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CIBER Synergies

An Update on Programs of the

Center for International Business Education and Research

Warrington College of Business Administration
University of Florida


Academic Year and Federal Year 2003-2004

Prepared Fall 2004


Website: http://bear.cba.ufl.edu/centers/ciber/

Telephone: (352) 392-3433

Fax: (352) 392-7860











From the Director


Fall 2004 marks the mid-point of the current jour-year CIBER finding cycle.
Accomplishments to date include two new multidisciplinary international business (IB)
degree programs, short-term study abroad options, Business Portuguese, new IB courses
not only in the Warrington College of Business (WCB), but also in the Center for Latin
American Studies, the College of Journalism and Communication, the Levin College of
Law and the College of Health and Human Performance. Interdisciplinary research
programs have led to new insights on international antitrust, reconciling protection of
the environment and expansion of trade, world media market entry, agribusiness and
trade policy. Record numbers of outreach programs transfer university expertise to
business practice and support internationalization of business curricula at other Florida
institutions of higher education. Upcoming initiatives add classes on IB ethics,
international negotiations, world regions and IB, and Business Japanese. An expanded
research agenda includes Homeland Security and US international competitiveness and
outreach adds new programs for secondary school students and teachers.

This year also marks a change in the UF CIBER leadership team. Dr. Mark Jamison,
CIBER Associate Director for Business and Economic Studies, was tapped by WCB to be
the new Director of the Public Utility Research Center (PURC). Since CIBER's inception
in 1998, Mark has served both as Center Associate Director and PURC Director of
Telecommunications, forging a productive link between the two centers. The link will
remain, but Mark's administrative time is devoted to his new P URC responsibilities.

After six years of keeping us on track, on time and i within budget, CIBER Project
Manager, Patti Jamison, left the world of global business for that of local family
enterprise keeping her growing children on track, on time and within budget. She left us
ithii an exceptionally well-organized set of files, a detailed set of instructions on
Department of Education deadlines and regulations, and excellent relations / ith her
colleagues at other CIBERs nationally.

The solid foundations Mark and Patti helped lay now allow UF CIBER to branch out
in new directions. We are fortunate to have two outstanding new members of the
leadership team to help identify and explore those directions. Taking over as Associate
Director for Business and Economic Studies is Dr. Andy Naranjo, Emerson-Merrill
Lynch Professor of Finance. Andy has long been active in CIBER, contributing
substantively to IB finance research and pioneering in IB experiential learning programs.
Ms. Isabelle Winzeler serves in the new position of CIBER Assistant Director. Having
traveled extensively abroad in both industrialized and developing economies, Isabelle
combines international project management experience i/ ith language culture program
creativity.

Andy and Isabelle 's footprints are already visible on exciting new CIBER programs.
Please join Dean Kraft, CIBER Associate Director for Languages, Area and Other
Professional Studies, Dr. Terry McCoy, and myself in welcoming them to the CIBER


CIBER Synergies, Volume VI









management team. We 're proud to share ii i/h you how CIBER is serving students, faculty
and businesses.



Carol West

CIBER Director


Serving students

Undergraduate programs provide a broad introduction to international business
(IB) for thousands of students and specialized, intensive opportunities for students
seeking more in-depth training. Graduate students receive advanced IB training through
formal coursework as well as CIBER-sponsored seminars, workshops and research
experiences abroad. Funding is additionally provided for their participation as graduate
assistants on a wide range of CIBER initiatives. Current innovative programs that
augment traditional student exchanges are encouraging record numbers of University of
Florida (UF) business students to study abroad.

Undergraduate students

A new study abroad model for undergraduates is accelerating achievement of
the Warrington College of Business (WCB) overseas study goals. When UF CIBER was
founded in 1998, only 7.6 percent of WCB undergraduates studied abroad. CIBER
support helped more than double that figure to 17 percent in 2004. A new program,
introduced in Summer 2004, is expected to yield unprecedented gains in the next couple
of years, easily reaching and surpassing the goal of 25 percent.

Rather than arranging individual student study abroad through exchanges and
transfer credit programs, the new model engages in direct partnerships with institutions in
Europe that allow a group of WCB undergraduates to simultaneously study abroad at a
foreign institution. While overseas, the students continue to fulfill basic WCB
requirements by enrolling in two of the College's Electronic Platform courses that can be
delivered globally. In addition, they take region-specific courses on the European
business environment, international relations and/or language/culture delivered by partner
institutions. Piloted in Paris in Fall 2004 in conjunction with the University's Paris
Research Center, the program is expected to eventually provide an on-going 205 slots per
year in London (UK), Rouen (France), and a location to be determined in Spain.

A new international business degree complements study abroad
enhancements and encourages integration of training in foreign languages, area studies
and the business disciplines. The Bachelor ofArts in Business Administration (BABA)
1 i/ih International Studies Area of Specialization includes 28 credit hours of the
undergraduate business core, a foreign language minor, a required course in either


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Introduction to International Relations or Comparative Politics, 12 additional credit
hours in area studies or world studies and a semester study abroad. With judicious
planning, students can complement the degree with a minor in European Union Studies,
Latin American Studies or Asian Studies. See Appendix 2 for details of the new degree.

CIBER-supported business foreign language programs continued the popular
Foreign Languages Across the Curriculum (FLAC) classes at UF and expanded language
training opportunities at Florida Agricultural & Mechanical University (FAMU). FLAC
classes are one-credit discussion sections conducted in a foreign language in conjunction
with a content course. In 2003-2004, CIBER supported foreign language graduate
student training for delivery of six FLAC sections. Content of the sections covered five
areas: Spain and the European Union; Public Relations in the Spanish-Speaking World;
Business and Culture in the Francophone World; the Business and Culture of Sports in
the Spanish-Speaking World; Latin American Business Environment (2 sections).

A CIBER grant to FAMU allowed development of a new course offering in
Business Spanish to complement that university's existing offering in Business French.
The course was passed by the FAMU language faculty in Spring 2004 and will be offered
in the current academic year.

The Latin American Business Environment: Corporate and Career
Opportunities conference was held March 20, 2004 at the Hilton University of Florida
Conference Center in Gainesville, FL. Organized by UF's Center for Latin American
Studies, and co-sponsored by UF CIBER, the conference was directed at students
interested in pursuing careers in Latin American business and finance. Morning sessions
overviewed the current state of the Latin American business environment with special
presentations on real estate, infrastructure, investment banking, telecommunications,
aerospace and shipping/logistics. Speakers from the morning sessions participated in an
afternoon round table discussion on career paths and recruiting strategies in Latin
American affiliates of US firms. In a final roundtable discussion, recent UF graduates
working in Latin America offered insights on their career experiences and advice to
current students. Approximately 125 undergraduate and graduate students, both at UF
and from around the state, attended the event. See Appendix 6 for program details.

Upcoming undergraduate programs exemplify CIBER's commitment to
offering both "broad brushstroke" IB introductions to many students and specialized
opportunities for those seeking in-depth IB training. WCB's new Warrington Welcome
provides an exceptional forum to reach incoming business students and educate them on
how to prepare for global careers. Placement personnel recognize the job market value of
augmenting business studies with foreign language training and area studies. However, it
can be difficult to convey this value to undergraduates early enough in their university
careers to impact courses of study. Warrington Welcome is a one-credit course for
freshman designed to promote a sense of unity in the College as well as assist students
with academic and personal adjustment issues. Facilitated by a professional staff
member from the WCB Undergraduate Program Office (UPO) and a junior/senior


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business major, each class section is limited to no more than 20 students. During the
2004-2005 academic year, UPO is offering 36 sections of the course, enough to
accommodate 80 percent of the WCB first year students.

A foreign language faculty team, representing Spanish, Portuguese, Japanese and
Chinese, is developing a Warrington Welcome module on "Preparing to Meet Challenges
of the Global Marketplace." The three-part module (1) provides statistics to inform
students on the global nature of business in today's economy; (2) uses corporate surveys,
quotes from business practitioners, and mini-cases as motivation for students to augment
their training in business disciplines with deepening their expertise in foreign languages,
culture and area studies; (3) gives practical guidance on designing internationally
enhanced courses of study. The four faculty members will share responsibility for
delivery of the module across the multiple sections of Warrington Welcome. It is an
unusual and exciting opportunity to stimulate multidisciplinary IB interest among new
university entrants and to reduce the complaints of "Why didn't somebody tell me earlier.
." that instructors in upper division courses so frequently hear.

Business undergraduates are only one group of UF clientele who will benefit from
UF CIBER's participation in the InterCultural Edge (ICE) Project. The product of a
multi-university and business consulting firm effort, ICE is a web-based product that
teaches cross-cultural awareness in business settings. Its effective pedagogical technique
is teaching through individual assessments-e.g., "How do I react to situation X?" and
"How do I think a French business person would react to situation X?" The sequence of
assessment tools can be used to design a variety of computer-based cultural learning
exercises that promote both specific and general understanding of the role of culture in
global business practice. Currently, CIBER is funding development of ICE-based
modules for incorporation into upper division IB electives. Additional language/culture
enhancements for UF undergraduates in 2004-2005 include use of case studies in
Business Chinese, completion of the planning phase for introducing Business Japanese
and new material for the popular FLAC sections.

Dr. Clifford Jones of the UF Law School will deliver a new course on the Legal
Environment of European Business. The course first overviews US and European
business law differences and then, given those differences, identifies strategies
appropriate for US firms operating in the European Union. The class will support the new
BABA in International Studies, the new opportunities for business student study abroad
in Europe, and UF's new Center for European Studies. Also enhancing the IB curriculum,
The Firm in the Global Economy will add a module on how Homeland Security policies
initiated since 9/11 are modifying effective business strategy.

A second conference on The Latin American Business Environment: Corporate
and Career Opportunities is planned for Spring 2005. Based on very positive student
and corporate evaluations of the 2004 conference, CIBER is collaborating with the
Center for Latin American Studies to make this an annual event. Undergraduates will
also have the opportunity to learn from international business executives through a


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CIBER-supported Speakers Program for the new, dynamic undergraduate International
Business Society.

Graduate students

Graduate student short term study abroad (STSA) and summer study abroad
programs in Latin America were supported both by CIBER scholarships and CIBER seed
funding to extend the geographical scope of the programs. Piloted in Fall 2002, FIN
6930 begins with classroom sessions addressing international financial issues and
concludes with a one-week tour of financial market centers in Latin America. With no
more than word-of-mouth advertising, the Fall 2003 tour reached capacity at 20
participants and a similar number are enrolled for Fall 2004. The course draws students
from multiple WCB graduate programs-MBA, MAIB (Master of Arts in International
Business), Master of Science in Finance, Ph.D. in Finance, and MSM/MALAS (Joint
Master of Science in Management/ Master of Arts in Latin American Studies). Typical
student comments about the tour include:

"I would not trade this experience for anything. I feel this study tour changed my
perception."

"It was a great trip. I went in knowing very little and came out with a whole new
perspective."

"The hands on experience is truly unable to be met by reading a book or taking a
course on campus."

"The study tour was a wonderful experience. It is necessary for anyone studying
International Business."

The STSA complements UF CIBER's signature Business in Brazil program by
providing an alternative overseas experience for UF graduate business students who lack
the time needed for an extended study abroad. The Business in Brazil six-week summer
program takes place in Rio de Janeiro and combines coursework on Brazilian business
practices, site visits to companies, training in Brazilian Portuguese and immersion in
Brazilian culture.

Given the popularity of both overseas graduate programs, CIBER funded Drs.
Terry McCoy (Latin American Studies) and Andy Naranjo (Finance) to visit Chile in
Summer 2004 and arrange contacts for future Florida graduate student programs in that
country.

New graduate IB course and degree offerings include addition of an
International Business class to the Professional One-Year MBA program (WCB's
weekend MBA option that serves young professionals who are currently working and
who have recently earned an undergraduate degree in business). Collaborating with UF's
College of Journalism and Communication, CIBER developed a new joint degree in


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International Communications. The option allows students to simultaneously earn a
Master of Science in Management and a Master of Arts in International Communications
specializing in either telecommunication or international advertising. In Summer 2004,
graduate students in foreign languages had the opportunity to take a new class on how to
teach commercial languages. Spanish language instructor Dr. Greg Moreland developed
and delivered the course. In the prior Spring semester, Mary Risner of the Center for
Latin American Studies piloted a new course on Commercial Portuguese.

The inaugural delivery of Dr. Gregg Bennett's International Sport Business (PET
5936) in Fall 2003 marked the first time a course with 100 percent IB content was offered
in the Exercise and Sport Sciences Department of the College of Health and Human
Performance. Material covered in lectures and readings included: the history of global
sport expansion; international sports competition and international governing bodies of
sports; the management challenges raised by differing cultures, differing monetary
systems and regional economic integration; global licensing and merchandizing of sports
and sporting goods. The 30 enrolled students also prepared new case studies of
international sports businesses or firms, thus creating pedagogical materials for future
classes. Class participants were exceptionally enthusiastic about the course, ranking it a
4.9 on a scale of 1 (poor) to 5 (outstanding).

Supported by a CIBER course development grant, FAMU Eminent Scholar Ken
Gray completed development of a new MBA simulation course on Global Project
Management. It will serve as the capstone to the currently required IB sequence: World
Business Cultures (MAN 5000), World Resources (MAN 5615) and Global Logistics I
and II (TRA 5722 and 5723).

Expanded enrollment in WCB's MAIB program is being accommodated by the
addition of classes taught by CIBER affiliate non-business faculty. Dr. Terry McCoy,
Center for Latin American Studies, is educating MAIB students on The Latin American
Business Environment. Journalism Associate Professor, Dr. Marilyn Roberts, is teaching
International Marketing and Advertising.

CIBER travel grants allowed three Ph.D. students in Finance to attend the
Doctoral Internationalization Consortium at the UCLA Anderson School of
Management. The annual program, staffed by faculty from a variety of CIBERs,
introduces doctoral business students to current IB research issues in their discipline.
Management doctoral student, Richard Gentry, was funded to attend the UF/London
Business School conference on Competition in Networking: Wireless or Wireline where
he presented his paper on "Explaining CLEC Survival through Resource Stocks: The
Power of being Nimble and Rich."

Twenty- two graduate and undergraduate students received both IB training
and financial support through work on CIBER projects. Participating students (see
Appendix 1) came from a variety of business and non-business professional disciplines,
area studies and language programs. Student research assistants addressed issues in the


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Latin American business environment, international trade policy, international
agricultural policy, global media markets and network industries. Student teaching
assistants delivered FLAC sections and student advisors facilitated undergraduate study
abroad. A final group of students supported CIBER outreach programs by developing
and organizing conference materials, working paper series and web sites.

Upcoming for graduate students are two new courses currently under
development, International Business Ethics and International Negotiations. The
offerings augment last year's addition of two new international finance classes,
International Cash Flow Management (FIN 6603) and Project Analysis in a Global
Environment (FIN 6623). All four courses help meet demand for IB electives in WCB's
popular MAIB program that recently expanded enrollment from 55 to 70 students.

On-going CIBER programs for graduate students include scholarships for
participation in the International Financial Markets Tour course and the Business in
Brazil summer program. Funding will again be available for graduate students to attend
IB conferences and participate in IB research, to develop and deliver IB classes, and to
receive hands-on IB outreach experience in delivering programs for regional businesses.
A second conference on The Latin American Business Environment: Corporate and
Career Opportunities, scheduled for March 2005, will allow graduate students interested
in pursuing careers in Latin American business to learn about types of positions available,
the challenges and opportunities those positions entail, and to network with executives
from multinationals operating in the region.

Serving faculty

Through a variety of initiatives, CIBER supports specific faculty projects and
study tours that enhance IB research and IB teaching expertise. CIBER-sponsored
faculty development programs encourage UF faculty and instructors from other Florida
schools to develop IB aspects of their courses and their research agendas. A lecture series
brings distinguished speakers to campus and a working paper series makes UF IB studies
available to researchers elsewhere. A multidisciplinary workshop brings together faculty
from diverse colleges, and from outside the UF campus, to learn from the perspectives of
other disciplines.

Quality and impact of CIBER-supported IB research is indicated by
publications, invitations for presentation to professional groups and international
recognition of the researchers. On-going support of research on agribusiness and trade
issues resulted in publication of the monograph, Transitions in the Mexican Sugar
Industry: An Analysis of the Production and Marketing System. The study
comprehensively examines the structure and nature of the Mexican sugar industry in the
context of the complex world sweetener market. Featured analyses include US-Mexico
sweetener trade, impacts of the final NAFTA tariff reductions on that trade, and the high
fructose corn syrup (HFCS) trade dispute between the two countries. In Fall 2003,
CIBER-sponsored research was part of expert testimony presented to the US Senate


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Finance Committee. William Messina's testimony, "US-Cuban Agricultural Trade:
Present Realities and Future Prospects," can be accessed through UF's Institute for Food
and Agricultural Sciences (IFAS) Electronic Data Information System (EDIS) at
edis.ifas.ufl.edu/FE438. It is one of over 20 EDIS publications on Cuban agriculture-
it's structure and the threats and opportunities it presents for US businesses.

CIBER research in the College of Journalism and Communication on world
media market entry has already resulted in two journal publications (Journal of Media
Economics and Telecommunications Policy), two book/proceedings chapters currently in
press, three working papers in progress and six invited conference presentations during
academic year 2003-2004. Similar productivity characterized CIBER research joint with
the College of Law on international antitrust in network industries-one book chapter in
press, three working papers in progress and two December 2003 conference
presentations. UF CIBER researcher, Dr. Clifford Jones, was invited to be a founding
member of the Academic Society for Competition Law (ASCOLA), established in
Munich, November 2003. Also in the area of network industries, CIBER researcher, Dr.
Mark Jamison, was invited to participate in the conference Formulating a Research
Agenda for Communication Policy. Senior FCC staff, Department of Justice economists
and leading academics attended the December 2003 conference.

Research facilitated by a Summer 2003 CIBER grant to WCB economist, Dr.
Elias Dinopoulos, was the basis for his keynote address to the International Economics
and Finance Society in London (November, 2003). The topic was growth, globalization
and wage inequality.

Homeland Security andIB trade is a new focus of CIBER research introduced
in 2003-2004. Dr. Terry McCoy conducted preliminary research on The Impact of
Homeland Security on US-Latin American Trade and Investment. His initial findings
will appear as the chapter, "9/11 and the Americas: End of an Era?" in the forthcoming
edited conference volume The Unfolding Legacy of 9 11.

A team of researchers from WCB and IFAS began addressing the specific
Homeland Security concern of invasive pests and threats to contamination of the US food
supply. The long-term objectives of this study, Risky Products, International
Competitiveness and Trade Policies, are to provide US governmental agencies with
optimal trade policies and a cost-benefit analysis of different regulatory regimes in the
presence of food and plant safety issues. Static and dynamic theoretical models are being
developed and empirically tested to provide a basis for ultimate policy recommendations.

Continuing areas of research included a study by Dr. Robert Thomas, WCB
Associate Professor of Business Law, on the evolution of international intellectual
property law, revision and updating of The Free Trade Area of the Americas:
Opportunities and Challenges for Florida and Florida Firms (Dr. Terry McCoy), The
Impact of Globalization on Florida's Industries (Dr. David Denslow), and further
development of an InternationalMedia Database (Dr. Sylvia Chan-Olmsted). Formatted
in both Excel and SPSS files, the latter data set is composed of 175 variables for 98


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countries. Variables covered include traditional and new media outlets available,
penetration rates, and socio-cultural, technological, economic, demographic and
political/legal forces that impact preferences and media consumption in the individual
countries. End users of the database will be media firms planning a transnational entry,
international businesses marketing in new regions, and IB researchers.

The CIBER Working Paper Series expanded by an additional 40 papers in
2003-2004. Research frameworks included both theoretical and applied analyses.
Disciplines represented included: economics (e.g., "Globalization, Factor Endowments,
and Scale-Invariant Growth"); survey research (e.g., "Consumer Confidence in Ghana
and its Implications for Survey-Based Economic Indicators in Africa"); Regional Science
(e.g., "The Impact of Globalization on Workforce Development and Composition in
Florida: Debates, Impacts and Potential Policy Responses"); finance (e.g., "Cross-
Country Comovement of Momentum Returns"); agriculture (e.g., "COOL and
Consumers' Willingness to Pay in the Fresh Produce Industry-Some Initial Impressions
from the Field"); political science (e.g., "Economic Policy in Latin America: The
Possibilities and Limits of Re-building Consensus); telecommunication (e.g., "The
Development of Cable Television in East Asian Countries: A Comparative Analysis of
Determinants'). See Appendix 3 for a complete list of 2003-2004 CIBER working
papers.

Course development grants to faculty, and related travel funding for attendance
at professional meetings, allowed Japanese language specialists to prepare the
foundations of Business Japanese. CIBER course grants facilitated development of three
new courses referenced in the section on Serving Students-Business Portuguese at UF
and both Business Spanish and Global Project Management at FAMU. In addition, Dr.
Marilyn Roberts, prepared not only the new course for MAIB students cited earlier, but
also a course on Entering Foreign Markets to be offered jointly to WCB and College of
Journalism and Communication students.

Nobel Laureate and author of Globalization and its Discontents, Dr. Joseph
Stiglitz was one of several distinguished speakers at the monthly CIBER
Multidisciplinary IB Research Workshop. Attracting faculty and graduate students from
multiple colleges and centers across campus, and also from other nearby institutions of
higher education, the forum promotes a systematic exchange of IB ideas and research
findings among a broad range of disciplines. The series features presentations on IB
research by faculty, graduate students and outside speakers. In addition to Dr. Stiglitz,
other invited presenters included Dawn-Marie Driscoll, Executive Fellow at the Center
for Business Ethics at Bentley College, former World Bank economist Dr. William Tyler,
and Pulitzer Prize winning Editor of the Miami Herald, Tom Fiedler. Appendix 4 details
a complete list of workshop topics and presenters.

Four new 2-week study abroad tours significantly expand options for faculty
development in IB (FDIB). Historically, the UF CIBER has co-sponsored two such
programs-the StIthi American Professional Development in International Business


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program organized by the Florida International University CIBER and the European
Union Faculty Development in International Business program organized by the
University of Memphis CIBER. The former program is a two-week business tour of
Argentina, Brazil and Chile that studies the impact of global economic crises on South
American markets, national economic reform and regional integration. Organized by the
University of Memphis CIBER, and delivered by the University of Antwerp, the
European program focuses on economic, financial and management issues in the EU.
Both study tours occur in the second half of May.

Four additional options were available for 2003-2004. The University of
Colorado CIBER led an early January tour to Hong Kong and China's Pearl River Delta.
A University of Connecticut FDIB traveled to New Delhi in early January to study
India's rapidly expanding role in global business. Transitional economies of Eastern
Europe were the focus of an FDIB led by the University of Pittsburgh CIBER. The study
tour, conducted in May, traveled to Moscow, Sofia and Prague. Finally, the University of
Hawaii CIBER offered a new option unique in both timing and focus. Delivered in the
first half of August, the Asian tour to Japan, China and Viet Nam, had a specific business
discipline focus, marketing and advertising.

CIBER funded six UF faculty to participate in these programs: Marketing
Professor Dr. Alan Sawyer and Bureau of Economic and Business Research Specialty
Faculty Dr. Chris McCarty (the transitional economies of Eastern Europe); Associate
Professor of Business Law Dr. Robert Thomas (Hong Kong and China's Pearl River
Delta); Associate Professor of Decision Information Sciences Dr. Selwyn Piramuthu and
political scientist, Dr. Amie Kreppel, Director of the UF Center for European Studies
(European Union) and; College of Journalism and Communication Associate Professor of
International Advertising Dr. Marilyn Roberts (marketing and advertising in Asia).

Non-UFfaculty also received FDIB support from the UF CIBER. Santa Fe
Community College business instructor, Dr. Harry Hooper, was funded to participate in
the new Hong Kong/China's Pearl River Delta 2-week January study tour. Three FAMU
faculty, Drs. Mary Diallo, Johanna Ramos and Daaim Shabazz, received travel grants to
attend the Spring 2004 CIBER language conference in Stamford, CT.

IB training for Florida high school teachers was conducted through annual
workshops organized by UF's Centers for Latin American Studies and African Studies.
CIBER funds development of IB workshop materials and sessions on incorporating IB
components into secondary school curricula.

During 2003-2004, CIBER also significantly expanded the scope of its support for
internationalizing the business curricula at non-UF Florida institutions of higher
education. In particular, the US Department of Education Title VIB Business and
International Education (BIE) program offers grants for such internationalization to four-
year schools and community colleges that lack the size and scope to compete for the
comprehensive and complex CIBER grants of Title VIA. Annually, through a
competitive proposal process, the BIE program makes approximately 30 such awards that


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provide two-year funding at an average level of $78,000 per year. Supporting BIE grant
applications by Florida schools is an important way CIBER can fulfill its Title VIA
mandate of being a regional resource for infusing IB into business programs of post-
secondary institutions of higher education.

UF CIBER staff worked with Eckerd College on its Fall 2003 BIE grant
application, identifying expertise it could lend to the initiatives proposed in that
application. Although Eckerd's proposal was not funded, Santa Fe Community College
was successful in the same round of competition and UF CIBER has already helped
implement that new grant by providing IB speakers for colloquia promised in the
proposal.

Perhaps most useful, however, is lending "grant writing expertise" to other
regional schools. During 2003-2004, CIBER Director Dr. Carol West worked
extensively with FAMU in development of a BIE proposal to be submitted by that
institution in November 2004. Dr. West and two FAMU faculty, Drs. Kenneth Gray and
Mary Diallo, attended a CIBER workshop on BIE grant writing in March 2004. Key
components of a potential FAMU application were identified and developed. In early
June, Drs. West and Gray together read samples of successful BIE applications at the
Department of Education offices in Washington, D.C., noting specific examples of
substance and form that might enhance the FAMU proposal. During August and
September, draft proposals were read, critiqued and revised in preparation for final
submission in November.

Going beyond state boundaries, CIBER supported globalization of business
curricula nationally through participation in the Globalization Seminars series organized
by the University of Memphis CIBER. The workshops provide discipline-specific
instruction and materials for developing IB classes or IB class modules. Spring 2004
marked the third consecutive year that UF's Robert Thomas, Associate Professor of
Business Law, contributed to content and delivery of sessions on e-business.

Business faculty from around the nation and the world contributed to the 2nd
Annual JIBS AIB CIBER Invitational Conference on Emerging Research Frontiers in
International Business. Jointly organized and sponsored by 29 CIBERs (including UF
CIBER), the Academy of International Business (AIB) and the Journal of International
Business Studies jibsS), the conference brought together leading IB scholars to discuss
and define the direction of IB research with respect to theoretical frameworks, constructs
and methodologies. Participating IB scholars gathered at the James B. Henry Center for
Executive Development, Michigan State University, September 16-19, 2004 to network
on key issues affecting IB research agendas and to address development of academic IB
research expertise.

Upcoming programs for faculty include new research support, a focus on
community college FDIB and a challenging new role for UF business language faculty.
Research funding will target IB issues related to Homeland Security while travel grants
will permit UF faculty to attend the first annual CIBER Research Conference on


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Homeland Security and US International Competitiveness. Co-sponsored by a
consortium of CIBERs (including UF), the conference is scheduled for March 2005 at
Temple University in Philadelphia, PA.

Fall 2004 marks the start of the final research project in a CIBER triad addressing
reconciling protection of the environment and expansion of international trade. The
empirical study examines the impact of price volatility and new Chinese production on
the viability of sustainable use programs for US suppliers to the global crocodilian
market. Principal investigators on the research are Professor of Economics and CIBER
Director, Dr. Carol West, and crocodilian expert Perran Ross of UF's Department of
Wildlife Ecology and Conservation. The two prior studies in the triad examined the
value of "green certification" to the Florida fishing industry and features of
environmental rules that survive the WTO Dispute Settlement Mechanism.

Research support will also cover co-sponsorship of a conference celebrating the
70th birthday of the pioneering international trade economist, Dr. Jagdish Bhagwati. New
research presented by Dr. Bhagwati's former students will illustrate the lasting impact of
his scholarly contributions and will add IB insights into issues raised in his widely cited
recent book, In Defense of Globalization: How the New World Economy is Helping Rich
and Poor Alike.

CIBER funded FDIB opportunities for community college faculty are expanding
in 2004-2005. As in 2002-2003, CIBER will support sending five community college
faculty to the biennial International Business Institute for Community College Faculty.
The four and a half day program takes place in May 2005 on the campus of Michigan
State University. It is unique in its focus on the FDIB needs of community college and
technical college faculty. Keeping the emphasis on practical application, sessions
address discipline specific IB content, pedagogical strategies, resources (textbooks,
software, databases, videos, etc.) and updates on major regions of the world. In addition,
up to two Florida community college faculty will be awarded grants that fund
participation in one of the four Summer 2005 two-week study tours abroad.

Five UF faculty will also be part of the study tours: Dr. Kenny Cheng, Professor
of Decision Information Sciences, on the Hong Kong / China's Pearl River Delta
program; Dr. Stan Smith, Professor of Economics, and Dr. Selwyn Piramuthu, Associate
Professor of Decision Information Sciences, on Transitional Economies of Eastern
Europe; Dr. Roger Blair, Professor of Economics, on the EU program in Antwerp; and
Elinore Fresh, Instructor in Business Chinese, on the August Asian Marketing and
Advertising program.

Two new initiatives will enhance IB skills of Florida secondary school students
and faculty. High school newspaper editors, yearbook editors, writers, photographers,
broadcasters and web designers each year attend a six-day summer institute offered by
UF's College of Journalism and Communications. The institute features guest speakers
and hands-on preparation of news videos and online newspapers. A CIBER module will
include a guest speaker and a business student consultant to stimulate student interest,


CIBER Synergies, Volume VI









and develop student expertise, in IB journalism. In addition, graduate students and faculty
in Romance Languages and Literatures will prepare web and CD-based cases and
exercises on business foreign language for use by area high school Spanish teachers.

UF's joining the Steering Committee of the annual CIBER Language Conference
will present both opportunities and challenges for UF's business language faculty. The
opportunity to develop stronger ties with some of the nation's premier commercial
language instructors and innovators is invaluable; the challenge of hosting a CIBER
language conference in a couple of years is both exciting and somewhat daunting.

Serving business

An annual publication on The Latin American Business Environment is a
signature UF CIBER program serving state, regional and national businesses. Other
business programs vary year-to-year in response to current issues and needs and include
conferences, forums, workshops, publications and presentations.

The Latin American Business Environment: An Assessment annually
provides a comprehensive examination of business conditions in Latin America, a 33-
country region comprising a global market of nearly 500 million inhabitants. Within the
context of the report, the business environment consists of government regulatory
policies, global and regional external impacts on Latin America and internal Latin
American economic, social and political conditions. It includes text discussion of topical
issues, tabular presentation of recent statistics and area-specific reports for the 20 largest
markets in the region. Since its first publication in 1999, the Assessment has been widely
distributed to industry practitioners, policy makers and educators. See Appendix 7 for the
Executive Summary and a list of tables from the 2004 report.

IFAS electronic extension infrastructure continues to be an exceptionally
effective forum for educating Florida agribusiness on current trade issues pertinent to
their markets and on basics of how to compete internationally. CIBER funds a graduate
student in IFAS to research material for inclusion in the export primers series (available
at http://agbuscenter.ifas.ufl.edu/export) and to maintain, update and expand the Center
for Agribusiness' Web Resources for Exporters, a support site at
http://www.agbuscenter.ifas.ufl.edu/expresources/index.htm. Each country export primer
provides basic information on business conditions and doing business in the country with
detailed information on agricultural markets. During 2003-2004, 18 existing export
primers were updated and new primers were prepared for 11 countries: Bolivia,
Colombia, Costa Rica, El Salvador, Guatemala, Haiti, Honduras, Nicaragua, Paraguay,
Suriname and Uruguay.

CIBER support oflB business conferences transfers technical university
expertise and business best practices to broader business audiences. Co-sponsored
conferences for business practitioners and policy makers in 2003-2004 covered a range of
regional, national and international issues:


CIBER Synergies, Volume VI










S3rd International Agricultural Trade & Policy Conference (Naples, FL, Dec. 3-4,
2003). Attended by agricultural producers and industry leaders from throughout
the southeastern US as well as national agricultural policy makers, the 2003
conference focused on trade agreements and specialty crop issues, the trade
challenges of invasive pests, the impact of agricultural labor markets on
international competitiveness, and country-of-origin labeling.

> National Forum on Trade Policy: Exploring Federal State Cooperation (Chapel
Hill, NC, Dec. 10-12, 2003). Co-sponsored by a consortium of CIBERs, and
attended by policy makers from around the nation, the conference objective was
to develop implementation strategies that better prepare and assist states for the
challenges of increased global economic integration. Plenary sessions overviewed
global competitive conditions and trade, and state-level responses to changing
competitive conditions. Break out sessions covered service trade issues,
improving trade data and analysis, innovative export promotion efforts, domestic
industry restructuring, community/workforce adjustment, and reform/utilization
of Trade Adjustment Assistance.

> Corporate Security and International Operations-Threat, Prevention,
Intervention (Oak Brook, IL, Oct. 30-31, 2003). Presenters addressed the impact
of terrorism on business, approaches to keeping international operations secure,
international catastrophe risk models, and HR planning for expatriate security.
The main conference, attended by 72 business professionals and educators, was
followed by a workshop for academic researchers on defining the agenda for
university research on terrorism, Homeland Security and global trade.

> China's Business Practices and Environment: Creating Opportunities for US
Firms in the World's Fastest Growing Economy (Atlanta, GA, Oct. 10, 2003).
Fifty four Atlanta area executives participated in the workshop that included
lectures, case studies and simulations to identify and understand fast changing
economic and business trends in post-WTO China and to explore entry and
marketing approaches for conducting business with China. Elinore Fresh,
developer of the UF courses in Business Chinese, prepared and presented the
session on "Chinese Culture in the Market Economy: Strategies for Handling
Stalemates."

> Business in the New Europe (Orlando, FL, Nov. 5, 2003). European specialists
discussed implications for US businesses of the EU's enlargement to 25 member
nations. Featured presenters at the day-long workshop were representatives of
Lehman Brothers Eurasia Group, the Economic Office of the Embassy of Poland,
the European Commission, CEEBIC (the Central and Eastern Europe Business
Information Center) and Czech Trade USA. Attendees also received written
background material on both current and candidate EU nations prepared by UF's
Center for European Studies.


CIBER Synergies, Volume VI









Florida's Global Frontiers: Impacts of Trade Liberalization (Tampa, FL, Sept.
23-24, 2004). A joint project of globalization centers at UF, University of South
Florida, University of Central Florida and Florida International University, this
first comprehensive forum for understanding Florida as part of the global
economy had a target audience of businesses, environmentalists, labor activists
and state/local policy makers in the State of Florida. Over 250 attended the
conference that featured four new commissioned academic research studies
covering the impact of globalization on Florida's (1) industries; (2) workforce
development; (3) environment; and (4) state/local policy making. Scholarly
perspectives were augmented by response from panels of representatives of the
target audience groups. Jagdish Bhagwati, University Professor, Columbia
University, and Andre Meyer Senior Fellow, Council on Foreign Relations,
delivered the introductory keynote address on "Trade in the World of
Globalization." J. Antonio Villamil, Chair, Governor Jeb Bush's Council of
Economic Advisors, delivered a luncheon keynote address on "Thinking Globally
and Acting Locally in Florida." See Appendix 5 for program details.

> Regional Trade Agreements: Two workshops and conferences featured CIBER
FTAA research in the Fall 2003 semester: The FTAA Process Miami to Miami
2003 and Beyond. The Changing Context of FTAA Negotiations, Americas
Business Forum Preparatory Seminar (Miami, FL, August 25, 2003) and the 3rd
International Agricultural Trade & Policy Conference (Naples, FL, December 3-
4, 2003 as noted above.) CIBER Associate Director, Dr. Terry McCoy, also
participated by invitation in the Civil Society Dialogue and Private Sector Forum,
Special Summit of the Americas (Monterrey, Mexico, January 11, 2004) and
presented research on regional integration of the Americas at the US Embassy
Speaking Program (Lima, Peru, May 7-14). A September 2004 conference on
CAFTA (Central America Free Trade Area) was postponed due to the hurricanes
in Florida.

r Competition in Networking: Wireless and Wireline was the subject of the third
UF-London Business School conference on issues in global telecommunications
competition (London, May 13-14, 2004). The London Business School and three
UF Centers (CIBER, the Public Utility Research Center, and the Public Policy
Research Center) jointly sponsored the conference. Presentations examined
network interconnection, competition within traditional markets and competition
from new technologies, and management of the radio spectrum. Sixty persons
attended the conference, representing academia, industry and regulatory agencies.

A The 5th Annual Conference on Legal and Policy Issues in the Americas, organized
by UF's Levin College of Law (San Jose, Costa Rica, June 24-26, 2004), was
enhanced by CIBER funding that sponsored incorporation of trade policy issues
into the agenda. Emphases of this year's conference, attended by 140 legal
professionals and educators, included conflict resolution, economic integration in
the Americas and proportional response under rule of law to organized crime and
terrorism.


CIBER Synergies, Volume VI











Upcoming business outreach includes expanded web-based information on
global agricultural trade, an updated edition of The Latin American Business
Environment: An Assessment, on-going conference co-sponsorships that address
hemispheric trade policy and agribusiness issues, the joint UF/London Business
School conference on meeting global telecommunications challenges, and the second
annual National Forum on Trade Policy: Exploring Federal State Cooperation. Each
year, such planned activities constitute only a portion of CIBER business outreach.
The remainder is flexible, allowing response to critical new topics as they emerge.


CIBER Synergies, Volume VI




Full Text

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CIBER Synergies An Update on Programs of the Center for International Business Education and Research Warrington College of Business Administration University of Florida Academic Year and Federal Year 2003 2004 Prepared Fall 2004 Website : http://bear.cba.ufl.edu/centers/ciber/ Telephone: (352) 392 3433 Fax: (352) 392 7860

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CIBER Synergies, Volume VI 2 From the Director Fall 2004 marks the mid point of the current four year CIBER funding cycle. Accomplishments to date include two new multidisciplinary interna tional business (IB) degree programs, short term study abroad options, Business Portuguese, new IB courses not only in the Warrington College of Business (WCB), but also in the Center for Latin American Studies, the College of Journalism and Communication, the Levin College of Law and the College of Health and Human Performance. Interdisciplinary research programs have led to new insights on international antitrust, reconciling protection of the environment and expansion of trade, world media market entry, agribusiness and trade policy. Record numbers of outreach programs transfer university expertise to business practice and support internationalization of business curricula at other Florida institutions of higher education. Upcoming initiatives add clas ses on IB ethics, international negotiations, world regions and IB, and Business Japanese. An expanded research agenda includes Homeland Security and US international competitiveness and outreach adds new programs for secondary school students and teacher s. This year also marks a change in the UF CIBER leadership team. Dr. Mark Jamison, CIBER Associate Director for Business and Economic Studies, was tapped by WCB to be the new Director of the Public Utility Research Center (PURC). Since CIBER's inception in 1998, Mark has served both as Center Associate Director and PURC Director of Telecommunications, forging a productive link between the two centers. The link will remain, but Mark's administrative time is devoted to his new PURC responsibilitie s. After six years of keeping us on track, on time and within budget, CIBER Project Manager, Patti Jamison, left the world of global business for that of local family enterprise keeping her growing children on track, on time and within budget. She left us with an exceptionally well organized set of files, a detailed set of instructions on Department of Education deadlines and regulations, and excellent relations with her colleagues at other CIBERs nationally. The solid foundations Mark and Patti helped la y now allow UF CIBER to branch out in new directions. We are fortunate to have two outstanding new members of the leadership team to help identify and explore those directions. Taking over as Associate Director for Business and Economic Studies is Dr. And y Naranjo, Emerson Merrill Lynch Professor of Finance. Andy has long been active in CIBER, contributing substantively to IB finance research and pioneering in IB experiential learning programs. Ms. Isabelle Winzeler serves in the new position of CIBER Assi stant Director. Having traveled extensively abroad in both industrialized and developing economies, Isabelle combines international project management experience with language/culture program creativity. Andy and Isabelle's footprints are already visible on exciting new CIBER programs. Please join Dean Kraft, CIBER Associate Director for Languages, Area and Other Professional Studies, Dr. Terry McCoy, and myself in welcoming them to the CIBER

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CIBER Synergies, Volume VI 3 management team. We're proud to share with you how CIBER is ser ving students, faculty and businesses. Carol West CIBER Director Serving students Undergraduate programs provide a broad introduction to international business (IB) for thousands of students and specialized, intensive opportunities for students seeking more in depth training. Graduate students receive advanced IB training through formal coursework as well as CIBER sponsored seminars, workshops and research experiences abroad. Funding is additionally provided for their participation as graduate assistants on a wide range of CIBER initiatives. Current innovative programs that augment traditional student exchanges are encouraging record numbers of University of Florida (UF) business students to study abroad. Undergraduate students A new study abroad model for undergraduates is accelerating achievement of the Warrington College of Business (WCB) overseas study goals. When UF CIBER was founded in 1998, only 7.6 percent of WCB undergraduates studied abroad. CIBER support helped more than double that figure to 17 percent in 2004. A new program, introduced in Summer 2004, is expected to yield unprecedented gains in the next couple of years, easily reaching and surpassing the goal of 25 percent. Rather than arranging individual student study abro ad through exchanges and transfer credit programs, the new model engages in direct partnerships with institutions in Europe that allow a group of WCB undergraduates to simultaneously study abroad at a foreign institution. While overseas, the students cont inue to fulfill basic WCB requirements by enrolling in two of the College's Electronic Platform courses that can be delivered globally. In addition, they take region specific courses on the European business environment, international relations and/or lan guage/culture delivered by partner institutions. Piloted in Paris in Fall 2004 in conjunction with the University's Paris Research Center the program is expected to eventually provide an on going 205 slots per year in London (UK), Rouen (France), and a l ocation to be determined in Spain. A new international business degree complements study abroad enhancements and encourages integration of training in foreign languages, area studies and the business disciplines. The Bachelor of Arts in Business Admini stration (BABA) with International Studies Area of Specialization includes 28 credit hours of the undergraduate business core, a foreign language minor, a required course in either

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CIBER Synergies, Volume VI 4 Introduction to International Relations or Comparative Politics 12 additio nal credit hours in area studies or world studies and a semester study abroad. With judicious planning, students can complement the degree with a minor in European Union Studies, Latin American Studies or Asian Studies. See Appendix 2 for details of the n ew degree. CIBER supported business foreign language programs continued the popular Foreign Languages Across the Curriculum (FLAC) classes at UF and expanded language training opportunities at Florida Agricultural & Mechanical University (FAMU). FLAC c lasses are one credit discussion sections conducted in a foreign language in conjunction with a content course. In 2003 2004, CIBER supported foreign language graduate student training for delivery of six FLAC sections. Content of the sections covered fi ve areas: Spain and the European Union; Public Relations in the Spanish Speaking World; Business and Culture in the Francophone World; the Business and Culture of Sports in the Spanish Speaking World; Latin American Business Environment (2 sections). A CI BER grant to FAMU allowed development of a new course offering in Business Spanish to complement that university's existing offering in Business French The course was passed by the FAMU language faculty in Spring 2004 and will be offered in the current a cademic year. The Latin American Business Environment: Corporate and Career Opportunities conference was held March 20, 2004 at the Hilton University of Florida Conference Center in Gainesville, FL. Organized by UF's Center for Latin American Studies, and co sponsored by UF CIBER, the conference was directed at students interested in pursuing careers in Latin American business and finance. Morning sessions overviewed the current state of the Latin American business environment with special presentations on real estate, infrastructure, investment banking, telecommunications, aerospace and shipping/logistics. Speakers from the morning sessions participated in an afternoon round table discussion on career paths and recruiting strategies in Latin American af filiates of US firms. In a final roundtable discussion, recent UF graduates working in Latin America offered insights on their career experiences and advice to current students. Approximately 125 undergraduate and graduate students, both at UF and from aro und the state, attended the event. See Appendix 6 for program details. Upcoming undergraduate programs exemplify CIBER's commitment to offering both "broad brushstroke" IB introductions to many students and specialized opportunities for those seeking i n depth IB training. WCB's new Warrington Welcome provides an exceptional forum to reach incoming business students and educate them on how to prepare for global careers. Placement personnel recognize the job market value of augmenting business studies w ith foreign language training and area studies. However, it can be difficult to convey this value to undergraduates early enough in their university careers to impact courses of study. Warrington Welcome is a one credit course for freshman designed to pro mote a sense of unity in the College as well as assist students with academic and personal adjustment issues. Facilitated by a professional staff member from the WCB Undergraduate Program Office (UPO) and a junior/senior

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CIBER Synergies, Volume VI 5 business major, each class section is limited to no more than 20 students. During the 2004 2005 academic year, UPO is offering 36 sections of the course, enough to accommodate 80 percent of the WCB first year students. A foreign language faculty team, representing Spanish, Portuguese, Ja panese and Chinese, is developing a Warrington Welcome module on "Preparing to Meet Challenges of the Global Marketplace." The three part module (1) provides statistics to inform students on the global nature of business in today's economy; (2) uses corpo rate surveys, quotes from business practitioners, and mini cases as motivation for students to augment their training in business disciplines with deepening their expertise in foreign languages, culture and area studies; (3) gives practical guidance on des igning internationally enhanced courses of study. The four faculty members will share responsibility for delivery of the module across the multiple sections of Warrington Welcome. It is an unusual and exciting opportunity to stimulate multidisciplinary IB interest among new university entrants and to reduce the complaints of "Why didn't somebody tell me earlier. ." that instructors in upper division courses so frequently hear. Business undergraduates are only one group of UF clientele who will benefit f rom UF CIBER's participation in the InterCultural Edge (ICE) Project. The product of a multi university and business consulting firm effort, ICE is a web based product that teaches cross cultural awareness in business settings. Its effective pedagogical t echnique is teaching through individual assessments e.g., "How do I react to situation X?" and "How do I think a French business person would react to situation X?" The sequence of assessment tools can be used to design a variety of computer based cultural learning exercises that promote both specific and general understanding of the role of culture in global business practice. Currently, CIBER is funding development of ICE based modules for incorporation into upper division IB electives. Additional langu age/culture enhancements for UF undergraduates in 2004 2005 include use of case studies in Business Chinese, completion of the planning phase for introducing Business Japanese and new material for the popular FLAC sections. Dr. Clifford Jones of the UF L aw School will deliver a new course on the Legal Environment of European Business. The course first overviews US and European business law differences and then, given those differences, identifies strategies appropriate for US firms operating in the Europe an Union. The class will support the new BABA in International Studies, the new opportunities for business student study abroad in Europe, and UF's new Center for European Studies. Also enhancing the IB curriculum, The Firm in the Global Economy will add a module on how Homeland Security policies initiated since 9/11 are modifying effective business strategy. A second conference on The Latin American Business Environment: Corporate and Career Opportunities is planned for Spring 2005. Based on very positi ve student and corporate evaluations of the 2004 conference, CIBER is collaborating with the Center for Latin American Studies to make this an annual event. Undergraduates will also have the opportunity to learn from international business executives thro ugh a

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CIBER Synergies, Volume VI 6 CIBER supported Speakers Program for the new, dynamic undergraduate International Business Society. Graduate students Graduate student short term study abroad (STSA) and summer study abroad programs in Latin America were supported both by CIBER scholarships and CIBER seed funding to extend the geographical scope of the programs. Piloted in Fall 2002, FIN 6930 begins with classroom sessions addressing international financial issues and concludes with a one week tour of financial market centers in Latin America. With no more than word of mouth advertising, the Fall 2003 tour reached capacity at 20 participants and a similar number are enrolled for Fall 2004. The course draws students from multiple WCB graduate programs MBA, MAIB (Master of Arts in International Business), Master of Science in Finance, Ph.D. in Finance, and MSM/MALAS (Joint Master of Science in Management/ Master of Arts in Latin American Studies). Typical student comments about the tour include: "I would not trade this experienc e for anything. I feel this study tour changed my perception." "It was a great trip. I went in knowing very little and came out with a whole new perspective." "The hands on experience is truly unable to be met by reading a book or taking a course on campus." "The study tour was a wonderful experience. It is necessary for anyone studying International Business." The STSA complements UF CIBER's signature Business in Brazil program by providing an alternative overseas experience for UF graduate busi ness students who lack the time needed for an extended study abroad. The Business in Brazil six week summer program takes place in Rio de Janeiro and combines coursework on Brazilian business practices, site visits to companies, training in Brazilian Portu guese and immersion in Brazilian culture. Given the popularity of both overseas graduate programs, CIBER funded Drs. Terry McCoy (Latin American Studies) and Andy Naranjo (Finance) to visit Chile in Summer 2004 and arrange contacts for future Florida g raduate student programs in that country. New graduate IB course and degree offerings include addition of an International Business class to the Professional One Year MBA program (WCB's weekend MBA option that serves young professionals who are current ly working and who have recently earned an undergraduate degree in business). Collaborating with UF's College of Journalism and Communication, CIBER developed a new joint degree in

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CIBER Synergies, Volume VI 7 International Communications. The option allows students to simultaneously earn a Master of Science in Management and a Master of Arts in International Communications specializing in either telecommunication or international advertising. In Summer 2004, graduate students in foreign languages had the opportunity to take a new cla ss on how to teach commercial languages. Spanish language instructor Dr. Greg Moreland developed and delivered the course. In the prior Spring semester, Mary Risner of the Center for Latin American Studies piloted a new course on Commercial Portuguese. The inaugural delivery of Dr. Gregg Bennett's International Sport Business (PET 5936) in Fall 2003 marked the first time a course with 100 percent IB content was offered in the Exercise and Sport Sciences Department of the College of Health and Human Perfo rmance. Material covered in lectures and readings included: the history of global sport expansion; international sports competition and international governing bodies of sports; the management challenges raised by differing cultures, differing monetary sy stems and regional economic integration; global licensing and merchandizing of sports and sporting goods. The 30 enrolled students also prepared new case studies of international sports businesses or firms, thus creating pedagogical materials for future cl asses. Class participants were exceptionally enthusiastic about the course, ranking it a 4.9 on a scale of 1 (poor) to 5 (outstanding). Supported by a CIBER course development grant, FAMU Eminent Scholar Ken Gray completed development of a new MBA simul ation course on Global Project Management. It will serve as the capstone to the currently required IB sequence: World Business Cultures (MAN 5000), World Resources (MAN 5615) and Global Logistics I and II (TRA 5722 and 5723). Expanded enrollment in W CB's MAIB program is being accommodated by the addition of classes taught by CIBER affiliate non business faculty. Dr. Terry McCoy, Center for Latin American Studies, is educating MAIB students on The Latin American Business Environment. Journalism Associ ate Professor, Dr. Marilyn Roberts, is teaching International Marketing and Advertising. CIBER travel grants allowed three Ph.D. students in Finance to attend the Doctoral Internationalization Consortium at the UCLA Anderson School of Management. Th e annual program, staffed by faculty from a variety of CIBERs, introduces doctoral business students to current IB research issues in their discipline. Management doctoral student, Richard Gentry, was funded to attend the UF/London Business School confere nce on Competition in Networking: Wireless or Wireline where he presented his paper on "Explaining CLEC Survival through Resource Stocks: The Power of being Nimble and Rich." Twenty two graduate and undergraduate students received both IB training and financial support through work on CIBER projects. Participating students (see Appendix 1) came from a variety of business and non business professional disciplines, area studies and language programs. Student research assistants addressed issues in the

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CIBER Synergies, Volume VI 8 Latin American business environment, international trade policy, international agricultural policy, global media markets and network industries. Student teaching assistants delivered FLAC sections and student advisors facilitated undergraduate study abroad A final group of students supported CIBER outreach programs by developing and organizing conference materials, working paper series and web sites. Upcoming for graduate students are two new courses currently under development, International Business Ethics and International Negotiations. The offerings augment last year's addition of two new international finance classes, International Cash Flow Management (FIN 6603) and Project Analysis in a Global Environment (FIN 6623). All four courses help meet demand for IB electives in WCB's popular MAIB program that recently expanded enrollment from 55 to 70 students. On going CIBER programs for graduate students include scholarships for participation in the International Financial Markets Tour course and t he Business in Brazil summer program. Funding will again be available for graduate students to attend IB conferences and participate in IB research, to develop and deliver IB classes, and to receive hands on IB outreach experience in delivering programs fo r regional businesses. A second conference on The Latin American Business Environment: Corporate and Career Opportunities scheduled for March 2005, will allow graduate students interested in pursuing careers in Latin American business to learn about typ es of positions available, the challenges and opportunities those positions entail, and to network with executives from multinationals operating in the region. Serving faculty Through a variety of initiatives, CIBER supports specific faculty projects and study tours that enhance IB research and IB teaching expertise. CIBER sponsored faculty development programs encourage UF faculty and instructors from other Florida schools to develop IB aspects of their courses and their research agendas. A lecture seri es brings distinguished speakers to campus and a working paper series makes UF IB studies available to researchers elsewhere. A multidisciplinary workshop brings together faculty from diverse colleges, and from outside the UF campus, to learn from the per spectives of other disciplines. Quality and impact of CIBER supported IB research is indicated by publications, invitations for presentation to professional groups and international recognition of the researchers. On going support of research on agribu siness and trade issues resulted in publication of the monograph, Transitions in the Mexican Sugar Industry: An Analysis of the Production and Marketing System. The study comprehensively examines the structure and nature of the Mexican sugar industry in t he context of the complex world sweetener market. Featured analyses include US Mexico sweetener trade, impacts of the final NAFTA tariff reductions on that trade, and the high fructose corn syrup (HFCS) trade dispute between the two countries. In Fall 200 3, CIBER sponsored research was part of expert testimony presented to the US Senate

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CIBER Synergies, Volume VI 9 Finance Committee. William Messina's testimony, "US Cuban Agricultural Trade: Present Realities and Future Prospects," can be accessed through UF's Institute for Food and A gricultural Sciences (IFAS) Electronic Data Information System (EDIS) at edis.ifas.ufl.edu/FE438. It is one of over 20 EDIS publications on Cuban agriculture it's structure and the threats and opportunities it presents for US businesses. CIBER research i n the College of Journalism and Communication on world media market entry has already resulted in two journal publications ( Journal of Media Economics and Telecommunications Policy ), two book/proceedings chapters currently in press, three working papers in progress and six invited conference presentations during academic year 2003 2004. Similar productivity characterized CIBER research joint with the College of Law on international antitrust in network industries one book chapter in press, three working pap ers in progress and two December 2003 conference presentations. UF CIBER researcher, Dr. Clifford Jones, was invited to be a founding member of the Academic Society for Competition Law (ASCOLA), established in Munich, November 2003. Also in the area of ne twork industries, CIBER researcher, Dr. Mark Jamison, was invited to participate in the conference Formulating a Research Agenda for Communication Policy. Senior FCC staff, Department of Justice economists and leading academics attended the December 2003 c onference. Research facilitated by a Summer 2003 CIBER grant to WCB economist, Dr. Elias Dinopoulos, was the basis for his keynote address to the International Economics and Finance Society in London (November, 2003). The topic was growth, globalization and wage inequality. Homeland Security and IB trade is a new focus of CIBER research introduced in 2003 2004. Dr. Terry McCoy conducted preliminary research on The Impact of Homeland Security on US Latin American Trade and Investment. His initial fi ndings will appear as the chapter, "9/11 and the Americas: End of an Era?" in the forthcoming edited conference volume The Unfolding Legacy of 9/11 A team of researchers from WCB and IFAS began addressing the specific Homeland Security concern of invasiv e pests and threats to contamination of the US food supply. The long term objectives of this study, Risky Products, International Competitiveness and Trade Policies, are to provide US governmental agencies with optimal trade policies and a cost benefit ana lysis of different regulatory regimes in the presence of food and plant safety issues. Static and dynamic theoretical models are being developed and empirically tested to provide a basis for ultimate policy recommendations. Continuing areas of research i ncluded a study by Dr. Robert Thomas, WCB Associate Professor of Business Law, on the evolution of international intellectual property law, revision and updating of The Free Trade Area of the Americas: Opportunities and Challenges for Florida and Florida F irms (Dr. Terry McCoy), The Impact of Globalization on Florida's Industries (Dr. David Denslow), and further development of an International Media Database (Dr. Sylvia Chan Olmsted). Formatted in both Excel and SPSS files, the latter data set is composed o f 175 variables for 98

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CIBER Synergies, Volume VI 10 countries. Variables covered include traditional and new media outlets available, penetration rates, and socio cultural, technological, economic, demographic and political/legal forces that impact preferences and media consumption in the individual countries. End users of the database will be media firms planning a transnational entry, international businesses marketing in new regions, and IB researchers. The CIBER Working Paper Series expanded by an additional 40 papers in 2003 2 004. Research frameworks included both theoretical and applied analyses. Disciplines represented included: economics (e.g., "Globalization, Factor Endowments, and Scale Invariant Growth"); survey research (e.g., "Consumer Confidence in Ghana and its Impl ications for Survey Based Economic Indicators in Africa"); Regional Science (e.g., "The Impact of Globalization on Workforce Development and Composition in Florida: Debates, Impacts and Potential Policy Responses"); finance (e.g., "Cross Country Comovement of Momentum Returns"); agriculture (e.g., "COOL and Consumers' Willingness to Pay in the Fresh Produce Industry Some Initial Impressions from the Field"); political science (e.g., "Economic Policy in Latin America: The Possibilities and Limits of Re buil ding Consensus); telecommunication (e.g., "The Development of Cable Television in East Asian Countries: A Comparative Analysis of Determinants'). See Appendix 3 for a complete list of 2003 2004 CIBER working papers. Course development grants to facu lty, and related travel funding for attendance at professional meetings, allowed Japanese language specialists to prepare the foundations of Business Japanese CIBER course grants facilitated development of three new courses referenced in the section on S erving Students Business Portuguese at UF and both Business Spanish and Global Project Management at FAMU. In addition, Dr. Marilyn Roberts, prepared not only the new course for MAIB students cited earlier, but also a course on Entering Foreign Markets to be offered jointly to WCB and College of Journalism and Communication students. Nobel Laureate and author of Globalization and its Discontents Dr. Joseph Stiglitz was one of several distinguished speakers at the monthly CIBER Multidisciplinary IB Res earch Workshop. Attracting faculty and graduate students from multiple colleges and centers across campus, and also from other nearby institutions of higher education, the forum promotes a systematic exchange of IB ideas and research findings among a broad range of disciplines. The series features presentations on IB research by faculty, graduate students and outside speakers. In addition to Dr. Stiglitz, other invited presenters included Dawn Marie Driscoll, Executive Fellow at the Center for Business Eth ics at Bentley College, former World Bank economist Dr. William Tyler, and Pulitzer Prize winning Editor of the Miami Herald, Tom Fiedler. Appendix 4 details a complete list of workshop topics and presenters. Four new 2 week study abroad tours signific antly expand options for faculty development in IB (FDIB). Historically, the UF CIBER has co sponsored two such programs the South American Professional Development in International Business

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CIBER Synergies, Volume VI 11 program organized by the Florida International University CIBER a nd the European Union Faculty Development in International Business program organized by the University of Memphis CIBER. The former program is a two week business tour of Argentina, Brazil and Chile that studies the impact of global economic crises on So uth American markets, national economic reform and regional integration. Organized by the University of Memphis CIBER, and delivered by the University of Antwerp, the European program focuses on economic, financial and management issues in the EU. Both st udy tours occur in the second half of May. Four additional options were available for 2003 2004. The University of Colorado CIBER led an early January tour to Hong Kong and China's Pearl River Delta. A University of Connecticut FDIB traveled to New Delh i in early January to study India's rapidly expanding role in global business. Transitional economies of Eastern Europe were the focus of an FDIB led by the University of Pittsburgh CIBER. The study tour, conducted in May, traveled to Moscow, Sofia and Pr ague. Finally, the University of Hawaii CIBER offered a new option unique in both timing and focus. Delivered in the first half of August, the Asian tour to Japan, China and Viet Nam, had a specific business discipline focus, marketing and advertising. CIBER funded six UF faculty to participate in these programs: Marketing Professor Dr. Alan Sawyer and Bureau of Economic and Business Research Specialty Faculty Dr. Chris McCarty (the transitional economies of Eastern Europe); Associate Professor of Busin ess Law Dr. Robert Thomas (Hong Kong and China's Pearl River Delta); Associate Professor of Decision Information Sciences Dr. Selwyn Piramuthu and political scientist, Dr. Amie Kreppel, Director of the UF Center for European Studies (European Union) and; C ollege of Journalism and Communication Associate Professor of International Advertising Dr. Marilyn Roberts (marketing and advertising in Asia). Non UF faculty also received FDIB support from the UF CIBER. Santa Fe Community College business instructor Dr. Harry Hooper, was funded to participate in the new Hong Kong/China's Pearl River Delta 2 week January study tour. Three FAMU faculty, Drs. Mary Diallo, Johanna Ramos and Daaim Shabazz, received travel grants to attend the Spring 2004 CIBER language conference in Stamford, CT. IB training for Florida high school teachers was conducted through annual workshops organized by UF's Centers for Latin American Studies and African Studies. CIBER funds development of IB workshop materials and sessions on i ncorporating IB components into secondary school curricula. During 2003 2004, CIBER also significantly expanded the scope of its support for internationalizing the business curricula at non UF Florida institutions of higher education. In particular, the US Department of Education Title VIB Business and International Education (BIE) program offers grants for such internationalization to four year schools and community colleges that lack the size and scope to compete for the comprehensive and complex CIBER grants of Title VIA. Annually, through a competitive proposal process, the BIE program makes approximately 30 such awards that

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CIBER Synergies, Volume VI 12 provide two year funding at an average level of $78,000 per year. Supporting BIE grant applications by Florida schools is an impo rtant way CIBER can fulfill its Title VIA mandate of being a regional resource for infusing IB into business programs of post secondary institutions of higher education. UF CIBER staff worked with Eckerd College on its Fall 2003 BIE grant application, ide ntifying expertise it could lend to the initiatives proposed in that application. Although Eckerd's proposal was not funded, Santa Fe Community College was successful in the same round of competition and UF CIBER has already helped implement that new gran t by providing IB speakers for colloquia promised in the proposal. Perhaps most useful, however, is lending "grant writing expertise" to other regional schools. During 2003 2004, CIBER Director Dr. Carol West worked extensively with FAMU in development o f a BIE proposal to be submitted by that institution in November 2004. Dr. West and two FAMU faculty, Drs. Kenneth Gray and Mary Diallo, attended a CIBER workshop on BIE grant writing in March 2004. Key components of a potential FAMU application were ide ntified and developed. In early June, Drs. West and Gray together read samples of successful BIE applications at the Department of Education offices in Washington, D.C., noting specific examples of substance and form that might enhance the FAMU proposal. During August and September, draft proposals were read, critiqued and revised in preparation for final submission in November. Going beyond state boundaries, CIBER supported globalization of business curricula nationally through participation in the Glob alization Seminars series organized by the University of Memphis CIBER. The workshops provide discipline specific instruction and materials for developing IB classes or IB class modules. Spring 2004 marked the third consecutive year that UF's Robert Thom as, Associate Professor of Business Law, contributed to content and delivery of sessions on e business. Business faculty from around the nation and the world contributed to the 2 nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Fron tiers in International Business. Jointly organized and sponsored by 29 CIBERs (including UF CIBER), the Academy of International Business (AIB) and the Journal of International Business Studies (JIBS), the conference brought together leading IB scholars t o discuss and define the direction of IB research with respect to theoretical frameworks, constructs and methodologies. Participating IB scholars gathered at the James B. Henry Center for Executive Development, Michigan State University, September 16 19, 2004 to network on key issues affecting IB research agendas and to address development of academic IB research expertise. Upcoming programs for faculty include new research support, a focus on community college FDIB and a challenging new role for UF bu siness language faculty. Research funding will target IB issues related to Homeland Security while travel grants will permit UF faculty to attend the first annual CIBER Research Conference on

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CIBER Synergies, Volume VI 13 Homeland Security and US International Competitiveness Co spon sored by a consortium of CIBERs (including UF), the conference is scheduled for March 2005 at Temple University in Philadelphia, PA. Fall 2004 marks the start of the final research project in a CIBER triad addressing reconciling protection of the environm ent and expansion of international trade. The empirical study examines the impact of price volatility and new Chinese production on the viability of sustainable use programs for US suppliers to the global crocodilian market. Principal investigators on the research are Professor of Economics and CIBER Director, Dr. Carol West, and crocodilian expert Perran Ross of UF's Department of Wildlife Ecology and Conservation. The two prior studies in the triad examined the value of "green certification" to the Flori da fishing industry and features of environmental rules that survive the WTO Dispute Settlement Mechanism. Research support will also cover co sponsorship of a conference celebrating the 70 th birthday of the pioneering international trade economist, Dr. J agdish Bhagwati. New research presented by Dr. Bhagwati's former students will illustrate the lasting impact of his scholarly contributions and will add IB insights into issues raised in his widely cited recent book, In Defense of Globalization: How the Ne w World Economy is Helping Rich and Poor Alike. CIBER funded FDIB opportunities for community college faculty are expanding in 2004 2005. As in 2002 2003, CIBER will support sending five community college faculty to the biennial International Business I nstitute for Community College Faculty. The four and a half day program takes place in May 2005 on the campus of Michigan State University. It is unique in its focus on the FDIB needs of community college and technical college faculty. Keeping the emphas is on practical application, sessions address discipline specific IB content, pedagogical strategies, resources (textbooks, software, databases, videos, etc.) and updates on major regions of the world. In addition, up to two Florida community college facul ty will be awarded grants that fund participation in one of the four Summer 2005 two week study tours abroad. Five UF faculty will also be part of the study tours: Dr. Kenny Cheng, Professor of Decision Information Sciences, on the Hong Kong / China's Pea rl River Delta program; Dr. Stan Smith, Professor of Economics, and Dr. Selwyn Piramuthu, Associate Professor of Decision Information Sciences, on Transitional Economies of Eastern Europe; Dr. Roger Blair, Professor of Economics, on the EU program in Antwe rp; and Elinore Fresh, Instructor in Business Chinese, on the August Asian Marketing and Advertising program. Two new initiatives will enhance IB skills of Florida secondary school students and faculty. High school newspaper editors, yearbook editors, w riters, photographers, broadcasters and web designers each year attend a six day summer institute offered by UF's College of Journalism and Communications. The institute features guest speakers and hands on preparation of news videos and online newspapers A CIBER module will include a guest speaker and a business student consultant to stimulate student interest,

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CIBER Synergies, Volume VI 14 and develop student expertise, in IB journalism. In addition, graduate students and faculty in Romance Languages and Literatures will prepare we b and CD based cases and exercises on business foreign language for use by area high school Spanish teachers. UF's joining the Steering Committee of the annual CIBER Language Conference will present both opportunities and challenges for UF's business lang uage faculty. The opportunity to develop stronger ties with some of the nation's premier commercial language instructors and innovators is invaluable; the challenge of hosting a CIBER language conference in a couple of years is both exciting and somewhat daunting. Serving business An annual publication on The Latin American Business Environment is a signature UF CIBER program serving state, regional and national businesses. Other business programs vary year to year in response to current issues and needs and include conferences, forums, workshops, publications and presentations. The Latin American Business Environment: An Assessment annually provides a comprehensive examination of business conditions in Latin America, a 33 country region comprising a global market of nearly 500 million inhabitants. Within the context of the report, the business environment consists of government regulatory policies, global and regional external impacts on Latin America and internal Latin American economic, social and political conditions. It includes text discussion of topical issues, tabular presentation of recent statistics and area specific reports for the 20 largest markets in the region. Since its first publication in 1999, the Assessment has been widely distribut ed to industry practitioners, policy makers and educators. See Appendix 7 for the Executive Summary and a list of tables from the 2004 report. IFAS electronic extension infrastructure continues to be an exceptionally effective forum for educating Florid a agribusiness on current trade issues pertinent to their markets and on basics of how to compete internationally. CIBER funds a graduate student in IFAS to research material for inclusion in the export primers series (available at http://agbuscenter.ifas. ufl.edu/export) and to maintain, update and expand the Center for Agribusiness' Web Resources for Exporters, a support site at http://www.agbuscenter.ifas.ufl.edu/expresources/index.htm. Each country export primer provides basic information on business co nditions and doing business in the country with detailed information on agricultural markets. During 2003 2004, 18 existing export primers were updated and new primers were prepared for 11 countries: Bolivia, Colombia, Costa Rica, El Salvador, Guatemala, Haiti, Honduras, Nicaragua, Paraguay, Suriname and Uruguay. CIBER support of IB business conferences transfers technical university expertise and business best practices to broader business audiences. Co sponsored conferences for business practitioner s and policy makers in 2003 2004 covered a range of regional, national and international issues:

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CIBER Synergies, Volume VI 15 3 rd International Agricultural Trade & Policy Conference (Naples, FL, Dec. 3 4, 2003). Attended by agricultural producers and industry leaders from throughout the southeastern US as well as national agricultural policy makers, the 2003 conference focused on trade agreements and specialty crop issues, the trade challenges of invasive pests, the impact of agricultural labor markets on international competitivenes s, and country of origin labeling. National Forum on Trade Policy: Exploring Federal/State Cooperation (Chapel Hill, NC, Dec. 10 12, 2003). Co sponsored by a consortium of CIBERs, and attended by policy makers from around the nation, the conference objec tive was to develop implementation strategies that better prepare and assist states for the challenges of increased global economic integration. Plenary sessions overviewed global competitive conditions and trade, and state level responses to changing comp etitive conditions. Break out sessions covered service trade issues, improving trade data and analysis, innovative export promotion efforts, domestic industry restructuring, community/workforce adjustment, and reform/utilization of Trade Adjustment Assist ance. Corporate Security and International Operations Threat, Prevention, Intervention (Oak Brook, IL, Oct. 30 31, 2003). Presenters addressed the impact of terrorism on business, approaches to keeping international operations secure, international cat astrophe risk models, and HR planning for expatriate security. The main conference, attended by 72 business professionals and educators, was followed by a workshop for academic researchers on defining the agenda for university research on terrorism, Homel and Security and global trade. China's Business Practices and Environment: Creating Opportunities for US Firms in the World's Fastest Growing Economy (Atlanta, GA, Oct. 10, 2003). Fifty four Atlanta area executives participated in the workshop that includ ed lectures, case studies and simulations to identify and understand fast changing economic and business trends in post WTO China and to explore entry and marketing approaches for conducting business with China. Elinore Fresh, developer of the UF courses in Business Chinese, prepared and presented the session on "Chinese Culture in the Market Economy: Strategies for Handling Stalemates." Business in the New Europe (Orlando, FL, Nov. 5, 2003). European specialists discussed implications for US businesses o f the EU's enlargement to 25 member nations. Featured presenters at the day long workshop were representatives of Lehman Brothers Eurasia Group, the Economic Office of the Embassy of Poland, the European Commission, CEEBIC (the Central and Eastern Europe B usiness Information Center) and Czech Trade USA. Attendees also received written background material on both current and candidate EU nations prepared by UF's Center for European Studies.

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CIBER Synergies, Volume VI 16 Florida's Global Frontiers: Impacts of Trade Liberalization (Tamp a, FL, Sept. 23 24, 2004). A joint project of globalization centers at UF, University of South Florida, University of Central Florida and Florida International University, this first comprehensive forum for understanding Florida as part of the global econ omy had a target audience of businesses, environmentalists, labor activists and state/local policy makers in the State of Florida. Over 250 attended the conference that featured four new commissioned academic research studies covering the impact of globali zation on Florida's (1) industries; (2) workforce development; (3) environment; and (4) state/local policy making. Scholarly perspectives were augmented by response from panels of representatives of the target audience groups. Jagdish Bhagwati, Universit y Professor, Columbia University, and Andre Meyer Senior Fellow, Council on Foreign Relations, delivered the introductory keynote address on "Trade in the World of Globalization." J. Antonio Villamil, Chair, Governor Jeb Bush's Council of Economic Advisors delivered a luncheon keynote address on "Thinking Globally and Acting Locally in Florida." See Appendix 5 for program details. Regional Trade Agreements: Two workshops and conferences featured CIBER FTAA research in the Fall 2003 semester: The FTAA Pro cess Miami to Miami 2003 and Beyond: The Changing Context of FTAA Negotiations, Americas Business Forum Preparatory Seminar (Miami, FL, August 25, 2003) and the 3 rd International Agricultural Trade & Policy Conference (Naples, FL, December 3 4, 2003 as not ed above.) CIBER Associate Director, Dr. Terry McCoy, also participated by invitation in the Civil Society Dialogue and Private Sector Forum, Special Summit of the Americas (Monterrey, Mexico, January 11, 2004) and presented research on regional integrat ion of the Americas at the US Embassy Speaking Program (Lima, Peru, May 7 14). A September 2004 conference on CAFTA (Central America Free Trade Area) was postponed due to the hurricanes in Florida. Competition in Networking: Wireless and Wireline was the subject of the third UF London Business School conference on issues in global telecommunications competition (London, May 13 14, 2004). The London Business School and three UF Centers (CIBER, the Public Utility Research Center, and the Public Policy Resea rch Center) jointly sponsored the conference. Presentations examined network interconnection, competition within traditional markets and competition from new technologies, and management of the radio spectrum. Sixty persons attended the conference, repres enting academia, industry and regulatory agencies. The 5 th Annual Conference on Legal and Policy Issues in the Americas, organized by UF's Levin College of Law (San Jose, Costa Rica, June 24 26, 2004), was enhanced by CIBER funding that sponsored incorpor ation of trade policy issues into the agenda. Emphases of this year's conference, attended by 140 legal professionals and educators, included conflict resolution, economic integration in the Americas and proportional response under rule of law to organize d crime and terrorism.

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CIBER Synergies, Volume VI 17 Upcoming business outreach includes expanded web based information on global agricultural trade, an updated edition of The Latin American Business Environment: An Assessment on going conference co sponsorships that address hemispheric trade policy and agribusiness issues, the joint UF/London Business School conference on meeting global telecommunications challenges, and the second annual National Forum on Trade Policy: Exploring Federal/State Cooperation. Each year, such pl anned activities constitute only a portion of CIBER business outreach. The remainder is flexible, allowing response to critical new topics as they emerge.