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CIBER Synergies

An Update on Programs of the

Center for International Business Education and Research

Warrington College of Business Administration
University of Florida


For the Funding Cycle of October 1998 through September 2002

Prepared Fall 2002


Website: http://bear.cba.ufl.edu/centers/ciber/

Telephone: (352) 392-3433

Fax: (352) 392-7860










From the directors


In April 2002, the US Department of Education awarded another four years of
funding to the University of Florida (UF) CIBER. And we got a substantial raise-
the allocation of $1.4 million for October 1, 2002-September 30, 2006 represents a
more than 60 percent increase from the 1998-2002 funding level and it exceeds the
average for the 30 CIBERs awarded nationwide. This outcome reflects both
demonstrated productivity of the UF CIBER under the previous grant and the
exciting, innovative and timely programs proposed for the 2002-2006 period. This
special 2002 volume of CIBER Synergies presents a comprehensive four-year
perspective on UF CIBER achievements in the grant cycle ended September 30, 2002
and plans for the new cycle beginning October 1, 2002.

As we celebrate our fourth anniversary, the UF CIBER can ptini ii ith pride to its
accomplishments to date. The numbers are i'.,t,e'i in/.,' 32 new, revised or enhanced
international business (IB) courses offered; four new IB degrees; 2 7, 000 UF students
impacted; 51 UF student scholarships awarded for study abroad, study tours and
tuition for IB study programs; 28 (primarily Ph.D.) graduate student travel grants;
79 IB research projects supported; 110 working papers published; 150 presentations
of CIBER research to local and state businesses, national and international industry
groups, policy makers and academics; 29 business conference co-sponsorships and;
37 study tour or conference opportunities for faculty to develop their IB skills.
Program quality and program access have been equally impressive. Almost i iith ,ut
exception, formal evaluations confirmed the high value added of CIBER initiatives.
Access was broad curriculum initiatives provided a basic, general introduction to
IB for many and specialized, intensive opportunities for students seeking more in-
depth training; research projects addressed fundamental and applied IB issues that
impact competitiveness of US firms in global markets; outreach programs touched
faculty, industry practitioners and policy makers statewide, nationally and
internationally.

More exciting than the accomplishments of 1998-2002 are the new programs
upcoming for 2002-2006. Curriculum initiatives stress multidisciplinary degree
programs, experiential learning, courses that bring the perspectives of business and
non-business students into the same IB classroom and business language instruction
in less commonly taught foreign languages. Research initiatives tap previously
undeveloped specialized UF IB expertise and address critical IB issues of the 21st
century in a comprehensive interdisciplinary framework: international technology
competitiveness, regional and multinational trade agreements, the "backlash" to
globalization and emerging markets. Outreach initiatives retain the best of 1998-
2002, but also add new media outlets and new business and faculty clientele that
extend UF CIBER's reach far beyond the Gainesville campus and render it a leader
in internationalization at UF and nationwide.

Welcome to this exciting time for the growing UF CIBER! We 're proud to share
S1 ith you how CIBER is serving students, faculty and businesses.


CIBER Synergies, Volume IV










1 I
Carol West Mark Jamison, Associate Director, Terry McCoy, Associate
Director,
Director Business and Economic Studies Languages, Area and Other
Professional Studies

Serving students

Undergraduate programs provide a broad introduction to international
business (IB) for thousands of students and specialized, intensive opportunities for
students seeking more in-depth training. Graduate students receive advanced IB
training through formal coursework as well as CIBER-sponsored seminars,
workshops and research experiences abroad. Funding is additionally provided for
their participation as graduate assistants on a wide range of CIBER initiatives. During
the first four-year grant cycle, 1998-2002, CIBER programs impacted nearly 27,000
University of Florida (UF) students.


Undergraduate students

Study abroad and tuition scholarships were awarded to fifteen outstanding
undergraduate students since academic year 2000 (see Appendix 1). The selection
committee gave preference to students with a high grade point average, demonstrated
commitment to a career in global business and demonstrated desire to develop a
multidisciplinary approach to IB that includes area studies and language courses in
addition to business classes. Nine travel awards of $3,500 each allowed recipients to
participate in the Warrington College of Business Administration (WCBA) Summer
Tour for Undergraduates to London and Paris. In addition, six highly qualified
business undergraduates received $1,000 general tuition scholarships. All six have
already enrolled or plan to enroll in an advanced degree program in international
business.

New and enhanced IB curriculum offerings in Economics that were
introduced in 1998-2000 (see CIBER Synergies Volumes I and II) continued to
receive high course evaluations through 2002, indicating broad-based student
enthusiasm for more global multidisciplinary offerings. Campus teaching legend,
Distinguished Professor David Denslow, first introduced IB material into Principles
of Macroeconomics through a series of extra credit lectures. Core material and
examples from the lectures were later incorporated into the main syllabus providing a
broad brushstroke introduction to IB for the over 3,000 students taking the class each
year.

A new track in the BSBA economics major, International Business
Economics (IBE), was introduced in academic year 1998-1999. The track consists of
the business core and a trio of IB economics classes: International Macroeconomics,


CIBER Synergies, Volume IV









International Trade and The Firm in the Global Economy. Both IBE students and
non-IBE students have steadily swelled enrollment in the three courses and all
sections consistently receive evaluations of 4+ on a scale of 1 (poor) to 5
(outstanding). Many of the IBE track's graduates have gone on to careers with
international firms while others are pursuing advanced degrees.

In 2002, foreign language training was integrated into the IBE classes through
UF's Foreign Language Across the Curriculum (FLAC) Program. The latter
augments a non-language course with a one-credit extra section of related material
taught in a foreign language. In the FLAC model pioneered by UF, a foreign
language graduate student works with the primary course professor to develop FLAC
section materials and the graduate student delivers the one-credit section. Hence,
opportunities for integrating business and language training are not limited by the
foreign language proficiency of the business faculty. The FLAC section attached to
the IBE classes was conducted in Spanish.

CIBER additionally supported specialized industrial and regional IB courses
in economics, Global Telecommunications Strategy and Economic Development of
Latin America. Taught by scholars with extensive business experience in the subjects,
the courses effectively integrated basic economic theory with international business
practice.

New IB modules in Management and Finance now provide basic IB
education to thousands of undergraduates. Over the past two years, curriculum
changes to the business core class of Principles of Management and the three 4000
level finance courses required for finance majors have enhanced each course's content
to include more than 25% related to IB topics. The IB-upgraded finance courses are
Debt and Money Markets, Financial Management and Equity and Capital Markets.

The International Business Initiatives Competition was introduced in April
2001. Michael Rado (formerly of PricewaterhouseCoopers LLP), Corinne Young
(University of Tampa and UF CIBER Advisory Council Member), and Mark Jamison
(UF CIBER Associate Director) conceived and executed the program. Students in the
international business programs at the University of Florida, University of Tampa, the
University of South Florida and other area academic institutions are challenged to
research and write up innovative approaches to expanding the role of Tampa Bay in
the global economy.

UF CIBER sponsored competition awards to encourage the study of
international business and to promote student IB research at the participating Florida
universities. Abstracts of the winning papers are provided in Appendix 2.

Area studies and language students benefited each year of the grant from
classes that combined their fields of expertise with international business training.
CIBER annually funded a Spanish FLAC for the Latin American Business
Environment course taught in the Center for Latin American Studies (CLAS).


CIBER Synergies, Volume IV









It can be difficult to find sufficient numbers of students in a primary course with
requisite language skills to conduct FLAC sections in less common languages. To
alleviate this problem, CIBER reversed the established FLAC model in the case of
Japanese. Specifically, a business professor, fluent in Japanese, conducted a one-
credit extra section on business in Japan that was attached to basic Japanese language
courses.

CIBER sponsored new intensive and extensive business Spanish offerings. A
pilot Intensive Business Spanish course was delivered in Summer 2000, but failed to
attract sufficient students to be repeated. More successful was expanding traditional
business language offerings with a new course on Intermediate Spanish for Business.
Initially offered in Summer 2001, the course was favorably received and continues to
be offered on campus and in Europe through UF's study abroad program for Spanish
language students.

For the less commonly taught languages, CIBER provided summer salary
support to develop a course in Business Chinese (CHI 4905). It was offered to a
capacity enrollment often students in both Spring 2001 and Spring 2002. During the
latter semester, it instituted cross-college student collaboration. CHI 4905 students
worked with students in Global Telecommunications Strategy (ECO 3429) on a
research project for a telecommunications company entering the Chinese Market.
The language students' knowledge of culture and the business students' expertise in
management and strategy combined to provide a balanced, effective approach to the
project.

Both business and non-business students benefited from CIBER-assisted
development of new IB components or IB enhancements to existing undergraduate
courses in several colleges and departments across campus. The chart in Appendix 3
lists these curriculum enhancements. The Center's Competitive Curriculum Grant
Program began in Fall 2000, funding the development of five new courses described
in the next section on Serving Faculty.

Upcoming for undergraduate programs is a greater emphasis on
experiential learning opportunities and interdisciplinary IB offerings. Applicants for
study abroad financial support have been increasing steadily and numbers will
accelerate as WCBA pursues its goal of having at least 50 percent of business
undergraduates participating in an overseas study program. While the Undergraduate
Office has worked to develop affordable opportunities, marginal costs still exceed the
budgets of a number of students. CIBER will expand its program of travel
scholarships to assist the college in meeting this important goal.

In a new initiative, CIBER will encourage IB research through the University
Scholars Program. The latter competitive program links students with mentoring
faculty, and subsidizes both, to provide significant research opportunities for UF's
most talented young academicians. IB research in this select program will be
encouraged by augmenting the student stipend with funding for travel and data
purchases and by CIBER assistance in proposal preparation.


CIBER Synergies, Volume IV










New and enhanced undergraduate curriculum offerings with IB emphasis or
IB components will include four new interdisciplinary IB degree programs, new IB
courses for business and non-business students, and new and enhanced commercial
language offerings. The new degree programs include a BSBA in International
Business, a BABA with a European Union Specialty, a BABA with an Asian Studies
Specialty and a BABA with an International Studies Thematic Track. Business and
non-business students will have the opportunity to enroll in new courses in
international sports business and media entry into foreign markets. For students not
on the Gainesville campus, a new IB course, Economics of Global Business, will be
delivered as part of the WCBA Internet BSBA program.

Two new commercial language courses, one in Portuguese and one in
Japanese, will be developed and offered. Enhanced commercial language instruction
will be available in Business Chinese and through the FLAC program.


Graduate students

The University of Florida Summer Program in Rio de Janeiro, Study
Business in Brazil, was offered for the third consecutive year in 2002. It is a
collaborative program between UF and the Catholic University of Rio (Pontificia
Universidade Catolica or PUC-Rio) providing a unique study opportunity that
combines business coursework with training in Brazilian Portuguese. Building upon
UF's longstanding experience in providing Portuguese language training in Brazil and
its expanding relationship with PUC-Rio, this six-week, six-credit program integrates
the language component with professional level business coursework and visits to
local companies in financial, industrial, and service sectors.

The program is designed for MBA students and others with career interests in
Latin American IB and is open to faculty members and to students from other
universities. Over the past three years CIBER provided scholarships to twenty-two
student participants from twelve universities across the country -- the University of
Florida, San Diego State University, the University of Illinois at Urbana-Champaign,
Northwestern University, the University of Kansas, New York University, the
University of Massachusetts, the University of California at Los Angeles, the
University of Michigan, Harvard University, Florida International University and
Iowa State University. Program support was also provided by the CIBERs at Texas
A&M University, San Diego State University and the University of Kansas.

The IB 2020 Program is a unique, innovative approach to development of
critical IB skills that simultaneously trains graduate students and improves the
competitiveness of small Florida firms in global markets. Open to UF MBA and
MAIB (Master of Arts in International Business) students, the program begins with a
Spring course that teaches a broad spectrum of export operations. Students then
identify small Florida businesses to recruit into the program and work with those


CIBER Synergies, Volume IV









companies to develop an export strategy. In the Summer, students go abroad in teams
of two (with at least one fluent in the language of the foreign country) to implement
the strategies. Upon return, company reports from different countries are integrated
into a comprehensive study for each firm. During 1998-2002, UF CIBER subsidized
this important program with $14,000 of funding.

Enhancing IB content of the MBA curriculum was a primary UF CIBER
focus over the period 1998-2002. New IB courses were added to the International
Studies Concentration of the regular MBA program and a Global Management
Certificate program was also instituted. The new courses were in international
entrepreneurship, human resource management, accounting and taxation and
operations and logistics. A new class on Managing International Trade and
Investment was added both to the International Studies concentration and a new
concentration on Regulation and Business Strategy.

Two new courses for the pilot of a Latin American Business Concentration
were successfully delivered. CIBER Associate Director, Terry McCoy, received a
teaching evaluation score of 4.69 on a scale of 1 (poor) to 5 (outstanding) for his
inaugural delivery of the Latin American Business Environment to 16 MBA students
in Fall 2000. In addition, CIBER funded the development of Latin American
Business Economics delivered by Dr. Elias Dinopoulos to nine students in the Spring
2001 semester. He also received an excellent evaluation -- 4.33 on a scale of 1 (poor)
to 5 (outstanding). Both courses were repeated in the 2001-2002 year and are
scheduled again for 2002-2003.

Development of a new MBA offering, Latin American Financial Markets
Tour, was completed in Summer 2001 and the initial pilot was scheduled for Fall
2001. The course includes a weeklong tour of Latin American financial institutions.
Students' disinclination to fly immediately following the tragic events of September
11, 2001 postponed inauguration of the class until Fall 2002.

Two non-traditional MBA programs received IB upgrades in 2000-2001.
International Business was introduced as a module in the WCBA Internet MBA and
Open Economy Macroeconomics was added to the Weekend MBA roster.

Two new IB degree programs progressed through the development phase in
2000-2001, a Masters of Science in International Finance and an International MBA
(IMBA). The former, piloted in Fall 2001, is taught in three segments, one in
Gainesville and the other two at partner institutions in Europe, University of
Groningen (Netherlands) and Uppsala University (Sweden). The IMBA began in
January 2002. Students in the program first take major components of the business
core at a partner institution abroad and then return to Gainesville for electives and
concentrations. IMBA business school partnerships have been arranged in seven
countries: Chile, China, England, France, Germany, Japan and Turkey.

The Joint Masters of Arts in Latin American Studies (MALAS) and


CIBER Synergies, Volume IV









Masters of Science in Management (MSM) degree program received further design
enhancements in 2001 and will be presented to a college committee for review and
consideration in 2002.

A Master of Arts in International Business (MAIB) completed its third
successful year after its introduction as a degree program in Fall 1999. Program
graduates for the three-year period total 156. The 30-credit hour curriculum,
completed over a 10-month period, is designed to provide students with an
interdisciplinary approach to the study of the functional areas of international
business and to increase students' awareness of cross-cultural, societal and business
differences. It includes a study tour to major business centers that gives a brief, but
intensive, international immersion experience. A final project produces an extensive
case study of a global industry or company. CIBER instituted a scholarship program
for MAIB students to support their study abroad efforts. Since Spring 2000, ten
MAIB students received these awards (see Appendix 1).

*Non-business graduate students learned about business dimensions of their
disciplines in B-enhanced graduate classes in political science and international
advertising. Both business and non-business students benefited from two new
interdisciplinary IB courses, Culture and International Business and Seminar in
International Trade Law.

International business internships and fellowships were instituted in
Summer 2001 through the Center for Latin American Studies' (CLAS) programs with
the Prudential Real Estate and Motorola corporations. MALAS student, Brandon
Knox, was awarded an internship from Prudential Real Estate to work in the
company's Brazilian operations. Another MALAS student, Virginia Rada, interned in
communication and public affairs with Motorola's Latin American headquarters.
MBA student, Alain Payan, received the second Motorola internship award as well as
a fellowship from the corporation. Payan worked in Brazil conducting research on
generating local start-ups. In 2002, the Prudential and Motorola internships were
awarded to Gretchen Skedsvold and Nicole Bronson respectively. CIBER supported
these internship programs by assisting CLAS with coordination and recruitment.

Doctoral student travel funds allowed Ph.D. students from WCBA, the
Institute for Food and Agricultural Science (IFAS), College of Journalism and
Communication, the Center for Latin American Studies and the Department of
Romance Languages and Literatures to attend special conferences and conduct
dissertation research abroad. Students benefited from the opportunity to present their
own research, conduct research, and to learn about international dimensions of their
specific disciplines. Since 1999, twenty-three students received funds from CIBER to
travel abroad and another five students were provided support for travel within the
United States. Ten of the recipients participated in doctoral consortium, workshops
and seminars made available to graduate students through the national CIBER
network. Seven of those ten students attended the annual International Doctoral
Education Conference that provides valuable guidance for Ph.D. students preparing to


CIBER Synergies, Volume IV









write dissertations on IB subjects. The other three students participated in CIBER
language conferences and workshops. A list of all twenty-eight students receiving
funding for research or conference travel is provided in Appendix 1.

Graduate and undergraduate student training in international business is
available through opportunities for students both in business and non-business
programs to work on CIBER projects. Forty-four students have received this
valuable training over the past four years. Their activities included researching the
Latin American business environment and global telecommunications, preparing and
teaching international economics courses and international business foreign language
sections, and supporting CIBER outreach programs through developing and
organizing conference materials, working paper series and web sites. (See Appendix
1 for a list of participating students).

Upcoming IB opportunities for graduate students include new internship
and scholarship programs, expanded opportunities to study overseas and new IB
courses and programs.

Two corporate-sponsored IB internship programs will again be available to
graduate students in business, area studies or journalism and communications.
Motorola will continue to sponsor internship competitions, annually awarding one
student the opportunity to conduct venture capital research in a Sao Paulo, Brazil
business unit and awarding another student an internship in the Communications and
Public Affairs office of Motorola Latin America. Prudential Real Estate Investors
provides a follow-up internship in Rio de Janeiro for one of the participants in the
Study Business in Brazil program.

CIBER will again sponsor scholarship competitions for the MAIB and Study
Business in Brazil programs. Scholarship support has also been made available for
the new study abroad opportunity specializing on Latin American financial markets.
The Center will continue to provide travel funds for graduate students conducting IB
dissertation research abroad, attending conferences on the international dimensions of
their disciplines, and presenting the outcomes of their IB research at professional
meetings.

Opportunity to participate in the innovative IB 2020 program will be extended
to non-business graduate students. The student teams will be expanded to include a
topical expert (e.g., a student from agriculture, law or engineering) and/or a graduate
language student (permitting a less restrictive set of countries than that defined by the
foreign language skills of the business students). Firms, business students and non-
business students will all benefit from the more realistic team structure that combines
business, technical and language/culture expertise. Graduate students in the College
of Journalism and Communication will have new opportunities for IB experiential
learning through their participation in CIBER-supported development of IB programs
for airing on the college's PBS station.


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In addition to the new offering on Latin American financial markets, initial
delivery of three new or enhanced IB courses, developed at the end of the 1998-2002
grant period, is scheduled for 2002-2003. The additional classes are in Law, Exercise
and Sports Science and Tropical Conservations. Two new MAIB courses will be
designed explicitly to encourage enrollment by non-business students as well as
business students, International Negotiations and Global Business Ethics. For both
these classes, a mix of student perspectives enriches the debate for all students and
the mixed classes are feasible since both subjects can be taught without business
prerequisites.

Graduate students in languages will be offered a new course on Teaching
Methods for Business Languages. The new course not only prepares future collegiate
language faculty for this important field of work, but also institutionalizes the lessons
UF language faculty have learned from previous CIBER-supported development of
business languages. Two new interdisciplinary IB masters' degrees will enhance
graduate degree curriculums beyond what can be achieved with isolated courses
alone. The new programs are an MSM (Master of Science in Management) with a
Certificate in Asian Studies and a joint MSM/MA in International Communications.

The overall CIBER program is predicated on the assumption that one of the
most effective ways to have a long-run impact on US IB education is to focus on
"training the future trainers"-i.e., our graduate students. Almost a quarter of the
federal funding for CIBER over the upcoming four years will go to stipends
supporting graduate student participation in a broad range of IB activities. Additional
grants will be available to support B-related graduate student travel.



Serving faculty

Through a variety of initiatives, including competitive grant programs for
research and curriculum development, CIBER supports specific faculty projects and
study tours that enhance IB research and teaching expertise. CIBER-sponsored
faculty development programs encourage UF faculty and instructors from other
Florida schools to develop IB aspects of their courses and their research agendas. A
lecture series brings distinguished speakers to campus to stimulate interest in
international business topics, a working paper series makes UF IB studies available to
researchers elsewhere and a multidisciplinary workshop brings together faculty from
diverse colleges to learn from the perspectives of other disciplines.


Research and curriculum development support

Competitive research grants were first awarded by the Center in February
2000. This program is open to all university faculty and graduate students and
provides funding for research in international business. The competition emphasizes


CIBER Synergies, Volume IV









interdepartmental and interdisciplinary research, especially that combining language
and area studies with business disciplines, and the linking of agriculture with
business, language, and area studies. The goals and objectives of this grant program
are to 1) promote the competitiveness of US businesses in international markets; 2)
enhance the IB capacity of university faculty and students; and 3) encourage a broad
interdisciplinary approach to IB issues.
Since February 2000, CIBER's Research Advisory Committee has evaluated
thirty submitted proposals. Twenty-one of these proposals were awarded grants
ranging from $1,000 to $10,000 each and totaling over $95,000. These funds
provided a variety of types of research support including international travel, graduate
student assistance and purchases of research materials. A complete list of the
research projects funded is provided in Appendix 4.

Competitive curriculum grants were offered by the Center for the first time
in academic year 2000-2001 with a second competition the following year. The
program provides funding for business and non-business faculty to develop new
courses and new course modules in international business. It emphasizes
interdepartmental and interdisciplinary curriculum development--e.g., the
incorporation of IB perspectives from non-business professional disciplines and non-
economics liberal arts and sciences disciplines into business college offerings or the
reverse, incorporation of IB perspectives from traditional business disciplines into the
offerings of other professional colleges or liberal arts and sciences. The program
funds development of both undergraduate and graduate courses and courses that are
offered within the business college, outside the business college and jointly across
departments/colleges.

The $43,000 expended in awards resulted in the enhancement of two
undergraduate courses and the development of four new graduate offerings with
interdisciplinary emphases. All six courses, have or will have been delivered by
Spring 2003. Dr. James Zhang, Department of Exercise and Sports Science, added IB
enhancements to Sport Marketing (PET 5466) and Introduction to Sport Management
(PET 4771). These revised courses are being delivered in academic year 2002-2003.
Faculty from the Levin College of Law, the WCBA and the College of Liberal Arts
and Sciences received CIBER funding to develop the four new graduate offerings. Dr.
Stephen Powell, Levin College of Law, developed two new graduate seminars open
to students in the Law School, the MBA program and Food and Resource Economics.
The International Trade Law Seminar was first delivered in Fall 2001 to 16 students
and earned an evaluation of 4.4 on a scale of 1 (poor) to 5 (outstanding). The second
new IB seminar in Law, International Dispute Resolution, is being offered for the
first time to 16 students in Fall 2002. Culture and International Business (GEB 6930)
was developed and delivered jointly by Dr. Roy Crum of the Department of Finance
and Dr. Anita Spring of the Department of Anthropology. The inaugural delivery
was made in Spring 2002 to 9 students from the WCBA and 6 students from Liberal
Arts and Sciences. Dr. Robert Buschbacher of the Center for Latin American Studies
received funding to develop the fourth new graduate course Business and
Management Practices in International Environmental Conservation. The course is


CIBER Synergies, Volume IV









scheduled for delivery in Spring 2003.


Non-competitive travel grants allowed recipient faculty to research specific
issues identified in the 1997 grant proposal. Topics included new and evolving
patterns in global telecommunications alliances and mergers, the Free Trade Area of
the Americas (FTAA), trade issues for US agribusiness, technology enhancements in
agribusiness distance education, using electronic commerce for economic
development and investing in telecommunications for economic development.

Non-competitive summer salary funding was awarded outside the
Competitive Grants Programs to special projects in business, languages, and area
studies. This funding allowed UF faculty in the WCBA to develop two new graduate
courses, Latin American Business Economics and The Latin American Financial
Markets Tour. Faculty from the Romance Languages and Literatures Department
received CIBER support to develop and teach Intensive Business Spanish and
Intermediate Spanish for Business. An Asian language instructor was funded to
develop and deliver a Business Chinese course. CIBER additionally supported CLAS
faculty research on evolution of Latin American business markets and free trade in
the Americas. Matching funds from WCBA and the Public Utility Research Center
(PURC) supported four faculty conducting IB infrastructure research.

Graduate student funding supports faculty international business research
as well as training students in the research process and introducing them to current
global business issues. Fourteen CIBER-supported graduate students worked with
faculty on state IB economic development activities and on research projects
analyzing global infrastructure markets, current business conditions in Latin America,
business opportunities in Africa and international agricultural markets. The students
were Eric Chiang, Gregory Fuller, Patrick Archer, Richard Kjellander, Tauheed
Khan, Brandon Knox, Pablo Garciga, Sunwon Lee, Brian King, Paolo Spadoni,
lordonis Petsas, Mark Scanlan, Eric Bonnett and Tricia Bailey.

The CIBER Working Paper Series disseminates UF research to faculty and
graduate students at other universities. Since the series began in 1998-99, 110
manuscripts have been completed. Studies cover a broad range of topics including
theoretical models of how world markets develop; empirical policy models that
simulate the impact of global trade restrictions (and removing those restrictions);
cross-cultural studies of business practices; in-depth case studies of particular
international markets and; analysis of the financial, legal, regulatory, socio-economic
and political environments that frame the context of international business. (A list of
accumulated CIBER working papers is provided in Appendix 5.)

Upcoming faculty support for research and curriculum development will
emphasize multidisciplinary approaches and focus on critical IB issues identified in
the 2001 proposal: international technology competitiveness; regional and
multinational trade agreements; backlash to globalization and; big emerging markets.
Curriculum grants will be available to develop key courses for the three new BABA


CIBER Synergies, Volume IV









degrees, the MSM with a Certificate in Asian Studies, and the BSBA International
Business major. Similarly supported will be the proposed new courses
simultaneously targeting business and non-business students: International
Negotiations, Global Business Ethics, Media Entry into Foreign Markets and
International Sports Business. Over $150,000 is designated for development of
business language offerings with emphasis on the less commonly taught languages.
A pool of currently undesignated funds will be available for continuation of the
competitive grant programs, thus allowing UF research agendas and course offerings
to address emerging new issues in global business.


Faculty IB development

Study programs for faculty combine formal lectures and opportunities to
visit global firms. The UF CIBER co-sponsored two programs in Summer 1999,
2000, and 2001 -- the .Sih,,t American Faculty Development Program organized by
the Florida International University CIBER and the European Union Faculty
Development in International Business (FDIB) program organized by the University
of Memphis CIBER. In Summer 2002, the Center sponsored only the latter program.
The former program is a two-week business tour of Argentina, Brazil and Chile that
emphasizes the impact of the global economic crises on South American markets,
national economic reform and regional integration. The European two-week program
focuses on economic, financial and management issues in the European Union and is
delivered by the University of Antwerp. Through CIBER's support, 18 faculty from
five different schools attended these programs in the past four years. Participating
faculty represented the University of Florida, Hillsborough Community College, the
University of Tampa, Florida A& M University and Barry University. A complete
list of attendees is provided in Appendix 6.

Other IB training programs for faculty are shorter conferences and
workshops that focus not on a region of the world, but on a specific discipline or a
specific higher education faculty group. From 1999-2002, nineteen different
programs were attended by faculty from UF, the University of Tampa, Santa Fe
Community College, Brevard Community College and Indian River Community
College. The majority (twelve) of these programs were for language training, but
they also included The 4 Biennial Michigan State University International Business
Institute for Community Colleges, the International Institute of Communications
Symposium, The .Si,,,il est Regional CIBER Conference on Creative Ideas for
Teaching International Business and a Trade Delegation to South Africa. A complete
list of CIBER-supported participants and programs is provided in Appendix 7.

To strengthen links between IFAS research and global agribusiness, CIBER
additionally sponsored several UF participants at national and international meetings
addressing free trade and environmental issues for agriculture. Examples of these
conferences include The Agriculture Globalization, Trade and the Environment
Conference; American Agricultural Economics Association Meetings, Caribbean


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Agro Economic Society Conference and Sixth International Conference on
Biotechnologies.

The CIBER Multidisciplinary IB Research Workshop Series officially
kicked off in September 1999. The forum promotes a systematic exchange of ideas
and research findings among a broad range of disciplines. As illustrated in Appendix
8, the monthly workshop attracts faculty from seven colleges and centers plus Santa
Fe Community College. The series features presentations on IB research by faculty
and graduate students as well as IB presentations by invited speakers. Over the past
three years, topics presented by UF faculty included cross-cultural analyses of
conflict management and resolution; globalization of telecommunications and media;
implications of economic, social, and political developments for the Latin American
business environment; potential ramifications of the FTAA for the world orange juice
market, the impact of advancements in telecommunications on doing business in
cities around the world, and how globalization affects income inequality. The faculty
presenters came from the WCBA, Journalism and Communications, IFAS, CLAS,
and Geography. Outside speakers have included international experts on global trade
and finance as well as international political leaders such as Nana Asante Frempong,
entrepreneur and Member of Parliament in Ghana, Africa, and Buddy MacKay,
former Governor of Florida and Special Envoy to the Americas for the Clinton
Administration.

Lecture series bring distinguished scholars and business leaders to campus,
enhancing the research environment and providing faculty links to the business
community. CIBER supported a range of speakers representing international
businesses, government agencies and academia. The Annual Bradbury Lecture Series
on International Economics is the featured talk co-sponsored by CIBER.
Presentations of basic research on international business topics are also coordinated
through specialized seminar series each year in the Departments of Economics and
Finance. Appendix 9 provides a list of the many IB lectures presented over the past
four years.

Business faculty from around the nation attended a workshop on
developing Global E-business course modules in Memphis Tennessee. Experts from
the UF and Kansas CIBERs delivered the workshop. The two and a half day program
was offered for the first time in Summer 2002 and was part of the Globalization
Seminars series organized by the University of Memphis CIBER.

*Florida high school teachers received assistance integrating Latin American
business issues into secondary school curricula. A new Outreach Resource Library
contains specific lesson plans for a high school Latin American business curriculum.
This library was used by 131 teachers from across the nation last year, which in turn
impacted approximately 2,650 K-12 students. CIBER provided funding for printing
these materials.

Upcoming IB development opportunities for faculty continue some of the


CIBER Synergies, Volume IV









most successful programs of the previous grant cycle and introduce new ones that
extend the impact of UF CIBER FDIB initiatives. Based on positive faculty feedback,
CIBER will continue to co-sponsor the South American and European Union FDIB
programs, the Biennial MSU International Business Institute for Community
Colleges, the Global E-business workshop and the development of Latin American
business materials for Florida high school teachers. A new statewide conference for
university and community college faculty will enhance general material from the
MSU Institute with specific applications to Florida and will provide a forum for
presenting innovative IB training approaches developed at the various Florida
institutions of higher education system. Foreign language teachers in secondary
schools will benefit from new IB web and CD cases for use in their instructional
programs.

UF research expertise in international technology competitiveness will be
shared with academics nationwide in a CIBER-sponsored conference dedicated to the
topic. A workshop on Establishing a FLAC Program will allow language instructors
from across the country to benefit from UF's pioneering work in FLAC program
development.

An ambitious new initiative addresses the problem that internationalization of
business curricula at historically black colleges and universities (HBCUs) lags that of
other US institutions of higher education. These colleges and universities require
special assistance in introducing IB content into their curriculum, study abroad and
research activities. Part of that special assistance is a greater focus on Africa than has
been traditional among CIBER programs. This targeted faculty development program
will be undertaken by a national consortium of eight CIBERs, five African Studies
Centers and the Institute for International Public Policy, the US Department of
Education Title VI-funded program to prepare underrepresented minorities for careers
in international affairs. Both the UF CIBER and the UF African Studies Center are
participants in the consortium.


CIBER Synergies, Volume IV









Serving business


An annual publication on The Latin American Business Environment is a
signature UF CIBER program for state, regional and national businesses. Other
business programs vary year-to-year in response to current issues and needs and
include conferences, forums, workshops, publications and presentations.


Conferences, forums and seminars

International agribusiness conferences receive CIBER support each year.
The inaugural conference, Sweetener Markets in the 21st Century, was held in Miami,
Florida, in November 1999. Organized by UF's Food and Resource Economics
Department (FRED), the conference brought together 108 persons from throughout
the world to discuss challenges and issues facing the global sweetener industry. Also
organized by FRED, The 7th International Economic Outlook Conference for Citrus
andNon-Citrus Juices (October 26-27, 2000 in Orlando) attracted 208 persons from
major juice consuming and producing countries and focused on the globalization
process as it relates to the world fruit juice industry. One hundred representatives of
industry, government and academia participated in The First International
Agricultural Trade and Policy Conference held October 31 November 2, 2001, in
Gainesville, Florida. The purpose of the conference was to develop a dialogue
between producers and policy makers on a broad spectrum of agricultural trade policy
issues and concerns. (The agendas for each conference were provided in the
Appendices of CIBER Synergies Volume II and Volume III.)

International infrastructure issues were the focus of approximately one
half of the 29 conferences co-sponsored by UF CIBER from 1999 through 2002.
Annual co-sponsorship collaborations on telecommunications conferences have been
established with the London Business School and the North Texas Global
Telecommunications Society. Recent conferences arising from the former partnership
are Corporate Control and Industry Structure in Telecommunications (May 14-15,
2001 in London, England) and Competition in Wireless: Spectrum Service and
Technology Wars (February 19-20, 2002 in Gainesville, Florida). The first event of
the latter collaboration was Global Wireless Internet Forum 2001: Achieving
Differentiation in an Era of Commoditization (November 14-15, 2001 in Dallas).

Other infrastructure conference co-sponsorships have addressed issues
specific to Florida, to a region of the world or to a segment of the industry (see
Appendix 10). In addition, CIBER collaborated with the Public Utility Research
Center (PURC) as local co-sponsors of the September 2000 annual International
Institute of Communications conference held that year in St. Petersburg, Florida.
Three hundred world leaders in telecommunications, internetworking, broadcasting
and media met to discuss and hear presentations on the theme Communications by
Design: Exploring the Digital Future.


CIBER Synergies, Volume IV









On-going Latin American business conferences receiving CIBER support
include a workshop series on the FTAA in collaboration with the University of
Tampa and the Tampa World Trade Center. CIBER also regularly sponsors a
specifically business component of the UF Levin College of Law annual conference,
Legal and Policy Issues in the Americas. Both series have modules focusing on
Florida implications of global trends and issues and both attract private sector
practitioners, government leaders and academics.

Other CIBER co-sponsored Latin American business conferences and forums
during 1999-2001 had a regional emphasis on Brazil and an industry emphasis on
infrastructure and agriculture. CIBER reached out to a broader audience in its
support of The Annual Conference of the Business Association of Latin American
Studies (BALAS), held in Tampa, Florida, on March 20-23, 2002. The Center was a
significant contributor and co-sponsor of the annual meeting of this premier
international professional association dedicated to fostering better understanding of
Latin American business and economic issues.

Upcoming conferences, forums and seminars include The Second
International Agricultural Trade and Policy Conference (see Appendix 11) scheduled
for November 14-15, 2002, in Gainesville, Florida, and the annual infrastructure
conferences with the London Business School and the North Texas Global
Telecommunications Society. Further conferences and seminars on Latin American
business will also be co-sponsored including the AnnualBALAS Conference and
workshops on the FTAA to be conducted in collaboration with the University of
Tampa.


Publications and presentations

The Latin American Business Environment: An Assessment annually
provides a comprehensive examination of business conditions in Latin America, a 33-
country region comprising a global market of nearly 500 million inhabitants. Within
the context of the report, the business environment consists of government regulatory
policies, global and regional external impacts on Latin America and internal Latin
American economic, social and political conditions. It includes text discussion of
topical issues, tabular presentation of recent statistics and area-specific reports for the
20 largest markets in the region. Since its first publication in 1999, the Assessment
has been widely distributed to industry practitioners, policy makers and educators.
(See Appendix 12 for the Executive Summary and a list of tables from the 2002
report.)

IFAS Extension Fact Sheets, distributed directly to extension offices in the
67 counties of Florida and available publicly on-line, are an effective way to inform
the agribusiness community of IB developments and research that affect its global
competitiveness. CIBER has supported 16 Fact Sheets on IB topics pertinent to the
agriculture industry. In addition, CIBER funding dedicated to expanding web-based


CIBER Synergies, Volume IV









information on hemispheric international agribusiness has resulted in the release of
valuable information on export opportunities relevant to ten Latin American
countries. The Export Guides for Business andAgribusiness can be accessed through
the CIBER web linked to http://agbuscenter.ifas.ufl.edu/export. The primers are
available in Portable Document Format (PDF) and provide an overview of a given
country's market potential through concise and easy-to-use documents.

Trade publications and books reach a large audience around the globe.
PURC researchers, Sanford Berg and Mark Jamison, contributed to several
international infrastructure outreach publications. In 1999, Kluwer published
Jamison's book Industry Structure and Pricing: the New Rivalry in Infrastructure.
Berg's "Infrastructure Regulation: Risk, Return and Performance" was published in
Global Utilities. Jamison also wrote "Business Imperatives" a chapter for the book
The New Global Telecommunications Industry & Consumer published by Penn State
University's Institute for Information Policy and distributed to hundreds of policy
makers, business analysts, academics and consumer groups. Multiple IFAS
researchers collaborated on articles for Citrus Industry and also contributed to Trade
Liberalization and Globalization of World Agricultural Markets published by Kluwer
in 2001.

The Free Trade Area of the Americas (FTAA): Opportunities and
Challenges for Florida was originally written by CIBER Associate Director, Terry
McCoy, in March 1999 and was then revised in March 2001. Essentially a "Florida
Primer on the FTAA," this publication has been widely distributed to public officials,
businesses and media in the state.

CIBER research presentations transfer technical university expertise to
business and policy practice. CIBER-affiliated faculty presented research findings to
local Florida business groups, to international trade groups and to industry groups
nationally and worldwide. Adding 40 research presentations in 2001-2002 to
corresponding figures for earlier years, CIBER-affiliated research presentations
totaled 150 for the grant period 1998-2002. (For a complete list, see Appendix 13).

Upcoming outreach publications and presentations include expanded web-
based information on global agricultural trade, updated annual editions of The Latin
American Business Environment: An Assessment, IFAS Extension Fact Sheets
addressing the impact of the terrorist attacks on Florida agriculture, and IB
presentations and publications on current global infrastructure issues (e.g., a series of
articles for Water 21, Magazine of the International Water Association, and Sanford
Berg's book Private Initiatives in Infrastructure: Priorities, Incentive and
Performance).

During the 2002-2006 period, CIBER will augment its traditional business
outreach modes with CD-based training on the global business environment for
utilities and PBS-aired IB television programs. Each builds upon specialized UF IB
capacity to inform industry and state business groups. The former draws on lessons


CIBER Synergies, Volume IV









learned from the twelve offerings of the PURC/World Bank two-week International
Training Program on Utility Regulation and Strategy that has trained over a thousand
government and industry officials from 108 countries. The PBS series extends
CIBER's outreach portfolio to include an exceptional and unique resource for
educating the public and businesses on current IB issues, the College of Journalism
and Communications' television station.


CIBER Synergies, Volume IV




Full Text

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CIBER Synergies An Update on Programs of the Center for International Business Education and Research Warrington College of Business Administration University of Florida For the Funding Cycle of October 1998 through September 2002 Prepared Fall 2002 Website: http://bear.cba.ufl.edu/centers/ciber/ Telephone: (352) 392 3433 Fax: (352) 392 7860

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CIBER Synergies Volume IV 1 From the directors In April 2002, the US Department of Education awarded another four years of funding to the University of Florida (UF) CIBER And we got a substantial raise the allocation of $1.4 million for October 1, 2002 September 30, 2006 represents a more than 60 percent increase from the 1998 2002 funding level and it exceeds the average for the 30 CIBERs awarded nationwide. This outco me reflects both demonstrated productivity of the UF CIBER under the previous grant and the exciting, innovative and timely programs proposed for the 2002 2006 period. This special 2002 volume of CIBER Synergies presents a comprehensive four year perspect ive on UF CIBER achievements in the grant cycle ended September 30, 2002 and plans for the new cycle beginning October 1, 2002. As we celebrate our fourth anniversary, the UF CIBER can point with pride to its accomplishments to date. The numbers are sta ggering 32 new, revised or enhanced international business (IB) courses offered; four new IB degrees; 27,000 UF students impacted; 51 UF student scholarships awarded for study abroad, study tours and tuition for IB study programs; 28 (primarily Ph.D.) grad uate student travel grants; 79 IB research projects supported; 110 working papers published; 150 presentations of CIBER research to local and state businesses, national and international industry groups, policy makers and academics; 29 business conference co sponsorships and; 37 study tour or conference opportunities for faculty to develop their IB skills. Program quality and program access have been equally impressive. Almost without exception, formal evaluations confirmed the high value added of CIBER in itiatives. Access was broad curriculum initiatives provided a basic, general introduction to IB for many and specialized, intensive opportunities for students seeking more in depth training; research projects addressed fundamental and applied IB issues th at impact competitiveness of US firms in global markets; outreach programs touched faculty, industry practitioners and policy makers statewide, nationally and internationally. More exciting than the accomplishments of 1998 2002 are the new programs upcom ing for 2002 2006. Curriculum initiatives stress multidisciplinary degree programs, experiential learning, courses that bring the perspectives of business and non business students into the same IB classroom and business language instruction in less commo nly taught foreign languages. Research initiatives tap previously undeveloped specialized UF IB expertise and address critical IB issues of the 21 st century in a comprehensive interdisciplinary framework: international technology competitiveness, regional and multinational trade agreements, the "backlash" to globalization and emerging markets. Outreach initiatives retain the best of 1998 2002, but also add new media outlets and new business and faculty clientele that extend UF CIBER's reach far beyond the Gainesville campus and render it a leader in internationalization at UF and nationwide. Welcome to this exciting time for the growing UF CIBER! We're proud to share with you how CIBER is serving students, faculty and businesses.

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CIBER Synergies Volume IV 2 Carol West Mark Jamison, Associate Director, Terry McCoy, Associate Director, Director Business and Economic Studies Languages, Area and Other Professional Studies Serving students Undergraduate programs provide a broad introduction to in ternational business (IB) for thousands of students and specialized, intensive opportunities for students seeking more in depth training. Graduate students receive advanced IB training through formal coursework as well as CIBER sponsored seminars, worksho ps and research experiences abroad. Funding is additionally provided for their participation as graduate assistants on a wide range of CIBER initiatives. During the first four year grant cycle, 1998 2002, CIBER programs impacted nearly 27,000 University o f Florida (UF) students. Undergraduate students Study abroad and tuition scholarships were awarded to fifteen outstanding undergraduate students since academic year 2000 (see Appendix 1). The selection committee gave p reference to students with a high grade point average, demonstrated commitment to a career in global business and demonstrated desire to develop a multidisciplinary approach to IB that includes area studies and language courses in addition to business clas ses. Nine travel awards of $3,500 each allowed recipients to participate in the Warrington College of Business Administration (WCBA) Summer Tour for Undergraduates to London and Paris. In addition, six highly qualified business undergraduates received $1, 000 general tuition scholarships. All six have already enrolled or plan to enroll in an advanced degree program in international business. New and enhanced IB curriculum offerings in Economics that were introduced in 1 998 2000 (see CIBER Synergies Volumes I and II) continued to receive high course evaluations through 2002, indicating broad based student enthusiasm for more global multidisciplinary offerings. Campus teaching legend, Distinguished Professor David Denslow, first introduced IB material into Principles of Macroeconomics through a series of extra credit lectures. Core material and examples from the lectures were later incorporated into the main syllabus providing a broad brushstroke introduction to IB for the over 3,000 students taking the class each year. A new track in the BSBA economics major, International Business Economics (IBE), was introduced in academic year 1998 1999. The track consists of the business core and a trio of IB economics classes: Inte rnational Macroeconomics

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CIBER Synergies Volume IV 3 International Trade and The Firm in the Global Economy Both IBE students and non IBE students have steadily swelled enrollment in the three courses and all sections consistently receive evaluations of 4+ on a scale of 1 (poor) t o 5 (outstanding). Many of the IBE track's graduates have gone on to careers with international firms while others are pursuing advanced degrees. In 2002, foreign language training was integrated into the IBE classes through UF's Foreign Language Across the Curriculum (FLAC) Program. The latter augments a non language course with a one credit extra section of related material taught in a foreign language. In the FLAC model pioneered by UF, a foreign language graduate student works with the primary cours e professor to develop FLAC section materials and the graduate student delivers the one credit section. Hence, opportunities for integrating business and language training are not limited by the foreign language proficiency of the business faculty. The FL AC section attached to the IBE classes was conducted in Spanish. CIBER additionally supported specialized industrial and regional IB courses in economics, Global Telecommunications Strategy and Economic Development of Latin America. Taught by scholars wi th extensive business experience in the subjects, the courses effectively integrated basic economic theory with international business practice. New IB modules in Management and Finance now provide basic IB education to thousands of undergraduates. Over the past two years, curriculum changes to the business core class of Principles of Management and the three 4000 level finance courses required for finance majors have enhanced each course's content to include more than 25 % related to IB topics. The IB upgraded finance courses are Debt and Money Markets Financial Management and Equity and Capital Markets. The International Business Initiatives Competition was introduced in April 2001. Mic hael Rado (formerly of PricewaterhouseCoopers LLP), Corinne Young (University of Tampa and UF CIBER Advisory Council Member), and Mark Jamison (UF CIBER Associate Director) conceived and executed the program. Students in the international business program s at the University of Florida, University of Tampa, the University of South Florida and other area academic institutions are challenged to research and write up innovative approaches to expanding the role of Tampa Bay in the global economy. UF CIBER s ponsored competition awards to encourage the study of international business and to promote student IB research at the participating Florida universities. Abstracts of the winning papers are provided in Appendix 2. Area s tudies and language students benefited each year of the grant from classes that combined their fields of expertise with international business training. C IBER annually funded a Spanish FLAC for the Latin American Business Environment course taught in the C enter for Latin American Studies (CLAS).

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CIBER Synergies Volume IV 4 It can be difficult to find sufficient numbers of students in a primary course with requisite language skills to conduct FLAC sections in less common languages. To alleviate this problem, CIBER reversed the establ ished FLAC model in the case of Japanese. Specifically, a business professor, fluent in Japanese, conducted a one credit extra section on business in Japan that was attached to basic Japanese language courses. CIBER sponsored new intensive and extens ive business Spanish offerings. A pilot Intensive Business Spanish course was delivered in Summer 2000, but failed to attract sufficient students to be repeated. More successful was expanding traditional business language offerings with a new course on In termediate Spanish for Business Initially offered in Summer 2001, the course was favorably received and continues to be offered on campus and in Europe through UF's study abroad program for Spanish language students. For the less commonly taught languag es, CIBER provided summer salary support to develop a course in Business Chinese (CHI 4905). It was offered to a capacity enrollment of ten students in both Spring 2001 and Spring 2002. During the latter semester, it instituted cross college student coll aboration. CHI 4905 students worked with students in Global Telecommunications Strategy (ECO 3429) on a research project for a telecommunications company entering the Chinese Market. The language students' knowledge of culture and the business students' e xpertise in management and strategy combined to provide a balanced, effective approach to the project. Both business and non business students benefited from CIBER assisted development of new IB components or IB enhancements to existing undergraduat e courses in several colleges and departments across campus. The chart in Appendix 3 lists these curriculum enhancements. The Center's Competitive Curriculum Grant Program began in Fall 2000, funding the development of five new courses described in the ne xt section on Serving Faculty Upcoming for undergraduate programs is a greater emphasis on experiential learning opportunities and interdisciplinary IB offerings. Applicants for study abroad financial support have been increasing steadily and numbe rs will accelerate as WCBA pursues its goal of having at least 50 percent of business undergraduates participating in an overseas study program. While the Undergraduate Office has worked to develop affordable opportunities, marginal costs still exceed the budgets of a number of students. CIBER will expand its program of travel scholarships to assist the college in meeting this important goal. In a new initiative, CIBER will encourage IB research through the University Scholars Program. The latter compe titive program links students with mentoring faculty, and subsidizes both, to provide significant research opportunities for UF's most talented young academicians. IB research in this select program will be encouraged by augmenting the student stipend wit h funding for travel and data purchases and by CIBER assistance in proposal preparation.

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CIBER Synergies Volume IV 5 New and enhanced undergraduate curriculum offerings with IB emphasis or IB components will include four new interdisciplinary IB degree programs, new IB courses for business and non business students, and new and enhanced commercial language offerings. The new degree programs include a BSBA in International Business, a BABA with a European Union Specialty, a BABA with an Asian Studies Specialty and a BABA with an Inte rnational Studies Thematic Track. Business and non business students will have the opportunity to enroll in new courses in international sports business and media entry into foreign markets. For students not on the Gainesville campus, a new IB course, Econ omics of Global Business, will be delivered as part of the WCBA Internet BSBA program. Two new commercial language courses, one in Portuguese and one in Japanese, will be developed and offered. Enhanced commercial language instruction will be available in Business Chinese and through the FLAC program. Graduate students The University of Florida Summer Program in Rio de Janeiro, Study Business in Brazil, was offered for the third consecutive year in 2002. It i s a collaborative program between UF and the Catholic University of Rio (Pontificia Universidade Catolica or PUC Rio) providing a unique study opportunity that combines business coursework with training in Brazilian Portuguese. Building upon UF's longstan ding experience in providing Portuguese language training in Brazil and its expanding relationship with PUC Rio, this six week, six credit program integrates the language component with professional level business coursework and visits to local companies i n financial, industrial, and service sectors. The program is designed for MBA students and others with career interests in Latin American IB and is open to faculty members and to students from other universities. Over the past three years CIBER provided scholarships to twenty two student participants from twelve universities across the country -the University of Florida, San Diego State University, the University of Illinois at Urbana Champaign, Northwestern University, the University of Kansas, New Yor k University, the University of Massachusetts, the University of California at Los Angeles, the University of Michigan, Harvard University, Florida International University and Iowa State University. Program support was also provided by the CIBERs at Texa s A&M University, San Diego State University and the University of Kansas. The IB 2020 Program is a unique, innovative approach to development of critical IB skills that simultaneously trains graduate students and improv es the competitiveness of small Florida firms in global markets. Open to UF MBA and MAIB (Master of Arts in International Business) students, the program begins with a Spring course that teaches a broad spectrum of export operations. Students then identify small Florida businesses to recruit into the program and work with those

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CIBER Synergies Volume IV 6 companies to develop an export strategy. In the Summer, students go abroad in teams of two (with at least one fluent in the language of the foreign country) to implement the strategi es. Upon return, company reports from different countries are integrated into a comprehensive study for each firm. During 1998 2002, UF CIBER subsidized this important program with $14,000 of funding. Enhancing IB conte nt of the MBA curriculum was a primary UF CIBER focus over the period 1998 2002. New IB courses were added to the International Studies Concentration of the regular MBA program and a Global Management Certificate program was also instituted. The new cours es were in international entrepreneurship, human resource management, accounting and taxation and operations and logistics. A new class on Managing International Trade and Investment was added both to the International Studies concentration and a new conce ntration on Regulation and Business Strategy Two new courses for the pilot of a Latin American Business Concentration were successfully delivered. CIBER Associate Director, Terry McCoy, received a teaching evaluation score of 4.69 on a scale of 1 (poor) to 5 (outstanding) for his inaugural delivery of the Latin American Business Environment to 16 MBA students in Fall 2000. In addition, CIBER funded the development of Latin American Business Economics delivered by Dr. Elias Dinopoulos to nine students in the Spring 2001 semester. He also received an excellent evaluation -4.33 on a scale of 1 (poor) to 5 (outstanding). Both courses were repeated in the 2001 2002 year and are scheduled again for 2002 2003. Development of a new MBA offering, Latin Ameri can Financial Markets Tour, was completed in Summer 2001 and the initial pilot was scheduled for Fall 2001. The course includes a weeklong tour of Latin American financial institutions. Students' disinclination to fly immediately following the tragic eve nts of September 11, 2001 postponed inauguration of the class until Fall 2002. Two non traditional MBA programs received IB upgrades in 2000 2001. International Business was introduced as a module in the WCBA Internet MBA and Open Economy Macroeconomics was added to the Weekend MBA roster. Two new IB degree programs progressed through the development phase in 2000 2001, a Masters of Science in International Finance and an International MBA (IMBA). The former, piloted in Fall 2001, is taught in three se gments, one in Gainesville and the other two at partner institutions in Europe, University of Groningen (Netherlands) and Uppsala University (Sweden). The IMBA began in January 2002. Students in the program first take major components of the business cor e at a partner institution abroad and then return to Gainesville for electives and concentrations. IMBA business school partnerships have been arranged in seven countries: Chile, China, England, France, Germany, Japan and Turkey. The Joint Masters of Arts in Latin American Studies (MALAS) and

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CIBER Synergies Volume IV 7 Masters of Science in Management (MSM) degree program received further design enhancements in 2001 and will be presented to a college committee for review and consideration in 2002. A Master of Arts in International Business (MAIB) completed its third successful year after its introduction as a degree program in Fall 1999. Program graduates for the three year period total 156. The 30 credit hour cur riculum, completed over a 10 month period, is designed to provide students with an interdisciplinary approach to the study of the functional areas of international business and to increase students' awareness of cross cultural, societal and business differ ences. It includes a study tour to major business centers that gives a brief, but intensive, international immersion experience. A final project produces an extensive case study of a global industry or company. CIBER instituted a scholarship program for MAIB students to support their study abroad efforts. Since Spring 2000, ten MAIB students received these awards (see Appendix 1). Non business graduate students learned about business dimensions of their disciplines in IB enhanced graduate classes in political science and international advertising. Both business and non business students benefited from two new interdisciplinary IB courses, Culture and International Business and Seminar in International Trade Law Inte rnational business internships and fellowships were instituted in Summer 2001 through the Center for Latin American Studies' (CLAS) programs with the Prudential Real Estate and Motorola corporations. MALAS student, Brandon Knox, was awarded an internship from Prudential Real Estate to work in the company's Brazilian operations. Another MALAS student, Virginia Rada, interned in communication and public affairs with Motorola's Latin American headquarters. MBA student, Alain Payan, received the second Motorol a internship award as well as a fellowship from the corporation. Payan worked in Brazil conducting research on generating local start ups. In 2002, the Prudential and Motorola internships were awarded to Gretchen Skedsvold and Nicole Bronson respectively. CIBER supported these internship programs by assisting CLAS with coordination and recruitment. Doctoral student travel funds allowed Ph.D. students from WCBA, the Institute for Food and Agricultural Science (IFAS), Colle ge of Journalism and Communication, the Center for Latin American Studies and the Department of Romance Languages and Literatures to attend special conferences and conduct dissertation research abroad. Students benefited from the opportunity to present th eir own research, conduct research, and to learn about international dimensions of their specific disciplines. Since 1999, twenty three students received funds from CIBER to travel abroad and another five students were provided support for travel within th e United States. Ten of the recipients participated in doctoral consortiums, workshops and seminars made available to graduate students through the national CIBER network. Seven of those ten students attended the annual International Doctoral Education Co nference that provides valuable guidance for Ph.D. students preparing to

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CIBER Synergies Volume IV 8 write dissertations on IB subjects. The other three students participated in CIBER language conferences and workshops. A list of all twenty eight students receiving funding for resea rch or conference travel is provided in Appendix 1. Graduate and undergraduate student training in international business is available through opportunities for students both in business and non business programs to work on CIBER projects. Forty four students have received this valuable training over the past four years. Their activities included researching the Latin American business environment and global telecommunications, preparing and teaching international economi cs courses and international business foreign language sections, and supporting CIBER outreach programs through developing and organizing conference materials, working paper series and web sites. (See Appendix 1 for a list of participating students). U pcoming IB opportunities for graduate students include new internship and scholarship programs, expanded opportunities to study overseas and new IB courses and programs. Two corporate sponsored IB internship programs will again be available to graduate st udents in business, area studies or journalism and communications. Motorola will continue to sponsor internship competitions, annually awarding one student the opportunity to conduct venture capital research in a Sao Paulo, Brazil business unit and awardi ng another student an internship in the Communications and Public Affairs office of Motorola Latin America. Prudential Real Estate Investors provides a follow up internship in Rio de Janeiro for one of the participants in the Study Business in Brazil progr am. CIBER will again sponsor scholarship competitions for the MAIB and Study Business in Brazil programs. Scholarship support has also been made available for the new study abroad opportunity specializing on Latin American financial markets. The Center will continue to provide travel funds for graduate students conducting IB dissertation research abroad, attending conferences on the international dimensions of their disciplines, and presenting the outcomes of their IB research at professional meetings. Opportunity to participate in the innovative IB 2020 program will be extended to non business graduate students. The student teams will be expanded to include a topical expert (e.g., a student from agriculture, law or engineering) and/or a graduate langu age student (permitting a less restrictive set of countries than that defined by the foreign language skills of the business students). Firms, business students and non business students will all benefit from the more realistic team structure that combine s business, technical and language/culture expertise. Graduate students in the College of Journalism and Communication will have new opportunities for IB experiential learning through their participation in CIBER supported development of IB programs for a iring on the college's PBS station.

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CIBER Synergies Volume IV 9 In addition to the new offering on Latin American financial markets, initial delivery of three new or enhanced IB courses, developed at the end of the 1998 2002 grant period, is scheduled for 2002 2003. The additional classes are in Law, Exercise and Sports Science and Tropical Conservations. Two new MAIB courses will be designed explicitly to encourage enrollment by non business students as well as business students, International Negotiations and Global Business Ethi cs For both these classes, a mix of student perspectives enriches the debate for all students and the mixed classes are feasible since both subjects can be taught without business prerequisites. Graduate students in languages will be offered a new cour se on Teaching Methods for Business Languages The new course not only prepares future collegiate language faculty for this important field of work, but also institutionalizes the lessons UF language faculty have learned from previous CIBER supported deve lopment of business languages. Two new interdisciplinary IB masters' degrees will enhance graduate degree curriculums beyond what can be achieved with isolated courses alone. The new programs are an MSM (Master of Science in Management) with a Certificate in Asian Studies and a joint MSM/MA in International Communications. The overall CIBER program is predicated on the assumption that one of the most effective ways to have a long run impact on US IB education is to focus on "training the future trai ners" i.e., our graduate students. Almost a quarter of the federal funding for CIBER over the upcoming four years will go to stipends supporting graduate student participation in a broad range of IB activities. Additional grants will be available to suppo rt IB related graduate student travel. Serving faculty Through a variety of initiatives, including competitive grant programs for research and curriculum development, CIBER supports specific faculty projects and study tours that enhance IB research and teaching expertise. CIBER sponsored faculty development programs encourage UF faculty and instructors from other Florida schools to develop IB aspects of their courses and their research agendas. A lecture series brings distinguished speakers to campu s to stimulate interest in international business topics, a working paper series makes UF IB studies available to researchers elsewhere and a multidisciplinary workshop brings together faculty from diverse colleges to learn from the perspectives of other d isciplines. Research and curriculum development support Competitive research grants were first awarded by the Center in February 2000. This program is open to all university faculty and graduate students and provides funding for research in international business. The competition emphasizes

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CIBER Synergies Volume IV 10 interdepartmental and interdisciplinary research, especially that combining language and area studies with business disciplines, and the linking of agriculture with business, langu age, and area studies. The goals and objectives of this grant program are to 1) promote the competitiveness of US businesses in international markets; 2) enhance the IB capacity of university faculty and students; and 3) encourage a broad interdisciplinar y approach to IB issues. Since February 2000, CIBER's Research Advisory Committee has evaluated thirty submitted proposals. Twenty one of these proposals were awarded grants ranging from $1,000 to $10,000 each and totaling over $95,000. These funds pr ovided a variety of types of research support including international travel, graduate student assistance and purchases of research materials. A complete list of the research projects funded is provided in Appendix 4. Com petitive curriculum grants were offered by the Center for the first time in academic year 2000 2001 with a second competition the following year. The program provides funding for business and non business faculty to develop new courses and new course modul es in international business. It emphasizes interdepartmental and interdisciplinary curriculum development -e.g., the incorporation of IB perspectives from non business professional disciplines and non economics liberal arts and sciences disciplines into b usiness college offerings or the reverse, incorporation of IB perspectives from traditional business disciplines into the offerings of other professional colleges or liberal arts and sciences. The program funds development of both undergraduate and graduat e courses and courses that are offered within the business college, outside the business college and jointly across departments/colleges. The $43,000 expended in awards resulted in the enhancement of two undergraduate courses and the development of four new graduate offerings with interdisciplinary emphases. All six courses, have or will have been delivered by Spring 2003. Dr. James Zhang, Department of Exercise and Sports Science, added IB enhancements to Sport Marketing (PET 5466) and Introduction to Sport Management (PET 4771). These revised courses are being delivered in academic year 2002 2003. Faculty from the Levin College of Law, the WCBA and the College of Liberal Arts and Sciences received CIBER funding to develop the four new graduate offer ings. Dr. Stephen Powell, Levin College of Law, developed two new graduate seminars open to students in the Law School, the MBA program and Food and Resource Economics. The International Trade Law Seminar was first delivered in Fall 2001 to 16 students a nd earned an evaluation of 4.4 on a scale of 1 (poor) to 5 (outstanding). The second new IB seminar in Law, International Dispute Resolution is being offered for the first time to 16 students in Fall 2002. Culture and International Business (GEB 6930) wa s developed and delivered jointly by Dr. Roy Crum of the Department of Finance and Dr. Anita Spring of the Department of Anthropology. The inaugural delivery was made in Spring 2002 to 9 students from the WCBA and 6 students from Liberal Arts and Sciences Dr. Robert Buschbacher of the Center for Latin American Studies received funding to develop the fourth new graduate course Business and Management Practices in International Environmental Conservation The course is

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CIBER Synergies Volume IV 11 scheduled for delivery in Spring 20 03. Non competitive t ravel grants allowed recipient faculty to research specific issues identified in the 1997 grant proposal. Topics included new and evolving patterns in global telecommunications alliances and mergers, the Free Trade Area of the Americas (FTAA), trade issues for US agribusiness, technology enhancements in agribusiness distance education, using electronic commerce for economic development and investing in telecommunications for economic development. Non competitive s ummer salary funding was awarded outside the Competitive Grants Programs to special projects in business, languages, and area studies. This funding allowed UF faculty in the WCBA to develop two new graduate c ourses, Latin American Business Economics and The Latin American Financial Markets Tour Faculty from the Romance Languages and Literatures Department received CIBER support to develop and teach Intensive Business Spanish and Intermediate Spanish for Busin ess An Asian language instructor was funded to develop and deliver a Business Chinese course. CIBER additionally supported CLAS faculty research on evolution of Latin American business markets and free trade in the Americas. Matching funds from WCBA and t he Public Utility Research Center (PURC) supported four faculty conducting IB infrastructure research. Graduate student funding supports faculty international business research as well as training students in the research process and introducing them to current global business issues. Fourteen CIBER supported graduate students worked with faculty on state IB economic development activities and on research projects analyzing global infrastructure markets, current business co nditions in Latin America, business opportunities in Africa and international agricultural markets. The students were Eric Chiang, Gregory Fuller, Patrick Archer, Richard Kjellander, Tauheed Khan, Brandon Knox, Pablo Garciga, Sunwon Lee, Brian King, Paolo Spadoni, Iordonis Petsas, Mark Scanlan, Eric Bonnett and Tricia Bailey. The CIBER Working Paper Series disseminates UF research to faculty and graduate students at other universities. Since the series began in 1998 99, 110 manuscripts have been completed. Studies cover a broad range of topics including theoretical models of how world markets develop; empirical policy models that simulate the impact of global trade restrictions (and removing those restrictions); cross cul tural studies of business practices; in depth case studies of particular international markets and; analysis of the financial, legal, regulatory, socio economic and political environments that frame the context of international business. (A list of accumul ated CIBER working papers is provided in Appendix 5.) Upcoming faculty support for research and curriculum development will emphasize multidisciplinary approaches and focus on critical IB issues identified in the 2001 proposal: international technolog y competitiveness; regional and multinational trade agreements; backlash to globalization and; big emerging markets. Curriculum grants will be available to develop key courses for the three new BABA

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CIBER Synergies Volume IV 12 degrees, the MSM with a Certificate in Asian Studies, an d the BSBA International Business major. Similarly supported will be the proposed new courses simultaneously targeting business and non business students: International Negotiations, Global Business Ethics, Media Entry into Foreign Markets and Internatio nal Sports Business. Over $150,000 is designated for development of business language offerings with emphasis on the less commonly taught languages. A pool of currently undesignated funds will be available for continuation of the competitive grant progra ms, thus allowing UF research agendas and course offerings to address emerging new issues in global business. Faculty IB development Study programs for faculty combine formal lectures and opportunities to visit g lobal firms. The UF CIBER co sponsored two programs in Summer 1999, 2000, and 2001 -the South American Faculty Development Program organized by the Florida International University CIBER and the European Union Faculty Development in International Busine ss (FDIB) program organized by the University of Memphis CIBER. In Summer 2002, the Center sponsored only the latter program. The former program is a two week business tour of Argentina, Brazil and Chile that emphasizes the impact of the global economic c rises on South American markets, national economic reform and regional integration. The European two week program focuses on economic, financial and management issues in the European Union and is delivered by the University of Antwerp. Through CIBER's su pport, 18 faculty from five different schools attended these programs in the past four years. Participating faculty represented the University of Florida, Hillsborough Community College, the University of Tampa, Florida A& M University and Barry Universit y. A complete list of attendees is provided in Appendix 6. Other IB training programs for faculty are shorter conferences and workshops that focus not on a region of the world, but on a specific discipline or a specific higher education faculty group. From 1999 2002, nineteen different programs were attended by faculty from UF, the University of Tampa, Santa Fe Community College, Brevard Community College and Indian River Community College. The majority (twelve) of these programs were for language tra ining, but they also included The 4 th Biennial Michigan State University International Business Institute for Community Colleges the International Institute of Communications Symposium The Southwest Regional CIBER Conference on Creative Ideas for Teachin g International Business and a Trade Delegation to South Africa A complete list of CIBER supported participants and programs is provided in Appendix 7. To strengthen links between IFAS research and global agribusiness, CIBER additionally sponsored sever al UF participants at national and international meetings addressing free trade and environmental issues for agriculture. Examples of these conferences include The Agriculture Globalization, Trade and the Environment Conference; American Agricultural Econo mics Association Meetings, Caribbean

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CIBER Synergies Volume IV 13 Agro Economic Society Conference and Sixth International Conference on Biotechnologies. The CIBER Multidisciplinary IB Research Workshop Series officially kicked off in September 1999 The forum promotes a systematic exchange of ideas and research findings among a broad range of disciplines. As illustrated in Appendix 8, the monthly workshop attracts faculty from seven colleges and centers plus Santa Fe Community College. The series fe atures presentations on IB research by faculty and graduate students as well as IB presentations by invited speakers. Over the past three years, topics presented by UF faculty included cross cultural analyses of conflict management and resolution; globaliz ation of telecommunications and media; implications of economic, social, and political developments for the Latin American business environment; potential ramifications of the FTAA for the world orange juice market, the impact of advancements in telecommun ications on doing business in cities around the world, and how globalization affects income inequality. The faculty presenters came from the WCBA, Journalism and Communications, IFAS, CLAS, and Geography. Outside speakers have included international expert s on global trade and finance as well as international political leaders such as Nana Asante Frempong, entrepreneur and Member of Parliament in Ghana, Africa, and Buddy MacKay, former Governor of Florida and Special Envoy to the Americas for the Clinton Ad ministration. Lecture series bring distinguished scholars and business leaders to campus, enhancing the research environment and providing faculty links to the business community. CIBER supported a range of speakers repre senting international businesses, government agencies and academia. The Annual Bradbury Lecture Series on International Economics is the featured talk co sponsored by CIBER. Presentations of basic research on international business topics are also coor dinated through specialized seminar series each year in the Departments of Economics and Finance. Appendix 9 provides a list of the many IB lectures presented over the past four years. Business faculty from around the nation attended a workshop on deve loping Global E business course modules in Memphis Tennessee. Experts from the UF and Kansas CIBERs delivered the workshop. The two and a half day program was offered for the first time in Summer 2002 and was part of the Globalization Seminars series org anized by the University of Memphis CIBER. Florida high school teachers received assistance integrating Latin American business issues into secondary school curricula. A new Outreach Resource Library contains specific lesson plans for a high school Lat in American business curriculum. This library was used by 131 teachers from across the nation last year, which in turn impacted approximately 2,650 K 12 students. CIBER provided funding for printing these materials. Upcoming IB development opportunit ies for faculty continue some of the

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CIBER Synergies Volume IV 14 most successful programs of the previous grant cycle and introduce new ones that extend the impact of UF CIBER FDIB initiatives. Based on positive faculty feedback, CIBER will continue to co sponsor the South American a nd European Union FDIB programs, the Biennial MSU International Business Institute for Community Colleges, the Global E business workshop and the development of Latin American business materials for Florida high school teachers. A new statewide conference for university and community college faculty will enhance general material from the MSU Institute with specific applications to Florida and will provide a forum for presenting innovative IB training approaches developed at the various Florida institutions of higher education system. Foreign language teachers in secondary schools will benefit from new IB web and CD cases for use in their instructional programs. UF research expertise in international technology competitiveness will be shared with academics nationwide in a CIBER sponsored conference dedicated to the topic. A workshop on Establishing a FLAC Program will allow language instructors from across the country to benefit from UF's pioneering work in FLAC program development. An ambitious new initi ative addresses the problem that internationalization of business curricula at historically black colleges and universities (HBCUs) lags that of other US institutions of higher education. These colleges and universities require special assistance in intr oducing IB content into their curriculum, study abroad and research activities. Part of that special assistance is a greater focus on Africa than has been traditional among CIBER programs. This targeted faculty development program will be undertaken by a national consortium of eight CIBERs, five African Studies Centers and the Institute for International Public Policy, the US Department of Education Title VI funded program to prepare underrepresented minorities for careers in international affairs. Both t he UF CIBER and the UF African Studies Center are participants in the consortium.

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CIBER Synergies Volume IV 15 Serving business An annual publication on The Latin American Business Environment is a signature UF CIBER program for state, regional and national businesses. Oth er business programs vary year to year in response to current issues and needs and include conferences, forums, workshops, publications and presentations. Conferences, forums and seminars International agribusiness conf erences receive CIBER support each year. The inaugural conference, Sweetener Markets in the 21 st Century was held in Miami, Florida, in November 1999. Organized by UF's Food and Resource Economics Department (FRED), the conference brought together 108 p ersons from throughout the world to discuss challenges and issues facing the global sweetener industry. Also organized by FRED, The 7 th International Economic Outlook Conference for Citrus and Non Citrus Juices (October 26 27, 2000 in Orlando) attracted 20 8 persons from major juice consuming and producing countries and focused on the globalization process as it relates to the world fruit juice industry. One hundred representatives of industry, government and academia participated in The First International Agricultural Trade and Policy Conference held October 31 November 2, 2001, in Gainesville, Florida. The purpose of the conference was to develop a dialogue between producers and policy makers on a broad spectrum of agricultural trade policy issues and c oncerns. (The agendas for each conference were provided in the Appendices of CIBER Synergies Volume II and Volume III.) International infrastructure issues were the focus of approximately one half of the 29 conferences co sponsored by UF CIBER from 1999 through 2002. Annual co sponsorship collaborations on telecommunications conferences have been established with the London Business School and the North Texas Global Telecommunications Society. Recent conferences arising fr om the former partnership are Corporate Control and Industry Structure in Telecommunications (May 14 15, 2001 in London, England) and Competition in Wireless: Spectrum Service and Technology Wars (February 19 20, 2002 in Gainesville, Florida). The first e vent of the latter collaboration was Global Wireless Internet Forum 2001: Achieving Differentiation in an Era of Commoditization (November 14 15, 2001 in Dallas). Other infrastructure conference co sponsorships have addressed issues specific to Florida to a region of the world or to a segment of the industry (see Appendix 10). In addition, CIBER collaborated with the Public Utility Research Center (PURC) as local co sponsors of the September 2000 annual International Institute of Communications confer ence held that year in St. Petersburg, Florida. Three hundred world leaders in telecommunications, internetworking, broadcasting and media met to discuss and hear presentations on the theme Communications by Design: Exploring the Digital Future.

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CIBER Synergies Volume IV 16 On going Latin American business c onferences receiving CIBER support include a workshop series on the FTAA in collaboration with the University of Tampa and the Tampa World Trade Center. CIBER also regularly sponsors a specif ically business component of the UF Levin College of Law annual conference, Legal and Policy Issues in the Americas. Both series have modules focusing on Florida implications of global trends and issues and both attract private sector practitioners, gover nment leaders and academics. Other CIBER co sponsored Latin American business conferences and forums during 1999 2001 had a regional emphasis on Brazil and an industry emphasis on infrastructure and agriculture. CIBER reached out to a broader audience i n its support of The Annual Conference of the Business Association of Latin American Studies (BALAS) held in Tampa, Florida, on March 20 23, 2002. The Center was a significant contributor and co sponsor of the annual meeting of this premier international professional association dedicated to fostering better understanding of Latin American business and economic issues. Upcoming conferences, forums and seminars include The Second International Agricultural Trade and Policy Conference (see Appendix 11) scheduled for November 14 15, 2002, in Gainesville, Florida, and the annual infrastructure conferences with the London Business School and the North Texas Global Telecommunications Society. Further conferences and seminars on Latin American business w ill also be co sponsored including the Annual BALAS Conference and workshops on the FTAA to be conducted in collaboration with the University of Tampa. Publications and presentations The Latin American Business Environ ment: An Assessment annually provides a comprehensive examination of business conditions in Latin America, a 33 country region comprising a global market of nearly 500 million inhabitants. Within the context of the report, the business environment consists of government regulatory policies, global and regional external impacts on Latin America and internal Latin American economic, social and political conditions. It includes text discussion of topical issues, tabular presentation of recent statistics and ar ea specific reports for the 20 largest markets in the region. Since its first publication in 1999, the Assessment has been widely distributed to industry practitioners, policy makers and educators. (See Appendix 12 for the Executive Summary and a list of t ables from the 2002 report.) IFAS Extension Fact Sheets, distributed directly to extension offices in the 67 counties of Florida and available publicly on line, are an effective way to inform the agribusiness community of IB developments and research that affect its global competitiveness. CIBER has supported 16 Fact Sheets on IB topics pertinent to the agriculture industry. In addition, CIBER funding dedicated to expanding web based

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CIBER Synergies Volume IV 17 information on hemispheric internation al agribusiness has resulted in the release of valuable information on export opportunities relevant to ten Latin American countries. The Export Guides for Business and Agribusiness can be accessed through the CIBER web linked to http://agbuscenter.ifas.uf l.edu/export The primers are available in Portable Document Format (PDF) and provide an overview of a given country's market potential through concise and easy to use documents. Trade publications and books reach a large audience around the globe. PURC researchers, Sanford Berg and Mark Jamison, contributed to several international infrastructure outreach publications. In 1999, Kluwer published Jamison's book Industry Structure and Pricing: the New Rivalry in Infrastruct ure Berg's "Infrastructure Regulation: Risk, Return and Performance" was published in Global Utilities Jamison also wrote "Business Imperatives" a chapter for the book The New Global Telecommunications Industry & Consumer published by Penn State Univers ity's Institute for Information Policy and distributed to hundreds of policy makers, business analysts, academics and consumer groups. Multiple IFAS researchers collaborated on articles for Citrus Industry and also contributed to Trade Liberalization and G lobalization of World Agricultural Markets published by Kluwer in 2001. The Free Trade Area of the Americas (FTAA): Opportunities and Challenges for Florida was originally written by CIBER Associate Director, Terry McC oy, in March 1999 and was then revised in March 2001. Essentially a "Florida Primer on the FTAA," this publication has been widely distributed to public officials, businesses and media in the state. CIBER research pre sentations transfer technical university expertise to business and policy practice. CIBER affiliated faculty presented research findings to local Florida business groups, to international trade groups and to industry groups nationally and worldwide. Adding 40 research presentations in 2001 2002 to corresponding figures for earlier years, CIBER affiliated research presentations totaled 150 for the grant period 1998 2002. (For a complete list, see Appendix 13). Upcoming outreach publications and presentat ions include expanded web based information on global agricultural trade, updated annual editions of The Latin American Business Environment: An Assessment, IFAS Extension Fact Sheets addressing the impact of the terrorist attacks on Florida agriculture, a nd IB presentations and publications on current global infrastructure issues (e.g., a series of articles for Water 21 Magazine of the International Water Association, and Sanford Berg's book Private Initiatives in Infrastructure: Priorities, Incentive and Performance) During the 2002 2006 period, CIBER will augment its traditional business outreach modes with CD based training on the global business environment for utilities and PBS aired IB television programs. Each builds upon specialized UF IB capac ity to inform industry and state business groups. The former draws on lessons

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CIBER Synergies Volume IV 18 learned from the twelve offerings of the PURC/World Bank two week International Training Program on Utility Regulation and Strategy that has trained over a thousand government a nd industry officials from 108 countries. The PBS series extends CIBER's outreach portfolio to include an exceptional and unique resource for educating the public and businesses on current IB issues, the College of Journalism and Communications' televisio n station.