident. Do not attempt to move me. Call 9 11. Please notify the numbers below: NAME ___________________ HOME # __________________ EMERGENCY# ___________________

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16 Toxic is additionally equipped with a motion sensor that alerts drivers to the wearers location on and off their motorcycle with a flashing red triangle. As a final consideration, the helmet provides an in tegrated valve for a ttaching a drinking tube that is included for hydration without the removal of your protective gear. The features and design of Toxic make it the bandana of motorcycle helmets. It presents a fashionable way to resolve a number of safety concerns in one device. Tactical Tactical in military terms, means designed for a limited or specific purpose. Tactical is the second modified helmet in the series. This helmet s purpose is to provide a safe way for motorcyclists to enjoy their favorite tobacco option while riding. Many rider s endanger themselves by operating a motorcycle without full face protection to smoke a cigarette on the go. The simple solution is to not smoke while riding a motorcycle, but many are not convinced that the risk outweighs the alternative. T here is no mark et for exclusion. By denying individuals their personal freedom, an ultimatum is established that communicates as a threat to the potential consumer Most risk takers value independence over immediate protection if a situation demands a decision between the two. F or similar reasons, an individual may choose to smoke cigarettes despite the risks, for lack of a comparable safe alternative. Tactical offers specialized features that insure a secure ride, and a pleasurable smoking experience. Spring activated covers flip open, with the push of a button, revealing two devices in the lower front region of the helmet. One device has a conical insert that allows for various diameters of rolled tobacco insertion. The other device exhausts the exhaled smoke from your helmet. Bite valves on the interior mouth region are connected to the exterior devices by tubes that allow a person to smoke a cigarette while wearing a full face helmet. Other features include a weatherproof cigarette case, windproof lighter with retract cable, a covered ashtray built in to the top of the helmet, and a strap for storing partially smoked cigarettes. The helmet takes on a militant appearance that has been a popular trend in many motorcycle helmets, such as the skull cap and half helmet.

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17 Tail One could cover anything with fur Pablo Picasso This covered helmet was designed in response to my increasing aware ness of prevailing masculinity in my sculpture. Full face helmets are inherently phallic in form, and my previous designs have pervaded this association with even more maledominated references Tail mocks the expected machismo aesthetic of Tandemic Helmets It adopts a prototypical full face helmet and covers it with the fur of a Royal Sago Blue Fox. The resulting form can be seen as almost absurdly conflicting. It is Modish, ironic and simultaneously attractive and unsettling. Tail transforms the traditional helmet into sens uous, sexually punning safety wear. The second step in my process involves the discovery of a marketing strategy. The use of fur in fashion has become the focus of boycotts on the opinion that it is cruel and unnecessary. Despite the controversy, fur is still worn in most mild and cool climates around the world due to its superior warmth and durability. It is also sometimes associated with glamour and lavish spending. The use of green PR or green marketing is used in order to promote a perception that a company's policies or products are environmentally friendly As an added satirical element, I market my fur helmet as both glamorous and green. The advertisement reads: At a time when we are all trying to be conscious of how our lifestyles affect nature, fur is an excellent choice. Like leather, suede, and shearling, fur is a natural and sustainable product, a true gift of nature. The softness and glamour you desire is now combined with the full face protection you need. With Tail you can go green, look glamorous, and take a ride on the wild side! Tech The invention of Tec h the final modified helmet in the sequence, was inspired by a motorcycle gang called the EMS Angels This is a group of CPR and/ or First Aid trained, First Responders, EMTs, Paramedics, Nurses, Physicians, Firefighters and Police Officers who ride to save lives and patrol the streets for drivers in need of assistance. Their collective mission has redefined the potential of gang

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18 relations in motorcycle subculture. My mission was to honor their commitment by designing a helmet that would offer protection and provide the wearer means to assist in emergency situations Tech is divided into two halves. One side of the full face helmet is gloss white, and contains paramedic gear for medical emergencies. The other side is liquid silver, and has mechanic al devices for repair and technical assistance. Many vehicles are equipped with standard first aid kits and roadside emergency tools, but a motorcycle is not usually as prepared. Their lack of storage space makes it difficult for riders to carry the necessary gear for emergency situations. The design of Tech permits the wearer to ergonomically access lifesaving devic es and tools for repair. The organization of Tech is intended to maximize efficiency by reducing the time needed to locate essential instruments This helmet packs everything the wearer needs to be a real street hero. More than 1,000 avoidable deaths occur needlessly each year in the nation because of inefficiencies in the cities' emergency systems. P recious minutes are unaccounted for minutes that are lost as the call for help is routed through a busy dispatch center or as crews navigate their way to the victim's side. This can be the difference between making it home safely or not. Tech comes to the rescue because every minute counts, and can make the difference between life and death. Tattoo "In the Western world, tattoos were once the marks of rebels, bikers or ex convicts. They were a sign of subcultures, and to "normal" people, they were a sign of an unsavory char acter. That's changing, though. Tattoos are going mainstream, and now it turns out that the last person you would expect to have one, does. Adam Di Stefano Tattoos have served as rites of passage, marks of status and rank, symbols of religious and sp iritual devotion, decorations for bravery, sexual lures and marks of fertility, pledges of love, punishment, amulets and talismans, and protection. The final covered variation of Tandemic Helmets explores the relationship of tattoos to motorcycle subculture. Tattoos can mean different things to bikers, but they all indicate commitment An example of this commitment is the tattooing related to bikers' pledge to their bikes,

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19 or the brand of their bi kes. Harley Davidson has been emblemized on the hides of many bikers for the past 80 years. The Harley Davidson motorcycle is iconic in the biker subculture. As such, the loyalty to the brand for the better part of a century is legendary. Tattoo is upholstered with a synthetic representation of human skin, and is designed to look as if a mans face has been stretched over a full face motorcycle helmet. The material consists of latex and silicone that has been hand tinted and stitched together with medical grade sutures. My research into the fabrication of the skin led me to contact an artist in France named Olivier Goulet. Goulet has a business that he calls Skin Bag. The company designs chic clothing and accessories that appear to be made of human skin taxidermy. The products are actually created by using a unique process to manufacture a blend of latex and silicone that can be sewn and worn. The result is a very macabre and convincing fabric that resembles the look and feel of human skin. The fashion trend has scarcely reached the United States, but it is all the rave in France. Goulet has passed his formula on to me for the creation of Tattoo. The helmet is covered in custom tattoos that reference freedom and spiritual enlightenment. The focal tattoo designs incorporate the logos of Tandemic Helmets in the front and back, initiating the notion of loyalty and commitment to the brand. The face includes a mustache and beard made from real human hair, and is finished with surgical steel, face piercing ornamentation. The helmet presents unique expressions of individuality connected with a distinctive pledge to Tandemic The radical presence of Tattoo markets the helmet by creating a vividly memorable impression on the prospective consumer. A dditionally the product serves as a graphic reminder to wear full face protection by offering a gruesome portrayal regarding the consequence of neglect.

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20 REVISITING RISK Concerning your Cognitive Reflection Test responses, my research indicates that questions of type (a) are shown to provide some measure of your "time preference" how patient you are when it comes to money matters while questions of type (b) provide a measure of your degree of risk taking; people who prefer the more certain but lower expectedvalue item are more risk averse than those who choose the opposite. Frederick found that subjects who scored well on the CRT also tended to be more "patient" on questions like (a) and more risk taking on questions like (b). The test measures the ability to overcome impulsive answers. Each of the questions has an "obvious" answer (10 cents, 100 minutes, and 24 days) but those are incorrect; high-score rs thus need to be able to inhibit the wrong answer as well as calculate the correct one; they tend to be more patient and methodical The correct responses to the questions are: 1. If the ball costs 10 cents and the bat is $1 more than the ball, then the bat is $1.10 and the two combined cannot be $1.10. If the ball is .05 and the bat is 1.05... then the bat is one dollar more than the ball combined they are 1.10 2. Each machine makes widgets in five minutes, if you have 100 machines, it will make 100 widgets in five minutes. 3. The patch doubles each day; therefore one day before it is covered entirely will only cover half of the lake in 47 days. The result of the test does not examine whether or not you are a risk taker, but to what degree you take risks. Risk factors are everywhere. Risk taking can be compared to living we all do it, some more than others

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21 THE MULTIPLES It is safe to say that word of mouth is even in this age of mass communication and multimilliondollar advertising campaigns still the most importa nt form of human communication. (Gladwell, 32) I intend for my artwork to function as an actual business and expand my conceptual artistic endeavor. In this way, I will communicate to mass culture and the marketplace to reach a larger audience. My project promotes individuality and personal freedom by injecting a political agenda into my sculpture in the form of written text, advertisements, performance, and visual metaphors. Variations of functional products including customized condoms, handmade cigarettes, and exclusive doublesided matches are sold from wall mounted vending machines adorned with evocative sculptural elements and advertisements. Tandemic also carries a line of t shirts and temporary tattoos that advertise my projects concepts The products are sold under my companys subsidiary brand, Tandem The term "tandem" can be used generally to refer to any group of persons or objects working together. Tandem is a line of products that work together with people to achieve a common objective. The multiples are made easily affordable in an effort to reach more people with my sociopolitical ideas. My goal is to make my audience part of an interactive advertising system as both the consumers and promoters of Tandemic Tandem Brand Latex Condoms There is a simple way to package information that, under the right circumstances, can make it irresistible. (Gladwell, 132 ) For me, a condom represents the edge of life and death. It stands as a near worldwide icon for today s youth. The presence of a condom is the absence of life, and the absence of a condom is the creation of the living. The condom is also a symbol of safety and responsibility because of its ability to prevent the spread of disease. The condom campaign has become a social epidemic. The male latex condom is the second most used form of nonpermanent contraceptive, and is considered one of the best birth control methods out in the market today. Unlike other contraceptives theyve been proven to be

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22 effective in the use of STD and HIV/AIDS prevention. Condoms have given their users the freedom of choice. They do not promote sex sex does a pretty good job of that by itself they endorse the right to have sex safely if you choose to. This amazing invention has popularized safety, and in many ways made it cool. To me, a condom seems to be the ultimate form of ready made sculpture. It is a functional device that is universally implemented in social and sexual activities, inspires conversation, sparks religious debates, triggers moral discussions, effects every level of human emotion, saves lives, or prevents life from ever happening. All of that power exists in a 2 inch, square wrapper. It appears that the best things really do to come in small packages. Tandem Ultra Lubricated That is the paradox of the epidemic: in order to create one contagious movement, you often have to cre ate many small movements first. (Gladwell, 192 ) Tandem Ultra Lubricated is my first customized brand of latex condoms. I created this multiple to represent the first visual metaphor of my concepts. The condom is a device that makes sex, an otherwise potentially dangerous activity, into a low risk situation. Congruently, a helmet provides a safe way to limit the dangers of riding a motorcycle. I designed the condoms logo to include a full face motorcycle helmet silhouette to signify protection and dependability. T his parallel, illustrated on the wrapper of the condom communicates a notion that sex is more adventurous and fun with the use of a Tandem Brand Latex Condom The exclusivity of the product directs its appeal towards those who may be opposed to purchasing mainstream brands By purchasing my condoms, the consumers are led to feel that they are trendsetter s, and are buying a unique expression of independence. Over the last year, I have distributed hundreds of my condom multiples by hand to pilot the series. The first art show that premiered my condoms being sold from a vending machine, quickly dispensed $15.75 of condoms, at 75 each, in a 2 hour time frame. I discovered by conversing with the buyers, that they were primarily purchasing the condom merely for the novelty that it presented. Many of the same

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23 people later reported that they had used the condom and enjoyed the experience. A number of individuals admitted that if it wasnt for buying my condom, they may have engaged in unprotected sex, as the moment came unexpectedly. The product was a success. It became a work ing model that proved a market for protection exists outside of traditional platforms. All in all, the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act. Marcel Duchamp, 18871968 The idea behind Tandem Ultra Lubricated developed into a full scale marketing endeavor. Using digital technology and cutting edge software, I invented a method to advertise my product by creating physical representations of the brand. By designing the forms in a computer generated virtual realm I was able to produce a surreal rendering that could be printed in full color, 3dimensional format on a rapid prototype z printer The forms are finished in a glass like glaze, and mounted on a cast base of clear resin. The tactile advertisement features small, balloonlike, male and female figures that are designed to look as if they were made by twisting an inflated condom to shape a humanoid form. The tandem figures are seated on a motorcycle of equal conception. The sculpture adorns the top of a customized, coin operated vending machine that dispenses the condoms. The machines front displays 2dimensional images and text that further advertise the product and my concepts. Each condom has my website address printed on the wrapper, and functions as my trademark. By using a condom as a business card, more people are likely to keep the information close to them, instead of disregarding it as just another piece of paper. It also increases curiosity and the likelihood that someone may actually visit the site. As an added measure of marketing, I designed digital advertisements that connect with the consumer through humor and irony. My website showcases the ads and gives the viewer an incentive to read more about my theories. My project includes a separate, eight inch digital frame, positioned near the condom vending machines, which cycles through various still fram es of the ads.

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24 The use of Tandem Ultra Lubricated in sex has been described to me by it s consumers with an unexpected se nse of pride. There is something that people enjoy about the idea of having sex by means of a sculpture. It is as if in a way, by using the condom, the act of sex has been elevated to the status of high art. I have discovered that the brand has also appealed to those who practice gay sex. It has come to my attention that marketing an overly greased condom which comes in a rainbow of colors, may have translated as being subtly suggestive towards the homosexual population. Although this was not my original intention, I enjoy the interpretation, and I welcome the outcome. The machine advertisement for Tandem Ultra Lubricated features a road sign that reads, CAUTION: SLIPPERY WHEN WET, and has the catch phrase, Where some see danger, we see opportunity I think that about sums it up. Tandem Good Vibrations My second variation of customized condoms I call T andem Good Vibrations This is a ribbed condom that contains a vaguely prophetic message on the wrapper. The condom is held in an additional covering that resembles a paper matchbook printed with my logo and website. The condoms are individually and randomly sold to customers who purchase the product from its vending machine. The patron can then open the matchbook cover and reveal the hidden message. The fortunes are comprised of hand selected political inferences and personal observations that reflect my t heories. The concept was inspired by the fortune cookie. Fortune cookies have become an iconic symbol in American culture, inspiring many products. There is a common joke involving fortune cookies that involves attaching "between the sheets" or "in bed" to the end of the fortune, usually creating a sexual innuendo or other bizarre messages (e.g., Your artistic talents win the approval and applause of others. [in bed]"). Although many people do not take the message in a fortune cookie as a serious and accurate prediction, many of them consider it part of the game that the entire cookie must be consumed in order for the fortune to come true. Variations on this idea include not eating the cookie if a fortune seems unlucky, eating the entire cookie as well as the fortune, eating the entire cookie before reading the fortune, or reading the

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25 fortune before any of the cookie is eaten. While some people believe the fortune will not come true if it is read aloud, or read at all, other people follow rules involving how the cookie is selectedincluding selecting a cookie with closed eyes, passing a cookie to another person at the table, or choosing the cookie that seems to be pointing directly at you. Some people believe that there should be at least one extra cookie so that every person has a choice to make. In any case, it is not the cookie that has popularized the product, it is the fortune. People will consume the cookie for superstitious beliefs or entertainment. This proves to me that subversive marketing can not only sell products to individuals who wouldnt normally purchase them, but also get consumers to use the product. My goal is to begin to establish the same type of phenomenon with my condoms as the fortune cookie. The novelty of purchasing pseudo-p sychic advice can entice the consumer into buying the condom as a secondary product. The condom may then be kept for later use, or become a way to fulfill the prophecy of the message. The ritualistic practices that surround the fortune cookie have developed after the invention was popularized. The innovative trend had unforeseen repercussions, which is mildly ironic in that the cookies are supposed to be predictive. The motorcycle is obviously a sexual symbol. Its whats called a phallic locomotor symbo l. Its an extension of ones body, a power between ones legs. (Thompson, 86) The figures that I designed for the vending machine advertisement are modeled to look like inflated, ribbed condoms. A female figure is straddled on top of the male figure engaging in a sexual position known as riding. The two caricatures are also perched on a ribbed condom motorcycle as their platform for relation. The brand is illustrated by making an association to the vibrations that can be felt from riding a motorcycle to the ribbed texture of the condom causing a similar effect for its users. Vibrations or vibes can also refer to an emotional aura experienced instinctively Tandem Good Vibrations overtly packages sex with novelty and entertainment, but offers it in the form of protection. The advertisement alludes to the source of my marketing strategy and challenges the product by comparison in asking to use

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26 i t, because you cant have sex with a cookie Tandem Holy Rollers The last condom variation in the trio is Tandem Holy Rollers This is a blessed condom that comes in four heavenly delicious flavors. The inspiration for the brand came from a recent statement by the Pope. In reference to the role condoms play in the prevention of HIV in Africa, the Pope said, "You can't resolve it with the distribution of condoms. On the contrary, it increases the problem." Internationally, people were stunned at the Pope's scientific ignorance and indifference to human suffering. Africa, after all, is a continent with more than 22 million people living with the disease. Only thin strips of latex have stopped this figure from rapidly multiplying and leaving behind an even more horrific trail of death. I found it ironic that a Pope fixated on reversing the decline of the Catholic Church in Western Europe would declare something so out of touch with the modern world. For people who share my opinion, h is unconscionable statement has transformed him into a relic on the verge of irrelevance. There is something pathological and perverse in the psyche of people willing to do enormous wrong in order to prove their doctrine right. In an effort to protest the Catholic religions views on condom use, Ive initiated Tandem Holy Rollers I have been an ordained minister of the Progressive Universal Life Church since 2007. I possess credentials that state my right to perform all religious services, including the Rites of Marriage, Baptism, and Blessing. The Universal Life Church believes that all faiths are best served by freedom and choice regardless of your spiritual or religious denomination. We believe that you have the right to worship your God without intolerance or antiquated religious creed. I have implemented my rights to create a certificate that offers a religious blessing for my condoms. The document states: This is to certify that on this day, the First of January in the year, 2011 the condoms of Tandem Holy Rollers Brand Latex Condoms were cleansed, blessed, and dedicated as holy and safe from iniquities and wrong doings.

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27 The condoms are packaged in a wrapper that carries my logo and website on one side, and the flavor description on the reverse side. The product comes in Sinful Strawberry, Blessed Banana, Forbidden Chocolate, and Spiritual Spearmint. The labels have depictions of the flavors and are printed on a white, circular sticker that alludes to the religious communion wafer. The condoms flavors additi onally suggest that they are to be placed in the mouth, such as the Eucharist. The sanctified condoms rebuke obsolete assertions, and reinstate their use as a moral and safe practice. By offering a variety of taste sensations, the product furthermore encourages consumers to use protection during oral sex. The figurines that advertise Tandem Holy Rollers are, for the first time presented in full clothing detail. The male and female condom like beings are performing an act of fellatio on a chopper -style motorcycle. The male figure demonstrates a stunt known to the biker community as the Jesus Christ It involves standing in the seat of the motorcycle and holding your body in the shape of a cross while riding. The act was made famous by Indian Larry, a celebrity chopper builder and stunt rider. He eventually died performing his signature move in front of thousands of adoring fans. As a tribute to the biker legend, the motorcycle in my advertisement is modeled after Indian Larrys c hopper. Coincidentally, t he stunt that referenced the holy crucifixion, ultimately martyred a hero in the biker subculture. Tandem Holy Rollers are condom s that address the irrational aspects of religion, and the spectacle of social epidemics, while plating the subjects with a light hearted sense of comedy. Tandem Strike Cigarettes Smokers arent smokers because they underestimate the risks of smoking. They smoke even though they overestimate the risk of smoking. (Gladwell, 221) The University of Florida proudly issued a campus wide smoking ban on July 1, 2010, ironically placed just before our nations Independence Day. I can understand where the university is coming from with its efforts to combat secondhand smoke, but as a smoke r, I feel that designating areas on campus for tobacco use would be a better solution. Eliminating the risk does not have to mean excluding the minority.

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28 Since the ban, smokers throughout campus have almost universally ignored the policy. I have even seen faculty disregard the new rule entirely. Smokers have formed a quiet rebellion against the system that denies them. I, myself, have gone on strike against the smoking ban. I have created what I consider to be the flag of our revolution. I call it Tandem Strike ( Stripes/flags equals cigarette package Oldenburg, Art Since 1900, 455) The anti smoking movement has focused, so far, on raising cigarette prices, curtailing cigarette advertising, running public health messages on radio and television, limiting access of cigarettes to minors, and drilling anti tobacco messages into schoolchildren, and in the period that this broad, seemingly comprehensive, ambitious campaign has been waged, teenage smoking has sky rocketed. (Gladwell, 250) The University of Floridas smoking ban is one example of the rights of individuals being taken from them without consideration. The Native Americans land was taken from them as well, but even they were given reservations. Smokers are continually persecuted without a trial and sentenced to exile. To smokers, tobacco use is more American than apple pie, and more traditional than Thanksgiving dinner. Smokers are not going to quit because someone told them to. It is impractical to make people leave campus to smoke cigarettes most students and teachers schedules do not allow the time necessary to commute back and forth. Without designated smoking areas, UF campus has become the ashtray. I do not personally condone littering, and I do not participate in this form of rebellion, but I understand that people feel that their rights have been threatened. Art has a significant role to play within this process; and its logical corollary that art must in some sense be in opposition to the status quo because of its revolutionary potential. ( Utopias 15) In response to feeling personally threatened by the ban, I began manufacturing my own brand of cigarettes. I wanted to be able to communicate my ideas directly to the consumer by printing them on the product itself. With extensive research and practice, Tandem Strike became my invented brand of cigarettes. They are hand rolled and filtered, and made of organic tobacco leaf. The brand comes in hard or soft pack, Original Red, and True Menthol varieties. There are currently only 80 packs in existence,

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29 which makes Tandem Strike the most exclusive brand in the world. In research for the design, logo, and text for the pack, I decided to incorporate a 1940s aesthetic. During this time, Lucky Strike was among the most popular and recognized brand of cigarettes. The world was in a state of dystopia and American pride was at an all time high. The fear of losing their beloved freedom was something that soldiers were willing to die for. The nation had very real issues to deal with, and little time to meddle in trivial affairs. Smoking became a way for some soldiers to deal with the atrocities of war. The Red Cross even distributed packs of Lucky Strike to the U.S. army along with medical supplies. Despite the hardship the United States of America rose together and crushed the opposition. Our constitution was safe, at least for a while. Those who give up essential liberty to purchase a little temporary safety deserve neither safety nor liberty. Benjamin Franklin, 17061790 Tandem Strikes political stance warns individuals that every time a victory is celebrated in removing o ne of our rights, we are welcoming the governing power to remove another. I w ant to offer a brand that does not represent what has happened to the rights of smokers, but stands for the possibilities for smokers to peacefully coexist with society as a whole. My brand encourages the consumer to continue fighting for every right that we still have as a free country, regardless of personal opinions. The next time a piece of our liberty is taken, it may very well affect the ones who have paved the way. What we should be doing instead of fighting experimentation is making sure that experimentation doesnt have serious consequences. (Gladwell, 251) Cigarette companies will have you believing anything just as long as you continue to buy their products. The fact is, although insoluble tars are a contributing factor to the lung cancer danger present in todays cigarettes, the real danger is radioactivity. According to U.S. Surgeon General it is radioactivity not tar, which accounts for at least 90% of all smoking related lung cancer. Tobacco crops grown in organically in the United States are fertilized by law with phosphates rich in radium 226. In addition, many soils contain a natural radium 226 content. Radium 226 breaks down into two long lived daughter

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30 elements lead 210 and polonium 210. These radioactive particles become airborne, and attach themselves to the fine hairs on tobacco leaves. One of the goals of Tandem Strike is to provide a healthier variety of cigarettes. Companies have been manufacturing cigarettes and other tobacco products that are marketed as natural for a very long time. This label does not automatically mean that the tobacco used to create the product is organic. In fact, some tobacco products that are advertised as natural are truly more harmful to the health of smokers because some of the elements of the tobacco, such as the tar or nicotine, are actually higher with these products than they are with regular cigarettes. I use organic products, making sure that the label states that the tobacco is organic and does not just label the product as "natural ". Tandem Strike has lower levels of tar and nicotine, and wont make you glow in the dark. A very limited edition of Tandem Strike Premium Cigars has recently begun production, alongside of the cigarettes, to create a hand rolled organic cigar that will be distributed as free gifts during the Expo. Heavy smokers have been shown to have a much greater sex drive than nonsmokers. They are more sexually precocious; they have a greater need for sex, and greater attraction to the opposite sex. (Gladwell, 230) My cigarettes will be sold by female expo models during the reception. These representatives will vend and promote the product while dressed in provocative uniform attire, which contains the company logo and expo insignia. Sex sells, and more importantly, sex sells cigarettes to smokers. Although the experiment is chauvinist in nature, I excuse the principle in the name of science and art. I want to associate the experience of smoking with the pleasures of sex directly. Just because smokers have a much greater sex drive doesnt mean they are having more sex. It does mean that they have a greater need for sex. Malcolm Gladwell has a lready confirmed the foundation of that theory, and this component of my project will test it once again for good meas ure. The cigarettes are additionally sold from a vending machine with a USD validator that accepts $1s and $5s. The cost of one pack is $10. Brightly lit and colorful logos indicate selections above circular buttons. Enlargements of the brand names decorate the black exterior of the

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31 machine. The object tempts the consumers curiosity. A small ashtray rests on top of the vending machine that has been fabricated with the digital prototype, z printer technique outlined earlier in the project description. The sculpture depicts two anthropomorphic cigarettes, opposite sex, flirting with each other through body language and other subtleties. The figures rest in an ashtray that is printed with my cigarette brands and company logo. The surreal portrayal of the sculpture translates the ashtray to a hot tub or bed, and the cigarettes to sex. The catch phrase that is printed on the ashtray s front reads, SPARK SOMETHING! This phrase has both sexual and political implications, of course. Tandem Quality Matches and The Chariot of Quality Operators Manual The irrefutable truth seemed to suggest that the reason scientists cannot detect Quality in objects is because Quality is all they detect. The object is an intellectual construct deduced from the qualities. (Pirsig, 234) The second visual metaphor of my concepts is represented by handmade, waterproof, strike anywhere, doublesided matches. This product comes in an exclusive box design that has two separate compartments for storing full and half matches. Tandem Quality Matches are packaged with The Chariot of Quality Operators Manual This is a politically charged brochure that is presented in the form of a simple instructional booklet. The text has been structured to be interactive and semi challenging for the reader. The gamelike qualities of the manual involve the participants memory and recall abilities. My goal is to communicate my ideas in a way that will inform the consumer and leave an impression of significant words and phrases that have been exercised in repetition of the text. The matchbox contains vague premises concerning the description of the products ulterior intentions. The included manual details my philosophy that is depicted in the object as an allegory. Each matchbox contains 10 doublesided matches. One of the 10 matches has the term Quality centered between the words fear and hope labeled along its side. The consumers eventual discovery of this feature is prompted by digital advertisements that offer a detail of one of the matches marked with text. The script on the reverse side reads, CAUTION: STRIKE AWAY FROM FACE KEEP AWAY FROM

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32 CHILDREN. By striking the side of the match that contains the first part of the warning, the participant would burn the same side that has the word hope. The reverse side would burn the phrase KEEP AWAY FROM CHILDREN and the word fear. The paradox demonstrated here is that if fear strikes, and we let it burn we can lose hope (e.g., KEEP AWAY FROM CHILDREN children are often spoke of as a hope for the future). Correspondingly, if hope consumes an individual, it can induce a state of false security, rendering a person vulnerable to unforeseen risk. STRIKE AWAY FROM FACE is only able to be read at a close proximity to the naked eye. The tiny words begin to inject a fear element almost immediately after re ading the message while being unsure of the matchs actual quality. The word Quality is all that exists on the match after both sides have been struck. It remains safe because it was centered between both of the potentially dangerous match tips. S olution of problems too complicated for common sense to solve is achieved by long strings of mixed inductive and deductive inferences that weave back and forth between the observed machine and the mental hierarchy of the machine found in the manuals. The correct program for this interweaving is formalized as scientific m ethod. (Pirsig, 104) Tandem Ink Tattoo and Apparel Ideas and products and messages and behaviors spread just like viruses do. (Gladwell 7) This addition to my products includes numerous black or white t shirts having Tandem Ink my invented fashion ware logo, printed on the front, and a variety of expressive and comic tradigital renderings of my projects over all themes and individual subjects on the back of the shirt. Select shirts are sold with a matching temporary tattoo that has been designed and packaged by Tandemic The solo f rame cartoon t shirts and tattoos satirically denote hopes and fears that are associated with todays culture. Id ioms such as Germicidal Maniac mock the individual whose excessive nature causes them to be overly thorough with cleanliness. Spermicidal Tendencies, presents a sarcastic standpoint concerning regular condom use. Other references without text, visua lly express my personal observations.

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33 But for all that, word of mouth remains very mysterious. People pass on all kinds of information to each other all the time. But its only in the rare instance that such an exchange ignites a wordof mouth epidemic. ( Gladwell, 32) A seductive digital advertisement for Tandem Ink appears intermittently on the screens by the cigarette and condom vending machines. The tshirts are sold for $15 and are displayed from a circular retail stand. Some of the merchandise will be randomly given away as prizes during the projects reception. One such item is a t shirt that is printed with the provocation, I was at the Expo, where the fuck were you? on the back, and a Fear and Hope insignia on the front. The advertisement functions to stimulate discussion about the event after the initial exhibition. The website address is the missing element of explanation for curious observers. The intentionally excluded element is substituted with the need for a conversation to occur between the wearer of the shirt and the inspective outsider. The contagion of the epidemic can most efficiently be transmitted through social contact with an enthusiast of Tandemic other than by passive on looking. One of my goals with marketing my products is to make the consumer an active participant in the promotion of my company. By activating a network of social potential, a journey begins towards the fulfillment of my objective.

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34 COLLABORATIONS AND PERFORMANCES Yet in order for representability to be achieved, the social or historical moment must somehow offer itself as a situation, allow itself to be read in terms of effects and causes, or problems and so lutions, questions and answers. ( Utopias 70) My MFA thesis exhibition is presented in tandem with Home Safe Solutions a project and concept of my twin brother, Joshua Caine Kubisz. We have discovered and developed a plurality of complementary and coexistent theories within and between our individual thesis exhibitions. The dual nature of our distinct concepts has given us an opportunity to merge ideas and collaborate on several of the objects presented in the Expo. The additional pieces demonstrate a strong tension between the separable style s, along with a more direct connection in similar expressivity. Dilemma In this allegory the seeker, trying to reach the One, is drawn by two horses, one white and noble and temperate, and the other surly, stubborn, passionate and black. The one is forever aiding him in his upward journey to the portals of heaven, the other is forever confounding him. (Pirsig, 398) One of the collaborations I call Dilemma A dilemma is a problem offering at least two possibilities, neither of which is practically acceptable. The collaboration involves my brother for the use of his jet black, 2008 Suzuki GXSR 600 sports motorcycle, with carbon fiber accents. His bike will be parked inside the FOCUS gallery where it will initially be seen during the exhibition through the right side of the glass facade. My pearl white, 2007 Honda CBR 600 sports motorcycle, with liquid silver tribal wing graphics, will be parked on the opposite side mirroring my brothers bike. The motorcycles will be fitted with customized license plates designed by Tandemic The black motorcycles license plate will read FEAR and have the phrase The Hurricane State underneath a red symbol for a hurricane. The white motorcycle will have HOPE and The Sunshine State with the traditional Floridian orange pictured above the text on the tag. Both bikes will be footed with a NOT FOR SALE sign indicating that the bikes themselves are not intended to be sold, and suggesting that the sense of freedom that comes from riding a motorcycle cannot be bartered with. The conflicting opinions reflected on the bikes license plates both express inductive

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35 observations, but neither reaches a definitive deduction. An excerpt from The Chariot of Quality offer s a concise synapsis of the piece, and I feel merits this inclusion : There are generally two extremes for every argument. An optimist hopefully thinks that we are living in the best possible world. A pessimist fearfully believes that this is true. While both opinions can be supported with various facts and observational truths, neither are entirely accurate conclusions. The Quality of our present circumstances has an irrelevant past, since it cant be changed, and a vague future, because it cannot yet be determined. The Fear and Hope duality of human nature revolves around the Quality of theses perceptions. Goals are set for later on in life, and accomplishments occur in the pursuit of them. Once the objective has been achieved, new directives have already been placed in front of this, or will soon materialize. Subjective desires define the parameters of our journey towards a better tomorrow. In order to make sure that this is accomplished, we must Fear the worst and Hope for the best. Breaking the Ban, a FU to UFs Smoking Policy But they werent cool because they smoked. They smoked because they were cool. The very same character traits of rebelliousness and impulsivity and risk taking and indifference to the opinion of others and precocity that made them so compelling to their adolescent peers also make it almost inevitable that they would also be drawn to the ultimate expression of adolescent rebellion, risk taking, impulsivity, indifference to others, and precocity: the cigarette. (Gladwell, 232) During the reception of our dual thesis exhibition, my brother and I will execute Breaking the Ban. This is a performance in which we simultaneously smoke Tandem Strike cigarettes from the Home Safe/ Tandemic Portable Smokeless Station while inside the FOCUS gallery. The Home Safe designed apparatus was born from a collaborative concept to design a transportable machine that would contain and filter cigarette smoke and provide a way to eliminate the risk of secondhand inhalation. The demonstration will begin by illustrating that there are possibilities for an alternative to denying the rights of smokers on UF campus Ultimately, t his act of peaceful resistance proposes a solution to comprehensively eliminate the danger s of secondhand smoke in nearly any situation truth. The Fear and Hope Expo Models and the CEO of TANDEMIC It might but only if you recognize that using sexually appealing spokespeople to attract attention to your exhibit is one component in a cohesive, coherent marketing strategy. Booth babes, as theyre known, are more than just eye candy. They should have a clear, defined role in your marketing plan. Susan Friedman, Sex Sells Or Does It?

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36 Businesses in America and Europe are not as heavily male dominated as they are in countries like Japan. A rising number of women are assuming higher levels of power and prominence within the corporate world. The modern woman may be offended that a company blatantly objectifies females as a marketing strategy. Even if the products and services are bought and used primarily by men, this can still be problematic Using sex to sell products or market new ideas is definitely a risk, and I am a risk taker As CEO of Tandemic my marketing strategy mirrors pop culture and advertising by utilizing youth, beauty, and women. I began by collaborating with my wife and mother of three beautiful children, Laura Kubisz, to organize and enlisted a group of female UF students to perform as the Fear and Hope Expo Models during the reception. Each girl enthusiastically volunteered to participate after a brief present ation of my projects concepts and research into the use of sex in advertising. Every single person that I solicited for the position agreed and felt that would be an empowering experience. I have received much support and encouragement on this project from my peers. In fact, the UF sculpture shop technician, Brad Smith, expl ained the concept to his wife, Mary, and she was inspired. Mary Smith owns Scissors, a local beauty salon in Gainesville, Florida. She has volunteered her services for hair design and m akeup application for the female models. In response to her overwhelming generosity and cooperation, I have incorporated a sign to thank and recognize Mary Smith for the support of her salon. The sign will advertise during the reception to my consumers that Scissors is both talented and bold. This exchange of services is mut ually beneficial for both proprietors, and demonstrates how word of mouth can begin a network of relationships. The Models uniforms are white, cotton, sleeveless, romper style ensembles that have lapels and buttondown front s that connect to racy shorts. The attire is accessorized with front and back logos and insignia a checkered belt around the waist, calf high, black leather, highheel motorcycle boots, and cut off, open knuckle r iding gloves. The costume s design was also a collaborative effor t with my wife. She selected the initial jumper, designed by Venus which was to be appropriated by Tandemic along with the accessories. My concept for the appearance of the uniform was to combine a look of sophistication with

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37 independence, power, and sexuality. The fashionable one piece suit presents elements of professionalism and feminine prowess. The boots and gloves add a degree of strength and power to the over all look. The completed design proposes that complexity and aptitude can be erotic in nature. This selected aesthetic pairs with both Tandemic and Home Safe in that both have elements of the traits presented by the Models appearance. The group of seven includes Jul l iar Nguyen, Charisse Calaquian, Sorina Vaziri, Kaitlin Comunale, Lane Kellman, Lee Rubin, and Emily Miller. All of the participants are students of Fine Arts at the University of Florida. I have explained a series of tasks that I have arranged for the artists to perform during my reception, but I welcomed their creative innovation. Although they will be dressed in identi cal uniforms, their presentation of personality and individual physical attribute s will be entirely decided by each separate artist. I am interested in showing the diversi ty t hat exists beyond the surface characteristics. The specific functions of the artists will include welcoming the visitors, dispensing and selling multiples and providing change for money, stamping hands and distributing tickets for intermittent prize drawings, announcing prize recipients, assisting in marketing, and directing the customer to receive the proper information. These jobs will be randomly interchanged between all of the artists to further diversify the performances. The word of mouth advertisement, concer ning the artists involvement with Fear and Hope, has already influenced a gathering of people who anticipate their debuts, and look forward to the Expo Additional Collaborative Declarations The concept of Fear and Hope is a collaboration that began with a Manifesto, written and then proposed to my twin brother, which developed into a multidimensional system of participants and cooperation. The Tandemic Corporation has gone from a solo operated endeavor to the introduction of a small scale commercial industry. A significant part of the inception of my company was invested in the prospect of integrating a community effort. The care and devotion of many supporters have made it possible for me to continue my research.

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38 THE FUTURE OF TANDEMIC Corporation Man is not the source of all things, as the subjective idealists would say. Nor is he the passive observer of all things, as the objective idealists and materialists would say. The Quality which creates the world emerges as a relationship between man and his experience. He is a p articipant in the creation of all things. (Pirsig, 384) The continued research of Tandemics theories will result from the audience s participation and my reaction to their responses. Tandemic is a network interested in broadening the arena for protection by directly marketing to the potential consumer. Through the analysis of complications, and the exchange of experiences and understandings, Tandemic will continue the pursuit of providing safety without negligence or discrimination. We will invent new ways to manage and control risk factors by using methods that connect individuals through join t initiatives and cooperation. Our goal is not to eliminate risk, but simply to provide safe ways for risk takers to enjoy the experience, overcome fears, and sculpt a hope for a better tomorrow. TANDEMIC Remarks The process of borrowing qualities from subcultures, in order to merge an idea with an aesthetic, can be the first step for a business to create a trend. After considering the products function, a professional then selects a look that would appeal to potential consumers. Merchandise that is only available in select venues becomes exclusive to the customer of alternative brands. The subculture, which the appeal is directed towards, or reflects, becomes the initial consumer. The product is then shown on television and in magazine advertisements, and the mainstream is introduced to the new fashion. Conventional society also notices the style worn by cool people in public places. The next step is the most important word of mouth advertising. This causes an eventual social epidemic that transforms the product into a mainstream trend. The disintegration of the products popularity results from the reversal of this process. The trend begins to represent a new identity. The exclusivity of the brand is eventually traded off to increase the sale

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39 of the merchandise. The subculture that originally adopted the style now views it as an expression of conformity. The consumer rejects the product and attempts to redefine his or herself as an individual Society responds to the negative word of mouth by discontinuing their interest as well, and looks to advertising and subcultures to invent a new fad. The process begins again. By marketing to select groups of people, that have the right social influence, a business can start an epidemic. To continue the journey, they must revolve around the cycle of promoting that idea to the public. A product can only lose popularity if the business fails to respond to its consumers. Word of mouth can be manipulated to carry on the task of marketing as long the response remains positive. After all, it is an idea that creates the technology, and it is communication that sells the novelty to others. Tandem is any group of persons or objects working together; a Tandemic occurs when this happens in epic proportions.

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40 APPENDIX A FEAR and HOPE A collaborative manifesto by sculptors Jacob Christopher Kubisz and Joshua Caine Kubisz PRO POSITION ONE: THE PREMISE Ernest Bloch, in The Principle of Hope, explains how fear is passive and constraining, while hope is motivating and productive. The ideas expressed in our dual thesis exhibitions demonstrate that fear and hope are interdependent and share a common goal of progress. The success of hope lies within those whose fear turns towards dreams of a better tomorrow. Making those visions a reality once you wake up is the goal of hope. In stating that, The only thing to fear is fear itself, FDR spoke to the idea that fear can paralyze one from progress, from moving forward, from succeeding, despite any challenges. We need not fear tomorrow or the next day. The only thing we should be afraid of is that fear which keeps us mired in self pity and loss. If we can overcome that, we can move forward. Fear can also cause a person, group, or nation to act defensively at a time when they desperately need to be acting positively to do what needs to be done. If we never fear anything, then hope is an unavailing notion. Hope is defined then from envisioning a distant and radical change in status. Lack of this presents complacency where hope is an obsolete ideal. Hope then also demands fear. If that was not the case, one would be in a state of false security. Conversely, fear demands hope. Without that it would be despair. PROPOSITION TWO: UTOPIAS/ DYSTOPIAS Utopia doesn't exist, and literally means nowhere. In his book which coined the term, Thomas Moore attempts to describe a fictional island where the situation seems idealistic and free from fear and hope. In review of his text, we find his work actually presents both elements existing simultaneously. With apprehension of losing their way of life, the population of Utopia stores gold with no other value than to provide a method to fund defense from neighboring countries in case of an attack. This is where an awareness of the possibility of loss instills the fear necessary to take these proactive measures. The people of Utopia also believe that conformity to their laws and a noble life will ensure that they will go to Heaven. Utopians understand this to be a paradise in the afterlife. This belief illustrates the hope for a positive outcome related to events and circumstances in one's life, and a break in the complacency of their current situation. Actual dystopias have existed in history, such as in Nazi Germany. WWII featured fear of repressive social control systems, lack or total absence of individual freedoms and expressions, and constant states of warfare and violence. History and dystopian literature both have underlying cautionary tones, warning society that if we continue to live how we do, this will be the consequence. Fear drives those who acquire it towards the hope of escaping it. Dystopias are somewhere, and they exist in the past as a reminder of the potential fate of ignoring them.

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41 PROPOSIT ION THREE: COEXISTENT AND COMPLEMENTARY BEHAVIORS In Vision 65 Summary Lecture, R. Buckminster Fuller speaks of education leading to awareness, and its application to govern mans survival and enjoyment of life. He explains how he believes, there is a plurality of coexistent behaviors in nature which are complementary. This theory has remained a scientific generalization, that is, the discovery and statement of a principle that holds true without exceptions. For anything to exist there must be a counterpart. Within this logic, for every positive aspect of human nature there must also be a complementary negative. Both aspects exist individually, and simultaneously, towards a common end. Hope and fear are interdependent of each other. They are coexistent behaviors. In a political realm, we cannot move forward without knowing and understanding the flaws in which we need to progress. Progress is complemented by fear. Fear is an unwilling participant in our social evolution. Fear presents a situation that is uncomfortable. Those that hope to escape from fear, dream of a solution, and move towards achieving that goal. The opposite of a utopia is a dystopia, which needs to exist to identify the former. Utopias and dystopias are cyclical states of being that are in constant motion perpetuated by fear and driven by hope. The situation has a middle ground that is often termed present reality. We now know scientifically that for the first time in history there can be enough support continually all of expanding humanity at previously undreamed of and ever advancing standards of living and intellectual satisfaction in effective participation in the evolutionary processes. But we are frustrated from realizing our success by our different political systems and laws, which have all been devised to protect the few who have or have not adopted the system that promised the most in a bad bargain, or the most just system such as that which would provide for those whose labor produced the little that there was to go round. R. Buckminster Fuller PROPOSITION FOUR: THE CONCLU SION The fear and hope duality of our coexistent and complementary series provides a tension that is drawn within and between the bodies of work. The collaboration describes how imagination and reason can be at odds with one another. The end is near, is an interesting and commonly heard phrase. Every end is also a beginning of something different. It would be more optimistic if it was said that the beginning is near, or more accurate that a change is coming. The world revolves in cycles, and people have feared the end since the beginning. Based on historical apocalyptic paranoia, we can learn that the only consistent aspect of time is change. It is not a question of if ; its a question of when. By proposing other possibilities, this parallel exhibit demonstrates that there are different forms of social interaction between people that can be explored. It is another step towards becoming aware of our ever changing and evolving present reality that we exist in for the interim of our current circumstances. By continuing this line of questioning, it may be possible to side step the cycle of fear and hope, and move towards the comprehensive cultural and ecological evolution of our existence. This is not a fight against time, but a journey with it. We look forward to your response. Jacob Christopher Kubisz and Joshua Caine Kubis z

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54 BIBLIOGRAPHY Utopias: Documents of Contemporary A rt, ed. Richard Noble. London: Whitechapel Gallery, 2009. Gladwell, Malco lm. The Tipping Point: How Little Things Can Make a Big Difference. New York : Back Bay Books/Little, Brown and Company, 2002. Pirsig, Robert M. Zen and the Art of Motorcycle Maintenance: An Inquiry into Values New York: Harper Collins Publishers, 1999 Thompson, Hunter S. Hells Angels: A Strange and Terrible Saga. New York: Ballantine Books, The Random House Publishing Group, 1995.

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55 BIOGRAPHICAL SKETCH Jacob Christopher Kubisz was born on June 10, 1977. He has lived in Illinois, Wisconsin, Indiana, and Florida. Kubisz attended Indiana University, in Bloomington, Indiana for his undergraduate degree. In 2007, he received a Bachelor of Fine Arts in sculpture and minored in art hi story. In 2009, Kubisz received the University of Floridas Alumni Fellowship Award to attend graduate school in the School of Art and Art History Master of Fine Art program for sculpture. He has been nominated by his committee Chair, Celeste Roberge, for the Outstanding Student Achievement Award in Contemporary Sculpture for 2011. For more information, please visit www.tandemic.org.